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AUS Software & Technology ERP - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
netsuite.com.au 26.25
squareup.com 11.1
odoo.com 8.71
myob.com 4.08
oracle.com 3.86
sap.com 3.61
xero.com 2.56
cin7.com 2.35
fishbowlinventory.com 2.21
tipalti.com 1.93
others 33.34

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In the PPC landscape, ‘netsuite.com.au’ leads with 26.25% click share, followed by ‘others’ at 33.34%. ‘squareup.com’ and ‘odoo.com’ trail with 11.1% and 8.71%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date netsuite.com.au odoo.com squareup.com oracle.com myob.com capterra.com.au sap.com fishbowlinventory.com sage.com cin7.com
2025/04/01 13.96% 6.34% 13.32% 8.37% 4.64% 5.07% 3.11% 1.19% 3.75% 0.45%
2025/04/02 15.88% 9.13% 9.23% 4.7% 4.02% 4.34% 1.91% 1.49% 4.7% 4.48%
2025/04/03 18.24% 5.84% 8.12% 7.42% 3.85% 4.65% 4% 0.61% 3.27% 6.59%
2025/04/04 13.89% 8.48% 8.55% 6.01% 5.85% 4.87% 2.09% 1.08% 4.88% 4.54%
2025/04/05 15.46% 12.4% 8.32% 0.23% 3.83% 4.18% 0.1% 0.87% 9.23% 5.37%
2025/04/06 15.23% 10.64% 12.42% 0.25% 4.66% 3.6% 0.33% 0.76% 5.25% 6.44%
2025/04/07 17.36% 6.87% 10.87% 5.19% 3.66% 1.44% 1.93% 0.83% 5.79% 6.12%
2025/04/08 14.54% 8.26% 8.88% 7.93% 6.37% 5.05% 1.38% 0.98% 6.59% 4.42%
2025/04/09 15.16% 14.42% 7.53% 6.29% 5.53% 3.37% 0.11% 1.33% 5.96% 4.18%
2025/04/10 18.33% 13.13% 7.73% 4.48% 6.68% 2.21% 0.17% 0.56% 7.94% 4.21%
2025/04/11 14.69% 10.71% 7.55% 5.88% 7.28% 3.44% 1.3% 1.03% 7.45% 3.62%
2025/04/12 18.46% 10.61% 11.68% 0.31% 4.98% 2.91% 0.16% 1.1% 6.21% 6.84%
2025/04/13 15.22% 11.08% 14.63% 0.3% 3.75% 1.53% 0.16% 1.15% 6.5% 5.44%
2025/04/14 16.39% 10.51% 4.94% 6.31% 4.4% 1.32% 0.09% 3.07% 4.58% 3.77%
2025/04/15 16.22% 9.88% 9.1% 6.59% 6.98% 1.5% 2.66% 2.09% 6.76% 1.19%
2025/04/16 17.38% 10.86% 7.14% 9.71% 7.63% 2.15% 0.07% 2.93% 4.83% 2.48%
2025/04/17 17.98% 7.99% 7.64% 6.9% 4.85% 4.57% 0.19% 5.89% 3.37% 1.6%
2025/04/18 12.71% 1.95% 6.08% 5.2% 2.04% 1.05% 5.4% 0.6% 2.41% 2.63%
2025/04/19 8.51% 9.91% 4.79% 0.16% 8.77% 4.82% 1.03% 4.74% 4.76% 0.96%
2025/04/20 14.51% 11.69% 8.37% 0.25% 6.44% 1.27% 0.06% 7.7% 1.45% 6.47%
2025/04/21 16.5% 8.17% 6.67% 2.65% 5.13% 1.39% 4.81% 7.14% 1.51% 3.25%
2025/04/22 15.02% 7.83% 7.25% 5.24% 5.32% 1.35% 3.43% 4.5% 1.01% 3.44%
2025/04/23 14.02% 10.25% 6.62% 5.57% 7.48% 1.76% 1.1% 3.87% 2.02% 2.59%
2025/04/24 15.42% 7.76% 11.43% 10.65% 5.48% 1.22% 6.12% 2.74% 1.49% 2.63%
2025/04/25 17.5% 7.61% 5.67% 8.18% 7.19% 2.49% 5.3% 4.58% 0.76% 2.55%
2025/04/26 15.31% 11.01% 10.5% 0.34% 6.42% 1.63% 0.3% 6.9% 0.89% 3.45%
2025/04/27 13.19% 13.14% 7.62% 0.23% 6.83% 2.7% 1.19% 3.5% 2.61% 2.65%
2025/04/28 17.19% 9.44% 12.68% 8.16% 10.23% 1.34% 6.34% 2.67% 0.96% 1.51%
2025/04/29 16.18% 10.49% 7.33% 6.18% 8.36% 3.7% 5.86% 3.36% 1.46% 0.87%
2025/04/30 16.4% 13.23% 9.44% 8.41% 7.55% 2.54% 2.18% 2.01% 1.15% 0.96%

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In April 2025, Netsuite.com.au led PPC spend, peaking mid-month. Odoo.com fluctuated, while Squareup.com and Oracle.com showed varied trends. Myob.com and Capterra.com.au maintained steady patterns. SAP.com and Fishbowlinventory.com had sporadic spikes. Sage.com and Cin7.com experienced low, consistent activity.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 217
2025/04/02 210
2025/04/03 196
2025/04/04 210
2025/04/05 199
2025/04/06 204
2025/04/07 199
2025/04/08 206
2025/04/09 201
2025/04/10 191
2025/04/11 199
2025/04/12 190
2025/04/13 198
2025/04/14 215
2025/04/15 209
2025/04/16 206
2025/04/17 207
2025/04/18 235
2025/04/19 245
2025/04/20 225
2025/04/21 227
2025/04/22 223
2025/04/23 218
2025/04/24 213
2025/04/25 219
2025/04/26 196
2025/04/27 195
2025/04/28 198
2025/04/29 206
2025/04/30 195

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April began with 217 advertisers, fluctuating throughout the month. A peak of 245 was reached on April 19, before settling at 195 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
sap.com 3.1%
xero.com 2.05%
fishbowlinventory.com 1.7%
mangogem.com 1.35%
procore.com 1.24%
mulesoft.com -1.08%
squareup.com -1.34%
cin7.com -1.65%
sage.com -2.17%
netsuite.com.au -5.85%

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SAP.com surged with a 3.10% click share increase, while Netsuite.com.au dropped by 5.85%.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date odoo.com netsuite.com.au myob.com oracle.com tipalti.com squareup.com fishbowlinventory.com capterra.com.au sage.com mulesoft.com
2025/04/01 6.15% 11.9% 5.66% 5.51% 0.69% 4.78% 0.91% 6.05% 4.27% 0.49%
2025/04/02 11.15% 12.77% 5.22% 4.28% 2.05% 3.31% 1.11% 4.31% 4.72% 2.94%
2025/04/03 5.57% 13.95% 4.4% 5.97% 2.64% 2.89% 0.5% 5.38% 3.3% 12.07%
2025/04/04 11.09% 9.3% 6.02% 4.26% 1.69% 3.51% 0.96% 5.93% 4.76% 7.15%
2025/04/05 14.18% 14.82% 5.12% 0.1% 1.31% 3.32% 0.82% 3.79% 10.08% 4.41%
2025/04/06 14.69% 11.9% 6.75% 0.11% 1.65% 4.88% 0.61% 3.3% 4.78% 5.62%
2025/04/07 10.35% 12.67% 4.88% 4.29% 0.96% 4.23% 0.62% 1.31% 5.87% 4.35%
2025/04/08 9.88% 11.15% 8.05% 5.92% 1.56% 3.17% 0.82% 5.55% 6.45% 3.95%
2025/04/09 17.73% 11.76% 6.94% 4.84% 0.78% 2.97% 1.11% 3.52% 5.95% 3.04%
2025/04/10 15.03% 15.83% 8.35% 3.97% 0.5% 2.83% 0.41% 1.9% 8.48% 3.61%
2025/04/11 12.03% 12.32% 9.19% 5.09% 1.57% 2.95% 0.87% 3.52% 8.43% 3.83%
2025/04/12 9.68% 15.3% 6.2% 0.16% 2.39% 5.22% 0.96% 2.42% 6.2% 6.44%
2025/04/13 14.95% 12.17% 5.21% 0.16% 3.33% 6.3% 0.94% 1.31% 6.76% 4.2%
2025/04/14 10.76% 11.86% 4.16% 4.37% 3.72% 1.72% 5.35% 1.63% 3.79% 3.8%
2025/04/15 10.65% 14.36% 10.43% 5.36% 0.88% 3.71% 3.69% 1.55% 7.23% 2.57%
2025/04/16 11.92% 13.96% 9.52% 7.07% 4.52% 2.22% 4.61% 2.18% 4.51% 2.36%
2025/04/17 9.56% 12% 5.29% 7.34% 5.29% 2.93% 8.96% 3.44% 2.85% 1.49%
2025/04/18 1.53% 8.99% 1.88% 3.16% 4.23% 2.48% 0.35% 0.59% 2.03% 5.96%
2025/04/19 9.2% 6.12% 9.24% 0.06% 1.34% 1.82% 5.76% 4.52% 3.89% 3.23%
2025/04/20 15.28% 10.02% 6.83% 0.09% 2.8% 3.13% 9.64% 0.96% 0.96% 3.16%
2025/04/21 10.56% 11.23% 6.08% 4.22% 0.49% 3.02% 8.1% 1.74% 1.34% 2.87%
2025/04/22 10.22% 9.95% 6.09% 5.15% 3.25% 2.97% 4.45% 1.26% 0.88% 2.59%
2025/04/23 10.68% 11.57% 7.74% 3.55% 4.84% 2.81% 3.84% 1.75% 1.44% 1.28%
2025/04/24 12.76% 13.6% 7.56% 7.22% 3.81% 5.7% 1.65% 1.37% 1.4% 1%
2025/04/25 10.62% 13.62% 8.56% 5.89% 4.99% 2.41% 2.57% 2.31% 0.74% 1.75%
2025/04/26 18.12% 10.68% 7.56% 0.13% 8.31% 3.86% 3.2% 1.79% 0.75% 2.06%
2025/04/27 15.81% 12.89% 9.22% 0.08% 1.75% 2.68% 1.42% 3.24% 0.7% 1.67%
2025/04/28 13.06% 15.5% 14.75% 6.28% 0.44% 5.58% 1.57% 1.33% 0.58% 0.47%
2025/04/29 14.36% 13.74% 9.31% 5.98% 0.47% 2.65% 4.07% 3.36% 1.22% 0.72%
2025/04/30 18.04% 12.59% 8.94% 5.66% 3.59% 3.47% 2.19% 2.18% 0.93% 0.05%

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April saw dynamic shifts in PPC impressions. Odoo.com peaked at 18.12% on April 26, while netsuite.com.au maintained steady visibility. Myob.com surged mid-month, and oracle.com fluctuated. By month’s end, odoo.com led, closing at 18.04%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ERP System https://www.mulesoft.com › erp › implementation

    ERP Implementation Made Easy — All the tools you need to build connectors, set up integrations, and simplify API design. Learn how...

  2. 2
    MYOB ERP Software https://www.myob.com › erp

    Watch The Demo Now — See what makes MYOB Acumatica ERP software the preferred choice for ambitious businesses.

  3. 3
    NetSuite® Australia https://www.netsuite.com.au › erp › software

    All In One Solution — Spend less time on admin, more time growing your business with NetSuite ERP. One unified business...

  4. 4
    Free Purchase Order App https://www.odoo.com

    Easy PO Management For Free — Try Odoo Purchase software for free and improve your supply chain + inventory performance.

  5. 5
    Maximise ERP Performance https://www.oracle.com › erp › request-demo

    See Oracle ERP in Action — Gain the agility to adopt new business models and processes quickly with Oracle Cloud ERP. Innovate faster, reduce costs, and sharpen forecasts with a cloud-based ERP solution.

Copyright © Adthena. All rights reserved.

In the competitive ERP landscape, Mulesoft simplifies integration, MYOB showcases ambition, NetSuite emphasizes growth, Odoo offers free management, and Oracle highlights agility and innovation. Each ad uniquely addresses business needs, from ease of use to comprehensive solutions.

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