AUS Retail Grocery and Food - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
woolworths.com.au 56.4
coles.com.au 13.22
amazon.com.au 2.86
danmurphys.com.au 2.48
liquorland.com.au 1.36
groupon.com.au 0.89
liteneasy.com.au 0.77
cheesecake.com.au 0.76
hellofresh.com.au 0.65
dominos.com.au 0.65
others 19.96
  • woolworths.com.au - 56.4%
  • coles.com.au - 13.22%
  • amazon.com.au - 2.86%
  • danmurphys.com.au - 2.48%
  • liquorland.com.au - 1.36%
  • groupon.com.au - 0.89%
  • liteneasy.com.au - 0.77%
  • cheesecake.com.au - 0.76%
  • hellofresh.com.au - 0.65%
  • dominos.com.au - 0.65%
  • others - 19.96%

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Woolworths dominates with 56.4% click share, followed by Coles at 13.22%. Others collectively hold 19.96%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date woolworths.com.au coles.com.au amazon.com.au hellofresh.com.au liteneasy.com.au youfoodz.com bulknutrients.com.au mymusclechef.com chefgood.com.au danmurphys.com.au
2025/06/01 22.24% 8.18% 5.36% 6.01% 1.53% 2.79% 2.43% 1.69% 3.41% 1.41%
2025/06/02 20.35% 8.72% 9.37% 5.73% 1.5% 2.57% 1.8% 3.93% 2.88% 0.92%
2025/06/03 17.27% 9.21% 10.65% 7.47% 1.66% 2.7% 2.16% 1.72% 2.69% 1.23%
2025/06/04 15.68% 8.41% 8.88% 7.3% 1.7% 2.73% 2.15% 4.18% 2.83% 1.22%
2025/06/05 18% 10.51% 7.74% 3.69% 1.47% 2.39% 1.9% 2.36% 2.79% 1.91%
2025/06/06 18.78% 10.64% 8.26% 3.36% 1.74% 2.73% 2.19% 1.19% 2.62% 1.8%
2025/06/07 16.83% 8.98% 7.11% 5.69% 1.41% 2.41% 2.4% 1.85% 2.54% 2.24%
2025/06/08 17.47% 6.81% 5.45% 6.66% 1.64% 2.73% 2.48% 2.78% 2.67% 2.67%
2025/06/09 17.71% 8.41% 6.3% 6.76% 1.63% 2.6% 2.36% 2.51% 2.4% 2.97%
2025/06/10 17.86% 8.83% 8.08% 4.17% 1.1% 2.18% 2.54% 2.18% 2.4% 3.03%
2025/06/11 20.36% 8.8% 5.43% 4% 1.21% 2.42% 1.98% 2.48% 2.51% 6.17%
2025/06/12 24.45% 8.28% 4.8% 3.26% 1.42% 2.95% 1.62% 1.6% 2.4% 2.56%
2025/06/13 23.52% 8.79% 4.19% 3.01% 1.85% 3% 1.81% 2.88% 2.85% 3.16%
2025/06/14 23.54% 9.22% 4.15% 4.75% 1.49% 2.34% 1.95% 1.88% 1.93% 2.77%
2025/06/15 23.28% 9.94% 4.8% 3.43% 1.2% 2.35% 1.54% 0.83% 2.19% 3.05%
2025/06/16 21.26% 10.52% 5.35% 4.23% 1.35% 2% 1.78% 2.24% 1.88% 3.31%
2025/06/17 22.01% 11.36% 5.96% 2.88% 1.49% 2.26% 1.68% 1.63% 1.78% 3.54%
2025/06/18 23.68% 11.81% 3.93% 4.25% 1.59% 2.42% 1.45% 1.72% 1.97% 3.06%
2025/06/19 22.84% 11.38% 3.72% 2.92% 1.86% 2.39% 1.55% 2.13% 1.84% 1.55%
2025/06/20 23.58% 12.1% 4.19% 2.38% 1.84% 2.58% 1.39% 2.79% 1.87% 1.84%
2025/06/21 22.69% 12.06% 3.86% 3.18% 1.95% 2.32% 1.52% 3.29% 1.74% 2.19%
2025/06/22 25.96% 7.51% 3.92% 4.05% 1.45% 2.32% 1.55% 2.15% 1.65% 3.01%
2025/06/23 21.69% 6.34% 4.48% 4.11% 2.55% 2.5% 2.3% 1.35% 1.89% 3.26%
2025/06/24 21.1% 11.79% 4.36% 4.59% 2.83% 2.38% 2.02% 2.13% 1.34% 1.99%
2025/06/25 24.74% 9.76% 3.75% 4.55% 2.99% 2.17% 2.08% 2.59% 1.52% 1.32%
2025/06/26 23.42% 13.04% 3.56% 2.92% 1.79% 2.22% 1.78% 1.79% 1.54% 1.27%
2025/06/27 20.09% 14.31% 4.01% 2.39% 2.41% 2.07% 1.88% 1.01% 1.53% 1.34%
2025/06/28 22.96% 13.19% 3.84% 4.28% 2.65% 2.22% 1.83% 2.02% 1.48% 1.11%
2025/06/29 20.83% 12.43% 4.46% 3.96% 3.02% 2.59% 1.82% 1.48% 1.49% 1.8%
2025/06/30 20.03% 12.41% 4.93% 4.28% 2.61% 2.55% 2.31% 1.88% 1.71% 1.53%
  • woolworths.com.au
  • coles.com.au
  • amazon.com.au
  • hellofresh.com.au
  • liteneasy.com.au
  • youfoodz.com
  • bulknutrients.com.au
  • mymusclechef.com
  • chefgood.com.au
  • danmurphys.com.au

Copyright © Adthena. All rights reserved.

Woolworths led June with fluctuating spend, peaking mid-month. Coles surged late, while Amazon’s share declined. HelloFresh and Lite n’ Easy showed volatility. Dan Murphy’s spiked early, then stabilized.

Market Exposure

Competitor Count for AUS Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 1822
2025/06/02 1828
2025/06/03 1782
2025/06/04 1773
2025/06/05 1821
2025/06/06 1812
2025/06/07 1834
2025/06/08 1816
2025/06/09 1768
2025/06/10 1813
2025/06/11 1813
2025/06/12 1826
2025/06/13 1773
2025/06/14 1808
2025/06/15 1824
2025/06/16 1793
2025/06/17 1844
2025/06/18 1828
2025/06/19 1811
2025/06/20 1827
2025/06/21 1802
2025/06/22 1836
2025/06/23 1834
2025/06/24 1827
2025/06/25 1841
2025/06/26 1870
2025/06/27 1858
2025/06/28 1868
2025/06/29 1851
2025/06/30 1855

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 1,822 and peaking at 1,870. The month concluded with a robust 1,855, indicating a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
woolworths.com.au 4.56%
coles.com.au 1.04%
groupon.com.au 0.71%
liteneasy.com.au 0.21%
menulog.com.au 0.18%
dominos.com.au -0.29%
bws.com.au -0.37%
danmurphys.com.au -1.19%
amazon.com.au -1.19%
liquorland.com.au -1.42%

Copyright © Adthena. All rights reserved.

Woolworths.com.au surged with a 4.56% click share increase, while liquorland.com.au faced a 1.42% decline. Coles.com.au rose by 1.04%, contrasting with danmurphys.com.au’s 1.19% drop.

Campaign Efficiency

AUS Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date woolworths.com.au coles.com.au amazon.com.au danmurphys.com.au bulknutrients.com.au iherb.com youfoodz.com doordash.com hellofresh.com.au liquorland.com.au
2025/06/01 35.83% 10.95% 8.28% 1.43% 1.72% 1.59% 1.15% 1.99% 1.25% 0.55%
2025/06/02 35.91% 10.94% 12.38% 1.06% 1.01% 1.16% 1.03% 1.46% 1.1% 0.48%
2025/06/03 32.66% 11.13% 13.36% 1.45% 1.21% 1.29% 1.05% 1.18% 1.21% 0.87%
2025/06/04 27.66% 11.39% 12.93% 1.48% 1.31% 1.37% 1.18% 1.4% 1.35% 1.99%
2025/06/05 32.38% 13.03% 10.42% 2.13% 1.18% 1.18% 0.99% 1.43% 0.86% 1.83%
2025/06/06 30.91% 12.77% 11.02% 2.31% 1.46% 1.1% 1.17% 1.44% 0.93% 0.92%
2025/06/07 30.93% 11.02% 10.26% 2.79% 1.34% 1.32% 0.94% 1.51% 1% 1.53%
2025/06/08 31.83% 9.7% 8.25% 3.68% 1.46% 1.32% 1.11% 1.54% 1.41% 1.78%
2025/06/09 31.23% 11.34% 8.53% 4.34% 1.28% 1.24% 1.05% 1.86% 1.15% 1.38%
2025/06/10 31.43% 11.08% 10.06% 4.09% 1.46% 1.2% 0.87% 1.29% 0.73% 1.94%
2025/06/11 37.33% 9.12% 6.63% 8.34% 1.12% 0.94% 0.87% 1.24% 0.74% 1.82%
2025/06/12 46.23% 9.36% 5.33% 2.95% 0.79% 1.11% 1% 1.23% 0.61% 2.14%
2025/06/13 45.6% 9.72% 4.77% 3.7% 0.92% 1.21% 1.1% 1.22% 0.66% 1.26%
2025/06/14 45.84% 9.53% 4.78% 3.24% 0.93% 0.92% 0.86% 1.25% 0.81% 2.63%
2025/06/15 40.61% 10.47% 5.64% 3.38% 0.81% 1.18% 0.79% 1.37% 0.67% 2.08%
2025/06/16 40.55% 11.91% 6.61% 3.8% 0.96% 0.93% 0.7% 1.44% 0.67% 2.4%
2025/06/17 39.99% 11.72% 7.24% 4.68% 0.92% 0.9% 0.81% 1.25% 0.52% 1.77%
2025/06/18 46.63% 10.99% 4.83% 3.35% 0.73% 0.75% 0.84% 1.27% 0.73% 1.13%
2025/06/19 46.04% 12.09% 4.73% 1.7% 0.77% 1.03% 0.88% 1.14% 0.7% 0.71%
2025/06/20 46.94% 11.18% 5.34% 1.99% 0.69% 1.05% 0.92% 0.95% 0.57% 0.54%
2025/06/21 45.22% 11.25% 5.16% 2.57% 0.78% 1.3% 0.88% 1.11% 0.69% 0.73%
2025/06/22 46.71% 6.85% 5.05% 3.53% 0.76% 1.26% 0.81% 1.28% 0.64% 1.02%
2025/06/23 41.4% 6.48% 5.97% 3.97% 1.24% 1.32% 0.93% 1.33% 0.79% 1.34%
2025/06/24 39.64% 12.29% 5.9% 2.46% 0.99% 1.13% 0.89% 1.26% 0.77% 0.79%
2025/06/25 44.57% 9.96% 5.11% 1.67% 1.18% 1.21% 0.79% 1.07% 0.77% 0.22%
2025/06/26 42.78% 13.8% 4.7% 1.48% 0.9% 1.2% 0.83% 1.04% 0.71% 0.3%
2025/06/27 39.23% 15.78% 5.08% 1.49% 0.97% 1.22% 0.8% 0.87% 0.62% 0.31%
2025/06/28 37.55% 15.29% 5.06% 1.33% 0.99% 1.19% 0.86% 0.86% 0.89% 0.29%
2025/06/29 36.82% 14.13% 6.02% 2.19% 1.11% 1.33% 1.02% 0.83% 0.93% 0.59%
2025/06/30 36.19% 13.95% 6.88% 1.63% 1.43% 1.29% 1.03% 0.99% 0.93% 0.24%
  • woolworths.com.au
  • coles.com.au
  • amazon.com.au
  • danmurphys.com.au
  • bulknutrients.com.au
  • iherb.com
  • youfoodz.com
  • doordash.com
  • hellofresh.com.au
  • liquorland.com.au

Copyright © Adthena. All rights reserved.

Woolworths led June with fluctuating impressions, peaking mid-month. Coles and Amazon showed varied trends, while Dan Murphy’s spiked early. Bulk Nutrients and iHerb remained steady. DoorDash and HelloFresh saw minor shifts. Liquorland’s presence waned.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food - Last month
  1. 1
    Locked to 7-Eleven Stores | Simple, Smart & Convenient https://www.7eleven.com.au

    Accepted Over 6,000 Locations And Discounts Available At 7-Eleven Stores Australia Wide. Discount only available at 7-Eleven Fuel Stores. Ex...

  2. 2
    Weekly Specials Catalogue | Colesu00ae Digital Catalogue https://www.coles.com.au u203a coles u203a catalogue

    Browse This Week's Catalogue Online For All The Latest Specials & Offers. Shop Catalogue Products Online Or Head To Your Nearest Coles Supermarket.

  3. 3
    Dan Murphy's | Lowest Liquor Price Guarantee https://www.danmurphys.com.au

    Order Online Now And We'll Have Your Drinks Ready To Pick Up In 30 Minutes. Shop Now. There's...

  4. 4
    Lite n' Easy https://www.liteneasy.com.au

    Good Food n' Great Results u2014 Affordable, Flexible Options To Achieve Your Goals. No Lock In Contracts Or Subscriptions. Rated Australiau2019s No.1 Ready-Made Meal Delivery Service by Canstar Blue for 2025.

  5. 5
    Woolworths Supermarket https://www.woolworths.com.au

    Shop Woolworths Online u2014 Shop online at Woolworths for your groceries. Simply choose delivery or pick up. A fresh...

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, 7-Eleven, Coles, Dan Murphy’s, Lite n’ Easy, and Woolworths shine with compelling ads. 7-Eleven emphasizes convenience and discounts, while Coles highlights weekly specials. Dan Murphy’s promises quick liquor pickups, Lite n’ Easy offers flexible meal plans, and Woolworths focuses on fresh grocery delivery.

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