US Services Marketing and Digital Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – US

Google AI Overview visibility for Services Marketing and Digital Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.4113108408
83.5886891592
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 26.66
fiverr.com 8.66
zazzle.com 7.4
ads.google.com 5.95
design.com 4.25
360onlineprint.com 3.6
mailchimp.com 3.04
constantcontact.com 2.82
yelp.com 2.1
amazon.com 1.75
others 33.77
  • vistaprint.com - 26.66%
  • fiverr.com - 8.66%
  • zazzle.com - 7.4%
  • ads.google.com - 5.95%
  • design.com - 4.25%
  • 360onlineprint.com - 3.6%
  • mailchimp.com - 3.04%
  • constantcontact.com - 2.82%
  • yelp.com - 2.1%
  • amazon.com - 1.75%
  • others - 33.77%

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Vistaprint leads with 26.67% click share, followed by others at 33.77%, while Fiverr captures 8.66%.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.com zazzle.com ads.google.com 360onlineprint.com design.com constantcontact.com yelp.com fiverr.com google.com searchkings.com
2026/03/01 16.87% 7.24% 8.82% 4.87% 4.83% 1.52% 3.86% 2.42% 0.77% 0.16%
2026/03/02 16.17% 6.82% 9.36% 4.91% 4.46% 2.1% 2.88% 2.09% 0.62% 2.68%
2026/03/03 17.77% 8.9% 7.35% 4.93% 4.21% 2.45% 1.88% 2.01% 1.04% 1.86%
2026/03/04 17.11% 10.55% 6.19% 5.29% 4.45% 3.09% 1.9% 1.57% 1.53% 2.32%
2026/03/05 17.03% 9.85% 7.93% 4.88% 3.23% 2.58% 2.59% 1.49% 0.92% 2.27%
2026/03/06 16.58% 8.5% 6.83% 4.19% 2.53% 3.02% 3.09% 1.7% 1.3% 1.81%
2026/03/07 15.31% 7.25% 8.9% 2.99% 4.02% 1.82% 4.38% 2.23% 1.69% 1.78%
2026/03/08 16.66% 9.38% 9.08% 3.62% 3.64% 1.64% 2.58% 1.95% 1.65% 1.44%
2026/03/09 16% 7.73% 8.85% 4.01% 3.67% 3.06% 2.66% 1.62% 0.51% 1.54%
2026/03/10 15.44% 6.58% 9.28% 4.41% 3.74% 2.86% 2.88% 1.97% 0.93% 2.15%
2026/03/11 16.28% 7.56% 10.19% 3.09% 3.13% 2.55% 2.92% 2.12% 1.06% 1.59%
2026/03/12 16.47% 5.88% 6.99% 3.87% 2.96% 2.74% 4.17% 2.2% 0.9% 3.57%
2026/03/13 15.97% 6.49% 7.58% 3.33% 3.09% 2.67% 3.75% 1.85% 0.71% 1.91%
2026/03/14 16.96% 8.84% 8.64% 4.39% 2.58% 1.5% 3.84% 1.64% 3.02% 2.02%
2026/03/15 17.4% 8.43% 7.6% 5.68% 2.78% 1.54% 4.47% 1.77% 1.78% 1.07%
2026/03/16 13.96% 7.61% 8.96% 4.14% 3.01% 2.62% 4.05% 1.84% 1.41% 2.4%
2026/03/17 14.03% 8.62% 9.39% 4.59% 3.56% 2.34% 3.5% 1.9% 1% 1.77%
2026/03/18 19.35% 8.1% 7.22% 5.14% 3.56% 2.54% 3.39% 2.04% 1.53% 1.68%
2026/03/19 18.4% 8.67% 8.88% 4.56% 3.08% 2.95% 2.48% 2.47% 0.84% 2.21%
2026/03/20 16.66% 7.1% 9.07% 4.13% 2.6% 2.96% 3.23% 2.32% 2% 1.75%
2026/03/21 14.17% 6.54% 9.28% 4.3% 3.59% 1.56% 5.56% 2.62% 2.56% 1.82%
2026/03/22 14.69% 9.04% 7.17% 4.86% 3.56% 1.93% 3.63% 1.87% 3.47% 1.19%
2026/03/23 13.96% 7.21% 7.44% 4.19% 3.62% 2.08% 4.49% 1.71% 5.1% 1.56%
2026/03/24 12.15% 7.26% 9.8% 3.77% 2.89% 2.45% 4.45% 1.79% 4.72% 2.37%
2026/03/25 14.62% 8.25% 10.12% 3.73% 3.3% 2.68% 2.44% 2.06% 0.47% 2.85%
2026/03/26 14.56% 7.89% 12.83% 3.38% 2.4% 2.36% 4.05% 1.99% 1.37% 2.51%
2026/03/27 12.21% 6.07% 12.56% 2.83% 2.69% 2.92% 2.98% 1.93% 4.54% 1.47%
2026/03/28 13.78% 6.92% 12.91% 4.38% 2.56% 1.98% 3.27% 2.01% 3.22% 2.12%
2026/03/29 15.22% 8.14% 11.54% 3.62% 3.71% 2.34% 2.97% 2.5% 1.84% 1.6%
2026/03/30 13.93% 7.72% 10.88% 3.77% 3.31% 2.17% 2.58% 1.87% 2.05% 2.16%
2026/03/31 14.19% 10.03% 9.63% 4.24% 2.67% 2.52% 1.92% 1.59% 1.32% 1.31%
  • vistaprint.com
  • zazzle.com
  • ads.google.com
  • 360onlineprint.com
  • design.com
  • constantcontact.com
  • yelp.com
  • fiverr.com
  • google.com
  • searchkings.com

Copyright © Adthena. All rights reserved.

In March 2026, Vistaprint’s PPC spend share fluctuated, peaking at 19.35% on March 18. Zazzle saw a notable rise, ending at 10.03%. Ads.google.com maintained a steady presence, closing at 9.63%. Overall, the month showcased dynamic shifts in advertiser strategies.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 1377
2026/03/02 1402
2026/03/03 1399
2026/03/04 1418
2026/03/05 1401
2026/03/06 1386
2026/03/07 1338
2026/03/08 1319
2026/03/09 1385
2026/03/10 1380
2026/03/11 1384
2026/03/12 1366
2026/03/13 1351
2026/03/14 1321
2026/03/15 1339
2026/03/16 1403
2026/03/17 1455
2026/03/18 1403
2026/03/19 1381
2026/03/20 1412
2026/03/21 1298
2026/03/22 1376
2026/03/23 1421
2026/03/24 1370
2026/03/25 1365
2026/03/26 1316
2026/03/27 1343
2026/03/28 1299
2026/03/29 1322
2026/03/30 1407
2026/03/31 1347

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March saw fluctuating advertiser numbers, peaking at 1,455 on March 17. The month concluded with 1,347 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ads.google.com 1.02%
google.com 0.88%
fiverr.com 0.63%
ubereats.com 0.28%
revolut.com 0.19%
easycanvasprints.com -0.2%
canva.com -0.23%
zazzle.com -0.39%
mailchimp.com -0.45%
vistaprint.com -0.84%

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In the past month, ads.google.com surged by 1.02%, while vistaprint.com dropped by 0.84%. Google.com and fiverr.com also saw gains, contrasting with declines for mailchimp.com and zazzle.com.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zazzle.com vistaprint.com 360onlineprint.com design.com ads.google.com fiverr.com amazon.com shopify.com constantcontact.com yelp.com
2026/03/01 10.29% 16.2% 6.81% 6.57% 3.77% 3.66% 0.97% 1.46% 1.18% 3.47%
2026/03/02 10.68% 16.32% 7.58% 6.33% 3.9% 3% 1.25% 1.26% 1.83% 2.66%
2026/03/03 13.26% 16.96% 7.32% 5.56% 3.04% 2.96% 1.66% 1.81% 1.93% 1.74%
2026/03/04 15.67% 16.68% 7.97% 5.97% 2.47% 2.38% 1.54% 1.5% 2.14% 1.87%
2026/03/05 14.75% 17.54% 7.65% 4.8% 3.2% 2.43% 1.31% 0.94% 1.94% 2.48%
2026/03/06 12.09% 16.29% 6.1% 3.65% 2.88% 2.82% 0.89% 1.11% 2.57% 3.19%
2026/03/07 11.38% 16.1% 4.49% 6.09% 3.92% 3.57% 2.42% 1.4% 1.41% 4.24%
2026/03/08 12.77% 16.37% 4.84% 5.95% 3.88% 3.09% 1.17% 1.77% 1.48% 2.52%
2026/03/09 11.39% 16.32% 6.15% 5.48% 3.96% 2.82% 2.56% 1.36% 2.83% 2.59%
2026/03/10 9.94% 15.56% 6.43% 5.75% 3.98% 3.18% 4.58% 1.42% 2.43% 2.74%
2026/03/11 12.22% 17.16% 4.86% 4.57% 4.43% 3.62% 2.2% 1.71% 2.57% 2.8%
2026/03/12 9.16% 17.14% 5.61% 4.65% 3.02% 3.65% 1.72% 1.84% 2.6% 3.81%
2026/03/13 10.14% 17.25% 5.45% 4.75% 3.67% 3.13% 1.44% 1.62% 2.7% 3.73%
2026/03/14 13.22% 18.08% 7.26% 4.21% 3.93% 2.29% 1.32% 1.09% 1.56% 3.65%
2026/03/15 12.9% 18.43% 9.04% 4.27% 3.47% 2.78% 2.37% 1.14% 1.17% 4.69%
2026/03/16 11.57% 15.21% 6.22% 4.82% 4.2% 3.16% 2.55% 0.92% 2.36% 4.23%
2026/03/17 12.89% 14.8% 7.6% 5.72% 4% 2.98% 2.22% 0.85% 2.13% 3.41%
2026/03/18 12.97% 19.45% 8.22% 5.08% 3.17% 3.01% 2.08% 0.95% 2.35% 3.44%
2026/03/19 13.36% 19.26% 7.74% 4.43% 3.69% 4.09% 1.18% 1.15% 2.45% 2.64%
2026/03/20 11.01% 18.16% 6.81% 4.02% 4.04% 3.98% 1.17% 0.87% 2.74% 3.64%
2026/03/21 9.96% 15.5% 7.15% 5.6% 3.94% 4.23% 1.39% 1.5% 1.58% 5.69%
2026/03/22 14.19% 15.71% 6.6% 5.5% 3.12% 2.91% 1.39% 1.52% 1.63% 3.72%
2026/03/23 10.58% 14.77% 6.77% 4.93% 3.38% 2.81% 2.16% 1.24% 2.23% 4.47%
2026/03/24 11.28% 13.81% 6.22% 4.47% 4.34% 3.07% 1.15% 1.53% 2.69% 4.18%
2026/03/25 12.83% 15.48% 5.83% 4.9% 4.66% 3.51% 1.85% 1.52% 2.68% 2.72%
2026/03/26 11.79% 15.93% 5.37% 3.53% 5.75% 3.47% 1.02% 1.73% 2.28% 4.26%
2026/03/27 8.96% 14.09% 4.98% 4.13% 5.88% 3.46% 2.86% 2.29% 2.72% 3.38%
2026/03/28 10.91% 15.27% 7.35% 4.04% 5.87% 3.22% 2.7% 2% 1.5% 3.21%
2026/03/29 12.28% 15.84% 4.92% 5.73% 5.03% 4% 1.64% 2.34% 2.24% 2.97%
2026/03/30 11.54% 14.13% 5.37% 4.78% 4.87% 3.05% 1.59% 1.95% 1.92% 2.57%
2026/03/31 14.79% 14.47% 6.8% 4.14% 4.09% 2.37% 2.33% 2.21% 2.2% 2.2%
  • zazzle.com
  • vistaprint.com
  • 360onlineprint.com
  • design.com
  • ads.google.com
  • fiverr.com
  • amazon.com
  • shopify.com
  • constantcontact.com
  • yelp.com

Copyright © Adthena. All rights reserved.

In March 2026, Vistaprint led with a steady impression share, peaking mid-month. Zazzle fluctuated, ending strong. 360onlineprint and Design.com showed volatility. Ads.google.com and Fiverr saw gradual increases. Amazon and Shopify remained stable. ConstantContact and Yelp had varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services - Last month
  1. 1
    Grow With Google Ads | Start Growing With Google Ads https://ads.google.com

    Google AI-powered ads help businesses like Transformer Table achieve double-digit growth.

  2. 2
    Business Cards in Bulk - Great Selection, Best Prices https://business.amazon.com › wholesale › business-cards

    Get the Amazon experience for your business. Become an Amazon Business Prime member.

  3. 3
    Design Your Own Business Card - Free and Fast Shipping https://www.design.com › business_cards

    Create your perfect business card in minutes. Print and get fast, free delivery.

  4. 4
    $15 Off Your First Order https://www.ubereats.com

    Track Your Order, Real-Time — $15 Off Your First Order Of $20 Or More. Use Code: US36JY. Terms And Fees Apply.

  5. 5
    High Quality Business Cards | Next Day Delivery Available https://www.zazzle.com

    Create Your Own Business Cards at Zazzle. HD Printing. Size & Paper Options.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Google’s AI-powered ads promise double-digit growth, while Amazon and Zazzle focus on business card convenience and quality. Uber Eats entices with a $15 discount, showcasing diverse strategies to capture consumer attention.

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