AUS Services Human Resources - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Human Resources AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.083841945
	79.916158055

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	24%

Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
employmenthero.com	40.41
seek.com.au	27.76
mable.com.au	5.46
absolutedomestics.com.au	2.31
indeed.com	1.83
brighthr.com	1.57
bamboohr.com	0.98
myperfectresume.com	0.94
usemultiplier.com	0.79
workable.com	0.77
others	17.18

employmenthero.com - 40.41%
seek.com.au - 27.76%
mable.com.au - 5.46%
absolutedomestics.com.au - 2.31%
indeed.com - 1.83%
brighthr.com - 1.57%
bamboohr.com - 0.98%
myperfectresume.com - 0.94%
usemultiplier.com - 0.79%
workable.com - 0.77%
others - 17.18%

Employmenthero.com leads with 40.41% click share, followed by seek.com.au at 27.76%. Mable.com.au holds 5.46%, while others collectively capture 17.18%.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	employmenthero.com	seek.com.au	hibob.com	brighthr.com	peninsulagrouplimited.com.au	myperfectresume.com	resume-now.com	bamboohr.com	ku.com.au	mable.com.au
2025/12/01	25.32%	8.19%	5.09%	1.39%	2.13%	2.99%	2.81%	2.99%	0.69%	4.56%
2025/12/02	29.61%	7.37%	1.49%	1.2%	3.28%	2.6%	2.11%	5.22%	0%	4.3%
2025/12/03	27.76%	9.53%	1.99%	1.77%	2.88%	3.56%	2.93%	4.15%	0.77%	3.94%
2025/12/04	26.88%	9.57%	3.56%	1.31%	4.61%	2.66%	2.39%	1.51%	4.08%	2.74%
2025/12/05	31.32%	7.05%	2.56%	3.33%	3.72%	2.63%	2.84%	5.62%	0%	3%
2025/12/06	21.77%	8.5%	4.42%	4.74%	1.58%	3.41%	2.98%	5.17%	1.94%	3.9%
2025/12/07	15.71%	8.24%	11.18%	2.6%	1.5%	2.86%	3.38%	1.49%	7.15%	5.33%
2025/12/08	22.5%	8.7%	4.63%	1.93%	1.91%	3.01%	3.1%	2.94%	1.17%	3.97%
2025/12/09	32.23%	6.08%	0.87%	3.56%	1.89%	2.58%	2.56%	1.74%	2.37%	2.8%
2025/12/10	26.27%	7.61%	0.8%	3.18%	2.92%	2.44%	2.65%	8.48%	0.85%	2.97%
2025/12/11	31.32%	6.24%	5.55%	2.38%	2.52%	2.3%	2.54%	5.86%	0%	2.61%
2025/12/12	33.04%	6.22%	3.07%	2.36%	4.13%	2.59%	1.94%	4.05%	4.85%	2.52%
2025/12/13	19.43%	9.37%	5.11%	3.33%	2.75%	2.28%	2.06%	1.74%	4.89%	4.88%
2025/12/14	5.74%	10.54%	7.27%	7.78%	6.18%	3.44%	4.1%	3.03%	0.99%	6.27%
2025/12/15	19.02%	8.07%	3.36%	4.73%	3.42%	2.82%	2.41%	3.42%	2.17%	4.69%
2025/12/16	24.61%	8.62%	0.3%	5.53%	4.42%	2.09%	1.34%	2.94%	1.71%	2.84%
2025/12/17	27.9%	7.87%	0.05%	5.28%	4.99%	2.28%	1.97%	4.18%	0%	2.86%
2025/12/18	25.14%	9.3%	0.04%	5.45%	2.98%	1.91%	1.36%	4.01%	3.89%	3.38%
2025/12/19	14.68%	8.32%	0.07%	6.44%	4.1%	2.58%	1.51%	4.01%	0.67%	2.51%
2025/12/20	25.24%	8.74%	4.65%	7.33%	6.37%	2.35%	2.12%	2.83%	1.83%	3.28%
2025/12/21	20.08%	8.19%	5.57%	8.88%	2.55%	2.25%	2.31%	7.64%	2.12%	3.06%
2025/12/22	22.34%	7.41%	2.67%	8.71%	4.78%	2.26%	2.45%	6.07%	0.91%	3.24%
2025/12/23	26.81%	7.79%	3.29%	8.67%	4.35%	2.18%	2.51%	2.62%	2.44%	1.32%
2025/12/24	24.87%	6.65%	3.34%	7.34%	2.01%	1.93%	2%	3.96%	0.81%	1.38%
2025/12/25	29.39%	9.06%	1.96%	6.8%	0.27%	2.46%	2.54%	1.11%	0.93%	0.88%
2025/12/26	23.96%	8.72%	3.75%	6.8%	1.21%	2.36%	3.12%	0.79%	1.7%	2.78%
2025/12/27	26.58%	8.3%	3.71%	6.52%	0.16%	2.54%	2.39%	2.68%	6.81%	1.1%
2025/12/28	22.3%	9.35%	6.19%	7.61%	0.12%	2.04%	2.12%	0.87%	2.35%	1.54%
2025/12/29	27.71%	7.51%	1.85%	4.92%	4.64%	2.07%	1.95%	1.63%	2.59%	0.98%
2025/12/30	27.63%	9.05%	3.35%	4.16%	4.5%	1.77%	1.53%	1.31%	0.17%	0.56%
2025/12/31	28.24%	8.95%	6.52%	5.03%	3.4%	2.18%	2%	1.14%	0.47%	0.44%

employmenthero.com
seek.com.au
hibob.com
brighthr.com
peninsulagrouplimited.com.au
myperfectresume.com
resume-now.com
bamboohr.com
ku.com.au
mable.com.au

Employmenthero.com led December with fluctuating spend, peaking mid-month. Seek.com.au maintained steady growth, while Hibob.com saw a mid-month dip. Brighthr.com and Peninsulagrouplimited.com.au showed consistent increases. The month concluded with Employmenthero.com dominating.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	349
2025/12/02	347
2025/12/03	353
2025/12/04	346
2025/12/05	360
2025/12/06	345
2025/12/07	358
2025/12/08	368
2025/12/09	357
2025/12/10	366
2025/12/11	361
2025/12/12	364
2025/12/13	371
2025/12/14	319
2025/12/15	376
2025/12/16	359
2025/12/17	362
2025/12/18	335
2025/12/19	336
2025/12/20	346
2025/12/21	352
2025/12/22	363
2025/12/23	346
2025/12/24	348
2025/12/25	336
2025/12/26	334
2025/12/27	331
2025/12/28	328
2025/12/29	348
2025/12/30	343
2025/12/31	329

Advertisers fluctuated throughout December, peaking at 376 on the 15th. The month concluded with a decline, ending at 329.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
seek.com.au	1.97%
brighthr.com	1.79%
indeed.com	0.64%
workable.com	0.51%
usemultiplier.com	0.47%
greenhouse.com	-0.2%
minimasterminds.com.au	-0.23%
wisdomwellbeing.com	-0.26%
careseekers.com.au	-0.3%
mable.com.au	-4.75%

Seek.com.au and Brighthr.com lead with click share gains, while Mable.com.au faces the largest decline.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	employmenthero.com	seek.com.au	hibob.com	indeed.com	brighthr.com	usemultiplier.com	peninsulagrouplimited.com.au	bamboohr.com	mable.com.au	foundu.com.au
2025/12/01	19.17%	11.07%	5.02%	2.31%	1%	0%	1.25%	3.39%	6.57%	11.4%
2025/12/02	20.93%	12.41%	1.24%	3.11%	0.68%	0.3%	2.31%	6.58%	6.34%	5.98%
2025/12/03	18.32%	15.3%	2.08%	2.5%	0.91%	0.96%	1.9%	5.18%	6.2%	4.07%
2025/12/04	18.9%	14.57%	4.38%	3.52%	0.65%	0.63%	3.46%	1.65%	4.88%	4.11%
2025/12/05	21.27%	12.02%	3.07%	3.2%	3.27%	0.25%	3.18%	6.75%	4.91%	0.01%
2025/12/06	15.2%	14.72%	4.15%	3.7%	4.96%	3.21%	1.12%	5.32%	5.97%	0%
2025/12/07	10.16%	14.15%	12.07%	4.57%	1.52%	3.94%	1.06%	1.16%	7.54%	0%
2025/12/08	14.28%	14.39%	5.58%	2.74%	0.89%	1.86%	1.16%	2.49%	5.87%	7.14%
2025/12/09	23.64%	11.34%	1.03%	2.27%	4.25%	0.24%	1.08%	2.05%	4.84%	1.03%
2025/12/10	18.84%	13.42%	0.89%	2.83%	1.55%	3.28%	2.13%	8.9%	4.5%	3.14%
2025/12/11	21.67%	12.24%	6.48%	2.74%	1.36%	1.2%	1.82%	7.16%	4.01%	2.89%
2025/12/12	23.02%	12.31%	3.09%	2.71%	1.24%	0.97%	3.26%	4.8%	4.55%	4.45%
2025/12/13	12.47%	15.73%	5.3%	4.01%	2.2%	5.33%	2.19%	1.37%	6.44%	2.33%
2025/12/14	3.12%	18.49%	7.16%	5.58%	4.23%	1.95%	4.4%	2.1%	7.64%	0%
2025/12/15	12.33%	13.62%	4.03%	2.73%	2.72%	3.26%	2.12%	2.9%	5.99%	6.92%
2025/12/16	16.21%	13.75%	0.15%	4.82%	4.34%	1.91%	3.23%	3.38%	3.89%	6.76%
2025/12/17	18.41%	12.18%	0.03%	3.72%	4.87%	1.86%	3.69%	4.98%	3.8%	9.49%
2025/12/18	15.77%	14.26%	0.01%	4.68%	5.36%	2.66%	3.06%	5.04%	4.08%	8.74%
2025/12/19	8.96%	12.96%	0.04%	4.79%	5.05%	7.13%	3.48%	4.64%	3.19%	3.26%
2025/12/20	16.64%	14.23%	5.24%	4.63%	4.97%	2.08%	5.67%	3.41%	3.53%	0%
2025/12/21	12.71%	14.09%	5.72%	3.72%	7.61%	1.65%	2.36%	9.43%	3.92%	0%
2025/12/22	13.97%	11.75%	2.94%	4.01%	8.7%	2.9%	4.07%	7.56%	3.59%	3.99%
2025/12/23	19.14%	13.41%	4.57%	4.59%	5.22%	3.4%	3.98%	2.91%	2.02%	1.47%
2025/12/24	17.58%	12.46%	4.16%	3.72%	4.55%	2.22%	1.64%	4.15%	1.88%	3.04%
2025/12/25	19.14%	14.46%	1.7%	6.82%	5.2%	1.83%	0.41%	1.62%	1.04%	8.78%
2025/12/26	14.96%	13.69%	3.66%	5.75%	4.98%	2.21%	1.14%	1.24%	4.29%	3.91%
2025/12/27	17.61%	12.73%	4.18%	5.68%	6.58%	5.13%	0.17%	3.27%	1.65%	0%
2025/12/28	14.01%	13.95%	6.39%	5.54%	7.5%	4.1%	0.05%	1.02%	1.93%	0%
2025/12/29	17.57%	11.85%	1.38%	6.37%	3.08%	4.39%	3.77%	2.65%	0.73%	6.68%
2025/12/30	18.54%	14.33%	3.16%	5.96%	2.73%	4.2%	3.35%	1.54%	0.7%	2.61%
2025/12/31	18.05%	14.6%	7.06%	5.34%	3.92%	3.59%	2.89%	1.53%	0.39%	0%

employmenthero.com
seek.com.au
hibob.com
indeed.com
brighthr.com
usemultiplier.com
peninsulagrouplimited.com.au
bamboohr.com
mable.com.au
foundu.com.au

Employmenthero.com led December with fluctuating impressions, peaking at 23.64% on the 9th. Seek.com.au maintained a steady presence, while hibob.com saw a mid-month dip. Indeed.com and brighthr.com showed consistent growth, ending the month strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources - Last month

1
Employment Hero Payroll | Employment Hero HRIS https://www.employmenthero.com › employment › hero
Manage HR, Payroll, Hiring, and Employee Experience from a single, secure platform. Trusted by over 300K+ customers globally for smarter people management. ATO Certified. Compliant & Secure.
2
Australia's Leading Platform | From $3.25 Per Employee/Week https://www.foundu.com.au
Get Your Processes Ready For The New Financial Year - Trusted By Top Australian Businesses
3
The Complete HR Solution https://www.hibob.com
HiBob Is So Much Better — Advanced Reports, Time Management, Performance & Benefits. Schedule a Free Demo. Solving...
4
Mable Support Worker https://www.mable.com.au
Independent Support Workers — Be Your Own Boss & Receive Or Provide Support Based On Your Needs Via Our Online Platform. Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now.
5
Disability Support Worker Jobs https://www.seek.com.au/
Your next job is waiting — Job recommendations, tailored to you. Every. Single. Time. The right jobs for you on SEEK. Looking to make your next move? We'll show you the right jobs for you on SEEK. Most jobs placed in AU.

In the competitive landscape of HR and support services, Employment Hero stands out with its comprehensive, secure platform trusted by over 300,000 customers. FoundU offers cost-effective solutions for Australian businesses, while HiBob emphasizes advanced reporting and performance management. Mable empowers individuals to choose support workers based on personal preferences, and SEEK tailors job recommendations, ensuring the right fit every time.

Frequently Asked Questions

Why is the AUS Services Human Resources December 2025 Report useful and how should I use it?

Why is the AUS Services Human Resources December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Human Resources December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Human Resources December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Human Resources December 2025 Report?

The AUS Services Human Resources December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Human Resources December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Human Resources December 2025 Report for?

The AUS Services Human Resources December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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AUS Services Human Resources - PPC Market Share Analysis December 2025