AUS Services Consulting - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	21.1814212146
	78.8185787854

21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	28%

Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
abn-register.com.au	10.03
abnregistration.com.au	7.67
surveymonkey.com	5.38
businessname.com.au	5.34
seekbusiness.com.au	4.97
abn-registration-australia.com.au	4.58
seek.com.au	4.31
lawpath.com.au	3.41
deloitte.com	3.01
tradingas.com.au	2.92
others	48.38

abn-register.com.au - 10.03%
abnregistration.com.au - 7.67%
surveymonkey.com - 5.38%
businessname.com.au - 5.34%
seekbusiness.com.au - 4.97%
abn-registration-australia.com.au - 4.58%
seek.com.au - 4.31%
lawpath.com.au - 3.41%
deloitte.com - 3.01%
tradingas.com.au - 2.92%
others - 48.38%

In the PPC landscape, ‘abn-register.com.au’ leads with 10.03% click share, while ‘others’ dominate at 48.38%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	abn-register.com.au	abnregistration.com.au	lawpath.com.au	abn-registration-australia.com.au	businessname.com.au	xero.com	tradingas.com.au	myperfectresume.com	monday.com	applyfor-abn.com.au
2025/11/01	13.84%	13.75%	6.21%	7.47%	6.13%	2.63%	3.48%	1.77%	1.73%	4.43%
2025/11/02	12.91%	13.05%	8.47%	5.83%	5.2%	5.39%	3.08%	1.9%	1.6%	2.45%
2025/11/03	11.55%	14.81%	6.02%	9.67%	5.31%	2.85%	3.38%	2.25%	1.31%	2.2%
2025/11/04	14.89%	13.43%	4.79%	6.11%	5.76%	3.66%	4.14%	1.69%	1.75%	3.87%
2025/11/05	14.72%	14.18%	5.16%	8.43%	5.45%	2.87%	4.06%	2.05%	1.63%	1.18%
2025/11/06	14.02%	11.71%	6.6%	8.42%	6.34%	2.22%	3.88%	2.18%	1.82%	1.72%
2025/11/07	12.26%	10.74%	6.15%	6.29%	6.82%	3.71%	4.07%	1.89%	1.39%	1.9%
2025/11/08	12.63%	14.87%	7.06%	6.25%	6.18%	2.25%	3.13%	1.48%	1.68%	3.42%
2025/11/09	12.68%	13.22%	5.69%	8.03%	5.97%	3.63%	2.99%	1.83%	1.65%	2.43%
2025/11/10	13.14%	10.9%	5.06%	4.57%	7.59%	1.98%	4.29%	2.73%	1.98%	1.49%
2025/11/11	16.98%	13.71%	3.91%	8.77%	6.96%	1.87%	4.24%	1.11%	1.54%	1.93%
2025/11/12	16.8%	13.39%	5.12%	9.02%	6.58%	1.32%	4.4%	1.07%	1.16%	0.8%
2025/11/13	16.63%	14.18%	5.07%	8.36%	5.71%	2.42%	4.36%	1.28%	1.72%	0.94%
2025/11/14	15.25%	13.3%	4.3%	6.51%	7.77%	1.96%	4.73%	2.07%	1.28%	1.39%
2025/11/15	15.38%	14%	5.39%	8.39%	6.46%	2.24%	4.17%	1.62%	1.45%	1.16%
2025/11/16	15.83%	11.93%	6.18%	8.15%	5.47%	2.31%	3.24%	1.37%	1.34%	3.92%
2025/11/17	14.79%	11.37%	5.99%	10.02%	5.14%	3.25%	3.79%	1.58%	1.27%	1.53%
2025/11/18	16.24%	10.98%	3.2%	7.74%	5.38%	3.1%	3.81%	1.43%	1.24%	1.81%
2025/11/19	17.17%	11.49%	4.16%	7.84%	6.07%	3.59%	4.34%	1.52%	1.62%	1.71%
2025/11/20	15.66%	12.69%	6.27%	7.18%	5.85%	2.39%	3.13%	1.49%	1.45%	1.54%
2025/11/21	14.39%	11.29%	4.01%	10.36%	6.17%	1.98%	2.45%	0.95%	1.71%	1.92%
2025/11/22	14.82%	10.18%	7.17%	7.74%	5.41%	4.34%	3.28%	2.04%	1.27%	2.84%
2025/11/23	16.24%	11%	6.51%	9.37%	4.93%	3.42%	2.8%	1.96%	1.06%	1.59%
2025/11/24	17.7%	10.34%	4.95%	9.57%	5.45%	2.27%	4.05%	2.07%	1.68%	0.22%
2025/11/25	17.95%	12.24%	5.87%	9.61%	6.76%	1.89%	3.88%	1.17%	1.16%	1.17%
2025/11/26	13.71%	11.38%	8.81%	8.34%	6.19%	2.95%	3.22%	1.17%	1.66%	0%
2025/11/27	12.91%	11.99%	8.23%	6.7%	5.93%	3.44%	2.17%	1.84%	1.87%	0.11%
2025/11/28	14.27%	10.51%	7.97%	6.95%	6.01%	3.16%	3.09%	1.14%	1.8%	0.24%
2025/11/29	13.03%	9.57%	6.69%	7.64%	6.06%	4.47%	4.02%	2.36%	1.07%	0.94%
2025/11/30	17.58%	9.17%	7.54%	6.83%	6.73%	5.11%	3.52%	1.96%	1.08%	0.51%

abn-register.com.au
abnregistration.com.au
lawpath.com.au
abn-registration-australia.com.au
businessname.com.au
xero.com
tradingas.com.au
myperfectresume.com
monday.com
applyfor-abn.com.au

In November 2025, abn-register.com.au led PPC spend, peaking at 17.95% on the 25th. Meanwhile, abnregistration.com.au saw a decline, ending at 9.17%. Lawpath.com.au fluctuated, closing at 7.54%.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	1006
2025/11/02	1004
2025/11/03	1037
2025/11/04	1059
2025/11/05	1031
2025/11/06	1021
2025/11/07	1029
2025/11/08	1033
2025/11/09	1030
2025/11/10	1025
2025/11/11	1083
2025/11/12	1059
2025/11/13	1080
2025/11/14	1074
2025/11/15	1059
2025/11/16	1030
2025/11/17	1055
2025/11/18	1045
2025/11/19	1046
2025/11/20	1053
2025/11/21	1018
2025/11/22	1002
2025/11/23	1000
2025/11/24	1015
2025/11/25	993
2025/11/26	960
2025/11/27	970
2025/11/28	995
2025/11/29	976
2025/11/30	962

November saw a dynamic shift in advertisers, peaking at 1,083 on the 11th, before gradually declining to 962 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
deloitte.com	2.7%
lawpath.com.au	0.37%
abn-register.com.au	0.35%
businessesforsale.com	0.35%
procore.com	0.32%
ancestorrecords.org	-0.37%
tradingas.com.au	-0.43%
applyfor-abn.com.au	-0.56%
seekbusiness.com.au	-0.63%
abnregistration.com.au	-1.63%

Deloitte.com surged with a 2.70 increase, while abnregistration.com.au dropped by 1.63. Lawpath.com.au and abn-register.com.au saw modest gains, contrasting seekbusiness.com.au’s decline.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	abn-register.com.au	abnregistration.com.au	businessname.com.au	lawpath.com.au	abn-registration-australia.com.au	xero.com	tradingas.com.au	seek.com.au	seekbusiness.com.au	ancestorrecords.org
2025/11/01	11.33%	10.95%	5.41%	4.46%	5.78%	2.28%	3.31%	1.53%	2.2%	3.85%
2025/11/02	10.52%	10.41%	4.62%	6.06%	4.36%	4.55%	3.08%	2.01%	1.58%	1%
2025/11/03	9.67%	12.04%	4.43%	4.53%	7.22%	2.46%	3.34%	1.8%	1.18%	1.79%
2025/11/04	11.96%	10.71%	4.86%	3.67%	4.76%	2.97%	4.05%	1.85%	1.53%	4.22%
2025/11/05	12.37%	11.32%	4.72%	3.9%	6.31%	2.62%	4.06%	1.96%	2.43%	2.26%
2025/11/06	11.39%	9.06%	5.51%	4.61%	6.03%	2.05%	3.76%	1.44%	1.73%	3.16%
2025/11/07	10.36%	8.56%	5.98%	4.58%	4.93%	3.45%	4.01%	2.19%	1.63%	1.35%
2025/11/08	10.21%	11.36%	5.77%	5.12%	4.54%	2.14%	3.29%	1.75%	1.48%	1.79%
2025/11/09	10.21%	10.05%	5.4%	3.94%	5.78%	2.92%	3.1%	1.97%	1.69%	2.47%
2025/11/10	10.17%	8.47%	5.75%	3.31%	3.53%	1.69%	3.81%	1.9%	1.73%	3.82%
2025/11/11	13.55%	10.86%	5.84%	2.87%	6.64%	1.76%	3.99%	2.17%	2.1%	3.09%
2025/11/12	13.56%	10.87%	5.62%	3.83%	7.12%	1.26%	4.2%	1.91%	1.71%	4.14%
2025/11/13	13.21%	11.13%	5.32%	3.63%	6.21%	2.15%	4.46%	2.09%	1.59%	2.74%
2025/11/14	12.32%	10.41%	6.69%	3.28%	4.79%	1.67%	4.76%	1.96%	3.63%	3.6%
2025/11/15	12.73%	10.98%	5.92%	3.9%	6.27%	2%	4.21%	2.03%	1.58%	2.47%
2025/11/16	12.24%	8.9%	5.01%	4.46%	6.04%	2.03%	3.33%	1.97%	1.91%	1.97%
2025/11/17	11.73%	8.84%	4.39%	4.17%	7.42%	2.73%	3.62%	1.9%	2.07%	2.66%
2025/11/18	13.08%	8.53%	4.89%	2.21%	5.73%	2.53%	3.48%	2.15%	1.09%	1.64%
2025/11/19	14.05%	9.33%	5.44%	3.07%	6.08%	2.92%	4.09%	2.03%	1.36%	1.73%
2025/11/20	12.72%	9.63%	5.47%	4.55%	5.26%	1.9%	3.21%	2.29%	1.15%	3.36%
2025/11/21	12.25%	8.84%	5.61%	2.92%	7.66%	2.03%	2.84%	1.94%	1.72%	1.98%
2025/11/22	11.83%	8.25%	4.55%	5.47%	5.65%	3.49%	3.02%	2.16%	1.11%	1.37%
2025/11/23	13.87%	9.17%	4.61%	4.88%	6.94%	2.81%	2.82%	2.41%	1.17%	0.56%
2025/11/24	14.76%	8.29%	4.77%	3.48%	7.26%	2.07%	4.12%	2.15%	1.37%	0.53%
2025/11/25	14.87%	9.76%	5.85%	4.35%	7.28%	1.7%	4.14%	2.15%	2.34%	0.78%
2025/11/26	11.04%	8.84%	5.6%	6.35%	6.01%	2.42%	3.18%	1.7%	2.66%	1.26%
2025/11/27	10.2%	9.08%	5.06%	6.03%	5.14%	2.98%	1.95%	1.75%	2.45%	4.22%
2025/11/28	11.14%	8.4%	5.25%	5.89%	5.31%	2.61%	2.93%	1.91%	2.72%	2.94%
2025/11/29	10.79%	7.42%	5.28%	4.83%	5.28%	3.66%	4.05%	1.51%	1.64%	2.52%
2025/11/30	14.37%	7.43%	5.91%	5.82%	5.26%	3.92%	3.51%	1.73%	1.19%	1.03%

abn-register.com.au
abnregistration.com.au
businessname.com.au
lawpath.com.au
abn-registration-australia.com.au
xero.com
tradingas.com.au
seek.com.au
seekbusiness.com.au
ancestorrecords.org

In November 2025, abn-register.com.au led with fluctuating impressions, peaking at 14.87%. abnregistration.com.au saw a decline, ending at 7.43%. businessname.com.au remained stable, closing at 5.91%. lawpath.com.au experienced volatility, finishing at 5.82%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting - Last month

1
ABN Register https://www.abn-register.com.au
Register your ABN, Business Name, and GST Registrations with us Experience a simpler, safer application process. Quick, reliable, and hassle-free.
2
Apply For an ABN Number https://www.abn-registration-australia.com.au
Australian Business Number — Express 5-Minute ABN Registration: GST & Business Name Included. 100% Online Application.
3
ABN Registration Online - Apply For An ABN https://www.abnregistration.com.au
We Are Registered ASIC & Tax Agent Helping Sole Traders, Partnerships and Companies Alike.
4
SurveyMonkey https://uk.surveymonkey.com › free › survey
Online Surveys and Forms — Get the insights you need to delight customers, support employees and win in your market. SurveyMonkey is the world’s most popular platform for creating surveys and forms.
5
ASIC Name Registration https://www.tradingas.com.au
A.S.I.C. Name Registration — You can check availability and register Australian business name on the ASIC register. We'll Handle...

In the competitive landscape of Google PPC, the top-performing ads reveal a focus on simplicity and efficiency. ABN Register and its peers emphasize quick, hassle-free business registrations, while SurveyMonkey highlights its global popularity for insightful surveys. These ads underscore a commitment to streamlined processes and customer satisfaction.

Frequently Asked Questions

Why is the AUS Services Consulting November 2025 Report useful and how should I use it?

Why is the AUS Services Consulting November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Consulting November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Consulting November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Consulting November 2025 Report?

The AUS Services Consulting November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Consulting November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Consulting November 2025 Report for?

The AUS Services Consulting November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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AUS Services Consulting - PPC Market Share Analysis November 2025