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AUS Services Marketing and Digital Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 26.15
fiverr.com 12.75
ads.google.com 10.75
mailchimp.com 8.38
design.com 3.64
easysigns.com.au 2.16
wix.com 1.85
bannerbuzz.com.au 1.54
onlinemarketinggurus.com.au 1.5
looka.com 1.43
others 29.85

Copyright © Adthena. All rights reserved.

Vistaprint.com.au leads with 26.15% click share, closely followed by ‘others’ at 29.85%. Fiverr.com and ads.google.com trail behind, highlighting a competitive landscape.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date vistaprint.com.au ads.google.com mailchimp.com onlinemarketinggurus.com.au upwork.com redditforbusiness.com fiverr.com wix.com firstpage.com.au design.com
2025/05/01 7.54% 6.1% 7.17% 3.87% 0.9% 1.67% 5.58% 3.78% 3.3% 2.65%
2025/05/02 8.34% 5.43% 6.68% 3.93% 1.39% 2.25% 5.14% 3.04% 5.67% 2.51%
2025/05/03 8.33% 4.72% 4.99% 7.09% 3.84% 1.52% 6.1% 3.64% 2.65% 2.55%
2025/05/04 7.18% 2.77% 5.47% 6.78% 3.43% 1.83% 4.37% 3.56% 3.74% 2.52%
2025/05/05 8.01% 2.23% 6.12% 5.37% 2.75% 3.13% 5.29% 4.73% 2.14% 2.03%
2025/05/06 7.31% 2.77% 5.65% 4.13% 3% 2.72% 4.53% 4.7% 1.96% 1.94%
2025/05/07 7.73% 3.55% 5.89% 4.95% 2.48% 2.76% 4.57% 3.84% 3.03% 1.82%
2025/05/08 8% 4.35% 5.04% 3.06% 2.77% 2.26% 4.08% 3.96% 2.77% 2.54%
2025/05/09 7.38% 6.02% 5.42% 3.3% 2.91% 1.48% 4.21% 3.33% 2.67% 2.3%
2025/05/10 8.07% 5.39% 5.21% 3.9% 3.67% 1.54% 4.08% 4.06% 2.21% 2.04%
2025/05/11 7.03% 4.44% 5.52% 6.33% 1.29% 1.71% 3.67% 4.78% 3.8% 2.55%
2025/05/12 7.39% 5.02% 6.13% 4.35% 2.45% 1.69% 3.75% 5.4% 1.53% 3%
2025/05/13 9.64% 4.07% 5.18% 4.79% 3.3% 1.54% 3.55% 3.89% 2.12% 2.65%
2025/05/14 9.98% 6.37% 5.34% 3.32% 3.6% 1.51% 3.8% 4.34% 2.82% 2.25%
2025/05/15 8.86% 4.16% 4.93% 3.68% 2.7% 3.92% 3.59% 3.93% 2.33% 2.58%
2025/05/16 9.61% 5.43% 5.39% 2.8% 2.47% 3.46% 3.44% 3.9% 2.36% 2.35%
2025/05/17 9.95% 3.61% 4.92% 4.36% 2.64% 2.94% 2.57% 4.27% 3.45% 2.89%
2025/05/18 8.42% 4.99% 5.01% 4.79% 1.85% 4.2% 2.32% 4.08% 2.75% 2.32%
2025/05/19 9.41% 5.14% 5.14% 4.22% 2.15% 2.83% 3.34% 4.18% 2.92% 2.43%
2025/05/20 10.19% 4.3% 5.75% 4.88% 1.6% 1.69% 3.24% 4.55% 2.94% 2.78%
2025/05/21 10.17% 3.61% 5.69% 4.48% 3.08% 1.72% 3.68% 3.76% 1.89% 3.19%
2025/05/22 8.17% 5.22% 5.88% 5.21% 3.92% 2.44% 3.83% 4.69% 2.02% 2.65%
2025/05/23 8.45% 5.95% 5.45% 6% 2.42% 3.13% 3.47% 3.83% 2.47% 2.61%
2025/05/24 9.21% 4.67% 3.95% 4.44% 2.61% 2.48% 4.61% 2.98% 2.99% 2.75%
2025/05/25 8.11% 5.95% 4.9% 4.89% 1.86% 3.37% 3.61% 5.44% 1.83% 2.6%
2025/05/26 7.32% 6.1% 5.56% 4.69% 1.76% 2.44% 3.86% 3.49% 2.02% 2.48%
2025/05/27 7.56% 6.11% 4.76% 3.86% 3.81% 1.73% 3.3% 4.81% 1.51% 1.7%
2025/05/28 6.87% 5.59% 6.47% 3.78% 3.35% 2.6% 4.58% 4.44% 1.49% 2.07%
2025/05/29 7.81% 6.27% 6.13% 4.99% 3.63% 2.5% 4.31% 3.42% 1.78% 2.63%
2025/05/30 6.75% 4.82% 6.15% 4.48% 3.94% 2.74% 4.06% 4.21% 1.42% 2.86%
2025/05/31 7.41% 6.54% 6.07% 4.44% 4.26% 3.33% 3.23% 3.16% 2.61% 2.53%

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In May 2025, Vistaprint.com.au led with fluctuating spend, peaking at 10.19% on May 20. Ads.google.com showed a steady rise, ending at 6.54%. Mailchimp.com maintained stability, while Upwork.com and Redditforbusiness.com saw notable increases. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 701
2025/05/02 691
2025/05/03 669
2025/05/04 670
2025/05/05 667
2025/05/06 698
2025/05/07 685
2025/05/08 703
2025/05/09 695
2025/05/10 680
2025/05/11 671
2025/05/12 686
2025/05/13 692
2025/05/14 692
2025/05/15 685
2025/05/16 690
2025/05/17 663
2025/05/18 669
2025/05/19 682
2025/05/20 676
2025/05/21 671
2025/05/22 693
2025/05/23 693
2025/05/24 643
2025/05/25 645
2025/05/26 683
2025/05/27 687
2025/05/28 665
2025/05/29 655
2025/05/30 638
2025/05/31 632

Copyright © Adthena. All rights reserved.

May began with 701 advertisers, fluctuating throughout the month. Peaks on May 8 (703) and May 22-23 (693) contrasted with a decline, ending at 632.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ads.google.com 1.73%
easysigns.com.au 1.14%
facebook.com 0.33%
canvaschamp.com.au 0.18%
brevo.com 0.15%
firstpage.com.au -0.22%
optimalprint.com.au -0.27%
mailchimp.com -0.3%
brandcrowd.com -0.31%
gsquared.com.au -0.33%

Copyright © Adthena. All rights reserved.

Easysigns.com.au and ads.google.com surged in click share, while gsquared.com.au and brandcrowd.com faced declines. Facebook.com also saw a positive shift.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vistaprint.com.au ads.google.com fiverr.com redditforbusiness.com mailchimp.com design.com upwork.com onlinemarketinggurus.com.au firstpage.com.au bannerbuzz.com.au
2025/05/01 16.88% 3.91% 8.04% 1.91% 3.67% 4.37% 1.75% 2.98% 1.98% 2.66%
2025/05/02 17.2% 3.7% 6.82% 2.22% 3.36% 4.29% 2.51% 2.79% 3.79% 2.6%
2025/05/03 17.2% 4.73% 8.85% 1.98% 3.09% 3.69% 3.47% 5.75% 2.45% 2.96%
2025/05/04 14.77% 3.01% 6.81% 2.52% 3.43% 3.79% 3.43% 5.33% 3.58% 2.85%
2025/05/05 16.38% 1.95% 7.95% 4.05% 3.73% 3.32% 3.21% 3.77% 1.82% 2.47%
2025/05/06 15.63% 2.71% 6.53% 3.01% 3.49% 3.59% 2.55% 3.22% 1.63% 1.8%
2025/05/07 15.81% 3.75% 6.98% 3.11% 3.69% 3.42% 2.21% 3.78% 2.59% 1.8%
2025/05/08 15.7% 4.32% 5.8% 2.73% 3.15% 4.53% 2.09% 2.27% 2.53% 2.22%
2025/05/09 14.62% 6.13% 6.2% 1.74% 3.19% 4% 2.14% 2.6% 2.21% 2.03%
2025/05/10 17.63% 5.64% 6.65% 1.84% 3.3% 3.29% 3.84% 3.29% 2.1% 2.45%
2025/05/11 14.26% 4.75% 5.97% 2.23% 3.41% 4.13% 1.29% 5.18% 3.56% 2.25%
2025/05/12 15.29% 5.12% 5.81% 2.07% 3.71% 4.77% 2.06% 3.49% 1.22% 1.77%
2025/05/13 19.29% 4.01% 5.5% 1.9% 3.02% 3.9% 2.47% 3.29% 2.13% 1.39%
2025/05/14 19.03% 6.56% 5.72% 1.78% 3.15% 3.27% 3.72% 2.15% 2.48% 1.73%
2025/05/15 17.3% 4.02% 5.5% 4.57% 2.94% 4.1% 2.07% 2.64% 2.02% 1.57%
2025/05/16 19.01% 4.92% 5.32% 3.72% 3.19% 3.88% 2.32% 1.79% 1.99% 1.77%
2025/05/17 20.35% 3.77% 3.37% 3.52% 3.21% 5.03% 1.94% 3.02% 3.09% 1.49%
2025/05/18 18.14% 5.24% 3.29% 5.02% 3.25% 4.09% 1.45% 3.4% 2.49% 1.76%
2025/05/19 19.25% 4.97% 5.23% 3.54% 3.16% 3.86% 1.86% 2.95% 2.67% 1.65%
2025/05/20 19.65% 4.23% 4.86% 1.96% 3.34% 4.51% 1.44% 3.01% 2.52% 1.62%
2025/05/21 20.3% 2.92% 5.82% 2.01% 3.34% 4.74% 2.6% 3.24% 1.49% 2.28%
2025/05/22 16.91% 5.03% 6.1% 2.88% 3.52% 4.62% 3.19% 3.32% 1.64% 1.91%
2025/05/23 16.7% 5.73% 5.49% 3.78% 3.3% 4.11% 1.95% 4.25% 2.42% 2.07%
2025/05/24 18.62% 4.81% 7.29% 3.02% 2.61% 4.31% 2.3% 3.08% 2.56% 2.13%
2025/05/25 16.39% 6.04% 5.83% 3.99% 3.07% 4.19% 1.84% 3.43% 1.61% 1.69%
2025/05/26 15.71% 6.51% 6.8% 2.99% 3.6% 4.05% 1.48% 3.25% 1.84% 1.21%
2025/05/27 15.82% 6.47% 5.89% 2.05% 3.05% 3.02% 4.02% 2.75% 1.49% 1.77%
2025/05/28 14.33% 5.72% 7.78% 3.07% 4% 3.19% 3.39% 2.69% 1.4% 1.95%
2025/05/29 16.23% 6.24% 6.63% 2.75% 3.72% 4.11% 3.47% 3.27% 1.81% 2.29%
2025/05/30 14.71% 4.93% 6.45% 3.29% 3.74% 4.43% 3.37% 2.8% 1.38% 2.73%
2025/05/31 16.22% 6.91% 5.44% 3.94% 3.83% 3.82% 3.25% 3.16% 2.27% 1.58%

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In May 2025, Vistaprint.com.au’s impression share fluctuated, peaking at 20.35% on the 17th. Ads.google.com saw a steady rise, ending at 6.91%. Fiverr.com experienced a dip mid-month but recovered to 5.44%. Redditforbusiness.com had a notable increase, closing at 3.94%. Mailchimp.com maintained stability, finishing at 3.83%. Design.com showed consistent performance, ending at 3.82%. Upwork.com had a late surge, reaching 3.25%. Onlinemarketinggurus.com.au remained steady, closing at 3.16%. Firstpage.com.au fluctuated, ending at 2.27%. Bannerbuzz.com.au had a varied month, finishing at 1.58%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Switch to Brevo in Minutes - Don't Let Them Overcharge You https://www.brevo.com

    Import Your Contacts in Minutes and Set Up your Email Delivery Easily. Get Started Today

  2. 2
    Fiverr® Official Website https://www.fiverr.com

    Hire Talent With Top Quality — Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help.

  3. 3
    Marketing & Sales Tools | Take Your Marketing Further http://www.mailchimp.com

    Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content. Convert Site Browsers, Cart...

  4. 4
    Ditch The Chimp—MailerLite https://www.mailerlite.com

    Sign Up Free: $0/month — All plans include automation, landing pages, signup forms, tagging, segmentation and more.

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au

    Market Your Business — Look Prepared, Professional and Plugged-in. Satisfaction Absolutely Guaranteed! Great Prices...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, five brands stand out with compelling narratives. Brevo entices with a promise of cost efficiency and ease, urging users to switch effortlessly. Fiverr highlights its vast pool of expert freelancers, emphasizing quality and versatility. Mailchimp leverages AI to enhance marketing strategies, offering advanced tools for conversion. MailerLite challenges competitors with a free, feature-rich plan, promoting simplicity and value. Vistaprint assures professionalism and satisfaction, focusing on business readiness and affordability. Each ad tells a unique story, capturing attention with distinct value propositions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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