AUS Software & Technology Cloud Computing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
dropbox.com	16.1
crazydomains.com.au	11.79
godaddy.com	6.81
azure.microsoft.com	6.47
siteground.com	5.4
wix.com	4.59
cloud.google.com	3.56
cybernews.com	3.06
amazon.com.au	3.03
webcentral.au	2.53
others	36.66

In the PPC landscape, Dropbox leads with 16.1% click share, followed by CrazyDomains at 11.79%. Others dominate with 36.66%, overshadowing smaller players like WebCentral at 2.53%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	crazydomains.com.au	cybernews.com	godaddy.com	top10.com	wix.com	webcentral.au	hostpapa.com.au	dropbox.com	cloud.google.com	azure.microsoft.com
2025/04/01	13.85%	3.35%	5.09%	5.03%	6.17%	3.58%	2.92%	7.93%	4.07%	4.01%
2025/04/02	10.45%	4.12%	5.32%	3.67%	8.96%	4.65%	2.72%	6.98%	2.69%	3.75%
2025/04/03	13.07%	5.49%	7.04%	4.75%	6.9%	3.62%	5.63%	5.29%	3.76%	4.02%
2025/04/04	12%	4.49%	5.58%	3.64%	7.01%	3.39%	5.48%	5.38%	3.82%	3.69%
2025/04/05	9.5%	5.78%	4.24%	4.74%	9.8%	2.59%	4.88%	6.05%	3.47%	4.89%
2025/04/06	9.5%	5.31%	4.85%	4.01%	9.31%	3.67%	5.29%	5.17%	2.16%	3.14%
2025/04/07	9.68%	6.63%	4.89%	4.68%	8.14%	3.29%	5.43%	5.13%	3.27%	3.48%
2025/04/08	10.36%	6.09%	4.55%	6.09%	9.84%	3.68%	4.48%	4.65%	2.23%	3.06%
2025/04/09	9.01%	6.43%	3.37%	6.24%	9.39%	3.76%	5.55%	2.55%	2.01%	2.56%
2025/04/10	9.38%	7.3%	4.03%	5.69%	8.46%	4.18%	5.11%	3.76%	2.47%	3%
2025/04/11	10.53%	8.07%	4.78%	5.17%	6.42%	6.29%	6.44%	2.79%	3.16%	3.26%
2025/04/12	10.22%	5.92%	6.92%	3.75%	6.55%	5.37%	4.13%	4.84%	3.78%	3.32%
2025/04/13	8.26%	6.09%	4.66%	5.29%	6.84%	5.16%	5.36%	3%	2.55%	3.67%
2025/04/14	8.38%	7.25%	4.5%	6.43%	9.26%	3.01%	4.93%	2.71%	3.67%	2.6%
2025/04/15	10.22%	9.29%	3.44%	5.89%	8.47%	3.62%	5.51%	3.26%	2.17%	2.62%
2025/04/16	9.51%	8.48%	3.39%	6.31%	7.86%	3.59%	5.76%	3.91%	1.94%	3.36%
2025/04/17	10.72%	7.77%	3.69%	3.56%	3.64%	3.93%	6.33%	4.05%	1.8%	2.6%
2025/04/18	10.84%	4.2%	2.39%	3.28%	3.44%	4.14%	5.29%	3.56%	3.53%	3.2%
2025/04/19	8.83%	7.73%	7.41%	4.68%	7.36%	4.77%	4.17%	3.92%	2.9%	3.62%
2025/04/20	8.71%	10.06%	6.4%	4.14%	3.4%	6.47%	5.01%	3.54%	3.75%	3.89%
2025/04/21	9.77%	9.17%	5.46%	4.94%	4.94%	6.05%	4.28%	3.17%	2.95%	3.87%
2025/04/22	11.57%	9.41%	6.96%	5.34%	6.59%	5.81%	3.71%	2.47%	2.85%	2.85%
2025/04/23	11%	9.65%	5.1%	4.97%	7.82%	4.9%	2.84%	2.75%	3.09%	2.2%
2025/04/24	10.99%	8.32%	6.79%	5.09%	6.11%	5.77%	2.84%	2.39%	4.16%	2.31%
2025/04/25	9.7%	9.23%	5.34%	4.37%	6.15%	5.94%	3.13%	2.83%	2.97%	3.81%
2025/04/26	10.42%	10.2%	6.08%	5.08%	4.96%	4.13%	3.46%	2.79%	4.98%	3.19%
2025/04/27	10.08%	9.27%	6.13%	5.1%	5.96%	4.74%	3.81%	2.74%	3.32%	3.24%
2025/04/28	11.56%	8.08%	5.6%	5.61%	7.21%	4.14%	3.49%	2.99%	2.26%	1.8%
2025/04/29	11.07%	8.76%	7.84%	3.86%	6.98%	5.65%	4.33%	2.45%	2.12%	2.27%
2025/04/30	11.09%	11.04%	4.86%	4.72%	4.58%	4.42%	3.92%	3.22%	2.74%	2.36%

Crazydomains.com.au started April strong, peaking at 13.85% but ended at 11.09%. Cybernews.com rose steadily, closing at 11.04%. Godaddy.com fluctuated, finishing at 4.86%. Top10.com remained stable, ending at 4.72%. Wix.com saw ups and downs, closing at 4.58%. Webcentral.au had a slight decline, ending at 4.42%. Hostpapa.com.au decreased, finishing at 3.92%. Dropbox.com dropped significantly, closing at 3.22%. Cloud.google.com fluctuated, ending at 2.74%. Azure.microsoft.com had a slight decline, finishing at 2.36%.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	406
2025/04/02	402
2025/04/03	388
2025/04/04	390
2025/04/05	386
2025/04/06	420
2025/04/07	407
2025/04/08	412
2025/04/09	402
2025/04/10	412
2025/04/11	407
2025/04/12	405
2025/04/13	398
2025/04/14	393
2025/04/15	396
2025/04/16	391
2025/04/17	379
2025/04/18	396
2025/04/19	422
2025/04/20	411
2025/04/21	413
2025/04/22	421
2025/04/23	430
2025/04/24	442
2025/04/25	430
2025/04/26	422
2025/04/27	432
2025/04/28	430
2025/04/29	421
2025/04/30	422

April began with 406 advertisers, fluctuating mid-month, and peaked at 442 on April 24. The month concluded with 422 advertisers, indicating a dynamic yet stable landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
godaddy.com	2.89%
twilio.com	1.17%
cybernews.com	1.11%
productkeys.com	1.09%
webcentral.au	0.87%
bluehost.com	-0.85%
winandoffice.com	-0.94%
azure.microsoft.com	-1.39%
wix.com	-1.4%
dropbox.com	-2.14%

Dropbox.com saw a significant decline of 2.14% in click share, while GoDaddy.com experienced a notable increase of 2.89%.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	crazydomains.com.au	cybernews.com	dropbox.com	godaddy.com	webcentral.au	wix.com	amazon.com.au	top10.com	hostpapa.com.au	productkeys.com
2025/04/01	10%	2.08%	13.79%	4.73%	2.71%	5.62%	2.3%	3.18%	2.5%	1%
2025/04/02	10.45%	2.49%	12.55%	4.81%	2.86%	8.26%	2.27%	2.66%	1.85%	0.84%
2025/04/03	10.9%	3.52%	8.16%	7.77%	3.05%	6.76%	2.53%	3.55%	4.3%	0.97%
2025/04/04	9.85%	2.64%	10.23%	5.09%	2.61%	7.94%	2.85%	2.47%	3.62%	1.27%
2025/04/05	8.11%	3.65%	11.65%	4.33%	1.88%	9.25%	3.15%	3.67%	3.27%	1.7%
2025/04/06	7.42%	2.76%	7.15%	4.56%	3.52%	7.3%	7.05%	2.5%	3.21%	3.88%
2025/04/07	8.38%	3.81%	7.52%	4.52%	2.77%	6.51%	4.66%	3.5%	3.35%	2.96%
2025/04/08	9.83%	3.91%	7.51%	5.22%	4.31%	9.07%	2.98%	4.9%	3.65%	0.54%
2025/04/09	9.75%	4.82%	3.98%	3.79%	3.71%	8.23%	1.37%	5.77%	4.19%	0.48%
2025/04/10	9.99%	5.04%	7.09%	4.02%	3.28%	7.99%	2.25%	4.91%	3.63%	1.23%
2025/04/11	10.13%	5.3%	4.98%	4.54%	6.02%	6.25%	2.23%	4.17%	4.78%	1.12%
2025/04/12	9.87%	3.79%	9.97%	6.69%	4.43%	5.48%	1.44%	2.94%	2.83%	2.36%
2025/04/13	7.68%	3.55%	5.1%	4.62%	4.86%	4.95%	6.38%	3.77%	3.83%	2.97%
2025/04/14	7.55%	4.26%	6.43%	4.3%	3.81%	6.88%	4.34%	5.1%	3.98%	3.37%
2025/04/15	9.76%	5.43%	5.92%	3.55%	3%	7.17%	2.71%	4.55%	4.36%	1.83%
2025/04/16	8.89%	5.12%	7.83%	3.95%	2.38%	6.12%	3.56%	5.09%	4.14%	2.77%
2025/04/17	9.31%	4.15%	8.16%	4.27%	2.16%	2.64%	5.69%	2.42%	4.1%	4.47%
2025/04/18	8.31%	2.08%	4.75%	2.39%	2.66%	1.93%	3.82%	1.79%	3.51%	5.53%
2025/04/19	7.47%	4.06%	5.74%	6.24%	4.54%	6.11%	2.72%	3.29%	2.81%	4.15%
2025/04/20	6.89%	4.98%	8.41%	6.46%	6.21%	2.85%	6.39%	2.51%	2.92%	3.79%
2025/04/21	8.41%	4.47%	5.4%	5.53%	5%	4.19%	3.42%	3.17%	2.92%	4.77%
2025/04/22	9.43%	5.22%	4.52%	7.12%	4.96%	5.64%	2.98%	3.73%	2.61%	2.99%
2025/04/23	9.65%	5.91%	4.66%	5.5%	4.3%	6.24%	1.65%	3.78%	2.06%	3.31%
2025/04/24	9.73%	4.78%	6.12%	7.2%	5.57%	5.31%	3.33%	3.8%	1.88%	2.28%
2025/04/25	8.37%	5.34%	5.75%	6.17%	5.47%	5.55%	3.36%	3.18%	2.21%	1.89%
2025/04/26	9.55%	4.98%	6.18%	5.66%	4.05%	3.88%	7.11%	3.28%	2.19%	4.5%
2025/04/27	7.59%	4.6%	4.36%	4.95%	4.09%	4.51%	10.84%	3.52%	2.28%	6.51%
2025/04/28	9.59%	4.04%	5.55%	5.93%	3.88%	5.34%	6.69%	4.05%	2.18%	5.2%
2025/04/29	10.58%	5.11%	5.09%	7.9%	5.16%	5.64%	2.8%	2.87%	3.11%	2.64%
2025/04/30	9.88%	6.39%	6.08%	4.95%	4.19%	3.98%	3.87%	3.77%	2.86%	2.66%

April’s PPC landscape saw dynamic shifts. Crazydomains.com.au started strong, dipped mid-month, then rebounded. Cybernews.com steadily climbed, peaking at month’s end. Dropbox.com fluctuated, ending on a high. Godaddy.com and webcentral.au showed varied trends, while wix.com and amazon.com.au experienced notable spikes. Top10.com and hostpapa.com.au remained stable, with productkeys.com showing late-month growth.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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In the competitive landscape of Google PPC, AWS entices with free, scalable web hosting, while Crazy Domains offers enticing discounts for Australian domains. Dropbox centralizes team content, GoDaddy provides comprehensive online solutions, and IDrive boasts award-winning cloud storage at competitive rates.

Frequently Asked Questions

Why is the AUS Software & Technology Cloud Computing April 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Cloud Computing April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Cloud Computing April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Cloud Computing April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Cloud Computing April 2025 Report?

The AUS Software & Technology Cloud Computing April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Cloud Computing April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Cloud Computing April 2025 Report for?

The AUS Software & Technology Cloud Computing April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Software & Technology Cloud Computing - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Competitor Count for AUS Software & Technology Cloud Computing

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

AUS Software & Technology Cloud Computing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Frequently Asked Questions

Why is the AUS Software & Technology Cloud Computing April 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Cloud Computing April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Software & Technology Cloud Computing April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Software & Technology Cloud Computing April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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