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AUS Software & Technology ERP - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
netsuite.com.au 21.8
odoo.com 11.24
squareup.com 10.88
myob.com 7.09
oracle.com 4.93
xero.com 4.54
capterra.com 1.83
sap.com 1.74
tipalti.com 1.6
business-software.com 1.44
others 32.91

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Netsuite.com.au leads with 21.8% click share, followed by others at 32.91%. Odoo.com and Squareup.com trail with 11.24% and 10.88%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date netsuite.com.au odoo.com myob.com squareup.com capterra.com cin7.com fishbowlinventory.com xero.com netstock.com oracle.com
2025/05/01 10.73% 10.07% 7.11% 9.27% 2.34% 1% 2.57% 2.39% 2.67% 7.71%
2025/05/02 9.99% 8.05% 8.73% 7.06% 3.38% 0.76% 3.4% 1.75% 2.99% 5.25%
2025/05/03 17.1% 11.18% 10.05% 9.7% 0.72% 1.23% 2.9% 3.24% 2.82% 0.24%
2025/05/04 14.59% 11.79% 8.86% 9.31% 0.79% 0.86% 2.56% 2.67% 4.32% 0.25%
2025/05/05 13.66% 8.06% 8.51% 7.52% 0.39% 1.04% 3.15% 2.73% 3.48% 9.01%
2025/05/06 16.57% 7.85% 11.02% 5.89% 1.25% 0.98% 1.73% 1.6% 3.37% 10.05%
2025/05/07 16.53% 9.83% 10.78% 4.21% 1.68% 1.77% 1.13% 1.91% 2.7% 10.44%
2025/05/08 15.13% 10.51% 9.01% 4.87% 2.03% 1.97% 1.22% 3.2% 2.47% 4.93%
2025/05/09 11.15% 10.75% 10.73% 5.67% 1.93% 1.67% 1.33% 1.89% 2.19% 8.16%
2025/05/10 14.88% 13.78% 9.55% 7.63% 1.84% 1.82% 2.93% 3.01% 3.43% 0.24%
2025/05/11 15.13% 12.39% 9.37% 7.19% 0.73% 1.74% 3.06% 2.46% 2.8% 0.23%
2025/05/12 14.92% 8% 9.43% 8.7% 1.09% 2.08% 2.39% 2.46% 3.65% 11.04%
2025/05/13 13.42% 11.29% 10.26% 6.52% 1.14% 1.97% 1.07% 2.28% 1.78% 8.89%
2025/05/14 14.25% 12.18% 11.74% 7.46% 1.47% 1.69% 0.99% 2.69% 2.92% 9.09%
2025/05/15 14.38% 15.59% 10.4% 3.41% 1.68% 1.89% 0.58% 2.99% 2.23% 8.35%
2025/05/16 16.17% 13.68% 8.9% 5.07% 1.74% 1.98% 1.97% 1.48% 1.62% 7.89%
2025/05/17 18.84% 14.2% 8.46% 9.23% 1.8% 3.86% 4.42% 1.82% 1.69% 0.29%
2025/05/18 16.87% 15.91% 7.35% 6.1% 2.98% 3.27% 3.18% 1.68% 2.89% 0.29%
2025/05/19 15.94% 10.96% 10.93% 5.24% 2.02% 2.29% 2.16% 1.07% 1.09% 10.12%
2025/05/20 14.48% 13.42% 12.12% 5.96% 1.41% 2.16% 1.38% 1.31% 0.69% 13.36%
2025/05/21 18.73% 11.03% 6.88% 5.14% 2.22% 5.41% 1.36% 1.13% 0.69% 8.2%
2025/05/22 14.49% 12.45% 7.9% 5.36% 2.85% 1.99% 1.4% 1.29% 0.68% 9.1%
2025/05/23 15.25% 16.3% 9.68% 2.89% 2.48% 2.58% 1.02% 1.66% 0.67% 7.1%
2025/05/24 13.52% 17.69% 11.13% 5.32% 2.41% 2.94% 3.09% 2.79% 1.71% 0.18%
2025/05/25 11.1% 18.6% 11.29% 6.93% 1.63% 2.97% 2.87% 3.79% 2.16% 0.19%
2025/05/26 13.04% 14.13% 9.49% 4.55% 2.27% 3.23% 2.75% 5.15% 1.17% 8.53%
2025/05/27 13.56% 10.29% 10.96% 6.15% 3.42% 2.33% 1.58% 3.92% 0.48% 9.11%
2025/05/28 15.58% 12.16% 10.14% 2.86% 3.31% 2.94% 1.4% 4.52% 1.13% 8.4%
2025/05/29 15.95% 10.29% 10.12% 6.03% 1.87% 3.59% 2.23% 2.91% 0.97% 6.74%
2025/05/30 17.55% 10.58% 8.04% 6.08% 2.58% 3.4% 3% 3.68% 0.93% 5.77%
2025/05/31 13.56% 13.27% 11.64% 8.66% 3.98% 3.41% 3.22% 3.14% 2.58% 0.22%

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In May 2025, Netsuite.com.au led with fluctuating spend, peaking at 18.84%. Odoo.com saw a steady rise, ending at 13.27%. Myob.com maintained moderate levels, closing at 11.64%. Squareup.com experienced a dip, finishing at 8.66%. Capterra.com and Cin7.com showed consistent growth, ending at 3.98% and 3.41%, respectively. Fishbowlinventory.com and Xero.com had varied trends, closing at 3.22% and 3.14%. Netstock.com and Oracle.com had sporadic activity, concluding at 2.58% and 0.22%.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 198
2025/05/02 203
2025/05/03 192
2025/05/04 199
2025/05/05 203
2025/05/06 204
2025/05/07 209
2025/05/08 217
2025/05/09 217
2025/05/10 198
2025/05/11 204
2025/05/12 212
2025/05/13 210
2025/05/14 210
2025/05/15 214
2025/05/16 220
2025/05/17 213
2025/05/18 216
2025/05/19 221
2025/05/20 225
2025/05/21 216
2025/05/22 220
2025/05/23 209
2025/05/24 201
2025/05/25 203
2025/05/26 207
2025/05/27 209
2025/05/28 208
2025/05/29 209
2025/05/30 206
2025/05/31 203

Copyright © Adthena. All rights reserved.

May began with 198 advertisers, fluctuating throughout. Peaks on May 20 with 225, then settled at 203.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
capterra.com 1.02%
epicor.com 0.97%
myob.com 0.96%
odoo.com 0.89%
cin7.com 0.84%
unleashedsoftware.com -0.46%
tipalti.com -0.57%
xero.com -0.83%
netstock.com -0.84%
squareup.com -1.62%

Copyright © Adthena. All rights reserved.

Capterra leads with a 1.02% click share rise, while Squareup drops by 1.62%. Epicor, MYOB, and Odoo also gain, contrasting with declines from Netstock and Xero.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date odoo.com myob.com netsuite.com.au xero.com capterra.com squareup.com epicor.com business-software.com tipalti.com oracle.com
2025/05/01 15.05% 8.36% 6.97% 4.28% 2.9% 3.53% 1.5% 1.23% 5.16% 4.74%
2025/05/02 8.78% 14.06% 7.78% 1.07% 4.81% 2.37% 0.57% 2.28% 1.5% 4.5%
2025/05/03 14.41% 14.03% 8.2% 6.89% 0.73% 5.22% 1.96% 1.89% 3.6% 0.14%
2025/05/04 15.52% 11.54% 11.54% 5.13% 0.59% 4.6% 3.92% 2.6% 3.36% 0.13%
2025/05/05 7.76% 10.95% 7.97% 7.1% 0.28% 3.81% 3.2% 1.3% 1% 4.49%
2025/05/06 7.86% 16.79% 11.67% 1.21% 1.11% 3.8% 3.65% 2.25% 1.67% 6.28%
2025/05/07 11.75% 15.21% 12.36% 3.77% 1.64% 2.27% 1.66% 2.6% 1.06% 5.83%
2025/05/08 11.26% 12.49% 11.57% 6.52% 2.13% 2.39% 1.76% 1.77% 2.85% 2.88%
2025/05/09 12% 14.85% 8.6% 1.24% 1.97% 2.85% 1.63% 4.54% 4.84% 4.4%
2025/05/10 17.81% 12.57% 9.66% 6.27% 1.8% 3.46% 3.51% 2.96% 3.74% 0.14%
2025/05/11 15.74% 13.44% 8% 3.87% 0.57% 3.68% 3.8% 2.76% 0.97% 0.13%
2025/05/12 11.57% 12.82% 9.79% 3.86% 1.01% 5.29% 2.74% 1.3% 3% 6.06%
2025/05/13 13.73% 13.78% 8.8% 5.02% 1.33% 3.4% 0.62% 2.41% 1.13% 5.02%
2025/05/14 15.75% 14.53% 9.49% 4.91% 1.48% 3.85% 1.01% 2.52% 1.09% 4.7%
2025/05/15 20.05% 13.27% 9.95% 4.15% 1.72% 1.71% 0.68% 3.88% 0.95% 4.45%
2025/05/16 17.86% 12.59% 11.02% 1.21% 1.55% 2.66% 0.94% 2.74% 2.73% 4.46%
2025/05/17 18.66% 13.48% 12.75% 1.57% 2.37% 5.64% 0.67% 2.95% 1.37% 0.22%
2025/05/18 22.19% 11.01% 8.56% 1.48% 2.69% 3.12% 1.12% 2.89% 2.35% 0.2%
2025/05/19 12.56% 14.79% 11.09% 0.95% 2.28% 3.15% 2.83% 1.53% 1.45% 5.99%
2025/05/20 15.66% 16.16% 10.59% 2.53% 1.38% 3.07% 3.12% 1.49% 2.37% 7.49%
2025/05/21 10.95% 10.19% 14.49% 1.02% 2.58% 2.88% 3.06% 2.83% 2.94% 5.13%
2025/05/22 11.98% 11.1% 10.05% 1.68% 3.07% 2.99% 3.57% 3.01% 2.98% 4.76%
2025/05/23 20.89% 13.06% 9.83% 2.92% 3.13% 1.33% 3.79% 3.28% 3.5% 3.59%
2025/05/24 20.73% 15.91% 9.01% 4.75% 1.92% 2.62% 6.47% 1.15% 3.77% 0.12%
2025/05/25 23.45% 15.13% 5.83% 4.14% 1.92% 3.3% 6.69% 1.39% 2.83% 0.12%
2025/05/26 19.34% 13.01% 8.16% 10.76% 2.27% 2.37% 3.73% 0.76% 0.97% 4.6%
2025/05/27 10.49% 15.57% 8.58% 4.47% 3.76% 3.29% 4.39% 1.85% 1.51% 5.02%
2025/05/28 13.63% 15.12% 10.53% 8.26% 3.62% 1.41% 4.88% 0.75% 1.61% 4.73%
2025/05/29 12.09% 14.55% 10.57% 2.88% 2.54% 3.26% 2.98% 1.21% 1.72% 3.66%
2025/05/30 13.18% 10.8% 11.68% 4.23% 2.75% 3.35% 1.73% 2.89% 2.41% 3.36%
2025/05/31 17% 14.9% 7.74% 5.36% 4.58% 4.35% 2.14% 1.76% 0.57% 0.14%

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Odoo.com led May with fluctuating impressions, peaking at 23.45% on the 25th. Myob.com maintained steady visibility, while Netsuite.com.au saw a mid-month rise. Xero.com and Capterra.com had modest shares, with Oracle.com showing sporadic spikes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    MYOB ERP Software https://www.myob.com

    Watch The Demo Now — See what makes MYOB Acumatica ERP software the preferred choice for ambitious businesses.

  2. 2
    NetSuite® - Official Site https://www.netsuite.com.au

    All In One Solution — Spend less time on admin, more time growing your business with NetSuite ERP. One unified business...

  3. 3
    Free Purchase Order App https://www.odoo.com

    Easy PO Management For Free — Try Odoo Purchase software for free and improve your supply chain + inventory performance.

  4. 4
    World-Renowned ERP Software https://www.oracle.com › erp › request-demo

    Maximise ERP Performance — Gain the agility to adopt new business models and processes quickly with Oracle Cloud ERP. Innovate faster, reduce costs, and sharpen forecasts with a cloud-based ERP solution.

  5. 5
    Free Purchase Order Template | Xero AU https://www.xero.com

    Handy Tools For People Who Are In Business. Just Download A Template Today. Just...

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In the competitive landscape of ERP software, MYOB entices ambitious businesses with a demo of its Acumatica ERP. NetSuite promises a unified solution to reduce admin time, while Odoo offers free purchase order management. Oracle highlights agility and innovation with its cloud-based ERP, and Xero provides handy business tools with free templates.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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