UK Retail Grocery and Food - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – UK

Google AI Overview visibility for Retail Grocery and Food UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.7145634231
87.2854365769
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 17%
Navigational 2%
Seasonal 5%
Local 2%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sainsburys.co.uk 9.21
ocado.com 8.33
just-eat.co.uk 6.39
moonpig.com 4.12
amazon.co.uk 3.81
marksandspencer.com 3.78
myprotein.com 3.33
iceland.co.uk 2.44
tesco.com 2.1
hollandandbarrett.com 2.08
others 54.41
  • sainsburys.co.uk - 9.21%
  • ocado.com - 8.33%
  • just-eat.co.uk - 6.39%
  • moonpig.com - 4.12%
  • amazon.co.uk - 3.81%
  • marksandspencer.com - 3.78%
  • myprotein.com - 3.33%
  • iceland.co.uk - 2.44%
  • tesco.com - 2.1%
  • hollandandbarrett.com - 2.08%
  • others - 54.41%

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In the PPC landscape, ‘others’ dominate with 54.41% click share. Sainsbury’s leads individual advertisers at 9.21%, followed by Ocado at 8.33%. Just Eat captures 6.39%, while Moonpig holds 4.12%.

Market Exposure

Share of Spend for the top 10 UK Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date interflora.co.uk ocado.com bloomandwild.com amazon.co.uk theproteinworks.com deliveroo.co.uk hollandandbarrett.com moonpig.com just-eat.co.uk marksandspencer.com
2026/03/01 2.13% 6.35% 2.58% 4.22% 2.19% 3.51% 2.09% 1.74% 2.28% 4.3%
2026/03/02 3.47% 5.49% 2.68% 4.2% 2.39% 3.23% 2.29% 1.99% 0.6% 5.42%
2026/03/03 3.01% 6.44% 2.59% 3.92% 2.13% 3.79% 2.33% 1.8% 1.66% 5.3%
2026/03/04 3.07% 6.22% 3.12% 3.58% 2.18% 3.26% 2.24% 2.37% 1.5% 4.53%
2026/03/05 2.91% 6.75% 2.91% 3.99% 2.59% 2.39% 2.23% 2% 1.9% 3.8%
2026/03/06 3% 6.4% 3.53% 3.7% 1.87% 2.39% 2.01% 3.62% 1.12% 4.41%
2026/03/07 2.45% 6.28% 3.63% 3.52% 1.74% 4.62% 1.78% 2.29% 3.17% 3.8%
2026/03/08 1.85% 7.01% 2.42% 3.46% 1.62% 3.9% 1.54% 2.88% 3.11% 3.01%
2026/03/09 3.31% 5.89% 3.07% 3.5% 1.9% 2.86% 1.79% 2.59% 1.7% 3.96%
2026/03/10 2.7% 5.59% 1.88% 3.59% 2.18% 4.66% 1.9% 3.6% 3.22% 3.3%
2026/03/11 3.35% 6.05% 3.44% 3.68% 2.2% 3.31% 2.12% 4.26% 3.78% 3.77%
2026/03/12 3.7% 5.4% 4.32% 3.41% 2.36% 5.2% 2.41% 4.85% 2.09% 3.87%
2026/03/13 3.74% 4.61% 4.32% 4.38% 1.95% 3.48% 2.35% 6.2% 2.41% 4.55%
2026/03/14 1.92% 6.05% 0.72% 3.37% 2.5% 6.11% 3.74% 5.52% 4.29% 7.78%
2026/03/15 1.42% 6.08% 0.06% 3.61% 2.78% 5.03% 4.43% 5.73% 3.53% 7.7%
2026/03/16 5.22% 5.27% 0.05% 3.28% 2.6% 3.69% 3.11% 5.55% 3.51% 5.11%
2026/03/17 5.52% 5.17% 0.02% 3.78% 3.28% 2.67% 4.42% 4.72% 1.51% 3.85%
2026/03/18 7.23% 6.1% 0.07% 3.11% 3.38% 2.71% 3.27% 2.41% 1.36% 3.53%
2026/03/19 4.06% 5.71% 2.24% 2.94% 4.02% 3.55% 3.24% 3.02% 3.45% 2.27%
2026/03/20 4.24% 5.83% 3.58% 3.58% 4.15% 3.38% 2.96% 3.02% 5.28% 2.17%
2026/03/21 3.06% 7.31% 3.4% 4.89% 3.47% 5.06% 2.92% 2.75% 9.15% 1.8%
2026/03/22 3% 6.85% 3.5% 4.15% 2.67% 3.51% 2.16% 1.9% 5.28% 1.54%
2026/03/23 3.98% 5.95% 3.93% 3.81% 3.93% 2.31% 2.96% 3.53% 1.27% 1.88%
2026/03/24 5.5% 5.15% 0.02% 3.77% 3.27% 2.66% 4.41% 4.71% 1.5% 3.84%
2026/03/25 4.05% 6.98% 6.55% 3.31% 2.66% 3.22% 3.1% 2.67% 3.39% 1.53%
2026/03/26 3.46% 5.46% 5.37% 3.69% 3.15% 3.33% 3.52% 4.05% 4.91% 2.24%
2026/03/27 2.59% 5.64% 5.81% 4.42% 3.79% 2.92% 3.15% 4.27% 2.98% 1.65%
2026/03/28 1.3% 7.15% 5.26% 4.64% 3.47% 9.06% 2.86% 3.91% 5.09% 1.46%
2026/03/29 1.29% 5.3% 7.18% 5.45% 3.38% 8.56% 2.95% 1.76% 5.56% 1.57%
2026/03/30 4.01% 5.4% 5.09% 3.45% 3.26% 5.52% 2.9% 2.97% 1.59% 2.17%
2026/03/31 5.75% 4.84% 4.1% 4.02% 3.18% 3.17% 3.15% 2.91% 2.54% 2.45%
  • interflora.co.uk
  • ocado.com
  • bloomandwild.com
  • amazon.co.uk
  • theproteinworks.com
  • deliveroo.co.uk
  • hollandandbarrett.com
  • moonpig.com
  • just-eat.co.uk
  • marksandspencer.com

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In March 2026, Interflora’s PPC spend fluctuated, peaking mid-month. Ocado maintained a steady presence, while Bloom & Wild saw a late surge. Amazon’s spend was consistent, and Deliveroo spiked at month’s end.

Market Exposure

Competitor Count for UK Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1595
2026/03/02 1638
2026/03/03 1698
2026/03/04 1719
2026/03/05 1725
2026/03/06 1697
2026/03/07 1635
2026/03/08 1645
2026/03/09 1678
2026/03/10 1649
2026/03/11 1648
2026/03/12 1630
2026/03/13 1662
2026/03/14 1596
2026/03/15 1634
2026/03/16 1659
2026/03/17 1781
2026/03/18 1680
2026/03/19 1640
2026/03/20 1685
2026/03/21 1601
2026/03/22 1580
2026/03/23 1672
2026/03/24 1781
2026/03/25 1532
2026/03/26 1562
2026/03/27 1542
2026/03/28 1459
2026/03/29 1478
2026/03/30 1451
2026/03/31 1502

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March saw a dynamic shift in distinct advertisers, peaking at 1,781 on the 17th and 24th. The month concluded with a decline to 1,502, reflecting fluctuating engagement.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sainsburys.co.uk 12.27%
just-eat.co.uk 1.42%
hotelchocolat.com 0.98%
theproteinworks.com 0.35%
bloomandwild.com 0.29%
fortnumandmason.com -0.63%
majestic.co.uk -1.09%
moonpig.com -1.44%
marksandspencer.com -2.19%
morrisons.com -2.6%

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Sainsburys.co.uk surged with a 12.27% click share increase, while morrisons.com dropped by 2.6%. Just-eat.co.uk rose by 1.42%, contrasting marksandspencer.com’s 2.19% decline.

Campaign Efficiency

UK Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date sainsburys.co.uk amazon.co.uk ocado.com hollandandbarrett.com waitrose.com deliveroo.co.uk myprotein.com theproteinworks.com just-eat.co.uk marksandspencer.com
2026/03/01 0.82% 6.1% 7.84% 2.6% 2.75% 2.73% 1.59% 1.53% 2.2% 3.53%
2026/03/02 0.72% 6.39% 7.21% 3.18% 3.34% 2.79% 2.1% 1.68% 0.61% 4.23%
2026/03/03 2.16% 5.65% 7.55% 2.96% 3.54% 3.03% 1.68% 1.34% 2.86% 3.8%
2026/03/04 0.59% 5.39% 7.9% 2.99% 3.73% 2.57% 1.9% 1.49% 1.61% 3.27%
2026/03/05 0.63% 5.9% 8.13% 2.93% 3.54% 1.91% 2.27% 1.62% 2.26% 2.83%
2026/03/06 1.26% 5.4% 7.96% 2.71% 3.32% 2.11% 1.77% 1.29% 0.98% 3.17%
2026/03/07 0.69% 4.92% 7.82% 2.22% 2.74% 4.21% 1.08% 1.28% 3.5% 2.85%
2026/03/08 2.43% 4.47% 8.51% 1.89% 4.16% 3.33% 1.05% 1.03% 2.95% 2.31%
2026/03/09 0.67% 5.04% 7.66% 2.26% 4.4% 2.98% 1.47% 1.25% 1.57% 2.92%
2026/03/10 0.63% 5.57% 7.01% 2.33% 3.82% 3.8% 1.94% 1.62% 2.87% 2.63%
2026/03/11 0.62% 5.66% 7.68% 2.81% 3.89% 3.08% 1.18% 1.71% 4.2% 2.66%
2026/03/12 3.37% 5.02% 6.75% 3.03% 3.47% 4.71% 1.69% 1.73% 2.09% 2.75%
2026/03/13 2.58% 5.77% 5.46% 2.83% 2.43% 2.84% 1.18% 1.31% 2.44% 2.77%
2026/03/14 1.54% 4.88% 7.43% 5% 2.65% 6.44% 1.73% 1.8% 4.43% 4.46%
2026/03/15 3.65% 5.06% 7.11% 5.93% 3.81% 4.75% 1.58% 2.1% 3.56% 3.98%
2026/03/16 0.79% 5.28% 6.59% 4.69% 4.12% 3.47% 1.82% 1.95% 4.01% 3.46%
2026/03/17 0.86% 5.94% 6.53% 5.81% 5.1% 2.68% 2.4% 2.24% 1.71% 2.37%
2026/03/18 4.63% 4.38% 7.39% 4.5% 4.73% 2.43% 1.99% 2.33% 1.74% 2.25%
2026/03/19 2.85% 4.39% 6.91% 4.47% 4.41% 3.33% 1.91% 2.76% 3.46% 1.55%
2026/03/20 3.99% 5.47% 7.33% 4.13% 4.37% 3.04% 2.07% 2.94% 5.61% 2.05%
2026/03/21 1.29% 5.71% 8.74% 4.58% 2.9% 4.09% 1.3% 2.73% 9.37% 1.5%
2026/03/22 4.18% 5.42% 7.95% 3.31% 2.87% 2.74% 2.03% 2.3% 6.51% 1.25%
2026/03/23 2.17% 6.03% 7.04% 4.44% 3.73% 2.04% 3.06% 3.24% 1.46% 1.45%
2026/03/24 0.86% 5.94% 6.53% 5.81% 5.1% 2.68% 2.4% 2.24% 1.71% 2.37%
2026/03/25 12.5% 4.47% 8.01% 4.02% 2.92% 2.89% 2.49% 1.79% 3.07% 0.94%
2026/03/26 7.79% 5.65% 6.57% 4.9% 4.34% 2.38% 3% 2.09% 4.74% 1.42%
2026/03/27 7.77% 6.83% 6.53% 4.17% 4.59% 2.03% 3.04% 2.57% 2.5% 1.18%
2026/03/28 7.2% 7.15% 7.82% 3.68% 3.1% 7.89% 2.01% 2.34% 4.87% 1%
2026/03/29 2.31% 8.28% 6.12% 4.38% 3.45% 7.2% 1.5% 2.43% 5.71% 1.28%
2026/03/30 8.53% 5.38% 6.58% 3.86% 3.31% 5.22% 2.36% 2.22% 1.83% 1.5%
2026/03/31 10.36% 5.96% 5.81% 4.31% 3.82% 2.68% 2.42% 2.28% 2.12% 1.64%
  • sainsburys.co.uk
  • amazon.co.uk
  • ocado.com
  • hollandandbarrett.com
  • waitrose.com
  • deliveroo.co.uk
  • myprotein.com
  • theproteinworks.com
  • just-eat.co.uk
  • marksandspencer.com

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In March 2026, Sainsbury’s saw a dramatic rise in PPC impressions, peaking at 12.5 on the 25th. Amazon maintained steady visibility, while Ocado led early but declined. Just-Eat surged mid-month, and Deliveroo spiked late.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food - Last month
  1. 1
    Little Waitrose - Clapham Common delivery from Clapham https://www.deliveroo.co.uk

    Order Clapham on Deliveroo. Order flowers from Clapham on Deliveroo. Explore a wide selection of fresh flowers. Quick Flowers. Local Florists. Top Florists. Flower Delivery. Beautiful Bouquets.

  2. 2
    Just Eat - Just Eat.co.uk https://www.just-eat.co.uk

    Freshly Cooked From Your Favourite London Restaurants. Order With Just Eat.

  3. 3
    Morrisons Clinic https://clinic.morrisons.com › pharmacy

    Same Service, Lower Price — Quick Delivery. Order Weight Loss Pens Online From Trusted Clinic. Delivered To Your Door.

  4. 4
    Ocado Online Groceries | Grocery delivery with a smile https://www.ocado.com › ocado › groceries

    25% off your 1st £60 shop + free deliveries. Max reward: £20. Full terms at ocado.com. Shop fresh produce, international cuisine, the best of M&S, ready meals and more at Ocado. Organic Fruit & Veg.

  5. 5
    Sainsbury's Groceries Online | Home Delivery at Sainsbury's https://www.sainsburys.co.uk › grocery_online › sainsburys

    Same high-value deals you're used to in-store, ordered from the convenience of your home. Get...

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In the bustling world of online grocery and food delivery, five top-performing text ads shine on Google’s SERP. Deliveroo entices with fresh flowers from local florists, while Just Eat highlights freshly cooked meals from London’s favorites. Morrisons Clinic offers weight loss solutions with quick delivery. Ocado tempts with a 25% discount on first orders, and Sainsbury’s promises in-store deals delivered to your door. Each ad uniquely captures convenience and value, resonating with diverse consumer needs.

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