Share of Clicks for top 10 AUS Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| amazon.com.au | 12.84 |
| chemistwarehouse.com.au | 6.89 |
| temu.com | 3.72 |
| adorebeauty.com.au | 3.69 |
| woolworths.com.au | 3.64 |
| priceline.com.au | 2.28 |
| yesstyle.com | 1.76 |
| paulaschoice.com.au | 1.62 |
| coles.com.au | 1.54 |
| esteelauder.com.au | 1.35 |
| others | 60.67 |
- amazon.com.au - 12.84%
- chemistwarehouse.com.au - 6.89%
- temu.com - 3.72%
- adorebeauty.com.au - 3.69%
- woolworths.com.au - 3.64%
- priceline.com.au - 2.28%
- yesstyle.com - 1.76%
- paulaschoice.com.au - 1.62%
- coles.com.au - 1.54%
- esteelauder.com.au - 1.35%
- others - 60.67%
Copyright © Adthena. All rights reserved.
In the beauty and health PPC landscape, Amazon leads with 12.84% click share, followed by Chemist Warehouse at 6.89%. “Others” dominate with 60.67%, highlighting diverse competition.
Share of Spend for the top 10 AUS Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com.au | chemistwarehouse.com.au | temu.com | adorebeauty.com.au | yesstyle.com | paulaschoice.com.au | esteelauder.com.au | musclenation.org | kiehls.com.au | priceline.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 14.08% | 6.67% | 3.73% | 5.33% | 2.7% | 0.81% | 0.81% | 2.01% | 1.11% | 1.67% |
| 2025/10/02 | 13.89% | 5.59% | 3.78% | 3.91% | 2.13% | 0.92% | 1.26% | 2.77% | 0.88% | 1.93% |
| 2025/10/03 | 12.96% | 5.92% | 3.7% | 2.97% | 1.73% | 0.93% | 0.94% | 4.5% | 0.74% | 2.09% |
| 2025/10/04 | 12.38% | 7.71% | 3.56% | 4.26% | 2.08% | 1.6% | 1.05% | 1.74% | 0.8% | 3.3% |
| 2025/10/05 | 12.36% | 7.78% | 4.04% | 3.15% | 2.23% | 1.48% | 1.23% | 1.26% | 0.81% | 3.03% |
| 2025/10/06 | 13% | 8.62% | 3.35% | 3.25% | 2.44% | 1.52% | 0.94% | 1.68% | 0.84% | 2.51% |
| 2025/10/07 | 21.92% | 5.65% | 2.46% | 3.31% | 1.93% | 1.26% | 1.28% | 2.39% | 0.69% | 2.14% |
| 2025/10/08 | 22.84% | 7.15% | 3.06% | 3.11% | 1.82% | 1.43% | 1.07% | 2.06% | 0.79% | 2.75% |
| 2025/10/09 | 18.91% | 6.51% | 4.4% | 3.22% | 1.71% | 1.62% | 1.49% | 1.57% | 1.2% | 2.55% |
| 2025/10/10 | 20.56% | 5.92% | 4.12% | 2.86% | 1.69% | 1.72% | 1.54% | 1.38% | 1.79% | 3.24% |
| 2025/10/11 | 18.45% | 6.9% | 3.95% | 3.16% | 1.54% | 1.71% | 1.44% | 1.89% | 1.9% | 3.52% |
| 2025/10/12 | 16.46% | 8.62% | 3.07% | 4.37% | 1.46% | 1.87% | 1.77% | 0.83% | 1.93% | 3.54% |
| 2025/10/13 | 20% | 6.93% | 3.73% | 3.58% | 1.58% | 1.57% | 2.35% | 1.33% | 2.09% | 3.43% |
| 2025/10/14 | 11.54% | 8.69% | 4.3% | 3.74% | 1.48% | 1.85% | 2.47% | 1.54% | 2.18% | 2.3% |
| 2025/10/15 | 11.87% | 7.3% | 3.88% | 3.5% | 1.64% | 2.14% | 2.02% | 1.35% | 2% | 2.12% |
| 2025/10/16 | 12.65% | 6.62% | 4.08% | 3.51% | 1.73% | 2.37% | 1.85% | 0.85% | 1.99% | 2.46% |
| 2025/10/17 | 13.09% | 6.72% | 3.49% | 4.93% | 1.55% | 2.07% | 2.05% | 0.93% | 1.97% | 2.63% |
| 2025/10/18 | 12.51% | 7.06% | 4.17% | 4.97% | 1.73% | 2.14% | 1.4% | 0.82% | 2.23% | 3.03% |
| 2025/10/19 | 12.37% | 6.15% | 4.19% | 5.88% | 2.03% | 2.44% | 1.71% | 0.81% | 2.48% | 2.66% |
| 2025/10/20 | 13.29% | 6.97% | 3.8% | 5.04% | 2.02% | 2.58% | 2.09% | 1.58% | 1.43% | 2.36% |
| 2025/10/21 | 12.74% | 6.65% | 3.17% | 4.14% | 1.84% | 2.11% | 2.14% | 0.79% | 1.74% | 1.8% |
| 2025/10/22 | 11.81% | 6.29% | 3.77% | 3.86% | 1.82% | 1.85% | 1.65% | 1.17% | 1.65% | 1.68% |
| 2025/10/23 | 12.74% | 8.73% | 3.21% | 3.82% | 1.96% | 1.89% | 1.21% | 0.53% | 1.8% | 2.13% |
| 2025/10/24 | 12.6% | 7.7% | 3.35% | 4.33% | 1.96% | 1.87% | 1.38% | 0.85% | 1.92% | 2.28% |
| 2025/10/25 | 11.6% | 9.44% | 3.91% | 3.94% | 1.8% | 1.97% | 1.53% | 1.18% | 1.63% | 1.72% |
| 2025/10/26 | 12.82% | 7.59% | 4.67% | 4.14% | 2.17% | 1.64% | 1.43% | 1.08% | 1.55% | 1.77% |
| 2025/10/27 | 12.89% | 6.98% | 4.05% | 3.05% | 2.46% | 2.01% | 1.52% | 0.81% | 1.38% | 1.7% |
| 2025/10/28 | 13.21% | 7.81% | 3.87% | 3.62% | 2.04% | 1.88% | 1.34% | 1.22% | 1.33% | 1.73% |
| 2025/10/29 | 12.71% | 7.89% | 4.05% | 4.09% | 1.85% | 2.11% | 1.3% | 1.05% | 1.27% | 1.68% |
| 2025/10/30 | 12.78% | 8.37% | 3.7% | 4.21% | 1.73% | 1.89% | 1.59% | 1.38% | 1.18% | 1.17% |
| 2025/10/31 | 13.7% | 8.96% | 3.72% | 3.28% | 1.96% | 1.84% | 1.62% | 1.22% | 1% | 0.73% |
- amazon.com.au
- chemistwarehouse.com.au
- temu.com
- adorebeauty.com.au
- yesstyle.com
- paulaschoice.com.au
- esteelauder.com.au
- musclenation.org
- kiehls.com.au
- priceline.com.au
Copyright © Adthena. All rights reserved.
Amazon.com.au’s PPC share fluctuated, peaking mid-month. Chemistwarehouse.com.au saw a steady rise, while Temu.com remained stable. Adorebeauty.com.au and Yesstyle.com showed minor variations. The month ended with Amazon leading.
Competitor Count for AUS Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 2781 |
| 2025/10/02 | 2760 |
| 2025/10/03 | 2727 |
| 2025/10/04 | 2747 |
| 2025/10/05 | 2749 |
| 2025/10/06 | 2757 |
| 2025/10/07 | 2671 |
| 2025/10/08 | 2673 |
| 2025/10/09 | 2700 |
| 2025/10/10 | 2749 |
| 2025/10/11 | 2748 |
| 2025/10/12 | 2705 |
| 2025/10/13 | 2783 |
| 2025/10/14 | 2752 |
| 2025/10/15 | 2805 |
| 2025/10/16 | 2792 |
| 2025/10/17 | 2787 |
| 2025/10/18 | 2783 |
| 2025/10/19 | 2767 |
| 2025/10/20 | 2749 |
| 2025/10/21 | 2722 |
| 2025/10/22 | 2709 |
| 2025/10/23 | 2713 |
| 2025/10/24 | 2719 |
| 2025/10/25 | 2694 |
| 2025/10/26 | 2703 |
| 2025/10/27 | 2693 |
| 2025/10/28 | 2706 |
| 2025/10/29 | 2700 |
| 2025/10/30 | 2723 |
| 2025/10/31 | 2709 |
Copyright © Adthena. All rights reserved.
October began with 2,781 advertisers, fluctuating throughout the month. Mid-month peaked at 2,805, ending at 2,709. A dynamic month with notable mid-month activity.
