Share of Clicks for top 10 AUS Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| amazon.com.au | 9.86 |
| chemistwarehouse.com.au | 8.46 |
| adorebeauty.com.au | 4.37 |
| temu.com | 3.34 |
| woolworths.com.au | 2.37 |
| iherb.com | 1.99 |
| musclenation.org | 1.9 |
| sephora.com.au | 1.8 |
| priceline.com.au | 1.67 |
| specsavers.com.au | 1.54 |
| others | 62.7 |
- amazon.com.au - 9.86%
- chemistwarehouse.com.au - 8.46%
- adorebeauty.com.au - 4.37%
- temu.com - 3.34%
- woolworths.com.au - 2.37%
- iherb.com - 1.99%
- musclenation.org - 1.9%
- sephora.com.au - 1.8%
- priceline.com.au - 1.67%
- specsavers.com.au - 1.54%
- others - 62.7%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Amazon leads with 9.86% click share, followed by Chemist Warehouse at 8.46%. Adore Beauty captures 4.37%, while ‘others’ dominate with 62.7%.
Share of Spend for the top 10 AUS Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com.au | chemistwarehouse.com.au | adorebeauty.com.au | temu.com | bulknutrients.com.au | priceline.com.au | shavershop.com.au | iherb.com | musclenation.org | sephora.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/09/01 | 10.6% | 6.7% | 4.12% | 3.48% | 1.01% | 1.51% | 1.92% | 2.65% | 2.31% | 1.19% |
| 2025/09/02 | 11.63% | 9.89% | 2.79% | 3.4% | 1.04% | 2.3% | 1.76% | 4.38% | 1.91% | 1.17% |
| 2025/09/03 | 10.08% | 7.38% | 2.64% | 3.95% | 0.77% | 2.49% | 1.74% | 4.05% | 1.72% | 1.23% |
| 2025/09/04 | 10.99% | 6.38% | 4.27% | 3.22% | 0.99% | 2.3% | 1.79% | 3.81% | 1.79% | 0.84% |
| 2025/09/05 | 10.23% | 7.74% | 2.7% | 3.18% | 1.02% | 2% | 1.59% | 2.93% | 1.6% | 1.17% |
| 2025/09/06 | 10.04% | 7.37% | 3% | 2.94% | 1.06% | 2.21% | 1.85% | 2.84% | 2.3% | 0.74% |
| 2025/09/07 | 8.97% | 7.66% | 3.52% | 3.7% | 1.06% | 2% | 1.66% | 2.77% | 1.76% | 1.16% |
| 2025/09/08 | 10% | 8.46% | 3.09% | 3.71% | 0.8% | 1.31% | 1.55% | 2.24% | 1.96% | 1.81% |
| 2025/09/09 | 9.97% | 9.66% | 3.94% | 4.48% | 1.17% | 1.53% | 1.64% | 1.75% | 0.76% | 1.86% |
| 2025/09/10 | 9.91% | 8.68% | 2.89% | 4.64% | 0.95% | 1.36% | 1.31% | 1.67% | 1.25% | 1.9% |
| 2025/09/11 | 9.5% | 11.69% | 3.5% | 2.81% | 0.99% | 0.9% | 1.63% | 1.5% | 2.46% | 3.21% |
| 2025/09/12 | 8.89% | 8.4% | 4.54% | 2.59% | 1.64% | 0.92% | 2.01% | 1.75% | 1.87% | 4.68% |
| 2025/09/13 | 8.06% | 9.6% | 2.88% | 3.73% | 1.56% | 0.99% | 1.4% | 2.15% | 2.08% | 3.62% |
| 2025/09/14 | 7.5% | 10.07% | 3.77% | 3.58% | 1.45% | 0.77% | 1.96% | 1.95% | 2.66% | 2.38% |
| 2025/09/15 | 9.02% | 8.98% | 5.79% | 3.52% | 1.57% | 1.11% | 1.58% | 1.69% | 1.64% | 1.08% |
| 2025/09/16 | 9.77% | 9.24% | 6.9% | 2.59% | 1.46% | 1.67% | 1.59% | 1.42% | 2.75% | 1.31% |
| 2025/09/17 | 8.89% | 9.14% | 5.39% | 2.44% | 1.79% | 2.28% | 1.36% | 1.19% | 3.55% | 2.01% |
| 2025/09/18 | 8.95% | 7% | 7.15% | 2.36% | 1.8% | 2.63% | 1.06% | 1.26% | 3.09% | 1.94% |
| 2025/09/19 | 9.62% | 7.77% | 5.98% | 2.58% | 3.58% | 1.85% | 1.4% | 1.44% | 2.45% | 1.8% |
| 2025/09/20 | 10.59% | 9.7% | 7.81% | 2.89% | 1.36% | 1.86% | 1.31% | 1.4% | 1.42% | 1.39% |
| 2025/09/21 | 10.57% | 10.55% | 5.03% | 3.56% | 1.99% | 1.81% | 1.33% | 1.62% | 1.5% | 1.17% |
| 2025/09/22 | 12.16% | 8.28% | 5.06% | 2.85% | 1.93% | 1.6% | 1.22% | 2.29% | 1.84% | 1.23% |
| 2025/09/23 | 11.23% | 7.98% | 4.59% | 3.41% | 2.03% | 1.37% | 1.44% | 2.09% | 0.94% | 1.82% |
| 2025/09/24 | 11.52% | 8.43% | 5.79% | 2.42% | 1.39% | 0.81% | 1.55% | 1.74% | 1.66% | 1.37% |
| 2025/09/25 | 12.63% | 8.25% | 4.8% | 3.51% | 1.14% | 1.28% | 1.19% | 1.35% | 1.77% | 1.06% |
| 2025/09/26 | 12.48% | 8.54% | 3.87% | 3.7% | 1.07% | 1.72% | 1.26% | 1.55% | 1.25% | 1.38% |
| 2025/09/27 | 10.2% | 9.58% | 4.42% | 3.36% | 1.31% | 1.63% | 1.31% | 1.61% | 1.79% | 1.82% |
| 2025/09/28 | 10.6% | 8.21% | 4.15% | 4.02% | 1.38% | 1.71% | 1.56% | 1.72% | 1.56% | 1.15% |
| 2025/09/29 | 12.2% | 6.58% | 4.56% | 3.84% | 1.21% | 1.6% | 1.23% | 1.56% | 1.82% | 1.21% |
| 2025/09/30 | 12.94% | 7.35% | 4.34% | 3.86% | 1.68% | 1.58% | 1.47% | 1.34% | 1.26% | 1.16% |
- amazon.com.au
- chemistwarehouse.com.au
- adorebeauty.com.au
- temu.com
- bulknutrients.com.au
- priceline.com.au
- shavershop.com.au
- iherb.com
- musclenation.org
- sephora.com.au
Copyright © Adthena. All rights reserved.
Amazon.com.au’s spend share fluctuated, peaking at 12.94% on September 30. Chemistwarehouse.com.au saw a mid-month rise, ending at 7.35%. Adorebeauty.com.au’s share increased, closing at 4.34%. Temu.com maintained stability, finishing at 3.86%.
Competitor Count for AUS Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/09/01 | 2844 |
| 2025/09/02 | 2815 |
| 2025/09/03 | 2874 |
| 2025/09/04 | 2927 |
| 2025/09/05 | 2854 |
| 2025/09/06 | 2833 |
| 2025/09/07 | 2821 |
| 2025/09/08 | 2811 |
| 2025/09/09 | 2818 |
| 2025/09/10 | 2786 |
| 2025/09/11 | 2748 |
| 2025/09/12 | 2792 |
| 2025/09/13 | 2719 |
| 2025/09/14 | 2687 |
| 2025/09/15 | 2668 |
| 2025/09/16 | 2709 |
| 2025/09/17 | 2638 |
| 2025/09/18 | 2657 |
| 2025/09/19 | 2624 |
| 2025/09/20 | 2680 |
| 2025/09/21 | 2724 |
| 2025/09/22 | 2717 |
| 2025/09/23 | 2585 |
| 2025/09/24 | 2711 |
| 2025/09/25 | 2757 |
| 2025/09/26 | 2779 |
| 2025/09/27 | 2758 |
| 2025/09/28 | 2769 |
| 2025/09/29 | 2753 |
| 2025/09/30 | 2753 |
Copyright © Adthena. All rights reserved.
September began with 2,844 advertisers, peaking at 2,927 on the 4th. A decline followed, reaching 2,585 on the 23rd. The month concluded with stability at 2,753 advertisers.
