AUS Retail Home & Garden - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
templeandwebster.com.au	16.59
bunnings.com.au	14.53
temu.com	10.92
kmart.com.au	4.66
fantasticfurniture.com.au	4.41
amazon.com.au	4.37
freedom.com.au	1.36
ikea.com	1.35
spotlightstores.com	1.24
bigw.com.au	1.22
others	39.35

In the competitive landscape of Google’s PPC, Temple & Webster leads with 16.59% click share, followed by Bunnings at 14.53%. Meanwhile, ‘others’ collectively hold a significant 39.35%.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	templeandwebster.com.au	temu.com	amazon.com.au	bunnings.com.au	fantasticfurniture.com.au	koala.com	ecosa.com.au	kmart.com.au	loungelovers.com.au	kogan.com
2025/05/01	17.62%	10.34%	4.19%	3.75%	3.06%	1.66%	1.44%	1.79%	1.82%	1.69%
2025/05/02	15.79%	11.03%	3.57%	4.16%	3.37%	1.9%	1.64%	2.24%	2.37%	1.36%
2025/05/03	15.87%	12.5%	4.25%	3.81%	4.19%	1.56%	1.5%	1.52%	1.85%	1.16%
2025/05/04	17.66%	13.3%	4.32%	3.65%	3.94%	1.46%	1.41%	1.61%	1.85%	1.26%
2025/05/05	17.85%	12.9%	5.07%	3.8%	3.56%	1.56%	1.66%	1.27%	2.84%	1.49%
2025/05/06	13.98%	12.6%	4.8%	3.72%	3.57%	1.81%	1.63%	2%	1.58%	1.49%
2025/05/07	16.58%	14.1%	4.75%	3.19%	4.09%	1.82%	1.45%	1.91%	1.9%	1.46%
2025/05/08	15.8%	10.55%	5.05%	3.4%	3.28%	2.45%	1.43%	1.75%	1.74%	1.79%
2025/05/09	15.34%	11.13%	4.26%	3.21%	3.39%	2.14%	1.52%	1.45%	1.46%	1.77%
2025/05/10	14.85%	14.13%	4.47%	2.75%	2.36%	1.7%	1.38%	1.91%	1.55%	1.27%
2025/05/11	15.09%	14.63%	5.48%	2.73%	2.89%	1.78%	1.39%	1.64%	1.54%	1.41%
2025/05/12	12.84%	13.21%	4.76%	3.35%	2.78%	1.8%	1.92%	1.96%	1.65%	1.73%
2025/05/13	15.45%	13.74%	4.72%	3.46%	2.85%	1.88%	2.27%	1.68%	0.89%	1.74%
2025/05/14	17.45%	11.03%	3.78%	3.28%	3.4%	1.7%	2.22%	2.59%	1.58%	1.53%
2025/05/15	13.42%	11.13%	4.91%	3.39%	3.52%	1.68%	2.31%	2.15%	2.23%	1.77%
2025/05/16	14.87%	11.34%	4.46%	3.32%	3.79%	1.79%	2.49%	1.88%	1.64%	1.71%
2025/05/17	12.86%	15.47%	4.11%	3.19%	3.78%	2%	2.47%	1.42%	1.11%	1.51%
2025/05/18	14.54%	15.68%	6.13%	3.22%	3.18%	2.37%	1.96%	1.3%	1.07%	1.79%
2025/05/19	17.92%	12.8%	6.19%	3.52%	3.67%	2.12%	1.08%	1.43%	1.22%	1.24%
2025/05/20	14.16%	12.37%	6.08%	3.15%	3.13%	1.4%	1.29%	1.6%	1.27%	1.3%
2025/05/21	16.03%	12.09%	4.66%	3.32%	3.78%	1.66%	1.24%	1.89%	1.57%	1.68%
2025/05/22	16.82%	12.97%	4.55%	2.88%	3.27%	1.56%	1.19%	1.68%	1.46%	1.82%
2025/05/23	15.46%	14.62%	5.46%	2.95%	3.81%	1.1%	1.52%	1.4%	1.38%	1.53%
2025/05/24	14.46%	13.92%	4.49%	3.09%	3.2%	1.76%	1.51%	1.3%	1.98%	1.22%
2025/05/25	16.12%	17.14%	5.65%	3.16%	2.65%	1.24%	1.51%	1.31%	1.69%	1.47%
2025/05/26	18.03%	11.92%	4.99%	2.98%	2.87%	1.91%	1.22%	1.55%	1.83%	1.45%
2025/05/27	16.8%	14.31%	5.17%	2.91%	3.13%	1.92%	1.12%	1.55%	1.97%	1.18%
2025/05/28	15.72%	11.69%	4.97%	2.66%	3.18%	1.93%	1.51%	1.49%	2%	1.32%
2025/05/29	13.33%	13.54%	5.18%	3.01%	3.54%	1.77%	1.31%	1.49%	1.81%	1.27%
2025/05/30	16.2%	13.24%	3.7%	3.02%	2.68%	2.13%	1.33%	1.89%	1.63%	1.1%
2025/05/31	17.15%	12.78%	3.87%	2.86%	2.84%	2.31%	1.51%	1.5%	1.28%	1.23%

In May 2025, Temple & Webster led PPC spend, peaking at 18.03% on May 26. Temu followed, with a high of 17.14% on May 25. Amazon’s share fluctuated, ending at 3.87%. Bunnings and Fantastic Furniture showed consistent patterns, while Koala and Ecosa had minor variations. Kmart and Lounge Lovers maintained steady shares, with Kogan trailing.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	7045
2025/05/02	6998
2025/05/03	6978
2025/05/04	6967
2025/05/05	6930
2025/05/06	7003
2025/05/07	7070
2025/05/08	7192
2025/05/09	7203
2025/05/10	7104
2025/05/11	7113
2025/05/12	7117
2025/05/13	7145
2025/05/14	7160
2025/05/15	7248
2025/05/16	7193
2025/05/17	7073
2025/05/18	7046
2025/05/19	7097
2025/05/20	7054
2025/05/21	7030
2025/05/22	7091
2025/05/23	7030
2025/05/24	6926
2025/05/25	6920
2025/05/26	7003
2025/05/27	6953
2025/05/28	6900
2025/05/29	6886
2025/05/30	6785
2025/05/31	6749

May began with 7,045 advertisers, peaking at 7,248 mid-month. A decline followed, ending at 6,749.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
templeandwebster.com.au	1.83%
temu.com	0.36%
riot.com.au	0.22%
cocorepublic.com.au	0.21%
amazon.com.au	0.2%
adairs.com.au	-0.33%
litfad.com	-0.34%
spotlightstores.com	-0.39%
fantasticfurniture.com.au	-0.64%
bunnings.com.au	-0.71%

Temple & Webster surged with a 1.83 increase, while Bunnings dropped by 0.71. Temu rose by 0.36, contrasting Fantastic Furniture’s 0.64 decline.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	templeandwebster.com.au	temu.com	bunnings.com.au	amazon.com.au	kmart.com.au	bigw.com.au	fantasticfurniture.com.au	loungelovers.com.au	kogan.com	spotlightstores.com
2025/05/01	18.18%	13.74%	7.46%	5.75%	2.35%	1.54%	2.68%	1.63%	1.68%	1.31%
2025/05/02	16.34%	13.65%	8.49%	4.93%	2.51%	2.02%	3.09%	2.28%	1.33%	2.52%
2025/05/03	16.24%	15.39%	7.86%	5.54%	2.01%	1.99%	3.2%	1.72%	1.19%	1.58%
2025/05/04	17.87%	16.02%	7.4%	5.83%	2.14%	1.79%	3.27%	1.79%	1.32%	1.77%
2025/05/05	17.9%	16.01%	7.86%	6.62%	2.04%	1.3%	2.99%	2.64%	1.54%	1.16%
2025/05/06	13.88%	16.19%	7.82%	6.43%	2.75%	1.71%	3.06%	1.5%	1.52%	1.66%
2025/05/07	16.54%	17.1%	6.56%	6.21%	2.6%	1.16%	3.31%	1.73%	1.47%	0.96%
2025/05/08	15.74%	13.02%	6.94%	6.65%	2.39%	1.34%	2.71%	1.61%	1.8%	1.39%
2025/05/09	14.72%	13.98%	6.68%	5.9%	2.37%	1.57%	2.61%	1.36%	1.75%	1.02%
2025/05/10	14.33%	16.66%	5.76%	5.89%	2.22%	1.23%	1.84%	1.44%	1.3%	1.45%
2025/05/11	14.75%	17.71%	5.68%	7.04%	2.24%	1.38%	2.13%	1.44%	1.44%	1.57%
2025/05/12	12.44%	16.26%	6.9%	6.43%	2.66%	1.22%	2.24%	1.53%	1.75%	1.78%
2025/05/13	15.14%	16.62%	7.43%	6.06%	2.73%	1.51%	2.09%	0.74%	1.76%	1.66%
2025/05/14	17.15%	14.11%	6.9%	4.95%	3.3%	1.49%	2.61%	1.33%	1.52%	1.62%
2025/05/15	12.84%	14.41%	7.32%	6.25%	3.09%	1.71%	2.85%	1.98%	1.74%	1.81%
2025/05/16	14.33%	14.11%	7.33%	5.73%	2.59%	2.1%	2.85%	1.5%	1.71%	1.51%
2025/05/17	12.29%	19.4%	7.05%	5.6%	2.3%	1.26%	2.91%	1.05%	1.56%	1.26%
2025/05/18	14.11%	18.82%	6.9%	7.11%	2.17%	1.15%	2.66%	0.99%	1.91%	1.3%
2025/05/19	17.57%	15.94%	7.47%	8.17%	2.37%	1.09%	2.74%	1.1%	1.26%	0.87%
2025/05/20	14.08%	14.97%	7.02%	7.35%	2.59%	1.35%	2.45%	1.12%	1.25%	1.56%
2025/05/21	16.24%	15.39%	6.35%	6.11%	2.64%	1.75%	2.9%	1.43%	1.72%	1.17%
2025/05/22	16.71%	16.11%	6.28%	5.94%	2.7%	1.83%	2.38%	1.32%	1.8%	1.23%
2025/05/23	15.13%	17.47%	6.56%	6.51%	2.25%	1.64%	2.97%	1.18%	1.48%	1.28%
2025/05/24	14.26%	16.75%	6.53%	5.53%	2.19%	2.01%	2.28%	1.82%	1.23%	0.9%
2025/05/25	16.27%	19.81%	6.08%	6.89%	2.15%	1.7%	1.9%	1.59%	1.47%	0.81%
2025/05/26	18.29%	14.76%	6.34%	6.95%	2.57%	1.61%	2.23%	1.76%	1.44%	0.52%
2025/05/27	16.86%	17.07%	6.48%	6.55%	2.63%	1.44%	2.33%	1.87%	1.19%	1.19%
2025/05/28	16.24%	15.01%	6.05%	6.28%	2.53%	1.45%	2.42%	1.92%	1.36%	0.58%
2025/05/29	13.4%	16.21%	6.72%	6.43%	2.46%	1.93%	2.83%	1.71%	1.19%	0.84%
2025/05/30	16.51%	15.84%	6.81%	5.23%	2.55%	2.06%	2.3%	1.55%	1.06%	1.21%
2025/05/31	17.38%	16.96%	6.15%	5.56%	2.53%	2.15%	2.03%	1.27%	1.21%	0.75%

In May 2025, Temple & Webster’s impression share fluctuated, peaking at 18.29% on May 26. Temu saw a significant rise, reaching 19.81% on May 25. Bunnings and Amazon maintained steady shares, while Kmart and Big W experienced minor variations. Fantastic Furniture and Lounge Lovers showed consistent performance, with Spotlight Stores ending the month at 0.75%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Bed Bath N' Table https://www.bedbathntable.com.au
Hurry - Sale Ends Sunday — Shop Exclusive Bedding, Bath Towels, Homewares & More. Free Shipping on orders over $150. Discover...
2
IKEA Wardrobe Design Service | Design Your Dream Wardrobe https://www.ikea.com
Want Free Expert Help Creating Your Dream Wardrobe? Book In Wardrobe Planning Appointment.
3
Koala Living 50% Off Storewide | Luxe Member Sale https://www.koalaliving.com.au
Get 50% Off Store Wide | Save Big This Summer On Designer Furniture. Koala Living: Designer Furniture Store In Australia 50% Off Store Wide.
4
Seed Heritage https://www.seedheritage.com
Shop New Arrivals — Choose From The Latest Seasonal Styles And Colours That Are Available Online Or In Store. Discover Our New-Season Women’s Apparel, Beautifully Designed With A Modern Touch.
5
Shop Temple & Webster Online https://templeandwebster.com.au › homewares › furniture
Imagine Your Dream Home — Explore The Latest Styles & Brands At Temple & Webster. Shop Now To Discover New Trends. Shop Furniture And Homewares At Temple & Webster...

In the bustling world of home and garden retail, top advertisers captivate with unique propositions. Bed Bath N’ Table entices urgency with a limited-time sale and free shipping. IKEA offers personalized wardrobe design services. Koala Living lures with a massive 50% discount on designer furniture. Seed Heritage showcases modern seasonal styles, while Temple & Webster invites exploration of the latest home trends. Each ad weaves a compelling narrative, drawing consumers into their distinct offerings.

Frequently Asked Questions

Why is the AUS Retail Home & Garden May 2025 Report useful and how should I use it?

Why is the AUS Retail Home & Garden May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Home & Garden May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Home & Garden May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Home & Garden May 2025 Report?

The AUS Retail Home & Garden May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Home & Garden May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Home & Garden May 2025 Report for?

The AUS Retail Home & Garden May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study

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In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Retail Home & Garden - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Retail Home & Garden brands

Share of Spend for the top 10 AUS Retail Home & Garden brands

Competitor Count for AUS Retail Home & Garden

Market Loss & Market Gains for AUS Retail Home & Garden

AUS Retail Home & Garden Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Frequently Asked Questions

Why is the AUS Retail Home & Garden May 2025 Report useful and how should I use it?

Why is the AUS Retail Home & Garden May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Retail Home & Garden May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Retail Home & Garden May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC Case Study: Capital on Tap doubles PMax conversions and cuts CPL by 37%

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Get the full picture

See this data specific to your brand performance

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