Market Exposure
Share of Clicks for top 10 UK Retail Grocery and Food brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| ocado.com | 8.49 |
| waitrose.com | 5.13 |
| sainsburys.co.uk | 4.79 |
| moonpig.com | 4.03 |
| marksandspencer.com | 3.81 |
| just-eat.co.uk | 3.71 |
| amazon.co.uk | 3.31 |
| deliveroo.co.uk | 3.07 |
| hollandandbarrett.com | 2.7 |
| bloomandwild.com | 2.66 |
| others | 58.3 |
- ocado.com - 8.49%
- waitrose.com - 5.13%
- sainsburys.co.uk - 4.79%
- moonpig.com - 4.03%
- marksandspencer.com - 3.81%
- just-eat.co.uk - 3.71%
- amazon.co.uk - 3.31%
- deliveroo.co.uk - 3.07%
- hollandandbarrett.com - 2.7%
- bloomandwild.com - 2.66%
- others - 58.3%
Copyright © Adthena. All rights reserved.
Ocado leads with 8.49% click share, while ‘others’ dominate at 58.3%. Waitrose follows at 5.13%, with Sainsbury’s at 4.79%.
Market Exposure
Share of Spend for the top 10 UK Retail Grocery and Food brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | sainsburys.co.uk | ocado.com | waitrose.com | just-eat.co.uk | deliveroo.co.uk | amazon.co.uk | bloomandwild.com | interflora.co.uk | asda.com | hollandandbarrett.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 2.26% | 7.99% | 5.73% | 4.03% | 2.44% | 4.28% | 3.77% | 2.89% | 2.93% | 2.82% |
| 2025/10/02 | 2.79% | 8.29% | 5.21% | 4.74% | 2.3% | 4.28% | 3.43% | 3.03% | 2.88% | 2.5% |
| 2025/10/03 | 4.17% | 10.15% | 3.53% | 4.02% | 4.28% | 3.22% | 3.17% | 3.37% | 1.69% | 2.26% |
| 2025/10/04 | 5.55% | 10.94% | 2.8% | 4.57% | 3.05% | 3.93% | 1.9% | 4.12% | 2.31% | 2.68% |
| 2025/10/05 | 3.21% | 10.5% | 2.23% | 1.99% | 3.95% | 4.66% | 2.49% | 3.6% | 3.06% | 2.67% |
| 2025/10/06 | 2.97% | 9.43% | 2.82% | 2.32% | 3.18% | 4.84% | 3.57% | 3.48% | 2.83% | 2.65% |
| 2025/10/07 | 2.77% | 9.29% | 3.62% | 5.17% | 2.38% | 6.39% | 4.24% | 3.25% | 2.53% | 2.55% |
| 2025/10/08 | 5.83% | 8.76% | 4.12% | 3.35% | 3.64% | 3.1% | 4.16% | 4.16% | 2.04% | 2.46% |
| 2025/10/09 | 4.27% | 9.02% | 5.08% | 1.07% | 2.76% | 3.36% | 4.18% | 3.24% | 2.24% | 3.15% |
| 2025/10/10 | 1.93% | 9.55% | 5.66% | 3.58% | 4.33% | 3.01% | 3.68% | 3.49% | 2.14% | 2.93% |
| 2025/10/11 | 4.41% | 11.65% | 4.76% | 3.04% | 3.64% | 2.39% | 2.25% | 2.42% | 2.29% | 2.85% |
| 2025/10/12 | 2.49% | 10.02% | 4.46% | 4.29% | 4.48% | 2.53% | 2.58% | 2.29% | 2.52% | 2.96% |
| 2025/10/13 | 5.04% | 10.04% | 4.37% | 1.78% | 3.12% | 2.22% | 3.37% | 3.16% | 2.92% | 3.12% |
| 2025/10/14 | 4.38% | 8.52% | 5.41% | 3.96% | 3.91% | 2.21% | 3.98% | 4.37% | 3.09% | 2.31% |
| 2025/10/15 | 2.63% | 8.72% | 5.56% | 2.93% | 2.8% | 2.63% | 4.41% | 4.4% | 2.75% | 2.7% |
| 2025/10/16 | 4.32% | 8.69% | 5.76% | 1.95% | 2.91% | 2.14% | 4.4% | 4.73% | 2.48% | 2.53% |
| 2025/10/17 | 2.55% | 9.48% | 6.11% | 3% | 3.24% | 2.34% | 3.68% | 4.07% | 2.13% | 3.29% |
| 2025/10/18 | 4.96% | 8.53% | 6.32% | 2.42% | 3.61% | 2.64% | 1.75% | 2.51% | 1.78% | 2.93% |
| 2025/10/19 | 6.63% | 7.54% | 5.44% | 3.62% | 3.17% | 3.64% | 2.96% | 2.41% | 1.74% | 3.07% |
| 2025/10/20 | 7.6% | 7% | 5.54% | 2.04% | 2.78% | 3.93% | 3.75% | 3.18% | 2.25% | 2.93% |
| 2025/10/21 | 3.78% | 7.26% | 5.82% | 3.53% | 2.3% | 4.05% | 3.66% | 3.51% | 2.57% | 2.65% |
| 2025/10/22 | 4.7% | 8.7% | 6.38% | 3.47% | 2.64% | 3.05% | 3.73% | 3.62% | 2.19% | 2.76% |
| 2025/10/23 | 3.61% | 8.11% | 6.73% | 2.82% | 3.29% | 2.92% | 3.81% | 4.55% | 2.02% | 3.18% |
| 2025/10/24 | 5.8% | 10.3% | 6.46% | 3.38% | 3.95% | 2.58% | 3.5% | 3.92% | 2.12% | 2.37% |
| 2025/10/25 | 5.61% | 10.73% | 5.98% | 2.68% | 3.73% | 3.07% | 2.45% | 1.97% | 2.72% | 3.12% |
| 2025/10/26 | 7.63% | 12.04% | 6.41% | 3.29% | 3.13% | 2.85% | 2.86% | 1.92% | 2.08% | 2.49% |
| 2025/10/27 | 5.82% | 11.67% | 5.99% | 2.35% | 3.05% | 2.8% | 3.58% | 3.18% | 2.5% | 2.54% |
| 2025/10/28 | 7.21% | 10.49% | 5.48% | 4.11% | 3.69% | 2.2% | 3.69% | 2.6% | 2.05% | 2.51% |
| 2025/10/29 | 5.27% | 9.65% | 6.64% | 4.56% | 4.44% | 2.22% | 4.03% | 2.3% | 2.6% | 2.81% |
| 2025/10/30 | 6.94% | 10.71% | 5.76% | 5.28% | 3.81% | 3.72% | 3.72% | 1.91% | 2.01% | 2.5% |
| 2025/10/31 | 11.12% | 9.33% | 6.68% | 4.59% | 3.68% | 3.09% | 2.75% | 2.55% | 2.5% | 2.05% |
- sainsburys.co.uk
- ocado.com
- waitrose.com
- just-eat.co.uk
- deliveroo.co.uk
- amazon.co.uk
- bloomandwild.com
- interflora.co.uk
- asda.com
- hollandandbarrett.com
Copyright © Adthena. All rights reserved.
In October 2025, Ocado led PPC spend, peaking at 12.04 on the 26th. Sainsbury’s surged to 11.12 on the 31st. Waitrose and Just Eat showed steady growth, while Amazon fluctuated. The month ended with dynamic shifts.
Market Exposure
Competitor Count for UK Retail Grocery and Food
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 1971 |
| 2025/10/02 | 1928 |
| 2025/10/03 | 1916 |
| 2025/10/04 | 1883 |
| 2025/10/05 | 1950 |
| 2025/10/06 | 1964 |
| 2025/10/07 | 1949 |
| 2025/10/08 | 1975 |
| 2025/10/09 | 2017 |
| 2025/10/10 | 2028 |
| 2025/10/11 | 1977 |
| 2025/10/12 | 1949 |
| 2025/10/13 | 2004 |
| 2025/10/14 | 2024 |
| 2025/10/15 | 2037 |
| 2025/10/16 | 2036 |
| 2025/10/17 | 2076 |
| 2025/10/18 | 2071 |
| 2025/10/19 | 2016 |
| 2025/10/20 | 2001 |
| 2025/10/21 | 1983 |
| 2025/10/22 | 1943 |
| 2025/10/23 | 1996 |
| 2025/10/24 | 1961 |
| 2025/10/25 | 1933 |
| 2025/10/26 | 1886 |
| 2025/10/27 | 1840 |
| 2025/10/28 | 1868 |
| 2025/10/29 | 1873 |
| 2025/10/30 | 1829 |
| 2025/10/31 | 1850 |
Copyright © Adthena. All rights reserved.
October began with 1,971 advertisers, peaking mid-month at 2,076. A decline followed, ending with 1,850.
