AUS Software & Technology ERP - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – AUS

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.3610587437
57.6389412563
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 9
91
9%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
squareup.com 22.6
sap.com 10.91
netsuite.com.au 9.23
xero.com 8.67
myob.com 7.35
cin7.com 4.15
getmaintainx.com 3.16
eposnow.com 2.53
yoobic.com 2.35
fusion5.com 2.27
others 26.78
  • squareup.com - 22.6%
  • sap.com - 10.91%
  • netsuite.com.au - 9.23%
  • xero.com - 8.67%
  • myob.com - 7.35%
  • cin7.com - 4.15%
  • getmaintainx.com - 3.16%
  • eposnow.com - 2.53%
  • yoobic.com - 2.35%
  • fusion5.com - 2.27%
  • others - 26.78%

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Squareup.com leads with 22.6% click share, closely followed by SAP.com at 10.91%. Others collectively hold the largest share at 26.78%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com.au getmaintainx.com myob.com xero.com squareup.com sap.com cin7.com eposnow.com ecisolutions.com infor.com
2026/06/01 2.78% 0.18% 10.51% 3.57% 20.71% 0.81% 2.01% 3.66% 5.83% 7.39%
2026/06/02 14.44% 3.31% 8.87% 3.3% 15.65% 2.2% 6.98% 3.16% 4.49% 2.52%
2026/06/03 7.4% 0.19% 8.48% 3.3% 13.03% 4.38% 6.09% 3.57% 5.56% 7.41%
2026/06/04 10.09% 0.31% 9.32% 5.36% 23.64% 4.56% 4.32% 3.41% 5.78% 4.81%
2026/06/05 4.06% 2.65% 9.25% 6.74% 19.7% 2.61% 5.33% 4.07% 5.52% 4.17%
2026/06/06 0.39% 1.73% 12.62% 5.68% 19.14% 6.66% 7.27% 3.83% 3.9% 8.18%
2026/06/07 0.35% 0.8% 11.84% 4.75% 20.62% 4.76% 7.57% 3.15% 5.19% 9.19%
2026/06/08 0.37% 2.28% 10.15% 4.88% 14.01% 7.04% 8.31% 3.02% 6.76% 6.56%
2026/06/09 6.28% 3.05% 10.66% 4.95% 7.73% 5.45% 7.83% 2.58% 6.88% 4.53%
2026/06/10 13.17% 0.05% 6.3% 1.99% 25.97% 2.74% 7.27% 2.88% 6.13% 1.97%
2026/06/11 9.67% 1.1% 7.24% 1.41% 27.4% 1.19% 4.67% 5.2% 3.76% 3.11%
2026/06/12 11.99% 2.69% 6.03% 2.36% 20.96% 4.03% 5.22% 4.4% 2.53% 3.47%
2026/06/13 13.66% 2.1% 7.89% 3.53% 24.67% 7.5% 4.14% 3.8% 5.38% 3.71%
2026/06/14 11.11% 5.28% 7.19% 2.71% 20.62% 8.34% 4.49% 4.28% 5.59% 3.34%
2026/06/15 14.19% 5.3% 8.69% 2.95% 12.2% 5.89% 3.05% 3.28% 8.42% 2.3%
2026/06/16 11.67% 4.12% 10.41% 3.92% 26.66% 4.66% 4.32% 3.85% 0.58% 2.12%
2026/06/17 13.37% 1.55% 10.05% 4.54% 25.68% 4.96% 4.76% 3.47% 1% 2.03%
2026/06/18 14.1% 4.61% 10.5% 4.44% 22.51% 3.87% 3.77% 4.55% 0.28% 1.83%
2026/06/19 14.93% 4.88% 7.82% 5.69% 26.56% 3.72% 3.95% 2.08% 1.01% 0.65%
2026/06/20 20% 8.68% 7.6% 9.63% 3.53% 7.25% 5.03% 2.2% 1.85% 2.48%
2026/06/21 15.88% 7.07% 5.53% 7.01% 6.01% 11.66% 4.19% 3.11% 0.3% 4.76%
2026/06/22 20.71% 5.64% 7.82% 7.16% 4.23% 2.57% 4.86% 2.87% 0.52% 2.96%
2026/06/23 14.16% 2.87% 8.56% 7.66% 4.05% 7.35% 4.55% 1.92% 0.15% 3.18%
2026/06/24 18.07% 2.88% 7.13% 7.34% 8.99% 6.93% 3.32% 3.93% 0.66% 2.2%
2026/06/25 18.29% 2.77% 8.83% 6.96% 8.18% 6.9% 5.68% 1.86% 0.62% 1.62%
2026/06/26 19.06% 13.69% 5.05% 5.63% 3.33% 3.15% 4.54% 1.56% 0.37% 3.82%
2026/06/27 17.85% 14.32% 5.49% 5.2% 4.13% 15.73% 4.43% 0.8% 0.23% 5.8%
2026/06/28 23.53% 6.3% 5.94% 5.77% 3.06% 13.06% 4.71% 2.59% 0.65% 3.81%
2026/06/29 17.72% 1.74% 9.66% 6.82% 6.01% 2.82% 3.88% 3.16% 0.46% 2.62%
2026/06/30 17.21% 10.76% 8.62% 6.3% 6.01% 5.31% 5.24% 1.22% 0.84% 0.65%
  • netsuite.com.au
  • getmaintainx.com
  • myob.com
  • xero.com
  • squareup.com
  • sap.com
  • cin7.com
  • eposnow.com
  • ecisolutions.com
  • infor.com

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In June 2026, Squareup.com led with fluctuating peaks, while Netsuite.com.au surged mid-month. Getmaintainx.com and Myob.com showed steady growth. Eposnow.com and Infor.com experienced declines. The month ended with Squareup.com dominating.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 160
2026/06/02 153
2026/06/03 161
2026/06/04 146
2026/06/05 151
2026/06/06 151
2026/06/07 151
2026/06/08 155
2026/06/09 161
2026/06/10 153
2026/06/11 156
2026/06/12 149
2026/06/13 142
2026/06/14 152
2026/06/15 155
2026/06/16 153
2026/06/17 151
2026/06/18 149
2026/06/19 143
2026/06/20 142
2026/06/21 141
2026/06/22 138
2026/06/23 135
2026/06/24 136
2026/06/25 134
2026/06/26 130
2026/06/27 119
2026/06/28 124
2026/06/29 135
2026/06/30 131

Copyright © Adthena. All rights reserved.

June began with 160 advertisers, fluctuating slightly before a steady decline. By month’s end, advertisers decreased to 131, marking a notable drop.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
netsuite.com.au 7.67%
getmaintainx.com 4.83%
odoo.com 3.88%
xero.com 3.27%
sap.com 3.13%
eposnow.com -1.17%
ecisolutions.com -2.5%
ailo.io -2.93%
cin7.com -4.18%
squareup.com -12.77%

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In the past month, netsuite.com.au surged by 7.67%, while squareup.com plummeted by 12.77%.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getmaintainx.com netsuite.com.au myob.com xero.com yoobic.com sap.com squareup.com eposnow.com ecisolutions.com infor.com
2026/06/01 0.15% 3.28% 8.58% 5.8% 6.26% 0.49% 6.77% 5.95% 5.81% 7.3%
2026/06/02 4.72% 10.32% 12.57% 2.83% 3.34% 1.97% 5.67% 4.27% 5.22% 2.24%
2026/06/03 0.21% 4.21% 8.7% 4.38% 5.97% 3.23% 4.79% 6.7% 5.84% 10.66%
2026/06/04 0.42% 9.67% 12.14% 7.54% 3.99% 4.27% 9.29% 5.37% 6.6% 4.75%
2026/06/05 1.9% 2.88% 15.14% 8.91% 2.53% 1.91% 6.4% 6.82% 5.68% 4.03%
2026/06/06 1.61% 0.18% 16.83% 7.35% 0.8% 6.05% 7.34% 7.15% 4.37% 9.39%
2026/06/07 1.11% 0.14% 18.36% 5.88% 2.72% 4.32% 6.95% 3.35% 5.56% 9.93%
2026/06/08 1.58% 0.14% 11.91% 7.39% 4.59% 4.6% 4.46% 3.66% 6.78% 6.4%
2026/06/09 2.22% 2.3% 14.11% 5.92% 2.72% 3.47% 2.6% 4.12% 6.92% 5.17%
2026/06/10 0.04% 6.78% 8.58% 2.8% 6.48% 2.03% 11.07% 5.17% 8.18% 2.09%
2026/06/11 1.02% 7.7% 8.98% 0.53% 6.02% 0.8% 10.9% 9.6% 4.9% 3.35%
2026/06/12 2.25% 10.35% 8.47% 3.8% 1.93% 2.59% 7.95% 7.08% 3.25% 4.01%
2026/06/13 2.73% 11.49% 11.76% 7.07% 1.25% 5.2% 8.95% 5.05% 6.17% 5.51%
2026/06/14 5.14% 7.47% 10.14% 4.63% 0.02% 5.88% 8.44% 7.08% 7.92% 4.16%
2026/06/15 4.27% 8.51% 12.6% 5.08% 5.02% 3.3% 4.05% 4.29% 10.69% 2.2%
2026/06/16 3.9% 11.75% 19.17% 7.27% 0.97% 3.16% 10.47% 7.41% 0.76% 2.55%
2026/06/17 3.41% 11.01% 19.84% 7.76% 6.11% 4.55% 8.98% 3.94% 3.56% 2.38%
2026/06/18 3.59% 14.46% 14.4% 7.08% 6.25% 2.22% 7.61% 6.65% 0.37% 2.05%
2026/06/19 4.83% 12.01% 13.53% 10.82% 3.82% 4.64% 11.35% 3.93% 1.58% 0.59%
2026/06/20 15.01% 15.95% 11.12% 11.53% 6.46% 4.61% 1.16% 2.35% 2.17% 3.34%
2026/06/21 6.21% 8.71% 10.9% 10.56% 2.55% 8.54% 2.35% 5.73% 0.26% 7.45%
2026/06/22 4.25% 13.12% 8.52% 8.71% 11.37% 2.32% 1.39% 2.83% 0.47% 4.09%
2026/06/23 2.17% 11.46% 10.17% 9.15% 10.98% 4.01% 1.34% 2.78% 0.17% 3%
2026/06/24 24.6% 11.11% 7.8% 7.85% 2.01% 3.3% 2.48% 4.15% 0.59% 2.14%
2026/06/25 3.72% 13.14% 9.61% 9.05% 0.01% 6.21% 3.02% 2.12% 0.64% 1.88%
2026/06/26 31.05% 9.35% 4.47% 4.3% 2.4% 3.41% 1.04% 1.57% 0.27% 3.29%
2026/06/27 36% 9.06% 7.22% 4.94% 1.54% 10.55% 1.4% 0.95% 0.17% 8.99%
2026/06/28 7.35% 13.57% 9.47% 6.36% 4.34% 11.44% 1.14% 3.6% 2.24% 6.09%
2026/06/29 1.4% 13.68% 8.72% 7.97% 1.48% 2.68% 2.05% 4.62% 0.54% 3.02%
2026/06/30 23.5% 10.96% 9.84% 6.18% 5.51% 2.55% 1.71% 0.9% 0.82% 0.4%
  • getmaintainx.com
  • netsuite.com.au
  • myob.com
  • xero.com
  • yoobic.com
  • sap.com
  • squareup.com
  • eposnow.com
  • ecisolutions.com
  • infor.com

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In June 2026, getmaintainx.com saw a dramatic rise, peaking at 36.0% on the 27th. Netsuite.com.au maintained a steady presence, while myob.com fluctuated, peaking mid-month. Xero.com and yoobic.com showed varied trends, with notable spikes. Sap.com and squareup.com had consistent activity, while eposnow.com and ecisolutions.com experienced declines. Infor.com had a mixed month, ending with a low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month
  1. 1
    Property Mgmt Software https://www.ailo.io › switch › platform

    Apps For Owners & Renters — 100,000+ properties managed on Ailo. The all-in-one platform built for AU.

  2. 2
    The Best Maintenance Software - Track work orders, inventory https://software.getmaintainx.com › book-demo

    Improved Productivity, Visibility, and Data. Boost Performance With MaintainX. Book a Demo

  3. 3
    Purchase order software for mid-sized businesses | MYOB Acumatica https://www.myob.com

    Purchase order software within MYOB Acumatica ERP. Manage suppliers, inventory and purchasing in one system, with full visibility from order through to delivery and cost control.

  4. 4
    Smarter Inventory Planning | Built into NetSuite Cloud ERP https://www.netsuite.com.au

    Stop paying for add-on modules for inventory management—get an all-in-one suite. Make faster, data-driven inventory decisions with a unified, AI-powered ERP...

  5. 5
    Purchase Order Software for Small Business | Xero AU https://www.xero.com

    Xero accounting software is made for SMBs. Automate admin and work from anywhere, anytime.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Ailo.io shines with its all-in-one property management platform, managing over 100,000 properties. MaintainX boosts productivity with its maintenance software, while MYOB Acumatica and Xero offer comprehensive purchase order solutions. NetSuite stands out with AI-powered inventory planning.

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