US Retail Grocery and Food - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – US

Google AI Overview visibility for Retail Grocery and Food US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 51.1142912883
48.8857087117
51%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 9%
Navigational 11%
Seasonal 1%
Local 5%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
walmart.com 25.9
dollartree.com 8.36
samsclub.com 7.47
wholefoodsmarket.com 6.48
dominos.com 6.22
instacart.com 4.69
starbucks.com 2.87
target.com 2.76
totalwine.com 2.7
kroger.com 1.58
others 30.97
  • walmart.com - 25.9%
  • dollartree.com - 8.36%
  • samsclub.com - 7.47%
  • wholefoodsmarket.com - 6.48%
  • dominos.com - 6.22%
  • instacart.com - 4.69%
  • starbucks.com - 2.87%
  • target.com - 2.76%
  • totalwine.com - 2.7%
  • kroger.com - 1.58%
  • others - 30.97%

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Walmart leads with 25.9% click share, followed by Dollar Tree at 8.36%. Others collectively hold 30.97%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date walmart.com instacart.com wholefoodsmarket.com dominos.com samsclub.com homechef.com target.com cookunity.com doordash.com kroger.com
2026/08/01 15.71% 9.72% 2.51% 3.95% 1.87% 2.89% 2.86% 4.42% 2.5% 2.03%
2026/08/02 14.29% 10.56% 3.49% 4.04% 2.89% 2.58% 2.38% 5.44% 2.96% 2.47%
2026/08/03 16.61% 10.75% 3.59% 1.74% 2.8% 1.9% 2.04% 2.99% 12.67% 2.29%
2026/08/04 14.46% 10.68% 3.94% 2.99% 3.13% 2.29% 2.39% 3.59% 3.97% 3.25%
2026/08/05 7.71% 11.06% 4.46% 4.58% 2.82% 2.68% 2.83% 3.53% 3.52% 2.31%
2026/08/06 13.26% 11.04% 5.37% 5.28% 3.02% 3.62% 2.37% 3.94% 3.45% 2.58%
2026/08/07 9.62% 8.38% 4.14% 3.46% 3.9% 4.92% 3% 4.4% 1.89% 3.13%
2026/08/08 13.39% 9.22% 4.25% 3.12% 2.92% 4.08% 2.94% 4.93% 2.47% 3.99%
2026/08/09 13.91% 5.48% 4.29% 3.93% 2.26% 3.09% 2.9% 4.12% 2.94% 4.26%
2026/08/10 18.88% 10.47% 2.91% 4.27% 2.75% 3.23% 2.89% 3.11% 2.75% 1.67%
2026/08/11 10.38% 7.27% 6.64% 3.36% 3.26% 2.79% 3.11% 2.89% 2.7% 2.69%
2026/08/12 14.96% 6.29% 6.63% 4.31% 3.78% 2.72% 3.04% 2.39% 2.11% 3.09%
2026/08/13 13.96% 6.93% 5.31% 3.86% 4.09% 3.98% 3.17% 4.25% 1.97% 2.06%
2026/08/14 12.19% 5.85% 3.28% 4.84% 3.9% 3.85% 3.41% 3.69% 2.08% 2.19%
2026/08/15 17.77% 4.99% 2.62% 4.98% 3.11% 4.05% 2.93% 5.33% 2.48% 2.02%
2026/08/16 19.28% 5.99% 5.15% 4.08% 3.33% 3.57% 2.72% 4.08% 3.15% 2.56%
2026/08/17 21.54% 5.37% 3.94% 4.63% 3.85% 3.37% 3.13% 2.36% 2.45% 1.82%
2026/08/18 18.82% 4.88% 4.89% 5.11% 3.73% 3.21% 4.18% 3.9% 1.37% 1.72%
2026/08/19 15.38% 5.44% 5.28% 5.29% 3.14% 3.26% 3.2% 4.26% 1.56% 2.09%
2026/08/20 16.5% 8.65% 4.48% 4.21% 3.94% 3% 2.94% 2.31% 1.67% 2.44%
2026/08/21 14.5% 6.9% 4.53% 4.65% 3.31% 4.31% 3.73% 4.03% 2.2% 2.3%
2026/08/22 16.04% 7.8% 3.64% 5.56% 3.3% 3.79% 3.85% 1.92% 2.01% 1.93%
2026/08/23 17.78% 7.06% 4.01% 4.63% 3.44% 4.31% 3.84% 2.34% 1.73% 1.86%
2026/08/24 17.45% 6.84% 3.66% 6.55% 4.21% 4.4% 2.82% 2.47% 2.15% 2.14%
2026/08/25 17.72% 5.79% 4.4% 4.82% 3.5% 4.04% 4.06% 2.53% 1.68% 2.09%
2026/08/26 15.16% 6.82% 5.65% 5.08% 3.67% 3.86% 4.04% 2.4% 1.85% 2.26%
2026/08/27 17.56% 6.53% 5.29% 5.8% 3.82% 3.92% 3.4% 1.96% 2.49% 1.91%
2026/08/28 17.59% 8.92% 4.62% 4.92% 3.56% 3.3% 3.53% 2.28% 1.8% 1.79%
2026/08/29 19.23% 7.66% 4.04% 5.62% 3.39% 3.64% 2.86% 3.52% 2.33% 1.92%
2026/08/30 21.95% 8.05% 3.84% 5.16% 3.09% 3.49% 2.83% 2.96% 1.79% 1.66%
2026/08/31 13.46% 10.79% 6% 3.9% 3.83% 3.72% 2.86% 2.85% 2.18% 1.47%
  • walmart.com
  • instacart.com
  • wholefoodsmarket.com
  • dominos.com
  • samsclub.com
  • homechef.com
  • target.com
  • cookunity.com
  • doordash.com
  • kroger.com

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Walmart’s PPC spend fluctuated, peaking at 21.95% on August 30. Instacart’s share dipped mid-month but rebounded to 10.79% by month’s end. Whole Foods and Domino’s showed steady growth, while DoorDash and Kroger experienced declines.

Market Exposure

Competitor Count for US Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 2492
2026/08/02 2499
2026/08/03 2416
2026/08/04 2624
2026/08/05 2338
2026/08/06 2157
2026/08/07 2040
2026/08/08 1990
2026/08/09 2040
2026/08/10 2140
2026/08/11 2166
2026/08/12 2123
2026/08/13 2148
2026/08/14 2181
2026/08/15 2120
2026/08/16 2058
2026/08/17 1987
2026/08/18 1974
2026/08/19 1926
2026/08/20 2118
2026/08/21 2145
2026/08/22 2155
2026/08/23 2167
2026/08/24 2168
2026/08/25 2168
2026/08/26 2204
2026/08/27 2279
2026/08/28 2273
2026/08/29 2360
2026/08/30 2284
2026/08/31 2226

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August began with 2,492 advertisers, peaking at 2,624 on the 4th. A mid-month dip to 1,926 on the 19th was followed by a recovery, ending at 2,226.

Campaign Efficiency

Market Loss & Market Gains for US Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
walmart.com 3.89%
dominos.com 0.84%
target.com 0.38%
samsclub.com 0.36%
aldi.us 0.3%
ubereats.com -0.35%
doordash.com -0.45%
kroger.com -0.58%
starbucks.com -0.82%
instacart.com -1.33%

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Walmart.com surged with a 3.89% click share increase, while instacart.com dropped by 1.33%. Dominos.com gained 0.84%, contrasting starbucks.com’s 0.82% decline.

Campaign Efficiency

US Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date walmart.com instacart.com target.com samsclub.com wholefoodsmarket.com dominos.com kroger.com dollartree.com doordash.com groupon.com
2026/08/01 15.94% 11.57% 5.65% 2.6% 2.49% 3.33% 3.84% 2.1% 2.22% 0.51%
2026/08/02 13.49% 13.43% 4.89% 3.68% 3.16% 3.07% 4.39% 2.85% 3.19% 0.36%
2026/08/03 14.44% 13.03% 3.61% 3.23% 3.06% 1.21% 4.17% 1.69% 8.54% 0.31%
2026/08/04 15.02% 13.02% 3.95% 3.39% 2.97% 2.36% 4.48% 1.6% 4.25% 0.36%
2026/08/05 8.14% 13.11% 5.21% 3.73% 3.54% 3.17% 4.78% 2.68% 3.69% 0.42%
2026/08/06 11.4% 13.78% 4.57% 3.75% 4.38% 3.86% 4.37% 2.7% 2.96% 0.46%
2026/08/07 7.87% 9.81% 5.23% 4.49% 3.3% 2.49% 5.94% 2.67% 1.61% 6.75%
2026/08/08 10.31% 10.57% 5.4% 4.15% 3.85% 2.11% 7.96% 3.4% 2.2% 0.43%
2026/08/09 10.27% 6.31% 5.37% 3.34% 4.27% 3.34% 7.6% 3.39% 3.41% 0.37%
2026/08/10 15.69% 12.64% 5.28% 3.48% 2.71% 2.77% 3.14% 2.25% 2.89% 0.15%
2026/08/11 8.69% 8.95% 5.48% 4.61% 5.27% 2.4% 4.41% 3.29% 2.47% 0.44%
2026/08/12 11.49% 6.42% 4.86% 4.38% 4.51% 3.25% 4.52% 3.29% 1.87% 6.31%
2026/08/13 11.06% 8.56% 5.7% 5.04% 4% 2.9% 3.63% 2.96% 1.85% 6.32%
2026/08/14 8.88% 6.89% 6.31% 4.4% 3.04% 3.22% 4.01% 3.07% 2.15% 6.4%
2026/08/15 12.99% 5.62% 5.17% 3.86% 2.54% 3.54% 4.15% 2.71% 2.37% 7.07%
2026/08/16 15.7% 6.69% 4.83% 5.29% 4.15% 3.38% 4.25% 3.3% 2.37% 0.44%
2026/08/17 16.8% 5.68% 5.86% 5.4% 3.37% 3.52% 3.56% 2.93% 2.41% 0.54%
2026/08/18 14.93% 5.22% 7.8% 5.35% 4.02% 4.32% 3.52% 2.95% 1.29% 0.42%
2026/08/19 11.19% 5.73% 6.05% 4.41% 4.09% 3.87% 3.93% 2.33% 1.33% 7.85%
2026/08/20 13.45% 8.48% 5.35% 4.92% 3.57% 3.38% 3.11% 2.99% 1.22% 6.35%
2026/08/21 11.34% 7.26% 6.44% 4.42% 3.2% 3.21% 4.1% 3.07% 1.86% 5.31%
2026/08/22 13.3% 8.47% 7.29% 3.91% 2.81% 3.88% 3.43% 2.92% 1.87% 5.33%
2026/08/23 13.17% 6.98% 7.25% 4.13% 3.3% 3.52% 3.45% 3.08% 1.69% 5.55%
2026/08/24 13.96% 6.77% 5.26% 5.27% 3.34% 4.75% 3.7% 3.32% 2.1% 5.22%
2026/08/25 13.69% 6.41% 6.92% 4.24% 3.39% 3.39% 3.96% 2.73% 1.28% 5.72%
2026/08/26 12.17% 6.55% 6.93% 4.77% 4.19% 3.6% 3.9% 2.99% 1.64% 5.79%
2026/08/27 14.27% 6.58% 5.95% 4.88% 3.92% 4.37% 3.54% 3.31% 2.22% 5.61%
2026/08/28 14.47% 8.8% 6.01% 4.52% 3.42% 3.44% 3.33% 2.92% 1.38% 5.78%
2026/08/29 16.7% 9.15% 4.93% 4.78% 3.46% 4.18% 3.67% 2.88% 2.18% 0.45%
2026/08/30 17.92% 9.62% 5.59% 4.37% 3.25% 3.75% 3.29% 3.08% 1.84% 0.24%
2026/08/31 12.17% 8.7% 5.7% 5.56% 4.72% 3.52% 3.29% 3.24% 1.64% 0.36%
  • walmart.com
  • instacart.com
  • target.com
  • samsclub.com
  • wholefoodsmarket.com
  • dominos.com
  • kroger.com
  • dollartree.com
  • doordash.com
  • groupon.com

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Walmart’s impression share fluctuated, peaking at 17.92% on August 30. Instacart’s share declined, ending at 8.7%. Target and Sam’s Club showed steady trends, while Groupon had sporadic spikes. August concluded with Walmart leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food - Last month
  1. 1
    Order Anytime, Anywhere - Fast Delivery in 30 Minutes https://www.doordash.com

    From national restaurants to local favorites, DoorDash® delivers the most restaurants.

  2. 2
    Sam's Club® Official Site https://www.samsclub.com

    Official Sam’s Club Shopping — Shop Now & Keep Your Home Updated With Sam's Club Members Only Savings! Enjoy Low Prices On Groceries, New Appliances & Tech, Auto & Tire...

  3. 3
    Order Delivery. Uber Eats - Schedule Pickup or Delivery https://www.ubereats.com

    Don't Skip Meals. Order Food Delivery w/ Uber Eats. Salads, Sushi, Pizza, Pasta, Tacos Etc

  4. 4
    Walmart.com https://www.walmart.com

    Shop Walmart Online — Easy Online Shopping. Get it When & Where You Want it. Free In-Store Pickup! Groceries, essentials & more delivered in as fast as an hour. Try Express Delivery! Reorder Items. Types: Electronics, Toys.

  5. 5
    Whole Foods Market https://www.wholefoodsmarket.com

    Healthy & Fresh Groceries — From Vibrant Produce & Animal Welfare Rated Meat To Everyday Favorites And Essentials.

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DoorDash and Uber Eats dominate with convenience, promising swift deliveries from diverse eateries. Sam’s Club and Walmart emphasize savings and variety, catering to budget-conscious shoppers. Whole Foods Market highlights quality, focusing on fresh, healthy groceries.

Frequently Asked Questions

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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