AUS Software & Technology IT Consulting - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
godaddy.com	10.07
crazydomains.com.au	6.72
docusign.com	5.64
amazon.com.au	5.24
wix.com	4.51
squareup.com	3.74
jw.com.au	3.66
webcentral.au	2.77
clickup.com	2.16
monday.com	2.09
others	53.4

In the PPC landscape, ‘others’ dominate with 53.4% click share, while GoDaddy leads individual advertisers at 10.07%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	godaddy.com	crazydomains.com.au	wix.com	webcentral.au	top10.com	squareup.com	monday.com	hubspot.com	xero.com	odoo.com
2025/05/01	7.95%	6.93%	5.69%	4.43%	3.97%	4.27%	3.96%	2.36%	2.39%	1.83%
2025/05/02	7.89%	7.42%	6.89%	4.94%	3.63%	4.69%	3.88%	2.87%	2.28%	1.41%
2025/05/03	8.33%	8.07%	6.06%	5.31%	3.86%	5.75%	2.54%	3.02%	2.33%	1.56%
2025/05/04	7.78%	8.3%	6.77%	5.64%	3.96%	4.6%	2.57%	3.27%	2.12%	1.43%
2025/05/05	8.11%	8.43%	7.55%	4.98%	3.84%	5.16%	3.18%	2.53%	1.98%	1.11%
2025/05/06	7.25%	8.66%	7.26%	4.72%	4.02%	5.23%	3.27%	2.33%	2.02%	1.25%
2025/05/07	8.51%	9.44%	6.04%	4.26%	4.08%	5.15%	3.62%	1.7%	2.38%	2.05%
2025/05/08	7.42%	8.2%	6.35%	4.63%	3.95%	4.44%	3.64%	1.52%	2.34%	1.56%
2025/05/09	8.72%	7.62%	7.19%	4.73%	3.89%	4.36%	3.82%	2.21%	2.47%	1.27%
2025/05/10	8.95%	6.99%	6.44%	5.12%	3.62%	6.42%	3.62%	3.02%	1.96%	1.43%
2025/05/11	8.97%	7.62%	7.91%	5.16%	4%	4.09%	2.88%	2.97%	2.23%	1.76%
2025/05/12	9.57%	8.07%	8.72%	4.68%	4.18%	4.07%	3.28%	1.63%	2.41%	1.26%
2025/05/13	9.06%	7.58%	7.21%	4.65%	3.64%	4.89%	3.11%	0.95%	2.26%	2.41%
2025/05/14	8.45%	8.03%	8.16%	4.49%	3.74%	3.72%	3.52%	0.97%	2.42%	2.78%
2025/05/15	8.34%	7.67%	7.33%	4.51%	3.59%	4.92%	3.49%	2.37%	2.15%	2.5%
2025/05/16	8.35%	8.22%	7.16%	4.79%	3.82%	4.57%	3.49%	1.67%	1.78%	2.13%
2025/05/17	9.92%	8.04%	8.07%	5.94%	4.12%	4.77%	3.4%	2.51%	1.27%	2%
2025/05/18	8.48%	7.65%	8.06%	5.05%	3.7%	3.82%	3.26%	3.03%	1.41%	2.36%
2025/05/19	9.17%	8.57%	8.37%	4.68%	4.19%	4.23%	3.24%	1.79%	1.42%	2.07%
2025/05/20	9.84%	8.58%	8.29%	4.61%	4.68%	3.97%	3.49%	1.19%	1.59%	2.4%
2025/05/21	9.59%	8.35%	8.11%	4.09%	4.74%	4.12%	3.44%	1.36%	1.71%	2.47%
2025/05/22	9.11%	8.11%	7.57%	5.37%	4.79%	3.72%	3.56%	1.64%	1.69%	2.43%
2025/05/23	8.99%	8.07%	7.43%	5.34%	4.69%	4.13%	3.48%	1.13%	2.27%	2.26%
2025/05/24	8.39%	7.4%	6.71%	5.09%	4.56%	3.58%	3.63%	2.17%	2.48%	2.44%
2025/05/25	7.79%	6.72%	6.93%	4.8%	3.73%	4.02%	3.98%	3.82%	2.55%	2.66%
2025/05/26	9.59%	8.74%	8.06%	5.1%	4.72%	3.37%	3.55%	1.47%	2.92%	2.1%
2025/05/27	8.73%	7.67%	7.23%	4.66%	4.66%	3.38%	3.54%	0.91%	3.23%	2.23%
2025/05/28	9.49%	8.8%	8.11%	5.27%	4.16%	3.07%	3.45%	0.92%	2.73%	2.42%
2025/05/29	9.8%	8.57%	6.35%	5.04%	4.12%	4.2%	3.94%	1.21%	2.17%	2.26%
2025/05/30	9.88%	8.72%	6.15%	5.16%	4.61%	4.1%	3.89%	2.04%	1.92%	1.69%
2025/05/31	10.12%	7.99%	7.74%	5.5%	4.86%	3.7%	3.39%	3.17%	2.39%	2.07%

In May 2025, GoDaddy’s PPC spend share surged, peaking at 10.12% on the 31st. CrazyDomains and Wix showed fluctuations, while Webcentral and Top10 saw steady growth. Squareup and Monday.com experienced declines, with HubSpot and Xero showing mixed trends. Odoo’s share rose steadily, ending at 2.07%.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	1002
2025/05/02	1023
2025/05/03	1020
2025/05/04	1038
2025/05/05	1068
2025/05/06	1072
2025/05/07	1087
2025/05/08	1116
2025/05/09	1112
2025/05/10	1079
2025/05/11	1118
2025/05/12	1141
2025/05/13	1129
2025/05/14	1137
2025/05/15	1162
2025/05/16	1140
2025/05/17	1129
2025/05/18	1156
2025/05/19	1166
2025/05/20	1132
2025/05/21	1129
2025/05/22	1155
2025/05/23	1113
2025/05/24	1093
2025/05/25	1096
2025/05/26	1093
2025/05/27	1091
2025/05/28	1078
2025/05/29	1081
2025/05/30	1046
2025/05/31	1042

In May 2025, distinct advertisers on Google SERP began at 1,002, peaked at 1,166 mid-month, and concluded at 1,042.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
qr-code-generator.com	0.88%
microsoft.com	0.43%
servicenow.com	0.31%
clickup.com	0.3%
top10.com	0.26%
signnow.com	-0.25%
pandadoc.com	-0.26%
salesforce.com	-0.33%
top5-websitebuilders.com	-0.42%
squareup.com	-0.64%

Squareup.com saw the largest decline in click share, dropping by 0.64, while qr-code-generator.com experienced the most significant increase, rising by 0.88.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	godaddy.com	wix.com	crazydomains.com.au	webcentral.au	amazon.com.au	top10.com	pdffiller.com	monday.com	docusign.com	squareup.com
2025/05/01	5.37%	3.62%	5.08%	3.93%	9.23%	3.28%	3.16%	2.91%	2.61%	2.37%
2025/05/02	5.28%	4.52%	5.36%	4.34%	6.95%	2.93%	3.17%	2.58%	2.63%	2.63%
2025/05/03	6.08%	4.38%	5.67%	4.64%	5.62%	2.99%	2.57%	2.05%	2.58%	3.07%
2025/05/04	5.12%	4.75%	5.38%	4.7%	8.6%	3.14%	2.21%	1.91%	2.48%	2.39%
2025/05/05	5.99%	5.39%	5.74%	4.31%	7.55%	3.16%	2.34%	2.52%	2.59%	2.71%
2025/05/06	5.3%	5.2%	5.93%	4.05%	9.06%	3.22%	2.76%	2.45%	2.35%	2.8%
2025/05/07	6.15%	4.41%	6.46%	3.83%	7.67%	3.23%	2.5%	2.74%	2.4%	2.73%
2025/05/08	5.08%	4.49%	5.47%	4.04%	8.78%	3.15%	2.67%	2.59%	1.77%	2.25%
2025/05/09	5.91%	5.06%	5.28%	4.11%	6.35%	3.18%	2.91%	2.86%	2.17%	2.37%
2025/05/10	6.18%	4.71%	4.85%	4.68%	8.09%	2.9%	2.5%	2.81%	2.4%	3.17%
2025/05/11	6.1%	5.78%	5.18%	4.61%	5.28%	3.29%	2.32%	2.34%	2.13%	2.14%
2025/05/12	6.57%	6.49%	5.65%	4.09%	6.11%	3.46%	2.58%	2.56%	2.36%	2.14%
2025/05/13	6.33%	5.31%	5.35%	4.03%	4.9%	2.96%	2.87%	2.37%	2.41%	2.64%
2025/05/14	5.99%	6.2%	5.62%	3.99%	3.91%	3.13%	2.84%	2.73%	2.43%	2.02%
2025/05/15	5.91%	5.48%	5.33%	3.96%	6.86%	2.96%	2.26%	2.8%	2.35%	2.6%
2025/05/16	5.88%	5.32%	5.83%	4.22%	6.2%	3.14%	2.51%	2.82%	2.5%	2.49%
2025/05/17	6.91%	6.19%	5.55%	5.33%	5.6%	3.4%	2.54%	2.85%	2.58%	2.53%
2025/05/18	5.91%	6.32%	5.35%	4.38%	5.82%	3.12%	2.4%	2.55%	2.16%	2.02%
2025/05/19	6.23%	6.59%	5.96%	4.02%	5.66%	3.52%	2.41%	2.51%	2.2%	2.19%
2025/05/20	6.47%	6.07%	5.82%	4.02%	7.58%	3.65%	2.64%	2.7%	2.04%	1.98%
2025/05/21	6.71%	6.06%	5.64%	3.47%	6.26%	3.99%	2.82%	2.7%	2.32%	2.27%
2025/05/22	6.35%	5.83%	5.62%	4.85%	5.11%	3.95%	2.77%	2.89%	2.37%	2.01%
2025/05/23	6.15%	5.45%	5.46%	4.59%	7.76%	3.83%	2.4%	2.68%	1.68%	2.3%
2025/05/24	5.78%	5%	5.1%	4.52%	6.88%	3.68%	2.28%	2.82%	2.4%	2.01%
2025/05/25	5.07%	4.96%	4.62%	4.1%	8.86%	2.96%	2.12%	3.03%	2.14%	2.25%
2025/05/26	6.47%	6.06%	5.96%	4.6%	6.79%	3.87%	2.52%	2.93%	2.09%	1.89%
2025/05/27	5.96%	5.05%	5.31%	4.02%	6.19%	3.79%	2.82%	2.71%	2.36%	1.87%
2025/05/28	6.67%	6.05%	6.2%	4.7%	6.13%	3.39%	2.75%	2.86%	2.32%	1.75%
2025/05/29	6.75%	4.73%	5.95%	4.55%	7.22%	3.38%	2.31%	3.05%	2.08%	2.36%
2025/05/30	6.64%	4.48%	5.85%	4.47%	6.72%	3.67%	2.28%	2.92%	1.63%	2.14%
2025/05/31	7.14%	5.89%	5.81%	4.97%	4.56%	4.06%	2.95%	2.76%	2.23%	2.09%

In May 2025, GoDaddy’s impression share fluctuated, peaking at 7.14% on the 31st. Wix saw a rise mid-month, ending at 5.89%. CrazyDomains remained steady, while Amazon’s share varied, closing at 4.56%. Webcentral and Top10 showed minor changes, with Top10 ending at 4.06%. PDFfiller and Monday.com had slight increases, while DocuSign and Squareup experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Crazy Domains® Australia https://www.crazydomains.com.au
Grab a .AU Domain for Less — Fast Domain Registration. Get Online Quickly. Trusted & Secure Domain Services. Shop Now
2
Free Online e-Signature https://www.docusign.com
Agreements, Fast + Easy — Docusign Works with All the Apps and Devices You Already Use. Sign Anywhere in the World.
3
GoDaddy™ - Official Site https://www.godaddy.com
Domains, Websites, & More — Domains, Websites, Email, Hosting, Security & More. Everything You Need To Succeed Online.
4
Free PDF Invoice template - Easy and free invoices https://www.invoicehome.com
Choose from a wide variety of creative templates, add your logo, & send by email. With...
5
Buy a Domain Name Australia https://www.webcentral.au
Buy Your Domain Name — Register your domain in Australia with Webcentral for a quick, hassle-free process. Go ahead and secure your domain here.

In the competitive world of PPC, Crazy Domains and Webcentral captivate with their focus on affordable, secure domain registration. Meanwhile, DocuSign and Invoice Home emphasize seamless digital solutions, highlighting ease and accessibility. GoDaddy stands out by offering a comprehensive suite for online success.

Frequently Asked Questions

Why is the AUS Software & Technology IT Consulting May 2025 Report useful and how should I use it?

Why is the AUS Software & Technology IT Consulting May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology IT Consulting May 2025 Report
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How often is the data updated?

Data within the AUS Software & Technology IT Consulting May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology IT Consulting May 2025 Report?

The AUS Software & Technology IT Consulting May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology IT Consulting May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology IT Consulting May 2025 Report for?

The AUS Software & Technology IT Consulting May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Software & Technology IT Consulting - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Competitor Count for AUS Software & Technology IT Consulting

Market Loss & Market Gains for AUS Software & Technology IT Consulting

AUS Software & Technology IT Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Frequently Asked Questions

Why is the AUS Software & Technology IT Consulting May 2025 Report useful and how should I use it?

Why is the AUS Software & Technology IT Consulting May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Software & Technology IT Consulting May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Software & Technology IT Consulting May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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