UK Retail Grocery and Food - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – UK

Google AI Overview visibility for Retail Grocery and Food UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.1764810639
72.8235189361
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 18%
Navigational 3%
Seasonal 4%
Local 3%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 UK Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sainsburys.co.uk 12.68
moonpig.com 6.13
ocado.com 5.89
just-eat.co.uk 5.03
tesco.com 5
amazon.co.uk 3.49
myprotein.com 3.05
bloomandwild.com 2.43
marksandspencer.com 2.12
iceland.co.uk 2.1
others 52.08
  • sainsburys.co.uk - 12.68%
  • moonpig.com - 6.13%
  • ocado.com - 5.89%
  • just-eat.co.uk - 5.03%
  • tesco.com - 5%
  • amazon.co.uk - 3.49%
  • myprotein.com - 3.05%
  • bloomandwild.com - 2.43%
  • marksandspencer.com - 2.12%
  • iceland.co.uk - 2.1%
  • others - 52.08%

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Sainsbury’s leads with 12.68% click share, followed by Moonpig at 6.13%. Others dominate with 52.08%, highlighting diverse competition in Google’s PPC landscape.

Market Exposure

Share of Spend for the top 10 UK Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ocado.com bloomandwild.com amazon.co.uk tesco.com interflora.co.uk moonpig.com marksandspencer.com sainsburys.co.uk hollandandbarrett.com huel.com
2026/06/01 3.77% 6.29% 4.52% 2.52% 4.78% 7.19% 2.26% 2.48% 2.07% 2.34%
2026/06/02 3.92% 5.58% 3.81% 2.75% 4.32% 6.97% 2.57% 3.5% 2.35% 2.58%
2026/06/03 4.23% 6.67% 2.78% 2.65% 4.29% 7.23% 2.18% 2.64% 1.87% 2.3%
2026/06/04 5.05% 6.05% 3.98% 3.35% 4.41% 4.53% 2.32% 2.9% 2.48% 2.4%
2026/06/05 4.01% 6.06% 3.49% 2.91% 4.18% 6.08% 2.78% 2.85% 2.11% 2.37%
2026/06/06 4.15% 6.29% 4.3% 3.56% 3.33% 4.17% 1.62% 3.21% 2.36% 2.45%
2026/06/07 4.23% 6.02% 5.65% 3.22% 2.89% 5.27% 1.89% 2.94% 2.11% 2.42%
2026/06/08 5.25% 6.58% 5% 2.94% 3.53% 5.32% 1.69% 3.36% 2.04% 2.15%
2026/06/09 5.27% 5.19% 3.91% 2.95% 4.21% 7.05% 2.45% 3.16% 2.41% 2.66%
2026/06/10 5.73% 5.89% 3.4% 2.99% 4.21% 4.7% 2.41% 3.24% 2.61% 2.51%
2026/06/11 5.35% 5.85% 3.96% 2.37% 4.28% 6.01% 2.96% 2.57% 2.21% 2.37%
2026/06/12 5.23% 6.57% 3.36% 2.63% 3.86% 4.68% 1.81% 2.55% 2.72% 2.6%
2026/06/13 4.74% 5.84% 3.92% 2.68% 2.98% 5.55% 1.84% 2.15% 2.71% 2.69%
2026/06/14 5.29% 6.41% 5.89% 2.92% 3.16% 5.64% 1.72% 1.93% 2.47% 2.38%
2026/06/15 4.8% 5.25% 3.51% 2.19% 4.1% 7.35% 2.56% 2.48% 2.49% 2.86%
2026/06/16 4.66% 5.8% 3.05% 2.29% 4.3% 4.73% 2.42% 2.6% 2.78% 2.6%
2026/06/17 4.76% 6.43% 2.54% 2.56% 4.13% 6.6% 2.17% 1.79% 2.38% 2.28%
2026/06/18 4.71% 6.09% 4.31% 2.43% 3.91% 5.79% 2.07% 1.73% 2.48% 2.16%
2026/06/19 4.33% 6.29% 2.98% 2.24% 5.09% 5.44% 2.23% 1.94% 2.39% 2.25%
2026/06/20 8.29% 7% 3.93% 4.02% 3.42% 2.3% 1.64% 3.07% 2.41% 1.44%
2026/06/21 8.15% 6.6% 3.9% 3.57% 3.2% 4.23% 1.91% 4.5% 1.94% 1.47%
2026/06/22 6.98% 8.26% 2.79% 3.61% 4.86% 8.64% 2.19% 3.71% 1.43% 1.21%
2026/06/23 7.74% 7.72% 3.51% 3.38% 4.66% 3.78% 2.3% 4.3% 1.5% 1.43%
2026/06/24 7.52% 7.62% 3.69% 3.31% 6.25% 2.73% 2.15% 3.34% 1.53% 1.5%
2026/06/25 7.2% 6.64% 4.52% 3.15% 5.92% 2.72% 2.13% 4.78% 1.27% 1.54%
2026/06/26 8.38% 6.26% 4.05% 2.85% 5.62% 2.64% 2.34% 3.38% 1% 1.21%
2026/06/27 8.55% 6.71% 3.44% 3.74% 3.35% 3.78% 2.22% 3.72% 1.23% 1.38%
2026/06/28 8.61% 5.66% 3.36% 3.92% 3.64% 2.35% 1.82% 2.76% 1.41% 1.49%
2026/06/29 7.62% 8.07% 2.6% 3.72% 4.28% 2.14% 2.61% 2.34% 1.08% 1.08%
2026/06/30 7.42% 7.13% 3.89% 3.28% 3.27% 2.46% 2.13% 2.05% 1.17% 1%
  • ocado.com
  • bloomandwild.com
  • amazon.co.uk
  • tesco.com
  • interflora.co.uk
  • moonpig.com
  • marksandspencer.com
  • sainsburys.co.uk
  • hollandandbarrett.com
  • huel.com

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Ocado’s PPC spend surged mid-June, peaking at 8.61% on June 28. Bloomandwild.com saw a notable rise on June 22, reaching 8.26%. Amazon.co.uk’s spend fluctuated, ending at 3.89%. Tesco.com and interflora.co.uk maintained steady trends. Moonpig.com peaked at 8.64% on June 22. Marksandspencer.com and sainsburys.co.uk showed moderate fluctuations. Hollandandbarrett.com and huel.com experienced declines, finishing at 1.17% and 1.0%, respectively.

Market Exposure

Competitor Count for UK Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2118
2026/06/02 2048
2026/06/03 2115
2026/06/04 2062
2026/06/05 2049
2026/06/06 2047
2026/06/07 2068
2026/06/08 2047
2026/06/09 2067
2026/06/10 2074
2026/06/11 2049
2026/06/12 2040
2026/06/13 2034
2026/06/14 1990
2026/06/15 2017
2026/06/16 2017
2026/06/17 2158
2026/06/18 2175
2026/06/19 2130
2026/06/20 1817
2026/06/21 1736
2026/06/22 1764
2026/06/23 1815
2026/06/24 1770
2026/06/25 1739
2026/06/26 1869
2026/06/27 1855
2026/06/28 1735
2026/06/29 1762
2026/06/30 1735

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June began with 2,118 advertisers, fluctuating mid-month, peaking at 2,175 on June 18. A decline followed, ending at 1,735 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ocado.com 2.9%
just-eat.co.uk 2.44%
tesco.com 0.86%
myprotein.com 0.73%
deliveroo.co.uk 0.72%
huel.com -0.48%
etsy.com -0.7%
asda.com -0.76%
sainsburys.co.uk -1.2%
moonpig.com -1.27%

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Ocado.com and Just-Eat.co.uk surged in click share, gaining 2.9 and 2.44, respectively. Meanwhile, Moonpig.com and Sainsburys.co.uk saw declines of -1.27 and -1.2.

Campaign Efficiency

UK Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date deliveroo.co.uk ocado.com amazon.co.uk tesco.com bloomandwild.com sainsburys.co.uk ebay.co.uk hollandandbarrett.com etsy.com moonpig.com
2026/06/01 1.09% 4.32% 4.57% 2.9% 2.94% 3.38% 2.25% 2.69% 3.17% 3.18%
2026/06/02 1.56% 4.35% 4.88% 3.03% 2.52% 7.86% 2.47% 3.03% 3.56% 2.89%
2026/06/03 2.3% 4.68% 3.93% 3.02% 3.16% 5.36% 2.5% 2.49% 3.3% 3.1%
2026/06/04 1.37% 5.29% 4.71% 3.71% 3.08% 4.45% 3.32% 3.09% 3.72% 1.92%
2026/06/05 0.83% 4.4% 4.64% 3.21% 3.05% 4.75% 2.95% 2.72% 2.68% 2.54%
2026/06/06 1.32% 4.71% 5.75% 3.73% 3.05% 4.64% 2.56% 2.94% 2.56% 1.71%
2026/06/07 1.85% 4.67% 6.21% 3.55% 2.97% 5.46% 2.51% 2.69% 3.02% 2.17%
2026/06/08 3.75% 5.52% 5.7% 3.25% 3.14% 6.58% 1.97% 2.55% 2.45% 2.13%
2026/06/09 2.56% 5.52% 4.34% 3.13% 2.45% 6.52% 2.54% 3.12% 3.63% 2.98%
2026/06/10 2.31% 5.89% 4.18% 3.3% 2.87% 5.78% 3.35% 3.14% 3.63% 1.93%
2026/06/11 2.04% 5.64% 4.69% 2.72% 2.95% 4.87% 2.98% 2.76% 2.74% 2.49%
2026/06/12 0.99% 5.54% 4.16% 3.05% 3.29% 5.44% 2.83% 3.34% 2.68% 1.89%
2026/06/13 1.35% 5.31% 5.02% 3.17% 2.98% 3.86% 2.75% 3.31% 3.2% 2.25%
2026/06/14 1.45% 5.8% 6.15% 3.33% 3.25% 2.37% 2.23% 3.19% 2.68% 2.33%
2026/06/15 1.65% 5.25% 4.54% 2.74% 2.57% 4.18% 2.81% 3.3% 3.87% 3.11%
2026/06/16 4.04% 5.18% 4.03% 2.86% 2.91% 4.58% 3.63% 3.36% 3.82% 1.95%
2026/06/17 3.29% 5.42% 3.86% 3.15% 3.16% 3.18% 2.73% 3.1% 3.2% 2.74%
2026/06/18 5.76% 5.19% 4.6% 2.92% 2.92% 3.21% 2.37% 3.15% 2.92% 2.35%
2026/06/19 1.39% 5.02% 4.42% 2.8% 2.88% 3.03% 3.16% 3.08% 3.46% 2.25%
2026/06/20 2.48% 8.98% 5.08% 4.32% 2.48% 5.62% 2.05% 3.32% 1.32% 1%
2026/06/21 3.49% 8.34% 4.7% 3.83% 2.26% 9.48% 1.47% 2.66% 1.1% 1.79%
2026/06/22 3.26% 7.83% 3.93% 3.91% 3.11% 9.84% 1.12% 2.25% 1.16% 3.99%
2026/06/23 3.18% 8.53% 5.16% 3.83% 3.03% 7.76% 1.68% 2.28% 1.11% 1.65%
2026/06/24 1.93% 8.95% 5.54% 3.8% 2.93% 5.39% 2.02% 2.5% 1.36% 1.2%
2026/06/25 2.8% 8.09% 6.02% 3.79% 2.42% 11% 1.45% 1.97% 1.22% 1.18%
2026/06/26 4.2% 9.19% 6.3% 3.34% 2.21% 5.47% 1.37% 1.47% 0.88% 1.15%
2026/06/27 3.38% 9.76% 4.32% 4.24% 2.4% 7.77% 1.63% 2.18% 1.54% 1.64%
2026/06/28 6.4% 10.24% 4.46% 4.64% 2.2% 3.34% 1.79% 2.23% 1.56% 1.04%
2026/06/29 10.07% 8.73% 3.62% 4.34% 3.11% 2.79% 1.64% 1.78% 1.42% 0.99%
2026/06/30 13.92% 8.39% 4.79% 4.02% 2.96% 2.41% 1.98% 1.76% 1.27% 1.05%
  • deliveroo.co.uk
  • ocado.com
  • amazon.co.uk
  • tesco.com
  • bloomandwild.com
  • sainsburys.co.uk
  • ebay.co.uk
  • hollandandbarrett.com
  • etsy.com
  • moonpig.com

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In June 2026, Deliveroo’s impression share surged dramatically, peaking at 13.92% on the 30th. Ocado maintained a steady rise, reaching 10.24% on the 28th. Amazon fluctuated, ending at 4.79%. Tesco and Sainsbury’s showed varied trends, while eBay, Holland & Barrett, Etsy, and Moonpig experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food - Last month
  1. 1
    Amazon Groceries Online - 2-hour Delivery Slots https://www.amazon.co.uk/

    Same day delivery, place your order by lunchtime and you'll be cooking in time for dinner. Amazon Fresh, Morrisons, Co-op and Iceland. Find out...

  2. 2
    Free Next-Day Delivery - Be Quick, 20% Off Now https://www.bloomandwild.com › flowers

    Hurry! Send the best spring bouquets today with our reliable free next-day delivery.

  3. 3
    Ocado Online Groceries - Grocery delivery with a smile https://www.ocado.com › ocado › groceries

    25% off your 1st £60 shop + free deliveries. Max reward: £20. Full terms at ocado.com.

  4. 4
    Sainsbury's Groceries Online https://www.sainsburys.co.uk › grocery_online › sainsburys

    Welcome To Sainsbury's — Same high value deals you're used to instore, ordered from the convenience of your home.

  5. 5
    Tesco Groceries online - Shop all online at Tesco https://www.tesco.com

    Shop fresh veg, ready meals, household essentials and more.

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In the bustling world of online groceries, Amazon.co.uk leads with swift 2-hour delivery, while Ocado entices with a 25% discount on first orders. Sainsbury’s and Tesco emphasize convenience and variety, and Bloom & Wild captures attention with floral charm and a 20% discount.

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