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AUS Services Human Resources - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
seek.com.au 27.85
employmenthero.com 23.46
mable.com.au 9.65
absolutedomestics.com.au 4.03
brighthr.com 2.24
goodstart.org.au 2.23
myperfectresume.com 1.84
resume.co 1.53
resume-now.com 1.52
indeed.com 1.34
others 24.31

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In the PPC landscape, seek.com.au leads with 27.85% click share, closely followed by ‘others’ at 24.31%. Employmenthero.com captures 23.46%, while mable.com.au holds 9.65%.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date seek.com.au brighthr.com goodstart.org.au fairworkhelp.com.au myperfectresume.com resume-now.com employmenthero.com resume.co mable.com.au telushealth.com
2025/04/01 6.29% 1.47% 12.47% 3.52% 4.61% 3.33% 6.4% 2.99% 3.13% 1.35%
2025/04/02 5.71% 1.71% 12.45% 4.42% 4.79% 4.09% 4.2% 3.72% 2.29% 0.69%
2025/04/03 5.89% 1.72% 6.59% 6.01% 5.6% 5.36% 3.88% 4.1% 4.88% 0.86%
2025/04/04 6.97% 1.49% 5.15% 7.84% 5.11% 3.67% 2.17% 2.93% 5.06% 2.69%
2025/04/05 5.52% 1.47% 7.74% 0.18% 5.24% 5.09% 3.54% 6.54% 5.43% 4.76%
2025/04/06 8.5% 1.43% 4.91% 0.12% 4.88% 3.89% 0.7% 4.04% 8.55% 2.86%
2025/04/07 5.36% 2.08% 4.39% 7.6% 3.88% 4.07% 2.52% 4.24% 5.17% 1.21%
2025/04/08 6.68% 0.92% 3.69% 5.25% 4.61% 3.76% 4.29% 5.1% 4.74% 0.55%
2025/04/09 5.33% 4.23% 0.75% 4.59% 4.19% 4.38% 4.93% 2.67% 3.26% 3.2%
2025/04/10 5.63% 1.96% 5.89% 7.43% 3.88% 3.5% 5.12% 4.23% 5.56% 1.07%
2025/04/11 5.73% 0.72% 1.86% 1.29% 4.5% 4.47% 7.79% 3.37% 5.62% 3.44%
2025/04/12 5.4% 0.89% 2.64% 0.14% 3.55% 2.7% 24.03% 2.92% 5.2% 3.33%
2025/04/13 6.31% 1.29% 8.83% 0.16% 6.3% 5.01% 0.99% 6.92% 8.16% 5.3%
2025/04/14 6.22% 4.87% 2.2% 2.17% 3.36% 3.19% 3.49% 3.12% 5.75% 4.9%
2025/04/15 6.81% 4.79% 4.3% 3.5% 4.51% 2.99% 6.94% 5.79% 4.07% 0.59%
2025/04/16 6.57% 5.17% 6.32% 3.84% 3.86% 2.98% 3.94% 4.16% 3.19% 1.37%
2025/04/17 6.2% 5.39% 7.75% 0.85% 4.17% 2.79% 5.66% 4.97% 4.27% 1.38%
2025/04/18 9.84% 3.68% 0.2% 0.24% 5.41% 5.63% 8.23% 3.96% 2.89% 7.08%
2025/04/19 8.93% 5.37% 5.67% 0.11% 3.6% 3.23% 3.62% 3.59% 7.19% 4.39%
2025/04/20 4.87% 4.44% 10.75% 0.12% 5.63% 4.19% 0.52% 5.32% 7.16% 4.51%
2025/04/21 5.75% 3.13% 4.15% 0.13% 5.59% 4.24% 3.02% 4.97% 5.81% 8.32%
2025/04/22 7.57% 5.61% 3.71% 3.56% 4.84% 4.46% 5.34% 5.14% 6.66% 1.64%
2025/04/23 7.05% 4.65% 4.33% 4.03% 3.58% 2.89% 4.83% 4.53% 6.56% 3.61%
2025/04/24 7.64% 5.5% 0.55% 6.09% 3.45% 3.7% 4.67% 4.44% 6.05% 1.6%
2025/04/25 5.36% 4.79% 7.24% 2.5% 3.54% 2.56% 4.27% 3.93% 5.9% 4.26%
2025/04/26 8.29% 4.61% 4.68% 0.15% 7.84% 5.36% 0.78% 5.41% 5.88% 5.35%
2025/04/27 9.24% 6.32% 1.3% 0.13% 4.61% 2.37% 0.14% 4.82% 6.6% 7.46%
2025/04/28 8.23% 6.35% 2.75% 4.44% 5.75% 3.94% 2.09% 3.75% 5.61% 2.77%
2025/04/29 7.87% 6.54% 3.29% 4.89% 4.64% 3.1% 3.85% 2.94% 5.67% 0.77%
2025/04/30 7.49% 6.72% 6.15% 5.07% 4.72% 4.16% 4.13% 3.61% 2.24% 0.96%

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In April 2025, seek.com.au’s PPC spend fluctuated, peaking at 9.84% on April 18. brighthr.com saw a steady rise, ending at 6.72%. goodstart.org.au’s spend was volatile, closing at 6.15%. Fairworkhelp.com.au’s spend was inconsistent, finishing at 5.07%. Myperfectresume.com maintained stability, ending at 4.72%. Resume-now.com showed moderate fluctuations, closing at 4.16%. Employmenthero.com experienced a significant spike on April 12, ending at 4.13%. Resume.co’s spend was steady, finishing at 3.61%. Mable.com.au’s spend varied, closing at 2.24%. Telushealth.com had a volatile month, ending at 0.96%.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 440
2025/04/02 428
2025/04/03 396
2025/04/04 402
2025/04/05 381
2025/04/06 404
2025/04/07 394
2025/04/08 404
2025/04/09 356
2025/04/10 348
2025/04/11 379
2025/04/12 358
2025/04/13 370
2025/04/14 370
2025/04/15 373
2025/04/16 361
2025/04/17 356
2025/04/18 347
2025/04/19 398
2025/04/20 387
2025/04/21 383
2025/04/22 404
2025/04/23 410
2025/04/24 419
2025/04/25 424
2025/04/26 392
2025/04/27 400
2025/04/28 398
2025/04/29 408
2025/04/30 395

Copyright © Adthena. All rights reserved.

April began with 440 advertisers, dipping to 347 mid-month. A recovery followed, ending at 395.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
seek.com.au 3.19%
brighthr.com 2.12%
mable.com.au 1.71%
telushealth.com 0.4%
wisdomwellbeing.com 0.35%
edgeearlylearning.com.au -0.24%
careseekers.com.au -0.75%
indeed.com -1.11%
absolutedomestics.com.au -1.58%
employmenthero.com -5.9%

Copyright © Adthena. All rights reserved.

Seek.com.au surged with a 3.19% click share increase, while Employmenthero.com faced a significant drop of 5.9%.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date seek.com.au employmenthero.com goodstart.org.au fairworkhelp.com.au myperfectresume.com resume-now.com minimasterminds.com.au mable.com.au telushealth.com indeed.com
2025/04/01 12.13% 7.12% 9.73% 2.75% 3.08% 2.63% 3.19% 3.09% 1.2% 3.52%
2025/04/02 12.89% 8.68% 10.05% 3.05% 3.44% 2.7% 4.52% 1.9% 0.49% 3.91%
2025/04/03 12.69% 8.01% 6.35% 4.26% 3.96% 3.22% 1.74% 4.85% 0.64% 3.92%
2025/04/04 12.86% 4.63% 5.19% 5.49% 3.37% 2.46% 0% 5.52% 2.15% 4.1%
2025/04/05 12.1% 7.93% 5.52% 0.07% 3.64% 3.02% 3.49% 5.84% 3.75% 4.45%
2025/04/06 14.03% 0.37% 4.32% 0.05% 3.24% 2.28% 2.71% 8.4% 2.06% 4.49%
2025/04/07 11.67% 5.89% 4.41% 5.67% 2.76% 2.27% 1.57% 5.73% 1.01% 3.36%
2025/04/08 12.77% 9.47% 2.74% 3.82% 3.19% 2.36% 5.55% 4.86% 0.46% 2.99%
2025/04/09 11.4% 11.32% 0.87% 3.12% 3.12% 2.42% 6.34% 3.27% 2.72% 4.07%
2025/04/10 11.24% 11.65% 5.54% 5.51% 2.71% 1.98% 1.6% 5.47% 0.96% 3.29%
2025/04/11 12.04% 17.31% 1.68% 0.77% 2.99% 2.37% 0% 5.46% 2.56% 2.32%
2025/04/12 10.72% 27.28% 2.56% 0.05% 2.37% 1.44% 5.47% 5.08% 2.56% 4.62%
2025/04/13 13.5% 2.32% 7.35% 0.06% 4.07% 2.95% 0% 8.88% 4.1% 5.66%
2025/04/14 12.61% 8% 2.05% 1.44% 2.39% 1.85% 0.63% 4.61% 3.85% 4.31%
2025/04/15 13.57% 14.61% 3.93% 2.15% 3% 1.79% 1.47% 3.41% 0.46% 4.24%
2025/04/16 13.41% 9.24% 5.65% 2.72% 2.91% 1.99% 1.13% 2.73% 1.2% 2.59%
2025/04/17 11.5% 13.34% 7.51% 0.61% 3.04% 2.01% 3.34% 4.08% 0.98% 4.7%
2025/04/18 20.98% 17.55% 0.34% 0.11% 3.74% 3.31% 1.13% 2.52% 6.01% 1.3%
2025/04/19 15.14% 7.39% 4.87% 0.04% 2.37% 2.17% 0.47% 6.88% 2.9% 2.94%
2025/04/20 10.54% 1.52% 10.34% 0.05% 3.9% 2.75% 4.11% 7.82% 3.68% 1.78%
2025/04/21 12.62% 7.18% 3.99% 0.05% 4.01% 2.88% 0% 5.08% 6.46% 3.26%
2025/04/22 14.6% 11.78% 2.78% 2.5% 3.52% 2.95% 0% 6.02% 1.12% 0.52%
2025/04/23 12.48% 10.89% 4.09% 2.7% 2.51% 1.75% 2.1% 5.95% 2.7% 0.78%
2025/04/24 13.27% 10.09% 0.46% 4.23% 2.39% 2.3% 2.94% 5.92% 1.31% 1.21%
2025/04/25 11.44% 10.12% 6.49% 2.11% 2.62% 1.85% 4.35% 6.29% 3.35% 0.59%
2025/04/26 18.13% 1.55% 2.65% 0.07% 5.53% 3.74% 1.92% 5.9% 4.11% 3.12%
2025/04/27 18.75% 0.43% 1.57% 0.06% 3.66% 2.17% 1.66% 6.94% 5.78% 0.43%
2025/04/28 17.37% 4.57% 2.67% 2.95% 4% 2.72% 4.17% 5.08% 1.96% 0.27%
2025/04/29 14.99% 8.66% 3.29% 3.36% 3.38% 2.13% 2.14% 4.54% 0.66% 0.17%
2025/04/30 14.51% 9.24% 5.9% 3.66% 3.45% 2.83% 2.14% 1.67% 0.67% 0.46%

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April saw seek.com.au’s impression share fluctuate, peaking mid-month. Employmenthero.com experienced a dramatic rise and fall, while goodstart.org.au remained low. Fairworkhelp.com.au and myperfectresume.com showed minor variations. Mable.com.au’s share decreased, and indeed.com ended with minimal presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Employment Hero https://www.employmenthero.com

    All-in-One Employment Platform — With Employment Hero, You Get Shortlists Of Talent Curated For Every Role In Your Business. Designed...

  2. 2
    Mable Support Worker | Independent Support Workers https://www.mable.com.au

    Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now. Be Your Own Boss & Receive Or Provide Support Based On Your Needs Via Our...

  3. 3
    Free Resume Builder https://www.myperfectresume.com

    AI-Powered Resume Perfection — AI-Powered Resumes That Get You Hired 33% Faster. Get a Perfect Resume Made in Minutes.

  4. 4
    SEEK - Seek For Employers https://talent.seek.com.au/find-candidates/easily

    Post your job ads and connect with candidates at Australia's most visited employment site. Find the right people for your business. Get expert hiring advice and post your ad on SEEK.

  5. 5
    Find Candidates Fast & Easy - Post To 200+ Job Boards https://get.workable.com

    From candidate review to final offer, Workable helps you efficiently secure top talent

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Employment Hero stands out with its all-in-one platform, offering curated talent shortlists. Mable emphasizes personalized support worker selection, while My Perfect Resume promises faster hiring with AI-driven resumes. SEEK connects employers with candidates on Australia’s top employment site, and Workable streamlines hiring across 200+ job boards.

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