AUS Services Recruitment - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – AUS

Google AI Overview visibility for Services Recruitment AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.6999371627
92.3000628373
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 AUS Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
seek.com.au 53.75
au.jora.com 14.08
indeed.com 12.57
wiseemployment.com.au 1.7
adfcareers.gov.au 1.4
hays.com.au 1.3
regionaljobswa.com.au 1.09
jora.com 0.92
myperfectresume.com 0.9
seekbusiness.com.au 0.73
others 11.56
  • seek.com.au - 53.75%
  • au.jora.com - 14.08%
  • indeed.com - 12.57%
  • wiseemployment.com.au - 1.7%
  • adfcareers.gov.au - 1.4%
  • hays.com.au - 1.3%
  • regionaljobswa.com.au - 1.09%
  • jora.com - 0.92%
  • myperfectresume.com - 0.9%
  • seekbusiness.com.au - 0.73%
  • others - 11.56%

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In the recruitment PPC landscape, Seek.com.au dominates with 53.75% click share, followed by au.jora.com at 14.08%. Indeed.com holds 12.57%, while ‘others’ collectively capture 11.56%.

Market Exposure

Share of Spend for the top 10 AUS Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date seek.com.au indeed.com au.jora.com resume-now.com myperfectresume.com wiseemployment.com.au resume.io jobseeker.com adfcareers.gov.au hays.com.au
2026/03/01 24.55% 9.51% 4.51% 7.37% 8.41% 4.75% 4.68% 2.45% 0.85% 5.49%
2026/03/02 28.54% 11.15% 6.34% 5.84% 6.51% 2.74% 2.68% 1.83% 0.99% 3.91%
2026/03/03 26.09% 12.15% 7% 6.85% 7.2% 2.18% 3.48% 1.75% 0.95% 4.02%
2026/03/04 27.2% 12.02% 7.3% 6.53% 6.39% 3.6% 1.83% 1.45% 1.26% 3.74%
2026/03/05 26.07% 11.7% 6.01% 7.92% 6.56% 2.93% 3.06% 1.5% 1.25% 3.7%
2026/03/06 26.82% 13.4% 6.1% 7.6% 6.12% 2.17% 3.49% 1.36% 0.93% 3.47%
2026/03/07 27.55% 11.15% 6.56% 6.42% 7.12% 4.56% 2.84% 1.13% 0.98% 4.11%
2026/03/08 25.33% 10.6% 6.79% 6.66% 7.18% 4.66% 2.98% 1.82% 1.18% 4.12%
2026/03/09 26.81% 11.48% 7.88% 5.28% 6.14% 2.7% 2.33% 1.84% 1.11% 4.32%
2026/03/10 28.67% 11.53% 7.4% 6.83% 6.48% 2.42% 2.97% 2.16% 0.97% 2.48%
2026/03/11 26.52% 12.64% 7.91% 5.55% 6.81% 3.69% 2.33% 1.69% 0.94% 3.05%
2026/03/12 25.45% 13.49% 6.43% 6.04% 6.5% 2.46% 2.82% 2.61% 0.92% 3.08%
2026/03/13 26.18% 12.3% 8.01% 8.1% 7.73% 2.73% 3.06% 2.64% 0.94% 2.74%
2026/03/14 25.95% 10.09% 7.24% 6.64% 7.35% 4.67% 4.29% 4.72% 1.32% 3.34%
2026/03/15 26.15% 11.02% 8.22% 7.1% 5.88% 5.77% 2.82% 4.01% 1.26% 2.97%
2026/03/16 25.01% 12.47% 8.47% 6.35% 5.85% 3.48% 2.51% 4.02% 1.06% 2.47%
2026/03/17 26.24% 10.97% 8.6% 7.28% 7.6% 2.76% 2.31% 3.74% 1.19% 2.18%
2026/03/18 27.48% 12.5% 8.55% 7.19% 6.59% 3.92% 2.4% 2.72% 1.33% 2.38%
2026/03/19 24.8% 13.03% 9.24% 6.78% 6.38% 3.81% 1.66% 3.54% 1.89% 2.47%
2026/03/20 23.04% 11.96% 9.28% 8.11% 7.11% 4.26% 1.86% 4.14% 2.24% 3.4%
2026/03/21 27.39% 10.5% 8.98% 7.81% 7.23% 4.54% 1.92% 4.88% 2.12% 2.61%
2026/03/22 25.15% 10.25% 9.09% 5.99% 5.74% 6% 2.63% 4.54% 3.12% 3.27%
2026/03/23 26.28% 11.66% 9.61% 5.79% 6.53% 3.04% 1.88% 2.71% 3.28% 2.78%
2026/03/24 25.96% 12.4% 8.77% 6.48% 6.23% 3.2% 2.3% 2.16% 3.66% 2.53%
2026/03/25 21.07% 12.22% 9.9% 8.02% 7.94% 2.63% 1.86% 1.85% 4.23% 3.09%
2026/03/26 27.16% 10.27% 7.82% 6.94% 6.86% 2.84% 2.79% 1.65% 4.58% 1.82%
2026/03/27 30.37% 12.4% 9.52% 6.66% 6.87% 2.42% 2.05% 1.8% 4.25% 1.57%
2026/03/28 27.8% 12.41% 9.07% 5.15% 4.73% 8.21% 2.99% 1.94% 3.88% 2.35%
2026/03/29 26.08% 12.29% 9.5% 5.7% 6% 6.64% 2.55% 2.38% 3.85% 1.93%
2026/03/30 27.81% 14.5% 9.48% 6.21% 6.81% 3.53% 3.95% 2.09% 1.55% 0.04%
2026/03/31 30.2% 12.3% 9.87% 7.18% 6.59% 4.82% 3.08% 2.27% 1.14% 0.03%
  • seek.com.au
  • indeed.com
  • au.jora.com
  • resume-now.com
  • myperfectresume.com
  • wiseemployment.com.au
  • resume.io
  • jobseeker.com
  • adfcareers.gov.au
  • hays.com.au

Copyright © Adthena. All rights reserved.

Seek.com.au led March with fluctuating spend, peaking at 30.37%. Indeed.com followed, ending strong at 12.3%. Au.jora.com and resume-now.com showed steady growth, while hays.com.au declined sharply.

Market Exposure

Competitor Count for AUS Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 462
2026/03/02 485
2026/03/03 477
2026/03/04 470
2026/03/05 486
2026/03/06 482
2026/03/07 481
2026/03/08 492
2026/03/09 494
2026/03/10 478
2026/03/11 480
2026/03/12 487
2026/03/13 471
2026/03/14 466
2026/03/15 475
2026/03/16 477
2026/03/17 480
2026/03/18 483
2026/03/19 472
2026/03/20 463
2026/03/21 455
2026/03/22 461
2026/03/23 478
2026/03/24 460
2026/03/25 472
2026/03/26 460
2026/03/27 451
2026/03/28 454
2026/03/29 450
2026/03/30 465
2026/03/31 449

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March began with 462 advertisers, peaking at 494 on March 9. A gradual decline followed, ending the month at 449.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
au.jora.com 2.72%
adfcareers.gov.au 1.43%
colescareers.com.au 0.91%
wiseemployment.com.au 0.43%
randstad.com.au 0.14%
regionaljobswa.com.au -0.27%
hays.com.au -0.53%
indeed.com -1.02%
seek.com.au -1.16%
jora.com -1.38%

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In the past month, au.jora.com surged by 2.72%, while adfcareers.gov.au rose 1.43%. Conversely, jora.com dropped 1.38%, and seek.com.au fell 1.16%.

Campaign Efficiency

AUS Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date seek.com.au au.jora.com indeed.com wiseemployment.com.au resume-now.com myperfectresume.com regionaljobswa.com.au adfcareers.gov.au jora.com hays.com.au
2026/03/01 35.54% 12.23% 14.75% 3.66% 2.34% 2.63% 1.78% 1.25% 2.35% 2.4%
2026/03/02 38.81% 12.97% 14.28% 2.37% 1.85% 2.11% 1.42% 1.06% 2.55% 1.8%
2026/03/03 35.75% 13.96% 16.12% 1.94% 2.31% 2.26% 1.86% 1.11% 2.58% 1.82%
2026/03/04 36.12% 13.88% 15.28% 3.1% 2% 1.99% 2.12% 1.58% 2.68% 1.57%
2026/03/05 36.94% 12.35% 15.94% 2.67% 2.45% 1.94% 1.61% 1.53% 2.31% 1.59%
2026/03/06 37.28% 12.24% 17.41% 2.11% 2.37% 1.85% 2.05% 0.94% 2.12% 1.57%
2026/03/07 37.56% 12.76% 14.53% 4.28% 2.11% 2.13% 2.05% 1.13% 2.29% 1.86%
2026/03/08 35.55% 13.98% 14.06% 4.04% 2.19% 2.13% 2.14% 1.4% 2.08% 1.94%
2026/03/09 36.36% 15.03% 14.81% 2.11% 1.83% 1.95% 1.93% 1.14% 2.32% 1.94%
2026/03/10 38.49% 14.26% 14.1% 2.16% 2.17% 2.13% 1.77% 1.17% 2.46% 1.1%
2026/03/11 35.6% 14.92% 16.06% 2.97% 1.7% 2.03% 2.15% 1.11% 2.46% 1.36%
2026/03/12 34.43% 11.48% 17.65% 2.32% 1.82% 1.79% 2.12% 0.9% 6.57% 1.38%
2026/03/13 36.37% 16.8% 16.13% 2.4% 2.6% 2.34% 1.6% 0.88% 0.52% 1.35%
2026/03/14 36.25% 15.34% 13.32% 4.35% 2.23% 2.31% 1.47% 1.54% 0.94% 1.7%
2026/03/15 34.7% 16.75% 14.35% 4.89% 2.33% 1.82% 1.78% 1.6% 0.42% 1.42%
2026/03/16 32.65% 16.97% 16.44% 3.5% 2.03% 1.86% 2.05% 1.33% 0.33% 1.08%
2026/03/17 35.55% 16.93% 14.03% 2.9% 2.32% 2.47% 1.69% 1.39% 0.33% 1.03%
2026/03/18 36.18% 16.88% 15.23% 3.3% 2.33% 2.11% 1.49% 1.68% 0.26% 1.08%
2026/03/19 33.85% 17.4% 15.83% 3.49% 2.11% 1.93% 1.44% 2.46% 0.3% 1.08%
2026/03/20 31.78% 18.51% 15.37% 4.2% 2.63% 2.15% 1.64% 3.02% 0.39% 1.55%
2026/03/21 36.87% 17.68% 12.83% 4.16% 2.48% 2.12% 1.25% 2.8% 0.11% 1.21%
2026/03/22 33.07% 17.73% 12.73% 5.49% 1.76% 1.61% 1.74% 4.26% 0.2% 1.5%
2026/03/23 33.49% 18.2% 14.99% 2.74% 1.73% 1.84% 1.45% 4.33% 0.14% 1.2%
2026/03/24 34.03% 17.4% 14.92% 2.75% 1.95% 1.85% 1.53% 4.98% 0.14% 1.13%
2026/03/25 28% 19.45% 15.04% 2.49% 2.52% 2.33% 1.62% 5.64% 0.23% 1.36%
2026/03/26 36.65% 15.64% 11.77% 2.71% 2.06% 1.87% 1.56% 5.76% 0.22% 0.82%
2026/03/27 39.59% 17.95% 13.74% 2.49% 1.84% 1.69% 1.47% 5.74% 0.26% 0.72%
2026/03/28 35.55% 16.83% 14.61% 7.67% 1.43% 1.29% 1.32% 5.42% 0.13% 1.2%
2026/03/29 33.44% 16.99% 14.52% 6.31% 1.65% 1.73% 1.33% 5.09% 0.21% 0.94%
2026/03/30 35.96% 17.75% 17.28% 3.51% 1.89% 2.07% 1.29% 1.98% 0.14% 0.02%
2026/03/31 39.45% 18.73% 14.68% 4.34% 2.11% 1.8% 1.32% 1.18% 0.12% 0.02%
  • seek.com.au
  • au.jora.com
  • indeed.com
  • wiseemployment.com.au
  • resume-now.com
  • myperfectresume.com
  • regionaljobswa.com.au
  • adfcareers.gov.au
  • jora.com
  • hays.com.au

Copyright © Adthena. All rights reserved.

In March 2026, seek.com.au led with fluctuating impressions, peaking at 39.59%. Meanwhile, au.jora.com steadily rose, ending at 18.73%. Indeed.com showed variability, closing at 14.68%. The month concluded with seek.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment - Last month
  1. 1
    Now Hiring - View Jobs https://www.adfcareers.gov.au

    Excellent Salary Packages — Apply Now For A Fully Paid Role Where You Train On The Job And Make Friends For Life. Discover A...

  2. 2
    Casual Jobs - Job Vacancies https://www.employmentplus.com.au › job › seekers

    Personal Job Search Support Including Free Training, Access To Unadvertised Jobs And More.

  3. 3
    Register A Job Vacancy | Recruitment Agency | Hays https://www.hays.com.au

    Find passionate people to transform your business. Register a vacancy with Hays. We'll help you deliver today and plan for tomorrow.

  4. 4
    Job Search | Indeed https://au.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, resumes, company reviews and more, were with you every step of the way. Find Resumes. Reach 200M Job Seekers.

  5. 5
    Free Resume Template https://www.resume-now.com

    See the Best Resumes — From Resume to Job Search to Interview, We Can Help. Create a Free Resume Now! Make This Your Career Year & Build a Free Resume w/ America's...

Copyright © Adthena. All rights reserved.

In the competitive landscape of recruitment PPC ads, ADF Careers stands out with its promise of excellent salary packages and lifelong friendships. Employment Plus offers personalized job search support, while Hays focuses on transforming businesses with passionate people. Indeed provides comprehensive job search tools, and Resume-Now empowers users with free resume templates.

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