AUS Services Consulting - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Services Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.6860350299
75.3139649701
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 25%

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Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 6.96
abn-registration-australia.com.au 6.31
abnregistration.com.au 6.13
businessname.com.au 5.34
seekbusiness.com.au 4.99
surveymonkey.com 4.93
lawpath.com.au 4.52
tradingas.com.au 4.11
deloitte.com 3.19
xero.com 2.6
others 50.92
  • abn-register.com.au - 6.96%
  • abn-registration-australia.com.au - 6.31%
  • abnregistration.com.au - 6.13%
  • businessname.com.au - 5.34%
  • seekbusiness.com.au - 4.99%
  • surveymonkey.com - 4.93%
  • lawpath.com.au - 4.52%
  • tradingas.com.au - 4.11%
  • deloitte.com - 3.19%
  • xero.com - 2.6%
  • others - 50.92%

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In the PPC landscape, ‘others’ dominate with 50.92% click share, overshadowing ‘abn-register.com.au’ at 6.96%. ‘Xero.com’ trails with 2.6%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-registration-australia.com.au abnregistration.com.au lawpath.com.au businessname.com.au tradingas.com.au abn-number.com xero.com shopify.com myperfectresume.com abn-register.com.au
2026/02/01 9.24% 9.55% 7.75% 4.59% 4.13% 1.77% 5.16% 1.98% 0.91% 14.34%
2026/02/02 10.37% 8.83% 8.46% 5.47% 5.17% 3.3% 3.27% 1.72% 0.76% 16.08%
2026/02/03 9.5% 9.56% 6.79% 5.56% 6% 1.66% 3.99% 1.75% 1.47% 14.96%
2026/02/04 10.4% 10.37% 7.84% 5.89% 2.93% 1.51% 2.87% 1.88% 1.23% 14.88%
2026/02/05 11.24% 9.35% 6.56% 6% 4% 2.32% 2.62% 1.09% 2.31% 14.55%
2026/02/06 13.2% 9.28% 7.38% 5.04% 4.89% 2.64% 3.17% 1.34% 1.41% 12.82%
2026/02/07 10.92% 9.36% 8.26% 5.43% 4.32% 1.3% 4.94% 1.49% 1.57% 13.13%
2026/02/08 11.31% 6.95% 9.6% 5.62% 4.85% 4.96% 3.23% 1.87% 1.29% 12.2%
2026/02/09 11.76% 9.45% 6.87% 5.31% 6.72% 2.4% 2.6% 1.03% 2.46% 12.16%
2026/02/10 12.29% 9.68% 6.11% 7.72% 7.18% 1.38% 2.75% 1.43% 2.96% 9.72%
2026/02/11 12.25% 11.56% 6.81% 5.83% 4.82% 3.58% 4.5% 1.15% 0.95% 10.96%
2026/02/12 13.31% 11.86% 11.78% 6.04% 5.01% 1.64% 2.61% 1.45% 1.61% 7.58%
2026/02/13 13.07% 9.19% 7.31% 4.99% 4.84% 2.61% 3.16% 1.33% 1.4% 12.7%
2026/02/14 10.87% 9.32% 8.17% 5.41% 4.3% 1.3% 4.94% 1.49% 1.57% 13.08%
2026/02/15 11.16% 6.87% 9.42% 5.55% 4.8% 4.9% 3.2% 1.85% 1.28% 12.06%
2026/02/16 11.74% 9.44% 6.82% 5.31% 6.71% 2.4% 2.6% 1.04% 2.46% 12.14%
2026/02/17 11.97% 10.33% 6.47% 6.11% 6.09% 3.17% 3.98% 1.54% 2.7% 12.63%
2026/02/18 9.89% 10.67% 4.65% 6.01% 5.05% 1.12% 4.91% 1.76% 1.98% 12.23%
2026/02/19 11.29% 11.65% 7.25% 5.61% 4.94% 1.54% 3.68% 1.21% 2.61% 14.21%
2026/02/20 9.64% 7.17% 6.54% 7.1% 6.45% 2.16% 6.64% 1.41% 1.32% 12.16%
2026/02/21 11.02% 9.32% 10.23% 7.39% 3.79% 1.15% 4.06% 1.62% 1.76% 11.03%
2026/02/22 12.79% 13.01% 5.95% 6.44% 4.79% 2.26% 4.73% 1.77% 1.45% 13%
2026/02/23 10.03% 10.92% 4.7% 5.84% 4.67% 1.3% 4.05% 1.26% 2.93% 13.81%
2026/02/24 15.24% 8.76% 7.18% 6.15% 3.94% 4.67% 6.78% 1.67% 1.91% 4.61%
2026/02/25 14.26% 10.67% 8.51% 7.52% 6.12% 3.86% 5.58% 2.22% 1.34% 0.04%
2026/02/26 16.06% 12.2% 6.01% 7.11% 5.4% 6.61% 5.7% 1.72% 2.45% 0.04%
2026/02/27 15.2% 10.97% 9.52% 8.15% 7.07% 4.08% 2.65% 1.39% 1.09% 0.04%
2026/02/28 14.79% 12.07% 10.11% 8.59% 6.37% 3.03% 2.81% 1.59% 0.7% 0.03%
  • abn-registration-australia.com.au
  • abnregistration.com.au
  • lawpath.com.au
  • businessname.com.au
  • tradingas.com.au
  • abn-number.com
  • xero.com
  • shopify.com
  • myperfectresume.com
  • abn-register.com.au

Copyright © Adthena. All rights reserved.

In February 2026, “abn-register.com.au” led with a strong start, peaking early, but dramatically declined by month’s end. “abn-registration-australia.com.au” showed consistent growth, finishing robustly. Other domains experienced varied fluctuations.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 938
2026/02/02 975
2026/02/03 985
2026/02/04 930
2026/02/05 896
2026/02/06 899
2026/02/07 891
2026/02/08 889
2026/02/09 950
2026/02/10 951
2026/02/11 930
2026/02/12 949
2026/02/13 899
2026/02/14 891
2026/02/15 889
2026/02/16 950
2026/02/17 823
2026/02/18 794
2026/02/19 853
2026/02/20 823
2026/02/21 791
2026/02/22 801
2026/02/23 890
2026/02/24 930
2026/02/25 916
2026/02/26 917
2026/02/27 880
2026/02/28 860

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in February, peaking at 985 on the 3rd, then declining to 860 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
seek.com.au 1.12%
myperfectcoverletter.com 0.73%
abn-number.com 0.54%
ey.com 0.51%
abn-registration-australia.com.au 0.46%
seekbusiness.com.au -0.63%
anybusiness.com.au -0.66%
businessesforsale.com -0.69%
deloitte.com -0.77%
abn-register.com.au -2.94%

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Seek.com.au surged with a 1.12% click share increase, while abn-register.com.au faced a significant 2.94% decline.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-registration-australia.com.au abnregistration.com.au lawpath.com.au businessname.com.au tradingas.com.au abn-number.com seekbusiness.com.au xero.com shopify.com abn-register.com.au
2026/02/01 7.43% 8.01% 5.33% 3.92% 4.04% 1.58% 1.93% 4% 2.45% 12.25%
2026/02/02 7.68% 8.17% 6.65% 4.31% 4.58% 2.77% 2.39% 2.6% 2.1% 13.14%
2026/02/03 7.02% 8.95% 5.18% 4.81% 5.66% 1.33% 2.7% 3.24% 2.15% 12.32%
2026/02/04 7.72% 9.49% 6.15% 4.73% 2.92% 1.21% 2.39% 1.97% 2.19% 12.97%
2026/02/05 8.3% 8.39% 5.38% 4.99% 4.06% 1.99% 1.47% 1.92% 1.54% 11.91%
2026/02/06 9.39% 8.35% 5.61% 4.32% 4.39% 2.03% 2.3% 2.34% 1.75% 10.03%
2026/02/07 8.68% 8.43% 6.75% 4.27% 4.24% 1.16% 1.91% 3.71% 1.84% 11.22%
2026/02/08 8.06% 6.46% 7.4% 4.32% 4.44% 3.5% 1.44% 2.4% 2.13% 9.46%
2026/02/09 9.08% 8.75% 5.6% 4.84% 6% 2.08% 1.28% 2.09% 1.37% 9.68%
2026/02/10 8.83% 8.91% 5.02% 6.82% 6.93% 1.03% 1.56% 2.09% 1.71% 7.84%
2026/02/11 9.19% 10.28% 5.14% 5.22% 5.07% 2.7% 1.01% 3.47% 1.39% 8.61%
2026/02/12 9.74% 10.66% 9.52% 5.19% 5.07% 1.34% 1.86% 1.9% 1.78% 6.55%
2026/02/13 9.39% 8.35% 5.61% 4.32% 4.39% 2.03% 2.3% 2.34% 1.75% 10.03%
2026/02/14 8.69% 8.44% 6.72% 4.27% 4.25% 1.16% 1.92% 3.7% 1.85% 11.23%
2026/02/15 8.06% 6.46% 7.37% 4.32% 4.44% 3.5% 1.44% 2.4% 2.13% 9.47%
2026/02/16 9.09% 8.75% 5.58% 4.84% 6% 2.08% 1.28% 2.09% 1.37% 9.69%
2026/02/17 9.08% 9.82% 5.18% 4.73% 5.63% 2.51% 1.04% 2.83% 1.92% 11%
2026/02/18 7.18% 9.13% 3.82% 4.65% 4.85% 0.84% 2.59% 3.92% 2.21% 10.17%
2026/02/19 8.36% 10.46% 5.61% 4.89% 4.85% 1.2% 1.49% 2.92% 1.58% 11.5%
2026/02/20 6.67% 6.27% 4.32% 5.8% 5.74% 1.62% 1.87% 4.95% 1.79% 9.1%
2026/02/21 7.42% 8.14% 8.11% 6.57% 3.84% 0.99% 1.25% 3.15% 2.02% 8.78%
2026/02/22 8.92% 12.05% 5.03% 5.4% 4.47% 1.94% 1.68% 3.86% 2.13% 9.46%
2026/02/23 7.81% 9.78% 3.4% 4.39% 4.61% 1.22% 1.69% 2.86% 1.66% 10.14%
2026/02/24 10.97% 8.1% 5.74% 4.41% 4% 3.69% 1.62% 5.23% 2.19% 3.58%
2026/02/25 10.4% 9.99% 6.83% 5.71% 5.38% 3.07% 1.74% 4.36% 2.98% 0.03%
2026/02/26 11.51% 10.75% 4.71% 5.37% 4.61% 5.08% 1.81% 3.96% 2.29% 0.03%
2026/02/27 10.86% 10.66% 7.66% 5.83% 6.46% 3.1% 2.65% 2.08% 1.84% 0.03%
2026/02/28 11.13% 10.93% 7.87% 5.92% 5.35% 2.59% 2.47% 2.25% 1.92% 0.02%
  • abn-registration-australia.com.au
  • abnregistration.com.au
  • lawpath.com.au
  • businessname.com.au
  • tradingas.com.au
  • abn-number.com
  • seekbusiness.com.au
  • xero.com
  • shopify.com
  • abn-register.com.au

Copyright © Adthena. All rights reserved.

February saw dynamic shifts in PPC impressions. Abn-register.com.au started strong but plummeted by month’s end. Abn-registration-australia.com.au and abnregistration.com.au gained momentum, finishing with increased shares. Lawpath.com.au and businessname.com.au showed steady growth.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting - Last month
  1. 1
    ABN Register https://www.abn-register.com.au

    Register your ABN, Business Name, and GST Registrations with us Experience a simpler, safer application process. Quick, reliable, and hassle-free.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Rapid & Reliable...

  3. 3
    The minimum wage is increasing in July: what jobseekers need to know https://www.coact.org.au

    From 1 July 2025, the national minimum wage in Australia is going up by 3.5%, to support low-income earners

  4. 4
    Register ABN In Minutes - ABN Registration for $50 https://www.lawpath.com.au › abn › registration

    Setting Up A Sole Trader Business In Australia Is Easy With Lawpath.

  5. 5
    ABN number: What it is, who needs one and how to apply for one https://www.xero.com

    Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of ABN registration, advertisers like ABN Register and Lawpath emphasize simplicity and speed, promising hassle-free processes. Meanwhile, Coact.org.au shifts focus to social impact, highlighting wage increases. Xero offers educational resources, enhancing business acumen.

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