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AUS Software & Technology ERP - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – AUS

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.7466945407
77.2533054593
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
netsuite.com.au 14.11
cin7.com 12.54
xero.com 11.55
sap.com 8.57
squareup.com 7.97
myob.com 5.94
procurify.com 4.55
oracle.com 3.45
fusion5.com 2.52
workbenchcentral.com 2.29
others 26.51
  • netsuite.com.au - 14.11%
  • cin7.com - 12.54%
  • xero.com - 11.55%
  • sap.com - 8.57%
  • squareup.com - 7.97%
  • myob.com - 5.94%
  • procurify.com - 4.55%
  • oracle.com - 3.45%
  • fusion5.com - 2.52%
  • workbenchcentral.com - 2.29%
  • others - 26.51%

Copyright © Adthena. All rights reserved.

In the competitive PPC landscape, Netsuite.com.au leads with 14.11% click share, followed by Cin7.com at 12.54%. ‘Others’ collectively hold a significant 26.51%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com.au oracle.com cin7.com myob.com squareup.com fishbowlinventory.com xero.com sage.com netstock.com sap.com
2026/04/01 16.64% 0.01% 4.5% 8.68% 6.74% 7.26% 9.91% 3.8% 5.11% 1.12%
2026/04/02 17.33% 0.01% 12.55% 6.64% 9% 5.81% 9.29% 3.85% 2.04% 3.73%
2026/04/03 18.84% 0.01% 15.38% 4.42% 5.33% 5.82% 8.57% 2.33% 2.4% 4.49%
2026/04/04 17.87% 0% 13.24% 5.51% 7.39% 1.08% 14.95% 3.34% 2.48% 6.6%
2026/04/05 11.89% 0% 11.68% 5.92% 4.13% 1.27% 15.92% 2.57% 1.82% 6.71%
2026/04/06 12.66% 5.57% 9.06% 4.94% 5.12% 5.66% 14.64% 2.48% 2.09% 4.43%
2026/04/07 16.04% 9.36% 10.61% 4.03% 4.48% 5.59% 9.77% 2.47% 1.86% 5.5%
2026/04/08 16.22% 5.68% 7.09% 5.35% 5.57% 6.41% 7.19% 3.54% 2.5% 1.76%
2026/04/09 14.49% 11.48% 6.62% 7.22% 5.73% 6.08% 7.4% 5.37% 2.64% 0.8%
2026/04/10 14.35% 8.81% 6.64% 6.31% 5.55% 6.82% 6.07% 5.9% 2.7% 1.73%
2026/04/11 21.17% 0.16% 6.76% 11.43% 4.2% 0.89% 10.2% 4.13% 3.18% 7.24%
2026/04/12 20.52% 0.15% 10.79% 5.71% 6.93% 0.97% 7.37% 5.11% 3.39% 6.99%
2026/04/13 13.62% 8.79% 7.44% 7.64% 4.06% 6.45% 3.61% 3.47% 2.83% 5.6%
2026/04/14 15.21% 14.71% 6.23% 5.91% 3.57% 6.46% 4.88% 4.63% 1.99% 0.8%
2026/04/15 11.72% 15.23% 7.83% 7.77% 4.2% 7.07% 3.21% 5.02% 2.12% 1.68%
2026/04/16 16.07% 12.58% 9.88% 5.69% 5.48% 8.63% 0.83% 4.89% 3.15% 0.91%
2026/04/17 15.29% 12.64% 10.79% 5.31% 7.72% 7.83% 1.63% 4.22% 2.56% 1.01%
2026/04/18 13.56% 0.2% 13.26% 4.38% 6.37% 1.26% 9.2% 5.84% 4.56% 7.99%
2026/04/19 15.25% 0.16% 10.15% 4.11% 6.31% 0.96% 9.92% 3.29% 4.3% 6.99%
2026/04/20 13.82% 14.88% 8.18% 4.67% 3.59% 6.26% 5.27% 2.25% 5.45% 4.37%
2026/04/21 11.48% 14.13% 9.07% 6.17% 7.98% 4.24% 3.13% 2.96% 4.01% 1.78%
2026/04/22 13.54% 9.43% 10.67% 5.87% 5.57% 6.67% 3.3% 4.45% 3.08% 2.97%
2026/04/23 9.69% 12.31% 8.13% 7.49% 10.55% 3.54% 4.89% 4.61% 2.25% 0.92%
2026/04/24 11.87% 11.33% 11.08% 7.99% 5.5% 4.4% 3% 5.14% 3.63% 1.98%
2026/04/25 16.39% 0.28% 13.58% 6.35% 7.89% 0.82% 2.46% 2.3% 3.65% 9.77%
2026/04/26 12.54% 0.24% 17.25% 6.71% 4.78% 0.72% 5.85% 2.05% 3.87% 7.62%
2026/04/27 11.99% 15.99% 8.33% 5.72% 6.09% 3.64% 5.44% 1.63% 4.01% 6.97%
2026/04/28 12.8% 12.59% 12.76% 6.58% 9.12% 4.88% 4.15% 2.07% 4.32% 3.22%
2026/04/29 18.25% 16.94% 11.2% 7.87% 7.27% 2.95% 2.76% 2.19% 3.84% 2.15%
2026/04/30 16.54% 16.21% 9.68% 8.14% 6.47% 2.46% 2.32% 2.24% 1.92% 1.04%
  • netsuite.com.au
  • oracle.com
  • cin7.com
  • myob.com
  • squareup.com
  • fishbowlinventory.com
  • xero.com
  • sage.com
  • netstock.com
  • sap.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Netsuite.com.au led with fluctuating dominance, peaking mid-month. Oracle.com surged late, while Cin7.com maintained steady growth. By month’s end, Netsuite.com.au retained the top spot.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 142
2026/04/02 141
2026/04/03 143
2026/04/04 144
2026/04/05 142
2026/04/06 149
2026/04/07 148
2026/04/08 157
2026/04/09 150
2026/04/10 158
2026/04/11 154
2026/04/12 153
2026/04/13 172
2026/04/14 165
2026/04/15 165
2026/04/16 159
2026/04/17 155
2026/04/18 159
2026/04/19 152
2026/04/20 157
2026/04/21 150
2026/04/22 156
2026/04/23 157
2026/04/24 159
2026/04/25 162
2026/04/26 161
2026/04/27 167
2026/04/28 165
2026/04/29 162
2026/04/30 159

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 142 and peaking at 172 mid-month. The month concluded with a stable 159, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
squareup.com 2.91%
cin7.com 2.63%
oracle.com 1.86%
retailexpress.com.au 1.39%
sap.com 1.2%
havi.com.au -0.8%
sm-c.com.au -1.19%
netsuite.com.au -1.59%
myob.com -1.81%
xero.com -7.58%

Copyright © Adthena. All rights reserved.

Squareup.com leads with a 2.91% click share increase, while xero.com drops by 7.58%.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date netsuite.com.au oracle.com myob.com eposnow.com cin7.com xero.com procurify.com sage.com sm-c.com.au workbenchcentral.com
2026/04/01 10.3% 0% 8.74% 7.04% 2.06% 14.1% 11.29% 3.47% 0.12% 0%
2026/04/02 6.64% 0% 8.74% 4.03% 10% 13.19% 12.84% 2.75% 12.56% 0.89%
2026/04/03 13.62% 0% 2.99% 2.87% 13.26% 10.5% 6.74% 1.71% 13.64% 2.86%
2026/04/04 14.72% 0% 6.32% 2.31% 12.95% 20.97% 6.56% 3.14% 0.93% 3.22%
2026/04/05 5.48% 0% 9.2% 2.53% 8.04% 29.25% 0.01% 2.22% 8.7% 4.91%
2026/04/06 7% 2.93% 8.35% 1.62% 6.26% 18.85% 13.55% 2.58% 0.52% 4.4%
2026/04/07 9.85% 4.33% 4.94% 2.3% 8.94% 14.1% 13.26% 2.9% 1.04% 2.18%
2026/04/08 10.74% 3.18% 4.52% 3.21% 3.56% 11.88% 5.43% 3.87% 0.39% 7.97%
2026/04/09 8.16% 4.63% 10.11% 1.75% 3.24% 6.79% 9.77% 5.94% 0.37% 13.24%
2026/04/10 7.12% 3.78% 4.61% 2.99% 3.24% 7% 7.48% 6.01% 14.09% 7.82%
2026/04/11 22.01% 0.04% 21.18% 1.27% 2.83% 10.78% 2.34% 4.06% 0.29% 6.2%
2026/04/12 18.09% 0.04% 7.76% 2.66% 7.58% 6.19% 0.01% 3.74% 23.4% 5.35%
2026/04/13 8.13% 4.68% 10.05% 4.35% 5% 6.81% 9.01% 3.77% 0.11% 7.39%
2026/04/14 10.17% 7.17% 7.93% 2.92% 3.38% 7.02% 5.43% 4.84% 0.39% 9.94%
2026/04/15 8.59% 7.52% 8.67% 4.63% 3.72% 1.76% 8.84% 5.95% 0.15% 8.63%
2026/04/16 11.46% 7.72% 6.87% 5.37% 7.67% 0.44% 6.72% 6.46% 0.34% 6.53%
2026/04/17 10.07% 6.64% 5.43% 6.21% 7.09% 0.48% 13.02% 5.22% 0.1% 7.1%
2026/04/18 9.03% 0.06% 3.27% 3.83% 10.72% 11.68% 10.57% 5.72% 0.1% 7.67%
2026/04/19 7.1% 0.04% 2.79% 1.35% 7.83% 10.41% 2.09% 2.58% 11.92% 6.53%
2026/04/20 8.59% 7.65% 4.3% 3.72% 4.55% 5.9% 6.12% 2.71% 0.55% 8.45%
2026/04/21 7.05% 7.56% 7.82% 3.69% 6.33% 1.36% 9.65% 3.11% 0.11% 10.56%
2026/04/22 8.87% 6.1% 5.47% 5.58% 6.86% 4.84% 10.19% 5.13% 0.09% 11.59%
2026/04/23 6.75% 6.19% 8.18% 5.98% 4.02% 8.9% 11.31% 4.26% 0.11% 5.55%
2026/04/24 7.63% 6.71% 8.47% 4.64% 5.79% 4.54% 6.92% 6.2% 0.2% 0.11%
2026/04/25 10.59% 0.12% 6.92% 7.1% 8.82% 1.67% 9.58% 3.12% 0.45% 0.12%
2026/04/26 4.77% 0.07% 5.66% 2.73% 14.4% 4.62% 1.45% 1.78% 16.11% 0.07%
2026/04/27 7.14% 7.78% 6.01% 3.81% 5.45% 7.84% 10.71% 1.69% 0.54% 0.06%
2026/04/28 7.43% 7.98% 7.34% 7.8% 11.57% 1.76% 12.27% 2.42% 0.2% 0.07%
2026/04/29 11.44% 11.26% 10.6% 1.64% 9.34% 3.36% 12.11% 2.72% 0.28% 0.07%
2026/04/30 14.32% 9.94% 9.5% 7.28% 5.31% 5.08% 4.25% 3.18% 0.19% 0.03%
  • netsuite.com.au
  • oracle.com
  • myob.com
  • eposnow.com
  • cin7.com
  • xero.com
  • procurify.com
  • sage.com
  • sm-c.com.au
  • workbenchcentral.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Netsuite.com.au peaked mid-month, while Oracle.com fluctuated, ending strong. Myob.com and Xero.com showed early highs, tapering off. Procurify.com and Workbenchcentral.com had notable spikes, closing with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month
  1. 1
    Top 10 ERP Software https://www.capterra.com › erp › free-list

    Industry Leading Software List — Find the Best ERP Software That Will Help You Do, What You Do, Better. No Matter Your Mission, Get The Right ERP Software To Accomplish It.

  2. 2
    NetSuite® - Official Site | Make Smarter Decisions Faster https://www.netsuite.com.au

    One unified business management suite with AI-embedded capabilities. Join the 43,000...

  3. 3
    Unit4 ERP & Financial Management Platform | SMC https://www.sm-c.com.au

    Supporting $20M+ Business to Large Enterprise. Speak With One Of Our Consulting Experts.

  4. 4
    ERP Management Software https://www.workbenchcentral.com › management

    Take Control of Your Projects — Australia's #1 Job Costing Software. Civil, Engineering, Construction, Electrical & Trade. 100s...

  5. 5
    Purchase Order Software | Xero AU https://www.xero.com

    Xero accounting software is made for SMBs. Automate admin and work from anywhere, anytime. Xero is secure and reliable and our experts are...

Copyright © Adthena. All rights reserved.

In the competitive landscape of ERP software, Capterra leads with a comprehensive list, promising tailored solutions for diverse missions. NetSuite emphasizes AI-driven decision-making for its 43,000 users. Unit4 targets large enterprises with expert consultancy. WorkbenchCentral focuses on project control in various trades, while Xero offers SMBs seamless, secure accounting.

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