AUS Services Consulting - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	25.9894385703
	74.0105614297

25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	27%

Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
abn-register.com.au	10.77
surveymonkey.com	6.79
abnregistration.com.au	6.49
abn-registration-australia.com.au	5.27
seekbusiness.com.au	5.24
businessname.com.au	5.07
deloitte.com	4.54
lawpath.com.au	4.29
tradingas.com.au	3.93
businessesforsale.com	2.63
others	44.98

abn-register.com.au - 10.77%
surveymonkey.com - 6.79%
abnregistration.com.au - 6.49%
abn-registration-australia.com.au - 5.27%
seekbusiness.com.au - 5.24%
businessname.com.au - 5.07%
deloitte.com - 4.54%
lawpath.com.au - 4.29%
tradingas.com.au - 3.93%
businessesforsale.com - 2.63%
others - 44.98%

In the PPC landscape, ‘abn-register.com.au’ leads with 10.77% click share, while ‘others’ dominate at 44.98%.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	abn-register.com.au	abnregistration.com.au	lawpath.com.au	abn-registration-australia.com.au	tradingas.com.au	businessname.com.au	xero.com	shopify.com	myperfectresume.com	deloitte.com
2026/01/01	19.18%	5.82%	11.6%	9.17%	3.88%	5.14%	2.73%	1.13%	1.82%	3.21%
2026/01/02	20.29%	6.05%	9.91%	9.9%	3.95%	5.73%	3.94%	1.8%	0.62%	2.45%
2026/01/03	20.31%	6.31%	8.23%	12.39%	3.64%	5.68%	2.86%	1.92%	1.13%	2.29%
2026/01/04	21.39%	6.91%	9.8%	10.9%	4.64%	6.01%	2.1%	1.87%	0.97%	0.68%
2026/01/05	18.55%	11.39%	8.15%	9.29%	4.77%	7.01%	2.69%	2.13%	1.11%	0.73%
2026/01/06	18.82%	10.96%	8.89%	10.99%	5.31%	6.69%	1.7%	1.88%	0.93%	0.09%
2026/01/07	20.04%	6.02%	10.88%	10.11%	3.54%	5.88%	2.12%	1.41%	1.15%	2.35%
2026/01/08	16.32%	11.92%	6.61%	6.18%	3.75%	5.42%	6.47%	1.4%	1.7%	0.4%
2026/01/09	19.29%	11.35%	6.37%	7.82%	5.31%	6.66%	4.12%	1.89%	1.11%	2.25%
2026/01/10	18.1%	13.68%	5.56%	9.04%	4.72%	6.03%	7.36%	1.4%	1.88%	0.57%
2026/01/11	17.85%	13.47%	5.69%	7.14%	4.48%	7.3%	8.7%	1.76%	1.23%	1.03%
2026/01/12	16.92%	13.71%	7.58%	8.92%	4.65%	6.91%	3.38%	1.62%	1.33%	1.25%
2026/01/13	17.04%	12.4%	5.82%	11.18%	4.75%	7.16%	3.81%	1.79%	1.37%	1.03%
2026/01/14	15.99%	15.85%	9.25%	8.9%	4.32%	5.95%	2.08%	1.88%	1.76%	1.16%
2026/01/15	15.72%	13.27%	8.81%	7.17%	7.41%	8.03%	2.48%	1.5%	1.78%	0.81%
2026/01/16	19.31%	11.45%	6.38%	7.83%	5.31%	6.67%	4.13%	1.89%	1.11%	2.2%
2026/01/17	15.75%	13.21%	6.89%	10.29%	4.22%	5.69%	4.7%	1.66%	1.09%	2.47%
2026/01/18	13.02%	13.24%	6.41%	8.89%	3.57%	6.02%	4.36%	2%	1.66%	2.25%
2026/01/19	13.84%	14.02%	8.51%	8.82%	4.25%	6.91%	2.43%	2.21%	1.53%	2.44%
2026/01/20	15.34%	15.8%	7.84%	10.16%	4.69%	6.53%	2.4%	1.72%	1.57%	1.03%
2026/01/21	17%	15.27%	5.37%	9.18%	6.91%	6.34%	2.95%	1.54%	1.42%	1.04%
2026/01/22	15.85%	12.49%	4.44%	7.92%	5.92%	7.61%	3.6%	2.29%	1.19%	1.98%
2026/01/23	20.08%	12.43%	4.54%	11.76%	5.25%	4.86%	2.66%	1.62%	1.9%	0.57%
2026/01/24	17.65%	10.91%	5.16%	6.83%	5.27%	4.09%	7.97%	2.27%	1.62%	1.33%
2026/01/25	19.19%	8.93%	6.11%	9.12%	5.93%	3.95%	7.38%	1.86%	1.64%	1.85%
2026/01/26	16.15%	9.65%	6.38%	11.03%	5.45%	5.4%	4.93%	1.64%	1.63%	1.74%
2026/01/27	15.08%	11.07%	7.18%	10.22%	6.17%	5.04%	4.47%	1.83%	1.29%	0.79%
2026/01/28	14.54%	10.77%	9.71%	10.38%	5.55%	4.64%	2.39%	2.33%	1.73%	1.04%
2026/01/29	12.48%	12.61%	7.34%	12.76%	5.68%	5.75%	2.81%	2.09%	1.45%	0.32%
2026/01/30	9.04%	13.91%	8.35%	12.07%	5.4%	5.32%	3.43%	2.13%	0.92%	2.38%
2026/01/31	12.85%	12.62%	10.48%	8.73%	6.57%	4.15%	2.56%	1.95%	1.32%	0.84%

abn-register.com.au
abnregistration.com.au
lawpath.com.au
abn-registration-australia.com.au
tradingas.com.au
businessname.com.au
xero.com
shopify.com
myperfectresume.com
deloitte.com

In January 2026, abn-register.com.au led PPC spend, peaking early, then declining. abnregistration.com.au and lawpath.com.au showed fluctuating trends. By month’s end, abn-register.com.au maintained dominance.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	920
2026/01/02	935
2026/01/03	901
2026/01/04	893
2026/01/05	940
2026/01/06	958
2026/01/07	910
2026/01/08	886
2026/01/09	872
2026/01/10	895
2026/01/11	864
2026/01/12	932
2026/01/13	913
2026/01/14	901
2026/01/15	932
2026/01/16	872
2026/01/17	902
2026/01/18	919
2026/01/19	939
2026/01/20	926
2026/01/21	946
2026/01/22	936
2026/01/23	930
2026/01/24	950
2026/01/25	952
2026/01/26	1006
2026/01/27	985
2026/01/28	968
2026/01/29	946
2026/01/30	931
2026/01/31	945

January saw fluctuating advertiser numbers, starting at 920 and peaking at 1,006. The month concluded with 945 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
serviceseeking.com.au	0.79%
deloitte.com	0.67%
tradingas.com.au	0.66%
seekbusiness.com.au	0.65%
abn-registration-australia.com.au	0.48%
surveymonkey.com	-0.36%
lawpath.com.au	-0.43%
businessname.com.au	-0.71%
abn-register.com.au	-1.41%
businessesforsale.com	-2.05%

In the past month, serviceseeking.com.au surged with a 0.79 increase, while businessesforsale.com faced a -2.05 decline.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	abnregistration.com.au	abn-register.com.au	lawpath.com.au	abn-registration-australia.com.au	tradingas.com.au	businessname.com.au	seekbusiness.com.au	shopify.com	xero.com	ancestorrecords.org
2026/01/01	4.1%	14.57%	8.24%	6.16%	3.51%	4.41%	2.07%	1.63%	2.21%	1.68%
2026/01/02	4.45%	15.36%	6.84%	7%	3.89%	4.82%	1.49%	1.93%	2.78%	3.73%
2026/01/03	5.02%	15.79%	6.06%	8.61%	3.29%	4.93%	1.97%	2.12%	2.38%	1.1%
2026/01/04	5.28%	16.42%	6.64%	7.66%	4.13%	4.89%	2.32%	2.14%	1.67%	0.07%
2026/01/05	8.69%	14.54%	5.76%	6.51%	4.34%	6.37%	2.09%	2.43%	1.76%	1.3%
2026/01/06	8.41%	14.78%	6.11%	7.51%	4.66%	5.89%	2.02%	2.27%	1.35%	0.84%
2026/01/07	5.15%	16.17%	7.83%	7.37%	3.74%	5.82%	1.87%	1.59%	1.68%	2.88%
2026/01/08	9.1%	12.47%	4.64%	3.94%	3.37%	4.72%	1.65%	1.64%	4.06%	3.9%
2026/01/09	9.21%	15.09%	4.74%	5.65%	4.88%	5.91%	2.12%	2.15%	2.93%	2.83%
2026/01/10	10.95%	14.31%	4.22%	6.87%	4.45%	5.31%	1.57%	1.75%	5.06%	0.93%
2026/01/11	9.99%	14.26%	3.99%	5.42%	4.37%	6.83%	1.89%	1.97%	6.48%	0.45%
2026/01/12	11.24%	13.62%	5.19%	6.62%	4.39%	6.23%	1.37%	1.95%	2.45%	2.21%
2026/01/13	9.8%	13.45%	4.21%	7.77%	4.43%	6.54%	1.1%	2.09%	2.72%	2.41%
2026/01/14	11.96%	12.61%	6.12%	6.51%	4.24%	5.77%	1.68%	2.2%	1.6%	0.99%
2026/01/15	10.27%	12.35%	5.73%	5.12%	6.47%	7.22%	1.63%	1.61%	1.74%	2.45%
2026/01/16	9.23%	15.13%	4.75%	5.66%	4.9%	5.92%	2.12%	2.15%	2.93%	2.84%
2026/01/17	10.45%	12.58%	4.69%	7.15%	4.12%	4.88%	2.01%	1.92%	3.67%	2.36%
2026/01/18	10.29%	10.69%	4.44%	6.66%	3.3%	4.86%	2.04%	2.11%	3.18%	2.46%
2026/01/19	10.9%	10.64%	5.97%	6.55%	3.95%	6.25%	1.98%	2.29%	1.95%	2.04%
2026/01/20	12.51%	12.57%	5.61%	7.66%	4.79%	6.27%	2.05%	1.93%	1.91%	0.98%
2026/01/21	12.38%	13.47%	3.97%	6.79%	6.24%	6.04%	2.02%	1.76%	2.54%	0.95%
2026/01/22	9.68%	13.07%	3.33%	5.82%	5.52%	7.31%	2.11%	2.6%	2.56%	2.92%
2026/01/23	9.23%	15.86%	3.5%	8.78%	4.79%	4.63%	1.52%	1.88%	2.31%	1.71%
2026/01/24	8.31%	13.99%	3.69%	5.01%	5.24%	3.78%	2.09%	2.45%	5.81%	2.21%
2026/01/25	7.26%	15.06%	4.18%	6.45%	5.42%	3.54%	2.49%	2.2%	5.73%	0.12%
2026/01/26	7.75%	12.76%	4.4%	8.49%	5.24%	5.1%	1.64%	1.88%	3.66%	0.81%
2026/01/27	8.77%	12.07%	5.05%	7%	5.74%	4.84%	2.61%	2.12%	3.23%	0.88%
2026/01/28	8.47%	11.91%	6.26%	7.55%	5.25%	4.41%	2.38%	2.72%	1.73%	1.83%
2026/01/29	9.46%	10.01%	5.14%	9.05%	5.81%	5.31%	2.27%	2.24%	2.24%	3.18%
2026/01/30	10.43%	7.13%	6.07%	8.69%	4.89%	4.76%	1.49%	2.27%	2.49%	1.17%
2026/01/31	9.78%	9.46%	7.2%	6.52%	5.59%	3.75%	2.53%	2.36%	2.06%	2.02%

abnregistration.com.au
abn-register.com.au
lawpath.com.au
abn-registration-australia.com.au
tradingas.com.au
businessname.com.au
seekbusiness.com.au
shopify.com
xero.com
ancestorrecords.org

In January 2026, abn-register.com.au led with a steady impression share, peaking mid-month. abnregistration.com.au showed fluctuations, ending strong. lawpath.com.au and abn-registration-australia.com.au experienced varied trends, while tradingas.com.au and businessname.com.au remained stable. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting - Last month

1
ABN Register https://www.abn-register.com.au
Register your ABN, Business Name, and GST Registrations with us Experience a simpler, safer application process. Quick, reliable, and hassle-free.
2
ABN Registration Online https://www.abn-registration-australia.com.au › business › name
ABN Registration Australia — Rapid & Reliable Business Name Registration, Secure And Favoured By Leading Businesses.
3
ABN Registration Online https://www.abnregistration.com.au
Apply ABN Today In Few Minutes — We Are Registered ASIC & Tax Agent Helping Sole Traders, Partnerships and Companies Alike.
4
The minimum wage is increasing in July: what jobseekers need to know https://www.coact.org.au
From 1 July 2025, the national minimum wage in Australia is going up by 3.5%, to support low-income earners
5
Minimum Wage in Australia: A Guide for Employers https://au.indeed.com/
As an employer, you need to be aware of the minimum wage for Australia and how much you have to pay which type of employee. Read on for all the details

In the competitive landscape of Google PPC, advertisers like ABN Register and ABN Registration Australia emphasize simplicity and reliability in business registration. Their messaging highlights quick, hassle-free processes, appealing to entrepreneurs. Meanwhile, Coact and Indeed focus on the upcoming minimum wage increase, providing crucial insights for jobseekers and employers.

Frequently Asked Questions

Why is the AUS Services Consulting January 2026 Report useful and how should I use it?

Why is the AUS Services Consulting January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Consulting January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Consulting January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Consulting January 2026 Report?

The AUS Services Consulting January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Consulting January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Consulting January 2026 Report for?

The AUS Services Consulting January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Services Consulting - PPC Market Share Analysis January 2026