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AUS Retail Home & Garden - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
templeandwebster.com.au 17.29
bunnings.com.au 14.34
temu.com 8.69
kmart.com.au 5.54
amazon.com.au 4.98
fantasticfurniture.com.au 4.1
bigw.com.au 1.96
loungelovers.com.au 1.46
amartfurniture.com.au 1.45
spotlightstores.com 1.25
others 38.94

Copyright © Adthena. All rights reserved.

In the PPC landscape, Temple & Webster leads with 17.29% click share, followed by Bunnings at 14.34%. Others collectively dominate with 38.94%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date templeandwebster.com.au temu.com amazon.com.au bunnings.com.au fantasticfurniture.com.au kmart.com.au kogan.com ecosa.com.au bigw.com.au loungelovers.com.au
2025/04/01 15.63% 10.2% 4.8% 3.52% 3.02% 1.66% 1.4% 1.65% 1.6% 1.74%
2025/04/02 16.09% 10.42% 3.85% 2.93% 3% 1.71% 1.58% 1.46% 2.2% 1.59%
2025/04/03 16.72% 6.89% 4.6% 2.97% 3.01% 2.58% 1.76% 1.43% 2.6% 1.89%
2025/04/04 19.01% 0.77% 4.85% 2.56% 3.05% 2.87% 1.85% 1.68% 3.12% 1.97%
2025/04/05 18.5% 0.55% 6.34% 2.91% 3.1% 2.45% 2.01% 1.61% 2.67% 2.92%
2025/04/06 16.27% 6.36% 7.41% 3.34% 2.57% 2.5% 2.29% 1.18% 1.81% 3.52%
2025/04/07 16.8% 9.78% 6.9% 3.31% 2.21% 2.41% 1.67% 1.42% 2.43% 3.44%
2025/04/08 14.39% 11.2% 6.13% 3.25% 2.94% 2.74% 1.82% 1.82% 2.82% 2.44%
2025/04/09 18.44% 8.31% 4.99% 3.16% 2.7% 2.42% 1.8% 2.01% 2.15% 1.88%
2025/04/10 19.69% 6.13% 5.51% 3.04% 3.1% 2.3% 1.62% 2.32% 2.23% 1.85%
2025/04/11 15.73% 8.49% 4.74% 3.36% 3.18% 1.94% 1.58% 2.74% 2.92% 1.93%
2025/04/12 19.94% 9.13% 4.24% 3.7% 2.66% 1.63% 1.74% 2.07% 1.66% 2.72%
2025/04/13 18.27% 9.69% 5.11% 3.31% 1.95% 1.56% 1.9% 1.67% 2.12% 3.12%
2025/04/14 15.69% 9.91% 6.89% 3.67% 2.23% 1.7% 1.61% 1.51% 2.17% 3.67%
2025/04/15 16.09% 8.34% 5.53% 3.87% 2.33% 1.97% 1.96% 1.85% 3.23% 2.37%
2025/04/16 17.76% 9.37% 5.36% 3.75% 1.97% 1.85% 1.93% 1.43% 2.38% 2.16%
2025/04/17 16.36% 9.17% 4.81% 4.4% 2.28% 1.42% 2.17% 1.79% 3.77% 1.63%
2025/04/18 11.64% 12.28% 6.23% 4.35% 3.02% 1.21% 1.91% 1.74% 2.24% 1.62%
2025/04/19 14.73% 15.28% 5.78% 3.35% 2.64% 1.27% 1.17% 1.44% 1.19% 1.62%
2025/04/20 14.62% 15.27% 5.63% 3.13% 2.84% 1.09% 1.56% 1.31% 1.59% 2.22%
2025/04/21 16.12% 14.4% 5.06% 3.37% 2.6% 1.19% 2.01% 0.66% 1.07% 2.1%
2025/04/22 14.7% 15.37% 5.89% 3.31% 2.56% 1.39% 1.82% 0.82% 1.52% 1.7%
2025/04/23 15.42% 13.89% 4.82% 2.75% 2.97% 1.77% 1.57% 1.54% 1.42% 2.31%
2025/04/24 14.71% 12.63% 4.65% 2.91% 2.74% 1.98% 1.71% 1.5% 1.54% 1.88%
2025/04/25 14.15% 10.12% 4.38% 3.46% 2.08% 2.23% 1.87% 1.56% 1.62% 2%
2025/04/26 16.46% 13.24% 4.8% 3.23% 2.76% 1.99% 1.61% 1.14% 0.98% 2.38%
2025/04/27 14.68% 13.05% 5.67% 3.2% 2.75% 2.12% 1.59% 1.39% 1.12% 2.47%
2025/04/28 15.66% 13.01% 5.74% 3.63% 2.82% 2.36% 1.38% 1.57% 1.1% 2.62%
2025/04/29 14.45% 11.19% 5.44% 4.2% 3.62% 2.26% 1.72% 1.79% 1.21% 1.21%
2025/04/30 16.97% 11.22% 4.85% 3.88% 3.09% 2.11% 1.98% 1.77% 1.53% 0.92%

Copyright © Adthena. All rights reserved.

Temple & Webster led April with fluctuating spend, peaking mid-month. Temu surged late, while Amazon and Bunnings maintained steady shares. Fantastic Furniture and Kmart showed minor variations. Overall, a dynamic month concluded with Temple & Webster dominant.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 7307
2025/04/02 7219
2025/04/03 7315
2025/04/04 7194
2025/04/05 7106
2025/04/06 7155
2025/04/07 7175
2025/04/08 7120
2025/04/09 6944
2025/04/10 6938
2025/04/11 6925
2025/04/12 6748
2025/04/13 6846
2025/04/14 6920
2025/04/15 6853
2025/04/16 6819
2025/04/17 6658
2025/04/18 6519
2025/04/19 7074
2025/04/20 7030
2025/04/21 6978
2025/04/22 7015
2025/04/23 7005
2025/04/24 7076
2025/04/25 7194
2025/04/26 7078
2025/04/27 7074
2025/04/28 7018
2025/04/29 7048
2025/04/30 6964

Copyright © Adthena. All rights reserved.

April began with 7,307 advertisers, fluctuating throughout the month. Mid-April saw a dip to 6,519, but numbers rebounded, ending at 6,964.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
temu.com 4.76%
fantasticfurniture.com.au 0.78%
bunnings.com.au 0.56%
ikea.com 0.46%
kingliving.com.au 0.26%
loungelovers.com.au -0.44%
kmart.com.au -0.84%
bigw.com.au -0.9%
amartfurniture.com.au -0.91%
templeandwebster.com.au -2.93%

Copyright © Adthena. All rights reserved.

In the past month, Temu.com surged with a 4.76% click share increase, while TempleandWebster.com.au dropped by 2.93%. FantasticFurniture.com.au gained 0.78%, contrasting with AmartFurniture.com.au’s 0.91% decline.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date templeandwebster.com.au temu.com bunnings.com.au amazon.com.au kmart.com.au fantasticfurniture.com.au bigw.com.au kogan.com spotlightstores.com loungelovers.com.au
2025/04/01 16.18% 12.91% 6.91% 6.85% 2.61% 2.63% 2.24% 1.35% 1.12% 1.71%
2025/04/02 17.12% 12.96% 6.09% 5.48% 2.66% 2.51% 2.96% 1.54% 1.37% 1.59%
2025/04/03 17.63% 8.53% 6.12% 5.97% 3.64% 2.67% 3.7% 1.77% 1.29% 1.8%
2025/04/04 19.83% 0.78% 5.92% 6.99% 4.55% 3.08% 3.98% 1.81% 2.33% 1.97%
2025/04/05 19.4% 0.58% 6.41% 8.88% 4.08% 2.85% 3.54% 2.01% 1.6% 2.69%
2025/04/06 16.66% 7.57% 6.79% 9.94% 3.78% 2.37% 2.39% 2.25% 1.1% 3.27%
2025/04/07 17.24% 12.24% 6.87% 8.9% 3.75% 2.04% 3.11% 1.59% 0.81% 3.28%
2025/04/08 14.74% 14.28% 6.66% 7.85% 3.95% 2.62% 3.62% 1.71% 1.68% 2.25%
2025/04/09 19.21% 10.95% 6.43% 6.63% 3.69% 2.37% 2.85% 1.72% 1.05% 1.78%
2025/04/10 20.74% 7.65% 6.27% 7.11% 3.38% 2.63% 3.04% 1.61% 1.53% 1.68%
2025/04/11 16.19% 10.83% 7.2% 6.4% 2.99% 2.87% 3.82% 1.55% 1.38% 1.85%
2025/04/12 20.53% 11.62% 6.97% 6.05% 2.51% 2.3% 2.16% 1.68% 1.08% 2.61%
2025/04/13 18.63% 11.82% 6.58% 6.94% 2.43% 1.83% 2.78% 1.84% 1.23% 2.97%
2025/04/14 15.98% 12.01% 7.15% 9.03% 2.61% 2.1% 2.71% 1.52% 1.54% 3.35%
2025/04/15 15.88% 10.3% 7.41% 7.59% 2.86% 2.12% 4.26% 1.9% 1.45% 2.24%
2025/04/16 18.39% 11.5% 7.24% 6.6% 2.74% 1.83% 3.12% 1.92% 1.54% 1.99%
2025/04/17 16.54% 11.13% 7.47% 6.1% 2.17% 2.44% 4.87% 2.26% 1.51% 1.55%
2025/04/18 10.88% 14.26% 8.61% 7.96% 1.75% 3.01% 2.91% 1.88% 1.27% 1.49%
2025/04/19 14.82% 19.18% 6.26% 7.35% 1.87% 2.3% 1.56% 1.09% 1.15% 1.45%
2025/04/20 14.69% 19.21% 6.03% 7.03% 1.71% 2.61% 2.06% 1.43% 1.11% 1.96%
2025/04/21 16.02% 18.36% 6.63% 6.64% 1.85% 2.2% 1.41% 1.92% 1.46% 1.91%
2025/04/22 14.72% 19.28% 6.41% 7.44% 2.2% 2.33% 1.94% 1.71% 1.59% 1.55%
2025/04/23 15.68% 17.81% 5.52% 6.39% 2.76% 2.69% 1.96% 1.51% 1.4% 2.19%
2025/04/24 14.79% 16.55% 5.98% 6% 3.01% 2.58% 2.06% 1.59% 1.64% 1.77%
2025/04/25 14.18% 13.25% 7.03% 6.09% 3.48% 2.01% 2.23% 1.8% 1.31% 1.81%
2025/04/26 16.45% 17.01% 6.42% 6.73% 3.1% 2.28% 1.32% 1.54% 1.32% 2.13%
2025/04/27 15.24% 16.74% 6.19% 7.38% 3.02% 2.74% 1.52% 1.56% 1.02% 2.37%
2025/04/28 16.12% 16.95% 7.23% 7.63% 2.93% 2.43% 1.44% 1.34% 1.49% 2.51%
2025/04/29 14.72% 14.56% 8.41% 7.04% 3.06% 3.25% 1.61% 1.68% 1.69% 1.14%
2025/04/30 17.12% 14.65% 7.64% 6.42% 2.84% 2.78% 2.05% 1.99% 1.29% 0.85%

Copyright © Adthena. All rights reserved.

April saw templeandwebster.com.au’s impression share fluctuate, peaking at 20.74% on April 10. Meanwhile, temu.com experienced a significant rise, reaching 19.28% by April 22. Bunnings.com.au maintained a steady presence, while amazon.com.au showed consistent activity. Kmart.com.au and fantasticfurniture.com.au had modest shares, with bigw.com.au and kogan.com showing varied trends. Spotlightstores.com and loungelovers.com.au had lower shares, with loungelovers.com.au ending at 0.85%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bed Bath N' Table https://www.bedbathntable.com.au

    Up to 50% off Mid Season Sale — Shop Exclusive Bedding, Bath Towels, Homewares & More. Free Shipping on orders over $150.

  2. 2
    Fantastic Furniture https://www.fantasticfurniture.com.au

    Easily Complete Your Space — Browse our stylish collections and discover chic furniture for every living room style. Whether you're a savvy shopper or an online explorer, we've got you covered.

  3. 3
    Harris Scarfe Online Store | Harris Scarfe Biggest Brands https://www.harrisscarfe.com.au

    Save Across Our Biggest Brands On The Latest Catalogue Deals. Great Brands Great Prices. Join Our HS Friends To Receive Exclusive Discounts & Offers! Great Brands Great...

  4. 4
    IKEA Wardrobe Design Service - Design Your Dream Wardrobe https://www.ikea.com

    Want Free Expert Help Creating Your Dream Wardrobe? Book In Wardrobe Planning Appointment.

  5. 5
    Shop Temple & Webster Online https://www.templeandwebster.com.au › homewares › furniture

    Create A Beautiful Home — Explore The Latest Styles & Brands At Temple & Webster. Shop Now To Discover New Trends.

Copyright © Adthena. All rights reserved.

In the competitive world of home and garden retail, top advertisers like Bed Bath N’ Table, Fantastic Furniture, and IKEA captivate audiences with enticing offers. Bed Bath N’ Table lures with a 50% off sale, while Fantastic Furniture promises chic collections. IKEA offers expert wardrobe design, and Temple & Webster showcases the latest trends.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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