Why is the AUS Software & Technology ERP August 2026 Report useful and how should I use it?

Why is the AUS Software & Technology ERP August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology ERP August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology ERP August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology ERP August 2026 Report?

The AUS Software & Technology ERP August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology ERP August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology ERP August 2026 Report for?

The AUS Software & Technology ERP August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology ERP - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology ERP AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	50.5699522739
	49.4300477261

50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	13
	87

13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	1%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
squareup.com	17.65
netsuite.com.au	14.9
sap.com	12.57
cin7.com	11.46
xero.com	6.85
adept.com.au	3.84
myob.com	3.1
retailexpress.com.au	2.99
epicor.com	2.05
getmaintainx.com	2.02
others	22.57

squareup.com - 17.65%
netsuite.com.au - 14.9%
sap.com - 12.57%
cin7.com - 11.46%
xero.com - 6.85%
adept.com.au - 3.84%
myob.com - 3.1%
retailexpress.com.au - 2.99%
epicor.com - 2.05%
getmaintainx.com - 2.02%
others - 22.57%

In the competitive PPC landscape, Squareup leads with 17.65% click share, closely followed by Netsuite at 14.9%. Others collectively hold a significant 22.57%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	squareup.com	netsuite.com.au	cin7.com	epicor.com	xero.com	adept.com.au	brightpearl.com	sap.com	microchannel.com.au	myob.com
2026/08/01	12.06%	24.51%	6.41%	0.87%	4.62%	4.54%	1.45%	6.47%	2.75%	6.82%
2026/08/02	11.6%	13.48%	6.39%	0.4%	3.98%	6.15%	1.53%	3.94%	5.88%	8.47%
2026/08/03	4.05%	25.52%	5.63%	1.19%	2.74%	4.65%	2.03%	9.34%	2.09%	8.06%
2026/08/04	2%	23.68%	6.62%	2.19%	5.25%	1.77%	1.42%	9.66%	0.24%	12.23%
2026/08/05	24.93%	7.28%	6.63%	0.76%	6.13%	3.53%	1.07%	7.14%	0.75%	6.04%
2026/08/06	10.4%	13.41%	6.63%	6.23%	3.13%	4.39%	1.8%	7.81%	3.28%	7%
2026/08/07	2.59%	20.83%	8.57%	6.05%	2.83%	5.63%	1.97%	9.21%	1.07%	7.06%
2026/08/08	29.6%	7.75%	7.63%	0.33%	4.48%	5.49%	2.35%	7.65%	2.54%	2.65%
2026/08/09	8.25%	12.92%	14.61%	0.29%	7.22%	5.77%	4.65%	4.19%	2.35%	2.08%
2026/08/10	11.66%	19.27%	9.61%	5.21%	2.36%	7.67%	2.7%	2.83%	1.68%	4.06%
2026/08/11	3.78%	6.5%	6.42%	7.59%	1.34%	6.87%	2.17%	5.85%	3.91%	5.97%
2026/08/12	4.53%	21.65%	6.05%	4.42%	4.28%	3.16%	2.5%	7.92%	1.22%	4.92%
2026/08/13	0.34%	39.07%	4.92%	5.4%	0.85%	5.04%	2.85%	10.39%	1.03%	2.44%
2026/08/14	14.06%	21.24%	0.33%	9.06%	0.51%	5.03%	1.09%	8.13%	1.91%	3.75%
2026/08/15	0.3%	17.64%	7.15%	2.33%	0.6%	16.14%	3.68%	8.83%	6.53%	2.87%
2026/08/16	6.38%	14.94%	7.32%	1.53%	6.35%	11.6%	3.29%	0.07%	7.08%	4.56%
2026/08/17	25.23%	16.37%	3.73%	4.12%	0.62%	6.71%	1.39%	0.04%	3.03%	1.41%
2026/08/18	6.92%	20.34%	8.4%	6.51%	0.44%	4.4%	3.14%	4.06%	1.08%	2.34%
2026/08/19	12.97%	20.44%	2.66%	10.23%	0.47%	9.89%	4.68%	0.09%	1.95%	1.51%
2026/08/20	5.21%	26.98%	12.08%	5.14%	2.72%	6.26%	3.99%	6.18%	1.12%	0.91%
2026/08/21	6.49%	28.17%	10.28%	7.05%	0.08%	9.42%	2.57%	5.26%	2.71%	1.06%
2026/08/22	18.08%	14.12%	10.11%	3.32%	0.12%	9.74%	3.33%	6.19%	1.04%	2.91%
2026/08/23	27.02%	14.66%	8.57%	2.29%	2.79%	7.85%	2.95%	5.78%	3.73%	1.43%
2026/08/24	2.86%	25.23%	13.04%	4.14%	0.16%	4.79%	5.02%	7.29%	4.64%	5.17%
2026/08/25	8.25%	31.12%	6.81%	8.6%	2.14%	8.2%	2.41%	4.62%	1.01%	0.97%
2026/08/26	4.83%	30.23%	10.4%	9.1%	1.61%	9.84%	3.51%	4.14%	1.88%	2.92%
2026/08/27	0.11%	39.38%	9.22%	6.61%	0.04%	6.14%	1.41%	7.93%	0.52%	3.77%
2026/08/28	6.52%	20.12%	12.91%	7.65%	0.07%	6.52%	3.75%	4.65%	0.88%	2.56%
2026/08/29	15.2%	22.99%	9.64%	3.42%	3.21%	9.57%	6.23%	5.51%	3.39%	0.84%
2026/08/30	12.95%	12.96%	11.65%	1.42%	1.94%	10.58%	6.48%	4.74%	5.57%	2.95%
2026/08/31	32.1%	7.36%	7.08%	6.3%	5.06%	4.96%	4.37%	2.6%	1.35%	1.34%

squareup.com
netsuite.com.au
cin7.com
epicor.com
xero.com
adept.com.au
brightpearl.com
sap.com
microchannel.com.au
myob.com

Squareup.com saw fluctuating spend, peaking at 32.10% on August 31. Netsuite.com.au maintained a strong presence, with a high of 39.38% on August 27. Cin7.com had a steady month, while Epicor.com and Xero.com showed modest activity. Adept.com.au and Brightpearl.com had consistent performances. Sap.com and Microchannel.com.au experienced varied trends. Myob.com started strong but tapered off.

Market Exposure

Competitor Count for AUS Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	145
2026/08/02	157
2026/08/03	150
2026/08/04	149
2026/08/05	133
2026/08/06	125
2026/08/07	119
2026/08/08	113
2026/08/09	112
2026/08/10	118
2026/08/11	120
2026/08/12	122
2026/08/13	112
2026/08/14	109
2026/08/15	105
2026/08/16	105
2026/08/17	106
2026/08/18	99
2026/08/19	101
2026/08/20	97
2026/08/21	95
2026/08/22	87
2026/08/23	88
2026/08/24	101
2026/08/25	85
2026/08/26	85
2026/08/27	87
2026/08/28	86
2026/08/29	87
2026/08/30	85
2026/08/31	97

August began with 145 advertisers, peaking at 157, then steadily declined to 97 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
cin7.com	5.71%
netsuite.com.au	3.32%
squareup.com	3.07%
adept.com.au	1.39%
epicor.com	0.81%
oracle.com	-1.31%
xero.com	-1.46%
myob.com	-1.84%
fusion5.com	-1.97%
sap.com	-4.66%

Cin7.com surged with a 5.71% increase, while sap.com dropped by 4.66%.

Campaign Efficiency

AUS Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	xero.com	squareup.com	epicor.com	adept.com.au	getmaintainx.com	netsuite.com.au	microchannel.com.au	myob.com	sap.com	retailexpress.com.au
2026/08/01	13.38%	4.7%	1.32%	5.89%	4.53%	16.92%	3.62%	12.99%	4.28%	3.29%
2026/08/02	7.95%	4.23%	0.46%	6.44%	5.25%	5.74%	6.37%	12.81%	3.47%	2.45%
2026/08/03	3.68%	1.4%	1.65%	4.98%	26.05%	11%	2.68%	6.93%	5.29%	2.56%
2026/08/04	7.5%	0.71%	2.43%	1.66%	23.38%	10.8%	0.3%	12.62%	5.38%	0.1%
2026/08/05	14.25%	12.27%	1.7%	5.94%	0.01%	3.4%	1.69%	8.2%	6.23%	0.1%
2026/08/06	3.14%	4.59%	11.01%	8.43%	0.01%	5.62%	4.78%	9.01%	5.9%	0.09%
2026/08/07	1.6%	1.15%	9.26%	9.33%	0.38%	8.4%	1.81%	9.21%	6.88%	12.57%
2026/08/08	11.05%	13.6%	0.24%	7.05%	2.04%	3.12%	3.66%	3.71%	5.66%	0.1%
2026/08/09	13.02%	3.13%	0.15%	8.34%	0.63%	4.23%	3.64%	1.61%	2.38%	14.1%
2026/08/10	7.45%	4.25%	7.26%	11.02%	0%	7.4%	2.85%	2.85%	1.97%	4.79%
2026/08/11	0.81%	1.49%	9.11%	9.19%	0%	2.62%	4.86%	5.2%	7.96%	17.01%
2026/08/12	9.1%	1.94%	6.18%	6.25%	1.47%	8.29%	2.88%	4.61%	6.05%	5%
2026/08/13	0.72%	0.34%	9.54%	11.26%	0%	17.62%	2.45%	3.6%	8.81%	0.2%
2026/08/14	0.59%	4.88%	11.41%	6.87%	0%	8.22%	3.53%	3.59%	9.54%	5.35%
2026/08/15	0.59%	0.28%	3.4%	23.31%	0.01%	7.45%	12.42%	3.96%	6.82%	0.19%
2026/08/16	14.76%	2.38%	2.27%	15.71%	0.02%	5.66%	10.47%	4.49%	0.03%	8.54%
2026/08/17	0.24%	9.04%	7.2%	8.23%	0.02%	5.81%	4.3%	1.7%	0.02%	10.5%
2026/08/18	0.28%	2.5%	8.77%	8.09%	0.04%	6.57%	2.41%	2.92%	2.44%	5.98%
2026/08/19	0.42%	5.54%	17.28%	16.59%	0.04%	9.83%	5.18%	2.11%	0.06%	0.17%
2026/08/20	8.54%	2.14%	8%	9.38%	1.7%	12.53%	2.86%	1.61%	4.65%	2.91%
2026/08/21	0.04%	2.84%	9.34%	14.28%	0.01%	12.28%	4.92%	1.22%	3.79%	9.26%
2026/08/22	0.12%	7.73%	3.95%	14.75%	1.6%	7.37%	2.66%	2.27%	4.4%	10.74%
2026/08/23	10.01%	12.91%	2.93%	12.7%	0.48%	7.74%	5.78%	2.26%	7.27%	0.09%
2026/08/24	0.14%	1.18%	6.57%	10.64%	0.08%	11.18%	6.33%	3.39%	9.6%	3.94%
2026/08/25	6.1%	3.25%	15.18%	16.37%	2.45%	15.68%	2.06%	1.52%	3.82%	0.12%
2026/08/26	4.51%	2.18%	14.56%	15.31%	1.01%	12.98%	3.72%	2.94%	3.14%	7.97%
2026/08/27	0.03%	0.11%	11.6%	11.46%	0.65%	18.07%	1.44%	4.07%	10.37%	5.46%
2026/08/28	0.09%	2.42%	10.34%	9.44%	2.28%	6.95%	1.77%	1.97%	2.88%	8.59%
2026/08/29	8.28%	6.88%	4.88%	16.87%	2.27%	10.91%	7.68%	1.17%	3.99%	4.75%
2026/08/30	1.52%	5.6%	2.13%	14.71%	2.13%	5.29%	7.77%	3.56%	6.74%	9.37%
2026/08/31	15.27%	14.21%	9.09%	8.15%	3.05%	2.86%	2.36%	2.05%	1.71%	0.05%

xero.com
squareup.com
epicor.com
adept.com.au
getmaintainx.com
netsuite.com.au
microchannel.com.au
myob.com
sap.com
retailexpress.com.au

August 2026 saw fluctuating PPC impressions. Xero.com started strong, dipped mid-month, then surged to 15.27%. Squareup.com ended at 14.21%, while Epicor.com peaked mid-month. Adept.com.au maintained consistency, finishing at 8.15%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology ERP - Last month

1
Choose ApprovalMax for purchase order workflows https://landing.approvalmax.com
Built for Xero. Multi-step approvals, spending limits, and full audit trails included. Stop chasing approvals over email. Automated workflows that connect directly to Xero. No More Manual Data Entry.
2
NetSuite® - Official Site | Automate Business Processes https://www.netsuite.com.au
One unified business management suite with AI-embedded capabilities. Join the 44,000...
3
Online Purchase Orders | Purchase & Receive https://www.procurify.com › procurement › software
Capture the status of every purchase order weekly with our automated scheduling software. One...
4
What Is a Purchase Order? Types, Steps & Examples - Shopify https://www.shopify.com
Shopify has everything you need to sell online. Try it free.
5
Create a purchase order – Xero Central | Create purchase... https://central.xero.com
Create purchase orders to send to your suppliers. Simple to Use. View Pricing Plans. Simple.

In the competitive landscape of Google PPC, ApprovalMax, NetSuite, Procurify, Shopify, and Xero shine with distinct narratives. ApprovalMax emphasizes seamless Xero integration, while NetSuite highlights AI-driven business automation. Procurify focuses on purchase order tracking, Shopify offers comprehensive e-commerce solutions, and Xero simplifies supplier interactions.

Frequently Asked Questions

Why is the AUS Software & Technology ERP August 2026 Report useful and how should I use it?

Why is the AUS Software & Technology ERP August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology ERP August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology ERP August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology ERP August 2026 Report?

The AUS Software & Technology ERP August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology ERP August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology ERP August 2026 Report for?

The AUS Software & Technology ERP August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology ERP - PPC Market Share Analysis August 2026