US Retail Grocery and Food - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – US

Google AI Overview visibility for Retail Grocery and Food US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 61.806163038
38.193836962
61%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 10%
Navigational 12%
Seasonal 1%
Local 4%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
walmart.com 22.18
dollartree.com 13.41
samsclub.com 7.7
instacart.com 6.85
dominos.com 5.74
wholefoodsmarket.com 3.88
target.com 3.76
totalwine.com 2.41
cava.com 1.27
kroger.com 1.25
others 31.55
  • walmart.com - 22.18%
  • dollartree.com - 13.41%
  • samsclub.com - 7.7%
  • instacart.com - 6.85%
  • dominos.com - 5.74%
  • wholefoodsmarket.com - 3.88%
  • target.com - 3.76%
  • totalwine.com - 2.41%
  • cava.com - 1.27%
  • kroger.com - 1.25%
  • others - 31.55%

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Walmart leads with 22.18% click share, followed by Dollar Tree at 13.41%. Others collectively hold 31.55%, showcasing diverse competition in the market.

Market Exposure

Share of Spend for the top 10 US Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date walmart.com instacart.com wholefoodsmarket.com dominos.com samsclub.com factor75.com target.com homechef.com doordash.com 1800flowers.com
2026/09/01 16.76% 12.85% 4.44% 6.23% 3.48% 0.84% 1.93% 3.65% 1.81% 4.05%
2026/09/02 11.68% 11.51% 4.01% 3.32% 2.7% 1.42% 3.23% 4.65% 1.91% 4.04%
2026/09/03 8.9% 13.03% 3.61% 3.44% 3.78% 1.17% 2.75% 4.86% 1.75% 4.03%
2026/09/04 14.01% 10.43% 3.43% 4.89% 3.27% 1.29% 2.62% 4.42% 1.85% 3.18%
2026/09/05 11.65% 16.31% 2.38% 5.07% 3.19% 0.94% 2.02% 4.85% 2.16% 2.66%
2026/09/06 14.07% 14.42% 3.69% 3.95% 2.7% 1.43% 1.82% 4.43% 2.7% 2.59%
2026/09/07 8.02% 16.87% 3.09% 4.45% 3.13% 1.47% 1.64% 4.59% 2.61% 2.92%
2026/09/08 13.15% 12.98% 5.16% 3.83% 3.24% 1.5% 1.81% 4.33% 2.4% 2.7%
2026/09/09 16.88% 17.79% 3.04% 4.66% 3.11% 1.37% 2% 2.54% 2.62% 1.61%
2026/09/10 15.5% 11.75% 2.22% 3.62% 3.55% 1.97% 2.59% 3.62% 3.09% 2.1%
2026/09/11 12.04% 11.09% 2.5% 4.95% 3.25% 2.04% 3.35% 3.58% 2.71% 2.48%
2026/09/12 15.01% 11.68% 1.8% 4.42% 3.35% 2.28% 3.39% 2.54% 2.27% 2.36%
2026/09/13 13.33% 11.48% 2.79% 4.09% 2.95% 3.4% 3.72% 3.1% 2.38% 2.39%
2026/09/14 15.88% 8.38% 2.35% 4.25% 2.48% 3.02% 3.98% 2.67% 2.44% 2.66%
2026/09/15 12.82% 15.83% 2.52% 3.67% 2.77% 2.51% 3.51% 2.47% 2.09% 2.82%
2026/09/16 14.24% 16.27% 2.25% 3.36% 2.8% 2.75% 3.78% 2.19% 2.3% 2.37%
2026/09/17 11.72% 13.49% 3.58% 4.5% 2.99% 2.85% 4.1% 2.2% 2.38% 2.61%
2026/09/18 14.25% 12.99% 3.24% 3.58% 3.17% 3.08% 3.94% 1.63% 2.33% 2.13%
2026/09/19 13.2% 12.21% 2.93% 4.31% 3.3% 3.35% 3.7% 2.5% 2.56% 2.36%
2026/09/20 13.85% 14.75% 2.26% 3.93% 2.98% 3.32% 3.44% 2.68% 3.06% 2.38%
2026/09/21 15.13% 15.5% 4.08% 4% 3.21% 2.51% 3.06% 2.42% 3.06% 1.69%
2026/09/22 11.95% 15.95% 1.23% 4.52% 3.39% 3.45% 3.51% 2.78% 2.87% 1.97%
2026/09/23 16.75% 14.5% 1.41% 5.47% 4.76% 1.71% 3.33% 2.57% 2.46% 1.83%
2026/09/24 16.69% 15.25% 1.18% 4.54% 4.11% 2.28% 3.29% 1.63% 2.76% 1.61%
2026/09/25 12.77% 16.79% 0.74% 4.61% 3.91% 3.13% 3.39% 1.67% 3.25% 1.79%
2026/09/26 14.24% 16.42% 1.45% 3.69% 3.99% 2.98% 3.56% 2.26% 3.01% 1.15%
2026/09/27 12.21% 14.17% 0.85% 4.46% 3.82% 3.9% 3.11% 3.15% 2.67% 1.47%
2026/09/28 14.62% 13.36% 0.77% 4.18% 3.62% 3.11% 3.09% 3.04% 2.9% 2.52%
2026/09/29 11.83% 12.91% 1.78% 4.51% 3.9% 3.47% 3.27% 2.14% 2.42% 2.74%
2026/09/30 13.28% 12.13% 4.68% 3.52% 3.28% 3.22% 3.04% 2.56% 2.12% 1.62%
  • walmart.com
  • instacart.com
  • wholefoodsmarket.com
  • dominos.com
  • samsclub.com
  • factor75.com
  • target.com
  • homechef.com
  • doordash.com
  • 1800flowers.com

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In September 2026, Walmart’s PPC spend fluctuated, peaking at 16.88% on the 9th. Instacart saw a high of 17.79% on the same day. Whole Foods’ share dipped, while Domino’s remained steady. Sam’s Club and Factor75 showed moderate activity. Target’s spend increased mid-month, and Home Chef’s share declined. DoorDash and 1800Flowers maintained consistent levels.

Market Exposure

Competitor Count for US Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 2179
2026/09/02 2440
2026/09/03 2503
2026/09/04 2570
2026/09/05 2510
2026/09/06 2480
2026/09/07 2451
2026/09/08 2383
2026/09/09 2364
2026/09/10 2402
2026/09/11 2436
2026/09/12 2476
2026/09/13 2517
2026/09/14 2429
2026/09/15 2560
2026/09/16 2564
2026/09/17 2602
2026/09/18 2518
2026/09/19 2449
2026/09/20 2446
2026/09/21 2434
2026/09/22 2375
2026/09/23 2256
2026/09/24 2298
2026/09/25 2260
2026/09/26 2222
2026/09/27 2272
2026/09/28 2277
2026/09/29 2306
2026/09/30 2341

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Advertisers surged early September, peaking at 2,602 on the 17th. A decline followed, ending the month at 2,341.

Campaign Efficiency

Market Loss & Market Gains for US Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dollartree.com 2.56%
target.com 0.72%
samsclub.com 0.5%
meijer.com 0.4%
insomniacookies.com 0.36%
amazon.com -0.24%
kfc.com -0.33%
dominos.com -0.36%
walmart.com -1.1%
wholefoodsmarket.com -1.73%

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Dollar Tree surged with a 2.56% click share increase, while Whole Foods Market faced a 1.73% decline.

Campaign Efficiency

US Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date instacart.com walmart.com dollartree.com target.com wholefoodsmarket.com samsclub.com kroger.com totalwine.com dominos.com doordash.com
2026/09/01 13.12% 14.43% 3.32% 4.47% 3.82% 4.5% 3.12% 2.77% 4.44% 1.34%
2026/09/02 11.42% 10.97% 0.61% 6.76% 3.1% 3.39% 4.09% 3.08% 2.76% 1.52%
2026/09/03 14.42% 9.3% 1.89% 5.68% 2.89% 4.58% 3.85% 3.62% 2.56% 1.56%
2026/09/04 10.32% 12.45% 3.53% 5.45% 2.89% 4.09% 3.75% 3.2% 3.59% 1.65%
2026/09/05 20.34% 11.1% 3.92% 4% 2.03% 3.83% 2.73% 3.05% 3.68% 1.99%
2026/09/06 17.87% 12.36% 4.61% 4.1% 2.73% 3.62% 2.63% 3.26% 2.96% 2.36%
2026/09/07 19.69% 7.76% 4.59% 3.92% 2.46% 3.96% 2.64% 3.08% 3.53% 2.09%
2026/09/08 15.84% 12.38% 5.1% 4.24% 3.72% 3.55% 2.34% 3.27% 3.01% 1.76%
2026/09/09 19.4% 13.63% 4.96% 4.56% 2.59% 3.54% 2.3% 2.35% 3.37% 1.89%
2026/09/10 13.17% 14.56% 3.82% 5.56% 2.19% 4.68% 2.39% 3.02% 2.49% 2.19%
2026/09/11 11.56% 10.61% 3.18% 6.83% 2.7% 3.87% 2.43% 2.19% 4.04% 1.83%
2026/09/12 12.69% 14.12% 2.77% 7.11% 1.76% 4.23% 2.9% 2.39% 3.21% 1.51%
2026/09/13 11.6% 12.64% 3.28% 7.86% 2.59% 3.52% 3.46% 2.11% 3.34% 1.41%
2026/09/14 6.67% 13.94% 4.78% 8% 2.69% 3.02% 4.01% 2.4% 3.38% 1.56%
2026/09/15 16.98% 11.57% 4.4% 7% 2.32% 3.28% 3.07% 1.82% 2.51% 1.11%
2026/09/16 17.27% 11.59% 4.47% 7.62% 1.84% 3.3% 3.09% 2.11% 2.49% 1.62%
2026/09/17 15.17% 10.47% 4.05% 7.78% 2.68% 3.5% 3.07% 2.78% 3.22% 1.28%
2026/09/18 13.51% 12.82% 4.42% 7.16% 2.66% 3.87% 4.02% 3.19% 2.51% 1.52%
2026/09/19 12.76% 11.01% 5.19% 7.53% 2.63% 3.91% 4.17% 3.02% 3.19% 1.46%
2026/09/20 16.47% 11.43% 4.54% 6.81% 2.22% 3.82% 4.17% 2.33% 2.89% 1.81%
2026/09/21 16.67% 12.14% 4.26% 6.16% 3.4% 3.54% 3.69% 2.59% 2.78% 1.74%
2026/09/22 17.4% 10.41% 5.12% 7.05% 1.86% 3.63% 4.28% 2.4% 2.83% 1.59%
2026/09/23 15.01% 12.26% 4.88% 7.1% 1.68% 5.05% 4.11% 2.87% 3.26% 1.45%
2026/09/24 16.3% 12.79% 5.41% 5.9% 1.96% 4.38% 3.86% 2.55% 2.76% 1.45%
2026/09/25 18.45% 11.09% 3.59% 6.13% 1.79% 4.2% 3.52% 2.47% 2.9% 1.93%
2026/09/26 17.82% 10.37% 4.85% 6.74% 2.21% 4.15% 3.62% 2.77% 2.51% 1.82%
2026/09/27 14.99% 10.35% 5.84% 6.08% 2.01% 4.4% 3.65% 2.76% 2.94% 1.8%
2026/09/28 13.25% 12.04% 5.55% 6.3% 1.85% 4.46% 3.45% 2.61% 3.44% 2.16%
2026/09/29 12.38% 9.14% 5.35% 6.2% 3.13% 4.35% 4.46% 3.18% 3.27% 1.52%
2026/09/30 14.69% 9.75% 5.87% 5.58% 4.8% 3.87% 3.38% 2.96% 2.61% 1.89%
  • instacart.com
  • walmart.com
  • dollartree.com
  • target.com
  • wholefoodsmarket.com
  • samsclub.com
  • kroger.com
  • totalwine.com
  • dominos.com
  • doordash.com

Copyright © Adthena. All rights reserved.

Instacart’s impression share fluctuated, peaking at 20.34% on September 5. Walmart’s share was inconsistent, ending at 9.75%. Dollar Tree saw a steady rise, finishing at 5.87%. Target’s share peaked mid-month, closing at 5.58%. Whole Foods ended with a notable increase to 4.8%. Sam’s Club maintained stability, closing at 3.87%. Kroger’s share varied, ending at 3.38%. Total Wine’s share was stable, finishing at 2.96%. Domino’s saw fluctuations, ending at 2.61%. DoorDash’s share remained low, closing at 1.89%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food - Last month
  1. 1
    Dollar Tree Official Site https://www.dollartree.com

    Order Online, Ship to You — Dollar Tree's Online Store Offers Bulk Ordering For Households, Businesses, And Groups. Shop In Bulk For All Occasions With Simple Checkout And Convenient Home Delivery. Easy Online Ordering.

  2. 2
    Order Online | Pizza Delivery & Carryout https://www.dominos.com

    Domino’s® Pizza: It’s Delicious, It’s Customizable, and It Brings People Together.

  3. 3
    Grocery Stores Near Me https://www.instacart.com › grocerydelivery

    View All Products & Stores — Instacart Makes It Easy To Order Groceries From Your Favorite Stores Near You. Terms apply

  4. 4
    Honest bath & body essentials | Baby care in refreshing scents https://www.target.com

    Gentle + effective products designed for your little one's delicate skin from day one. Bath, cleanse & moisturize with care.

  5. 5
    Walmart.com https://www.walmart.com

    Walmart® Official Site — Walmart.com | Save Money. Live Better. Shop Walmart.com today for Everyday Low Prices. Browse Services. Get App. Sign Up For E-Mails. Highlights: Mobile App...

Copyright © Adthena. All rights reserved.

Dollar Tree emphasizes bulk ordering convenience, while Domino’s highlights customizable, communal dining. Instacart focuses on easy grocery access, Target offers gentle baby care, and Walmart promotes savings and convenience. Each ad uniquely appeals to specific consumer needs.

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