Share of Clicks for top 10 AUS Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| chemistwarehouse.com.au | 9.29 |
| amazon.com.au | 6.9 |
| adorebeauty.com.au | 4.67 |
| woolworths.com.au | 4.34 |
| specsavers.com.au | 2.9 |
| sephora.com.au | 2.86 |
| priceline.com.au | 2.85 |
| musclenation.org | 2.83 |
| coles.com.au | 2.53 |
| temu.com | 2.27 |
| others | 58.56 |
- chemistwarehouse.com.au - 9.29%
- amazon.com.au - 6.9%
- adorebeauty.com.au - 4.67%
- woolworths.com.au - 4.34%
- specsavers.com.au - 2.9%
- sephora.com.au - 2.86%
- priceline.com.au - 2.85%
- musclenation.org - 2.83%
- coles.com.au - 2.53%
- temu.com - 2.27%
- others - 58.56%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Chemist Warehouse leads with 9.29% click share, followed by Amazon at 6.9%. Adore Beauty and Woolworths trail behind. Notably, ‘others’ dominate with 58.56%.
Share of Spend for the top 10 AUS Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com.au | temu.com | woolworths.com.au | laroche-posay.com.au | adorebeauty.com.au | ghdhair.com | specsavers.com.au | dyson.com.au | chemistwarehouse.com.au | priceline.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 8.04% | 1.14% | 2.63% | 7.18% | 4.68% | 1.7% | 1.81% | 2.32% | 1.81% | 1.22% |
| 2025/12/02 | 8.08% | 1.66% | 3.55% | 1.02% | 3.88% | 1.76% | 2.88% | 2.3% | 3.65% | 0.93% |
| 2025/12/03 | 7.42% | 1.57% | 3.53% | 1.37% | 4.68% | 1.83% | 2% | 2.26% | 3.82% | 0.98% |
| 2025/12/04 | 9.52% | 1.35% | 3.08% | 1.62% | 5.45% | 2.11% | 2.53% | 2.27% | 4.84% | 1.18% |
| 2025/12/05 | 9.03% | 1.41% | 3.67% | 3.09% | 1.82% | 2.05% | 2.79% | 2.81% | 5.52% | 1.32% |
| 2025/12/06 | 9.43% | 1.66% | 3.93% | 2.68% | 1.59% | 2.55% | 2.81% | 2.42% | 4.89% | 0.9% |
| 2025/12/07 | 7.94% | 1.63% | 3.61% | 2.14% | 1.88% | 2.54% | 3.17% | 2.79% | 5.21% | 0.97% |
| 2025/12/08 | 8.29% | 1.46% | 3.71% | 2.62% | 4.87% | 2.42% | 2.71% | 2.92% | 4.92% | 1.17% |
| 2025/12/09 | 7.29% | 1.37% | 4.05% | 2.73% | 2.97% | 1.78% | 3.05% | 3.95% | 6.38% | 1.28% |
| 2025/12/10 | 7.49% | 1.6% | 3.81% | 3.59% | 3.09% | 1.3% | 2.19% | 3.13% | 4.77% | 1.57% |
| 2025/12/11 | 7.84% | 1.92% | 4.35% | 1.88% | 3.81% | 1.07% | 2.11% | 3.71% | 5.86% | 3.44% |
| 2025/12/12 | 6.37% | 1.62% | 4.14% | 2.31% | 3.4% | 1.08% | 2.53% | 3.17% | 7.56% | 3.56% |
| 2025/12/13 | 6.41% | 1.72% | 3.91% | 2.37% | 2.41% | 1.36% | 2.76% | 2.77% | 5.12% | 3.57% |
| 2025/12/14 | 6.27% | 2.45% | 3.51% | 1.47% | 2.75% | 1.27% | 3.02% | 3.15% | 4.92% | 2.86% |
| 2025/12/15 | 7.18% | 1.63% | 3.49% | 2.49% | 4.17% | 1.38% | 3.63% | 2.63% | 4.48% | 2.29% |
| 2025/12/16 | 7.45% | 1.36% | 3.33% | 1.77% | 4.44% | 1.31% | 2.84% | 3.33% | 4.87% | 2.53% |
| 2025/12/17 | 6.92% | 1.33% | 3.59% | 1.61% | 3.01% | 1.54% | 3.14% | 3.45% | 7.86% | 2.3% |
| 2025/12/18 | 6.85% | 2.29% | 4.51% | 1.52% | 3.21% | 1.65% | 2.22% | 3.13% | 6.37% | 2.59% |
| 2025/12/19 | 6.39% | 2.09% | 4.49% | 1.57% | 2.49% | 1.83% | 2.49% | 2.39% | 6.37% | 2.13% |
| 2025/12/20 | 6.36% | 2.45% | 4.34% | 2% | 2.75% | 2.14% | 2.27% | 2.35% | 6.68% | 3.78% |
| 2025/12/21 | 5.9% | 2.97% | 4.41% | 1.33% | 3.69% | 2.16% | 2.58% | 2.46% | 5.99% | 3.26% |
| 2025/12/22 | 7.14% | 2.73% | 4.02% | 1.04% | 2.65% | 2.12% | 2.38% | 2.55% | 5.63% | 2.29% |
| 2025/12/23 | 6.64% | 3% | 4.19% | 1.26% | 2.8% | 2.23% | 2.47% | 1.83% | 8.19% | 1.7% |
| 2025/12/24 | 6.56% | 3.46% | 4.78% | 1.43% | 1.62% | 2.27% | 2.62% | 2.07% | 7.58% | 2.13% |
| 2025/12/25 | 6.04% | 3.54% | 4.16% | 1.69% | 1.63% | 2.63% | 2.42% | 2.01% | 10.22% | 1.34% |
| 2025/12/26 | 6.86% | 3.77% | 3.31% | 2.13% | 1.73% | 2.63% | 2.51% | 2.65% | 7.75% | 1.26% |
| 2025/12/27 | 5.37% | 2.96% | 3.55% | 2.69% | 2.34% | 2.27% | 2.45% | 1.73% | 6.8% | 1.33% |
| 2025/12/28 | 4.96% | 3.11% | 3.53% | 1.75% | 2.11% | 2.96% | 1.94% | 1.44% | 7.9% | 1.18% |
| 2025/12/29 | 5.21% | 3.17% | 3.34% | 2.35% | 3.89% | 2.98% | 1.76% | 1.81% | 7.06% | 0.77% |
| 2025/12/30 | 5.92% | 3.78% | 2.84% | 2.11% | 2.51% | 2.87% | 2.29% | 2.16% | 6.84% | 0.86% |
| 2025/12/31 | 6.85% | 4.32% | 3.93% | 2.68% | 2.43% | 2.25% | 2.17% | 2.13% | 1.3% | 0.67% |
- amazon.com.au
- temu.com
- woolworths.com.au
- laroche-posay.com.au
- adorebeauty.com.au
- ghdhair.com
- specsavers.com.au
- dyson.com.au
- chemistwarehouse.com.au
- priceline.com.au
Copyright © Adthena. All rights reserved.
Amazon.com.au’s spend share fluctuated, peaking at 9.52% on December 4th, then declining to 6.85% by month-end. Temu.com steadily rose, ending at 4.32%. Woolworths.com.au saw a peak mid-month, closing at 3.93%.
Competitor Count for AUS Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 2571 |
| 2025/12/02 | 2556 |
| 2025/12/03 | 2613 |
| 2025/12/04 | 2566 |
| 2025/12/05 | 2566 |
| 2025/12/06 | 2584 |
| 2025/12/07 | 2560 |
| 2025/12/08 | 2562 |
| 2025/12/09 | 2487 |
| 2025/12/10 | 2485 |
| 2025/12/11 | 2418 |
| 2025/12/12 | 2431 |
| 2025/12/13 | 2435 |
| 2025/12/14 | 2359 |
| 2025/12/15 | 2490 |
| 2025/12/16 | 2423 |
| 2025/12/17 | 2411 |
| 2025/12/18 | 2500 |
| 2025/12/19 | 2606 |
| 2025/12/20 | 2640 |
| 2025/12/21 | 2636 |
| 2025/12/22 | 2685 |
| 2025/12/23 | 2677 |
| 2025/12/24 | 2695 |
| 2025/12/25 | 2695 |
| 2025/12/26 | 2678 |
| 2025/12/27 | 2670 |
| 2025/12/28 | 2657 |
| 2025/12/29 | 2679 |
| 2025/12/30 | 2659 |
| 2025/12/31 | 2627 |
Copyright © Adthena. All rights reserved.
December began with 2,571 advertisers, fluctuating mid-month, and peaked at 2,695 on the 24th and 25th. The month concluded with 2,627 advertisers.
