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US Services Marketing and Digital Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
shutterfly.com 38
vistaprint.com 8.31
moo.com 7.1
zazzle.com 4.77
gotprint.com 3.13
360onlineprint.com 1.95
fiverr.com 1.63
amazon.com 1.36
design.com 1.33
constantcontact.com 1.14
others 31.28

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In the PPC landscape, Shutterfly dominates with 38% click share, followed by Vistaprint at 8.31%. ‘Others’ collectively hold a significant 31.28%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date moo.com vistaprint.com zazzle.com gotprint.com 360onlineprint.com uprinting.com ads.google.com shutterfly.com yelp.com amazon.com
2025/02/01 5.14% 15.52% 6.03% 6.22% 3.83% 1.14% 2.27% 3.72% 1.7% 2.17%
2025/02/02 4.72% 13.67% 7.76% 6.12% 4.17% 1.35% 2.24% 8.94% 1.43% 1.73%
2025/02/03 6.96% 10.92% 7.44% 4.77% 4% 2.22% 2.55% 6.44% 1.31% 1.62%
2025/02/04 7.72% 12.13% 6.84% 3.78% 2.78% 2.44% 2.28% 7.11% 1.26% 1.75%
2025/02/05 8.67% 11.67% 6.15% 4.5% 2.83% 2.67% 2.48% 5.65% 1.77% 1.25%
2025/02/06 9.08% 8.23% 5.16% 4.87% 3.16% 2.68% 2.41% 6.61% 1.96% 1.45%
2025/02/07 13% 5.12% 4.8% 4.82% 3.25% 2.7% 2.21% 5.78% 1.48% 1.83%
2025/02/08 10.03% 5.99% 8% 7.15% 3.42% 1.2% 2.2% 9.76% 1.26% 1.92%
2025/02/09 9.2% 5.77% 5.64% 6.66% 3.11% 1.02% 2.14% 12.4% 1.85% 1.69%
2025/02/10 9.6% 4.17% 6.2% 4.71% 3.59% 2.38% 1.45% 9.09% 2.47% 1.59%
2025/02/11 10.2% 4.22% 6.77% 4.17% 3.39% 3.11% 2.35% 3.67% 1.62% 1.73%
2025/02/12 11.2% 4.45% 7.57% 4.05% 2.71% 2.79% 2.81% 4.64% 1.87% 1.52%
2025/02/13 10.55% 4.11% 7.81% 4.89% 2.99% 2.59% 1.9% 7.48% 1.15% 1.44%
2025/02/14 10.97% 4.77% 6.7% 4.79% 2.96% 2.69% 2.19% 9.62% 1.3% 1.5%
2025/02/15 13.63% 4.84% 9.08% 6.8% 3.89% 1.26% 1.91% 5.52% 1.74% 1.95%
2025/02/16 11.33% 4.74% 7.36% 6.67% 3.88% 0.86% 2.01% 6.28% 2.26% 1.94%
2025/02/17 11.11% 4.33% 7.33% 4.48% 3.62% 1.79% 2.75% 6.54% 2.2% 1.48%
2025/02/18 12.2% 4.39% 6.93% 4.31% 3.69% 2.33% 2.1% 9.24% 1.89% 1.34%
2025/02/19 13.12% 4.82% 3.78% 4.58% 3.53% 2.62% 2.23% 7.05% 2.15% 1.53%
2025/02/20 12.47% 5.04% 4.85% 4.35% 3.11% 2.57% 1.83% 5.71% 2.77% 1.59%
2025/02/21 11.07% 5.19% 6.84% 5.26% 3.27% 3.13% 2.04% 5.04% 2.22% 1.77%
2025/02/22 10.56% 5.46% 7.83% 5.55% 3.75% 1.04% 2.07% 7.15% 2.62% 1.7%
2025/02/23 11.04% 5.37% 7.53% 5.18% 4.04% 0.88% 2.21% 9.43% 2.69% 1.77%
2025/02/24 12.36% 4.6% 5.41% 3.89% 3.56% 2.33% 2.15% 6.11% 2.28% 1.45%
2025/02/25 14.24% 4.55% 7% 3.51% 3.34% 2.8% 2.27% 4.93% 1.68% 1.3%
2025/02/26 11.23% 8.48% 6.12% 4.38% 2.89% 2.46% 2.1% 6.19% 1.83% 1.72%
2025/02/27 14.12% 8.71% 7.21% 6.17% 3.67% 2.2% 1.45% 5.54% 1.47% 1.43%
2025/02/28 13.92% 8.45% 8.43% 5.08% 3.38% 2.39% 2.23% 2.18% 1.96% 1.38%

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In February 2025, Moo.com saw a steady rise, peaking at 14.24% on the 25th. Vistaprint.com started strong but dipped mid-month, recovering slightly by month’s end. Zazzle.com fluctuated, ending with a rise. Gotprint.com and 360onlineprint.com showed minor variations. Uprinting.com and Ads.google.com remained stable. Shutterfly.com had significant ups and downs, while Yelp.com and Amazon.com maintained low, consistent shares.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 4793
2025/02/02 4712
2025/02/03 4862
2025/02/04 4887
2025/02/05 5074
2025/02/06 4879
2025/02/07 4661
2025/02/08 4380
2025/02/09 4184
2025/02/10 4552
2025/02/11 4600
2025/02/12 4556
2025/02/13 4373
2025/02/14 4368
2025/02/15 3869
2025/02/16 4162
2025/02/17 4465
2025/02/18 4275
2025/02/19 4523
2025/02/20 4697
2025/02/21 4245
2025/02/22 4407
2025/02/23 4088
2025/02/24 4483
2025/02/25 4359
2025/02/26 4345
2025/02/27 3939
2025/02/28 3973

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February saw fluctuating advertiser numbers, peaking at 5,074 on the 5th, then declining to 3,869 by the 15th. The month concluded with 3,973 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
moo.com 2.46%
facebook.com 0.67%
fiverr.com 0.43%
zazzle.com 0.3%
roku.com 0.28%
canvasondemand.com -0.08%
walgreens.com -0.09%
officedepot.com -0.2%
shutterfly.com -3.24%
vistaprint.com -3.31%

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Moo.com surged with a 2.46% click share increase, while Vistaprint.com dropped by 3.31%.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date moo.com zazzle.com vistaprint.com 360onlineprint.com gotprint.com shutterfly.com design.com uprinting.com amazon.com yelp.com
2025/02/01 4.35% 8.73% 15.1% 5.1% 5.63% 5.92% 2.08% 0.83% 2.43% 1.14%
2025/02/02 3.62% 10.67% 12.79% 5.33% 5.46% 13.61% 1.77% 0.98% 2.09% 0.86%
2025/02/03 5.87% 10.64% 10.42% 5.16% 4.31% 9.83% 1.71% 1.74% 2.02% 0.77%
2025/02/04 6.63% 10.5% 11.17% 3.94% 3.43% 10.92% 1.58% 1.98% 2.18% 0.8%
2025/02/05 7.77% 9.26% 10.59% 3.86% 4.21% 8.28% 1.99% 2.23% 1.62% 1.19%
2025/02/06 7.92% 7.4% 7.39% 4.16% 4.51% 10.15% 1.83% 2.2% 1.94% 1.26%
2025/02/07 11.66% 7.04% 4.65% 4.5% 4.6% 8.89% 1.67% 2.23% 2.45% 0.94%
2025/02/08 8.53% 11.5% 5.71% 4.32% 6.1% 14.28% 1.76% 0.88% 2.43% 0.74%
2025/02/09 7.57% 7.4% 5.27% 3.64% 5.47% 19.11% 1.65% 0.69% 1.92% 1.17%
2025/02/10 7.72% 8.68% 3.6% 4.23% 3.94% 13.73% 1.86% 1.9% 2.09% 1.38%
2025/02/11 9.18% 9.87% 3.82% 4.39% 3.74% 5.67% 2.31% 2.76% 2.09% 1.03%
2025/02/12 9.55% 11.13% 4.01% 3.56% 3.45% 7.75% 1.91% 2.4% 1.79% 1.21%
2025/02/13 9.06% 11.33% 3.6% 3.91% 4.53% 12% 1.9% 2.1% 1.81% 0.69%
2025/02/14 8.85% 9.59% 3.99% 3.69% 4.08% 15.51% 1.9% 2.18% 1.63% 0.77%
2025/02/15 12.74% 13.44% 3.85% 5.12% 6.11% 8.33% 2.02% 0.97% 2.23% 1.08%
2025/02/16 9.79% 10.06% 4.26% 4.66% 6.05% 9.63% 2.17% 0.68% 2.25% 1.42%
2025/02/17 9.49% 10.4% 3.88% 4.52% 3.88% 9.97% 2.01% 1.43% 1.75% 1.51%
2025/02/18 10.36% 9.74% 3.68% 4.52% 3.72% 14.48% 2.11% 1.88% 1.42% 1.18%
2025/02/19 10.99% 5.34% 4.52% 4.27% 4.27% 11.59% 2.26% 2.13% 1.93% 1.43%
2025/02/20 10.49% 7.15% 4.84% 3.95% 3.85% 8.3% 2.37% 2.15% 2.04% 1.85%
2025/02/21 9.48% 9.46% 4.8% 4.05% 4.52% 8.34% 2.53% 2.68% 2.16% 1.45%
2025/02/22 9.02% 11.11% 5.07% 4.57% 4.61% 10.65% 2.28% 0.79% 2.09% 1.69%
2025/02/23 9.11% 10.15% 5.12% 4.78% 4.29% 14.48% 2.32% 0.66% 2.03% 1.71%
2025/02/24 10.09% 7.18% 4.66% 4.22% 3.26% 9.4% 2% 1.99% 1.88% 1.53%
2025/02/25 12.33% 10.51% 4.3% 4.42% 3.05% 8.25% 1.61% 2.28% 1.63% 1.12%
2025/02/26 9.02% 8.75% 8.36% 3.52% 3.61% 10.1% 1.73% 2.03% 2.03% 1.14%
2025/02/27 12.16% 10.71% 8.59% 4.91% 5.41% 8.27% 1.78% 1.72% 1.83% 1.02%
2025/02/28 12.5% 11.8% 8.13% 4.62% 4.4% 3.5% 2.16% 2.02% 1.64% 1.38%

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In February 2025, Moo.com saw a steady rise, peaking at 12.74% on the 15th. Zazzle.com fluctuated, ending strong at 11.8%. Vistaprint.com dipped mid-month but recovered to 8.13%. Shutterfly.com had a volatile month, peaking at 19.11% on the 9th. Overall, the month ended with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    $7 for 100 Business Cards https://www.gotprint.com

    Standard Business Cards $7 — Browse Free Popular & Modern Business Card Templates, Customize or Upload Your Own Design.

  2. 2
    Microsoft Advertising® - Get a $500 Advertising Credit https://about.ads.microsoft.com › advertising › start-now

    Extend your marketing reach to over a billion users on the Microsoft Advertising network.

  3. 3
    MOO Business Cards - Next Day Delivery Available https://www.moo.com

    Quality templates. Industry awarded custom products. All you need to showcase your brand.

  4. 4
    Shutterfly: Up to 50% off https://www.shutterfly.com

    Order Online Today — With So Many Looks & Styles To Choose From, You’ll Always Find The Gift That Speaks To You. With So...

  5. 5
    VistaPrint Business Cards https://www.vistaprint.com › business-cards

    Shop Premium Shapes & Papers — Create a Business Card That Makes A Business Statement With VistaPrint's Design Templates

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In the competitive world of PPC advertising, five brands stand out with compelling offers. GotPrint entices with affordable business cards at $7, while Microsoft Advertising lures marketers with a $500 credit. MOO and VistaPrint focus on quality and customization, and Shutterfly offers significant discounts, appealing to diverse consumer needs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.