UK Services Marketing and Digital Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – UK

Google AI Overview visibility for Services Marketing and Digital Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.9182378114
82.0817621886
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fiverr.com 23.42
vistaprint.co.uk 15.22
google.com 8.57
mailchimp.com 7.45
design.com 2.8
instantprint.co.uk 2.24
facebook.com 2.2
printed.com 1.9
amazon.co.uk 1.78
linkedin.com 1.72
others 32.7
  • fiverr.com - 23.42%
  • vistaprint.co.uk - 15.22%
  • google.com - 8.57%
  • mailchimp.com - 7.45%
  • design.com - 2.8%
  • instantprint.co.uk - 2.24%
  • facebook.com - 2.2%
  • printed.com - 1.9%
  • amazon.co.uk - 1.78%
  • linkedin.com - 1.72%
  • others - 32.7%

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In the PPC landscape, Fiverr.com leads with 23.42% click share, followed by Vistaprint.co.uk at 15.22%. Google.com holds 8.57%, while Mailchimp.com captures 7.45%. Others collectively dominate with 32.7%.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date google.com fiverr.com vistaprint.co.uk facebook.com linkedin.com mailchimp.com printed.com design.com solopress.com constantcontact.com
2026/03/01 10.08% 7.34% 5.25% 4.34% 2.05% 3.48% 2.29% 4.36% 2.24% 0.5%
2026/03/02 10.57% 6.4% 4.41% 4.46% 4.76% 2.76% 2.54% 2.3% 1.61% 1.39%
2026/03/03 10.23% 5.42% 4.95% 3.46% 3.21% 2.93% 2.17% 2.59% 1.83% 2.26%
2026/03/04 8.84% 4.83% 3.83% 2.27% 5.43% 1.85% 2.5% 2.17% 1.35% 1.9%
2026/03/05 9.23% 4.41% 5.41% 3.53% 5.76% 2.39% 2.51% 2.17% 2.15% 2.56%
2026/03/06 11.04% 4.66% 4.48% 3.62% 5.23% 3% 2.17% 1.93% 2.54% 2.07%
2026/03/07 9.75% 5.1% 5.15% 3.4% 6.42% 2.57% 2.45% 2.24% 1.76% 1.9%
2026/03/08 9.42% 5.94% 5.11% 4.31% 2.03% 2.77% 2.41% 2.45% 2.59% 2.18%
2026/03/09 10.13% 5.7% 4.94% 3.73% 4.36% 3.27% 2.21% 2.42% 2.62% 1.79%
2026/03/10 9.89% 4.18% 5.05% 3.93% 2.27% 2.69% 2.24% 1.77% 3.02% 3.06%
2026/03/11 11.45% 4.26% 4.42% 3.92% 1.57% 3.7% 2.12% 2.01% 2.79% 2.14%
2026/03/12 8.06% 5.51% 4.31% 5.05% 5.18% 3.6% 1.63% 1.91% 2.01% 2.95%
2026/03/13 11.37% 5.95% 5.09% 3% 7.52% 2.61% 1.96% 2.4% 2.84% 1.97%
2026/03/14 11% 7.58% 4.51% 2.82% 12.14% 2.42% 2.41% 1.8% 2.49% 1.7%
2026/03/15 10.09% 6.22% 5.29% 3.65% 11.12% 1.92% 2.77% 2.2% 2.44% 1.24%
2026/03/16 11.55% 5.35% 4.39% 4.36% 4.65% 2.78% 2.16% 2.2% 2.28% 3.15%
2026/03/17 10.95% 4.58% 5.39% 4.79% 5.24% 1.97% 2.35% 2.05% 2.95% 2.81%
2026/03/18 12.34% 5.1% 3.93% 2.96% 3.58% 4.22% 2.71% 2.44% 2.94% 1.76%
2026/03/19 10.48% 6.11% 4.04% 4.21% 3.97% 2.58% 1.92% 1.96% 2.22% 2.16%
2026/03/20 9.87% 4.87% 4.72% 3.42% 4.31% 2.28% 1.75% 2.24% 1.98% 2.22%
2026/03/21 10.02% 7.45% 4.56% 3.07% 10.68% 2.11% 2.65% 2.64% 1.43% 1.88%
2026/03/22 10.04% 5.41% 5.86% 4.08% 10.18% 3% 2.75% 2.92% 2.61% 1.34%
2026/03/23 10.62% 5.24% 4.66% 3.76% 6.02% 3.27% 2.39% 2.27% 3.29% 1.94%
2026/03/24 10.82% 4.53% 5.33% 4.72% 5.18% 1.95% 2.32% 2.02% 2.91% 2.8%
2026/03/25 12.39% 5.11% 4.21% 4.51% 2.41% 3.87% 3.09% 1.82% 2.97% 4.14%
2026/03/26 13.4% 6.29% 4.98% 4.8% 4.23% 4.6% 1.99% 1.93% 1.56% 3.33%
2026/03/27 14.63% 6.44% 4.5% 5.16% 2.61% 2.86% 2.12% 1.95% 1.06% 2.82%
2026/03/28 14.53% 4.85% 5.65% 5.38% 4.54% 2.72% 3.09% 1.58% 0.52% 1.44%
2026/03/29 14.16% 5.19% 4.09% 4.86% 5.83% 3.69% 3.55% 2.38% 0.38% 0.91%
2026/03/30 12.48% 4.82% 4.72% 5.68% 4.76% 3.96% 2.3% 1.7% 1.72% 2.52%
2026/03/31 15.02% 6.56% 5.54% 4.53% 3.2% 2.78% 2.35% 1.86% 1.65% 1.6%
  • google.com
  • fiverr.com
  • vistaprint.co.uk
  • facebook.com
  • linkedin.com
  • mailchimp.com
  • printed.com
  • design.com
  • solopress.com
  • constantcontact.com

Copyright © Adthena. All rights reserved.

In March 2026, Google.com led PPC spend, peaking at 15.02% on the 31st. Fiverr.com fluctuated, ending at 6.56%. Vistaprint.co.uk remained steady, closing at 5.54%. Facebook.com saw a rise, finishing at 4.53%. LinkedIn.com had a volatile month, peaking mid-month. Mailchimp.com and Printed.com showed minor variations. Design.com and Solopress.com had lower shares, while ConstantContact.com ended with a slight increase.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 571
2026/03/02 665
2026/03/03 641
2026/03/04 640
2026/03/05 643
2026/03/06 655
2026/03/07 623
2026/03/08 608
2026/03/09 663
2026/03/10 646
2026/03/11 646
2026/03/12 626
2026/03/13 631
2026/03/14 566
2026/03/15 602
2026/03/16 664
2026/03/17 688
2026/03/18 660
2026/03/19 663
2026/03/20 679
2026/03/21 593
2026/03/22 615
2026/03/23 692
2026/03/24 688
2026/03/25 614
2026/03/26 595
2026/03/27 618
2026/03/28 562
2026/03/29 570
2026/03/30 631
2026/03/31 593

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in advertisers, starting at 571 and peaking at 692. The month concluded with 593, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
google.com 1.15%
mailchimp.com 0.97%
vistaprint.co.uk 0.9%
photobox.co.uk 0.32%
facebook.com 0.23%
linkedin.com -0.3%
wix.com -0.37%
solopress.com -0.38%
fiverr.com -0.43%
trustpilot.com -0.47%

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Google.com surged with a 1.15 increase, while trustpilot.com dropped by 0.47. Mailchimp.com and Vistaprint.co.uk also rose, contrasting Fiverr.com’s decline.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fiverr.com vistaprint.co.uk google.com design.com printed.com mailchimp.com solopress.com linkedin.com mailerlite.com upwork.com
2026/03/01 12.11% 6.64% 4.05% 6.38% 1.97% 2.98% 2.14% 1.48% 3% 8.48%
2026/03/02 11.14% 8.05% 4.97% 3.63% 2.72% 2.7% 1.83% 3.14% 1.65% 2.76%
2026/03/03 9.75% 7.99% 4.59% 4.51% 2.3% 2.68% 1.72% 2.68% 0.89% 4.03%
2026/03/04 10.08% 6.31% 4.28% 3.74% 2.68% 1.75% 1.46% 5.2% 1.37% 3.73%
2026/03/05 9.34% 8.34% 4.24% 3.72% 2.5% 2.14% 2.71% 4.93% 1.66% 2.77%
2026/03/06 9.1% 7.84% 4.8% 3.1% 2.26% 2.8% 2.57% 4.58% 1.93% 3.96%
2026/03/07 9.16% 8.37% 4.28% 3.63% 2.45% 2.38% 1.83% 4.4% 2.64% 4.38%
2026/03/08 10.87% 7.58% 3.92% 3.64% 2.16% 2.44% 2.53% 1.72% 3.22% 6.49%
2026/03/09 10.88% 8.78% 4.5% 3.82% 2.2% 3% 3.05% 3.47% 1.69% 2.16%
2026/03/10 6.57% 8.94% 4.61% 3.04% 2.65% 2.71% 3.85% 1.87% 0.37% 0.04%
2026/03/11 8.71% 8.03% 5.31% 3.53% 2.29% 3.74% 3.16% 1.22% 1.62% 0%
2026/03/12 10.6% 8% 3.41% 3.27% 1.78% 3.45% 2.15% 4.39% 1.15% 1.01%
2026/03/13 10.93% 8.15% 5.28% 3.86% 1.98% 2.4% 3.1% 7.6% 1.36% 1.17%
2026/03/14 12.92% 6.99% 4.92% 2.95% 2.47% 2.32% 2.84% 10.53% 3.24% 3.5%
2026/03/15 11.57% 7.48% 4.64% 3.82% 2.77% 1.71% 2.9% 8.14% 2.83% 1.65%
2026/03/16 9.38% 8.06% 5.21% 3.66% 2.58% 2.61% 2.84% 4.72% 1.86% 1.16%
2026/03/17 8.17% 8.5% 5.13% 3.06% 2.57% 1.85% 3.75% 2.88% 1.22% 1.86%
2026/03/18 8.86% 6.58% 5.33% 4.02% 2.82% 3.73% 3.62% 3.05% 1.79% 2.33%
2026/03/19 10.52% 6.13% 4.69% 3.21% 2.03% 2.37% 2.68% 3.27% 2.24% 1.15%
2026/03/20 8.2% 8.21% 4.33% 3.85% 2% 2.2% 1.92% 3.2% 2.75% 2.2%
2026/03/21 13.41% 8.79% 4.35% 3.81% 2.85% 1.86% 1.39% 8.93% 2.05% 4.29%
2026/03/22 9.86% 9.62% 4.4% 4.64% 2.77% 2.66% 3.06% 7.76% 2.74% 2.23%
2026/03/23 9.91% 8.59% 4.7% 3.46% 2.7% 3.08% 3.68% 4.77% 2.1% 0.55%
2026/03/24 8.17% 8.5% 5.13% 3.06% 2.57% 1.85% 3.75% 2.88% 1.22% 1.86%
2026/03/25 9.8% 7.59% 5.08% 2.64% 3.34% 3.58% 3.21% 2.03% 3.88% 3.17%
2026/03/26 11.91% 9.12% 5.74% 2.65% 1.97% 4.29% 1.8% 3.16% 3.39% 2.65%
2026/03/27 11.33% 8.21% 5.93% 2.86% 2.11% 2.61% 1.14% 2.08% 3.28% 7.58%
2026/03/28 8% 10.57% 6.91% 2.35% 3.21% 2.73% 0.56% 3.63% 2.68% 2.04%
2026/03/29 9.69% 7.22% 6.21% 3.71% 3.81% 3.46% 0.42% 5.49% 2.26% 1.91%
2026/03/30 10.19% 8.83% 5.79% 3.07% 2.43% 4.09% 1.95% 2.9% 1.58% 2.01%
2026/03/31 11.66% 9.81% 6.56% 2.96% 2.73% 2.72% 1.96% 1.89% 1.74% 0%
  • fiverr.com
  • vistaprint.co.uk
  • google.com
  • design.com
  • printed.com
  • mailchimp.com
  • solopress.com
  • linkedin.com
  • mailerlite.com
  • upwork.com

Copyright © Adthena. All rights reserved.

In March 2026, Fiverr.com led with fluctuating impressions, peaking mid-month. Vistaprint.co.uk showed steady growth, while Google.com gradually increased. Design.com and Printed.com had minor variations. Mailchimp.com and Solopress.com experienced ups and downs. LinkedIn.com spiked mid-month, and Mailerlite.com remained stable. Upwork.com saw significant fluctuations, ending with zero.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services - Last month
  1. 1
    Fiverr Works for You | Freelancers Do It Better https://www.fiverr.com

    Explore Fiverr for skilled UK-based freelancers. Boost your project with local expertise. Looking for specific skills? Fiverr has what you need.

  2. 2
    Google Ads https://business.google.com

    Get Google Ads today — Find relevant keywords and pay only for results, like clicks to your website. Sign up now. Get site...

  3. 3
    Intuit Mailchimp https://www.mailchimp.com

    Marketing & Sales Tools — Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content.

  4. 4
    Ditch The Chimp—MailerLite https://www.mailerlite.com

    Ranked #1 In Delivering Emails — Unlimited email sends with all paid plans—no surprise bills! Start for free. All plans include...

  5. 5
    VistaPrint® Official Site https://www.vistaprint.co.uk

    Business Cards, Print & More — Discover a wide range of designs for flyers, business cards, postcards, leaflets & more. VistaPrint helps entrepreneurs create expertly-designed, custom marketing. Custom Printing. Get design help.

Copyright © Adthena. All rights reserved.

Fiverr highlights local expertise, Google Ads focuses on results-driven clicks, Mailchimp leverages AI for marketing, MailerLite offers unlimited email sends, and VistaPrint emphasizes custom design solutions for entrepreneurs. Each ad uniquely targets specific needs, showcasing diverse strengths.

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