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AUS Retail Grocery and Food - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
woolworths.com.au 56.89
coles.com.au 13.41
amazon.com.au 4.63
danmurphys.com.au 1.51
hellofresh.com.au 1.15
liteneasy.com.au 1.04
dominos.com.au 0.74
myprotein.com 0.65
liquorland.com.au 0.64
doordash.com 0.58
others 18.76

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In the PPC landscape, Woolworths dominates with 56.89% click share, followed by Coles at 13.41%. Amazon holds 4.63%, while ‘others’ collectively capture 18.76%.

Market Exposure

Share of Spend for the top 10 AUS Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date woolworths.com.au coles.com.au hellofresh.com.au amazon.com.au mymusclechef.com chefgood.com.au youfoodz.com bulknutrients.com.au marleyspoon.com.au liteneasy.com.au
2025/05/01 26.41% 8.46% 5.23% 7.18% 2.51% 2.19% 2.91% 1.47% 1.61% 2.32%
2025/05/02 24.81% 9.12% 5.58% 7.45% 1.2% 2.63% 3.16% 1.55% 1.58% 2.53%
2025/05/03 25.08% 8.72% 6.11% 6.85% 2.37% 2.02% 1.88% 1.54% 1.43% 2.88%
2025/05/04 24.91% 7.88% 6.82% 7.56% 1.77% 2.3% 2.17% 1.68% 1.38% 2.95%
2025/05/05 27.16% 8.32% 6.06% 7.39% 1.87% 2.18% 1.98% 2.02% 1.32% 1.91%
2025/05/06 27.26% 8.16% 5.62% 7.8% 1.52% 1.77% 1.95% 2.06% 1.37% 1.08%
2025/05/07 26.44% 8.27% 5.83% 7.93% 2.7% 2.17% 1.99% 2.02% 1.35% 1.03%
2025/05/08 28.26% 10.36% 6.64% 7.54% 1.63% 2.08% 2.13% 1.46% 1.38% 0.95%
2025/05/09 27.49% 9.46% 6.8% 7.84% 2.38% 2.1% 2.07% 1.57% 1.61% 1.08%
2025/05/10 26.81% 8.78% 6.18% 6.97% 2.41% 2.5% 2.24% 2.09% 1.72% 1.64%
2025/05/11 26.44% 9.11% 6.33% 7.19% 3.7% 2.33% 2.09% 1.73% 1.54% 1.44%
2025/05/12 25.42% 10.1% 7.21% 7.86% 2.49% 2.35% 2.15% 1.84% 1.61% 1.47%
2025/05/13 24.91% 10.34% 6.19% 7.93% 2.45% 2.41% 2.27% 1.55% 1.44% 1.29%
2025/05/14 23.73% 10.41% 6.19% 6.13% 1.49% 2.67% 2.19% 1.57% 2.59% 1.19%
2025/05/15 26.27% 8.08% 6.89% 6.77% 0.75% 2.64% 2.43% 1.27% 2.15% 1.67%
2025/05/16 26.81% 8.42% 6.49% 6.53% 0.85% 2.56% 2.22% 1.31% 2.81% 1.63%
2025/05/17 25.42% 8.42% 5.61% 6.07% 2.07% 2.06% 2.24% 1.7% 2.78% 1.46%
2025/05/18 24.56% 8.07% 6.17% 5.95% 2.43% 2.01% 2.1% 2.02% 2.4% 2.4%
2025/05/19 24.59% 9.01% 7.37% 6.8% 0.97% 2.44% 2.07% 2.15% 2.66% 1.83%
2025/05/20 26.33% 8.85% 5.53% 7.5% 1.05% 2.2% 2.38% 1.77% 2.1% 2.48%
2025/05/21 25.09% 7.66% 5.86% 6.65% 2.36% 2.16% 2.38% 2.21% 2.28% 2.69%
2025/05/22 23.68% 8.67% 7.27% 6.37% 1.45% 2.56% 2.3% 1.84% 2.01% 3.33%
2025/05/23 24.25% 8.39% 6.84% 6.84% 2.02% 2.47% 2.21% 1.68% 1.8% 3.1%
2025/05/24 25.02% 9.05% 7.38% 5.69% 1.76% 2.1% 2.27% 1.81% 2.29% 3.08%
2025/05/25 23.81% 8.88% 6.76% 6.44% 4.27% 2.41% 2.21% 1.83% 2.11% 2.09%
2025/05/26 23.9% 7.6% 6.67% 7.1% 2.87% 2.84% 2.32% 1.83% 1.68% 2.62%
2025/05/27 25.5% 9.26% 7.32% 7.61% 1.91% 2.46% 2.1% 1.72% 1.63% 1.42%
2025/05/28 24.3% 8.47% 5.91% 6.21% 3.52% 2.67% 2.39% 1.75% 1.88% 1.25%
2025/05/29 25.77% 9.31% 3.99% 6.48% 1.89% 2.91% 2.22% 1.79% 1.01% 1.1%
2025/05/30 23.76% 9.77% 4.29% 5.44% 3.06% 3.34% 2.61% 1.98% 1.31% 1.33%
2025/05/31 23.93% 8.02% 5.18% 5.12% 3.76% 3.16% 2.45% 1.96% 1.25% 1.23%

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Woolworths led May with fluctuating spend, peaking at 28.26%. Coles and HelloFresh showed consistent mid-range activity. Amazon’s spend varied, while My Muscle Chef and ChefGood maintained lower shares. The month ended with Woolworths still leading.

Market Exposure

Competitor Count for AUS Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1897
2025/05/02 1911
2025/05/03 1931
2025/05/04 1891
2025/05/05 1909
2025/05/06 1907
2025/05/07 1923
2025/05/08 1946
2025/05/09 1938
2025/05/10 1917
2025/05/11 1882
2025/05/12 1901
2025/05/13 1927
2025/05/14 1917
2025/05/15 1938
2025/05/16 1906
2025/05/17 1880
2025/05/18 1901
2025/05/19 1916
2025/05/20 1875
2025/05/21 1904
2025/05/22 1885
2025/05/23 1907
2025/05/24 1879
2025/05/25 1888
2025/05/26 1885
2025/05/27 1902
2025/05/28 1844
2025/05/29 1890
2025/05/30 1864
2025/05/31 1847

Copyright © Adthena. All rights reserved.

May saw fluctuating advertiser numbers, peaking at 1,946 on May 8. The month concluded with a decline, ending at 1,847.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
woolworths.com.au 2.14%
nutraorganics.com.au 0.34%
liquorland.com.au 0.32%
7eleven.com.au 0.3%
t2tea.com 0.28%
kfc.com.au -0.18%
moonpig.com -0.19%
danmurphys.com.au -0.39%
amazon.com.au -0.86%
coles.com.au -1.37%

Copyright © Adthena. All rights reserved.

Woolworths.com.au surged with a 2.14% click share increase, while coles.com.au dropped by 1.37%. Nutraorganics.com.au gained 0.34%, contrasting amazon.com.au’s 0.86% decline.

Campaign Efficiency

AUS Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date woolworths.com.au coles.com.au amazon.com.au doordash.com bulknutrients.com.au iherb.com hellofresh.com.au youfoodz.com temu.com danmurphys.com.au
2025/05/01 38.14% 10.15% 11.29% 1.1% 0.95% 1.22% 1.53% 0.87% 0.84% 1.3%
2025/05/02 35.31% 11.7% 12.13% 1.49% 1.02% 1.62% 1.67% 0.95% 0.73% 0.94%
2025/05/03 34.92% 11.59% 11.11% 1.3% 1.02% 1.34% 1.65% 0.91% 0.72% 1.08%
2025/05/04 34.73% 10.66% 12.31% 1.41% 1.13% 1.42% 1.85% 1.08% 0.88% 0.85%
2025/05/05 36.5% 10.64% 12.21% 1.81% 1.39% 1.18% 1.67% 0.98% 1.06% 1.12%
2025/05/06 37.71% 10.32% 12.11% 1.45% 1.4% 1.16% 1.61% 0.87% 0.99% 1.06%
2025/05/07 36.37% 10.7% 12.35% 1.46% 1.4% 1.04% 1.6% 0.93% 0.94% 0.86%
2025/05/08 39.74% 11.75% 11.75% 1.42% 0.98% 0.91% 1.84% 0.94% 0.72% 0.96%
2025/05/09 38.66% 12.29% 12.08% 1.78% 1.01% 1.06% 1.61% 0.89% 0.67% 1%
2025/05/10 39.7% 10.95% 11.04% 2.27% 1.26% 1.06% 1.41% 1.02% 0.82% 1%
2025/05/11 36.75% 11.03% 11.78% 1.95% 1.21% 1.04% 1.62% 0.98% 0.98% 0.75%
2025/05/12 35.55% 12.07% 12.5% 1.89% 1.26% 0.86% 1.78% 1.01% 1.02% 1.06%
2025/05/13 36.7% 11.35% 11.58% 1.72% 1.02% 1.11% 1.53% 1% 1.05% 2.17%
2025/05/14 37.76% 11.65% 9.4% 2.31% 1.13% 1.13% 1.66% 0.94% 0.94% 1.34%
2025/05/15 41.67% 10.87% 9.95% 1.27% 0.76% 0.84% 1.66% 1.06% 0.87% 1.23%
2025/05/16 43.15% 10.25% 9.05% 1.19% 0.77% 0.92% 1.47% 0.93% 0.71% 1.4%
2025/05/17 39.26% 11.67% 8.88% 1.14% 0.98% 1.23% 1.31% 0.98% 1.03% 1.2%
2025/05/18 38.2% 10.71% 9.08% 1.02% 1.18% 1.25% 1.66% 0.96% 1.11% 1.26%
2025/05/19 38.07% 11.58% 10.35% 1.4% 1.31% 1.18% 2.14% 0.85% 0.98% 1.16%
2025/05/20 39.41% 11.03% 10.15% 1.71% 1.11% 1.01% 1.25% 0.95% 0.76% 1.21%
2025/05/21 39.35% 10.96% 9.45% 1.86% 1.38% 1.21% 1.33% 0.95% 0.9% 1.08%
2025/05/22 37.44% 11.9% 9.68% 2.07% 1.1% 1.14% 1.82% 0.98% 0.91% 0.91%
2025/05/23 39.01% 11.64% 10.19% 1.83% 0.98% 0.89% 1.55% 0.9% 1% 0.87%
2025/05/24 38.95% 12.33% 8.41% 1.81% 1.04% 0.9% 1.49% 0.95% 0.82% 0.78%
2025/05/25 37.86% 11.49% 9.49% 2.03% 1.08% 1.02% 1.45% 0.92% 1.05% 0.88%
2025/05/26 37.97% 11.14% 10.45% 2.01% 1.11% 1% 1.45% 1% 0.96% 1.02%
2025/05/27 39.6% 12.1% 10.64% 1.56% 1.02% 1.1% 1.61% 0.89% 1.28% 1.06%
2025/05/28 39.11% 11.03% 9.29% 1.58% 1.05% 1.1% 1.35% 1.07% 0.77% 1.08%
2025/05/29 40.23% 11.68% 9.33% 1.52% 0.99% 1.07% 0.95% 0.89% 0.95% 0.84%
2025/05/30 38.67% 12.19% 8.35% 1.63% 1.18% 1.25% 1.01% 1.17% 0.91% 0.78%
2025/05/31 38.14% 10.82% 7.64% 1.86% 1.24% 1.17% 1.08% 1.04% 0.92% 0.66%

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Woolworths led May with fluctuating impressions, peaking mid-month. Coles and Amazon trailed, showing varied trends. DoorDash and Bulk Nutrients saw minor shifts. The month ended with Woolworths maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Weekly Specials Catalogue https://www.coles.com.au › coles › catalogue

    Coles® Digital Catalogue — Browse This Week's Catalogue Online For All The Latest Specials & Offers. Shop Catalogue Products Online Or Head To Your Nearest Coles Supermarket.

  2. 2
    Dan Murphy's | Lowest Liquor Price Guarantee https://www.danmurphys.com.au

    Order Online Now And We'll Have Your Drinks Ready To Pick Up In 30 Minutes. Shop Now. There's Always More To Discover At Dan...

  3. 3
    Lite n' Easy https://www.liteneasy.com.au

    Good Food n' Great Results — Affordable, Flexible Options To Achieve Your Goals. No Lock In Contracts Or Subscriptions. No Contracts.

  4. 4
    Woolworths Supermarket | Shop Woolworths Online https://www.woolworths.com.au

    Shop online at Woolworths for your groceries. Simply choose delivery or pick up. A fresh commitment to you. Shop Lower Shelf Prices in store or online now. Pick Up Available.

  5. 5
    Meals for the week delivered - Youfoodz meals from $5.79 each https://www.youfoodz.com

    Planning your week just got easier - save on meals with Youfoodz, the ultimate time-saver.

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In the competitive world of Google PPC, Coles entices with weekly specials, while Dan Murphy’s promises the lowest liquor prices. Lite n’ Easy offers flexible meal plans without contracts, and Woolworths emphasizes fresh groceries with convenient delivery. Youfoodz simplifies meal planning with affordable, ready-to-eat options.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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