Why is the US Retail Grocery and Food June 2026 Report useful and how should I use it?

Why is the US Retail Grocery and Food June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Retail Grocery and Food June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Retail Grocery and Food June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Retail Grocery and Food June 2026 Report?

The US Retail Grocery and Food June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Grocery and Food June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Retail Grocery and Food June 2026 Report for?

The US Retail Grocery and Food June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Retail Grocery and Food - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Grocery and Food US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	38.9568647387
	61.0431352613

38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	28
	72

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	11%
Navigational	3%
Seasonal	1%
Local	6%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 US Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
walmart.com	19.3
instacart.com	7.43
dollartree.com	6.46
samsclub.com	5.94
dominos.com	3.85
target.com	3.19
starbucks.com	2.75
wholefoodsmarket.com	2.39
totalwine.com	2.16
nothingbundtcakes.com	2.02
others	44.51

walmart.com - 19.3%
instacart.com - 7.43%
dollartree.com - 6.46%
samsclub.com - 5.94%
dominos.com - 3.85%
target.com - 3.19%
starbucks.com - 2.75%
wholefoodsmarket.com - 2.39%
totalwine.com - 2.16%
nothingbundtcakes.com - 2.02%
others - 44.51%

Walmart leads with 19.3% click share, followed by Instacart at 7.43%. Others dominate with 44.51%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	walmart.com	instacart.com	doordash.com	dominos.com	target.com	cookunity.com	factor75.com	1800flowers.com	homechef.com	hungryroot.com
2026/06/01	17.63%	5.62%	3.1%	2.67%	3.06%	2.34%	2.12%	2.29%	4.3%	1.88%
2026/06/02	16.39%	6.34%	2.92%	2.13%	2.92%	4.37%	2.22%	2.32%	3.63%	2.3%
2026/06/03	18.6%	5.73%	2.82%	1.74%	3.35%	2.76%	2.86%	2.44%	4.84%	2.24%
2026/06/04	19.13%	7.14%	3.43%	2.95%	2.95%	2.7%	1.68%	2.27%	3.7%	1.91%
2026/06/05	17.9%	7.35%	3.24%	2.38%	2.63%	3.26%	1.95%	2.44%	3.96%	2.24%
2026/06/06	17.95%	6.96%	3.19%	2.71%	2.84%	3.62%	1.7%	2.35%	2.92%	2.6%
2026/06/07	17.77%	6.53%	2.88%	2.97%	2.86%	4.31%	1.76%	2.13%	3%	2.3%
2026/06/08	20.01%	7.69%	4.31%	2.61%	2.8%	3.36%	1.82%	2%	2.06%	1.55%
2026/06/09	20.07%	5.76%	2.6%	1.76%	3.51%	3.13%	2.99%	2.45%	4.51%	2.27%
2026/06/10	12.37%	7.87%	4.19%	1.73%	3.3%	3.28%	1.96%	2.36%	4.14%	2.11%
2026/06/11	10.35%	8.06%	2.87%	1.96%	3.06%	3.93%	2.16%	2.38%	4.37%	2.52%
2026/06/12	16.26%	7.14%	2.91%	1.65%	3.12%	4.1%	1.72%	2.41%	3.22%	2.73%
2026/06/13	8.13%	7.8%	2.78%	1.92%	3.48%	5.33%	1.91%	2.57%	3.57%	2.54%
2026/06/14	14.3%	8.82%	3.59%	1.64%	3.14%	3.6%	1.95%	2.17%	2.34%	1.68%
2026/06/15	14.14%	7.55%	3.51%	1.98%	3.64%	3.24%	2.93%	2.61%	4.77%	2.36%
2026/06/16	17.44%	8.01%	2.84%	1.98%	2.96%	3.33%	2.25%	2.03%	3.79%	2.47%
2026/06/17	19.09%	7.45%	2.48%	1.72%	3.14%	3.14%	2.43%	2.05%	3.73%	2.36%
2026/06/18	15.27%	8.39%	3.22%	1.61%	3.33%	3.22%	2.59%	2.12%	3.84%	2.15%
2026/06/19	17.24%	6.61%	2.19%	1.17%	3.38%	3.41%	2.22%	2.4%	4.31%	2.19%
2026/06/20	26.43%	11.97%	2.07%	3.01%	1.69%	2.16%	2.1%	1.4%	2.71%	1.7%
2026/06/21	27.69%	14.07%	2.93%	2.58%	1.36%	2.86%	2.01%	1.23%	2.17%	1.07%
2026/06/22	31.6%	12.82%	2.47%	3.36%	1.57%	2.03%	1.39%	1.54%	2.11%	1.13%
2026/06/23	26.19%	12.45%	2.85%	3.26%	2.07%	2.08%	1.34%	1.67%	2.18%	1.01%
2026/06/24	25.91%	11.98%	3.43%	3.22%	2.28%	3.02%	1.83%	1.54%	2.05%	0.98%
2026/06/25	23.54%	13.41%	3.23%	3.82%	1.72%	1.87%	1.28%	1.73%	1.87%	1.02%
2026/06/26	28.27%	12.01%	2.78%	2.52%	1.6%	2.8%	1.58%	1.36%	2.38%	1.57%
2026/06/27	30.31%	13%	3.12%	3.05%	1.57%	1.82%	1.38%	1.24%	1.84%	1.06%
2026/06/28	23.96%	14.49%	4.26%	4.51%	1.78%	1.28%	1.07%	1.92%	1.1%	0.85%
2026/06/29	24.56%	13.53%	3.03%	2.91%	1.86%	3.08%	1.61%	1.64%	1.82%	1.4%
2026/06/30	24.65%	12.76%	2.79%	2.25%	1.99%	1.82%	1.72%	1.68%	1.33%	1.2%

walmart.com
instacart.com
doordash.com
dominos.com
target.com
cookunity.com
factor75.com
1800flowers.com
homechef.com
hungryroot.com

Walmart’s PPC spend surged mid-June, peaking at 31.60% on June 22. Instacart’s share rose steadily, reaching 14.49% by June 28. DoorDash and Domino’s maintained lower shares, while Target’s spend dipped late month. CookUnity and Factor75 showed fluctuations, ending June with modest shares.

Market Exposure

Competitor Count for US Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	3375
2026/06/02	3074
2026/06/03	3220
2026/06/04	3132
2026/06/05	3233
2026/06/06	3247
2026/06/07	3256
2026/06/08	3229
2026/06/09	3148
2026/06/10	3091
2026/06/11	3187
2026/06/12	3158
2026/06/13	3175
2026/06/14	3097
2026/06/15	3102
2026/06/16	3151
2026/06/17	3256
2026/06/18	3240
2026/06/19	3255
2026/06/20	2654
2026/06/21	2535
2026/06/22	2504
2026/06/23	2590
2026/06/24	2489
2026/06/25	2487
2026/06/26	2500
2026/06/27	2447
2026/06/28	2475
2026/06/29	2568
2026/06/30	2562

June began with 3,375 advertisers, fluctuating mid-month, peaking at 3,256 on June 17. A decline followed, ending at 2,562.

Campaign Efficiency

Market Loss & Market Gains for US Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
walmart.com	2.58%
instacart.com	2.25%
samsclub.com	2.08%
dollartree.com	1.86%
dominos.com	1.22%
dillons.com	-0.48%
doordash.com	-0.48%
kroger.com	-0.6%
thrivemarket.com	-0.88%
target.com	-0.91%

Walmart.com leads with a 2.58% click share rise, while target.com drops by 0.91%. Instacart.com, samsclub.com, and dollartree.com also see significant gains.

Campaign Efficiency

US Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	instacart.com	walmart.com	samsclub.com	target.com	doordash.com	kroger.com	dominos.com	totalwine.com	ubereats.com	dillons.com
2026/06/01	6.41%	12.62%	1.89%	4.84%	3.46%	4.01%	2.94%	1.69%	1.36%	2.65%
2026/06/02	7.7%	13.46%	2.2%	4.83%	3.03%	3.05%	1.99%	2.01%	1.35%	2.63%
2026/06/03	7.06%	14.6%	2.12%	5.88%	2.9%	1.82%	1.74%	1.46%	1.5%	2.15%
2026/06/04	8.51%	14.42%	2%	4.69%	3.74%	3.34%	2.72%	1.97%	1.37%	2.7%
2026/06/05	9.08%	13.2%	2%	4.46%	3.61%	2.59%	2.39%	1.94%	1.55%	1.98%
2026/06/06	8.26%	12.15%	2.13%	4.71%	3.72%	3.21%	2.43%	1.65%	1.31%	1.74%
2026/06/07	7.61%	13.02%	1.8%	4.72%	3.12%	4.07%	2.61%	1.84%	1.25%	1.86%
2026/06/08	9.43%	11.5%	2.22%	4.55%	5.63%	4.34%	2.38%	2.02%	2.03%	0.72%
2026/06/09	7.09%	15.64%	2.53%	6.09%	3.08%	1.96%	1.91%	1.66%	1.73%	1.98%
2026/06/10	8.84%	12.51%	2.38%	4.96%	4.26%	3.57%	1.52%	2.04%	1.59%	2.88%
2026/06/11	9.29%	11.43%	2.07%	4.75%	3.27%	3.27%	1.74%	2.37%	1.46%	2.2%
2026/06/12	8.4%	12.18%	2.19%	5%	3.3%	3.85%	1.41%	1.95%	1.97%	1.93%
2026/06/13	8.72%	8.71%	2.15%	5.03%	2.91%	5.29%	1.62%	1.8%	2.11%	2.33%
2026/06/14	11.04%	9.9%	2.7%	4.6%	3.96%	5.38%	1.59%	2.08%	2.97%	0.88%
2026/06/15	9.61%	12.28%	2.53%	5.73%	4.36%	1.82%	1.85%	1.58%	2.96%	1.98%
2026/06/16	10%	13.25%	2.42%	4.86%	3.09%	3.77%	1.85%	1.73%	1.51%	2.63%
2026/06/17	9.42%	12.66%	1.84%	5.19%	2.66%	4.06%	1.76%	2.99%	1.76%	2.15%
2026/06/18	10.25%	11%	2.48%	4.95%	3.69%	4.5%	1.54%	3.21%	1.52%	2.05%
2026/06/19	7.85%	11.45%	2.37%	5.46%	2.35%	4.84%	1.26%	3.05%	1.34%	2.32%
2026/06/20	16.13%	12.88%	4.3%	3.74%	2.25%	2.4%	3.26%	2.19%	2.23%	0.02%
2026/06/21	18.23%	13.58%	3.6%	2.92%	3.5%	1.99%	2.94%	2.36%	2.22%	0.06%
2026/06/22	17.41%	15.8%	3.69%	3.48%	2.8%	1.49%	3.35%	3.17%	1.7%	0.01%
2026/06/23	15.23%	12.03%	4.28%	4.44%	3.06%	1.18%	3.63%	2.66%	1.77%	0.02%
2026/06/24	15.73%	13.51%	3.59%	4.62%	4.84%	1.25%	3.75%	3.11%	2.01%	0.01%
2026/06/25	15.82%	11.48%	4.92%	3.3%	3.99%	1.73%	4.29%	3.3%	1.6%	0.01%
2026/06/26	16.51%	14.23%	3.42%	3.35%	3.42%	2.32%	3.1%	3.55%	1.6%	0.01%
2026/06/27	16.43%	14.74%	4.56%	3.05%	3.51%	2.65%	3.19%	3.21%	1.9%	0.01%
2026/06/28	16.14%	13.07%	4.29%	3.44%	4.69%	2.08%	4.63%	3.17%	2.41%	0.05%
2026/06/29	17.25%	13.09%	4.34%	4.03%	3.39%	2.71%	3.22%	2.58%	1.8%	0.04%
2026/06/30	15.62%	13.84%	4.12%	3.68%	3.02%	2.56%	2.53%	2.37%	1.93%	0.18%

instacart.com
walmart.com
samsclub.com
target.com
doordash.com
kroger.com
dominos.com
totalwine.com
ubereats.com
dillons.com

Instacart’s impression share surged from 6.41% to 15.62% in June. Walmart fluctuated, peaking at 15.8%. Sam’s Club rose steadily, ending at 4.12%. Target’s share dipped, finishing at 3.68%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food - Last month

1
50% Off This Week Only - 50% Off All Menu-Priced Pizza https://www.dominos.com
Order Online and Get 50% Off All Pizzas at Menu Price for a Limited Time!
2
Grocery Stores Near Me - View All Products & Stores https://www.instacart.com
Browse an Extensive Assortment Of Grocery Items and Local Stores. Terms apply.
3
So many Instant Savings | Shop June Instant Savings https://www.samsclub.com
Members, this one’s for you! Everything you want at prices you’ll love. Ends July 5. Don’t miss all the...
4
Walmart.com https://www.walmart.com
Shop Walmart Online — Save Money And Time With A Walmart+ Membership. Enjoy Low Prices, Free Delivery And More! Easy Online Shopping.
5
Whole Foods Market https://www.wholefoodsmarket.com
For All Your Everyday Needs — From Vibrant Produce & Animal Welfare Certified Meat to Everyday Favorites and Essentials.

Domino’s tempts with a 50% pizza discount, while Instacart showcases local grocery variety. Sam’s Club offers exclusive member savings, Walmart promotes convenience with Walmart+, and Whole Foods highlights quality essentials. Each ad uniquely appeals to consumer desires.

Frequently Asked Questions

Why is the US Retail Grocery and Food June 2026 Report useful and how should I use it?

Why is the US Retail Grocery and Food June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Retail Grocery and Food June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Retail Grocery and Food June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Retail Grocery and Food June 2026 Report?

The US Retail Grocery and Food June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Grocery and Food June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Retail Grocery and Food June 2026 Report for?

The US Retail Grocery and Food June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization. By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue. With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection. The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Retail Grocery and Food brands

Share of Spend for the top 10 US Retail Grocery and Food brands

Competitor Count for US Retail Grocery and Food

Market Loss & Market Gains for US Retail Grocery and Food

US Retail Grocery and Food Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Frequently Asked Questions

Why is the US Retail Grocery and Food June 2026 Report useful and how should I use it?

Why is the US Retail Grocery and Food June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Retail Grocery and Food June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Retail Grocery and Food June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Paid search optimization in action: Smith St and Coles with Adthena insights

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Get the full picture

See this data specific to your brand performance

Related reports

UK Grocery and Food

AUS Grocery and Food