AUS Retail Grocery and Food - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Grocery and Food AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.026636832
	81.973363168

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	18
	82

18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	14%
Navigational	1%
Seasonal	1%
Local	4%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
woolworths.com.au	24.01
danmurphys.com.au	21.27
coles.com.au	12.03
bws.com.au	7.17
liquorland.com.au	5.43
amazon.com.au	2.87
kentstreetcellars.com.au	2.25
doordash.com	1.12
7eleven.com.au	0.62
kfc.com.au	0.62
others	22.61

woolworths.com.au - 24.01%
danmurphys.com.au - 21.27%
coles.com.au - 12.03%
bws.com.au - 7.17%
liquorland.com.au - 5.43%
amazon.com.au - 2.87%
kentstreetcellars.com.au - 2.25%
doordash.com - 1.12%
7eleven.com.au - 0.62%
kfc.com.au - 0.62%
others - 22.61%

In the competitive landscape of Google PPC, Woolworths leads with a 24.01% click share, closely followed by Dan Murphy’s at 21.27%. ‘Others’ collectively hold 22.61%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	danmurphys.com.au	woolworths.com.au	liquorland.com.au	kentstreetcellars.com.au	coles.com.au	bws.com.au	amazon.com.au	doordash.com	thebarrel.au	youfoodz.com
2026/02/01	19.17%	11.47%	6.01%	2.61%	3.16%	6.03%	4.26%	1.18%	0.76%	1.48%
2026/02/02	16.01%	11.24%	5.18%	3.57%	4.82%	6.79%	4.65%	1.03%	0.84%	1.34%
2026/02/03	21.39%	11.12%	3.94%	2.48%	10.11%	4.1%	4.12%	3.13%	0.93%	1.63%
2026/02/04	16.03%	15.94%	2.92%	3.16%	6.6%	4.63%	2.7%	2.41%	0.71%	1.46%
2026/02/05	16.31%	15.13%	4.15%	3.45%	7.01%	3.48%	2.69%	3.15%	0.94%	1.48%
2026/02/06	15.55%	14.95%	3.88%	3.49%	7.62%	2.7%	2.74%	4.21%	1%	1.84%
2026/02/07	14.17%	15.43%	3.74%	2.7%	8.65%	2.55%	4.47%	2.28%	0.83%	2.18%
2026/02/08	17.5%	13.18%	4.75%	3.72%	6.56%	2.9%	4.16%	2.1%	1.06%	2.42%
2026/02/09	15.94%	12.99%	9.29%	3.51%	7.24%	2.63%	3.94%	2.37%	0.99%	1.36%
2026/02/10	16.53%	14.99%	5.1%	3.84%	7.97%	2.95%	3.48%	2.31%	0.94%	1.6%
2026/02/11	13.86%	16.21%	2.12%	3.08%	9.77%	2.93%	4.23%	2.32%	0.63%	1.43%
2026/02/12	18.37%	12.33%	4.63%	4.03%	8.09%	3.81%	3.29%	2.16%	1.11%	1.06%
2026/02/13	15.45%	14.9%	3.86%	3.48%	7.57%	2.68%	2.72%	4.23%	1.01%	1.83%
2026/02/14	14.1%	15.35%	3.72%	2.7%	8.6%	2.54%	4.44%	2.29%	0.83%	2.17%
2026/02/15	17.44%	13.13%	4.73%	3.72%	6.54%	2.89%	4.14%	2.12%	1.07%	2.41%
2026/02/16	15.86%	12.95%	9.25%	3.5%	7.2%	2.62%	3.92%	2.39%	1%	1.36%
2026/02/17	25.32%	6.11%	8.13%	5.54%	3.59%	8.21%	3.39%	1.92%	1.16%	0.89%
2026/02/18	25.93%	6.75%	4.23%	6.2%	3.71%	9.17%	3.37%	2.11%	1.26%	0.7%
2026/02/19	20.09%	12.37%	5.75%	4.23%	6.32%	6.56%	4.54%	1.57%	0.92%	1.16%
2026/02/20	23.65%	10.06%	6.43%	4.41%	4.84%	7.2%	3.13%	1.61%	0.99%	0.83%
2026/02/21	20.9%	12.69%	5.41%	3.25%	5.44%	6.56%	3.9%	1.54%	1.03%	1.79%
2026/02/22	14.65%	14.69%	4.27%	2.44%	7.34%	5.45%	6.07%	1.94%	0.67%	2.29%
2026/02/23	16.22%	15.44%	6.04%	4.14%	6.26%	6.62%	5.14%	1.83%	1.07%	1.28%
2026/02/24	14.92%	16.01%	6.98%	4.38%	7.3%	6.75%	4.16%	1.77%	0.9%	1%
2026/02/25	17.12%	15.71%	3.49%	5.17%	7.01%	5.94%	3.65%	1.87%	0.97%	0.96%
2026/02/26	17.89%	12.58%	7.25%	5.58%	5.45%	5.29%	3.53%	2.21%	1.24%	1.31%
2026/02/27	17.58%	12.22%	8.05%	5.36%	5.78%	4.9%	4.04%	1.64%	1.4%	0.9%
2026/02/28	17.31%	12.34%	6.61%	5.08%	5.07%	4.85%	4.12%	1.75%	1.3%	1.16%

danmurphys.com.au
woolworths.com.au
liquorland.com.au
kentstreetcellars.com.au
coles.com.au
bws.com.au
amazon.com.au
doordash.com
thebarrel.au
youfoodz.com

In February 2026, Dan Murphy’s dominated PPC spend, peaking mid-month. Woolworths fluctuated, while Liquorland and Kent Street Cellars saw modest gains. Coles and BWS had varied trends, with Amazon and DoorDash maintaining steady shares. The month concluded with Dan Murphy’s leading.

Market Exposure

Competitor Count for AUS Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	1697
2026/02/02	1770
2026/02/03	1793
2026/02/04	1714
2026/02/05	1688
2026/02/06	1716
2026/02/07	1717
2026/02/08	1725
2026/02/09	1718
2026/02/10	1664
2026/02/11	1689
2026/02/12	1644
2026/02/13	1716
2026/02/14	1717
2026/02/15	1725
2026/02/16	1718
2026/02/17	1533
2026/02/18	1552
2026/02/19	1608
2026/02/20	1598
2026/02/21	1521
2026/02/22	1482
2026/02/23	1533
2026/02/24	1575
2026/02/25	1584
2026/02/26	1577
2026/02/27	1546
2026/02/28	1547

February began with 1,697 advertisers, peaking at 1,793 on the 3rd. A decline followed, reaching 1,482 on the 22nd. The month concluded with 1,547 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
bws.com.au	2.87%
danmurphys.com.au	1.71%
liquorland.com.au	1.48%
kentstreetcellars.com.au	0.69%
penfolds.com	0.2%
doordash.com	-0.29%
lindt.com.au	-0.3%
7eleven.com.au	-0.82%
woolworths.com.au	-1.33%
coles.com.au	-2.03%

BWS surged with a 2.87% click share increase, while Coles dropped by 2.03%. Dan Murphy’s and Liquorland also gained, contrasting Woolworths’ decline.

Campaign Efficiency

AUS Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	danmurphys.com.au	woolworths.com.au	bws.com.au	liquorland.com.au	coles.com.au	amazon.com.au	kentstreetcellars.com.au	ubereats.com	doordash.com	thebarrel.au
2026/02/01	20.61%	15.7%	10.1%	6.33%	4.1%	5.57%	2.42%	0.83%	1.11%	0.81%
2026/02/02	17.67%	14.72%	11.02%	5.43%	5.59%	5.98%	2.75%	1.59%	0.66%	0.8%
2026/02/03	25.18%	13.64%	6.91%	4.4%	12.32%	5.36%	2.04%	0.78%	2.56%	0.95%
2026/02/04	18.5%	17.27%	7.75%	3.17%	8%	3.93%	2.86%	1.25%	2.58%	0.73%
2026/02/05	18.32%	17.97%	5.85%	4.74%	8.69%	3.96%	2.99%	0.97%	2.88%	1.06%
2026/02/06	18.73%	17.35%	4.59%	4.59%	9.44%	4.06%	3.1%	0.89%	3.48%	1.13%
2026/02/07	16.09%	18.55%	4.26%	4.19%	11.22%	6.01%	2.33%	0.88%	2.73%	0.83%
2026/02/08	19.6%	16.08%	4.98%	5.38%	8.42%	5.75%	3.15%	0.91%	1.99%	1.07%
2026/02/09	18.04%	15.76%	4.54%	8.71%	9.01%	5.19%	3.05%	0.91%	2.39%	1%
2026/02/10	19.22%	16.7%	5.2%	6.14%	9.78%	4.35%	3.33%	0.8%	2.94%	1.01%
2026/02/11	16.41%	18.75%	5.1%	2.26%	11.61%	5.02%	2.65%	0.77%	2.81%	0.69%
2026/02/12	21.16%	14.1%	6.74%	5.28%	9.65%	4.18%	3.7%	0.72%	2.41%	1.16%
2026/02/13	18.73%	17.35%	4.59%	4.59%	9.44%	4.06%	3.1%	0.89%	3.48%	1.13%
2026/02/14	16.09%	18.55%	4.26%	4.19%	11.22%	6.01%	2.33%	0.88%	2.73%	0.83%
2026/02/15	19.6%	16.08%	4.98%	5.38%	8.42%	5.75%	3.15%	0.91%	1.99%	1.07%
2026/02/16	18.04%	15.76%	4.54%	8.71%	9.01%	5.19%	3.05%	0.91%	2.39%	1%
2026/02/17	27.9%	7.54%	13.24%	8.78%	4.55%	4.35%	4.56%	0.55%	1.93%	1.13%
2026/02/18	28.54%	8.54%	14.83%	4.25%	4.83%	4.48%	4.89%	0.77%	2.43%	1.16%
2026/02/19	21.62%	14.85%	10.29%	5.98%	7.73%	5.55%	3.41%	0.8%	1.53%	0.83%
2026/02/20	24.67%	12.48%	11.17%	6.89%	6.55%	4.25%	3.38%	1.08%	1.53%	0.94%
2026/02/21	22.5%	15%	10.42%	6.11%	7.05%	4.56%	2.93%	1.08%	1.24%	1.13%
2026/02/22	18.12%	17.55%	9.33%	5.38%	8.32%	6.44%	2.15%	1.28%	1.29%	0.64%
2026/02/23	19.35%	15.75%	11.36%	6.9%	6.95%	5.37%	3.53%	0.97%	1.94%	1.05%
2026/02/24	17.26%	17.62%	11.13%	7.86%	8%	4.48%	3.76%	0.97%	1.69%	0.86%
2026/02/25	19.43%	17.04%	9.54%	3.92%	7.89%	4.53%	4.52%	1.15%	2.16%	0.98%
2026/02/26	20.25%	13.87%	8.67%	8.16%	6.44%	4.2%	4.71%	1.17%	2.58%	1.18%
2026/02/27	20.55%	14.8%	8.22%	9.33%	6.55%	4.48%	4.67%	1.18%	1.72%	1.44%
2026/02/28	19.62%	14.88%	8.09%	7.47%	5.95%	4.99%	4.44%	2.27%	2.01%	1.22%

danmurphys.com.au
woolworths.com.au
bws.com.au
liquorland.com.au
coles.com.au
amazon.com.au
kentstreetcellars.com.au
ubereats.com
doordash.com
thebarrel.au

Dan Murphy’s saw fluctuating impressions, peaking mid-month at 28.54%. Woolworths experienced a dip, while BWS and Liquorland had modest gains. Coles and Amazon showed stability. February ended with Dan Murphy’s leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food - Last month

1
BWS https://www.bws.com.au
Your Local Bottle Shop — Shop & Save In Store With Appy Deals. Keep An Eye Out For The Blue Ticket Discounts. Shop Our...
2
Weekly Specials Catalogue https://www.coles.com.au
View catalogues & specials — Browse This Week's Catalogue Online For All The Latest Specials & Offers. View & Download the...
3
Available Only At Dan Murphy’s - Discover Tasty New Favourites https://www.danmurphys.com.au
You Heard It Here First - It's Officially An At-Home Cocktail Summer. Shop Now.
4
ALDI groceries to Your Door - Fresh ALDI Groceries Delivered https://www.doordash.com › aldi › delivery
Let DoorDash do the grocery run this week and get ALDI delivered to your door
5
Woolworths Online Grocery | Online Grocery at Woolworths https://www.woolworths.com.au › delivery
Shop in store or online today at Woolworths, the fresh food people. Lower Shelf Prices on hundreds of products. It's a fresh commitment to you from Woolworths. Pick Up Available. Delivery Available.

In the competitive world of online grocery and beverage shopping, top performers like BWS, Coles, Dan Murphy’s, DoorDash, and Woolworths captivate audiences with unique propositions. BWS entices with app-exclusive deals, while Coles highlights weekly specials. Dan Murphy’s promotes at-home cocktail experiences, DoorDash offers ALDI delivery convenience, and Woolworths emphasizes fresh, affordable groceries.

Frequently Asked Questions

Why is the AUS Retail Grocery and Food February 2026 Report useful and how should I use it?

Why is the AUS Retail Grocery and Food February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Grocery and Food February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Grocery and Food February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Grocery and Food February 2026 Report?

The AUS Retail Grocery and Food February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Grocery and Food February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Grocery and Food February 2026 Report for?

The AUS Retail Grocery and Food February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization.

By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue.

With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Retail Grocery and Food - PPC Market Share Analysis February 2026