AUS Software & Technology ERP - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – AUS

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 57.5046337755
42.4953662245
57%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 13
87
13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
squareup.com 22.2
sap.com 15.83
netsuite.com.au 12.96
xero.com 7.15
cin7.com 6.6
oracle.com 6.48
myob.com 3.93
adept.com.au 2.3
yoobic.com 1.68
eposnow.com 1.53
others 19.34
  • squareup.com - 22.2%
  • sap.com - 15.83%
  • netsuite.com.au - 12.96%
  • xero.com - 7.15%
  • cin7.com - 6.6%
  • oracle.com - 6.48%
  • myob.com - 3.93%
  • adept.com.au - 2.3%
  • yoobic.com - 1.68%
  • eposnow.com - 1.53%
  • others - 19.34%

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In the competitive landscape of Google PPC, Squareup.com leads with a 22.2% click share. SAP.com follows at 15.83%, while ‘others’ collectively hold 19.34%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com myob.com sap.com netsuite.com.au oracle.com cin7.com adept.com.au zoho.com sage.com xero.com
2026/10/01 7.41% 2.31% 5.85% 23.19% 4.51% 7.35% 5.86% 5.15% 0.22% 2.85%
2026/10/02 7.55% 3.06% 13.13% 22.67% 1.64% 5.37% 4.05% 7.54% 0.65% 6.09%
2026/10/03 10.39% 1.57% 8.44% 16.55% 2.26% 10.15% 3.71% 6.88% 0.59% 3.7%
2026/10/04 22.76% 1.64% 9.5% 8.02% 1.69% 5.57% 2.26% 7.44% 1.06% 5.42%
2026/10/05 22.85% 1.29% 6.39% 15.72% 1.64% 5.93% 1.75% 5.85% 1.2% 2.75%
2026/10/06 23.15% 2.45% 6.97% 18.72% 2.11% 4.73% 3.49% 6.12% 0.42% 5.51%
2026/10/07 20.11% 2.84% 7.12% 24.43% 1.77% 5.53% 2.64% 3.48% 2.05% 2.62%
2026/10/08 18.48% 3.16% 6.1% 21.69% 4.41% 4.36% 2.11% 7.14% 2.55% 3.37%
2026/10/09 21.23% 0.88% 7.69% 25.69% 1.86% 5.13% 1.57% 7.5% 2.04% 2.32%
2026/10/10 23.09% 1.15% 7.35% 16.72% 1.66% 5.42% 2.81% 8.24% 3.23% 2.26%
2026/10/11 30.73% 0.91% 6.98% 16.87% 1.04% 4.61% 2.59% 6.47% 1.48% 1.44%
2026/10/12 27.02% 1.61% 8.6% 19.63% 1.87% 5.18% 3.87% 3.5% 3.2% 2.27%
2026/10/13 21.74% 1.72% 9.22% 25.39% 1.48% 5.52% 5.48% 3.38% 2.03% 2.36%
2026/10/14 25.16% 1.86% 12.35% 21.09% 0.06% 5.46% 5.18% 1.84% 1.09% 1.35%
2026/10/15 31.65% 1.08% 8.19% 21.75% 1.61% 5.46% 5.31% 1.97% 2.22% 1%
2026/10/16 32.35% 0.93% 4.41% 22.64% 0.38% 4.75% 3.55% 3.6% 1.89% 2.67%
2026/10/17 28.54% 2.05% 3.35% 23.89% 0% 5.08% 5.37% 5.72% 2.1% 3.08%
2026/10/18 26.96% 2.17% 7.69% 18.17% 0% 4.96% 4.07% 7.05% 1.59% 3.29%
2026/10/19 26.6% 1.98% 10.13% 23.6% 2.02% 6.18% 4.18% 2.05% 1.66% 1.13%
2026/10/20 21.69% 2.15% 12.48% 18.72% 1.06% 5.35% 5.75% 2.13% 2.06% 1.98%
2026/10/21 11.9% 1.17% 14.82% 22.38% 1.21% 6.14% 4.77% 6.35% 4.69% 1.73%
2026/10/22 12.02% 2.33% 14.45% 18.57% 3% 5.19% 6.63% 7.4% 3.27% 1.67%
2026/10/23 4.33% 1.47% 14.22% 19.7% 4.64% 6.97% 8.52% 6.67% 2.6% 2.27%
2026/10/24 16.12% 5.8% 6.91% 14.41% 1.37% 5.1% 4.44% 2.53% 5.18% 4.08%
2026/10/25 21.13% 8.04% 6.09% 7.65% 0.56% 4.18% 2.79% 2.31% 2.45% 2.85%
2026/10/26 18.78% 7.84% 3.65% 12.08% 1.63% 3.6% 4.85% 2.23% 3.82% 1.98%
2026/10/27 17.94% 11.27% 6.72% 13.18% 3.57% 3.64% 6.39% 2.3% 0.45% 4.81%
2026/10/28 15.93% 9.63% 7.95% 13.05% 6.51% 3.67% 4.91% 2.07% 0.87% 0.96%
2026/10/29 17.08% 10.88% 5.49% 15.99% 2.48% 4.66% 7% 2.68% 0.91% 0.94%
2026/10/30 12.71% 13.36% 7.86% 14.62% 2.97% 4.13% 4.99% 2.51% 1.57% 2.39%
2026/10/31 16.33% 12% 9.32% 7.93% 4.55% 4.27% 3.4% 3.1% 2.6% 1.74%
  • squareup.com
  • myob.com
  • sap.com
  • netsuite.com.au
  • oracle.com
  • cin7.com
  • adept.com.au
  • zoho.com
  • sage.com
  • xero.com

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Squareup.com saw a dramatic rise, peaking mid-month at 32.35%. Netsuite.com.au maintained strong presence, while sap.com fluctuated. By month’s end, squareup.com led, followed by netsuite.com.au.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 114
2026/10/02 111
2026/10/03 111
2026/10/04 110
2026/10/05 117
2026/10/06 119
2026/10/07 120
2026/10/08 118
2026/10/09 116
2026/10/10 114
2026/10/11 116
2026/10/12 118
2026/10/13 109
2026/10/14 113
2026/10/15 109
2026/10/16 108
2026/10/17 106
2026/10/18 99
2026/10/19 99
2026/10/20 102
2026/10/21 100
2026/10/22 99
2026/10/23 97
2026/10/24 103
2026/10/25 111
2026/10/26 132
2026/10/27 133
2026/10/28 123
2026/10/29 135
2026/10/30 132
2026/10/31 127

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, starting at 114, dipping mid-month to 97, then surging to 135, ending at 127.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
oracle.com 10.62%
myob.com 4.07%
procurify.com 1.25%
netstock.com 1.06%
retailexpress.com.au 0.93%
getmaintainx.com -1.55%
netsuite.com.au -1.8%
inventory-planner.com -2.04%
cin7.com -2.35%
squareup.com -11.47%

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Oracle.com surged with a 10.62% increase, while Squareup.com plummeted by 11.47%. Myob.com rose by 4.07%, contrasting cin7.com’s 2.35% drop.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date myob.com sap.com xero.com squareup.com netsuite.com.au adept.com.au eposnow.com sage.com yoobic.com inventory-planner.com
2026/10/01 3.02% 5.22% 9.78% 3.65% 10.62% 8.96% 0.46% 0.58% 6.37% 3.6%
2026/10/02 4.77% 10.81% 11.25% 2.96% 10.33% 6.4% 1.08% 0.87% 6.25% 3.4%
2026/10/03 4.21% 6.35% 11.74% 3.1% 7.04% 5.92% 0.28% 1.09% 7.76% 12.55%
2026/10/04 4.46% 7.82% 9.94% 10.45% 4.3% 3.92% 4.34% 1.58% 5.35% 7%
2026/10/05 1.81% 5.73% 7.17% 9.63% 7.7% 3.75% 3.88% 1.47% 5.23% 9.43%
2026/10/06 6.57% 6.15% 12.24% 9.37% 10.12% 5.76% 4.86% 1.01% 0% 3.85%
2026/10/07 2.98% 6.2% 4.97% 8.51% 14.19% 4.94% 4.28% 3.57% 3.4% 3.2%
2026/10/08 4.9% 5.61% 8.37% 7.73% 13.58% 3.47% 5.67% 3.77% 4.1% 7.66%
2026/10/09 1.08% 7.59% 4.89% 9.56% 17.4% 3.21% 1.44% 3.53% 4.62% 2.78%
2026/10/10 1.35% 7.04% 5.39% 10.82% 12.02% 5.44% 2.29% 5.57% 7.72% 6.35%
2026/10/11 1.29% 6.4% 4.09% 13.16% 11.32% 4.41% 2.38% 2.32% 9.36% 8.98%
2026/10/12 1.62% 7.53% 6.64% 10.7% 12.66% 6.91% 1.73% 3.86% 9.13% 5.43%
2026/10/13 1.93% 8.53% 7.44% 8.77% 17.17% 8.49% 1.98% 3.09% 5.21% 6.3%
2026/10/14 4.36% 9.62% 2.25% 10.06% 13.17% 7.42% 1.95% 2.12% 7.17% 0.47%
2026/10/15 1.54% 7.49% 4.46% 14.67% 14.91% 10.66% 2.79% 4.38% 5.88% 9.84%
2026/10/16 1.11% 4.32% 7.61% 14.92% 14.2% 6.67% 8.86% 2.92% 2.64% 2.83%
2026/10/17 4.29% 3.58% 9.79% 13.76% 16.46% 10.46% 2.83% 3.11% 0.01% 0.41%
2026/10/18 3.87% 6.4% 8.74% 10.21% 9.97% 6.93% 6.83% 2.3% 2.32% 2.47%
2026/10/19 4.97% 9.61% 0.9% 11.58% 13.19% 8.53% 2.74% 3.33% 0.01% 0.1%
2026/10/20 5.09% 10.51% 2.24% 8.61% 10.01% 9.87% 2.12% 3.04% 4.3% 0.16%
2026/10/21 1.88% 13.81% 2.48% 4.82% 12.02% 8.08% 1.57% 8.37% 4.97% 0.15%
2026/10/22 2.32% 11.12% 5.06% 4.45% 9.72% 9.97% 1.22% 4.78% 6.42% 0.19%
2026/10/23 1.63% 9.26% 6.11% 1.57% 7.81% 12.47% 0.02% 3.51% 2.66% 0.19%
2026/10/24 5.56% 4.81% 8.44% 6.58% 10.66% 6.5% 2.23% 5.91% 4.4% 1.58%
2026/10/25 9.04% 5.03% 8.23% 8.34% 3.29% 3.5% 4.04% 2.96% 3.53% 0.21%
2026/10/26 9.34% 2.7% 6.77% 7.68% 5.78% 6.3% 5.88% 3.8% 1.23% 0.21%
2026/10/27 9.41% 3.72% 22.13% 5.96% 20.88% 6.73% 2.16% 0.24% 0% 0.16%
2026/10/28 11.08% 4.62% 2.02% 6.1% 22.79% 5.81% 4.62% 0.8% 1.06% 0.17%
2026/10/29 12.07% 3.63% 2.12% 5.37% 27.12% 8.03% 2.37% 0.84% 0% 0.04%
2026/10/30 20.79% 5.64% 5.88% 5.48% 9.55% 6.33% 2.99% 1.33% 3.22% 0.54%
2026/10/31 15.13% 7.15% 6.6% 5.78% 5.39% 4.89% 2.61% 2.56% 1.73% 0.25%
  • myob.com
  • sap.com
  • xero.com
  • squareup.com
  • netsuite.com.au
  • adept.com.au
  • eposnow.com
  • sage.com
  • yoobic.com
  • inventory-planner.com

Copyright © Adthena. All rights reserved.

In October 2026, MYOB’s impression share surged dramatically, peaking at 20.79% on the 30th. SAP’s share fluctuated, ending at 7.15%. Xero saw a significant spike on the 27th with 22.13%. Squareup maintained a steady presence, while Netsuite peaked at 27.12% on the 29th. Adept and Eposnow showed moderate fluctuations. Sage and Yoobic had lower shares, with Inventory Planner trailing. The month concluded with MYOB leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month
  1. 1
    Purchase order software for mid-sized businesses | MYOB... https://www.myob.com

    Purchase order software within MYOB Acumatica ERP. Manage suppliers, inventory and purchasing in one system, with full visibility from order through to delivery and cost control. Real-Time Visibility.

  2. 2
    Accounting and Beyond https://www.netsuite.com.au › business › accounting

    NetSuite® Official Site — Accounting all in one place. Learn how NetSuite® can help you do more. Free product tour!

  3. 3
    Purchase Order System - Best Purchase Order Platform https://www.procurify.com

    Automate your purchase order creation. Make smarter financial decisions. Manage all spend.

  4. 4
    What Is a Purchase Order? Types, Steps & Examples - Shopify https://www.shopify.com

    Shopify has everything you need to sell online. Try it free. Join millions of businesses selling with Shopify. Start today. 100+ Professional Themes. Full Blogging Platform. 99.99% Average Uptime.

  5. 5
    Accounting Software | Xero AU - Login From Any Device... https://www.xero.com › xero › accounting

    Xero accounting software is made for SMBs. Automate admin and work from anywhere, anytime. Invoicing. Real Time Data. Download Our Mobile App. Real-time Data. Simple to Use. Simple.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, MYOB, NetSuite, Procurify, Shopify, and Xero shine with distinct narratives. MYOB emphasizes comprehensive supplier management, while NetSuite offers an all-in-one accounting solution. Procurify focuses on automating purchase orders, Shopify highlights e-commerce capabilities, and Xero promotes real-time data access for SMBs.

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