Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 25.7980638797 |
| 74.2019361203 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 26 |
| 74 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ocado.com | 8.53 |
| sainsburys.co.uk | 7.8 |
| just-eat.co.uk | 5.54 |
| moonpig.com | 5.39 |
| tesco.com | 4.63 |
| wowcher.co.uk | 3.89 |
| amazon.co.uk | 3.51 |
| myprotein.com | 3.45 |
| huel.com | 3.04 |
| iceland.co.uk | 2.81 |
| others | 51.41 |
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In the competitive landscape of Google PPC, Ocado leads with 8.53% click share, closely followed by Sainsbury’s at 7.8%. Meanwhile, ‘others’ dominate with a significant 51.41% share.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bloomandwild.com | ocado.com | moonpig.com | interflora.co.uk | amazon.co.uk | huel.com | nespresso.com | just-eat.co.uk | theproteinworks.com | myprotein.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 7.86% | 3.98% | 7.6% | 3.88% | 2.76% | 3.9% | 1.95% | 1.5% | 2.54% | 2.84% |
| 2026/08/02 | 10.66% | 3.96% | 5.98% | 3.52% | 3.19% | 4.32% | 2.05% | 1.58% | 2.91% | 3.11% |
| 2026/08/03 | 6.81% | 4.83% | 6.22% | 3.77% | 2.94% | 3.7% | 2.32% | 0.65% | 2.81% | 2.3% |
| 2026/08/04 | 8.69% | 4.48% | 3.95% | 4.75% | 2.7% | 2.17% | 1.97% | 2.14% | 1.91% | 1.99% |
| 2026/08/05 | 9.92% | 4.6% | 4.43% | 4.11% | 3.95% | 3.45% | 2.41% | 2.39% | 2.77% | 1.96% |
| 2026/08/06 | 8.91% | 5.55% | 2.55% | 4% | 4.2% | 3.2% | 2.11% | 2.22% | 3.47% | 2.55% |
| 2026/08/07 | 9.2% | 4.86% | 5.03% | 3.42% | 3.84% | 3.17% | 2.67% | 2.01% | 3.19% | 2.94% |
| 2026/08/08 | 11.12% | 4.9% | 1.22% | 4.21% | 3.37% | 2.51% | 2.7% | 1.74% | 3.06% | 1.49% |
| 2026/08/09 | 9.85% | 3.89% | 3.72% | 2.65% | 3.4% | 2.74% | 2.01% | 0.87% | 4.56% | 2.78% |
| 2026/08/10 | 10.01% | 4.33% | 3.16% | 3.58% | 3.69% | 1.96% | 2.09% | 1.75% | 3.18% | 2.51% |
| 2026/08/11 | 9.98% | 4.72% | 2.39% | 3.16% | 4.8% | 2.59% | 1.66% | 1.71% | 4.62% | 1.69% |
| 2026/08/12 | 6.7% | 4.57% | 4.84% | 3.22% | 4.26% | 3.54% | 2.51% | 2.67% | 3.41% | 1.87% |
| 2026/08/13 | 4.97% | 4.67% | 3.27% | 4.96% | 4.79% | 2.92% | 2.47% | 1.53% | 3% | 1.96% |
| 2026/08/14 | 5.75% | 4.52% | 3.38% | 6.36% | 3.69% | 2.66% | 2.27% | 2.13% | 3.46% | 2.31% |
| 2026/08/15 | 6.64% | 4.83% | 5.96% | 4.65% | 4.59% | 3.24% | 2.66% | 1.88% | 3.62% | 1.88% |
| 2026/08/16 | 7.56% | 4.92% | 3.83% | 3.88% | 4.32% | 3.58% | 2.59% | 2.52% | 4.27% | 3.25% |
| 2026/08/17 | 5.63% | 5.58% | 2.98% | 5.08% | 4.34% | 3.4% | 2.51% | 3.12% | 4.61% | 2.96% |
| 2026/08/18 | 5.56% | 4.98% | 4.42% | 4.84% | 3.67% | 3.57% | 2.78% | 3.61% | 4.33% | 2.64% |
| 2026/08/19 | 5.72% | 4.42% | 4.03% | 6.2% | 4.19% | 3.29% | 3.44% | 4.54% | 4.16% | 3.21% |
| 2026/08/20 | 6.29% | 4.54% | 3.26% | 5.61% | 3.81% | 4.64% | 2.8% | 3.03% | 4.21% | 2.76% |
| 2026/08/21 | 6.4% | 4.56% | 2.77% | 5.67% | 3.31% | 3.39% | 3.62% | 3.42% | 3.53% | 3.04% |
| 2026/08/22 | 5.8% | 4.76% | 3.93% | 5.7% | 4.28% | 3.17% | 2.76% | 2.72% | 3.61% | 3.38% |
| 2026/08/23 | 6.72% | 4.58% | 2.54% | 5.14% | 4.85% | 2.89% | 3.16% | 3% | 3.26% | 2.05% |
| 2026/08/24 | 9.17% | 4.45% | 2.16% | 4.45% | 4.98% | 3.35% | 3.13% | 2.61% | 3.2% | 2.52% |
| 2026/08/25 | 5.84% | 4.08% | 4.23% | 5.49% | 4.11% | 2.54% | 3.03% | 1.63% | 2.38% | 1.82% |
| 2026/08/26 | 6.03% | 4.36% | 4.14% | 5.67% | 4.16% | 2.3% | 2.67% | 3.82% | 2% | 2.24% |
| 2026/08/27 | 6.31% | 4.54% | 4.18% | 5.03% | 3.98% | 2.77% | 1.85% | 1.96% | 2.46% | 2.48% |
| 2026/08/28 | 9.15% | 4.82% | 4.5% | 4.2% | 3.58% | 2.88% | 2.64% | 2.9% | 2.76% | 2.24% |
| 2026/08/29 | 8.88% | 5.14% | 5.37% | 4.04% | 3.56% | 3.58% | 2.92% | 3.83% | 2.45% | 2.87% |
| 2026/08/30 | 9.81% | 4.98% | 4.18% | 4.17% | 3.65% | 3.27% | 2.31% | 2.4% | 2.81% | 2.67% |
| 2026/08/31 | 9.75% | 4.96% | 3.93% | 3.87% | 3.39% | 3.34% | 3.3% | 3.15% | 2.8% | 2.74% |
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In August 2026, Bloomandwild.com led with fluctuating spend, peaking mid-month. Ocado.com maintained steady growth, while Moonpig.com saw a decline. Interflora.co.uk and Amazon.co.uk showed consistent performance. The month ended with diverse trends across advertisers.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1719 |
| 2026/08/02 | 1726 |
| 2026/08/03 | 1708 |
| 2026/08/04 | 1716 |
| 2026/08/05 | 1758 |
| 2026/08/06 | 1699 |
| 2026/08/07 | 1615 |
| 2026/08/08 | 1545 |
| 2026/08/09 | 1604 |
| 2026/08/10 | 1599 |
| 2026/08/11 | 1609 |
| 2026/08/12 | 1697 |
| 2026/08/13 | 1740 |
| 2026/08/14 | 1686 |
| 2026/08/15 | 1685 |
| 2026/08/16 | 1646 |
| 2026/08/17 | 1634 |
| 2026/08/18 | 1626 |
| 2026/08/19 | 1601 |
| 2026/08/20 | 1642 |
| 2026/08/21 | 1649 |
| 2026/08/22 | 1651 |
| 2026/08/23 | 1662 |
| 2026/08/24 | 1621 |
| 2026/08/25 | 1733 |
| 2026/08/26 | 1739 |
| 2026/08/27 | 1749 |
| 2026/08/28 | 1708 |
| 2026/08/29 | 1613 |
| 2026/08/30 | 1666 |
| 2026/08/31 | 1640 |
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August saw fluctuating advertiser numbers, peaking at 1,758 on the 5th, dipping to 1,545 on the 8th, and closing at 1,640.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, Just Eat and Sainsbury’s surged in click share, gaining 1.62% and 1.1% respectively. Meanwhile, Hotel Chocolat experienced the largest decline, dropping by 1.79%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | ocado.com | amazon.co.uk | sainsburys.co.uk | bloomandwild.com | just-eat.co.uk | huel.com | hollandandbarrett.com | tesco.com | theproteinworks.com | deliveroo.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 6.16% | 4.9% | 3.76% | 2.77% | 1.83% | 3.94% | 3.31% | 2.32% | 2.11% | 1.03% |
| 2026/08/02 | 6.22% | 5.09% | 1.45% | 4.09% | 1.79% | 4.55% | 4.37% | 2.34% | 2.44% | 1.44% |
| 2026/08/03 | 6.97% | 4.91% | 3.96% | 2.75% | 0.92% | 3.72% | 3.88% | 2.33% | 2.1% | 1.11% |
| 2026/08/04 | 6.54% | 3.74% | 2.4% | 3.48% | 3.01% | 2.1% | 2.69% | 2.31% | 1.55% | 4.49% |
| 2026/08/05 | 5.87% | 5.43% | 3.75% | 3.81% | 3.54% | 3.47% | 3.15% | 3.68% | 2.44% | 2.39% |
| 2026/08/06 | 7.12% | 5.45% | 4.76% | 3.05% | 2.62% | 3.01% | 3.99% | 2.45% | 2.9% | 2.54% |
| 2026/08/07 | 7% | 5.12% | 2.81% | 3.35% | 2.65% | 3.04% | 3.2% | 1.95% | 2.81% | 1.34% |
| 2026/08/08 | 6.53% | 5.63% | 2.93% | 3.73% | 2.05% | 2.36% | 3.04% | 2.65% | 2.39% | 1.93% |
| 2026/08/09 | 4.81% | 5.52% | 3.69% | 3.19% | 1.08% | 2.73% | 2.64% | 2.81% | 3.68% | 0.41% |
| 2026/08/10 | 5.73% | 4.96% | 7.05% | 3.63% | 2.27% | 1.79% | 1.45% | 2.86% | 2.78% | 3.48% |
| 2026/08/11 | 6% | 6.12% | 4.93% | 3.49% | 1.99% | 2.38% | 2% | 2.87% | 4.05% | 2.98% |
| 2026/08/12 | 5.92% | 5.17% | 3.8% | 2.47% | 3.08% | 3.34% | 1.97% | 2.57% | 2.6% | 6.73% |
| 2026/08/13 | 5.75% | 5.67% | 3.87% | 2.05% | 1.87% | 2.46% | 1.86% | 2.61% | 2.35% | 4.64% |
| 2026/08/14 | 6.39% | 4.63% | 3.88% | 2.06% | 2.73% | 2.35% | 1.95% | 3.9% | 2.81% | 3.91% |
| 2026/08/15 | 6.89% | 5.93% | 2.43% | 2.34% | 2.17% | 2.95% | 2.39% | 3.03% | 3.29% | 3.41% |
| 2026/08/16 | 6.51% | 5.53% | 3.6% | 3.02% | 3.17% | 3.61% | 2.11% | 3.95% | 3.73% | 3.02% |
| 2026/08/17 | 7.45% | 5.65% | 2.1% | 2.15% | 3.98% | 2.97% | 2% | 3.05% | 3.7% | 2.29% |
| 2026/08/18 | 6.97% | 4.86% | 4.32% | 2.21% | 4.43% | 3.28% | 1.94% | 2.5% | 3.79% | 1.95% |
| 2026/08/19 | 6.19% | 5.58% | 1.76% | 2% | 6.16% | 3.07% | 2% | 2.37% | 3.37% | 2.77% |
| 2026/08/20 | 6.6% | 5.05% | 3.98% | 2.35% | 4.56% | 4.58% | 1.97% | 2.47% | 3.4% | 2.16% |
| 2026/08/21 | 7.21% | 4.72% | 3.83% | 2.41% | 4.85% | 3.3% | 2.15% | 2.42% | 3.14% | 1.15% |
| 2026/08/22 | 6.97% | 5.66% | 3.68% | 2.29% | 3.66% | 2.96% | 2.4% | 2.24% | 3.01% | 0.81% |
| 2026/08/23 | 6.42% | 6.48% | 4.04% | 2.46% | 4.33% | 2.54% | 2.02% | 2.65% | 2.73% | 1.77% |
| 2026/08/24 | 6.39% | 6.57% | 4.8% | 3% | 3.9% | 3.24% | 2.87% | 2.62% | 2.74% | 0.81% |
| 2026/08/25 | 5.26% | 5.06% | 3.36% | 2.12% | 1.74% | 2.45% | 2.04% | 2.52% | 1.9% | 5.17% |
| 2026/08/26 | 6.08% | 5.38% | 3.47% | 2.22% | 5.24% | 2.14% | 1.96% | 3.19% | 1.9% | 2.47% |
| 2026/08/27 | 6.1% | 5.5% | 4.32% | 2.35% | 2.53% | 2.65% | 1.96% | 2.64% | 1.97% | 3.15% |
| 2026/08/28 | 6.8% | 4.43% | 4.52% | 3.53% | 3.61% | 2.75% | 1.97% | 3.27% | 2.15% | 2.24% |
| 2026/08/29 | 7.42% | 4.59% | 3.53% | 3.36% | 4.71% | 3.75% | 2.41% | 2.52% | 2.15% | 3.19% |
| 2026/08/30 | 6.9% | 4.96% | 3.6% | 3.9% | 2.94% | 3.11% | 3.05% | 2.47% | 2.24% | 1.32% |
| 2026/08/31 | 7.1% | 4.29% | 4.15% | 3.74% | 3.63% | 3.42% | 3.04% | 2.39% | 2.3% | 1.5% |
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In August 2026, Ocado’s impression share fluctuated, peaking at 7.45% on the 17th. Amazon’s share varied, reaching 6.57% on the 24th. Sainsbury’s saw a notable spike to 7.05% on the 10th. Bloom & Wild’s share remained steady, while Just Eat peaked at 6.16% on the 19th. Huel’s share was consistent, with a slight rise at month’s end. Holland & Barrett’s share was stable, with a slight increase. Tesco’s share remained steady, while The Protein Works saw minor fluctuations. Deliveroo’s share peaked at 6.73% on the 12th. The month concluded with Ocado leading.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Amazon Fresh, Morrisons, Co-op and Iceland. Find out who's available in your postcode. Discover a wide range of household essentials, fresh produce, top brands & special offers. Amazon's fastest delivery. National Grocery Delivery. Fresh Produce.
From fruit and veg to household essentials, Deliveroo has you covered. Shop stress-free with groceries delivered straight to your door. Groceries delivery. Delivered to your door. No need to book a slot. Fast delivery. Find Delicious Discounts.
Milk & More Is The UK's Original Milk Round: 28k Reviews, Glass Bottles Returned & Reused. Order before 9pm & Your Friendly Neighbourhood...
Grocery delivery with a smile — 25% off your 1st £60 shop + free deliveries. Max reward: £20. Full terms at ocado.com. Shop fresh produce, international cuisine, the best of M&S...
Purchase our top offers every week. Spend less and eat better at Sainsbury's. Get high value deals...
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In the competitive landscape of online grocery delivery, Amazon.co.uk leads with its promise of same-day delivery and a vast selection of essentials. Deliveroo.co.uk emphasizes speed and convenience, offering groceries in minutes without booking slots. Milkandmore.co.uk charms with nostalgia, promoting eco-friendly glass bottle returns. Ocado.com entices with discounts and a diverse range, while Sainsbury’s focuses on weekly deals for budget-conscious shoppers. Each ad highlights unique selling points, from speed and convenience to sustainability and savings.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Retail Grocery and Food August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Retail Grocery and Food August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Retail Grocery and Food August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The UK Retail Grocery and Food August 2026 Report aggregates data from across both device types and Google Shopping.
The UK Retail Grocery and Food August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.