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AUS Services Human Resources - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
seek.com.au 23.11
employmenthero.com 16.81
mable.com.au 13.46
absolutedomestics.com.au 5.02
brighthr.com 3.31
indeed.com 2.79
myperfectresume.com 2.09
busybees.edu.au 1.84
wisdomwellbeing.com 1.57
goodstart.org.au 1.44
others 28.56

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In the competitive landscape of Google PPC, Seek.com.au leads with a 23.11% click share, closely followed by EmploymentHero.com at 16.81%. Mable.com.au captures 13.46%, while ‘others’ collectively hold a significant 28.56%.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date mable.com.au myperfectresume.com busybees.edu.au seek.com.au resume-now.com brighthr.com resumegenius.com employsure.com.au fairworkhelp.com.au wisdomwellbeing.com
2025/05/01 3.85% 4.42% 1.18% 8.89% 3.58% 6.85% 2.69% 4.8% 8.52% 3.56%
2025/05/02 5.91% 4.32% 0% 7.3% 3.24% 6.05% 2.44% 2.63% 5.26% 3.58%
2025/05/03 7.49% 6.04% 1.64% 4.84% 3.37% 2.62% 3.75% 0.35% 0.32% 0%
2025/05/04 8.27% 5.41% 7.59% 5.91% 3.78% 6.51% 3.59% 0.31% 0.29% 0%
2025/05/05 7.13% 4.66% 1.87% 3.77% 3.09% 6.14% 2.85% 2.75% 1.22% 7.52%
2025/05/06 8.56% 4.44% 6.17% 5.59% 2.63% 4.54% 3.01% 4.29% 4.37% 5.2%
2025/05/07 6.54% 4.39% 3.61% 5.7% 2.79% 6.25% 2.21% 6% 2.72% 3.25%
2025/05/08 6.12% 4.35% 3.9% 5.53% 2.56% 6.65% 2.12% 3.66% 2.89% 6.07%
2025/05/09 6.65% 4.03% 4.68% 4.9% 2.03% 6.39% 2.88% 3.65% 3.26% 7.2%
2025/05/10 7.26% 4.83% 9.78% 4.17% 3.2% 5.6% 2.91% 0.25% 0.18% 0%
2025/05/11 7.33% 5.34% 4.46% 5.07% 3.52% 7% 3.33% 0.27% 0.19% 0%
2025/05/12 7.14% 5.43% 4.52% 4.5% 2.93% 7.94% 2.54% 4.77% 1.99% 8.14%
2025/05/13 6.11% 4.78% 6.01% 5.6% 2.34% 5.79% 2.84% 4.48% 2.92% 2.34%
2025/05/14 4.82% 4.6% 5.84% 4.67% 2.73% 4.19% 2.38% 5.02% 2.96% 3.4%
2025/05/15 6% 4.59% 7.12% 4.33% 2.57% 3.86% 2.29% 3.18% 5.89% 4.04%
2025/05/16 3.94% 4.53% 6.77% 3.45% 2.95% 4.13% 2.22% 1.02% 4.2% 9.35%
2025/05/17 7.28% 6.02% 3.47% 4.77% 2.79% 3.92% 2.86% 2.79% 0.26% 0%
2025/05/18 6.79% 6.15% 2.48% 5.17% 3.68% 3.65% 2.6% 0.84% 0.27% 0%
2025/05/19 5.1% 5.79% 4.17% 5.35% 3.07% 3.51% 3.56% 3.89% 0.71% 5.49%
2025/05/20 4.51% 4.82% 8.48% 4.57% 2.57% 3.03% 1.97% 2.96% 6.09% 4.87%
2025/05/21 5.26% 5.74% 6.46% 5.83% 2.5% 2.89% 3.43% 4.59% 2.23% 6.5%
2025/05/22 6.3% 4.86% 4.02% 4.5% 2.62% 4.2% 3.23% 4.26% 6.38% 3.23%
2025/05/23 5.67% 5.36% 1.53% 5.23% 3.26% 4.06% 3.22% 0.88% 7.99% 8.66%
2025/05/24 6.71% 5.96% 2.99% 5.9% 4.38% 3.99% 2.92% 4.04% 0.28% 0%
2025/05/25 7.84% 5.8% 1.78% 5.41% 4.19% 3% 3.87% 0.71% 0.28% 0%
2025/05/26 6.29% 6.4% 2.24% 5.59% 4.23% 3.5% 4.26% 3.19% 0.63% 9.38%
2025/05/27 5.85% 4.53% 5.12% 5.27% 3.22% 4.24% 2.24% 1.91% 4.57% 5.19%
2025/05/28 6.55% 5.41% 4.9% 4.04% 2.79% 2.97% 3.73% 2.1% 3.03% 5.9%
2025/05/29 5.84% 5.53% 3.31% 4.96% 3.68% 3.3% 3.32% 3.14% 7.14% 6.85%
2025/05/30 6.69% 6.16% 3.26% 5.84% 3.04% 2.97% 4.98% 3.93% 1.15% 12.04%
2025/05/31 8.84% 7.62% 6.82% 6.3% 4.52% 4.23% 4.2% 0.86% 0.7% 0%

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In May 2025, Wisdom Wellbeing’s PPC spend fluctuated, peaking at 12.04% on May 30. Mable.com.au maintained steady growth, ending at 8.84%. MyPerfectResume saw a gradual rise, closing at 7.62%. BusyBees had a volatile month, finishing at 6.82%. Seek.com.au showed consistent performance, ending at 6.3%. Resume-Now and BrightHR experienced moderate fluctuations, closing at 4.52% and 4.23%, respectively. Resumegenius.com and Employsure had varied trends, ending at 4.2% and 0.86%. Fairworkhelp.com.au had a dynamic month, closing at 0.7%.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 391
2025/05/02 378
2025/05/03 382
2025/05/04 407
2025/05/05 414
2025/05/06 408
2025/05/07 413
2025/05/08 421
2025/05/09 421
2025/05/10 415
2025/05/11 429
2025/05/12 432
2025/05/13 423
2025/05/14 433
2025/05/15 447
2025/05/16 457
2025/05/17 445
2025/05/18 447
2025/05/19 453
2025/05/20 447
2025/05/21 438
2025/05/22 446
2025/05/23 430
2025/05/24 415
2025/05/25 415
2025/05/26 422
2025/05/27 429
2025/05/28 419
2025/05/29 415
2025/05/30 402
2025/05/31 393

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 391, peaked at 457 mid-month, and concluded at 393, showing dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
seek.com.au 1.37%
absolutedomestics.com.au 1.17%
indeed.com 0.71%
brighthr.com 0.65%
remote.com 0.42%
telushealth.com -0.35%
goodstart.org.au -0.39%
busybees.edu.au -0.44%
mable.com.au -1.65%
employmenthero.com -4.82%

Copyright © Adthena. All rights reserved.

Seek.com.au and absolutedomestics.com.au lead with click share gains, while employmenthero.com faces the largest decline.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date seek.com.au indeed.com mable.com.au busybees.edu.au employmenthero.com myperfectresume.com brighthr.com resume-now.com goodstart.org.au wisdomwellbeing.com
2025/05/01 17.02% 1.36% 3.44% 0.97% 8.71% 3.15% 3.29% 2.37% 3.28% 2.53%
2025/05/02 13.64% 3.18% 5.54% 0% 12.43% 3.02% 2.79% 2.2% 1.24% 2.44%
2025/05/03 11.5% 2.49% 7.06% 1.75% 5.77% 3.46% 2.64% 2.36% 4.12% 0%
2025/05/04 12.89% 2.26% 8.58% 6.7% 0.03% 3.19% 4.04% 2.7% 4.15% 0%
2025/05/05 9.85% 3.25% 7.36% 1.4% 2.2% 2.9% 4.01% 2.2% 7.44% 4.02%
2025/05/06 12.37% 3.52% 8.52% 4.84% 8.81% 2.58% 3.04% 1.83% 3.82% 2.67%
2025/05/07 12.95% 3.71% 6.8% 3.13% 9.81% 2.68% 3.85% 2.06% 2.39% 1.8%
2025/05/08 12.53% 4.3% 6.3% 3.43% 5.15% 2.67% 4.29% 1.91% 2.08% 3.15%
2025/05/09 11.96% 4.12% 7.17% 4.27% 4.44% 2.63% 4.34% 1.69% 1.94% 3.84%
2025/05/10 10.45% 6.97% 7.12% 8.92% 3.04% 3.01% 3.43% 2.33% 2.75% 0%
2025/05/11 12.9% 7.74% 7.11% 4.32% 0.02% 3.21% 4.33% 2.55% 0.96% 0%
2025/05/12 10.98% 4.85% 6.98% 3.61% 5.98% 3.13% 4.64% 2.11% 0.92% 4.31%
2025/05/13 12.46% 5.25% 5.77% 4.91% 11.18% 2.81% 3.32% 1.76% 2.41% 1.18%
2025/05/14 10.98% 3.9% 4.49% 4.88% 6.07% 2.79% 2.67% 1.92% 3.1% 1.73%
2025/05/15 10.03% 2.97% 5.7% 6.16% 8.66% 2.79% 2.77% 1.93% 2.45% 2.13%
2025/05/16 8.66% 3.74% 3.84% 6.91% 5.59% 2.91% 2.93% 2.3% 5.23% 5.2%
2025/05/17 11.3% 3.95% 6.88% 3.49% 5.27% 3.36% 2.71% 2.05% 1.33% 0%
2025/05/18 11.54% 5.57% 6.35% 2.02% 0.01% 3.62% 3.04% 2.67% 3.92% 0%
2025/05/19 12.09% 2.44% 4.67% 3.66% 2.3% 3.51% 3.09% 2.31% 2.53% 3.11%
2025/05/20 11.7% 3.5% 4.06% 8.21% 2.36% 2.92% 2.74% 1.96% 1.07% 2.65%
2025/05/21 12.34% 4.17% 4.91% 6.09% 6.49% 3.33% 2.18% 1.87% 1.94% 3.25%
2025/05/22 10.47% 5.46% 6.43% 3.32% 4.6% 2.99% 3.37% 2.01% 0.37% 1.83%
2025/05/23 11.75% 6.13% 5.15% 1.73% 5.54% 3.27% 3.03% 2.45% 0.9% 4.79%
2025/05/24 12.76% 5.46% 6.11% 2.72% 2.43% 3.48% 3.44% 3.04% 0.01% 0%
2025/05/25 12.99% 6.08% 7.76% 1.93% 0.01% 3.29% 2.66% 2.84% 3.04% 0%
2025/05/26 14.2% 5.59% 5.71% 2.22% 3.89% 3.85% 3.05% 3.08% 3.25% 5.11%
2025/05/27 11.21% 5.25% 5.93% 4.26% 6.94% 2.57% 2.98% 2.18% 4.94% 2.66%
2025/05/28 9.45% 6.13% 6.58% 4.04% 3.82% 3.11% 3.71% 2.1% 4.5% 3.13%
2025/05/29 9.97% 4.95% 5.99% 2.69% 6.96% 3.35% 2.98% 2.75% 1.07% 3.81%
2025/05/30 11.21% 6% 6.36% 2.56% 7.42% 3.88% 2.8% 2.44% 0.78% 6.82%
2025/05/31 12.71% 8.25% 8.11% 4.69% 4.15% 3.96% 3.42% 2.89% 1.11% 0%

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In May 2025, seek.com.au started strong but saw fluctuations, ending at 12.71%. Indeed.com steadily rose, peaking at 8.25%. Mable.com.au showed a consistent climb, finishing at 8.11%. Wisdomwellbeing.com had a late surge, closing at 6.82%. Busybees.edu.au experienced ups and downs, ending at 4.69%. Employmenthero.com fluctuated, closing at 4.15%. Myperfectresume.com maintained stability, finishing at 3.96%. Brighthr.com had minor variations, ending at 3.42%. Resume-now.com showed slight growth, closing at 2.89%. Goodstart.org.au had a volatile month, finishing at 1.11%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Employment Hero https://www.employmenthero.com

    All-in-One Employment Platform — With Employment Hero, You Get Shortlists Of Talent Curated For Every Role In Your Business. Designed for Small & Medium Businesses To Be More Efficient, Compliant ...

  2. 2
    Contact Us Today https://www.fairworkhelp.com.au

    Employer Advice — Navigating Employee Management? Get Free Intital Advice from Peninsula. Call Our Experts. Empower...

  3. 3
    Mable Support Worker https://www.mable.com.au

    Independent Support Workers — Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now. Be...

  4. 4
    Free Resume Builder https://www.myperfectresume.com

    AI-Powered Resume Perfection — AI-Powered Resumes That Get You Hired 33% Faster. Get a Perfect Resume Made in Minutes.

  5. 5
    Seek For Employers https://talent.seek.com.au/find-candidates/easily

    SEEK — Post your job ads and connect with candidates at Australia's most visited employment site. Find the right people for your business. Get expert hiring advice and post your ad on SEEK.

Copyright © Adthena. All rights reserved.

Employment Hero offers an all-in-one platform for small and medium businesses, while Fair Work Help provides free initial employer advice. Mable connects users with independent support workers, My Perfect Resume uses AI for faster hiring, and SEEK is Australia’s top employment site for job ads.

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