AUS Software & Technology ERP - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – AUS

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.1077840208
66.8922159792
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
odoo.com 13.82
netsuite.com.au 10.42
xero.com 6.71
sap.com 4.53
cin7.com 4.33
myob.com 4.05
eposnow.com 3.78
squareup.com 3.77
capterra.com 3.38
shopify.com 2.9
others 42.31
  • odoo.com - 13.82%
  • netsuite.com.au - 10.42%
  • xero.com - 6.71%
  • sap.com - 4.53%
  • cin7.com - 4.33%
  • myob.com - 4.05%
  • eposnow.com - 3.78%
  • squareup.com - 3.77%
  • capterra.com - 3.38%
  • shopify.com - 2.9%
  • others - 42.31%

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In the PPC landscape, Odoo leads with 13.82% click share, followed by Netsuite at 10.42%. Xero captures 6.71%, while others dominate with 42.31%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myob.com odoo.com netsuite.com.au capterra.com cin7.com squareup.com sap.com fishbowlinventory.com xero.com netstock.com
2025/09/01 11.79% 15.38% 4.72% 1.15% 3.76% 4.82% 3.17% 3.89% 2.44% 1.53%
2025/09/02 9.94% 14.39% 14.02% 1.27% 2.92% 3.63% 2.02% 3.1% 3.05% 1.58%
2025/09/03 9.15% 17.1% 12.55% 1.66% 3.57% 3.65% 2.21% 1.69% 5.45% 1.08%
2025/09/04 8.94% 12.07% 13.95% 0.61% 6.42% 4.68% 2.55% 1.87% 4.77% 1.6%
2025/09/05 10.68% 12.99% 12.55% 0.77% 5.02% 5.56% 2.37% 2.79% 3.46% 1.64%
2025/09/06 12.73% 16.43% 10.5% 1.52% 4.71% 5.14% 2.56% 2.33% 3.43% 1.39%
2025/09/07 12.42% 16.39% 6.39% 1.63% 4.22% 2.73% 2.33% 2.53% 9.38% 1.02%
2025/09/08 9.89% 13.55% 10.63% 1.73% 4.77% 2.93% 2.68% 2.28% 5.88% 1.35%
2025/09/09 11.49% 13.47% 9.84% 3.34% 5.74% 4.04% 2.31% 3.36% 5.51% 1.6%
2025/09/10 12.14% 15.74% 10.61% 2.08% 4.97% 3.31% 2.26% 2.54% 4.62% 1.9%
2025/09/11 10.9% 11.35% 10.5% 2.07% 6.48% 3.3% 2.17% 2.5% 5.58% 1.95%
2025/09/12 8.96% 13.43% 11.27% 1.79% 6.79% 2.12% 2.3% 2.17% 6.48% 3.23%
2025/09/13 8.79% 16.51% 8.19% 2.91% 5.47% 3.56% 2.13% 2.27% 8.51% 3.03%
2025/09/14 9.9% 14.91% 5.98% 1.81% 5.83% 4.65% 2.59% 2.82% 8.6% 3.36%
2025/09/15 11.49% 11.64% 8.9% 1.19% 6.05% 1.53% 2.41% 2.17% 4.56% 2.43%
2025/09/16 12.45% 12.8% 9.73% 2.56% 6.19% 2.67% 2.29% 1.42% 7.56% 1.63%
2025/09/17 14.35% 12.03% 11.68% 2.51% 6.05% 1.98% 1.02% 1.56% 4.94% 2.14%
2025/09/18 12.09% 11.68% 11.67% 3.18% 6.16% 1.78% 2.14% 2% 7.76% 2.7%
2025/09/19 10.58% 13.51% 11.21% 4.24% 5.59% 1.99% 2.08% 1.51% 5.82% 3.19%
2025/09/20 10.63% 14.76% 7.73% 4.46% 5.66% 2.69% 2.62% 2.41% 6.38% 4.24%
2025/09/21 10.94% 10.74% 6.22% 3.98% 5.78% 2.59% 2.41% 2.43% 5.88% 5.59%
2025/09/22 12.73% 7.68% 9.73% 3.71% 4.92% 2.58% 2.3% 2.55% 5.54% 2.55%
2025/09/23 12.13% 12.85% 10.42% 5.9% 3.64% 1.69% 2.21% 1.33% 7.84% 3.39%
2025/09/24 12.34% 13.57% 11.18% 6.62% 5.04% 3.6% 2.21% 2.62% 4.23% 2.25%
2025/09/25 11.21% 10.69% 9.81% 6.13% 5.77% 2.67% 1.79% 2.45% 2.45% 1.79%
2025/09/26 11.94% 12% 11.12% 5.27% 4.52% 2.21% 1.1% 2.56% 3.6% 1.78%
2025/09/27 11.54% 15.65% 9.79% 4.28% 5.28% 2.48% 2.44% 2.45% 4.45% 2.15%
2025/09/28 13.75% 12.71% 7.78% 5.27% 5.09% 2.81% 2.47% 2.15% 3.33% 2.45%
2025/09/29 14.04% 12.7% 10.15% 4.93% 5.18% 2.84% 2.19% 2.25% 2.18% 1.27%
2025/09/30 18.52% 12.1% 11.86% 6.98% 3.98% 2.9% 2.78% 2.07% 1.47% 1.07%
  • myob.com
  • odoo.com
  • netsuite.com.au
  • capterra.com
  • cin7.com
  • squareup.com
  • sap.com
  • fishbowlinventory.com
  • xero.com
  • netstock.com

Copyright © Adthena. All rights reserved.

In September 2025, MYOB’s ad spend peaked at 18.52% on the 30th, while Odoo’s highest was 17.1% on the 3rd. NetSuite saw a significant rise to 14.02% on the 2nd. Capterra’s spend surged to 6.98% by month’s end. Overall, MYOB led the month.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 199
2025/09/02 188
2025/09/03 185
2025/09/04 188
2025/09/05 192
2025/09/06 181
2025/09/07 185
2025/09/08 187
2025/09/09 182
2025/09/10 187
2025/09/11 188
2025/09/12 180
2025/09/13 179
2025/09/14 177
2025/09/15 182
2025/09/16 181
2025/09/17 166
2025/09/18 157
2025/09/19 169
2025/09/20 171
2025/09/21 172
2025/09/22 178
2025/09/23 164
2025/09/24 177
2025/09/25 184
2025/09/26 185
2025/09/27 179
2025/09/28 182
2025/09/29 181
2025/09/30 173

Copyright © Adthena. All rights reserved.

September began with 199 advertisers, fluctuating throughout the month, and concluded with 173, indicating a decrease in distinct advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
capterra.com 2.93%
eposnow.com 2.27%
netsuite.com.au 1.18%
netstock.com 1.12%
inventory-planner.com 0.92%
squareup.com -1.09%
sap.com -1.31%
ecisolutions.com -1.85%
odoo.com -1.95%
xero.com -2.56%

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Capterra.com surged by 2.93%, while Xero.com dropped by 2.56%. Eposnow.com gained 2.27%, contrasting with Odoo.com’s 1.95% decline.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date netsuite.com.au odoo.com capterra.com eposnow.com myob.com shopify.com sap.com cin7.com relexsolutions.com xero.com
2025/09/01 3.46% 9.68% 0.79% 0.89% 4.17% 0.96% 5.37% 2.4% 7.54% 3.35%
2025/09/02 10.93% 13.68% 0.83% 0.89% 3.57% 0.55% 3.47% 1.93% 4.86% 4.44%
2025/09/03 9.34% 22.95% 2.09% 3.94% 3.57% 2.06% 3.32% 1.76% 1.21% 9.63%
2025/09/04 12.91% 11.44% 0.54% 1.7% 3% 1.32% 4.47% 3.95% 1.63% 9.71%
2025/09/05 9.99% 11.27% 0.53% 3.01% 2.38% 2.16% 3.37% 2.38% 1.18% 5.01%
2025/09/06 9.3% 19.85% 1.42% 1.3% 3.98% 2.99% 4.73% 2.95% 5.18% 4.73%
2025/09/07 6.21% 19.17% 2.63% 0.7% 3.83% 4.15% 3.37% 1.89% 1.23% 16.66%
2025/09/08 8.79% 16.34% 2.16% 3.85% 2.3% 3.12% 5.08% 2.23% 6.47% 8.66%
2025/09/09 7.56% 16.29% 3.14% 4.41% 3.8% 1.15% 3.59% 2.91% 2.55% 8.86%
2025/09/10 7.77% 20.37% 2.06% 3.6% 3.5% 5.86% 3.37% 2.13% 3.54% 5.98%
2025/09/11 10.68% 11.91% 2.18% 3.31% 3.87% 2.16% 3.98% 3.74% 1.63% 8.57%
2025/09/12 11.44% 14.01% 2.18% 0.97% 3.14% 2.12% 4.52% 3.77% 1.88% 8.39%
2025/09/13 7.54% 19.15% 3.76% 3.55% 2.87% 2.04% 3.14% 2.34% 2.49% 10.51%
2025/09/14 7.39% 14.2% 1.47% 2.76% 3.79% 3.07% 4.46% 2.88% 4.75% 12.77%
2025/09/15 9.75% 10.87% 1.06% 2.54% 4.49% 1.98% 3.95% 3.09% 4.15% 5.55%
2025/09/16 9.2% 13.37% 2.71% 3.87% 6.1% 4.41% 3.59% 3.22% 1.28% 9.32%
2025/09/17 14.1% 10.93% 2.81% 1.12% 9.42% 1.93% 1.65% 3.72% 7.79% 5.52%
2025/09/18 13.07% 12.96% 3.53% 2.37% 6.14% 4.47% 3.76% 3.92% 1.72% 12.19%
2025/09/19 12.24% 16.88% 4.63% 6.84% 4.11% 2.1% 3.71% 3.12% 3.59% 7.95%
2025/09/20 8.5% 15.78% 4.44% 4.29% 3.13% 1.79% 4.39% 3.36% 3.06% 9.05%
2025/09/21 7.07% 10.67% 4.71% 7.23% 4.23% 4.07% 3.95% 3.28% 2.81% 8.7%
2025/09/22 11.9% 4.42% 3.54% 7.35% 4.11% 2.17% 3.9% 2.68% 2.72% 6.69%
2025/09/23 10.93% 14.13% 5.51% 7.92% 3.4% 5.31% 3.54% 1.55% 2.48% 11.68%
2025/09/24 12.52% 15.24% 7.41% 2.92% 3.91% 3.49% 4.32% 3.18% 2.32% 4.45%
2025/09/25 10.55% 9.63% 8.65% 3.96% 3.74% 1.86% 3.33% 3.72% 1.32% 2.28%
2025/09/26 13.27% 12.75% 8.08% 5.37% 3.38% 1.93% 1.73% 2.16% 4% 4.82%
2025/09/27 10.91% 18.88% 3.94% 4.51% 2.74% 4.55% 4.12% 2.9% 2.13% 6.09%
2025/09/28 9.41% 13.47% 5.37% 7.47% 3.59% 3.48% 4.08% 4.34% 4.29% 3.49%
2025/09/29 12.24% 16.06% 4.79% 8.03% 3.66% 2.81% 3.44% 3.77% 2.05% 2.52%
2025/09/30 13.3% 12.91% 7.88% 6.46% 6.17% 5.96% 4.5% 2.54% 1.58% 0.96%
  • netsuite.com.au
  • odoo.com
  • capterra.com
  • eposnow.com
  • myob.com
  • shopify.com
  • sap.com
  • cin7.com
  • relexsolutions.com
  • xero.com

Copyright © Adthena. All rights reserved.

In September 2025, Odoo led with a peak of 22.95% on the 3rd. Netsuite saw fluctuations, peaking at 14.1% on the 17th. Capterra’s share rose steadily, ending at 7.88%. Eposnow and Shopify showed moderate growth, while Xero’s share declined, closing at 0.96%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month
  1. 1
    HiBob is #1 best HR software | Automate, customize, save time https://www.hibob.com

    Bob’s advanced analytics let you easily track important KPIs and impact on business goals. Connect your people when WFO, WFH...

  2. 2
    Inventory Management System https://www.netsuite.com.au › inventory › management

    #1 Cloud Inventory Solution — NetSuite Cloud ERP, CRM & Inventory Management System. Free Product Tour!

  3. 3
    Free Purchase Order App https://www.odoo.com

    Easy PO Management For Free — Try Odoo Purchase software for free and improve your supply chain + inventory performance.

  4. 4
    Retail Planning Software - RELEX Solutions https://www.relexsolutions.com › software › retail-planning

    Revolutionise your demand forecasting, merchandising & inventory planning. Request a demo.

  5. 5
    Purchase Order Software | Xero AU https://www.xero.com

    Accounting software with all the time-saving tools you need. Xero accounting software is made for SMBs. Automate admin and work from anywhere, anytime. Simple to Use. Invoicing.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, HiBob leads with its HR software, emphasizing automation and customization. NetSuite and Odoo focus on inventory and purchase order management, offering cloud solutions and free trials. RELEX Solutions and Xero highlight retail planning and accounting efficiency, catering to diverse business needs.

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