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UK Services Consulting - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 9.83
checkatrade.com 7.6
findmypast.co.uk 5.19
tide.co 3.23
accenture.com 3.17
citizensadvice.org.uk 2.71
myjobquote.co.uk 1.62
shopify.com 1.61
trustatrader.com 1.45
mckinsey.com 1.37
others 62.22

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In the PPC landscape, eHarmony.co.uk leads with 9.83% click share, followed by Checkatrade.com at 7.6%. Notably, ‘others’ dominate with 62.22%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date tide.co checkatrade.com yourcompanyformations.co.uk companiesmadesimple.com accenture.com eharmony.co.uk mintformations.co.uk myjobquote.co.uk redcross.org.uk rapidformations.co.uk
2025/06/01 9.79% 6.59% 5.1% 0.05% 1.93% 2.09% 0.9% 1.35% 1.93% 1.86%
2025/06/02 9.85% 6.89% 5.19% 1.05% 1.49% 1.71% 0.72% 1.55% 2.74% 0.77%
2025/06/03 8.14% 7.72% 1.32% 1.38% 1.88% 3.09% 0.42% 1.6% 2.14% 0.51%
2025/06/04 11.41% 5.79% 3.16% 0.73% 1.81% 1.35% 1.68% 1.23% 2.61% 0.97%
2025/06/05 11.75% 5.26% 3.37% 1.49% 0.64% 1.74% 1.94% 1.07% 2.52% 0.95%
2025/06/06 11.31% 4.94% 2.86% 2.28% 1.44% 1.8% 0.91% 1.07% 2.25% 2.73%
2025/06/07 12.39% 5.92% 2.04% 1.1% 1.67% 2.11% 1.35% 1.36% 1.51% 1.88%
2025/06/08 11.44% 6.48% 4.99% 1.44% 1.83% 2.46% 1.1% 1.5% 1.03% 1.47%
2025/06/09 9.06% 5.09% 3.49% 0.18% 2.6% 2.31% 0.78% 1.53% 1.24% 2.13%
2025/06/10 9.34% 5.21% 4.43% 0.86% 1.67% 1.9% 1.11% 1.25% 2.85% 1.53%
2025/06/11 10.16% 4.49% 3.84% 0.87% 1.7% 1.75% 1.25% 0.97% 1.44% 2.21%
2025/06/12 10.14% 4.72% 5.92% 0.74% 1.41% 1.86% 1.55% 1% 1.45% 1.31%
2025/06/13 10.54% 4.76% 3.79% 0.99% 1.26% 2.02% 1.05% 1.27% 1.83% 1.02%
2025/06/14 11.67% 4.76% 6.04% 1.47% 1.7% 2.21% 1.11% 1.4% 2.17% 0.76%
2025/06/15 11.33% 6.35% 4.82% 1.92% 1.91% 2.34% 0.7% 1.46% 1.09% 0.64%
2025/06/16 11.39% 5.06% 2.56% 2.08% 1.53% 1.97% 1.24% 1.21% 1.64% 2.12%
2025/06/17 10.63% 5% 3.25% 3.08% 1.39% 1.49% 1.26% 1.36% 1.97% 1.66%
2025/06/18 9.92% 5.69% 4.88% 2.68% 1.37% 1.31% 0.63% 1.18% 2.53% 0.91%
2025/06/19 10.21% 5.31% 3.23% 4.05% 2.06% 2.01% 1.07% 1.27% 3.2% 1.36%
2025/06/20 9.93% 5.68% 4.17% 3.49% 1.56% 1.83% 0.55% 1.33% 2.46% 0.96%
2025/06/21 8.81% 6.93% 3.78% 3.57% 1.41% 2.11% 1.31% 1.31% 2.73% 0.37%
2025/06/22 10.2% 6.2% 4.73% 4.13% 1.78% 2.03% 1.38% 1.32% 2.06% 0.75%
2025/06/23 10.08% 6.41% 5.86% 2.63% 1.67% 1.89% 1.31% 1.35% 2.63% 0.62%
2025/06/24 10.53% 5.49% 4.66% 3.98% 1.02% 1.89% 1.13% 1.25% 1.88% 0.88%
2025/06/25 9.19% 4.75% 7.27% 2.24% 1.5% 1.66% 0.84% 1.19% 2.18% 1.47%
2025/06/26 9.38% 5.05% 4.03% 2.11% 1.54% 1.53% 1.03% 1.11% 1.78% 1.21%
2025/06/27 9.96% 5% 3.8% 2.58% 1.58% 1.97% 2.03% 1.29% 1.56% 1.58%
2025/06/28 8.91% 6.25% 1.65% 2.14% 1.73% 1.96% 1.99% 1.56% 1.89% 1.01%
2025/06/29 9.1% 5.91% 2.37% 3.22% 1.4% 2.19% 1.9% 1.58% 1.33% 0.93%
2025/06/30 10.45% 5.47% 4.66% 2.82% 1.84% 1.68% 1.65% 1.31% 1.29% 0.87%

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In June 2025, Tide.co led with fluctuating spend, peaking mid-month. Checkatrade.com saw a steady decline, while YourCompanyFormations.co.uk experienced volatility. CompaniesMadeSimple.com and Accenture.com maintained low, stable shares. The month concluded with Tide.co’s dominance.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 1086
2025/06/02 1168
2025/06/03 1065
2025/06/04 1177
2025/06/05 1171
2025/06/06 1278
2025/06/07 1150
2025/06/08 1181
2025/06/09 1186
2025/06/10 1307
2025/06/11 1350
2025/06/12 1355
2025/06/13 1385
2025/06/14 1266
2025/06/15 1256
2025/06/16 1289
2025/06/17 1373
2025/06/18 1348
2025/06/19 1300
2025/06/20 1308
2025/06/21 1226
2025/06/22 1179
2025/06/23 1265
2025/06/24 1384
2025/06/25 1362
2025/06/26 1311
2025/06/27 1294
2025/06/28 1242
2025/06/29 1249
2025/06/30 1332

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in advertisers, starting at 1,086 and peaking at 1,385 mid-month. The month concluded with 1,332 advertisers, reflecting a robust increase.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
citizensadvice.org.uk 2.54%
findmypast.co.uk 0.96%
dbscheckonline.org.uk 0.55%
businessesforsale.com 0.53%
companiesmadesimple.com 0.42%
ancestorrecords.org -0.3%
ratedpeople.com -0.5%
tide.co -0.58%
deloitte.com -0.64%
eharmony.co.uk -1.11%

Copyright © Adthena. All rights reserved.

Citizensadvice.org.uk surged with a 2.54 increase, while eharmony.co.uk dropped by 1.11.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tide.co checkatrade.com dbscheckonline.org.uk bark.com eharmony.co.uk findmypast.co.uk top10.com ratedpeople.com ancestorrecords.org hrcheck.co.uk
2025/06/01 5.33% 3.81% 0.61% 1.4% 2.67% 3.2% 1.81% 2.16% 1.57% 2.17%
2025/06/02 5.59% 4.18% 1.1% 2.02% 2.38% 2.53% 2.2% 2.64% 1.49% 1.8%
2025/06/03 4.39% 4.2% 1.27% 2.27% 4.41% 1.39% 4.13% 2.49% 2.43% 2.59%
2025/06/04 6.21% 3.39% 1.05% 2.52% 2.02% 2.34% 1.49% 2.38% 0.75% 1.24%
2025/06/05 6.65% 2.95% 1.25% 2.2% 2.31% 2.49% 2.05% 1.93% 2.07% 1.41%
2025/06/06 5.94% 2.91% 0.63% 1.9% 2.29% 1.09% 0.66% 2.21% 0.06% 1.84%
2025/06/07 6.65% 3.4% 1.7% 0.97% 2.61% 1.59% 1.93% 2.9% 3.4% 0.99%
2025/06/08 5.74% 3.73% 0.67% 1.19% 2.86% 2.47% 1.69% 3% 1.65% 2.26%
2025/06/09 4.34% 3.37% 2.29% 1.59% 2.82% 1.29% 1.84% 2.76% 4.19% 1.35%
2025/06/10 5.18% 3.51% 2.08% 1.81% 2.47% 1.41% 2.9% 2.71% 1.91% 2.06%
2025/06/11 5.41% 2.61% 0.97% 2.28% 2.15% 1.93% 3.98% 2.31% 2.56% 0.61%
2025/06/12 5.34% 2.97% 1.96% 1.77% 2.39% 2% 2.63% 1.95% 4.62% 2.78%
2025/06/13 5.59% 2.84% 1.45% 1.58% 2.51% 1.28% 2.01% 2.56% 3.81% 1.64%
2025/06/14 6.24% 3.17% 0.49% 1.33% 2.69% 1.39% 1.44% 1.4% 1.29% 2.22%
2025/06/15 6% 3.69% 0.62% 1.24% 2.73% 1.75% 1.17% 3.2% 3.27% 2.62%
2025/06/16 5.71% 3.11% 1.3% 1.99% 2.47% 1.34% 4.61% 2.06% 3.28% 1.06%
2025/06/17 5.72% 3.11% 1.44% 1.71% 1.91% 1.52% 1.92% 2.39% 1.17% 1.42%
2025/06/18 5.38% 3.79% 1.36% 1.7% 1.8% 2.2% 2.53% 2.4% 1.82% 1.19%
2025/06/19 5.4% 3.59% 2.88% 2.1% 2.72% 1.92% 1.39% 2.48% 0.72% 1.28%
2025/06/20 4.99% 3.59% 0.78% 1.24% 2.35% 4.04% 3.04% 2.39% 1.22% 1%
2025/06/21 4.44% 4.59% 1.35% 0.61% 2.63% 1.46% 0.99% 2.83% 1.32% 2.27%
2025/06/22 4.86% 3.83% 1.31% 0.57% 2.55% 2.1% 2.63% 1.8% 2.57% 1.55%
2025/06/23 4.86% 3.85% 2.58% 1.38% 2.47% 3.09% 3.39% 1.36% 2.15% 1.6%
2025/06/24 5.61% 3.64% 1.75% 1.8% 2.55% 2.28% 2.07% 1.28% 1.91% 1.46%
2025/06/25 4.77% 3.32% 2.36% 1.78% 2.15% 3.79% 1.27% 1.1% 0.06% 2.25%
2025/06/26 4.55% 3.15% 3.07% 2.05% 2.04% 1.94% 1.86% 0.63% 3.21% 2.77%
2025/06/27 5.36% 3.54% 1.73% 2.16% 2.59% 1.55% 1.52% 1.21% 2.46% 1.72%
2025/06/28 4.27% 3.87% 2.04% 1.04% 2.41% 3.5% 3.87% 1.21% 3.72% 1.5%
2025/06/29 4.55% 3.57% 2.03% 1.2% 2.79% 2.25% 2.29% 1.44% 0% 2.11%
2025/06/30 5.47% 3.88% 2.95% 2.25% 2.13% 1.83% 0.78% 0.71% 0.52% 0.38%

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In June 2025, Tide.co’s impression share fluctuated, peaking at 6.65% on the 5th and 7th. Checkatrade.com saw a steady rise, ending at 3.88%. Dbscheckonline.org.uk’s share surged mid-month, closing at 2.95%. Bark.com experienced ups and downs, finishing at 2.25%. Eharmony.co.uk maintained stability, ending at 2.13%. Findmypast.co.uk had a volatile month, closing at 1.83%. Top10.com saw significant fluctuations, ending at 0.78%. Ratedpeople.com declined, finishing at 0.71%. Ancestorrecords.org’s share varied, closing at 0.52%. Hrcheck.co.uk’s share decreased, ending at 0.38%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Together, We Are Reinventing | Accenture https://www.accenture.com

    Helping Clients To Reinvent Their Enterprises, Accelerating Their Use Of Cloud, Data & AI. Awarded One Of The World's Most Admired ...

  2. 2
    Find a tradesperson https://www.checkatrade.com

    Checkatrade™ official site — Checkatrade tradespeople have passed up to 12 checks. Booked a reviewed tradesperson today

  3. 3
    The British Red Cross https://donate.redcross.org.uk

    Donate To Our Appeal — The British Red Cross Need Your Support More Than Ever. Show Your Kindness & Donate Today. In An...

  4. 4
    Register For Only £14.99 - Form A Limited Company - Tide https://www.tide.co › company › registration

    Register for only £14.99 with Tide. Save on Companies House incorporation fees worth £50.

  5. 5
    Add your business to maps https://www.yell.com › map › listings

    Free Business Listing — On Average There Are Over 4.9 Million Total Visits To Businesses On Yell.com Per Month.

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Accenture leads with innovation, emphasizing cloud and AI transformation. Checkatrade ensures trust with rigorous checks. The British Red Cross appeals to compassion, urging donations. Tide offers cost-effective company registration. Yell highlights visibility with extensive monthly visits.

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