UK Automotive Commercial Vehicles - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cargurus.co.uk 15.16
ebay.co.uk 8.72
collectingcars.com 5.1
carwow.co.uk 4.54
arnoldclark.com 3.85
pistonheads.com 3.83
volkswagen.co.uk 3.81
globalvans.co.uk 3.15
ford.co.uk 2.73
carsupermarket.com 2.23
others 46.88
  • cargurus.co.uk - 15.16%
  • ebay.co.uk - 8.72%
  • collectingcars.com - 5.1%
  • carwow.co.uk - 4.54%
  • arnoldclark.com - 3.85%
  • pistonheads.com - 3.83%
  • volkswagen.co.uk - 3.81%
  • globalvans.co.uk - 3.15%
  • ford.co.uk - 2.73%
  • carsupermarket.com - 2.23%
  • others - 46.88%

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In the automotive PPC landscape, ‘others’ dominate with 46.88% click share. Cargurus.co.uk follows at 15.16%, while ebay.co.uk captures 8.72%. Collectingcars.com and carwow.co.uk hold 5.1% and 4.54%, respectively.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cargurus.co.uk globalvans.co.uk carwow.co.uk ebay.co.uk pistonheads.com volkswagen.co.uk arnoldclark.com mini.co.uk ford.co.uk carsupermarket.com
2025/06/01 12.99% 7.42% 2.75% 9.94% 4.54% 0.05% 4.04% 0.47% 2.7% 1.32%
2025/06/02 18.78% 5.87% 2.37% 3.85% 5.15% 0.17% 2.11% 1.8% 2.07% 5.63%
2025/06/03 11.99% 8.86% 1.71% 2.09% 4.15% 0.15% 1.97% 0.29% 3.04% 4.86%
2025/06/04 15.11% 6.88% 4.17% 3.22% 2.47% 1.62% 4.38% 1.51% 2.08% 4.32%
2025/06/05 7.11% 10.19% 3.95% 0.69% 0.62% 0.25% 2.58% 1.01% 3.55% 1.22%
2025/06/06 5.91% 10.34% 3.73% 4.36% 1.63% 0.14% 3.36% 1.63% 3.26% 1.07%
2025/06/07 12.3% 6.66% 3.47% 5.06% 2.82% 0.07% 3.18% 2.68% 3.6% 3.86%
2025/06/08 15.4% 4.39% 3.55% 7.95% 2.68% 0.19% 4.65% 4.56% 1.65% 3.31%
2025/06/09 13.94% 4.52% 3.75% 3.23% 2.47% 0.04% 4.3% 3.31% 1.92% 4.58%
2025/06/10 11.6% 5.44% 2.6% 10.63% 1.62% 0.06% 1.96% 0.31% 2.92% 1.87%
2025/06/11 14.18% 5.38% 4.22% 2.4% 2.26% 1.51% 6.31% 1.55% 3.04% 2.44%
2025/06/12 13.94% 7.18% 3.13% 1.97% 3.85% 0.45% 5.28% 0.4% 4.28% 2.8%
2025/06/13 13.66% 6.9% 3.39% 1.97% 3.71% 0.1% 6.36% 3.57% 2.42% 3.79%
2025/06/14 12.48% 6.57% 5.22% 1.6% 1.67% 0.3% 7.1% 2.3% 4.01% 3.34%
2025/06/15 11.28% 5.2% 5.39% 6.95% 1.72% 0.46% 3.13% 0.28% 4.5% 4.03%
2025/06/16 9.72% 4.61% 3.34% 3.5% 1.37% 0.19% 4.75% 0.35% 3.76% 1.21%
2025/06/17 11.63% 5.39% 3.73% 3.55% 1.81% 0.7% 2.79% 2.14% 3.7% 2.44%
2025/06/18 16.76% 6.37% 4.91% 4.23% 6.31% 0.25% 4.95% 1.87% 2.16% 2.11%
2025/06/19 19.42% 6.63% 3.37% 5.18% 3.25% 0.27% 3.81% 1.9% 4.37% 2.38%
2025/06/20 13.63% 2.66% 5.63% 5.2% 2.18% 19.67% 3.09% 2.29% 2.98% 2.6%
2025/06/21 15.84% 3.21% 3.94% 5.56% 1.96% 13.98% 3.4% 2.53% 3.93% 3.5%
2025/06/22 12.55% 4.2% 6.34% 5.3% 3.81% 1.78% 4.12% 2.76% 3.14% 0.66%
2025/06/23 15.85% 4.67% 5.26% 4.29% 9.43% 3.32% 4.81% 0.42% 3.47% 2.84%
2025/06/24 8.98% 6.66% 6.54% 4.99% 2.65% 3.89% 5.28% 3.29% 3.96% 1.24%
2025/06/25 10.16% 6.83% 6.43% 4.54% 5.31% 3.74% 4.75% 2.02% 2.38% 1.52%
2025/06/26 13.25% 5.14% 6.96% 3.87% 5.7% 2.31% 3.92% 1.4% 2.89% 2.28%
2025/06/27 13.21% 5.54% 3.98% 2.97% 6.26% 5.01% 1.96% 0.58% 3.92% 1.79%
2025/06/28 12.41% 2.86% 6.04% 3.16% 4.26% 5.99% 4.11% 1.6% 2.66% 1.36%
2025/06/29 13.82% 3.56% 8.05% 4.31% 5.06% 4.1% 2.94% 2.79% 2.4% 4.21%
2025/06/30 10.3% 6.54% 6.2% 5.25% 4.1% 3.98% 3.72% 3.53% 2.91% 1.43%
  • cargurus.co.uk
  • globalvans.co.uk
  • carwow.co.uk
  • ebay.co.uk
  • pistonheads.com
  • volkswagen.co.uk
  • arnoldclark.com
  • mini.co.uk
  • ford.co.uk
  • carsupermarket.com

Copyright © Adthena. All rights reserved.

In June 2025, CarGurus.co.uk led with fluctuating spend, peaking mid-month. GlobalVans.co.uk and Carwow.co.uk showed steady patterns, while Volkswagen.co.uk spiked dramatically on June 20. The month concluded with diverse spend trends across advertisers.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 254
2025/06/02 260
2025/06/03 236
2025/06/04 277
2025/06/05 282
2025/06/06 282
2025/06/07 283
2025/06/08 274
2025/06/09 277
2025/06/10 285
2025/06/11 313
2025/06/12 290
2025/06/13 286
2025/06/14 280
2025/06/15 284
2025/06/16 276
2025/06/17 287
2025/06/18 291
2025/06/19 271
2025/06/20 277
2025/06/21 273
2025/06/22 281
2025/06/23 284
2025/06/24 273
2025/06/25 277
2025/06/26 284
2025/06/27 276
2025/06/28 274
2025/06/29 274
2025/06/30 281

Copyright © Adthena. All rights reserved.

June began with 254 advertisers, peaking at 313 mid-month. The month concluded with 281, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
volkswagen.co.uk 6.07%
pistonheads.com 2.11%
carwow.co.uk 1.76%
nissan.co.uk 1.53%
perrys.co.uk 0.92%
vanmonster.com -0.95%
carsupermarket.com -0.97%
globalvans.co.uk -1.04%
kimberleycaravans.co.uk -1.17%
volvocars.com -1.4%

Copyright © Adthena. All rights reserved.

Volkswagen.co.uk surged with a 6.07% click share increase, while volvocars.com dropped by 1.4%. Pistonheads.com rose 2.11%, contrasting kimberleycaravans.co.uk’s 1.17% decline.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cargurus.co.uk ebay.co.uk pistonheads.com carwow.co.uk arnoldclark.com volkswagen.co.uk globalvans.co.uk mini.co.uk carsupermarket.com vertumotors.com
2025/06/01 16.02% 14.92% 5.7% 2.31% 5.22% 0.03% 4.21% 0.4% 1.27% 2.07%
2025/06/02 24.47% 6.26% 6.56% 1.82% 1.93% 0.1% 2.87% 1.26% 5.96% 1%
2025/06/03 15.83% 4% 5.02% 1.63% 2.9% 0.14% 7.08% 0.2% 6.6% 0.7%
2025/06/04 19.35% 5.9% 3.12% 3.12% 4.54% 0.98% 4.93% 1.38% 5.22% 0.96%
2025/06/05 12.23% 1.28% 1.04% 3.7% 4.43% 0.19% 7.79% 1.15% 1.82% 2.2%
2025/06/06 7.55% 7.08% 2.02% 3.47% 3.4% 0.08% 8.35% 1.59% 1.19% 1.26%
2025/06/07 16.36% 8.55% 3.64% 3.06% 3.58% 0.06% 4.34% 2.46% 4.61% 1.55%
2025/06/08 21.17% 11.6% 3.02% 2.95% 5.26% 0.27% 2.73% 4.04% 3.66% 1.25%
2025/06/09 16.69% 4.42% 3.83% 3.49% 5.52% 0.04% 2.37% 2.95% 5.56% 2.12%
2025/06/10 16.51% 13.66% 2.34% 2% 2.4% 0.04% 3.54% 0.87% 2.13% 1.53%
2025/06/11 20.66% 4.7% 3.33% 3.61% 6.99% 1.27% 3.47% 1.41% 2.75% 1.23%
2025/06/12 18.43% 3.58% 5.13% 3.07% 6.88% 0.95% 4.21% 1.25% 3.12% 4.08%
2025/06/13 18.77% 3.8% 5.01% 3.71% 7.01% 0.09% 3.84% 5.41% 3.98% 2.28%
2025/06/14 17.55% 3.12% 2.55% 4.75% 8.46% 0.37% 4.65% 3.42% 3.99% 3.21%
2025/06/15 14.21% 9.79% 2.29% 4.1% 3.12% 0.49% 2.93% 0.53% 4.42% 1.35%
2025/06/16 14.84% 7.2% 1.96% 3.06% 4.78% 0.14% 3.22% 0.18% 1.83% 1.49%
2025/06/17 15.76% 5.26% 2.45% 3.31% 2.84% 1.05% 3.78% 5.03% 3.1% 1.3%
2025/06/18 21.22% 6.44% 7.71% 4.05% 5.49% 0.25% 3.85% 1.57% 2.62% 1.43%
2025/06/19 24.02% 9.11% 4.58% 2.69% 4.42% 0.18% 3.65% 1.53% 2.58% 0.85%
2025/06/20 18.58% 7.93% 3.01% 4.75% 4.15% 15.65% 2.29% 2.1% 2.9% 1.63%
2025/06/21 18.55% 8.31% 2.74% 3.31% 3.75% 16.55% 2.52% 4.06% 3.05% 0.57%
2025/06/22 15.64% 8.91% 4.57% 5.46% 4.85% 1.8% 3.22% 2.3% 0.81% 2.36%
2025/06/23 19.56% 6.92% 10.66% 4.91% 5.29% 3.79% 2.47% 1.69% 2.51% 1.89%
2025/06/24 11.78% 7.85% 3.93% 6.75% 8.8% 5.36% 4.03% 3.35% 1.46% 2.37%
2025/06/25 13.34% 7.35% 7.41% 5.88% 5.13% 4.35% 4.64% 1.7% 1.95% 2.09%
2025/06/26 17% 7.02% 6.81% 6.38% 5.23% 2.54% 2.73% 1.34% 2.55% 0.97%
2025/06/27 13.18% 4.48% 8.15% 3.66% 2.28% 7.59% 4.47% 2.65% 1.9% 1.67%
2025/06/28 15.93% 4.16% 5.82% 5.33% 4.61% 8.06% 2.11% 2.27% 1.71% 0.88%
2025/06/29 17.06% 5.76% 6.76% 7.49% 3.5% 4.57% 2.13% 2.49% 4.01% 0.97%
2025/06/30 14.42% 8.57% 5.98% 5.44% 4.79% 4.01% 3.9% 2.14% 1.76% 1.66%
  • cargurus.co.uk
  • ebay.co.uk
  • pistonheads.com
  • carwow.co.uk
  • arnoldclark.com
  • volkswagen.co.uk
  • globalvans.co.uk
  • mini.co.uk
  • carsupermarket.com
  • vertumotors.com

Copyright © Adthena. All rights reserved.

In June 2025, CarGurus.co.uk led with fluctuating impressions, peaking mid-month. eBay.co.uk saw a steady rise, while PistonHeads.com and CarWow.co.uk showed moderate gains. Volkswagen.co.uk spiked dramatically on June 20th. The month concluded with CarGurus.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles - Last month
  1. 1
    Dacia Jogger - 7 Seats As Standard - The Reinvented Family Car https://www.dacia.co.uk

    Discover Jogger Extreme, With Extended Grip Technology For More Difficult Terrain.

  2. 2
    The Kia 7-seater range | The Electric Experience Event https://www.kia.com u203a 7-seaters u203a range

    Kia's 7-seater range seamlessly blends style with comfort. Discover more online today. Join Kia's exclusive event showcasing the...

  3. 3
    Mercedes-Benz Motability - Motability Scheme - View The Range https://www.mercedes-benz.co.uk

    With Insurance, Servicing And Maintenance At No Extra Cost. T&Cs Apply. Mercedes-Benz Has...

  4. 4
    Made For Familying - Our large family SUV https://www.skoda.co.uk

    Designed with your free time in mind. Reconnect with the things that are important. u0160kodas first seven seater SUV. Discover the award winning Kodiaq...

  5. 5
    New Vans From u00a3189 Per Month https://www.universalvans.co.uk u203a van u203a leasing

    Long Term Van Leasing u2014 Vans from u00a3189 per month. Over 500 models to choose from with our price promise guarantee

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, Dacia, Kia, Mercedes-Benz, u0160koda, and Universal Vans stand out. Dacia highlights the Jogger’s versatility with seven seats and terrain adaptability. Kia emphasizes style and comfort in their electric 7-seater range. Mercedes-Benz offers comprehensive motability benefits. u0160koda’s Kodiaq focuses on family connectivity. Universal Vans promotes affordability with extensive leasing options.

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