AUS Retail Home & Garden - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – AUS

Google AI Overview visibility for Retail Home & Garden AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.65648105173
92.3435189483
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 28%
Navigational 0%
Seasonal 13%
Local 1%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 AUS Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bunnings.com.au 18.78
templeandwebster.com.au 16.02
fantasticfurniture.com.au 5.39
amazon.com.au 5.13
temu.com 4.34
kitchenwarehouse.com.au 3.44
bigw.com.au 1.53
kmart.com.au 1.47
koala.com 1.36
amartfurniture.com.au 1.36
others 41.18
  • bunnings.com.au - 18.78%
  • templeandwebster.com.au - 16.02%
  • fantasticfurniture.com.au - 5.39%
  • amazon.com.au - 5.13%
  • temu.com - 4.34%
  • kitchenwarehouse.com.au - 3.44%
  • bigw.com.au - 1.53%
  • kmart.com.au - 1.47%
  • koala.com - 1.36%
  • amartfurniture.com.au - 1.36%
  • others - 41.18%

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Bunnings leads with 18.78% click share, followed by Temple & Webster at 16.02%. Others dominate with 41.18%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date templeandwebster.com.au amazon.com.au fantasticfurniture.com.au bunnings.com.au temu.com ecosa.com.au easyshed.com.au kogan.com koalaliving.com.au koala.com
2026/03/01 17.21% 4.18% 4.35% 6.35% 6.7% 2.2% 1.72% 2.28% 1.38% 0.86%
2026/03/02 17.12% 4.63% 4.11% 5.12% 7.23% 2.02% 2.25% 1.91% 0.95% 1.51%
2026/03/03 11.84% 5.19% 4.64% 4.99% 9.35% 2.24% 1.99% 2.13% 1.18% 1.35%
2026/03/04 10.9% 4.77% 4.74% 5.12% 9.38% 2.54% 2.09% 2.11% 2.09% 1.34%
2026/03/05 11.72% 5.12% 4.41% 4.88% 7.14% 2.18% 1.54% 2.01% 1.88% 1.54%
2026/03/06 9.15% 4.61% 4.95% 5.14% 8.23% 2.37% 1.34% 2.17% 1.77% 1.36%
2026/03/07 10.17% 4.21% 4.43% 5.47% 7% 2.83% 1.23% 2.45% 1.68% 1.53%
2026/03/08 11% 4.5% 3.49% 5.61% 7.31% 2.74% 1.21% 2.67% 1.56% 1.51%
2026/03/09 9.67% 5.28% 4.82% 6.26% 7.37% 2.76% 1.46% 2.33% 1.57% 1.79%
2026/03/10 9.01% 5.86% 4.96% 6.28% 6.37% 2.74% 1.49% 2.46% 1.78% 1.56%
2026/03/11 12.23% 5.32% 3.54% 5.46% 6.19% 2.39% 1.27% 2.17% 1.56% 1.17%
2026/03/12 11.87% 5% 2.98% 5.11% 4.21% 2.37% 1.47% 2.58% 1.76% 2.09%
2026/03/13 11.23% 3.83% 4.76% 4.08% 4.83% 2.24% 1.29% 2.18% 2.11% 2.84%
2026/03/14 13.59% 3.65% 4.1% 4.08% 6.84% 2.87% 1.2% 2.33% 1.81% 3.29%
2026/03/15 13.18% 4.55% 2.6% 4.2% 6.69% 2.5% 1.38% 2.34% 1.82% 3.65%
2026/03/16 12.93% 7.75% 2.81% 4.91% 4.17% 2.7% 1.45% 2.35% 1.98% 3.73%
2026/03/17 12.27% 7.87% 3.73% 4.49% 3.5% 2.52% 1.79% 2.41% 1.78% 3.07%
2026/03/18 10.8% 7.99% 3.49% 4.52% 2.71% 2.73% 1.3% 1.85% 2.05% 3.56%
2026/03/19 10.67% 8.05% 3.75% 4.64% 2.97% 3.51% 1.51% 2.36% 1.95% 3.71%
2026/03/20 12.4% 7.31% 3.91% 5.33% 2.35% 3.06% 1.46% 1.99% 2.16% 3.48%
2026/03/21 13.65% 6.69% 3.72% 4.92% 2.77% 3.98% 1.17% 1.66% 2.53% 3.3%
2026/03/22 15.87% 7.5% 2.14% 5.17% 4.14% 4.25% 1.05% 1.88% 2.01% 2.79%
2026/03/23 15.19% 6.47% 3.83% 5.05% 4.81% 1.35% 2.09% 2.06% 1.55% 2.54%
2026/03/24 12.05% 6.46% 4.56% 6.79% 3.55% 1.46% 1.99% 2.21% 1.65% 3.71%
2026/03/25 12.14% 6.57% 4.12% 4.38% 3.55% 1.92% 1.99% 2.18% 1.24% 3.48%
2026/03/26 12.85% 5.84% 4.25% 4.26% 3.97% 2.14% 1.87% 1.96% 2.02% 2.42%
2026/03/27 12.3% 5.24% 4.18% 4.66% 4.57% 2.41% 2.01% 1.45% 1.62% 2.22%
2026/03/28 11.56% 5.08% 4.83% 5.16% 4.39% 2.42% 2.47% 1.21% 1.39% 2.06%
2026/03/29 12.42% 5.75% 4.48% 4.84% 4.87% 2.44% 1.66% 1.57% 1.41% 1.97%
2026/03/30 11.72% 7.49% 4.61% 5.29% 4.26% 2.73% 1.98% 1.45% 1.7% 1.64%
2026/03/31 9.83% 6.01% 5.48% 5.18% 3.66% 3.15% 1.6% 1.45% 1.24% 1.13%
  • templeandwebster.com.au
  • amazon.com.au
  • fantasticfurniture.com.au
  • bunnings.com.au
  • temu.com
  • ecosa.com.au
  • easyshed.com.au
  • kogan.com
  • koalaliving.com.au
  • koala.com

Copyright © Adthena. All rights reserved.

In March 2026, Temple & Webster’s PPC spend share fluctuated, peaking at 17.21% and ending at 9.83%. Amazon’s share rose mid-month, reaching 8.05% before closing at 6.01%. Fantastic Furniture saw a dip, while Bunnings maintained stability. Temu’s share declined after an early surge. Ecosa and Easyshed showed minor variations. Kogan and Koala Living experienced slight fluctuations, with Koala.com peaking mid-month.

Market Exposure

Competitor Count for AUS Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 5504
2026/03/02 5626
2026/03/03 5672
2026/03/04 5706
2026/03/05 5688
2026/03/06 5676
2026/03/07 5620
2026/03/08 5619
2026/03/09 5681
2026/03/10 5586
2026/03/11 5596
2026/03/12 5516
2026/03/13 5443
2026/03/14 5371
2026/03/15 5349
2026/03/16 5409
2026/03/17 5646
2026/03/18 5545
2026/03/19 5525
2026/03/20 5485
2026/03/21 5440
2026/03/22 5398
2026/03/23 5522
2026/03/24 5449
2026/03/25 5408
2026/03/26 5345
2026/03/27 5252
2026/03/28 5247
2026/03/29 5281
2026/03/30 5269
2026/03/31 5107

Copyright © Adthena. All rights reserved.

March began with 5,504 advertisers, peaking at 5,706 by the 4th. A decline followed, reaching 5,107 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.com.au 1.43%
bunnings.com.au 0.93%
freedom.com.au 0.56%
kmart.com.au 0.55%
bigw.com.au 0.4%
kogan.com -0.31%
templeandwebster.com.au -0.37%
loungelovers.com.au -0.54%
kitchenwarehouse.com.au -1.08%
temu.com -2.04%

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Amazon.com.au surged with a 1.43% click share increase, while Temu.com faced a 2.04% decline.

Campaign Efficiency

AUS Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bunnings.com.au templeandwebster.com.au amazon.com.au fantasticfurniture.com.au temu.com kmart.com.au bigw.com.au spotlightstores.com kogan.com kitchenwarehouse.com.au
2026/03/01 9.91% 19.04% 6.07% 4.19% 9.4% 1.25% 2.06% 0.85% 2.16% 1.67%
2026/03/02 9.48% 18.78% 6.16% 4.13% 9.76% 1.82% 2.99% 1.74% 1.79% 1.29%
2026/03/03 9.55% 12.39% 6.93% 4.54% 12.49% 1.86% 3.42% 1.79% 2.04% 1.02%
2026/03/04 9.96% 11.08% 6.15% 4.59% 12.43% 2.02% 3.6% 1.78% 2.05% 1.31%
2026/03/05 10.01% 12.16% 6.28% 4.41% 9.65% 2.03% 2.77% 1.38% 1.87% 1.53%
2026/03/06 10.15% 9.5% 6.35% 4.89% 9.98% 2.19% 2.04% 2.06% 1.95% 1.62%
2026/03/07 11.22% 10.55% 5.89% 4.41% 9.08% 1.82% 1.13% 1.39% 2.17% 1.7%
2026/03/08 11.53% 12.01% 6.29% 3.26% 9.66% 1.41% 0.96% 1.04% 2.52% 2.11%
2026/03/09 12.35% 10.49% 7.47% 4.4% 9.62% 1.41% 1.01% 1.17% 2.19% 1.74%
2026/03/10 11.93% 10.15% 7.53% 4.73% 8.11% 1.34% 1% 1.84% 2.23% 2.16%
2026/03/11 11.03% 13.41% 6.93% 3.58% 7.71% 0.89% 0.78% 1.43% 2% 1.92%
2026/03/12 11.54% 12.76% 6.63% 3.03% 5.95% 0.92% 0.9% 1.28% 2.43% 0.7%
2026/03/13 9.74% 12.75% 5.47% 4.68% 6.38% 0.71% 1.13% 2.04% 2.08% 2.73%
2026/03/14 9.58% 15.22% 5.19% 4.09% 8.34% 0.86% 1.19% 1.35% 2.22% 1.68%
2026/03/15 10.03% 14.53% 6.53% 2.56% 8.34% 0.57% 1.12% 1.26% 2.11% 1.77%
2026/03/16 10.8% 14.35% 10.3% 2.76% 5.17% 1.24% 0.94% 1.79% 2.23% 1.57%
2026/03/17 9.12% 12.82% 11.01% 3.68% 4.64% 2.88% 2.38% 1.49% 2.16% 0.91%
2026/03/18 10.81% 11.74% 10.72% 3.46% 3.36% 2.6% 1.02% 2.39% 1.69% 1.5%
2026/03/19 10.91% 11.05% 10.92% 3.76% 3.56% 1.71% 0.87% 1.34% 2.18% 1.33%
2026/03/20 11.49% 13.22% 10.2% 3.76% 2.9% 1.51% 0.9% 1.8% 1.76% 1.24%
2026/03/21 11% 14.5% 9.54% 3.75% 3.33% 1.28% 1.02% 1.2% 1.52% 2.18%
2026/03/22 11.35% 17.17% 10.55% 2.18% 4.77% 1.26% 1% 1.18% 1.73% 0.95%
2026/03/23 10.51% 15.94% 9.07% 3.81% 5.95% 1.86% 2.67% 1.54% 1.84% 1.02%
2026/03/24 10.62% 12.83% 9% 4.6% 4.97% 2.59% 2.98% 1.29% 1.99% 1.27%
2026/03/25 9.5% 12.47% 8.56% 4.06% 4.64% 2.94% 2.11% 1.8% 2.11% 1.88%
2026/03/26 9.85% 13.03% 8.43% 4.05% 5.04% 3.18% 2.85% 2.31% 1.86% 1.45%
2026/03/27 10.24% 11.97% 7.65% 4.14% 5.58% 3.21% 2.93% 2.23% 1.3% 2.03%
2026/03/28 10.39% 11.27% 7.63% 4.9% 5.77% 2.84% 3.74% 1.42% 1.02% 0.92%
2026/03/29 10.2% 12.2% 8.71% 4.52% 6.58% 2.1% 3.21% 1.5% 1.37% 0.89%
2026/03/30 11.7% 11.39% 10.23% 4.67% 5.87% 2.64% 3.19% 1.89% 1.26% 1.07%
2026/03/31 12.15% 9.07% 8.43% 5.31% 5.11% 3.01% 2.91% 2.53% 1.26% 0.98%
  • bunnings.com.au
  • templeandwebster.com.au
  • amazon.com.au
  • fantasticfurniture.com.au
  • temu.com
  • kmart.com.au
  • bigw.com.au
  • spotlightstores.com
  • kogan.com
  • kitchenwarehouse.com.au

Copyright © Adthena. All rights reserved.

In March 2026, Bunnings saw a steady rise in PPC impressions, peaking at 12.35% mid-month. Temple & Webster started strong but declined to 9.07% by month’s end. Amazon’s share fluctuated, ending at 8.43%. Fantastic Furniture and Temu experienced minor fluctuations, while Kmart and Big W showed gradual increases. Spotlight Stores and Kogan maintained stability, with Kitchen Warehouse showing slight declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Home & Garden - Last month
  1. 1
    Koala Living 50% Off Storewide | Designer Furniture Store https://www.koalaliving.com.au

    Koala Living 50% Off Designer Furniture Store | Luxe Members Get 50% Off Storewide. Koala Living Sale Get Designer Furniture At 50% Off | Koala living 50% Off Sale. Shop In Store Or Online.

  2. 2
    Australian Bed and Mattress Size Guide https://www.sealy.com.au

    Our Australian mattress sizes guide compares King (183cm x 203cm), Queen (152cm x 203cm), Double (138cm x 190cm), Singles (91cm x 190cm) & more.

  3. 3
    Queen and King Size Mattress Dimensions | Sleeping Duck Australia https://www.sleepingduck.com

    Supportive, Cool, and Comfortable. Ships Free + 100 Night In-Home Trial

  4. 4
    Sydney Tools - Explore the BEST Trade Tools in Australia https://www.sydneytools.com.au

    Australia's leading trade tool retailer stocking over 200 of the best brands including Milwaukee, Makita, DeWalt, Festool, Bahco and more

  5. 5
    Up to 40% Off Outdoor Sale | Save 20% on Select Rugs https://www.templeandwebster.com.au

    Up to 40% Off*. *Calculated based on historical price or RRP. Shop furniture & homewares online at Temple & Webster Online. 30 Day Returns.

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In the competitive world of home and garden retail, Koala Living captivates with a 50% off designer furniture sale, enticing luxury seekers. Sealy and Sleeping Duck focus on comfort, offering detailed mattress guides and trials. Sydney Tools showcases top trade brands, while Temple & Webster lures with significant discounts on outdoor items and rugs.

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