US Retail Grocery and Food - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – US

Google AI Overview visibility for Retail Grocery and Food US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.5575064777
81.4424935223
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 11%
Navigational 2%
Seasonal 1%
Local 6%
Problem Solving 14%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
walmart.com 22.17
samsclub.com 7.24
dollartree.com 6.48
instacart.com 5.39
dominos.com 5.23
wholefoodsmarket.com 4.76
starbucks.com 4.17
target.com 2.99
thrivemarket.com 1.4
factor75.com 1.34
others 38.83
  • walmart.com - 22.17%
  • samsclub.com - 7.24%
  • dollartree.com - 6.48%
  • instacart.com - 5.39%
  • dominos.com - 5.23%
  • wholefoodsmarket.com - 4.76%
  • starbucks.com - 4.17%
  • target.com - 2.99%
  • thrivemarket.com - 1.4%
  • factor75.com - 1.34%
  • others - 38.83%

Copyright © Adthena. All rights reserved.

Walmart leads with 22.17% click share, followed by Sam’s Club at 7.24%. Others collectively dominate with 38.83%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date walmart.com instacart.com hellofresh.com homechef.com factor75.com cookunity.com wholefoodsmarket.com target.com dominos.com hungryroot.com
2026/03/01 15.97% 7.4% 3.72% 3.21% 7.72% 5.23% 3.74% 2.12% 3.64% 3.11%
2026/03/02 14.84% 6.66% 3.82% 3.37% 7.63% 6.82% 2.48% 2.47% 2.58% 3.35%
2026/03/03 13.28% 5.79% 3.85% 3.75% 6.93% 7.78% 3.75% 2.84% 2.69% 3.28%
2026/03/04 13.91% 5.35% 3.88% 4.14% 6.63% 8.64% 3.06% 3.07% 2.43% 4.35%
2026/03/05 12.44% 6.38% 4.31% 3.86% 6.07% 6.62% 2.11% 3.17% 2.69% 4.37%
2026/03/06 13.76% 8.16% 5.19% 3.78% 5.76% 5.11% 1.76% 3% 3.75% 3.08%
2026/03/07 13.45% 8.57% 5.16% 4.05% 5.68% 5% 4.89% 1.42% 3.03% 3.56%
2026/03/08 16.44% 7.1% 5.61% 4.6% 6.57% 4.57% 2.9% 1.7% 3.37% 4.07%
2026/03/09 14.19% 7.47% 4.93% 3.99% 4.55% 4.83% 3.15% 2.51% 2.6% 3.4%
2026/03/10 15.48% 7.89% 5.61% 5.16% 5.48% 5.3% 2.79% 2.51% 2.19% 3.5%
2026/03/11 13.71% 8.47% 6.76% 4.22% 3.77% 5.56% 3.22% 2.86% 2.65% 4.16%
2026/03/12 13.42% 8.63% 6.22% 4.18% 5.07% 5.28% 3.44% 2.87% 3.25% 3.43%
2026/03/13 12.4% 9.19% 4.75% 4.88% 6.21% 5.59% 2.99% 2.53% 3.09% 2.94%
2026/03/14 11.95% 9.94% 4.4% 4.87% 6.57% 5.5% 3.37% 2.67% 2.94% 2.93%
2026/03/15 13.09% 9.12% 3.94% 4.42% 5.26% 6.18% 2.26% 3.02% 3.14% 3.62%
2026/03/16 11.57% 8.34% 4.56% 4.99% 5.7% 6.2% 2.55% 3.35% 2.59% 3.9%
2026/03/17 8.68% 6.44% 3.15% 5.5% 6.87% 8.38% 2.51% 5.08% 2% 5.57%
2026/03/18 12.05% 6.79% 4.83% 4.11% 6.16% 5.73% 0.99% 4.56% 2.2% 3.2%
2026/03/19 12.72% 6.96% 4.06% 4.28% 6.32% 6.53% 2.89% 3.5% 2.73% 3.08%
2026/03/20 13.5% 6.83% 3.94% 4.65% 4.48% 6.39% 2.87% 3.82% 2.48% 3.14%
2026/03/21 15.12% 5.08% 3.54% 6.64% 5.53% 6.53% 1.74% 2.35% 3.27% 3.82%
2026/03/22 12.36% 6.17% 4.63% 5.19% 5.26% 6.38% 2.47% 1.93% 2.79% 4.23%
2026/03/23 12.91% 6.66% 3.3% 5.07% 4.25% 6.96% 2.05% 3.12% 2.02% 4.07%
2026/03/24 12.48% 6.28% 4.13% 7.18% 5.78% 7.14% 1.75% 3.63% 2.35% 5.15%
2026/03/25 11.46% 7.85% 4.45% 6.3% 4.57% 6.02% 2.54% 3.55% 2.76% 4.37%
2026/03/26 14.04% 6.42% 4.29% 6.89% 5.19% 5.23% 1.58% 3.95% 1.72% 3.81%
2026/03/27 15.38% 5.67% 4.32% 6.41% 4.97% 5.7% 3.44% 3.52% 2.48% 2.7%
2026/03/28 14.63% 8.69% 3.89% 5.36% 6.2% 5.48% 2.56% 2.44% 3.26% 2.37%
2026/03/29 14.36% 8.63% 4.23% 5.29% 5.93% 4.49% 2.35% 2.11% 2.67% 2.69%
2026/03/30 14.79% 8.77% 4.39% 4.47% 5.56% 4.85% 2.95% 2.79% 3.24% 3.43%
2026/03/31 13.9% 8.26% 4.04% 3.86% 3.77% 3.66% 3.63% 3.23% 2.85% 2.09%
  • walmart.com
  • instacart.com
  • hellofresh.com
  • homechef.com
  • factor75.com
  • cookunity.com
  • wholefoodsmarket.com
  • target.com
  • dominos.com
  • hungryroot.com

Copyright © Adthena. All rights reserved.

Walmart’s PPC spend fluctuated, peaking at 16.44% on March 8. Instacart’s share rose mid-month, while HelloFresh saw a steady climb. HomeChef and Factor75 experienced varied trends. CookUnity and WholeFoodsMarket showed volatility. Target and Domino’s had modest changes, while Hungryroot’s spend peaked mid-month.

Market Exposure

Competitor Count for US Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 2365
2026/03/02 2339
2026/03/03 2482
2026/03/04 2548
2026/03/05 2532
2026/03/06 2310
2026/03/07 2169
2026/03/08 2136
2026/03/09 2225
2026/03/10 2158
2026/03/11 2132
2026/03/12 2089
2026/03/13 2128
2026/03/14 2194
2026/03/15 2191
2026/03/16 2175
2026/03/17 2641
2026/03/18 2373
2026/03/19 2279
2026/03/20 2259
2026/03/21 2063
2026/03/22 2138
2026/03/23 2165
2026/03/24 2100
2026/03/25 2124
2026/03/26 2016
2026/03/27 2027
2026/03/28 1928
2026/03/29 1981
2026/03/30 1921
2026/03/31 1999

Copyright © Adthena. All rights reserved.

March began with 2,365 advertisers, peaking at 2,641 mid-month. A decline followed, ending with 1,999 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dollartree.com 1.24%
samsclub.com 0.76%
nothingbundtcakes.com 0.64%
pinterest.com 0.4%
circlek.com 0.36%
hungryroot.com -0.25%
thrivemarket.com -0.62%
walmart.com -0.71%
instacart.com -0.84%
wholefoodsmarket.com -0.93%

Copyright © Adthena. All rights reserved.

In the past month, dollartree.com surged with a 1.24% click share increase, while wholefoodsmarket.com faced a decline of 0.93%.

Campaign Efficiency

US Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date walmart.com instacart.com target.com samsclub.com dominos.com dollartree.com wholefoodsmarket.com starbucks.com factor75.com ubereats.com
2026/03/01 16.39% 8.8% 4.84% 4.27% 4.58% 1.8% 3.05% 1.5% 2.12% 3.46%
2026/03/02 16.58% 8.14% 5.53% 3.44% 2.97% 2.14% 2.78% 1.29% 2.12% 2.54%
2026/03/03 15.27% 6.93% 6.26% 3.38% 3.44% 1.46% 3.01% 3.09% 1.86% 1.83%
2026/03/04 16.57% 6.93% 6.26% 2.79% 3.12% 1.3% 2.58% 2% 1.93% 2.76%
2026/03/05 15.24% 7.72% 6.41% 3.58% 3.15% 1.79% 1.84% 1.66% 1.52% 2.6%
2026/03/06 14.49% 9.28% 5.81% 4.29% 4.44% 2.03% 1.12% 1.3% 1.94% 2.29%
2026/03/07 13.27% 10.03% 2.82% 4.9% 3.63% 2.79% 3.6% 2.13% 1.95% 2.06%
2026/03/08 17.13% 8.15% 3.72% 4.93% 4.5% 2.33% 2.53% 1.47% 2.52% 1.81%
2026/03/09 15.84% 8.38% 4.93% 5.12% 3.15% 2.21% 2.2% 2.06% 1.54% 2.55%
2026/03/10 15.06% 8.21% 5.1% 4.69% 2.75% 2.19% 2.93% 1.82% 2.13% 1.99%
2026/03/11 14.06% 9.58% 5.99% 4.08% 3.46% 2.31% 3.34% 1.89% 1.34% 1.71%
2026/03/12 14.06% 10.33% 5.98% 2.78% 4.05% 2.72% 2.53% 1.48% 1.69% 2.66%
2026/03/13 13.62% 9.86% 5.62% 4.09% 4% 2.52% 1.94% 1.86% 2.43% 2.92%
2026/03/14 12.4% 11.99% 5.97% 3.92% 3.59% 2.57% 2.26% 1.66% 2.4% 2.83%
2026/03/15 13.34% 9.86% 6.29% 3.1% 3.8% 2.47% 2.33% 1.15% 2.08% 2.68%
2026/03/16 12.07% 9.29% 7.02% 3.3% 3.32% 2.11% 1.76% 1.63% 2.45% 2.81%
2026/03/17 10.44% 7.67% 10.95% 1.66% 2.27% 1.95% 1.82% 1.5% 2.1% 2.62%
2026/03/18 11.83% 7.28% 8.7% 4.09% 2.77% 0.41% 1.17% 2.14% 1.96% 2.3%
2026/03/19 12.35% 7.82% 7.34% 4.07% 3.38% 1.37% 1.94% 1.95% 2.07% 2.45%
2026/03/20 13.02% 6.6% 7.37% 3.04% 2.87% 2.84% 2.3% 1.95% 1.73% 2.6%
2026/03/21 14.26% 4.15% 5.14% 3.69% 4.22% 2.76% 2.4% 2.33% 2.2% 1.84%
2026/03/22 11.66% 5.95% 4.44% 4.65% 3.51% 3.3% 2.66% 1.77% 2.19% 2.42%
2026/03/23 13.05% 7.39% 6.75% 3.79% 2.67% 2.59% 2.29% 2.4% 1.28% 2.89%
2026/03/24 13.2% 8.14% 8.09% 3.08% 3.01% 2.46% 1.88% 1.57% 1.91% 3.81%
2026/03/25 12.19% 10% 8.04% 4.24% 3.29% 3.51% 2.42% 1.75% 1.53% 2.69%
2026/03/26 13.31% 6.71% 8.98% 4.67% 2.1% 3.49% 1.64% 2.18% 1.62% 2.19%
2026/03/27 16.28% 5.83% 7.6% 4.57% 3.07% 3.51% 2.79% 2.14% 1.67% 1.49%
2026/03/28 14.84% 9.4% 5.64% 4.75% 3.89% 3.58% 2.07% 1.14% 1.82% 1.91%
2026/03/29 14.32% 9.06% 4.93% 4.55% 3.47% 4.5% 1.86% 0.05% 1.66% 1.48%
2026/03/30 15.06% 9.34% 5.93% 5.31% 4.23% 1.83% 2.43% 2.33% 1.59% 1.06%
2026/03/31 13.54% 8.61% 6.72% 4.63% 3.76% 3.29% 2.45% 1.53% 1.24% 0.96%
  • walmart.com
  • instacart.com
  • target.com
  • samsclub.com
  • dominos.com
  • dollartree.com
  • wholefoodsmarket.com
  • starbucks.com
  • factor75.com
  • ubereats.com

Copyright © Adthena. All rights reserved.

In March 2026, Walmart’s impression share fluctuated, peaking at 17.13% on March 8, then declining to 13.54% by month’s end. Instacart saw a mid-month dip, recovering to 8.61%. Target’s share rose, ending at 6.72%. Sam’s Club and Domino’s showed minor fluctuations. Dollar Tree and Whole Foods had varied trends, while Starbucks and Factor75 remained stable. UberEats’ share decreased, closing at 0.96%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Grocery and Food - Last month
  1. 1
    Order Online - Pizzas, Breads, Wings & More https://www.dominos.com

    Limited Time: Any Toppings, Any Pizza Only $9.99 With Code BESTDEALEVER. Prices May Vary.

  2. 2
    Grocery Stores Near Me https://www.instacart.com

    Grocery Shopping Made Easy — Browse an Extensive Assortment Of Grocery Items and Local Stores. Terms apply.

  3. 3
    Sam's Club Official Site https://www.samsclub.com

    Save Big Online & In Club — Sam’s Club Members Save Big — Wrap up Your Holiday Shopping with Top-Brand Offers. Find Exciting Gifts and Must-Have Offers Thru Dec.

  4. 4
    Walmart.com https://www.walmart.com

    Walmart® Official Site — Save Money And Time With A Walmart+ Membership. Enjoy Low Prices, Free Delivery And More! Groceries, essentials & more delivered in as...

  5. 5
    Whole Foods Market https://www.wholefoodsmarket.com

    For All Your Everyday Needs — From Vibrant Produce & Animal Welfare Certified Meat to Everyday Favorites and Essentials.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, Domino’s tempts with a $9.99 pizza deal, while Instacart simplifies grocery shopping. Sam’s Club and Walmart emphasize savings and convenience, and Whole Foods highlights quality essentials. Each ad uniquely targets consumer desires.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports