Log in Book a Demo

AUS Software & Technology ERP - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – AUS

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.7868434654
60.2131565346
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 1%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
squareup.com 16.13
netsuite.com.au 11.59
cin7.com 10.1
xero.com 8.7
sap.com 7.58
sm-c.com.au 6.32
myob.com 5.4
eposnow.com 2.73
fusion5.com 2.06
sage.com 1.73
others 27.66
  • squareup.com - 16.13%
  • netsuite.com.au - 11.59%
  • cin7.com - 10.1%
  • xero.com - 8.7%
  • sap.com - 7.58%
  • sm-c.com.au - 6.32%
  • myob.com - 5.4%
  • eposnow.com - 2.73%
  • fusion5.com - 2.06%
  • sage.com - 1.73%
  • others - 27.66%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Squareup leads with 16.13% click share, followed by Netsuite at 11.59%. Others collectively hold 27.66%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date myob.com squareup.com infor.com xero.com sap.com cin7.com sage.com netstock.com fishbowlinventory.com netsuite.com.au
2026/05/01 8.14% 7.13% 0.61% 2.54% 3.56% 6.69% 3.46% 3.67% 5.87% 12.57%
2026/05/02 7.93% 6.4% 2.18% 1.4% 9.65% 11.21% 5.77% 3.19% 0.92% 11.61%
2026/05/03 6.53% 9.59% 4.36% 1.26% 7.71% 11.41% 3.84% 3.9% 0.74% 11.83%
2026/05/04 6.61% 7.99% 2.88% 2.65% 5.22% 8.33% 3.62% 3.02% 6.15% 11.63%
2026/05/05 9.06% 5.62% 0.44% 2.04% 2.71% 10.72% 4.32% 3.72% 7.3% 9.93%
2026/05/06 8.79% 9.39% 0.82% 2.73% 0.8% 8.23% 3.73% 1.73% 7.03% 15.51%
2026/05/07 7.05% 8.24% 0.38% 2.84% 3.76% 11.57% 3.87% 2.15% 7.68% 15.9%
2026/05/08 8.59% 6.98% 0.45% 2.97% 2.61% 11.29% 5.74% 3.21% 7.04% 14.4%
2026/05/09 7.44% 9.32% 0.29% 6% 6.82% 13.53% 6.06% 3.77% 1.11% 10.49%
2026/05/10 10.56% 3.08% 0.37% 5.75% 5.26% 7.91% 6.6% 3.93% 1.16% 15.65%
2026/05/11 9.31% 4.81% 0.64% 6.49% 3.51% 9.16% 6.4% 2.9% 5.8% 11.16%
2026/05/12 9.75% 16.12% 1.33% 4.64% 1.87% 8.28% 4.57% 2.52% 6.31% 10.86%
2026/05/13 9.77% 7.89% 0.82% 3.84% 2.54% 7.44% 7.09% 3.26% 7.43% 13.42%
2026/05/14 9.52% 9.74% 0.72% 2.6% 1.88% 7.62% 7.48% 2.79% 7.55% 16.56%
2026/05/15 8.42% 9.41% 2.18% 1.3% 2.49% 7.65% 5.87% 3.79% 7.87% 15.11%
2026/05/16 6.39% 11.91% 1.97% 9.62% 5.36% 5.66% 3.22% 3.46% 1.01% 14.61%
2026/05/17 6.58% 14.5% 1.84% 7.75% 5.5% 6.56% 3.39% 2.88% 1.07% 10.91%
2026/05/18 9.57% 11.48% 3.88% 4.54% 0.86% 6.32% 3.27% 4.11% 7.36% 12.27%
2026/05/19 8.83% 13.47% 3.48% 5.45% 2.15% 7.32% 3.18% 4.15% 7.81% 11.81%
2026/05/20 9.25% 11.95% 3.96% 3.57% 2.14% 5.89% 4.62% 2.09% 6.81% 16.17%
2026/05/21 10.99% 17.33% 2.22% 4.05% 1.13% 5.93% 4.55% 3% 6.64% 13.46%
2026/05/22 11% 17.49% 4.58% 3.34% 1.64% 5.36% 4.11% 2.95% 6.19% 11.9%
2026/05/23 10.68% 17.72% 2.78% 5.08% 4.54% 7.64% 2.45% 3.74% 1.64% 9.27%
2026/05/24 9.15% 13.56% 2.23% 5.13% 5.16% 10.46% 2.62% 3.52% 1.74% 9.79%
2026/05/25 9.03% 12.2% 3.33% 2.96% 2.45% 5.66% 2.98% 3.33% 4.72% 11.42%
2026/05/26 10.99% 7.92% 4.45% 6.85% 1.02% 5.72% 2.84% 1.13% 5.74% 7.38%
2026/05/27 10.19% 10.39% 8.11% 3.39% 2.94% 6.98% 2.67% 0.76% 4.7% 8.09%
2026/05/28 7.87% 14.1% 8.59% 5.02% 1.07% 5.96% 2.23% 0.93% 4.08% 11.94%
2026/05/29 8.25% 11.59% 10.44% 3.57% 1.31% 7.73% 2.44% 0.77% 4.21% 16.21%
2026/05/30 9.34% 18.37% 9.77% 6.62% 4.44% 4.42% 2.34% 3.29% 1.45% 2.78%
2026/05/31 12.86% 12.75% 11.52% 8.62% 4.75% 4.41% 2.64% 2.35% 1.43% 1.39%
  • myob.com
  • squareup.com
  • infor.com
  • xero.com
  • sap.com
  • cin7.com
  • sage.com
  • netstock.com
  • fishbowlinventory.com
  • netsuite.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Squareup.com surged, peaking at 18.37% on May 30. MYOB.com fluctuated, ending strong at 12.86%. Netsuite.com.au started high but dipped, closing at 1.39%.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 153
2026/05/02 157
2026/05/03 150
2026/05/04 150
2026/05/05 154
2026/05/06 156
2026/05/07 144
2026/05/08 158
2026/05/09 157
2026/05/10 153
2026/05/11 165
2026/05/12 172
2026/05/13 173
2026/05/14 153
2026/05/15 167
2026/05/16 164
2026/05/17 163
2026/05/18 164
2026/05/19 151
2026/05/20 144
2026/05/21 136
2026/05/22 133
2026/05/23 139
2026/05/24 149
2026/05/25 155
2026/05/26 175
2026/05/27 161
2026/05/28 162
2026/05/29 151
2026/05/30 156
2026/05/31 160

Copyright © Adthena. All rights reserved.

May began with 153 advertisers, fluctuating throughout. Mid-month peaked at 173, then dipped to 133. The month concluded with a steady 160 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
squareup.com 8.49%
infor.com 2.46%
yoobic.com 1.91%
ecisolutions.com 1.31%
xero.com 1.16%
oracle.com -1.82%
netsuite.com.au -1.89%
sap.com -1.98%
cin7.com -2.7%
sm-c.com.au -8.87%

Copyright © Adthena. All rights reserved.

Squareup.com surged with an 8.49% increase, while sm-c.com.au plummeted by 8.87%.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date xero.com infor.com myob.com eposnow.com ecisolutions.com squareup.com cin7.com sage.com netsuite.com.au sm-c.com.au
2026/05/01 6.31% 0.5% 8.58% 4.88% 1.54% 3.41% 5.57% 4.12% 7.37% 0.19%
2026/05/02 0.94% 2.23% 7.95% 4.77% 0.14% 2.69% 10.02% 6.17% 7.59% 0.2%
2026/05/03 1.22% 4.87% 6.66% 5.04% 0.66% 4.26% 14.86% 3.88% 6.22% 0.05%
2026/05/04 4.72% 3.22% 5.7% 4.66% 0.46% 2.99% 8.03% 3.14% 8.73% 0.25%
2026/05/05 1.62% 0.31% 10.56% 5.93% 1.02% 2.39% 7.5% 4.71% 5.25% 0.03%
2026/05/06 4.67% 0.76% 8.43% 4.49% 1.08% 3.47% 9.91% 4.43% 8.69% 0.2%
2026/05/07 5.1% 0.25% 7.5% 5.98% 1.08% 3.12% 17.88% 4.31% 9.27% 0.1%
2026/05/08 5.92% 0.3% 7.73% 4.04% 0.32% 2.39% 9.32% 4.94% 7.01% 19.76%
2026/05/09 6.05% 0.19% 5.94% 6.95% 1.19% 3.44% 15.03% 6.23% 5.45% 0.04%
2026/05/10 11.67% 0.23% 8.83% 5.32% 0.78% 1.14% 9.59% 5.67% 7.99% 0.09%
2026/05/11 9.43% 0.33% 7.67% 3.32% 0.11% 1.23% 7.4% 7.16% 4.17% 23.14%
2026/05/12 7.43% 1.01% 8.48% 5.92% 2.54% 6.44% 11.79% 4.67% 5.47% 0.18%
2026/05/13 8.34% 0.58% 8.11% 4.35% 1.37% 2.77% 7.28% 8.91% 8.33% 0.08%
2026/05/14 5.04% 0.42% 9.25% 5.06% 2.8% 2.74% 2.91% 7.41% 6.07% 17.58%
2026/05/15 0.95% 2.49% 5.95% 3.56% 2.72% 2.97% 3.5% 4.25% 6.49% 32.39%
2026/05/16 17.2% 0.94% 2.54% 1.94% 1.46% 2.31% 2.12% 1.63% 13.76% 28.8%
2026/05/17 8.68% 1.24% 5.06% 2.97% 2.47% 4.35% 2.95% 2.37% 4.99% 29.79%
2026/05/18 3.84% 3.24% 7.73% 4.89% 3.88% 3.89% 3.69% 2.57% 5.35% 17.59%
2026/05/19 11.78% 3.52% 7.59% 6.89% 5.06% 5.29% 3.88% 3.03% 7.07% 0.21%
2026/05/20 6.64% 4.98% 8.74% 7.03% 4.96% 4.85% 3% 4.47% 9.61% 0.08%
2026/05/21 7.41% 2.22% 11.46% 6.49% 4.15% 8.07% 4.24% 5.73% 8.53% 0.91%
2026/05/22 5.33% 5.14% 12.1% 6.33% 4.83% 7.66% 4.19% 3.9% 7.21% 0.05%
2026/05/23 6.05% 2.55% 8.19% 4.82% 1.9% 7.05% 4.27% 2.08% 5.29% 17.33%
2026/05/24 9.39% 1.85% 10.24% 5.98% 2.85% 5.08% 7.13% 2.72% 7.61% 0.13%
2026/05/25 5.94% 4.23% 8.89% 7.11% 5.82% 5.36% 3.67% 3.28% 8.4% 0.64%
2026/05/26 10.21% 3.99% 10.38% 3.17% 2.83% 2.3% 3.89% 2.05% 18.33% 0.37%
2026/05/27 5.5% 10.43% 9.26% 5.52% 5.74% 3.88% 5.93% 1.89% 4.5% 0.31%
2026/05/28 9.72% 8.6% 5.97% 5.76% 4.16% 5.1% 3.39% 1.46% 5.41% 0.07%
2026/05/29 7.12% 12.92% 6.78% 2.9% 4.43% 4.27% 5.93% 1.49% 17.19% 0.19%
2026/05/30 6.81% 10.94% 7.35% 5.19% 2.05% 9.1% 1.95% 1.5% 2.08% 0.28%
2026/05/31 15.6% 10.75% 10.61% 9.79% 4.9% 4.73% 2.23% 2.08% 0.54% 0.25%
  • xero.com
  • infor.com
  • myob.com
  • eposnow.com
  • ecisolutions.com
  • squareup.com
  • cin7.com
  • sage.com
  • netsuite.com.au
  • sm-c.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Xero’s impression share fluctuated, peaking at 17.20% on the 16th. Infor’s share surged to 12.92% on the 29th. MYOB maintained a steady presence, while Epos Now ended strong at 9.79%. ECI Solutions and Squareup showed moderate gains. Cin7’s early lead dwindled, and Sage’s share decreased. NetSuite’s share spiked mid-month, then dropped. SM-C’s share was volatile, peaking mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month
  1. 1
    When to Use Purchase Orders: Types of POs | Cin7 https://www.cin7.com

    Learn about the four basic types of purchase orders and how and when your business should use the different types.

  2. 2
    NetSuite® Australia https://www.netsuite.com.au

    Award-Winning Software — Manage warehouse operations better with NetSuite. Get Your Product Tour Today! Real-Time Data. One Unified Suite. 100% Cloud Platform. Types: Accounting...

  3. 3
    Pronto Xi ERP Software Australia https://www.pronto.net

    Drive Operational Efficiency With One Team & One Integrated Solution. Pronto Xi Creates One Fluid System That Simplifies Your Business Management.

  4. 4
    Unit4 ERP & Financial Management Platform | SMC https://www.sm-c.com.au

    SMC AU - Leading Businesses Through Digital And AI Transformation. Consult Our Experts. We Give Expert Advice & Strong Project Delivery To Guide The Process From Start To End.

  5. 5
    Everything In One Place - All-in-One Accounting Software https://www.xero.com

    Accounting software with all the time-saving tools you need.

Copyright © Adthena. All rights reserved.

In the competitive landscape of ERP solutions, Cin7 educates on purchase orders, while NetSuite emphasizes award-winning, real-time data management. Pronto Xi offers operational efficiency, SMC leads digital transformation, and Xero simplifies accounting with time-saving tools. Each ad highlights unique strengths, catering to diverse business needs.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Software & Technology

US ERP

UK
Software & Technology

UK ERP