AUS Software & Technology Cloud Computing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
dropbox.com 16.1
crazydomains.com.au 11.79
godaddy.com 6.81
azure.microsoft.com 6.47
siteground.com 5.4
wix.com 4.59
cloud.google.com 3.56
cybernews.com 3.06
amazon.com.au 3.03
webcentral.au 2.53
others 36.66

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In the PPC landscape, Dropbox leads with 16.1% click share, followed by CrazyDomains at 11.79%. Others dominate with 36.66%, overshadowing smaller players like WebCentral at 2.53%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date crazydomains.com.au cybernews.com godaddy.com top10.com wix.com webcentral.au hostpapa.com.au dropbox.com cloud.google.com azure.microsoft.com
2025/04/01 13.85% 3.35% 5.09% 5.03% 6.17% 3.58% 2.92% 7.93% 4.07% 4.01%
2025/04/02 10.45% 4.12% 5.32% 3.67% 8.96% 4.65% 2.72% 6.98% 2.69% 3.75%
2025/04/03 13.07% 5.49% 7.04% 4.75% 6.9% 3.62% 5.63% 5.29% 3.76% 4.02%
2025/04/04 12% 4.49% 5.58% 3.64% 7.01% 3.39% 5.48% 5.38% 3.82% 3.69%
2025/04/05 9.5% 5.78% 4.24% 4.74% 9.8% 2.59% 4.88% 6.05% 3.47% 4.89%
2025/04/06 9.5% 5.31% 4.85% 4.01% 9.31% 3.67% 5.29% 5.17% 2.16% 3.14%
2025/04/07 9.68% 6.63% 4.89% 4.68% 8.14% 3.29% 5.43% 5.13% 3.27% 3.48%
2025/04/08 10.36% 6.09% 4.55% 6.09% 9.84% 3.68% 4.48% 4.65% 2.23% 3.06%
2025/04/09 9.01% 6.43% 3.37% 6.24% 9.39% 3.76% 5.55% 2.55% 2.01% 2.56%
2025/04/10 9.38% 7.3% 4.03% 5.69% 8.46% 4.18% 5.11% 3.76% 2.47% 3%
2025/04/11 10.53% 8.07% 4.78% 5.17% 6.42% 6.29% 6.44% 2.79% 3.16% 3.26%
2025/04/12 10.22% 5.92% 6.92% 3.75% 6.55% 5.37% 4.13% 4.84% 3.78% 3.32%
2025/04/13 8.26% 6.09% 4.66% 5.29% 6.84% 5.16% 5.36% 3% 2.55% 3.67%
2025/04/14 8.38% 7.25% 4.5% 6.43% 9.26% 3.01% 4.93% 2.71% 3.67% 2.6%
2025/04/15 10.22% 9.29% 3.44% 5.89% 8.47% 3.62% 5.51% 3.26% 2.17% 2.62%
2025/04/16 9.51% 8.48% 3.39% 6.31% 7.86% 3.59% 5.76% 3.91% 1.94% 3.36%
2025/04/17 10.72% 7.77% 3.69% 3.56% 3.64% 3.93% 6.33% 4.05% 1.8% 2.6%
2025/04/18 10.84% 4.2% 2.39% 3.28% 3.44% 4.14% 5.29% 3.56% 3.53% 3.2%
2025/04/19 8.83% 7.73% 7.41% 4.68% 7.36% 4.77% 4.17% 3.92% 2.9% 3.62%
2025/04/20 8.71% 10.06% 6.4% 4.14% 3.4% 6.47% 5.01% 3.54% 3.75% 3.89%
2025/04/21 9.77% 9.17% 5.46% 4.94% 4.94% 6.05% 4.28% 3.17% 2.95% 3.87%
2025/04/22 11.57% 9.41% 6.96% 5.34% 6.59% 5.81% 3.71% 2.47% 2.85% 2.85%
2025/04/23 11% 9.65% 5.1% 4.97% 7.82% 4.9% 2.84% 2.75% 3.09% 2.2%
2025/04/24 10.99% 8.32% 6.79% 5.09% 6.11% 5.77% 2.84% 2.39% 4.16% 2.31%
2025/04/25 9.7% 9.23% 5.34% 4.37% 6.15% 5.94% 3.13% 2.83% 2.97% 3.81%
2025/04/26 10.42% 10.2% 6.08% 5.08% 4.96% 4.13% 3.46% 2.79% 4.98% 3.19%
2025/04/27 10.08% 9.27% 6.13% 5.1% 5.96% 4.74% 3.81% 2.74% 3.32% 3.24%
2025/04/28 11.56% 8.08% 5.6% 5.61% 7.21% 4.14% 3.49% 2.99% 2.26% 1.8%
2025/04/29 11.07% 8.76% 7.84% 3.86% 6.98% 5.65% 4.33% 2.45% 2.12% 2.27%
2025/04/30 11.09% 11.04% 4.86% 4.72% 4.58% 4.42% 3.92% 3.22% 2.74% 2.36%

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Crazydomains.com.au started April strong, peaking at 13.85% but ended at 11.09%. Cybernews.com rose steadily, closing at 11.04%. Godaddy.com fluctuated, finishing at 4.86%. Top10.com remained stable, ending at 4.72%. Wix.com saw ups and downs, closing at 4.58%. Webcentral.au had a slight decline, ending at 4.42%. Hostpapa.com.au decreased, finishing at 3.92%. Dropbox.com dropped significantly, closing at 3.22%. Cloud.google.com fluctuated, ending at 2.74%. Azure.microsoft.com had a slight decline, finishing at 2.36%.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/04/01 406
2025/04/02 402
2025/04/03 388
2025/04/04 390
2025/04/05 386
2025/04/06 420
2025/04/07 407
2025/04/08 412
2025/04/09 402
2025/04/10 412
2025/04/11 407
2025/04/12 405
2025/04/13 398
2025/04/14 393
2025/04/15 396
2025/04/16 391
2025/04/17 379
2025/04/18 396
2025/04/19 422
2025/04/20 411
2025/04/21 413
2025/04/22 421
2025/04/23 430
2025/04/24 442
2025/04/25 430
2025/04/26 422
2025/04/27 432
2025/04/28 430
2025/04/29 421
2025/04/30 422

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April began with 406 advertisers, fluctuating mid-month, and peaked at 442 on April 24. The month concluded with 422 advertisers, indicating a dynamic yet stable landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
godaddy.com 2.89%
twilio.com 1.17%
cybernews.com 1.11%
productkeys.com 1.09%
webcentral.au 0.87%
bluehost.com -0.85%
winandoffice.com -0.94%
azure.microsoft.com -1.39%
wix.com -1.4%
dropbox.com -2.14%

Copyright © Adthena. All rights reserved.

Dropbox.com saw a significant decline of 2.14% in click share, while GoDaddy.com experienced a notable increase of 2.89%.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date crazydomains.com.au cybernews.com dropbox.com godaddy.com webcentral.au wix.com amazon.com.au top10.com hostpapa.com.au productkeys.com
2025/04/01 10% 2.08% 13.79% 4.73% 2.71% 5.62% 2.3% 3.18% 2.5% 1%
2025/04/02 10.45% 2.49% 12.55% 4.81% 2.86% 8.26% 2.27% 2.66% 1.85% 0.84%
2025/04/03 10.9% 3.52% 8.16% 7.77% 3.05% 6.76% 2.53% 3.55% 4.3% 0.97%
2025/04/04 9.85% 2.64% 10.23% 5.09% 2.61% 7.94% 2.85% 2.47% 3.62% 1.27%
2025/04/05 8.11% 3.65% 11.65% 4.33% 1.88% 9.25% 3.15% 3.67% 3.27% 1.7%
2025/04/06 7.42% 2.76% 7.15% 4.56% 3.52% 7.3% 7.05% 2.5% 3.21% 3.88%
2025/04/07 8.38% 3.81% 7.52% 4.52% 2.77% 6.51% 4.66% 3.5% 3.35% 2.96%
2025/04/08 9.83% 3.91% 7.51% 5.22% 4.31% 9.07% 2.98% 4.9% 3.65% 0.54%
2025/04/09 9.75% 4.82% 3.98% 3.79% 3.71% 8.23% 1.37% 5.77% 4.19% 0.48%
2025/04/10 9.99% 5.04% 7.09% 4.02% 3.28% 7.99% 2.25% 4.91% 3.63% 1.23%
2025/04/11 10.13% 5.3% 4.98% 4.54% 6.02% 6.25% 2.23% 4.17% 4.78% 1.12%
2025/04/12 9.87% 3.79% 9.97% 6.69% 4.43% 5.48% 1.44% 2.94% 2.83% 2.36%
2025/04/13 7.68% 3.55% 5.1% 4.62% 4.86% 4.95% 6.38% 3.77% 3.83% 2.97%
2025/04/14 7.55% 4.26% 6.43% 4.3% 3.81% 6.88% 4.34% 5.1% 3.98% 3.37%
2025/04/15 9.76% 5.43% 5.92% 3.55% 3% 7.17% 2.71% 4.55% 4.36% 1.83%
2025/04/16 8.89% 5.12% 7.83% 3.95% 2.38% 6.12% 3.56% 5.09% 4.14% 2.77%
2025/04/17 9.31% 4.15% 8.16% 4.27% 2.16% 2.64% 5.69% 2.42% 4.1% 4.47%
2025/04/18 8.31% 2.08% 4.75% 2.39% 2.66% 1.93% 3.82% 1.79% 3.51% 5.53%
2025/04/19 7.47% 4.06% 5.74% 6.24% 4.54% 6.11% 2.72% 3.29% 2.81% 4.15%
2025/04/20 6.89% 4.98% 8.41% 6.46% 6.21% 2.85% 6.39% 2.51% 2.92% 3.79%
2025/04/21 8.41% 4.47% 5.4% 5.53% 5% 4.19% 3.42% 3.17% 2.92% 4.77%
2025/04/22 9.43% 5.22% 4.52% 7.12% 4.96% 5.64% 2.98% 3.73% 2.61% 2.99%
2025/04/23 9.65% 5.91% 4.66% 5.5% 4.3% 6.24% 1.65% 3.78% 2.06% 3.31%
2025/04/24 9.73% 4.78% 6.12% 7.2% 5.57% 5.31% 3.33% 3.8% 1.88% 2.28%
2025/04/25 8.37% 5.34% 5.75% 6.17% 5.47% 5.55% 3.36% 3.18% 2.21% 1.89%
2025/04/26 9.55% 4.98% 6.18% 5.66% 4.05% 3.88% 7.11% 3.28% 2.19% 4.5%
2025/04/27 7.59% 4.6% 4.36% 4.95% 4.09% 4.51% 10.84% 3.52% 2.28% 6.51%
2025/04/28 9.59% 4.04% 5.55% 5.93% 3.88% 5.34% 6.69% 4.05% 2.18% 5.2%
2025/04/29 10.58% 5.11% 5.09% 7.9% 5.16% 5.64% 2.8% 2.87% 3.11% 2.64%
2025/04/30 9.88% 6.39% 6.08% 4.95% 4.19% 3.98% 3.87% 3.77% 2.86% 2.66%

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April’s PPC landscape saw dynamic shifts. Crazydomains.com.au started strong, dipped mid-month, then rebounded. Cybernews.com steadily climbed, peaking at month’s end. Dropbox.com fluctuated, ending on a high. Godaddy.com and webcentral.au showed varied trends, while wix.com and amazon.com.au experienced notable spikes. Top10.com and hostpapa.com.au remained stable, with productkeys.com showing late-month growth.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Free Web Hosting Solutions https://aws.amazon.com › free › websites

    Deploy Websites for Free — Experience The Wide Range of Secure & Scalable AWS Webapp Hosting Options. Sign Up Today!

  2. 2
    Crazy Domains® Website Names | Domain for Australian Websites https://www.crazydomains.com.au

    Extra 25% Off When You Bundle Your .COM.AU / .AU Direct with Web Builder or Email Hosting

  3. 3
    Dropbox™ https://www.dropbox.com

    Dropbox™ Official Site — Centralise your team's content with Dropbox. Organise, edit, and access files effortlessly. Join...

  4. 4
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites, & More — Domains, Websites, Email, Hosting, Security & More. Everything You Need To Succeed Online.

  5. 5
    IDrive® - Cloud Storage https://www.idrive.com

    PCMag Editor Choice 2017-2024 — Backup and Sync all your computers into one account starting at $8.95 per month for 5TB.

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In the competitive landscape of Google PPC, AWS entices with free, scalable web hosting, while Crazy Domains offers enticing discounts for Australian domains. Dropbox centralizes team content, GoDaddy provides comprehensive online solutions, and IDrive boasts award-winning cloud storage at competitive rates.

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