AUS Services Marketing and Digital Services - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – AUS

Google AI Overview visibility for Services Marketing and Digital Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.6211400202
63.3788599798
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 8
92
8%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 8%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 37.89
google.com 23.32
fiverr.com 7.18
mailchimp.com 4.84
design.com 3.2
easysigns.com.au 2.28
snapfish.com.au 1.97
optimalprint.com.au 1.91
bannerbuzz.com.au 1.02
tiktok.com 0.9
others 15.49
  • vistaprint.com.au - 37.89%
  • google.com - 23.32%
  • fiverr.com - 7.18%
  • mailchimp.com - 4.84%
  • design.com - 3.2%
  • easysigns.com.au - 2.28%
  • snapfish.com.au - 1.97%
  • optimalprint.com.au - 1.91%
  • bannerbuzz.com.au - 1.02%
  • tiktok.com - 0.9%
  • others - 15.49%

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In the PPC landscape, Vistaprint dominates with 37.89% click share, followed by Google at 23.32%. Others collectively hold 15.49%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date google.com vistaprint.com.au firstpage.com.au tiktok.com design.com mailchimp.com fiverr.com godaddy.com onlinemarketinggurus.com.au klaviyo.com
2026/10/01 33.04% 9.77% 1.43% 3.09% 2.6% 5.31% 4.71% 3.34% 0.98% 3.77%
2026/10/02 35.28% 16.11% 1.11% 4.98% 2.94% 4.69% 3.1% 2.7% 0.76% 1.03%
2026/10/03 32.71% 19.21% 1.33% 4.7% 2.69% 4.01% 3.66% 3.1% 0.63% 0.16%
2026/10/04 31.61% 16.26% 1.14% 4.91% 2.42% 3.92% 3.08% 3.28% 0.35% 1%
2026/10/05 32.94% 17.57% 1.65% 3.32% 2.54% 2.67% 2.71% 3.78% 1.52% 0.43%
2026/10/06 32.72% 26% 1.03% 1.78% 2.55% 3.24% 4.24% 2.67% 0.29% 0.1%
2026/10/07 31.29% 23.83% 1.38% 2.27% 2.07% 2.45% 3.88% 2.86% 1.25% 3.57%
2026/10/08 32.28% 22.99% 0.31% 3.76% 2.7% 2.34% 2.99% 2.56% 0.09% 1.59%
2026/10/09 32.64% 23.58% 0.73% 4.81% 1.85% 2.24% 3.1% 1.41% 1.73% 0.49%
2026/10/10 30.96% 23.54% 0.88% 3.86% 2.68% 2.08% 3.58% 1.79% 0.57% 3%
2026/10/11 32.11% 22.54% 0.81% 3.13% 1.84% 2.94% 3.09% 1.92% 3.01% 0.04%
2026/10/12 32.18% 21.83% 0.3% 1.22% 1.8% 3.19% 3.87% 1.93% 1.48% 0.45%
2026/10/13 33.05% 22.84% 0.6% 2.34% 2.15% 2.59% 3.12% 2.02% 2.23% 0.43%
2026/10/14 31.59% 22.69% 0.04% 1.8% 2.68% 4.15% 5.47% 1.48% 1.4% 0.59%
2026/10/15 35.06% 18.63% 0.43% 3.61% 2.58% 3.41% 4.12% 1.7% 3.46% 2.79%
2026/10/16 33.43% 16.07% 1.27% 1.51% 3.01% 3.35% 5.72% 2% 2.25% 3.35%
2026/10/17 35.16% 13.44% 1.02% 4.51% 2.64% 3.84% 5.83% 1.72% 3.08% 0.33%
2026/10/18 35.2% 17.78% 0.79% 5.1% 2.85% 3.72% 4.31% 1.9% 2.38% 0.07%
2026/10/19 36.04% 14.31% 1.2% 3.72% 2.92% 4.06% 4.87% 1.81% 3.52% 0.17%
2026/10/20 34.3% 14.27% 1.53% 3.58% 2.32% 4.36% 4.25% 1.48% 4.74% 0.09%
2026/10/21 34.36% 15.09% 1.05% 4.46% 2.8% 3.4% 4.36% 1.52% 4.68% 0.16%
2026/10/22 35.52% 11.76% 1.59% 3.01% 3.15% 3.95% 3.48% 2.62% 3.42% 0.38%
2026/10/23 33.56% 14.77% 0.45% 5.07% 2.59% 3.65% 2.99% 2.19% 2.32% 0.69%
2026/10/24 27.17% 21.59% 2.27% 5.5% 2.75% 2.58% 3.59% 1.61% 2.16% 1.45%
2026/10/25 23.62% 17.84% 4.44% 8.43% 2.4% 2.26% 2.97% 1.62% 1.81% 4.1%
2026/10/26 23.44% 18.4% 5.89% 3.7% 2.17% 2.15% 2.24% 1.4% 0.96% 6.24%
2026/10/27 22.71% 20.69% 5.65% 2.67% 2.6% 3.11% 1.94% 1.9% 1.16% 3.39%
2026/10/28 24.47% 17.39% 3.43% 4.84% 2.17% 2.32% 2.49% 1.83% 2% 5.47%
2026/10/29 22.36% 16.06% 3.33% 6.26% 3% 2.97% 2.32% 2.47% 2.59% 1.3%
2026/10/30 25.73% 13.92% 1.82% 3.36% 3.61% 2.71% 2.84% 2.4% 1.61% 3.55%
2026/10/31 25.86% 17.3% 3.63% 3.49% 3.1% 2.78% 2.73% 2.59% 2.07% 1.67%
  • google.com
  • vistaprint.com.au
  • firstpage.com.au
  • tiktok.com
  • design.com
  • mailchimp.com
  • fiverr.com
  • godaddy.com
  • onlinemarketinggurus.com.au
  • klaviyo.com

Copyright © Adthena. All rights reserved.

October saw dynamic shifts in PPC spend share. Google.com led, peaking mid-month at 36.04%. Vistaprint.com.au surged early, then dipped. Firstpage.com.au and Tiktok.com showed late-month spikes. Klaviyo.com ended strong, rising sharply.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 282
2026/10/02 283
2026/10/03 266
2026/10/04 278
2026/10/05 297
2026/10/06 305
2026/10/07 311
2026/10/08 322
2026/10/09 317
2026/10/10 323
2026/10/11 313
2026/10/12 325
2026/10/13 320
2026/10/14 321
2026/10/15 312
2026/10/16 300
2026/10/17 290
2026/10/18 292
2026/10/19 311
2026/10/20 298
2026/10/21 285
2026/10/22 302
2026/10/23 304
2026/10/24 328
2026/10/25 348
2026/10/26 389
2026/10/27 391
2026/10/28 394
2026/10/29 391
2026/10/30 386
2026/10/31 381

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October saw a dynamic rise in distinct advertisers, starting at 282 and peaking at 394. The month concluded with a robust 381, showcasing significant growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bannerbuzz.com.au 0.93%
firstpage.com.au 0.8%
mailchimp.com 0.71%
tiktok.com 0.56%
printonline.au 0.55%
vividads.com.au -0.31%
google.com -1.22%
fiverr.com -1.5%
snapfish.com.au -1.54%
vistaprint.com.au -3.4%

Copyright © Adthena. All rights reserved.

Vistaprint.com.au saw a significant drop of 3.4%, while Bannerbuzz.com.au gained 0.93%. Other notable shifts include Snapfish.com.au down 1.54% and Firstpage.com.au up 0.8%.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.com.au google.com design.com optimalprint.com.au tiktok.com fiverr.com mailchimp.com shopify.com snapfish.com.au easysigns.com.au
2026/10/01 23.97% 16.44% 3.84% 2.9% 1.28% 5.62% 4.03% 1% 3.77% 3.65%
2026/10/02 31.33% 17.21% 3.79% 3.11% 1.9% 3.47% 3.43% 1.2% 1.72% 4.54%
2026/10/03 33.86% 16.62% 3.23% 4.58% 2.46% 3.56% 2.82% 1.63% 2.18% 4.68%
2026/10/04 26.66% 17.02% 3.26% 3.22% 3.86% 3.19% 2.91% 1.63% 3.3% 3.72%
2026/10/05 30.29% 19.44% 3.39% 3.02% 2.54% 2.91% 2.09% 1.59% 3.33% 1.32%
2026/10/06 39.81% 18.41% 3.31% 2.81% 1.57% 4.63% 2.23% 1.5% 3.1% 1.23%
2026/10/07 36.95% 17.52% 2.82% 2.47% 1.7% 4.16% 1.69% 1.55% 3.6% 0.91%
2026/10/08 36.86% 20.14% 3.4% 2.66% 2.39% 3.19% 1.8% 1.8% 2.38% 1.53%
2026/10/09 34.61% 19.27% 2.44% 3.03% 2.37% 3.32% 1.61% 1.78% 4.04% 1.37%
2026/10/10 35.92% 18.21% 3.82% 2.46% 2.75% 4.14% 1.5% 1.82% 3.97% 1.67%
2026/10/11 35% 17.87% 2.53% 2.43% 2.47% 3.67% 2.07% 2.33% 4.72% 3.27%
2026/10/12 31.14% 16.59% 2.36% 2.85% 1.98% 4.11% 2.16% 1.49% 6.44% 1.98%
2026/10/13 34.85% 17.72% 3% 2.26% 1.13% 3.66% 1.86% 1.56% 5.1% 0.91%
2026/10/14 34.83% 16.44% 3.58% 2.49% 1.38% 5.99% 2.92% 2.74% 3.69% 1.11%
2026/10/15 30.34% 22.21% 3.97% 1.6% 2.3% 4.87% 2.56% 1.26% 3.39% 1.5%
2026/10/16 29.32% 18.88% 4.42% 2.19% 1.18% 6.77% 2.49% 1.8% 3.44% 1.38%
2026/10/17 25.04% 19.86% 3.81% 1.63% 3.96% 6.86% 2.9% 2.11% 4.62% 1.47%
2026/10/18 29.52% 19.69% 4.09% 1.89% 5.09% 4.77% 2.67% 1.92% 3.76% 1.41%
2026/10/19 26.7% 21.88% 3.84% 1.44% 1.96% 5.88% 3.13% 2.74% 2.3% 1.96%
2026/10/20 25.01% 19.85% 3.48% 1.19% 2.82% 5.27% 3.37% 2.2% 3.03% 1.53%
2026/10/21 27.03% 20.27% 4.06% 1.33% 4.42% 5.08% 2.57% 1.92% 1.07% 2.53%
2026/10/22 22.59% 21.62% 4.76% 1.21% 2.63% 3.98% 3.05% 2.82% 1.09% 2.9%
2026/10/23 27.59% 18.35% 3.5% 1.27% 1.9% 3.42% 2.73% 2.42% 1.13% 3.56%
2026/10/24 32.03% 15.78% 3.59% 3.35% 5.23% 4.33% 1.81% 2.11% 1.09% 0.3%
2026/10/25 28.4% 14.4% 3.59% 2.82% 6.36% 3.56% 1.75% 1.54% 1.08% 0.92%
2026/10/26 28.33% 14.73% 3.04% 3.96% 2.82% 2.69% 1.53% 0.85% 0.91% 0.27%
2026/10/27 31.45% 11.37% 3.65% 4.43% 2.49% 2.19% 2.33% 2.35% 1.18% 0.22%
2026/10/28 27.71% 14.42% 3.26% 4.42% 4.08% 2.94% 1.73% 1.85% 1.09% 0.6%
2026/10/29 26.03% 11.51% 4.36% 2.94% 2.66% 3.06% 2.36% 1.97% 0.95% 0.69%
2026/10/30 22.25% 15.2% 5.62% 2.63% 3.15% 3.45% 1.99% 4.51% 1.74% 0.42%
2026/10/31 29.11% 12.53% 4.31% 4.2% 3.33% 3.18% 2.1% 2% 1.64% 0.54%
  • vistaprint.com.au
  • google.com
  • design.com
  • optimalprint.com.au
  • tiktok.com
  • fiverr.com
  • mailchimp.com
  • shopify.com
  • snapfish.com.au
  • easysigns.com.au

Copyright © Adthena. All rights reserved.

In October 2026, Vistaprint.com.au led with fluctuating impressions, peaking at 39.81% on October 6. Google.com saw a decline, ending at 12.53%. Design.com and Optimalprint.com.au showed modest gains, while TikTok.com surged mid-month. Fiverr.com and Mailchimp.com had varied trends, with Shopify.com and Snapfish.com.au experiencing ups and downs. Easysigns.com.au’s share decreased significantly by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services - Last month
  1. 1
    Google Advertising - Create ads with Google AI https://business.google.com

    Create professional ads in seconds with Nano Banana Pro in Google Ads.

  2. 2
    Google Ad Marketing https://www.onlinemarketinggurus.com.au › digital › agency

    Book A Growth Free Session — Google Ad Marketing: Evidence-Driven Strategy With Real Client Case Studies. Evidence-Driven...

  3. 3
    Melbourne Google Ads Company - No Setup Fees https://www.sixgun.com.au › google-ads

    Award-Winning Marketing Company Specialising In Google Ads & Search Engine Marketing. We...

  4. 4
    Up To $9,500 Ad Credit https://getstarted.tiktok.com

    Get started today — Advertise your business on TikTok today to drive real business results

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au › official › vistaprint

    Business Cards, Flyers & More — Everything to Market Your Business. Plus, Satisfaction is Absolutely Guaranteed! Printed in Australia. Graphic design services. Easy to create in minutes. Get Real Time Design Help.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top advertisers like Google, Online Marketing Gurus, Sixgun, TikTok, and Vistaprint captivate audiences with unique propositions. From AI-driven ad creation to evidence-based strategies, no setup fees, substantial ad credits, and guaranteed satisfaction, these ads highlight innovation and customer-centric solutions.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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