AUS Services Marketing and Digital Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – AUS

Google AI Overview visibility for Services Marketing and Digital Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.1404148983
79.8595851017
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 41.19
fiverr.com 10.35
ads.google.com 9.34
mailchimp.com 6.52
design.com 3.61
optimalprint.com.au 2.01
easysigns.com.au 1.59
printonline.au 1.56
cmcmarkets.com 1.29
bannerbuzz.com.au 1.24
others 21.3
  • vistaprint.com.au - 41.19%
  • fiverr.com - 10.35%
  • ads.google.com - 9.34%
  • mailchimp.com - 6.52%
  • design.com - 3.61%
  • optimalprint.com.au - 2.01%
  • easysigns.com.au - 1.59%
  • printonline.au - 1.56%
  • cmcmarkets.com - 1.29%
  • bannerbuzz.com.au - 1.24%
  • others - 21.3%

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Vistaprint.com.au dominates with 41.19% click share, followed by Fiverr.com at 10.35%. Others collectively hold 21.30%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.com.au ads.google.com mailchimp.com fiverr.com upwork.com design.com onlinemarketinggurus.com.au shopify.com wix.com cmcmarkets.com
2026/02/01 12.77% 14.05% 8.54% 4.16% 1.61% 4.57% 3.34% 1.89% 2.48% 0.09%
2026/02/02 11.52% 12.76% 2.65% 3.49% 2.03% 4.7% 3.86% 2.19% 3.06% 4.69%
2026/02/03 9.43% 13.53% 3.66% 3.63% 1.37% 4.9% 2.7% 2.69% 2.75% 0.89%
2026/02/04 11.96% 12.55% 3.82% 4.75% 3.26% 4.25% 4.17% 1.57% 2.99% 0%
2026/02/05 11.96% 11.49% 5.06% 4.5% 2.84% 4.06% 2.5% 2.36% 1.86% 3.57%
2026/02/06 12.64% 9.4% 4.57% 2.98% 2.88% 4.86% 3.59% 2% 2.28% 2.62%
2026/02/07 14.36% 10.76% 4.86% 3.53% 2.17% 3.88% 3.54% 2.14% 3.44% 3.9%
2026/02/08 12.42% 9.72% 4.02% 4.62% 2.45% 4.47% 3.52% 1.54% 2.96% 3.28%
2026/02/09 12.56% 12.3% 3% 4.54% 2.5% 3.86% 2.42% 2.11% 1.98% 6.28%
2026/02/10 11.98% 16.05% 3.15% 4.78% 2.53% 3.99% 2.25% 2.22% 2.82% 1.43%
2026/02/11 12.09% 12.89% 3.55% 3.99% 2.57% 3.47% 2.28% 1.46% 2.87% 4.74%
2026/02/12 11.82% 11.46% 3.43% 4.73% 2.57% 5.93% 3.96% 2.28% 2.7% 2.29%
2026/02/13 12.6% 9.37% 4.56% 2.97% 2.87% 4.85% 3.58% 1.99% 2.27% 2.62%
2026/02/14 14.32% 10.73% 4.85% 3.52% 2.17% 3.87% 3.53% 2.14% 3.43% 3.89%
2026/02/15 12.23% 9.58% 3.96% 4.55% 2.41% 4.41% 3.46% 1.52% 2.91% 3.25%
2026/02/16 12.5% 12.25% 2.99% 4.52% 2.49% 3.85% 2.4% 2.1% 1.97% 6.25%
2026/02/17 10.57% 10.15% 2.97% 3.98% 0.98% 4.94% 6.02% 6.33% 4.97% 3.17%
2026/02/18 13.24% 11.97% 3.54% 3.56% 2.11% 4.56% 3.93% 3.34% 3.62% 6.02%
2026/02/19 14.49% 12.53% 3.17% 3.61% 3.46% 4.51% 4.01% 3.9% 2.42% 0.86%
2026/02/20 11.8% 17.46% 3.67% 3.92% 3.24% 5.38% 4.22% 3.49% 2.67% 0.56%
2026/02/21 11.09% 15.55% 4.04% 4.29% 4.43% 4.18% 2.62% 2.72% 1.88% 0%
2026/02/22 11.43% 13.94% 6.48% 3.76% 4.4% 4.11% 4.07% 2.25% 2.07% 0%
2026/02/23 11.76% 13.24% 3.57% 4.23% 6.24% 4.25% 2.04% 2.67% 1.95% 0%
2026/02/24 12.18% 13.38% 3.82% 4.29% 6.53% 4.58% 3.86% 3.77% 3.79% 0%
2026/02/25 10.94% 15.46% 4.28% 4.2% 5.1% 4.42% 3.83% 3.23% 3.12% 0%
2026/02/26 10.83% 12.33% 6.2% 5.64% 6.31% 4.73% 2.77% 3.05% 2.64% 1.21%
2026/02/27 13.04% 12.92% 5.2% 7.69% 5.56% 4.94% 3.58% 2.59% 2.46% 2.85%
2026/02/28 12.51% 9.04% 6.47% 6.36% 5.74% 4.78% 4.22% 3.29% 2.31% 0%
  • vistaprint.com.au
  • ads.google.com
  • mailchimp.com
  • fiverr.com
  • upwork.com
  • design.com
  • onlinemarketinggurus.com.au
  • shopify.com
  • wix.com
  • cmcmarkets.com

Copyright © Adthena. All rights reserved.

In February 2026, Vistaprint’s PPC spend share fluctuated, peaking at 14.49% on the 19th. Ads.google.com saw a high of 17.46% on the 20th. Mailchimp’s share rose steadily, ending at 6.47%. Fiverr and Upwork experienced notable increases, while CMC Markets had sporadic peaks. Overall, the month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 445
2026/02/02 452
2026/02/03 506
2026/02/04 450
2026/02/05 432
2026/02/06 450
2026/02/07 431
2026/02/08 432
2026/02/09 456
2026/02/10 449
2026/02/11 442
2026/02/12 448
2026/02/13 450
2026/02/14 431
2026/02/15 432
2026/02/16 456
2026/02/17 413
2026/02/18 402
2026/02/19 416
2026/02/20 396
2026/02/21 372
2026/02/22 378
2026/02/23 391
2026/02/24 410
2026/02/25 384
2026/02/26 399
2026/02/27 384
2026/02/28 372

Copyright © Adthena. All rights reserved.

February began with 445 advertisers, peaking at 506 on the 3rd. A decline followed, ending the month at 372.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 1.84%
snapfish.com.au 1.09%
upwork.com 0.54%
easysigns.com.au 0.41%
shopify.com 0.38%
vistaprint.com.au -0.36%
yourperfectprint.com -0.44%
printonline.au -0.55%
bannerbuzz.com.au -0.65%
cmcmarkets.com -0.65%

Copyright © Adthena. All rights reserved.

Fiverr.com surged with a 1.84 increase, while snapfish.com.au rose by 1.09. Conversely, bannerbuzz.com.au and cmcmarkets.com both dropped by 0.65.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.com.au upwork.com fiverr.com ads.google.com design.com mailerlite.com mailchimp.com optimalprint.com.au printonline.au bannerbuzz.com.au
2026/02/01 20.58% 3.61% 5.72% 8.33% 5.28% 2.48% 3.53% 5.62% 2.37% 1.54%
2026/02/02 20.59% 3.42% 3.65% 7.96% 4.41% 4.43% 2.06% 4.05% 3.35% 1.08%
2026/02/03 19.84% 2.17% 5.2% 7.27% 5.64% 3.34% 3.06% 2.5% 1.88% 0.61%
2026/02/04 21.55% 4.94% 5.78% 7.93% 4.48% 2.26% 2.91% 3.92% 4.78% 1.39%
2026/02/05 20.18% 4.66% 5.77% 7.75% 4.82% 2.19% 3.91% 2.87% 2.95% 3.17%
2026/02/06 22.59% 3.59% 3.3% 6.85% 5.58% 2.63% 3.61% 3.24% 2.59% 2.44%
2026/02/07 25.07% 3.51% 4.79% 6.76% 4.2% 4.01% 3.98% 1.58% 3.11% 4.21%
2026/02/08 22.32% 3.55% 5.41% 6.16% 4.37% 2.03% 3.03% 5.59% 3% 2.47%
2026/02/09 19.6% 4.33% 5.88% 6.97% 3.42% 2.21% 2.14% 4.79% 5.45% 2.27%
2026/02/10 22.04% 4.85% 6.21% 9.1% 3.95% 3.18% 2.45% 1.66% 4.5% 3.41%
2026/02/11 22.36% 4.63% 5.2% 8.07% 3.43% 4.26% 2.83% 2.55% 3.56% 2.67%
2026/02/12 22.43% 4.6% 6.26% 7.64% 6.84% 4.22% 2.81% 0.26% 2.78% 1.8%
2026/02/13 22.59% 3.59% 3.3% 6.85% 5.58% 2.63% 3.61% 3.24% 2.59% 2.44%
2026/02/14 25.07% 3.51% 4.79% 6.76% 4.2% 4.01% 3.98% 1.58% 3.11% 4.21%
2026/02/15 22.32% 3.55% 5.41% 6.16% 4.37% 2.03% 3.03% 5.59% 3% 2.47%
2026/02/16 19.6% 4.33% 5.88% 6.97% 3.42% 2.21% 2.14% 4.79% 5.45% 2.27%
2026/02/17 20.7% 1.92% 7.35% 7.56% 5.1% 0.01% 2.65% 2.48% 1.96% 0.48%
2026/02/18 24.14% 3.77% 4.54% 8.76% 5.41% 2.48% 3.07% 1.7% 1.71% 3.18%
2026/02/19 22.22% 6.22% 5.47% 6.91% 4.97% 3.66% 2.44% 0.93% 1.76% 1.53%
2026/02/20 22.17% 5.53% 5.05% 7.15% 6.82% 3.05% 2.55% 4.62% 3.5% 1.35%
2026/02/21 21.7% 6.98% 6.09% 9.54% 4.2% 3.93% 3.2% 3.47% 1.56% 0.74%
2026/02/22 22.3% 6.94% 5.13% 8.27% 4.39% 4.27% 5.12% 1.24% 1.49% 1.56%
2026/02/23 20.19% 7.53% 5.6% 7.75% 3.97% 4.74% 2.56% 2.5% 1.18% 1.46%
2026/02/24 22.69% 7.64% 5.74% 8.08% 4.85% 3.73% 2.99% 1.89% 1.67% 0.44%
2026/02/25 18.3% 6.17% 5.34% 9.41% 5.05% 2.34% 3.51% 3.09% 2.81% 0.32%
2026/02/26 19.35% 10.06% 7.76% 8.04% 5.6% 3.79% 5.11% 0.48% 2.23% 0.37%
2026/02/27 25.48% 7.35% 9.55% 8.19% 5.06% 3.34% 4.26% 1.09% 1.31% 0.63%
2026/02/28 20.12% 7.9% 7.64% 5.97% 5.18% 4.94% 4.93% 2.89% 2.32% 0.01%
  • vistaprint.com.au
  • upwork.com
  • fiverr.com
  • ads.google.com
  • design.com
  • mailerlite.com
  • mailchimp.com
  • optimalprint.com.au
  • printonline.au
  • bannerbuzz.com.au

Copyright © Adthena. All rights reserved.

In February 2026, Vistaprint.com.au saw fluctuating impressions, peaking at 25.48% on the 27th. Upwork.com steadily rose, ending at 7.9%. Fiverr.com experienced a surge, closing at 7.64%. Ads.google.com had a notable dip, finishing at 5.97%. Design.com maintained stability, while Mailerlite.com and Mailchimp.com showed growth. Optimalprint.com.au and Printonline.au had varied trends, with Bannerbuzz.com.au declining to 0.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services - Last month
  1. 1
    Google Ads https://ads.google.com › start

    Google Ads - Official Site — Google Ads - Get Customers and Sell More with Online Advertising. With Google Ads, you can maximise your ROI with ads that adapt to your marketing goals. Show Ads...

  2. 2
    Fiverr's Freelance On Repeat | Hire Talent With Top Quality https://www.fiverr.com

    Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help. Stay True To The Freelancers Who Stay True To Your...

  3. 3
    Marketing & Sales Tools | Personalise Your Emails http://www.mailchimp.com

    Crowned #1 Email Marketing Software By Capterra Shortlist In 2023. Use AI For Benchmarking...

  4. 4
    70% Off Custom Photo Posters | Made in AU | Ends Sunday https://www.optimalprint.com.au

    100% Money Back Guarantee. Fast Delivery. Hundreds Of Beautiful And Festive Designs. High Quality Large selection of designs. Create in Minutes with your...

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au

    Business Cards, Flyers & More — Everything to Market Your Business. Plus, Satisfaction is Absolutely Guaranteed! Printed in Australia. Graphic design services. Easy to create in minutes. Get Real Time Design Help.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top performers like Google Ads, Fiverr, Mailchimp, Optimalprint, and Vistaprint captivate audiences with unique propositions. From maximizing ROI and hiring expert freelancers to AI-driven email marketing, custom photo posters, and business essentials, these ads promise quality, efficiency, and satisfaction.

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