AUS Software & Technology ERP - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – AUS

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.7795939266
52.2204060734
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
netsuite.com.au 18.56
sap.com 14.39
getmaintainx.com 8.78
xero.com 8.39
squareup.com 7.2
myob.com 5.54
netstock.com 4.35
expertmarket.org 2.79
cin7.com 2.44
procurify.com 2.29
others 25.27
  • netsuite.com.au - 18.56%
  • sap.com - 14.39%
  • getmaintainx.com - 8.78%
  • xero.com - 8.39%
  • squareup.com - 7.2%
  • myob.com - 5.54%
  • netstock.com - 4.35%
  • expertmarket.org - 2.79%
  • cin7.com - 2.44%
  • procurify.com - 2.29%
  • others - 25.27%

Copyright © Adthena. All rights reserved.

In the competitive PPC landscape, Netsuite.com.au leads with 18.56% click share, closely followed by SAP.com at 14.39%. ‘Others’ collectively hold a significant 25.27%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com.au getmaintainx.com sap.com myob.com squareup.com cin7.com xero.com fishbowlinventory.com netstock.com ecisolutions.com
2026/07/01 17.79% 4.6% 3.14% 10.7% 5.09% 4.25% 3.43% 4.44% 3.84% 3.65%
2026/07/02 21.14% 3.73% 3.48% 8.26% 4.61% 3.95% 3.87% 7.16% 5.91% 2.68%
2026/07/03 21.97% 4.91% 3.78% 7.34% 6.23% 2.62% 3.39% 4.99% 5.63% 1.97%
2026/07/04 20.92% 3.42% 8.9% 6.15% 9.07% 3.01% 3.42% 0.61% 5.1% 3.47%
2026/07/05 8.32% 15.25% 7.85% 9.48% 7.58% 2.18% 3.45% 0.51% 5.64% 4.14%
2026/07/06 24.56% 6.21% 3.34% 4.05% 6.61% 2.35% 2.27% 4.49% 3.42% 1.68%
2026/07/07 22.24% 5.94% 1.81% 5.01% 3.72% 3.58% 2.51% 5.33% 6.54% 2.27%
2026/07/08 14.09% 8.9% 0.1% 4.82% 8.36% 2.9% 1.47% 5.92% 1.86% 4.25%
2026/07/09 17.11% 18.55% 1.91% 6.03% 1.55% 3.24% 3.03% 4.79% 4.12% 4.24%
2026/07/10 34.27% 7.68% 4.32% 5.29% 0.39% 1.78% 1.38% 5.35% 6.86% 3.19%
2026/07/11 17.82% 16.64% 6.28% 4.83% 11.59% 5.35% 1.85% 0.64% 8.49% 4.59%
2026/07/12 13.24% 28.65% 6.18% 5.56% 8.26% 1.83% 2.5% 0.75% 3.46% 2.86%
2026/07/13 26.5% 4.75% 6.93% 5.71% 1.93% 3.59% 2.14% 5.63% 7.94% 1.93%
2026/07/14 24.87% 3.67% 9.47% 8.29% 1.91% 2.86% 3.89% 5.85% 1.38% 3.56%
2026/07/15 22.57% 3.7% 7.31% 8.52% 0.34% 3.36% 4.74% 7.32% 3.39% 5.89%
2026/07/16 18.77% 4.34% 12.6% 7.5% 4.28% 4.31% 3.73% 4.99% 2.19% 4.71%
2026/07/17 25.37% 1.18% 14.96% 4.23% 3.07% 3.5% 4.08% 8.73% 1.69% 3.58%
2026/07/18 17.64% 1.16% 15.76% 5.56% 3.9% 4.54% 3.94% 1.56% 5.63% 4.5%
2026/07/19 11.48% 4.8% 11.21% 4.59% 3.98% 4.29% 3.48% 1.53% 4.39% 5.19%
2026/07/20 24.65% 1.81% 11.61% 3.75% 2.74% 4.78% 4.82% 7.31% 3.29% 4.01%
2026/07/21 24.85% 3.67% 9.46% 8.29% 1.91% 2.86% 3.89% 5.85% 1.38% 3.56%
2026/07/22 20.33% 8.31% 4.54% 5.46% 7.76% 3.16% 3.15% 3.97% 3% 5.01%
2026/07/23 20.63% 18.79% 6.41% 5.11% 3.62% 2.23% 4.6% 4.33% 2.84% 2.32%
2026/07/24 20.25% 5.92% 6.48% 5.23% 2.44% 3.2% 1.96% 5.15% 11.4% 5.74%
2026/07/25 21.33% 7.5% 7.48% 7.19% 4.25% 4.86% 2.88% 3.85% 3.16% 3.78%
2026/07/26 16.87% 12.15% 6.4% 7.66% 5% 3.63% 4.02% 2.29% 10.52% 2.45%
2026/07/27 23.14% 2.8% 5.12% 7.66% 5.11% 5.96% 2.41% 4.58% 3.85% 1.24%
2026/07/28 18.33% 14.06% 6.01% 6.73% 3.86% 4.42% 2.85% 3.22% 3.32% 0.37%
2026/07/29 18.94% 0.03% 8.65% 3.48% 4.95% 6.13% 1.65% 4.99% 1.22% 2.06%
2026/07/30 26.53% 4.4% 1.61% 7.89% 2.29% 5.75% 4% 4.35% 3.01% 0.28%
2026/07/31 16.4% 11.75% 9.18% 8.57% 7.19% 4.66% 3.2% 2.24% 1.7% 0.65%
  • netsuite.com.au
  • getmaintainx.com
  • sap.com
  • myob.com
  • squareup.com
  • cin7.com
  • xero.com
  • fishbowlinventory.com
  • netstock.com
  • ecisolutions.com

Copyright © Adthena. All rights reserved.

In July 2026, netsuite.com.au led with fluctuating spend, peaking at 34.27. getmaintainx.com saw a mid-month surge, while sap.com steadily climbed. myob.com and squareup.com showed consistent activity. The month ended with diverse trends.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 130
2026/07/02 140
2026/07/03 135
2026/07/04 139
2026/07/05 142
2026/07/06 145
2026/07/07 142
2026/07/08 139
2026/07/09 140
2026/07/10 130
2026/07/11 134
2026/07/12 128
2026/07/13 135
2026/07/14 133
2026/07/15 132
2026/07/16 125
2026/07/17 121
2026/07/18 126
2026/07/19 129
2026/07/20 136
2026/07/21 133
2026/07/22 149
2026/07/23 146
2026/07/24 138
2026/07/25 152
2026/07/26 155
2026/07/27 137
2026/07/28 140
2026/07/29 122
2026/07/30 148
2026/07/31 145

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in distinct advertisers, starting at 130 and peaking at 155. The month concluded with a robust 145, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cin7.com 1.78%
xero.com 1.48%
yoobic.com 0.84%
odoo.com 0.79%
netstock.com 0.76%
netsuite.com.au -0.61%
expertmarket.org -0.72%
myob.com -1.17%
squareup.com -1.34%
getmaintainx.com -1.52%

Copyright © Adthena. All rights reserved.

In the past month, cin7.com and xero.com surged in click share, while getmaintainx.com and squareup.com faced declines.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getmaintainx.com netsuite.com.au myob.com xero.com sap.com netstock.com fishbowlinventory.com expertmarket.org procurify.com yoobic.com
2026/07/01 4.08% 13.44% 13.94% 3.46% 3.19% 3.12% 5.1% 3.34% 0% 4.73%
2026/07/02 2.22% 13.24% 13.04% 9.71% 1.95% 4.03% 7.89% 5.88% 3.51% 2.88%
2026/07/03 2.97% 12.43% 12.37% 7.33% 2.97% 4.91% 4.2% 6.4% 4.61% 2.52%
2026/07/04 2.44% 12.66% 10.12% 6.1% 7.22% 5.69% 0.3% 0.1% 4.93% 8.06%
2026/07/05 26.91% 2.72% 18.84% 4.54% 2.91% 4.8% 0.16% 0.05% 0% 2.81%
2026/07/06 6.57% 14.39% 4.93% 1.3% 2.22% 3.26% 5.21% 6.62% 0.08% 3.27%
2026/07/07 5.57% 14.6% 5.51% 4.19% 0.99% 8.3% 4.42% 9.57% 6.96% 6.17%
2026/07/08 8.76% 9.04% 6.26% 0.69% 0.06% 1.48% 3.01% 8.87% 4.71% 0.03%
2026/07/09 27.73% 7.15% 7.12% 6.7% 0.89% 4.61% 2.68% 5.24% 6.33% 0.02%
2026/07/10 7.95% 17.8% 7.69% 0.63% 2.95% 13.84% 4.19% 4.39% 0% 4.33%
2026/07/11 32.33% 8.53% 5.62% 2.61% 2.91% 17.68% 0.25% 0.03% 2.12% 0%
2026/07/12 52.46% 3.79% 6.62% 5.11% 2.58% 2.08% 0.26% 0.03% 2.34% 1.91%
2026/07/13 2.77% 13.23% 6.18% 4.26% 3.77% 8.76% 4.61% 8.98% 2.74% 8.92%
2026/07/14 2.33% 15.37% 12.09% 7.02% 5.49% 1.06% 5.3% 7.12% 5.71% 2.33%
2026/07/15 2.16% 13.56% 12.75% 7.16% 4.28% 3.01% 7.88% 5.15% 6.22% 0%
2026/07/16 3.42% 7.21% 12.56% 3.27% 7.98% 1.88% 2.69% 3.33% 7.32% 0%
2026/07/17 0.82% 10.66% 5.1% 7.86% 10.37% 1.24% 12.4% 4.99% 0.02% 0%
2026/07/18 0.69% 10.4% 5.95% 5.44% 11.59% 14.47% 0.87% 0.1% 0.11% 0%
2026/07/19 4.59% 6.42% 5.37% 2.74% 7.77% 4.34% 0.8% 0.1% 0% 5.75%
2026/07/20 0.81% 12.52% 4.14% 7.84% 7.57% 3.06% 10.69% 11.36% 2.3% 3.75%
2026/07/21 2.33% 15.37% 12.09% 7.02% 5.49% 1.06% 5.3% 7.12% 5.71% 2.33%
2026/07/22 5.24% 11.32% 5.92% 7.63% 2.7% 4.42% 2.39% 5.75% 6.51% 13.28%
2026/07/23 37.42% 9.17% 3.7% 7.47% 2.85% 1.58% 2.88% 7.4% 5.16% 2.81%
2026/07/24 3.61% 9.16% 5.67% 1.2% 3.84% 28.85% 2.86% 2.88% 3.48% 0%
2026/07/25 19.06% 8.94% 9.31% 6.35% 4.22% 4.21% 1.82% 0.03% 2.56% 8.35%
2026/07/26 22.53% 5.38% 8.78% 6.98% 2.57% 17.93% 0.97% 1.3% 7.8% 0.64%
2026/07/27 1.77% 13.03% 8.81% 2.26% 3.23% 5.88% 2.19% 2.4% 5.84% 2.38%
2026/07/28 25.64% 6.58% 5.01% 5.62% 2.44% 2.27% 1.08% 0.74% 5.31% 4.34%
2026/07/29 0.68% 7.74% 5.97% 6.24% 5.72% 1.31% 2.6% 3.11% 3.68% 12.04%
2026/07/30 3.38% 15.49% 8.06% 7.69% 1.1% 2.59% 5.27% 3.38% 9.69% 0%
2026/07/31 24.89% 12.06% 8.46% 5.95% 5.33% 1.54% 1.08% 0.08% 0.05% 0%
  • getmaintainx.com
  • netsuite.com.au
  • myob.com
  • xero.com
  • sap.com
  • netstock.com
  • fishbowlinventory.com
  • expertmarket.org
  • procurify.com
  • yoobic.com

Copyright © Adthena. All rights reserved.

In July 2026, getmaintainx.com saw fluctuating impressions, peaking at 52.46 on the 12th. Netsuite.com.au maintained a steady presence, while yoobic.com had a notable spike on the 22nd. Myob.com and xero.com showed consistent activity, with sap.com and netstock.com experiencing varied trends. Fishbowlinventory.com and expertmarket.org had sporadic peaks, while procurify.com ended the month with a low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month
  1. 1
    The Best Maintenance Software - Best CMMS Software https://software.getmaintainx.com › cmms

    Easily create and manage your work orders with our simple yet robust work order software. Keep track of all maintenance tasks. The all-in-one maintenance and work order software. Try it for Free.

  2. 2
    Best HR Software Alternative - Request a Demo https://www.hibob.com › hr-compare › alternative

    HiBob gives teams full HR power. From onboarding to insights — all in one...

  3. 3
    Cloud ERP from MYOB - MYOB Acumatica Cloud ERP https://www.myob.com

    Scrap the spreadsheet. Unify operations with one platform. Wrangle your disconnected data, scrap spreadsheets and leave your competition in the dust.

  4. 4
    ERP Required https://www.netstock.com › demand › planning

    Netstock — Take Your Inventory Management to the Next Level with Netstock and an ERP Solution! Netstock Helps You Avoid Stock-outs w/ Real-time AI-powered Demand Forecasting and Sensing.

  5. 5
    Purchase Order System https://www.procurify.com › purchase › orders

    Seamless Purchase Order Tool — Eliminate complex PO workflows. Introduce Procurify. Simplify your spend management. Automate your purchase order creation. Make smarter financial decisions. Manage all spend. No Rogue Spend.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout text ads capture attention with their unique propositions. Getmaintainx.com offers a robust, all-in-one maintenance software, emphasizing simplicity and efficiency. Hibob.com positions itself as a comprehensive HR solution, promising full HR power from onboarding to insights. Myob.com encourages businesses to unify operations with its cloud ERP, moving away from spreadsheets. Netstock.com highlights its AI-powered demand forecasting, aiming to elevate inventory management. Lastly, Procurify.com simplifies spend management with its seamless purchase order tool, focusing on automation and smarter financial decisions.

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