AUS Retail Home & Garden - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	7.01968164516
	92.9803183548

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	18%
Transactional	28%
Navigational	0%
Seasonal	12%
Local	2%
Problem Solving	9%

Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bunnings.com.au	19.55
templeandwebster.com.au	14.14
temu.com	8.78
fantasticfurniture.com.au	3.91
amazon.com.au	3.35
amartfurniture.com.au	1.59
kogan.com	1.47
spotlightstores.com	1.32
bigw.com.au	1.3
freedom.com.au	1.21
others	43.38

bunnings.com.au - 19.55%
templeandwebster.com.au - 14.14%
temu.com - 8.78%
fantasticfurniture.com.au - 3.91%
amazon.com.au - 3.35%
amartfurniture.com.au - 1.59%
kogan.com - 1.47%
spotlightstores.com - 1.32%
bigw.com.au - 1.3%
freedom.com.au - 1.21%
others - 43.38%

In the competitive landscape, Bunnings leads with 19.55% click share, followed by Temple & Webster at 14.14%. Others collectively dominate with 43.38%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	temu.com	templeandwebster.com.au	bunnings.com.au	amazon.com.au	loungelovers.com.au	kogan.com	ecosa.com.au	easyshed.com.au	fantasticfurniture.com.au	spotlightstores.com
2025/12/01	5.23%	20.15%	3.64%	4.84%	1.05%	1.84%	2.06%	0.98%	1.7%	0.55%
2025/12/02	6.68%	14.66%	4.28%	3.33%	1.99%	2.97%	2.92%	1.28%	2.11%	0.96%
2025/12/03	7.46%	13.59%	4.37%	3.97%	1.66%	3.52%	3.25%	1.36%	2.01%	0.96%
2025/12/04	6.84%	13.17%	4.95%	3.76%	2.09%	2.81%	2.13%	1.59%	1.76%	0.74%
2025/12/05	7.04%	13.74%	4.74%	6.04%	1.74%	1.99%	2.81%	1.36%	1.46%	1.07%
2025/12/06	8.37%	13.79%	3.96%	6.07%	2.38%	1.78%	2.47%	1.18%	1.59%	1.39%
2025/12/07	8.69%	16.49%	4.31%	3.12%	1.66%	2.17%	2.45%	1.08%	1.81%	1.18%
2025/12/08	6.38%	19.93%	4.86%	6.38%	1.84%	1.96%	2%	1.7%	1.68%	1.15%
2025/12/09	5.2%	14.27%	5.19%	6.03%	0.77%	1.92%	2.24%	1.68%	1.87%	2.46%
2025/12/10	6.01%	15.71%	5.24%	2.33%	0.78%	2.2%	2.94%	2.1%	1.95%	0.77%
2025/12/11	7.62%	14.06%	5.16%	3.74%	1%	1.85%	2.23%	1.78%	1.74%	1.79%
2025/12/12	8.45%	14.52%	5.35%	2.46%	1.96%	1.83%	2.08%	1.6%	2.03%	0.89%
2025/12/13	8.58%	13.68%	4.9%	3.04%	2.25%	1.59%	2.03%	1.08%	1.86%	2%
2025/12/14	13.1%	12.46%	5.13%	2.24%	2.4%	1.66%	2.18%	1.23%	1.87%	1.17%
2025/12/15	7.92%	15.05%	5.05%	6.16%	1.86%	1.66%	2.08%	1.35%	1.45%	1.18%
2025/12/16	5.67%	15.15%	5.85%	3.48%	0.4%	2.06%	1.65%	1.91%	1.94%	2.01%
2025/12/17	8.98%	12.93%	5.19%	3.63%	0.15%	1.75%	1.92%	1.52%	1.83%	2.63%
2025/12/18	9.15%	16.53%	6.59%	3.12%	0.59%	1.73%	1.69%	1.85%	2.36%	1.89%
2025/12/19	8.19%	13.33%	5.65%	3.25%	1.15%	1.89%	1.38%	2.25%	3.34%	1.2%
2025/12/20	11.36%	10.66%	5.14%	3.69%	1.04%	1.82%	1.17%	2.22%	2.9%	1.67%
2025/12/21	13.12%	12.48%	5.7%	3.37%	0.87%	1.71%	1.12%	1.98%	2.94%	2.04%
2025/12/22	11.12%	11.37%	5.67%	3.99%	0.24%	1.94%	2.04%	1.59%	3.19%	1.15%
2025/12/23	11.33%	10.23%	5.38%	4.84%	0.18%	1.83%	2.2%	2.23%	2.91%	1.26%
2025/12/24	13.87%	7.26%	5.09%	3.63%	1.39%	1.58%	1.4%	1.99%	1.91%	3.34%
2025/12/25	13.37%	8.05%	4.24%	3.29%	1.52%	1.37%	1.31%	2.23%	2.52%	2.94%
2025/12/26	13.77%	11.66%	4.16%	4.45%	1.11%	2.38%	1.61%	1.6%	3.32%	0.76%
2025/12/27	12.77%	9.86%	4.79%	3.12%	1.68%	2.27%	2.16%	1.47%	2.76%	0.93%
2025/12/28	15.81%	11.12%	4.79%	3.21%	1.64%	2.52%	1.69%	1.58%	2.99%	1.41%
2025/12/29	13.43%	11.41%	5.14%	2.9%	1.56%	3.77%	2.19%	0.85%	2.2%	2.06%
2025/12/30	13.69%	10.22%	4.99%	3.2%	2.21%	3.23%	2.46%	1.53%	3.01%	1.94%
2025/12/31	13.02%	10.17%	5.15%	3.66%	3.14%	3.02%	2.48%	2.23%	1.75%	0.84%

temu.com
templeandwebster.com.au
bunnings.com.au
amazon.com.au
loungelovers.com.au
kogan.com
ecosa.com.au
easyshed.com.au
fantasticfurniture.com.au
spotlightstores.com

In December 2025, Temu.com saw a significant rise in PPC spend share, peaking at 15.81% on the 28th. Templeandwebster.com.au started strong but declined, ending at 10.17%. Bunnings.com.au maintained steady growth, while Amazon.com.au fluctuated, closing at 3.66%. Loungelovers.com.au and Kogan.com showed modest increases, with Kogan.com peaking at 3.77% on the 29th. Ecosa.com.au and Easyshed.com.au had minor fluctuations, while Fantasticfurniture.com.au and Spotlightstores.com experienced varied trends, ending at 1.75% and 0.84%, respectively.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	6043
2025/12/02	5975
2025/12/03	5997
2025/12/04	6045
2025/12/05	6005
2025/12/06	6013
2025/12/07	5970
2025/12/08	6020
2025/12/09	5948
2025/12/10	5930
2025/12/11	5936
2025/12/12	5868
2025/12/13	5883
2025/12/14	5508
2025/12/15	5978
2025/12/16	5797
2025/12/17	5816
2025/12/18	5867
2025/12/19	6110
2025/12/20	6112
2025/12/21	6111
2025/12/22	6209
2025/12/23	6204
2025/12/24	6163
2025/12/25	6178
2025/12/26	6178
2025/12/27	6060
2025/12/28	6007
2025/12/29	6006
2025/12/30	5940
2025/12/31	5886

December began with 6,043 advertisers, fluctuating mid-month, and peaked at 6,209 on the 22nd. The month concluded with a slight decline to 5,886.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
temu.com	4.51%
fantasticfurniture.com.au	0.62%
harveynorman.com.au	0.54%
dshop.com.au	0.48%
bigw.com.au	0.47%
seedheritage.com	-0.29%
kitchenwarehouse.com.au	-0.67%
bedbathntable.com.au	-0.71%
bunnings.com.au	-2.01%
templeandwebster.com.au	-3.25%

Temu.com surged with a 4.51% click share increase, while templeandwebster.com.au dropped by 3.25%. Fantasticfurniture.com.au gained 0.62%, contrasting bunnings.com.au’s 2.01% decline.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	temu.com	templeandwebster.com.au	bunnings.com.au	amazon.com.au	kogan.com	loungelovers.com.au	fantasticfurniture.com.au	bigw.com.au	amartfurniture.com.au	spotlightstores.com
2025/12/01	6.68%	22.27%	7.47%	6.92%	1.84%	1.04%	2.01%	1.43%	0.89%	0.76%
2025/12/02	9.02%	15.69%	8.98%	4.69%	3%	1.79%	2.18%	1.65%	1.98%	1.14%
2025/12/03	9.58%	14.87%	9.1%	4.85%	3.61%	1.51%	2.13%	1.99%	1.21%	1.05%
2025/12/04	8.98%	14.16%	10.71%	5.32%	2.69%	1.93%	1.88%	1.79%	1.51%	0.85%
2025/12/05	9.53%	15.11%	10.39%	6.79%	1.91%	1.69%	1.54%	1.33%	1.73%	1.16%
2025/12/06	10.69%	15.22%	9.15%	6.81%	1.66%	2.26%	1.62%	1.19%	1.51%	1.5%
2025/12/07	10.04%	18.42%	10.18%	4.78%	2.09%	1.62%	1.91%	0.97%	1.4%	1.18%
2025/12/08	7.37%	22.33%	11.18%	6.74%	1.91%	1.81%	1.75%	0.85%	1%	1.22%
2025/12/09	7.21%	16.22%	11.82%	5.59%	1.87%	0.7%	2.01%	1.06%	1.11%	2.54%
2025/12/10	8.15%	17.39%	12.31%	3.52%	2.14%	0.71%	2.04%	1.34%	0.91%	1.03%
2025/12/11	9.98%	15.89%	12.25%	4.42%	1.76%	0.92%	1.86%	1.58%	1.09%	1.84%
2025/12/12	11.05%	15.35%	12.08%	3.6%	1.7%	1.78%	2.08%	1.7%	0.97%	1.11%
2025/12/13	11.39%	14.64%	11.56%	3.98%	1.42%	2.15%	1.98%	1.46%	1.03%	2.02%
2025/12/14	14.9%	13.33%	11.71%	3.33%	1.5%	2.23%	2.04%	1.38%	1.03%	1.25%
2025/12/15	9.42%	17.09%	11.63%	6.14%	1.6%	1.72%	1.58%	1.06%	1.26%	1.27%
2025/12/16	7.88%	16.5%	13.27%	4.66%	1.93%	0.37%	1.95%	1.01%	2.08%	2.1%
2025/12/17	10.88%	14.43%	12.2%	4.43%	1.62%	0.13%	1.93%	1.18%	1.51%	2.55%
2025/12/18	11.32%	17.78%	11.49%	4.52%	1.55%	0.54%	2.34%	2.19%	1.83%	1.71%
2025/12/19	10.01%	14.33%	11.32%	4.26%	1.75%	1.03%	3.34%	2.15%	1.85%	1.4%
2025/12/20	13.27%	11.21%	10.29%	4.64%	1.69%	0.89%	2.98%	1.39%	1.44%	1.66%
2025/12/21	15.71%	13.03%	10.41%	4.57%	1.55%	0.77%	2.9%	1.99%	1.41%	2.02%
2025/12/22	14.31%	11.54%	10.63%	5.49%	1.75%	0.21%	3.21%	2.51%	1.64%	1.2%
2025/12/23	14.78%	10.74%	10.28%	5.3%	1.65%	0.16%	2.91%	2.38%	1.17%	1.53%
2025/12/24	16.99%	7.33%	10.13%	4.7%	1.38%	1.18%	1.94%	2.14%	1.06%	3.09%
2025/12/25	16.47%	8.32%	8.68%	4.37%	1.23%	1.35%	2.51%	0.98%	1.13%	2.67%
2025/12/26	16.3%	12.66%	8.27%	5.18%	2.26%	1.05%	3.4%	1.45%	1.87%	0.97%
2025/12/27	15.75%	10.36%	9.5%	4.47%	2.14%	1.57%	2.83%	1.53%	1.69%	1.04%
2025/12/28	18.27%	12.05%	9.39%	3.84%	2.47%	1.52%	3.19%	1.32%	0.93%	1.36%
2025/12/29	16.45%	12.12%	9.91%	3.82%	3.76%	1.42%	2.3%	1.9%	0.81%	1.74%
2025/12/30	16.9%	10.91%	9.48%	4.15%	3.27%	2.04%	3.19%	1.79%	0.84%	1.68%
2025/12/31	16.14%	10.99%	9.46%	4.45%	2.99%	2.9%	1.78%	1.76%	1.12%	1.09%

temu.com
templeandwebster.com.au
bunnings.com.au
amazon.com.au
kogan.com
loungelovers.com.au
fantasticfurniture.com.au
bigw.com.au
amartfurniture.com.au
spotlightstores.com

In December 2025, Temu.com saw a steady rise, peaking at 18.27% on the 28th. Templeandwebster.com.au started strong but declined, ending at 10.99%. Bunnings.com.au maintained a stable presence, while Amazon.com.au fluctuated, closing at 4.45%. Kogan.com showed a late surge, finishing at 2.99%. Loungelovers.com.au and Fantasticfurniture.com.au had modest gains, with 2.9% and 1.78% respectively. Bigw.com.au and Amartfurniture.com.au remained consistent, while Spotlightstores.com experienced a peak mid-month, ending at 1.09%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month

1
Bed Size Guide | The Ultimate Guide | Origin Mattress - https://www.originmattress.com.au
Never quite getting the right size for your mattress? Read on to discover how to choose the perfect mattress in our definitive guide!
2
Queen and King Size Mattress Dimensions | Sleeping Duck Australia https://www.sleepingduck.com
Supportive, Cool, and Comfortable. Ships Free + 100 Night In-Home Trial
3
Final Days Black Friday - Save up to 50% Today https://www.templeandwebster.com.au
Up to 50% Off*. *Based on historical price or RRP. Selected items only.
4
Canvas Factory Australia - Christmas Sale: Up To 75% Off https://www.thecanvasfactory.com.au
Free Fast Shipping For Orders Over $100. Afterpay Available. Upload, Edit & Order Now! Limited Time Christmas Sale. Up To 75% Off Storewide. Over 30,000 5-Star Reviews! Ready To Hang Prints. Styles: Single Canvas Prints, Collage Canvas Prints, Panoramic Canvas Prints.
5
Canvas Prints: Custom Canvas with Photos https://www.vistaprint.com.au
Turn Your Photos Into Long-Lasting Art With Vistaprint's Canvas Photo Prints. Add a Splash Of Colour To Your Home With Vibrant, Fade-Proof Canvas Prints.

In the competitive world of home and garden retail, Origin Mattress captivates with its definitive bed size guide, while Sleeping Duck promises comfort with a 100-night trial. Temple & Webster and The Canvas Factory entice with significant discounts, and Vistaprint transforms memories into vibrant art.

Frequently Asked Questions

Why is the AUS Retail Home & Garden December 2025 Report useful and how should I use it?

Why is the AUS Retail Home & Garden December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Home & Garden December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Home & Garden December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Home & Garden December 2025 Report?

The AUS Retail Home & Garden December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Home & Garden December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Home & Garden December 2025 Report for?

The AUS Retail Home & Garden December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization.

By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

PPC case study: How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue.

With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

PPC Case Study: Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Retail Home & Garden - PPC Market Share Analysis December 2025