AUS Media & Entertainment Gaming - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com.au	34.54
bigw.com.au	17.24
poki.com	13.89
jbhifi.com.au	8.43
minecraft.net	5.01
warthunder.com	3.91
xbox.com	2.4
temu.com	2.01
superretro.com.au	1.51
modernaussies.com.au	1.21
others	9.85

Amazon.com.au leads with 34.54% click share, followed by BigW.com.au at 17.24%. Poki.com holds 13.89%, while ‘others’ collectively capture 9.85%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com.au	warthunder.com	cloud.gg	bigw.com.au	jbhifi.com.au	temu.com	superretro.com.au	xbox.com	modernaussies.com.au	poki.com
2025/04/01	20.07%	7.61%	0.83%	13.12%	6.64%	1.77%	0.37%	7.68%	0.18%	27.94%
2025/04/02	24.87%	14.38%	0%	10.93%	4.15%	3.2%	1.27%	2.14%	2.31%	15.72%
2025/04/03	32.85%	20.02%	0%	13.89%	5.18%	1.65%	1.65%	0.96%	1.06%	0%
2025/04/04	26.83%	32.21%	0%	15.2%	7.1%	0.94%	3.55%	1.97%	0.41%	0%
2025/04/05	38.74%	17.65%	0%	11.64%	6.13%	0.66%	1.56%	1.7%	6.91%	0%
2025/04/06	25.82%	7.8%	0%	6.69%	3.01%	1.02%	1.13%	0.83%	3.45%	40.23%
2025/04/07	36.1%	15.06%	0%	9.83%	6.1%	1.59%	0.86%	1.62%	1.43%	1.82%
2025/04/08	35.49%	19.88%	0%	13.34%	7%	2.7%	1.15%	1.17%	1.96%	1.92%
2025/04/09	27.97%	33.56%	0%	10.96%	5.92%	1.49%	0.62%	1.47%	1.74%	0%
2025/04/10	34.61%	28.04%	0%	10.09%	5.75%	1.39%	3.94%	0.82%	3.69%	0%
2025/04/11	34.36%	19.53%	0%	12.75%	6.74%	2.97%	3.55%	1.32%	3.88%	0%
2025/04/12	34.15%	18.05%	0%	13.98%	7.04%	2.73%	2.69%	2.67%	5.9%	0%
2025/04/13	35.91%	17.25%	0%	14.17%	6.71%	1.73%	3.96%	1.81%	3.25%	1.71%
2025/04/14	40.26%	16.51%	0%	16.86%	6.94%	2.04%	3.96%	1.56%	0.63%	0%
2025/04/15	33.72%	27.6%	0%	12.39%	7.42%	1.73%	1.3%	0.85%	2.28%	0%
2025/04/16	31.12%	28.72%	0%	15.37%	4.72%	1%	3.17%	3.64%	1.28%	0.03%
2025/04/17	26.63%	19.7%	20.05%	9.66%	3.77%	1.44%	2.18%	0.84%	0.3%	0%
2025/04/18	25.94%	18.37%	18.69%	17.12%	4.65%	1.65%	0.54%	0.39%	0.74%	0%
2025/04/19	32.02%	22.87%	0%	13.38%	4.25%	2.53%	3.45%	1.25%	4.34%	0%
2025/04/20	35.8%	20.99%	0%	13.43%	3.81%	2.76%	4.26%	4.19%	1.38%	0.11%
2025/04/21	16.95%	10.38%	0%	7.71%	2.23%	1.9%	0.65%	0.89%	2%	50.11%
2025/04/22	35.43%	15.69%	11.77%	16.07%	4.25%	3.06%	1.64%	1.22%	1.64%	0%
2025/04/23	30.18%	24.38%	0%	14.42%	4.19%	2.47%	4.26%	0.81%	4.33%	0%
2025/04/24	37.72%	17.13%	0%	16.26%	4.87%	2.38%	1.37%	1.18%	2.95%	0%
2025/04/25	39.79%	20.03%	0%	13.54%	5.47%	2.66%	1.28%	1.72%	1.39%	0%
2025/04/26	34.99%	23.98%	0%	12.64%	5.42%	3.25%	0.45%	1.13%	1.5%	0%
2025/04/27	39.81%	24.66%	0%	12.18%	5.37%	3.08%	1.7%	0.43%	0.85%	0%
2025/04/28	43.62%	19.13%	0%	12.45%	5.13%	4.08%	0.65%	0.61%	1.84%	0%
2025/04/29	36.61%	22.15%	0%	11.13%	5.32%	3.46%	1.74%	1.71%	2.15%	0%
2025/04/30	32.43%	18.71%	14.03%	9.86%	6.01%	3.16%	1.46%	1.39%	0.5%	0%

April saw dynamic shifts in PPC spend share. Poki.com experienced dramatic fluctuations, peaking at 50.11% on April 21. Amazon.com.au maintained a steady presence, with a high of 43.62% on April 28. WarThunder.com showed consistent activity, while Cloud.gg and BigW.com.au had sporadic peaks. By month’s end, Amazon.com.au led, showcasing its dominance.

Market Exposure

Competitor Count for AUS Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	102
2025/04/02	105
2025/04/03	101
2025/04/04	97
2025/04/05	100
2025/04/06	97
2025/04/07	97
2025/04/08	95
2025/04/09	92
2025/04/10	93
2025/04/11	97
2025/04/12	94
2025/04/13	101
2025/04/14	96
2025/04/15	95
2025/04/16	95
2025/04/17	94
2025/04/18	93
2025/04/19	101
2025/04/20	101
2025/04/21	98
2025/04/22	93
2025/04/23	93
2025/04/24	94
2025/04/25	93
2025/04/26	95
2025/04/27	93
2025/04/28	98
2025/04/29	98
2025/04/30	99

April saw fluctuating advertiser numbers, starting at 102 and dipping to 92 mid-month. A recovery followed, ending at 99.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
poki.com	10.66%
cloud.gg	0.98%
temu.com	0.75%
gorillagaming.com.au	0.72%
bigw.com.au	0.5%
gamesmen.com.au	-0.44%
xbox.com	-0.98%
amazon.com.au	-1.05%
jbhifi.com.au	-3.25%
minecraft.net	-6.49%

Poki.com surged with a 10.66% click share increase, while minecraft.net plummeted by 6.49%.

Campaign Efficiency

AUS Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	bigw.com.au	jbhifi.com.au	temu.com	superretro.com.au	gamesmen.com.au	warthunder.com	modernaussies.com.au	poki.com	minecraft.net
2025/04/01	26.13%	20.11%	9.29%	3.05%	0.63%	2.59%	0.96%	0.93%	21.14%	0.01%
2025/04/02	30.1%	17.13%	6.14%	3.8%	1.34%	2.29%	1.19%	2.52%	11.92%	9.71%
2025/04/03	38.91%	20.47%	6.81%	2.25%	1.62%	3.17%	1.54%	0.84%	0%	10.53%
2025/04/04	37.26%	24.3%	12.19%	1.32%	2.89%	2.35%	2.62%	0.41%	0%	0.04%
2025/04/05	47.57%	18.66%	9.81%	0.93%	2.11%	1.63%	1.44%	4.06%	0%	0.03%
2025/04/06	37.5%	10.32%	4.36%	1.14%	1.05%	0.89%	0.62%	1.85%	30.8%	3.15%
2025/04/07	42.92%	13.19%	8.44%	2.24%	0.99%	1.22%	1.02%	1.03%	0.85%	15.59%
2025/04/08	43.09%	17.85%	10.25%	4.45%	2.4%	1.25%	1.4%	1.13%	0.94%	0.03%
2025/04/09	41.79%	20.35%	10.94%	3.53%	1.45%	1.31%	3.28%	1.61%	0%	0%
2025/04/10	45.56%	17.49%	10.22%	2.62%	3.67%	0.99%	2.52%	2.4%	0%	0%
2025/04/11	42.13%	20.25%	10.43%	4.3%	3.02%	1.79%	1.53%	2.19%	0%	0%
2025/04/12	41.25%	22%	10.6%	3.62%	1.79%	2.44%	1.38%	2.79%	0%	0%
2025/04/13	46.19%	20.03%	9.35%	2.56%	2.49%	2.86%	1.26%	2.02%	0.87%	0%
2025/04/14	48.67%	20.77%	8.67%	2.66%	3.08%	2.97%	0.98%	0.55%	0%	0%
2025/04/15	44.99%	21.64%	11.29%	2.92%	2.07%	1.46%	2.06%	1.53%	0%	0%
2025/04/16	42.74%	25.4%	7.9%	1.88%	2.91%	1.97%	2.23%	1.07%	0.01%	0%
2025/04/17	36.95%	19.56%	6.67%	2.51%	3.06%	2.12%	1.73%	0.32%	0%	7.18%
2025/04/18	35.15%	29.43%	7.22%	2.43%	1.45%	1.24%	1.47%	0.76%	0%	0%
2025/04/19	46.65%	20.88%	6.24%	3.45%	3.46%	1.39%	1.7%	2.93%	0%	0%
2025/04/20	50.34%	20.59%	5.63%	3.4%	3.19%	1.09%	1.58%	1.15%	0.15%	0%
2025/04/21	21.79%	12.36%	3.15%	2.47%	0.61%	0.6%	0.86%	1.2%	50.22%	0%
2025/04/22	42.58%	25.37%	6.13%	3.85%	1.56%	1.23%	1.18%	1.15%	0%	0.03%
2025/04/23	40.33%	23.32%	6.35%	3.26%	3.36%	0.79%	2.08%	2.84%	0%	0%
2025/04/24	42.37%	22.46%	5.8%	3.51%	2.06%	0.79%	1.2%	1.54%	0%	0%
2025/04/25	46.54%	19.36%	8.26%	3.3%	1.59%	3.08%	1.45%	0.73%	0%	0%
2025/04/26	42.38%	17.88%	7.82%	4.68%	0.54%	1%	1.81%	1.23%	0%	0%
2025/04/27	51.39%	16.34%	7.3%	3.74%	2.13%	0.81%	1.66%	0.7%	0%	0%
2025/04/28	48.95%	19.25%	7.68%	5.6%	0.95%	1.88%	1.41%	1.18%	0%	0%
2025/04/29	43.91%	17.34%	8.22%	3.86%	1.81%	0.82%	1.78%	1.79%	0%	0%
2025/04/30	40.09%	16.37%	8.63%	4.57%	3.66%	1.66%	1.56%	0.51%	0%	0%

April saw Amazon.com.au dominate with consistent high impression shares, peaking at 51.39% on April 27. Poki.com experienced volatility, with a significant spike to 50.22% on April 21. The month concluded with Amazon.com.au maintaining a strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Nintendo switch games https://www.bigw.com.au
Nintendo Switch — Best Price Nintendo Switch Consoles, Games & Accessories At BIG W.
2
Retro Video Games Australia https://business.google.com › retro-classic
Retro Classic Games — Get all you retro classic games, consoles and accessories in the one place. Where nostalgia lives!
3
Minecraft https://www.minecraft.net
Descarga Gratis — Lucha contra Creepers con tu hacha y contra el Ender Dragon con un lanzador de papas. Empuña...
4
Super Retro https://www.superretro.com.au
Shipping covered — Our trade-in program is designed to help you. Receive an online quote today! Multiple Payment Options. Chat Support Available. Sign Up Online.
5
Play Fortnite Via Cloud Gaming | Available On iOS or Android https://www.xbox.com
No Controller? No Problem. Play Fortnite with Touch Controls for Free at Xbox. No Install or Membership Needed. Play for Free via Browser on iOS or Android Devices.

In the vibrant world of PPC ads, BIG W entices gamers with competitive pricing on Nintendo Switch products. Google taps into nostalgia with retro classics, while Minecraft offers a thrilling adventure against Creepers. Super Retro simplifies trade-ins, and Xbox revolutionizes gaming with touch controls for Fortnite.

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming May 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Gaming May 2025 Report
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How often is the data updated?

Data within the AUS Media & Entertainment Gaming May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The AUS Media & Entertainment Gaming May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Gaming May 2025 Report for?

The AUS Media & Entertainment Gaming May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Media & Entertainment Gaming - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Competitor Count for AUS Media & Entertainment Gaming

Market Loss & Market Gains for AUS Media & Entertainment Gaming

AUS Media & Entertainment Gaming Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming May 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Media & Entertainment Gaming May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Media & Entertainment Gaming May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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