AUS Retail Grocery and Food - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Grocery and Food AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	7.18931044194
	92.8106895581

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	22
	78

22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	21%
Navigational	2%
Seasonal	2%
Local	6%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
woolworths.com.au	44.68
coles.com.au	17.27
amazon.com.au	6.16
doordash.com	1.69
danmurphys.com.au	1.44
ubereats.com	1.4
harrisfarm.com.au	1.16
blackvelvetcakes.com.au	1.03
youfoodz.com	0.9
bulknutrients.com.au	0.79
others	23.48

woolworths.com.au - 44.68%
coles.com.au - 17.27%
amazon.com.au - 6.16%
doordash.com - 1.69%
danmurphys.com.au - 1.44%
ubereats.com - 1.4%
harrisfarm.com.au - 1.16%
blackvelvetcakes.com.au - 1.03%
youfoodz.com - 0.9%
bulknutrients.com.au - 0.79%
others - 23.48%

Woolworths leads with 44.68% click share, followed by Coles at 17.27%. Amazon holds 6.16%, while ‘others’ collectively capture 23.48%.

Market Exposure

Share of Spend for the top 10 AUS Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	amazon.com.au	coles.com.au	woolworths.com.au	doordash.com	blackvelvetcakes.com.au	harrisfarm.com.au	youfoodz.com	ubereats.com	hellofresh.com.au	bulknutrients.com.au
2025/10/01	14.81%	8.83%	6.51%	6.47%	1.25%	2.39%	2.49%	0.66%	1.97%	2.68%
2025/10/02	13.23%	9.25%	6.29%	4.92%	2.59%	1.8%	2.74%	0.74%	2.25%	1.76%
2025/10/03	12.19%	9.59%	6.61%	4.08%	1.48%	1.62%	3.34%	0.98%	2.87%	2.19%
2025/10/04	13.02%	10.55%	7.01%	5.97%	0.82%	2.45%	2.69%	1.11%	1.63%	1.69%
2025/10/05	14.8%	7.57%	6.14%	4.6%	0.9%	3.49%	2.22%	0.91%	1.65%	2.25%
2025/10/06	13.6%	7.43%	5.56%	4.88%	0.72%	3.49%	2.4%	0.76%	1.23%	2.15%
2025/10/07	22.74%	7.82%	6%	3.76%	2.35%	2.49%	2.75%	0.76%	1.34%	1.7%
2025/10/08	18.58%	8.2%	6.23%	3.65%	1.63%	2.89%	2.48%	0.66%	1.7%	2.06%
2025/10/09	15.83%	7.79%	6.35%	2.84%	2.32%	3.35%	2.12%	0.42%	1.57%	1.94%
2025/10/10	18.25%	8.5%	5.99%	4.04%	3.07%	2.22%	2%	0.48%	1.81%	2.08%
2025/10/11	15.91%	8.23%	5.96%	3.42%	1.67%	3%	1.87%	0.45%	1.78%	1.78%
2025/10/12	15.08%	9.51%	6.47%	3.3%	3.07%	2.67%	2.31%	0.56%	2.34%	2.48%
2025/10/13	17.48%	9.06%	6.57%	3.38%	4.82%	1.97%	1.95%	0.64%	1.96%	1.67%
2025/10/14	9.68%	10.59%	7.09%	4.26%	2.93%	2.71%	2%	0.55%	1.25%	1.46%
2025/10/15	11.02%	9.96%	8.2%	3.98%	2.58%	2.93%	2.36%	0.47%	1.74%	1.9%
2025/10/16	13.86%	10.42%	8.44%	3.85%	3.04%	3.56%	2.12%	0.52%	2.06%	1.28%
2025/10/17	13.36%	9.8%	8.59%	3.98%	4.04%	3.19%	2.08%	0.66%	1.77%	1.75%
2025/10/18	14.82%	8.87%	8.03%	3.72%	2.81%	2.8%	1.91%	1.09%	1.29%	1.87%
2025/10/19	15.76%	7.59%	7.8%	3.28%	2.72%	2.25%	2.23%	0.67%	1.75%	1.52%
2025/10/20	13.19%	8.28%	8.06%	4.47%	4.27%	1.9%	2.15%	0.5%	1.91%	1.57%
2025/10/21	12.96%	10.87%	8.29%	3.54%	1.61%	2.53%	1.96%	1.05%	1.79%	1.76%
2025/10/22	10.39%	9.39%	7.15%	3.59%	3.33%	1.7%	2.27%	7.8%	1.65%	2.01%
2025/10/23	11.11%	11.79%	7.49%	4.58%	2.79%	2.03%	2.27%	5.69%	2.44%	1.14%
2025/10/24	11.97%	10.78%	7.56%	3.7%	1.98%	2.44%	2.25%	7.12%	1.84%	1.38%
2025/10/25	12.59%	10.4%	7.06%	3.08%	1.67%	1.74%	1.77%	9.56%	1.57%	1.57%
2025/10/26	12.96%	9.41%	6.09%	3.94%	3.21%	1.89%	2.18%	9.2%	1.15%	1.32%
2025/10/27	13.07%	9.47%	6.53%	3.84%	2.42%	1.54%	2.55%	8.47%	1.77%	1.72%
2025/10/28	12.24%	9.51%	6.52%	3.71%	1.83%	1.91%	2.24%	11.02%	2.49%	1.44%
2025/10/29	12.36%	11.19%	6.38%	5.06%	1.39%	1.8%	2.22%	7.26%	1.61%	1.7%
2025/10/30	13.09%	10.77%	6.14%	4.72%	3.35%	2.22%	2.68%	2.89%	1.77%	2.22%
2025/10/31	13.75%	9.15%	6.72%	4.66%	3.85%	2.99%	2.58%	2.58%	2.16%	1.53%

amazon.com.au
coles.com.au
woolworths.com.au
doordash.com
blackvelvetcakes.com.au
harrisfarm.com.au
youfoodz.com
ubereats.com
hellofresh.com.au
bulknutrients.com.au

Amazon.com.au’s spend share peaked at 22.74% on October 7, then fluctuated, ending at 13.75%. Coles.com.au saw a rise, peaking at 11.79% on October 23. Woolworths.com.au’s share remained stable, while UberEats.com surged to 11.02% on October 28.

Market Exposure

Competitor Count for AUS Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	1703
2025/10/02	1717
2025/10/03	1674
2025/10/04	1693
2025/10/05	1734
2025/10/06	1737
2025/10/07	1689
2025/10/08	1708
2025/10/09	1727
2025/10/10	1736
2025/10/11	1728
2025/10/12	1698
2025/10/13	1747
2025/10/14	1725
2025/10/15	1713
2025/10/16	1727
2025/10/17	1745
2025/10/18	1756
2025/10/19	1744
2025/10/20	1745
2025/10/21	1723
2025/10/22	1683
2025/10/23	1664
2025/10/24	1666
2025/10/25	1671
2025/10/26	1659
2025/10/27	1658
2025/10/28	1657
2025/10/29	1674
2025/10/30	1675
2025/10/31	1659

October began with 1,703 advertisers, peaking at 1,756 mid-month. A decline followed, ending at 1,659.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ubereats.com	2.73%
coles.com.au	2.2%
danmurphys.com.au	0.28%
iherb.com	0.2%
cakemail.com.au	0.17%
themanshake.com.au	-0.16%
nespresso.com	-0.24%
harrisfarm.com.au	-0.26%
amazon.com.au	-0.37%
woolworths.com.au	-6.15%

UberEats surged with a 2.73% click share increase, while Woolworths faced a significant 6.15% decline.

Campaign Efficiency

AUS Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	woolworths.com.au	coles.com.au	amazon.com.au	doordash.com	blackvelvetcakes.com.au	harrisfarm.com.au	youfoodz.com	hellofresh.com.au	ubereats.com	bulknutrients.com.au
2025/10/01	36.83%	17.32%	8.45%	3.77%	0.74%	1.41%	0.93%	0.76%	0.25%	1.55%
2025/10/02	38.16%	17.54%	7.54%	2.39%	1.6%	1.07%	1.07%	1.01%	0.26%	1.03%
2025/10/03	38.64%	17.38%	6.78%	2.42%	0.76%	0.93%	1.27%	1.23%	0.54%	1.25%
2025/10/04	40.32%	18.6%	7.03%	3.04%	0.45%	1.42%	0.99%	0.68%	0.61%	0.77%
2025/10/05	38.47%	15.84%	8.2%	2.38%	0.65%	2.13%	0.88%	0.68%	0.39%	1.15%
2025/10/06	36.19%	16.51%	7.48%	2.9%	0.39%	2.26%	0.94%	0.48%	0.36%	1%
2025/10/07	38.69%	16.5%	12.14%	1.85%	1.54%	1.42%	1.14%	0.51%	0.32%	0.87%
2025/10/08	39.17%	15.86%	9.94%	1.71%	1.03%	1.71%	1.05%	0.73%	0.24%	0.96%
2025/10/09	38.63%	15.56%	8.38%	1.34%	1.37%	1.99%	0.94%	0.64%	0.16%	0.92%
2025/10/10	38.73%	17.04%	9.36%	2.04%	1.7%	1.25%	0.89%	0.82%	0.2%	0.93%
2025/10/11	37.91%	17.64%	8.29%	1.66%	0.98%	1.83%	0.86%	0.82%	0.19%	0.92%
2025/10/12	38.04%	18.09%	7.77%	1.87%	1.63%	1.46%	1.1%	1.07%	0.26%	1.23%
2025/10/13	38.32%	16.97%	9.08%	1.7%	2.52%	1.08%	0.95%	0.94%	0.32%	0.86%
2025/10/14	39.4%	19.1%	4.78%	1.94%	1.53%	1.48%	0.96%	0.55%	0.23%	0.71%
2025/10/15	42.64%	17.62%	5.12%	1.78%	1.14%	1.51%	1.03%	0.76%	0.18%	0.95%
2025/10/16	41.22%	18.11%	6.72%	1.95%	1.5%	1.83%	0.97%	1.03%	0.23%	0.64%
2025/10/17	41.16%	16.93%	6.64%	2.02%	1.89%	1.74%	0.98%	0.88%	0.31%	0.93%
2025/10/18	38.5%	15.61%	7.95%	1.65%	1.36%	1.5%	0.94%	0.61%	0.46%	1.03%
2025/10/19	38.56%	14.46%	8.81%	1.5%	1.27%	1.28%	1.1%	0.87%	0.32%	0.85%
2025/10/20	39.42%	15.32%	6.93%	1.64%	2.29%	1.02%	1.09%	0.94%	0.21%	0.9%
2025/10/21	40.06%	16.84%	6.85%	1.48%	0.75%	1.36%	0.94%	0.88%	0.77%	1.01%
2025/10/22	33.81%	15.63%	5.2%	1.47%	1.7%	0.83%	1.14%	0.79%	10.17%	1.05%
2025/10/23	37.82%	17.92%	5.85%	1.66%	1.5%	1.05%	1.15%	1.19%	6.24%	0.65%
2025/10/24	36.18%	17.37%	6.59%	1.42%	1.2%	1.39%	1.19%	0.94%	6.31%	0.87%
2025/10/25	35.13%	18%	6.92%	1.09%	1.05%	0.99%	0.94%	0.76%	7.54%	0.88%
2025/10/26	33.19%	18.08%	7.41%	1.56%	1.91%	1.17%	1.09%	0.54%	6.49%	0.72%
2025/10/27	34.41%	18.4%	7.32%	1.6%	1.44%	0.89%	1.26%	0.82%	5.73%	1.06%
2025/10/28	35.46%	18.9%	6.65%	1.34%	1.06%	1.23%	1.02%	1.12%	7.1%	0.75%
2025/10/29	35.69%	20.86%	6.6%	2.22%	0.73%	1.03%	0.98%	0.75%	4.34%	0.85%
2025/10/30	35.35%	22.38%	6.81%	1.78%	1.7%	1.27%	1.14%	0.79%	1.18%	1.15%
2025/10/31	40.84%	18.8%	6.92%	2.04%	1.74%	1.69%	1.06%	0.97%	0.96%	0.7%

woolworths.com.au
coles.com.au
amazon.com.au
doordash.com
blackvelvetcakes.com.au
harrisfarm.com.au
youfoodz.com
hellofresh.com.au
ubereats.com
bulknutrients.com.au

Woolworths led October with fluctuating impressions, peaking mid-month. Coles surged late, while Amazon’s share dipped. DoorDash and UberEats saw spikes, but Woolworths ended strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food - Last month

1
Weekly Specials Catalogue https://www.coles.com.au
Coles® Digital Catalogue — Browse This Week's Catalogue Online For All The Latest Specials & Offers. Find Out New Specials...
2
Dan Murphy's | Lowest Liquor Price Guarantee https://www.danmurphys.com.au
Order Online Now And We'll Have Your Drinks Ready To Pick Up In 30 Minutes. Shop Now. There's...
3
Domino's TuesYay Deals | Large Value Pizza From $6 https://www.dominos.com.au
Get More For Less This Tuesday. Save On All Premium, Traditional & Value Max Pizzas Today.
4
ALDI groceries to Your Door https://www.doordash.com
Fresh ALDI Groceries Delivered — Whether you need a stock-up or just a top-up, get ALDI delivered on-demand with DoorDash®
5
Woolworths https://www.woolworths.com.au
Shop at Woolworths — Shop in-store or online this Christmas and enjoy great value with Woolworths. Shop your way this...

In the bustling world of Google PPC, Coles entices with weekly specials, while Dan Murphy’s promises the lowest liquor prices. Domino’s tempts with Tuesday deals, DoorDash delivers ALDI groceries on-demand, and Woolworths offers festive shopping convenience. Each ad uniquely captures consumer desires.

Frequently Asked Questions

Why is the AUS Retail Grocery and Food November 2025 Report useful and how should I use it?

Why is the AUS Retail Grocery and Food November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Grocery and Food November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Grocery and Food November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Grocery and Food November 2025 Report?

The AUS Retail Grocery and Food November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Grocery and Food November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Grocery and Food November 2025 Report for?

The AUS Retail Grocery and Food November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Retail Grocery and Food - PPC Market Share Analysis November 2025