AUS Services Human Resources - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Human Resources AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.7458386782
	79.2541613218

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	33
	67

33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	23%

Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
employmenthero.com	39.39
seek.com.au	19.89
mable.com.au	5
brighthr.com	3.72
absolutedomestics.com.au	3.63
indeed.com	1.89
myperfectresume.com	1.41
peninsulagrouplimited.com.au	1.2
resume-now.com	1.08
deel.com	1.03
others	21.76

employmenthero.com - 39.39%
seek.com.au - 19.89%
mable.com.au - 5%
brighthr.com - 3.72%
absolutedomestics.com.au - 3.63%
indeed.com - 1.89%
myperfectresume.com - 1.41%
peninsulagrouplimited.com.au - 1.2%
resume-now.com - 1.08%
deel.com - 1.03%
others - 21.76%

Employmenthero.com leads with 39.39% click share, followed by ‘others’ at 21.76%. Seek.com.au holds 19.89%, while Mable.com.au captures 5%. Brighthr.com and Absolutedomestics.com.au trail with 3.72% and 3.63%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	employmenthero.com	brighthr.com	peninsulagrouplimited.com.au	myperfectresume.com	seek.com.au	mable.com.au	deel.com	fairworkhelp.com.au	hibob.com	wisdomwellbeing.com
2026/01/01	30.35%	7.24%	1.8%	2.22%	5.28%	0.77%	0.38%	0.04%	7.67%	0%
2026/01/02	23.88%	5.16%	4.08%	2.41%	5.42%	0.9%	0.48%	3.73%	3.64%	4.69%
2026/01/03	22.1%	5.06%	1.58%	2.63%	5.95%	2.48%	0.62%	4.01%	5.63%	0%
2026/01/04	17.96%	6.17%	1.93%	3.98%	6.9%	3.1%	0.75%	3.64%	3.61%	0%
2026/01/05	17.19%	7.98%	3.26%	2.36%	7.43%	2.59%	0.58%	3.82%	4.97%	3.83%
2026/01/06	19.22%	4.9%	4.82%	2.95%	5.53%	1.76%	0.14%	3.7%	2.9%	3.83%
2026/01/07	24.33%	5.54%	3.71%	3.17%	6.12%	0.54%	0.41%	4.14%	5.08%	0.05%
2026/01/08	13.71%	6.77%	5.46%	3.67%	3.62%	3.97%	0.19%	4.18%	1.96%	4.81%
2026/01/09	6.93%	5.22%	3.13%	3.38%	5.4%	2.83%	6.77%	4.83%	3.47%	6.07%
2026/01/10	21.42%	6.87%	3.28%	3.37%	4.41%	4.45%	4.15%	0.68%	5.82%	0.07%
2026/01/11	16.51%	7.68%	4.53%	3.1%	4.86%	5.35%	8.43%	0.13%	4.3%	0.07%
2026/01/12	9.82%	5.63%	5.93%	3.46%	5.41%	3.1%	3.81%	5.92%	5.58%	6.72%
2026/01/13	11.29%	5.26%	2.44%	2.95%	5.54%	3.86%	3.32%	5.27%	2.93%	6.77%
2026/01/14	8.02%	6.98%	4.72%	3.17%	5.46%	3.84%	4.41%	1.6%	2.15%	7.33%
2026/01/15	9.06%	7.59%	4.84%	3.17%	6%	3.21%	8.22%	4.95%	1.43%	5.94%
2026/01/16	6.87%	5.18%	3.1%	3.35%	5.35%	2.78%	6.71%	4.78%	3.44%	6.01%
2026/01/17	25.01%	7.1%	5.56%	3.06%	6.42%	2.33%	10.99%	1.12%	3.56%	0.09%
2026/01/18	16.72%	7.77%	5.01%	2.72%	5.26%	3.39%	7.94%	0.12%	4.31%	0.07%
2026/01/19	13.67%	8.03%	5.22%	3.36%	3.82%	3.44%	5.38%	4.89%	3.21%	4.38%
2026/01/20	9.49%	6.32%	4.45%	2.82%	5.17%	3.65%	7.63%	5.72%	1.86%	5.18%
2026/01/21	14.04%	6.09%	6.37%	3.18%	5.47%	2.99%	0.38%	2.61%	2.03%	3.4%
2026/01/22	19.98%	7.42%	5.69%	4.13%	5.77%	4%	0.43%	1.13%	1.62%	5.87%
2026/01/23	14.95%	6.83%	4.62%	2.53%	5.79%	3.07%	0.48%	7.48%	2.43%	5.86%
2026/01/24	27.76%	7.57%	4.94%	3.48%	4.99%	2.88%	0.23%	2.47%	0.19%	0.11%
2026/01/25	27.25%	5.22%	6.83%	3.48%	5.09%	3.19%	0.16%	0.08%	0.09%	0.09%
2026/01/26	19.43%	7.41%	4.08%	3.46%	4.07%	2.65%	0.43%	2.06%	0.13%	1.25%
2026/01/27	21.45%	8.39%	5.5%	3.11%	4.45%	3.51%	0.22%	2.24%	1.76%	1.63%
2026/01/28	18.12%	9.48%	4.91%	3.21%	6.99%	4.63%	2.55%	4.27%	1.55%	4.22%
2026/01/29	20.37%	6.25%	4.57%	3.47%	6.5%	4.1%	1.4%	2.73%	1.03%	4.69%
2026/01/30	12.53%	11.06%	8.94%	2.9%	5.72%	2.88%	1.25%	0.29%	2.41%	7.35%
2026/01/31	28.5%	9.45%	5.53%	4.09%	3.76%	3.11%	0.82%	0.63%	0.15%	0.14%

employmenthero.com
brighthr.com
peninsulagrouplimited.com.au
myperfectresume.com
seek.com.au
mable.com.au
deel.com
fairworkhelp.com.au
hibob.com
wisdomwellbeing.com

Employmenthero.com started January strong with a 30.35% share, fluctuating throughout the month, and ending at 28.5%. Brighthr.com maintained a steady presence, peaking at 11.06% on January 30. Peninsulagrouplimited.com.au saw a gradual increase, closing at 5.53%. Myperfectresume.com showed consistent growth, finishing at 4.09%. Seek.com.au experienced ups and downs, ending at 3.76%. Mable.com.au had a stable month, closing at 3.11%. Deel.com had a significant spike mid-month, but ended at 0.82%. Fairworkhelp.com.au fluctuated, closing at 0.63%. Hibob.com saw a decline, finishing at 0.15%. Wisdomwellbeing.com had sporadic peaks, ending at 0.14%.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	335
2026/01/02	339
2026/01/03	345
2026/01/04	340
2026/01/05	367
2026/01/06	352
2026/01/07	329
2026/01/08	340
2026/01/09	333
2026/01/10	339
2026/01/11	337
2026/01/12	357
2026/01/13	341
2026/01/14	324
2026/01/15	338
2026/01/16	333
2026/01/17	334
2026/01/18	321
2026/01/19	328
2026/01/20	341
2026/01/21	334
2026/01/22	342
2026/01/23	341
2026/01/24	336
2026/01/25	344
2026/01/26	365
2026/01/27	365
2026/01/28	351
2026/01/29	338
2026/01/30	330
2026/01/31	338

January saw fluctuating advertiser numbers, peaking at 367 on the 5th. The month concluded with 338 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
employmenthero.com	1.6%
brighthr.com	0.63%
peninsulagrouplimited.com.au	0.46%
ku.com.au	0.45%
generation.org	0.39%
intercaretraining.edu.au	-0.26%
usemultiplier.com	-0.34%
hibob.com	-0.57%
deel.com	-0.82%
seek.com.au	-1.7%

Employmenthero.com surged with a 1.60 increase, while seek.com.au dropped by 1.70. Brighthr.com gained 0.63, and deel.com fell by 0.82.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	employmenthero.com	brighthr.com	seek.com.au	peninsulagrouplimited.com.au	mable.com.au	indeed.com	fairworkhelp.com.au	deel.com	hibob.com	foundu.com.au
2026/01/01	21.43%	6.19%	12.12%	1.67%	0.89%	3.32%	0.03%	0.19%	9.28%	1.95%
2026/01/02	23.68%	3.47%	10.73%	3.24%	1.4%	3.09%	2.59%	0.21%	5.74%	0.82%
2026/01/03	21.13%	4.04%	10.78%	1.46%	3.08%	2.51%	2.71%	0.22%	10.87%	0%
2026/01/04	17.41%	4.7%	13.61%	1.03%	4.05%	2.65%	2.47%	0.22%	5.9%	0%
2026/01/05	15.95%	8.2%	12.32%	2.4%	2.31%	1.55%	2.61%	0.19%	8.28%	1.58%
2026/01/06	18.98%	3.42%	10.1%	3.87%	1.79%	2.3%	2.61%	0.05%	4.39%	3.27%
2026/01/07	22.91%	4.82%	12.16%	3.24%	0.47%	1.62%	2.89%	0.13%	8.99%	0%
2026/01/08	13.9%	4.65%	7.69%	3.54%	6.03%	3.21%	3.26%	0.1%	2.75%	3.21%
2026/01/09	6.76%	4%	8.09%	2.28%	3.54%	2.59%	3.33%	7.84%	5.8%	6.76%
2026/01/10	21.05%	4.21%	7.48%	2.28%	5.98%	3.49%	0.57%	4.5%	8.99%	0%
2026/01/11	14.75%	6.33%	8.24%	3.78%	6.84%	3.32%	0.09%	10.06%	8.27%	0%
2026/01/12	9.79%	3.49%	9.41%	4.73%	3.89%	1.62%	4.51%	4.5%	11.67%	4.36%
2026/01/13	11.36%	3.62%	9.77%	1.39%	4.82%	2.28%	3.77%	3.93%	5.25%	1.89%
2026/01/14	7.45%	5.16%	10.1%	4.64%	5.34%	2.6%	1.63%	5.68%	1.47%	0%
2026/01/15	10.41%	6.12%	8.55%	3.43%	4.47%	2.49%	3.74%	10.28%	0.93%	5.05%
2026/01/16	6.77%	4%	8.08%	2.28%	3.54%	2.6%	3.34%	7.85%	5.8%	6.77%
2026/01/17	22.3%	6.01%	9.26%	4.13%	2.45%	2.18%	0.8%	13.38%	4.7%	0%
2026/01/18	14.15%	6.78%	8.54%	5.06%	3.41%	2.59%	0.09%	10%	7.22%	0%
2026/01/19	12.07%	7.2%	7.27%	3.86%	3.96%	2.27%	3.53%	6.57%	5.44%	9.7%
2026/01/20	8.52%	4.66%	9.86%	3.16%	4.16%	2.45%	4.61%	9.85%	2.14%	0%
2026/01/21	13.46%	4.39%	9.97%	5.26%	3.13%	1.58%	1.91%	0.22%	2.43%	9.25%
2026/01/22	18.74%	6.72%	10.53%	6.02%	5.24%	2.51%	1.06%	0.34%	1.03%	2.26%
2026/01/23	15.19%	5.64%	10.16%	3.69%	3.89%	1.89%	5.57%	0.44%	1.77%	2.11%
2026/01/24	26.93%	7.2%	10.23%	3.72%	4.12%	1.49%	1.88%	0.13%	0.12%	0%
2026/01/25	25.24%	3.55%	9.58%	6.52%	4.44%	2.99%	0.08%	0.08%	0.04%	0%
2026/01/26	18.87%	6.98%	7.49%	2.94%	3.93%	1.53%	1.52%	0.19%	0.1%	4.54%
2026/01/27	20.56%	8.51%	8.08%	4.65%	4.68%	1.66%	1.73%	0.09%	1.15%	1%
2026/01/28	18.93%	8.02%	11.91%	3.71%	5%	1.88%	3.18%	2.36%	1.09%	2.39%
2026/01/29	22.89%	5.32%	10.29%	3.38%	4.15%	1.96%	2.14%	0.93%	0.72%	5.12%
2026/01/30	12.18%	10.39%	12.2%	8.49%	2.79%	1.77%	0.42%	0.65%	1.74%	0.01%
2026/01/31	27.92%	8.43%	8.39%	4.48%	2.65%	2.62%	0.59%	0.35%	0.14%	0.01%

employmenthero.com
brighthr.com
seek.com.au
peninsulagrouplimited.com.au
mable.com.au
indeed.com
fairworkhelp.com.au
deel.com
hibob.com
foundu.com.au

Employmenthero.com started strong, fluctuated, and ended January with a peak at 27.92%. Brighthr.com saw a steady rise, closing at 8.43%. Seek.com.au maintained stability, finishing at 8.39%. Peninsulagrouplimited.com.au showed growth, ending at 4.48%. Mable.com.au had ups and downs, closing at 2.65%. Indeed.com remained consistent, ending at 2.62%. Fairworkhelp.com.au fluctuated, finishing at 0.59%. Deel.com spiked mid-month, closing at 0.35%. Hibob.com had a volatile month, ending at 0.14%. Foundu.com.au had sporadic activity, closing at 0.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources - Last month

1
Payroll, HR, EOR & Compliance https://www.deel.com › book-demo
All-In-One Global HR Platform — Deel tailors every aspect automatically based on laws specific to every country and worker. Deel is...
2
Employment Hero® https://try.employmenthero.com
Employment Hero® Official Site — HR, Payroll, Hiring And Benefits On One HRIS, So Teams Stay Compliant And Move Faster! Unify Employee Data, Automate Workflows And Get Clear People Insights Across Teams. Benefits & Perks.
3
Australia's Leading Platform | From $3.25 Per Employee/Week https://www.foundu.com.au › workforce › management
Get Your Processes Ready For The New Financial Year - Trusted By Top Australian Businesses
4
The Complete HR Solution | HiBob Is So Much Better https://www.hibob.com
Simplify HR, engage your people, and scale with a platform built for growth. Advanced Reports...
5
Disability Support Worker Jobs https://www.seek.com.au/
Your next job is waiting — Job recommendations, tailored to you. Every. Single. Time. The right jobs for you on SEEK. Looking to make your next move? We'll show you the right jobs for you on SEEK. Most jobs placed in AU.

In the competitive landscape of HR and payroll solutions, Deel stands out with its global compliance focus, tailoring services to specific laws. Employment Hero® emphasizes unified data and workflow automation, enhancing team efficiency. FoundU targets Australian businesses with cost-effective solutions, while HiBob offers growth-oriented HR simplification. SEEK connects job seekers with personalized opportunities, ensuring the right fit every time.

Frequently Asked Questions

Why is the AUS Services Human Resources January 2026 Report useful and how should I use it?

Why is the AUS Services Human Resources January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Human Resources January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Human Resources January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Human Resources January 2026 Report?

The AUS Services Human Resources January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Human Resources January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Human Resources January 2026 Report for?

The AUS Services Human Resources January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Services Human Resources - PPC Market Share Analysis January 2026