Why is the AUS Software & Technology IT Consulting February 2026 Report useful and how should I use it?

Why is the AUS Software & Technology IT Consulting February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology IT Consulting February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology IT Consulting February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology IT Consulting February 2026 Report?

The AUS Software & Technology IT Consulting February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology IT Consulting February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology IT Consulting February 2026 Report for?

The AUS Software & Technology IT Consulting February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology IT Consulting - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology IT Consulting AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.0323169048
	86.9676830952

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	29
	71

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	8%
Navigational	17%
Seasonal	0%
Local	0%
Problem Solving	20%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
godaddy.com	14.58
crazydomains.com.au	8.47
docusign.com	6.43
amazon.com.au	5.82
wix.com	4.79
officeworks.com.au	2.6
jw.com.au	2.28
clickup.com	2.19
squareup.com	2.1
top10.com	2.02
others	48.72

godaddy.com - 14.58%
crazydomains.com.au - 8.47%
docusign.com - 6.43%
amazon.com.au - 5.82%
wix.com - 4.79%
officeworks.com.au - 2.6%
jw.com.au - 2.28%
clickup.com - 2.19%
squareup.com - 2.1%
top10.com - 2.02%
others - 48.72%

In the PPC landscape, GoDaddy leads with 14.58% click share, followed by CrazyDomains at 8.47%. Others dominate with 48.72%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	godaddy.com	crazydomains.com.au	wix.com	top10.com	docusign.com	webador.com.au	shopify.com	monday.com	cybernews.com	squareup.com
2026/02/01	12.17%	10.73%	9.17%	5.72%	2.02%	2.86%	2.46%	2.53%	1.69%	2.92%
2026/02/02	10.55%	9.01%	8.09%	5.49%	3.33%	2.73%	2.66%	3.46%	2.06%	2.53%
2026/02/03	10.62%	8.19%	11.84%	6.26%	2.5%	3.04%	2.93%	3.35%	1.91%	2.81%
2026/02/04	11.94%	7.88%	9.39%	5.92%	2.03%	3.36%	2.52%	3.55%	2.69%	2.23%
2026/02/05	11.72%	9.18%	8.39%	5.09%	1.98%	2.58%	1.86%	3.18%	2.4%	1.58%
2026/02/06	11.01%	9.14%	8.32%	6.05%	2.47%	2.56%	1.85%	3.92%	2.03%	2.12%
2026/02/07	10.97%	10.77%	10.4%	5.41%	3.37%	2.14%	1.76%	3.56%	1.95%	1.97%
2026/02/08	10.15%	11.57%	9.07%	4.76%	3.41%	2.65%	2.02%	3.13%	2.61%	2.3%
2026/02/09	11.27%	9.92%	10.02%	5.6%	1.54%	2.44%	2.26%	3.53%	3.35%	1.85%
2026/02/10	11.82%	10.09%	10.21%	5.1%	2.34%	2.19%	2.07%	3.55%	3.27%	2.09%
2026/02/11	11.24%	9.41%	11.69%	5.21%	2.1%	2.09%	2.05%	3.29%	2.15%	1.59%
2026/02/12	10.42%	10.29%	10.1%	5.67%	3.06%	2.39%	2.99%	2.43%	2.23%	1.65%
2026/02/13	11%	9.12%	8.32%	6.05%	2.46%	2.56%	1.85%	3.91%	2.03%	2.12%
2026/02/14	10.93%	10.72%	10.36%	5.38%	3.36%	2.14%	1.75%	3.54%	1.95%	1.96%
2026/02/15	10.12%	11.55%	9.05%	4.75%	3.4%	2.64%	2.02%	3.12%	2.6%	2.29%
2026/02/16	11.24%	9.89%	9.99%	5.59%	1.53%	2.44%	2.26%	3.52%	3.34%	1.84%
2026/02/17	11.01%	10.16%	12.97%	5.33%	2.65%	3.6%	4.83%	1.68%	2.19%	1.2%
2026/02/18	12.67%	11.69%	9.39%	3.74%	3.09%	3.22%	3.65%	1.27%	2.43%	2.09%
2026/02/19	11.82%	9.62%	8.11%	4.71%	3.04%	3.52%	3.32%	1.85%	2.56%	2.01%
2026/02/20	11.4%	11.08%	8.07%	4.4%	3.62%	3.85%	4.1%	1.98%	2.73%	1.05%
2026/02/21	10.91%	12.53%	8.33%	4.11%	5.14%	3.56%	2.82%	2.63%	2.49%	1.97%
2026/02/22	12.08%	12.62%	8.66%	4.18%	4.93%	3.13%	2.6%	2.58%	2.46%	1.68%
2026/02/23	13.53%	11.19%	8.14%	3.83%	4.08%	3.49%	2.74%	3.19%	1.79%	1.65%
2026/02/24	12.23%	9.58%	8.97%	4.68%	2.23%	3.9%	3.67%	2.6%	1.78%	1.63%
2026/02/25	13.3%	8.28%	9.11%	5.14%	1.82%	3.13%	3.16%	3.23%	1.06%	1.79%
2026/02/26	13.73%	10.08%	8.76%	5.09%	3.05%	2.69%	3.62%	2.41%	1.31%	1.41%
2026/02/27	13.97%	10.23%	9.11%	4.62%	4.67%	2.23%	2.77%	3.17%	1.62%	1.79%
2026/02/28	12.26%	11.39%	7.94%	4.64%	3.66%	3.16%	2.54%	2.44%	2.16%	1.6%

godaddy.com
crazydomains.com.au
wix.com
top10.com
docusign.com
webador.com.au
shopify.com
monday.com
cybernews.com
squareup.com

In February 2026, GoDaddy’s PPC spend share fluctuated, peaking at 13.97% on the 27th. CrazyDomains saw a rise mid-month, while Wix’s share dipped. Top10 and DocuSign experienced varied trends, with Shopify and Monday.com showing notable spikes. Cybernews and Squareup had lower, stable shares.

Market Exposure

Competitor Count for AUS Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	767
2026/02/02	791
2026/02/03	784
2026/02/04	776
2026/02/05	759
2026/02/06	772
2026/02/07	763
2026/02/08	770
2026/02/09	788
2026/02/10	757
2026/02/11	754
2026/02/12	746
2026/02/13	772
2026/02/14	763
2026/02/15	770
2026/02/16	788
2026/02/17	690
2026/02/18	676
2026/02/19	714
2026/02/20	696
2026/02/21	681
2026/02/22	662
2026/02/23	700
2026/02/24	707
2026/02/25	699
2026/02/26	694
2026/02/27	681
2026/02/28	649

In February 2026, distinct advertisers on Google SERP began at 767, peaked at 791, then gradually declined, ending at 649.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
docusign.com	1.1%
crazydomains.com.au	0.77%
teamviewer.com	0.76%
clickup.com	0.59%
godaddy.com	0.56%
microsoft.com	-0.41%
top10.com	-0.47%
wix.com	-0.52%
squareup.com	-0.58%
amazon.com.au	-0.92%

Docusign.com surged with a 1.10 increase, while amazon.com.au dropped by 0.92. Teamviewer.com and crazydomains.com.au also rose, contrasting wix.com and squareup.com’s declines.

Campaign Efficiency

AUS Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	godaddy.com	crazydomains.com.au	amazon.com.au	wix.com	webador.com.au	docusign.com	top10.com	monday.com	shopify.com	officeworks.com.au
2026/02/01	8.17%	6.9%	9.39%	5.3%	2.73%	2.12%	3.39%	1.95%	2.3%	3.19%
2026/02/02	6.79%	5.38%	10.48%	4.73%	2.29%	2.47%	3.2%	2.07%	2.58%	2.13%
2026/02/03	7.76%	5.25%	6.81%	7.41%	3.06%	2.1%	3.89%	2.92%	2.97%	1.85%
2026/02/04	8.13%	4.97%	6.67%	5.49%	2.98%	1.61%	3.64%	2.62%	2.45%	3.08%
2026/02/05	7.78%	5.79%	5.68%	4.39%	2.6%	1.46%	2.87%	2.36%	1.97%	3.46%
2026/02/06	7.15%	5.11%	7.19%	4.55%	2.35%	1.82%	3.37%	2.73%	1.66%	0.63%
2026/02/07	7.58%	7%	8.87%	5.77%	1.99%	2.76%	3.38%	2.45%	1.87%	0.34%
2026/02/08	6.82%	6.8%	9.48%	4.89%	2.23%	2.63%	2.68%	2.36%	1.88%	1.71%
2026/02/09	6.87%	6.07%	11.6%	5.04%	2.29%	1.12%	2.97%	2.25%	1.85%	2.29%
2026/02/10	7.95%	6.25%	5.99%	5.74%	1.66%	1.94%	3.01%	2.7%	2.11%	3.8%
2026/02/11	7.11%	5.68%	6.3%	6.49%	1.93%	1.63%	3.02%	2.54%	1.63%	6.34%
2026/02/12	6.99%	6.95%	4.88%	5.71%	2.31%	2.58%	3.42%	2.08%	2.52%	2.66%
2026/02/13	7.15%	5.11%	7.19%	4.55%	2.35%	1.82%	3.37%	2.73%	1.66%	0.63%
2026/02/14	7.58%	7%	8.87%	5.77%	1.99%	2.76%	3.38%	2.45%	1.87%	0.34%
2026/02/15	6.82%	6.8%	9.48%	4.89%	2.23%	2.63%	2.68%	2.36%	1.88%	1.71%
2026/02/16	6.87%	6.07%	11.6%	5.04%	2.29%	1.12%	2.97%	2.25%	1.85%	2.29%
2026/02/17	6.68%	6.61%	10.95%	6.31%	2.74%	2.08%	2.85%	1.56%	4.31%	2.03%
2026/02/18	9.12%	8.27%	6.54%	6%	2.95%	2.53%	2.39%	0.99%	3.04%	2.68%
2026/02/19	7.66%	5.73%	8.2%	4.13%	3.27%	2.3%	2.76%	1.61%	3.03%	4.29%
2026/02/20	6.63%	6.47%	9.78%	4.29%	3.53%	2.51%	2.28%	1.69%	3.33%	4.09%
2026/02/21	7.81%	8.96%	5.44%	4.4%	3.74%	4.11%	2.42%	2.39%	2.82%	2.42%
2026/02/22	9.21%	9.29%	4.13%	5.21%	3.65%	4.2%	2.54%	2.21%	2.7%	0.61%
2026/02/23	9.45%	7.58%	6.96%	4.29%	3.89%	3.31%	2.23%	2.37%	2.52%	3.09%
2026/02/24	8.88%	7.01%	4.25%	5.31%	4.3%	1.92%	2.91%	2.11%	3.17%	2.85%
2026/02/25	9.58%	6.52%	4.93%	5.01%	3.3%	1.47%	3.17%	2.34%	2.78%	4.64%
2026/02/26	9.74%	7.39%	5.21%	5.07%	2.96%	2.58%	3.26%	2.01%	3.64%	3.3%
2026/02/27	9.77%	7.61%	7.29%	4.87%	2.2%	3.96%	2.79%	2.85%	2.83%	2.14%
2026/02/28	9.16%	8.09%	4.73%	4.39%	3.65%	3.17%	2.89%	2.49%	2.33%	1.8%

godaddy.com
crazydomains.com.au
amazon.com.au
wix.com
webador.com.au
docusign.com
top10.com
monday.com
shopify.com
officeworks.com.au

In February 2026, GoDaddy’s impression share fluctuated, peaking at 9.77% on the 27th. CrazyDomains saw a rise, ending at 8.09%. Amazon’s share dropped to 4.73% by month’s end. Wix and Webador experienced minor fluctuations, while DocuSign and Top10 showed moderate stability. Monday.com and Shopify had slight variations, with Officeworks peaking mid-month before declining.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology IT Consulting - Last month

1
Crazy Domains® Website Names https://www.crazydomains.com.au
Domain for Australian Websites — Every Dream Starts with a Domain Name. Get Hosting, Websites, Email, SEO, Security & more. In...
2
GoDaddy™ - Official Site https://www.godaddy.com
Domains, Websites & More — Domains, websites, email, hosting, security & more. Everything you need to succeed online.
3
Generator | Create Your Free QR Codes https://www.qr-code-generator.com
QR Code Generator for URL, vCard, and more. Add logo, colors, frames, and download in high print quality. Get your free QR Codes now
4
Free Online QR Code Generator https://www.qrcodecreator.com
Generate high-quality QR codes for your business or personal use with our free online QR code generator. Create custom codes with unique designs and easily share them with your audience.
5
Login | Salesforce https://login.salesforce.com
Salesforce Customer Secure Login Page. Login to your Salesforce Customer Account.

In the competitive landscape of Google’s SERP, Crazy Domains and GoDaddy captivate with comprehensive online solutions, while QR Code Generator and QR Code Creator offer customizable, high-quality QR code services. Salesforce stands out with its secure customer login, emphasizing trust and reliability.

Frequently Asked Questions

Why is the AUS Software & Technology IT Consulting February 2026 Report useful and how should I use it?

Why is the AUS Software & Technology IT Consulting February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology IT Consulting February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology IT Consulting February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology IT Consulting February 2026 Report?

The AUS Software & Technology IT Consulting February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology IT Consulting February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology IT Consulting February 2026 Report for?

The AUS Software & Technology IT Consulting February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology IT Consulting - PPC Market Share Analysis February 2026