AUS Software & Technology Cloud Computing - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – AUS

Google AI Overview visibility for Software & Technology Cloud Computing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.2792433667
88.7207566333
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 8%
Navigational 33%
Seasonal 0%
Local 0%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 26.31
godaddy.com 16.27
crazydomains.com.au 12.29
azure.microsoft.com 8.01
cloud.google.com 6.99
siteground.com 3.94
wix.com 3.21
amazon.com.au 2.13
bluehost.com 1.38
top10.com 1.22
others 18.25
  • dropbox.com - 26.31%
  • godaddy.com - 16.27%
  • crazydomains.com.au - 12.29%
  • azure.microsoft.com - 8.01%
  • cloud.google.com - 6.99%
  • siteground.com - 3.94%
  • wix.com - 3.21%
  • amazon.com.au - 2.13%
  • bluehost.com - 1.38%
  • top10.com - 1.22%
  • others - 18.25%

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Dropbox leads with 26.31% click share, followed by GoDaddy at 16.27%. Others collectively hold 18.25%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date crazydomains.com.au godaddy.com azure.microsoft.com wix.com cloud.google.com dropbox.com hostinger.com cybernews.com top10.com hostpapa.com.au
2025/11/01 13.68% 9.9% 4.51% 7.56% 2.89% 4.35% 2.62% 3.21% 5.13% 2.46%
2025/11/02 12.68% 10.49% 6.15% 5.94% 4.2% 5.58% 3.03% 3.17% 4.17% 2.54%
2025/11/03 13.21% 8.55% 3.73% 7.25% 3.53% 5.22% 2.07% 4.43% 5.73% 3.28%
2025/11/04 14.92% 9.84% 4.37% 7.52% 3.77% 4.23% 2.83% 4.49% 5.58% 2.92%
2025/11/05 13.65% 11.83% 3.2% 7.36% 3.29% 3.3% 2.5% 4.27% 6.25% 3.39%
2025/11/06 12.92% 11.86% 4.45% 6.09% 3.41% 3% 2.48% 3.6% 4.97% 3.57%
2025/11/07 12.62% 13.01% 6.24% 6.84% 3.44% 3.83% 3.11% 3.99% 5.25% 3.61%
2025/11/08 12.69% 11.27% 5.23% 5.99% 2.73% 5.4% 2.84% 4.82% 4.86% 4.1%
2025/11/09 13.12% 11.54% 6.88% 7.14% 2.31% 4.38% 2.4% 4.2% 5.47% 3.16%
2025/11/10 14.5% 13.46% 4.92% 6.67% 2.6% 3.69% 2.03% 3.91% 4.47% 3.82%
2025/11/11 14.68% 12.09% 5.09% 6.56% 2.7% 3.75% 2.64% 3.21% 4.33% 4.55%
2025/11/12 12.44% 10.65% 4.69% 8.17% 4.05% 4.48% 1.49% 2.99% 5.02% 3.67%
2025/11/13 13% 10.94% 3.56% 9.17% 4.81% 3.9% 2.12% 3.29% 3.64% 3.54%
2025/11/14 12.45% 11.29% 5.57% 9.21% 4.04% 4.47% 2.64% 3.55% 3.11% 3.93%
2025/11/15 13.47% 11.04% 6.32% 7.26% 5.68% 5.64% 2.88% 2.87% 2.82% 3.44%
2025/11/16 12.62% 11.21% 6.81% 7.19% 5.29% 5.94% 2.07% 3.35% 2.9% 2.41%
2025/11/17 12.64% 10.67% 6.58% 7.05% 6.56% 6.32% 1.69% 3.56% 2.57% 1.66%
2025/11/18 14.07% 10.56% 5.84% 8.47% 4.58% 6.62% 2.18% 2.85% 2.24% 1.44%
2025/11/19 12.24% 10.45% 4.73% 7.3% 5.3% 6.38% 2.01% 3.78% 3.23% 1.67%
2025/11/20 12.73% 12.01% 4.52% 8.26% 4.75% 6.68% 2.8% 3.15% 2.24% 1.76%
2025/11/21 14.27% 12.21% 6.77% 9.71% 6.14% 5.05% 1.33% 3.07% 2.89% 1.13%
2025/11/22 11.8% 9.99% 6.79% 8.39% 5.07% 5.76% 2.62% 3.63% 2.09% 1.17%
2025/11/23 12.75% 11.88% 5.84% 9.25% 5.13% 6.32% 2.4% 4.14% 1.97% 0.84%
2025/11/24 13.43% 10.74% 5.1% 9.38% 3.2% 5.33% 4.48% 4.8% 2.8% 1.11%
2025/11/25 14.38% 13.85% 4.44% 8.48% 4.05% 6.34% 3.46% 3.63% 1.95% 0.91%
2025/11/26 13.75% 13.31% 4.04% 7.98% 6.05% 4.6% 3.84% 3.63% 2.67% 0.87%
2025/11/27 12.67% 13.09% 6.11% 7.23% 5.64% 4.44% 3.71% 2.46% 1.75% 1.5%
2025/11/28 12.93% 12.69% 4.96% 8.23% 5.63% 5.02% 4.74% 4.14% 1.51% 0.88%
2025/11/29 13.39% 12.13% 7.91% 7.08% 4.16% 5.08% 4.25% 4.13% 1.48% 0.9%
2025/11/30 12.2% 11.7% 7.18% 6.87% 5.84% 5.32% 4.29% 3.5% 1.32% 0.73%
  • crazydomains.com.au
  • godaddy.com
  • azure.microsoft.com
  • wix.com
  • cloud.google.com
  • dropbox.com
  • hostinger.com
  • cybernews.com
  • top10.com
  • hostpapa.com.au

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Crazydomains.com.au led November with fluctuating spend, peaking mid-month. Godaddy.com saw a steady rise, while azure.microsoft.com surged late. Wix.com maintained consistency, and cloud.google.com showed a mid-month spike. The month ended with diverse trends.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 358
2025/11/02 365
2025/11/03 374
2025/11/04 364
2025/11/05 360
2025/11/06 359
2025/11/07 364
2025/11/08 373
2025/11/09 366
2025/11/10 377
2025/11/11 376
2025/11/12 356
2025/11/13 356
2025/11/14 360
2025/11/15 363
2025/11/16 362
2025/11/17 371
2025/11/18 353
2025/11/19 371
2025/11/20 370
2025/11/21 361
2025/11/22 358
2025/11/23 345
2025/11/24 345
2025/11/25 315
2025/11/26 316
2025/11/27 299
2025/11/28 295
2025/11/29 296
2025/11/30 303

Copyright © Adthena. All rights reserved.

Advertisers fluctuated throughout November, peaking mid-month at 377. A decline followed, ending at 303.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dropbox.com 11.21%
cloud.google.com 1.22%
amazon.com.au 0.74%
crazydomains.com 0.6%
mwave.com.au 0.4%
lightspeedhq.com.au -1.18%
top10.com -1.23%
azure.microsoft.com -1.62%
crazydomains.com.au -2.3%
godaddy.com -3.78%

Copyright © Adthena. All rights reserved.

Dropbox.com surged with an 11.21% click share increase, while Godaddy.com faced a decline of 3.78%.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dropbox.com crazydomains.com.au godaddy.com azure.microsoft.com wix.com cloud.google.com siteground.com amazon.com.au hostinger.com top10.com
2025/11/01 7.66% 12.48% 11.07% 4.74% 6.64% 2.37% 1.74% 8.02% 2.14% 6.87%
2025/11/02 14.19% 11.58% 10.92% 6.28% 5.64% 3.83% 2.06% 1.73% 3.09% 3.77%
2025/11/03 13.84% 10.82% 10.3% 4.18% 6.17% 3.41% 1.94% 1.28% 1.7% 5.25%
2025/11/04 8.31% 12.98% 10.97% 4.33% 6.61% 3.5% 2.24% 3.07% 2.17% 5.64%
2025/11/05 5.83% 11.92% 13.05% 3.93% 6.49% 3.35% 1.7% 3.72% 2.17% 7.5%
2025/11/06 4.71% 13.66% 12.4% 4.46% 4.72% 3.33% 1.16% 3.08% 2.09% 4.42%
2025/11/07 7.38% 10.9% 14.92% 6.04% 6.38% 3.19% 1.53% 2.49% 2.57% 6.44%
2025/11/08 13.07% 9.94% 10.36% 4.97% 3.73% 2.32% 1.46% 5.54% 2.38% 5.24%
2025/11/09 8.31% 12.86% 13.07% 6.76% 6.46% 2.16% 1.34% 3.28% 2.81% 6.48%
2025/11/10 7.19% 14.52% 15.52% 4.37% 5.18% 2.72% 1.75% 3.16% 2.68% 2.94%
2025/11/11 8.02% 14.22% 12.79% 5.35% 6.82% 2.81% 1.33% 5.41% 2.65% 2.54%
2025/11/12 12.92% 12.98% 11.42% 4.69% 6.38% 4.05% 0.95% 1.42% 2.36% 3.13%
2025/11/13 8.85% 12.54% 11.56% 3.77% 9.35% 5.2% 1.54% 1.3% 2.3% 2.18%
2025/11/14 10.65% 11.49% 11.81% 5.18% 9.79% 4.19% 1.8% 2.08% 2.5% 1.92%
2025/11/15 16.38% 11.5% 10.32% 5.62% 7.45% 5.17% 2.19% 1.28% 2.8% 1.58%
2025/11/16 17.61% 10.71% 10.19% 6.66% 6.16% 4.84% 1.98% 1.49% 2.2% 1.58%
2025/11/17 18.96% 12.12% 9.89% 6.36% 6.36% 5.15% 1.73% 1.1% 1.36% 1.36%
2025/11/18 20.53% 12.25% 8.77% 4.63% 7.82% 4.02% 2.45% 2.63% 2.07% 1.16%
2025/11/19 18.44% 10.62% 8.14% 4.36% 5.57% 5.84% 2.32% 1.59% 2.08% 1.71%
2025/11/20 20.54% 10.74% 11.86% 3.62% 7.61% 4.37% 0.38% 1.57% 1.73% 1.12%
2025/11/21 13.59% 11.86% 10.6% 5.87% 9.42% 5.29% 1% 8.02% 0.94% 1.48%
2025/11/22 15.69% 10.37% 9.64% 6.28% 7.26% 4.97% 4.1% 5.69% 1.68% 1.04%
2025/11/23 16.48% 10.45% 10% 5.68% 7.02% 4.22% 2.67% 5.02% 2.01% 1.04%
2025/11/24 15.72% 12% 10.67% 5.14% 8.68% 3.11% 2.37% 2.32% 2.57% 1.4%
2025/11/25 18.1% 11.71% 12.07% 3.91% 5.9% 4.35% 2.84% 5.13% 2.09% 1.06%
2025/11/26 12.8% 13.39% 11.71% 4.13% 7.01% 5.54% 3.54% 2.57% 2.99% 1.59%
2025/11/27 10.87% 14.49% 12.46% 5.83% 5.99% 5.16% 3.86% 2.33% 2.79% 0.9%
2025/11/28 14.83% 12.6% 11.18% 4.97% 6.06% 5.21% 5.52% 2.88% 3.18% 0.92%
2025/11/29 13.03% 12.09% 9.85% 6.29% 6.76% 3.07% 4.5% 8.17% 2.94% 0.83%
2025/11/30 15.33% 10.68% 10.31% 6.48% 5.46% 4.88% 4.37% 4.32% 3.12% 0.78%
  • dropbox.com
  • crazydomains.com.au
  • godaddy.com
  • azure.microsoft.com
  • wix.com
  • cloud.google.com
  • siteground.com
  • amazon.com.au
  • hostinger.com
  • top10.com

Copyright © Adthena. All rights reserved.

Dropbox’s impression share surged mid-month, peaking at 20.54% on November 20. CrazyDomains and GoDaddy showed steady fluctuations, while Azure and Wix had moderate gains. SiteGround and Amazon saw notable spikes, ending November with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing - Last month
  1. 1
    Microsoft Azure https://azure.microsoft.com › account › free

    Get Your Free Account — Try Any Azure Services & Keep Going For Free, Regardless Of Subscription Type. Learn by Doing.

  2. 2
    Google Cloud: Cloud Computing Services https://cloud.google.com

    Meet your business challenges head on with cloud computing services from Google, including data management, hybrid & multi-cloud, and AI & ML.

  3. 3
    Crazy Domains® COM.AU @ $0.99* https://www.crazydomains.com.au

    Biggest Sale of The Year — Protect Your Brand in the Aus Market with a .COM.AU & .AU Bundle at $19.50 for 1-year. Black...

  4. 4
    Dropbox https://www.dropbox.com › -- › --

    All Your Files In One Place — One secure place to organise and share all your cloud content. Try Dropbox for free today!

  5. 5
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites, & More — Domains, Websites, Email, Hosting, Security & More. Everything You Need To Succeed Online. Accomplish All Your Small Business Firsts And Work Anywhere With Email From Microsoft 365.

Copyright © Adthena. All rights reserved.

In the competitive landscape of cloud services and domain management, Microsoft Azure entices with free trials, while Google Cloud emphasizes robust solutions for business challenges. Crazy Domains and GoDaddy focus on affordable domain bundles and comprehensive online tools, respectively. Dropbox highlights secure, centralized file management.

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