US Services Marketing and Digital Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – US

Google AI Overview visibility for Services Marketing and Digital Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.0494880176
79.9505119824
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 28.22
zazzle.com 8.27
fiverr.com 7.18
ads.google.com 6.71
design.com 3.44
360onlineprint.com 2.88
constantcontact.com 2.76
mailchimp.com 2.67
google.com 2.44
yelp.com 1.7
others 33.73
  • vistaprint.com - 28.22%
  • zazzle.com - 8.27%
  • fiverr.com - 7.18%
  • ads.google.com - 6.71%
  • design.com - 3.44%
  • 360onlineprint.com - 2.88%
  • constantcontact.com - 2.76%
  • mailchimp.com - 2.67%
  • google.com - 2.44%
  • yelp.com - 1.7%
  • others - 33.73%

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Vistaprint leads with 28.22% click share, closely followed by Zazzle at 8.27%. Others collectively hold 33.73%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.com ads.google.com zazzle.com google.com constantcontact.com 360onlineprint.com yelp.com fiverr.com design.com linkedin.com
2026/04/01 15.37% 11.22% 8.43% 0.78% 1.89% 4.63% 3.8% 2.49% 2.78% 1.29%
2026/04/02 14.06% 11.92% 7.62% 0.99% 1.92% 4.52% 4.17% 2.33% 2.87% 1.8%
2026/04/03 13.69% 12.95% 8.09% 1.69% 1.96% 3.83% 3.66% 1.88% 2.53% 1.39%
2026/04/04 14.24% 11.05% 10.68% 6.54% 1.34% 4.28% 3.53% 2.01% 2.6% 2.56%
2026/04/05 11.96% 10.88% 10.02% 7.02% 1.64% 3.11% 3.98% 2.24% 3% 2.53%
2026/04/06 14.83% 11.82% 8.83% 2.57% 1.94% 2.57% 3% 1.8% 3.36% 2.28%
2026/04/07 13.8% 10.51% 7.42% 5.73% 2.04% 2.74% 3.98% 2.01% 3.26% 1.35%
2026/04/08 14.89% 10.22% 10.24% 4.97% 2.02% 1.96% 2.94% 1.93% 3.16% 0.9%
2026/04/09 15.19% 10.39% 7.21% 5.79% 2.08% 2.58% 3.51% 2.11% 3.53% 1.48%
2026/04/10 14.78% 12.96% 6.18% 3.81% 2.29% 2.38% 2.76% 2.27% 4.32% 1.35%
2026/04/11 15.37% 10.02% 8.51% 0.92% 2.41% 3.44% 2.39% 2.69% 5.84% 1.5%
2026/04/12 13.75% 11.55% 6.75% 3.36% 1.96% 3.25% 4% 2.22% 3.51% 1.73%
2026/04/13 17.31% 9.58% 7.94% 1.66% 3.25% 2.84% 2.95% 1.59% 3.25% 1.78%
2026/04/14 17.2% 12.19% 7.79% 1.52% 2.74% 3.34% 2.38% 2.14% 3.54% 2.62%
2026/04/15 14.1% 10.95% 9.67% 3.07% 3.98% 2.7% 2.84% 2.11% 2.75% 1.34%
2026/04/16 14.06% 8.63% 11.94% 0.52% 2.11% 4.16% 1.71% 1.97% 2.86% 1.46%
2026/04/17 14.36% 10.02% 9.22% 0.62% 3.34% 3.4% 1.91% 2.33% 2.12% 1.49%
2026/04/18 16.9% 11.08% 10.47% 0.5% 3.15% 4.34% 2.93% 2.27% 3.16% 1.78%
2026/04/19 14.99% 12.22% 12.13% 1.4% 2.59% 3.84% 1.37% 2.25% 2.89% 1.31%
2026/04/20 13.06% 11.88% 8.36% 2.9% 4.57% 3.68% 3.32% 1.79% 3.1% 3.06%
2026/04/21 11.75% 12.46% 6.93% 8.64% 3.27% 3.23% 2.24% 1.43% 3% 2.47%
2026/04/22 13.98% 11.52% 7.67% 1.93% 3.45% 4.09% 2.99% 1.67% 2.9% 2.22%
2026/04/23 13.72% 11.43% 6.81% 1.98% 6% 3.93% 3.72% 1.8% 1.52% 1.8%
2026/04/24 16.08% 12.73% 7.43% 1.83% 3.33% 4.72% 3.64% 1.86% 1.75% 1.27%
2026/04/25 15.02% 12.42% 9.46% 3.13% 3.78% 4.24% 1.69% 2.29% 2.64% 0.83%
2026/04/26 14.16% 12.37% 9.88% 3.24% 3.57% 3% 2.15% 1.83% 2.25% 2.34%
2026/04/27 12.78% 11.44% 8.11% 2.03% 4.45% 0.94% 2.88% 1.97% 2.17% 1.53%
2026/04/28 11.87% 10.85% 7.89% 4.12% 4.03% 2.91% 2.75% 2.14% 2.98% 0.53%
2026/04/29 12.98% 11.58% 10.55% 4.47% 3.34% 3.91% 3.48% 2.09% 2.8% 0.61%
2026/04/30 14.57% 12.03% 9.25% 4.32% 4.19% 3.66% 3.44% 2.28% 2.13% 1.73%
  • vistaprint.com
  • ads.google.com
  • zazzle.com
  • google.com
  • constantcontact.com
  • 360onlineprint.com
  • yelp.com
  • fiverr.com
  • design.com
  • linkedin.com

Copyright © Adthena. All rights reserved.

In April 2026, Vistaprint led PPC spend, peaking mid-month at 17.31%. Ads.google.com maintained steady growth, while Zazzle fluctuated. Google.com saw a late surge, and ConstantContact spiked on April 23. The month ended with diverse trends.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1413
2026/04/02 1415
2026/04/03 1450
2026/04/04 1394
2026/04/05 1430
2026/04/06 1519
2026/04/07 1501
2026/04/08 1411
2026/04/09 1403
2026/04/10 1387
2026/04/11 1257
2026/04/12 1290
2026/04/13 1377
2026/04/14 1361
2026/04/15 1373
2026/04/16 1339
2026/04/17 1270
2026/04/18 1290
2026/04/19 1307
2026/04/20 1351
2026/04/21 1328
2026/04/22 1369
2026/04/23 1341
2026/04/24 1310
2026/04/25 1269
2026/04/26 1295
2026/04/27 1368
2026/04/28 1368
2026/04/29 1328
2026/04/30 1327

Copyright © Adthena. All rights reserved.

April began with 1,413 advertisers, peaking at 1,519 on the 6th. A decline followed, reaching 1,257 on the 11th. The month concluded with 1,327 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
facebook.com 1.08%
360onlineprint.com 0.62%
mailchimp.com 0.6%
ads.google.com 0.44%
freelogoservices.com 0.3%
canva.com -0.23%
48hourprint.com -0.25%
yelp.com -0.32%
nextdayflyers.com -0.54%
design.com -0.76%

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Facebook.com surged with a 1.08 increase, while design.com plummeted by -0.76. Other notable gains include 360onlineprint.com at 0.62 and mailchimp.com at 0.6.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.com zazzle.com 360onlineprint.com ads.google.com fiverr.com yelp.com design.com amazon.com constantcontact.com nextdayflyers.com
2026/04/01 16.01% 12.24% 6.32% 4.4% 3.58% 3.61% 3.89% 2.54% 1.63% 2.17%
2026/04/02 15.19% 11.63% 6.69% 4.61% 3.4% 3.57% 4.09% 2.62% 1.91% 1.18%
2026/04/03 14.79% 12.35% 5.21% 5.16% 2.75% 3.3% 4.3% 2.64% 1.97% 1.42%
2026/04/04 15.84% 17.19% 6.46% 4.22% 2.94% 2.83% 4.21% 2.06% 1.02% 1.17%
2026/04/05 13.48% 16.65% 4.68% 4.23% 3.04% 3.39% 4.55% 2.44% 1.61% 1.19%
2026/04/06 15.97% 13.83% 3.71% 4.39% 2.51% 2.56% 4.88% 2.16% 1.72% 2.08%
2026/04/07 15.13% 12.5% 3.89% 3.92% 2.87% 3.4% 5.04% 2.99% 2.1% 2.38%
2026/04/08 16.08% 17.17% 2.68% 4.27% 2.84% 2.82% 4.65% 1.86% 1.59% 2.02%
2026/04/09 16.85% 11.74% 3.86% 4.3% 3.01% 3.17% 5.37% 2.17% 1.76% 1.89%
2026/04/10 16.35% 9.56% 3.78% 5.12% 3.07% 2.84% 6.83% 3.07% 1.81% 2.38%
2026/04/11 15.88% 13.4% 4.83% 3.84% 3.37% 2.05% 8.64% 1.4% 1.88% 2.4%
2026/04/12 16.38% 11.65% 4.85% 4.67% 2.89% 3.31% 5.16% 1.13% 1.71% 2.05%
2026/04/13 19.63% 13.71% 4.57% 3.74% 2.25% 3.21% 4.75% 0.8% 1.93% 2.62%
2026/04/14 18.6% 12.72% 5.03% 4.63% 2.94% 2.55% 4.99% 1.3% 1.85% 2.14%
2026/04/15 15.73% 16.57% 4.08% 4.25% 3.04% 2.06% 4.28% 1.18% 2.27% 2.66%
2026/04/16 14.63% 17.24% 5.66% 3.37% 2.71% 1.64% 4.43% 0.72% 1.84% 2.37%
2026/04/17 16.11% 14.07% 4.51% 3.97% 3.63% 1.55% 3.26% 0.56% 2.48% 1.75%
2026/04/18 18.23% 16.8% 6.95% 4.06% 2.92% 2.07% 4.78% 1.39% 1.72% 1.35%
2026/04/19 16.57% 19.17% 6.04% 4.58% 2.94% 1.22% 4.1% 1.35% 1.91% 0.85%
2026/04/20 15.29% 14.03% 6.08% 5.05% 2.58% 2.76% 4.66% 1.27% 2.23% 1.36%
2026/04/21 14.98% 12.72% 6.14% 5.61% 2.31% 2.06% 5.32% 1.5% 2.19% 0.9%
2026/04/22 16.55% 13.28% 7.04% 5.16% 2.48% 2.37% 4.91% 1.41% 2.46% 0.98%
2026/04/23 17.71% 12.53% 6.98% 4.94% 2.57% 3.34% 2.49% 1.51% 2.98% 1.08%
2026/04/24 18.77% 12.73% 7.89% 4.99% 2.57% 3.18% 2.62% 1.97% 2.37% 1.05%
2026/04/25 17.27% 14.52% 6.91% 4.87% 3.27% 1.59% 4.59% 2.77% 2.84% 0.51%
2026/04/26 17.37% 16.48% 4.83% 5.11% 2.6% 1.83% 4.01% 2.02% 2.48% 0.6%
2026/04/27 15.68% 14.16% 1.41% 4.95% 2.92% 1.98% 3.61% 0.87% 2.95% 1.36%
2026/04/28 13.66% 12.83% 4.53% 4.64% 3.19% 2.63% 4.61% 2.18% 2.69% 2.24%
2026/04/29 14.74% 17.38% 5.97% 4.79% 2.98% 2.75% 3.96% 2.55% 2.59% 1.41%
2026/04/30 16.14% 15.52% 6.05% 4.94% 3.14% 2.93% 2.9% 2.82% 2.68% 0.83%
  • vistaprint.com
  • zazzle.com
  • 360onlineprint.com
  • ads.google.com
  • fiverr.com
  • yelp.com
  • design.com
  • amazon.com
  • constantcontact.com
  • nextdayflyers.com

Copyright © Adthena. All rights reserved.

In April 2026, Vistaprint’s impression share fluctuated, peaking at 19.63% on the 13th. Zazzle saw a high of 19.17% on the 19th. 360onlineprint’s share rose to 7.89% on the 24th. By month’s end, Vistaprint led, followed by Zazzle.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services - Last month
  1. 1
    Grow With Google Ads - Use Google Ads To Drive Growth https://ads.google.com

    Google AI-powered ads help businesses like Transformer Table achieve double-digit growth.

  2. 2
    Business Cards in Bulk - Great Selection, Best Prices https://business.amazon.com › wholesale › business-cards

    Get the Amazon experience for your business. Become an Amazon Business Prime member.

  3. 3
    VistaPrint - Official Site - Business Cards, Print & More https://www.vistaprint.com

    Absolutely Guaranteed. Quick delivery. Great value. Design help available.

  4. 4
    Make Your Own Business Cards? - Get Started for Free https://business.yelp.com

    Customers Who Mean Business Are on Yelp. Connect With Them by Claiming Your Free Page Now.

  5. 5
    High Quality Business Cards - Next Day Delivery Available https://www.zazzle.com

    Create Your Own Business Cards at Zazzle. HD Printing. Size & Paper Options.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, top advertisers like Google Ads, Amazon, VistaPrint, Yelp, and Zazzle captivate audiences with unique propositions. Google Ads highlights AI-driven growth, while Amazon emphasizes business perks. VistaPrint and Zazzle focus on quality and customization, and Yelp offers free business engagement.

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