AUS Services Marketing and Digital Services - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Marketing and Digital Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.2759252473
	80.7240747527

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	10
	90

10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	7%
Navigational	4%
Seasonal	0%
Local	0%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
vistaprint.com.au	36.26
ads.google.com	14.28
fiverr.com	10.12
mailchimp.com	6.53
design.com	4.34
easysigns.com.au	2.22
cmcmarkets.com	1.71
optimalprint.com.au	1.34
shopify.com	1.21
printonline.au	1.04
others	20.95

vistaprint.com.au - 36.26%
ads.google.com - 14.28%
fiverr.com - 10.12%
mailchimp.com - 6.53%
design.com - 4.34%
easysigns.com.au - 2.22%
cmcmarkets.com - 1.71%
optimalprint.com.au - 1.34%
shopify.com - 1.21%
printonline.au - 1.04%
others - 20.95%

In the PPC landscape, Vistaprint.com.au dominates with 36.26% click share, followed by Ads.google.com at 14.28%. Others collectively hold 20.95%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ads.google.com	vistaprint.com.au	mailchimp.com	design.com	fiverr.com	mailerlite.com	onlinemarketinggurus.com.au	wix.com	shopify.com	cmcmarkets.com
2026/01/01	10.59%	10.84%	9.64%	3.94%	2.88%	1.62%	4.2%	2.23%	2.4%	1.46%
2026/01/02	12.72%	10.36%	7.86%	5.35%	3.88%	1.98%	4.4%	2.58%	2.63%	3.33%
2026/01/03	16.43%	9.87%	8.98%	4.08%	4.83%	2.59%	3.89%	2.61%	2.26%	3.3%
2026/01/04	17.2%	10.95%	8.9%	4.37%	4%	2.42%	3.46%	2.08%	3.31%	3.33%
2026/01/05	11.82%	11.74%	4.93%	4.66%	3.35%	2.64%	3.43%	3.73%	3.25%	0%
2026/01/06	15.82%	9.76%	3.75%	4.05%	3.79%	2.04%	3.22%	3.12%	3.54%	4.08%
2026/01/07	12.93%	10.9%	6.44%	3.92%	3.71%	2.84%	6.31%	3.01%	2%	1.61%
2026/01/08	13.34%	8.78%	5.61%	5.04%	3.78%	2.85%	3.37%	3.09%	2.7%	3.08%
2026/01/09	15.59%	9.49%	6.8%	4.45%	3.81%	2.9%	2.73%	3.32%	2.62%	3.45%
2026/01/10	14.79%	10.14%	8.14%	3.43%	4.2%	2.73%	2.89%	3.17%	2.37%	5.81%
2026/01/11	15.74%	10.88%	7.09%	4.06%	2.87%	2.26%	3.02%	3.02%	3.07%	0.68%
2026/01/12	18.82%	8.99%	4.71%	3.77%	4.47%	3.29%	2.73%	3.92%	2.59%	2.46%
2026/01/13	16.04%	10.36%	6.26%	4.44%	4.56%	2.49%	2.07%	3.03%	3.07%	0.74%
2026/01/14	20.13%	9.62%	4.88%	2.84%	3.81%	2.38%	3.73%	4.7%	2.31%	1.36%
2026/01/15	16.25%	8.55%	7.11%	3.88%	3.76%	2.52%	3.48%	3%	2.3%	4.78%
2026/01/16	15.57%	9.46%	6.79%	4.44%	3.75%	2.89%	2.72%	3.31%	2.62%	3.44%
2026/01/17	18.07%	11.19%	9.12%	4.03%	3.43%	2.7%	3.51%	3.18%	1.92%	2.55%
2026/01/18	17.41%	10.09%	8.43%	4.07%	4.31%	3.26%	2.74%	1.77%	2.4%	0%
2026/01/19	17.62%	9.95%	4.82%	3.93%	3.17%	2.44%	3.09%	1.91%	1.83%	3.32%
2026/01/20	20.49%	11.23%	5.57%	4.54%	3.45%	1.93%	2.38%	2.92%	1.84%	1.49%
2026/01/21	17.24%	10.55%	5.81%	4.07%	3.76%	1.46%	3.43%	2.37%	1.73%	0.7%
2026/01/22	14.89%	10.92%	7.15%	5.3%	2.76%	1.53%	2.23%	2.4%	2.73%	0.28%
2026/01/23	17.15%	11.02%	3.85%	4.77%	3.64%	0.48%	2.88%	2.56%	2.03%	0.68%
2026/01/24	12.13%	12.54%	6.5%	4.67%	3.38%	2.49%	3.09%	3.12%	2.91%	1.52%
2026/01/25	16.18%	9.98%	7.08%	4.23%	3.1%	2.69%	2.58%	3.51%	2.84%	1.42%
2026/01/26	16.94%	8.45%	8.47%	3.52%	3.12%	2.65%	1.16%	3.58%	2.32%	3.6%
2026/01/27	15.29%	10.72%	6.57%	5.09%	2.98%	2.57%	1.86%	2.62%	2.39%	0.68%
2026/01/28	16.32%	10.19%	6.39%	4.57%	2.91%	3.09%	2.6%	3.5%	2.47%	0.33%
2026/01/29	14.33%	12.98%	7.46%	5.63%	4.47%	2.79%	2.32%	3.02%	2.46%	2.64%
2026/01/30	16.53%	12.83%	7.5%	5.39%	3.26%	3.24%	2.77%	3.43%	2.43%	3.08%
2026/01/31	17.26%	13.33%	7.13%	4.55%	3.43%	2.95%	2.81%	2.71%	2.27%	1.51%

ads.google.com
vistaprint.com.au
mailchimp.com
design.com
fiverr.com
mailerlite.com
onlinemarketinggurus.com.au
wix.com
shopify.com
cmcmarkets.com

In January 2026, ads.google.com led with fluctuating spend, peaking at 20.49%. Vistaprint.com.au showed steady growth, ending at 13.33%. Mailchimp.com had a volatile month, closing at 7.13%. Design.com and fiverr.com maintained moderate stability, while mailerlite.com and onlinemarketinggurus.com.au experienced declines. Wix.com and shopify.com remained consistent, and cmcmarkets.com saw significant fluctuations.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	437
2026/01/02	428
2026/01/03	416
2026/01/04	425
2026/01/05	439
2026/01/06	456
2026/01/07	415
2026/01/08	455
2026/01/09	464
2026/01/10	441
2026/01/11	456
2026/01/12	464
2026/01/13	473
2026/01/14	453
2026/01/15	446
2026/01/16	464
2026/01/17	446
2026/01/18	442
2026/01/19	470
2026/01/20	470
2026/01/21	486
2026/01/22	467
2026/01/23	467
2026/01/24	471
2026/01/25	451
2026/01/26	496
2026/01/27	506
2026/01/28	476
2026/01/29	456
2026/01/30	444
2026/01/31	454

January saw a dynamic shift in distinct advertisers, starting at 437 and peaking at 506. The month concluded with a slight dip to 454, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
fiverr.com	2.98%
facebook.com	1.38%
seashepherd.org.au	0.4%
design.com	0.36%
oneflare.com.au	0.35%
looka.com	-0.35%
optimalprint.com.au	-0.43%
ads.google.com	-0.82%
cmcmarkets.com	-1.02%
vistaprint.com.au	-1.12%

Fiverr.com surged with a 2.98% click share increase, while Vistaprint.com.au dropped by 1.12%. Facebook.com also gained 1.38%, contrasting with CMCMarkets.com’s 1.02% decline.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	vistaprint.com.au	ads.google.com	fiverr.com	design.com	mailerlite.com	mailchimp.com	upwork.com	shopify.com	printonline.au	optimalprint.com.au
2026/01/01	17.86%	7.4%	3.2%	5.78%	2.88%	3.21%	0.36%	1.97%	2.32%	4.04%
2026/01/02	17.88%	7.31%	5.06%	7.03%	2.8%	3.33%	1.8%	1.93%	1.68%	6.19%
2026/01/03	18.73%	10.02%	5.49%	5.36%	3.83%	4.1%	1.98%	1.9%	1.97%	5.2%
2026/01/04	18.56%	10.2%	4.69%	5.48%	3.04%	3.91%	1.86%	2.78%	3.73%	3.55%
2026/01/05	18.61%	7.26%	3.91%	4.86%	3.59%	2%	1.71%	2.35%	3.23%	7.17%
2026/01/06	18.06%	9.67%	5.01%	4.75%	3.09%	1.71%	2.1%	2.74%	2.89%	3.21%
2026/01/07	18.73%	7.41%	4.47%	4.53%	4.01%	2.74%	0.03%	1.52%	2.61%	6.35%
2026/01/08	17.59%	8.6%	3.97%	6.22%	3.87%	2.42%	2.06%	2.12%	1.54%	4.51%
2026/01/09	18.18%	9.82%	5.35%	5.96%	3.7%	3.03%	2.79%	2.52%	1.58%	2.29%
2026/01/10	18.33%	9.38%	4.86%	4.37%	3.92%	3.6%	1.41%	1.79%	2.03%	3.66%
2026/01/11	20.81%	9.91%	4.53%	5.04%	2.8%	3.12%	2.56%	2.49%	2.12%	3.36%
2026/01/12	17.88%	12.01%	5.64%	4.34%	4.12%	2.09%	2.65%	2.09%	1.78%	0.68%
2026/01/13	17.98%	9.23%	5.04%	4.76%	3.47%	2.55%	1.87%	2.35%	1.82%	3.4%
2026/01/14	19.76%	12.41%	5.92%	3.82%	3.35%	2.25%	2.27%	2.09%	1.25%	1.57%
2026/01/15	17.71%	10.82%	5.4%	5.01%	3.28%	3.37%	1.26%	2.11%	2.84%	1.47%
2026/01/16	18.18%	9.84%	5.31%	5.97%	3.71%	3.04%	2.78%	2.53%	1.58%	2.29%
2026/01/17	20.48%	11.3%	5.82%	4.94%	3.92%	4.22%	2.68%	1.81%	1.35%	1.85%
2026/01/18	17.64%	11.38%	6.56%	5.45%	4.23%	3.87%	2.94%	1.98%	2.29%	2.22%
2026/01/19	19.1%	11.03%	4.92%	4.61%	2.87%	2.16%	1.55%	1.86%	2.47%	1.42%
2026/01/20	21.5%	11.12%	5.9%	5.11%	2.05%	2.42%	1.52%	1.59%	2.38%	3.6%
2026/01/21	18.72%	9.86%	6.37%	4.74%	2.21%	2.51%	1.73%	1.49%	2.58%	1.35%
2026/01/22	18.73%	9.68%	4.63%	7.46%	2.13%	3.39%	2.53%	2.53%	1.28%	1.86%
2026/01/23	21.42%	10.35%	6.04%	6.29%	0.46%	1.78%	2.19%	1.87%	1.34%	1.82%
2026/01/24	21.38%	7.68%	5.89%	5.52%	2.85%	2.87%	4.02%	2.99%	1.72%	1%
2026/01/25	18.35%	9.85%	5.46%	5.28%	4.08%	3.27%	4.77%	2.44%	1.41%	1.51%
2026/01/26	15.32%	9.86%	6.1%	4.24%	3.7%	3.72%	4.8%	2.01%	1.41%	0.56%
2026/01/27	19.79%	8.34%	5.02%	6.32%	3.17%	2.92%	2.11%	1.9%	1.63%	1.45%
2026/01/28	17.97%	9.96%	5.09%	5.64%	4.14%	2.86%	2.82%	2.19%	2.24%	2.7%
2026/01/29	22.2%	8.41%	5.91%	7.17%	4.19%	3.15%	3.44%	1.95%	1.46%	1.59%
2026/01/30	20.68%	10.17%	5%	6.85%	4.32%	3.36%	3.08%	2.4%	1.51%	3.41%
2026/01/31	23.39%	10.63%	5.43%	5.31%	3.81%	3.17%	2.95%	2.24%	1.73%	0.79%

vistaprint.com.au
ads.google.com
fiverr.com
design.com
mailerlite.com
mailchimp.com
upwork.com
shopify.com
printonline.au
optimalprint.com.au

In January 2026, Vistaprint.com.au led with a fluctuating impression share, peaking at 23.39%. Ads.google.com followed, showing consistent growth, ending at 10.63%. Fiverr.com and Design.com maintained moderate shares, while Mailerlite.com and Mailchimp.com had varied performances. Upwork.com and Shopify.com showed steady trends, with Printonline.au and Optimalprint.com.au trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services - Last month

1
Google Ads https://ads.google.com › start
Google Ads - Official Site — Reach customers wherever they go online with text ads, display ads, video ads & app ads. Unlock Ads Credit with your first Google Ads campaign and drive real business results. Show Ads Locally.
2
Fiverr's Freelance On Repeat | Grow Your Business With Fiverr https://www.fiverr.com
Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help. Stay True To The Freelancers Who Stay True To Your...
3
Intuit Mailchimp https://www.mailchimp.com
Marketing & Sales Tools — Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content.
4
Ditch The Chimp—MailerLite | Ranked #1 In Delivering Emails https://www.mailerlite.com
All plans include automation, landing pages, signup forms, tagging, segmentation and more. Pay...
5
Vistaprint Official Site https://www.vistaprint.com.au › custom › printing
Custom Printed Products — Trusted by Businesses for Quality, Speed & Service Since 1995. Create Custom Products Now. Explore Our Full Range of Custom Print Products for Businesses & Individuals. Shop Now.

In the competitive world of Google PPC, top performers like Google Ads, Fiverr, Mailchimp, MailerLite, and Vistaprint captivate audiences with unique propositions. From Google’s promise of real business results to Fiverr’s freelancer expertise, each ad tells a compelling story of value and trust.

Frequently Asked Questions

Why is the AUS Services Marketing and Digital Services January 2026 Report useful and how should I use it?

Why is the AUS Services Marketing and Digital Services January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Marketing and Digital Services January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Marketing and Digital Services January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Marketing and Digital Services January 2026 Report?

The AUS Services Marketing and Digital Services January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Marketing and Digital Services January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Marketing and Digital Services January 2026 Report for?

The AUS Services Marketing and Digital Services January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Services Marketing and Digital Services - PPC Market Share Analysis January 2026