Why is the AUS Media & Entertainment Gaming February 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Media & Entertainment Gaming February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Media & Entertainment Gaming February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Media & Entertainment Gaming February 2026 Report?

The AUS Media & Entertainment Gaming February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Media & Entertainment Gaming February 2026 Report for?

The AUS Media & Entertainment Gaming February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Media & Entertainment Gaming - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Gaming AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.6549697251
	87.3450302749

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	40
	60

40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	15%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
amazon.com.au	27.71
bigw.com.au	21.22
crazygames.com	13.56
playstation.com	8.18
xbox.com	5.99
temu.com	5.47
gamesmen.com.au	3.68
poki.com	2.54
jbhifi.com.au	2
warthunder.com	1.33
others	8.32

amazon.com.au - 27.71%
bigw.com.au - 21.22%
crazygames.com - 13.56%
playstation.com - 8.18%
xbox.com - 5.99%
temu.com - 5.47%
gamesmen.com.au - 3.68%
poki.com - 2.54%
jbhifi.com.au - 2%
warthunder.com - 1.33%
others - 8.32%

In the gaming PPC landscape, Amazon.com.au leads with 27.71% click share, followed by BigW.com.au at 21.22%. CrazyGames.com captures 13.56%, while ‘others’ collectively hold 8.32%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	amazon.com.au	bigw.com.au	crazygames.com	warthunder.com	xbox.com	playstation.com	temu.com	gamesmen.com.au	g2a.com	poki.com
2026/02/01	20.07%	6.77%	16.61%	1.92%	16.92%	0.03%	7.14%	0.31%	0.99%	16.83%
2026/02/02	32.02%	10.71%	0.11%	3.03%	23.7%	1.47%	10.88%	1.4%	3.31%	0%
2026/02/03	26.41%	7.68%	0.13%	3.56%	7.54%	2.51%	8.7%	3.79%	1.09%	18%
2026/02/04	31.86%	22.27%	0.12%	3.28%	5.65%	2.46%	9.14%	4.72%	2.33%	0%
2026/02/05	23.82%	18.94%	16.91%	4.04%	7.79%	2.52%	3.09%	3.64%	2.47%	0%
2026/02/06	24.96%	22.21%	4.98%	2.5%	15.75%	1.45%	6.36%	6.88%	1.08%	0%
2026/02/07	35.1%	14.81%	3.6%	2.31%	4.65%	2.02%	9.36%	5.86%	1.8%	3.67%
2026/02/08	35.49%	16.51%	8.42%	3.18%	2.96%	2.19%	7.57%	8.73%	0.99%	5.93%
2026/02/09	34.04%	18.59%	0.19%	4.59%	8.87%	2.99%	7.56%	2.73%	2.71%	0%
2026/02/10	31%	14.51%	0%	6.98%	4.84%	4.38%	3.79%	1.5%	4.02%	13.02%
2026/02/11	33.37%	16.99%	0.39%	5.12%	17.46%	4.38%	2.53%	1.65%	2.83%	0%
2026/02/12	24.24%	24.77%	8.41%	4.82%	13.09%	2.94%	5.52%	1.61%	1.37%	4.49%
2026/02/13	24.81%	22.08%	4.95%	2.48%	15.66%	1.45%	6.32%	6.84%	1.07%	0%
2026/02/14	35.1%	14.81%	3.6%	2.31%	4.65%	2.02%	9.36%	5.86%	1.8%	3.67%
2026/02/15	35.49%	16.51%	8.41%	3.18%	2.96%	2.19%	7.57%	8.73%	0.99%	5.93%
2026/02/16	34.03%	18.59%	0.19%	4.59%	8.87%	2.99%	7.56%	2.73%	2.71%	0%
2026/02/17	40.7%	11.09%	0%	6.07%	6.72%	5.12%	7.36%	0.34%	2.24%	0.75%
2026/02/18	33.83%	16.57%	0.43%	5.88%	4.49%	4.43%	11.61%	0.37%	1.31%	0.73%
2026/02/19	39.81%	24.18%	0%	4.19%	6.69%	2.98%	4.02%	5.92%	1.39%	0%
2026/02/20	26.13%	23.05%	14.68%	3.15%	5.06%	3.75%	3.48%	2.1%	1.29%	0%
2026/02/21	33.51%	11.79%	0.31%	9.66%	16.44%	6.99%	2.3%	0.55%	1.87%	0%
2026/02/22	42.88%	8.7%	0.37%	11.46%	13.31%	5.98%	0.96%	0.23%	1.75%	0%
2026/02/23	29.28%	7.71%	9.44%	7.68%	26.9%	4.59%	0.51%	0.4%	0.7%	0.01%
2026/02/24	33.21%	29.72%	0.33%	5.02%	3.64%	3.44%	0.32%	0.29%	0.43%	0.47%
2026/02/25	28.69%	9.68%	13.94%	3.84%	4.3%	3.56%	0.85%	0.33%	0.84%	9.87%
2026/02/26	32.61%	13.46%	9.98%	11.44%	7.24%	4.69%	5.03%	0.37%	1.59%	0%
2026/02/27	39.34%	21.39%	8.73%	8.75%	5.58%	4.23%	0.54%	0.28%	0.93%	0%
2026/02/28	35.2%	22.88%	11.73%	6.61%	4.43%	4.32%	3.31%	0.77%	0.64%	0%

amazon.com.au
bigw.com.au
crazygames.com
warthunder.com
xbox.com
playstation.com
temu.com
gamesmen.com.au
g2a.com
poki.com

Amazon.com.au dominated February with fluctuating spend, peaking at 42.88% on the 22nd. BigW.com.au saw a significant rise mid-month, while CrazyGames.com had sporadic spikes. Xbox.com and PlayStation.com maintained steady growth, ending the month strong.

Market Exposure

Competitor Count for AUS Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	89
2026/02/02	106
2026/02/03	91
2026/02/04	109
2026/02/05	99
2026/02/06	105
2026/02/07	108
2026/02/08	103
2026/02/09	107
2026/02/10	98
2026/02/11	103
2026/02/12	99
2026/02/13	105
2026/02/14	108
2026/02/15	103
2026/02/16	107
2026/02/17	87
2026/02/18	86
2026/02/19	91
2026/02/20	90
2026/02/21	89
2026/02/22	78
2026/02/23	84
2026/02/24	86
2026/02/25	86
2026/02/26	80
2026/02/27	74
2026/02/28	83

February began with 89 advertisers, peaking at 109 on the 4th. Mid-month saw fluctuations, stabilizing around 103. The month concluded with a decline, ending at 83.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
playstation.com	5.17%
crazygames.com	3.36%
xbox.com	1.31%
warthunder.com	0.78%
amazon.com.au	0.57%
poki.com	-1.3%
gamesworld.com.au	-1.53%
gamesmen.com.au	-1.81%
temu.com	-2.84%
bigw.com.au	-2.86%

PlayStation.com surged with a 5.17% click share increase, while CrazyGames.com rose by 3.36%. Conversely, BigW.com.au and Temu.com saw declines of 2.86% and 2.84%, respectively.

Campaign Efficiency

AUS Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	bigw.com.au	amazon.com.au	crazygames.com	playstation.com	temu.com	jbhifi.com.au	xbox.com	g2a.com	gamesmen.com.au	poki.com
2026/02/01	11.63%	25.97%	16.09%	0.04%	10.54%	2.15%	8.88%	2.55%	0.59%	10.07%
2026/02/02	22.78%	36.16%	0.13%	1.02%	9.43%	0.7%	4.48%	3.91%	4.35%	0%
2026/02/03	10.92%	28.18%	0.23%	2.82%	11.06%	1.52%	3.18%	1.91%	5.08%	18.96%
2026/02/04	28.69%	34.2%	0.13%	1.6%	6.75%	1.33%	1.44%	2.83%	4%	0%
2026/02/05	22.84%	25.48%	18.87%	3.07%	3.61%	2.52%	2.13%	3.16%	4.26%	0%
2026/02/06	28.63%	27.88%	5.69%	1.74%	8.18%	2.31%	4.5%	1.8%	8.49%	0%
2026/02/07	26.94%	34.51%	2.66%	1.5%	7.64%	4.41%	1.22%	2.11%	4.35%	2.43%
2026/02/08	15.87%	41.43%	5.97%	1.63%	6.18%	0.73%	0.76%	1.52%	6.34%	3.91%
2026/02/09	33.7%	28.8%	0.16%	2.36%	5.99%	4.95%	2.13%	2.49%	9.44%	0%
2026/02/10	44.21%	22.09%	0%	3.74%	3.08%	1.62%	1.57%	3.03%	1.19%	9.61%
2026/02/11	39.91%	30.95%	0.51%	4.37%	2.4%	1.12%	4.36%	2.62%	1.94%	0%
2026/02/12	30.71%	23.57%	9.25%	3.54%	7.17%	1.32%	4.1%	2.16%	1.94%	4.63%
2026/02/13	28.63%	27.88%	5.69%	1.74%	8.18%	2.31%	4.5%	1.8%	8.49%	0%
2026/02/14	26.94%	34.51%	2.66%	1.5%	7.64%	4.41%	1.22%	2.11%	4.35%	2.43%
2026/02/15	15.87%	41.43%	5.97%	1.63%	6.18%	0.73%	0.76%	1.52%	6.34%	3.91%
2026/02/16	33.7%	28.8%	0.16%	2.36%	5.99%	4.95%	2.13%	2.49%	9.44%	0%
2026/02/17	36.77%	34.93%	0%	4.78%	6.03%	0.56%	2%	2.05%	0.25%	0.39%
2026/02/18	32%	29.65%	0.53%	4.71%	13.74%	1.4%	2.13%	2.16%	0.5%	0.53%
2026/02/19	34.29%	39.35%	0%	2.29%	2.91%	1.07%	1.95%	1.59%	8.91%	0%
2026/02/20	39.06%	23.06%	9.78%	2.76%	2.49%	7.33%	1.69%	1.34%	1.65%	0%
2026/02/21	32.64%	29.27%	0.2%	3.68%	1.26%	9.68%	2.54%	1.21%	0.4%	0%
2026/02/22	32.87%	40.9%	0.56%	6.5%	0.78%	1.02%	5.03%	1.82%	0.31%	0%
2026/02/23	11.5%	31.84%	14.76%	7.02%	0.69%	2.03%	9.86%	1.96%	0.62%	0.01%
2026/02/24	39.47%	26.82%	0.51%	4.04%	0.43%	0.94%	2.09%	0.71%	11.95%	0.32%
2026/02/25	22.62%	23.25%	16.04%	4.04%	1.08%	0.6%	1.99%	1.12%	0.58%	10.45%
2026/02/26	24.79%	29.29%	11.48%	5.79%	6.13%	1.53%	3.27%	3.23%	0.39%	0%
2026/02/27	32.89%	33.68%	10.25%	5.02%	0.59%	0.73%	2.8%	1.89%	0.38%	0%
2026/02/28	32.1%	28.41%	11.82%	4.77%	3.25%	3.14%	1.73%	1.58%	1.21%	0%

bigw.com.au
amazon.com.au
crazygames.com
playstation.com
temu.com
jbhifi.com.au
xbox.com
g2a.com
gamesmen.com.au
poki.com

In February 2026, bigw.com.au saw a rollercoaster of impression shares, peaking at 44.21% on the 10th. Amazon.com.au maintained a steady presence, with a high of 41.43% on the 8th and 15th. Crazygames.com fluctuated, ending with 11.82% on the 28th. Poki.com had a notable spike on the 3rd at 18.96%. Playstation.com gradually increased, reaching 7.02% on the 23rd. Temu.com experienced a decline, closing at 3.25% on the 28th. Jbhifi.com.au had a surge on the 21st at 9.68%. Xbox.com saw a peak on the 23rd at 9.86%. G2a.com remained stable, while gamesmen.com.au had a significant jump on the 24th at 11.95%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Gaming - Last month

1
Nintendo Switch At BIG W | Shop Nintendo Switch at BIG W https://www.bigw.com.au
Find Nintendo Switch Products at BIG W. Shop Now for Free Metro Delivery over $59* Free Pickup In Stores Or Free Metro Delivery Over $59*. How...
2
Smashing Prices At JB Hi-Fi https://www.jbhifi.com.au
Get A Crackin' Deal Today — You Won't Want To Miss These Incredible Deals! Biggest Brands At The Best Prices At JB. Check Out These Amazing Deals On The Biggest Brands...
3
New LEGO® Pokémon™ Sets https://www.lego.com
LEGO® Pokémon™ Is Here — Feel like the real-life Pokémon™ trainer you always wanted to be with LEGO® Pokémon™ sets. Enjoy nostalgic Pokémon™ memories with the LEGO® Pokémon™ sets. Pre-order now at...
4
PlayStation®Plus https://www.playstation.com
Join PlayStation®Plus Today — Experience exclusive benefits like game trials and cloud streaming. Terms Apply. Access the Game...
5
Play Minecraft | with Xbox Game Pass Premium https://www.xbox.com
Play Minecraft and Over 200+ Games with Xbox Game Pass Premium. Over 200+ Games on Xbox Console, PC, and Supported Devices with Xbox Game Pass Premium. Types: Xbox, Xbox Series X, Xbox Series S, Xbox One, Windows 10, Windows 11.

In the competitive world of Google PPC, top performers like BIG W, JB Hi-Fi, LEGO, PlayStation, and Xbox captivate audiences with enticing offers. BIG W highlights free delivery, JB Hi-Fi boasts unbeatable prices, LEGO taps into nostalgia, PlayStation offers exclusive benefits, and Xbox promotes extensive game access.

Frequently Asked Questions

Why is the AUS Media & Entertainment Gaming February 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Gaming February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Gaming February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Gaming February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Gaming February 2026 Report?

The AUS Media & Entertainment Gaming February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Gaming February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Gaming February 2026 Report for?

The AUS Media & Entertainment Gaming February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Media & Entertainment Gaming - PPC Market Share Analysis February 2026