AUS Software & Technology Cloud Computing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – AUS

Google AI Overview visibility for Software & Technology Cloud Computing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.2661627213
73.7338372787
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 13
87
13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 5%
Navigational 35%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 38.06
godaddy.com 10.98
aws.amazon.com 7.65
cloud.google.com 7.62
crazydomains.com.au 5.8
siteground.com 3.09
azure.microsoft.com 1.81
wix.com 1.79
idrive.com 1.36
amazon.com.au 1.12
others 20.72
  • dropbox.com - 38.06%
  • godaddy.com - 10.98%
  • aws.amazon.com - 7.65%
  • cloud.google.com - 7.62%
  • crazydomains.com.au - 5.8%
  • siteground.com - 3.09%
  • azure.microsoft.com - 1.81%
  • wix.com - 1.79%
  • idrive.com - 1.36%
  • amazon.com.au - 1.12%
  • others - 20.72%

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Dropbox leads with 38.06% click share, followed by others at 20.72%. GoDaddy captures 10.98%, while AWS and Google Cloud hold 7.65% and 7.62%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cloud.google.com godaddy.com crazydomains.com.au global.ntt aws.amazon.com wix.com azure.microsoft.com idrive.com dropbox.com top10.com
2026/06/01 4.56% 8.98% 7.3% 1.4% 10.18% 4.84% 1.51% 5.73% 6.18% 3.52%
2026/06/02 6.28% 10.17% 8.43% 1.31% 7.21% 5.72% 6.07% 2.37% 5.88% 4.4%
2026/06/03 3.69% 9.6% 7.32% 1.93% 7.14% 5.16% 7.59% 3.18% 5.45% 2.94%
2026/06/04 6.71% 10.16% 8.06% 1.09% 6.29% 6.42% 4.26% 6.58% 4.66% 3.31%
2026/06/05 7.51% 9.95% 8.26% 2.31% 7.23% 6.68% 3.02% 5.28% 5.98% 3.86%
2026/06/06 5.54% 10.23% 8.89% 0.41% 8.89% 5.3% 4.6% 3.78% 6.7% 3.98%
2026/06/07 3.35% 9.84% 9.66% 0.89% 7.53% 6.57% 3.45% 5.08% 6.34% 2.84%
2026/06/08 5.79% 11.24% 9.28% 1.93% 7.66% 7.13% 5.55% 3.77% 4.7% 3.33%
2026/06/09 6.15% 11.53% 9.23% 1.21% 6.01% 6.81% 6.09% 5.31% 5.63% 3.71%
2026/06/10 4.32% 11.45% 11.12% 3.89% 5.73% 5.64% 1.54% 2.18% 5.48% 3%
2026/06/11 4.16% 9.51% 9.29% 0.51% 8.11% 7.53% 2.44% 3.53% 5.02% 3.57%
2026/06/12 7.79% 9.68% 9.17% 0.68% 6.52% 6.88% 2.43% 0.93% 6.08% 3.31%
2026/06/13 4.12% 10.09% 10% 1.18% 6.38% 4.95% 3.6% 3.1% 6.17% 2.97%
2026/06/14 5.4% 11.38% 10.26% 1.06% 7.02% 5.73% 3.31% 3.25% 5.84% 3.52%
2026/06/15 2.09% 5.52% 5.89% 1.21% 4.51% 4.94% 1.22% 12.22% 3.5% 2.67%
2026/06/16 6.13% 11.41% 10.5% 0.52% 7.06% 6.3% 2.87% 2.92% 3.98% 3.59%
2026/06/17 5.82% 9.22% 9.39% 0.47% 7.12% 4.95% 4.34% 4.22% 5.92% 2.76%
2026/06/18 5.52% 11.03% 10.47% 0.98% 7.2% 5.43% 6.3% 1.71% 4.82% 2.81%
2026/06/19 6.65% 10.39% 12.83% 1.34% 5.47% 5.63% 4.13% 0.88% 5.22% 3.63%
2026/06/20 5.82% 10.78% 10.85% 18.15% 3.52% 4.59% 2.31% 2.95% 8.8% 2.48%
2026/06/21 11.76% 7.73% 8.32% 7% 5.04% 4.05% 1.99% 1.75% 9.57% 2.08%
2026/06/22 5.77% 9.62% 9.36% 0.6% 4.35% 5.78% 2.39% 4.27% 7.39% 1.9%
2026/06/23 5.68% 8.58% 8.93% 7.29% 3.88% 4.92% 3.52% 3.25% 3.86% 1.9%
2026/06/24 4.2% 8.1% 6.8% 12.67% 3.03% 3.3% 2.72% 6.04% 3.46% 1.11%
2026/06/25 4.92% 8.9% 6.74% 3.81% 4.99% 3.8% 5.32% 4.27% 12.5% 1.68%
2026/06/26 7.34% 10.1% 8.84% 12.8% 4.98% 3.76% 2.41% 3.4% 3.37% 1.41%
2026/06/27 4.11% 8.15% 7.57% 10.45% 15.98% 3.48% 0.73% 11.03% 4.3% 1.71%
2026/06/28 4.56% 10% 8.78% 5.07% 4.62% 4.22% 0.55% 10.6% 4.46% 1.64%
2026/06/29 7.07% 7.56% 7.9% 4.61% 10.06% 3.52% 1.15% 4.79% 6.29% 1.95%
2026/06/30 15.8% 8.36% 6.71% 5.98% 4.77% 4.53% 4.37% 3.12% 2.88% 1.7%
  • cloud.google.com
  • godaddy.com
  • crazydomains.com.au
  • global.ntt
  • aws.amazon.com
  • wix.com
  • azure.microsoft.com
  • idrive.com
  • dropbox.com
  • top10.com

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In June 2026, cloud.google.com saw a dramatic rise, peaking at 15.80% on the 30th. godaddy.com maintained steady dominance, while crazydomains.com.au fluctuated. global.ntt spiked mid-month, and aws.amazon.com surged on the 27th. The month concluded with cloud.google.com leading.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 333
2026/06/02 325
2026/06/03 336
2026/06/04 333
2026/06/05 348
2026/06/06 324
2026/06/07 329
2026/06/08 340
2026/06/09 333
2026/06/10 315
2026/06/11 326
2026/06/12 327
2026/06/13 314
2026/06/14 315
2026/06/15 326
2026/06/16 309
2026/06/17 299
2026/06/18 298
2026/06/19 295
2026/06/20 294
2026/06/21 296
2026/06/22 303
2026/06/23 291
2026/06/24 297
2026/06/25 298
2026/06/26 294
2026/06/27 274
2026/06/28 277
2026/06/29 299
2026/06/30 295

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In June 2026, distinct advertisers fluctuated, peaking at 348 on June 5. A decline followed, ending at 295 on June 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cloud.google.com 6.64%
global.ntt 1.53%
ventraip.com.au 0.7%
proton.me 0.57%
crazydomains.com.au 0.54%
godaddy.com -0.56%
microsoft.com -0.59%
lenovo.com -0.77%
amazon.com.au -1.08%
dropbox.com -4.85%

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Cloud.google.com surged with a 6.64% increase, while dropbox.com plummeted by 4.85%. Global.ntt rose by 1.53%, contrasting amazon.com.au’s 1.08% decline.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dropbox.com cloud.google.com godaddy.com crazydomains.com.au ibm.com global.ntt aws.amazon.com azure.microsoft.com idrive.com wix.com
2026/06/01 18.32% 3.82% 7.11% 7.25% 0.9% 1.48% 6.11% 0.81% 5.58% 2.63%
2026/06/02 20.15% 3.73% 7.81% 7.34% 1.46% 1.04% 6.27% 2.78% 2.83% 2.42%
2026/06/03 16.91% 2.76% 6.93% 6.52% 0.87% 2.13% 5.86% 4.46% 3.62% 2.52%
2026/06/04 16.07% 4.11% 8.14% 7.93% 1.47% 0.93% 5.21% 3.09% 7.32% 3.66%
2026/06/05 18.58% 4.24% 7.66% 7.49% 0.27% 1.76% 6.15% 1.99% 5.95% 4.06%
2026/06/06 19.01% 3.53% 8.31% 7.64% 0.93% 0.36% 7.48% 2.27% 4.53% 2.88%
2026/06/07 18.49% 2.53% 7.79% 7.7% 1.99% 0.67% 6.14% 1.56% 5.45% 4.19%
2026/06/08 16.93% 3.35% 9.41% 8.43% 1.15% 1.53% 6.69% 2.28% 4.81% 4.13%
2026/06/09 18.84% 3.66% 9.28% 8.89% 0.3% 0.98% 5.12% 2.81% 6.29% 4.36%
2026/06/10 18.25% 2.53% 8.82% 9.72% 1.12% 3.06% 4.6% 0.78% 2.94% 2.86%
2026/06/11 16.85% 2.91% 8.36% 8.71% 0.82% 0.38% 6.5% 1.91% 4.29% 5.28%
2026/06/12 18.05% 3.99% 7.76% 8.11% 0.98% 0.52% 5.41% 1.09% 1.38% 4.12%
2026/06/13 17.14% 2.51% 8.85% 8.95% 1.41% 0.87% 5.21% 1.28% 2.91% 3%
2026/06/14 17.67% 3.13% 9.36% 8.9% 2.36% 0.8% 5.74% 1.52% 3.02% 3%
2026/06/15 10.84% 2.05% 4.44% 5.45% 10.67% 0.95% 4% 0.43% 12.25% 2.79%
2026/06/16 12.19% 3.79% 9.89% 9.84% 0.99% 0.46% 5.84% 1.17% 2.75% 3.72%
2026/06/17 15.29% 3.74% 6.38% 9.2% 1.71% 0.36% 6.05% 2.32% 4.05% 2.83%
2026/06/18 15.66% 6.54% 7.78% 7.8% 0.79% 0.79% 6.25% 4.65% 1.82% 2.75%
2026/06/19 14.89% 6.73% 7.3% 10.22% 0.35% 0.92% 4.42% 2.99% 0.9% 2.66%
2026/06/20 15.87% 5.43% 8.13% 8.23% 0.27% 14% 3.3% 1.88% 3.3% 2.57%
2026/06/21 15.19% 8.37% 6.63% 7.56% 2.94% 5.48% 4.78% 1.79% 2.06% 2.66%
2026/06/22 13.73% 5.45% 8.52% 8.53% 1.77% 0.49% 3.75% 1.6% 4.35% 3.19%
2026/06/23 13.44% 5.95% 7.28% 7.84% 1.89% 6.61% 3.49% 1.64% 3.65% 2.92%
2026/06/24 12.82% 5.08% 7.93% 7.47% 3.17% 12.08% 2.98% 1.19% 6.86% 2.97%
2026/06/25 18.63% 5.78% 7.54% 6.88% 1.55% 3.5% 4.35% 2.69% 5.27% 2.71%
2026/06/26 12.49% 6.28% 8.74% 8.4% 2.09% 11.75% 4.72% 1.06% 3.71% 2.78%
2026/06/27 12.71% 5.48% 6.82% 6.63% 0.3% 7.72% 10.78% 0.43% 10.25% 2.36%
2026/06/28 13.29% 5.72% 8.14% 7.35% 5.64% 3.77% 4.01% 0.41% 9.69% 2.4%
2026/06/29 15.18% 6.53% 6.58% 6.57% 2.6% 4.03% 9.25% 1.16% 5.26% 3.35%
2026/06/30 11.62% 10.23% 8.1% 7.37% 5.51% 4.95% 4.61% 4.11% 3.61% 2.8%
  • dropbox.com
  • cloud.google.com
  • godaddy.com
  • crazydomains.com.au
  • ibm.com
  • global.ntt
  • aws.amazon.com
  • azure.microsoft.com
  • idrive.com
  • wix.com

Copyright © Adthena. All rights reserved.

In June 2026, Dropbox’s impression share fluctuated, peaking early and dipping mid-month. Cloud Google saw a steady rise, ending strong. GoDaddy and CrazyDomains showed consistent performance, while IBM and NTT had sporadic spikes. AWS and Azure experienced varied trends, with iDrive and Wix maintaining moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing - Last month
  1. 1
    Google Cloud: AI and Cloud Computing Services https://cloud.google.com

    Meet your business challenges head on with AI and cloud computing services from Google, including security, data management, and hybrid & multi-cloud

  2. 2
    Dropbox https://www.dropbox.com

    All Your Files In One Place — Dropbox is your essential tool to secure, organise, and share all of your content. One secure place...

  3. 3
    NTT DATA Cloud Services - Modern Cloud Solutions https://services.global.ntt › cloud › services

    NTT DATA drives cost optimization, end-to-end management and compliance at global scale.

  4. 4
    IDrive® Backup - Cloud Backup - PCMag Editor Choice 2017-24 https://www.idrive.com

    Cloud Backup and Storage solutions for home and business

  5. 5
    Data Cloud Services Experts https://go.rackspace.com › data-discovery › for-enterprise

    Smarter AI with Better Data — Get AI-ready with your data for smarter and cost-efficient decisions. Contact us to start. Turn...

Copyright © Adthena. All rights reserved.

In the competitive realm of cloud computing, Google Cloud leads with AI-driven solutions, emphasizing security and hybrid capabilities. Dropbox simplifies file management, while NTT DATA focuses on cost optimization and compliance. IDrive® offers award-winning backup solutions, and Rackspace promotes smarter AI through data readiness.

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