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US Services Marketing and Digital Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – US

Google AI Overview visibility for Services Marketing and Digital Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.4853783809
65.5146216191
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 6%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 41.58
zazzle.com 9.85
360onlineprint.com 7.26
fiverr.com 3.41
ads.google.com 3.3
design.com 2.25
google.com 1.56
mailchimp.com 1.53
constantcontact.com 1.48
bizay.com 1.33
others 26.45
  • vistaprint.com - 41.58%
  • zazzle.com - 9.85%
  • 360onlineprint.com - 7.26%
  • fiverr.com - 3.41%
  • ads.google.com - 3.3%
  • design.com - 2.25%
  • google.com - 1.56%
  • mailchimp.com - 1.53%
  • constantcontact.com - 1.48%
  • bizay.com - 1.33%
  • others - 26.45%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint dominates with 41.58% click share, followed by Zazzle at 9.85%. Others collectively hold 26.45%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.com zazzle.com 360onlineprint.com ads.google.com design.com bizay.com nextdayflyers.com google.com constantcontact.com linkedin.com
2026/05/01 14.06% 9.24% 4.09% 9.9% 1.53% 0.27% 1.02% 3.26% 4.73% 0.69%
2026/05/02 13.14% 8.82% 4.15% 10.77% 2.13% 0.41% 0.45% 4.35% 3.39% 1.58%
2026/05/03 12.96% 9.43% 3.62% 8.97% 2.07% 0.15% 0.38% 5% 3.46% 4.1%
2026/05/04 11.3% 8.41% 3.01% 8.34% 2.58% 0.14% 1.22% 2.48% 5.38% 5.2%
2026/05/05 12.18% 8.78% 3.76% 9.31% 4.22% 0.1% 2.18% 1.49% 4.76% 3.81%
2026/05/06 12.07% 7.57% 3.41% 9.62% 3.2% 0.18% 1.8% 2.52% 4.92% 2.38%
2026/05/07 14.27% 11.45% 4.9% 8.79% 2.42% 0.24% 1.47% 2.56% 4.44% 1.26%
2026/05/08 15% 8.45% 4.14% 9.23% 2.54% 0.16% 2.13% 1.99% 4.06% 2.1%
2026/05/09 16.55% 10.5% 5.5% 8.93% 2.76% 0.08% 0.82% 2.1% 3.57% 2.91%
2026/05/10 12.45% 7.7% 4.88% 10.07% 2.82% 0.14% 0.85% 2.15% 4.88% 4.23%
2026/05/11 26.68% 9.86% 8.82% 5.44% 1.97% 1.01% 1.81% 1.35% 3.7% 1.62%
2026/05/12 23.83% 13.63% 10.42% 4.2% 1.6% 1.37% 1.52% 1.83% 2.97% 1.13%
2026/05/13 23% 12.79% 10.78% 4.28% 2.29% 1.27% 1.81% 2.34% 2.79% 0.69%
2026/05/14 25.69% 9.63% 9.46% 5.62% 2.08% 1.44% 1.18% 3.46% 3.15% 0.9%
2026/05/15 14.95% 8.42% 4.12% 9.19% 2.53% 0.16% 2.13% 1.99% 4.05% 2.09%
2026/05/16 26.3% 15.09% 10.36% 4.82% 2.64% 2.45% 0.52% 1.32% 2.29% 1.5%
2026/05/17 23.53% 13.71% 10.51% 4.58% 3.36% 2.08% 0.58% 2.07% 1.49% 1.01%
2026/05/18 25.72% 11.96% 12.43% 4.74% 2.39% 2.41% 1.24% 2.22% 2.67% 0.62%
2026/05/19 24.48% 11.79% 10.63% 4.79% 2.22% 2.12% 1.4% 2.51% 2.73% 1.16%
2026/05/20 23.81% 13.32% 10.77% 5.12% 2.52% 1.61% 1.62% 1.38% 2.9% 1.18%
2026/05/21 22.71% 11.76% 11.28% 5.29% 2.78% 1.7% 1.88% 0.78% 2.13% 1.48%
2026/05/22 23.84% 9.71% 12.63% 4.57% 1.99% 1.15% 2.01% 1.31% 2.3% 2.55%
2026/05/23 26.21% 11.91% 13.36% 4.18% 2.06% 1.7% 1.18% 2.32% 1.89% 1.21%
2026/05/24 24.19% 11.6% 13.49% 3% 2.37% 1.69% 1.2% 2.14% 2.44% 1.65%
2026/05/25 21.94% 9.67% 10.62% 5.56% 2.55% 1.86% 1.46% 2.66% 2.07% 0.63%
2026/05/26 20.64% 10.9% 8.52% 5% 3.26% 1.59% 1.64% 2.33% 2.1% 0.64%
2026/05/27 23.3% 11.51% 8.93% 5.06% 2.15% 1.71% 1.9% 1.48% 3.07% 0.4%
2026/05/28 24.12% 13.12% 11.01% 4.98% 2.36% 2.57% 2.12% 1.12% 2.58% 0.74%
2026/05/29 21.33% 12.25% 9.85% 5.37% 2.62% 2.57% 2.43% 1.21% 2.11% 1.22%
2026/05/30 24.79% 13.21% 10.66% 4.71% 2.42% 2.66% 1.02% 1.31% 1.36% 0.52%
2026/05/31 25.62% 12.86% 11.93% 4.03% 2.98% 2.62% 2.03% 1.32% 1.12% 0.89%
  • vistaprint.com
  • zazzle.com
  • 360onlineprint.com
  • ads.google.com
  • design.com
  • bizay.com
  • nextdayflyers.com
  • google.com
  • constantcontact.com
  • linkedin.com

Copyright © Adthena. All rights reserved.

In May 2026, Vistaprint’s PPC spend share surged, peaking at 26.68% mid-month. Zazzle and 360onlineprint saw fluctuations, while ads.google.com and design.com maintained steady shares. The month concluded with Vistaprint leading.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1311
2026/05/02 1255
2026/05/03 1286
2026/05/04 1342
2026/05/05 1357
2026/05/06 1343
2026/05/07 1385
2026/05/08 1364
2026/05/09 1229
2026/05/10 1277
2026/05/11 1460
2026/05/12 1459
2026/05/13 1322
2026/05/14 1389
2026/05/15 1364
2026/05/16 1360
2026/05/17 1388
2026/05/18 1428
2026/05/19 1399
2026/05/20 1413
2026/05/21 1465
2026/05/22 1474
2026/05/23 1384
2026/05/24 1440
2026/05/25 1740
2026/05/26 1711
2026/05/27 1619
2026/05/28 1561
2026/05/29 1550
2026/05/30 1543
2026/05/31 1546

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in advertisers, starting at 1,311 and peaking at 1,740. The month concluded with a steady 1,546, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vistaprint.com 5.28%
360onlineprint.com 2.1%
bizay.com 0.67%
48hourprint.com 0.41%
zazzle.com 0.3%
yelp.com -0.55%
mailchimp.com -0.68%
constantcontact.com -0.81%
ads.google.com -1.2%
fiverr.com -1.83%

Copyright © Adthena. All rights reserved.

Vistaprint.com surged with a 5.28% click share increase, while fiverr.com faced a decline of 1.83%. 360onlineprint.com also rose by 2.1%, contrasting with ads.google.com’s 1.2% drop.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vistaprint.com zazzle.com 360onlineprint.com design.com bizay.com nextdayflyers.com ads.google.com fiverr.com constantcontact.com yelp.com
2026/05/01 16.68% 13.89% 6.57% 2.08% 0.45% 0.78% 4.51% 2.4% 2.6% 3.34%
2026/05/02 16.47% 13.35% 6.64% 3% 0.43% 0.31% 4.75% 3.1% 2.8% 2.03%
2026/05/03 16.85% 14.22% 5.89% 3.12% 0.22% 0.26% 4.25% 2.83% 2.26% 2.73%
2026/05/04 14.31% 13% 4.03% 4.02% 0.27% 1.34% 4.07% 3.11% 2.55% 3.21%
2026/05/05 14.61% 12.65% 5.27% 5.52% 0.08% 2.88% 4.29% 3.37% 2.89% 2.68%
2026/05/06 14.13% 11% 5.46% 4.44% 0.23% 2.11% 4.36% 3.54% 2.9% 3.1%
2026/05/07 16.32% 15.66% 6.91% 3.34% 0.25% 1.81% 4.04% 3.33% 2.22% 2.66%
2026/05/08 16.99% 12.3% 6.71% 3.34% 0.28% 2.57% 4.02% 3.27% 2.37% 3.16%
2026/05/09 18.91% 14.7% 8.16% 3.4% 0.08% 0.62% 3.75% 2.91% 2.3% 2.24%
2026/05/10 14.86% 11.22% 8.12% 3.74% 0.2% 0.96% 4.61% 3.13% 2.34% 2.32%
2026/05/11 27.8% 13.67% 13.28% 2.16% 1.58% 2.12% 2.23% 1.3% 1.46% 1.09%
2026/05/12 24.5% 19.1% 14.65% 1.7% 1.99% 1.62% 1.64% 1.16% 1.13% 1.27%
2026/05/13 23.52% 18.52% 15.89% 2.72% 1.92% 2.05% 1.55% 1.56% 1.49% 1.36%
2026/05/14 28.19% 14.28% 13.79% 2.54% 2.12% 1.18% 2.18% 1.76% 1.43% 1.45%
2026/05/15 16.98% 12.29% 6.7% 3.34% 0.28% 2.57% 4.01% 3.27% 2.38% 3.16%
2026/05/16 26.4% 20.85% 13.65% 2.92% 3.1% 0.44% 1.76% 1.07% 0.9% 1.2%
2026/05/17 24.57% 18.51% 13.71% 3.8% 2.78% 0.47% 1.72% 1.34% 0.82% 1.08%
2026/05/18 26.52% 16.88% 17.02% 2.75% 3.28% 1.08% 1.78% 1% 0.94% 0.73%
2026/05/19 25.76% 17.32% 15.17% 2.56% 2.95% 1.29% 1.85% 1.26% 1.03% 0.94%
2026/05/20 24.37% 19.1% 14.86% 2.78% 2.25% 1.62% 1.95% 1.08% 1.06% 0.69%
2026/05/21 22.66% 16.07% 15.43% 3.21% 2.23% 1.77% 2.05% 1.28% 1.01% 1.07%
2026/05/22 24.69% 13.88% 16.8% 2.25% 1.7% 1.83% 1.8% 1.46% 1.03% 0.63%
2026/05/23 27.82% 16.57% 17.31% 2.07% 2.22% 1.15% 1.58% 1.11% 1.01% 0.88%
2026/05/24 25.05% 16.04% 17.84% 2.42% 2.27% 0.99% 1.18% 1.43% 0.92% 0.66%
2026/05/25 23.25% 13.3% 14.91% 2.94% 2.54% 1.55% 2.22% 1.79% 0.75% 0.73%
2026/05/26 21.91% 14.94% 11.52% 3.41% 2.12% 1.82% 2% 2.01% 1.03% 1.22%
2026/05/27 24.51% 16.19% 12.39% 2.38% 2.38% 1.91% 1.96% 1.53% 1.29% 0.94%
2026/05/28 24.39% 17.25% 14.29% 2.53% 3.18% 2.03% 1.96% 1.34% 1.29% 0.78%
2026/05/29 21.94% 16.31% 12.85% 2.89% 3.2% 2.49% 2.04% 1.85% 1.38% 0.93%
2026/05/30 25.5% 17.56% 13.76% 2.35% 3.32% 0.9% 1.81% 1.58% 0.81% 0.79%
2026/05/31 25.91% 16.21% 15.06% 3.17% 3.11% 2.28% 1.47% 1.14% 0.7% 0.69%
  • vistaprint.com
  • zazzle.com
  • 360onlineprint.com
  • design.com
  • bizay.com
  • nextdayflyers.com
  • ads.google.com
  • fiverr.com
  • constantcontact.com
  • yelp.com

Copyright © Adthena. All rights reserved.

Vistaprint’s impression share surged mid-May, peaking at 28.19%. Zazzle and 360onlineprint saw fluctuations, while Bizay and Design.com remained steady. The month ended with Vistaprint leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services - Last month
  1. 1
    Only $0.02 per card - 500 Business Cards for $11.19 https://www.360onlineprint.com › custom › business-cards

    Upload Your Own Design or Choose a Template. Perfect for a Small Business. Buy Now!

  2. 2
    Business Cards in Bulk - Great Selection, Best Prices https://business.amazon.com › wholesale › business-cards

    Get the Amazon experience for your business. Become an Amazon Business Prime member.

  3. 3
    Chase® Business Credit Cards - Small Business Credit Cards https://creditcards.chase.com › businesscards › learnmore

    Find the card best suited for your business needs. Compare cards & apply. Member FDIC. Maximize your business potential and get rewarded for all your...

  4. 4
    Design Your Own Business Card - Free and Fast Shipping https://www.design.com › business_cards

    Create your perfect business card in minutes. Print and get fast, free delivery.

  5. 5
    No Minimum Order - Next Day Delivery Avail - Business Cards https://www.zazzle.com

    Business cards from $0.18/card. No minimum order. Standard, square or mini sizes.

Copyright © Adthena. All rights reserved.

In the competitive world of business cards, 360onlineprint.com stands out with an unbeatable offer of 500 cards for just $11.19, emphasizing affordability. Amazon.com highlights bulk purchasing with the promise of the Amazon experience. Chase.com shifts focus to business credit cards, offering tailored solutions. Design.com promotes creativity with fast, free shipping. Zazzle.com offers flexibility with no minimum order and next-day delivery.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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