US Retail Grocery and Food - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – US

Google AI Overview visibility for Retail Grocery and Food US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.0533958601
77.9466041399
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 12%
Navigational 2%
Seasonal 1%
Local 3%
Problem Solving 17%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
walmart.com 14.46
instacart.com 8.22
target.com 6.3
dollartree.com 5.86
dominos.com 4.32
starbucks.com 3.44
wholefoodsmarket.com 3.2
kroger.com 2.7
samsclub.com 2.62
amazon.com 2.3
others 46.58
  • walmart.com - 14.46%
  • instacart.com - 8.22%
  • target.com - 6.3%
  • dollartree.com - 5.86%
  • dominos.com - 4.32%
  • starbucks.com - 3.44%
  • wholefoodsmarket.com - 3.2%
  • kroger.com - 2.7%
  • samsclub.com - 2.62%
  • amazon.com - 2.3%
  • others - 46.58%

Copyright © Adthena. All rights reserved.

Walmart leads with 14.46% click share, followed by Instacart at 8.22%. Others dominate with 46.58%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date instacart.com walmart.com dominos.com dollartree.com wholefoodsmarket.com kroger.com samsclub.com amazon.com doordash.com starbucks.com
2025/10/01 4.25% 18.43% 3.67% 4.53% 1.06% 3.06% 1.04% 1.28% 1.54% 3.13%
2025/10/02 6.82% 17.44% 4.88% 5.65% 4.63% 2.31% 2.34% 1.64% 1.3% 4.28%
2025/10/03 7.04% 18.37% 7.8% 6.93% 4.01% 3.25% 3.25% 1.77% 1.64% 4.42%
2025/10/04 9.84% 16.1% 4.72% 6.39% 3.13% 5.01% 3.06% 2.22% 1.82% 4.15%
2025/10/05 10.9% 14.73% 7.13% 6.61% 2.27% 2.43% 2.97% 2.34% 2.18% 3.8%
2025/10/06 10.38% 14.19% 4.88% 7.02% 4.75% 3.73% 2.89% 3.05% 1.87% 4.43%
2025/10/07 9.69% 14.81% 4.34% 6.37% 3.98% 3.01% 3.43% 2.95% 1.61% 4.3%
2025/10/08 10.06% 16.48% 4.11% 6.25% 2.92% 3.18% 2.87% 2.92% 1.9% 4.45%
2025/10/09 7.84% 13.76% 7.18% 6.5% 3.45% 2.6% 1.85% 2.18% 1.99% 4.87%
2025/10/10 10.19% 18.32% 2.93% 5.56% 3% 2.21% 1.47% 2.32% 1.95% 4.39%
2025/10/11 9.04% 12.54% 5.45% 5.74% 2.16% 2.47% 3.45% 2.53% 1.8% 4.85%
2025/10/12 7.89% 18.04% 5.3% 4.63% 3.22% 1.95% 1.76% 2.65% 1.94% 4.88%
2025/10/13 9.49% 15.7% 4.18% 5.07% 4% 1.88% 1.53% 2.65% 2.09% 3.26%
2025/10/14 9.81% 13.33% 3.97% 4.89% 4.71% 1.19% 1.48% 3.05% 2.63% 2.55%
2025/10/15 11.29% 14.57% 4.25% 3.97% 4.23% 1.38% 2.38% 3.02% 2.22% 2.69%
2025/10/16 9.76% 8.3% 3.88% 4.5% 4.25% 2.64% 1.61% 4.49% 2.23% 3.47%
2025/10/17 11.56% 12.16% 3.71% 3.69% 3.65% 2.21% 1.72% 2.93% 1.52% 1.85%
2025/10/18 8.57% 13.66% 2.82% 3% 2.86% 2.48% 1.48% 2.94% 2.06% 1.97%
2025/10/19 8.71% 15.02% 3.43% 2.46% 2.21% 3.05% 1.31% 2.84% 1.8% 2.9%
2025/10/20 9.22% 12.11% 3.31% 2.7% 3.26% 2.57% 1.21% 2.36% 1.6% 3.11%
2025/10/21 7.91% 14.73% 4.56% 3.54% 2.94% 2.17% 2.34% 2.9% 1.17% 4.12%
2025/10/22 10.31% 12.36% 6.27% 4.52% 2.31% 3.09% 2.5% 3.9% 1.65% 3.53%
2025/10/23 10.98% 15.32% 4.05% 4.07% 4.49% 1.82% 2.92% 4.11% 2.37% 3.25%
2025/10/24 13.2% 12.74% 4.88% 3.46% 3.69% 3.36% 2.15% 4.09% 1.67% 5.06%
2025/10/25 11.04% 13.39% 5% 3.8% 3.87% 4.52% 3.1% 3.33% 2.57% 4.55%
2025/10/26 15.89% 13.74% 3.66% 4.08% 4.31% 3.11% 3.92% 2.79% 1.62% 4.17%
2025/10/27 9.37% 13.37% 4.72% 2.86% 4.67% 2.96% 3.2% 4.32% 2.33% 5.79%
2025/10/28 7.8% 12.33% 4.56% 4.57% 4.05% 2.68% 3.97% 3.13% 2.6% 3.96%
2025/10/29 13.41% 14.55% 3.08% 4.06% 3.99% 3.07% 3.66% 3.06% 1.77% 2.03%
2025/10/30 13.82% 9.34% 5.43% 4.8% 4% 4.12% 2.37% 2.76% 2.25% 1.87%
2025/10/31 13.53% 9.99% 5.72% 4.67% 3.65% 3.47% 3.46% 2.85% 2.1% 1.74%
  • instacart.com
  • walmart.com
  • dominos.com
  • dollartree.com
  • wholefoodsmarket.com
  • kroger.com
  • samsclub.com
  • amazon.com
  • doordash.com
  • starbucks.com

Copyright © Adthena. All rights reserved.

Instacart’s spend share surged, peaking at 15.89% on October 26. Walmart’s share fluctuated, ending at 9.99%. Dominos saw a steady rise, finishing at 5.72%. Dollar Tree’s share dipped mid-month, closing at 4.67%. Whole Foods’ share remained stable, ending at 3.65%. Kroger’s share varied, peaking at 5.01% on October 4. Sam’s Club’s share increased, closing at 3.46%. Amazon’s share rose mid-month, ending at 2.85%. DoorDash’s share fluctuated, finishing at 2.10%. Starbucks’ share peaked on October 27, closing at 1.74%.

Market Exposure

Competitor Count for US Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 3211
2025/10/02 2917
2025/10/03 2576
2025/10/04 2642
2025/10/05 2649
2025/10/06 2545
2025/10/07 2608
2025/10/08 2510
2025/10/09 2475
2025/10/10 2547
2025/10/11 2456
2025/10/12 2481
2025/10/13 2501
2025/10/14 2480
2025/10/15 2565
2025/10/16 2530
2025/10/17 2751
2025/10/18 3070
2025/10/19 3129
2025/10/20 3112
2025/10/21 2789
2025/10/22 2678
2025/10/23 2646
2025/10/24 2629
2025/10/25 2581
2025/10/26 2562
2025/10/27 2495
2025/10/28 2451
2025/10/29 2423
2025/10/30 2413
2025/10/31 2426

Copyright © Adthena. All rights reserved.

October began with 3,211 advertisers, dipping to 2,413 by month’s end. Mid-month saw a peak at 3,129, highlighting fluctuating competition.

Campaign Efficiency

Market Loss & Market Gains for US Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
target.com 2.07%
kroger.com 0.89%
cookunity.com 0.81%
cvs.com 0.51%
walgreens.com 0.46%
dominos.com -0.78%
wholefoodsmarket.com -0.97%
walmart.com -1.45%
starbucks.com -1.58%
dollartree.com -2.4%

Copyright © Adthena. All rights reserved.

Target.com surged with a 2.07% click share increase, while dollartree.com faced a 2.4% decline.

Campaign Efficiency

US Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date instacart.com walmart.com target.com dollartree.com dominos.com kroger.com samsclub.com wholefoodsmarket.com amazon.com starbucks.com
2025/10/01 3.41% 13.58% 24.78% 2.79% 2.13% 2.51% 0.72% 0.68% 0.85% 1.66%
2025/10/02 5.89% 14.71% 17.02% 4.16% 3.59% 2.31% 1.75% 3.05% 1.28% 2.75%
2025/10/03 6.87% 17.83% 6.79% 6.17% 7.33% 3.08% 2.94% 3.18% 1.66% 3.47%
2025/10/04 9.65% 14.46% 9.44% 5.35% 4.02% 4.71% 2.59% 2.36% 1.91% 3.12%
2025/10/05 10.93% 13.85% 8.43% 5.82% 5.23% 2.39% 2.74% 1.81% 2.17% 3.02%
2025/10/06 9.85% 13.3% 8.04% 6.19% 4.73% 3.83% 2.74% 3.88% 2.59% 3.59%
2025/10/07 9.4% 13.93% 9.97% 5.5% 3.84% 2.84% 2.91% 3.19% 2.55% 3.46%
2025/10/08 9.03% 16.29% 10.53% 5.27% 4.09% 2.62% 2.46% 2.35% 2.54% 3.72%
2025/10/09 6.99% 13.36% 11.49% 5.68% 5.3% 2.27% 1.49% 2.79% 1.95% 4.2%
2025/10/10 8.75% 18.28% 9.98% 4.91% 3.17% 2.06% 1.22% 2.39% 1.9% 3.79%
2025/10/11 7.76% 12.5% 7.72% 5.82% 5.16% 2.26% 3.18% 1.86% 2.19% 4.59%
2025/10/12 6.53% 18.47% 8.24% 4.79% 5.24% 1.69% 1.68% 2.61% 2.22% 4.76%
2025/10/13 7.74% 16.17% 8.32% 5.6% 4.84% 1.7% 1.55% 3.12% 2% 3.19%
2025/10/14 7.64% 14.11% 8.66% 5.71% 4.58% 1.09% 1.49% 3.7% 2.31% 2.42%
2025/10/15 8.54% 15.3% 10.38% 4.9% 3.75% 1.23% 2.92% 3.17% 1.98% 2.74%
2025/10/16 7.17% 7.97% 9.89% 6.18% 4.45% 2.29% 2.09% 3.27% 3.13% 3.84%
2025/10/17 8.01% 11.17% 13.65% 4.47% 3.52% 2.02% 1.74% 2.48% 1.83% 1.59%
2025/10/18 5.32% 11.25% 20.2% 3.15% 2.31% 2.02% 1.38% 1.71% 1.64% 1.39%
2025/10/19 5.26% 13.03% 19.35% 2.73% 2.61% 2.61% 1.22% 1.23% 1.69% 1.93%
2025/10/20 5.74% 10.76% 18.2% 2.84% 2.66% 2.29% 1.2% 1.8% 1.43% 1.88%
2025/10/21 5.01% 13.45% 17.81% 4.14% 3.08% 2.14% 2.29% 1.75% 1.81% 2.62%
2025/10/22 7.7% 11.76% 10.53% 5.97% 5.2% 3.18% 2.22% 1.63% 3.07% 2.66%
2025/10/23 7.89% 16.09% 9.16% 5.53% 3.31% 2.07% 3.11% 2.98% 2.91% 2.49%
2025/10/24 9.66% 13.09% 7.7% 4.93% 3.72% 3.59% 2.02% 2.85% 3.54% 3.86%
2025/10/25 7.35% 13.3% 7.69% 5.39% 4.08% 5% 3.37% 2.37% 2.7% 3.51%
2025/10/26 10.99% 14.93% 5.91% 6.16% 3.19% 3.51% 3.81% 2.8% 2.48% 3.25%
2025/10/27 6.86% 13.41% 8.14% 4.16% 3.25% 3.03% 3.63% 3.33% 3.15% 4.5%
2025/10/28 5.1% 13.3% 9.28% 6.47% 4.31% 2.93% 3.91% 2.65% 2.37% 3.31%
2025/10/29 9.79% 15.36% 8.6% 5.16% 2.55% 3.55% 3.54% 2.84% 2.43% 1.72%
2025/10/30 10.52% 9.65% 8.19% 5.6% 4.21% 4.64% 2.51% 2.8% 2.19% 1.61%
2025/10/31 10.16% 10.15% 8.79% 5.36% 4.56% 3.76% 2.87% 2.75% 2.14% 1.61%
  • instacart.com
  • walmart.com
  • target.com
  • dollartree.com
  • dominos.com
  • kroger.com
  • samsclub.com
  • wholefoodsmarket.com
  • amazon.com
  • starbucks.com

Copyright © Adthena. All rights reserved.

In October 2025, Instacart’s impression share fluctuated, peaking at 10.99% on the 26th. Walmart maintained a strong presence, while Target’s share declined after mid-month. The month concluded with Instacart at 10.16%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food - Last month
  1. 1
    Official Dollar Tree Store | Buy Online in Bulk https://www.dollartree.com

    Be it Party planning, a Family event or Pantry Restocking, Shop at Bulk with Dollar Tree.

  2. 2
    Grocery Stores Near Me https://www.instacart.com › grocerydelivery

    $0 Delivery Fees 1st 3 Orders — Instacart Makes It Easy To Order Groceries From Your Favorite Stores Near You. Terms apply

  3. 3
    The Starbucks Coffee Company - Starbucks® Fall Beverages https://www.starbucks.com

    Handcrafted just for you. Order on the Starbucks® app & pick up at a location near you.

  4. 4
    Walmart® Official Site https://www.walmart.com

    Shop Online Today — Save Money And Time With A Walmart+ Membership. Enjoy Low Prices, Free Delivery And More!

  5. 5
    Whole Foods Market https://www.wholefoodsmarket.com

    Healthy & Fresh Groceries — From Vibrant Produce & Animal Welfare Rated Meat To Everyday Favorites And Essentials.

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, five advertisers shine with distinct narratives. Dollar Tree entices bulk buyers for events, while Instacart offers convenience with free delivery. Starbucks crafts personalized experiences, Walmart promises savings with membership perks, and Whole Foods champions fresh, ethical groceries.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports