UK Automotive Commercial Vehicles - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cargurus.co.uk	18.11
motors.co.uk	8.92
ebay.co.uk	5.55
collectingcars.com	3.93
carwow.co.uk	3.42
ford.co.uk	3.25
citroen.co.uk	3.22
pistonheads.com	3.07
globalvans.co.uk	3.01
carsupermarket.com	2.85
others	44.67

In the automotive PPC landscape, ‘others’ dominate with 44.67% click share. Cargurus.co.uk follows at 18.11%, while motors.co.uk captures 8.92%. Ebay.co.uk holds 5.55%, with collectingcars.com at 3.93%.

Market Exposure

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	cargurus.co.uk	globalvans.co.uk	ebay.co.uk	arnoldclark.com	motors.co.uk	ford.co.uk	carwow.co.uk	pistonheads.com	carsupermarket.com	citroen.co.uk
2025/05/01	14.23%	6.26%	2.63%	1.79%	8.56%	3.12%	3.2%	2.86%	1.74%	6.65%
2025/05/02	15.3%	5.47%	2.01%	2.89%	6.34%	3.07%	2.77%	2.39%	2.27%	8.01%
2025/05/03	10.97%	4.65%	1.83%	2.93%	7.7%	2.77%	4.95%	2.46%	3.26%	14.36%
2025/05/04	16.65%	4.98%	2.29%	4.14%	8.36%	3.03%	3.41%	3.47%	2.51%	7.44%
2025/05/05	14.86%	4.68%	2.72%	3.53%	7.66%	1.92%	3.87%	5.08%	2.77%	11.81%
2025/05/06	14.45%	3.96%	2.05%	2.08%	6.99%	2.67%	4.71%	2.36%	2.09%	11.31%
2025/05/07	13.56%	4.64%	2.93%	3.25%	5.22%	3.15%	4.06%	1.79%	2.64%	10.57%
2025/05/08	10.37%	4.92%	3.09%	3.74%	7.83%	3.62%	4.74%	2.32%	3.2%	4.87%
2025/05/09	18.74%	3.53%	2.8%	3.85%	8.55%	3.87%	4.06%	2.94%	3.29%	3.54%
2025/05/10	19.11%	3.94%	2.73%	3.27%	8.9%	4.87%	3.73%	2.4%	2.98%	2.88%
2025/05/11	21.3%	2.92%	2.76%	3.57%	7.52%	3.29%	2.97%	2.29%	4.44%	5.45%
2025/05/12	18.08%	2.82%	2.04%	3.91%	11.47%	2.85%	4.83%	2.3%	5.65%	2.43%
2025/05/13	12.69%	3.37%	2.38%	3.64%	7.51%	3.8%	3.96%	1.94%	5.71%	3.1%
2025/05/14	17.31%	2.81%	2.96%	2.58%	8.34%	4.33%	3.78%	2.26%	4.63%	2.33%
2025/05/15	19.54%	3.4%	2.81%	2.01%	4.69%	3.85%	3.65%	3.21%	3.31%	2.49%
2025/05/16	11.38%	5.91%	1.1%	2.55%	4.72%	5.73%	3.24%	3.01%	1.11%	3.31%
2025/05/17	18.78%	5.35%	1.33%	5.05%	6.22%	2.82%	2.8%	2.46%	1.82%	1.13%
2025/05/18	18.81%	4.57%	1.11%	1.78%	4.53%	4.55%	2.58%	2.56%	3.86%	0.69%
2025/05/19	19.29%	3.95%	1.05%	3.05%	8.31%	4.85%	3.14%	1.82%	2.28%	1.22%
2025/05/20	12.08%	7.01%	2.6%	3.05%	3.5%	5.19%	3.95%	2%	1.99%	1.27%
2025/05/21	15.6%	5.87%	2.22%	1.94%	7.22%	3.38%	3.38%	1.49%	4.89%	1.02%
2025/05/22	14.63%	7.26%	3.16%	4.05%	6.45%	4.15%	2.31%	4.65%	1.74%	0.58%
2025/05/23	11.08%	8.68%	2.53%	1.81%	8.73%	3.94%	2.57%	5.76%	6.9%	0.94%
2025/05/24	12.6%	11.58%	1.4%	4.23%	3.55%	4.26%	2.78%	2.5%	2.07%	1.18%
2025/05/25	9.66%	9.61%	3.4%	3.47%	3.16%	2.75%	4.77%	1.98%	2.18%	1.34%
2025/05/26	14.12%	10.42%	1.87%	3.16%	5.86%	3.83%	3.28%	2.38%	5.1%	0.87%
2025/05/27	14.97%	6.22%	3.71%	2.99%	5.31%	3.21%	2.72%	2.95%	4.29%	0.8%
2025/05/28	12.02%	9.98%	3.33%	2.75%	4.76%	3.47%	3.23%	1.39%	1.73%	0.38%
2025/05/29	13.96%	7.87%	3.22%	1.69%	3.93%	3.66%	2.39%	4.18%	2.25%	0.69%
2025/05/30	14.83%	6.89%	1.82%	3.22%	5.15%	4.32%	2.13%	3.03%	1.3%	0.41%
2025/05/31	14.98%	8.68%	5.16%	4.76%	4.16%	3.45%	2.69%	2.3%	1.48%	0.67%

In May 2025, CarGurus.co.uk led with fluctuating spend, peaking mid-month. GlobalVans.co.uk saw a late surge, while eBay.co.uk remained steady. ArnoldClark.com and Motors.co.uk showed varied trends. Citroen.co.uk’s spend declined sharply.

Market Exposure

Competitor Count for UK Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	303
2025/05/02	325
2025/05/03	324
2025/05/04	325
2025/05/05	335
2025/05/06	329
2025/05/07	343
2025/05/08	343
2025/05/09	340
2025/05/10	333
2025/05/11	335
2025/05/12	346
2025/05/13	335
2025/05/14	346
2025/05/15	349
2025/05/16	341
2025/05/17	318
2025/05/18	321
2025/05/19	321
2025/05/20	309
2025/05/21	304
2025/05/22	291
2025/05/23	287
2025/05/24	272
2025/05/25	275
2025/05/26	271
2025/05/27	267
2025/05/28	279
2025/05/29	262
2025/05/30	271
2025/05/31	257

May began with 303 advertisers, peaking at 349 mid-month. A decline followed, ending with 257 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
collectingcars.com	2.41%
globalvans.co.uk	1.92%
motorpoint.co.uk	0.75%
vanmonster.com	0.74%
toyota.co.uk	0.73%
volkswagen-vans.co.uk	-0.58%
carwow.co.uk	-0.86%
cargurus.co.uk	-1.4%
motors.co.uk	-2.42%
citroen.co.uk	-2.9%

Collectingcars.com and globalvans.co.uk surged in click share, while citroen.co.uk and motors.co.uk faced declines.

Campaign Efficiency

UK Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cargurus.co.uk	ebay.co.uk	motors.co.uk	globalvans.co.uk	arnoldclark.com	pistonheads.com	vertumotors.com	carwow.co.uk	carsupermarket.com	citroen.co.uk
2025/05/01	19.52%	4.19%	10.13%	4.01%	2.22%	3.61%	6.17%	2.95%	1.73%	6.71%
2025/05/02	20.72%	3.52%	8.5%	3.57%	3.1%	3.18%	5.15%	2.63%	2.37%	8.3%
2025/05/03	14.9%	3.03%	9.74%	3.07%	3.04%	2.87%	3.89%	4.41%	3.69%	15.73%
2025/05/04	22.07%	4.06%	9.99%	3.38%	4.57%	4.43%	2.99%	2.93%	3.06%	6.41%
2025/05/05	20.76%	4.93%	8.45%	3.41%	3.86%	5.34%	3.08%	3.75%	3.26%	7.71%
2025/05/06	20.51%	3.22%	9.56%	2.56%	1.8%	3.22%	3.14%	4.06%	2.42%	10.07%
2025/05/07	18.44%	6.12%	6.65%	3.26%	3.2%	2.41%	3.36%	3.18%	2.73%	8.04%
2025/05/08	14.14%	5.58%	8.54%	3.52%	3.39%	2.89%	3.06%	3.9%	3.56%	4.4%
2025/05/09	23.58%	5.48%	9.59%	2.36%	4.02%	3.28%	1.7%	3.4%	3.47%	2.4%
2025/05/10	24.35%	5.16%	10.47%	2.48%	3.37%	3.11%	1.77%	3.38%	3.23%	2.25%
2025/05/11	26.45%	5.05%	8.84%	1.68%	3.63%	2.72%	1.62%	2.37%	4.81%	3.77%
2025/05/12	22.79%	4.19%	13.57%	1.7%	3.68%	2.91%	2.13%	3.73%	5.78%	1.67%
2025/05/13	16.79%	4.04%	9.71%	2.17%	3.84%	2.36%	1.92%	3.51%	6.6%	3.66%
2025/05/14	22.35%	5.73%	10.2%	1.81%	2.74%	3.09%	1.97%	3.4%	4.71%	1.91%
2025/05/15	26.75%	5.24%	5.89%	2.53%	2.7%	4.1%	1%	3.26%	3.91%	2.42%
2025/05/16	17.43%	2.13%	5.93%	4.78%	3.04%	4.17%	1.27%	3.19%	1.36%	3.28%
2025/05/17	23.82%	2.31%	7.38%	3.35%	5.15%	3.28%	0.84%	2.59%	1.83%	0.87%
2025/05/18	24.84%	2.82%	6.84%	3.1%	2.14%	3.72%	0.46%	2.23%	4.35%	0.6%
2025/05/19	26.57%	1.86%	10.33%	2.45%	2.67%	2.36%	1.43%	2.77%	2.34%	0.86%
2025/05/20	18.52%	3.76%	5.35%	4.31%	3.05%	3.15%	1.67%	3.65%	2.33%	0.87%
2025/05/21	21.57%	4.33%	6.95%	3.9%	1.85%	2.11%	1.52%	3%	5.34%	0.96%
2025/05/22	20%	6.1%	7.81%	5.56%	3.56%	5.79%	2.14%	1.94%	2.14%	0.36%
2025/05/23	15.03%	3.86%	10.34%	5.92%	2.25%	6.3%	2.15%	1.92%	7.92%	0.84%
2025/05/24	18.66%	3.18%	5.02%	7.93%	3.75%	3.44%	2.56%	2.74%	2.55%	1.04%
2025/05/25	13.33%	7.64%	4.49%	6.38%	4.48%	3.4%	4.98%	4.06%	2.63%	1.35%
2025/05/26	19.43%	4.5%	7.76%	7.5%	2.42%	3.13%	2.79%	2.78%	5.45%	0.81%
2025/05/27	21.86%	6.14%	7.71%	3.92%	2.86%	4.46%	1.88%	2.56%	4.45%	0.81%
2025/05/28	19.02%	6.3%	6.42%	6.86%	4.16%	2.37%	2.58%	2.31%	2.07%	0.32%
2025/05/29	19.95%	5.81%	5.8%	5.41%	1.88%	5.32%	1.51%	1.98%	2.98%	0.92%
2025/05/30	19.63%	4.16%	6.72%	4.84%	4.06%	4.34%	2%	1.93%	1.58%	0.32%
2025/05/31	20.62%	8.76%	5.69%	5.21%	5.1%	3.64%	2.44%	2.27%	1.62%	0.48%

In May 2025, CarGurus.co.uk led with fluctuating impressions, peaking mid-month. eBay.co.uk saw a late surge, while Motors.co.uk maintained steady growth. GlobalVans.co.uk and ArnoldClark.com experienced varied trends. The month concluded with CarGurus.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Motability Car Deals https://www.arnoldclark.com
Motability Cars — The Motability Scheme Roadshow 2025 - Sec Glasgow, Wednesday 7th May, 10am - 5pm
2
Best 7-Seater Cars You Can Buy 2025 | Carwow https://www.carwow.co.uk
Compare offers direct from dealers by price and customer rating. Carwow - buy & sell your car online.
3
The Kia 7-seater range https://www.kia.com
The family 7-seater for you — Kia's 7-seater range seamlessly blends style with comfort. Discover more...
4
Made For Familying - Our large family SUV https://www.skoda.co.uk
Designed with your free time in mind. Reconnect with the things that are important. Škodas first seven seater SUV. Discover the award winning Kodiaq...
5
New Vans From £189 Per Month https://www.universalvans.co.uk › van › leasing
Low or No Deposit Options — Vans from £189 per month. Over 500...

In the competitive landscape of automotive PPC ads, Arnold Clark entices with Motability deals, while Carwow and Kia focus on 7-seater family cars, emphasizing convenience and style. Škoda highlights family time with their Kodiaq SUV, and Universal Vans offers budget-friendly leasing options.

Frequently Asked Questions

Why is the UK Automotive Commercial Vehicles May 2025 Report useful and how should I use it?

Why is the UK Automotive Commercial Vehicles May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the UK Automotive Commercial Vehicles May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The UK Automotive Commercial Vehicles May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Automotive Commercial Vehicles May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Automotive Commercial Vehicles May 2025 Report for?

The UK Automotive Commercial Vehicles May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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UK Automotive Commercial Vehicles - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Automotive Commercial Vehicles brands

Share of Spend for the top 10 UK Automotive Commercial Vehicles brands

Competitor Count for UK Automotive Commercial Vehicles

Market Loss & Market Gains for UK Automotive Commercial Vehicles

UK Automotive Commercial Vehicles Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Automotive Commercial Vehicles

Frequently Asked Questions

Why is the UK Automotive Commercial Vehicles May 2025 Report useful and how should I use it?

Why is the UK Automotive Commercial Vehicles May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Automotive Commercial Vehicles May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Automotive Commercial Vehicles May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

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See this data specific to your brand performance

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