AUS Software & Technology Cloud Computing - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – AUS

Google AI Overview visibility for Software & Technology Cloud Computing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.1351534334
84.8648465666
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 7%
Navigational 35%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 16.93
godaddy.com 15.44
crazydomains.com.au 12.65
cloud.google.com 11.73
azure.microsoft.com 7.2
siteground.com 6.15
aws.amazon.com 5.2
wix.com 2.91
amazon.com.au 2.22
bluehost.com 2.04
others 17.53
  • dropbox.com - 16.93%
  • godaddy.com - 15.44%
  • crazydomains.com.au - 12.65%
  • cloud.google.com - 11.73%
  • azure.microsoft.com - 7.2%
  • siteground.com - 6.15%
  • aws.amazon.com - 5.2%
  • wix.com - 2.91%
  • amazon.com.au - 2.22%
  • bluehost.com - 2.04%
  • others - 17.53%

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In the PPC landscape, Dropbox leads with 16.93% click share, closely followed by GoDaddy at 15.44%. “Others” collectively hold 17.53%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date crazydomains.com.au dropbox.com godaddy.com aws.amazon.com azure.microsoft.com cloud.google.com wix.com top10.com shopify.com cybernews.com
2026/02/01 11.48% 4.58% 13.02% 2.04% 5.2% 7.07% 7.24% 5.16% 2.07% 3.82%
2026/02/02 12.51% 4.16% 12.67% 0.84% 5.2% 5.51% 10.12% 6.08% 3% 4.42%
2026/02/03 11.49% 6.47% 12.56% 0.66% 3.39% 5.04% 10.08% 6.33% 2.91% 3.83%
2026/02/04 11.68% 4.22% 13.65% 1.85% 5.03% 5.32% 7.46% 4.97% 2.8% 4.1%
2026/02/05 13.98% 4.49% 12.23% 1.23% 4.83% 5.61% 7.88% 4.38% 3.32% 4.36%
2026/02/06 11.78% 4.83% 14.16% 1.32% 3.63% 7.32% 8.07% 5.61% 3.4% 3.37%
2026/02/07 11.31% 4.02% 13.66% 0.89% 4.1% 7.29% 10.19% 4.97% 2.97% 3.26%
2026/02/08 14.28% 4.93% 11.98% 1.94% 5.93% 6.18% 8.1% 3.93% 2.71% 3.2%
2026/02/09 14.73% 4.73% 13.18% 0.43% 3.26% 7.79% 8.79% 4.39% 2.2% 4.19%
2026/02/10 10.98% 5.37% 11.73% 1.2% 4.01% 7.85% 8.28% 4.81% 3% 3.69%
2026/02/11 13.75% 3.83% 11.74% 0.58% 3.31% 6.77% 11.36% 4.96% 2.88% 3.78%
2026/02/12 16.32% 3.99% 12.56% 0.15% 2.32% 5.64% 9.84% 5.78% 3.78% 3.19%
2026/02/13 11.73% 4.81% 14.09% 1.31% 3.62% 7.29% 8.03% 5.59% 3.39% 3.36%
2026/02/14 11.13% 3.96% 13.45% 0.88% 4.07% 7.17% 10.03% 4.89% 2.93% 3.21%
2026/02/15 14.24% 4.91% 11.95% 1.93% 5.92% 6.17% 8.08% 3.92% 2.71% 3.2%
2026/02/16 14.71% 4.72% 13.17% 0.43% 3.25% 7.78% 8.78% 4.38% 2.2% 4.18%
2026/02/17 15.12% 4.34% 10.45% 5.08% 3.55% 5.15% 9.7% 4.34% 4.06% 4.56%
2026/02/18 15.24% 3.71% 10.06% 2.87% 3.08% 6.9% 7.84% 5.43% 3.3% 5.16%
2026/02/19 15.6% 6.61% 13.21% 5.1% 2.55% 6.89% 5.55% 3.93% 3.84% 4.05%
2026/02/20 14.78% 5.6% 10.9% 5.9% 3.73% 6.07% 8.37% 3.59% 2.52% 4.22%
2026/02/21 17.84% 5.25% 10.65% 4.81% 3.85% 5.21% 6.07% 3.23% 3.95% 3.17%
2026/02/22 14.52% 6.43% 9.88% 6.24% 4.22% 7.14% 7.42% 2.3% 2.26% 3.11%
2026/02/23 15.12% 6.97% 11.46% 9.08% 4.02% 6% 5.65% 3.01% 2.97% 2.29%
2026/02/24 13.15% 4.75% 11.78% 4.2% 3.64% 5.51% 7.49% 3.43% 4% 2.59%
2026/02/25 12.9% 4.57% 11.33% 9.3% 2.94% 6.4% 5.56% 3.48% 3.09% 2.63%
2026/02/26 12.55% 4.82% 11.12% 9% 5.69% 4.61% 6.19% 3.73% 3.23% 2.01%
2026/02/27 13.29% 4.19% 10.81% 9.89% 5.79% 6.39% 5.85% 3.96% 3.02% 2.99%
2026/02/28 12.41% 11.26% 9.1% 7.93% 6.28% 6.28% 4.11% 3.62% 3.55% 3.43%
  • crazydomains.com.au
  • dropbox.com
  • godaddy.com
  • aws.amazon.com
  • azure.microsoft.com
  • cloud.google.com
  • wix.com
  • top10.com
  • shopify.com
  • cybernews.com

Copyright © Adthena. All rights reserved.

In February 2026, CrazyDomains.com.au led with fluctuating spend, peaking mid-month. Dropbox.com saw a significant spike on the 28th. AWS.amazon.com’s spend surged late month, while GoDaddy.com declined. The month ended with diverse spending patterns.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 278
2026/02/02 299
2026/02/03 300
2026/02/04 302
2026/02/05 303
2026/02/06 310
2026/02/07 300
2026/02/08 302
2026/02/09 302
2026/02/10 307
2026/02/11 300
2026/02/12 296
2026/02/13 310
2026/02/14 300
2026/02/15 302
2026/02/16 302
2026/02/17 264
2026/02/18 265
2026/02/19 268
2026/02/20 266
2026/02/21 261
2026/02/22 267
2026/02/23 290
2026/02/24 312
2026/02/25 297
2026/02/26 291
2026/02/27 284
2026/02/28 265

Copyright © Adthena. All rights reserved.

February began with 278 advertisers, peaking at 312 mid-month. A decline followed, ending at 265.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aws.amazon.com 9.22%
dropbox.com 3.82%
crazydomains.com.au 1.04%
global.ntt 0.75%
amazon.com 0.25%
siteground.com -1.02%
amazon.com.au -1.41%
cloud.google.com -1.43%
azure.microsoft.com -1.97%
godaddy.com -4.16%

Copyright © Adthena. All rights reserved.

AWS Amazon surged with a 9.22% increase, while GoDaddy faced a 4.16% decline. Dropbox rose by 3.82%, contrasting with Azure’s 1.97% drop.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dropbox.com crazydomains.com.au godaddy.com cloud.google.com aws.amazon.com azure.microsoft.com shopify.com wix.com siteground.com amazon.com.au
2026/02/01 7.77% 10.67% 10.95% 7.74% 4.51% 5.75% 1.75% 5.1% 3.02% 3.65%
2026/02/02 6.7% 9.62% 11.18% 5.7% 2.33% 4.88% 3.48% 6.86% 2.56% 6.56%
2026/02/03 13.47% 9.57% 11.88% 5.97% 1.89% 3.44% 3.93% 7.15% 3.83% 2.97%
2026/02/04 6.63% 9.47% 12.49% 6.1% 4.88% 5.09% 2.86% 4.75% 2.12% 4.52%
2026/02/05 7.55% 12.36% 11.04% 5.9% 3.33% 5.02% 2.91% 5.83% 3.31% 2.85%
2026/02/06 8.57% 10.61% 12.76% 7.88% 4.34% 3.75% 4.54% 4% 3.53% 1.7%
2026/02/07 6.71% 9.14% 11.77% 7.41% 2.62% 4.97% 3.44% 6.28% 2.44% 8.11%
2026/02/08 9% 9.63% 10.66% 6.93% 5.56% 6.1% 3.31% 5.35% 2.96% 3.9%
2026/02/09 8.69% 11.92% 10.33% 8.29% 1.26% 3.18% 2.71% 6.5% 3.28% 5.16%
2026/02/10 10.96% 9.44% 9.87% 9.02% 3.67% 4.31% 2.2% 5.23% 4.03% 2.76%
2026/02/11 6.79% 12.78% 10.74% 7.46% 1.42% 3.51% 3.81% 7.28% 4.3% 4.34%
2026/02/12 6.78% 14.81% 13.76% 6.15% 0.15% 2.27% 3.52% 7.92% 3.41% 2.77%
2026/02/13 8.57% 10.61% 12.76% 7.88% 4.34% 3.75% 4.54% 4% 3.53% 1.7%
2026/02/14 6.71% 9.14% 11.77% 7.41% 2.62% 4.97% 3.44% 6.28% 2.44% 8.11%
2026/02/15 9% 9.63% 10.66% 6.93% 5.56% 6.1% 3.31% 5.35% 2.96% 3.9%
2026/02/16 8.69% 11.92% 10.33% 8.29% 1.26% 3.18% 2.71% 6.5% 3.28% 5.16%
2026/02/17 7.67% 13.42% 11.96% 6.29% 4.45% 3.49% 5.11% 10.1% 1.45% 5.94%
2026/02/18 6.95% 10.84% 7.2% 9.25% 2.98% 4.06% 3.73% 7.9% 3.09% 2.35%
2026/02/19 12.95% 12.92% 12.72% 8.39% 4.46% 2.4% 4.38% 2.44% 3.09% 2.12%
2026/02/20 11.85% 11.34% 7.74% 8.55% 6.01% 3.96% 1.69% 6.67% 3.52% 2.46%
2026/02/21 9.88% 17.08% 9.78% 5.5% 4.19% 3.71% 3.8% 5.72% 3.1% 0.88%
2026/02/22 13.05% 11.63% 7.33% 8.12% 5.2% 4.29% 1.96% 4.99% 2.39% 2.52%
2026/02/23 12.07% 11.6% 10.75% 6.37% 12.9% 4.01% 2.7% 2.87% 1.53% 2.03%
2026/02/24 7.01% 11.76% 9.28% 5.89% 6.78% 3.47% 4.51% 4.29% 3.26% 1.91%
2026/02/25 6.37% 11.51% 10.38% 6.29% 8.58% 2.75% 2.5% 3.47% 2.99% 1.73%
2026/02/26 7.91% 11.38% 9.88% 5.52% 10.24% 5.88% 3.88% 2.94% 3.41% 1.03%
2026/02/27 7.88% 11.64% 9.04% 7.98% 9.9% 6.18% 1.91% 3.9% 2.42% 2.48%
2026/02/28 21.46% 9.49% 7.76% 6.94% 6.31% 5.39% 4.78% 2.87% 2.45% 2.12%
  • dropbox.com
  • crazydomains.com.au
  • godaddy.com
  • cloud.google.com
  • aws.amazon.com
  • azure.microsoft.com
  • shopify.com
  • wix.com
  • siteground.com
  • amazon.com.au

Copyright © Adthena. All rights reserved.

In February 2026, Dropbox’s impression share fluctuated, peaking at 21.46% on the 28th. CrazyDomains maintained a steady presence, while GoDaddy saw a dip mid-month. Cloud Google and AWS showed varied trends, with AWS spiking on the 23rd. Azure and Shopify had modest shares, and Wix experienced a decline. SiteGround and Amazon.com.au had minimal impact. The month concluded with Dropbox leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing - Last month
  1. 1
    Crazy Domains® Website Names https://www.crazydomains.com.au

    Domain for Australian Websites — Every Dream Starts with a Domain Name. Get Hosting, Websites, Email, SEO, Security & more. In...

  2. 2
    Dropbox™ https://www.dropbox.com

    Secure Storage & Backup — Easily access your team's work from your computer, mobile device, or any web browser. Centralise your...

  3. 3
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Domains, websites, email, hosting, security & more. Everything you need to succeed online.

  4. 4
    Microsoft 365 Backup by IDrive - Office 365 Backup https://www.idrive.com › office365

    Complete protection of Microsoft 365, Exchange, SharePoint, OneDrive For Business & Teams. Backup Office 365 data with #1 Microsoft Office 365 Backup.

  5. 5
    Lightspeed https://get.lightspeedhq.com.au

    Lightspeed Point of Sale — Enhance customer experience and streamline operations with Lightspeed POS & Payments

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Crazy Domains, Dropbox, GoDaddy, IDrive, and Lightspeed shine with distinct offerings. Crazy Domains emphasizes starting dreams with domain names, Dropbox focuses on secure, centralized storage, GoDaddy offers comprehensive online solutions, IDrive ensures Microsoft 365 data protection, and Lightspeed enhances customer experiences with streamlined POS systems.

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