AUS Software & Technology Cloud Computing - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Cloud Computing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.4438130965
	84.5561869035

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	19
	81

19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	10%
Transactional	7%
Navigational	37%
Seasonal	0%
Local	0%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
dropbox.com	33.74
godaddy.com	13.07
cloud.google.com	10.4
crazydomains.com.au	9.67
azure.microsoft.com	5.7
siteground.com	4.38
amazon.com.au	2.91
wix.com	2.83
bluehost.com	1.57
top10.com	1.16
others	14.57

dropbox.com - 33.74%
godaddy.com - 13.07%
cloud.google.com - 10.4%
crazydomains.com.au - 9.67%
azure.microsoft.com - 5.7%
siteground.com - 4.38%
amazon.com.au - 2.91%
wix.com - 2.83%
bluehost.com - 1.57%
top10.com - 1.16%
others - 14.57%

Dropbox.com leads with 33.74% click share, followed by others at 14.57%. GoDaddy.com holds 13.07%, while Cloud.google.com captures 10.4%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	godaddy.com	crazydomains.com.au	wix.com	cloud.google.com	azure.microsoft.com	top10.com	cybernews.com	dropbox.com	shopify.com	siteground.com
2026/01/01	12.2%	15.97%	6.58%	7.06%	1.3%	3.91%	2.02%	10.89%	2.2%	1.68%
2026/01/02	11.3%	15.37%	7.36%	6.98%	3.71%	4.65%	2.55%	8.01%	2.26%	2.07%
2026/01/03	11.36%	13.4%	7%	5.06%	3.4%	5.22%	2.17%	10.73%	3.4%	2.12%
2026/01/04	11.75%	14.24%	6.38%	5.2%	2.42%	6.58%	3.06%	10.37%	3.1%	1.83%
2026/01/05	11.2%	13.57%	5.58%	7.26%	2.56%	5.83%	2.38%	10.52%	3.23%	2.12%
2026/01/06	12.96%	11.76%	9.11%	5.67%	3.38%	6.98%	2.91%	6.5%	3.48%	2.57%
2026/01/07	11.93%	12.57%	7.01%	6.51%	3.53%	4.6%	2.6%	11.58%	1.83%	2.62%
2026/01/08	11.38%	13.87%	7.01%	6.5%	4.14%	5.06%	4.65%	5.87%	3.41%	2.76%
2026/01/09	11.68%	13.84%	7.78%	6.3%	4.09%	5.05%	4.18%	4.86%	3.89%	2.67%
2026/01/10	10.12%	13.22%	7.95%	6.67%	4.46%	5.16%	3.26%	5.29%	3.59%	2.54%
2026/01/11	11.41%	14.34%	8.71%	4.76%	4.53%	5.11%	3.61%	5.31%	3.15%	2.46%
2026/01/12	12.57%	12.92%	8.2%	6.75%	3.88%	5.73%	3.27%	6.06%	3.36%	2.71%
2026/01/13	13.06%	10.18%	8.87%	6.94%	3.24%	5.45%	2.88%	5.98%	4.2%	2.58%
2026/01/14	10.97%	11.21%	8.6%	6.38%	4.39%	6.56%	3.29%	6.73%	3.84%	2.06%
2026/01/15	12.92%	13.37%	7.11%	6.29%	3.94%	6.39%	3.48%	7.13%	3.13%	3.14%
2026/01/16	11.75%	13.88%	7.85%	6.28%	3.98%	5.09%	4.2%	4.91%	3.93%	2.7%
2026/01/17	13.5%	14.03%	7.51%	4.06%	3.48%	5.12%	3.26%	8.65%	3.91%	2.09%
2026/01/18	12.51%	14.12%	6.73%	5.74%	5.23%	5.32%	2.96%	8.13%	2.47%	3.29%
2026/01/19	13.09%	11.63%	7.99%	3.32%	3.83%	5.78%	2.9%	7.04%	4.22%	2.19%
2026/01/20	14.1%	13.96%	7.26%	6.5%	3.5%	5.52%	2.97%	6.11%	2.43%	2.13%
2026/01/21	12.81%	11.82%	9.35%	4.08%	3.77%	5.73%	3.93%	5.8%	1.54%	2.46%
2026/01/22	13.62%	10.55%	9.37%	4.7%	3.16%	4.88%	3.88%	4.84%	4.99%	2.48%
2026/01/23	12.97%	10.18%	8.49%	6.71%	4.26%	5.18%	2.75%	5.21%	3.56%	2.28%
2026/01/24	11.32%	13.66%	10.86%	5.94%	6.24%	6.03%	3.57%	3.76%	2.97%	2.37%
2026/01/25	11.07%	13.08%	8.88%	5.6%	6.33%	5.1%	2.55%	3.28%	4.12%	2.01%
2026/01/26	12.26%	13.84%	9.68%	6.66%	6%	4.86%	3.28%	3.99%	3.18%	2.81%
2026/01/27	13.46%	11.5%	9.56%	5.12%	3.02%	5.92%	3.53%	5.08%	2.79%	3.58%
2026/01/28	13.61%	10.14%	10.87%	8.77%	3.14%	4.84%	3.4%	5.43%	3.73%	2.72%
2026/01/29	11.89%	11.61%	10.12%	6.89%	2.91%	4.56%	4.22%	4.27%	3.57%	3.48%
2026/01/30	11.96%	11.42%	10.37%	6.9%	3.87%	4.74%	3.48%	5.54%	4.79%	2.49%
2026/01/31	12.92%	10.87%	9.28%	7.65%	6.1%	5.75%	4.01%	3.53%	3.12%	1.92%

godaddy.com
crazydomains.com.au
wix.com
cloud.google.com
azure.microsoft.com
top10.com
cybernews.com
dropbox.com
shopify.com
siteground.com

In January 2026, GoDaddy’s PPC spend fluctuated, peaking at 14.1% on the 20th. CrazyDomains started strong but dipped mid-month. Wix saw a steady rise, while Cloud Google had a volatile month. Azure’s spend increased towards the end. Top10 and Cybernews showed consistent patterns, while Dropbox and Shopify had varied trends. Siteground’s spend was stable, ending the month at 1.92%.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	295
2026/01/02	295
2026/01/03	285
2026/01/04	285
2026/01/05	297
2026/01/06	293
2026/01/07	300
2026/01/08	299
2026/01/09	287
2026/01/10	306
2026/01/11	300
2026/01/12	308
2026/01/13	308
2026/01/14	300
2026/01/15	305
2026/01/16	287
2026/01/17	292
2026/01/18	306
2026/01/19	301
2026/01/20	296
2026/01/21	293
2026/01/22	289
2026/01/23	278
2026/01/24	289
2026/01/25	293
2026/01/26	291
2026/01/27	300
2026/01/28	298
2026/01/29	276
2026/01/30	277
2026/01/31	277

January saw fluctuating advertiser numbers, peaking at 308 on the 12th and 13th. The month concluded with a dip to 277, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
godaddy.com	3.54%
azure.microsoft.com	2.82%
cloud.google.com	1.79%
crazydomains.com.au	1.6%
wix.com	0.89%
forbes.com	-0.14%
amazon.com.au	-0.16%
softwaresupply.net	-0.38%
mwave.com.au	-0.67%
dropbox.com	-12.13%

In the past month, GoDaddy.com surged by 3.54%, while Dropbox.com plummeted by 12.13%.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	godaddy.com	cloud.google.com	crazydomains.com.au	azure.microsoft.com	wix.com	dropbox.com	amazon.com.au	shopify.com	top10.com	siteground.com
2026/01/01	8.81%	5.28%	9.48%	1.07%	2.67%	25.88%	10.07%	2.26%	1.62%	2.02%
2026/01/02	8.44%	6.19%	7.88%	3.6%	5.34%	27.65%	3.11%	2.22%	2.13%	1.8%
2026/01/03	7.38%	4.23%	7.18%	2.88%	3.45%	39.16%	3.4%	2.59%	2.08%	1.92%
2026/01/04	6.2%	3.69%	6.98%	1.39%	3.34%	33.12%	6.65%	1.92%	2.09%	1.59%
2026/01/05	6.62%	4.74%	6.94%	2.03%	2.52%	33.57%	3.72%	2.38%	2.09%	1.68%
2026/01/06	9.85%	6.04%	9.37%	4.49%	6.84%	17.96%	3.09%	3.34%	3.39%	2.9%
2026/01/07	6.01%	4.45%	5.54%	2.62%	3.8%	35.5%	3.86%	1.78%	1.4%	1.88%
2026/01/08	10.55%	6.56%	12.18%	4.88%	6.35%	14.66%	2.51%	3.8%	2.56%	2.93%
2026/01/09	9.67%	6.95%	10.86%	5.63%	6.02%	10.75%	3.44%	4.11%	2.58%	2.82%
2026/01/10	7.25%	7.01%	10.12%	6.51%	5.32%	12.5%	5.19%	3.7%	2.43%	2.63%
2026/01/11	8.29%	5.1%	9.63%	6.15%	7.22%	12.91%	4.82%	3.11%	2.36%	3.16%
2026/01/12	9.7%	6.6%	9.52%	5.4%	6.51%	13.73%	6.94%	3.54%	2.57%	2.32%
2026/01/13	8.69%	6.67%	7.76%	5.32%	6.9%	16.05%	7.04%	3.91%	2.45%	2.71%
2026/01/14	7.2%	5.78%	7.91%	5.17%	5.69%	16.37%	11.07%	3.92%	2.69%	1.77%
2026/01/15	9.55%	6.25%	8.85%	5.54%	5.94%	21.1%	2.95%	3.92%	2.86%	3.1%
2026/01/16	9.76%	6.96%	10.89%	5.58%	6.09%	10.87%	3.48%	4.16%	2.61%	2.85%
2026/01/17	9.22%	3.63%	10.17%	3.95%	5.09%	23.81%	5.46%	4.95%	2.18%	1.92%
2026/01/18	8.86%	5.75%	9.66%	6.71%	5.27%	22.23%	3.86%	2.52%	2.26%	3.16%
2026/01/19	10.95%	3.56%	10.26%	4.46%	5.45%	18.05%	3.62%	5.15%	2.87%	2.27%
2026/01/20	11.98%	6.69%	12%	4.67%	5.82%	16.31%	4.53%	3.06%	2.54%	2.88%
2026/01/21	11.53%	4.2%	10.27%	4.43%	7.15%	14.54%	3.96%	1.39%	2.75%	2.92%
2026/01/22	11.85%	4.89%	9.81%	4.32%	7.17%	11.92%	6%	5.34%	2.52%	3.35%
2026/01/23	11.91%	6.73%	8.51%	5.46%	6.31%	12.26%	6.61%	3.07%	2.26%	2.68%
2026/01/24	8.64%	7%	10.52%	9.08%	9.36%	7.03%	5.83%	4.79%	2.91%	2.37%
2026/01/25	10.1%	6.14%	10.41%	8.9%	7.37%	5.25%	4.96%	4.89%	2.46%	2.65%
2026/01/26	11.45%	7.37%	11.41%	7.96%	8.44%	8.65%	4%	3.65%	2.43%	2.82%
2026/01/27	11.6%	5.77%	9.3%	3.36%	7%	12.77%	3.74%	3.77%	2.76%	3.72%
2026/01/28	10.54%	9.15%	7.63%	4.32%	7.55%	11.92%	5.43%	3.76%	2.24%	2.54%
2026/01/29	10.75%	7.85%	9.73%	3.55%	6.42%	7.94%	7.72%	3.67%	2.38%	3.42%
2026/01/30	11.78%	7.6%	10.65%	4.29%	7.67%	10.61%	5.04%	5.26%	2.31%	2.84%
2026/01/31	11.16%	8.73%	8.52%	8.1%	6.97%	6.18%	4.84%	3.5%	3.2%	1.82%

godaddy.com
cloud.google.com
crazydomains.com.au
azure.microsoft.com
wix.com
dropbox.com
amazon.com.au
shopify.com
top10.com
siteground.com

In January 2026, GoDaddy’s impression share fluctuated, peaking at 11.98% on the 20th. Cloud Google saw a steady rise, ending at 8.73%. CrazyDomains peaked at 12.18% on the 8th. Dropbox’s share dropped significantly, starting at 25.88% and ending at 6.18%. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing - Last month

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Frequently Asked Questions

Why is the AUS Software & Technology Cloud Computing January 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Cloud Computing January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Cloud Computing January 2026 Report
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Data within the AUS Software & Technology Cloud Computing January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Cloud Computing January 2026 Report?

The AUS Software & Technology Cloud Computing January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Yes. The AUS Software & Technology Cloud Computing January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Cloud Computing January 2026 Report for?

The AUS Software & Technology Cloud Computing January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Software & Technology Cloud Computing - PPC Market Share Analysis January 2026