Share of Clicks for top 10 AUS Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| chemistwarehouse.com.au | 18.64 |
| adorebeauty.com.au | 6.87 |
| musclenation.org | 5.94 |
| amazon.com.au | 5.77 |
| woolworths.com.au | 3.87 |
| iherb.com | 3.12 |
| priceline.com.au | 2.52 |
| coles.com.au | 2.49 |
| sephora.com.au | 2.04 |
| laroche-posay.com.au | 1.76 |
| others | 46.98 |
- chemistwarehouse.com.au - 18.64%
- adorebeauty.com.au - 6.87%
- musclenation.org - 5.94%
- amazon.com.au - 5.77%
- woolworths.com.au - 3.87%
- iherb.com - 3.12%
- priceline.com.au - 2.52%
- coles.com.au - 2.49%
- sephora.com.au - 2.04%
- laroche-posay.com.au - 1.76%
- others - 46.98%
Copyright © Adthena. All rights reserved.
In the beauty and health PPC landscape, Chemist Warehouse dominates with 18.64% click share, while ‘others’ collectively hold 46.98%, showcasing diverse competition.
Share of Spend for the top 10 AUS Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | chemistwarehouse.com.au | adorebeauty.com.au | woolworths.com.au | kerastase.com.au | amazon.com.au | coles.com.au | iherb.com | laroche-posay.com.au | musclenation.org | priceline.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 8.87% | 2.73% | 4.56% | 0.97% | 11.48% | 1.59% | 1.99% | 5.28% | 3.05% | 1.52% |
| 2026/05/02 | 6.89% | 3.33% | 3.89% | 1.13% | 9.88% | 1.59% | 3.25% | 4.1% | 3.71% | 0.77% |
| 2026/05/03 | 7.78% | 6.6% | 3.6% | 0.85% | 10.9% | 1.35% | 2.77% | 4.61% | 3.5% | 0.64% |
| 2026/05/04 | 8.91% | 6.03% | 3.77% | 0.95% | 12.43% | 1.42% | 2.14% | 3.07% | 3.57% | 0.84% |
| 2026/05/05 | 8.82% | 6.41% | 4.58% | 0.91% | 10.48% | 1.44% | 2.63% | 1.27% | 2.28% | 1.12% |
| 2026/05/06 | 8.61% | 4.61% | 4.53% | 0.83% | 8.57% | 1.64% | 3.06% | 0.77% | 3.11% | 1.48% |
| 2026/05/07 | 10.13% | 6.25% | 5.05% | 0.87% | 8.18% | 2.05% | 2.44% | 1.07% | 2.56% | 1.73% |
| 2026/05/08 | 10.79% | 4.55% | 5.59% | 1.26% | 7.02% | 1.93% | 2.47% | 1.84% | 1.59% | 2.43% |
| 2026/05/09 | 9.95% | 4.9% | 6.02% | 0.96% | 6.09% | 1.5% | 3.09% | 0.66% | 2.22% | 2.51% |
| 2026/05/10 | 10.01% | 6.68% | 4.81% | 0.78% | 5.79% | 1.25% | 2.65% | 0.82% | 2.57% | 2.7% |
| 2026/05/11 | 9.83% | 5.26% | 4.55% | 0.81% | 7.57% | 1.37% | 2.16% | 0.88% | 2.94% | 3.28% |
| 2026/05/12 | 10.42% | 4.36% | 4.39% | 1.41% | 7.38% | 1.92% | 1.97% | 0.84% | 1.86% | 3.87% |
| 2026/05/13 | 10.9% | 5.11% | 4.66% | 1.32% | 5.98% | 1.95% | 2.26% | 0.83% | 3.14% | 3.58% |
| 2026/05/14 | 9.18% | 5.92% | 3.56% | 2.05% | 3.87% | 1.15% | 2.78% | 1.21% | 3.9% | 3.47% |
| 2026/05/15 | 9.73% | 5.5% | 4.49% | 2.27% | 4.73% | 1.41% | 2.87% | 1.34% | 2.56% | 2.44% |
| 2026/05/16 | 11.46% | 3.73% | 4.04% | 1.65% | 5.63% | 1.48% | 2.81% | 0.93% | 1.66% | 4.14% |
| 2026/05/17 | 9.46% | 8.11% | 3.5% | 0.77% | 4.89% | 1.28% | 2.7% | 0.91% | 2.75% | 4.42% |
| 2026/05/18 | 10.14% | 2.6% | 3.37% | 1.58% | 5.3% | 1.51% | 2.77% | 1.14% | 2.43% | 4.87% |
| 2026/05/19 | 11.32% | 2.11% | 3.71% | 2.9% | 4.85% | 1.57% | 2.95% | 1.03% | 2.6% | 4.3% |
| 2026/05/20 | 12.31% | 3.02% | 3.67% | 0.49% | 5.49% | 2.23% | 3.3% | 1.29% | 2.28% | 2.16% |
| 2026/05/21 | 12.51% | 2.83% | 3.35% | 0.21% | 5.85% | 2.96% | 2.25% | 2.38% | 1.92% | 0.87% |
| 2026/05/22 | 13.56% | 2.71% | 2.9% | 1.76% | 5.62% | 2.63% | 1.77% | 2.46% | 2.73% | 1.02% |
| 2026/05/23 | 12.2% | 2.2% | 3.46% | 2.67% | 5.18% | 2.52% | 1.16% | 2.37% | 2.14% | 1.34% |
| 2026/05/24 | 12.38% | 3.26% | 3.49% | 2.48% | 4.31% | 1.68% | 1.36% | 2.95% | 2.7% | 0.98% |
| 2026/05/25 | 11.06% | 4.92% | 3.05% | 2.77% | 5.1% | 2.09% | 1.73% | 2.58% | 2.38% | 0.88% |
| 2026/05/26 | 12.53% | 5.93% | 3.34% | 2.5% | 5.67% | 2.25% | 2.05% | 1.92% | 1.95% | 0.95% |
| 2026/05/27 | 12.4% | 5.79% | 4.38% | 1.86% | 5.06% | 2.11% | 1.64% | 2.88% | 1.68% | 0.92% |
| 2026/05/28 | 9.59% | 5.75% | 3.79% | 2.46% | 5.39% | 2.06% | 2.06% | 2.96% | 2.25% | 0.85% |
| 2026/05/29 | 10.86% | 4.15% | 4.1% | 2.94% | 4.1% | 2.03% | 2.01% | 1.53% | 2.08% | 0.8% |
| 2026/05/30 | 11.41% | 4.88% | 4.56% | 2.97% | 2.45% | 2.05% | 2.33% | 1.7% | 2.07% | 0.88% |
| 2026/05/31 | 9.92% | 5.03% | 3.97% | 3.24% | 3.09% | 1.91% | 1.81% | 1.62% | 1.46% | 0.9% |
- chemistwarehouse.com.au
- adorebeauty.com.au
- woolworths.com.au
- kerastase.com.au
- amazon.com.au
- coles.com.au
- iherb.com
- laroche-posay.com.au
- musclenation.org
- priceline.com.au
Copyright © Adthena. All rights reserved.
In May 2026, Chemist Warehouse’s PPC spend share surged, peaking mid-month. Adore Beauty fluctuated, while Amazon’s share declined. Woolworths and Priceline showed varied trends, ending with moderate shares.
Competitor Count for AUS Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 2210 |
| 2026/05/02 | 2233 |
| 2026/05/03 | 2256 |
| 2026/05/04 | 2241 |
| 2026/05/05 | 2238 |
| 2026/05/06 | 2289 |
| 2026/05/07 | 2263 |
| 2026/05/08 | 2296 |
| 2026/05/09 | 2316 |
| 2026/05/10 | 2328 |
| 2026/05/11 | 2346 |
| 2026/05/12 | 2489 |
| 2026/05/13 | 2443 |
| 2026/05/14 | 2334 |
| 2026/05/15 | 2424 |
| 2026/05/16 | 2464 |
| 2026/05/17 | 2510 |
| 2026/05/18 | 2508 |
| 2026/05/19 | 2480 |
| 2026/05/20 | 2443 |
| 2026/05/21 | 2506 |
| 2026/05/22 | 2492 |
| 2026/05/23 | 2521 |
| 2026/05/24 | 2513 |
| 2026/05/25 | 2539 |
| 2026/05/26 | 2703 |
| 2026/05/27 | 2727 |
| 2026/05/28 | 2750 |
| 2026/05/29 | 2734 |
| 2026/05/30 | 2743 |
| 2026/05/31 | 2780 |
Copyright © Adthena. All rights reserved.
May saw a steady rise in distinct advertisers, starting at 2,210 and peaking at 2,780. The month concluded with a significant increase, indicating heightened competition.
