AUS Services Marketing and Digital Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – AUS

Google AI Overview visibility for Services Marketing and Digital Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.7627469158
81.2372530842
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 7%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 28.15
ads.google.com 14.31
fiverr.com 11.3
mailchimp.com 8.26
easysigns.com.au 6.52
design.com 2.45
shopify.com 1.73
bannerbuzz.com.au 1.69
looka.com 1.29
upwork.com 1.1
others 23.2
  • vistaprint.com.au - 28.15%
  • ads.google.com - 14.31%
  • fiverr.com - 11.3%
  • mailchimp.com - 8.26%
  • easysigns.com.au - 6.52%
  • design.com - 2.45%
  • shopify.com - 1.73%
  • bannerbuzz.com.au - 1.69%
  • looka.com - 1.29%
  • upwork.com - 1.1%
  • others - 23.2%

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In the PPC landscape, Vistaprint leads with 28.15% click share, followed by ‘others’ at 23.2%. Ads.google.com and Fiverr trail behind, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ads.google.com vistaprint.com.au fiverr.com onlinemarketinggurus.com.au shopify.com mailerlite.com design.com wix.com upwork.com mailchimp.com
2026/04/01 25.3% 5.75% 6.45% 1.58% 3.9% 3.28% 3% 2.04% 3.18% 3.12%
2026/04/02 22.14% 6.8% 4.85% 2.47% 3.45% 3.07% 2.82% 2.71% 2.88% 2.68%
2026/04/03 23.24% 6.32% 4.22% 2.47% 4.45% 3.7% 3.03% 2.51% 1.65% 4.86%
2026/04/04 23.78% 6.47% 3.9% 2.39% 4.39% 2.31% 2.92% 1.92% 2.5% 4.44%
2026/04/05 22.85% 4.55% 4.52% 1.94% 4.12% 3.23% 2.38% 2.06% 2.44% 3.5%
2026/04/06 19.95% 5.89% 4.66% 1.52% 3.09% 2.6% 2.14% 1.76% 2.34% 3.96%
2026/04/07 16.11% 5.68% 5.78% 1.99% 4.19% 3.33% 2.49% 3.37% 2.48% 3.22%
2026/04/08 16.99% 6.63% 4.61% 2.4% 3.67% 3.77% 3.08% 2.82% 2.78% 3.81%
2026/04/09 21.84% 5.96% 5.59% 2.36% 4.61% 3.61% 2.43% 2.27% 3.43% 5.36%
2026/04/10 15.6% 7.71% 6.12% 2.51% 3.73% 2.81% 2.5% 2.57% 3.45% 4.17%
2026/04/11 15.89% 6.16% 5.77% 3.2% 4.49% 3.37% 3.63% 1.46% 3.34% 4.04%
2026/04/12 19.9% 8.56% 7.22% 2.22% 4.44% 3.25% 2.91% 2.03% 4.25% 4.74%
2026/04/13 16.81% 8.36% 5.23% 2.1% 4.09% 4.01% 2.11% 1.73% 2.84% 3.32%
2026/04/14 18.5% 7.43% 4.86% 1.62% 3.76% 3.82% 2.41% 1.76% 4.16% 3.21%
2026/04/15 17.42% 8.22% 4.94% 2.97% 3.58% 2.98% 2.41% 1.78% 3.1% 3.15%
2026/04/16 20.45% 8.63% 3.93% 2.36% 3.51% 3.52% 3.12% 1.91% 3.21% 4.25%
2026/04/17 20.19% 9.25% 3.72% 2.74% 3.35% 2.37% 2.87% 3.1% 4.05% 5.23%
2026/04/18 18.47% 12.68% 4.52% 2.76% 3.08% 1.35% 2.45% 2.63% 3.57% 5.85%
2026/04/19 16.25% 10.85% 5.74% 3.17% 3.18% 3.04% 2.89% 2.66% 3.47% 5.09%
2026/04/20 17.66% 7.99% 4.77% 2.23% 2.67% 3% 2.28% 1.47% 3.87% 3.75%
2026/04/21 19.11% 7.48% 5.96% 2.17% 3.28% 2.98% 2.9% 2.5% 1.61% 3.92%
2026/04/22 19.15% 7.8% 5.17% 3.35% 3.67% 4.67% 3.69% 2.64% 1.54% 4.16%
2026/04/23 17.37% 13.27% 5.79% 2.34% 3.48% 4.05% 2.59% 2.46% 1.67% 3.69%
2026/04/24 19.87% 10.01% 5.89% 0.76% 3.23% 3.79% 2.2% 2.41% 2.01% 5.3%
2026/04/25 20.4% 12.8% 5.38% 2.8% 3.51% 3.59% 3.31% 2.19% 0.38% 4.88%
2026/04/26 13.78% 11.41% 4.81% 5.52% 3.5% 3% 3.27% 1.59% 1.53% 5.17%
2026/04/27 15.53% 10.63% 4.8% 3.97% 2.62% 3.37% 2.35% 2.32% 0.97% 4.55%
2026/04/28 16.29% 9.07% 4.89% 4.75% 4.09% 2.42% 2.11% 2.78% 0.9% 1.93%
2026/04/29 22.78% 9.97% 5.52% 5.03% 3.87% 3.64% 2.42% 1.89% 0.64% 0%
2026/04/30 24.88% 7.71% 6.54% 6.06% 4.27% 2.82% 2.55% 2.55% 1.69% 0%
  • ads.google.com
  • vistaprint.com.au
  • fiverr.com
  • onlinemarketinggurus.com.au
  • shopify.com
  • mailerlite.com
  • design.com
  • wix.com
  • upwork.com
  • mailchimp.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Google Ads started strong, dipped mid-month, then rebounded to 24.88%. Vistaprint peaked mid-month at 13.27%, while Fiverr ended at 6.54%. Mailchimp and Upwork showed fluctuations, finishing at 1.93% and 1.69%, respectively.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 414
2026/04/02 397
2026/04/03 391
2026/04/04 391
2026/04/05 402
2026/04/06 416
2026/04/07 415
2026/04/08 411
2026/04/09 390
2026/04/10 391
2026/04/11 391
2026/04/12 386
2026/04/13 406
2026/04/14 409
2026/04/15 400
2026/04/16 403
2026/04/17 392
2026/04/18 378
2026/04/19 392
2026/04/20 415
2026/04/21 398
2026/04/22 402
2026/04/23 402
2026/04/24 393
2026/04/25 366
2026/04/26 372
2026/04/27 387
2026/04/28 379
2026/04/29 381
2026/04/30 375

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 416 on April 6th. The month concluded with a decline, ending at 375.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
easysigns.com.au 5.85%
vistaprint.com.au 2.64%
cmcmarkets.com 0.51%
campaignmonitor.com 0.47%
activecampaign.com 0.37%
upwork.com -0.54%
fiverr.com -0.69%
bannerbuzz.com.au -0.8%
mailchimp.com -1.3%
ads.google.com -1.81%

Copyright © Adthena. All rights reserved.

Easysigns.com.au surged with a 5.85% click share increase, while ads.google.com faced a 1.81% decline. Vistaprint.com.au also rose by 2.64%, contrasting with Mailchimp.com’s 1.3% drop.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ads.google.com vistaprint.com.au fiverr.com mailerlite.com shopify.com design.com upwork.com easysigns.com.au looka.com mailchimp.com
2026/04/01 11.54% 14.47% 7.56% 5.89% 3.22% 4.94% 5.31% 0.54% 0.46% 2.93%
2026/04/02 10.2% 13.57% 6.86% 5.3% 3.04% 4.34% 5.08% 0.65% 2.1% 2.63%
2026/04/03 11.44% 13.27% 5.55% 6.17% 4.44% 4.6% 3.16% 1.74% 1.76% 4.82%
2026/04/04 12.27% 12.86% 5.69% 4.26% 4.3% 6.02% 5.16% 0.49% 3.32% 4.66%
2026/04/05 12.27% 10.54% 6.08% 5.97% 4.16% 3.71% 4.73% 0.69% 1.97% 3.56%
2026/04/06 11.16% 10.69% 6.23% 4.79% 2.92% 4.53% 4.9% 1.86% 1.81% 4.11%
2026/04/07 9.31% 11.63% 7.31% 6.01% 4.14% 3.55% 4.86% 0.53% 2.36% 3.21%
2026/04/08 10.4% 13.04% 5.36% 6.28% 3.13% 4.5% 5.25% 0.28% 3.35% 3.58%
2026/04/09 12.34% 12.54% 6.85% 6.06% 4.29% 3.24% 5.79% 0.36% 2.66% 5.05%
2026/04/10 8.42% 12.64% 6.94% 4.06% 3.15% 3.58% 5.98% 0.93% 3.27% 3.64%
2026/04/11 9.35% 12.76% 7.37% 5.74% 4.14% 6.94% 5.55% 0.13% 2.85% 4.1%
2026/04/12 10.25% 14.5% 8.97% 5.39% 4.01% 4.41% 7.55% 1.17% 2.49% 4.49%
2026/04/13 9.25% 13.37% 5.95% 5.93% 4.12% 2.36% 4.52% 4.66% 1.35% 2.94%
2026/04/14 9.8% 11.57% 5.67% 5.44% 3.9% 3.6% 5.83% 5.78% 1.79% 2.71%
2026/04/15 9.63% 11.67% 5.98% 4.75% 3.11% 4.41% 5.16% 5.75% 2.61% 2.91%
2026/04/16 10.4% 13.82% 4.49% 5.44% 2.87% 5.61% 5.03% 4.41% 2.2% 3.87%
2026/04/17 11.28% 12.84% 4.47% 3.7% 2.46% 3.94% 6.54% 4.54% 2.36% 5.07%
2026/04/18 10% 17.82% 5.56% 2.05% 3.54% 3.49% 5.97% 6.19% 2.96% 5.33%
2026/04/19 9.45% 15.87% 6.54% 4.88% 2.65% 4.7% 5.4% 3.51% 2.69% 4.88%
2026/04/20 9.63% 13.1% 5.72% 5.12% 3.03% 3.71% 6.64% 4.1% 2.57% 3.54%
2026/04/21 11.47% 13.62% 7.22% 5.17% 3.27% 4.29% 2.76% 3.57% 2.37% 3.75%
2026/04/22 10.56% 13.36% 5.95% 7.24% 2.49% 4.32% 2.56% 8.26% 1.86% 3.62%
2026/04/23 9.32% 18.17% 7.03% 6.39% 3.27% 3.82% 3.13% 5.19% 2.67% 3.39%
2026/04/24 10.72% 17.37% 7.22% 6.15% 2.55% 3.53% 3.52% 3.6% 2.03% 4.82%
2026/04/25 11.99% 17.61% 6.76% 6.21% 2.97% 4.86% 0.36% 4.66% 3.71% 4.64%
2026/04/26 7.6% 17.34% 5.56% 4.77% 3.67% 5.23% 2.9% 3.2% 3.11% 4.77%
2026/04/27 9.51% 14.56% 6.22% 5.19% 2.38% 3.29% 1.8% 5.41% 0.93% 4.32%
2026/04/28 9.28% 17.59% 6.54% 4.09% 4.09% 3.16% 1.44% 4.4% 0.92% 1.78%
2026/04/29 11.99% 17.9% 6.58% 5.71% 3.75% 3.86% 1.06% 7.5% 1.55% 0%
2026/04/30 15.25% 14.94% 9.24% 4.69% 4.52% 4.17% 3.51% 2.92% 1.41% 0%
  • ads.google.com
  • vistaprint.com.au
  • fiverr.com
  • mailerlite.com
  • shopify.com
  • design.com
  • upwork.com
  • easysigns.com.au
  • looka.com
  • mailchimp.com

Copyright © Adthena. All rights reserved.

In April 2026, Vistaprint.com.au led with a steady impression share, peaking mid-month. Ads.google.com saw fluctuations, ending strong. Fiverr.com and Mailerlite.com showed moderate consistency. Easysigns.com.au and Looka.com had notable spikes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services - Last month
  1. 1
    1 Google Ads Agency | Google Premier Partner https://welcome.advisible.com.au

    Don't fall for dodgy marketing tactics. We're rated 5 stars by over 100+ Aussie businesses. Join...

  2. 2
    Free Logo Maker (2025 Winner) | The #1 AI Logo Generator https://www.looka.com

    "Easily the #1 AI logo generator". Discover why entrepreneurs love Looka - try it yourself. Instantly generate 100s of custom logos using artificial intelligence.

  3. 3
    Marketing & Sales Tools http://www.mailchimp.com

    Personalise Your Emails — Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content.

  4. 4
    Ditch The Chimp—MailerLite https://www.mailerlite.com

    Ranked #1 In Delivering Emails — Create email newsletters, websites, landing pages, pop-ups & more—all without coding! All plans...

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au

    Business Cards, Flyers & More — Everything to Market Your Business. Plus, Satisfaction is Absolutely Guaranteed! Printed in Australia.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top advertisers like Advisible, Looka, Mailchimp, MailerLite, and Vistaprint captivate audiences with unique propositions. From Advisible’s trusted agency status to Looka’s AI-driven logo creation, each ad highlights innovation and reliability, resonating with diverse business needs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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