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AUS Retail Health and Beauty - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Health and Beauty category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Health and Beauty brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 11
amazon.com.au 10.75
adorebeauty.com.au 9.4
bulknutrients.com.au 2.59
priceline.com.au 2.57
musclenation.org 2.48
temu.com 2.36
sephora.com.au 2.26
iherb.com 2.11
coles.com.au 2.03
others 52.45

Copyright © Adthena. All rights reserved.

In the PPC landscape, Chemist Warehouse leads with 11% click share, closely followed by Amazon at 10.75%. Adore Beauty captures 9.4%, while ‘others’ dominate with 52.45%.

Market Exposure

Share of Spend for the top 10 AUS Retail Health and Beauty brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com.au chemistwarehouse.com.au adorebeauty.com.au lancome.com.au temu.com iherb.com priceline.com.au ecotan.com.au coles.com.au laroche-posay.com.au
2025/04/01 10.35% 6.95% 5.04% 1.13% 2.59% 2.92% 0.73% 0.98% 1.31% 3.84%
2025/04/02 9.81% 8.31% 4.94% 1.45% 2.74% 2.94% 0.7% 1.18% 1.61% 2.69%
2025/04/03 9.45% 8.49% 5.77% 1.29% 1.78% 2.75% 1.05% 0.78% 1.84% 2.81%
2025/04/04 9.38% 8.49% 4.6% 1.13% 0.3% 2.73% 1.54% 1.05% 1.49% 1.54%
2025/04/05 11.2% 9.1% 4.16% 1.3% 0.21% 2.62% 1.54% 1.75% 1.45% 2.2%
2025/04/06 12.65% 7.28% 4.76% 1.35% 1.51% 2.67% 2.02% 2.06% 1.07% 1.75%
2025/04/07 12.24% 7.75% 6.9% 1.17% 2.35% 2.28% 1.82% 1.53% 0.95% 1.97%
2025/04/08 12.43% 7.17% 6.96% 1.32% 2.46% 2.43% 1.29% 1.85% 1.1% 1.52%
2025/04/09 12% 6.59% 5.6% 1.11% 2.23% 3.18% 1.43% 2% 1.19% 2.53%
2025/04/10 11.85% 5.22% 7.14% 1.1% 1.83% 2.11% 1.43% 1.45% 1.12% 2.36%
2025/04/11 10.92% 6.76% 7.22% 1.11% 2.29% 2.37% 1.88% 1.55% 1.29% 2.17%
2025/04/12 10.14% 9.18% 6.88% 1.02% 2.45% 2.37% 2.03% 1.52% 1.36% 3.38%
2025/04/13 10.5% 8.34% 6.69% 1.23% 2.42% 2.64% 2.5% 1.68% 1.41% 1.39%
2025/04/14 13.08% 6.36% 8.13% 1.46% 2.27% 2.3% 2.06% 1.72% 1.93% 1.12%
2025/04/15 12.13% 6.81% 6.88% 2.24% 2.09% 2.43% 1.79% 1.3% 1.88% 0.93%
2025/04/16 10.19% 8.24% 7.41% 2.57% 2.35% 2.09% 2.19% 1.33% 2.29% 1.06%
2025/04/17 9.71% 7% 6.46% 2.98% 2.4% 2.8% 2.05% 2.33% 3.68% 0.99%
2025/04/18 11.03% 10.61% 4.9% 2.7% 2.88% 2.69% 1.73% 2.17% 2% 1.05%
2025/04/19 11.57% 6.76% 4.47% 2.75% 4.46% 1.99% 1.61% 1.46% 2.15% 1.4%
2025/04/20 10% 7.05% 5.26% 2.93% 5.21% 2.24% 1.99% 1.34% 1.6% 1.2%
2025/04/21 10.04% 6.03% 6.5% 2.6% 4.11% 2.43% 2.35% 1.63% 1.51% 1.68%
2025/04/22 11.27% 6.06% 4.88% 2.59% 3.8% 2.06% 2.6% 1.76% 1.36% 1.67%
2025/04/23 10.37% 5.63% 4.11% 2.38% 3.32% 2.16% 1.81% 1.55% 1.07% 2.32%
2025/04/24 10.84% 4.82% 4.18% 2.69% 3.43% 1.48% 2.42% 1.49% 1.44% 3.18%
2025/04/25 10.72% 5.14% 3.61% 2.64% 2.81% 1.51% 1.66% 1.77% 1.61% 2.62%
2025/04/26 10.61% 6.38% 3.74% 3.01% 3.23% 1.91% 1.81% 1.92% 1.38% 2.93%
2025/04/27 11.41% 5.41% 4.47% 2.74% 3.64% 1.78% 1.99% 1.68% 1.45% 2.11%
2025/04/28 11.68% 4.91% 3.56% 2.49% 3.51% 2.1% 1.97% 2.33% 1.39% 2.09%
2025/04/29 11.58% 4.68% 4.38% 3.05% 2.81% 2.04% 1.67% 1.77% 1.27% 2%
2025/04/30 10.93% 7.57% 5.49% 2.97% 2.77% 1.83% 1.73% 1.67% 1.05% 1.04%

Copyright © Adthena. All rights reserved.

Amazon.com.au’s spend share fluctuated, peaking mid-month at 13.08%. Chemistwarehouse.com.au saw a decline, ending at 7.57%. Adorebeauty.com.au’s share decreased, finishing at 5.49%. Lancome.com.au rose steadily, closing at 2.97%. Temu.com experienced volatility, ending at 2.77%. Iherb.com showed a downward trend, closing at 1.83%. Priceline.com.au remained stable, finishing at 1.73%. Ecotan.com.au’s share varied, ending at 1.67%. Coles.com.au’s share decreased, closing at 1.05%. Laroche-posay.com.au’s share fluctuated, ending at 1.04%.

Market Exposure

Competitor Count for AUS Retail Health and Beauty

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 3350
2025/04/02 3310
2025/04/03 3316
2025/04/04 3297
2025/04/05 3281
2025/04/06 3294
2025/04/07 3241
2025/04/08 3229
2025/04/09 3180
2025/04/10 3152
2025/04/11 3118
2025/04/12 3119
2025/04/13 3146
2025/04/14 3167
2025/04/15 3137
2025/04/16 3140
2025/04/17 3057
2025/04/18 3088
2025/04/19 3261
2025/04/20 3224
2025/04/21 3222
2025/04/22 3228
2025/04/23 3224
2025/04/24 3257
2025/04/25 3283
2025/04/26 3268
2025/04/27 3237
2025/04/28 3201
2025/04/29 3223
2025/04/30 3206

Copyright © Adthena. All rights reserved.

April began with 3,350 advertisers, experiencing a decline mid-month to 3,057. A recovery followed, ending at 3,206.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Health and Beauty

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
temu.com 1.43%
lancome.com.au 0.94%
mcobeauty.com 0.51%
ghdhair.com 0.46%
dyson.com.au 0.42%
bulknutrients.com.au -0.49%
iherb.com -0.71%
chemistwarehouse.com.au -0.71%
sephora.com.au -0.91%
adorebeauty.com.au -3.76%

Copyright © Adthena. All rights reserved.

Temu.com surged with a 1.43% click share increase, while adorebeauty.com.au faced a 3.76% decline. Lancome.com.au and mcobeauty.com also saw positive growth.

Campaign Efficiency

AUS Retail Health and Beauty Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com.au chemistwarehouse.com.au adorebeauty.com.au temu.com priceline.com.au woolworths.com.au iherb.com coles.com.au sephora.com.au bulknutrients.com.au
2025/04/01 15.54% 9.18% 5.66% 3.95% 1.32% 3.31% 3.26% 2.16% 0.89% 1.45%
2025/04/02 14.25% 10.23% 5.36% 4.04% 1.27% 3.28% 3.3% 2.58% 0.85% 1.59%
2025/04/03 14.05% 10.66% 6.68% 2.72% 1.82% 3.47% 2.96% 2.94% 0.78% 1.88%
2025/04/04 14.25% 12.49% 5.31% 0.36% 2.75% 2.76% 2.74% 2.53% 1.31% 1.72%
2025/04/05 16.81% 12.6% 4.38% 0.26% 2.76% 2.65% 2.93% 2.59% 1.43% 1.54%
2025/04/06 18.24% 10.53% 5.04% 2.16% 3.48% 2.57% 3.18% 1.92% 1.2% 1.05%
2025/04/07 17.62% 9.6% 7.89% 3.31% 3.14% 2.52% 2.71% 1.76% 2.73% 1.3%
2025/04/08 17.44% 10.7% 7.59% 3.56% 2.12% 2.41% 2.75% 1.93% 4.48% 1.46%
2025/04/09 16.98% 8.82% 6.04% 3.35% 2.43% 2.36% 3.29% 2.09% 3.47% 1.47%
2025/04/10 17.02% 6.98% 8.3% 2.72% 2.49% 2.3% 2.58% 1.91% 4.94% 1.55%
2025/04/11 15.91% 8.91% 8.29% 3.44% 3.1% 2.71% 2.59% 2.32% 2.93% 1.4%
2025/04/12 14.48% 11.38% 7.87% 3.51% 3.25% 2.56% 2.65% 2.33% 1.74% 1.35%
2025/04/13 14.6% 11.91% 7.43% 3.34% 3.68% 2.31% 2.82% 2.29% 3.01% 1.35%
2025/04/14 18.86% 8.28% 9.05% 3.18% 3.1% 2.67% 2.39% 3.28% 0.69% 1.33%
2025/04/15 17.5% 9.26% 7.64% 3.05% 2.76% 2.14% 2.61% 3.22% 0.8% 1.48%
2025/04/16 14.6% 11.56% 8.45% 3.44% 3.43% 1.82% 2.23% 3.97% 0.66% 1.54%
2025/04/17 13.97% 10.59% 7.4% 3.41% 3.15% 2.06% 3.07% 6.25% 1.03% 1.27%
2025/04/18 15.89% 10.95% 5.69% 4.22% 2.77% 1.69% 3.03% 3.31% 0.66% 1.23%
2025/04/19 16.14% 9.64% 4.75% 6.21% 2.42% 1.43% 2.4% 3.31% 0.88% 1.19%
2025/04/20 14.51% 10.94% 4.95% 7.5% 2.99% 1.19% 2.58% 2.59% 0.73% 1.07%
2025/04/21 14.65% 8.2% 6.64% 5.84% 3.66% 1.16% 2.85% 2.43% 0.94% 1.24%
2025/04/22 16.4% 8.16% 4.98% 5.62% 3.98% 1.27% 2.44% 2.3% 1.02% 1.4%
2025/04/23 15.57% 7.92% 4.21% 5.09% 3.07% 1.34% 2.54% 1.83% 0.86% 1.19%
2025/04/24 15.87% 6.65% 4.19% 5.19% 3.94% 1.72% 1.92% 2.35% 0.81% 0.33%
2025/04/25 15.97% 7.21% 3.74% 4.14% 2.84% 1.89% 1.99% 2.63% 0.96% 0.42%
2025/04/26 15.81% 8.41% 4.07% 4.74% 2.99% 1.93% 2.22% 2.25% 1.09% 1.33%
2025/04/27 16.75% 7.7% 4.66% 5.08% 3.26% 2.24% 2.24% 2.37% 0.66% 1.21%
2025/04/28 17.75% 6.79% 3.82% 5.09% 3.26% 2.47% 2.65% 2.19% 1.19% 1.33%
2025/04/29 17.56% 6.67% 4.69% 4.27% 2.86% 2.46% 2.65% 2.02% 1.36% 1.07%
2025/04/30 16.5% 8.78% 5.66% 4.21% 3.04% 2.61% 2.41% 1.7% 1.32% 0.8%

Copyright © Adthena. All rights reserved.

Amazon.com.au’s impression share fluctuated, peaking mid-month at 18.86%. Chemistwarehouse.com.au saw a decline, ending at 8.78%. Adorebeauty.com.au’s share dipped, closing at 5.66%. Temu.com rose, peaking at 7.5% before settling at 4.21%. Priceline.com.au remained steady, finishing at 3.04%. Woolworths.com.au’s share increased, ending at 2.61%. Iherb.com showed minor fluctuations, closing at 2.41%. Coles.com.au’s share decreased, ending at 1.7%. Sephora.com.au’s share remained low, closing at 1.32%. Bulknutrients.com.au’s share dropped significantly, ending at 0.8%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Health and Beauty

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Chemist Warehouse - Chemist Warehouse Online https://www.chemistwarehouse.com.au/

    Shop Discount Beauty & Health Care Products At Chemist Warehouse. Fast Shipping Available. Click & Deliver Now Available. From Our House To Yours. Zero Contact Delivery.

  2. 2
    Muscle Nation - Official Store https://www.musclenation.org

    Gym Apparel & Supplements — Shop high-performance activewear & science-backed supplements for your fitness journey

  3. 3
    2 Pairs Optical Glasses $199 | 3 Pairs Of Glasses From $249 https://www.oscarwylee.com.au

    Need Help Choosing Your Style? Let Our Experts Help You. Visit Us Today. 3 Pairs From $249

  4. 4
    Sephora AU | Official Site https://www.sephora.com.au

    Official Sephora Australia — Discover the best in makeup, skin care, and more. Free samples & free delivery above $25.

  5. 5
    Specsavers Optometrists | Shop Glasses & Contact Lenses https://www.specsavers.com.au › stores › optometrists

    Get an eye test at Specsavers, winner of Reader’s Digest optometry “Quality Service” Award

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Chemist Warehouse entices with discounts and zero-contact delivery, while Muscle Nation targets fitness enthusiasts with high-performance gear. Oscar Wylee and Specsavers focus on affordable eyewear, and Sephora captivates beauty lovers with free samples and delivery.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.