AUS Software & Technology Cloud Computing - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – AUS

Google AI Overview visibility for Software & Technology Cloud Computing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.4283028407
85.5716971593
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 8%
Navigational 35%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 37.54
godaddy.com 12.08
crazydomains.com.au 8.41
cloud.google.com 6.93
azure.microsoft.com 5.45
siteground.com 3.76
amazon.com.au 3.16
office.com 2.4
wix.com 2.3
bluehost.com 1.27
others 16.7
  • dropbox.com - 37.54%
  • godaddy.com - 12.08%
  • crazydomains.com.au - 8.41%
  • cloud.google.com - 6.93%
  • azure.microsoft.com - 5.45%
  • siteground.com - 3.76%
  • amazon.com.au - 3.16%
  • office.com - 2.4%
  • wix.com - 2.3%
  • bluehost.com - 1.27%
  • others - 16.7%

Copyright © Adthena. All rights reserved.

Dropbox leads with 37.54% click share, followed by others at 16.7%. GoDaddy and CrazyDomains trail with 12.08% and 8.41%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date crazydomains.com.au godaddy.com dropbox.com wix.com cloud.google.com top10.com azure.microsoft.com cybernews.com hostinger.com siteground.com
2025/12/01 15.11% 12.09% 4.61% 7.56% 4.69% 2.31% 3.9% 3.54% 5.08% 4.81%
2025/12/02 15.95% 12.95% 5.03% 9.28% 2.89% 1.96% 2.03% 3.93% 4.16% 2.32%
2025/12/03 14.52% 13.16% 5.07% 8.36% 3.79% 2.65% 3.06% 4.03% 4.13% 2.54%
2025/12/04 9.95% 13.81% 4.92% 9.47% 3.64% 3.47% 2.17% 4.01% 4.01% 2.28%
2025/12/05 10.67% 12.97% 4.39% 8.99% 3.53% 3.36% 2.63% 4.89% 4.88% 2.54%
2025/12/06 13.04% 12.16% 4.53% 9.48% 4.87% 3.53% 3.47% 4.1% 3.83% 2.51%
2025/12/07 14.49% 12.38% 5.75% 9.23% 3.77% 2.91% 2.78% 2.86% 3.49% 1.87%
2025/12/08 15.51% 13.75% 5.72% 9.29% 3.97% 3.12% 4.17% 3.17% 4.45% 2.14%
2025/12/09 15.85% 13.9% 4.68% 9.92% 4.4% 3.69% 3.84% 3.06% 2.85% 2.04%
2025/12/10 13.9% 14.4% 4.97% 9.48% 4.22% 3.84% 3.33% 3.83% 4.31% 1.7%
2025/12/11 11.58% 12.77% 4.74% 8.4% 3.44% 3.91% 4.82% 3.4% 3.72% 2.23%
2025/12/12 14.42% 12.88% 4.75% 7.23% 3.85% 2.59% 5.75% 3.52% 3.5% 1.68%
2025/12/13 12.42% 12.53% 6.83% 6.36% 4.2% 2.19% 7.82% 3.37% 3.48% 1.76%
2025/12/14 14.02% 13.1% 8.1% 6.42% 4.07% 2.78% 6.39% 3.7% 2.59% 1.84%
2025/12/15 15.34% 13.57% 5.74% 8.55% 4.54% 3.19% 5.85% 3.91% 4.1% 1.95%
2025/12/16 12.54% 12.23% 10.66% 7.21% 4.37% 2.26% 5.58% 4.57% 3.11% 1.82%
2025/12/17 15.07% 12.38% 9.98% 5.16% 4.38% 1.89% 4.91% 5.58% 3.07% 2.67%
2025/12/18 11.6% 10.49% 13.07% 6.34% 3.71% 2.51% 6.79% 4.64% 2.36% 2.88%
2025/12/19 14.34% 12.24% 11.71% 7.01% 4.57% 2.98% 5.56% 4.71% 2.84% 1.73%
2025/12/20 15.75% 15.04% 10.99% 6.2% 4.42% 3.76% 5.07% 3.81% 2.73% 1.83%
2025/12/21 14.85% 13.14% 10.85% 7.12% 4.9% 2.86% 4.73% 3.48% 2.4% 2.46%
2025/12/22 15.72% 13.64% 8.1% 7.49% 4.31% 3.22% 5.85% 3.43% 2.54% 2.45%
2025/12/23 13.36% 13.56% 10.59% 7.12% 4.5% 2.8% 5.54% 3% 2.64% 2.4%
2025/12/24 14.39% 13.56% 9.85% 7.11% 3.61% 3.41% 6.37% 4.35% 3.08% 1.92%
2025/12/25 14.86% 14.82% 6.56% 7.69% 5.43% 3.53% 6.78% 3.21% 2.67% 1.73%
2025/12/26 14.97% 13.21% 11.66% 7.05% 6.03% 3.56% 6.34% 2.57% 2.55% 1.67%
2025/12/27 15.23% 12.96% 7.65% 6.19% 5.03% 4.5% 5.33% 3.3% 2.58% 2.76%
2025/12/28 14.44% 12.59% 10.56% 7.74% 4.52% 4.37% 6.67% 2.43% 2.2% 2.28%
2025/12/29 14.86% 13.46% 10.04% 6.93% 5.18% 4.79% 5.34% 2.17% 2.31% 2.07%
2025/12/30 16.02% 13.91% 6.06% 5.88% 4.52% 4.44% 3.08% 2.51% 2.69% 2.27%
2025/12/31 12.54% 12.17% 12% 7.32% 6.1% 4.67% 3.8% 2.7% 2.61% 2.03%
  • crazydomains.com.au
  • godaddy.com
  • dropbox.com
  • wix.com
  • cloud.google.com
  • top10.com
  • azure.microsoft.com
  • cybernews.com
  • hostinger.com
  • siteground.com

Copyright © Adthena. All rights reserved.

Crazydomains.com.au’s spend share fluctuated, peaking at 16.02% on December 30. Godaddy.com maintained a steady presence, while Dropbox.com surged mid-month. Wix.com and Cloud.google.com showed varied trends. December ended with dynamic shifts.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 308
2025/12/02 298
2025/12/03 297
2025/12/04 309
2025/12/05 309
2025/12/06 304
2025/12/07 309
2025/12/08 326
2025/12/09 303
2025/12/10 307
2025/12/11 311
2025/12/12 305
2025/12/13 310
2025/12/14 270
2025/12/15 307
2025/12/16 295
2025/12/17 306
2025/12/18 282
2025/12/19 306
2025/12/20 282
2025/12/21 296
2025/12/22 298
2025/12/23 308
2025/12/24 299
2025/12/25 294
2025/12/26 306
2025/12/27 297
2025/12/28 292
2025/12/29 296
2025/12/30 297
2025/12/31 300

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 326 on the 8th, dipping to 270 on the 14th, and closing at 300.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dropbox.com 16.6%
microsoft.com 0.49%
azure.microsoft.com 0.22%
centrecom.com.au 0.2%
softwaresupply.net 0.19%
wix.com -0.82%
siteground.com -0.96%
crazydomains.com.au -1.42%
godaddy.com -3.2%
office.com -5.8%

Copyright © Adthena. All rights reserved.

Dropbox.com surged with a 16.6% click share increase, while office.com faced a significant 5.8% decline.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dropbox.com godaddy.com crazydomains.com.au amazon.com.au cloud.google.com wix.com azure.microsoft.com softwaresupply.net siteground.com aws.amazon.com
2025/12/01 12.23% 9.96% 11.54% 7.43% 3.62% 5.7% 3.8% 2.34% 3.94% 0.51%
2025/12/02 15.06% 10.44% 9.82% 6.81% 3.79% 5.19% 2.13% 1.72% 2.66% 1.68%
2025/12/03 11.84% 10.2% 12.07% 8.41% 4.65% 5.28% 2.59% 2.57% 2.73% 1.57%
2025/12/04 11.17% 9.74% 6.21% 7.84% 3.96% 5.64% 1.72% 3.13% 2.23% 1.38%
2025/12/05 9.92% 8.39% 7% 8.02% 4.14% 7.38% 2.63% 2.59% 2.76% 2.43%
2025/12/06 27.09% 7.14% 8.93% 6.2% 4.01% 5.12% 3.25% 1.87% 2% 2.86%
2025/12/07 33.7% 6.25% 8.43% 5.48% 2.76% 4.15% 1.92% 1.47% 1.82% 2.08%
2025/12/08 15.58% 10.78% 11.62% 5.93% 4.49% 6.21% 4.59% 1.23% 2.53% 3.34%
2025/12/09 24.08% 8.64% 9.46% 5.69% 4.34% 5.4% 4.49% 2.01% 2.18% 3.95%
2025/12/10 24.82% 9.99% 9.02% 3.27% 3.95% 6.08% 2.81% 1.26% 1.83% 1.55%
2025/12/11 32.32% 8.03% 5.42% 3.87% 2.88% 3.95% 4.14% 1.18% 2.12% 2.91%
2025/12/12 26.33% 7.01% 7.87% 3.14% 2.69% 3.95% 4.2% 0.91% 1.77% 2.2%
2025/12/13 26.62% 7.27% 7.6% 2.83% 3.44% 2.8% 6.22% 1.37% 1.61% 2.78%
2025/12/14 27.75% 7.01% 7.12% 2.55% 3% 2.78% 5.22% 0.91% 1.56% 3.49%
2025/12/15 23.57% 8.21% 9.03% 4.3% 3.86% 4.75% 5.23% 1.8% 1.92% 1.54%
2025/12/16 30.81% 6.91% 6.18% 3.62% 3.52% 3.83% 4.01% 1.09% 1.63% 2.36%
2025/12/17 35.08% 8.08% 8.23% 4.43% 3.66% 2.48% 3.22% 1.53% 2.07% 1.41%
2025/12/18 45.65% 4.95% 5.24% 2.98% 3.14% 3.74% 4.83% 1.27% 1.72% 1.56%
2025/12/19 37.91% 6.44% 7.2% 3.41% 3.47% 2.87% 4.31% 1.02% 1.21% 1.59%
2025/12/20 37.84% 9.56% 9.61% 2.77% 3.44% 3.59% 3.91% 1.83% 1.49% 1.75%
2025/12/21 33.58% 6.89% 8.05% 5.96% 3.48% 3.74% 3.48% 1.89% 1.52% 2.37%
2025/12/22 31.78% 8.74% 9.09% 4.38% 3.82% 4.28% 5.37% 3.23% 1.95% 2.06%
2025/12/23 33.53% 7.13% 6.66% 3.81% 4.05% 3.67% 4.09% 2.86% 1.55% 1.46%
2025/12/24 35.91% 8.52% 8.75% 3.03% 3.16% 4.18% 5.7% 1.55% 1.75% 2.26%
2025/12/25 25.8% 8.28% 8.78% 2.81% 4.05% 3.46% 5.98% 3.88% 1.64% 2.74%
2025/12/26 36.31% 6.23% 8.52% 6.07% 4.44% 3.55% 5.51% 2.26% 1.39% 2.66%
2025/12/27 28.83% 7.77% 9.57% 5% 3.78% 3.18% 4.27% 1.4% 2.05% 2.68%
2025/12/28 31.45% 6.16% 8.38% 6.84% 3.03% 4.34% 4.74% 2.6% 1.74% 2.79%
2025/12/29 35.01% 7.57% 8.17% 3.12% 4.35% 3.37% 4.68% 1.55% 2.13% 3.13%
2025/12/30 24.35% 7.87% 9.8% 6.26% 3.66% 3.15% 2.23% 2.23% 1.94% 3.32%
2025/12/31 35% 6.55% 5.73% 4.2% 4.15% 4.07% 2.47% 1.79% 1.71% 1.07%
  • dropbox.com
  • godaddy.com
  • crazydomains.com.au
  • amazon.com.au
  • cloud.google.com
  • wix.com
  • azure.microsoft.com
  • softwaresupply.net
  • siteground.com
  • aws.amazon.com

Copyright © Adthena. All rights reserved.

Dropbox’s impression share surged mid-month, peaking at 45.65% on December 18. Godaddy and Crazydomains showed fluctuations, while Amazon.com.au’s share declined. Cloud.google.com and Wix.com remained stable. Azure.microsoft.com and Softwaresupply.net had minor variations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing - Last month
  1. 1
    Microsoft Azure https://azure.microsoft.com › account › free

    Get Your Free Account — Try Any Azure Services & Keep Going For Free, Regardless Of Subscription Type. Learn by Doing.

  2. 2
    Crazy Domains® Website Names - Domain for Australian Websites https://www.crazydomains.com.au

    Every Dream Starts with a Domain Name. Get Hosting, Websites, Email, SEO, Security & more

  3. 3
    Dropbox™ - Secure File Sharing https://www.dropbox.com

    Centralise your team's content with Dropbox. Organise, edit, and access files effortlessly. Join...

  4. 4
    Cloud Storage at No Extra Cost https://www.n-able.com

    Cloud Based Backup Solutions — See why MSPs are switching to Cove. Cloud backup made simple. Start your free 30-Day trial. No...

  5. 5
    Office 365 - Login https://outlook.office.com

    Keep Your Business Connected From Anywhere With Chat And Cloud Collaboration Tools. Microsoft 365 Empowers Your Organization to Organize, And Safely Store Files.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Microsoft Azure entices with free trials, while Crazy Domains emphasizes foundational domain services. Dropbox highlights seamless team collaboration, N-able offers cost-effective cloud backup, and Office 365 promotes connectivity and secure file storage.

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