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UK Services Marketing and Digital Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vistaprint.co.uk 22.79
fiverr.com 12.23
mailchimp.com 9.07
bizay.co.uk 4.34
google.com 2.7
printed.com 2.49
amazon.co.uk 2.08
design.com 2.05
instantprint.co.uk 1.38
adobe.com 1.37
others 39.5

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint.co.uk leads with 22.79% click share, followed by Fiverr.com at 12.23%. Mailchimp.com captures 9.07%, while ‘others’ dominate with 39.5%.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date vistaprint.co.uk bizay.co.uk mailchimp.com printed.com google.com fiverr.com wix.com tiktok.com linkedin.com semrush.com
2025/04/01 8.59% 4.6% 3.02% 2.2% 3.68% 2.27% 2.47% 1.3% 1.94% 1.14%
2025/04/02 9.7% 5.98% 3.28% 2.28% 3.23% 2.83% 2.6% 1.14% 1.92% 0.81%
2025/04/03 10.51% 5.59% 3.18% 1.97% 4.37% 2.64% 1.39% 1.1% 1.98% 0.57%
2025/04/04 8.22% 4.8% 3.4% 1.79% 4.18% 2.08% 1.71% 2.46% 1.51% 0.75%
2025/04/05 17.3% 5.11% 2.71% 2.99% 4.88% 2.43% 1.98% 1.54% 1.43% 1.57%
2025/04/06 12.38% 4.12% 3.31% 2.85% 3.42% 1.61% 0.9% 3.44% 2% 1.7%
2025/04/07 7.91% 4.06% 2.32% 1.6% 4.65% 1.98% 2.57% 2.27% 1.43% 0.87%
2025/04/08 5.01% 2.91% 2.5% 1.74% 3.96% 1.96% 2.1% 1.24% 1.51% 1.96%
2025/04/09 6.47% 4.5% 3.76% 1.78% 2.74% 2% 2.67% 1.44% 2.87% 0.99%
2025/04/10 6.72% 4.21% 2.86% 2.32% 3.46% 1.96% 2.38% 1.56% 1.23% 1.24%
2025/04/11 6.09% 3.42% 3.16% 3.03% 2.95% 2.14% 1.98% 1.89% 1.78% 1.35%
2025/04/12 12.62% 3.86% 2.83% 4.43% 3.71% 1.95% 2.28% 1.92% 1.02% 1.32%
2025/04/13 8.45% 4.12% 3.15% 3.15% 3.7% 2.51% 3.08% 1.74% 1.19% 1.3%
2025/04/14 7.67% 3.34% 3.3% 3.06% 3.26% 1.82% 3.28% 1.6% 0.9% 1.24%
2025/04/15 7.85% 3.15% 3.92% 2.7% 4.46% 2.93% 2.3% 1.13% 1.83% 2.36%
2025/04/16 6.62% 3.72% 4.05% 2.48% 3.58% 2.18% 2.25% 0.76% 1.73% 1.69%
2025/04/17 10.11% 3.39% 2.65% 2.21% 3.51% 1.9% 2.15% 1.24% 1.8% 2.76%
2025/04/18 11.78% 3.11% 3.39% 2.04% 4.13% 1.71% 1.45% 1.95% 2.53% 2.33%
2025/04/19 8.96% 2.75% 3.46% 1.7% 4.06% 2.43% 1.7% 1.99% 1.48% 0.99%
2025/04/20 12.15% 3.65% 3.43% 2.26% 3.11% 1.95% 1.62% 1.58% 1.67% 1.55%
2025/04/21 9.13% 3.25% 3.63% 1.88% 3.86% 2.36% 1.22% 1.89% 2.84% 0.69%
2025/04/22 7.46% 3.17% 1.92% 2.43% 3.3% 2.62% 1.77% 1.38% 2.41% 1.08%
2025/04/23 9.36% 3.67% 3.1% 2.99% 3.59% 1.75% 2.02% 1.57% 2.19% 1.89%
2025/04/24 10.23% 2.98% 2.34% 3.35% 3.35% 1.56% 1.19% 1.42% 2.51% 3.08%
2025/04/25 10.53% 2.77% 3.7% 2.72% 3.82% 2.08% 2.69% 1.64% 2.75% 1.75%
2025/04/26 14.71% 3.02% 2.78% 3.54% 3.8% 1.67% 2.9% 1.65% 1.98% 2.46%
2025/04/27 14.98% 3.21% 2.07% 2.97% 3.69% 2.45% 2.38% 2.02% 2.07% 1.7%
2025/04/28 10.57% 3.23% 3.01% 2.48% 3.86% 2.34% 2.7% 1.94% 1.71% 1.31%
2025/04/29 9.8% 2.89% 2.66% 2.76% 4.09% 1.85% 2.33% 1.84% 1.77% 2.05%
2025/04/30 6.43% 3.69% 3.65% 3.39% 3.38% 2.63% 2.46% 2.15% 1.99% 1.95%

Copyright © Adthena. All rights reserved.

April saw Vistaprint.co.uk’s PPC spend share fluctuate, peaking at 17.3% on April 5th. Bizay.co.uk maintained a steady lower range, while Mailchimp.com and Printed.com showed moderate variations. Google.com remained consistent, and TikTok.com experienced a slight rise.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 873
2025/04/02 823
2025/04/03 861
2025/04/04 824
2025/04/05 761
2025/04/06 786
2025/04/07 818
2025/04/08 882
2025/04/09 841
2025/04/10 874
2025/04/11 876
2025/04/12 717
2025/04/13 768
2025/04/14 800
2025/04/15 823
2025/04/16 832
2025/04/17 820
2025/04/18 745
2025/04/19 787
2025/04/20 771
2025/04/21 849
2025/04/22 887
2025/04/23 854
2025/04/24 848
2025/04/25 821
2025/04/26 750
2025/04/27 758
2025/04/28 862
2025/04/29 855
2025/04/30 832

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 887 on April 22. The month concluded with 832 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
vistaprint.co.uk 1.69%
instantprint.co.uk 0.83%
adobe.com 0.64%
pixartprinting.co.uk 0.47%
my-picture.co.uk 0.42%
solopress.com -0.44%
amazon.co.uk -0.51%
mailchimp.com -0.79%
bizay.co.uk -0.97%
fiverr.com -1.11%

Copyright © Adthena. All rights reserved.

Vistaprint.co.uk surged with a 1.69% click share increase, while fiverr.com faced a 1.11% decline.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vistaprint.co.uk bizay.co.uk fiverr.com printed.com mailchimp.com amazon.co.uk design.com google.com solopress.com adobe.com
2025/04/01 11.29% 7.73% 4.18% 2.94% 2.79% 2.25% 2.29% 2.22% 2.57% 0.72%
2025/04/02 12.17% 8.85% 5.07% 2.75% 2.53% 4.08% 2.44% 1.94% 3.56% 1.49%
2025/04/03 12.82% 8.7% 4.65% 2.39% 2.46% 3.81% 2.48% 2.57% 3.03% 0.83%
2025/04/04 10.93% 8.22% 3.98% 2.44% 3.12% 3.05% 2.09% 2.35% 2.16% 0.45%
2025/04/05 20.14% 9.12% 4.11% 3.32% 2.31% 2.52% 1.48% 2.75% 1.86% 0.67%
2025/04/06 14.93% 6.9% 2.92% 3.48% 2.71% 2.57% 1.55% 2.17% 1.13% 0.66%
2025/04/07 10.3% 7.27% 3.73% 2.16% 1.91% 2.83% 1.89% 2.67% 1.64% 1.22%
2025/04/08 7.37% 5.59% 3.48% 2.62% 2.43% 3.14% 1.96% 2.38% 1.31% 1.32%
2025/04/09 9.53% 7.58% 4.07% 2.11% 3.23% 3.1% 2.15% 1.96% 1.95% 1.21%
2025/04/10 9.47% 7.77% 3.99% 3.17% 2.67% 3.27% 2.21% 2.04% 2.35% 0.83%
2025/04/11 9.49% 5.3% 4.44% 4.04% 2.91% 2.26% 2.26% 1.91% 1.6% 1.25%
2025/04/12 16.17% 6.28% 3.53% 6.01% 2.35% 2.77% 2.11% 2% 1.52% 1.31%
2025/04/13 10.71% 5.93% 4.85% 3.64% 2.8% 1.71% 2.45% 2.25% 1.76% 1.29%
2025/04/14 11.18% 5.64% 3.61% 4.14% 2.98% 2.04% 2.33% 1.92% 2.59% 1.07%
2025/04/15 10.89% 5.08% 6.22% 3.46% 3.6% 2.13% 2.43% 2.35% 1.62% 1.07%
2025/04/16 9.36% 6.24% 4.02% 3.06% 3.62% 1.64% 2.45% 2% 1.37% 1.34%
2025/04/17 12.98% 5.94% 3.66% 2.78% 2.29% 1.67% 1.93% 2.01% 1.3% 1.48%
2025/04/18 16.09% 5.14% 3.28% 2.54% 3.02% 1.17% 1.74% 2.73% 1.45% 1.37%
2025/04/19 12.38% 4.86% 4.05% 1.92% 3.03% 1.76% 2.74% 2.35% 0.96% 1.94%
2025/04/20 14.96% 6.21% 3.42% 2.34% 2.82% 2.34% 2.05% 1.94% 1.44% 1.85%
2025/04/21 13.24% 6.17% 3.98% 2.33% 3% 2.12% 2.03% 2.54% 1.26% 1.15%
2025/04/22 10.29% 4.84% 5.08% 2.7% 1.6% 1.93% 2.45% 2.2% 1.53% 1.68%
2025/04/23 12.01% 6.88% 3.3% 3.65% 2.63% 1.65% 2.36% 2.06% 1.18% 1.87%
2025/04/24 12.93% 5.04% 3.07% 3.58% 2.03% 1.86% 2.14% 2.11% 1% 1.64%
2025/04/25 13.87% 5.03% 3.82% 3.1% 3.17% 1.96% 3.14% 2.42% 1.26% 2.18%
2025/04/26 18.27% 4.79% 3.11% 3.74% 2.38% 2.03% 2.75% 2.36% 0.94% 1.93%
2025/04/27 17.95% 5.46% 4.51% 3.17% 1.72% 1.6% 2.28% 2.21% 1.08% 1.71%
2025/04/28 13.16% 5.47% 4.7% 2.7% 2.57% 2% 1.95% 2.35% 1.29% 1.58%
2025/04/29 12.73% 5.13% 3.84% 3.04% 2.43% 1.54% 2% 2.35% 0.83% 1.81%
2025/04/30 9.21% 7.14% 4.81% 3.68% 3.01% 2.16% 2.11% 2.02% 1.76% 1.51%

Copyright © Adthena. All rights reserved.

April saw Vistaprint.co.uk dominate with fluctuating impressions, peaking at 20.14% on April 5. Bizay.co.uk and Fiverr.com trailed, with Bizay’s highest at 9.12% and Fiverr’s at 6.22%. The month ended with Vistaprint leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    9000 Emails a month, Free https://www.brevo.com

    Don't Let Them Overcharge You — Stop Overpaying for Email and Get the Best Value in Email Delivery & Email Marketing Tools

  2. 2
    Fiverr® Official Marketplace | Fiverr Works The Way You Work https://www.fiverr.com

    At Fiverr, We're Working Together To Work Better And Make Sure No Project Is Out Of Reach. Start Turning Ideas Into Realities Over...

  3. 3
    Google Ads https://business.google.com

    Be found on Google Search — Find relevant keywords and pay only for results, like clicks to your website. Sign up now. Whether it's...

  4. 4
    Marketing & Sales Tools | Take Your Marketing Further https://www.mailchimp.com

    Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content.

  5. 5
    VistaPrint® official site https://www.vistaprint.co.uk

    Business cards, print & more — Discover a wide range of designs for flyers, business cards, postcards, leaflets & more. Personalise all...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, five advertisers stand out with compelling narratives. Brevo entices with a generous offer of 9,000 free emails monthly, emphasizing cost-effectiveness. Fiverr champions collaboration, promising to transform ideas into realities. Google Ads highlights precision, paying only for results. Mailchimp leverages AI for advanced marketing, while VistaPrint offers personalized print solutions. Each ad tells a unique story, capturing attention with distinct value propositions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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