Why is the AUS Software & Technology Cybersecurity March 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Cybersecurity March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology Cybersecurity March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology Cybersecurity March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology Cybersecurity March 2026 Report?

The AUS Software & Technology Cybersecurity March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Cybersecurity March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology Cybersecurity March 2026 Report for?

The AUS Software & Technology Cybersecurity March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology Cybersecurity - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cybersecurity category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Cybersecurity AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.75667535
	79.24332465

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	33
	67

33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	22%
Transactional	2%
Navigational	13%
Seasonal	0%
Local	1%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cybersecurity brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
nordvpn.com	22.04
expressvpn.com	8.26
lastpass.com	8.1
norton.com	6.4
1password.com	6.15
surfshark.com	5.95
bitdefender.com	5.34
mcafee.com	4.5
arlo.com	3.79
cloudflare.com	3.46
others	26.01

nordvpn.com - 22.04%
expressvpn.com - 8.26%
lastpass.com - 8.1%
norton.com - 6.4%
1password.com - 6.15%
surfshark.com - 5.95%
bitdefender.com - 5.34%
mcafee.com - 4.5%
arlo.com - 3.79%
cloudflare.com - 3.46%
others - 26.01%

NordVPN leads with 22.04% click share, followed by ExpressVPN at 8.26%. Others collectively hold 26.01%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cybersecurity brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	nordvpn.com	norton.com	expressvpn.com	mcafee.com	surfshark.com	cybernews.com	bitdefender.com	lastpass.com	studyonline.unsw.edu.au	cloudflare.com
2026/03/01	13.06%	12.29%	6.89%	7.85%	2.76%	2.6%	5.7%	2.8%	1.55%	0.65%
2026/03/02	10.38%	13.66%	6.45%	9.56%	3.59%	1.99%	7.37%	2.67%	2.9%	0%
2026/03/03	13.3%	11.11%	7.83%	8.75%	4.72%	1.31%	7.3%	3.32%	2.07%	0.66%
2026/03/04	9.83%	14.49%	7.68%	8.62%	2.49%	1.15%	9.75%	3.33%	2.68%	0.65%
2026/03/05	15.39%	6.06%	11.15%	8.11%	6.15%	3.55%	7.58%	2.57%	2.33%	0%
2026/03/06	8.8%	13.87%	6.57%	9.42%	2.2%	1.65%	11.69%	2.97%	1.55%	0.36%
2026/03/07	10.66%	8.93%	9.31%	7.61%	2.01%	1.66%	11.46%	2.73%	2.81%	2.7%
2026/03/08	10.02%	13.07%	3.44%	9.16%	2.63%	2.54%	7.34%	2.57%	2.26%	1.52%
2026/03/09	10.63%	12.72%	4.92%	11.54%	2.36%	0.62%	8.25%	3.45%	3.52%	0%
2026/03/10	14.76%	10.69%	5.44%	8.44%	2.63%	2.42%	13.53%	2.71%	1.86%	0%
2026/03/11	12.65%	7.63%	3.87%	9.42%	4.83%	3.4%	12.63%	2.6%	2.42%	2.36%
2026/03/12	10.08%	12.32%	5.37%	8.53%	4.62%	4.08%	7.41%	2.1%	2.94%	3.18%
2026/03/13	16.14%	13.9%	4.11%	8.35%	5.43%	3.2%	8.03%	3.26%	3.69%	1.35%
2026/03/14	13.55%	12.43%	4.94%	7.97%	4.57%	2.73%	12.85%	2.67%	2.86%	3.79%
2026/03/15	13.63%	12.05%	5.16%	7.13%	5.73%	3.72%	10.34%	2.01%	2.16%	3.48%
2026/03/16	17.38%	9.43%	7.42%	5.81%	8.13%	5.11%	9.63%	1.7%	1.53%	2.79%
2026/03/17	14.21%	9.34%	8.26%	6.71%	7.24%	5.55%	10.24%	2.11%	2.89%	3.27%
2026/03/18	14.29%	11.42%	7.01%	7.54%	5.82%	3.66%	12.69%	2.29%	2.2%	3.9%
2026/03/19	13.37%	8.34%	7.87%	7.08%	6.38%	4.09%	11.21%	1.87%	3.29%	4.89%
2026/03/20	15.37%	11.34%	7.83%	7.48%	6.54%	3.64%	11.1%	2.14%	1.15%	3.21%
2026/03/21	20.16%	10.19%	9.32%	6.37%	6.61%	3.31%	9.37%	2.16%	1.56%	3.42%
2026/03/22	16.02%	10.95%	7.76%	8.32%	7.34%	5.75%	8.43%	1.74%	2.19%	5.04%
2026/03/23	17.01%	9.86%	5.85%	6.89%	6.87%	6.17%	6.93%	1.83%	1.58%	2.56%
2026/03/24	13.97%	12.25%	7.28%	7.55%	6.2%	5.88%	8.09%	1.57%	2.67%	2.82%
2026/03/25	17.95%	9.06%	7.57%	6.69%	6.69%	5.6%	9.24%	2.01%	2.26%	2.43%
2026/03/26	17.55%	12.59%	7.39%	7.89%	5.63%	6.16%	7.45%	2.28%	1.42%	2.83%
2026/03/27	18.3%	13.79%	8.01%	6.91%	7.95%	5.75%	4.24%	1.85%	1.81%	3.45%
2026/03/28	17.95%	13.29%	8.84%	6.09%	6.7%	7.65%	5.7%	2.31%	0.98%	3.78%
2026/03/29	17.5%	11.97%	7.9%	5.58%	7.59%	7.3%	3.79%	1.93%	1.34%	4.67%
2026/03/30	16.77%	15.43%	5.93%	6.68%	6.96%	7.87%	6.44%	2.26%	1.03%	2.25%
2026/03/31	15.65%	14.57%	8.28%	7.66%	6.55%	6.34%	5.02%	2.16%	1.88%	0%

nordvpn.com
norton.com
expressvpn.com
mcafee.com
surfshark.com
cybernews.com
bitdefender.com
lastpass.com
studyonline.unsw.edu.au
cloudflare.com

In March 2026, NordVPN led with fluctuating spend, peaking at 20.16% on March 21. Norton and ExpressVPN showed varied trends, while McAfee maintained steady activity. Surfshark and Cybernews saw moderate increases, with Cloudflare and LastPass trailing.

Market Exposure

Competitor Count for AUS Software & Technology Cybersecurity

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	234
2026/03/02	226
2026/03/03	216
2026/03/04	186
2026/03/05	182
2026/03/06	186
2026/03/07	183
2026/03/08	182
2026/03/09	183
2026/03/10	175
2026/03/11	179
2026/03/12	174
2026/03/13	167
2026/03/14	168
2026/03/15	166
2026/03/16	171
2026/03/17	164
2026/03/18	165
2026/03/19	164
2026/03/20	162
2026/03/21	161
2026/03/22	169
2026/03/23	173
2026/03/24	163
2026/03/25	164
2026/03/26	164
2026/03/27	160
2026/03/28	156
2026/03/29	165
2026/03/30	159
2026/03/31	144

March began with 234 advertisers, gradually declining to 144 by month’s end. The decrease was steady, with minor fluctuations, indicating a significant reduction in advertiser presence.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cybersecurity

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ring.com	3.45%
cloudflare.com	1.79%
arlo.com	1.39%
cybernews.com	0.79%
surfshark.com	0.75%
mimecast.com	-0.45%
top10vpn.com	-0.66%
1password.com	-1.18%
bitdefender.com	-1.44%
lastpass.com	-2.09%

Ring.com surged with a 3.45% click share increase, while LastPass.com dropped by 2.09%.

Campaign Efficiency

AUS Software & Technology Cybersecurity Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	nordvpn.com	norton.com	expressvpn.com	mcafee.com	amazon.com.au	cybernews.com	surfshark.com	ring.com	arlo.com	bitdefender.com
2026/03/01	10.36%	7.7%	5.9%	6.25%	10.19%	1.83%	2.49%	0.76%	2.91%	2.19%
2026/03/02	10.1%	9.26%	4.69%	8.19%	9.21%	2.61%	3.05%	1.07%	6.56%	3.1%
2026/03/03	12.14%	6.27%	6.33%	7.3%	6.27%	1.2%	5.01%	2.17%	5.79%	3.65%
2026/03/04	10.04%	8.94%	6.63%	7.16%	8.19%	0.81%	2.87%	2.44%	3.83%	4.14%
2026/03/05	12.69%	3.91%	11.23%	7.47%	5.86%	4.62%	5.79%	1.79%	2.02%	3.68%
2026/03/06	8.41%	7.44%	5.39%	9.25%	9.68%	1.28%	2.24%	1.23%	3.59%	5.05%
2026/03/07	11.05%	7.38%	7.38%	6.64%	6.36%	1.76%	2.55%	1.8%	3.33%	5.43%
2026/03/08	9.96%	9.17%	3.39%	9.01%	4.94%	2.66%	3.36%	1.61%	1.85%	3.76%
2026/03/09	10.66%	9.54%	4.62%	10.04%	7.53%	0.79%	2.68%	1.05%	3.86%	3.92%
2026/03/10	15.49%	7.64%	5.21%	8.39%	3.54%	2.67%	3.53%	1.03%	4.66%	6.3%
2026/03/11	13.64%	4.45%	4.09%	8.42%	4.41%	2.73%	4.88%	1.01%	5.08%	5.98%
2026/03/12	11.17%	7.32%	5.15%	8.36%	4.4%	3.97%	5.6%	1.43%	2.07%	4.52%
2026/03/13	16.9%	7.9%	4.62%	8.35%	5.61%	3.04%	5.12%	0.95%	3.25%	3.76%
2026/03/14	13.04%	10.03%	4.65%	7.13%	3.52%	2%	4.62%	1.32%	1.67%	6.59%
2026/03/15	12.41%	9.02%	4.4%	7.91%	6.1%	2.61%	5.26%	1.03%	2.75%	5.08%
2026/03/16	16.04%	6.97%	7.33%	5.8%	4.87%	5.32%	8.07%	1.67%	0.59%	5.19%
2026/03/17	11.76%	6.65%	7.46%	5.87%	9.13%	5.44%	6.98%	1.67%	5.55%	4.86%
2026/03/18	12.7%	6.82%	7.38%	7.45%	4.65%	4.33%	6.38%	0.74%	3.37%	7.15%
2026/03/19	11.56%	4.94%	7.46%	7.81%	4.58%	4.78%	6.36%	3.69%	4.34%	5.7%
2026/03/20	13.44%	7.33%	7.36%	6.88%	6.24%	4.29%	7.04%	4.41%	4.18%	5.48%
2026/03/21	16.18%	9.5%	8.38%	4.93%	4.4%	3.4%	6.46%	4.64%	4.18%	3.85%
2026/03/22	12.84%	7.93%	9.17%	7.24%	6.43%	5.21%	7.15%	4.84%	4.89%	4.01%
2026/03/23	13.02%	6.54%	5.25%	5.3%	7.04%	5%	6.47%	6.93%	6.38%	2.78%
2026/03/24	11.19%	9.12%	7.46%	6.22%	4.94%	6.22%	6%	10.64%	3.65%	4.1%
2026/03/25	12.79%	6.84%	6.08%	6.33%	5.81%	4.62%	5.76%	13.53%	5.34%	3.63%
2026/03/26	13.54%	9.95%	7.47%	7.65%	2.51%	6.53%	5.22%	8.14%	3.88%	3.92%
2026/03/27	13.23%	10.28%	7.54%	5.55%	5.2%	5.66%	6.61%	11.03%	5.09%	1.62%
2026/03/28	12.87%	9.38%	7.46%	5.39%	3.54%	7.31%	5.53%	12.41%	4.51%	2.01%
2026/03/29	13.34%	9.81%	7.29%	4.86%	4.38%	7.17%	6.26%	7.8%	2.66%	1.4%
2026/03/30	12.86%	11.43%	6.46%	4.8%	5.13%	6.93%	5.78%	8.38%	5.45%	2.14%
2026/03/31	12.99%	11.9%	7.95%	7.29%	6.73%	6.24%	6.1%	4.61%	2.59%	1.97%

nordvpn.com
norton.com
expressvpn.com
mcafee.com
amazon.com.au
cybernews.com
surfshark.com
ring.com
arlo.com
bitdefender.com

In March 2026, NordVPN led with fluctuating impressions, peaking mid-month. Norton and ExpressVPN showed steady growth, while McAfee and Amazon.com.au had varied trends. Cybernews and Surfshark saw gradual increases. Ring.com surged late month, finishing strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cybersecurity

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cybersecurity - Last month

1
Cloudflare https://www.cloudflare.com › cloudflare
Cloudflare Australia & NZ — Designed to make everything you connect to the Internet secure, private, fast, & reliable. Integrated...
2
Top 8 Best VPNs in Australia https://au.cybernews.com › vpn
[Recommended] March 2026 — Our experts analyzed key features to help you choose the best VPN. Here are our top picks.
3
ExpressVPN – #1 Rated VPN - Limited Time Sale - Up To 81% https://www.expressvpn.com
ExpressVPN's biggest sale of the year is ending. Save up to 81% on total privacy-Act fast!
4
Norton™ 360 - Official Site https://www.norton.com
Get the Protection You Need — Enjoy Multi-Device Security, Secure VPN, Password Manager, PC Cloud Backup and More. Get...
5
7 Best VPNs in Australia - Updated on March 2026 https://top.vpnpro.com › vpn
Simple, clear, and updated VPN comparisons. Get started today.

In the competitive landscape of Google PPC, Cloudflare stands out by emphasizing security and reliability for internet connections. Meanwhile, Cybernews and VPNpro focus on expert recommendations for VPNs in Australia, highlighting their top picks. ExpressVPN captures attention with a limited-time sale, offering significant savings. Norton promotes comprehensive protection with multi-device security and additional features.

Frequently Asked Questions

Why is the AUS Software & Technology Cybersecurity March 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Cybersecurity March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Cybersecurity March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Cybersecurity March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Cybersecurity March 2026 Report?

The AUS Software & Technology Cybersecurity March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Cybersecurity March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Cybersecurity March 2026 Report for?

The AUS Software & Technology Cybersecurity March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Cybersecurity - PPC Market Share Analysis March 2026