AUS Retail Home & Garden - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – AUS

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.76382304191
91.2361769581
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 28%
Navigational 0%
Seasonal 13%
Local 2%
Problem Solving 8%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
templeandwebster.com.au 19.3
bunnings.com.au 16.86
temu.com 7.45
fantasticfurniture.com.au 6.05
kitchenwarehouse.com.au 3.39
amazon.com.au 3.35
bigw.com.au 1.81
kmart.com.au 1.51
kogan.com 1.33
amartfurniture.com.au 1.22
others 37.73
  • templeandwebster.com.au - 19.3%
  • bunnings.com.au - 16.86%
  • temu.com - 7.45%
  • fantasticfurniture.com.au - 6.05%
  • kitchenwarehouse.com.au - 3.39%
  • amazon.com.au - 3.35%
  • bigw.com.au - 1.81%
  • kmart.com.au - 1.51%
  • kogan.com - 1.33%
  • amartfurniture.com.au - 1.22%
  • others - 37.73%

Copyright © Adthena. All rights reserved.

In the competitive landscape, Temple & Webster leads with 19.3% click share, followed by Bunnings at 16.86%. Others collectively hold 37.73%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date templeandwebster.com.au temu.com bunnings.com.au amazon.com.au fantasticfurniture.com.au bigw.com.au kmart.com.au kogan.com koalaliving.com.au ecosa.com.au
2026/02/01 18.06% 11.56% 4.12% 4.01% 4.63% 1.75% 1% 2.43% 1.55% 2.14%
2026/02/02 15.42% 10.87% 5.08% 3.97% 4.54% 1.66% 1.38% 2.74% 1.09% 2.06%
2026/02/03 17.51% 9.61% 5.49% 5.2% 5.34% 1.95% 1.45% 1.91% 0.57% 1.75%
2026/02/04 14.25% 13.16% 4.4% 1.96% 4.7% 1.63% 1.87% 2.24% 1.15% 2.66%
2026/02/05 16.64% 10% 4.83% 1.8% 5.17% 2.62% 1.49% 1.84% 1.41% 2.37%
2026/02/06 16.32% 12.54% 4.37% 1.97% 5.14% 1.82% 1.62% 1.98% 1.36% 1.97%
2026/02/07 16.54% 10.99% 4.59% 3.47% 4.46% 2% 1.68% 1.91% 1.71% 1.67%
2026/02/08 20.03% 10.88% 4.85% 4.18% 3.88% 1.67% 1.91% 2.04% 1.26% 1.67%
2026/02/09 18.75% 10.1% 5.45% 3.9% 3.74% 1.63% 1.62% 2.04% 1.55% 2.01%
2026/02/10 14.76% 6.33% 5.29% 2.91% 5.04% 1.89% 1.01% 2.12% 1.89% 2.58%
2026/02/11 12.56% 7.87% 6.86% 3.27% 5.16% 1.9% 1.2% 2.29% 1.75% 2.3%
2026/02/12 13.22% 7.12% 5.94% 2.64% 5.5% 1.89% 1.09% 2.05% 1.09% 2.76%
2026/02/13 16.27% 12.51% 4.35% 1.96% 5.12% 1.82% 1.62% 1.97% 1.35% 1.97%
2026/02/14 16.5% 10.97% 4.57% 3.46% 4.44% 2% 1.68% 1.91% 1.7% 1.67%
2026/02/15 19.99% 10.87% 4.84% 4.18% 3.87% 1.67% 1.92% 2.04% 1.26% 1.66%
2026/02/16 18.73% 10.08% 5.44% 3.89% 3.74% 1.63% 1.62% 2.05% 1.55% 2%
2026/02/17 10.01% 11.95% 6.56% 6.68% 7.14% 1.56% 0.38% 3.09% 0.95% 0.6%
2026/02/18 12.13% 9.25% 5.54% 5.92% 5.18% 2.23% 0.87% 2.74% 1.47% 0.68%
2026/02/19 14.93% 7.79% 6.69% 5.13% 4.27% 2.31% 1.7% 2.48% 1.98% 0.93%
2026/02/20 14.12% 7.27% 5.97% 4.56% 4.42% 2.52% 1.64% 2.23% 1.42% 1.23%
2026/02/21 15.5% 5.2% 7.24% 4.14% 4.27% 1.27% 1.51% 1.83% 2.13% 1.56%
2026/02/22 16.32% 5.15% 6.87% 5.34% 4.1% 0.65% 1.33% 1.7% 2.22% 1.97%
2026/02/23 15.2% 6.55% 6.73% 6.15% 3.73% 1.05% 2.12% 1.42% 2.91% 1.89%
2026/02/24 14.26% 8.11% 6.99% 3.84% 4.51% 1.22% 1.05% 1.63% 2.75% 1.71%
2026/02/25 14.31% 8.28% 7.08% 3.18% 4.39% 1.57% 0.61% 1.84% 3.59% 2.14%
2026/02/26 16.16% 5.48% 7.64% 2.89% 4.54% 1.35% 0.7% 1.8% 2.83% 2.42%
2026/02/27 13.99% 4.88% 6.93% 4.49% 4.08% 1.68% 0.7% 2.15% 1.68% 2.33%
2026/02/28 15.4% 7.55% 5.58% 4.17% 3.96% 2.11% 2.04% 1.94% 1.94% 1.68%
  • templeandwebster.com.au
  • temu.com
  • bunnings.com.au
  • amazon.com.au
  • fantasticfurniture.com.au
  • bigw.com.au
  • kmart.com.au
  • kogan.com
  • koalaliving.com.au
  • ecosa.com.au

Copyright © Adthena. All rights reserved.

Temple & Webster’s PPC spend fluctuated, peaking at 20.03% on February 8. Temu’s share declined, ending at 7.55%. Bunnings saw a steady rise, closing at 5.58%. Amazon’s share varied, finishing at 4.17%.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 6309
2026/02/02 6480
2026/02/03 6502
2026/02/04 6012
2026/02/05 5974
2026/02/06 6014
2026/02/07 5996
2026/02/08 5964
2026/02/09 6036
2026/02/10 5989
2026/02/11 6022
2026/02/12 6020
2026/02/13 6014
2026/02/14 5996
2026/02/15 5964
2026/02/16 6036
2026/02/17 5548
2026/02/18 5459
2026/02/19 5666
2026/02/20 5439
2026/02/21 5355
2026/02/22 5315
2026/02/23 5533
2026/02/24 5737
2026/02/25 5735
2026/02/26 5669
2026/02/27 5570
2026/02/28 5535

Copyright © Adthena. All rights reserved.

February began with 6,309 advertisers, peaking at 6,502 on the 3rd. A decline followed, reaching 5,315 on the 22nd. The month concluded with 5,535 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kitchenwarehouse.com.au 2.33%
bunnings.com.au 1.37%
templeandwebster.com.au 1.18%
amazon.com.au 0.73%
officeworks.com.au 0.28%
bigw.com.au -0.24%
ecosa.com.au -0.31%
kmart.com.au -0.35%
fantasticfurniture.com.au -0.83%
temu.com -1.84%

Copyright © Adthena. All rights reserved.

Kitchenwarehouse.com.au surged with a 2.33 increase, while temu.com dropped by 1.84. Bunnings.com.au and templeandwebster.com.au also rose, contrasting with declines from fantasticfurniture.com.au and kmart.com.au.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date templeandwebster.com.au bunnings.com.au temu.com amazon.com.au fantasticfurniture.com.au bigw.com.au kmart.com.au kogan.com kitchenwarehouse.com.au spotlightstores.com
2026/02/01 18.92% 7.65% 14.11% 4.92% 4.26% 2.36% 1.7% 2.21% 1.06% 0.86%
2026/02/02 16.61% 7.97% 13.03% 5.01% 4.31% 2.31% 1.86% 2.65% 0.89% 1.1%
2026/02/03 18.54% 9.85% 11.97% 6.65% 4.93% 2.5% 2.38% 1.87% 0.72% 1.18%
2026/02/04 15.39% 8.41% 14.68% 3.17% 4.44% 2.3% 2.29% 2.26% 1.17% 1.9%
2026/02/05 17.81% 8.6% 12.17% 2.94% 4.83% 3.6% 2.14% 1.83% 1% 1.52%
2026/02/06 17.65% 8.13% 13.48% 3.09% 5.12% 2.57% 1.92% 1.89% 1.09% 1.86%
2026/02/07 16.85% 9% 12.7% 4.99% 4.42% 2.67% 2.35% 1.81% 0.71% 1.51%
2026/02/08 21.11% 8.48% 12.8% 5.72% 3.87% 2.19% 2.35% 1.88% 0.77% 1.39%
2026/02/09 20.59% 8.16% 12.11% 5.39% 3.53% 2.21% 2.07% 1.91% 1.04% 2.16%
2026/02/10 15.73% 8.56% 8.38% 4.17% 4.93% 2.76% 1.81% 2.18% 2.01% 1.32%
2026/02/11 12.93% 9.75% 10.4% 4.6% 5.02% 2.66% 2.11% 2.22% 1.31% 1.05%
2026/02/12 13.89% 9.45% 9.81% 3.78% 5.5% 2.73% 1.89% 2.1% 1.2% 1.12%
2026/02/13 17.65% 8.13% 13.48% 3.09% 5.12% 2.57% 1.92% 1.89% 1.09% 1.86%
2026/02/14 16.85% 9% 12.7% 4.99% 4.42% 2.67% 2.35% 1.81% 0.71% 1.51%
2026/02/15 21.11% 8.48% 12.8% 5.72% 3.87% 2.19% 2.35% 1.88% 0.77% 1.39%
2026/02/16 20.59% 8.16% 12.11% 5.39% 3.53% 2.21% 2.07% 1.91% 1.04% 2.16%
2026/02/17 10.2% 9.51% 15.71% 9.19% 6.49% 2.02% 0.69% 2.7% 3.51% 1.23%
2026/02/18 12.41% 8.55% 12.06% 8.16% 5.23% 2.84% 1.41% 2.39% 2.34% 1.02%
2026/02/19 15.65% 10.03% 9.83% 6.72% 4.25% 3.21% 2.19% 2.3% 1.02% 1.52%
2026/02/20 14.69% 9.23% 9.5% 6.09% 4.37% 3.33% 2.08% 2.05% 1.77% 1.52%
2026/02/21 17.9% 10.89% 7.05% 5.62% 4.21% 1.99% 1.75% 1.77% 2.92% 1.6%
2026/02/22 17.6% 12.25% 6.83% 7.35% 3.7% 0.9% 1.11% 1.6% 1.48% 1.13%
2026/02/23 17.17% 11.22% 8.09% 7.79% 3.77% 1.53% 1.83% 1.34% 1.87% 1.87%
2026/02/24 15.1% 10.49% 10.59% 5.25% 4.29% 1.76% 1.17% 1.58% 2.14% 1.25%
2026/02/25 15.12% 10.29% 10.7% 4.4% 4.18% 2.43% 1.13% 1.66% 2.61% 1.04%
2026/02/26 17.06% 12.39% 7.68% 4.02% 4.11% 2.04% 1.24% 1.57% 3.5% 1.23%
2026/02/27 15.49% 11.45% 7.07% 5.43% 3.86% 2.64% 1.25% 2.11% 2.76% 1.18%
2026/02/28 16.32% 10.64% 9.39% 5.43% 3.84% 2.95% 2.21% 1.75% 1.55% 1.45%
  • templeandwebster.com.au
  • bunnings.com.au
  • temu.com
  • amazon.com.au
  • fantasticfurniture.com.au
  • bigw.com.au
  • kmart.com.au
  • kogan.com
  • kitchenwarehouse.com.au
  • spotlightstores.com

Copyright © Adthena. All rights reserved.

In February 2026, Temple & Webster led with fluctuating impressions, peaking at 21.11%. Bunnings steadily rose, ending at 10.64%. Temu saw a decline, while Amazon and Fantastic Furniture showed moderate stability. The month concluded with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month
  1. 1
    Fantastic Furniture - Warehouse Clearance Sale https://www.fantasticfurniture.com.au

    Save on 1000s of products for our massive Warehouse Clearance Sale. Shop furniture deals.

  2. 2
    Koala Living 50% Off Storewide | Designer Furniture Store https://www.koalaliving.com.au

    Koala Living 50% Off Designer Furniture Store | Luxe Members Get 50% Off Storewide. Koala Living Sale Get Designer Furniture At 50% Off | Koala living 50% Off Sale. Shop In Store Or Online.

  3. 3
    Canvas | Officeworks https://www.officeworks.com.au

    Buy Canvas for painting at Officeworks. Enjoy our everyday low prices.

  4. 4
    Temu Clearance | Bulk Canvases Up To 90% Off https://www.temu.com

    Awesome Bulk Canvases & High Quality Here On Temu®. New Users Enjoy Free Shipping & Free Return.

  5. 5
    Blank Canvas, Art Canvas | VistaPrint AU https://www.vistaprint.com.au

    Create masterpieces with blank canvases. Choice of Layouts, Available in 4 sizes. Unleash your...

Copyright © Adthena. All rights reserved.

In the competitive world of home and garden retail, Fantastic Furniture’s “Warehouse Clearance Sale” entices with massive savings, while Koala Living’s 50% off designer furniture appeals to luxury seekers. Officeworks and Temu focus on art supplies, offering affordable canvases, with Temu boasting up to 90% discounts. VistaPrint encourages creativity with customizable blank canvases.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports