AUS Software & Technology ERP - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.2106282439
	65.7893717561

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	8
	92

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	1%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
netsuite.com.au	12.85
odoo.com	11.23
squareup.com	8.19
sap.com	7.55
cin7.com	6.55
eposnow.com	4.59
procurify.com	4.02
xero.com	3.71
shopify.com	3.13
business-software.com	2.69
others	35.49

netsuite.com.au - 12.85%
odoo.com - 11.23%
squareup.com - 8.19%
sap.com - 7.55%
cin7.com - 6.55%
eposnow.com - 4.59%
procurify.com - 4.02%
xero.com - 3.71%
shopify.com - 3.13%
business-software.com - 2.69%
others - 35.49%

In the PPC landscape, Netsuite.com.au leads with 12.85% click share, followed by Odoo.com at 11.23%. Others collectively dominate with 35.49%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	odoo.com	netsuite.com.au	squareup.com	cin7.com	fishbowlinventory.com	netstock.com	xero.com	sap.com	business-software.com	epicor.com
2025/12/01	15.63%	0.24%	4.25%	9.28%	5.07%	3.33%	0.67%	6.24%	3.36%	0.97%
2025/12/02	15.14%	17.03%	1.02%	9.25%	5.97%	2.45%	1.08%	3.4%	3.72%	0.12%
2025/12/03	15.87%	20.83%	10.48%	6.93%	4.13%	0.61%	1.56%	0.09%	2.35%	0.22%
2025/12/04	15.03%	20.32%	8.63%	8.14%	2.79%	0.51%	1.92%	1.43%	0.88%	0.55%
2025/12/05	10.11%	20.09%	3.9%	8.98%	4.58%	2.28%	1.74%	3.75%	0.7%	0.21%
2025/12/06	8.13%	16.47%	2.33%	7.31%	4.03%	2.14%	1.87%	8.9%	3.22%	0.27%
2025/12/07	8.35%	12.51%	6.34%	5.83%	3.8%	1.78%	3.13%	18.18%	2.34%	0.22%
2025/12/08	10.14%	14.58%	8.1%	7.24%	5.43%	1.87%	3.24%	9.4%	2.91%	0.78%
2025/12/09	12.05%	15.82%	4.64%	8.1%	5.29%	1.41%	3.02%	1.92%	1.79%	1.44%
2025/12/10	14.17%	18.26%	7.39%	7.8%	3.04%	2.06%	1.43%	3.06%	4.11%	1.04%
2025/12/11	16.46%	16.59%	3.98%	9.75%	2.54%	1.74%	2.68%	1.89%	3.6%	1.23%
2025/12/12	12.81%	13.32%	6.51%	8.98%	3.32%	4.29%	2.04%	1.98%	6.26%	1.27%
2025/12/13	10.42%	11.76%	8.81%	9.82%	3.97%	3.63%	3.26%	3.48%	1.56%	2.9%
2025/12/14	11.3%	13.31%	5.58%	10.31%	4.21%	5.05%	2.28%	5.38%	1.14%	6.99%
2025/12/15	12.76%	20.19%	6.38%	7.34%	3.46%	4.78%	2.77%	0.05%	2.67%	3.79%
2025/12/16	13.26%	17.88%	4.54%	7.89%	2.07%	4.47%	3.65%	0.05%	5.05%	1.8%
2025/12/17	15.31%	15.78%	4.52%	9.08%	2.75%	4.91%	2.86%	0.92%	2.65%	2.49%
2025/12/18	15.5%	14.06%	7.73%	6.17%	2.58%	6.45%	2.5%	0.13%	2.02%	2.02%
2025/12/19	15.92%	11.86%	5.62%	6.64%	2.52%	5.17%	3.26%	0.13%	3.28%	3.14%
2025/12/20	14.79%	14.26%	6.94%	7.77%	2.81%	4.37%	1.65%	3.87%	2.31%	6.26%
2025/12/21	15.49%	12.11%	4.75%	7.47%	3.05%	4.6%	2.67%	2.81%	2.67%	5.96%
2025/12/22	13.15%	17.22%	7.77%	10.87%	3.92%	3.86%	0.5%	0.12%	2.24%	2.85%
2025/12/23	14.72%	13.2%	6.24%	6.65%	2.39%	4.73%	2.51%	1.95%	3.81%	1.18%
2025/12/24	12.88%	8.82%	9.04%	6.3%	3.97%	4.83%	3.09%	2.55%	7.7%	2.13%
2025/12/25	11.3%	0.81%	6.27%	8.79%	5.01%	7.58%	1.21%	5.13%	2.91%	4.02%
2025/12/26	16.07%	0.6%	2.56%	7.68%	3.77%	4.31%	4.92%	6.08%	1.59%	7.93%
2025/12/27	13.59%	3.51%	1.35%	7.09%	3.88%	3.51%	3.84%	5.09%	12.48%	9.79%
2025/12/28	17.93%	2.27%	5.07%	5%	5.19%	2.73%	5.38%	4.79%	1.32%	6.45%
2025/12/29	14.04%	10.18%	7.88%	4.56%	4.13%	3.09%	3.37%	1.92%	0.77%	2%
2025/12/30	14.13%	10.07%	6.57%	4.07%	4.54%	4.3%	3.69%	2.18%	2.79%	0.69%
2025/12/31	16.32%	14.29%	5.55%	4.9%	4.26%	2.88%	2.67%	2.07%	1.51%	0.43%

odoo.com
netsuite.com.au
squareup.com
cin7.com
fishbowlinventory.com
netstock.com
xero.com
sap.com
business-software.com
epicor.com

In December 2025, Odoo’s PPC spend fluctuated, peaking at 17.93% on the 28th. Netsuite saw a dramatic drop from 20.83% on the 3rd to 0.6% on the 26th. Squareup’s spend was steady, while Cin7 and Fishbowl Inventory showed minor variations. Netstock and Xero had low, stable spends. SAP’s spend was erratic, with a peak on the 7th. Business Software and Epicor had modest, consistent spends. The month ended with Odoo leading, followed by Netsuite and Squareup.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	148
2025/12/02	147
2025/12/03	148
2025/12/04	158
2025/12/05	149
2025/12/06	153
2025/12/07	150
2025/12/08	156
2025/12/09	153
2025/12/10	155
2025/12/11	155
2025/12/12	154
2025/12/13	163
2025/12/14	133
2025/12/15	162
2025/12/16	143
2025/12/17	145
2025/12/18	142
2025/12/19	138
2025/12/20	131
2025/12/21	133
2025/12/22	142
2025/12/23	138
2025/12/24	137
2025/12/25	136
2025/12/26	131
2025/12/27	133
2025/12/28	125
2025/12/29	138
2025/12/30	128
2025/12/31	129

December began with 148 advertisers, peaking at 163 mid-month. A decline followed, ending with 129.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
cin7.com	2.95%
odoo.com	2.68%
scoro.com	1.78%
sm-c.com.au	1.69%
procurify.com	1.63%
basware.com	-1.14%
hibob.com	-2.15%
myob.com	-2.58%
sap.com	-2.81%
netsuite.com.au	-6.33%

Cin7.com and Odoo.com lead with click share gains, while Netsuite.com.au faces the largest decline.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	odoo.com	procurify.com	eposnow.com	netsuite.com.au	xero.com	business-software.com	hibob.com	shopify.com	myob.com	epicor.com
2025/12/01	17.51%	7.35%	7.02%	0.06%	0.29%	2.98%	0.01%	6.37%	9.09%	1.28%
2025/12/02	27.19%	3.62%	2.82%	5.86%	1.34%	4.42%	0%	4.43%	11.23%	0.08%
2025/12/03	26.57%	5.69%	6.09%	8.44%	3.34%	2.63%	0%	8.24%	9.8%	0.29%
2025/12/04	22.14%	5.47%	5.91%	7.91%	3.72%	1.05%	0.01%	6.77%	6.51%	0.91%
2025/12/05	13.15%	5.26%	5.68%	9.48%	3.49%	0.96%	14.59%	0.78%	4%	0.27%
2025/12/06	8.88%	4.71%	5.41%	6.2%	2.93%	3.24%	26.14%	4%	5.04%	0.37%
2025/12/07	10.52%	0.97%	4.7%	4.86%	6.1%	2.18%	10.83%	4.27%	2.56%	0.29%
2025/12/08	12.54%	6.35%	8.63%	5.33%	6.72%	2.87%	0.01%	3.12%	4.03%	3.19%
2025/12/09	15.91%	1.81%	8.96%	7.2%	6.39%	1.81%	0%	2.3%	6.09%	1.66%
2025/12/10	17.96%	5.1%	7.31%	10.87%	3.55%	3.37%	0%	4.3%	4.03%	2.27%
2025/12/11	21.15%	6.02%	4.29%	8.37%	5.71%	2.46%	0%	2.44%	4.06%	0.88%
2025/12/12	17.39%	7.96%	5.63%	5.53%	3.33%	12.37%	0%	2.43%	3.86%	0.65%
2025/12/13	13.85%	3.96%	5.25%	4.99%	8.64%	1.55%	11.05%	5.74%	1.42%	2.96%
2025/12/14	13.87%	0%	6.28%	5.88%	4.02%	1.48%	0.01%	3.66%	1.71%	9.13%
2025/12/15	16.87%	6.15%	5.68%	8%	6.56%	3.23%	0.2%	3.21%	2.81%	4.58%
2025/12/16	15.84%	8.69%	6.15%	8.65%	8.54%	4.22%	0.01%	7.39%	1.8%	1.58%
2025/12/17	16.96%	4.31%	7.18%	10.22%	6.72%	2.4%	0.01%	2.74%	3.38%	2.81%
2025/12/18	19.5%	6.44%	4.13%	10.14%	5.31%	1.87%	0.02%	2.58%	2.9%	2.43%
2025/12/19	24.45%	4.08%	3.94%	4.54%	7.6%	3.43%	0.01%	2.82%	2.78%	2.24%
2025/12/20	22.55%	4.93%	7.34%	7.36%	3.3%	2.48%	0.08%	1.19%	1.71%	5.82%
2025/12/21	20.26%	4.47%	6.27%	5.77%	6.85%	2.19%	0%	3.02%	1.37%	6.11%
2025/12/22	20.14%	8.08%	6.53%	7.59%	0.55%	2.76%	0%	4.28%	0.44%	3.18%
2025/12/23	20.14%	12.03%	5.11%	5.61%	5.17%	3.38%	0.06%	8.94%	0.41%	0.93%
2025/12/24	15.53%	9.21%	4.04%	5.27%	8.13%	12.5%	0.38%	4.58%	0.32%	3.58%
2025/12/25	14.94%	5.3%	6.24%	0.29%	1.93%	2.89%	0.11%	4.21%	0.51%	5.2%
2025/12/26	18.44%	8.96%	5.77%	0.18%	10.54%	1.27%	0.04%	3.4%	0.08%	6.22%
2025/12/27	15.98%	6.49%	3.91%	1.06%	6.59%	11.42%	0.01%	3.46%	0.07%	8.58%
2025/12/28	20.1%	0%	5.16%	0.68%	9.45%	1.33%	0.36%	10.31%	0.07%	5.53%
2025/12/29	20.05%	9.81%	5.91%	2.98%	4.93%	0.74%	0.36%	7.09%	0.26%	1.2%
2025/12/30	16.14%	7.91%	6.04%	3.07%	6.68%	3.82%	11.52%	0.85%	0.57%	1.32%
2025/12/31	22.94%	12.31%	6.88%	6.14%	5.2%	2.66%	0.82%	0.53%	0.24%	0.19%

odoo.com
procurify.com
eposnow.com
netsuite.com.au
xero.com
business-software.com
hibob.com
shopify.com
myob.com
epicor.com

Odoo.com started December strong, peaking at 27.19% on the 2nd, then fluctuated, ending at 22.94%. Procurify.com saw a late surge, closing at 12.31%. Eposnow.com remained steady, finishing at 6.88%. Netsuite.com.au had a mid-month dip, recovering to 6.14%. Xero.com experienced ups and downs, ending at 5.20%. Business-software.com spiked mid-month, closing at 2.66%. Hibob.com had sporadic peaks, ending at 0.82%. Shopify.com fluctuated, finishing at 0.53%. Myob.com declined throughout, ending at 0.24%. Epicor.com had a late surge, closing at 0.19%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month

1
The Complete HR Solution https://www.hibob.com
Manage Your HR Tasks — Advanced Reports, Time Management, Performance & Benefits. Schedule a Free Demo. Solving...
2
Purchase Order System https://www.procurify.com › purchase › orders
Best Purchase Order Platform — Automate your purchase order creation. Make smarter financial decisions. Manage all spend. Centralized purchasing management. One unified spend hub. Speed up your PO creation today.
3
Purchase Order Management: Steps and Tools - Shopify https://www.shopify.com
Grow Your Business On The Best Point of Sale System For Unifying In-Store & Online Sales. All Shopify Plans Include POS, Ecommerce, Payments, And More. Try It Free. View Solutions.
4
Best ERP Systems 2025: Strategic Guide for Businesses https://www.sm-c.com.au
ERP Solutions For Streamlined Enterprise Management. Speak To One Of Our Experts Today. Trusted Partner With A Proven Track Record Of...
5
Free Purchase Order Template | Xero AU https://www.xero.com
Just download a template for your business, fill it out, and away you go. Download one of xero's...

In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messaging. HiBob offers a comprehensive HR solution, emphasizing advanced management tools and a free demo. Procurify highlights automation in purchase order creation, promoting smarter financial decisions. Shopify integrates POS with e-commerce, offering a unified sales platform. SM-C positions itself as a strategic ERP guide for 2025, while Xero provides a simple, free purchase order template. Each ad uniquely addresses specific business needs, showcasing innovation and efficiency.

Frequently Asked Questions

Why is the AUS Software & Technology ERP December 2025 Report useful and how should I use it?

Why is the AUS Software & Technology ERP December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology ERP December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology ERP December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology ERP December 2025 Report?

The AUS Software & Technology ERP December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology ERP December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology ERP December 2025 Report for?

The AUS Software & Technology ERP December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Software & Technology ERP - PPC Market Share Analysis December 2025