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UK Services Marketing and Digital Services - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vistaprint.co.uk 18.34
fiverr.com 15.39
mailchimp.com 5.16
bizay.co.uk 2.62
design.com 2.43
google.com 2.25
instantprint.co.uk 2.13
printed.com 1.94
adobe.com 1.66
ads.google.com 1.64
others 46.44

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint.co.uk leads with 18.34% click share, followed by Fiverr.com at 15.39%. ‘Others’ dominate with 46.44%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date clutch.co facebook.com vistaprint.co.uk firstfound.co.uk wix.com fiverr.com google.com mailchimp.com linkedin.com bizay.co.uk
2025/06/01 4.11% 4.45% 7.36% 1.77% 2.44% 2.77% 2.48% 3.26% 2.79% 2.91%
2025/06/02 3.05% 5.25% 6.61% 2.39% 1.73% 2.09% 2.3% 2.45% 2.29% 2.97%
2025/06/03 2.24% 5.45% 7.54% 1.61% 2.32% 3.34% 2.16% 3.31% 2.56% 2%
2025/06/04 2.4% 3.77% 7.24% 2.51% 2.44% 1.91% 2.04% 2.64% 1.77% 2.65%
2025/06/05 3.58% 3.63% 5.12% 2.95% 1.72% 2.43% 1.72% 2.39% 1.42% 1.74%
2025/06/06 3.52% 4.46% 4.47% 2.48% 2.47% 2.49% 1.21% 1.87% 1.74% 1.18%
2025/06/07 4.67% 4.5% 8.56% 0% 2.85% 2.48% 1.09% 3.31% 1.65% 4.26%
2025/06/08 4.01% 6.01% 6.64% 1.84% 3.04% 3.09% 1.4% 2.22% 1.68% 3.28%
2025/06/09 3.95% 4.97% 5.97% 2.92% 1.61% 3.25% 1.36% 1.78% 2.42% 2.99%
2025/06/10 3.22% 4.91% 6.45% 2.86% 2.03% 2.65% 1.29% 2.34% 1.83% 2.19%
2025/06/11 3.17% 3.68% 4.55% 3.62% 1.92% 1.39% 1.75% 3% 1.98% 1.55%
2025/06/12 3.09% 4.17% 5.03% 2.48% 1.52% 2.34% 2.17% 2.35% 2.4% 1.72%
2025/06/13 3.91% 3.65% 4.84% 1.99% 1.94% 2.29% 2.2% 2.29% 2.36% 1.81%
2025/06/14 3.76% 4.91% 8.49% 0.01% 2.97% 2.21% 1.67% 1.61% 1.93% 3.13%
2025/06/15 3.87% 4.06% 7.32% 1.2% 2.89% 2.64% 2.08% 1.23% 2.48% 2.68%
2025/06/16 4.81% 5.34% 4.82% 2.14% 2.23% 2.86% 2.39% 2.92% 2.54% 1.5%
2025/06/17 2.89% 4.74% 4.34% 3.09% 2.36% 2.46% 2.92% 1.77% 3.26% 1.97%
2025/06/18 3.58% 4.92% 6.44% 2.54% 2.57% 1.9% 2.56% 1.66% 2.25% 2.17%
2025/06/19 3.35% 4.93% 6.92% 1.86% 2.2% 2.9% 2.57% 3.33% 3.11% 2.2%
2025/06/20 3.97% 4.68% 5.89% 1.46% 2.2% 2.66% 2.57% 1.97% 2.66% 1.29%
2025/06/21 4.09% 5.25% 7.16% 0.01% 3.5% 2.56% 2.81% 1.66% 2.68% 1.76%
2025/06/22 3.02% 4.61% 7.96% 2.27% 2.81% 3.77% 2.33% 1.9% 3.34% 3.18%
2025/06/23 2.42% 4.6% 4.75% 1.24% 2.45% 3.46% 2.03% 2.98% 3.15% 2.09%
2025/06/24 2.9% 4.75% 4.52% 2.43% 2.53% 3.17% 2.69% 3.44% 2.39% 1.47%
2025/06/25 2.53% 3.77% 5.62% 2% 2.08% 3.9% 2.79% 2.48% 2.18% 1.89%
2025/06/26 2.74% 3.59% 4.91% 1.78% 2.51% 2.74% 2.62% 2.4% 1.73% 2.14%
2025/06/27 4.11% 3.75% 5.93% 3% 2.38% 2.18% 2.38% 2.68% 1.71% 2.08%
2025/06/28 4.43% 5.66% 7.14% 0.01% 2.71% 3.94% 2.82% 2.61% 2.26% 1.96%
2025/06/29 3.38% 4.86% 7.99% 2.02% 3.15% 3.56% 3% 2.95% 2.07% 1.95%
2025/06/30 4.26% 4.2% 3.57% 3.54% 2.9% 2.87% 2.73% 2.67% 1.63% 1.05%

Copyright © Adthena. All rights reserved.

In June 2025, Vistaprint.co.uk led with fluctuating peaks, notably on the 7th and 29th. Facebook.com maintained a steady presence, peaking on the 8th. Clutch.co showed variability, ending strong. Firstfound.co.uk had sporadic lows, while Wix.com and Fiverr.com remained consistent. Google.com and Mailchimp.com displayed moderate stability. LinkedIn.com and Bizay.co.uk experienced varied trends, with Bizay.co.uk closing lower.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 699
2025/06/02 805
2025/06/03 749
2025/06/04 828
2025/06/05 819
2025/06/06 844
2025/06/07 717
2025/06/08 709
2025/06/09 755
2025/06/10 860
2025/06/11 869
2025/06/12 974
2025/06/13 965
2025/06/14 899
2025/06/15 894
2025/06/16 933
2025/06/17 1024
2025/06/18 973
2025/06/19 960
2025/06/20 939
2025/06/21 821
2025/06/22 797
2025/06/23 849
2025/06/24 847
2025/06/25 881
2025/06/26 872
2025/06/27 855
2025/06/28 752
2025/06/29 762
2025/06/30 901

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 699 and peaking at 1,024 mid-month. The month concluded with a robust 901, indicating a strong advertiser presence.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 1.07%
google.com 1%
mailchimp.com 0.52%
ads.google.com 0.44%
instantprint.co.uk 0.31%
redditforbusiness.com -0.35%
solopress.com -0.44%
bizay.co.uk -0.56%
semrush.com -0.86%
vistaprint.co.uk -0.88%

Copyright © Adthena. All rights reserved.

Fiverr.com and Google.com surged in click share, while Vistaprint.co.uk and Semrush.com experienced significant declines.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date fiverr.com vistaprint.co.uk design.com clutch.co mailchimp.com google.com solopress.com printed.com bizay.co.uk adobe.com
2025/06/01 5.9% 10.07% 3.48% 2.45% 2.49% 2.3% 1.81% 2.41% 4.29% 2.42%
2025/06/02 4.9% 9.19% 2.81% 1.57% 1.99% 2.23% 2.5% 2.25% 5.25% 1.87%
2025/06/03 7.45% 11.62% 2.98% 1.36% 2.56% 2.23% 2.79% 2.21% 3.45% 2.27%
2025/06/04 4.25% 10.26% 2.88% 1.37% 2.2% 1.46% 2.37% 1.84% 4.71% 1.89%
2025/06/05 5.49% 7.82% 2.92% 2.2% 2.03% 1.4% 1.97% 1.3% 3.26% 2.07%
2025/06/06 5.78% 7.22% 2.09% 2.19% 1.65% 1.22% 1.48% 1.69% 2.15% 1.61%
2025/06/07 4.94% 11.73% 2.87% 2.58% 2.5% 1.06% 1.96% 2.26% 6.81% 2.36%
2025/06/08 6.54% 8.89% 2.82% 2.29% 1.65% 1.19% 1.61% 1.76% 4.88% 1.23%
2025/06/09 6.45% 8.67% 1.93% 2.52% 1.39% 1.23% 2.01% 2.55% 5.19% 0.52%
2025/06/10 5.67% 9.07% 2.63% 1.91% 1.83% 1.26% 1.62% 2.23% 3.68% 1.65%
2025/06/11 3.28% 6.95% 2.43% 2.16% 2.58% 1.88% 1.5% 1.44% 2.63% 1.11%
2025/06/12 5.34% 7.85% 1.99% 1.81% 1.88% 1.96% 1.62% 2.43% 2.68% 1.6%
2025/06/13 5.3% 7.35% 2.53% 2.41% 1.76% 1.97% 2.33% 1.88% 3.01% 1.57%
2025/06/14 4.7% 11.78% 2.85% 2.21% 1.27% 1.63% 2.44% 2.45% 5.42% 1.97%
2025/06/15 5.53% 10.14% 2.69% 2.11% 0.82% 1.86% 2.68% 2.42% 4.64% 1.99%
2025/06/16 6.62% 7.4% 2.1% 2.7% 2.53% 1.93% 2.35% 1.57% 2.33% 1.9%
2025/06/17 5.85% 6.9% 2.4% 1.69% 1.45% 2.37% 1.79% 2.27% 3.93% 2.22%
2025/06/18 4.49% 9.27% 2.46% 2.23% 1.44% 2.24% 1.91% 1.83% 3.97% 2.33%
2025/06/19 6.21% 9.79% 1.86% 2% 2.94% 2.31% 1.75% 1.47% 3.73% 2.67%
2025/06/20 6.09% 8.83% 2.02% 2.49% 1.57% 2.02% 2.08% 1.92% 2.23% 1.6%
2025/06/21 5.17% 10.73% 3.25% 2.43% 1.27% 2.19% 2.28% 2.06% 2.75% 1.94%
2025/06/22 6.79% 10.24% 3.37% 1.95% 1.38% 1.83% 2.67% 2.3% 4.95% 1.9%
2025/06/23 6.81% 6.95% 2.69% 1.54% 2.28% 1.77% 1.37% 2.11% 3.18% 1.47%
2025/06/24 6.47% 6.86% 3.39% 1.75% 2.78% 2.34% 0.76% 2.22% 2.26% 1.62%
2025/06/25 7.81% 8.09% 2.03% 1.59% 2.17% 2.58% 0.92% 2.46% 3.13% 1.73%
2025/06/26 6.25% 7.58% 2.67% 1.56% 2.05% 2.36% 1.04% 2.64% 4.29% 1.34%
2025/06/27 4.76% 8.84% 2.29% 2.46% 2.38% 2.1% 1.19% 2.64% 3.8% 1.61%
2025/06/28 8.17% 9.9% 3.54% 2.71% 2.32% 2.54% 0.33% 2.99% 3.04% 2.4%
2025/06/29 7.54% 10.6% 3.06% 2.03% 2.51% 2.23% 0.66% 3.1% 3.24% 1.27%
2025/06/30 6.31% 5.84% 2.83% 2.73% 2.27% 2.26% 1.84% 1.72% 1.59% 1.5%

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In June 2025, Vistaprint.co.uk led with fluctuating impressions, peaking mid-month. Fiverr.com showed a steady rise, ending strong. Design.com and Clutch.co maintained lower shares, while Solopress.com dipped significantly. The month concluded with Vistaprint.co.uk dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    9000 Emails a month, Free https://www.brevo.com

    Don't Let Them Overcharge You — Stop Overpaying for Email and Get the Best Value in Email Delivery & Email Marketing Tools

  2. 2
    Fiverr Works For You | Fiverr Works The Way You Work https://www.fiverr.com

    Looking for specific skills? Fiverr has what you need. Find your perfect match today. Make progress today with Fiverr. Use code DIARY...

  3. 3
    Try LinkedIn Ads Instead - Reach Audiences That Matter https://business.linkedin.com › context-matters › lms

    Include LinkedIn Ads in your marketing mix. Target by job title, company, industry & more.

  4. 4
    Find The Best Freelancers | Hire Freelancers You Can Trust https://www.upwork.com

    Top Experts Just A Few Clicks Away—Hire With Confidence On Upwork™. Post Your Job Free. Upwork™ Is The All-In-One Hiring...

  5. 5
    VistaPrint® official site | Business cards, print & more https://www.vistaprint.co.uk › vistaprint › vistaprint

    Discover a wide range of designs for flyers, business cards, postcards, leaflets & more. Personalise all your photo products at VistaPrint and create long lasting memories.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, five brands stand out with unique propositions. Brevo entices with a generous offer of 9,000 free emails monthly, emphasizing cost-effectiveness. Fiverr and Upwork cater to the gig economy, promising tailored skills and trusted freelancers. LinkedIn targets precision with job-specific ads, while VistaPrint offers personalized print solutions, creating lasting impressions.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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