AUS Services Consulting - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – AUS

Google AI Overview visibility for Services Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.5998837158
74.4001162842
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 25%

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Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 8.31
businessname.com.au 6.59
seekbusiness.com.au 5.61
surveymonkey.com 5.43
abn-registration-australia.com.au 5.37
abnregistration.com.au 4.96
seek.com.au 4.69
xero.com 3.81
tradingas.com.au 3.38
lawpath.com.au 2.94
others 48.91
  • abn-register.com.au - 8.31%
  • businessname.com.au - 6.59%
  • seekbusiness.com.au - 5.61%
  • surveymonkey.com - 5.43%
  • abn-registration-australia.com.au - 5.37%
  • abnregistration.com.au - 4.96%
  • seek.com.au - 4.69%
  • xero.com - 3.81%
  • tradingas.com.au - 3.38%
  • lawpath.com.au - 2.94%
  • others - 48.91%

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In the PPC landscape, ‘others’ dominate with 48.91% click share, while ‘abn-register.com.au’ leads specific domains at 8.31%. ‘Businessname.com.au’ follows with 6.59%, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au abn-registration-australia.com.au abnregistration.com.au businessname.com.au tradingas.com.au lawpath.com.au xero.com namecorp.com.au resume-now.com shopify.com
2026/04/01 13.31% 11.22% 10.34% 8.62% 5.29% 5.06% 3.56% 0.61% 3.2% 1.77%
2026/04/02 11.55% 11.27% 7.73% 10.17% 5.56% 5.99% 8.25% 1.71% 1.74% 2.08%
2026/04/03 12.26% 11.47% 9.41% 9.04% 5.29% 5.45% 7.13% 1.04% 1% 2.2%
2026/04/04 10.49% 9.13% 6.95% 8.71% 4.68% 7% 12.83% 1.48% 2.04% 2.75%
2026/04/05 12.65% 9.2% 6.05% 9.74% 5.08% 7.17% 13.19% 0.67% 1.4% 2.26%
2026/04/06 12.37% 8.41% 6.11% 8.44% 3.54% 5.05% 14.88% 1.19% 1.62% 1.9%
2026/04/07 13.48% 9.98% 6.56% 9.65% 4.56% 5.08% 8.42% 3.15% 1.51% 2.25%
2026/04/08 15.68% 10.19% 8.28% 9.71% 4.01% 4.19% 9.76% 4.06% 0.6% 2.22%
2026/04/09 13.7% 13.15% 8.95% 9.31% 3.01% 4.13% 5.94% 4.4% 2.05% 2.04%
2026/04/10 14.96% 11.27% 8.14% 8.56% 3.94% 4.96% 4.82% 4.14% 1.66% 1.69%
2026/04/11 13.96% 14.42% 7.22% 7.54% 3.65% 2.83% 7.39% 3.39% 1.25% 2.28%
2026/04/12 13.78% 9.12% 9.04% 8.63% 3.82% 5.6% 6.82% 1.96% 2.46% 2.67%
2026/04/13 14.25% 11.69% 9.29% 8.6% 3.78% 4.84% 3.5% 2.12% 2.27% 2.46%
2026/04/14 12.55% 13.65% 8.22% 9.46% 4.93% 2.35% 3.79% 2.33% 1.25% 2.12%
2026/04/15 15.08% 11.01% 7.16% 8.75% 2.92% 5.46% 3.37% 2.06% 2.41% 1.97%
2026/04/16 16.09% 11.5% 9.64% 9.26% 2.98% 4.63% 1.76% 3.5% 1.84% 1.91%
2026/04/17 13.52% 13.81% 10.58% 9.06% 4.14% 4.96% 0.58% 3.65% 1.58% 1.69%
2026/04/18 14.68% 8.81% 9.41% 8.95% 4.89% 6.97% 8.48% 2.55% 1.48% 1.44%
2026/04/19 14.44% 8.66% 7.18% 9.54% 4.61% 5.27% 11.33% 1.93% 1.97% 2.08%
2026/04/20 14.12% 10.31% 10.42% 9.26% 4.26% 6.31% 7.02% 1.67% 1.68% 1.15%
2026/04/21 17.87% 10.31% 11.83% 9.47% 4% 4.09% 4.24% 1.27% 2.06% 1.2%
2026/04/22 17.16% 10.09% 9.66% 9.32% 5.97% 5.3% 4.7% 1.28% 1.61% 1.44%
2026/04/23 18.29% 10.68% 10.44% 8.76% 5.96% 3.84% 5.08% 1.53% 1.55% 1.22%
2026/04/24 16.92% 10.86% 8.61% 9.03% 5.99% 5.11% 4.62% 0.67% 1.29% 1.25%
2026/04/25 20.22% 10.89% 10.49% 9.07% 4.34% 8.64% 3.03% 0.3% 2.13% 1.19%
2026/04/26 16.31% 9.68% 8.72% 12.27% 6.21% 5.49% 9.18% 0.26% 1.07% 1.25%
2026/04/27 14.61% 11.16% 13.51% 8.8% 5.21% 4.07% 4.63% 1.06% 1.88% 1.05%
2026/04/28 18.07% 12.46% 8.92% 9.87% 6.39% 3.28% 2.7% 0.85% 0.69% 1.2%
2026/04/29 17.89% 11.29% 11.24% 8.42% 7.7% 7.03% 4.01% 1.38% 1.02% 1.38%
2026/04/30 17.93% 12.03% 11.77% 9.55% 6.23% 4.98% 2.92% 1.58% 1.53% 1.19%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • abnregistration.com.au
  • businessname.com.au
  • tradingas.com.au
  • lawpath.com.au
  • xero.com
  • namecorp.com.au
  • resume-now.com
  • shopify.com

Copyright © Adthena. All rights reserved.

April saw abn-register.com.au dominate with a peak spend share of 20.22% on the 25th. Meanwhile, abn-registration-australia.com.au and abnregistration.com.au trailed, ending the month with 12.03% and 11.77%, respectively.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 780
2026/04/02 805
2026/04/03 798
2026/04/04 819
2026/04/05 839
2026/04/06 871
2026/04/07 883
2026/04/08 866
2026/04/09 806
2026/04/10 836
2026/04/11 818
2026/04/12 805
2026/04/13 826
2026/04/14 843
2026/04/15 861
2026/04/16 814
2026/04/17 812
2026/04/18 792
2026/04/19 825
2026/04/20 838
2026/04/21 805
2026/04/22 823
2026/04/23 829
2026/04/24 801
2026/04/25 769
2026/04/26 783
2026/04/27 822
2026/04/28 808
2026/04/29 790
2026/04/30 761

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 883 on April 7th, before declining to 761 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
abnregistration.com.au 1.54%
abn-register.com.au 1.51%
accenture.com 1.24%
ey.com 1.17%
deloitte.com 0.96%
abn-number.com -0.65%
shopify.com -0.97%
namecorp.com.au -0.99%
businessesforsale.com -1.25%
xero.com -1.47%

Copyright © Adthena. All rights reserved.

In the past month, abnregistration.com.au and abn-register.com.au surged in click share, while xero.com and businessesforsale.com experienced declines.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au abnregistration.com.au abn-registration-australia.com.au businessname.com.au tradingas.com.au lawpath.com.au xero.com resume-now.com myperfectresume.com shopify.com
2026/04/01 10.65% 8.46% 8% 5.81% 4.75% 3.62% 2.52% 3.31% 3.68% 2.21%
2026/04/02 9.18% 6.56% 7.93% 6.35% 5.3% 4.45% 5.59% 2.18% 2.18% 2.77%
2026/04/03 10.01% 8.42% 8.3% 5.92% 5.14% 4.11% 5.08% 1.28% 0.91% 2.86%
2026/04/04 7.84% 6.07% 6.64% 5.38% 4.54% 5.21% 8.82% 2.7% 1.65% 3.38%
2026/04/05 10.19% 5.28% 6.68% 6.15% 4.88% 5.51% 9.51% 1.85% 2.13% 3%
2026/04/06 9.65% 5.18% 6.14% 5.76% 3.47% 3.66% 10.54% 2.19% 2.21% 2.56%
2026/04/07 11.1% 5.49% 7.25% 6.12% 4.01% 3.67% 6.23% 1.97% 2.88% 3.09%
2026/04/08 13.2% 7.27% 7.52% 6.87% 4.03% 3.26% 7.38% 0.83% 1.46% 2.98%
2026/04/09 10.93% 7.73% 9.54% 6% 3.02% 3.14% 4.56% 3.07% 3.16% 2.66%
2026/04/10 11.62% 6.68% 7.93% 5.68% 3.75% 3.58% 3.48% 2.28% 1.76% 2.15%
2026/04/11 11.14% 6.15% 10.4% 5.17% 3.82% 2.15% 5.2% 1.74% 1.79% 3.2%
2026/04/12 11.07% 7.54% 6.37% 5.06% 3.65% 4.14% 4.71% 3.44% 2.83% 3.5%
2026/04/13 11.1% 8.12% 8.28% 5.61% 4.01% 3.72% 2.49% 3.18% 3.02% 3.24%
2026/04/14 9.83% 7.33% 9.75% 6.43% 4.57% 1.68% 2.77% 1.51% 1.73% 3.03%
2026/04/15 11.49% 6.18% 7.41% 5.98% 2.8% 3.86% 2.26% 3.42% 2.99% 2.38%
2026/04/16 12.78% 8.5% 8.05% 6.23% 3.16% 3.66% 1.23% 2.53% 2.3% 2.39%
2026/04/17 10.34% 9.26% 10.42% 6.05% 3.88% 3.8% 0.4% 1.92% 1.83% 2.24%
2026/04/18 11.91% 8.44% 6.73% 5.4% 4.48% 5.22% 5.9% 2.12% 1.77% 1.84%
2026/04/19 11.41% 6.64% 6.49% 6.34% 4.53% 4.03% 8.19% 2.87% 1.66% 2.72%
2026/04/20 11.78% 9.48% 7.54% 6.41% 4.09% 4.91% 5.16% 2.39% 1.25% 1.56%
2026/04/21 14.49% 10.56% 7.6% 6.5% 4.02% 3.07% 3.16% 2.7% 1.77% 1.68%
2026/04/22 13.92% 8.81% 7.53% 6.46% 5.15% 4.28% 3.57% 2.51% 2.33% 1.94%
2026/04/23 14.48% 9.27% 7.78% 5.92% 5.58% 2.85% 3.45% 2.1% 1.78% 1.6%
2026/04/24 13.97% 7.93% 7.91% 6.3% 5.43% 4.26% 3.69% 1.82% 1.36% 1.7%
2026/04/25 16.72% 9.29% 8.23% 6.29% 4.3% 6.54% 2.55% 3.02% 2.3% 1.76%
2026/04/26 13.86% 8.39% 7.25% 8.37% 5.69% 4.49% 6.68% 1.61% 1.37% 1.8%
2026/04/27 12.49% 12.13% 8.26% 6.03% 4.92% 3.32% 3.52% 2.77% 3.05% 1.36%
2026/04/28 13.75% 7.95% 8.86% 6.6% 5.89% 2.64% 2.12% 0.62% 0.95% 1.72%
2026/04/29 14.79% 10.46% 8.8% 6.15% 7.28% 5.73% 2.99% 1.43% 1.6% 1.92%
2026/04/30 15.06% 10.66% 8.84% 6.87% 6.38% 3.93% 2.19% 2.11% 1.68% 1.57%
  • abn-register.com.au
  • abnregistration.com.au
  • abn-registration-australia.com.au
  • businessname.com.au
  • tradingas.com.au
  • lawpath.com.au
  • xero.com
  • resume-now.com
  • myperfectresume.com
  • shopify.com

Copyright © Adthena. All rights reserved.

April saw abn-register.com.au lead with a steady rise, peaking at 16.72% on the 25th. abnregistration.com.au and abn-registration-australia.com.au followed, showing moderate fluctuations. The month concluded with abn-register.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting - Last month
  1. 1
    Apply for ABN Number - Online ABN Registration https://www.abn-register.com.au › registration › form

    Get your personal Australian Business Number in 5 minutes time

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Your Application...

  3. 3
    ABN Registration Online https://www.abnregistration.com.au

    Apply ABN Today In Few Minutes — Choose From Options To Start Trading As an Individual or To Form a General Partnership. Fast...

  4. 4
    Free Resume Templates - Better Than Chat GPT https://www.resume-now.com

    Build Your Free Resume in Minutes, No Writing Experience Required. Start Now!

  5. 5
    Check Name Availability https://www.tradingas.com.au

    Business Name Availability — Quick business name search. Fast hassle-free registration. Australian based phone support. Fast...

Copyright © Adthena. All rights reserved.

In the competitive landscape of online services, ABN registration dominates with three top-performing ads. Each emphasizes speed and simplicity, promising quick registration within minutes. Meanwhile, Resume-Now stands out by offering free, user-friendly resume templates, highlighting ease of use over AI-generated alternatives. Tradingas.com.au focuses on swift business name availability checks, ensuring hassle-free registration with local support.

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