UK Retail Grocery and Food - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – UK

Google AI Overview visibility for Retail Grocery and Food UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.672219732
73.327780268
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 18%
Navigational 4%
Seasonal 4%
Local 3%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 UK Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ocado.com 7.51
sainsburys.co.uk 7.48
just-eat.co.uk 7.42
tesco.com 6.04
moonpig.com 5.83
myprotein.com 4.89
wowcher.co.uk 3.53
amazon.co.uk 3.46
hotelchocolat.com 3.22
deliveroo.co.uk 2.88
others 47.74
  • ocado.com - 7.51%
  • sainsburys.co.uk - 7.48%
  • just-eat.co.uk - 7.42%
  • tesco.com - 6.04%
  • moonpig.com - 5.83%
  • myprotein.com - 4.89%
  • wowcher.co.uk - 3.53%
  • amazon.co.uk - 3.46%
  • hotelchocolat.com - 3.22%
  • deliveroo.co.uk - 2.88%
  • others - 47.74%

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In the PPC landscape, ‘others’ dominate with 47.74% click share, overshadowing Ocado’s 7.51% and Sainsbury’s 7.48%. Just Eat follows closely at 7.42%.

Market Exposure

Share of Spend for the top 10 UK Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bloomandwild.com moonpig.com interflora.co.uk just-eat.co.uk deliveroo.co.uk ocado.com amazon.co.uk tesco.com sainsburys.co.uk nespresso.com
2026/07/01 6.14% 2.58% 3.29% 3.4% 10.57% 7.08% 3.64% 3.89% 1.95% 2.22%
2026/07/02 6.74% 2.04% 4.19% 3.33% 11.37% 6.49% 3.02% 3.49% 3.75% 2.23%
2026/07/03 6.88% 2.95% 4% 1.6% 10.8% 8.01% 2.83% 3.59% 2.43% 2.4%
2026/07/04 4.44% 5.45% 1.87% 1.77% 8.95% 6.68% 3.02% 3.03% 2.28% 2.77%
2026/07/05 6.23% 3.91% 2.63% 2.48% 6.39% 6.36% 3.05% 3.19% 2.72% 2.76%
2026/07/06 7.54% 4.9% 4.79% 1.83% 3.68% 6.26% 3.08% 3.47% 3.98% 2%
2026/07/07 6.52% 4.98% 4.11% 2.47% 4.83% 5.88% 2.99% 3.31% 4.02% 2.8%
2026/07/08 6.54% 4.75% 3.59% 3.66% 3.05% 5.82% 3.84% 3.18% 2.41% 2.89%
2026/07/09 6.14% 6.76% 4.17% 1.46% 4.28% 5.62% 3.41% 3.33% 1.95% 2.29%
2026/07/10 7.58% 5.92% 5.36% 2.03% 3.85% 5.97% 2.95% 3.49% 1.24% 2.2%
2026/07/11 6.43% 5.69% 3.39% 3.78% 5.04% 6.56% 2.9% 3.21% 1.58% 2.11%
2026/07/12 6.36% 5.84% 3.34% 3.46% 6.11% 6.18% 3.09% 2.94% 7.07% 1.92%
2026/07/13 7.9% 6.41% 5.2% 1.99% 6.19% 7.12% 3.04% 3.42% 1.67% 2.66%
2026/07/14 7.76% 8.35% 5.72% 2.16% 4.75% 7.37% 3.34% 3.36% 1.3% 0.95%
2026/07/15 8.18% 8.42% 4.03% 3.33% 4.38% 7.05% 3.83% 3.35% 1.52% 1.32%
2026/07/16 14.76% 3.81% 6.2% 5.96% 6.02% 7.18% 2.5% 3.26% 1.18% 2.59%
2026/07/17 10.48% 3.19% 5.24% 3.31% 3.17% 6.43% 2.59% 3.28% 0.92% 3.14%
2026/07/18 7.7% 1.66% 2.58% 5.07% 4.61% 6.82% 2.74% 3.45% 2.56% 2.34%
2026/07/19 12.59% 1.73% 3.21% 6.45% 6.19% 7.17% 1.74% 3.97% 1.15% 3.42%
2026/07/20 13.94% 2.13% 5.56% 1.16% 1.83% 6.71% 1.94% 3.66% 2.5% 3.04%
2026/07/21 7.7% 8.28% 5.68% 2.22% 4.97% 7.31% 3.31% 3.34% 1.29% 0.94%
2026/07/22 7.35% 5.27% 5.01% 3.35% 4.16% 5.69% 2.98% 2.76% 1.41% 2.29%
2026/07/23 7.69% 5.53% 4.01% 2.76% 4.36% 5.99% 3.81% 2.67% 1.23% 3.05%
2026/07/24 7.33% 5.63% 4.4% 2.05% 5% 6.35% 3.03% 3.71% 1.8% 2.1%
2026/07/25 7.38% 4.45% 4.34% 4.84% 6.01% 5.95% 2.89% 3.26% 1.45% 2.06%
2026/07/26 7.61% 6.11% 4.37% 4.14% 4.89% 6.05% 3.33% 3.01% 1.77% 1.78%
2026/07/27 8.33% 4.09% 4.53% 1.88% 5.37% 6.44% 2.77% 2.53% 2.77% 2.04%
2026/07/28 7.54% 4.51% 5.63% 5.37% 7.02% 6.3% 2.48% 3.05% 1.73% 1.52%
2026/07/29 8.1% 6.52% 5.56% 3.17% 5.33% 4.34% 2.42% 2.33% 1.38% 1.86%
2026/07/30 7.21% 4.78% 5.07% 4.08% 4.01% 4.07% 2.68% 1.99% 1.7% 1.86%
2026/07/31 7.65% 5.79% 4.48% 3.67% 3.51% 3.45% 2.99% 2.41% 1.99% 1.79%
  • bloomandwild.com
  • moonpig.com
  • interflora.co.uk
  • just-eat.co.uk
  • deliveroo.co.uk
  • ocado.com
  • amazon.co.uk
  • tesco.com
  • sainsburys.co.uk
  • nespresso.com

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In July 2026, Bloomandwild.com saw a significant spike on the 16th, reaching 14.76%. Moonpig.com peaked mid-month, while Interflora.co.uk had a steady rise. Deliveroo.co.uk started strong but declined. Ocado.com maintained stability, and Amazon.co.uk fluctuated slightly. Tesco.com and Sainsburys.co.uk showed minor variations, while Nespresso.com remained consistent.

Market Exposure

Competitor Count for UK Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1749
2026/07/02 1798
2026/07/03 1853
2026/07/04 1873
2026/07/05 1816
2026/07/06 1734
2026/07/07 1730
2026/07/08 1724
2026/07/09 1741
2026/07/10 1778
2026/07/11 1768
2026/07/12 1761
2026/07/13 1740
2026/07/14 1736
2026/07/15 1749
2026/07/16 1623
2026/07/17 1642
2026/07/18 1575
2026/07/19 1561
2026/07/20 1539
2026/07/21 1736
2026/07/22 1931
2026/07/23 1922
2026/07/24 1890
2026/07/25 1937
2026/07/26 1974
2026/07/27 1842
2026/07/28 1840
2026/07/29 1686
2026/07/30 1656
2026/07/31 1677

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July began with 1,749 advertisers, peaking at 1,974 on the 26th. A mid-month dip to 1,539 on the 20th was followed by a strong recovery, ending at 1,677.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
just-eat.co.uk 2.42%
sainsburys.co.uk 0.98%
huel.com 0.43%
theproteinworks.com 0.32%
aldi.co.uk 0.28%
myprotein.com -0.32%
deliveroo.co.uk -0.32%
amazon.co.uk -0.52%
moonpig.com -0.64%
tesco.com -0.68%

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In the past month, just-eat.co.uk surged with a 2.42% click share increase, while sainsburys.co.uk rose by 0.98%. Conversely, tesco.com experienced a decline of 0.68%, and moonpig.com dropped by 0.64%.

Campaign Efficiency

UK Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date amazon.co.uk ocado.com just-eat.co.uk deliveroo.co.uk tesco.com myprotein.com hollandandbarrett.com bloomandwild.com sainsburys.co.uk ubereats.com
2026/07/01 4.61% 8.19% 3.96% 16.67% 4.04% 1.86% 1.58% 1.83% 3.48% 1.13%
2026/07/02 3.69% 7.69% 3.56% 15.2% 3.81% 2.12% 1.71% 2.1% 4.09% 4.02%
2026/07/03 4.18% 9% 1.57% 17.13% 3.75% 2.22% 1.68% 1.9% 2.65% 3.24%
2026/07/04 4.3% 7.73% 1.8% 12.09% 3.43% 1.96% 2.11% 1.52% 2.72% 3.18%
2026/07/05 4.83% 7.41% 2.55% 9.29% 3.76% 1.9% 2.52% 2.01% 3.93% 2.07%
2026/07/06 4.93% 7.81% 2.07% 6.65% 4.23% 2.39% 2.4% 2.3% 4.65% 1.62%
2026/07/07 4.84% 7.36% 2.67% 6.02% 3.81% 2.33% 1.9% 2.42% 4.96% 2.67%
2026/07/08 6.31% 7.06% 4.11% 3.43% 3.73% 1.53% 2.2% 2.48% 4.03% 1.75%
2026/07/09 5.89% 7.16% 1.51% 5.47% 3.86% 2.86% 2.38% 2.09% 3.3% 2.91%
2026/07/10 5.12% 7.47% 1.89% 5.24% 4.02% 1.98% 2.6% 2.64% 1.55% 1.91%
2026/07/11 4.86% 7.8% 3.94% 6.74% 3.71% 1.9% 2.22% 2.09% 2.7% 2.46%
2026/07/12 5% 7.42% 3.66% 7.15% 3.42% 1.98% 2.28% 2.06% 8.52% 2.9%
2026/07/13 5.19% 8.51% 2.27% 7.89% 3.87% 2.2% 1.96% 2.69% 2.84% 4.14%
2026/07/14 5.52% 8.95% 2.42% 8.45% 3.77% 2.32% 2.08% 2.77% 1.85% 2.88%
2026/07/15 6.02% 8.26% 3.71% 5.78% 3.8% 2.71% 2.12% 3.13% 2.89% 2.2%
2026/07/16 3.77% 8.34% 7.62% 9.28% 3.99% 1.31% 1.59% 4.86% 1.63% 2%
2026/07/17 4.26% 8.92% 4.13% 4.86% 4.44% 0.91% 2.8% 4.31% 1.52% 1.69%
2026/07/18 3.67% 8.4% 5.61% 6.96% 3.89% 0.9% 3.27% 2.49% 6.19% 3.14%
2026/07/19 2.05% 9.22% 7.79% 11.12% 4.62% 1.52% 1.74% 4.56% 1.54% 1.75%
2026/07/20 2.69% 8.25% 1.59% 2% 7.53% 1.61% 1.88% 4.72% 6.51% 1.85%
2026/07/21 5.52% 8.95% 2.42% 8.45% 3.77% 2.32% 2.08% 2.77% 1.85% 2.88%
2026/07/22 4.87% 7.05% 3.84% 5.31% 3.49% 1.94% 2.32% 2.7% 2.67% 2.84%
2026/07/23 5.61% 7.28% 3.02% 5.5% 3.32% 2.65% 2.3% 2.61% 1.5% 1.64%
2026/07/24 4.92% 7.68% 2.44% 6.73% 3.95% 2.16% 2.11% 2.56% 3.08% 2.27%
2026/07/25 4.56% 7.11% 5.37% 9.07% 3.54% 2.14% 2.1% 2.4% 2.61% 3.14%
2026/07/26 5.36% 7.19% 4.64% 6.79% 3.37% 2.67% 2.14% 2.67% 3.58% 2.9%
2026/07/27 4.28% 7.87% 2.45% 5.31% 2.87% 2.23% 2.37% 3.33% 6.6% 1.42%
2026/07/28 4% 7.96% 6.75% 7.82% 3.42% 2.21% 2.09% 2.83% 4.47% 2.47%
2026/07/29 3.85% 6.01% 3.86% 5.42% 2.94% 1.89% 2.3% 3.03% 2.88% 0.7%
2026/07/30 4.21% 5.59% 4.91% 4.55% 2.44% 2.07% 2.42% 2.72% 3.67% 2.09%
2026/07/31 5.18% 5.15% 4.13% 4.08% 2.89% 2.72% 2.67% 2.65% 1.68% 1.08%
  • amazon.co.uk
  • ocado.com
  • just-eat.co.uk
  • deliveroo.co.uk
  • tesco.com
  • myprotein.com
  • hollandandbarrett.com
  • bloomandwild.com
  • sainsburys.co.uk
  • ubereats.com

Copyright © Adthena. All rights reserved.

In July 2026, Amazon.co.uk’s impression share fluctuated, peaking at 6.31% on July 8. Ocado.com maintained a strong presence, starting at 8.19% and ending at 5.15%. Deliveroo.co.uk led with a high of 17.13% on July 3, while Just-Eat.co.uk saw a notable rise mid-month. Tesco.com and Sainsburys.co.uk showed varied trends, with Sainsburys peaking at 8.52% on July 12. Ubereats.com had a modest presence, ending at 1.08%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food - Last month
  1. 1
    Get Your Groceries In Minutes | Tap To Order Items You Need https://www.deliveroo.co.uk › grocery › delivery

    From fruit and veg to household essentials, Deliveroo has you covered. Deliveroo brings groceries to your door in just a tap. Order now. Groceries delivery. Delivered to your door. Fast delivery.

  2. 2
    Pre-Portioned Ingredients | Almost Zero Food Waste https://cook.gousto.co.uk

    "Good choice of menus. Easy to follow instructions. Good value for money" - Gousto Lover. "Love Gousto - value for money, taste, variety. Highly recommend!" - Gousto Lover.

  3. 3
    Order Takeaway Online | £10 Off Your First 3 Orders | Order Just Eat https://www.just-eat.co.uk

    New Customers get £10 off the first 3 orders. Min Spend £15. Ends 31st July. T&Cs Apply. Freshly Cooked, From Your Favourite Restaurants Direct To Your Door. Order With Just Eat.

  4. 4
    Ocado Online Groceries | Grocery delivery with a smile https://www.ocado.com › ocado › groceries

    25% off your 1st £60 shop + free deliveries. Max reward: £20. Full terms at ocado.com. Shop fresh produce, international cuisine, the best of M&S...

  5. 5
    Sainsbury's Groceries Online - Home Delivery at Sainsbury's https://www.sainsburys.co.uk › grocery_online › sainsburys

    Get high value deals today! Shop a wide variety of quality products at affordable prices. Purchase...

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Deliveroo promises swift grocery delivery, emphasizing convenience. Gousto highlights sustainability with pre-portioned ingredients. Just Eat tempts new customers with discounts, while Ocado offers savings on first orders. Sainsbury’s focuses on value and variety. Each ad targets unique consumer needs.

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