UK Retail Grocery and Food - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – UK

Google AI Overview visibility for Retail Grocery and Food UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.5384114909
85.4615885091
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 18%
Navigational 2%
Seasonal 4%
Local 3%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sainsburys.co.uk 11.36
ocado.com 9.43
moonpig.com 6.05
just-eat.co.uk 5.99
marksandspencer.com 5.73
amazon.co.uk 3.78
myprotein.com 3.57
bloomandwild.com 2.79
iceland.co.uk 2.36
tesco.com 2.14
others 46.8
  • sainsburys.co.uk - 11.36%
  • ocado.com - 9.43%
  • moonpig.com - 6.05%
  • just-eat.co.uk - 5.99%
  • marksandspencer.com - 5.73%
  • amazon.co.uk - 3.78%
  • myprotein.com - 3.57%
  • bloomandwild.com - 2.79%
  • iceland.co.uk - 2.36%
  • tesco.com - 2.14%
  • others - 46.8%

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In the PPC landscape, Sainsbury’s leads with 11.36% click share, followed by Ocado at 9.43%. ‘Others’ dominate with 46.8%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date moonpig.com bloomandwild.com ocado.com marksandspencer.com myprotein.com interflora.co.uk amazon.co.uk hollandandbarrett.com theproteinworks.com myflowers.co.uk
2026/04/01 4.3% 7.97% 6.93% 3.03% 2.23% 6.68% 3.02% 2.08% 2.1% 2.7%
2026/04/02 6.05% 6.61% 6.61% 3.14% 2.65% 6.16% 3.19% 2.09% 2.51% 3.02%
2026/04/03 4.31% 6.22% 7.34% 2.76% 2.59% 5.55% 3.7% 2.47% 1.99% 3.24%
2026/04/04 5.71% 7.68% 9.7% 2.4% 2.13% 4.51% 3.73% 2.57% 2.08% 5.01%
2026/04/05 4.3% 8.06% 11% 1.97% 2.44% 4.05% 4.13% 2.62% 2.54% 5.05%
2026/04/06 4.12% 8.77% 8.4% 2.55% 3.08% 5.07% 4.3% 2.76% 2.92% 3.95%
2026/04/07 2.71% 8.53% 9.41% 2.48% 2.46% 5.75% 4.28% 2.46% 2.26% 3.7%
2026/04/08 4.7% 9.69% 7.75% 2.57% 1.76% 5.14% 3.52% 1.96% 1.97% 3.32%
2026/04/09 6.14% 7.51% 6.83% 3.55% 1.91% 6.57% 2.98% 2.01% 2.21% 3.98%
2026/04/10 5.02% 8.34% 7.82% 2.3% 1.6% 6.3% 4.47% 2.16% 1.73% 3.93%
2026/04/11 7.57% 7.83% 8.41% 2.01% 2.18% 4.58% 3.8% 2.54% 2.28% 3.54%
2026/04/12 7.03% 10.52% 8.75% 1.41% 1.72% 3.62% 3.76% 2.08% 2.86% 4.04%
2026/04/13 5.79% 10.69% 8.38% 1.88% 2.27% 5.81% 2.94% 2.13% 2.51% 3.08%
2026/04/14 6.18% 7.96% 6.93% 3.01% 2.38% 5.84% 2.31% 2.27% 2.58% 1.71%
2026/04/15 6.91% 9.47% 7.53% 2.28% 2.21% 5.81% 2.77% 1.95% 2.2% 2.14%
2026/04/16 9.54% 8.11% 6.14% 2.05% 2.83% 6.87% 2.86% 1.57% 1.99% 2.08%
2026/04/17 2.2% 8.9% 7.48% 2.51% 2.65% 5.72% 3.8% 1.99% 2.66% 1.63%
2026/04/18 5.55% 9.1% 7.64% 1.61% 2.14% 2.69% 3.66% 3.08% 2.34% 2.5%
2026/04/19 6.62% 9.6% 9.06% 1.73% 2.93% 2.79% 3.49% 2.93% 2.65% 2.07%
2026/04/20 6.23% 10.56% 6.87% 2.4% 2.05% 4.49% 3.07% 2.49% 2% 1.14%
2026/04/21 5.68% 9.42% 6.55% 4.27% 2.47% 3.37% 3.29% 2.73% 2.52% 1.38%
2026/04/22 2.11% 9.21% 7.1% 4.45% 2.45% 4.47% 4.37% 2.73% 2.06% 1.85%
2026/04/23 7.6% 10.07% 8.18% 3.5% 2.54% 4.7% 3.7% 2.88% 1.94% 1.98%
2026/04/24 3.32% 9.36% 6.07% 3.22% 2.38% 4.62% 3.72% 2.82% 2.24% 1.76%
2026/04/25 6.36% 8.76% 7.46% 5.68% 2.24% 2.16% 3.45% 2.33% 2.31% 2.33%
2026/04/26 2.39% 8.53% 7.62% 3.55% 3.53% 1.97% 3.42% 3.57% 2.48% 2.04%
2026/04/27 8.35% 8.68% 5.8% 5.73% 3.17% 3.14% 3.69% 2.87% 2.71% 1.38%
2026/04/28 2.87% 9.97% 5.79% 8.23% 3.66% 3.86% 3.42% 3.1% 2.35% 1.74%
2026/04/29 10.73% 7.8% 6.24% 6.01% 2.6% 2.77% 3.69% 2.81% 1.83% 1.72%
2026/04/30 11.14% 9.12% 5.3% 5.05% 3.47% 3.36% 3.15% 2.97% 2.17% 1.7%
  • moonpig.com
  • bloomandwild.com
  • ocado.com
  • marksandspencer.com
  • myprotein.com
  • interflora.co.uk
  • amazon.co.uk
  • hollandandbarrett.com
  • theproteinworks.com
  • myflowers.co.uk

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April saw dynamic shifts in PPC spend share. Moonpig.com surged late, peaking at 11.14% on April 30. Bloomandwild.com maintained strong momentum, while Ocado.com fluctuated. Marksandspencer.com and Myprotein.com showed modest gains. The month concluded with Moonpig.com leading.

Market Exposure

Competitor Count for UK Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1600
2026/04/02 1648
2026/04/03 1684
2026/04/04 1648
2026/04/05 1669
2026/04/06 1710
2026/04/07 1701
2026/04/08 1662
2026/04/09 1665
2026/04/10 1593
2026/04/11 1600
2026/04/12 1517
2026/04/13 1533
2026/04/14 1607
2026/04/15 1660
2026/04/16 1629
2026/04/17 1630
2026/04/18 1583
2026/04/19 1562
2026/04/20 1563
2026/04/21 1525
2026/04/22 1583
2026/04/23 1568
2026/04/24 1546
2026/04/25 1479
2026/04/26 1445
2026/04/27 1537
2026/04/28 1497
2026/04/29 1513
2026/04/30 1499

Copyright © Adthena. All rights reserved.

April began with 1,600 advertisers, peaking at 1,710 on the 6th. A decline followed, ending the month at 1,499.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
marksandspencer.com 6.16%
just-eat.co.uk 2.4%
myprotein.com 0.37%
hollandandbarrett.com 0.33%
oxfam.org.uk 0.24%
tesco.com -0.45%
myflowers.co.uk -0.46%
interflora.co.uk -0.58%
ocado.com -1.08%
sainsburys.co.uk -6.76%

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Marks & Spencer surged with a 6.16% click share increase, while Sainsbury’s dropped by 6.76%. Just Eat gained 2.4%, contrasting Ocado’s 1.08% decline.

Campaign Efficiency

UK Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ocado.com marksandspencer.com amazon.co.uk moonpig.com hollandandbarrett.com bloomandwild.com myprotein.com waitrose.com just-eat.co.uk sainsburys.co.uk
2026/04/01 8.04% 2% 5% 1.96% 3.04% 3.16% 2.16% 3.27% 1.48% 4.86%
2026/04/02 7.7% 2.32% 5.19% 2.74% 3.15% 2.76% 2.23% 3.08% 2.14% 4.18%
2026/04/03 7.98% 2.02% 5.95% 1.83% 3.39% 2.46% 1.84% 4.67% 2.52% 5.27%
2026/04/04 10.53% 1.87% 6.14% 2.48% 3.76% 3.06% 1.79% 2.97% 2.84% 7%
2026/04/05 12.35% 1.69% 7.2% 1.88% 4.14% 3.16% 2.2% 0.32% 3.1% 1.17%
2026/04/06 9.62% 2.06% 7.36% 1.83% 4.11% 3.64% 2.88% 2.91% 2.84% 4.23%
2026/04/07 9.88% 2.17% 7.58% 1.19% 3.67% 3.61% 2.2% 6.11% 3.66% 0.91%
2026/04/08 8.69% 1.88% 5.95% 2.08% 3.03% 3.95% 1.74% 2.06% 1.94% 6.81%
2026/04/09 8.17% 2.34% 5.44% 2.93% 3.13% 3.41% 1.82% 1.64% 2.56% 0.69%
2026/04/10 8.25% 1.65% 6.91% 2.16% 3.29% 3.02% 1.55% 1.12% 2.74% 7.95%
2026/04/11 9.2% 1.59% 6.08% 3.26% 3.42% 3.23% 2.23% 1.69% 1.83% 9.5%
2026/04/12 9.8% 1.42% 6.21% 3.17% 3.21% 4.11% 1.82% 2.45% 1.59% 4.94%
2026/04/13 8.94% 1.38% 4.48% 2.58% 2.94% 4.28% 1.89% 3.12% 2.59% 9.27%
2026/04/14 7.83% 2.14% 3.82% 2.82% 3.15% 3.38% 2.52% 2.82% 1.6% 6.47%
2026/04/15 9.04% 1.89% 4.91% 3.12% 2.81% 3.7% 2.24% 3.56% 1.38% 2.75%
2026/04/16 7.4% 1.55% 5.31% 4.34% 2.5% 3.18% 2.84% 2.71% 1.99% 2.13%
2026/04/17 8.17% 1.88% 6.36% 1.05% 2.71% 3.22% 1.92% 3.46% 2.44% 2.66%
2026/04/18 7.97% 1.32% 5.98% 2.15% 4.45% 2.78% 2.09% 3.09% 3.19% 3.45%
2026/04/19 10.34% 1.19% 5.58% 2.83% 4.45% 3.61% 2.88% 2.66% 1.82% 0.89%
2026/04/20 8.41% 1.83% 5.2% 2.75% 3.71% 4.43% 1.89% 2.93% 4.41% 2.8%
2026/04/21 8.02% 3.02% 5.23% 2.43% 3.88% 3.97% 2.51% 2.58% 2.3% 4.97%
2026/04/22 8.47% 3.48% 6.32% 0.94% 4.16% 3.37% 2.31% 2.73% 2.69% 3.76%
2026/04/23 9.62% 2.39% 5.7% 3.37% 4.27% 4.37% 2.69% 2.55% 3.47% 3.36%
2026/04/24 7.05% 2.13% 6.06% 1.44% 4.12% 3.51% 2.2% 3.04% 4.57% 2.61%
2026/04/25 8.31% 8.3% 5.37% 2.57% 3.2% 2.97% 1.9% 2.36% 5.72% 3.02%
2026/04/26 8.06% 4.31% 5.59% 0.95% 5.04% 3.07% 2.67% 1.84% 4.61% 3.63%
2026/04/27 6.7% 7.48% 6.03% 3.46% 3.99% 3.5% 2.64% 2.59% 2.47% 3.01%
2026/04/28 6.43% 10.89% 5.64% 1.29% 4.38% 3.89% 3.06% 2.34% 2.14% 2.19%
2026/04/29 6.87% 8.07% 5.76% 4.49% 4.05% 3.1% 2.22% 2.56% 3.69% 2.41%
2026/04/30 6.57% 6.53% 5.5% 4.76% 4.37% 3.82% 3.16% 2.45% 2.34% 0.85%
  • ocado.com
  • marksandspencer.com
  • amazon.co.uk
  • moonpig.com
  • hollandandbarrett.com
  • bloomandwild.com
  • myprotein.com
  • waitrose.com
  • just-eat.co.uk
  • sainsburys.co.uk

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Ocado’s impression share peaked mid-month at 12.35%, then declined to 6.57%. Marks & Spencer surged late April, reaching 10.89%. Amazon maintained steady growth, while Moonpig and Holland & Barrett showed fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food - Last month
  1. 1
    Beefeater | Steak Restaurant https://www.beefeater.co.uk › book

    Restaurant In Edinburgh — Great flavours, welcoming spaces, and something for every appetite and occasion. Feel-good food at prices you'll love. Tuck into your classic favourites...

  2. 2
    Just Eat https://www.just-eat.co.uk

    Order Takeaway Online — Freshly Cooked From Your Favourite London Restaurants. Order With Just Eat. Forget Coming...

  3. 3
    Ocado Online Groceries https://www.ocado.com › ocado › groceries

    Grocery delivery with a smile — 25% off your 1st £60 shop + free deliveries. Max reward: £20. Full terms at ocado.com.

  4. 4
    Sainsbury's Groceries Online - Home Delivery at Sainsbury's https://www.sainsburys.co.uk › grocery_online › sainsburys

    Purchase our top offers every week. Spend less and eat better at Sainsbury's

  5. 5
    Get £10 Off Your First Order - Track Your Order, Real-Time https://www.ubereats.com

    £10 Off Your First Order Of £25 Or More. Use Code: UK36J1W. Terms and Fees Apply. Ordering Food For Delivery Has Never Been Easier. Use The Uber Eats...

Copyright © Adthena. All rights reserved.

In the bustling world of PPC, Beefeater entices with feel-good food and welcoming spaces, while Just Eat simplifies takeaway from London’s favorites. Ocado offers a smile with grocery savings, Sainsbury’s promotes weekly top offers, and Uber Eats tempts with a £10 discount.

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