US Services Marketing and Digital Services - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – US

Google AI Overview visibility for Services Marketing and Digital Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 60.6028986818
39.3971013182
60%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 6%
Navigational 14%
Seasonal 0%
Local 1%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 29.96
zazzle.com 15.92
fiverr.com 5.51
google.com 4.91
360onlineprint.com 4.31
design.com 2.62
mailchimp.com 2.42
fedex.com 1.7
constantcontact.com 1.65
amazon.com 1.37
others 29.63
  • vistaprint.com - 29.96%
  • zazzle.com - 15.92%
  • fiverr.com - 5.51%
  • google.com - 4.91%
  • 360onlineprint.com - 4.31%
  • design.com - 2.62%
  • mailchimp.com - 2.42%
  • fedex.com - 1.7%
  • constantcontact.com - 1.65%
  • amazon.com - 1.37%
  • others - 29.63%

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In the PPC landscape, Vistaprint leads with 29.96% click share, closely followed by ‘others’ at 29.63%. Zazzle captures 15.92%, while Fiverr and Google trail behind.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zazzle.com vistaprint.com 360onlineprint.com google.com mailchimp.com constantcontact.com amazon.com design.com tiktok.com yelp.com
2026/10/01 15.21% 19.1% 4.55% 2.56% 3.73% 2.32% 3.37% 2.7% 0.81% 3.02%
2026/10/02 11.45% 19.3% 5.54% 2.33% 3.92% 2.69% 3.8% 2.35% 0.69% 2.11%
2026/10/03 12.25% 21.45% 4.33% 7.49% 2.86% 2.41% 2.84% 1.89% 0.91% 1.95%
2026/10/04 12.22% 23.1% 4.16% 6.37% 3.12% 1.93% 3% 1.42% 1.59% 1.81%
2026/10/05 11.14% 28.16% 3.85% 5.79% 2.86% 1.57% 3.08% 1.36% 1.37% 1.34%
2026/10/06 10.74% 24.82% 3.31% 6.56% 2.5% 2.09% 3.5% 1.62% 2% 2.47%
2026/10/07 12.6% 27.27% 3.43% 6.47% 3.1% 2.05% 2.48% 1.49% 1.97% 2.71%
2026/10/08 13.86% 26.25% 3.73% 6.6% 3.8% 1.49% 2.65% 1.05% 1.93% 1.99%
2026/10/09 13.27% 28.85% 2.8% 6.1% 3.11% 1.57% 3.4% 1.1% 2.41% 1.19%
2026/10/10 17.21% 30.41% 2.56% 7.29% 2.31% 1.24% 2.77% 0.66% 1.88% 0.88%
2026/10/11 19.74% 28.2% 1.7% 7.17% 2.35% 1.42% 3.04% 0.78% 1.67% 1.18%
2026/10/12 16.29% 26.73% 2.65% 8.05% 3.17% 1.69% 3.49% 0.73% 2.45% 1.21%
2026/10/13 14.84% 24.72% 3.13% 6.96% 3.52% 1.87% 2.75% 1.46% 1.36% 2.22%
2026/10/14 16.29% 21.04% 3.6% 6.93% 3.53% 1.81% 3.24% 1.71% 2.06% 1.72%
2026/10/15 18.62% 22.2% 3.41% 6.24% 3.6% 1.41% 2.67% 2.04% 1.51% 1.92%
2026/10/16 16.63% 20.64% 3.63% 7.87% 2.55% 2.06% 3.16% 1.69% 1.46% 2.26%
2026/10/17 18.5% 20.22% 3.54% 8.13% 2.97% 1.71% 2.64% 2.03% 1.86% 2.45%
2026/10/18 17.26% 20.72% 4.46% 8.19% 2.65% 1.8% 2.22% 2.32% 1.15% 1.52%
2026/10/19 16.68% 16.92% 5.25% 7.83% 3.59% 1.63% 1.91% 2.17% 0.98% 1.67%
2026/10/20 12.58% 16.23% 5.24% 9.03% 3.12% 2.5% 2.49% 2.54% 1.85% 2.34%
2026/10/21 13.58% 15.74% 5.91% 8.05% 3.45% 1.62% 1.92% 2.76% 1.61% 1.93%
2026/10/22 10.21% 14.74% 4.88% 8.53% 2.63% 2.26% 2.53% 2.34% 2.03% 2.82%
2026/10/23 17.05% 17.24% 6.23% 5.79% 2.19% 1.88% 2.2% 2.71% 1.37% 1.42%
2026/10/24 22.32% 19.14% 6.66% 4.13% 1.17% 1.97% 0.95% 2.5% 1.44% 1.4%
2026/10/25 20.15% 18.78% 5.72% 4.05% 1.2% 2.69% 1.34% 2.94% 1.33% 1.79%
2026/10/26 20.59% 19.15% 6.06% 3.81% 1.1% 1.82% 1.44% 3.07% 1.07% 1.78%
2026/10/27 18.61% 19.4% 6.05% 3.96% 1.25% 1.41% 1.56% 2.75% 1.35% 2.3%
2026/10/28 18.58% 17.65% 5.68% 4.38% 1.27% 1.67% 1.36% 2.92% 1.18% 2.16%
2026/10/29 21.25% 19.25% 6.31% 4.18% 1.95% 1.81% 1.39% 2.14% 1.27% 2.16%
2026/10/30 22.28% 18.64% 6.25% 4.26% 1.63% 1.15% 1.17% 2.21% 1.48% 1.57%
2026/10/31 16.09% 14.12% 4.91% 3.99% 3.37% 2.58% 1.73% 1.67% 1.22% 0.93%
  • zazzle.com
  • vistaprint.com
  • 360onlineprint.com
  • google.com
  • mailchimp.com
  • constantcontact.com
  • amazon.com
  • design.com
  • tiktok.com
  • yelp.com

Copyright © Adthena. All rights reserved.

In October 2026, Vistaprint led PPC spend, peaking at 30.41% on the 10th. Zazzle surged mid-month, reaching 22.32% on the 24th. Google saw a steady rise, peaking at 9.03% on the 20th. The month concluded with Vistaprint maintaining dominance.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 1175
2026/10/02 1160
2026/10/03 1162
2026/10/04 1234
2026/10/05 1232
2026/10/06 1211
2026/10/07 1184
2026/10/08 1256
2026/10/09 1204
2026/10/10 1185
2026/10/11 1171
2026/10/12 1173
2026/10/13 1184
2026/10/14 1319
2026/10/15 1282
2026/10/16 1246
2026/10/17 1200
2026/10/18 1201
2026/10/19 1223
2026/10/20 1171
2026/10/21 1219
2026/10/22 1156
2026/10/23 1254
2026/10/24 1327
2026/10/25 1365
2026/10/26 1473
2026/10/27 1418
2026/10/28 1473
2026/10/29 1451
2026/10/30 1468
2026/10/31 1442

Copyright © Adthena. All rights reserved.

October saw a dynamic rise in distinct advertisers, starting at 1,175 and peaking at 1,473. The month concluded with a strong presence of 1,442 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
zazzle.com 2.82%
360onlineprint.com 2.03%
design.com 1.42%
canva.com 1%
dotcards.net 0.67%
freelogoservices.com -0.35%
facebook.com -0.63%
chase.com -0.95%
google.com -1.01%
vistaprint.com -9.21%

Copyright © Adthena. All rights reserved.

Zazzle.com surged with a 2.82% click share increase, while Vistaprint.com plummeted by 9.21%.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zazzle.com vistaprint.com 360onlineprint.com design.com fiverr.com amazon.com google.com fedex.com nextdayflyers.com yelp.com
2026/10/01 19.23% 17.56% 5.84% 3.23% 2.55% 2.41% 1.14% 2.62% 2.64% 2.81%
2026/10/02 14.32% 17.76% 7.55% 2.78% 2.67% 2.87% 1.04% 2.8% 1.88% 1.78%
2026/10/03 15.62% 19.89% 6.24% 2.41% 2.17% 2.18% 3.28% 2.35% 1.12% 1.81%
2026/10/04 15.45% 20.76% 6.23% 1.79% 1.97% 2.28% 2.66% 2.05% 1.28% 1.71%
2026/10/05 15.34% 25.28% 5.99% 1.75% 1.78% 2.11% 2.51% 1.05% 0.95% 1.3%
2026/10/06 14.46% 23.6% 5.22% 2.16% 1.87% 2.24% 2.86% 1.19% 1.23% 2.13%
2026/10/07 17.06% 24.44% 5.2% 2.07% 2.78% 2.07% 2.7% 0.65% 1.49% 2.16%
2026/10/08 19.56% 23.8% 5.7% 1.41% 2.3% 2.22% 2.76% 1.63% 1.04% 1.9%
2026/10/09 18.83% 26.33% 4.35% 1.6% 1.88% 2.38% 2.6% 2.78% 0.74% 1.18%
2026/10/10 23.28% 28% 3.79% 0.78% 1.91% 1.77% 3.16% 2.21% 0.43% 0.79%
2026/10/11 28.13% 26.25% 2.62% 1.05% 1.35% 2.01% 3.01% 3.11% 0.31% 0.97%
2026/10/12 22.3% 25.78% 3.65% 0.98% 1.85% 2.11% 3.7% 2.12% 0.55% 1.39%
2026/10/13 20.74% 23.79% 4.47% 1.91% 1.95% 1.88% 3.22% 2.4% 0.66% 2.04%
2026/10/14 22.01% 19.76% 4.92% 1.96% 2.08% 1.96% 3.03% 2.28% 0.74% 1.55%
2026/10/15 26.25% 20.27% 4.57% 2.28% 1.74% 1.85% 2.68% 2.45% 0.81% 1.58%
2026/10/16 22.98% 19.8% 4.9% 1.98% 1.86% 2.74% 3.34% 2.34% 0.72% 2.01%
2026/10/17 25.42% 19.29% 4.56% 2.38% 2.06% 2.22% 3.57% 2.17% 0.77% 2.11%
2026/10/18 24.72% 19.8% 5.74% 2.56% 2.08% 1.73% 3.38% 2.34% 0.57% 1.29%
2026/10/19 23.79% 15.54% 6.84% 2.46% 2.29% 1.89% 3.18% 1.65% 0.91% 1.44%
2026/10/20 18.22% 15.06% 6.53% 2.82% 3.03% 2.69% 3.76% 1.09% 1.11% 2.06%
2026/10/21 19.92% 14.17% 7.8% 3.4% 2.76% 1.76% 3.49% 1.15% 1.18% 1.37%
2026/10/22 15.03% 14.86% 6.86% 2.84% 3.06% 1.77% 3.61% 1.18% 0.83% 2.35%
2026/10/23 21.77% 15.2% 7.81% 3.19% 2.61% 1.62% 2.39% 1.36% 1.21% 1.23%
2026/10/24 27.18% 15.69% 7.94% 3.2% 1.68% 1.07% 1.81% 2% 1.63% 1.27%
2026/10/25 24.2% 15.37% 6.97% 3.68% 1.92% 1.64% 1.74% 2.22% 1.46% 1.58%
2026/10/26 25.02% 15.7% 7.24% 3.74% 1.83% 1.49% 1.55% 2.17% 1.68% 1.48%
2026/10/27 22.98% 16.11% 7.19% 3.36% 1.96% 1.78% 1.65% 1.97% 1.92% 1.93%
2026/10/28 23.23% 14.8% 6.88% 3.71% 2.29% 1.46% 1.88% 1.56% 1.79% 1.71%
2026/10/29 26.34% 16.24% 7.58% 3.05% 1.92% 1.57% 1.76% 1.86% 2.15% 1.91%
2026/10/30 26.98% 15.62% 7.44% 3.13% 2.1% 1.41% 1.76% 1.97% 2.03% 1.3%
2026/10/31 21.32% 13.12% 6.56% 2.46% 2.45% 2.33% 1.86% 1.71% 1.57% 1%
  • zazzle.com
  • vistaprint.com
  • 360onlineprint.com
  • design.com
  • fiverr.com
  • amazon.com
  • google.com
  • fedex.com
  • nextdayflyers.com
  • yelp.com

Copyright © Adthena. All rights reserved.

In October 2026, Zazzle.com saw a fluctuating impression share, peaking mid-month at 28.13%. Vistaprint.com started strong but declined, ending at 13.12%. 360onlineprint.com and Design.com showed gradual increases, while Fiverr.com and Amazon.com remained steady. Google.com and FedEx.com had minor fluctuations, with Nextdayflyers.com and Yelp.com experiencing slight declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services - Last month
  1. 1
    500 Business Cards for $11.19 - Only $0.02 per card https://www.360onlineprint.com › custom › business-cards

    Upload Your Own Design or Choose a Template. Perfect for a Small Business. Buy Now!

  2. 2
    Get started with Amazon Ads - Digital advertising solutions https://advertising.amazon.com › register_now

    Improve visibility for your brand and products. Available to businesses of all sizes. Launch a...

  3. 3
    Design Your Own Business Card | Free to Use https://www.design.com › business_cards

    Create your perfect business card in minutes. Print and get fast, free delivery.

  4. 4
    Build Your Own Business Cards https://www.vistaprint.com › custom › business-cards

    Great business cards, fast — Explore Next-Day & 2-Day Delivery Options with...

  5. 5
    Create a Business Profile Now - Create Your Profile Online https://business.yelp.com › promote › business-google

    List Your Business On Yelp. Verify Your Free Business Page Today To Get Started.

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In the competitive world of PPC advertising, 360onlineprint.com stands out with an irresistible offer of 500 business cards for just $11.19, emphasizing affordability. Amazon.com highlights its digital advertising solutions, appealing to businesses of all sizes. Design.com and Vistaprint.com focus on customization and speedy delivery for business cards, while Yelp.com encourages businesses to enhance their online presence by creating a profile. Each ad uniquely targets small businesses, emphasizing cost-effectiveness, customization, and visibility.

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