AUS Software & Technology Software Development - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – AUS

Google AI Overview visibility for Software & Technology Software Development AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.3023422363
79.6976577637
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 2%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 25.57
figma.com 7
microsoft.com 5.13
pdf.net 4.35
jotform.com 4.16
procore.com 4.02
pdfguru.com 3.08
parallels.com 2.38
autodesk.com 2.2
smallpdf.com 1.86
others 40.25
  • adobe.com - 25.57%
  • figma.com - 7%
  • microsoft.com - 5.13%
  • pdf.net - 4.35%
  • jotform.com - 4.16%
  • procore.com - 4.02%
  • pdfguru.com - 3.08%
  • parallels.com - 2.38%
  • autodesk.com - 2.2%
  • smallpdf.com - 1.86%
  • others - 40.25%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Adobe leads with 25.57% click share, followed by Figma at 7.00%. ‘Others’ collectively dominate with 40.25%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com pdf.net pdfguru.com monday.com pdffiller.com xero.com procore.com online-qr-generator.com productkeys.com figma.com
2026/03/01 10.7% 5.17% 1.63% 2.25% 4.63% 4.59% 3.47% 2.75% 1.32% 1.99%
2026/03/02 9.37% 7.71% 2.68% 2.51% 4.28% 4.57% 3.15% 2.75% 1.92% 2.13%
2026/03/03 6.53% 7.02% 4.22% 3.97% 6.4% 4.53% 3.95% 3.32% 0.62% 2.08%
2026/03/04 6.18% 7.47% 5.07% 3.71% 4.78% 4.15% 3.53% 2.61% 1.67% 1.57%
2026/03/05 7.86% 8.34% 2.67% 3.14% 4.17% 4.46% 3.32% 2.42% 0.6% 1.8%
2026/03/06 7.12% 6.33% 2.67% 3.45% 4.99% 4.31% 2.88% 1.89% 3.44% 1.46%
2026/03/07 10.75% 7.09% 2.65% 2.6% 4.04% 5.64% 2.58% 2.4% 5.06% 2.2%
2026/03/08 7.63% 5.61% 2.2% 3.1% 4.22% 5.19% 2.96% 2.26% 6.21% 1.83%
2026/03/09 5.63% 6.53% 3.47% 2.78% 6% 5.22% 2.76% 1.41% 4.25% 1.4%
2026/03/10 7.57% 5.57% 1.69% 2.77% 4.96% 5.02% 1.58% 2.53% 3.43% 2.2%
2026/03/11 6.25% 8.89% 1.82% 2.2% 6.47% 4.59% 2.83% 2.55% 3.15% 1.89%
2026/03/12 8.03% 6.74% 3.18% 2.68% 3.85% 5.33% 3.25% 2.35% 3.96% 2.05%
2026/03/13 8.31% 7.96% 2.19% 2.86% 5.62% 4.66% 2.45% 2.63% 1.72% 1.82%
2026/03/14 9.41% 5.39% 1.96% 2.74% 4.71% 4.81% 2.25% 1.58% 3.68% 1.34%
2026/03/15 10.44% 3.75% 3.7% 2.24% 4.26% 4.9% 2.39% 2.05% 5.44% 1.27%
2026/03/16 7.03% 5.37% 2.34% 3.12% 4.04% 5.03% 2.09% 2.11% 4.44% 1.84%
2026/03/17 8.92% 6.48% 2.51% 3.02% 4.98% 4.51% 1.86% 2.19% 2.23% 2.06%
2026/03/18 9.6% 4.95% 2.63% 3.16% 2.76% 3.68% 1.69% 1.71% 3.71% 2.13%
2026/03/19 11.36% 7.06% 4.29% 2.37% 4.44% 2.59% 2.55% 1.6% 1.13% 2%
2026/03/20 11.13% 6.59% 3.74% 3.2% 6.84% 2.71% 3.14% 2.8% 1.84% 1.8%
2026/03/21 10.1% 4.87% 1.72% 1.72% 3.55% 5.9% 2.9% 1.99% 3.59% 2.33%
2026/03/22 12.25% 5.78% 3.7% 2.84% 3.54% 4.98% 2.31% 1.51% 2.62% 1.92%
2026/03/23 10.37% 7.93% 4.18% 3.24% 3.73% 3.78% 2.47% 2.31% 1.78% 1.84%
2026/03/24 9.38% 7.35% 2.88% 2.32% 3.84% 3.26% 2.4% 2.11% 3.05% 2.28%
2026/03/25 9.09% 5.16% 3.63% 3.03% 5.33% 5.18% 1.84% 2.33% 1.67% 1.68%
2026/03/26 10.65% 8.11% 6.11% 2.61% 5.18% 3.76% 1.75% 1.86% 1.87% 2.18%
2026/03/27 11.86% 7.53% 6.04% 3.28% 5.44% 2.51% 1.64% 2.1% 1.1% 2.04%
2026/03/28 13.11% 8.67% 5.88% 3.52% 4.96% 5.4% 2.94% 1.55% 1.08% 1.91%
2026/03/29 11.75% 6.15% 3.89% 2.7% 3.91% 4.88% 2.69% 1.38% 4.08% 1.63%
2026/03/30 9.44% 5.49% 5.21% 3.12% 4.69% 5.24% 1.96% 1.62% 1.04% 1.65%
2026/03/31 9.96% 6.35% 4.69% 4.26% 4.11% 3.46% 2.54% 2.18% 1.91% 1.86%
  • adobe.com
  • pdf.net
  • pdfguru.com
  • monday.com
  • pdffiller.com
  • xero.com
  • procore.com
  • online-qr-generator.com
  • productkeys.com
  • figma.com

Copyright © Adthena. All rights reserved.

Adobe.com led March with fluctuating spend, peaking at 13.11% on March 28. Pdf.net and pdfguru.com showed varied trends, while monday.com and pdffiller.com maintained steady shares. Xero.com and procore.com experienced dips, but online-qr-generator.com and productkeys.com saw minor increases. Figma.com remained stable.

Market Exposure

Competitor Count for AUS Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 431
2026/03/02 464
2026/03/03 457
2026/03/04 456
2026/03/05 458
2026/03/06 465
2026/03/07 452
2026/03/08 460
2026/03/09 460
2026/03/10 439
2026/03/11 433
2026/03/12 439
2026/03/13 429
2026/03/14 444
2026/03/15 446
2026/03/16 459
2026/03/17 466
2026/03/18 460
2026/03/19 449
2026/03/20 439
2026/03/21 447
2026/03/22 452
2026/03/23 458
2026/03/24 453
2026/03/25 443
2026/03/26 441
2026/03/27 417
2026/03/28 429
2026/03/29 446
2026/03/30 455
2026/03/31 450

Copyright © Adthena. All rights reserved.

March began with 431 advertisers, peaking at 466 mid-month. Fluctuations followed, ending with 450 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 6.36%
typeform.com 1.51%
figma.com 0.65%
pdfguru.com 0.65%
softwareg.com.au 0.43%
winandoffice.com -0.67%
productkeys.com -0.69%
smallpdf.com -0.7%
replit.com -1.13%
microsoft.com -5.53%

Copyright © Adthena. All rights reserved.

Adobe.com surged with a 6.36% click share increase, while microsoft.com dropped by 5.53%. Typeform.com gained 1.51%, contrasting replit.com’s 1.13% decline.

Campaign Efficiency

AUS Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com pdfguru.com pdf.net pdffiller.com thebestpdf.com productkeys.com figma.com online-qr-generator.com qrcodecreator.com softwareg.com.au
2026/03/01 13.15% 2.65% 5.74% 2.84% 2.65% 1.75% 3.3% 3.34% 2.86% 0.49%
2026/03/02 11.93% 4.65% 7.11% 2.89% 3.23% 3.79% 3.36% 3.28% 2.63% 1.24%
2026/03/03 8.74% 7.23% 7.01% 4.47% 1.02% 2.09% 3.39% 4.58% 3.1% 0.31%
2026/03/04 8.27% 6.91% 9.38% 3.42% 1.21% 3.44% 2.62% 3.11% 1.11% 0.41%
2026/03/05 9.68% 6.61% 9.34% 3.1% 4.2% 1.33% 2.92% 3.25% 2.26% 0.12%
2026/03/06 8.41% 5.14% 5.37% 3.35% 2.42% 5.15% 2.29% 2.28% 1.97% 2.39%
2026/03/07 11.76% 6.39% 5.16% 2.38% 2.73% 7.02% 3.33% 3.2% 2.26% 2.25%
2026/03/08 8.86% 4.32% 5.87% 2.51% 1.04% 7.08% 2.91% 3.1% 1.65% 2.07%
2026/03/09 6.86% 5.6% 6.71% 4.54% 1.04% 6.61% 2.41% 1.88% 1.53% 2.35%
2026/03/10 8.86% 3.27% 5.2% 3.83% 2.11% 5.03% 3.57% 3.07% 2.34% 1.48%
2026/03/11 7.67% 4.01% 10.8% 4.97% 2.3% 4.52% 2.97% 3.35% 2.2% 0.87%
2026/03/12 9.94% 5.07% 7.92% 3.12% 4.02% 5.52% 3.34% 3.24% 1.8% 2.22%
2026/03/13 10.27% 3.16% 7.94% 4.99% 2.12% 3.73% 2.85% 3.31% 2.25% 1.99%
2026/03/14 12.17% 4.08% 4.37% 3.67% 0.82% 4.8% 1.99% 2.01% 2.27% 2.76%
2026/03/15 14.28% 6.04% 3.09% 2.43% 3.05% 6.32% 1.77% 2.15% 1.26% 5.29%
2026/03/16 9.16% 4.67% 4.68% 2.41% 2.82% 5.23% 2.7% 2.48% 2.21% 3.53%
2026/03/17 13.77% 3.98% 5.05% 4.28% 1.73% 3.25% 3.21% 2.6% 1.95% 2.05%
2026/03/18 13.72% 3.92% 4.86% 2.48% 1.97% 5.29% 3.43% 2.23% 1.43% 5.5%
2026/03/19 15.99% 6.41% 6.05% 2.7% 2.51% 2.07% 2.98% 2.14% 2.43% 1.44%
2026/03/20 15.19% 6.82% 5.38% 4.17% 2.65% 2.94% 2.67% 3.64% 1.56% 2.12%
2026/03/21 13.08% 3.79% 3.6% 2.11% 1.77% 5.23% 3.38% 2.51% 1.9% 3.97%
2026/03/22 16.05% 4.73% 4.12% 2.67% 2.81% 3.11% 3.01% 1.84% 1.73% 4.67%
2026/03/23 15.27% 6.12% 7.5% 2.45% 1.65% 2.65% 2.88% 2.73% 3.26% 1.19%
2026/03/24 14.03% 5.32% 6.19% 2.59% 2.11% 4.18% 3.44% 2.4% 1.76% 2.23%
2026/03/25 12.25% 4.89% 5.21% 4.31% 2.42% 3.17% 2.63% 3.12% 2.24% 2.59%
2026/03/26 14.57% 7.99% 7.37% 3.6% 2.57% 2.78% 3.39% 2.53% 2.28% 4.01%
2026/03/27 14.76% 7.61% 6.15% 3.34% 3.3% 2.69% 3.13% 2.64% 1.92% 3.07%
2026/03/28 15.47% 8.59% 6.56% 3.44% 2.53% 2.12% 3.14% 2.14% 2.5% 1.13%
2026/03/29 15.14% 6.56% 4.26% 2.32% 2.68% 5.62% 2.52% 1.64% 2.2% 3.73%
2026/03/30 12.92% 7.84% 5.69% 3.55% 2.54% 1.77% 2.71% 1.87% 2.45% 1.93%
2026/03/31 13.7% 8.59% 5.46% 3.42% 3.41% 3.18% 2.89% 2.86% 2.35% 1.45%
  • adobe.com
  • pdfguru.com
  • pdf.net
  • pdffiller.com
  • thebestpdf.com
  • productkeys.com
  • figma.com
  • online-qr-generator.com
  • qrcodecreator.com
  • softwareg.com.au

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Adobe.com led March with fluctuating impressions, peaking at 16.05% on March 22. Pdfguru.com and pdf.net showed steady growth, while productkeys.com surged mid-month. The month concluded with Adobe.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Software Development - Last month
  1. 1
    Free PDF Converter https://www.adobe.com

    Convert to PDF For Free — Convert Files to and From PDFs Online For Free. Try It Today. Create a PDF From Word, Excel, and JPG Files, or Convert From PDF. Try For Free Now.

  2. 2
    Design & Build with AI | Get Started for Free https://www.figma.com

    Turn ideas into reality with Figma Make - generate and build faster, in one creative space. Start with a design and prompt your way to a functional...

  3. 3
    Free QR Code Generator https://www.myqrcode.com

    Generate QR Codes in Seconds — Create And Customize Your QR Code in Seconds With The Most Advanced QR Code Generator.

  4. 4
    Free Online PDF Editor - Edit PDF [Free] https://www.pdfguru.com

    Free Online PDF Editor — No Conversion Required. Edit, Convert, Download, Print Instantly.

  5. 5
    Made By Tradies, For Tradies https://www.simprogroup.com

    AI-First Operating Platform — Scheduling & Dispatch. Estimating & Quoting. Inventory Management. Invoicing & Payments

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Adobe, Figma, MyQRCode, PDFGuru, and SimproGroup shine with compelling offers. Adobe and PDFGuru focus on free PDF solutions, while Figma and MyQRCode emphasize creativity and customization. SimproGroup targets tradespeople with AI-driven efficiency.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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