UK Retail Grocery and Food - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – UK

Google AI Overview visibility for Retail Grocery and Food UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.7980638797
74.2019361203
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 18%
Navigational 4%
Seasonal 3%
Local 3%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 UK Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ocado.com 8.53
sainsburys.co.uk 7.8
just-eat.co.uk 5.54
moonpig.com 5.39
tesco.com 4.63
wowcher.co.uk 3.89
amazon.co.uk 3.51
myprotein.com 3.45
huel.com 3.04
iceland.co.uk 2.81
others 51.41
  • ocado.com - 8.53%
  • sainsburys.co.uk - 7.8%
  • just-eat.co.uk - 5.54%
  • moonpig.com - 5.39%
  • tesco.com - 4.63%
  • wowcher.co.uk - 3.89%
  • amazon.co.uk - 3.51%
  • myprotein.com - 3.45%
  • huel.com - 3.04%
  • iceland.co.uk - 2.81%
  • others - 51.41%

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In the competitive landscape of Google PPC, Ocado leads with 8.53% click share, closely followed by Sainsbury’s at 7.8%. Meanwhile, ‘others’ dominate with a significant 51.41% share.

Market Exposure

Share of Spend for the top 10 UK Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bloomandwild.com ocado.com moonpig.com interflora.co.uk amazon.co.uk huel.com nespresso.com just-eat.co.uk theproteinworks.com myprotein.com
2026/08/01 7.86% 3.98% 7.6% 3.88% 2.76% 3.9% 1.95% 1.5% 2.54% 2.84%
2026/08/02 10.66% 3.96% 5.98% 3.52% 3.19% 4.32% 2.05% 1.58% 2.91% 3.11%
2026/08/03 6.81% 4.83% 6.22% 3.77% 2.94% 3.7% 2.32% 0.65% 2.81% 2.3%
2026/08/04 8.69% 4.48% 3.95% 4.75% 2.7% 2.17% 1.97% 2.14% 1.91% 1.99%
2026/08/05 9.92% 4.6% 4.43% 4.11% 3.95% 3.45% 2.41% 2.39% 2.77% 1.96%
2026/08/06 8.91% 5.55% 2.55% 4% 4.2% 3.2% 2.11% 2.22% 3.47% 2.55%
2026/08/07 9.2% 4.86% 5.03% 3.42% 3.84% 3.17% 2.67% 2.01% 3.19% 2.94%
2026/08/08 11.12% 4.9% 1.22% 4.21% 3.37% 2.51% 2.7% 1.74% 3.06% 1.49%
2026/08/09 9.85% 3.89% 3.72% 2.65% 3.4% 2.74% 2.01% 0.87% 4.56% 2.78%
2026/08/10 10.01% 4.33% 3.16% 3.58% 3.69% 1.96% 2.09% 1.75% 3.18% 2.51%
2026/08/11 9.98% 4.72% 2.39% 3.16% 4.8% 2.59% 1.66% 1.71% 4.62% 1.69%
2026/08/12 6.7% 4.57% 4.84% 3.22% 4.26% 3.54% 2.51% 2.67% 3.41% 1.87%
2026/08/13 4.97% 4.67% 3.27% 4.96% 4.79% 2.92% 2.47% 1.53% 3% 1.96%
2026/08/14 5.75% 4.52% 3.38% 6.36% 3.69% 2.66% 2.27% 2.13% 3.46% 2.31%
2026/08/15 6.64% 4.83% 5.96% 4.65% 4.59% 3.24% 2.66% 1.88% 3.62% 1.88%
2026/08/16 7.56% 4.92% 3.83% 3.88% 4.32% 3.58% 2.59% 2.52% 4.27% 3.25%
2026/08/17 5.63% 5.58% 2.98% 5.08% 4.34% 3.4% 2.51% 3.12% 4.61% 2.96%
2026/08/18 5.56% 4.98% 4.42% 4.84% 3.67% 3.57% 2.78% 3.61% 4.33% 2.64%
2026/08/19 5.72% 4.42% 4.03% 6.2% 4.19% 3.29% 3.44% 4.54% 4.16% 3.21%
2026/08/20 6.29% 4.54% 3.26% 5.61% 3.81% 4.64% 2.8% 3.03% 4.21% 2.76%
2026/08/21 6.4% 4.56% 2.77% 5.67% 3.31% 3.39% 3.62% 3.42% 3.53% 3.04%
2026/08/22 5.8% 4.76% 3.93% 5.7% 4.28% 3.17% 2.76% 2.72% 3.61% 3.38%
2026/08/23 6.72% 4.58% 2.54% 5.14% 4.85% 2.89% 3.16% 3% 3.26% 2.05%
2026/08/24 9.17% 4.45% 2.16% 4.45% 4.98% 3.35% 3.13% 2.61% 3.2% 2.52%
2026/08/25 5.84% 4.08% 4.23% 5.49% 4.11% 2.54% 3.03% 1.63% 2.38% 1.82%
2026/08/26 6.03% 4.36% 4.14% 5.67% 4.16% 2.3% 2.67% 3.82% 2% 2.24%
2026/08/27 6.31% 4.54% 4.18% 5.03% 3.98% 2.77% 1.85% 1.96% 2.46% 2.48%
2026/08/28 9.15% 4.82% 4.5% 4.2% 3.58% 2.88% 2.64% 2.9% 2.76% 2.24%
2026/08/29 8.88% 5.14% 5.37% 4.04% 3.56% 3.58% 2.92% 3.83% 2.45% 2.87%
2026/08/30 9.81% 4.98% 4.18% 4.17% 3.65% 3.27% 2.31% 2.4% 2.81% 2.67%
2026/08/31 9.75% 4.96% 3.93% 3.87% 3.39% 3.34% 3.3% 3.15% 2.8% 2.74%
  • bloomandwild.com
  • ocado.com
  • moonpig.com
  • interflora.co.uk
  • amazon.co.uk
  • huel.com
  • nespresso.com
  • just-eat.co.uk
  • theproteinworks.com
  • myprotein.com

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In August 2026, Bloomandwild.com led with fluctuating spend, peaking mid-month. Ocado.com maintained steady growth, while Moonpig.com saw a decline. Interflora.co.uk and Amazon.co.uk showed consistent performance. The month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for UK Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 1719
2026/08/02 1726
2026/08/03 1708
2026/08/04 1716
2026/08/05 1758
2026/08/06 1699
2026/08/07 1615
2026/08/08 1545
2026/08/09 1604
2026/08/10 1599
2026/08/11 1609
2026/08/12 1697
2026/08/13 1740
2026/08/14 1686
2026/08/15 1685
2026/08/16 1646
2026/08/17 1634
2026/08/18 1626
2026/08/19 1601
2026/08/20 1642
2026/08/21 1649
2026/08/22 1651
2026/08/23 1662
2026/08/24 1621
2026/08/25 1733
2026/08/26 1739
2026/08/27 1749
2026/08/28 1708
2026/08/29 1613
2026/08/30 1666
2026/08/31 1640

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August saw fluctuating advertiser numbers, peaking at 1,758 on the 5th, dipping to 1,545 on the 8th, and closing at 1,640.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
just-eat.co.uk 1.62%
sainsburys.co.uk 1.1%
marksandspencer.com 0.54%
huel.com 0.51%
myprotein.com 0.44%
bloomandwild.com -0.26%
theproteinworks.com -0.26%
deliveroo.co.uk -0.45%
ocado.com -0.68%
hotelchocolat.com -1.79%

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In the past month, Just Eat and Sainsbury’s surged in click share, gaining 1.62% and 1.1% respectively. Meanwhile, Hotel Chocolat experienced the largest decline, dropping by 1.79%.

Campaign Efficiency

UK Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ocado.com amazon.co.uk sainsburys.co.uk bloomandwild.com just-eat.co.uk huel.com hollandandbarrett.com tesco.com theproteinworks.com deliveroo.co.uk
2026/08/01 6.16% 4.9% 3.76% 2.77% 1.83% 3.94% 3.31% 2.32% 2.11% 1.03%
2026/08/02 6.22% 5.09% 1.45% 4.09% 1.79% 4.55% 4.37% 2.34% 2.44% 1.44%
2026/08/03 6.97% 4.91% 3.96% 2.75% 0.92% 3.72% 3.88% 2.33% 2.1% 1.11%
2026/08/04 6.54% 3.74% 2.4% 3.48% 3.01% 2.1% 2.69% 2.31% 1.55% 4.49%
2026/08/05 5.87% 5.43% 3.75% 3.81% 3.54% 3.47% 3.15% 3.68% 2.44% 2.39%
2026/08/06 7.12% 5.45% 4.76% 3.05% 2.62% 3.01% 3.99% 2.45% 2.9% 2.54%
2026/08/07 7% 5.12% 2.81% 3.35% 2.65% 3.04% 3.2% 1.95% 2.81% 1.34%
2026/08/08 6.53% 5.63% 2.93% 3.73% 2.05% 2.36% 3.04% 2.65% 2.39% 1.93%
2026/08/09 4.81% 5.52% 3.69% 3.19% 1.08% 2.73% 2.64% 2.81% 3.68% 0.41%
2026/08/10 5.73% 4.96% 7.05% 3.63% 2.27% 1.79% 1.45% 2.86% 2.78% 3.48%
2026/08/11 6% 6.12% 4.93% 3.49% 1.99% 2.38% 2% 2.87% 4.05% 2.98%
2026/08/12 5.92% 5.17% 3.8% 2.47% 3.08% 3.34% 1.97% 2.57% 2.6% 6.73%
2026/08/13 5.75% 5.67% 3.87% 2.05% 1.87% 2.46% 1.86% 2.61% 2.35% 4.64%
2026/08/14 6.39% 4.63% 3.88% 2.06% 2.73% 2.35% 1.95% 3.9% 2.81% 3.91%
2026/08/15 6.89% 5.93% 2.43% 2.34% 2.17% 2.95% 2.39% 3.03% 3.29% 3.41%
2026/08/16 6.51% 5.53% 3.6% 3.02% 3.17% 3.61% 2.11% 3.95% 3.73% 3.02%
2026/08/17 7.45% 5.65% 2.1% 2.15% 3.98% 2.97% 2% 3.05% 3.7% 2.29%
2026/08/18 6.97% 4.86% 4.32% 2.21% 4.43% 3.28% 1.94% 2.5% 3.79% 1.95%
2026/08/19 6.19% 5.58% 1.76% 2% 6.16% 3.07% 2% 2.37% 3.37% 2.77%
2026/08/20 6.6% 5.05% 3.98% 2.35% 4.56% 4.58% 1.97% 2.47% 3.4% 2.16%
2026/08/21 7.21% 4.72% 3.83% 2.41% 4.85% 3.3% 2.15% 2.42% 3.14% 1.15%
2026/08/22 6.97% 5.66% 3.68% 2.29% 3.66% 2.96% 2.4% 2.24% 3.01% 0.81%
2026/08/23 6.42% 6.48% 4.04% 2.46% 4.33% 2.54% 2.02% 2.65% 2.73% 1.77%
2026/08/24 6.39% 6.57% 4.8% 3% 3.9% 3.24% 2.87% 2.62% 2.74% 0.81%
2026/08/25 5.26% 5.06% 3.36% 2.12% 1.74% 2.45% 2.04% 2.52% 1.9% 5.17%
2026/08/26 6.08% 5.38% 3.47% 2.22% 5.24% 2.14% 1.96% 3.19% 1.9% 2.47%
2026/08/27 6.1% 5.5% 4.32% 2.35% 2.53% 2.65% 1.96% 2.64% 1.97% 3.15%
2026/08/28 6.8% 4.43% 4.52% 3.53% 3.61% 2.75% 1.97% 3.27% 2.15% 2.24%
2026/08/29 7.42% 4.59% 3.53% 3.36% 4.71% 3.75% 2.41% 2.52% 2.15% 3.19%
2026/08/30 6.9% 4.96% 3.6% 3.9% 2.94% 3.11% 3.05% 2.47% 2.24% 1.32%
2026/08/31 7.1% 4.29% 4.15% 3.74% 3.63% 3.42% 3.04% 2.39% 2.3% 1.5%
  • ocado.com
  • amazon.co.uk
  • sainsburys.co.uk
  • bloomandwild.com
  • just-eat.co.uk
  • huel.com
  • hollandandbarrett.com
  • tesco.com
  • theproteinworks.com
  • deliveroo.co.uk

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In August 2026, Ocado’s impression share fluctuated, peaking at 7.45% on the 17th. Amazon’s share varied, reaching 6.57% on the 24th. Sainsbury’s saw a notable spike to 7.05% on the 10th. Bloom & Wild’s share remained steady, while Just Eat peaked at 6.16% on the 19th. Huel’s share was consistent, with a slight rise at month’s end. Holland & Barrett’s share was stable, with a slight increase. Tesco’s share remained steady, while The Protein Works saw minor fluctuations. Deliveroo’s share peaked at 6.73% on the 12th. The month concluded with Ocado leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food - Last month
  1. 1
    Amazon Groceries Online | Same-Day Delivery To Your Door https://www.amazon.co.uk/

    Amazon Fresh, Morrisons, Co-op and Iceland. Find out who's available in your postcode. Discover a wide range of household essentials, fresh produce, top brands & special offers. Amazon's fastest delivery. National Grocery Delivery. Fresh Produce.

  2. 2
    Get Your Groceries In Minutes | Place Your Grocery Order Now https://www.deliveroo.co.uk › grocery › delivery

    From fruit and veg to household essentials, Deliveroo has you covered. Shop stress-free with groceries delivered straight to your door. Groceries delivery. Delivered to your door. No need to book a slot. Fast delivery. Find Delicious Discounts.

  3. 3
    Wake Up To Milk & More | 50% Off With Code SUMMER50 https://www.milkandmore.co.uk › summer50

    Milk & More Is The UK's Original Milk Round: 28k Reviews, Glass Bottles Returned & Reused. Order before 9pm & Your Friendly Neighbourhood...

  4. 4
    Ocado Online Groceries https://www.ocado.com › ocado › groceries

    Grocery delivery with a smile — 25% off your 1st £60 shop + free deliveries. Max reward: £20. Full terms at ocado.com. Shop fresh produce, international cuisine, the best of M&S...

  5. 5
    Sainsbury's Groceries Online | Home Delivery at Sainsbury's https://www.sainsburys.co.uk › grocery_online › sainsburys

    Purchase our top offers every week. Spend less and eat better at Sainsbury's. Get high value deals...

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In the competitive landscape of online grocery delivery, Amazon.co.uk leads with its promise of same-day delivery and a vast selection of essentials. Deliveroo.co.uk emphasizes speed and convenience, offering groceries in minutes without booking slots. Milkandmore.co.uk charms with nostalgia, promoting eco-friendly glass bottle returns. Ocado.com entices with discounts and a diverse range, while Sainsbury’s focuses on weekly deals for budget-conscious shoppers. Each ad highlights unique selling points, from speed and convenience to sustainability and savings.

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