AUS Services Marketing and Digital Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – AUS

Google AI Overview visibility for Services Marketing and Digital Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.0753757833
79.9246242167
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 6%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 30.93
ads.google.com 15.6
fiverr.com 13.76
mailchimp.com 8.32
design.com 2.03
bannerbuzz.com.au 1.45
upwork.com 1.4
shopify.com 1.28
printonline.au 1.21
snapfish.com.au 1.18
others 22.84
  • vistaprint.com.au - 30.93%
  • ads.google.com - 15.6%
  • fiverr.com - 13.76%
  • mailchimp.com - 8.32%
  • design.com - 2.03%
  • bannerbuzz.com.au - 1.45%
  • upwork.com - 1.4%
  • shopify.com - 1.28%
  • printonline.au - 1.21%
  • snapfish.com.au - 1.18%
  • others - 22.84%

Copyright © Adthena. All rights reserved.

Vistaprint.com.au leads with 30.93% click share, followed by others at 22.84%. Ads.google.com and Fiverr.com trail with 15.6% and 13.76%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ads.google.com fiverr.com vistaprint.com.au shopify.com wix.com mailchimp.com upwork.com mailerlite.com onlinemarketinggurus.com.au design.com
2026/03/01 13.38% 5.38% 9.27% 3.37% 3.38% 3.84% 4.98% 1.94% 4.15% 4.12%
2026/03/02 15.58% 7.65% 10.07% 2.44% 3.46% 3.21% 6.51% 2.76% 4.68% 3.24%
2026/03/03 21.41% 8.25% 8.95% 2.49% 2.07% 3.22% 5.32% 1.4% 3.42% 3.14%
2026/03/04 17.86% 6.52% 10.95% 2.62% 1.57% 3.24% 5.37% 2.59% 4.33% 2.71%
2026/03/05 18.98% 5.58% 9.22% 2.89% 3.31% 4.06% 4.93% 2.4% 3.57% 2.53%
2026/03/06 21.53% 4.64% 7.72% 2.27% 1.77% 3.2% 3.79% 0.7% 4.53% 2.44%
2026/03/07 18.62% 4.75% 9.03% 2.1% 2.77% 4.48% 4.35% 2.37% 5.36% 2.07%
2026/03/08 20.37% 4.32% 8.47% 3.41% 2.74% 3.79% 5.17% 1.75% 4.15% 2.77%
2026/03/09 18.45% 4.24% 8.37% 2.72% 2.99% 2.91% 3.82% 2.45% 3.1% 2.61%
2026/03/10 16.65% 5.28% 9.98% 3.13% 3.18% 3.41% 1.01% 2.39% 5.38% 2.46%
2026/03/11 14.65% 6.74% 8.24% 3.02% 2.16% 3.66% 1.21% 1.88% 4.52% 3.03%
2026/03/12 20.26% 6.65% 8.5% 2.76% 3.79% 3.37% 0.92% 1.61% 3.76% 2.59%
2026/03/13 19.6% 4.24% 7.68% 2.57% 3.01% 4.57% 1.32% 2.19% 3.31% 2.57%
2026/03/14 13.92% 5.4% 9.85% 2.71% 3.46% 3.12% 2.54% 2.72% 5.32% 2.06%
2026/03/15 18.19% 7.15% 9.21% 3.42% 2.99% 3.14% 4.72% 2.49% 4.67% 2.22%
2026/03/16 20.63% 5.68% 8.36% 2.28% 3.79% 3.6% 3.82% 2.14% 3.09% 2.14%
2026/03/17 22.53% 5.82% 9.8% 1.95% 2.31% 2.46% 3.21% 2.07% 4.46% 1.83%
2026/03/18 17.44% 7.16% 8.33% 2.4% 3.9% 3.86% 2.93% 2.11% 3.93% 2.38%
2026/03/19 21.26% 5.81% 6.71% 2.29% 2.76% 4.95% 2.3% 2.96% 2.96% 2%
2026/03/20 20.52% 6.72% 6.43% 2.5% 4.06% 5.09% 2.53% 2.9% 3.21% 1.8%
2026/03/21 15.25% 5.22% 8.26% 2.71% 3.72% 5.1% 4.02% 2.71% 4.58% 2.11%
2026/03/22 21.04% 6.78% 7.95% 2.39% 4.32% 4.59% 2.63% 2.74% 5.76% 2.28%
2026/03/23 21.47% 5.79% 6.06% 2.19% 2.26% 3.55% 3.84% 3.72% 4.45% 1.75%
2026/03/24 24.07% 7.82% 6.38% 2.35% 1.73% 1.79% 2.33% 0.87% 4.81% 2.34%
2026/03/25 20.79% 6.93% 6.05% 1.95% 2.5% 2.99% 1.95% 2.63% 2.99% 2.46%
2026/03/26 26.18% 5.53% 6.26% 2.98% 1.7% 3.26% 1.94% 2.45% 3.56% 1.78%
2026/03/27 29.57% 6.74% 5.52% 2.98% 1.91% 4.52% 2.69% 2.1% 2.9% 2.3%
2026/03/28 21.37% 7.09% 5.35% 3.27% 3.51% 5.27% 4.39% 3.6% 0.57% 2.99%
2026/03/29 20% 7.05% 4.78% 3.86% 2.21% 4.41% 3.51% 2.58% 0.44% 2.62%
2026/03/30 20.51% 5.57% 4.72% 3.61% 3.64% 2.79% 2.79% 2.85% 2.3% 3.4%
2026/03/31 28.52% 5.47% 4.21% 3.3% 3.2% 3.04% 2.73% 2.65% 2.17% 1.92%
  • ads.google.com
  • fiverr.com
  • vistaprint.com.au
  • shopify.com
  • wix.com
  • mailchimp.com
  • upwork.com
  • mailerlite.com
  • onlinemarketinggurus.com.au
  • design.com

Copyright © Adthena. All rights reserved.

In March 2026, ads.google.com dominated PPC spend, peaking at 29.57% on March 27. fiverr.com fluctuated, ending at 5.47%. vistaprint.com.au declined, closing at 4.21%. shopify.com and wix.com showed modest gains, while mailchimp.com peaked mid-month. upwork.com and mailerlite.com remained steady. onlinemarketinggurus.com.au and design.com saw declines, finishing at 2.17% and 1.92%, respectively.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 389
2026/03/02 419
2026/03/03 413
2026/03/04 415
2026/03/05 417
2026/03/06 409
2026/03/07 399
2026/03/08 405
2026/03/09 410
2026/03/10 404
2026/03/11 410
2026/03/12 394
2026/03/13 380
2026/03/14 377
2026/03/15 385
2026/03/16 392
2026/03/17 404
2026/03/18 394
2026/03/19 391
2026/03/20 399
2026/03/21 386
2026/03/22 385
2026/03/23 423
2026/03/24 402
2026/03/25 397
2026/03/26 410
2026/03/27 386
2026/03/28 396
2026/03/29 401
2026/03/30 409
2026/03/31 379

Copyright © Adthena. All rights reserved.

March began with 389 advertisers, peaking at 423 mid-month. Fluctuations followed, ending at 379.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ads.google.com 2.67%
mailchimp.com 1.2%
freelancer.com 0.21%
auspost.com.au 0.18%
mailerlite.com 0.17%
onlinemarketinggurus.com.au -0.25%
sixgun.com.au -0.46%
optimalprint.com.au -0.55%
easysigns.com.au -0.81%
vistaprint.com.au -1.75%

Copyright © Adthena. All rights reserved.

In the past month, ads.google.com surged by 2.67, while mailchimp.com rose by 1.2. Conversely, vistaprint.com.au dropped by 1.75, and easysigns.com.au fell by 0.81.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ads.google.com vistaprint.com.au fiverr.com mailerlite.com upwork.com mailchimp.com shopify.com design.com printonline.au onlinemarketinggurus.com.au
2026/03/01 7.77% 16.88% 6.53% 4.29% 7.9% 3.43% 2.74% 4.77% 1.64% 2.45%
2026/03/02 8.84% 15.48% 6.98% 4.84% 7.97% 2.82% 1.86% 3.86% 1.41% 2.79%
2026/03/03 11.49% 18.92% 9.13% 3.04% 6.16% 3.03% 2.2% 3.59% 1.6% 2.03%
2026/03/04 9.83% 19.74% 7.82% 3.91% 6.67% 2.98% 2.01% 3.13% 2.37% 2.53%
2026/03/05 10.45% 19.1% 8.22% 4.44% 6.37% 4% 2.65% 3.56% 1.3% 2.41%
2026/03/06 11.54% 17.06% 7.11% 1.76% 5.03% 3.48% 2.19% 3.23% 1.84% 2.94%
2026/03/07 9.76% 18.61% 6.07% 4.36% 6.88% 4.29% 1.52% 2.62% 1.22% 3.38%
2026/03/08 9.95% 18.27% 5.26% 3.59% 6.15% 3.59% 3.12% 3.62% 2.06% 2.64%
2026/03/09 10.12% 17.64% 5.6% 4.97% 5.95% 3.11% 2.72% 3.63% 1.93% 1.88%
2026/03/10 9.95% 20.67% 5.88% 3.84% 0.75% 3.32% 2.14% 2.93% 3.66% 3.35%
2026/03/11 8.36% 16.66% 8.66% 3.53% 1.99% 3.53% 3.02% 3.8% 1.84% 2.93%
2026/03/12 11.07% 19.47% 8.25% 2.87% 1.49% 3.32% 2.36% 3.38% 2.28% 2.42%
2026/03/13 12.75% 15.43% 4.51% 4.33% 2.16% 4.73% 2.42% 3.55% 2.65% 1.99%
2026/03/14 9.07% 15.67% 5.71% 4.89% 3.49% 3.26% 3.1% 2.67% 1.58% 2.91%
2026/03/15 9.9% 17.06% 7.9% 4.17% 7.6% 3.02% 2.95% 2.87% 2.58% 2.85%
2026/03/16 12.37% 14.76% 7.43% 3.93% 6.71% 3.49% 2% 2.81% 2.31% 1.94%
2026/03/17 12.39% 18.58% 7.63% 3.95% 5.38% 2.51% 2.11% 2.45% 1.91% 2.88%
2026/03/18 9.58% 16.03% 8.96% 4.02% 4.69% 3.95% 2.15% 3.08% 3.34% 2.5%
2026/03/19 12.2% 14.63% 6.89% 5.7% 3.9% 4.77% 2.18% 2.58% 2.05% 2.06%
2026/03/20 10.71% 13.87% 7.62% 5.61% 4.53% 4.74% 2.06% 2.42% 1.8% 2.03%
2026/03/21 10.35% 18.67% 6.74% 5.3% 6.66% 5.3% 2.3% 2.9% 1.65% 2.99%
2026/03/22 13.02% 18% 6.73% 5.25% 4.49% 4.77% 2.34% 3.19% 1.79% 3.71%
2026/03/23 11.17% 14.47% 6.34% 6.69% 7.42% 3.33% 1.5% 2.17% 1.37% 2.43%
2026/03/24 14.77% 16.75% 8.52% 2.28% 4.27% 1.71% 2.1% 3.31% 2.7% 2.81%
2026/03/25 11.22% 15.58% 8.21% 5.09% 3.68% 3.23% 1.86% 3.51% 1.93% 1.84%
2026/03/26 14.49% 14.58% 7.2% 4.81% 3.43% 3.32% 3.09% 2.49% 1.43% 2.06%
2026/03/27 15.77% 16.51% 8.66% 3.75% 5.13% 4.83% 3.01% 3.01% 0.9% 1.89%
2026/03/28 12.08% 14.18% 8.55% 6.64% 7.24% 5.26% 3.19% 4.16% 1.18% 0.3%
2026/03/29 13.07% 11.66% 8.52% 5.21% 5.92% 4.41% 3.85% 3.57% 2.39% 0.23%
2026/03/30 13.01% 13.47% 6.63% 5.53% 4.97% 2.95% 3.71% 4.71% 1.87% 1.46%
2026/03/31 16.51% 11.83% 6.46% 5.24% 5.17% 3.31% 3.21% 2.59% 2.41% 1.4%
  • ads.google.com
  • vistaprint.com.au
  • fiverr.com
  • mailerlite.com
  • upwork.com
  • mailchimp.com
  • shopify.com
  • design.com
  • printonline.au
  • onlinemarketinggurus.com.au

Copyright © Adthena. All rights reserved.

In March 2026, ads.google.com saw a steady rise, peaking at 16.51% on the 31st. Vistaprint.com.au fluctuated, ending at 11.83%. Fiverr.com maintained moderate stability, closing at 6.46%. Mailerlite.com showed varied trends, finishing at 5.24%. Upwork.com experienced ups and downs, ending at 5.17%. Mailchimp.com had minor fluctuations, closing at 3.31%. Shopify.com showed gradual growth, ending at 3.21%. Design.com had a mixed month, finishing at 2.59%. Printonline.au remained relatively stable, closing at 2.41%. Onlinemarketinggurus.com.au saw a decline, ending at 1.4%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services - Last month
  1. 1
    Google Ads - Official Site https://ads.google.com › start

    Grow with Google Ads — Create an ad campaign tailored to your business and marketing goals. Reach customers wherever they go online with text ads, display ads, video ads & app ads.

  2. 2
    1 Google Ads Agency | Google Premier Partner https://welcome.advisible.com.au

    Don't fall for dodgy marketing tactics. We're rated 5 stars by over 100+ Aussie businesses. Join the...

  3. 3
    Marketing & Sales Tools http://www.mailchimp.com

    Personalise Your Emails — Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content.

  4. 4
    Ditch The Chimp—MailerLite https://www.mailerlite.com

    Ranked #1 In Delivering Emails — Create email newsletters, websites, landing pages, pop-ups & more—all without coding! All plans...

  5. 5
    Vistaprint Official Site | Fast & Reliable Printing https://www.vistaprint.com.au

    Explore Our Full Range of Custom Print Products for Businesses & Individuals. Shop Now. Empowering Small Businesses with Custom Products That Drive Visibility and Growth.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top performers like Google Ads, Advisible, Mailchimp, MailerLite, and Vistaprint captivate audiences with tailored campaigns, trusted partnerships, AI-driven personalization, user-friendly tools, and custom print solutions, respectively. Each ad uniquely addresses business growth and customer engagement.

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