Why is the AUS Software & Technology ERP February 2026 Report useful and how should I use it?

Why is the AUS Software & Technology ERP February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology ERP February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology ERP February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology ERP February 2026 Report?

The AUS Software & Technology ERP February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology ERP February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology ERP February 2026 Report for?

The AUS Software & Technology ERP February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology ERP - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	37.8259524441
	62.1740475559

37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	10
	90

10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	1%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
sap.com	15.35
netsuite.com.au	14.16
cin7.com	10.82
xero.com	7.69
squareup.com	6.76
myob.com	6.58
procurify.com	4.44
eposnow.com	3.99
fusion5.com	2.26
shopify.com	1.98
others	25.97

sap.com - 15.35%
netsuite.com.au - 14.16%
cin7.com - 10.82%
xero.com - 7.69%
squareup.com - 6.76%
myob.com - 6.58%
procurify.com - 4.44%
eposnow.com - 3.99%
fusion5.com - 2.26%
shopify.com - 1.98%
others - 25.97%

In the PPC landscape, SAP leads with 15.35% click share, closely followed by Netsuite at 14.16%. Others collectively dominate with 25.97%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	netsuite.com.au	sap.com	xero.com	myob.com	cin7.com	squareup.com	fishbowlinventory.com	sage.com	eposnow.com	infor.com
2026/02/01	18.29%	6.25%	4.08%	6.17%	5.58%	7.72%	3.84%	4.54%	2.92%	3.28%
2026/02/02	13.19%	7.83%	2.53%	8.17%	6.99%	9.6%	3.42%	3.83%	5.33%	2.14%
2026/02/03	20.08%	6.84%	2.33%	6.14%	8.94%	5.39%	2.78%	2.45%	3.7%	3.92%
2026/02/04	16.47%	7.9%	4.44%	10.37%	9.34%	6.88%	3.83%	4.25%	3.89%	1.51%
2026/02/05	18.71%	8.86%	1.72%	8.36%	19.28%	3.05%	3.6%	2.24%	2.06%	1.43%
2026/02/06	15.96%	7.33%	2.71%	6.6%	16.85%	8.34%	4.27%	3.43%	3.16%	1.42%
2026/02/07	15.52%	11.22%	3.38%	5.81%	16.64%	7.32%	4.09%	1.47%	2.84%	1.78%
2026/02/08	14.69%	8.95%	1.3%	5.87%	17.56%	5.37%	6.08%	2.39%	3.59%	4.94%
2026/02/09	12.62%	6%	2.07%	9.25%	14.58%	4.42%	4.16%	2.91%	1.92%	3.45%
2026/02/10	16.79%	7.12%	1.02%	10.21%	7.17%	9.24%	4.35%	3.43%	3.58%	2.89%
2026/02/11	13.84%	8.44%	0.87%	9.66%	7.3%	5.58%	3.75%	3.78%	3.38%	2.34%
2026/02/12	17.9%	9.3%	0.74%	12.47%	8.28%	3.05%	3.55%	1.69%	3.83%	1.53%
2026/02/13	15.1%	6.93%	2.57%	6.26%	20.52%	7.89%	4.04%	3.24%	2.99%	1.35%
2026/02/14	14.65%	10.6%	3.19%	5.49%	21.18%	6.91%	3.86%	1.39%	2.68%	1.68%
2026/02/15	14.46%	8.81%	1.28%	5.77%	18.13%	5.29%	5.99%	2.35%	3.53%	4.86%
2026/02/16	12.51%	5.94%	2.05%	9.17%	14.46%	4.39%	4.12%	2.88%	1.9%	3.42%
2026/02/17	20%	10.18%	0.48%	11.04%	4.86%	5.15%	5.14%	2.86%	5.92%	0.37%
2026/02/18	20.76%	5.1%	4.3%	11.11%	6.43%	7.5%	6.17%	1.83%	3.05%	0.13%
2026/02/19	20.89%	7.95%	1.22%	10.21%	6.33%	8.2%	5.32%	3.41%	3.22%	0.74%
2026/02/20	24.18%	9.09%	3.1%	7.33%	3.78%	10.11%	5.39%	1.48%	4.9%	0.08%
2026/02/21	18.34%	12.68%	6.17%	5.57%	6.92%	5.13%	4.28%	4.09%	1.85%	0.24%
2026/02/22	19.46%	10.93%	2.94%	10.7%	6.47%	7.15%	4.99%	3.98%	2.13%	0.1%
2026/02/23	14.36%	3.77%	3.42%	12.45%	11.01%	8.18%	5.88%	5.73%	3.28%	1.06%
2026/02/24	4.16%	8.57%	8.71%	14.81%	6.59%	10.71%	4.31%	4.57%	2.76%	0.54%
2026/02/25	12.33%	9.02%	5.39%	12.11%	4.26%	8.27%	5.34%	4.28%	3.5%	0.66%
2026/02/26	18.01%	8.58%	4.84%	10.29%	7.71%	5.91%	5.1%	3.63%	3.41%	0.64%
2026/02/27	8.66%	13.93%	9.37%	8.96%	10.07%	8.76%	5.25%	3.63%	2.38%	0.44%
2026/02/28	15.87%	11.35%	9.99%	9.44%	9.12%	6.65%	5.58%	3.95%	2.01%	0.75%

netsuite.com.au
sap.com
xero.com
myob.com
cin7.com
squareup.com
fishbowlinventory.com
sage.com
eposnow.com
infor.com

In February 2026, Netsuite.com.au led with fluctuating spend, peaking mid-month. SAP.com and Xero.com showed steady growth, while MYOB.com and Cin7.com had notable spikes. Infor.com ended with minimal spend.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	144
2026/02/02	151
2026/02/03	156
2026/02/04	142
2026/02/05	140
2026/02/06	133
2026/02/07	134
2026/02/08	116
2026/02/09	136
2026/02/10	129
2026/02/11	130
2026/02/12	120
2026/02/13	133
2026/02/14	134
2026/02/15	116
2026/02/16	136
2026/02/17	124
2026/02/18	128
2026/02/19	149
2026/02/20	146
2026/02/21	141
2026/02/22	138
2026/02/23	148
2026/02/24	151
2026/02/25	146
2026/02/26	135
2026/02/27	133
2026/02/28	131

February began with 144 advertisers, peaking at 156 on the 3rd. A mid-month dip to 116 on the 8th and 15th was followed by a recovery, ending at 131.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
sap.com	1.84%
epicor.com	1.45%
procurify.com	0.93%
retailexpress.com.au	0.81%
fusion5.com	0.59%
odoo.com	-0.83%
hibob.com	-1.1%
netsuite.com.au	-1.2%
shopify.com	-1.54%
cin7.com	-2.42%

SAP.com and Epicor.com lead with click share gains, while Cin7.com and Shopify.com face declines.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	xero.com	procurify.com	myob.com	netsuite.com.au	sap.com	sage.com	eposnow.com	cin7.com	relexsolutions.com	hibob.com
2026/02/01	8.36%	0%	7.49%	20.56%	2.45%	3.27%	5.64%	1.2%	2.84%	0.01%
2026/02/02	6.73%	9.48%	7.11%	6.75%	3.93%	3.6%	9.23%	1.95%	3.46%	0.01%
2026/02/03	5.49%	2.15%	9.91%	16.4%	2.73%	2.04%	5.88%	1.95%	0%	12%
2026/02/04	12.8%	3.14%	10.88%	11.64%	3.95%	4.27%	7.01%	3.11%	3.44%	0.01%
2026/02/05	4.3%	3.95%	9.95%	13.39%	4.97%	3.38%	3.49%	17.88%	0%	0.02%
2026/02/06	5.87%	2.53%	5.57%	12.32%	3.19%	2.82%	4.85%	20.61%	2.08%	14.05%
2026/02/07	7.46%	11.71%	5.51%	8.29%	7.66%	1.24%	3.81%	23.28%	2.56%	0%
2026/02/08	2.53%	1.85%	8%	8.84%	4.68%	2.86%	8.3%	16.8%	3.04%	0.01%
2026/02/09	4.61%	7.24%	9.45%	7.88%	2.92%	2.58%	3.33%	10.73%	0.8%	16.09%
2026/02/10	0.78%	4.86%	7.5%	13.52%	3.51%	3.88%	7%	2.63%	3.55%	18.14%
2026/02/11	0.31%	6.64%	9.78%	10.19%	3.64%	3.57%	5.76%	2.4%	3.64%	18.43%
2026/02/12	0.46%	8.66%	14.23%	9.63%	5.39%	2.56%	9.55%	3.55%	3.56%	0.03%
2026/02/13	5.87%	2.53%	5.57%	12.32%	3.19%	2.82%	4.85%	20.61%	2.08%	14.05%
2026/02/14	7.46%	11.71%	5.51%	8.29%	7.66%	1.24%	3.81%	23.28%	2.56%	0%
2026/02/15	2.53%	1.85%	8%	8.84%	4.68%	2.86%	8.3%	16.8%	3.04%	0.01%
2026/02/16	4.61%	7.24%	9.45%	7.88%	2.92%	2.58%	3.33%	10.73%	0.8%	16.09%
2026/02/17	0.37%	5.21%	11.75%	7.9%	5.54%	2.79%	15.27%	1.47%	5.71%	0.01%
2026/02/18	14.03%	0%	16.53%	11.54%	3.34%	3.09%	6.61%	2.68%	0%	0.03%
2026/02/19	0.77%	8.6%	8.45%	11.94%	4.6%	4.15%	6.69%	2.46%	4.6%	0.2%
2026/02/20	3.2%	13.9%	7.25%	12.62%	5.76%	2.61%	10.81%	1.46%	0%	0.02%
2026/02/21	10.85%	7.32%	5.05%	12.21%	6.74%	5.05%	2.04%	2.14%	3.01%	0.02%
2026/02/22	2.22%	0%	10.53%	13.59%	7.21%	6.06%	3.96%	4.59%	7.13%	0.01%
2026/02/23	5.29%	4.27%	11.07%	8.64%	2.17%	6.68%	6.83%	9.77%	4.72%	0.01%
2026/02/24	13.9%	12.65%	12.2%	4%	4.55%	5.44%	4.33%	2.15%	3.47%	0.39%
2026/02/25	6.3%	11.66%	9.1%	4.88%	4.83%	4.4%	6.61%	1.51%	5.32%	0.8%
2026/02/26	3.6%	9.62%	11.59%	7.93%	5.12%	4.13%	7.25%	2.92%	3.95%	0.04%
2026/02/27	15.73%	18.47%	7.96%	3.93%	7.75%	3.88%	4.9%	3.22%	6.75%	0.02%
2026/02/28	23.75%	12.42%	8.22%	6.65%	6.47%	4.56%	4.1%	3.73%	2.73%	0.01%

xero.com
procurify.com
myob.com
netsuite.com.au
sap.com
sage.com
eposnow.com
cin7.com
relexsolutions.com
hibob.com

In February 2026, Xero’s impression share fluctuated, peaking at 23.75% on the 28th. Procurify saw a high of 18.47% on the 27th. MYOB maintained steady performance, while Netsuite’s share decreased towards month-end. SAP and Sage showed moderate consistency. Eposnow and Cin7 experienced notable spikes, with Cin7 reaching 23.28% mid-month. Relexsolutions and Hibob had minimal impact, with Hibob’s share mostly negligible.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month

1
#1 HR Platform - HiBob HRIS - It's Time for More HR Impact https://www.hibob.com › hibob › hris
Keep Employees Engaged and Connected with Bob's Beautiful and Intuitive HRIS System.
2
NetSuite® Australia https://www.netsuite.com.au
Financial Service Software — NetSuite® help you run your business more efficiently and make better, faster decisions. Free product tour. 100% Cloud Platform. Real-Time Data. One Unified Suite. Real-Time Visibility.
3
Purchase Order Management: Steps and Tools - Shopify https://www.shopify.com
Grow Your Business On The Best Point of Sale System For Unifying In-Store & Online Sales.
4
Inventory Management Software https://solutions.tallemucrm.com › manage-stock
Inventory Management System — Stop stock issues before they happen. Keep your inventory in check with real-time tracking. Track, manage, and optimise inventory with ease. Stay on top of stock levels effortlessly. 14-Day Free Trial.
5
Free Purchase Order Template | Xero AU https://www.xero.com
Just download a template for your business, fill it out, and away you go.

In the competitive landscape of Google PPC, HiBob’s ad stands out with its focus on employee engagement through an intuitive HRIS system. NetSuite emphasizes efficiency and real-time data for decision-making. Shopify highlights seamless integration of in-store and online sales. TallemuCRM offers proactive inventory management with real-time tracking. Xero simplifies business processes with a free purchase order template.

Frequently Asked Questions

Why is the AUS Software & Technology ERP February 2026 Report useful and how should I use it?

Why is the AUS Software & Technology ERP February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology ERP February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology ERP February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology ERP February 2026 Report?

The AUS Software & Technology ERP February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology ERP February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology ERP February 2026 Report for?

The AUS Software & Technology ERP February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology ERP - PPC Market Share Analysis February 2026