US Retail Grocery and Food - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – US

Google AI Overview visibility for Retail Grocery and Food US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.2272894177
77.7727105823
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 11%
Navigational 2%
Seasonal 1%
Local 5%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
walmart.com 18.21
dollartree.com 7.95
instacart.com 7.1
samsclub.com 5.52
wholefoodsmarket.com 5.22
dominos.com 4.9
starbucks.com 4.21
nothingbundtcakes.com 3.84
target.com 3.27
kfc.com 2.27
others 37.51
  • walmart.com - 18.21%
  • dollartree.com - 7.95%
  • instacart.com - 7.1%
  • samsclub.com - 5.52%
  • wholefoodsmarket.com - 5.22%
  • dominos.com - 4.9%
  • starbucks.com - 4.21%
  • nothingbundtcakes.com - 3.84%
  • target.com - 3.27%
  • kfc.com - 2.27%
  • others - 37.51%

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Walmart leads with 18.21% click share, followed by Dollar Tree at 7.95%. ‘Others’ dominate with 37.51%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date walmart.com instacart.com target.com factor75.com dominos.com cookunity.com hellofresh.com wholefoodsmarket.com homechef.com doordash.com
2026/04/01 16.6% 9.77% 3% 3.03% 3.47% 3.36% 3.4% 3.86% 3.17% 4.16%
2026/04/02 17.47% 10.27% 2.93% 3.23% 2.65% 3.83% 3.54% 2.74% 3.93% 2.69%
2026/04/03 15.45% 8.99% 2.76% 3.3% 4.22% 3.79% 3.18% 2.94% 3.72% 3.08%
2026/04/04 15.23% 9.67% 2.32% 3.18% 4.42% 3.41% 3.33% 2.33% 4.13% 3.13%
2026/04/05 17.85% 10.76% 2.86% 3.31% 2.8% 3.63% 3.17% 1.72% 3.58% 2.71%
2026/04/06 13.11% 9.37% 4.4% 3.36% 3.42% 3.36% 3.21% 3.63% 4.07% 3%
2026/04/07 15.07% 10.54% 4.34% 3% 1.95% 3.6% 3.09% 2.55% 4.25% 2.67%
2026/04/08 16.34% 10.07% 2.82% 3.38% 3.39% 3.35% 2.88% 2.29% 3.29% 2.56%
2026/04/09 18.4% 8.61% 2.73% 3.34% 3.44% 3.44% 2.64% 3.05% 3.7% 3.2%
2026/04/10 17.69% 10.75% 2.24% 3.93% 3.14% 3.12% 2.8% 2.96% 3.09% 2.91%
2026/04/11 17.32% 12.26% 2.39% 3.38% 3.47% 2.88% 3.08% 2.45% 3.12% 3.51%
2026/04/12 15.35% 13.78% 1.96% 3.36% 3.65% 2.8% 3.08% 2.73% 3.05% 3.87%
2026/04/13 14.52% 11.15% 2.53% 3.47% 2.88% 2.98% 2.91% 2.13% 3.5% 3.3%
2026/04/14 14.6% 11.86% 2.75% 2.81% 2.84% 3.38% 3.09% 1.27% 4.81% 2.97%
2026/04/15 11.94% 10.04% 4.29% 4.51% 2.68% 2.99% 2.61% 2.32% 3.84% 2.18%
2026/04/16 11.98% 9.82% 4.55% 3.99% 2.92% 2.56% 2.54% 2.48% 3.9% 2.35%
2026/04/17 14.26% 12.21% 4.17% 2.79% 1.83% 2.83% 2.18% 2.45% 3.32% 3.38%
2026/04/18 13.51% 12.76% 3.36% 4.3% 2.51% 4.93% 2.81% 2.64% 2.94% 3.5%
2026/04/19 13.2% 15.15% 2.64% 3.75% 2.77% 4.07% 2.97% 3.26% 3.58% 2.41%
2026/04/20 18.28% 12.79% 2.72% 3.9% 2.78% 2.84% 3.13% 3.07% 3.13% 2.07%
2026/04/21 12.43% 12.39% 3.51% 3.56% 3.84% 3.57% 2.76% 3.24% 3.69% 2.48%
2026/04/22 16.21% 10.49% 3.08% 3.36% 3.54% 2.97% 2.42% 2.84% 3.14% 2.36%
2026/04/23 16.38% 10.66% 3.18% 2.56% 3.01% 3.37% 2.55% 2.25% 2.86% 2.5%
2026/04/24 12.76% 10.84% 3.2% 3.43% 3.72% 3.5% 2.63% 3.17% 3.82% 2.69%
2026/04/25 13.65% 12.25% 2.9% 2.99% 4.17% 3.65% 2.45% 3.73% 3.42% 2.77%
2026/04/26 14.3% 9.91% 2.82% 3.23% 5.16% 3.9% 2.56% 4.52% 3.19% 2.96%
2026/04/27 15.05% 10.87% 3.6% 3% 3.02% 3.15% 1.91% 3.1% 2.89% 2.79%
2026/04/28 11.96% 10.54% 3.56% 3.86% 3.18% 2.65% 2.36% 2.22% 4.11% 3.04%
2026/04/29 14.3% 10.16% 3.9% 3.72% 3.37% 3.03% 2.57% 3.18% 3.02% 2.52%
2026/04/30 17.86% 10.22% 3.91% 3.69% 3.29% 3.05% 2.73% 2.71% 2.62% 2.33%
  • walmart.com
  • instacart.com
  • target.com
  • factor75.com
  • dominos.com
  • cookunity.com
  • hellofresh.com
  • wholefoodsmarket.com
  • homechef.com
  • doordash.com

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April saw Walmart’s PPC spend fluctuate, peaking at 18.40% on April 9. Instacart’s share rose mid-month, reaching 15.15% on April 19. Target’s spend remained steady, while Factor75 and Domino’s showed minor variations. CookUnity and HelloFresh maintained consistent shares. Whole Foods and Home Chef experienced slight declines, while DoorDash’s share dipped towards month’s end.

Market Exposure

Competitor Count for US Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 2042
2026/04/02 2065
2026/04/03 2161
2026/04/04 2310
2026/04/05 2388
2026/04/06 2602
2026/04/07 2538
2026/04/08 2262
2026/04/09 2293
2026/04/10 2249
2026/04/11 2139
2026/04/12 2196
2026/04/13 2278
2026/04/14 2256
2026/04/15 2707
2026/04/16 2568
2026/04/17 2536
2026/04/18 2570
2026/04/19 2342
2026/04/20 2153
2026/04/21 2284
2026/04/22 2424
2026/04/23 2309
2026/04/24 2358
2026/04/25 2353
2026/04/26 2326
2026/04/27 2369
2026/04/28 2359
2026/04/29 2338
2026/04/30 2328

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 2,707 mid-month. The month concluded with a stable count of 2,328, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
instacart.com 1.18%
wholefoodsmarket.com 1.02%
totalwine.com 0.49%
cava.com 0.4%
dominos.com 0.27%
safeway.com -0.21%
kroger.com -0.32%
dollartree.com -0.57%
nothingbundtcakes.com -1.07%
walmart.com -1.38%

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Instacart and Whole Foods Market surged in click share, while Walmart and Nothing Bundt Cakes experienced declines.

Campaign Efficiency

US Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date walmart.com instacart.com target.com samsclub.com dollartree.com dominos.com doordash.com kroger.com wholefoodsmarket.com starbucks.com
2026/04/01 13.63% 10.4% 6.05% 4.29% 2.96% 4.15% 4.71% 1.09% 3.71% 1.16%
2026/04/02 15.47% 11.72% 6.06% 3.88% 3.97% 2.73% 2.36% 1.57% 2.63% 1.35%
2026/04/03 12.97% 8.87% 6.14% 3.71% 2.88% 4.49% 2.79% 2.44% 2.7% 1.18%
2026/04/04 12.84% 9.61% 4.81% 3.64% 3.41% 4.49% 2.9% 2.55% 2.1% 1.22%
2026/04/05 14.45% 11.45% 6.12% 2.91% 2.89% 2.54% 1.99% 2.54% 1.74% 0.96%
2026/04/06 11.37% 8.58% 9.08% 2.78% 2.32% 3.52% 2.36% 2.01% 2.73% 0.92%
2026/04/07 12.28% 10.41% 9.28% 3.23% 2.73% 2.03% 1.67% 2.91% 2.31% 1.82%
2026/04/08 14.05% 9.67% 5.55% 3.79% 3.17% 3.79% 2.46% 1.74% 2.33% 2.58%
2026/04/09 16.13% 8.8% 5.37% 3.85% 2.9% 3.49% 3.05% 0.87% 2.82% 2.28%
2026/04/10 14.66% 11.62% 4.47% 3.45% 2.31% 3.27% 2.86% 1.56% 2.64% 2.07%
2026/04/11 13.53% 13.18% 4.64% 4.18% 3.76% 3.33% 3.93% 1.04% 2.04% 1.5%
2026/04/12 11.09% 15.22% 4.25% 2.21% 3.63% 3.61% 3.71% 1.28% 2.4% 1.45%
2026/04/13 12.66% 11.23% 4.99% 3.36% 3.17% 2.9% 3.11% 2.29% 2.37% 2.19%
2026/04/14 12.94% 12.79% 5.94% 2.52% 3.27% 3.1% 2.7% 1.63% 1.9% 1.55%
2026/04/15 10.79% 9.7% 8.32% 2.35% 2.4% 2.18% 2.05% 2.66% 2.07% 1.06%
2026/04/16 9.47% 8.83% 8.3% 2.14% 2.48% 2.49% 1.94% 1.85% 2.03% 1.78%
2026/04/17 10.23% 11.34% 7.32% 2.97% 2.71% 1.7% 3.18% 1.98% 1.89% 1.33%
2026/04/18 11.08% 13.24% 6.91% 2.77% 2.55% 2.36% 3.16% 2.48% 2.03% 1.49%
2026/04/19 11.69% 16.69% 5.57% 2.84% 3.04% 3.08% 1.87% 1.74% 2.5% 1.79%
2026/04/20 14.18% 15.42% 5.38% 2.34% 3.39% 2.8% 1.82% 1.07% 2.46% 2.9%
2026/04/21 10.52% 14.58% 6.66% 2.82% 2.72% 3.96% 2.03% 1.58% 2.88% 2.25%
2026/04/22 12.96% 12.06% 5.9% 2.18% 2.7% 3.48% 2.17% 1.67% 2.08% 1.71%
2026/04/23 11.32% 11.73% 5.98% 3.14% 2.35% 2.89% 2.45% 2.27% 2.08% 1.92%
2026/04/24 10.81% 11.24% 5.81% 2.95% 2.8% 3.52% 2.42% 2.62% 2.93% 1.97%
2026/04/25 9.51% 13.18% 5.87% 2.59% 2.18% 3.97% 2.64% 2.25% 3% 1.08%
2026/04/26 10.14% 10.83% 5.49% 3.54% 2.66% 4.74% 3.38% 2.3% 3.49% 0.5%
2026/04/27 11.44% 11.73% 6.78% 3.69% 2.8% 2.79% 2.96% 1.71% 2.77% 0.93%
2026/04/28 9.92% 11.21% 6.87% 3.61% 1.91% 3.19% 3.46% 1.79% 1.95% 1.71%
2026/04/29 10.32% 11.11% 7.02% 2.8% 2.17% 3.32% 2.44% 2.47% 2.49% 1.53%
2026/04/30 12.48% 12.46% 6.97% 3.49% 3.37% 3.23% 2.27% 2.2% 2.08% 1.45%
  • walmart.com
  • instacart.com
  • target.com
  • samsclub.com
  • dollartree.com
  • dominos.com
  • doordash.com
  • kroger.com
  • wholefoodsmarket.com
  • starbucks.com

Copyright © Adthena. All rights reserved.

In April 2026, Walmart’s PPC impression share fluctuated, peaking at 16.13% on April 9. Instacart saw a rise, reaching 16.69% on April 19. Target’s share remained stable, while Sam’s Club and Dollar Tree experienced minor variations. Domino’s and DoorDash showed consistent shares, with Kroger and Whole Foods maintaining low levels. Starbucks had minimal impact. The month ended with Walmart leading, followed by Instacart.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food - Last month
  1. 1
    Grocery Stores Near Me | View All Products & Stores https://www.instacart.com

    Browse an Extensive Assortment Of Grocery Items and Local Stores. Terms apply.

  2. 2
    32 High Fiber Foods You Should Eat - Grocery List for Your Diet https://www.menshealth.com

    Looking for easy ways to boost your fiber? This list of the most delicious and expert-approved foods for fiber in your diet will give you plenty of meal ideas.

  3. 3
    Sam's Club Official Site https://www.samsclub.com

    Save Big Online & In Club — Sam’s Club Members Save Big — Wrap up Your Holiday Shopping with Top-Brand Offers. Find...

  4. 4
    Walmart.com https://www.walmart.com

    Walmart® Official Site — Save Money And Time With A Walmart+ Membership. Enjoy Low Prices, Free Delivery And More!

  5. 5
    Whole Foods Market https://www.wholefoodsmarket.com

    For All Your Everyday Needs — From Vibrant Produce & Animal Welfare Certified Meat to Everyday Favorites and Essentials.

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Instacart highlights convenience with a vast grocery selection, while Men’s Health focuses on health with fiber-rich foods. Sam’s Club and Walmart emphasize savings and convenience, offering exclusive member benefits. Whole Foods Market showcases quality with vibrant produce and certified meats.

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