AUS Services Real Estate Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Real Estate Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Real Estate Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.0593859763
	86.9406140237

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	35
	65

35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	16%
Navigational	1%
Seasonal	0%
Local	3%
Problem Solving	20%

Market Exposure

Share of Clicks for top 10 AUS Services Real Estate Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
domain.com.au	43.98
realestate.com.au	24.05
realcommercial.com.au	9.78
commercialrealestate.com.au	5.92
parkhound.com.au	1.37
rent.com.au	1.28
openagent.com.au	1.22
airbnb.com.au	1.02
localagentfinder.com.au	0.99
ljhooker.com.au	0.9
others	9.49

domain.com.au - 43.98%
realestate.com.au - 24.05%
realcommercial.com.au - 9.78%
commercialrealestate.com.au - 5.92%
parkhound.com.au - 1.37%
rent.com.au - 1.28%
openagent.com.au - 1.22%
airbnb.com.au - 1.02%
localagentfinder.com.au - 0.99%
ljhooker.com.au - 0.9%
others - 9.49%

In the competitive real estate PPC landscape, domain.com.au dominates with a 43.98% click share. realestate.com.au follows at 24.05%, while others collectively hold 9.49%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Services Real Estate Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	domain.com.au	realestate.com.au	localagentfinder.com.au	absolutedomestics.com.au	realcommercial.com.au	openagent.com.au	commercialrealestate.com.au	finder.com.au	airbnb.com.au	24hourlockservice.com.au
2026/02/01	11.86%	15.78%	9.21%	6.22%	3.33%	5.31%	4.13%	4.71%	2.89%	0%
2026/02/02	14.27%	12.4%	9.85%	7.28%	2.79%	4.99%	4.07%	0%	1.81%	0%
2026/02/03	11.43%	15.52%	10.27%	6%	3.14%	5.41%	4.28%	3.13%	1.62%	0%
2026/02/04	11.12%	13.14%	10.01%	6.53%	3.17%	4.88%	3.95%	1.49%	2.99%	0%
2026/02/05	12.37%	14.65%	8.6%	5.79%	2.75%	5.15%	3.34%	1.06%	3.64%	0%
2026/02/06	15.08%	15.1%	9.61%	5.51%	3.97%	4.42%	4.06%	2.68%	4.94%	0.07%
2026/02/07	12.82%	12.37%	8.34%	5.83%	3.27%	3.55%	3.21%	1.62%	1.65%	2.6%
2026/02/08	12.75%	15.67%	10.13%	6.81%	3.59%	5.29%	2.66%	2.58%	1.53%	2.71%
2026/02/09	14.86%	14.27%	10.05%	6.74%	2.85%	5.26%	2.43%	0.89%	1.69%	0%
2026/02/10	14.59%	14.31%	10.89%	5.68%	4.07%	6.24%	3.88%	0%	1.14%	0%
2026/02/11	13.87%	15.99%	11.08%	6.13%	4.22%	7.37%	2.34%	0.97%	1.93%	0%
2026/02/12	11.76%	11.9%	9.79%	6.3%	3.61%	5.62%	2.74%	2.38%	1.25%	5.14%
2026/02/13	14.73%	14.75%	9.38%	5.38%	3.88%	4.32%	3.96%	2.61%	4.83%	0.07%
2026/02/14	12.7%	12.25%	8.26%	5.78%	3.24%	3.52%	3.18%	1.6%	1.64%	2.57%
2026/02/15	12.7%	15.62%	10.1%	6.79%	3.58%	5.27%	2.65%	2.58%	1.53%	2.7%
2026/02/16	14.71%	14.13%	9.95%	6.67%	2.82%	5.21%	2.4%	0.89%	1.67%	0%
2026/02/17	15.56%	9.68%	9.89%	4.97%	3.54%	5.58%	2.18%	3.48%	1.28%	0%
2026/02/18	16.47%	11.74%	8.43%	4.64%	2.75%	4.89%	2.27%	0%	0.79%	7.71%
2026/02/19	15.75%	12.57%	9.85%	5.45%	2.47%	6.07%	2.2%	3.47%	0.8%	3.14%
2026/02/20	12.81%	10.52%	10.33%	5.46%	2.18%	5.53%	1.5%	5.04%	0.9%	0%
2026/02/21	16.37%	11.38%	8.95%	4.61%	2.89%	4.99%	3.38%	2.56%	0.92%	2.69%
2026/02/22	15.92%	12.39%	8.04%	5.22%	3.59%	3.82%	2.87%	0.99%	0.59%	11.99%
2026/02/23	17.39%	12.58%	10%	4.72%	3.75%	4.33%	2.52%	1.72%	1.46%	0%
2026/02/24	13.08%	13.66%	8.82%	4.65%	2.64%	5.1%	2.25%	2.75%	1%	7.52%
2026/02/25	15.95%	13.61%	9.66%	4.76%	2.74%	4.92%	2.69%	6.54%	1.43%	0%
2026/02/26	11.06%	14.97%	10.56%	6.01%	3.83%	4.59%	3.59%	1.9%	1.61%	0%
2026/02/27	18.69%	14.55%	11.89%	6.71%	4.16%	4.22%	3.14%	2.54%	0.84%	0%
2026/02/28	20.46%	13.92%	8.51%	6.89%	4.48%	3.6%	2.8%	2.08%	1.34%	0%

domain.com.au
realestate.com.au
localagentfinder.com.au
absolutedomestics.com.au
realcommercial.com.au
openagent.com.au
commercialrealestate.com.au
finder.com.au
airbnb.com.au
24hourlockservice.com.au

In February 2026, domain.com.au’s PPC spend share fluctuated, peaking at 20.46% on the 28th. Realestate.com.au saw a decline, ending at 13.92%. Localagentfinder.com.au remained stable, while 24hourlockservice.com.au surged to 11.99% on the 22nd. Overall, domain.com.au led the month.

Market Exposure

Competitor Count for AUS Services Real Estate Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	417
2026/02/02	424
2026/02/03	447
2026/02/04	427
2026/02/05	412
2026/02/06	410
2026/02/07	405
2026/02/08	403
2026/02/09	446
2026/02/10	427
2026/02/11	431
2026/02/12	440
2026/02/13	410
2026/02/14	405
2026/02/15	403
2026/02/16	446
2026/02/17	357
2026/02/18	331
2026/02/19	387
2026/02/20	329
2026/02/21	370
2026/02/22	347
2026/02/23	381
2026/02/24	399
2026/02/25	406
2026/02/26	392
2026/02/27	361
2026/02/28	359

February began with 417 advertisers, peaking at 447 on the 3rd. Mid-month saw fluctuations, with a notable dip to 329 on the 20th. The month concluded with 359 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Real Estate Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
domain.com.au	7.9%
gumtree.com.au	0.36%
domainehomes.com.au	0.1%
assemble.com.au	0.08%
brisbaneplumbinganddrainage.com.au	0.08%
rent.com.au	-0.34%
airbnb.com.au	-0.68%
realcommercial.com.au	-1.32%
commercialrealestate.com.au	-1.83%
realestate.com.au	-2.41%

Domain.com.au surged with a 7.9% click share increase, while realestate.com.au dropped by 2.41%.

Campaign Efficiency

AUS Services Real Estate Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	domain.com.au	realestate.com.au	realcommercial.com.au	commercialrealestate.com.au	localagentfinder.com.au	openagent.com.au	rent.com.au	absolutedomestics.com.au	airbnb.com.au	shopify.com
2026/02/01	24.66%	20.27%	6.67%	8.31%	3.55%	2.92%	2.86%	1.59%	4.31%	1.49%
2026/02/02	27.03%	18.72%	5.61%	8.97%	4.11%	2.74%	2.71%	1.78%	2.88%	0%
2026/02/03	22.74%	22.48%	6.43%	9.19%	3.75%	2.93%	2.48%	1.51%	2.48%	1.4%
2026/02/04	23.26%	19.45%	6.89%	9.86%	4.22%	2.76%	2.13%	1.7%	4.62%	1.35%
2026/02/05	24.23%	20.59%	5.77%	8.48%	3.77%	3.19%	1.36%	1.48%	5.34%	1.85%
2026/02/06	26.89%	19%	7.82%	9.37%	3.03%	2.12%	1.54%	1.31%	6.78%	1.51%
2026/02/07	26.27%	20.03%	7.6%	9.03%	3.26%	1.95%	2.79%	1.63%	2.76%	0%
2026/02/08	25.72%	24.04%	7.65%	7.13%	3.53%	2.55%	3.11%	1.76%	2.11%	0%
2026/02/09	27.32%	20.69%	5.52%	5.27%	3.64%	2.8%	2.22%	1.69%	2.33%	4.49%
2026/02/10	25.68%	20.08%	8.07%	8.69%	3.38%	3.37%	1.46%	1.46%	1.22%	0%
2026/02/11	26.28%	21.23%	8.91%	5.32%	3.98%	4.2%	1.58%	1.62%	2.46%	0%
2026/02/12	22.65%	18.09%	8.29%	7.65%	3.95%	3.33%	2.25%	1.91%	1.59%	3.22%
2026/02/13	26.89%	19%	7.82%	9.37%	3.03%	2.12%	1.54%	1.31%	6.78%	1.51%
2026/02/14	26.27%	20.03%	7.6%	9.03%	3.26%	1.95%	2.79%	1.63%	2.76%	0%
2026/02/15	25.72%	24.04%	7.65%	7.13%	3.53%	2.55%	3.11%	1.76%	2.11%	0%
2026/02/16	27.32%	20.69%	5.52%	5.27%	3.64%	2.8%	2.22%	1.69%	2.33%	4.49%
2026/02/17	32.24%	16.64%	7.78%	7.58%	3.37%	3.95%	1.74%	1.53%	2.37%	0%
2026/02/18	31.94%	19.62%	6.37%	7.48%	3.17%	3.29%	1.29%	1.39%	1.41%	0%
2026/02/19	31.86%	18.69%	5.76%	6.63%	3.99%	3.76%	2.09%	1.64%	1.42%	1.4%
2026/02/20	30.84%	18.68%	5.5%	4.54%	4.09%	3.44%	2.08%	1.74%	1.85%	2.43%
2026/02/21	28.94%	17.56%	6.24%	8.94%	2.6%	2.96%	1.75%	1.25%	1.55%	6.04%
2026/02/22	28.93%	20.21%	7.72%	7.03%	2.83%	2.42%	2.48%	1.56%	1%	3.84%
2026/02/23	30.83%	20.72%	8.14%	5.67%	3.09%	2.54%	1.54%	1.26%	2.21%	1.54%
2026/02/24	25.14%	22.12%	6.37%	6.12%	3.28%	2.96%	1.91%	1.41%	1.77%	1.35%
2026/02/25	29.99%	20.18%	6.13%	6.46%	3.02%	2.49%	1.92%	1.36%	2.32%	0%
2026/02/26	22.34%	23.91%	9.5%	9.72%	3.41%	3.16%	1.2%	1.78%	3.01%	0%
2026/02/27	32.61%	19.73%	8.17%	7.1%	3.38%	2.31%	0.88%	1.72%	1.05%	0%
2026/02/28	33.35%	19.48%	8.53%	6.86%	2.28%	1.98%	1.77%	1.69%	1.62%	0%

domain.com.au
realestate.com.au
realcommercial.com.au
commercialrealestate.com.au
localagentfinder.com.au
openagent.com.au
rent.com.au
absolutedomestics.com.au
airbnb.com.au
shopify.com

In February 2026, domain.com.au led with fluctuating impressions, peaking at 33.35%. Realestate.com.au saw a dip, ending at 19.48%. Realcommercial.com.au and commercialrealestate.com.au showed steady growth. Shopify.com had sporadic visibility, often at 0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Real Estate Services - Last month

1
Commercial Real Estate and Property For Sale and Lease in Australia https://www.commercialrealestate.com.au
Commercial Real Estate For Sale & For Lease and Businesses For Sale in Australia. Explore offices, retail spaces, industrial properties, development sites and investment opportunities nationwide.
2
Domain Real Estate https://www.domain.com.au › search › domain
Search Properties For Rent — Search For Rent Listings, Compare Homes & Connect With Agents. Find Your New Home Today! Search Thousands of Properties For Rent. Find Your Next Home Today With Domain.
3
Commercial Property For Sale https://www.realcommercial.com.au › commercial › property
realcommercial.com.au — Explore Commercial Property For Sale, From Shops To Warehouses & Hotels. Enquire Now. Save Your...
4
Find Out Your Property's Value - With Just Your Address https://www.realestate.com.au
Australia’s #1 Property Value Estimate - Value Your Home For Free With A realEstimate™ Now
5
Domain https://www.shopify.com
Domain Name Generator — Sell Your Products On Your Online Store; Social Media; Marketplaces and In-Person. Build an Online Store As Unique As Your Products With No Coding or Design Skills. 100+ Professional Themes.

In the competitive landscape of real estate services, commercialrealestate.com.au leads with a comprehensive approach, offering a wide array of properties and investment opportunities. Domain.com.au focuses on rental properties, emphasizing ease of connection with agents. Realcommercial.com.au targets commercial property seekers, while realestate.com.au provides free property value estimates. Shopify.com stands out by offering tools for building unique online stores.

Frequently Asked Questions

Why is the AUS Services Real Estate Services February 2026 Report useful and how should I use it?

Why is the AUS Services Real Estate Services February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Real Estate Services February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Real Estate Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Real Estate Services February 2026 Report?

The AUS Services Real Estate Services February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Real Estate Services February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Real Estate Services February 2026 Report for?

The AUS Services Real Estate Services February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Services Real Estate Services - PPC Market Share Analysis February 2026