AUS Services Marketing and Digital Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – AUS

Google AI Overview visibility for Services Marketing and Digital Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.682401789
77.317598211
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 6%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 28.98
ads.google.com 15.11
fiverr.com 7.73
easysigns.com.au 7.51
mailchimp.com 4.87
design.com 4.46
printonline.au 2.51
bannerbuzz.com.au 1.89
upwork.com 1.59
snapfish.com.au 1.44
others 23.91
  • vistaprint.com.au - 28.98%
  • ads.google.com - 15.11%
  • fiverr.com - 7.73%
  • easysigns.com.au - 7.51%
  • mailchimp.com - 4.87%
  • design.com - 4.46%
  • printonline.au - 2.51%
  • bannerbuzz.com.au - 1.89%
  • upwork.com - 1.59%
  • snapfish.com.au - 1.44%
  • others - 23.91%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint dominates with 28.98% click share, followed by ‘others’ at 23.91%. Ads.google.com holds 15.11%, while Fiverr and Easysigns trail behind.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ads.google.com upwork.com vistaprint.com.au fiverr.com design.com onlinemarketinggurus.com.au firstpage.com.au wix.com printonline.au mailchimp.com
2026/06/01 11.41% 1.76% 12.97% 4.64% 3.24% 3.36% 0.98% 0.91% 2.52% 1.61%
2026/06/02 15.67% 1.66% 13.52% 5.96% 4.19% 2.42% 1.63% 1.24% 2.69% 2.84%
2026/06/03 14.23% 1.35% 8.67% 6.69% 4.13% 4.65% 1.36% 2.39% 2.11% 2.33%
2026/06/04 16.62% 2.03% 13.74% 4.38% 2.92% 4.51% 1.08% 2.69% 3.3% 2.73%
2026/06/05 17.05% 1.85% 12.08% 3.98% 3.22% 2.73% 0.93% 1.48% 2.6% 2.97%
2026/06/06 14.02% 2.84% 12.13% 4.3% 4.4% 4.82% 0.58% 2.22% 2.75% 3.56%
2026/06/07 16.75% 2.15% 13.61% 4.24% 4.11% 4.46% 0.54% 1.53% 2.98% 2.48%
2026/06/08 18.03% 2.02% 9.97% 4.81% 3.81% 4.22% 0.22% 1.69% 1.95% 2.06%
2026/06/09 18.68% 2.48% 7.93% 4.24% 3.67% 4.44% 0.23% 2.64% 1.62% 2.28%
2026/06/10 15.72% 1.81% 15.71% 3.46% 3.61% 2.68% 0.28% 2.74% 3.45% 2.45%
2026/06/11 13.41% 2.81% 13.08% 3.55% 3.57% 3.71% 1.1% 1.99% 3.05% 2.76%
2026/06/12 16.94% 3.21% 11.61% 4.17% 2.99% 2.67% 2.19% 2.51% 2.6% 3.23%
2026/06/13 10.61% 2.81% 13.55% 3.08% 2.49% 3.69% 4.75% 2.46% 2.54% 2.83%
2026/06/14 11.39% 3.53% 12.74% 3.25% 2.94% 2.92% 2.66% 2.14% 2.26% 3.25%
2026/06/15 17.27% 3.44% 7.64% 3.5% 3.27% 4.52% 3.25% 2.91% 1.65% 2.57%
2026/06/16 12.47% 3.79% 13.5% 3.91% 2.37% 3.76% 3.03% 2.42% 3.01% 2.01%
2026/06/17 8.1% 4.89% 14.84% 5.43% 2.62% 4.26% 2.01% 3.28% 3.11% 1.62%
2026/06/18 5.85% 5.31% 14.54% 6.14% 3.29% 3.09% 2.15% 1.75% 3.22% 1.55%
2026/06/19 18.23% 4.5% 13.94% 4.36% 2.93% 3.39% 2.2% 0.81% 2.94% 2.83%
2026/06/20 27.58% 4.19% 6.22% 5.71% 5.22% 3.5% 3.4% 2.61% 1.01% 2.5%
2026/06/21 25.72% 4.29% 7.14% 6.04% 4.64% 3.13% 3.86% 1.89% 1.01% 3.39%
2026/06/22 25.56% 3.39% 6.48% 4.88% 4.91% 2.39% 3.99% 2.48% 1.22% 2.38%
2026/06/23 29.55% 4.43% 7.35% 3.72% 3.73% 1.61% 3.28% 1.79% 1.13% 2.83%
2026/06/24 31.59% 4.66% 6.96% 4.63% 4.77% 2.83% 3.61% 1.86% 1.24% 2.8%
2026/06/25 34.09% 5.53% 5.37% 5.8% 4.27% 1.96% 4.2% 1.3% 1.47% 0.69%
2026/06/26 27.79% 4.38% 9.82% 3.55% 5.37% 2.65% 3.27% 2.85% 1.5% 0%
2026/06/27 23.74% 6.85% 10.89% 5.8% 4.88% 2.51% 3.2% 3.27% 1.84% 0%
2026/06/28 27.01% 6.93% 7.38% 5.13% 4.39% 2.96% 3.98% 1.59% 1.29% 0%
2026/06/29 31.02% 6.06% 6.03% 6.1% 4.13% 3.11% 2.36% 1.26% 1.35% 0%
2026/06/30 23.11% 6.94% 6.71% 6.7% 4.71% 2.43% 1.65% 1.47% 1.45% 0%
  • ads.google.com
  • upwork.com
  • vistaprint.com.au
  • fiverr.com
  • design.com
  • onlinemarketinggurus.com.au
  • firstpage.com.au
  • wix.com
  • printonline.au
  • mailchimp.com

Copyright © Adthena. All rights reserved.

In June 2026, Google’s ad spend share surged, peaking at 34.09% on the 25th. Upwork’s share steadily climbed, ending at 6.94%. Vistaprint fluctuated, closing at 6.71%. Fiverr and Design.com showed moderate growth, while Mailchimp’s share dipped to 0.69% by month’s end.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 419
2026/06/02 418
2026/06/03 430
2026/06/04 430
2026/06/05 415
2026/06/06 408
2026/06/07 412
2026/06/08 422
2026/06/09 411
2026/06/10 409
2026/06/11 404
2026/06/12 403
2026/06/13 385
2026/06/14 375
2026/06/15 395
2026/06/16 395
2026/06/17 390
2026/06/18 405
2026/06/19 393
2026/06/20 375
2026/06/21 371
2026/06/22 388
2026/06/23 375
2026/06/24 372
2026/06/25 366
2026/06/26 356
2026/06/27 341
2026/06/28 353
2026/06/29 365
2026/06/30 354

Copyright © Adthena. All rights reserved.

June began with 419 advertisers, peaking at 430 on June 3-4. A steady decline followed, reaching 354 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ads.google.com 4.74%
fiverr.com 2.65%
design.com 1.66%
upwork.com 1.32%
cmcmarkets.com 1.3%
campaignmonitor.com -0.97%
canvaschamp.com.au -1.02%
google.com -1.15%
mailchimp.com -2.08%
easysigns.com.au -3.31%

Copyright © Adthena. All rights reserved.

Ads.google.com surged with a 4.74% click share increase, while easysigns.com.au faced a 3.31% decline. Fiverr.com and design.com also saw positive growth, contrasting with mailchimp.com’s drop.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.com.au ads.google.com upwork.com fiverr.com design.com printonline.au mailerlite.com easysigns.com.au bannerbuzz.com.au mailchimp.com
2026/06/01 18.05% 8.72% 2.9% 4.52% 3.64% 3.39% 3.68% 4.07% 2.25% 1.66%
2026/06/02 18.35% 9.84% 3.03% 6.26% 5.39% 4.03% 2.87% 4.33% 2.74% 2.51%
2026/06/03 13.96% 9.33% 3.04% 6.41% 5.1% 4.28% 2.71% 2.84% 2.38% 2.21%
2026/06/04 19.38% 9.87% 2.85% 3.88% 3.11% 5.53% 3.25% 3.59% 3.51% 2.44%
2026/06/05 17.07% 10% 2.77% 3.77% 3.65% 3.91% 3.35% 5.93% 3.07% 2.39%
2026/06/06 17.69% 8.28% 4.33% 4.97% 4.45% 4.36% 2.57% 5.89% 3.46% 3.08%
2026/06/07 19.08% 9.9% 3.31% 4.33% 5.01% 5.46% 3.63% 5.4% 3.72% 2.23%
2026/06/08 16.5% 11.25% 3.51% 5.12% 4.49% 3.41% 3.01% 5.75% 2.19% 1.84%
2026/06/09 15.8% 12.42% 4.36% 5.34% 4.83% 2.5% 3.34% 2.01% 1.04% 2.3%
2026/06/10 20.84% 9.33% 2.2% 3.19% 3.85% 4.35% 2.25% 4.6% 4.48% 2.2%
2026/06/11 16.11% 6.91% 3.95% 3.08% 3.94% 3.98% 2.83% 6.74% 3.15% 2.22%
2026/06/12 16.2% 9.58% 4.44% 4.59% 3.33% 3.44% 2.9% 5.05% 3.69% 2.63%
2026/06/13 19.31% 6.3% 3.97% 3.35% 2.78% 3.66% 3.29% 6.23% 4.05% 2.59%
2026/06/14 19.02% 6.64% 4.85% 2.87% 3.82% 3.94% 2.28% 7.53% 2.9% 2.93%
2026/06/15 14.54% 11.33% 5.45% 4.29% 3.37% 2.63% 3.21% 1.83% 1.6% 2.45%
2026/06/16 17.67% 7.01% 4.84% 4.29% 2.56% 4.44% 2.81% 4.27% 4.19% 1.79%
2026/06/17 18.66% 4.75% 6.82% 6.07% 2.86% 4.63% 2.77% 4.93% 3.33% 1.35%
2026/06/18 19.07% 3.7% 6.51% 5.19% 3.47% 4.35% 2.64% 4.8% 3.53% 1.24%
2026/06/19 20.68% 5.01% 6.26% 4.91% 3.46% 5.55% 2.78% 5.21% 4.23% 2.68%
2026/06/20 13.74% 9.54% 8.19% 7% 7.21% 2.37% 4.83% 2.81% 2.71% 2.55%
2026/06/21 17.06% 12.68% 6.57% 7.54% 6.09% 1.59% 4.82% 2.37% 2.58% 3.52%
2026/06/22 14.06% 11.88% 5.62% 6.65% 7.92% 2.8% 3.99% 4.46% 1.82% 2.38%
2026/06/23 16.95% 12.24% 7.42% 4.89% 5.55% 2.65% 2.32% 1.2% 1.75% 3.07%
2026/06/24 14.27% 13.87% 7.23% 4.99% 7.9% 1.62% 3.64% 3.5% 1.84% 2.89%
2026/06/25 13.13% 16.13% 8.74% 7.11% 7.61% 3.73% 1.93% 1.52% 0.75% 0.77%
2026/06/26 17.31% 13.14% 6.93% 3.45% 9.04% 3.08% 3.98% 1.84% 2.31% 0%
2026/06/27 18.87% 12.94% 9.1% 5.29% 6.7% 3.57% 3.46% 1.39% 2.28% 0%
2026/06/28 14.9% 12.15% 10.8% 5.63% 6.98% 3.4% 3.26% 1.32% 1.81% 0%
2026/06/29 12.51% 16.49% 8.9% 7.26% 5.71% 2.55% 2.29% 2.32% 2.89% 0%
2026/06/30 14.06% 11.83% 10.77% 8.53% 7.4% 2.92% 1.72% 1.67% 1.61% 0%
  • vistaprint.com.au
  • ads.google.com
  • upwork.com
  • fiverr.com
  • design.com
  • printonline.au
  • mailerlite.com
  • easysigns.com.au
  • bannerbuzz.com.au
  • mailchimp.com

Copyright © Adthena. All rights reserved.

In June 2026, Vistaprint.com.au’s impression share fluctuated, peaking at 20.84% on June 10. Ads.google.com saw a mid-month dip, recovering to 16.49% by June 29. Upwork.com steadily rose, ending at 10.77%. Fiverr.com and Design.com showed varied trends, while Printonline.au and Mailerlite.com experienced declines. Easysigns.com.au and Bannerbuzz.com.au had inconsistent shares, with Mailchimp.com peaking mid-month before dropping.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services - Last month
  1. 1
    Google Ads Agency Australia - First Page Australia https://offer.firstpage.com.au › google-ads › 2-months-free

    Get 2 free months of expert Google Ads management. Award-winning team, real results.

  2. 2
    Fiverr® Official Website https://www.fiverr.com

    Get Those To-do Tasks Done — Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help

  3. 3
    World's largest freelance site https://www.freelancer.com › graphic-design

    Millions of freelancers ready — Find your graphic designer today. See their portfolios & reviews before you hire. In just a few steps...

  4. 4
    Ditch The Chimp—MailerLite https://www.mailerlite.com

    Better Than Chimp? All plans include automation, landing pages, signup forms, tagging, segmentation and more. Scott...

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au

    Business Cards, Flyers & More — Everything to Market Your Business. Plus, Satisfaction is Absolutely Guaranteed! Printed in Australia.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, five advertisers stand out with compelling narratives. First Page Australia entices with two free months of expert Google Ads management, promising real results. Fiverr and Freelancer.com highlight the power of freelance talent, offering diverse expertise and easy hiring. MailerLite challenges competitors with comprehensive features, while Vistaprint guarantees satisfaction with its marketing essentials. Each ad tells a unique story of value and expertise.

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