AUS Services Real Estate Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Real Estate Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.6077958354
	86.3922041646

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	12%
Navigational	1%
Seasonal	0%
Local	3%
Problem Solving	22%

Market Exposure

Share of Clicks for top 10 AUS Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
domain.com.au	22.85
realestate.com.au	14.36
commercialrealestate.com.au	13.27
realcommercial.com.au	7.11
airbnb.com.au	3.75
openagent.com.au	3.47
localagentfinder.com.au	2.63
rent.com.au	1.69
absolutedomestics.com.au	1.12
dexus.com	1.07
others	28.68

domain.com.au - 22.85%
realestate.com.au - 14.36%
commercialrealestate.com.au - 13.27%
realcommercial.com.au - 7.11%
airbnb.com.au - 3.75%
openagent.com.au - 3.47%
localagentfinder.com.au - 2.63%
rent.com.au - 1.69%
absolutedomestics.com.au - 1.12%
dexus.com - 1.07%
others - 28.68%

In the real estate PPC landscape, domain.com.au leads with 22.85% click share, followed by realestate.com.au at 14.36%. Others collectively hold 28.68%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	domain.com.au	realestate.com.au	commercialrealestate.com.au	openagent.com.au	airbnb.com.au	realcommercial.com.au	localagentfinder.com.au	rent.com.au	absolutedomestics.com.au	dexus.com
2025/10/01	13.03%	12.68%	21.42%	2.68%	3.13%	10.44%	0%	1.04%	1.22%	0.71%
2025/10/02	18.48%	11.16%	22.74%	3.62%	1.45%	12.51%	0%	0.58%	0.65%	3.15%
2025/10/03	16.96%	11.88%	21.4%	3.14%	2.25%	11.13%	1.29%	0.72%	1.01%	0.84%
2025/10/04	16.26%	14.05%	15.72%	3.22%	3.43%	9.78%	3.12%	1.27%	2.04%	0.74%
2025/10/05	21.59%	13.41%	12.71%	3.24%	2.71%	5.27%	3.06%	1.52%	1.75%	1.22%
2025/10/06	16.95%	14.54%	17.61%	2.79%	3.33%	9.24%	3.12%	1.11%	1.37%	1.59%
2025/10/07	20.27%	12.61%	16.03%	2.51%	2.66%	10.85%	2.48%	1.52%	1.07%	3.27%
2025/10/08	19.74%	13.88%	16.48%	2.23%	2.31%	9.97%	2.37%	1.1%	1.39%	0.48%
2025/10/09	30.72%	12.38%	13.48%	2.55%	2.88%	8.78%	2.21%	0.51%	1.09%	0.49%
2025/10/10	26.66%	13.67%	15.09%	1.96%	3.66%	8.09%	2.73%	0.78%	0.93%	0.51%
2025/10/11	19.97%	16.62%	14.98%	1.49%	4.25%	8.77%	2.31%	0.95%	1.4%	0.11%
2025/10/12	23.94%	14.61%	15.08%	1.63%	4.28%	8.55%	2.81%	1.09%	1.4%	1.64%
2025/10/13	24.98%	16.88%	11.15%	2.02%	4.41%	7.85%	2.54%	0.98%	0.77%	1.67%
2025/10/14	21.79%	13.2%	12.73%	1.72%	3.84%	7.2%	2.41%	1.52%	1.14%	2.23%
2025/10/15	25.25%	15.69%	14.3%	2.17%	4.31%	7.86%	3.18%	1.14%	0.88%	1.1%
2025/10/16	20.12%	12.78%	16.83%	2.73%	3.81%	7.21%	2.51%	0.77%	1.11%	0.54%
2025/10/17	24.51%	15.63%	13.88%	2.31%	3.04%	7.24%	2.34%	0.85%	1.07%	0.01%
2025/10/18	22.98%	14.29%	13.63%	2.64%	4.05%	8.35%	2.71%	1.78%	1.17%	1.3%
2025/10/19	22.79%	13.26%	13.38%	2.49%	4.59%	8.03%	2.09%	2.44%	1.21%	1.38%
2025/10/20	21.11%	15.19%	10.79%	3.04%	3.51%	7.35%	3.6%	1.78%	1%	0.99%
2025/10/21	21.62%	14.71%	15.01%	3.3%	3.87%	8.88%	3.63%	1.56%	1.11%	0.08%
2025/10/22	20.35%	14.1%	13.69%	3.03%	3.3%	7.9%	2.29%	1.38%	0.89%	1.07%
2025/10/23	17.84%	12.12%	15.35%	2.94%	3.76%	7.64%	1.42%	2.09%	0.84%	0.51%
2025/10/24	19.1%	12.35%	15.07%	3.41%	3.45%	7.36%	2%	2.22%	1.66%	1.51%
2025/10/25	20.96%	15.09%	11.37%	3.05%	6.37%	5.96%	2.19%	4.11%	0.98%	2.28%
2025/10/26	23.46%	15.14%	11.19%	5.49%	5.3%	6.28%	2.76%	2.73%	1.11%	1.62%
2025/10/27	23.55%	14.92%	12.18%	5.71%	2.24%	6.47%	1.89%	0.84%	0.95%	1.65%
2025/10/28	26.03%	15.21%	12.45%	3.89%	3.15%	5.46%	1.9%	2.1%	1.2%	0.37%
2025/10/29	23.41%	14.64%	11.5%	4.6%	4.25%	4.97%	1.86%	2.26%	1.05%	0.81%
2025/10/30	24.9%	14.11%	12.17%	5.03%	3.6%	5.85%	2.05%	1.49%	1.29%	0.88%
2025/10/31	25.22%	16.22%	11.54%	4.47%	4.42%	4.4%	1.91%	1.64%	1.5%	0.61%

domain.com.au
realestate.com.au
commercialrealestate.com.au
openagent.com.au
airbnb.com.au
realcommercial.com.au
localagentfinder.com.au
rent.com.au
absolutedomestics.com.au
dexus.com

In October 2025, domain.com.au led with fluctuating spend, peaking at 30.72 on the 9th. Realestate.com.au maintained steady growth, while commercialrealestate.com.au saw a decline. Openagent.com.au and airbnb.com.au showed varied trends, ending with moderate gains.

Market Exposure

Competitor Count for AUS Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	451
2025/10/02	459
2025/10/03	469
2025/10/04	488
2025/10/05	440
2025/10/06	477
2025/10/07	454
2025/10/08	436
2025/10/09	446
2025/10/10	441
2025/10/11	428
2025/10/12	411
2025/10/13	419
2025/10/14	462
2025/10/15	446
2025/10/16	458
2025/10/17	452
2025/10/18	449
2025/10/19	436
2025/10/20	493
2025/10/21	456
2025/10/22	441
2025/10/23	427
2025/10/24	424
2025/10/25	409
2025/10/26	438
2025/10/27	459
2025/10/28	450
2025/10/29	458
2025/10/30	462
2025/10/31	477

October saw fluctuating advertiser numbers, peaking at 493 on the 20th. Despite mid-month dips, the month concluded with a strong 477, indicating resilience.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
openagent.com.au	1.25%
gumtree.com.au	0.86%
rent.com.au	0.73%
cushmanwakefield.com	0.4%
allhomes.com.au	0.29%
localagentfinder.com.au	-0.33%
realcommercial.com.au	-0.36%
swiftlock247.com.au	-0.39%
realestate.com.au	-0.54%
domain.com.au	-1.68%

Openagent.com.au leads with a 1.25 increase, while domain.com.au drops by 1.68.

Campaign Efficiency

AUS Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	domain.com.au	realestate.com.au	commercialrealestate.com.au	realcommercial.com.au	openagent.com.au	airbnb.com.au	localagentfinder.com.au	rent.com.au	absolutedomestics.com.au	dexus.com
2025/10/01	14.06%	12.82%	17.09%	7.8%	2.72%	4.51%	0%	1.55%	1.25%	0.79%
2025/10/02	20.25%	11.9%	18.5%	9.35%	3.91%	2.12%	0%	0.85%	0.7%	3.23%
2025/10/03	18.94%	11.91%	16.78%	7.86%	3.3%	2.67%	1.85%	0.98%	1.04%	0.85%
2025/10/04	17.25%	13.36%	11.85%	6.71%	3.67%	3.72%	4.67%	1.67%	1.84%	1.25%
2025/10/05	21.78%	12.7%	9.85%	3.75%	3.6%	2.93%	5.4%	1.97%	1.62%	1.23%
2025/10/06	17.36%	13.55%	14.7%	7.34%	3.35%	3.9%	4.94%	1.5%	1.24%	1.66%
2025/10/07	19.85%	11.66%	13.46%	8.84%	2.89%	3.37%	3.31%	1.83%	0.92%	3.67%
2025/10/08	20.7%	12.73%	15.07%	8.91%	2.7%	2.34%	3.04%	1.21%	1.34%	0.6%
2025/10/09	30.74%	11.76%	13.29%	8.34%	2.98%	2.83%	2.63%	0.57%	1.18%	0.6%
2025/10/10	25.98%	13.29%	15.15%	8.12%	2.4%	3.61%	3.41%	0.83%	0.92%	0.54%
2025/10/11	19.49%	15.74%	14.77%	8.83%	1.69%	4.35%	2.87%	1.15%	1.43%	0.11%
2025/10/12	23.82%	14%	15.11%	8.71%	1.78%	4.27%	3.77%	1.34%	1.33%	1.76%
2025/10/13	24.04%	16%	10.91%	8.03%	2.33%	4.43%	3.26%	1%	0.77%	1.8%
2025/10/14	21.79%	13.44%	12.53%	7.36%	1.96%	3.64%	3.24%	1.69%	1.16%	2.38%
2025/10/15	24.5%	14.93%	13.9%	7.92%	2.49%	4.14%	3.94%	1.13%	0.91%	1.08%
2025/10/16	19.84%	12.33%	15.68%	7.1%	3.12%	3.69%	3.03%	0.87%	1.15%	0.54%
2025/10/17	23.82%	14.89%	12.97%	6.96%	2.65%	3.01%	3.9%	0.97%	1.16%	0.01%
2025/10/18	23.12%	13.91%	12.91%	8.29%	3.02%	4.14%	3.5%	1.6%	1.33%	1.18%
2025/10/19	23.55%	13.12%	13.22%	8.1%	2.87%	4.35%	2.44%	2.16%	1.38%	1.37%
2025/10/20	22.17%	14.27%	10.33%	7.34%	3.57%	3.37%	4.36%	1.87%	1.11%	1.19%
2025/10/21	22.57%	13.81%	13.89%	8.52%	3.69%	3.87%	4.06%	1.39%	1.32%	0.08%
2025/10/22	22.02%	13.68%	13.06%	7.52%	3.43%	2.99%	2.6%	1.45%	1.04%	1.19%
2025/10/23	20.05%	11.24%	15.13%	7.64%	3.22%	3.73%	1.31%	2.05%	1.01%	0.51%
2025/10/24	19.85%	11.84%	15.51%	7.62%	3.67%	3.36%	2%	2.13%	1.96%	1.57%
2025/10/25	21.4%	14.14%	11.43%	6.01%	2.96%	5.71%	2.21%	3.57%	1.13%	2.21%
2025/10/26	23.84%	13.74%	11.73%	6.53%	4.98%	4.76%	2.94%	2.47%	1.15%	1.41%
2025/10/27	23.71%	13.96%	12.5%	6.84%	5.13%	2.26%	1.86%	0.89%	1.02%	2.05%
2025/10/28	25.14%	13.99%	14.06%	6.4%	3.78%	2.92%	1.95%	2.26%	1.23%	0.48%
2025/10/29	22.68%	13.53%	13.18%	6.13%	4.28%	3.73%	2.14%	2.1%	1.07%	0.86%
2025/10/30	23.07%	12.53%	14.5%	7.62%	4.34%	3.09%	2.46%	1.26%	1.34%	1.03%
2025/10/31	23.22%	14.8%	14.4%	6.02%	4%	3.79%	1.94%	1.45%	1.42%	0.99%

domain.com.au
realestate.com.au
commercialrealestate.com.au
realcommercial.com.au
openagent.com.au
airbnb.com.au
localagentfinder.com.au
rent.com.au
absolutedomestics.com.au
dexus.com

In October 2025, domain.com.au led with fluctuating impressions, peaking at 30.74% on the 9th. Realestate.com.au and commercialrealestate.com.au followed, showing steady trends. The month concluded with domain.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services - Last month

1
Commercial Real Estate™ | Listings For Sale and Lease http://www.commercialrealestate.com.au › search
Find business property listings for sale or lease on Commercial Real Estate™. Enquire now. Search for commercial properties and find your next address with Commercial Real Estate™.
2
Properties For Rent https://www.domain.com.au
Find Your Next Rental Property — Search by Map, Shortlist Listings & Plan Inspections on Domain. Find Your Next Home Today. Search Thousands of Real Estate Properties for Rent. Find...
3
Property Value Report https://www.openagent.com.au
Find Out Your Property Value — Get A Free Property Report With Recent Sales In Your Area & Your Property Value Estimate.
4
realcommercial.com.au | Commercial Property For Sale https://www.realcommercial.com.au › commercial › property
Search & Filter By What's Most Important To You. Stay Ahead Of The Market With Our Alerts. realcommercial.com.au Is Australia's #1 Address...
5
Find Out Your Property's Value https://www.realestate.com.au
With Just Your Address — Australia’s #1 Property Value Estimate - Value Your Home For Free With A realEstimate™ Now

In the competitive landscape of real estate services, top-performing Google PPC ads reveal a focus on accessibility and value. Commercialrealestate.com.au emphasizes comprehensive listings for sale or lease, while domain.com.au highlights rental property searches. Openagent.com.au and realestate.com.au offer free property value reports, underscoring transparency. Realcommercial.com.au prioritizes market alerts, ensuring users stay informed.

Frequently Asked Questions

Why is the AUS Services Real Estate Services November 2025 Report useful and how should I use it?

Why is the AUS Services Real Estate Services November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Real Estate Services November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Real Estate Services November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Real Estate Services November 2025 Report?

The AUS Services Real Estate Services November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Real Estate Services November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Real Estate Services November 2025 Report for?

The AUS Services Real Estate Services November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Services Real Estate Services - PPC Market Share Analysis November 2025