Why is the AUS Software & Technology Cloud Computing May 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Cloud Computing May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology Cloud Computing May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology Cloud Computing May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology Cloud Computing May 2026 Report?

The AUS Software & Technology Cloud Computing May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Cloud Computing May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology Cloud Computing May 2026 Report for?

The AUS Software & Technology Cloud Computing May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology Cloud Computing - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Cloud Computing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	21.9343721962
	78.0656278038

21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	15
	85

15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	5%
Navigational	32%
Seasonal	0%
Local	0%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
dropbox.com	42.05
godaddy.com	9.81
aws.amazon.com	7.13
crazydomains.com.au	6.4
siteground.com	3.55
cloud.google.com	2.86
twilio.com	2.42
azure.microsoft.com	1.95
wix.com	1.36
idrive.com	1.33
others	21.14

dropbox.com - 42.05%
godaddy.com - 9.81%
aws.amazon.com - 7.13%
crazydomains.com.au - 6.4%
siteground.com - 3.55%
cloud.google.com - 2.86%
twilio.com - 2.42%
azure.microsoft.com - 1.95%
wix.com - 1.36%
idrive.com - 1.33%
others - 21.14%

Dropbox.com leads with 42.05% click share, followed by others at 21.14%. GoDaddy.com holds 9.81%, while AWS trails at 7.13%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	aws.amazon.com	godaddy.com	dropbox.com	crazydomains.com.au	cloud.google.com	wix.com	idrive.com	top10.com	global.ntt	interactive.com.au
2026/05/01	1.74%	8.41%	7.18%	11.86%	5.68%	6.72%	1.18%	3.56%	2.74%	0.64%
2026/05/02	2.48%	7.43%	5.12%	9.73%	2.21%	5.58%	8.28%	3.72%	3.59%	8.74%
2026/05/03	2.66%	5.92%	6.49%	9.33%	4.6%	4.54%	7.24%	3.44%	3.68%	7.25%
2026/05/04	3.34%	6.46%	6.47%	6.22%	2.04%	4.66%	6.86%	3.08%	3.96%	3.76%
2026/05/05	1.37%	6.59%	9.23%	6.41%	4.63%	4.1%	8.91%	2.68%	3.65%	4.39%
2026/05/06	4.3%	7.46%	9.85%	7.25%	3.68%	4.32%	6.78%	3.29%	1.91%	4.47%
2026/05/07	8.38%	8.98%	6.88%	7.16%	1.5%	6.05%	4.02%	5.04%	1.51%	0.68%
2026/05/08	7.4%	8.38%	8.36%	7.38%	3.27%	4.14%	4.68%	2.91%	1.65%	2.04%
2026/05/09	10.03%	6.36%	14.03%	6.27%	4.28%	2.47%	5.1%	2.67%	5.21%	5.27%
2026/05/10	9.49%	5.45%	16.01%	6.05%	4.1%	1.68%	7.29%	2.6%	3.7%	2.38%
2026/05/11	8.87%	6.69%	11.16%	4.49%	4.39%	2.82%	7.9%	2.41%	2.48%	10.71%
2026/05/12	7.8%	5.53%	9.06%	5.64%	2.37%	3.62%	2.7%	2.46%	2.65%	6.25%
2026/05/13	5.66%	6.33%	12.38%	4.8%	1.97%	2.79%	7.17%	1.99%	5.57%	4.73%
2026/05/14	5.09%	7.38%	14.78%	5.21%	4.61%	2.73%	3.2%	2.59%	4.55%	5.7%
2026/05/15	14.86%	5.49%	7.42%	4.77%	3.32%	3.12%	5.42%	2.68%	6.55%	0.78%
2026/05/16	18.08%	8.27%	7.61%	7.89%	3.07%	3.73%	3.28%	2.91%	1.42%	1.84%
2026/05/17	11.19%	4.98%	11.55%	5.53%	3.45%	2.95%	6.11%	2.37%	3.92%	7.97%
2026/05/18	10.39%	7.07%	11.93%	6.35%	3.2%	2.91%	7.51%	3.16%	1.7%	0.13%
2026/05/19	9.14%	9.36%	7.97%	8.16%	3.76%	2.67%	2.13%	3.47%	0.76%	3.44%
2026/05/20	10.55%	13.09%	5.82%	9.66%	3.06%	4.51%	0.84%	3.84%	1.19%	0.94%
2026/05/21	7.46%	9.44%	7.29%	7.53%	4.79%	3.54%	3.22%	3.97%	0.88%	2.25%
2026/05/22	7.61%	9.48%	7.48%	7.39%	3.87%	5.77%	2.44%	4.07%	2.35%	1.46%
2026/05/23	8.19%	9.25%	7.79%	8.28%	4.53%	4.48%	3.12%	3.02%	0.95%	2.58%
2026/05/24	7.23%	8.63%	8.55%	8.22%	6.06%	5.03%	2.71%	2.64%	1.95%	3.73%
2026/05/25	8.05%	8.8%	7.06%	6.54%	6.25%	3.54%	2.87%	3.24%	1.97%	1.48%
2026/05/26	6%	9.75%	6.17%	5.83%	4.61%	5.41%	2.39%	3.15%	2.97%	1.39%
2026/05/27	8.16%	8.54%	6.09%	5.9%	3.14%	4.91%	3.19%	2.6%	1.52%	2.93%
2026/05/28	8.53%	10.32%	7.18%	6.55%	3.55%	4.28%	3.75%	2.38%	1.16%	3.22%
2026/05/29	9.35%	9.73%	8.62%	6.83%	2.22%	3.84%	4.69%	2.69%	1.86%	1.15%
2026/05/30	11.03%	9.46%	8.03%	6.75%	2.73%	2.83%	4.8%	2.43%	1.99%	2.59%
2026/05/31	10.32%	8.35%	8.34%	7.07%	5.28%	4.28%	3.95%	2.97%	1.98%	0.02%

aws.amazon.com
godaddy.com
dropbox.com
crazydomains.com.au
cloud.google.com
wix.com
idrive.com
top10.com
global.ntt
interactive.com.au

In May 2026, AWS saw a significant rise in PPC spend, peaking mid-month. GoDaddy maintained steady growth, while Dropbox experienced fluctuations. CrazyDomains and Cloud Google showed moderate activity. Wix and iDrive had varied trends. Global NTT and Interactive had lower spend, ending the month with minimal changes.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	289
2026/05/02	284
2026/05/03	276
2026/05/04	284
2026/05/05	274
2026/05/06	292
2026/05/07	282
2026/05/08	300
2026/05/09	270
2026/05/10	293
2026/05/11	305
2026/05/12	314
2026/05/13	300
2026/05/14	287
2026/05/15	292
2026/05/16	298
2026/05/17	286
2026/05/18	301
2026/05/19	277
2026/05/20	280
2026/05/21	291
2026/05/22	296
2026/05/23	282
2026/05/24	288
2026/05/25	304
2026/05/26	331
2026/05/27	336
2026/05/28	320
2026/05/29	318
2026/05/30	309
2026/05/31	331

May saw a dynamic shift in advertisers, starting at 289 and peaking at 336. The month concluded with a strong presence of 331 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
godaddy.com	1.63%
twilio.com	0.87%
dropbox.com	0.69%
winandoffice.com	0.65%
cloud.google.com	0.59%
idrive.com	-0.58%
global.ntt	-0.69%
interactive.com.au	-0.99%
microsoft.com	-1.21%
lenovo.com	-1.32%

In the past month, GoDaddy surged with a 1.63% click share increase, while Lenovo faced a decline of 1.32%.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	dropbox.com	crazydomains.com.au	aws.amazon.com	godaddy.com	idrive.com	cloud.google.com	global.ntt	wix.com	azure.microsoft.com	interactive.com.au
2026/05/01	18.83%	10.46%	1.27%	8.99%	1.59%	6.09%	3.33%	2.84%	4.65%	0.4%
2026/05/02	17.79%	9.55%	1.75%	8.72%	7.09%	1.7%	3.45%	3.22%	2.62%	5.93%
2026/05/03	16.73%	9.23%	2.07%	5.9%	6.15%	2.71%	4.24%	2.3%	3.79%	6.08%
2026/05/04	16.07%	7.42%	2.48%	7.03%	5.52%	1.08%	4.43%	2.03%	5.59%	3.06%
2026/05/05	18.06%	7.92%	1.42%	7.81%	7.71%	2.71%	4.06%	1.71%	1.99%	2.99%
2026/05/06	20.04%	7.77%	3.16%	7%	5.94%	2.05%	2.57%	2.72%	1.02%	3.97%
2026/05/07	20.27%	8.74%	5.35%	9.8%	3.98%	0.82%	1.97%	2.1%	1.17%	0.24%
2026/05/08	18.23%	7.84%	4.49%	7.91%	3.57%	2.8%	2.4%	2.04%	4.1%	1.18%
2026/05/09	20.1%	6.4%	6.66%	6.83%	4.35%	2.4%	4.43%	1.3%	0.42%	5.33%
2026/05/10	20.56%	5.93%	6.81%	5.55%	6.88%	2.42%	3.64%	1.14%	0.81%	2.35%
2026/05/11	17.54%	5.93%	6.39%	7.07%	6.95%	2.56%	2.42%	2.19%	0.66%	8.78%
2026/05/12	16.94%	6.38%	5.04%	5.27%	3.04%	1.22%	2.45%	2.37%	1.35%	4.7%
2026/05/13	17.87%	5.46%	4.14%	5.99%	6.3%	1.07%	5.15%	1.41%	1.35%	3.95%
2026/05/14	19.48%	6.13%	3.42%	6.33%	3.23%	2.71%	4.34%	1.9%	1.05%	4.71%
2026/05/15	14.66%	5.44%	10.11%	5.65%	4.77%	1.95%	6.31%	1.44%	0.66%	0.77%
2026/05/16	15.81%	7.55%	11.23%	6.71%	3.04%	1.46%	2.16%	2.35%	1.01%	1.46%
2026/05/17	16.92%	6.64%	8.5%	4.82%	5.1%	2.07%	4.17%	1.68%	0.88%	6.7%
2026/05/18	16.39%	7.88%	8.16%	5.71%	6.28%	1.88%	2.16%	1.44%	0.99%	0.06%
2026/05/19	15.61%	10.4%	6.58%	9.42%	1.84%	1.95%	1.15%	2.21%	0.91%	2.6%
2026/05/20	18.29%	10.2%	7.86%	11.19%	0.83%	1.43%	1.66%	2.28%	1.92%	0.56%
2026/05/21	16.78%	8.92%	5.72%	8.24%	3.15%	3.19%	1.56%	1.8%	2.21%	1.58%
2026/05/22	18.42%	8.26%	5.6%	7.62%	2.36%	2.71%	2.98%	3.84%	2.86%	1.05%
2026/05/23	18.81%	7.75%	5.84%	8.13%	2.93%	3.1%	1.27%	2.65%	3.84%	2%
2026/05/24	20.55%	8.57%	5.93%	7.63%	3.17%	3.6%	2.58%	3.13%	0.65%	2.57%
2026/05/25	18.17%	6.48%	5.78%	6.55%	2.69%	4.03%	2.63%	1.51%	3.72%	1.02%
2026/05/26	19.79%	5.87%	4.05%	7.46%	3.06%	3.17%	3.67%	3.57%	3.65%	0.85%
2026/05/27	18.23%	6.08%	5.48%	6.54%	3.69%	2.52%	2.42%	2.39%	4.48%	2%
2026/05/28	20.26%	7.11%	5.4%	7.47%	4.82%	2.51%	1.68%	2%	3.15%	2.23%
2026/05/29	21.1%	6.68%	5.66%	7.39%	5.6%	1.82%	2.23%	1.87%	1.62%	0.63%
2026/05/30	22.1%	6.42%	6.06%	6.8%	4.71%	1.99%	2.47%	1.79%	1.45%	1.66%
2026/05/31	21.29%	6.76%	6.29%	6.19%	4.87%	3.26%	2.06%	1.79%	0.8%	0.01%

dropbox.com
crazydomains.com.au
aws.amazon.com
godaddy.com
idrive.com
cloud.google.com
global.ntt
wix.com
azure.microsoft.com
interactive.com.au

In May 2026, Dropbox’s impression share fluctuated, peaking at 22.10% on May 30. CrazyDomains saw a decline, ending at 6.76%. AWS rose mid-month, finishing at 6.29%. GoDaddy’s share varied, closing at 6.19%. iDrive’s share was inconsistent, ending at 4.87%. Cloud Google’s share was volatile, closing at 3.26%. Global NTT’s share decreased, ending at 2.06%. Wix’s share remained low, finishing at 1.79%. Azure’s share dropped, closing at 0.80%. Interactive’s share fluctuated, ending at 0.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing - Last month

1
Crazy Domains® Domain Names https://www.crazydomains.com.au
Save Big on Domain Names — Fast Domain Registration. Get Online Quickly. Trusted & Secure Domain Services. Shop Now
2
Dropbox https://www.dropbox.com › -- › --
All Your Files In One Place — Dropbox is your essential tool to secure, organise, and share all of your content. Over 500,000...
3
NTT DATA Cloud Services | Cloud Services Leader https://services.global.ntt › cloud › services
NTT DATA drives cost optimization, end-to-end management and compliance at global scale.
4
IDrive® - Cloud Storage | PCMag Editor Choice 2017-2024 https://www.idrive.com
Budget friendly backup for your devices, especially iPhone and Android
5
Cloud Backup Services - Reliable & Attentive Service https://www.interactive.com.au
Cloud migration doesn't have to be hard. We make it simple, stress-free and cost-effective

In the competitive realm of Google PPC, Crazy Domains entices with swift, secure domain registration. Dropbox emphasizes seamless file organization for over 500,000 users. NTT DATA showcases global cloud service leadership. IDrive offers budget-friendly device backups, while Interactive simplifies cloud migration.

Frequently Asked Questions

Why is the AUS Software & Technology Cloud Computing May 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Cloud Computing May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Cloud Computing May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Cloud Computing May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Cloud Computing May 2026 Report?

The AUS Software & Technology Cloud Computing May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Cloud Computing May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Cloud Computing May 2026 Report for?

The AUS Software & Technology Cloud Computing May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Cloud Computing - PPC Market Share Analysis May 2026