AUS Services Marketing and Digital Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – AUS

Google AI Overview visibility for Services Marketing and Digital Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.7323027515
73.2676972485
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 9
91
9%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 30.15
ads.google.com 14.9
fiverr.com 11.38
design.com 5.94
easysigns.com.au 3.95
upwork.com 2.89
cmcmarkets.com 2.52
printonline.au 2.08
bannerbuzz.com.au 1.74
google.com 1.25
others 23.2
  • vistaprint.com.au - 30.15%
  • ads.google.com - 14.9%
  • fiverr.com - 11.38%
  • design.com - 5.94%
  • easysigns.com.au - 3.95%
  • upwork.com - 2.89%
  • cmcmarkets.com - 2.52%
  • printonline.au - 2.08%
  • bannerbuzz.com.au - 1.74%
  • google.com - 1.25%
  • others - 23.2%

Copyright © Adthena. All rights reserved.

Vistaprint.com.au leads with 30.15% click share, followed by ‘others’ at 23.20%. Ads.google.com holds 14.9%, while Fiverr.com captures 11.38%.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ads.google.com vistaprint.com.au upwork.com fiverr.com semrush.com design.com cmcmarkets.com onlinemarketinggurus.com.au wix.com freelancer.com
2026/07/01 22.93% 6.26% 6.75% 7.13% 2.16% 4.01% 6.28% 3.06% 2.28% 1.87%
2026/07/02 15.81% 7.24% 6.89% 6.64% 2.25% 4.41% 7.59% 2.27% 2.06% 3.05%
2026/07/03 13.85% 11.18% 2.84% 8.37% 1.08% 4.06% 4.61% 2.65% 1.3% 3.27%
2026/07/04 14.42% 6.55% 3.01% 6.63% 2.1% 4.18% 5.22% 1.88% 3.21% 2.66%
2026/07/05 13.8% 7.4% 4.34% 8.4% 2.16% 4.45% 2.75% 4% 2.11% 3.88%
2026/07/06 15.23% 5.82% 2.62% 7.75% 2.44% 4.15% 1.38% 1.61% 2.94% 2.96%
2026/07/07 14.1% 6.18% 1.99% 9.21% 1.96% 5.07% 3.15% 3.64% 3.86% 1.86%
2026/07/08 17.34% 4.89% 1.49% 7.57% 2.67% 4.5% 12.49% 2.43% 2.56% 2.26%
2026/07/09 18.94% 7.73% 1.97% 7.68% 0.63% 4.26% 0.88% 1.2% 2.09% 3.29%
2026/07/10 19.96% 9.18% 3.04% 6.94% 2.46% 3.21% 2.46% 1.46% 1.99% 2.78%
2026/07/11 16.5% 8.26% 7.33% 7.01% 2.93% 4.21% 5.07% 1.76% 2.83% 2.62%
2026/07/12 15.97% 9.73% 7.06% 7.44% 2.84% 4.39% 0.69% 2.91% 2.29% 3.22%
2026/07/13 17.36% 9.03% 4.99% 4.5% 2.5% 3.57% 8.67% 3.67% 3.01% 0.63%
2026/07/14 18.6% 6.84% 6.8% 6.35% 1.63% 4.13% 9.99% 1.93% 2.35% 3.19%
2026/07/15 18.61% 6.78% 4.74% 6.2% 2.08% 4.15% 5.52% 1.59% 2.93% 2.71%
2026/07/16 19.08% 7.9% 5.98% 6.24% 1.68% 3.18% 1.4% 3.63% 1.74% 1.53%
2026/07/17 17.66% 7.83% 5.55% 3.59% 1.74% 3.7% 3.75% 4.84% 3.91% 1.26%
2026/07/18 27.06% 8.29% 7.2% 4.63% 2.55% 4.11% 0% 3.29% 1.87% 0.76%
2026/07/19 18.84% 7.67% 6.61% 4.55% 2.88% 4.29% 2.4% 3.81% 1.94% 1.49%
2026/07/20 16.13% 6.12% 10.71% 5.18% 2.67% 3.26% 4.45% 2.55% 2.48% 0.84%
2026/07/21 18.11% 6.67% 6.96% 6.3% 1.58% 4.05% 9.73% 1.88% 2.28% 3.11%
2026/07/22 19.87% 5.73% 5.77% 7.29% 3.24% 3.97% 5.22% 2.98% 2.39% 2.04%
2026/07/23 21.22% 7.3% 4.94% 7.57% 3.2% 4.05% 2.61% 1.08% 2.42% 1.57%
2026/07/24 19.7% 7.48% 6.4% 7.8% 1.99% 4.59% 2.93% 3.55% 2.25% 1.43%
2026/07/25 19.7% 6.79% 7.16% 8.52% 2.75% 5.3% 1.26% 3.1% 1.51% 0.79%
2026/07/26 18.61% 7.45% 7.42% 5.28% 2.85% 5.06% 4.66% 2.98% 1.44% 2.38%
2026/07/27 17.76% 7.66% 5.6% 6.09% 3% 4.07% 4.41% 3.9% 1.37% 1.75%
2026/07/28 18.74% 8.38% 5.85% 6.32% 3.19% 3.86% 3.35% 3.62% 2.56% 2.37%
2026/07/29 20.4% 10.23% 4.16% 7.14% 2.42% 5.1% 0% 2.38% 2.52% 1.02%
2026/07/30 21.58% 8.1% 4.19% 5.54% 2.33% 3.4% 7% 2.18% 2.31% 2.33%
2026/07/31 17.74% 7.65% 6.62% 5.13% 4.87% 4.28% 4.16% 3.2% 2.56% 1.59%
  • ads.google.com
  • vistaprint.com.au
  • upwork.com
  • fiverr.com
  • semrush.com
  • design.com
  • cmcmarkets.com
  • onlinemarketinggurus.com.au
  • wix.com
  • freelancer.com

Copyright © Adthena. All rights reserved.

In July 2026, ads.google.com dominated PPC spend, peaking at 27.06% on July 18. Vistaprint.com.au and upwork.com showed steady fluctuations, while fiverr.com maintained a consistent presence. Semrush.com and design.com had modest shares, with cmcmarkets.com experiencing notable spikes. Onlinemarketinggurus.com.au and wix.com displayed stable trends, whereas freelancer.com had varied performance. The month concluded with ads.google.com leading the pack.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 337
2026/07/02 338
2026/07/03 351
2026/07/04 343
2026/07/05 346
2026/07/06 374
2026/07/07 356
2026/07/08 357
2026/07/09 346
2026/07/10 344
2026/07/11 341
2026/07/12 352
2026/07/13 369
2026/07/14 347
2026/07/15 356
2026/07/16 368
2026/07/17 365
2026/07/18 340
2026/07/19 350
2026/07/20 356
2026/07/21 347
2026/07/22 393
2026/07/23 401
2026/07/24 403
2026/07/25 402
2026/07/26 393
2026/07/27 389
2026/07/28 376
2026/07/29 294
2026/07/30 371
2026/07/31 384

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in distinct advertisers, starting at 337 and peaking at 403. The month concluded with a robust 384, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 1.95%
ads.google.com 1.81%
upwork.com 1.01%
shopify.com 0.13%
firstpage.com.au 0.09%
looka.com -0.24%
freelancer.com -0.27%
printonline.au -0.32%
cmcmarkets.com -0.57%
vistaprint.com.au -1.05%

Copyright © Adthena. All rights reserved.

Fiverr.com and ads.google.com surged in click share, gaining 1.95 and 1.81, respectively. Meanwhile, vistaprint.com.au saw a decline of 1.05.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ads.google.com vistaprint.com.au upwork.com fiverr.com design.com braze.com freelancer.com easysigns.com.au snapfish.com.au printonline.au
2026/07/01 11.68% 14.49% 9.29% 7.39% 6.48% 0.49% 3.06% 2.44% 1.29% 2.81%
2026/07/02 13.22% 15.35% 8.2% 6.12% 5.85% 1.33% 3.7% 1.36% 1.72% 3.88%
2026/07/03 12.89% 19.27% 3.55% 7.43% 5.23% 0.52% 3.92% 2.27% 1.11% 4.59%
2026/07/04 13.26% 15.42% 3.12% 5.76% 6.03% 3.93% 3.35% 2.56% 2.8% 2.82%
2026/07/05 11.35% 14.8% 5.15% 7.46% 5.1% 3.93% 3.98% 2.29% 3.39% 4.12%
2026/07/06 14.29% 14.01% 3.2% 7.47% 5.55% 2.87% 3.35% 2.14% 2.44% 2.8%
2026/07/07 13.63% 14.99% 2.63% 8.11% 6.59% 2.89% 1.7% 3.23% 0.45% 2.41%
2026/07/08 18.21% 11.73% 2.14% 7.28% 6.43% 3.34% 3.37% 2.32% 1.87% 2.1%
2026/07/09 16.96% 17.01% 1.98% 5.49% 4.39% 4.31% 4.6% 1.34% 3.4% 2.8%
2026/07/10 16.15% 18.31% 3.71% 6.64% 3.78% 3.83% 2.66% 1.83% 3.04% 2.24%
2026/07/11 15.29% 15.63% 8.01% 5.4% 5.3% 3.23% 3.29% 0.86% 2.47% 2.74%
2026/07/12 13.39% 17.19% 8.39% 6.77% 5.67% 1.94% 4.38% 0.73% 0.83% 2.68%
2026/07/13 16.25% 18.53% 5.28% 4.41% 4.43% 1% 0.66% 2.86% 2.98% 3.48%
2026/07/14 16.32% 15.23% 8.22% 6.93% 4.73% 2.6% 4.15% 1.71% 2.27% 2.24%
2026/07/15 16.42% 15.55% 4.64% 6.31% 5.35% 2.2% 3.33% 2.2% 2.41% 2.38%
2026/07/16 14.75% 17.16% 6.92% 5.98% 3.74% 3.55% 2.12% 1.91% 3.3% 2.47%
2026/07/17 13.25% 17.18% 6.14% 3.2% 4.02% 4.53% 1.31% 2.3% 3.04% 2.47%
2026/07/18 20.94% 17.82% 8.27% 4.94% 4.77% 3.92% 2.04% 2.7% 1.19% 2.04%
2026/07/19 16.93% 15.45% 7.82% 4.16% 5.4% 2.74% 3.34% 0.79% 2.11% 2.2%
2026/07/20 13.71% 14.89% 12.16% 5.11% 3.78% 4.37% 1.3% 1.01% 1.23% 1.55%
2026/07/21 16.32% 15.23% 8.22% 6.93% 4.73% 2.6% 4.15% 1.71% 2.27% 2.24%
2026/07/22 16.79% 12.01% 7.29% 8.33% 4.76% 3.51% 2.57% 1.46% 2.45% 2.42%
2026/07/23 18.7% 17.62% 5.06% 7.41% 4.62% 5.83% 2.14% 1.11% 1.35% 2.17%
2026/07/24 16.04% 14.94% 6.93% 8.74% 5.04% 1.55% 2.17% 2.13% 2.09% 2.03%
2026/07/25 16.02% 12.82% 8.01% 7.51% 6.06% 2.99% 0.77% 2.51% 3.75% 1.94%
2026/07/26 15.78% 16.33% 8.24% 4.89% 6.39% 2.64% 2.67% 1.84% 1.94% 1.63%
2026/07/27 15.33% 16.56% 6.82% 6.68% 5.95% 2.25% 2.03% 2.57% 1.78% 3.16%
2026/07/28 15.87% 16.75% 6.64% 7.23% 5.06% 2.26% 3.52% 1.49% 0.77% 2.31%
2026/07/29 18.51% 20.75% 6.14% 7.63% 5.9% 1.21% 2.67% 2.5% 0.29% 1.86%
2026/07/30 17.32% 20.02% 5.69% 5.45% 3.67% 4.37% 2.46% 1.86% 2.28% 2.4%
2026/07/31 15.23% 15.01% 8.19% 6.12% 5.5% 2.33% 2.2% 2.12% 2% 1.98%
  • ads.google.com
  • vistaprint.com.au
  • upwork.com
  • fiverr.com
  • design.com
  • braze.com
  • freelancer.com
  • easysigns.com.au
  • snapfish.com.au
  • printonline.au

Copyright © Adthena. All rights reserved.

In July 2026, ads.google.com saw a fluctuating impression share, peaking at 20.94% on the 18th. Vistaprint.com.au had a strong finish, reaching 20.75% on the 29th. Upwork.com and fiverr.com showed moderate activity, while design.com and braze.com had lower shares. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services - Last month
  1. 1
    Google Ads - Official Site https://ads.google.com › start

    Google Ads for Business — Google Ads - Get Customers and Sell More with Online Advertising.

  2. 2
    Fiverr® Official Website - Get Those To-do Tasks Done https://www.fiverr.com

    Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help

  3. 3
    $0 Setup Fee + $99/Week - Google Ad Marketing - No Setup Fee Ever https://offer.growthdigital.com.au › google-ads › offer

    Start Growing With Google Ads From Just $99/Week. No Setup Fee Applies. Contact Us Today.

  4. 4
    MailerLite vs M.Chimp https://www.mailerlite.com

    Ditch The Chimp—MailerLite — Scott says "MailerLite is easier, cheaper, and provides better support." Try it today! All plans include automation, landing pages, signup forms, tagging, segmentation and more. Unlimited Emails.

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au

    Business Cards, Flyers & More — Everything to Market Your Business. Plus, Satisfaction is Absolutely Guaranteed! Printed in Australia. Graphic design services.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top performers like Google Ads, Fiverr, and Vistaprint captivate with clear, compelling messages. Google Ads emphasizes business growth, Fiverr highlights versatile freelance solutions, and Vistaprint guarantees satisfaction with local printing. Each ad uniquely addresses customer needs, driving engagement.

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