AUS Services Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
seekbusiness.com.au	8.05
abnregistration.com.au	5.41
abn-registration-australia.com.au	5.33
abn-register.com.au	4.98
businessname.com.au	4.24
tradingas.com.au	3.99
lawpath.com.au	3.23
businessesforsale.com	2.99
corelogic.com.au	2.98
anybusiness.com.au	2.66
others	56.14

In the competitive landscape of Google’s PPC ads, “seekbusiness.com.au” leads with an 8.05% click share. Following closely are “abnregistration.com.au” at 5.41% and “abn-registration-australia.com.au” at 5.33%. Notably, “others” dominate with a significant 56.14% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	abnregistration.com.au	abn-registration-australia.com.au	abn-register.com.au	lawpath.com.au	tradingas.com.au	businessname.com.au	namecorp.com.au	abnfile.com.au	myperfectresume.com	resume-now.com
2025/03/01	9.66%	11.16%	4.05%	5.06%	4.5%	4.14%	2.35%	2.45%	2.62%	2.01%
2025/03/02	9.31%	7.28%	3.59%	5.08%	3.18%	3.44%	1.95%	1.63%	3.2%	2.41%
2025/03/03	9.36%	9.82%	6.83%	5.02%	4.41%	4.24%	2.37%	2.91%	3.24%	1.92%
2025/03/04	9.09%	9.01%	6.12%	4.77%	4.2%	4.06%	2.91%	3.59%	3.5%	2.16%
2025/03/05	9.27%	10.78%	6.14%	5.18%	4.47%	4.45%	2.26%	3.45%	3.45%	2.29%
2025/03/06	8.64%	9.55%	7.97%	4.67%	5.01%	4.12%	2.91%	3.38%	4.19%	2.98%
2025/03/07	9.05%	10.4%	7.67%	5.06%	5.12%	4.01%	1.89%	3.79%	2.81%	1.33%
2025/03/08	9.38%	11.32%	7.84%	3.64%	3.61%	3.29%	1.74%	2.52%	3.41%	2.51%
2025/03/09	8.78%	9.82%	7.96%	5.6%	2.96%	2.07%	1.06%	2.79%	3.22%	2%
2025/03/10	8.83%	8.66%	9.54%	5.43%	4.38%	4.07%	2.39%	3.11%	2.95%	2.14%
2025/03/11	8.63%	9.63%	9.14%	6.85%	5.57%	4.31%	2.82%	1.41%	3.52%	2.9%
2025/03/12	8.27%	9.25%	8.96%	5.05%	3.59%	3.26%	2.09%	3.13%	3.5%	2.93%
2025/03/13	9.97%	9.03%	7.8%	5.79%	4.57%	5.12%	1.81%	2.14%	3.53%	2.28%
2025/03/14	8.38%	7.64%	8.13%	4.27%	4.75%	5.41%	2.52%	1.41%	3.64%	2.22%
2025/03/15	8.86%	7.02%	7.96%	5.37%	7.71%	6.59%	3.12%	2.16%	3.63%	2.34%
2025/03/16	8.1%	7.83%	6.31%	5.2%	4.61%	3.87%	2.29%	1.82%	2.45%	2.63%
2025/03/17	8.99%	8.36%	8.37%	5.12%	4.37%	3.19%	1.87%	2.35%	4%	2.43%
2025/03/18	8.52%	7.52%	7.29%	4.61%	3.5%	2.68%	1.89%	2.19%	4.58%	2.89%
2025/03/19	8.21%	7.12%	7.46%	3.56%	4.32%	3.26%	2.62%	1.78%	4.14%	3.42%
2025/03/20	10.52%	9.09%	9.74%	6.47%	5.58%	3.12%	1.97%	1.82%	1.72%	1.28%
2025/03/21	10.39%	9.08%	10.7%	3.41%	5.42%	2.96%	2.6%	1.98%	3.85%	2.24%
2025/03/22	10.83%	8.56%	9.97%	6.38%	6.53%	3.51%	2.68%	2.94%	2.55%	1.2%
2025/03/23	10.99%	8.74%	10.79%	5.78%	6.09%	3.41%	2.22%	2.5%	2.35%	1.55%
2025/03/24	7.45%	7.08%	6.51%	4.91%	5.49%	4.19%	2.56%	1.92%	2.43%	1.49%
2025/03/25	10.01%	8.61%	9.13%	5.06%	4.57%	3.9%	2.28%	1.9%	4.94%	3.6%
2025/03/26	10.15%	7.61%	6.86%	4.94%	5.01%	4.36%	2.59%	1.62%	3.38%	2.75%
2025/03/27	9.21%	8.11%	7.94%	5.31%	5.35%	4.61%	1.88%	2.38%	4.3%	2.83%
2025/03/28	9.78%	8.96%	7.94%	5.43%	4.45%	3.6%	1.9%	1.82%	4.51%	2.28%
2025/03/29	10.36%	9.87%	8.35%	6.05%	4.82%	3.95%	1.49%	1.56%	3.33%	1.99%
2025/03/30	7.73%	8.36%	7.08%	5.21%	5.25%	4.18%	1.54%	2.09%	3.09%	1.93%
2025/03/31	10.79%	10.14%	9.09%	5.73%	5.55%	3.17%	2.5%	2.49%	2.39%	1.38%

March saw dynamic shifts in PPC spend share. Abnregistration.com.au fluctuated, peaking at 10.99% on March 23. Abn-registration-australia.com.au started strong, dipped mid-month, then rebounded. Abn-register.com.au and lawpath.com.au showed steady growth, while tradingas.com.au and businessname.com.au remained stable. The month concluded with diverse performances across domains.

Market Exposure

Competitor Count for AUS Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1551
2025/03/02	1497
2025/03/03	1519
2025/03/04	1490
2025/03/05	1474
2025/03/06	1420
2025/03/07	1507
2025/03/08	1459
2025/03/09	1428
2025/03/10	1482
2025/03/11	1497
2025/03/12	1452
2025/03/13	1521
2025/03/14	1463
2025/03/15	1424
2025/03/16	1360
2025/03/17	1419
2025/03/18	1401
2025/03/19	1350
2025/03/20	1412
2025/03/21	1374
2025/03/22	1327
2025/03/23	1342
2025/03/24	1367
2025/03/25	1375
2025/03/26	1398
2025/03/27	1320
2025/03/28	1310
2025/03/29	1324
2025/03/30	1281
2025/03/31	1277

March began with 1,551 advertisers, fluctuating throughout the month. A notable decline occurred, ending at 1,277.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
godaddy.com	0.92%
tradingas.com.au	0.78%
corelogic.com.au	0.75%
wix.com	0.56%
abn-register.com.au	0.53%
applyfor-abn.com.au	-0.4%
abn-registration-australia.com.au	-0.42%
businessnamemaker.com	-0.51%
businessforsale.com.au	-0.63%
businessesforsale.com	-3.38%

Godaddy.com leads with a 0.92% click share rise, while businessesforsale.com drops by 3.38%. Tradingas.com.au and corelogic.com.au also see positive gains.

Campaign Efficiency

AUS Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	abnregistration.com.au	abn-registration-australia.com.au	abn-register.com.au	tradingas.com.au	lawpath.com.au	businessname.com.au	namecorp.com.au	myperfectresume.com	godaddy.com	seekbusiness.com.au
2025/03/01	7.48%	8.9%	3.24%	4.36%	3.91%	3.68%	2.25%	1.82%	0.56%	2.97%
2025/03/02	6.67%	5.55%	2.69%	3.42%	3.95%	3.08%	2.4%	2.24%	0.6%	3.16%
2025/03/03	7.23%	8.2%	5.34%	4.27%	4.01%	3.8%	2.77%	2.31%	0.95%	2.42%
2025/03/04	7.01%	7.07%	4.79%	3.95%	3.59%	3.97%	2.94%	2.09%	1.88%	2.6%
2025/03/05	7.4%	8.51%	4.81%	4.19%	4.22%	3.99%	2.31%	2.01%	0.9%	4.12%
2025/03/06	6.94%	7.51%	6.58%	4.74%	3.63%	3.98%	3.03%	2.77%	1.41%	2.1%
2025/03/07	7.17%	8.05%	6.2%	4.58%	3.97%	3.5%	1.84%	1.93%	1.43%	2.45%
2025/03/08	7.44%	9.09%	6.46%	3.26%	2.95%	2.86%	1.69%	2.27%	0.96%	3.3%
2025/03/09	6.82%	7.41%	6.24%	2.92%	4.22%	2.11%	0.98%	2.11%	1.07%	2.98%
2025/03/10	7.17%	6.94%	7.83%	4.09%	4.17%	3.86%	2.49%	1.77%	1.26%	2.47%
2025/03/11	6.99%	7.71%	7.61%	5.45%	5.35%	4.21%	2.69%	2.36%	0.8%	2.47%
2025/03/12	6.62%	7.42%	7.22%	3.59%	4.02%	3.14%	1.97%	2.29%	0.84%	3.09%
2025/03/13	7.84%	7.12%	6.17%	4.6%	4.57%	5.01%	2.13%	2.18%	2.24%	2.83%
2025/03/14	6.43%	5.82%	6.41%	4.9%	3.31%	5.34%	2.64%	2.13%	3.1%	3.09%
2025/03/15	6.56%	5.33%	6.17%	7.27%	3.92%	6.25%	3.53%	2.21%	3.79%	2.24%
2025/03/16	6.32%	6.19%	4.97%	4.94%	4.08%	3.81%	2.65%	1.72%	2.88%	3.31%
2025/03/17	7.41%	6.92%	7.18%	4.74%	4.25%	3.18%	2.42%	2.55%	2.44%	2.1%
2025/03/18	7.1%	6.43%	6.12%	3.85%	3.91%	2.84%	2.28%	2.78%	2.86%	2.87%
2025/03/19	6.63%	5.66%	6.19%	4.36%	3.08%	2.95%	2.93%	2.72%	3.09%	2.68%
2025/03/20	8.33%	7.06%	8.41%	5.57%	5.34%	2.98%	2.35%	1.13%	3.14%	2.47%
2025/03/21	8.38%	7.1%	8.99%	5.8%	2.7%	2.74%	3.26%	2.09%	3.26%	2.91%
2025/03/22	8.43%	6.54%	8.32%	6.47%	5.12%	3.04%	3.01%	1.54%	3.08%	3.3%
2025/03/23	8.06%	6.58%	8.61%	6.03%	4.45%	3.55%	2.54%	1.42%	3.5%	2.51%
2025/03/24	5.73%	5.65%	5.16%	5.29%	3.59%	3.72%	2.78%	1.64%	2.49%	2.87%
2025/03/25	8.03%	6.68%	7.53%	4.79%	3.79%	3.88%	2.4%	3.28%	2.67%	2.62%
2025/03/26	8.33%	6.35%	5.64%	5.35%	3.85%	4.29%	2.9%	2.41%	2.38%	2.87%
2025/03/27	7.43%	6.56%	6.6%	5.37%	4.45%	4.49%	2.33%	2.83%	2.38%	3.35%
2025/03/28	7.98%	7.29%	6.72%	4.59%	4.58%	3.65%	2.02%	2.68%	1.7%	3.49%
2025/03/29	8.25%	7.89%	6.7%	5.03%	4.86%	3.95%	1.65%	1.9%	2.24%	3.25%
2025/03/30	6.25%	6.93%	5.77%	5.36%	4.04%	4.48%	1.94%	1.58%	3.43%	3.17%
2025/03/31	8.63%	8.34%	7.63%	5.47%	4.81%	3.56%	2.88%	1.86%	1.59%	1.34%

In March 2025, abnregistration.com.au saw fluctuating impressions, peaking at 8.63% on the 31st. abn-registration-australia.com.au ended strong at 8.34%. abn-register.com.au rose to 8.61% on the 23rd. tradingas.com.au and lawpath.com.au had moderate gains, while godaddy.com peaked mid-month. seekbusiness.com.au fluctuated, ending at 1.34%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Apply For an ABN Number https://www.abn-registration-australia.com.au › apply-for-abn
Australian Business Number — Express 5-Minute ABN Registration: GST & Business Name Included. 100% Online Application. Streamline your ABN Registration: Swift, Reliable, and Trusted Services.
2
Australian Business Number https://www.abnregistration.com.au
Apply for Your Official ABN — We Are a Register ASIC & Tax Agent Helping Sole Traders, Partnerships and Companies Alike.
3
Register ABN In Minutes - ABN Registration for $50 https://www.lawpath.com.au
Save Time & Money With Lawpath's ABN Registration And Full Support From Day One.
4
ASIC Business Name Register https://www.namecorp.com.au
Register, Renew & Manage — Here You Can Register Your Business Name, ABN & Tax Obligations With One Easy Application.
5
ASIC Name Registration https://www.tradingas.com.au › register › business_name
Register Business Name Now — You can check availability and register Australian business name on the ASIC register

In the competitive landscape of ABN registration, five advertisers stand out with distinct offerings. “abn-registration-australia.com.au” promises swift, reliable service with a 5-minute online application. “abnregistration.com.au” highlights its role as a registered ASIC and tax agent. “lawpath.com.au” offers cost-effective registration with full support. “namecorp.com.au” simplifies the process by combining business name and tax obligations. Lastly, “tradingas.com.au” focuses on easy business name registration and availability checks. Each advertiser emphasizes efficiency and trust, catering to diverse business needs.

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AUS Services Consulting - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Services Consulting brands

Share of Spend for the top 10 AUS Services Consulting brands

Competitor Count for AUS Services Consulting

Market Loss & Market Gains for AUS Services Consulting

AUS Services Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Services Consulting

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

Get the full picture

See this data specific to your brand performance