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AUS Services Marketing and Digital Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – AUS

Google AI Overview visibility for Services Marketing and Digital Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.2314480601
77.7685519399
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 28.95
ads.google.com 13.12
fiverr.com 9.13
easysigns.com.au 8.51
mailchimp.com 7.03
design.com 3.73
bannerbuzz.com.au 1.88
printonline.au 1.8
snapfish.com.au 1.45
optimalprint.com.au 1.3
others 23.1
  • vistaprint.com.au - 28.95%
  • ads.google.com - 13.12%
  • fiverr.com - 9.13%
  • easysigns.com.au - 8.51%
  • mailchimp.com - 7.03%
  • design.com - 3.73%
  • bannerbuzz.com.au - 1.88%
  • printonline.au - 1.8%
  • snapfish.com.au - 1.45%
  • optimalprint.com.au - 1.3%
  • others - 23.1%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint leads with 28.95% click share, followed by ‘others’ at 23.10%. Ads.google.com captures 13.12%, while Fiverr holds 9.13%.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date ads.google.com vistaprint.com.au fiverr.com design.com onlinemarketinggurus.com.au shopify.com bannerbuzz.com.au mailchimp.com mailerlite.com wix.com
2026/05/01 24.68% 9.96% 3.9% 2.81% 6.09% 2.64% 1.04% 0.92% 2.88% 3.17%
2026/05/02 16.14% 8.93% 6.39% 3.44% 7.12% 2.99% 1.08% 4.39% 2.56% 2.9%
2026/05/03 15.12% 9.51% 5.55% 2.61% 6.66% 3.01% 1.36% 3.55% 1.52% 2.29%
2026/05/04 18% 6.82% 5.18% 3% 5.03% 2.18% 1.39% 2.26% 1.42% 1.84%
2026/05/05 18.23% 7.07% 5.05% 3.13% 5.2% 2.14% 1.08% 2.24% 2.3% 1.33%
2026/05/06 11.65% 9.09% 8.51% 3.61% 5.07% 2.6% 1.07% 3.72% 2.61% 3.98%
2026/05/07 12.88% 11.02% 7.96% 3.67% 5.14% 2.28% 1.05% 2.83% 2.54% 4.19%
2026/05/08 10.32% 9.91% 6.63% 3.51% 6.23% 2.8% 1.43% 2.31% 2.32% 3.26%
2026/05/09 14.47% 8.3% 5.79% 3.92% 6.32% 2.61% 0.97% 4.43% 2.62% 3.05%
2026/05/10 12.97% 8.09% 7.58% 3.67% 5.39% 2.53% 0.79% 2.72% 2.6% 2.01%
2026/05/11 13.76% 9.82% 5.36% 3.65% 4.04% 2.15% 1.37% 2.68% 2.17% 2.76%
2026/05/12 9.85% 18.48% 4.56% 2.63% 3.86% 1.64% 1.77% 2.18% 2.41% 1.67%
2026/05/13 10.06% 13.25% 6.57% 2.74% 3.34% 2.09% 1.97% 2.94% 2.77% 3.68%
2026/05/14 10.41% 8.67% 7.17% 3.35% 4.23% 2.18% 2.37% 2.53% 2.59% 2.54%
2026/05/15 8.27% 14.28% 5.24% 2.86% 4% 2.32% 1.85% 1.98% 2.09% 2.31%
2026/05/16 15.14% 14.42% 3.44% 3.02% 5.44% 1.94% 2.44% 3.65% 2.92% 1.42%
2026/05/17 11.94% 14.04% 4.12% 3.56% 3.62% 1.84% 2.6% 2.49% 2.26% 1.98%
2026/05/18 9.86% 12.36% 4.01% 3.14% 4.28% 2.23% 2.36% 2.28% 2.09% 2.83%
2026/05/19 9.26% 15.13% 4.58% 3.16% 2.8% 2.22% 2.09% 2.91% 1.77% 1.94%
2026/05/20 15.75% 14.37% 6.09% 2.61% 4.94% 1.59% 2.41% 2.45% 1.24% 1.85%
2026/05/21 10.44% 16.68% 4.76% 3.06% 3.67% 1.82% 2.13% 2.64% 1.14% 1.72%
2026/05/22 8.99% 14.5% 5.38% 3.45% 4.95% 1.71% 2% 3.11% 1.69% 1.79%
2026/05/23 14.66% 14.51% 5.27% 3.54% 3.44% 2.14% 1.94% 2.04% 1.74% 1.84%
2026/05/24 14.36% 12.19% 6.54% 4.04% 4.94% 2.23% 1.67% 1.47% 1.84% 2.33%
2026/05/25 13.56% 9.19% 5.78% 3.8% 5.51% 1.84% 1.81% 2.22% 1.34% 1.66%
2026/05/26 13.12% 6.3% 7.13% 4.35% 5.09% 2.59% 2.06% 1.07% 0.87% 3.08%
2026/05/27 10.93% 8.59% 7.18% 4.27% 4.7% 2.11% 2.15% 2.01% 1.5% 2.63%
2026/05/28 11.42% 12.86% 7.29% 4.18% 3.29% 2.42% 2.47% 2.54% 1.35% 1.12%
2026/05/29 12.35% 10.87% 6.67% 3.62% 3.47% 2.26% 2.92% 2.27% 1.36% 1.73%
2026/05/30 14.67% 14.03% 6.74% 4.37% 3.34% 2.45% 3.25% 2.69% 1.21% 1.41%
2026/05/31 12.64% 12.39% 5.97% 3.46% 3.13% 2.65% 2.54% 1.96% 1.7% 0.82%
  • ads.google.com
  • vistaprint.com.au
  • fiverr.com
  • design.com
  • onlinemarketinggurus.com.au
  • shopify.com
  • bannerbuzz.com.au
  • mailchimp.com
  • mailerlite.com
  • wix.com

Copyright © Adthena. All rights reserved.

In May 2026, ads.google.com led with fluctuating spend, peaking at 24.68% on May 1st. Vistaprint.com.au surged mid-month, reaching 18.48% on May 12th. Fiverr.com maintained moderate stability, while design.com showed gradual growth. By month’s end, ads.google.com remained dominant.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 366
2026/05/02 347
2026/05/03 357
2026/05/04 382
2026/05/05 388
2026/05/06 375
2026/05/07 368
2026/05/08 372
2026/05/09 353
2026/05/10 387
2026/05/11 409
2026/05/12 405
2026/05/13 396
2026/05/14 394
2026/05/15 404
2026/05/16 398
2026/05/17 384
2026/05/18 410
2026/05/19 379
2026/05/20 382
2026/05/21 387
2026/05/22 390
2026/05/23 390
2026/05/24 376
2026/05/25 413
2026/05/26 427
2026/05/27 430
2026/05/28 410
2026/05/29 400
2026/05/30 377
2026/05/31 385

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in distinct advertisers, starting at 366 and peaking at 430. The month concluded with a stable 385, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
optimalprint.com.au 1.25%
snapfish.com.au 0.78%
bannerbuzz.com.au 0.68%
design.com 0.59%
ads.google.com 0.46%
campaignmonitor.com -0.37%
cmcmarkets.com -0.71%
mailchimp.com -0.99%
vistaprint.com.au -1.11%
fiverr.com -1.91%

Copyright © Adthena. All rights reserved.

Fiverr.com saw the largest decline at -1.91%, while optimalprint.com.au experienced the biggest gain with a 1.25% increase.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vistaprint.com.au ads.google.com fiverr.com design.com easysigns.com.au printonline.au mailerlite.com upwork.com bannerbuzz.com.au mailchimp.com
2026/05/01 17.42% 12.09% 5.54% 4.62% 6.95% 1.37% 4.62% 1.52% 1.25% 0.9%
2026/05/02 18.5% 12.7% 8.25% 4.74% 5.45% 0.96% 5% 2.68% 1.11% 4.99%
2026/05/03 17.63% 13.57% 7.87% 3.69% 3.68% 1.23% 3.03% 2.97% 1.77% 4.54%
2026/05/04 15.27% 15.28% 5.9% 4.46% 5.4% 0.94% 2.75% 2.78% 1.91% 2.67%
2026/05/05 14.17% 15.42% 5.46% 4.38% 3.39% 2.99% 4.73% 2.78% 1.08% 2.58%
2026/05/06 17% 10.23% 8.14% 4.51% 3.44% 2.3% 4.91% 5.7% 1.24% 4.02%
2026/05/07 18.71% 10.51% 8.64% 4.66% 2.55% 3.5% 4.46% 5.63% 1.39% 3.07%
2026/05/08 17.08% 8.2% 7.19% 4.46% 3.98% 3.08% 4.24% 3.54% 1.44% 2.53%
2026/05/09 16.22% 12.31% 6.34% 5.28% 3.54% 2.08% 5.21% 6.09% 1.5% 5.2%
2026/05/10 15.51% 10.65% 7.77% 4.98% 2.78% 2.46% 4.84% 5.44% 1.53% 2.94%
2026/05/11 16.08% 11.21% 6.22% 4.68% 4.55% 3.73% 4.01% 4.36% 1.92% 2.9%
2026/05/12 23.17% 8.32% 4.7% 3.46% 4.79% 3.55% 4.35% 2.43% 2.26% 2.3%
2026/05/13 20.66% 7.72% 6.51% 3.16% 6.16% 3.01% 5.23% 4.1% 2.1% 3.18%
2026/05/14 15.51% 7.55% 7.37% 3.89% 4.45% 3.61% 4.46% 5.48% 2.32% 2.67%
2026/05/15 19.85% 6.25% 5.54% 3.6% 5.62% 2.9% 3.83% 3.87% 2.05% 2.09%
2026/05/16 18.91% 13.63% 3.85% 3.79% 4.25% 2.76% 5.46% 2.91% 2.98% 4.05%
2026/05/17 19.81% 10.06% 4.55% 4.54% 5.58% 3.26% 4.33% 3.72% 3.54% 2.75%
2026/05/18 19.23% 8.14% 4.57% 4.51% 5.74% 2.83% 4.05% 3.58% 2.71% 2.67%
2026/05/19 20.93% 7.34% 4.85% 3.97% 7.9% 3.42% 3.3% 3.82% 2.48% 3.27%
2026/05/20 20.79% 13.35% 5.46% 3.29% 6.89% 3.52% 2.34% 2.96% 2.57% 2.72%
2026/05/21 23.51% 8.76% 4.74% 3.95% 4.94% 3.32% 2.02% 2.57% 2.41% 2.93%
2026/05/22 19.11% 7.63% 5.28% 5.05% 5.03% 3.06% 3.33% 2.62% 2.74% 3.53%
2026/05/23 18.92% 12.01% 5.23% 4.29% 6.26% 3.2% 3.22% 1.66% 2.92% 2.25%
2026/05/24 18.03% 11.24% 6.35% 5.11% 3.84% 3.55% 3.33% 2.11% 2.48% 1.61%
2026/05/25 14.26% 11.28% 5.68% 4.95% 2.5% 3.86% 2.61% 2.48% 2.11% 2.6%
2026/05/26 10.06% 11.36% 7.58% 5.7% 1.88% 4.02% 1.77% 2.69% 3.21% 1.28%
2026/05/27 13.11% 9.41% 6.57% 5.56% 2.88% 3.65% 2.75% 2.6% 2.48% 2.24%
2026/05/28 16.92% 9.31% 6.5% 5.2% 3.23% 4.57% 2.38% 3.29% 2.61% 2.63%
2026/05/29 15.15% 9.95% 6.87% 4.83% 3.72% 3.1% 2.49% 2.54% 3.98% 2.49%
2026/05/30 19.09% 12.23% 6.26% 5.57% 2.76% 2.54% 2.31% 3.06% 3.63% 2.95%
2026/05/31 17.76% 10.7% 5.8% 4.15% 3.75% 3.43% 3.27% 3.18% 2.67% 2.17%
  • vistaprint.com.au
  • ads.google.com
  • fiverr.com
  • design.com
  • easysigns.com.au
  • printonline.au
  • mailerlite.com
  • upwork.com
  • bannerbuzz.com.au
  • mailchimp.com

Copyright © Adthena. All rights reserved.

In May 2026, Vistaprint.com.au led with fluctuating impressions, peaking mid-month. Ads.google.com saw a decline, while Fiverr.com remained steady. Easysigns.com.au and Printonline.au showed varied trends. The month concluded with Vistaprint.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services - Last month
  1. 1
    Amex Business Gold Plus Card - Optimise Business Cash Flow https://www.americanexpress.com

    Make big plans with the Amex Business Gold Plus Card. Earn up to 1.5 points per $1 on everyday spend. Annual threshold and T&Cs apply.

  2. 2
    Fiverr® Official Website https://www.fiverr.com

    Get Those To-do Tasks Done — Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help. Stay True To The Freelancers Who Stay True To...

  3. 3
    Marketing & Sales Tools http://www.mailchimp.com

    Personalise Your Emails — Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content.

  4. 4
    Ditch The Chimp—MailerLite https://www.mailerlite.com

    Ranked #1 In Delivering Emails — All plans include automation, landing pages, signup forms, tagging, segmentation and more. Pay...

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au

    Custom Printed Products — Explore Our Full Range of Custom Print Products for Businesses & Individuals. Shop Now. Empowering Small Businesses with Custom Products That Drive Visibility and Growth.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, five brands stand out with compelling narratives. American Express entices businesses with the promise of optimized cash flow through their Gold Plus Card, offering up to 1.5 points per dollar spent. Fiverr positions itself as the go-to platform for freelancers, emphasizing task completion and reliability. Mailchimp leverages AI to enhance email marketing, while MailerLite challenges competitors with top-ranked email delivery and comprehensive features. Vistaprint empowers small businesses with custom print solutions, driving visibility and growth. Each ad tells a unique story, capturing attention and delivering value.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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