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AUS Services Real Estate Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
domain.com.au 33.89
realcommercial.com.au 16.26
realestate.com.au 15.8
commercialrealestate.com.au 13.31
metricon.com.au 2.67
businessesforsale.com 1.11
anybusiness.com.au 1
openagent.com.au 0.96
absolutedomestics.com.au 0.94
localagentfinder.com.au 0.82
others 13.24

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In the competitive landscape of Google PPC, domain.com.au dominates with a 33.89% click share. Realcommercial.com.au and realestate.com.au follow with 16.26% and 15.8%, respectively. Meanwhile, ‘others’ collectively hold a significant 13.24% share, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date domain.com.au realestate.com.au absolutedomestics.com.au localagentfinder.com.au commercialrealestate.com.au openagent.com.au realcommercial.com.au metricon.com.au ezlocksmith.com.au 24hourlockservice.com.au
2025/04/01 36.89% 11.42% 2.52% 4.63% 4.48% 2.3% 3.92% 0.96% 0.85% 0%
2025/04/02 28.26% 9.9% 1.47% 4.81% 4.96% 2.28% 3.68% 1.23% 1.27% 0%
2025/04/03 20.82% 8.02% 1.3% 5.15% 4.16% 1.99% 5.34% 1.67% 0.98% 0%
2025/04/04 23.19% 7.05% 1.16% 4.44% 3.57% 1.87% 4.39% 1.1% 0% 7.5%
2025/04/05 21.5% 9.45% 0.65% 5.8% 4.9% 3.09% 4.23% 2.08% 0% 6.12%
2025/04/06 22.69% 12.51% 0.8% 6.66% 6.3% 3.32% 5.04% 1.88% 0% 0%
2025/04/07 26.3% 8.92% 1.1% 6.53% 3.92% 2.7% 2.92% 2.38% 0% 8.84%
2025/04/08 23.75% 6.94% 2.24% 7.08% 5.78% 1.57% 4.63% 1.69% 0% 3.11%
2025/04/09 24.24% 6.68% 1.82% 6.53% 4.71% 2.25% 4.51% 2.65% 0% 3.86%
2025/04/10 21.62% 4.3% 1.96% 5.93% 6.23% 2% 4.12% 2.98% 0% 4.4%
2025/04/11 21.55% 7.47% 1.76% 5.77% 5.33% 2.16% 5.86% 2.59% 0% 0%
2025/04/12 16.35% 9.2% 1.67% 4.23% 3.88% 3.01% 3.5% 2.79% 0% 0%
2025/04/13 19.4% 9.34% 2.68% 4.67% 5.13% 3.44% 3.81% 2.24% 0% 0%
2025/04/14 16.07% 8.88% 5.5% 5.4% 3.82% 3.37% 3.34% 1.62% 0% 2.45%
2025/04/15 20.91% 8.71% 6.25% 6.4% 4.15% 4.27% 3.4% 2.6% 2.31% 0%
2025/04/16 16.14% 9.42% 3.49% 7.13% 3.01% 3.88% 4.47% 2.2% 1.55% 0%
2025/04/17 14.29% 12.56% 6.79% 4.76% 3.63% 5.17% 4.61% 3.69% 0% 0%
2025/04/18 19.76% 11.13% 4.16% 3.36% 3.97% 2.29% 8.48% 2.34% 0% 0%
2025/04/19 14.18% 12.55% 8.96% 5.71% 3.67% 3.06% 2.64% 1.43% 6.37% 0.04%
2025/04/20 17.88% 9.69% 5.68% 6.34% 3.99% 3.1% 3.51% 2.28% 0% 0%
2025/04/21 14% 9.93% 7.2% 6.73% 2.5% 3.12% 2.12% 1.77% 3.56% 4.54%
2025/04/22 14.01% 7.57% 7.86% 5.91% 3.43% 2.32% 2.82% 1.59% 4.77% 0%
2025/04/23 18.24% 12.01% 9.44% 6.81% 4.18% 3.29% 2.65% 1.34% 0% 0%
2025/04/24 16.07% 7.83% 7.98% 5.61% 4.51% 2.34% 4.07% 1.47% 0% 4.31%
2025/04/25 15.67% 7.62% 9.13% 5.46% 5.43% 1.7% 4.43% 1.51% 0% 0%
2025/04/26 17.21% 8.32% 3.18% 6.78% 4.12% 2.66% 3.82% 1.72% 1.9% 4.56%
2025/04/27 15.08% 12.22% 10.01% 6.68% 4.62% 3.31% 3.2% 2.24% 3.68% 0%
2025/04/28 8.76% 8.74% 7.93% 6.85% 4.02% 2.22% 3.26% 1.93% 3.1% 0.05%
2025/04/29 11.86% 8.6% 9.12% 7.52% 5.16% 3.2% 3.23% 1.45% 5.61% 0%
2025/04/30 17.33% 9.12% 8.49% 8.09% 6.31% 3.33% 3.31% 1.72% 0% 0%

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In April 2025, domain.com.au led with fluctuating spend, peaking early. Realestate.com.au maintained steady growth, while absolutedomestics.com.au surged mid-month. Localagentfinder.com.au and commercialrealestate.com.au showed consistent performance. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for AUS Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 543
2025/04/02 524
2025/04/03 510
2025/04/04 530
2025/04/05 507
2025/04/06 523
2025/04/07 529
2025/04/08 537
2025/04/09 485
2025/04/10 485
2025/04/11 494
2025/04/12 453
2025/04/13 481
2025/04/14 520
2025/04/15 476
2025/04/16 488
2025/04/17 449
2025/04/18 411
2025/04/19 543
2025/04/20 555
2025/04/21 541
2025/04/22 556
2025/04/23 545
2025/04/24 562
2025/04/25 585
2025/04/26 521
2025/04/27 532
2025/04/28 547
2025/04/29 565
2025/04/30 538

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April began with 543 advertisers, dipping mid-month to 411. A strong recovery followed, peaking at 585 on April 25. The month concluded with 538 advertisers, showcasing resilience and growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
realestate.com.au 1.37%
absolutedomestics.com.au 1.07%
commercialrealestate.com.au 0.94%
businessesforsale.com 0.54%
ljhooker.com.au 0.44%
quickdrycarpets.com.au -0.15%
allhomes.com.au -0.26%
metricon.com.au -0.3%
realcommercial.com.au -0.36%
domain.com.au -6.25%

Copyright © Adthena. All rights reserved.

Realestate.com.au surged with a 1.37% click share increase, while domain.com.au faced a significant 6.25% drop.

Campaign Efficiency

AUS Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date domain.com.au commercialrealestate.com.au realestate.com.au realcommercial.com.au localagentfinder.com.au absolutedomestics.com.au openagent.com.au businessesforsale.com anybusiness.com.au metricon.com.au
2025/04/01 24.65% 11.34% 18.84% 12.04% 2.1% 1.02% 2.16% 0.18% 1.31% 0.69%
2025/04/02 23.49% 11.79% 19.14% 9.77% 1.99% 0.66% 1.89% 0.88% 1.89% 0.92%
2025/04/03 19.95% 9.5% 14.18% 17.91% 2.44% 0.49% 1.82% 1.28% 1.51% 1.17%
2025/04/04 21.92% 10.6% 12.14% 15.19% 2.59% 0.52% 2.13% 1.1% 1.67% 0.88%
2025/04/05 20.24% 10.68% 16.99% 11.88% 2.56% 0.24% 3.03% 0.77% 1.1% 1.46%
2025/04/06 18.37% 12.43% 17.28% 12.78% 2.29% 0.28% 3.07% 1.33% 1.44% 1.11%
2025/04/07 26.04% 9.64% 17.13% 9.27% 2.72% 0.4% 2.9% 1.14% 1.46% 1.77%
2025/04/08 21.11% 13.38% 13.85% 13.54% 2.92% 0.83% 1.19% 1.11% 1.1% 1.26%
2025/04/09 21.66% 9.8% 13.41% 13.49% 2.66% 0.72% 2.6% 1.35% 1.35% 2.12%
2025/04/10 22.66% 14.65% 9.38% 12.28% 3.13% 0.85% 1.95% 1.23% 1.97% 2.22%
2025/04/11 20.6% 11.2% 13.2% 14.63% 2.62% 0.59% 1.57% 1.38% 1.2% 1.75%
2025/04/12 17.8% 9.71% 15.89% 10.31% 2.09% 0.73% 4.12% 0.85% 0.72% 2.26%
2025/04/13 20.45% 11.55% 14.89% 9.74% 1.93% 1.12% 3.85% 1.56% 1.75% 1.67%
2025/04/14 17.23% 10.16% 14.24% 11.52% 2.79% 1.92% 3.66% 1.33% 1.52% 1.28%
2025/04/15 20.2% 9.64% 15.9% 10.41% 2.54% 2.2% 4.88% 0.82% 1.16% 2.08%
2025/04/16 17.5% 7.42% 16.99% 14% 2.9% 1.26% 3.48% 0.89% 0.98% 1.74%
2025/04/17 15.83% 7.05% 17.57% 14.06% 1.99% 2.19% 6.53% 2% 1.05% 2.59%
2025/04/18 16.91% 7.08% 16.17% 23.87% 1.36% 1.3% 2.22% 1.01% 1.26% 1.61%
2025/04/19 15.28% 9.59% 16.78% 9.49% 2.69% 3.07% 2.23% 1.8% 2.01% 1.06%
2025/04/20 17.32% 10.97% 11.6% 10.79% 2.98% 2.07% 2.19% 1.88% 1.12% 2.06%
2025/04/21 18.09% 5.91% 16.25% 7.43% 3.73% 2.54% 3.3% 1.41% 1.06% 1.49%
2025/04/22 15.18% 9.88% 12.89% 9.81% 3.23% 3.13% 2.29% 1.26% 1.5% 1.26%
2025/04/23 16.71% 12.01% 17.48% 8.84% 3.44% 3.44% 2.78% 1.38% 1.38% 1.09%
2025/04/24 16.6% 12.8% 11.04% 12.37% 3.38% 2.8% 2.37% 2.26% 1.43% 1.11%
2025/04/25 15.6% 13.66% 9.94% 14.43% 2.89% 3.21% 1.55% 2.69% 2.2% 1.21%
2025/04/26 19.48% 10.77% 13.25% 10.91% 3.79% 1.32% 2.52% 1.71% 1.45% 1.49%
2025/04/27 15.35% 13.04% 15.78% 12.12% 3.28% 3.41% 2.48% 2.33% 1.61% 1.71%
2025/04/28 12.59% 10.51% 16.74% 9.99% 3.41% 2.59% 1.83% 1.65% 2.11% 1.34%
2025/04/29 14.34% 14.05% 14.63% 10.92% 4.1% 3.14% 2.68% 2.05% 2.06% 1.15%
2025/04/30 16.4% 15.14% 13.27% 11.11% 3.89% 2.79% 2.68% 1.84% 1.4% 1.3%

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April 2025 saw dynamic shifts in PPC impressions. Domain.com.au started strong but dipped mid-month, closing at 16.40%. Realestate.com.au fluctuated, peaking mid-month, ending at 13.27%. Commercialrealestate.com.au rose steadily, finishing at 15.14%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Regular & Once-off Services https://www.absolutedomestics.com.au

    From $82 For Two Hours — Book Your Once-off or Regular Housekeeping or Deep Cleaning Services in Just 60 Seconds. Customizable Cleaning by Trained Professionals.

  2. 2
    Commercial Real Estate™ | Listings For Sale And Lease https://www.commercialrealestate.com.au

    Explore Australian Commercial Properties For Sale & Lease On Commercial Real Estate™. Search Commercial Property Listings & Find Your Next Address Today. Start Searching...

  3. 3
    Domain.com.au - Search Properties For Sale https://www.domain.com.au

    Search Thousands of Real Estate Properties for Sale. Find Your Next Home Today With Domain. Search by Map, Shortlist Listings & Plan...

  4. 4
    realcommercial.com.au | Commercial Property For Sale https://www.realcommercial.com.au › real › commercial

    realcommercial.com.au: The Ultimate Hub For Australia’s Top Commercial Property Listings.

  5. 5
    Find Out Your Property's Value https://www.realestate.com.au

    With Just Your Address — Australia’s #1 Property Value Estimate - Value Your Home For Free With A realEstimate™ Now

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, five advertisers shine with distinct narratives. Absolute Domestics captivates with customizable cleaning services, promising ease and professionalism. Commercial Real Estate™ and realcommercial.com.au dominate the commercial property scene, offering comprehensive listings. Domain.com.au and realestate.com.au focus on residential dreams, with Domain emphasizing search flexibility and realestate.com.au providing free property valuations. Each ad tells a unique story, catering to diverse real estate needs.

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