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AUS Services Recruitment - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
seek.com.au 24.82
indeed.com 22.4
au.jora.com 14.06
hays.com.au 2.9
myperfectresume.com 2.62
regionaljobswa.com.au 1.75
seekbusiness.com.au 1.48
michaelpage.com.au 1.45
resume-now.com 1.42
absolutedomestics.com.au 1.38
others 25.72

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In the competitive landscape of Google PPC, Seek.com.au leads with a 24.82% click share, closely followed by Indeed.com at 22.4%. Au.jora.com captures 14.06%, while ‘others’ collectively hold a significant 25.72%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date indeed.com seek.com.au myperfectresume.com resume-now.com au.jora.com resumegenius.com linkedin.com resume.co hays.com.au michaelpage.com.au
2025/05/01 12.27% 12.71% 9.44% 4.49% 5.36% 3.83% 0.35% 3.84% 3.88% 2.88%
2025/05/02 16.43% 13.35% 8.48% 4.68% 4.82% 3.26% 1.53% 3.09% 3.36% 2.99%
2025/05/03 17.59% 10.77% 7.85% 5.31% 4.62% 3.76% 3.8% 3.08% 3.19% 3.06%
2025/05/04 16.88% 12.96% 7.78% 5.67% 5.88% 2.6% 3.5% 2.4% 2.17% 3.61%
2025/05/05 15.5% 9.44% 8.59% 6.46% 4.98% 3.66% 3.12% 3.24% 3.85% 2.56%
2025/05/06 19.25% 10.34% 7.09% 5.33% 4.07% 3.49% 3.04% 3.77% 4.12% 2.34%
2025/05/07 21.16% 11.07% 6.51% 5.6% 3.8% 2.47% 2.43% 2.92% 4.44% 2.66%
2025/05/08 18.58% 11.86% 7.36% 4.63% 3.52% 2.46% 2.08% 4.36% 4.99% 2.86%
2025/05/09 21.44% 10.72% 7.23% 5.58% 4.06% 2.73% 2.35% 3.36% 3.53% 2.51%
2025/05/10 24.51% 8.12% 8.97% 5.61% 3.35% 3.05% 3.8% 4.03% 3.67% 2.74%
2025/05/11 23.89% 9.38% 7.38% 5.4% 3.8% 3.11% 3% 3.8% 3.09% 2.75%
2025/05/12 21.63% 12.38% 9.34% 5.78% 4.39% 2.47% 3.02% 3.92% 2.63% 1.9%
2025/05/13 21.66% 13.12% 7.96% 6.07% 4.6% 1.77% 2.78% 3.54% 2.86% 2.61%
2025/05/14 19.83% 11.54% 8.16% 5.92% 4.05% 2.52% 2.23% 3.94% 3.12% 3.53%
2025/05/15 15.13% 11.02% 8.92% 5.26% 4.74% 2.63% 1.93% 3.96% 4.15% 3.85%
2025/05/16 14.94% 12.3% 8.88% 5.83% 4.28% 2.54% 3.88% 4.22% 3.16% 2.83%
2025/05/17 17.11% 10.81% 9.37% 6.11% 3.93% 3.77% 3.42% 5.09% 1.94% 2.42%
2025/05/18 14.94% 11.43% 10.53% 6.26% 4.33% 2.72% 2.48% 4.47% 2.69% 2.62%
2025/05/19 13.67% 10.52% 8.97% 6.38% 4.52% 2.87% 3.82% 3.98% 3.94% 2.88%
2025/05/20 16.6% 11.24% 8.18% 6.14% 3.85% 3.56% 3.79% 3.49% 3.19% 1.94%
2025/05/21 16.03% 9.6% 8.82% 6.41% 3.86% 3.05% 2.93% 4.26% 3.24% 2.13%
2025/05/22 16.64% 10.18% 7.75% 5.71% 4.55% 3.68% 3.73% 4% 3.66% 2.27%
2025/05/23 16.79% 10.62% 7.63% 5.64% 3.99% 3.9% 3.35% 3.45% 4.01% 2.73%
2025/05/24 15.95% 11.1% 7.92% 5.92% 3.56% 3.6% 2.64% 4.83% 3.75% 2.83%
2025/05/25 14.31% 10.8% 9.02% 6.98% 4.06% 3.85% 2.96% 5.43% 2.69% 1.7%
2025/05/26 16.08% 12.02% 8.21% 6.46% 5.09% 2.81% 1.92% 4.71% 2.92% 2.71%
2025/05/27 17.76% 11.3% 8.21% 5.64% 5.04% 2.19% 3.15% 3.97% 3.3% 1.93%
2025/05/28 17.21% 10.21% 7.6% 6.11% 4.59% 2.58% 3.44% 4.93% 2.8% 2.67%
2025/05/29 15.43% 10.09% 9.33% 7.14% 4.45% 3% 2.05% 4.5% 3.12% 2.54%
2025/05/30 17.62% 11.6% 7.92% 7.35% 4.64% 4.52% 3.63% 4.44% 2.53% 2.39%
2025/05/31 16.78% 10.79% 8.86% 6.16% 5.58% 4.46% 3.35% 3.17% 2.99% 2.03%

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Indeed.com led May with a peak spend share of 24.51% on the 10th. Seek.com.au followed, peaking at 13.35% on the 2nd. Myperfectresume.com and resume-now.com showed steady growth, while au.jora.com and resumegenius.com fluctuated. LinkedIn and resume.co had modest shares, with hays.com.au and michaelpage.com.au trailing.

Market Exposure

Competitor Count for AUS Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 534
2025/05/02 538
2025/05/03 548
2025/05/04 548
2025/05/05 559
2025/05/06 567
2025/05/07 575
2025/05/08 572
2025/05/09 586
2025/05/10 552
2025/05/11 568
2025/05/12 575
2025/05/13 574
2025/05/14 576
2025/05/15 584
2025/05/16 585
2025/05/17 568
2025/05/18 577
2025/05/19 587
2025/05/20 567
2025/05/21 564
2025/05/22 561
2025/05/23 550
2025/05/24 535
2025/05/25 526
2025/05/26 548
2025/05/27 553
2025/05/28 534
2025/05/29 541
2025/05/30 521
2025/05/31 520

Copyright © Adthena. All rights reserved.

May began with 534 advertisers, peaking at 587 mid-month. A decline followed, ending with 520.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
seek.com.au 2.97%
au.jora.com 2.64%
adfcareers.gov.au 0.77%
randstad.com.au 0.55%
seekbusiness.com.au 0.51%
jobsora.com -0.12%
autogeneral.com.au -0.17%
regionaljobswa.com.au -0.27%
adzuna.com.au -1.23%
indeed.com -10.76%

Copyright © Adthena. All rights reserved.

Seek.com.au and au.jora.com surged in click share, gaining 2.97% and 2.64% respectively. Indeed.com faced a significant drop of 10.76%.

Campaign Efficiency

AUS Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date indeed.com au.jora.com seek.com.au myperfectresume.com resume-now.com hays.com.au resumegenius.com regionaljobswa.com.au resume.co michaelpage.com.au
2025/05/01 7.87% 14.54% 17.14% 4.77% 3.05% 2.75% 2.55% 2.21% 2.5% 2.54%
2025/05/02 10.19% 13.91% 18.64% 4.22% 3.13% 2.46% 2.09% 2.19% 1.97% 2.67%
2025/05/03 13.21% 13.15% 16.62% 4.01% 2.73% 2.78% 2.3% 2.16% 1.97% 2.83%
2025/05/04 14.13% 16.14% 18.48% 3.37% 2.59% 1.57% 1.24% 2.16% 1.33% 3.04%
2025/05/05 12.67% 13.6% 13.23% 4.05% 3.31% 3.1% 2.07% 2.2% 1.94% 2.4%
2025/05/06 17.91% 12.32% 14.04% 3.45% 2.64% 3.28% 1.82% 2.1% 2.33% 2.18%
2025/05/07 22.38% 10.78% 15.43% 2.98% 2.61% 3.2% 1.26% 1.89% 1.56% 2.14%
2025/05/08 17.76% 10.08% 16.92% 3.37% 2.31% 3.79% 1.32% 2.73% 2.51% 2.35%
2025/05/09 21.63% 11.65% 14.45% 3.22% 2.68% 2.8% 1.57% 2.34% 2.06% 2.01%
2025/05/10 23.98% 10.29% 11.71% 4.54% 3.06% 3.09% 1.69% 1.94% 2.47% 2.56%
2025/05/11 24.82% 10.99% 12.86% 3.51% 2.73% 2.32% 1.54% 2.83% 2.12% 2.28%
2025/05/12 22.5% 12.48% 16.6% 3.89% 2.82% 1.86% 1.2% 2.59% 2.29% 1.63%
2025/05/13 22.65% 12.25% 17.75% 3.48% 2.73% 2.1% 0.92% 2.22% 1.91% 2.02%
2025/05/14 20.52% 11.65% 15.73% 3.63% 2.85% 2.3% 1.26% 2.03% 2.21% 2.93%
2025/05/15 14.96% 12.99% 14.75% 3.98% 2.72% 3.09% 1.48% 3.25% 2.32% 3.13%
2025/05/16 13.73% 12.46% 16.08% 4.1% 3.09% 2.52% 1.43% 3.5% 2.44% 2.56%
2025/05/17 15.98% 12.06% 15.25% 4.43% 3.32% 1.74% 2.03% 3.79% 2.84% 1.96%
2025/05/18 16.74% 12.02% 15.82% 4.42% 2.98% 2.05% 1.41% 1.86% 2.41% 2.1%
2025/05/19 14.98% 12.91% 14.32% 4.18% 3.12% 3.04% 1.74% 1.71% 2.21% 2.5%
2025/05/20 15.68% 11.33% 15.75% 3.9% 3.19% 2.45% 1.88% 2.32% 2.1% 1.6%
2025/05/21 15.84% 11.69% 13.51% 4.15% 3.27% 2.6% 1.83% 2.21% 2.61% 1.85%
2025/05/22 16.41% 13% 14.42% 3.83% 3.04% 2.82% 1.92% 1.82% 2.22% 1.92%
2025/05/23 18.47% 11.55% 14.39% 3.77% 3.06% 3.23% 2.07% 2.66% 2.04% 2.26%
2025/05/24 16.73% 10.93% 15.38% 4.01% 3.27% 3.17% 2.02% 1.99% 2.62% 2.38%
2025/05/25 16.62% 11.67% 15.59% 4.09% 3.63% 2.16% 1.95% 1.84% 2.97% 1.4%
2025/05/26 16.95% 14.61% 16.57% 3.65% 3.24% 2.27% 1.55% 2.15% 2.7% 2.07%
2025/05/27 17.44% 14.5% 16.62% 3.63% 2.76% 2.55% 1.13% 1.36% 1.99% 1.58%
2025/05/28 16.91% 13.28% 15.14% 3.37% 3.05% 2.21% 1.28% 1.56% 2.63% 2.08%
2025/05/29 13.1% 13.47% 15.53% 4.5% 3.73% 2.54% 1.77% 1.61% 2.49% 2.33%
2025/05/30 15.34% 13.88% 17.55% 4.01% 3.96% 2.07% 2.45% 1.86% 2.6% 2.06%
2025/05/31 17.63% 15.8% 14.79% 3.68% 2.9% 2.1% 1.98% 1.89% 1.76% 1.67%

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Indeed.com saw a significant rise in impressions, peaking mid-month before stabilizing. Au.jora.com fluctuated, ending with a slight increase. Seek.com.au maintained a steady presence, while myperfectresume.com and resume-now.com showed minor variations. Overall, the month concluded with Indeed.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Jobs For You On Jora https://au.jora.com

    Find Your Next Job On Jora — Feeling Undervalued? Find A Job That Celebrates Your Talents And Start Shining With Jora. Your...

  2. 2
    Recruitment Agency Australia | Thousands of Vacancies https://www.hays.com.au › recruitment › agency

    Search jobs in Australia or sign up for Hays job alerts to receive the latest jobs. We'll help...

  3. 3
    Job Search | Indeed | Thousands of new jobs https://au.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career

  4. 4
    Michael Page Recruitment https://www.michaelpage.com.au › recruitment › learn_more

    Candidate Placed Every 4.5 Min — Michael Page, #1 in Permanent Recruiting, Provides Expertise in Finance, IT, Sales & More.

  5. 5
    Search jobs by location http://www.seek.com.au/search-/by-role-title

    Search for flexible work — Search for jobs by salary, location, work type and more. Get career advice to help you find...

Copyright © Adthena. All rights reserved.

In the competitive landscape of recruitment, Jora, Hays, Indeed, Michael Page, and Seek dominate Google’s SERP with compelling narratives. Jora emphasizes personal growth, Hays offers job alerts, Indeed highlights vast opportunities, Michael Page showcases expertise, and Seek focuses on flexibility. Each ad uniquely addresses job seekers’ needs, creating a powerful tapestry of career possibilities.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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