Share of Clicks for top 10 AUS Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| temu.com | 7.38 |
| davidjones.com | 4.81 |
| billyj.com.au | 4.16 |
| shein.com | 3.65 |
| lululemon.com.au | 3.46 |
| citychic.com.au | 2.81 |
| forevernew.com.au | 2.08 |
| myer.com.au | 1.92 |
| newbalance.com.au | 1.51 |
| asics.com | 1.5 |
| others | 66.72 |
- temu.com - 7.38%
- davidjones.com - 4.81%
- billyj.com.au - 4.16%
- shein.com - 3.65%
- lululemon.com.au - 3.46%
- citychic.com.au - 2.81%
- forevernew.com.au - 2.08%
- myer.com.au - 1.92%
- newbalance.com.au - 1.51%
- asics.com - 1.5%
- others - 66.72%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Temu leads with 7.38% click share, while ‘others’ dominate at 66.72%, overshadowing brands like David Jones and Shein.
Share of Spend for the top 10 AUS Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | temu.com | lululemon.com.au | myer.com.au | newbalance.com.au | shein.com | billyj.com.au | rebelsport.com.au | stfrock.com.au | jd-sports.com.au | davidjones.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 1.96% | 5.98% | 2.65% | 0.55% | 6.97% | 0.71% | 2.58% | 1.48% | 2.13% | 1.68% |
| 2025/12/02 | 2.72% | 3.88% | 1.65% | 0.22% | 8.4% | 1.65% | 0.47% | 2.62% | 2.11% | 1.98% |
| 2025/12/03 | 3.28% | 5.45% | 2.07% | 0.59% | 9.78% | 0.62% | 0.58% | 1.68% | 2.55% | 2.74% |
| 2025/12/04 | 4.27% | 7.59% | 0.93% | 0.66% | 8.26% | 0.59% | 0.98% | 2.75% | 2.85% | 2.52% |
| 2025/12/05 | 4.17% | 9.09% | 1.34% | 0.81% | 8.84% | 0.73% | 1.27% | 1.73% | 2.16% | 3.34% |
| 2025/12/06 | 4.46% | 8.83% | 1.18% | 0.88% | 7.9% | 0.88% | 1.35% | 1.31% | 1.73% | 2.63% |
| 2025/12/07 | 4.09% | 8.8% | 1.07% | 0.77% | 6.71% | 1.2% | 1.05% | 1.4% | 2.07% | 4.11% |
| 2025/12/08 | 4.14% | 7.52% | 0.71% | 0.72% | 5.43% | 1.62% | 1.5% | 1.76% | 2.06% | 3.56% |
| 2025/12/09 | 4.38% | 8.88% | 0.67% | 1.07% | 5.43% | 2.45% | 1.59% | 1.64% | 2.1% | 1.9% |
| 2025/12/10 | 4.36% | 8.99% | 0.59% | 1.26% | 6.59% | 2.2% | 1.15% | 1.11% | 1.53% | 2.36% |
| 2025/12/11 | 4.79% | 9.54% | 1.03% | 1.2% | 7.42% | 1.77% | 1.6% | 1.45% | 2.11% | 1.86% |
| 2025/12/12 | 5.17% | 8.58% | 1.29% | 1.39% | 6.23% | 1.82% | 1.31% | 0.72% | 2.36% | 2.52% |
| 2025/12/13 | 5.58% | 10.33% | 1.48% | 1.46% | 3.48% | 2.19% | 0.78% | 0.98% | 2.41% | 2.82% |
| 2025/12/14 | 5.71% | 9.24% | 1.42% | 1.27% | 4.27% | 2.04% | 0.82% | 0.73% | 2.18% | 2.21% |
| 2025/12/15 | 4.57% | 8.36% | 0.69% | 1.3% | 4.23% | 1.99% | 1.1% | 1.18% | 2.43% | 3.68% |
| 2025/12/16 | 4.74% | 6.77% | 1.15% | 1.22% | 2.69% | 2.49% | 1.21% | 1.03% | 2.68% | 3.97% |
| 2025/12/17 | 4.78% | 7.62% | 0.95% | 1.53% | 3.84% | 1.99% | 1.46% | 1.31% | 1.99% | 3.33% |
| 2025/12/18 | 6.66% | 3.51% | 1.36% | 1.94% | 4.37% | 2.56% | 1.66% | 0.99% | 2.19% | 1.65% |
| 2025/12/19 | 6.68% | 4.49% | 1.55% | 1.78% | 5.49% | 2.53% | 1.77% | 1.14% | 2.11% | 1.94% |
| 2025/12/20 | 7.08% | 4.25% | 1.41% | 2.19% | 5.73% | 2.84% | 1.04% | 1.03% | 0.73% | 2.69% |
| 2025/12/21 | 7.69% | 4.39% | 1.39% | 2.02% | 5.37% | 3.84% | 1.55% | 0.73% | 0.78% | 1.73% |
| 2025/12/22 | 7.9% | 5.04% | 1.4% | 1.09% | 4.85% | 2.41% | 1.76% | 1.22% | 0.68% | 2.17% |
| 2025/12/23 | 6.37% | 4.63% | 2.23% | 1.31% | 4.84% | 2.2% | 2.41% | 1.33% | 1.18% | 2.36% |
| 2025/12/24 | 8.35% | 4.5% | 2.87% | 1.26% | 4.95% | 1.87% | 2.37% | 1.44% | 1.18% | 1.45% |
| 2025/12/25 | 7.24% | 8.32% | 2.63% | 1.72% | 5.84% | 0.97% | 1.2% | 1.64% | 0.78% | 1.14% |
| 2025/12/26 | 7.66% | 10.91% | 4.29% | 1.03% | 5.68% | 1.45% | 1.51% | 0.99% | 1.04% | 1.33% |
| 2025/12/27 | 5.63% | 8.53% | 4.92% | 0.72% | 7.19% | 2.4% | 0.42% | 0.62% | 1.14% | 3.15% |
| 2025/12/28 | 7.32% | 3.95% | 4.48% | 0.73% | 8.46% | 1.15% | 0.58% | 0.76% | 1.06% | 3.75% |
| 2025/12/29 | 8.48% | 4.71% | 2.63% | 0.98% | 6.25% | 2.02% | 0.74% | 1.04% | 1.33% | 2.78% |
| 2025/12/30 | 8.76% | 4.78% | 2.76% | 1.26% | 3.52% | 1.15% | 1.02% | 1.52% | 1.41% | 2.85% |
| 2025/12/31 | 10.73% | 4.55% | 2.48% | 2.29% | 1.67% | 1.41% | 1.36% | 1.34% | 1.06% | 0.94% |
- temu.com
- lululemon.com.au
- myer.com.au
- newbalance.com.au
- shein.com
- billyj.com.au
- rebelsport.com.au
- stfrock.com.au
- jd-sports.com.au
- davidjones.com
Copyright © Adthena. All rights reserved.
In December 2025, Temu.com saw a steady rise, peaking at 10.73% on the 31st. Lululemon.com.au fluctuated, ending at 4.55%. Myer.com.au’s share increased towards month’s end, closing at 2.48%. Shein.com started strong but declined, finishing at 1.67%.
Competitor Count for AUS Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 3481 |
| 2025/12/02 | 3487 |
| 2025/12/03 | 3604 |
| 2025/12/04 | 3471 |
| 2025/12/05 | 3467 |
| 2025/12/06 | 3486 |
| 2025/12/07 | 3462 |
| 2025/12/08 | 3415 |
| 2025/12/09 | 3349 |
| 2025/12/10 | 3319 |
| 2025/12/11 | 3182 |
| 2025/12/12 | 3177 |
| 2025/12/13 | 3184 |
| 2025/12/14 | 3012 |
| 2025/12/15 | 3252 |
| 2025/12/16 | 3151 |
| 2025/12/17 | 3139 |
| 2025/12/18 | 3460 |
| 2025/12/19 | 3607 |
| 2025/12/20 | 3673 |
| 2025/12/21 | 3688 |
| 2025/12/22 | 3733 |
| 2025/12/23 | 3751 |
| 2025/12/24 | 3779 |
| 2025/12/25 | 3824 |
| 2025/12/26 | 3752 |
| 2025/12/27 | 3716 |
| 2025/12/28 | 3720 |
| 2025/12/29 | 3710 |
| 2025/12/30 | 3695 |
| 2025/12/31 | 3682 |
Copyright © Adthena. All rights reserved.
December began with 3,481 advertisers, fluctuating mid-month, then surged to 3,824 by month’s end, showcasing a dynamic advertising landscape.
