Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 22.2272894177 |
| 77.7727105823 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| walmart.com | 18.21 |
| dollartree.com | 7.95 |
| instacart.com | 7.1 |
| samsclub.com | 5.52 |
| wholefoodsmarket.com | 5.22 |
| dominos.com | 4.9 |
| starbucks.com | 4.21 |
| nothingbundtcakes.com | 3.84 |
| target.com | 3.27 |
| kfc.com | 2.27 |
| others | 37.51 |
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Walmart leads with 18.21% click share, followed by Dollar Tree at 7.95%. ‘Others’ dominate with 37.51%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | walmart.com | instacart.com | target.com | factor75.com | dominos.com | cookunity.com | hellofresh.com | wholefoodsmarket.com | homechef.com | doordash.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 16.6% | 9.77% | 3% | 3.03% | 3.47% | 3.36% | 3.4% | 3.86% | 3.17% | 4.16% |
| 2026/04/02 | 17.47% | 10.27% | 2.93% | 3.23% | 2.65% | 3.83% | 3.54% | 2.74% | 3.93% | 2.69% |
| 2026/04/03 | 15.45% | 8.99% | 2.76% | 3.3% | 4.22% | 3.79% | 3.18% | 2.94% | 3.72% | 3.08% |
| 2026/04/04 | 15.23% | 9.67% | 2.32% | 3.18% | 4.42% | 3.41% | 3.33% | 2.33% | 4.13% | 3.13% |
| 2026/04/05 | 17.85% | 10.76% | 2.86% | 3.31% | 2.8% | 3.63% | 3.17% | 1.72% | 3.58% | 2.71% |
| 2026/04/06 | 13.11% | 9.37% | 4.4% | 3.36% | 3.42% | 3.36% | 3.21% | 3.63% | 4.07% | 3% |
| 2026/04/07 | 15.07% | 10.54% | 4.34% | 3% | 1.95% | 3.6% | 3.09% | 2.55% | 4.25% | 2.67% |
| 2026/04/08 | 16.34% | 10.07% | 2.82% | 3.38% | 3.39% | 3.35% | 2.88% | 2.29% | 3.29% | 2.56% |
| 2026/04/09 | 18.4% | 8.61% | 2.73% | 3.34% | 3.44% | 3.44% | 2.64% | 3.05% | 3.7% | 3.2% |
| 2026/04/10 | 17.69% | 10.75% | 2.24% | 3.93% | 3.14% | 3.12% | 2.8% | 2.96% | 3.09% | 2.91% |
| 2026/04/11 | 17.32% | 12.26% | 2.39% | 3.38% | 3.47% | 2.88% | 3.08% | 2.45% | 3.12% | 3.51% |
| 2026/04/12 | 15.35% | 13.78% | 1.96% | 3.36% | 3.65% | 2.8% | 3.08% | 2.73% | 3.05% | 3.87% |
| 2026/04/13 | 14.52% | 11.15% | 2.53% | 3.47% | 2.88% | 2.98% | 2.91% | 2.13% | 3.5% | 3.3% |
| 2026/04/14 | 14.6% | 11.86% | 2.75% | 2.81% | 2.84% | 3.38% | 3.09% | 1.27% | 4.81% | 2.97% |
| 2026/04/15 | 11.94% | 10.04% | 4.29% | 4.51% | 2.68% | 2.99% | 2.61% | 2.32% | 3.84% | 2.18% |
| 2026/04/16 | 11.98% | 9.82% | 4.55% | 3.99% | 2.92% | 2.56% | 2.54% | 2.48% | 3.9% | 2.35% |
| 2026/04/17 | 14.26% | 12.21% | 4.17% | 2.79% | 1.83% | 2.83% | 2.18% | 2.45% | 3.32% | 3.38% |
| 2026/04/18 | 13.51% | 12.76% | 3.36% | 4.3% | 2.51% | 4.93% | 2.81% | 2.64% | 2.94% | 3.5% |
| 2026/04/19 | 13.2% | 15.15% | 2.64% | 3.75% | 2.77% | 4.07% | 2.97% | 3.26% | 3.58% | 2.41% |
| 2026/04/20 | 18.28% | 12.79% | 2.72% | 3.9% | 2.78% | 2.84% | 3.13% | 3.07% | 3.13% | 2.07% |
| 2026/04/21 | 12.43% | 12.39% | 3.51% | 3.56% | 3.84% | 3.57% | 2.76% | 3.24% | 3.69% | 2.48% |
| 2026/04/22 | 16.21% | 10.49% | 3.08% | 3.36% | 3.54% | 2.97% | 2.42% | 2.84% | 3.14% | 2.36% |
| 2026/04/23 | 16.38% | 10.66% | 3.18% | 2.56% | 3.01% | 3.37% | 2.55% | 2.25% | 2.86% | 2.5% |
| 2026/04/24 | 12.76% | 10.84% | 3.2% | 3.43% | 3.72% | 3.5% | 2.63% | 3.17% | 3.82% | 2.69% |
| 2026/04/25 | 13.65% | 12.25% | 2.9% | 2.99% | 4.17% | 3.65% | 2.45% | 3.73% | 3.42% | 2.77% |
| 2026/04/26 | 14.3% | 9.91% | 2.82% | 3.23% | 5.16% | 3.9% | 2.56% | 4.52% | 3.19% | 2.96% |
| 2026/04/27 | 15.05% | 10.87% | 3.6% | 3% | 3.02% | 3.15% | 1.91% | 3.1% | 2.89% | 2.79% |
| 2026/04/28 | 11.96% | 10.54% | 3.56% | 3.86% | 3.18% | 2.65% | 2.36% | 2.22% | 4.11% | 3.04% |
| 2026/04/29 | 14.3% | 10.16% | 3.9% | 3.72% | 3.37% | 3.03% | 2.57% | 3.18% | 3.02% | 2.52% |
| 2026/04/30 | 17.86% | 10.22% | 3.91% | 3.69% | 3.29% | 3.05% | 2.73% | 2.71% | 2.62% | 2.33% |
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April saw Walmart’s PPC spend fluctuate, peaking at 18.40% on April 9. Instacart’s share rose mid-month, reaching 15.15% on April 19. Target’s spend remained steady, while Factor75 and Domino’s showed minor variations. CookUnity and HelloFresh maintained consistent shares. Whole Foods and Home Chef experienced slight declines, while DoorDash’s share dipped towards month’s end.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 2042 |
| 2026/04/02 | 2065 |
| 2026/04/03 | 2161 |
| 2026/04/04 | 2310 |
| 2026/04/05 | 2388 |
| 2026/04/06 | 2602 |
| 2026/04/07 | 2538 |
| 2026/04/08 | 2262 |
| 2026/04/09 | 2293 |
| 2026/04/10 | 2249 |
| 2026/04/11 | 2139 |
| 2026/04/12 | 2196 |
| 2026/04/13 | 2278 |
| 2026/04/14 | 2256 |
| 2026/04/15 | 2707 |
| 2026/04/16 | 2568 |
| 2026/04/17 | 2536 |
| 2026/04/18 | 2570 |
| 2026/04/19 | 2342 |
| 2026/04/20 | 2153 |
| 2026/04/21 | 2284 |
| 2026/04/22 | 2424 |
| 2026/04/23 | 2309 |
| 2026/04/24 | 2358 |
| 2026/04/25 | 2353 |
| 2026/04/26 | 2326 |
| 2026/04/27 | 2369 |
| 2026/04/28 | 2359 |
| 2026/04/29 | 2338 |
| 2026/04/30 | 2328 |
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April saw a dynamic shift in distinct advertisers, peaking at 2,707 mid-month. The month concluded with a stable count of 2,328, reflecting a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Instacart and Whole Foods Market surged in click share, while Walmart and Nothing Bundt Cakes experienced declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | walmart.com | instacart.com | target.com | samsclub.com | dollartree.com | dominos.com | doordash.com | kroger.com | wholefoodsmarket.com | starbucks.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 13.63% | 10.4% | 6.05% | 4.29% | 2.96% | 4.15% | 4.71% | 1.09% | 3.71% | 1.16% |
| 2026/04/02 | 15.47% | 11.72% | 6.06% | 3.88% | 3.97% | 2.73% | 2.36% | 1.57% | 2.63% | 1.35% |
| 2026/04/03 | 12.97% | 8.87% | 6.14% | 3.71% | 2.88% | 4.49% | 2.79% | 2.44% | 2.7% | 1.18% |
| 2026/04/04 | 12.84% | 9.61% | 4.81% | 3.64% | 3.41% | 4.49% | 2.9% | 2.55% | 2.1% | 1.22% |
| 2026/04/05 | 14.45% | 11.45% | 6.12% | 2.91% | 2.89% | 2.54% | 1.99% | 2.54% | 1.74% | 0.96% |
| 2026/04/06 | 11.37% | 8.58% | 9.08% | 2.78% | 2.32% | 3.52% | 2.36% | 2.01% | 2.73% | 0.92% |
| 2026/04/07 | 12.28% | 10.41% | 9.28% | 3.23% | 2.73% | 2.03% | 1.67% | 2.91% | 2.31% | 1.82% |
| 2026/04/08 | 14.05% | 9.67% | 5.55% | 3.79% | 3.17% | 3.79% | 2.46% | 1.74% | 2.33% | 2.58% |
| 2026/04/09 | 16.13% | 8.8% | 5.37% | 3.85% | 2.9% | 3.49% | 3.05% | 0.87% | 2.82% | 2.28% |
| 2026/04/10 | 14.66% | 11.62% | 4.47% | 3.45% | 2.31% | 3.27% | 2.86% | 1.56% | 2.64% | 2.07% |
| 2026/04/11 | 13.53% | 13.18% | 4.64% | 4.18% | 3.76% | 3.33% | 3.93% | 1.04% | 2.04% | 1.5% |
| 2026/04/12 | 11.09% | 15.22% | 4.25% | 2.21% | 3.63% | 3.61% | 3.71% | 1.28% | 2.4% | 1.45% |
| 2026/04/13 | 12.66% | 11.23% | 4.99% | 3.36% | 3.17% | 2.9% | 3.11% | 2.29% | 2.37% | 2.19% |
| 2026/04/14 | 12.94% | 12.79% | 5.94% | 2.52% | 3.27% | 3.1% | 2.7% | 1.63% | 1.9% | 1.55% |
| 2026/04/15 | 10.79% | 9.7% | 8.32% | 2.35% | 2.4% | 2.18% | 2.05% | 2.66% | 2.07% | 1.06% |
| 2026/04/16 | 9.47% | 8.83% | 8.3% | 2.14% | 2.48% | 2.49% | 1.94% | 1.85% | 2.03% | 1.78% |
| 2026/04/17 | 10.23% | 11.34% | 7.32% | 2.97% | 2.71% | 1.7% | 3.18% | 1.98% | 1.89% | 1.33% |
| 2026/04/18 | 11.08% | 13.24% | 6.91% | 2.77% | 2.55% | 2.36% | 3.16% | 2.48% | 2.03% | 1.49% |
| 2026/04/19 | 11.69% | 16.69% | 5.57% | 2.84% | 3.04% | 3.08% | 1.87% | 1.74% | 2.5% | 1.79% |
| 2026/04/20 | 14.18% | 15.42% | 5.38% | 2.34% | 3.39% | 2.8% | 1.82% | 1.07% | 2.46% | 2.9% |
| 2026/04/21 | 10.52% | 14.58% | 6.66% | 2.82% | 2.72% | 3.96% | 2.03% | 1.58% | 2.88% | 2.25% |
| 2026/04/22 | 12.96% | 12.06% | 5.9% | 2.18% | 2.7% | 3.48% | 2.17% | 1.67% | 2.08% | 1.71% |
| 2026/04/23 | 11.32% | 11.73% | 5.98% | 3.14% | 2.35% | 2.89% | 2.45% | 2.27% | 2.08% | 1.92% |
| 2026/04/24 | 10.81% | 11.24% | 5.81% | 2.95% | 2.8% | 3.52% | 2.42% | 2.62% | 2.93% | 1.97% |
| 2026/04/25 | 9.51% | 13.18% | 5.87% | 2.59% | 2.18% | 3.97% | 2.64% | 2.25% | 3% | 1.08% |
| 2026/04/26 | 10.14% | 10.83% | 5.49% | 3.54% | 2.66% | 4.74% | 3.38% | 2.3% | 3.49% | 0.5% |
| 2026/04/27 | 11.44% | 11.73% | 6.78% | 3.69% | 2.8% | 2.79% | 2.96% | 1.71% | 2.77% | 0.93% |
| 2026/04/28 | 9.92% | 11.21% | 6.87% | 3.61% | 1.91% | 3.19% | 3.46% | 1.79% | 1.95% | 1.71% |
| 2026/04/29 | 10.32% | 11.11% | 7.02% | 2.8% | 2.17% | 3.32% | 2.44% | 2.47% | 2.49% | 1.53% |
| 2026/04/30 | 12.48% | 12.46% | 6.97% | 3.49% | 3.37% | 3.23% | 2.27% | 2.2% | 2.08% | 1.45% |
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In April 2026, Walmart’s PPC impression share fluctuated, peaking at 16.13% on April 9. Instacart saw a rise, reaching 16.69% on April 19. Target’s share remained stable, while Sam’s Club and Dollar Tree experienced minor variations. Domino’s and DoorDash showed consistent shares, with Kroger and Whole Foods maintaining low levels. Starbucks had minimal impact. The month ended with Walmart leading, followed by Instacart.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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Instacart highlights convenience with a vast grocery selection, while Men’s Health focuses on health with fiber-rich foods. Sam’s Club and Walmart emphasize savings and convenience, offering exclusive member benefits. Whole Foods Market showcases quality with vibrant produce and certified meats.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Retail Grocery and Food April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Retail Grocery and Food April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Retail Grocery and Food April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Retail Grocery and Food April 2026 Report aggregates data from across both device types and Google Shopping.
The US Retail Grocery and Food April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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