Why is the US Retail Grocery and Food July 2026 Report useful and how should I use it?

Why is the US Retail Grocery and Food July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Retail Grocery and Food July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Retail Grocery and Food July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Retail Grocery and Food July 2026 Report?

The US Retail Grocery and Food July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Grocery and Food July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Retail Grocery and Food July 2026 Report for?

The US Retail Grocery and Food July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Retail Grocery and Food - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Grocery and Food US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	46.1697077214
	53.8302922786

46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	28
	72

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	10%
Navigational	11%
Seasonal	1%
Local	5%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 US Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
walmart.com	25.76
dollartree.com	8.03
instacart.com	7.55
samsclub.com	6.46
dominos.com	4.75
wholefoodsmarket.com	4.45
target.com	2.4
totalwine.com	2.37
kroger.com	1.38
doordash.com	1.34
others	35.51

walmart.com - 25.76%
dollartree.com - 8.03%
instacart.com - 7.55%
samsclub.com - 6.46%
dominos.com - 4.75%
wholefoodsmarket.com - 4.45%
target.com - 2.4%
totalwine.com - 2.37%
kroger.com - 1.38%
doordash.com - 1.34%
others - 35.51%

In the competitive landscape of Google PPC, Walmart leads with 25.76% click share, while ‘others’ collectively dominate at 35.51%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	walmart.com	instacart.com	cookunity.com	wholefoodsmarket.com	dominos.com	target.com	homechef.com	doordash.com	factor75.com	samsclub.com
2026/07/01	21.71%	11.09%	3.27%	2.73%	3.83%	1.78%	1.8%	3.29%	2.22%	2.68%
2026/07/02	15.21%	11.87%	4.8%	2.17%	3.53%	2.12%	2.05%	3.44%	2.51%	2.58%
2026/07/03	20.3%	12.36%	2.12%	1.66%	3.73%	2.02%	1.95%	3.45%	2.27%	2.54%
2026/07/04	18.28%	11.07%	4.35%	1.95%	3.54%	1.88%	2.56%	2.87%	2.09%	2.37%
2026/07/05	11.85%	13.04%	2.73%	2.12%	4.9%	2.37%	2.41%	2.57%	2.53%	2.05%
2026/07/06	19.54%	11.02%	4.21%	2.63%	3.45%	1.87%	1.92%	2.07%	2.36%	2.24%
2026/07/07	22.64%	10.65%	4.8%	2.12%	3.13%	1.58%	2.04%	1.97%	2.16%	2.4%
2026/07/08	26.15%	9.93%	4.09%	2.86%	3.69%	2.18%	1.72%	1.61%	1.51%	2.17%
2026/07/09	21.81%	10.01%	4.77%	2.62%	2.13%	2.87%	2.63%	1.82%	1.75%	2.07%
2026/07/10	19.63%	9.09%	6.16%	3.06%	2.76%	2.83%	2.83%	2.22%	2.48%	1.76%
2026/07/11	18.98%	9.36%	8.55%	2.7%	1.89%	2.68%	2.97%	2.03%	2.9%	1.72%
2026/07/12	18.14%	9.52%	9.34%	2.98%	2.1%	2.51%	2.87%	2.25%	2.85%	1.6%
2026/07/13	20.88%	9.22%	5.48%	4.33%	3.79%	1.92%	2.45%	3.61%	1.68%	2.25%
2026/07/14	18.82%	9%	5.28%	3.71%	3.56%	1.43%	2.7%	3.46%	2.65%	2.73%
2026/07/15	17.08%	11.72%	4.5%	6.09%	3.88%	2.04%	2.1%	2.76%	1.56%	2.59%
2026/07/16	17.32%	10.79%	3.68%	6.19%	3.64%	2.33%	2.16%	2.1%	2.13%	3.13%
2026/07/17	19.96%	9.71%	3.71%	2.11%	3.96%	2.61%	2.4%	2.6%	2.1%	2.59%
2026/07/18	19.73%	10.31%	5.76%	4.43%	3.09%	3.16%	2.86%	2.4%	2.42%	1.31%
2026/07/19	15.47%	10.91%	4.59%	4.61%	2.17%	3.43%	2.7%	3.2%	2.02%	2.85%
2026/07/20	21.43%	8.53%	4.42%	2.74%	2.77%	3.29%	2.29%	2.34%	2.33%	3.14%
2026/07/21	18.71%	8.96%	5.25%	3.69%	3.54%	1.42%	2.69%	3.45%	2.64%	2.71%
2026/07/22	17.32%	10.25%	6.07%	3.25%	3.22%	2.67%	2.49%	2.21%	2.42%	2.15%
2026/07/23	21.15%	9.08%	5.07%	3.9%	2.58%	2.5%	2.14%	2.48%	2.13%	2.28%
2026/07/24	16.1%	8.79%	5.65%	2.94%	3.42%	2.57%	2.68%	2.6%	2.32%	1.67%
2026/07/25	19.16%	10.19%	4.97%	2.35%	3.01%	2.4%	2.43%	2.53%	2.34%	1.84%
2026/07/26	16.86%	9.67%	5.53%	2.52%	3.4%	2.64%	2.77%	2.33%	2.73%	1.36%
2026/07/27	10.53%	10.11%	3.65%	3.04%	3.07%	2.67%	3.17%	2.77%	2.59%	2%
2026/07/28	19.2%	12.19%	4.01%	2.93%	3.49%	2.31%	2.78%	2.61%	2.35%	1.75%
2026/07/29	18.72%	12.44%	4.1%	2.66%	2.73%	1.94%	2.87%	3.01%	2.09%	2.15%
2026/07/30	17.39%	10.01%	5.07%	3.49%	2.95%	2.19%	3.05%	2.7%	3.53%	2.02%
2026/07/31	19.29%	10.08%	4.04%	3.63%	3.51%	2.71%	2.69%	2.44%	2.13%	2.08%

walmart.com
instacart.com
cookunity.com
wholefoodsmarket.com
dominos.com
target.com
homechef.com
doordash.com
factor75.com
samsclub.com

In July 2026, Walmart’s PPC spend fluctuated, peaking at 26.15% on July 8. Instacart’s share remained steady, while CookUnity saw a mid-month surge. Whole Foods and Domino’s experienced minor variations. By month’s end, Walmart led, with Instacart and CookUnity trailing.

Market Exposure

Competitor Count for US Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	2240
2026/07/02	2401
2026/07/03	2425
2026/07/04	2519
2026/07/05	2505
2026/07/06	2363
2026/07/07	2405
2026/07/08	2327
2026/07/09	2362
2026/07/10	2592
2026/07/11	2537
2026/07/12	2520
2026/07/13	2330
2026/07/14	2260
2026/07/15	2184
2026/07/16	2174
2026/07/17	2165
2026/07/18	2199
2026/07/19	2269
2026/07/20	2232
2026/07/21	2260
2026/07/22	2708
2026/07/23	2647
2026/07/24	2688
2026/07/25	2743
2026/07/26	2839
2026/07/27	2624
2026/07/28	2567
2026/07/29	2482
2026/07/30	2494
2026/07/31	2410

July began with 2,240 advertisers, peaking at 2,839 on the 26th. The month concluded with 2,410 advertisers, showcasing dynamic fluctuations throughout.

Campaign Efficiency

Market Loss & Market Gains for US Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
totalwine.com	0.42%
kroger.com	0.4%
target.com	0.27%
ubereats.com	0.27%
vermontcountrystore.com	0.21%
bluebottlecoffee.com	-0.14%
nothingbundtcakes.com	-0.14%
samsclub.com	-0.38%
dollartree.com	-0.45%
walmart.com	-1.89%

Walmart.com saw a significant drop of 1.89% in click share, while Totalwine.com experienced a notable increase of 0.42%.

Campaign Efficiency

US Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	walmart.com	instacart.com	target.com	dominos.com	samsclub.com	kroger.com	wholefoodsmarket.com	doordash.com	totalwine.com	dollartree.com
2026/07/01	15.02%	15.54%	3.21%	2.9%	4.18%	3.47%	2.55%	3.66%	2.59%	3.17%
2026/07/02	11.96%	14.13%	4.05%	2.9%	3.43%	3.74%	1.81%	4.59%	2.7%	2.3%
2026/07/03	14.84%	15.09%	3.86%	3.06%	3.12%	3.54%	1.47%	3.5%	2.65%	2.28%
2026/07/04	13.69%	14.82%	3.45%	2.92%	3.81%	3.17%	1.8%	2.99%	2.26%	2.5%
2026/07/05	9.8%	16.06%	4.4%	4.05%	2.89%	2.82%	1.8%	2.19%	2.29%	2.97%
2026/07/06	13.29%	14.82%	3.7%	3.29%	3.61%	2.2%	1.99%	2.22%	2.35%	2.86%
2026/07/07	17.71%	15.14%	2.87%	2.68%	3.76%	2.27%	2.22%	2.1%	2.31%	2.34%
2026/07/08	17.35%	13.77%	4.41%	3.36%	3.78%	2.88%	2.41%	1.66%	2.34%	2.8%
2026/07/09	15.01%	13.04%	5.29%	2.39%	2.79%	2.67%	2.55%	2.21%	2.64%	3.11%
2026/07/10	14.64%	12.27%	4.89%	2.25%	2.73%	3.86%	2.28%	2.6%	2.02%	2.33%
2026/07/11	13.64%	13.61%	5.32%	1.86%	2.65%	3.82%	2.4%	2.53%	1.82%	1.91%
2026/07/12	15.06%	13.06%	4.85%	1.9%	2.4%	3.32%	2.55%	2.73%	2%	2.33%
2026/07/13	15.14%	12.82%	4.14%	3.23%	3.43%	3.22%	3.47%	4.76%	1.94%	2.51%
2026/07/14	14.43%	11.8%	2.89%	3.34%	4.07%	2.29%	2.96%	3.96%	1.81%	3.87%
2026/07/15	13.31%	14.14%	3.85%	3.36%	4.26%	2.73%	4.15%	3.14%	2.13%	3.3%
2026/07/16	15.07%	12.4%	4.59%	2.98%	4.38%	3.38%	4.4%	1.88%	2.03%	3.34%
2026/07/17	16.05%	12.16%	5.35%	3.28%	3.45%	3.07%	1.89%	2.64%	2.29%	3.29%
2026/07/18	15.66%	13.75%	6.04%	2.79%	2.04%	2.84%	3.15%	2.35%	2.75%	2.27%
2026/07/19	11.75%	14.26%	5.96%	1.95%	4.03%	2.86%	3.35%	3.32%	2.19%	2.86%
2026/07/20	15.55%	11.22%	6.14%	2.08%	4.56%	2.99%	2.92%	2.78%	1.87%	2.27%
2026/07/21	14.43%	11.8%	2.89%	3.34%	4.07%	2.29%	2.96%	3.96%	1.81%	3.87%
2026/07/22	13.47%	12.79%	4.75%	2.4%	3.3%	4%	2.76%	2.59%	2.02%	1.95%
2026/07/23	15.29%	11.84%	4.63%	1.91%	3.4%	4.67%	2.81%	2.77%	2.52%	1.95%
2026/07/24	12.82%	11.19%	4.43%	2.4%	2.83%	4.34%	2.42%	3.02%	2.09%	2.59%
2026/07/25	14.1%	12.83%	4.12%	2.11%	3.09%	5.22%	2.21%	2.84%	1.88%	2.38%
2026/07/26	12.04%	12.8%	4.52%	3.08%	2.07%	5.41%	2.38%	2.36%	2.02%	1.97%
2026/07/27	9.84%	12.75%	4.62%	2.41%	2.86%	4.25%	2.59%	3.02%	1.35%	2.57%
2026/07/28	13.57%	17.01%	4.31%	3.06%	2.8%	2.61%	2.56%	2.79%	1.55%	3.68%
2026/07/29	13.74%	16.76%	3.66%	2.77%	3.16%	2.26%	2.28%	3.76%	1.78%	2.38%
2026/07/30	13.54%	13.7%	4.27%	3.39%	3.03%	2.46%	2.68%	3.13%	2.09%	3.43%
2026/07/31	14.95%	12.74%	4.94%	3.52%	3.29%	2.91%	2.49%	2.42%	1.99%	1.89%

walmart.com
instacart.com
target.com
dominos.com
samsclub.com
kroger.com
wholefoodsmarket.com
doordash.com
totalwine.com
dollartree.com

Walmart’s impression share fluctuated, peaking at 17.71% on July 7. Instacart saw a spike to 17.01% on July 28. Target’s share rose steadily, reaching 6.14% on July 20. By month’s end, Walmart led, followed by Instacart.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food - Last month

1
Order Online https://www.dominos.com
Pizza Delivery & Carryout — Limited Time: Any Toppings, Any Pizza Only $9.99 With Code BESTDEALEVER. Prices May Vary. Now...
2
Grocery Stores Near Me - View All Products & Stores https://www.instacart.com
Browse an Extensive Assortment Of Grocery Items and Local Stores. Terms apply. Instacart Makes...
3
Sam's Club® Official Site https://www.samsclub.com
Official Sam’s Club Shopping — Shop Now & Keep Your Home Updated With Sam's Club Members Only Savings! Enjoy Low Prices On Groceries, New Appliances & Tech, Auto & Tire...
4
Walmart.com https://www.walmart.com
Shop Walmart Online — Easy Online Shopping. Get it When & Where You Want it. Free In-Store Pickup! Groceries, essentials & more delivered in as fast as an hour. Try Express Delivery! Reorder Items. Types: Electronics, Toys.
5
Whole Foods Market https://www.wholefoodsmarket.com
Healthy & Fresh Groceries — From Vibrant Produce & Animal Welfare Rated Meat To Everyday Favorites And Essentials.

Domino’s tempts with a $9.99 pizza deal, while Instacart offers extensive grocery options. Sam’s Club highlights member savings, Walmart promises fast delivery, and Whole Foods emphasizes fresh, healthy groceries. Each ad uniquely targets convenience and value.

Frequently Asked Questions

Why is the US Retail Grocery and Food July 2026 Report useful and how should I use it?

Why is the US Retail Grocery and Food July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Retail Grocery and Food July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Retail Grocery and Food July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Retail Grocery and Food July 2026 Report?

The US Retail Grocery and Food July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Grocery and Food July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Retail Grocery and Food July 2026 Report for?

The US Retail Grocery and Food July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization. By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue. With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection. The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Retail Grocery and Food brands

Share of Spend for the top 10 US Retail Grocery and Food brands

Competitor Count for US Retail Grocery and Food

Market Loss & Market Gains for US Retail Grocery and Food

US Retail Grocery and Food Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Frequently Asked Questions

Why is the US Retail Grocery and Food July 2026 Report useful and how should I use it?

Why is the US Retail Grocery and Food July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Retail Grocery and Food July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Retail Grocery and Food July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Paid search optimization in action: Smith St and Coles with Adthena insights

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Get the full picture

See this data specific to your brand performance

Related reports

UK Grocery and Food

AUS Grocery and Food