Share of Clicks for top 10 UK Retail Grocery and Food brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moonpig.com | 11.01 |
| sainsburys.co.uk | 9.56 |
| marksandspencer.com | 5.75 |
| ocado.com | 4.64 |
| just-eat.co.uk | 4.13 |
| tesco.com | 3.6 |
| bloomandwild.com | 3.42 |
| amazon.co.uk | 3.26 |
| interflora.co.uk | 2.84 |
| myprotein.com | 2.69 |
| others | 49.1 |
- moonpig.com - 11.01%
- sainsburys.co.uk - 9.56%
- marksandspencer.com - 5.75%
- ocado.com - 4.64%
- just-eat.co.uk - 4.13%
- tesco.com - 3.6%
- bloomandwild.com - 3.42%
- amazon.co.uk - 3.26%
- interflora.co.uk - 2.84%
- myprotein.com - 2.69%
- others - 49.1%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, “others” dominate with 49.1% click share, while Moonpig leads individual advertisers at 11.01%. Sainsbury’s follows with 9.56%, showcasing diverse market engagement.
Share of Spend for the top 10 UK Retail Grocery and Food brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bloomandwild.com | interflora.co.uk | moonpig.com | ocado.com | sainsburys.co.uk | marksandspencer.com | etsy.com | amazon.co.uk | tesco.com | myflowers.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 9.3% | 2.57% | 10.2% | 4.13% | 1.56% | 5.76% | 0.63% | 3.76% | 1.28% | 1.56% |
| 2026/05/02 | 9.45% | 1.79% | 10.98% | 5.04% | 1.25% | 6.24% | 0.65% | 3.63% | 1.31% | 2.02% |
| 2026/05/03 | 10.39% | 2.88% | 3.23% | 6.44% | 2.18% | 3.95% | 0.54% | 4.65% | 1.86% | 2.52% |
| 2026/05/04 | 10.25% | 2.98% | 9.99% | 4.59% | 0.8% | 2.65% | 0.74% | 4.49% | 1.44% | 1.73% |
| 2026/05/05 | 9.2% | 3.83% | 11.79% | 6.22% | 0.91% | 4.23% | 0.81% | 3.9% | 0.91% | 1.72% |
| 2026/05/06 | 8.79% | 3.58% | 9.51% | 6.93% | 1.51% | 5.94% | 0.7% | 3.51% | 0.8% | 1.43% |
| 2026/05/07 | 8.65% | 5.72% | 11.85% | 5.7% | 0.43% | 4.57% | 0.64% | 2.86% | 0.81% | 1.56% |
| 2026/05/08 | 8.15% | 7% | 8.08% | 5.95% | 1.07% | 4.61% | 0.61% | 3.19% | 1.28% | 2.06% |
| 2026/05/09 | 6.63% | 4.15% | 5.88% | 8.25% | 0.96% | 5.87% | 0.65% | 3.22% | 1.63% | 3.12% |
| 2026/05/10 | 8.03% | 2.78% | 2.07% | 7.64% | 1.5% | 6.15% | 0.54% | 4.42% | 1.66% | 3.07% |
| 2026/05/11 | 8.9% | 9.64% | 8.05% | 4.61% | 1.05% | 2.58% | 1.58% | 4.53% | 1.59% | 1.92% |
| 2026/05/12 | 9.6% | 8.43% | 12.38% | 3.9% | 1.1% | 2.22% | 1.74% | 3.24% | 1.59% | 2.11% |
| 2026/05/13 | 9.95% | 6.88% | 1.47% | 4.28% | 1.37% | 1.76% | 1.75% | 4.52% | 1.76% | 2.4% |
| 2026/05/14 | 7.26% | 5.86% | 14% | 3.31% | 2.05% | 2.19% | 1.62% | 5.21% | 1.84% | 1.8% |
| 2026/05/15 | 8.11% | 6.97% | 8.05% | 5.92% | 1.06% | 4.6% | 0.6% | 3.18% | 1.27% | 2.05% |
| 2026/05/16 | 7.22% | 5.51% | 11.61% | 2.86% | 2.02% | 2.92% | 2.05% | 2.97% | 1.66% | 3.2% |
| 2026/05/17 | 7.25% | 4.41% | 10.93% | 2.73% | 1.92% | 2.6% | 2.16% | 3.39% | 1.91% | 2.87% |
| 2026/05/18 | 9.41% | 7.5% | 10.61% | 2.48% | 2.14% | 2.7% | 2.02% | 2.95% | 1.72% | 2.15% |
| 2026/05/19 | 8.83% | 8.62% | 9.94% | 2.44% | 1.66% | 2.8% | 2.02% | 3.34% | 1.71% | 2.25% |
| 2026/05/20 | 8.7% | 7.7% | 6.73% | 2.27% | 2.35% | 3.11% | 2.03% | 3.28% | 1.79% | 3.07% |
| 2026/05/21 | 7.57% | 8.7% | 5.62% | 2.96% | 2.08% | 3.48% | 1.86% | 2.88% | 1.98% | 3.73% |
| 2026/05/22 | 8.99% | 7.41% | 8.58% | 2.93% | 1.47% | 3.03% | 2.19% | 2.65% | 2.14% | 2.62% |
| 2026/05/23 | 7.62% | 4.59% | 9.81% | 3.6% | 2.44% | 3% | 2.28% | 2.69% | 2.22% | 3.09% |
| 2026/05/24 | 8.53% | 5.81% | 10.55% | 3.72% | 1.36% | 3.01% | 1.65% | 2.51% | 2.07% | 2.81% |
| 2026/05/25 | 8.56% | 4.61% | 10.91% | 3.4% | 2.05% | 3.21% | 1.64% | 3.36% | 1.94% | 1.92% |
| 2026/05/26 | 9.21% | 5.43% | 9.08% | 4.01% | 2.25% | 3.38% | 2.53% | 2.33% | 2.31% | 1.02% |
| 2026/05/27 | 9.37% | 6.15% | 10.08% | 3.41% | 2.45% | 2.5% | 2.3% | 2.35% | 2.07% | 0.55% |
| 2026/05/28 | 10.61% | 6.87% | 6.51% | 3.87% | 2.18% | 2.72% | 2.02% | 2.89% | 2.35% | 0.76% |
| 2026/05/29 | 10.51% | 5.89% | 11.01% | 3.9% | 2.3% | 2.62% | 2.09% | 2.51% | 2.25% | 1.44% |
| 2026/05/30 | 6.13% | 5.07% | 6.55% | 4.1% | 2.69% | 3% | 3.69% | 2.75% | 2.4% | 1.91% |
| 2026/05/31 | 9.67% | 5.74% | 5.29% | 3.45% | 3.2% | 3.15% | 3.03% | 2.42% | 2.11% | 1.81% |
- bloomandwild.com
- interflora.co.uk
- moonpig.com
- ocado.com
- sainsburys.co.uk
- marksandspencer.com
- etsy.com
- amazon.co.uk
- tesco.com
- myflowers.co.uk
Copyright © Adthena. All rights reserved.
In May 2026, Bloomandwild.com saw fluctuating PPC spend, peaking at 10.61% on May 28. Interflora.co.uk’s spend peaked at 9.64% on May 11. Moonpig.com had a notable peak of 14% on May 14. Ocado.com experienced a steady decline, while Sainsburys.co.uk showed a gradual increase, ending at 3.2% on May 31. Marksandspencer.com maintained moderate stability. Etsy.com and Amazon.co.uk had minor fluctuations. Tesco.com and Myflowers.co.uk showed varied trends, with Myflowers.co.uk peaking at 3.73% on May 21.
Competitor Count for UK Retail Grocery and Food
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1501 |
| 2026/05/02 | 1404 |
| 2026/05/03 | 1433 |
| 2026/05/04 | 1485 |
| 2026/05/05 | 1526 |
| 2026/05/06 | 1548 |
| 2026/05/07 | 1575 |
| 2026/05/08 | 1577 |
| 2026/05/09 | 1489 |
| 2026/05/10 | 1464 |
| 2026/05/11 | 1754 |
| 2026/05/12 | 1868 |
| 2026/05/13 | 1829 |
| 2026/05/14 | 1827 |
| 2026/05/15 | 1577 |
| 2026/05/16 | 1895 |
| 2026/05/17 | 1914 |
| 2026/05/18 | 1918 |
| 2026/05/19 | 1933 |
| 2026/05/20 | 1912 |
| 2026/05/21 | 1953 |
| 2026/05/22 | 1979 |
| 2026/05/23 | 2002 |
| 2026/05/24 | 2013 |
| 2026/05/25 | 2063 |
| 2026/05/26 | 2109 |
| 2026/05/27 | 2115 |
| 2026/05/28 | 2118 |
| 2026/05/29 | 2048 |
| 2026/05/30 | 2060 |
| 2026/05/31 | 2073 |
Copyright © Adthena. All rights reserved.
In May 2026, distinct advertisers on Google SERP surged from 1,501 to 2,073, peaking mid-month. The month concluded with a steady increase, reflecting heightened competition.
