AUS Services Marketing and Digital Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – AUS

Google AI Overview visibility for Services Marketing and Digital Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.7907454457
71.2092545543
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 9
91
9%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 7%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 30.02
ads.google.com 21.37
mailchimp.com 10.3
fiverr.com 7.22
easysigns.com.au 4.74
design.com 3.94
printonline.au 1.93
snapfish.com.au 1.87
fastprinting.com.au 0.98
activecampaign.com 0.93
others 16.7
  • vistaprint.com.au - 30.02%
  • ads.google.com - 21.37%
  • mailchimp.com - 10.3%
  • fiverr.com - 7.22%
  • easysigns.com.au - 4.74%
  • design.com - 3.94%
  • printonline.au - 1.93%
  • snapfish.com.au - 1.87%
  • fastprinting.com.au - 0.98%
  • activecampaign.com - 0.93%
  • others - 16.7%

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In the PPC landscape, Vistaprint dominates with 30.02% click share, followed by Google Ads at 21.37%. Others collectively hold 16.7%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ads.google.com vistaprint.com.au mailchimp.com easysigns.com.au wix.com printonline.au design.com fiverr.com upwork.com onlinemarketinggurus.com.au
2026/08/01 25.15% 6.68% 0% 1.11% 2.43% 3.48% 4.24% 5.12% 3.24% 3.18%
2026/08/02 30.1% 6.46% 0% 0.47% 4.24% 2.46% 3.18% 6.16% 4.58% 2.07%
2026/08/03 32.27% 6.56% 0% 1.83% 1.37% 3.01% 3.77% 5.19% 3.62% 3.05%
2026/08/04 22.96% 7.9% 2.04% 0.65% 2.56% 3.43% 3.18% 4.27% 3.69% 3.07%
2026/08/05 22.16% 6.97% 5.99% 1.98% 3.97% 0.65% 3.94% 7.29% 3.16% 3.14%
2026/08/06 29.05% 6.82% 1.24% 2.82% 1.29% 2.47% 3.53% 5.14% 1.63% 5.18%
2026/08/07 41.13% 4.67% 3.17% 1.17% 2.8% 1.31% 3.46% 6.97% 1.49% 2.13%
2026/08/08 41.16% 6.24% 5.46% 4.44% 3.91% 0.52% 3.34% 2.06% 1.94% 2.8%
2026/08/09 32.95% 7.92% 4.88% 1.5% 2.67% 2.38% 3.05% 9.92% 1.31% 3.69%
2026/08/10 29.72% 9.52% 6.22% 1.91% 1.14% 3.74% 3.74% 5.07% 0.59% 3.39%
2026/08/11 35.02% 8.69% 4.01% 1.21% 1.39% 2.1% 3.96% 7.1% 0.94% 1.38%
2026/08/12 37.99% 9.03% 3.34% 4.17% 1.89% 1.06% 2.1% 4.92% 0.57% 0.92%
2026/08/13 38.97% 8.33% 4.31% 4.91% 1.28% 0.46% 3.45% 3.45% 0.11% 1.04%
2026/08/14 38.94% 8.52% 4.81% 4.24% 0.63% 0.65% 2.95% 6.75% 0.75% 2.06%
2026/08/15 37.39% 5.88% 7.95% 3.57% 0.97% 1.65% 2.85% 2.39% 1.24% 1.69%
2026/08/16 39.06% 8.46% 3.83% 3.94% 0.38% 2.37% 3.41% 3.42% 1.62% 0.63%
2026/08/17 41.55% 7.18% 3.3% 2.91% 0.46% 0.4% 3.63% 3.06% 0.47% 1.79%
2026/08/18 48.27% 5.09% 4.83% 3.21% 0.8% 0.29% 3.69% 3.73% 0.24% 3.02%
2026/08/19 42.11% 6.37% 2.31% 4.48% 0.63% 0.4% 3.69% 3.76% 0.84% 1.36%
2026/08/20 40.84% 6.63% 5.32% 2.78% 0.73% 3.26% 2.72% 3.29% 0.54% 2.31%
2026/08/21 37.5% 7.61% 5.69% 3.93% 0.5% 2.48% 2.83% 3.51% 1.14% 2.02%
2026/08/22 36.8% 6.21% 5.57% 3.27% 0.19% 2% 2.53% 2.74% 1.47% 2.3%
2026/08/23 38.33% 7.29% 4.05% 3.97% 0.32% 2.18% 2.85% 4.42% 3.25% 0.58%
2026/08/24 37.15% 7.26% 5.45% 3.69% 0.8% 1.47% 2.22% 0.84% 1.66% 5.11%
2026/08/25 37.11% 7.01% 8.94% 4.32% 1.69% 2.43% 3.23% 1.92% 1.22% 2.99%
2026/08/26 39.8% 10.42% 3.61% 5.03% 0.69% 3.44% 2.47% 5.11% 0.31% 0.4%
2026/08/27 39.17% 7.73% 5.38% 5.97% 1.56% 1.05% 3.31% 3.01% 0.43% 0.95%
2026/08/28 40.78% 10.1% 4.29% 7.83% 1.8% 3.67% 2.54% 3.37% 0.61% 0.48%
2026/08/29 38.77% 9.68% 4.12% 2.57% 1.64% 4.16% 2.91% 1.41% 0.09% 0.71%
2026/08/30 33.94% 11.19% 4.92% 2.83% 0.1% 3.17% 1.76% 3% 2.3% 1.87%
2026/08/31 41.11% 10.36% 4.34% 3.35% 3.2% 3.16% 2.25% 1.23% 1.1% 0.63%
  • ads.google.com
  • vistaprint.com.au
  • mailchimp.com
  • easysigns.com.au
  • wix.com
  • printonline.au
  • design.com
  • fiverr.com
  • upwork.com
  • onlinemarketinggurus.com.au

Copyright © Adthena. All rights reserved.

August 2026 saw dynamic shifts in PPC spend. Google Ads peaked mid-month at 48.27%, while Vistaprint surged to 11.19% by month’s end. Mailchimp and Easy Signs showed fluctuations, with Mailchimp peaking at 8.94% and Easy Signs at 7.83%. Wix and Print Online had modest gains, while Fiverr and Upwork experienced declines. Overall, the month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 381
2026/08/02 381
2026/08/03 378
2026/08/04 371
2026/08/05 295
2026/08/06 302
2026/08/07 287
2026/08/08 262
2026/08/09 268
2026/08/10 287
2026/08/11 310
2026/08/12 296
2026/08/13 279
2026/08/14 259
2026/08/15 252
2026/08/16 254
2026/08/17 246
2026/08/18 235
2026/08/19 225
2026/08/20 228
2026/08/21 234
2026/08/22 229
2026/08/23 230
2026/08/24 240
2026/08/25 232
2026/08/26 221
2026/08/27 222
2026/08/28 217
2026/08/29 212
2026/08/30 218
2026/08/31 241

Copyright © Adthena. All rights reserved.

August began with 381 advertisers, peaking early, then steadily declined to 241 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ads.google.com 2.85%
mailchimp.com 2.11%
vistaprint.com.au 0.85%
easysigns.com.au 0.62%
printonline.au 0.48%
bannerbuzz.com.au -0.31%
fastprinting.com.au -0.44%
google.com -0.46%
design.com -0.9%
fiverr.com -3.43%

Copyright © Adthena. All rights reserved.

Mailchimp.com and ads.google.com surged in click share, while fiverr.com experienced the largest decline.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ads.google.com vistaprint.com.au mailchimp.com printonline.au snapfish.com.au design.com easysigns.com.au braze.com fiverr.com upwork.com
2026/08/01 19.07% 14.16% 0% 4.15% 4.72% 5.05% 1.17% 4.17% 4.59% 3.88%
2026/08/02 18.62% 14.32% 0% 2.82% 4.1% 4.03% 0.6% 3.95% 5.49% 5.83%
2026/08/03 21.84% 15.75% 0% 2.86% 3.02% 5.45% 3.15% 1.59% 4.92% 4.45%
2026/08/04 16.65% 16.33% 2.52% 3.38% 3.37% 3.92% 1.69% 2.01% 4.6% 3.87%
2026/08/05 13.85% 16.06% 6.19% 1.09% 3.55% 4.3% 3.82% 5.59% 7.41% 4.02%
2026/08/06 17.4% 16.11% 1.25% 3.29% 4.36% 3.6% 3.07% 2.97% 5.41% 2.38%
2026/08/07 27.74% 12.37% 3.44% 1.61% 4.04% 4.25% 2.94% 4.36% 7.46% 1.55%
2026/08/08 30.6% 17.12% 6.34% 0.82% 5.52% 3.86% 4.92% 3.15% 1.52% 1.06%
2026/08/09 20.34% 22.27% 5.49% 1.94% 2.52% 3.54% 3.03% 3.63% 10.16% 2.01%
2026/08/10 18.61% 22.17% 6.74% 3.39% 1% 4.04% 5.23% 4.78% 4.72% 0.61%
2026/08/11 23.31% 18.01% 4.3% 2.41% 2.58% 4.61% 2.42% 2.78% 5.52% 1.11%
2026/08/12 25.46% 20.03% 3.67% 0.99% 4.04% 2.08% 3.58% 2.69% 5.19% 0.89%
2026/08/13 24.92% 19.25% 4.27% 0.54% 2.81% 3.2% 4.33% 6.39% 2.89% 0.07%
2026/08/14 24.41% 20.96% 4.91% 0.78% 1.36% 2.98% 3.79% 2.94% 6.37% 0.53%
2026/08/15 26.12% 14.67% 9.08% 1.46% 1.54% 3.16% 2.92% 8.07% 2.12% 1.71%
2026/08/16 24.31% 19.52% 3.82% 2.36% 1.75% 3.6% 3.19% 3.13% 3.1% 2.19%
2026/08/17 23.85% 16% 3.1% 0.49% 3.76% 3.37% 1.52% 2.08% 2.2% 0.3%
2026/08/18 31.87% 14.81% 5.15% 0.35% 1.24% 4.05% 2.62% 2.57% 3.37% 0.16%
2026/08/19 28.33% 17.79% 2.49% 0.92% 1.92% 4.5% 3.64% 3.66% 3% 0.5%
2026/08/20 28.59% 15.71% 5.79% 2.61% 0.86% 3.03% 1.88% 4.11% 3.15% 0.86%
2026/08/21 24.14% 19.17% 5.95% 3.16% 2.89% 2.89% 4.02% 4.21% 3.33% 1.77%
2026/08/22 25.97% 14.39% 6.47% 2.2% 1.8% 2.72% 3.67% 5.47% 2.64% 1.87%
2026/08/23 24.64% 16.53% 4.34% 2.42% 2.96% 3.28% 4.89% 4.9% 3.53% 4.66%
2026/08/24 23.99% 17.8% 5.96% 1.59% 2.25% 2.73% 3.66% 5.9% 0.77% 2.24%
2026/08/25 25.33% 14.48% 10.05% 2.37% 2.73% 2.98% 4.49% 6.03% 1.82% 2.38%
2026/08/26 24.37% 22.21% 3.55% 2.89% 5.65% 2.21% 6.55% 2.14% 4.75% 0.28%
2026/08/27 26.21% 17.59% 5.86% 1.18% 5.06% 3.2% 7.14% 4.02% 2.94% 0.77%
2026/08/28 26.41% 22.4% 4.5% 3.55% 3.88% 1.87% 10.27% 1.92% 2.87% 0.29%
2026/08/29 27.22% 20.35% 4.71% 3.74% 4.88% 2.8% 1.97% 3.34% 1.45% 0.07%
2026/08/30 22.29% 24.67% 5.16% 2.54% 4.46% 2.19% 1.93% 4.4% 2.8% 3.26%
2026/08/31 29.77% 22.87% 4.98% 3.33% 2.65% 2.6% 2.52% 2.43% 1.13% 1.06%
  • ads.google.com
  • vistaprint.com.au
  • mailchimp.com
  • printonline.au
  • snapfish.com.au
  • design.com
  • easysigns.com.au
  • braze.com
  • fiverr.com
  • upwork.com

Copyright © Adthena. All rights reserved.

In August 2026, ads.google.com saw fluctuating impressions, peaking at 31.87% on the 18th. Vistaprint.com.au had a steady rise, ending at 22.87%. Mailchimp.com maintained moderate shares, while printonline.au and snapfish.com.au showed minor variations. Design.com and easysigns.com.au experienced consistent activity, with easysigns.com.au peaking at 10.27% on the 28th. Braze.com and fiverr.com had varied trends, while upwork.com remained low, closing at 1.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services - Last month
  1. 1
    Google Ads https://ads.google.com

    Google Ads - Official Site — Google Ads - Get Customers and Sell More with Online Advertising. Google can help you reach your audience through Search Ads, Display Ads and Video Ads.

  2. 2
    Fiverr® Official Website https://www.fiverr.com

    Get Those To-do Tasks Done — Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help

  3. 3
    Intuit Mailchimp® https://www.mailchimp.com

    Intuit Mailchimp® Email & SMS — Mailchimp® Delivers Game-Changing Results for Thousands of Customers. Get New Customers...

  4. 4
    Google Ads Services https://www.sixgun.com.au

    No Setup Fees — Award-Winning Marketing Company Specialising In Google Ads & Search Engine Marketing. We Deliver Bespoke Google Ads Strategies To Get Results In A Tough Economic Climate. Bespoke Pricing. Australian Based Agency. Free Discovery Session. Award-Winning Agency.

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au

    Business Cards, Flyers & More — Everything to Market Your Business. Plus, Satisfaction is Absolutely Guaranteed! Printed in Australia. Graphic design services.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top performers like Google Ads, Fiverr, and Mailchimp captivate audiences with promises of customer acquisition and expert services. Sixgun and Vistaprint emphasize bespoke strategies and guaranteed satisfaction, showcasing their unique value propositions.

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