AUS Retail Home & Garden - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – AUS

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.58664292153
91.4133570785
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 29%
Navigational 0%
Seasonal 13%
Local 2%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
templeandwebster.com.au 19.27
bunnings.com.au 15.13
temu.com 9.04
fantasticfurniture.com.au 5.87
amazon.com.au 3.22
kogan.com 1.48
kitchenwarehouse.com.au 1.35
bigw.com.au 1.3
kmart.com.au 1.23
bedbathntable.com.au 1.14
others 40.97
  • templeandwebster.com.au - 19.27%
  • bunnings.com.au - 15.13%
  • temu.com - 9.04%
  • fantasticfurniture.com.au - 5.87%
  • amazon.com.au - 3.22%
  • kogan.com - 1.48%
  • kitchenwarehouse.com.au - 1.35%
  • bigw.com.au - 1.3%
  • kmart.com.au - 1.23%
  • bedbathntable.com.au - 1.14%
  • others - 40.97%

Copyright © Adthena. All rights reserved.

In the home and garden PPC landscape, Temple & Webster leads with 19.27% click share, followed by Bunnings at 15.13%. ‘Others’ collectively hold a significant 40.97% share.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date templeandwebster.com.au temu.com fantasticfurniture.com.au bunnings.com.au amazon.com.au kogan.com ecosa.com.au koalaliving.com.au easyshed.com.au loungelovers.com.au
2026/01/01 9.88% 13.66% 1.85% 3.89% 3.22% 2.81% 2.83% 1.73% 2.3% 2.15%
2026/01/02 11.11% 15.34% 3.61% 4% 3.27% 2.3% 2.42% 1.25% 2.02% 1.49%
2026/01/03 12.96% 15.08% 3.03% 4.38% 3.65% 2.55% 2.48% 1.78% 0.72% 1.18%
2026/01/04 12.62% 15.26% 2.94% 4.12% 4.18% 2.55% 2.02% 1.32% 1.37% 1.18%
2026/01/05 13.47% 17.15% 3.49% 3.89% 4.01% 2.14% 2.3% 1.15% 1.48% 1.17%
2026/01/06 18.83% 17.22% 3.18% 3.75% 3.79% 1.99% 2.48% 1.58% 1.59% 0.9%
2026/01/07 11.18% 11.97% 2.15% 4.45% 3.43% 3% 2.54% 1.43% 1.42% 3.18%
2026/01/08 17.73% 9.05% 4.1% 4.33% 3.35% 2.2% 3.41% 1.89% 1.79% 1.24%
2026/01/09 18.87% 7.5% 4.57% 3.53% 3.39% 1.99% 3.7% 1.51% 1.49% 1.12%
2026/01/10 17.76% 9.09% 3.92% 3.52% 3% 1.93% 3.55% 2.56% 1.34% 1.1%
2026/01/11 19.27% 11.26% 4.39% 3.37% 2.33% 2.06% 3.23% 1.75% 1.39% 1.36%
2026/01/12 20.16% 12.54% 4.29% 3.37% 2.86% 2.08% 1.17% 1.87% 0.91% 1.47%
2026/01/13 15.02% 8.31% 3.99% 3.8% 3.03% 2.9% 1.82% 1.65% 1.34% 1.93%
2026/01/14 14.24% 8.52% 4.71% 3.41% 4.24% 2.66% 1.97% 1.76% 1.67% 1.94%
2026/01/15 13.33% 9.21% 5.93% 3.66% 2.69% 2.14% 1.9% 1.61% 1.68% 1.83%
2026/01/16 18.84% 7.5% 4.56% 3.52% 3.38% 1.99% 3.69% 1.51% 1.49% 1.12%
2026/01/17 11.27% 14.07% 5.66% 3.59% 2.98% 1.95% 1.4% 2.61% 1.21% 1.73%
2026/01/18 15.81% 9.39% 5.44% 3.82% 3.53% 2.14% 1.54% 2.07% 1.82% 1.97%
2026/01/19 15.56% 8.96% 4.28% 3.85% 4.57% 2.32% 1.58% 1.45% 1.73% 2.46%
2026/01/20 16.9% 8.61% 4.96% 3.96% 3.17% 1.79% 1.52% 1.39% 2.09% 1.63%
2026/01/21 16.09% 9.74% 5.2% 3.66% 3.56% 1.81% 2.32% 1.36% 2.08% 1.13%
2026/01/22 14.84% 10.04% 5.14% 4.1% 4.2% 1.6% 2.02% 0.79% 1.41% 1.11%
2026/01/23 16.31% 7.18% 4.14% 6.05% 3.32% 1.48% 2.27% 0.61% 1.56% 1.09%
2026/01/24 17.47% 12.45% 4.37% 3.96% 3.2% 1.58% 2.06% 0.61% 1.72% 0.98%
2026/01/25 21.11% 7.61% 4.37% 4.13% 3.89% 1.68% 2.6% 1.12% 1.66% 0.98%
2026/01/26 19.9% 8.87% 4.9% 4.43% 3.99% 1.51% 2.1% 1.39% 1.04% 0.92%
2026/01/27 18.68% 8.85% 5.76% 4.66% 4.79% 1.78% 2.06% 0.62% 1.63% 0.06%
2026/01/28 14.07% 10.85% 5.52% 4.62% 4.48% 1.81% 1.93% 0.63% 1.54% 0.15%
2026/01/29 17.14% 10.71% 5.4% 4.23% 3.35% 1.92% 1.83% 0.88% 1.6% 1.03%
2026/01/30 14.03% 11.17% 6.55% 4.37% 3.57% 1.83% 1.05% 1.1% 1.5% 1.11%
2026/01/31 13.56% 11.98% 6.09% 4.27% 3.26% 2.26% 1.99% 1.98% 1.34% 1.16%
  • templeandwebster.com.au
  • temu.com
  • fantasticfurniture.com.au
  • bunnings.com.au
  • amazon.com.au
  • kogan.com
  • ecosa.com.au
  • koalaliving.com.au
  • easyshed.com.au
  • loungelovers.com.au

Copyright © Adthena. All rights reserved.

Temple & Webster’s PPC spend surged mid-month, peaking at 21.11% on January 25. Temu’s share fluctuated, ending at 11.98%. Fantastic Furniture’s spend rose steadily, closing at 6.09%.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 5921
2026/01/02 5815
2026/01/03 5759
2026/01/04 5717
2026/01/05 5811
2026/01/06 5831
2026/01/07 5886
2026/01/08 5767
2026/01/09 5705
2026/01/10 5670
2026/01/11 5652
2026/01/12 5684
2026/01/13 5675
2026/01/14 5603
2026/01/15 5687
2026/01/16 5705
2026/01/17 5702
2026/01/18 5732
2026/01/19 5764
2026/01/20 5774
2026/01/21 5822
2026/01/22 5770
2026/01/23 5744
2026/01/24 5722
2026/01/25 5747
2026/01/26 6262
2026/01/27 6502
2026/01/28 6211
2026/01/29 6179
2026/01/30 6233
2026/01/31 6261

Copyright © Adthena. All rights reserved.

January saw a fluctuating advertiser landscape, starting at 5,921 and dipping mid-month. A significant surge occurred late January, peaking at 6,502, ending at 6,261.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
templeandwebster.com.au 2.93%
fantasticfurniture.com.au 1.09%
bunnings.com.au 0.55%
kitchenwarehouse.com.au 0.55%
ikea.com 0.36%
pillowtalk.com.au -0.37%
loungelovers.com.au -0.37%
kogan.com -0.38%
amazingchristmas.com.au -0.44%
temu.com -1.81%

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Templeandwebster.com.au surged with a 2.93% click share increase, while temu.com faced a significant drop of 1.81%.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date temu.com templeandwebster.com.au bunnings.com.au fantasticfurniture.com.au amazon.com.au bigw.com.au kogan.com kmart.com.au spotlightstores.com loungelovers.com.au
2026/01/01 16.42% 10.83% 7.64% 1.97% 4.28% 1.66% 2.6% 1.22% 1.61% 2.12%
2026/01/02 18.78% 11.09% 7.97% 2.93% 4.9% 1.36% 2.26% 1.33% 1.57% 1.44%
2026/01/03 17.6% 13.18% 8.52% 2.79% 5.17% 1.64% 2.48% 2.06% 1.2% 1.13%
2026/01/04 18.01% 12.96% 7.98% 2.71% 5.47% 1.95% 2.55% 1.82% 1.51% 1.16%
2026/01/05 19.24% 13.99% 7.91% 3.06% 5.34% 1.32% 2.18% 1.65% 1.46% 1.12%
2026/01/06 19.23% 19.73% 7.38% 2.65% 5.05% 1.11% 2.02% 1.43% 1.44% 0.83%
2026/01/07 15.96% 10.98% 8.23% 1.7% 4.53% 1.73% 3.06% 0.95% 1.09% 2.97%
2026/01/08 12% 18.1% 8.73% 3.81% 5.1% 1.76% 2.24% 1.4% 0.89% 1.15%
2026/01/09 10.56% 20.3% 7.92% 3.75% 4.15% 1.56% 2.14% 1.39% 1.1% 1.09%
2026/01/10 11.85% 18.88% 7.58% 3.39% 3.98% 1.77% 1.95% 1.15% 0.97% 1.04%
2026/01/11 13.12% 20.94% 6.88% 3.44% 3.37% 1.5% 2.13% 1.04% 0.61% 1.31%
2026/01/12 14.18% 22.47% 7.12% 3.86% 3.91% 1.48% 2.14% 1.57% 1.54% 1.43%
2026/01/13 11.65% 15.27% 8.03% 3.81% 4.13% 1.35% 3% 1.14% 1.02% 1.79%
2026/01/14 11.88% 15.09% 7.72% 4.32% 5.09% 1.4% 2.89% 1.42% 1.69% 2.04%
2026/01/15 12.75% 12.83% 8.3% 5.6% 3.89% 1.79% 2.28% 1.25% 1.58% 1.74%
2026/01/16 10.56% 20.31% 7.93% 3.75% 4.14% 1.56% 2.14% 1.39% 1.1% 1.09%
2026/01/17 15.22% 11.64% 7.85% 5.04% 4.1% 1.97% 2.08% 1.21% 2.93% 1.75%
2026/01/18 12.3% 16.38% 7.8% 4.87% 4.65% 1.87% 2.22% 1.31% 1.3% 1.99%
2026/01/19 11.33% 16.64% 7.99% 4.28% 5.35% 1.89% 2.43% 1.34% 1.41% 2.39%
2026/01/20 11.29% 17.93% 7.97% 4.31% 4.34% 1.94% 1.91% 1.19% 0.87% 1.59%
2026/01/21 11.83% 17.6% 7.92% 4.81% 4.35% 1.79% 1.85% 1.53% 1.81% 1.09%
2026/01/22 11.44% 16.11% 8.66% 4.67% 5.05% 1.73% 1.59% 1.84% 2% 1.04%
2026/01/23 10.24% 18.28% 9.58% 4.27% 4.47% 1.32% 1.49% 1.92% 1.09% 1%
2026/01/24 14.11% 19.03% 8.21% 4.15% 4.42% 1.24% 1.59% 2.02% 1.63% 0.87%
2026/01/25 10.34% 23.36% 8.45% 3.92% 4.94% 1.4% 1.6% 1.41% 0.99% 0.89%
2026/01/26 11.85% 21.77% 9.1% 4.27% 5.46% 2.13% 1.56% 1.92% 1.43% 0.83%
2026/01/27 11.51% 19.62% 8.82% 5.08% 6.32% 2.34% 1.83% 2.22% 1.25% 0.04%
2026/01/28 12.69% 14.72% 9.03% 5.18% 5.8% 2.16% 1.88% 2.7% 1.9% 0.13%
2026/01/29 13.26% 18.2% 8.31% 5.13% 4.62% 1.95% 1.92% 1.89% 1.77% 0.84%
2026/01/30 13.19% 14.64% 8.36% 5.99% 4.78% 2.17% 1.75% 2.06% 1.74% 1.04%
2026/01/31 15.32% 13.2% 8.31% 5.56% 4.57% 2.3% 2.13% 1.73% 1.19% 0.99%
  • temu.com
  • templeandwebster.com.au
  • bunnings.com.au
  • fantasticfurniture.com.au
  • amazon.com.au
  • bigw.com.au
  • kogan.com
  • kmart.com.au
  • spotlightstores.com
  • loungelovers.com.au

Copyright © Adthena. All rights reserved.

In January 2026, Temple & Webster led with a peak impression share of 23.36% on the 25th. Temu started strong but declined mid-month, finishing at 15.32%. Bunnings maintained steady growth, while Fantastic Furniture saw a gradual rise, ending at 5.56%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month
  1. 1
    Bed Bath N' Table Homewares - Up to 60% off Clearance Sale https://www.bedbathntable.com.au

    Up to 60% off Luxury Bed Linen & Homewares. Morgan & Finch Exclusive. Shop Clearance Sale.

  2. 2
    Bunnings Warehouse - Lawn Mowers https://www.bunnings.com.au › garden-tools › lawn-mowers

    Gardening made easy with our wide range of power tools available in-store and online

  3. 3
    Koala Living 50% Off Storewide | Designer Furniture Store https://www.koalaliving.com.au

    Koala Living 50% Off Designer Furniture Store | Luxe Members Get 50% Off Storewide. Koala Living Sale Get Designer Furniture At 50% Off | Koala living 50% Off Sale. Shop In Store Or Online.

  4. 4
    Bed Size Guide | The Ultimate Guide | Origin Mattress https://www.originmattress.com.au

    Never quite getting the right size for your mattress? Read on to discover how to choose the perfect mattress in our definitive guide!

  5. 5
    Canvas Factory Australia | Christmas Sale: Up To 75% Off https://www.thecanvasfactory.com.au

    Our Christmas Sale On Now. Enjoy 75% Off On All Canvas Prints. Get In Quick. Limited Time Christmas Sale. Up To 75% Off Storewide. Over 30,000 5-Star Reviews! Ready To Hang Prints.

Copyright © Adthena. All rights reserved.

In the bustling world of home and garden retail, five advertisers shine on Google’s SERP. Bed Bath N’ Table entices with a luxurious 60% clearance, while Bunnings simplifies gardening with diverse tools. Koala Living offers designer furniture at half price, and Origin Mattress guides buyers to perfect mattress sizes. Canvas Factory dazzles with a 75% Christmas sale, backed by stellar reviews.

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