AUS Retail Health and Beauty - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Health and Beauty category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Health and Beauty – AUS

Google AI Overview visibility for Retail Health and Beauty AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.9149027598
77.0850972402
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 23%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Retail Health and Beauty brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 18.83
adorebeauty.com.au 4.75
musclenation.org 3.96
woolworths.com.au 3.83
amazon.com.au 3.67
coles.com.au 3.55
shavershop.com.au 2.98
iherb.com 2.72
sephora.com.au 2.33
priceline.com.au 2.23
others 51.15
  • chemistwarehouse.com.au - 18.83%
  • adorebeauty.com.au - 4.75%
  • musclenation.org - 3.96%
  • woolworths.com.au - 3.83%
  • amazon.com.au - 3.67%
  • coles.com.au - 3.55%
  • shavershop.com.au - 2.98%
  • iherb.com - 2.72%
  • sephora.com.au - 2.33%
  • priceline.com.au - 2.23%
  • others - 51.15%

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In the PPC landscape, Chemist Warehouse dominates with 18.83% click share, while Adore Beauty follows at 4.75%. ‘Others’ collectively hold a significant 51.15%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Health and Beauty brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chemistwarehouse.com.au amazon.com.au adorebeauty.com.au woolworths.com.au kerastase.com.au shavershop.com.au dyson.com.au coles.com.au iherb.com musclenation.org
2026/06/01 14.64% 3.63% 4.44% 3.89% 1.72% 2.13% 1.42% 2.34% 1.67% 1.85%
2026/06/02 13.35% 3.65% 3.6% 3.53% 1.36% 4.27% 1.5% 2.37% 1.48% 1.34%
2026/06/03 12.1% 5.26% 5.34% 3.77% 1.44% 3.07% 1.11% 1.88% 1.59% 1.37%
2026/06/04 14.75% 3.66% 4.2% 4.17% 1.25% 2.02% 1.39% 3.88% 1.84% 2.01%
2026/06/05 14.73% 2.46% 4.26% 3.47% 1.73% 2.04% 1.45% 3.1% 1.64% 1.78%
2026/06/06 13.65% 2.12% 3.47% 3.54% 1.93% 2.08% 1.47% 2.94% 2.2% 1.56%
2026/06/07 12.44% 2.97% 3.69% 3.36% 2% 2% 1.51% 2.81% 1.94% 1.42%
2026/06/08 14.27% 2.75% 2.44% 3.55% 1.79% 3.29% 1.55% 2.97% 1.99% 1.57%
2026/06/09 13.13% 3.72% 2.18% 3.92% 1.57% 1.82% 1.94% 2.97% 1.67% 2.15%
2026/06/10 15.59% 3.72% 3.88% 4.22% 1.22% 2.11% 1.34% 3.97% 1.85% 2.03%
2026/06/11 15.18% 2.51% 3.92% 3.56% 1.72% 2.1% 1.44% 3.22% 1.72% 1.8%
2026/06/12 14.84% 2.16% 3.09% 3.6% 1.96% 2.06% 1.46% 2.96% 2.73% 1.62%
2026/06/13 13.55% 3.08% 3.34% 3.4% 1.95% 1.96% 1.34% 2.85% 1.85% 1.46%
2026/06/14 13.4% 2.93% 2.35% 3.59% 1.81% 3.26% 1.4% 3.01% 2% 1.59%
2026/06/15 15.17% 3.68% 2.37% 3.85% 1.56% 1.67% 1.76% 2.89% 1.64% 1.88%
2026/06/16 14.95% 3.73% 4.05% 4.19% 1.27% 2.03% 1.33% 3.99% 1.82% 1.89%
2026/06/17 12.7% 3.42% 3.82% 3.77% 1.87% 1.67% 1.52% 2.4% 1.83% 2.4%
2026/06/18 12.68% 3.35% 3.64% 3.95% 1.65% 2.82% 1.32% 2.78% 1.89% 1.49%
2026/06/19 12.34% 4.24% 3.96% 3.99% 1.84% 1.99% 1.5% 2.61% 2.01% 2.06%
2026/06/20 11.19% 4.16% 2.18% 2.53% 1.83% 2.1% 1.99% 1.43% 1.93% 1.96%
2026/06/21 10.24% 4.23% 3.26% 2.11% 2.02% 1.6% 1.88% 1.17% 1.79% 2.01%
2026/06/22 10.61% 4.98% 3.56% 2.35% 1.95% 2.03% 2.03% 1.39% 1.88% 1.92%
2026/06/23 6.6% 4.36% 2.83% 2.43% 2.22% 2.19% 2.32% 1.55% 2.07% 1.62%
2026/06/24 7.83% 4.49% 3.15% 2.93% 2.08% 2.09% 2.4% 1.56% 2.04% 1.23%
2026/06/25 7.89% 4.35% 3.27% 3.06% 1.84% 2.38% 2.71% 1.67% 2.26% 1.73%
2026/06/26 7.34% 3.44% 3.28% 2.81% 2.2% 2% 2.35% 1.57% 1.71% 2.19%
2026/06/27 12.41% 3.67% 2.32% 3.85% 1.81% 1.97% 2.47% 1.34% 1.75% 2.02%
2026/06/28 8.38% 4.78% 3.78% 4.66% 1.72% 1.96% 2.48% 1.44% 1.45% 1.3%
2026/06/29 14.57% 3.77% 2.95% 3.64% 1.81% 1.53% 1.83% 1.35% 2.04% 1.26%
2026/06/30 11.64% 4.31% 3.85% 3.73% 1.88% 1.65% 1.51% 1.43% 1.21% 0.67%
  • chemistwarehouse.com.au
  • amazon.com.au
  • adorebeauty.com.au
  • woolworths.com.au
  • kerastase.com.au
  • shavershop.com.au
  • dyson.com.au
  • coles.com.au
  • iherb.com
  • musclenation.org

Copyright © Adthena. All rights reserved.

In June 2026, Chemist Warehouse led with fluctuating spend, peaking mid-month. Amazon and Adore Beauty showed steady growth, while Woolworths and Coles experienced declines. The month concluded with Chemist Warehouse maintaining dominance.

Market Exposure

Competitor Count for AUS Retail Health and Beauty

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2800
2026/06/02 3292
2026/06/03 2727
2026/06/04 2933
2026/06/05 2899
2026/06/06 2919
2026/06/07 2922
2026/06/08 2949
2026/06/09 2977
2026/06/10 2928
2026/06/11 2897
2026/06/12 2916
2026/06/13 2918
2026/06/14 2892
2026/06/15 2939
2026/06/16 2903
2026/06/17 3062
2026/06/18 3001
2026/06/19 3010
2026/06/20 2806
2026/06/21 2889
2026/06/22 2812
2026/06/23 2798
2026/06/24 2792
2026/06/25 2761
2026/06/26 3047
2026/06/27 3112
2026/06/28 3003
2026/06/29 2918
2026/06/30 2787

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June began with 2,800 advertisers, peaking at 3,292 on June 2. Mid-month saw fluctuations, reaching 3,112 on June 27. The month concluded with 2,787 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Health and Beauty

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chemistwarehouse.com.au 2.06%
priceline.com.au 0.94%
amazon.com.au 0.75%
loccitane.com 0.36%
davidjones.com 0.27%
chanel.com -0.38%
myer.com.au -0.38%
adorebeauty.com.au -0.56%
woolworths.com.au -0.63%
coles.com.au -1.42%

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Coles.com.au saw the largest decline in click share at -1.42, while Chemistwarehouse.com.au experienced the most significant increase at 2.06.

Campaign Efficiency

AUS Retail Health and Beauty Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chemistwarehouse.com.au amazon.com.au woolworths.com.au priceline.com.au adorebeauty.com.au coles.com.au shavershop.com.au temu.com iherb.com myer.com.au
2026/06/01 18.18% 4.79% 5.94% 1.65% 4.11% 3.93% 2.36% 2.07% 1.88% 2.04%
2026/06/02 16.61% 5.35% 5.5% 2.73% 3.48% 4.07% 3.09% 1.88% 1.54% 1.9%
2026/06/03 14.71% 6.5% 6.15% 1.43% 6.12% 3.42% 2.59% 2.15% 1.67% 0.97%
2026/06/04 17.01% 5.01% 5.97% 2.32% 3.98% 6.07% 2.13% 2.71% 1.8% 1.76%
2026/06/05 18.28% 3.42% 5.32% 1.78% 3.97% 5.13% 2.31% 2.25% 1.59% 1.57%
2026/06/06 16.47% 3.02% 5.36% 1.71% 3.1% 4.84% 2.44% 2.12% 2.24% 1.92%
2026/06/07 15.86% 4.37% 5.21% 1.94% 3.25% 4.73% 2.24% 1.71% 1.96% 1.81%
2026/06/08 16.77% 3.93% 5.51% 1.69% 2.12% 5% 2.64% 1.74% 1.97% 2.42%
2026/06/09 16.4% 5.37% 6.05% 1.96% 1.59% 4.77% 2.02% 1.56% 1.74% 1.67%
2026/06/10 17.42% 5.11% 6.07% 2.49% 3.72% 6.24% 2.25% 2.75% 1.81% 1.76%
2026/06/11 18.48% 3.49% 5.45% 1.82% 3.68% 5.29% 2.39% 2.33% 1.64% 1.49%
2026/06/12 17.42% 3.08% 5.47% 1.6% 2.83% 4.93% 2.45% 2.11% 2.58% 1.8%
2026/06/13 15.98% 4.51% 5.23% 1.73% 2.96% 4.77% 2.2% 1.75% 1.92% 1.81%
2026/06/14 16.78% 4.13% 5.52% 1.64% 2.05% 4.99% 2.59% 1.79% 1.97% 2.42%
2026/06/15 17.36% 5.44% 6.04% 1.95% 1.86% 4.76% 1.88% 1.55% 1.72% 1.6%
2026/06/16 17.03% 5.15% 6.02% 2.45% 3.89% 6.22% 2.16% 2.84% 1.75% 1.77%
2026/06/17 15.95% 4.85% 5.79% 1.89% 3.76% 4.11% 1.94% 2.3% 1.91% 1.61%
2026/06/18 15.82% 4.66% 5.87% 2.37% 3.55% 4.55% 2.65% 2.31% 1.89% 1.57%
2026/06/19 15.57% 5.15% 5.94% 2.49% 3.87% 4.32% 2.2% 2.39% 2.03% 1.65%
2026/06/20 13.81% 6.24% 3.95% 3.63% 2.24% 2.47% 2.67% 1.72% 1.88% 1.36%
2026/06/21 12.84% 6.66% 3.44% 3.7% 3.43% 2.13% 1.71% 1.29% 1.93% 1.48%
2026/06/22 13.69% 7.66% 3.77% 4.04% 3.44% 2.38% 2.4% 1.22% 1.77% 0.88%
2026/06/23 8.95% 6.98% 4.02% 4.32% 2.79% 2.79% 2.53% 1.37% 2.14% 1.24%
2026/06/24 11.14% 6.99% 4.48% 4.1% 3.01% 2.66% 2.31% 1.33% 1.99% 1.1%
2026/06/25 10.48% 6.92% 4.93% 3.03% 2.92% 2.89% 2.76% 1.48% 2.45% 1.45%
2026/06/26 10.22% 5.45% 4.55% 2.58% 3.07% 2.71% 2.35% 1.23% 1.93% 1.43%
2026/06/27 15.56% 5.57% 5.85% 2.18% 2.13% 2.27% 2.21% 1.4% 1.9% 1.59%
2026/06/28 14.03% 7.02% 6.7% 2.31% 3.14% 2.37% 2.29% 1.46% 1.57% 1.81%
2026/06/29 18.77% 5.56% 5.39% 2.87% 2.8% 2.16% 1.79% 1.28% 1.75% 1.33%
2026/06/30 16.3% 6.38% 5.48% 4.35% 3.6% 2.33% 1.65% 1.5% 1.31% 1.22%
  • chemistwarehouse.com.au
  • amazon.com.au
  • woolworths.com.au
  • priceline.com.au
  • adorebeauty.com.au
  • coles.com.au
  • shavershop.com.au
  • temu.com
  • iherb.com
  • myer.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Chemist Warehouse’s impression share fluctuated, peaking at 18.77% on June 29. Amazon’s share rose steadily, reaching 7.02% on June 28. Woolworths saw a dip mid-month but recovered to 6.7% by June 28. Priceline’s share increased, ending at 4.35% on June 30. Adore Beauty experienced ups and downs, closing at 3.6%. Coles’ share decreased, finishing at 2.33%. Shaver Shop’s share remained stable, ending at 1.65%. Temu’s share declined, closing at 1.5%. iHerb’s share fluctuated, ending at 1.31%. Myer’s share decreased, finishing at 1.22%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Health and Beauty

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Health and Beauty - Last month
  1. 1
    Our Most Powerful Treatment | 30% Off Sale on Now https://www.advanced-dermatology.com.au

    Our most powerful treatment ever. Get back your skin's WOW factor with Skin Resurfacing. Advanced Dermatology is a...

  2. 2
    Chemist Warehouse Online - Chemist Warehouse https://www.chemistwarehouse.com.au/

    Looking for Chemist Warehouse? Get Address & Store Times Here. Shop Discount Beauty & Health Care Products At Chemist Warehouse. Fast Shipping Available. Shop Best Sellers.

  3. 3
    Are clinical laser beauty treatments like IPL safe? https://www.choice.com.au

    Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice

  4. 4
    Laser Treatment Brisbane - Skin Laser Treatment https://www.dermatologyclinics.com.au

    Range of laser treatments tailored to different skin concerns. Delivered using advanced systems in a clinical setting. Laser Dermatologists. 15 years experience. Dermatology Specialists.

  5. 5
    Big Beauty Sale 50% Off Now! | Limited Time Only https://www.laserclinics.com.au

    Hydrojelly Advanced Facial Now $85 (Was $170). Essential Express Microdermabrasion – Smooth...

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In the competitive landscape of Google PPC, Advanced Dermatology entices with a 30% sale on powerful skin treatments, promising a “WOW factor.” Chemist Warehouse highlights convenience and discounts on beauty and health products. Choice.com.au emphasizes safety in laser treatments, backed by 60 years of consumer advocacy. Dermatology Clinics offers tailored laser solutions with 15 years of expertise. Laser Clinics captures attention with a 50% beauty sale, showcasing affordability and advanced facial treatments.

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