US Services Marketing and Digital Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – US

Google AI Overview visibility for Services Marketing and Digital Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.3458720713
54.6541279287
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 5%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 32.36
zazzle.com 8.25
fiverr.com 7.39
ads.google.com 5.82
360onlineprint.com 4.21
mailchimp.com 4.03
constantcontact.com 2.63
google.com 1.87
design.com 1.86
amazon.com 1.39
others 30.19
  • vistaprint.com - 32.36%
  • zazzle.com - 8.25%
  • fiverr.com - 7.39%
  • ads.google.com - 5.82%
  • 360onlineprint.com - 4.21%
  • mailchimp.com - 4.03%
  • constantcontact.com - 2.63%
  • google.com - 1.87%
  • design.com - 1.86%
  • amazon.com - 1.39%
  • others - 30.19%

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Vistaprint leads with 32.36% click share, followed by others at 30.19%. Zazzle and Fiverr trail behind, while Amazon holds a modest 1.39%.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.com ads.google.com zazzle.com constantcontact.com 360onlineprint.com semrush.com mailchimp.com amazon.com fiverr.com google.com
2026/08/01 14.86% 8.17% 8.74% 4.5% 4.95% 2.43% 3.7% 2.45% 3.6% 1.76%
2026/08/02 11.79% 6.66% 8.98% 5.59% 4.43% 1.66% 10.15% 1.65% 1.27% 1.5%
2026/08/03 9.16% 12.1% 7.37% 3.89% 3.26% 2.96% 5.18% 2.11% 2.84% 2.07%
2026/08/04 10.49% 9.35% 8.43% 5.77% 2.16% 1.97% 5.23% 2.05% 2.74% 2.29%
2026/08/05 16.07% 8.7% 12.27% 2.33% 3.67% 2.17% 4.2% 1.64% 2.51% 2.6%
2026/08/06 13.35% 9.56% 10.66% 3.84% 3.07% 0.13% 4.72% 1.81% 3.14% 4.64%
2026/08/07 16.32% 11.96% 9.43% 3.48% 3.69% 0.97% 3.5% 3.08% 2.71% 2.31%
2026/08/08 17.53% 8.91% 11.31% 3.81% 4.86% 0.34% 2.63% 4.06% 1.63% 1.09%
2026/08/09 17.38% 8.82% 8.85% 3.49% 3.3% 0.87% 3.41% 3.98% 3.93% 2.69%
2026/08/10 21.12% 9.74% 10.33% 2.49% 8.69% 0.18% 1.72% 2.94% 1.39% 0.82%
2026/08/11 16.36% 12.71% 11.44% 4.07% 5.84% 0.81% 1.73% 2.56% 1.61% 2.49%
2026/08/12 16.25% 15.25% 8.65% 3.13% 4.36% 1.06% 2.23% 3.09% 2.61% 1.5%
2026/08/13 17.53% 11.8% 10.04% 3.66% 4.93% 0.91% 2.57% 2.93% 2.45% 0.75%
2026/08/14 20.39% 13.32% 9.01% 2.88% 5.47% 1.46% 0.51% 2.39% 2% 1.88%
2026/08/15 18.17% 11.63% 9.4% 2.81% 5.07% 1.08% 1.71% 3.08% 2.16% 4.26%
2026/08/16 16.23% 12.38% 8.95% 3.04% 5.27% 0.95% 2.48% 3.82% 3.29% 3%
2026/08/17 17.17% 10.7% 7.87% 2.89% 4.68% 1.44% 6.77% 1.76% 1.13% 2.08%
2026/08/18 17.79% 12.94% 7.7% 2.92% 5.24% 0.26% 1.39% 4.24% 1.86% 2.55%
2026/08/19 19.31% 10.44% 8.8% 4.04% 4.8% 0.46% 3.42% 3.5% 1.39% 2.81%
2026/08/20 19.39% 14.19% 9.62% 2.66% 4.83% 0.84% 1.14% 5.15% 2.31% 1.06%
2026/08/21 18.25% 11.14% 8.66% 2.27% 4.77% 2.41% 1.18% 4.14% 1.95% 2%
2026/08/22 17.88% 6.68% 7.49% 4.29% 4.84% 4.93% 3.82% 3.7% 2.55% 2.12%
2026/08/23 16.54% 6.22% 8.45% 5.05% 4.83% 4.33% 3.75% 3.47% 2.16% 1.35%
2026/08/24 13.82% 7.07% 8.08% 5.04% 3.61% 4.68% 5.35% 3.13% 2.17% 1.45%
2026/08/25 16.65% 8.7% 9.52% 3.54% 3.58% 3.69% 3.61% 2.16% 1.41% 2.3%
2026/08/26 18.79% 8.73% 8.54% 3.68% 3.43% 3.84% 2.56% 2.5% 1.71% 1.04%
2026/08/27 16.64% 8.72% 8.39% 4.7% 4.12% 3.4% 3.58% 3.18% 1.76% 1.98%
2026/08/28 15.65% 7.34% 9.29% 4.35% 5.12% 2.97% 3.53% 3.35% 1.53% 0.81%
2026/08/29 15.36% 11.69% 8% 5.07% 3.39% 4.23% 2.91% 3.74% 2.37% 1.47%
2026/08/30 19.45% 8% 9.76% 3.66% 4.8% 4.02% 2.76% 2.48% 2.08% 1.13%
2026/08/31 16.04% 10.21% 7.5% 3.69% 3.34% 3.23% 3.07% 2.4% 2.02% 0.42%
  • vistaprint.com
  • ads.google.com
  • zazzle.com
  • constantcontact.com
  • 360onlineprint.com
  • semrush.com
  • mailchimp.com
  • amazon.com
  • fiverr.com
  • google.com

Copyright © Adthena. All rights reserved.

In August 2026, Vistaprint led with a fluctuating spend share, peaking at 21.12% on the 10th. Ads.google.com saw a mid-month surge, while Zazzle maintained steady growth. Constant Contact and 360onlineprint showed modest gains. Semrush and Mailchimp experienced volatility, with Mailchimp peaking early. Amazon and Fiverr had consistent low shares, and Google.com remained stable. The month concluded with Vistaprint maintaining dominance.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 1363
2026/08/02 1367
2026/08/03 1285
2026/08/04 1419
2026/08/05 1192
2026/08/06 1147
2026/08/07 1080
2026/08/08 997
2026/08/09 1014
2026/08/10 1150
2026/08/11 1144
2026/08/12 1113
2026/08/13 1130
2026/08/14 1112
2026/08/15 1065
2026/08/16 1046
2026/08/17 1068
2026/08/18 1028
2026/08/19 962
2026/08/20 973
2026/08/21 1005
2026/08/22 969
2026/08/23 971
2026/08/24 982
2026/08/25 943
2026/08/26 958
2026/08/27 1042
2026/08/28 1125
2026/08/29 1084
2026/08/30 1122
2026/08/31 1151

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August began with 1,363 advertisers, peaking at 1,419 on the 4th. A decline followed, reaching a low of 943 on the 25th. The month concluded with a resurgence to 1,151 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vistaprint.com 1.21%
semrush.com 0.84%
tiktok.com 0.5%
mailchimp.com 0.46%
design.com 0.4%
minuteman.com -0.23%
adobe.com -0.26%
google.com -0.45%
ads.google.com -0.59%
zazzle.com -0.95%

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Vistaprint.com surged with a 1.21 increase, while zazzle.com plummeted by -0.95. Semrush.com, tiktok.com, and mailchimp.com also gained, contrasting declines from ads.google.com and google.com.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.com zazzle.com 360onlineprint.com ads.google.com fiverr.com design.com freelogoservices.com constantcontact.com amazon.com mailchimp.com
2026/08/01 16.28% 11.96% 6.91% 3.68% 4.41% 3.71% 0.56% 2.85% 2% 1.68%
2026/08/02 15.91% 13.18% 6.6% 3.09% 2.07% 3.08% 0.74% 3.54% 1.57% 2.98%
2026/08/03 12.81% 11.66% 4.82% 5.88% 4.18% 4.29% 0.37% 3.03% 1.87% 2.42%
2026/08/04 13.65% 12.88% 3.31% 4.42% 3.73% 3.55% 0.63% 3.19% 1.81% 2.33%
2026/08/05 19.21% 16.58% 5.05% 3.43% 3.06% 2.57% 0.82% 1.29% 1.2% 1.42%
2026/08/06 17.9% 15.13% 4.42% 4.11% 4.05% 1.11% 0.61% 1.92% 1.27% 1.29%
2026/08/07 22.59% 13.5% 5.09% 4.8% 3.53% 1.07% 1.29% 2.09% 2.02% 1.04%
2026/08/08 22.61% 15.54% 6.36% 4% 1.72% 1.77% 2.81% 1.96% 2.83% 1.31%
2026/08/09 20.86% 12.34% 4.57% 4.1% 4.82% 1.59% 3.25% 2.49% 2.79% 1.84%
2026/08/10 24.65% 12.93% 11.93% 3.53% 1.46% 1.22% 1.76% 1.46% 1.73% 0.87%
2026/08/11 20.86% 15.15% 8.53% 4.97% 2.23% 1.09% 1.78% 2.4% 1.74% 0.89%
2026/08/12 20.37% 12.66% 6.29% 6.29% 3.49% 1.24% 1.66% 1.94% 1.91% 1%
2026/08/13 21.93% 13.96% 6.55% 4.6% 2.99% 0.83% 2.21% 1.96% 1.99% 1.55%
2026/08/14 25.21% 12.68% 7.44% 5.32% 2.7% 0.99% 1.14% 1.79% 1.74% 0.31%
2026/08/15 22.54% 13.23% 7.16% 4.78% 2.79% 1.26% 1.48% 2.05% 2.42% 1.18%
2026/08/16 20.87% 13.45% 7.18% 4.97% 3.94% 1.06% 1.31% 1.61% 2.42% 1.62%
2026/08/17 23.39% 11.1% 7.14% 4.4% 1.73% 1.72% 1.77% 1.5% 1.2% 2.1%
2026/08/18 23.59% 11.24% 7.56% 5.08% 2.37% 2.19% 1.48% 1.74% 2.64% 1.32%
2026/08/19 24.64% 12.69% 7.17% 4.53% 2.09% 0.96% 1.56% 2.24% 2.34% 1.51%
2026/08/20 24.99% 12.99% 6.83% 5.73% 2.88% 1.08% 1.76% 1.56% 3.15% 1.03%
2026/08/21 22.54% 11.46% 6.61% 4.75% 2.57% 1.37% 1.73% 1.31% 2.67% 1.08%
2026/08/22 21.41% 10.4% 6.45% 2.51% 3.07% 4.64% 1.5% 2.13% 2.31% 1.4%
2026/08/23 20.75% 12.07% 6.68% 2.46% 2.57% 1.67% 0.8% 2.71% 2.48% 1.64%
2026/08/24 18.67% 11.52% 5.43% 3.27% 2.81% 0.89% 1.21% 2.86% 2.42% 1.89%
2026/08/25 21.84% 13.85% 5.41% 4.1% 1.77% 2.22% 1.2% 1.86% 1.59% 1.38%
2026/08/26 22.36% 11.69% 4.64% 3.85% 2.16% 3.71% 1.94% 2% 1.62% 1.33%
2026/08/27 20.31% 11.73% 5.88% 3.84% 2.17% 0.87% 0.91% 2.19% 2.02% 1.31%
2026/08/28 18.75% 12.57% 6.82% 3.09% 2.01% 4.94% 1.48% 1.89% 2.29% 1.26%
2026/08/29 20.22% 11.37% 4.59% 5.33% 2.96% 2.13% 1.21% 2.39% 2.92% 1.21%
2026/08/30 23.46% 13.17% 6.41% 3.43% 2.54% 1.5% 2.13% 1.73% 1.88% 1.07%
2026/08/31 20.35% 10.17% 4.79% 4.62% 2.71% 2.19% 2.14% 1.86% 1.34% 1.19%
  • vistaprint.com
  • zazzle.com
  • 360onlineprint.com
  • ads.google.com
  • fiverr.com
  • design.com
  • freelogoservices.com
  • constantcontact.com
  • amazon.com
  • mailchimp.com

Copyright © Adthena. All rights reserved.

In August 2026, Vistaprint’s impression share surged, peaking at 25.21% mid-month. Zazzle fluctuated, ending at 10.17%. 360onlineprint saw a steady decline, closing at 4.79%. Ads.google.com remained stable, finishing at 4.62%. Fiverr’s share varied, ending at 2.71%. Design.com experienced ups and downs, closing at 2.19%. Freelogoservices.com showed growth, ending at 2.14%. Constantcontact.com fluctuated, finishing at 1.86%. Amazon’s share varied, closing at 1.34%. Mailchimp’s share remained low, ending at 1.19%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services - Last month
  1. 1
    500 Business Cards for $11.19 - Only $0.02 per card https://www.360onlineprint.com › custom › business-cards

    Upload Your Own Design or Choose a Template. Perfect for a Small Business. Buy Now!

  2. 2
    Google Ads https://ads.google.com

    Google Search Ads — Promote your business online and reach your goals with Google Ads. Capture intent across Google and YouTube with a single campaign. Grow your business today. Show Up...

  3. 3
    Design Your Own Business Card - Free to Use https://www.design.com › business_cards

    Create your perfect business card in minutes. Print and get fast, free delivery.

  4. 4
    VistaPrint | Official Site https://www.vistaprint.com

    Everything to Market Your Business. Absolutely Guaranteed! Graphic Design Services. Ambassador Program. Video Calls For Reviews.

  5. 5
    No Minimum Order - Next Day Delivery Avail https://www.zazzle.com

    Business cards from $0.18/card. No minimum order. Standard, square or mini.

Copyright © Adthena. All rights reserved.

In the competitive world of business cards, 360onlineprint.com stands out with affordability, offering 500 cards for just $11.19. Google Ads emphasizes broad online reach, while design.com focuses on user-friendly customization. VistaPrint guarantees comprehensive marketing solutions, and Zazzle highlights flexibility with no minimum orders.

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