AUS Services Consulting - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	25.8097788807
	74.1902211193

25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	28%

Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
abn-register.com.au	11.79
abnregistration.com.au	6.53
seekbusiness.com.au	5.3
surveymonkey.com	5.03
businessname.com.au	4.8
lawpath.com.au	4.47
abn-registration-australia.com.au	4.3
seek.com.au	3.61
tradingas.com.au	3.3
deloitte.com	3
others	47.87

abn-register.com.au - 11.79%
abnregistration.com.au - 6.53%
seekbusiness.com.au - 5.3%
surveymonkey.com - 5.03%
businessname.com.au - 4.8%
lawpath.com.au - 4.47%
abn-registration-australia.com.au - 4.3%
seek.com.au - 3.61%
tradingas.com.au - 3.3%
deloitte.com - 3%
others - 47.87%

In the PPC landscape, ‘others’ dominate with 47.87% click share, while ‘abn-register.com.au’ leads individual domains at 11.79%.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	abn-register.com.au	lawpath.com.au	abn-registration-australia.com.au	abnregistration.com.au	businessname.com.au	tradingas.com.au	xero.com	monday.com	myperfectresume.com	godaddy.com
2025/12/01	18.75%	7.81%	9.22%	11.44%	6.36%	4.95%	3.49%	1.64%	1.56%	1.14%
2025/12/02	19.36%	7.11%	8.09%	12.44%	8.34%	5.05%	1.54%	1.39%	1.72%	1.96%
2025/12/03	15.74%	6.84%	8.77%	12.13%	7.95%	5.07%	3%	1.31%	1.46%	1.38%
2025/12/04	19.94%	5.71%	8.13%	13.7%	7.5%	5.27%	2.62%	0.92%	1.62%	1.56%
2025/12/05	18.42%	5.27%	6.78%	12.17%	7.03%	5.43%	4.8%	0.69%	1.67%	1.95%
2025/12/06	18.88%	6.17%	7.43%	12.62%	6.25%	4.62%	6.28%	0.75%	1.53%	1.88%
2025/12/07	18.49%	4.94%	5.85%	10.97%	5.72%	4.54%	6.26%	0.64%	1.71%	1.48%
2025/12/08	17.45%	6.44%	9.46%	12.19%	6.48%	4.5%	3.18%	1.04%	1.29%	1.26%
2025/12/09	19.65%	7.68%	7.03%	13.38%	6.58%	5.35%	2.95%	1.37%	0.97%	1.54%
2025/12/10	18.54%	8.22%	8.21%	12.95%	6.26%	4.96%	2.56%	1.35%	1.58%	0.79%
2025/12/11	19.07%	8.16%	5.38%	13.32%	7.09%	4.91%	3.34%	1.47%	0.44%	1.05%
2025/12/12	19.38%	5.32%	7.17%	12.41%	6.18%	5.11%	2.93%	1.45%	1.67%	0.88%
2025/12/13	17.67%	6.16%	5.58%	11.89%	7.32%	4.41%	5.68%	1.15%	1.44%	1.47%
2025/12/14	18.55%	4.84%	6.74%	13.54%	6.17%	2.75%	6.67%	0.99%	1.5%	1.53%
2025/12/15	15.04%	7.06%	6.46%	12.95%	5.81%	3.61%	3.71%	1.27%	1.73%	1.17%
2025/12/16	17.06%	8.83%	8.02%	13.58%	7.15%	4.55%	4.06%	1.35%	0.93%	1.08%
2025/12/17	18.4%	8.87%	7.83%	13.37%	7.18%	4.3%	3.56%	1.29%	1.45%	0.72%
2025/12/18	17.88%	7.04%	8.95%	14.45%	6.64%	4.78%	4.31%	1.36%	2.07%	1.35%
2025/12/19	17.45%	7.42%	6.91%	12.53%	6.14%	4.73%	4.31%	1.31%	1.02%	1.14%
2025/12/20	17.61%	7.9%	4.24%	12.73%	6.63%	3.8%	5.55%	1.52%	1.08%	1.54%
2025/12/21	17.58%	6.53%	8%	12.93%	6.94%	4.59%	3.56%	1.17%	0.9%	1.56%
2025/12/22	20.4%	8.66%	7.5%	10.46%	6.57%	4.41%	1.99%	0.98%	0.72%	0.99%
2025/12/23	18.55%	6.52%	7.99%	12.35%	6.54%	3.99%	3.11%	1.09%	0.66%	0.97%
2025/12/24	18.71%	8.89%	9.59%	9%	3.58%	3.86%	4.09%	1.23%	1.5%	1.25%
2025/12/25	19.86%	9.94%	8.49%	6.68%	4.5%	4.96%	4.17%	1.19%	0.93%	0.99%
2025/12/26	17.7%	9.42%	8.2%	6.85%	3.13%	3.72%	7.13%	1.33%	0.96%	1.37%
2025/12/27	19.58%	7.15%	6.84%	5.28%	5.19%	4.64%	5.25%	1.67%	0.99%	2.11%
2025/12/28	19.69%	9.67%	8.42%	5.96%	3.65%	3.47%	4.47%	0.91%	0.83%	1.94%
2025/12/29	20.09%	11.85%	10.75%	7.88%	5.66%	4.59%	2.76%	1.19%	0.74%	1.53%
2025/12/30	17.86%	9.38%	9.35%	9.69%	6.21%	3.88%	2.66%	1.5%	1.26%	1.27%
2025/12/31	19.95%	10.3%	9.94%	6.29%	6.25%	3.68%	2.11%	1.26%	0.92%	0.77%

abn-register.com.au
lawpath.com.au
abn-registration-australia.com.au
abnregistration.com.au
businessname.com.au
tradingas.com.au
xero.com
monday.com
myperfectresume.com
godaddy.com

In December 2025, abn-register.com.au led with fluctuating spend, peaking at 20.40% on December 22. Lawpath.com.au showed a steady rise, ending at 10.30%. Abnregistration.com.au’s share dropped significantly after mid-month.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	980
2025/12/02	966
2025/12/03	954
2025/12/04	988
2025/12/05	990
2025/12/06	978
2025/12/07	976
2025/12/08	1042
2025/12/09	973
2025/12/10	982
2025/12/11	1003
2025/12/12	997
2025/12/13	991
2025/12/14	923
2025/12/15	1042
2025/12/16	1002
2025/12/17	1004
2025/12/18	939
2025/12/19	991
2025/12/20	951
2025/12/21	949
2025/12/22	997
2025/12/23	999
2025/12/24	974
2025/12/25	983
2025/12/26	963
2025/12/27	956
2025/12/28	956
2025/12/29	968
2025/12/30	961
2025/12/31	910

Advertisers fluctuated throughout December, peaking at 1,042 on the 8th and 15th. The month concluded with a dip to 910, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
lawpath.com.au	1.43%
surveymonkey.com	1.14%
abn-register.com.au	1.02%
shopify.com	0.78%
abn-registration-australia.com.au	0.72%
ey.com	-0.63%
businessname.com.au	-1.13%
serviceseeking.com.au	-1.38%
abnregistration.com.au	-1.74%
businessesforsale.com	-1.77%

Surveymonkey.com and lawpath.com.au lead with click share gains, while businessesforsale.com and abnregistration.com.au face declines.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	abn-register.com.au	lawpath.com.au	abn-registration-australia.com.au	businessname.com.au	abnregistration.com.au	tradingas.com.au	ancestorrecords.org	seekbusiness.com.au	xero.com	myperfectresume.com
2025/12/01	15.12%	5.66%	6.76%	5.85%	8.95%	4.88%	1.65%	1.96%	2.57%	1.59%
2025/12/02	14.22%	5.16%	5.51%	6.3%	9.28%	4.15%	0.89%	2.32%	1.3%	2.65%
2025/12/03	12.18%	4.7%	6.09%	6.2%	9.09%	4.17%	1.81%	1.8%	2.43%	2.2%
2025/12/04	14.93%	4.07%	5.55%	5.9%	10.04%	4.35%	2.42%	2.14%	2.14%	2.5%
2025/12/05	13.29%	3.68%	4.67%	5.08%	8.59%	4.27%	2.23%	2.39%	3.88%	2.51%
2025/12/06	13.83%	4.41%	5.06%	4.91%	9.11%	3.66%	1.04%	2.25%	4.73%	2.39%
2025/12/07	13.27%	3.28%	3.89%	4.28%	7.63%	3.46%	2.26%	1.27%	4.71%	2.39%
2025/12/08	13.19%	4.42%	6.45%	4.94%	8.98%	3.59%	1.58%	1.87%	2.76%	1.93%
2025/12/09	14.5%	5.51%	5.08%	4.82%	9.67%	4.09%	2.54%	2.33%	2.32%	1.47%
2025/12/10	13.92%	5.93%	5.78%	4.69%	9.43%	4.05%	2.29%	2.09%	2.31%	2.4%
2025/12/11	14.37%	5.95%	3.88%	5.88%	9.75%	4.18%	2.1%	2.1%	2.55%	0.51%
2025/12/12	14.11%	3.75%	4.73%	4.64%	8.91%	3.91%	2.64%	2.1%	2.45%	2.49%
2025/12/13	13.07%	4.35%	3.78%	5.91%	8.71%	3.68%	1%	2.48%	4.37%	2.22%
2025/12/14	13.94%	3.37%	4.59%	5.09%	10.01%	2.62%	2.3%	1.87%	5.13%	2.32%
2025/12/15	11.04%	4.67%	4.38%	4.88%	9.1%	3.38%	2.75%	1.55%	2.98%	2.59%
2025/12/16	13.4%	6.48%	5.36%	6.16%	10.19%	4.31%	1.53%	2.18%	3.42%	1.36%
2025/12/17	14.29%	6.38%	5.53%	5.98%	10.32%	3.75%	0.36%	2%	2.94%	2.31%
2025/12/18	13.43%	5.04%	6.01%	5.84%	10.71%	4.57%	1.1%	1.37%	3.19%	3.49%
2025/12/19	13.35%	5.36%	4.71%	5.29%	9.33%	4.25%	1.71%	2.18%	3.54%	1.52%
2025/12/20	12.86%	5.32%	2.93%	5.14%	9.2%	3.4%	2.59%	2.5%	4.13%	1.61%
2025/12/21	13.35%	4.89%	5.32%	5.35%	9.71%	3.91%	2.35%	1.88%	2.89%	1.33%
2025/12/22	15.45%	6.21%	5.42%	5.37%	7.83%	3.53%	3.07%	1.86%	1.74%	1.02%
2025/12/23	14.07%	4.89%	5.64%	5.33%	9.14%	3.4%	3.8%	1.85%	2.63%	0.97%
2025/12/24	14.46%	6.5%	6.53%	2.01%	6.7%	3.44%	0.77%	1.88%	3.24%	2.33%
2025/12/25	14.94%	7.37%	5.92%	2.33%	4.85%	4.37%	1.46%	1.59%	3.49%	1.31%
2025/12/26	13.49%	6.62%	5.49%	1.66%	4.84%	3.46%	1.34%	2.26%	5.43%	1.37%
2025/12/27	15.49%	5.1%	4.82%	2.63%	4.02%	4.06%	0.5%	2.29%	4.34%	1.4%
2025/12/28	15.46%	6.91%	5.73%	1.83%	4.41%	3.33%	3.96%	1.81%	3.63%	1.21%
2025/12/29	16.02%	9.08%	7.71%	4.06%	6.09%	4.13%	1.14%	1.65%	2.45%	1.18%
2025/12/30	13.77%	6.83%	6.47%	5.44%	7.17%	3.4%	2.59%	1.67%	2.12%	1.98%
2025/12/31	15.56%	7.54%	7.03%	5.72%	4.9%	3.65%	2.73%	1.96%	1.84%	1.45%

abn-register.com.au
lawpath.com.au
abn-registration-australia.com.au
businessname.com.au
abnregistration.com.au
tradingas.com.au
ancestorrecords.org
seekbusiness.com.au
xero.com
myperfectresume.com

In December 2025, abn-register.com.au led with fluctuating impressions, peaking at 16.02% on the 29th. Lawpath.com.au saw a steady rise, ending at 7.54%. Abnregistration.com.au’s share dipped mid-month but recovered to 9.71% by the 21st. The month concluded with abn-register.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting - Last month

1
ABN Register https://www.abn-register.com.au
Register your ABN, Business Name, and GST Registrations with us Experience a simpler, safer application process. Quick, reliable, and hassle-free.
2
Apply For an ABN Number https://www.abn-registration-australia.com.au
Australian Business Number — Express 5-Minute ABN Registration: GST & Business Name Included. 100% Online Application.
3
ABN Registration Online https://www.abnregistration.com.au
Apply ABN Today In Few Minutes — We Are Registered ASIC & Tax Agent Helping Sole Traders, Partnerships and Companies Alike.
4
Minimum Wage in Australia: A Guide for Employers https://au.indeed.com/
As an employer, you need to be aware of the minimum wage for Australia and how much you have to pay which type of employee. Read on for all the details
5
Register ABN In Minutes | ABN Registration for $50 https://www.lawpath.com.au › abn › registration
Save Time & Money With Lawpath's ABN Registration And Full Support From Day One.

In the competitive landscape of ABN registration, advertisers emphasize speed, simplicity, and reliability. “ABN Register” and “Apply For an ABN Number” highlight quick, hassle-free processes. “ABN Registration Online” assures professional support, while “Lawpath” offers cost-effective registration. “Indeed” shifts focus, guiding employers on Australia’s minimum wage.

Frequently Asked Questions

Why is the AUS Services Consulting December 2025 Report useful and how should I use it?

Why is the AUS Services Consulting December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Consulting December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Consulting December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Consulting December 2025 Report?

The AUS Services Consulting December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Consulting December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Consulting December 2025 Report for?

The AUS Services Consulting December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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AUS Services Consulting - PPC Market Share Analysis December 2025