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AUS Software & Technology Cloud Computing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
microsoft.com 32.92
dropbox.com 9.83
crazydomains.com.au 7.28
godaddy.com 5.85
wix.com 3.26
aws.amazon.com 3.12
azure.microsoft.com 2.35
top10.com 2
siteground.com 1.93
cloud.google.com 1.86
others 29.6

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Microsoft.com leads with 32.92% click share, followed by ‘others’ at 29.6%. Dropbox.com captures 9.83%, while Crazydomains.com.au holds 7.28%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date wix.com microsoft.com crazydomains.com.au top10.com godaddy.com cybernews.com dropbox.com aws.amazon.com webcentral.au hostpapa.com.au
2025/03/01 5.36% 17.58% 9.28% 5.46% 5.52% 5.89% 3.4% 2.47% 4.26% 2.55%
2025/03/02 5.58% 13.28% 9.11% 5.34% 5.86% 6.52% 3.62% 2.48% 3.57% 3.16%
2025/03/03 5.37% 13.84% 9.7% 5.3% 4.9% 6.46% 3.84% 2.23% 3.21% 3.59%
2025/03/04 6.09% 10.72% 10.11% 5.32% 5.71% 5.75% 3.01% 2.61% 2.09% 3.16%
2025/03/05 6.87% 9.66% 11.29% 5.5% 5.61% 5.67% 3.31% 2.75% 2.34% 3.23%
2025/03/06 6.2% 7.08% 11.09% 6.13% 6.45% 5.93% 3.42% 2.37% 3.87% 3.14%
2025/03/07 4.71% 9.1% 11.01% 5.18% 6.94% 5.54% 2.88% 2.05% 4.34% 3.45%
2025/03/08 4.26% 11.36% 10.25% 4.19% 8.23% 4.12% 3.81% 2.43% 5.82% 3.37%
2025/03/09 4.88% 13.91% 10.01% 4.73% 7.97% 5.01% 3.12% 2.95% 4.48% 3.22%
2025/03/10 5.09% 8.66% 10.45% 4.6% 8.69% 5.47% 3.12% 2.42% 5.51% 3.03%
2025/03/11 5.09% 10.27% 11.1% 4.46% 7.7% 5.22% 3.54% 3.32% 5.39% 2.97%
2025/03/12 5.51% 12.01% 10.68% 4.54% 6.98% 5.17% 3.28% 3.71% 3.72% 3.15%
2025/03/13 5.8% 9.67% 10.61% 4.67% 8.33% 4.46% 2.55% 2.88% 4.98% 4.04%
2025/03/14 4.7% 8.18% 10.18% 4.97% 8.35% 5.56% 2.74% 2.85% 4.55% 4.2%
2025/03/15 6.59% 6.16% 9.65% 4.89% 10.17% 5.29% 3.14% 3.22% 2.44% 3.69%
2025/03/16 5.71% 5.64% 10.76% 5.46% 9.25% 5.3% 3.55% 2.95% 2.19% 4.56%
2025/03/17 5.49% 10.7% 10.76% 5.66% 8.03% 5.79% 3.25% 3.07% 1.6% 4.22%
2025/03/18 5.58% 13.38% 9.83% 5.44% 7.43% 5.82% 3.34% 2.95% 2.46% 3.93%
2025/03/19 7.29% 9.97% 10.83% 5.45% 8.44% 5.13% 3.15% 2.92% 2.29% 4.26%
2025/03/20 6.29% 8.35% 9.84% 5.89% 8.57% 5.12% 3.19% 2.8% 2.15% 4.84%
2025/03/21 6.17% 10.13% 9.38% 6.73% 8.09% 4.35% 3.27% 3.17% 3.29% 4.22%
2025/03/22 7% 8.71% 9.6% 6.84% 8.47% 3.96% 3.78% 3.29% 2.22% 3.13%
2025/03/23 8.11% 6.74% 8.59% 7.51% 7.78% 4.84% 3.16% 2.59% 2.36% 3.23%
2025/03/24 9% 6.83% 8.96% 6.83% 7.64% 4.43% 2.97% 2.67% 2.25% 3.56%
2025/03/25 8.5% 10.88% 8.69% 7.27% 5.99% 4.68% 3.21% 2.99% 2.91% 2.5%
2025/03/26 8.03% 9.53% 9.32% 6.46% 5.9% 5.4% 2.73% 3.13% 3.04% 3.6%
2025/03/27 6.97% 6.6% 10.09% 7.11% 5.32% 6.52% 3.25% 3.57% 3.2% 3.78%
2025/03/28 7.57% 9.32% 10.14% 6.58% 6.24% 6.27% 3.08% 4.17% 2.59% 4.28%
2025/03/29 7.14% 10.03% 8.97% 5.51% 7% 4.62% 4.07% 3.5% 3.59% 3.74%
2025/03/30 8.05% 6.79% 8.37% 5.97% 7.59% 4.68% 3.79% 2.92% 4.43% 3.49%
2025/03/31 8.25% 7.77% 6.78% 6.73% 5.81% 4.71% 3.45% 3.41% 3% 2.66%

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In March 2025, Wix’s ad spend surged, peaking at 9.00 on March 24. Microsoft saw fluctuations, ending at 7.77. CrazyDomains maintained stability, while GoDaddy peaked mid-month. Cybernews and Dropbox showed minor variations. AWS and Webcentral had modest increases. HostPapa’s spend fluctuated, closing at 2.66.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 594
2025/03/02 576
2025/03/03 568
2025/03/04 568
2025/03/05 551
2025/03/06 537
2025/03/07 588
2025/03/08 580
2025/03/09 565
2025/03/10 572
2025/03/11 572
2025/03/12 556
2025/03/13 584
2025/03/14 556
2025/03/15 551
2025/03/16 534
2025/03/17 540
2025/03/18 534
2025/03/19 535
2025/03/20 565
2025/03/21 532
2025/03/22 541
2025/03/23 546
2025/03/24 539
2025/03/25 529
2025/03/26 525
2025/03/27 503
2025/03/28 508
2025/03/29 488
2025/03/30 494
2025/03/31 498

Copyright © Adthena. All rights reserved.

March began with 594 distinct advertisers, peaking early. A steady decline followed, reaching 498 by month’s end. The mid-month saw fluctuations, but the overall trend was downward.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
wix.com 1.11%
productkeys.com 0.58%
top10.com 0.56%
aws.amazon.com 0.49%
cloud.google.com 0.39%
webcentral.au -0.38%
godaddy.com -0.39%
box.com -0.52%
vtsit.com.au -0.82%
microsoft.com -1.37%

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Wix.com surged with a 1.11% click share increase, while Microsoft.com faced a decline of 1.37%.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date microsoft.com winandoffice.com wix.com dropbox.com top10.com crazydomains.com.au godaddy.com cybernews.com aws.amazon.com hostpapa.com.au
2025/03/01 23.15% 3.25% 3.09% 4.86% 3.47% 6.3% 3.44% 2.98% 2.21% 1.59%
2025/03/02 19.39% 3.91% 3.13% 5.09% 3.17% 6.22% 3.79% 3.27% 2.11% 1.95%
2025/03/03 18.64% 7.05% 2.99% 8.6% 2.91% 5.41% 2.61% 2.97% 1.78% 1.92%
2025/03/04 24.47% 5.62% 2.83% 4.43% 2.85% 5.04% 3.72% 2.7% 1.72% 1.66%
2025/03/05 27.25% 0.35% 3.82% 5.78% 3.39% 6.65% 3.09% 3.04% 2.22% 2.04%
2025/03/06 19.88% 0.34% 3.77% 6.65% 4.17% 6.97% 3.87% 3.51% 2.03% 1.87%
2025/03/07 23.88% 0.2% 2.98% 4.14% 3.24% 6.06% 4.84% 3.01% 1.75% 2.12%
2025/03/08 27.44% 2.78% 2.45% 4.56% 2.4% 5.22% 5.72% 2.01% 1.73% 1.91%
2025/03/09 29.63% 2.55% 2.65% 4.49% 2.65% 5.23% 4.79% 2.4% 1.92% 1.7%
2025/03/10 21.84% 1.84% 3.47% 5.45% 2.87% 6.2% 5.05% 3% 1.66% 1.81%
2025/03/11 26.54% 1.68% 2.79% 4.85% 2.88% 6.59% 4.56% 3.02% 2.61% 1.79%
2025/03/12 32.55% 1.81% 2.98% 4.17% 2.67% 5.93% 3.82% 2.71% 2.46% 1.76%
2025/03/13 25.33% 2.81% 3.14% 3.53% 3.05% 6.14% 5.7% 2.74% 2.25% 2.41%
2025/03/14 23% 2.15% 2.74% 3.97% 3.18% 5.82% 5.91% 3.24% 2.27% 2.57%
2025/03/15 17.24% 1.63% 3.75% 4.25% 2.96% 5.46% 8.34% 3.22% 2.33% 2.03%
2025/03/16 17.33% 2.12% 3.32% 5.15% 3.39% 6.49% 5.43% 2.97% 2.42% 3%
2025/03/17 30.58% 0.34% 3.05% 4.37% 3.37% 5.99% 4.88% 3.29% 2.35% 2.29%
2025/03/18 33.45% 1.76% 3.21% 4.42% 3.1% 5.38% 4.81% 3% 2.1% 2%
2025/03/19 29.9% 0.56% 4.09% 4.46% 3.61% 6.55% 5.46% 2.91% 2.26% 2.46%
2025/03/20 23.62% 2.48% 3.63% 4.22% 3.65% 5.89% 6.06% 2.78% 2.14% 2.97%
2025/03/21 29.25% 0.53% 3.82% 4.96% 4.32% 5.48% 4.96% 2.37% 2.36% 2.52%
2025/03/22 22.75% 1.38% 4.76% 5.13% 4.64% 6% 5.17% 2.15% 2.59% 1.94%
2025/03/23 19.58% 0.74% 5.42% 4.69% 5.35% 5.41% 4.85% 2.72% 2.21% 1.97%
2025/03/24 20.07% 2.58% 5.8% 4.22% 4.56% 5.75% 4.79% 2.45% 2.06% 2.33%
2025/03/25 29.86% 1.13% 5.25% 4.18% 4.58% 4.85% 3.29% 2.48% 2.33% 1.51%
2025/03/26 27.07% 3.29% 4.84% 3.46% 3.98% 5.28% 5.18% 2.82% 2.19% 2.06%
2025/03/27 21.56% 1.81% 4.37% 4.73% 4.55% 6.01% 3.28% 3.49% 2.73% 2.35%
2025/03/28 26.21% 2.51% 5.19% 4.24% 4.21% 6.37% 3.72% 3.35% 3.14% 2.49%
2025/03/29 26.42% 4.96% 4.01% 7% 3.07% 4.59% 3.77% 2.24% 2.35% 2.06%
2025/03/30 18.63% 3.06% 5.29% 5.34% 3.79% 5.39% 4.53% 2.51% 2.19% 2.15%
2025/03/31 21.24% 8.27% 4.64% 4.56% 3.95% 3.73% 3.39% 2.35% 2.31% 1.44%

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March saw dynamic shifts in PPC impressions. Microsoft.com fluctuated, peaking mid-month. Winandoffice.com ended strong, while Wix.com steadily rose. Dropbox.com and Crazydomains.com.au showed consistent performance. Godaddy.com spiked mid-month, then stabilized. Cybernews.com and AWS had minor fluctuations. Hostpapa.com.au remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free Cloud Storage https://aws.amazon.com › free › storage

    Free Storage in the Cloud — Explore Cloud Storage With AWS For A Reliable & Secure Place For Your Data. Sign Up Now.

  2. 2
    Dropbox™ https://www.dropbox.com

    Securely Share Large Files — Centralise your team's content with Dropbox. Organise, edit, and access files effortlessly. Join over 700 million registered users who trust Dropbox - see what sets Dropbox apart.

  3. 3
    IDrive® - Cloud Storage https://www.idrive.com

    PCMag Editor Choice 2017-2024 — Backup and Sync all your computers into one account starting at $8.95 per month for 5TB.

  4. 4
    Microsoft® Official Site - Microsoft 365 https://www.microsoft.com › microsoft_365

    Compare All Microsoft 365 Products & Choose the Best Plan That's Right For You. Monthly & Annual Subscriptions Available. Choose the Best Plan For Your Needs. Microsoft 365® Apps. Web & Mobile Access.

  5. 5
    Sharing Large Files for Free https://www.vimeo.com › video › sharing

    Easily Share Videos w/ Vimeo — Stream, Host, And Publish High-Quality Videos On Our Reliable Platform. Get Started Today.

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In the competitive realm of cloud storage and file sharing, AWS entices with free, secure storage, while Dropbox highlights its vast user trust and seamless file management. IDrive boasts affordability and accolades, Microsoft 365 offers versatile plans, and Vimeo focuses on high-quality video sharing.

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