AUS Retail Home & Garden - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – AUS

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.6859827422
62.3140172578
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 17%
Navigational 2%
Seasonal 4%
Local 10%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bunnings.com.au 16.31
templeandwebster.com.au 10.54
temu.com 4.34
fantasticfurniture.com.au 3.57
amartfurniture.com.au 3.33
amazon.com.au 2.81
kogan.com 2.52
kmart.com.au 2.07
rjliving.com.au 2.02
bigw.com.au 1.93
others 50.56
  • bunnings.com.au - 16.31%
  • templeandwebster.com.au - 10.54%
  • temu.com - 4.34%
  • fantasticfurniture.com.au - 3.57%
  • amartfurniture.com.au - 3.33%
  • amazon.com.au - 2.81%
  • kogan.com - 2.52%
  • kmart.com.au - 2.07%
  • rjliving.com.au - 2.02%
  • bigw.com.au - 1.93%
  • others - 50.56%

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In the competitive landscape of Google’s PPC, Bunnings leads with 16.31% click share, followed by Temple & Webster at 10.54%. Others dominate with 50.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date templeandwebster.com.au temu.com bunnings.com.au amartfurniture.com.au kogan.com fantasticfurniture.com.au amazon.com.au koala.com loungelovers.com.au rjliving.com.au
2026/10/01 10.07% 3.36% 4.89% 2.9% 5.14% 2.71% 2.65% 4.88% 1.79% 2.58%
2026/10/02 8.37% 3.79% 4.92% 3.4% 4.66% 2.59% 2.64% 3.88% 2.75% 2.9%
2026/10/03 6.61% 4.06% 5.29% 2.99% 4.79% 2.03% 3.28% 3.65% 3.03% 3.75%
2026/10/04 6.56% 4.14% 4.85% 2.9% 4.91% 1.89% 4.33% 3.64% 4.24% 4.92%
2026/10/05 7.15% 4.09% 4.45% 2.43% 5.16% 1.77% 4.96% 3.28% 4.45% 5.17%
2026/10/06 9.28% 3.47% 4.48% 1.9% 4.71% 1.82% 4.21% 2.42% 3.57% 4.49%
2026/10/07 9.69% 3.49% 4.66% 1.8% 4.88% 2.04% 3.57% 2.5% 3.42% 4.49%
2026/10/08 9.31% 3.42% 4.55% 1.88% 4.81% 1.95% 3.35% 2.64% 3.45% 5.16%
2026/10/09 9.09% 5.1% 4.62% 1.99% 4.2% 1.84% 3.44% 2.07% 3.49% 5.32%
2026/10/10 9.26% 2.95% 5.71% 2.05% 4.67% 1.84% 2.84% 1.88% 3.28% 4.92%
2026/10/11 7.72% 3.55% 5.63% 1.58% 5.48% 1.75% 2.58% 2.1% 3.64% 5.11%
2026/10/12 8.26% 4.06% 6.27% 1.91% 4.24% 1.95% 2.64% 2.22% 3.36% 5.15%
2026/10/13 8.42% 3.12% 6.07% 2.08% 4.54% 2.19% 2.11% 1.99% 2.82% 5.01%
2026/10/14 7.99% 3.31% 5.9% 2.13% 4.58% 2.28% 2.05% 1.98% 3.01% 5.03%
2026/10/15 7.75% 3.91% 5.87% 2.23% 4.29% 2.14% 2.1% 1.94% 3.09% 5.19%
2026/10/16 8.01% 4.91% 5.56% 2.6% 4.03% 2.36% 1.83% 1.98% 2.63% 4.43%
2026/10/17 8.92% 4.26% 5.57% 3.11% 3.84% 2.52% 1.43% 1.7% 2.26% 3.63%
2026/10/18 8.93% 4.89% 5.59% 3.08% 3.98% 2.51% 1.65% 1.87% 2.45% 3.51%
2026/10/19 10.08% 5.21% 5.34% 3.27% 3.42% 2.68% 1.67% 1.89% 2.06% 3.13%
2026/10/20 11.86% 6.24% 3.9% 4.66% 3.12% 2.61% 1.53% 1.39% 0.91% 1.45%
2026/10/21 11.71% 6.77% 3.63% 4.14% 3.04% 2.88% 1.86% 1.27% 0.72% 0.87%
2026/10/22 10.45% 6.53% 3.91% 4.18% 3.24% 3.1% 1.92% 1.25% 0.79% 0.67%
2026/10/23 10.18% 6.19% 3.9% 4.58% 3.09% 2.82% 1.73% 1.46% 0.72% 0.77%
2026/10/24 10.76% 6.19% 4.64% 4.07% 2.74% 2.26% 2.87% 0.9% 0.58% 0.35%
2026/10/25 9.91% 7.18% 4.61% 3.61% 2.85% 2.47% 2.64% 1.07% 0.72% 0.48%
2026/10/26 9.56% 7.21% 4.5% 3.74% 2.87% 2.57% 2.71% 1.02% 0.55% 0.28%
2026/10/27 9.92% 6.53% 4.44% 3.88% 3.23% 2.66% 2.6% 1.3% 0.5% 0.33%
2026/10/28 10.04% 6.59% 4.82% 3.87% 3.18% 2.91% 2.16% 1.52% 0.47% 0.56%
2026/10/29 9.91% 6.35% 4.19% 3.58% 3.22% 2.7% 2.25% 1.5% 0.51% 0.51%
2026/10/30 11.02% 6.28% 4.36% 4.6% 3.2% 2.63% 2.76% 1.88% 0.42% 0.38%
2026/10/31 10.08% 6.17% 4.35% 4.3% 3.14% 2.84% 2.46% 1.45% 0.53% 0.42%
  • templeandwebster.com.au
  • temu.com
  • bunnings.com.au
  • amartfurniture.com.au
  • kogan.com
  • fantasticfurniture.com.au
  • amazon.com.au
  • koala.com
  • loungelovers.com.au
  • rjliving.com.au

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Temple & Webster’s PPC share fluctuated, peaking at 11.86% on October 20. Temu’s share rose steadily, reaching 7.21% by month’s end. Bunnings saw a decline, while Amart Furniture’s share increased. Kogan’s share decreased, and Fantastic Furniture’s share remained stable. Amazon’s share fluctuated, ending at 2.46%. Koala’s share decreased, while Lounge Lovers and RJ Living saw significant declines.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 4888
2026/10/02 4962
2026/10/03 4944
2026/10/04 5076
2026/10/05 5210
2026/10/06 5302
2026/10/07 5299
2026/10/08 5273
2026/10/09 5402
2026/10/10 5330
2026/10/11 5351
2026/10/12 5422
2026/10/13 5363
2026/10/14 5395
2026/10/15 5313
2026/10/16 5368
2026/10/17 5300
2026/10/18 5203
2026/10/19 5192
2026/10/20 5179
2026/10/21 5064
2026/10/22 5192
2026/10/23 5113
2026/10/24 5543
2026/10/25 5630
2026/10/26 5767
2026/10/27 5867
2026/10/28 5822
2026/10/29 5775
2026/10/30 5664
2026/10/31 5628

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in advertisers, starting at 4,888 and peaking at 5,867. The month concluded with a slight dip to 5,628.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fantasticfurniture.com.au 2.21%
temu.com 2.16%
amartfurniture.com.au 2.09%
templeandwebster.com.au 1.82%
freedom.com.au 0.94%
ikea.com -0.87%
kogan.com -0.96%
loungelovers.com.au -1.68%
rjliving.com.au -2.54%
bunnings.com.au -2.99%

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In the past month, fantasticfurniture.com.au led with a 2.21% click share increase, while bunnings.com.au saw a 2.99% decline.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date templeandwebster.com.au bunnings.com.au temu.com amartfurniture.com.au amazon.com.au fantasticfurniture.com.au kogan.com kmart.com.au bigw.com.au rjliving.com.au
2026/10/01 10.06% 6.89% 4.11% 2.74% 3.97% 2.75% 4.92% 1.46% 1.6% 2.33%
2026/10/02 8.45% 7.2% 4.69% 3.23% 3.67% 2.57% 4.06% 1.71% 1.99% 2.73%
2026/10/03 6.79% 8.69% 5.16% 2.93% 4.28% 2.1% 3.92% 2.16% 2.73% 3.44%
2026/10/04 6.56% 8.43% 5.32% 2.88% 5.45% 1.96% 4.13% 1.76% 2.19% 4.43%
2026/10/05 7.46% 8.23% 5.1% 2.38% 6.25% 1.82% 4.43% 2.01% 2.14% 4.59%
2026/10/06 10.04% 8.31% 4.23% 1.86% 5.02% 1.75% 3.82% 3.4% 2.44% 3.97%
2026/10/07 10.37% 8.5% 4.08% 1.71% 4.47% 1.92% 3.99% 3.13% 2.72% 3.97%
2026/10/08 10% 8.41% 4.16% 1.88% 4.27% 1.84% 3.94% 2.77% 2.86% 4.4%
2026/10/09 9.85% 8.97% 4.95% 2.02% 4.17% 1.81% 3.44% 3.21% 2.89% 4.7%
2026/10/10 9.81% 10.45% 3.47% 2.06% 3.55% 1.76% 3.73% 2.9% 3.26% 4.31%
2026/10/11 8.35% 10.78% 4.14% 1.56% 3.21% 1.69% 4.62% 2.84% 2.74% 4.57%
2026/10/12 8.94% 11.61% 4.04% 1.92% 3.21% 1.85% 3.32% 3.07% 3.36% 4.67%
2026/10/13 8.91% 11.32% 3.69% 2.05% 2.74% 2.08% 3.56% 3.33% 3.1% 4.52%
2026/10/14 8.55% 11.21% 4.13% 2.23% 2.61% 2.17% 3.67% 2.89% 2.95% 4.54%
2026/10/15 8.41% 11.29% 4.16% 2.31% 2.64% 2.06% 3.53% 3.04% 3.2% 4.7%
2026/10/16 8.43% 10.72% 5.64% 2.76% 2.22% 2.37% 3.2% 2.9% 2.77% 4.07%
2026/10/17 9.23% 10.6% 5.54% 3.07% 1.85% 2.52% 3.05% 2.95% 2.58% 3.41%
2026/10/18 9.15% 11% 5.69% 3.05% 2.05% 2.48% 3.19% 2.62% 2.52% 3.28%
2026/10/19 10.29% 10.17% 6.2% 3.36% 2.09% 2.56% 2.64% 2.43% 2.57% 3%
2026/10/20 11.99% 7.72% 7.77% 4.6% 1.92% 2.62% 2.48% 2.23% 2.17% 1.56%
2026/10/21 11.38% 6.95% 8.21% 3.8% 2.39% 2.98% 2.37% 2.8% 2.02% 1.13%
2026/10/22 10.04% 7.37% 7.73% 3.87% 2.51% 3.19% 2.6% 2.74% 2.01% 0.86%
2026/10/23 9.91% 7.33% 7.36% 4.53% 2.15% 2.89% 2.45% 2.47% 1.98% 1.01%
2026/10/24 10.65% 8.71% 7.11% 3.44% 4.14% 2.26% 2.29% 2.05% 1.53% 0.37%
2026/10/25 10.04% 9.21% 8.22% 3.14% 3.44% 2.64% 2.36% 1.97% 1.54% 0.54%
2026/10/26 9.8% 8.99% 8.14% 3.38% 3.71% 2.84% 2.4% 1.93% 1.49% 0.32%
2026/10/27 10% 9% 7.65% 3.39% 3.68% 2.81% 2.67% 1.96% 1.56% 0.35%
2026/10/28 9.95% 9.52% 7.96% 3.43% 2.83% 3.2% 2.65% 2.12% 1.79% 0.67%
2026/10/29 9.9% 8.19% 7.5% 3.46% 3.16% 2.79% 2.67% 1.86% 1.67% 0.59%
2026/10/30 11.22% 7.78% 8.08% 3.84% 3.93% 2.72% 2.65% 1.74% 1.6% 0.42%
2026/10/31 10.23% 8.45% 7.78% 3.62% 3.58% 3.1% 2.6% 1.91% 1.58% 0.46%
  • templeandwebster.com.au
  • bunnings.com.au
  • temu.com
  • amartfurniture.com.au
  • amazon.com.au
  • fantasticfurniture.com.au
  • kogan.com
  • kmart.com.au
  • bigw.com.au
  • rjliving.com.au

Copyright © Adthena. All rights reserved.

In October 2026, Temple & Webster’s impression share fluctuated, peaking at 11.99% on the 20th. Bunnings saw a mid-month dip, while Temu’s share rose steadily, ending at 7.78%. RJ Living’s share declined sharply, finishing at 0.46%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month
  1. 1
    Affordable Art Supplies https://www.artshedonline.com.au

    Australias Favorite Art Store — Australian family owned. Same day dispatch. More than 15000 five star reviews. Rich, lasting colour perfect for expressive painting, layering, and mixed media. Independent Art Store. Australian Owned.

  2. 2
    Buy Online Framed Blank Canvas | Fast Delivery - Low Prices https://www.fantasticframing.com.au › floating-frame › blank-canvas

    Blank Canvas Framed With Floating Frame | Choose Custom Size & Frame Colour - Buy Now. Blank Canvas Framed With Floating Frame - Oak, White & Black. Australia Wide Delivery. Based Locally.

  3. 3
    Homewares & Decor | Spotlight Australia https://www.spotlightstores.com

    Shop a wide range of home essentials from our Mode Home Range at Spotlight.

  4. 4
    Up To 90% Off | Massive Canvas Clearance | Secure & Fast Delivery https://www.temu.com

    Come and check Massive Canvas at a very low price, you'd never want to miss it. Awesome Massive Canvas & High Quality Here On Temu®. New Users Enjoy Free Shipping & Free Return. Up to 90% Off. Fast Delivery. Ready for Attend? OMG Value. Unbelievable Price. 5*Shopping. Free Returns.

  5. 5
    Canvas Factory Australia - Huge Sale On Now https://www.thecanvasfactory.com.au › canvas › sale

    Up To 80% Off Canvas Prints & Collages For A Limited Time! Plus, Save 25% On Photo Gifts.

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In the vibrant world of Google PPC, five advertisers shine with compelling narratives. Artshed Online captivates with its family-owned charm and rich art supplies, boasting over 15,000 five-star reviews. Fantastic Framing offers customizable framed canvases, emphasizing local delivery. Spotlight Australia entices with a diverse home essentials range. Temu dazzles with massive canvas discounts and free shipping for new users. Lastly, Canvas Factory Australia lures with significant savings on prints and photo gifts. Each ad weaves a unique story, blending value, quality, and local appeal.

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