Share of Clicks for top 10 AUS Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| chemistwarehouse.com.au | 16.12 |
| musclenation.org | 6.9 |
| adorebeauty.com.au | 6.11 |
| amazon.com.au | 5.33 |
| sephora.com.au | 3.93 |
| woolworths.com.au | 2.99 |
| priceline.com.au | 2.24 |
| temu.com | 2.07 |
| specsavers.com.au | 1.64 |
| dyson.com.au | 1.63 |
| others | 51.04 |
- chemistwarehouse.com.au - 16.12%
- musclenation.org - 6.9%
- adorebeauty.com.au - 6.11%
- amazon.com.au - 5.33%
- sephora.com.au - 3.93%
- woolworths.com.au - 2.99%
- priceline.com.au - 2.24%
- temu.com - 2.07%
- specsavers.com.au - 1.64%
- dyson.com.au - 1.63%
- others - 51.04%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Chemist Warehouse leads with 16.12% click share, while ‘others’ dominate at 51.04%, overshadowing Amazon’s 5.33%.
Share of Spend for the top 10 AUS Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | chemistwarehouse.com.au | amazon.com.au | adorebeauty.com.au | dyson.com.au | musclenation.org | temu.com | kerastase.com.au | woolworths.com.au | laroche-posay.com.au | ghdhair.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 2.34% | 5.73% | 3.45% | 2.62% | 3.87% | 3.49% | 1.47% | 4.07% | 2.77% | 2.24% |
| 2026/01/02 | 1.56% | 6.29% | 3.34% | 2.93% | 3.35% | 4.05% | 1.74% | 3.89% | 3.14% | 2.24% |
| 2026/01/03 | 4.57% | 6.25% | 3.38% | 2.76% | 3.59% | 3.19% | 1.42% | 4.05% | 3.14% | 2.28% |
| 2026/01/04 | 7.15% | 5.99% | 2.7% | 2.42% | 2.58% | 3.49% | 1.25% | 3.92% | 2.48% | 2.43% |
| 2026/01/05 | 6.75% | 6.5% | 2.65% | 1.32% | 2% | 3.26% | 1.81% | 4.13% | 2.76% | 2.55% |
| 2026/01/06 | 5.51% | 6.29% | 3.4% | 1.66% | 1.74% | 3.52% | 1.64% | 3.64% | 1.8% | 3.38% |
| 2026/01/07 | 1.02% | 5.75% | 2.69% | 3.27% | 3.9% | 3.84% | 1.59% | 2.94% | 2.66% | 3.33% |
| 2026/01/08 | 3.71% | 5.32% | 4.13% | 3.1% | 1.2% | 2.19% | 1.38% | 3.9% | 2.62% | 2.73% |
| 2026/01/09 | 5.75% | 5.56% | 3.02% | 4.49% | 2.05% | 1.77% | 1.29% | 3.62% | 2.26% | 3.69% |
| 2026/01/10 | 6.99% | 5.71% | 3.76% | 3.66% | 3.77% | 2.07% | 1.32% | 3.45% | 2.26% | 3.94% |
| 2026/01/11 | 6.22% | 4.59% | 3.28% | 4.78% | 2.5% | 2.24% | 0.99% | 3.07% | 1.86% | 4.08% |
| 2026/01/12 | 3.66% | 5.56% | 1.27% | 5.73% | 1.55% | 2.53% | 1.62% | 3.31% | 1.83% | 3.88% |
| 2026/01/13 | 6.7% | 5.54% | 3.05% | 4.29% | 3.35% | 2.03% | 1.95% | 2.81% | 2.41% | 5.51% |
| 2026/01/14 | 8.19% | 6.22% | 3.32% | 5.06% | 1.92% | 2.1% | 2.6% | 3.18% | 1.59% | 3.62% |
| 2026/01/15 | 6.31% | 5.51% | 2.59% | 5.2% | 3.38% | 1.74% | 4.12% | 3.13% | 1.32% | 3.39% |
| 2026/01/16 | 5.76% | 5.56% | 3.01% | 4.49% | 2.05% | 1.77% | 1.29% | 3.62% | 2.26% | 3.69% |
| 2026/01/17 | 8.96% | 4.55% | 3.36% | 4.09% | 2.88% | 1.67% | 2.12% | 2.73% | 1.88% | 2.95% |
| 2026/01/18 | 8.64% | 5.28% | 2.21% | 3.59% | 3.09% | 1.49% | 2.35% | 2.63% | 2.15% | 2.8% |
| 2026/01/19 | 9.6% | 4.94% | 4.5% | 3.15% | 1.47% | 1.59% | 1.9% | 2.52% | 2.74% | 2.54% |
| 2026/01/20 | 7.11% | 5.63% | 3.74% | 3.19% | 3.18% | 1.86% | 2.15% | 2.64% | 2.62% | 1.85% |
| 2026/01/21 | 3.64% | 6.4% | 4.16% | 3.69% | 2.78% | 1.96% | 2.46% | 2.52% | 1.84% | 2.05% |
| 2026/01/22 | 10.34% | 7.87% | 3.04% | 5.14% | 4.42% | 1.65% | 2.47% | 2.28% | 1.76% | 1.29% |
| 2026/01/23 | 8.45% | 8.21% | 4.05% | 4.52% | 3.86% | 2.11% | 2.11% | 2.41% | 1.94% | 1.61% |
| 2026/01/24 | 9.17% | 6.92% | 4.6% | 4.54% | 3.44% | 1.83% | 2.41% | 2.76% | 2.26% | 1.03% |
| 2026/01/25 | 8.52% | 7.43% | 4.69% | 4.43% | 3.28% | 1.99% | 2.28% | 2.41% | 2.42% | 1.43% |
| 2026/01/26 | 4.41% | 9.36% | 4.41% | 5.02% | 3.12% | 2.07% | 2.16% | 2.58% | 2.82% | 1.15% |
| 2026/01/27 | 5.15% | 9% | 3.71% | 4.51% | 2.75% | 2.32% | 2.58% | 2.28% | 2.17% | 1.11% |
| 2026/01/28 | 5.07% | 8.8% | 4.63% | 4.3% | 1.86% | 2.19% | 2.48% | 1.87% | 2.42% | 1.07% |
| 2026/01/29 | 10.5% | 7.74% | 5.46% | 3.81% | 3.9% | 2.29% | 2.25% | 1.9% | 1.73% | 1.12% |
| 2026/01/30 | 10.8% | 7.54% | 4.92% | 4.22% | 2.99% | 2.38% | 1.91% | 2.05% | 1.51% | 0.9% |
| 2026/01/31 | 10.93% | 7.19% | 5.01% | 3.2% | 3.19% | 2.4% | 2.03% | 1.92% | 1.58% | 0.72% |
- chemistwarehouse.com.au
- amazon.com.au
- adorebeauty.com.au
- dyson.com.au
- musclenation.org
- temu.com
- kerastase.com.au
- woolworths.com.au
- laroche-posay.com.au
- ghdhair.com
Copyright © Adthena. All rights reserved.
In January 2026, Chemist Warehouse’s PPC spend surged, peaking at 10.93% on the 31st. Amazon’s spend remained steady, while Adore Beauty saw fluctuations, ending at 5.01%. Dyson’s spend peaked mid-month, and Muscle Nation’s spend varied, closing at 3.19%. Temu’s spend was low, finishing at 2.4%. Kerastase and Woolworths showed moderate activity, while La Roche-Posay and GHD Hair had lower spend, with GHD Hair ending at 0.72%.
Competitor Count for AUS Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 2655 |
| 2026/01/02 | 2651 |
| 2026/01/03 | 2623 |
| 2026/01/04 | 2591 |
| 2026/01/05 | 2599 |
| 2026/01/06 | 2590 |
| 2026/01/07 | 2627 |
| 2026/01/08 | 2562 |
| 2026/01/09 | 2521 |
| 2026/01/10 | 2602 |
| 2026/01/11 | 2557 |
| 2026/01/12 | 2539 |
| 2026/01/13 | 2534 |
| 2026/01/14 | 2519 |
| 2026/01/15 | 2486 |
| 2026/01/16 | 2521 |
| 2026/01/17 | 2502 |
| 2026/01/18 | 2494 |
| 2026/01/19 | 2471 |
| 2026/01/20 | 2514 |
| 2026/01/21 | 2542 |
| 2026/01/22 | 2473 |
| 2026/01/23 | 2469 |
| 2026/01/24 | 2487 |
| 2026/01/25 | 2491 |
| 2026/01/26 | 2761 |
| 2026/01/27 | 3062 |
| 2026/01/28 | 2789 |
| 2026/01/29 | 2788 |
| 2026/01/30 | 2804 |
| 2026/01/31 | 2814 |
Copyright © Adthena. All rights reserved.
January began with 2,655 advertisers, experiencing a dip mid-month to 2,469. However, a surge in the final week saw numbers peak at 3,062, closing at 2,814.
