Why is the AUS Retail Health and Beauty July 2026 Report useful and how should I use it?

Why is the AUS Retail Health and Beauty July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Retail Health and Beauty July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Retail Health and Beauty July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Retail Health and Beauty July 2026 Report?

The AUS Retail Health and Beauty July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Health and Beauty July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Retail Health and Beauty July 2026 Report for?

The AUS Retail Health and Beauty July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Retail Health and Beauty - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Health and Beauty category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Health and Beauty AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	27.401608987
	72.598391013

27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	39
	61

39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	19%
Transactional	9%
Navigational	2%
Seasonal	0%
Local	1%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Retail Health and Beauty brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	23.58
amazon.com.au	6.5
adorebeauty.com.au	5.33
woolworths.com.au	3.92
sephora.com.au	2.92
musclenation.org	2.83
iherb.com	2.82
priceline.com.au	2.39
coles.com.au	1.82
laroche-posay.com.au	1.72
others	46.17

chemistwarehouse.com.au - 23.58%
amazon.com.au - 6.5%
adorebeauty.com.au - 5.33%
woolworths.com.au - 3.92%
sephora.com.au - 2.92%
musclenation.org - 2.83%
iherb.com - 2.82%
priceline.com.au - 2.39%
coles.com.au - 1.82%
laroche-posay.com.au - 1.72%
others - 46.17%

In the PPC landscape, Chemist Warehouse dominates with 23.58% click share, followed by Amazon at 6.5%. Adore Beauty captures 5.33%, while ‘others’ collectively hold a significant 46.17%.

Market Exposure

Share of Spend for the top 10 AUS Retail Health and Beauty brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	chemistwarehouse.com.au	amazon.com.au	woolworths.com.au	adorebeauty.com.au	dyson.com.au	laroche-posay.com.au	iherb.com	specsavers.com.au	charlottetilbury.com	musclemat.com.au
2026/07/01	7.81%	5.18%	4.09%	2.89%	2.38%	2.94%	1.56%	1.73%	1.4%	2.84%
2026/07/02	11.86%	4.28%	3.47%	3.15%	2.5%	3.17%	1.22%	1.66%	2.57%	1.77%
2026/07/03	5.79%	4.22%	3.66%	3.62%	2.08%	2.81%	2.31%	1.62%	2.58%	0.77%
2026/07/04	10.81%	4.71%	4.58%	2.73%	2.28%	3.5%	2.02%	2.43%	2.35%	0.88%
2026/07/05	10.04%	5.56%	3.94%	3.23%	2.43%	2.71%	2.58%	1.81%	1.84%	2.6%
2026/07/06	11.43%	5.84%	3.97%	3.2%	2.17%	2.76%	1.83%	1.78%	2.81%	1.05%
2026/07/07	10.71%	10.96%	3.79%	4.82%	2.37%	1.31%	1.9%	1.34%	1.84%	3.53%
2026/07/08	11.04%	9.32%	2.72%	4.41%	1.9%	1.32%	2.29%	1.56%	1.47%	2.92%
2026/07/09	4.21%	8.8%	3.58%	6.49%	2.15%	1.58%	1.57%	2.4%	1.48%	2.51%
2026/07/10	11.26%	9.2%	3.66%	5.19%	1.84%	1.2%	2.92%	1.85%	1.69%	2.15%
2026/07/11	4.76%	11.43%	4.68%	3.43%	1.85%	2.04%	2.16%	1.9%	2.29%	1.77%
2026/07/12	8.47%	9.32%	4.47%	3.95%	1.79%	2.55%	1.71%	1.62%	1.2%	2.19%
2026/07/13	9.07%	10.76%	4.23%	3%	2.18%	2.91%	1.41%	1.4%	1.55%	2.74%
2026/07/14	10.81%	6.14%	4.48%	2.49%	2.93%	1.96%	1.92%	1.75%	1.53%	2.5%
2026/07/15	5.92%	6.24%	4.98%	2.78%	2.78%	4.45%	1.45%	1.72%	0.98%	2.04%
2026/07/16	9.03%	5.28%	4.03%	2.48%	3.03%	3.72%	2.1%	2.4%	1.03%	2.68%
2026/07/17	12.58%	4.29%	3.99%	2.3%	2.51%	2.58%	1.87%	2.04%	1.35%	1.85%
2026/07/18	11.73%	5.03%	5.06%	1.78%	2.44%	2.83%	3.16%	1.79%	2.01%	0.9%
2026/07/19	9.21%	4.81%	4.61%	3%	3.4%	1.75%	1.03%	1.73%	2.01%	1.6%
2026/07/20	13.12%	4.49%	3.87%	2.48%	2.76%	1.94%	1.69%	1.92%	2.13%	1.07%
2026/07/21	10.78%	6.12%	4.47%	2.48%	2.92%	1.96%	1.91%	1.74%	1.53%	2.49%
2026/07/22	9.73%	6.72%	4.15%	3.65%	2.55%	2.53%	1.83%	1.77%	1.54%	1.47%
2026/07/23	10.62%	7.98%	4.09%	3.4%	2.62%	2.56%	1.97%	1.79%	1.57%	1.84%
2026/07/24	10.94%	7.8%	4.13%	3.2%	1.79%	2.45%	2.33%	1.86%	1.49%	1.63%
2026/07/25	7.49%	7.26%	4.25%	3.06%	2.06%	2.41%	2.03%	2.14%	1.8%	1.76%
2026/07/26	4.87%	8.4%	4.45%	3.38%	2.53%	2.64%	1.81%	2.22%	1.85%	2.2%
2026/07/27	6.77%	7.33%	4.72%	3.46%	2.62%	1.88%	2.46%	1.89%	1.87%	1.6%
2026/07/28	14.74%	6.3%	4.09%	2.77%	2.71%	2.76%	1.49%	1.83%	1.16%	1.46%
2026/07/29	13%	7.17%	4.42%	3.25%	2.58%	2.4%	1.97%	1.94%	1.48%	2.16%
2026/07/30	11.8%	6.62%	3.78%	3.53%	2.47%	2.39%	1.64%	1.85%	1.14%	1.69%
2026/07/31	12.68%	7.1%	4.7%	2.79%	2.68%	1.98%	1.89%	1.85%	1.46%	1.17%

chemistwarehouse.com.au
amazon.com.au
woolworths.com.au
adorebeauty.com.au
dyson.com.au
laroche-posay.com.au
iherb.com
specsavers.com.au
charlottetilbury.com
musclemat.com.au

In July 2026, Chemist Warehouse led PPC spend, peaking at 14.74% on July 28. Amazon’s share fluctuated, reaching 11.43% on July 11. Woolworths maintained a steady presence, while Adore Beauty saw a mid-month dip. Dyson and La Roche-Posay experienced minor fluctuations. IHerb and Specsavers showed consistent low shares. Charlotte Tilbury and MuscleMat had varied performances. The month concluded with Chemist Warehouse dominating the PPC landscape.

Market Exposure

Competitor Count for AUS Retail Health and Beauty

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	2455
2026/07/02	2475
2026/07/03	2524
2026/07/04	2441
2026/07/05	2438
2026/07/06	2356
2026/07/07	2323
2026/07/08	2239
2026/07/09	2215
2026/07/10	2236
2026/07/11	2263
2026/07/12	2264
2026/07/13	2251
2026/07/14	2220
2026/07/15	2197
2026/07/16	2120
2026/07/17	2126
2026/07/18	2131
2026/07/19	2081
2026/07/20	2012
2026/07/21	2220
2026/07/22	2336
2026/07/23	2338
2026/07/24	2323
2026/07/25	2366
2026/07/26	2365
2026/07/27	2189
2026/07/28	2184
2026/07/29	2023
2026/07/30	2205
2026/07/31	2203

In July 2026, advertiser numbers fluctuated, peaking at 2,524 on July 3rd, then declining to 2,012 by July 20th. A recovery followed, ending the month at 2,203.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Health and Beauty

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	3.94%
priceline.com.au	0.87%
sephora.com.au	0.29%
musclenation.org	0.27%
trueprotein.com.au	0.21%
iherb.com	-0.28%
bulknutrients.com.au	-0.39%
musclemat.com.au	-0.4%
adorebeauty.com.au	-0.86%
amazon.com.au	-1.37%

Amazon.com.au and Adorebeauty.com.au saw declines, while Chemistwarehouse.com.au surged with a 3.94% increase in click share.

Campaign Efficiency

AUS Retail Health and Beauty Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chemistwarehouse.com.au	amazon.com.au	woolworths.com.au	adorebeauty.com.au	coles.com.au	priceline.com.au	iherb.com	sephora.com.au	musclenation.org	temu.com
2026/07/01	14.34%	7.66%	6.26%	2.42%	2.6%	2.34%	1.77%	1.43%	0.65%	1.38%
2026/07/02	16.81%	6.72%	5.75%	2.89%	2.4%	4.26%	1.45%	1.34%	0.92%	1.2%
2026/07/03	8.49%	6.5%	6.01%	3.55%	2.18%	2.34%	2.26%	1.26%	1.75%	1.53%
2026/07/04	15.74%	7.33%	7.23%	2.54%	2.39%	1.66%	2.03%	1.39%	0.86%	1.75%
2026/07/05	11.63%	8.61%	6.59%	3.07%	2.24%	1.66%	2.58%	1.11%	1.55%	1.69%
2026/07/06	12.72%	9.1%	6.75%	3.33%	2.64%	2.47%	2.08%	1.41%	0.53%	1.29%
2026/07/07	14.28%	16.21%	6.09%	4.97%	2.18%	1.67%	1.98%	0.95%	0.86%	1.18%
2026/07/08	13.2%	14.33%	4.36%	5.07%	2.12%	1.38%	2.1%	1.79%	1.16%	1.54%
2026/07/09	6.19%	13.4%	5.86%	6.58%	2.4%	1.51%	1.61%	2.03%	2.99%	1.57%
2026/07/10	11.43%	14.01%	5.83%	5.12%	2.39%	1.28%	2.43%	3.19%	1.78%	1.65%
2026/07/11	8.43%	15.62%	7.23%	3.13%	2.38%	2.1%	1.89%	3.17%	1.26%	1.61%
2026/07/12	9.13%	15.68%	6.88%	3.88%	2.18%	1.93%	1.59%	2.3%	0.88%	1.47%
2026/07/13	10.23%	15.15%	6.83%	3.12%	2.47%	2.16%	1.54%	1.04%	2.03%	1.23%
2026/07/14	14.38%	9.35%	7.32%	2.51%	2.53%	2.48%	2.03%	1.58%	1.25%	1.45%
2026/07/15	7.63%	9.73%	8.23%	2.88%	2.13%	2.65%	1.39%	1.51%	1.48%	1.29%
2026/07/16	9.98%	8.81%	7.04%	2.74%	2.5%	2.61%	1.52%	1.71%	1.5%	1.2%
2026/07/17	16.16%	7.12%	6.71%	2.39%	2%	2.61%	1.47%	1.83%	1.98%	0.95%
2026/07/18	13.39%	8.14%	7.95%	1.84%	1.8%	2.68%	2.74%	1.24%	1.87%	0.99%
2026/07/19	10.62%	8.52%	8.14%	3.27%	1.58%	2.33%	1.14%	1.5%	1.63%	0.99%
2026/07/20	14.13%	7.63%	7.34%	2.74%	1.62%	2.79%	1.47%	1.62%	1.66%	0.55%
2026/07/21	14.38%	9.35%	7.32%	2.51%	2.53%	2.48%	2.03%	1.58%	1.25%	1.45%
2026/07/22	11.18%	10.66%	6.78%	3.67%	2.12%	3.03%	1.81%	1.75%	1.29%	1.32%
2026/07/23	12.57%	11.23%	6.56%	3.38%	2.13%	4.26%	1.97%	1.97%	1.77%	1.21%
2026/07/24	11.38%	11.87%	6.71%	3.25%	2.28%	3.49%	2.15%	2.11%	1.26%	1.28%
2026/07/25	9.69%	11.12%	7%	3.05%	2.42%	4.47%	2.04%	2.07%	1.85%	1.23%
2026/07/26	7.57%	11.73%	6.95%	3.69%	2.19%	3.07%	1.92%	1.93%	1.87%	1.31%
2026/07/27	8.01%	10.85%	7.42%	3.62%	2.52%	4.92%	2.19%	2.12%	1.32%	1.19%
2026/07/28	17.36%	9.76%	6.79%	2.88%	2.35%	3.62%	1.48%	1.64%	1.57%	1.02%
2026/07/29	17.2%	10.59%	6.7%	3.17%	2.37%	3.71%	1.88%	1.9%	1.3%	1.19%
2026/07/30	12.5%	10.75%	6.62%	3.68%	2.45%	2.33%	2.01%	2.19%	2.16%	1.15%
2026/07/31	14.71%	10.68%	7.47%	2.84%	2.48%	2.4%	2.03%	1.8%	1.72%	1.15%

chemistwarehouse.com.au
amazon.com.au
woolworths.com.au
adorebeauty.com.au
coles.com.au
priceline.com.au
iherb.com
sephora.com.au
musclenation.org
temu.com

In July 2026, Chemist Warehouse led with fluctuating impressions, peaking at 17.36%. Amazon followed, showing a steady presence. Woolworths and Adore Beauty maintained moderate shares. By month’s end, Chemist Warehouse remained dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Health and Beauty

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Retail Health and Beauty - Last month

1
Amazon Australia - Shop Intense pulsed light - Fast delivery with Prime https://www.amazon.com.au
Get deals on Intense Pulsed Light in Beauty on Amazon. 10% off select beauty auto-deliveries.
2
Chemist Warehouse - Chemist Warehouse Online https://www.chemistwarehouse.com.au/
Looking for Chemist Warehouse? Get Address & Store Times Here. Shop Discount Beauty & Health Care Products At Chemist Warehouse.
3
Are clinical laser beauty treatments like IPL safe? https://www.choice.com.au
Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice
4
50% Off All Services* - Non-Surgical Skin Tightening https://www.elitebodycontouring.com.au
Rejuvenate Your Skin & Reduce Wrinkles With RF Microneedling—Fast, Non-Surgical Results. Gradual results that improve skin quality over time. Services: Fat Reduction, Skin Tightening, Cellulite Treatment, Cryolipolysis, LIPOcel, HIFU Facelift, Chin Sculpting.
5
Mid Year Sale Ends in 2 days - Huge Mid Year Sale On Now https://www.silklaser.com.au
Refresh, restore & stimulate your skin with microdermabrasion. Huge mid year sale is on now. Classic microdermabrasion only $55.30. Buy online & save!

In the competitive landscape of beauty and health, Amazon Australia entices with fast delivery and discounts on Intense Pulsed Light products. Chemist Warehouse offers convenience with store details and discounted beauty products. Choice champions consumer rights with unbiased advice on IPL safety. Elite Body Contouring promises rejuvenation with non-surgical treatments, while Silk Laser tempts with a limited-time sale on microdermabrasion.

Frequently Asked Questions

Why is the AUS Retail Health and Beauty July 2026 Report useful and how should I use it?

Why is the AUS Retail Health and Beauty July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Health and Beauty July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Health and Beauty July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Health and Beauty July 2026 Report?

The AUS Retail Health and Beauty July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Health and Beauty July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Health and Beauty July 2026 Report for?

The AUS Retail Health and Beauty July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization. By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue. With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection. The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Retail Health and Beauty - PPC Market Share Analysis July 2026