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AUS Services Real Estate Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Real Estate Services – AUS

Google AI Overview visibility for Services Real Estate Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.3849502981
88.6150497019
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 17%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 AUS Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
domain.com.au 36.61
realestate.com.au 25.61
realcommercial.com.au 9.91
commercialrealestate.com.au 7.19
rent.com.au 1.98
openagent.com.au 1.58
parkhound.com.au 1.36
localagentfinder.com.au 1.28
allhomes.com.au 1.19
ljhooker.com.au 1.06
others 12.23
  • domain.com.au - 36.61%
  • realestate.com.au - 25.61%
  • realcommercial.com.au - 9.91%
  • commercialrealestate.com.au - 7.19%
  • rent.com.au - 1.98%
  • openagent.com.au - 1.58%
  • parkhound.com.au - 1.36%
  • localagentfinder.com.au - 1.28%
  • allhomes.com.au - 1.19%
  • ljhooker.com.au - 1.06%
  • others - 12.23%

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In the real estate PPC landscape, domain.com.au leads with 36.61% click share, followed by realestate.com.au at 25.61%. Others collectively hold 12.23%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date domain.com.au localagentfinder.com.au realestate.com.au openagent.com.au finder.com.au commercialrealestate.com.au absolutedomestics.com.au realcommercial.com.au shopify.com 24hourlockservice.com.au
2026/03/01 14.73% 14.3% 10.29% 6.42% 1.8% 3.13% 5.66% 3.68% 0.01% 5.28%
2026/03/02 10.92% 17.35% 12.71% 6.87% 6.68% 3.9% 5.41% 1.56% 0.01% 0%
2026/03/03 10.84% 12.92% 11.93% 5.28% 0% 2.66% 5.69% 3.14% 6.18% 2.11%
2026/03/04 9.25% 14.66% 10.79% 6.01% 2.12% 3.55% 4.2% 2.96% 9.54% 0%
2026/03/05 11.31% 16.2% 11.45% 6.62% 2.43% 3.58% 5.82% 2.73% 0% 3.36%
2026/03/06 8.61% 14.56% 12.39% 7.09% 2.21% 2.7% 4.26% 2.93% 2.13% 0%
2026/03/07 9.49% 13.8% 10.85% 6.33% 0.98% 3.04% 5.16% 2.46% 6.9% 0%
2026/03/08 11.86% 16.1% 11.13% 7.26% 0% 3.86% 5.6% 3.36% 1.38% 1.88%
2026/03/09 10.12% 15.04% 12.75% 6.76% 0.96% 4.83% 4.83% 3.63% 2.32% 6.63%
2026/03/10 9.41% 15.72% 13.86% 7.13% 0% 3.79% 5.11% 3.35% 5.04% 3.62%
2026/03/11 8.94% 11.68% 20.12% 4.46% 1.83% 3.48% 3.91% 2.43% 1.97% 0.04%
2026/03/12 9.39% 15.21% 12.74% 8.12% 4.82% 3.58% 3.88% 2.86% 4.89% 0%
2026/03/13 9.38% 16.06% 11.55% 6.44% 2.68% 4.49% 5.42% 4.12% 2.59% 0%
2026/03/14 10.25% 15.55% 12.64% 6.3% 2.33% 2.98% 4.02% 2.93% 2.25% 4.08%
2026/03/15 11.94% 14.08% 11.71% 5.19% 0% 3.82% 4.74% 2.97% 6.25% 3.41%
2026/03/16 10% 17.5% 13.48% 8.72% 2.32% 3.39% 4.97% 3.09% 0.01% 0.05%
2026/03/17 8.64% 15.3% 11.16% 7.06% 4.02% 3.51% 5.18% 3.39% 0% 1.95%
2026/03/18 10.53% 14.55% 14.98% 6.33% 4.63% 3.83% 4.87% 4.15% 0.01% 0%
2026/03/19 10.39% 16.58% 12.1% 6.22% 2.41% 2.54% 5.3% 2.86% 2.58% 0%
2026/03/20 8.67% 15.37% 10.67% 5.98% 5.69% 2.81% 3.94% 2.36% 0% 0%
2026/03/21 9.26% 16.36% 12.14% 5.74% 1.06% 2.7% 3.66% 2.77% 4.23% 0.05%
2026/03/22 9.22% 16.76% 13.03% 6.64% 6.95% 3.42% 4.3% 3.36% 4.13% 0.05%
2026/03/23 8.11% 14.25% 10.93% 6.98% 5.9% 2.56% 5.19% 3.08% 5.6% 0%
2026/03/24 9.55% 11.68% 11.85% 8.65% 3.61% 2.88% 4.52% 3.48% 6.61% 0%
2026/03/25 12.09% 15.18% 11.41% 8.62% 2.35% 4.2% 5.09% 3.86% 2.51% 0%
2026/03/26 10.35% 17.9% 10.93% 8.43% 6.03% 2.92% 5.54% 3.21% 0% 3.33%
2026/03/27 8.75% 16.55% 11.26% 6.95% 1.1% 3.37% 4.88% 2.86% 0.06% 7.64%
2026/03/28 10% 14.75% 11.05% 6% 3.14% 2.95% 5.12% 3.06% 0.01% 0.07%
2026/03/29 12.12% 16.41% 13.82% 7.64% 2.89% 3.35% 4.56% 3.67% 0.01% 0%
2026/03/30 10.61% 16.43% 11.89% 6.56% 0% 3.38% 3.79% 2.68% 0.02% 3.25%
2026/03/31 41.43% 11.39% 8.54% 5.59% 3.3% 3.14% 2.51% 2.43% 0.01% 0%
  • domain.com.au
  • localagentfinder.com.au
  • realestate.com.au
  • openagent.com.au
  • finder.com.au
  • commercialrealestate.com.au
  • absolutedomestics.com.au
  • realcommercial.com.au
  • shopify.com
  • 24hourlockservice.com.au

Copyright © Adthena. All rights reserved.

In March 2026, domain.com.au’s spend share fluctuated, peaking at 41.43% on the 31st. Localagentfinder.com.au maintained a steady presence, while realestate.com.au saw a dip at month’s end. Openagent.com.au and finder.com.au showed varied trends, with 24hourlockservice.com.au and commercialrealestate.com.au experiencing minor fluctuations. Absolutedomestics.com.au and realcommercial.com.au remained stable, while shopify.com had sporadic activity.

Market Exposure

Competitor Count for AUS Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 353
2026/03/02 377
2026/03/03 402
2026/03/04 420
2026/03/05 410
2026/03/06 393
2026/03/07 416
2026/03/08 408
2026/03/09 438
2026/03/10 409
2026/03/11 421
2026/03/12 410
2026/03/13 405
2026/03/14 414
2026/03/15 409
2026/03/16 421
2026/03/17 431
2026/03/18 405
2026/03/19 415
2026/03/20 406
2026/03/21 391
2026/03/22 399
2026/03/23 416
2026/03/24 386
2026/03/25 388
2026/03/26 358
2026/03/27 337
2026/03/28 333
2026/03/29 354
2026/03/30 384
2026/03/31 352

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March began with 353 advertisers, peaking at 438 on March 9. A decline followed, ending the month at 352.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
domain.com.au 3.72%
allhomes.com.au 0.65%
ljhooker.com.au 0.35%
parkhound.com.au 0.26%
realcommercial.com.au 0.2%
metricon.com.au -0.16%
reiwa.com.au -0.18%
commercialready.com.au -0.33%
commercialrealestate.com.au -1.06%
realestate.com.au -3.83%

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Domain.com.au surged by 3.72%, while realestate.com.au dropped by 3.83%. Allhomes.com.au gained 0.65%, contrasting commercialrealestate.com.au’s -1.06%.

Campaign Efficiency

AUS Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date domain.com.au realestate.com.au commercialrealestate.com.au realcommercial.com.au localagentfinder.com.au openagent.com.au rent.com.au commercialready.com.au airbnb.com.au shopify.com
2026/03/01 27.15% 17.42% 8.27% 8.12% 4.36% 4.15% 3.03% 1.55% 1.55% 0%
2026/03/02 23.7% 20.05% 9.4% 4.35% 5.44% 3.43% 2.7% 3.72% 1.04% 0%
2026/03/03 25.34% 18.59% 6.41% 7.16% 3.96% 2.99% 1.63% 1.56% 1.17% 4.28%
2026/03/04 20.3% 17.14% 9.2% 6.89% 4.55% 3.33% 2.66% 2.95% 1.33% 5.96%
2026/03/05 26.68% 16.73% 9.75% 6.15% 5.06% 3.43% 1.56% 1.75% 0.86% 0%
2026/03/06 21.73% 20.36% 7.69% 7.74% 5.15% 4.6% 1.82% 1.14% 1.45% 1.42%
2026/03/07 22.99% 19.13% 9.35% 6.51% 4.07% 3.41% 2.95% 1.94% 1.27% 4.7%
2026/03/08 25.43% 17.63% 10.11% 7.51% 4.67% 3.82% 3.45% 1.22% 1.4% 1.14%
2026/03/09 21.16% 19.47% 11.74% 7.75% 4.24% 3.69% 3.08% 2.35% 1.84% 1.27%
2026/03/10 20.28% 21.3% 9.71% 8.09% 4.49% 4.57% 1.99% 0.69% 0.95% 2.95%
2026/03/11 15.8% 40.67% 7.34% 4.83% 2.76% 1.75% 1.52% 1.77% 1.5% 0.92%
2026/03/12 20.61% 19.78% 9.81% 7.23% 4.43% 4.87% 2.68% 1.52% 1.69% 2.9%
2026/03/13 21.57% 18.8% 11.33% 9.3% 4.63% 3.51% 3.38% 1.9% 2.58% 1.46%
2026/03/14 23.01% 20.11% 7.93% 6.85% 4.51% 3.12% 2.4% 2.53% 2.92% 1.31%
2026/03/15 25.02% 18.11% 8.97% 6.83% 4% 2.69% 3% 1.86% 3.39% 3.62%
2026/03/16 21.43% 21.48% 8.86% 6.84% 5.37% 4.15% 2.67% 1.22% 2.97% 0%
2026/03/17 20.36% 20.49% 8.6% 7.46% 4.9% 4.09% 2.99% 0.56% 3.11% 0%
2026/03/18 22.38% 22.37% 8.75% 8.89% 4.28% 3.27% 1.82% 0.69% 2.11% 0%
2026/03/19 23.77% 20.3% 6.33% 6.37% 4.94% 3.07% 1.49% 1.26% 1.95% 1.57%
2026/03/20 21.56% 19.17% 8.21% 6.67% 5.37% 3.62% 2.86% 0.94% 1.84% 0%
2026/03/21 20.68% 19.01% 7.31% 7.37% 4.87% 2.73% 2.61% 3.04% 1.18% 2.95%
2026/03/22 20.05% 20.43% 9.07% 7.45% 4.97% 3.15% 2.07% 0.97% 2.54% 2.76%
2026/03/23 18.53% 18.82% 7.36% 7% 4.27% 3.52% 2.7% 1.39% 3.85% 3.98%
2026/03/24 21.36% 19.05% 7.99% 8.01% 3.34% 4.17% 2.69% 0.04% 2.65% 4.45%
2026/03/25 24.7% 18.96% 9.81% 8.01% 4.33% 5.34% 2.52% 0.28% 1.79% 1.4%
2026/03/26 25.23% 18.21% 8.02% 8.4% 5.74% 5.31% 2.08% 0% 2.18% 0%
2026/03/27 23.05% 19.99% 10.09% 8.05% 5.2% 4.75% 1.94% 1.47% 0.48% 0.03%
2026/03/28 23.68% 18.97% 8.36% 7.5% 4.5% 4.17% 2.87% 0.51% 1.35% 0%
2026/03/29 24.47% 20.44% 7.31% 7.4% 3.97% 3.25% 6.03% 1.38% 1.02% 0%
2026/03/30 23.02% 20.28% 8% 5.91% 4.61% 2.74% 4.05% 0.93% 0.94% 0%
2026/03/31 46.41% 15.04% 7.02% 4.99% 3.07% 2.56% 2.54% 0.91% 0.67% 0%
  • domain.com.au
  • realestate.com.au
  • commercialrealestate.com.au
  • realcommercial.com.au
  • localagentfinder.com.au
  • openagent.com.au
  • rent.com.au
  • commercialready.com.au
  • airbnb.com.au
  • shopify.com

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March saw domain.com.au’s impression share fluctuate, peaking at 46.41% on the 31st. Realestate.com.au spiked mid-month, while commercialrealestate.com.au remained steady. The month ended with domain.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services - Last month
  1. 1
    Commercial Real Estate and Property For Sale and Lease in Australia https://www.commercialrealestate.com.au

    Commercial Real Estate For Sale & For Lease and Businesses For Sale in Australia. Explore offices, retail spaces, industrial properties, development sites and investment opportunities nationwide.

  2. 2
    Domain Real Estate | Search Properties For Sale https://www.domain.com.au › search › domain

    Search Thousands of Real Estate Properties for Sale. Find Your Next Home Today With Domain. Searching For Your Next Property? Find Your New Home With...

  3. 3
    Property Value Report https://www.openagent.com.au

    Find Out Your Property Value — Get A Free Property Report With Recent Sales In Your Area & Your Property Value Estimate. Understand How The Local Market Impacts Your...

  4. 4
    realcommercial.com.au | Commercial Property For Sale https://www.realcommercial.com.au › commercial › property

    Explore Commercial Property For Sale, From Shops To Warehouses & Hotels. Enquire Now. Save Your Favourite Commercial Properties & Searches...

  5. 5
    Property For Sale In Australia https://www.realestate.com.au

    Search Real Estate For Sale — Looking To Buy? realestate.com.au Has More Homes For Sale Than Anywhere Else - Enquire Now. With More Homes For Sale Than Anywhere Else...

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In the competitive landscape of Australian real estate, top advertisers like commercialrealestate.com.au and domain.com.au captivate audiences with expansive property listings. OpenAgent offers unique value with free property reports, while realcommercial.com.au and realestate.com.au emphasize diverse commercial and residential opportunities.

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