AUS Media & Entertainment Gaming - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com.au	30.69
bigw.com.au	19.03
poki.com	12.99
minecraft.net	6.84
crazygames.com	4.24
jbhifi.com.au	3.78
xbox.com	3.66
warthunder.com	3.55
temu.com	2.89
gamesmen.com.au	1.71
others	10.62

Amazon.com.au leads with 30.69% click share, followed by BigW at 19.03%. Poki.com holds 12.99%, while ‘others’ collectively capture 10.62%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com.au	warthunder.com	bigw.com.au	poki.com	minecraft.net	temu.com	xbox.com	jbhifi.com.au	gamesmen.com.au	crazygames.com
2025/05/01	30.02%	21.76%	8.34%	0%	0%	2.24%	0.91%	4.22%	1.04%	0%
2025/05/02	29.08%	24.84%	16.36%	0%	0%	1.38%	9.97%	3.87%	0.66%	0%
2025/05/03	34.12%	16.22%	23.91%	0%	0%	4.98%	2.35%	3.49%	1.12%	0%
2025/05/04	36.17%	17.74%	13.55%	0%	0%	2.09%	3.29%	4.63%	1.41%	0%
2025/05/05	42.71%	13.73%	11.53%	0%	0%	3.21%	3.43%	3.94%	1.61%	0%
2025/05/06	12.51%	3.27%	4.38%	30.63%	0%	1.27%	29.59%	1.48%	0.49%	0%
2025/05/07	38.49%	10.37%	14.49%	0%	0%	3.08%	5.46%	4.14%	0.88%	0%
2025/05/08	40.6%	15.89%	8.35%	0.08%	0.61%	3.29%	3.23%	3.21%	1.4%	0%
2025/05/09	37.56%	12.03%	17.02%	0%	0%	4.13%	3.16%	4.58%	1.27%	0%
2025/05/10	38.95%	8.33%	16.61%	0%	0.19%	3.6%	1.95%	3.46%	1.4%	0%
2025/05/11	40.55%	12.67%	13.77%	0%	0%	5.57%	4.48%	3.96%	2.01%	0%
2025/05/12	39.07%	12.32%	13.16%	0%	0%	4.24%	2.6%	4.43%	1.89%	0%
2025/05/13	39.59%	10.85%	14.64%	0%	5.83%	3.33%	0.87%	2.61%	4.09%	0%
2025/05/14	36.12%	9.86%	17.11%	0.1%	5.3%	4.94%	2.78%	1.94%	2.87%	0%
2025/05/15	42.11%	13.1%	15.33%	0.03%	0.22%	4.84%	0.63%	4.08%	2.97%	0%
2025/05/16	38.44%	14.52%	12.74%	0%	0%	4.38%	3.03%	3.07%	3.81%	0%
2025/05/17	34.76%	18.07%	13.69%	0%	0%	4.6%	8.65%	3.39%	3.84%	0%
2025/05/18	34.25%	15.08%	20.04%	0%	0%	5.91%	2.05%	2.55%	3.43%	0%
2025/05/19	25.06%	8.6%	18.38%	14.3%	0%	3.12%	2.71%	1.84%	1.97%	5.86%
2025/05/20	22.36%	9.63%	10.49%	18.02%	0%	3.04%	1.88%	2.36%	2.05%	17.21%
2025/05/21	17.85%	5.09%	10.1%	31.76%	5.27%	2.45%	0.88%	1.79%	1.22%	14.56%
2025/05/22	42.35%	9.21%	19.87%	1.57%	0%	4.19%	3.31%	2.85%	1.75%	0%
2025/05/23	44.34%	7.82%	16.98%	0%	5.14%	4.26%	1.54%	3.44%	1.95%	0%
2025/05/24	38.71%	9.17%	19.99%	0%	6.03%	4.3%	3.71%	3.76%	2.45%	0%
2025/05/25	46.18%	7.52%	19.72%	0%	4.79%	4.51%	2.33%	2.13%	1.65%	0%
2025/05/26	30.62%	4.45%	16.21%	20.96%	0.09%	2.43%	1.68%	1.52%	0.79%	7.96%
2025/05/27	24.21%	5.59%	11.19%	32.32%	0%	3.32%	0.66%	1.83%	0.91%	9.99%
2025/05/28	20.31%	4.51%	6.9%	38.03%	0%	2.41%	1%	1.15%	0.56%	16.13%
2025/05/29	39.87%	9.34%	15.89%	0%	0.46%	4.5%	2.76%	2.43%	1.78%	0%
2025/05/30	30.79%	10.27%	17.77%	1.4%	20.91%	3.12%	1.34%	2.03%	1.08%	0%
2025/05/31	31.62%	14.28%	12.7%	10.18%	5.36%	4.01%	2.13%	1.43%	1%	0%

In May 2025, Amazon.com.au dominated PPC spend, peaking at 46.18% on May 25. Crazygames.com and Warthunder.com showed fluctuating trends, while Poki.com surged mid-month. By month’s end, Amazon maintained a strong lead.

Market Exposure

Competitor Count for AUS Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	100
2025/05/02	104
2025/05/03	101
2025/05/04	104
2025/05/05	100
2025/05/06	100
2025/05/07	99
2025/05/08	96
2025/05/09	92
2025/05/10	97
2025/05/11	92
2025/05/12	92
2025/05/13	94
2025/05/14	98
2025/05/15	93
2025/05/16	93
2025/05/17	94
2025/05/18	98
2025/05/19	108
2025/05/20	102
2025/05/21	107
2025/05/22	99
2025/05/23	103
2025/05/24	104
2025/05/25	98
2025/05/26	99
2025/05/27	95
2025/05/28	97
2025/05/29	99
2025/05/30	98
2025/05/31	97

May began with 100 advertisers, peaking at 108 mid-month. A slight decline followed, ending at 97.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
crazygames.com	7.74%
minecraft.net	7.31%
poki.com	4.75%
bigw.com.au	1.55%
gorillagaming.com.au	0.3%
starstable.com	-1.35%
warthunder.com	-1.67%
jbhifi.com.au	-1.74%
xbox.com	-3.82%
amazon.com.au	-7.84%

Crazygames.com and minecraft.net surged in click share, while amazon.com.au and xbox.com saw declines.

Campaign Efficiency

AUS Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	bigw.com.au	poki.com	minecraft.net	temu.com	jbhifi.com.au	gamesmen.com.au	mydeal.com.au	xbox.com	crazygames.com
2025/05/01	43.47%	14.77%	0%	0%	3.67%	7.23%	1.63%	1.61%	0.6%	0%
2025/05/02	38.76%	27.54%	0%	0%	2.4%	6.49%	1.18%	2.37%	3.57%	0%
2025/05/03	38.55%	36.01%	0%	0%	5.5%	4.35%	1.28%	2.11%	0.87%	0%
2025/05/04	44.15%	20.87%	0%	0%	2.89%	6.53%	2.73%	2.17%	1.37%	0%
2025/05/05	51.41%	18.12%	0%	0%	3.86%	5.19%	1.6%	1.2%	1.67%	0%
2025/05/06	19.17%	10.14%	32.56%	0%	2.57%	2.85%	1.07%	1.34%	11.3%	0%
2025/05/07	38.04%	19.61%	0%	0%	6.75%	5.38%	1.4%	1.56%	6.18%	0%
2025/05/08	52.3%	13.05%	0.07%	0.11%	4.28%	4.66%	1.98%	1.52%	1.11%	0%
2025/05/09	41.62%	25.95%	0%	0%	4.82%	6.12%	1.64%	2.12%	1.4%	0%
2025/05/10	41.27%	23.31%	0%	0.04%	5.96%	4.27%	1.9%	1.94%	0.84%	0%
2025/05/11	46.27%	20.3%	0%	0%	7.42%	5.2%	2.38%	0.65%	1.63%	0%
2025/05/12	45.61%	19.3%	0%	0%	5.13%	5.61%	2.99%	0.82%	0.98%	0%
2025/05/13	40.3%	20.66%	0%	6.25%	5.64%	3.31%	4.94%	3.56%	0.46%	0%
2025/05/14	37.59%	24.7%	0.02%	5.92%	5.89%	2.86%	2.87%	2.9%	1.04%	0%
2025/05/15	43.54%	21.37%	0.01%	0.04%	5.66%	5.73%	4.13%	2.38%	0.45%	0%
2025/05/16	40.47%	19.82%	0%	0%	5.42%	4.47%	6.22%	2.67%	1.13%	0%
2025/05/17	37.21%	20.09%	0.01%	0%	7.46%	5.46%	6.16%	3.49%	2.54%	0%
2025/05/18	39.84%	26.26%	0%	0%	6.69%	3.63%	4.71%	2.6%	0.61%	0%
2025/05/19	28.57%	27.32%	8.28%	0%	3.88%	3.03%	3.03%	1.97%	1.04%	4.14%
2025/05/20	28.39%	17.13%	12.94%	0%	4.44%	3.77%	4.15%	1.75%	0.64%	12.94%
2025/05/21	20.64%	17.11%	21.2%	6.5%	3.59%	3.11%	1.97%	0.77%	0.38%	10.6%
2025/05/22	41.16%	25.49%	0.97%	0%	4.49%	3.89%	2.11%	2.6%	1.02%	0%
2025/05/23	45.99%	22.96%	0%	4.89%	5.21%	3.98%	2.35%	1.9%	0.65%	0%
2025/05/24	35.82%	27.41%	0%	5.87%	4.72%	4.54%	3.1%	2.28%	1.05%	0%
2025/05/25	45.61%	27.14%	0%	4.66%	4.99%	2.84%	2.46%	1.84%	0.82%	0%
2025/05/26	35.67%	25.43%	11.68%	0.02%	2.84%	2.29%	1.07%	1.4%	0.62%	5.31%
2025/05/27	30.89%	19.49%	21.97%	0%	4.66%	2.95%	1.62%	1.52%	0.41%	7.08%
2025/05/28	26.88%	11.9%	27.9%	0%	3.6%	1.75%	1.08%	1.65%	0.32%	12.15%
2025/05/29	42.66%	20.83%	0%	0.07%	5.08%	3.5%	2.38%	2.26%	0.83%	0%
2025/05/30	30.22%	24.36%	0.94%	22.8%	4.03%	2.38%	1.96%	1.26%	0.48%	0%
2025/05/31	34.52%	17.34%	9.72%	5.98%	5.34%	1.65%	1.33%	0.86%	0.75%	0%

Amazon.com.au’s impression share fluctuated in May, peaking at 52.3% on the 8th. Bigw.com.au saw a rise, reaching 36.01% on the 3rd. By month’s end, Amazon led, while others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Ps4 Games - BIG W Games https://www.bigw.com.au
Buy Our Range Of Ps4 Games Online At BIG W And Enjoy The Gaming Experience. Shop Now! Browse...
2
Minecraft https://www.minecraft.net
Create Your World — Explore an open world that holds Ancient Cities, Ocean Ruins, Desert Ruins, and more. Explore 62+ biomes, befriend a wide range of mobs, and...
3
Super Retro https://www.superretro.com.au › trade-ins
Online Trade Enquiry — Our trade-in program is designed to help you. Receive an online quote today! Sign Up Online.
4
Temu Clearance - Switch Games . Blowout Sale https://www.temu.com
Awesome Switch Games . & High Quality Here On Temu®. New Users Enjoy Free Shipping & Free Return. Enjoy Switch Games . of Temu's best price...
5
Play Fortnite Via Cloud Gaming | Available On Windows PC https://www.xbox.com
No Controller? No Problem. Play Fortnite with Touch Controls for Free at Xbox. No Install or Membership Needed. Play for Free via Browser on Windows PC. Stream & Play.

In the competitive world of gaming, BIG W entices with a vast PS4 collection, while Minecraft invites players to explore diverse biomes. Super Retro offers trade-in solutions, Temu tempts with Switch game deals, and Xbox revolutionizes access with free Fortnite cloud gaming.

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming May 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the AUS Media & Entertainment Gaming May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The AUS Media & Entertainment Gaming May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Does this include mobile, desktop and Google Shopping data?

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Related reports

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AUS Media & Entertainment Gaming - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Competitor Count for AUS Media & Entertainment Gaming

Market Loss & Market Gains for AUS Media & Entertainment Gaming

AUS Media & Entertainment Gaming Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming May 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Media & Entertainment Gaming May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Media & Entertainment Gaming May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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