Share of Clicks for top 10 UK Automotive Dealerships brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cargurus.co.uk | 16.35 |
| arnoldclark.com | 6.72 |
| bmw.co.uk | 6.31 |
| carwow.co.uk | 6.12 |
| webuyanycar.com | 5.55 |
| autotrader.co.uk | 3.15 |
| bigmotoringworld.co.uk | 2.94 |
| audi.co.uk | 2.71 |
| volkswagen.co.uk | 2.59 |
| mercedes-benz.co.uk | 2.09 |
| others | 45.47 |
- cargurus.co.uk - 16.35%
- arnoldclark.com - 6.72%
- bmw.co.uk - 6.31%
- carwow.co.uk - 6.12%
- webuyanycar.com - 5.55%
- autotrader.co.uk - 3.15%
- bigmotoringworld.co.uk - 2.94%
- audi.co.uk - 2.71%
- volkswagen.co.uk - 2.59%
- mercedes-benz.co.uk - 2.09%
- others - 45.47%
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Cargurus.co.uk leads with 16.35% click share, followed by Arnold Clark at 6.72%. Others dominate with 45.47%, highlighting diverse competition.
Share of Spend for the top 10 UK Automotive Dealerships brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cargurus.co.uk | bmw.co.uk | carwow.co.uk | webuyanycar.com | motorway.co.uk | audi.co.uk | mercedes-benz.co.uk | cinch.co.uk | arnoldclark.com | volkswagen.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 10.93% | 4.67% | 8.26% | 9.16% | 2.43% | 3.06% | 2.24% | 2.67% | 3.7% | 1.77% |
| 2025/12/02 | 11.81% | 5.78% | 9.97% | 5.23% | 3.6% | 2.3% | 1.86% | 2.62% | 2.9% | 1.93% |
| 2025/12/03 | 11.62% | 4.48% | 9.37% | 9.38% | 2.9% | 2.3% | 1.69% | 1.94% | 3.08% | 1.7% |
| 2025/12/04 | 11.65% | 5.01% | 8.89% | 8.03% | 2.86% | 2.6% | 1.8% | 2.11% | 2.72% | 1.88% |
| 2025/12/05 | 13.44% | 5.2% | 8.63% | 8.43% | 3.43% | 2.09% | 1.67% | 2.61% | 2.81% | 2.44% |
| 2025/12/06 | 11.62% | 6.62% | 9.88% | 7.65% | 3.39% | 2.39% | 1.85% | 2.36% | 2.63% | 2.71% |
| 2025/12/07 | 11% | 5.68% | 8.09% | 8.04% | 4.27% | 2.44% | 2.22% | 1.56% | 3.54% | 2.24% |
| 2025/12/08 | 14.51% | 4.64% | 9.08% | 6.67% | 3.44% | 2.26% | 1.71% | 1.57% | 2.74% | 1.32% |
| 2025/12/09 | 13.83% | 6.05% | 7.21% | 6.19% | 2.36% | 3.12% | 2.06% | 1.98% | 2.64% | 1.81% |
| 2025/12/10 | 13.81% | 6.69% | 9.39% | 5.9% | 2.84% | 2.59% | 1.76% | 2.12% | 2.61% | 1.8% |
| 2025/12/11 | 11.85% | 6.49% | 8.62% | 6.43% | 3.62% | 2.89% | 1.72% | 2.29% | 2.63% | 1.9% |
| 2025/12/12 | 11.05% | 6.97% | 8.65% | 6.22% | 4.32% | 3.35% | 1.86% | 2.1% | 3% | 1.59% |
| 2025/12/13 | 16.35% | 6.17% | 8.7% | 7.15% | 4.32% | 2.76% | 1.76% | 1.4% | 2.65% | 1.45% |
| 2025/12/14 | 12.6% | 6.35% | 8.41% | 7.44% | 4.12% | 2.67% | 2.21% | 1.52% | 3.4% | 1.66% |
| 2025/12/15 | 15.04% | 3.82% | 9.05% | 6.38% | 4.35% | 2.84% | 1.72% | 1.53% | 2.11% | 1.64% |
| 2025/12/16 | 13.26% | 3.24% | 8.63% | 7.21% | 3.95% | 3.85% | 1.81% | 1.94% | 2.98% | 1.82% |
| 2025/12/17 | 12.42% | 2.62% | 7.44% | 6.64% | 4.45% | 3.71% | 2.1% | 2.12% | 2.83% | 1.6% |
| 2025/12/18 | 13.9% | 4.03% | 7.32% | 5.17% | 3.44% | 3.22% | 2.16% | 3.06% | 1.98% | 2.36% |
| 2025/12/19 | 28.01% | 2.72% | 6.35% | 6.59% | 3.08% | 2.64% | 1.95% | 1.85% | 1.88% | 1.47% |
| 2025/12/20 | 16.28% | 4.18% | 7.22% | 7.84% | 3.5% | 3.36% | 2.54% | 2.27% | 5.25% | 1.98% |
| 2025/12/21 | 12.78% | 4.6% | 4.59% | 10.61% | 3.88% | 3.66% | 2.89% | 1.74% | 3.03% | 2.24% |
| 2025/12/22 | 16.39% | 4.63% | 5.31% | 7.43% | 3.78% | 3.19% | 2.18% | 1.85% | 2.75% | 2.56% |
| 2025/12/23 | 13.68% | 4.64% | 6.58% | 7.83% | 4.29% | 3.04% | 2.52% | 2.6% | 2.6% | 2.62% |
| 2025/12/24 | 14.24% | 4.2% | 7.78% | 8.25% | 4.21% | 3.63% | 2.43% | 2.6% | 2.67% | 2.93% |
| 2025/12/25 | 17.81% | 3.66% | 6.9% | 8.6% | 3.57% | 3.63% | 3.35% | 2.23% | 3.42% | 2.36% |
| 2025/12/26 | 16.11% | 3.39% | 9.6% | 7.4% | 4% | 3.57% | 3.41% | 1.72% | 3.24% | 1.93% |
| 2025/12/27 | 15.73% | 3.82% | 11.64% | 9.42% | 2.49% | 2.84% | 2.41% | 1.29% | 2.52% | 1.71% |
| 2025/12/28 | 12.63% | 6.86% | 12.3% | 6.99% | 2.67% | 1.82% | 2.58% | 1.56% | 2.5% | 2.22% |
| 2025/12/29 | 10.76% | 7.48% | 11.43% | 8.69% | 4.18% | 2.62% | 2.66% | 1.16% | 2.79% | 1.7% |
| 2025/12/30 | 12.02% | 8.93% | 10.54% | 6.8% | 4.6% | 3.71% | 2.5% | 1.45% | 2.7% | 1.75% |
| 2025/12/31 | 13.18% | 9.91% | 9.61% | 7.24% | 4.85% | 3.68% | 2.36% | 2.2% | 2.18% | 1.86% |
- cargurus.co.uk
- bmw.co.uk
- carwow.co.uk
- webuyanycar.com
- motorway.co.uk
- audi.co.uk
- mercedes-benz.co.uk
- cinch.co.uk
- arnoldclark.com
- volkswagen.co.uk
Copyright © Adthena. All rights reserved.
In December 2025, CarGurus.co.uk led with a peak spend share of 28.01% on the 19th. BMW.co.uk saw a steady rise, ending at 9.91%. Carwow.co.uk fluctuated, peaking at 12.3% on the 28th. Webuyanycar.com and Motorway.co.uk showed moderate trends, while Audi.co.uk and Mercedes-Benz.co.uk maintained lower shares. Cinch.co.uk and ArnoldClark.com had minor fluctuations, and Volkswagen.co.uk remained stable. The month concluded with CarGurus.co.uk dominating the spend share landscape.
Competitor Count for UK Automotive Dealerships
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 698 |
| 2025/12/02 | 681 |
| 2025/12/03 | 684 |
| 2025/12/04 | 700 |
| 2025/12/05 | 715 |
| 2025/12/06 | 705 |
| 2025/12/07 | 681 |
| 2025/12/08 | 682 |
| 2025/12/09 | 692 |
| 2025/12/10 | 708 |
| 2025/12/11 | 692 |
| 2025/12/12 | 699 |
| 2025/12/13 | 690 |
| 2025/12/14 | 667 |
| 2025/12/15 | 722 |
| 2025/12/16 | 734 |
| 2025/12/17 | 737 |
| 2025/12/18 | 708 |
| 2025/12/19 | 705 |
| 2025/12/20 | 703 |
| 2025/12/21 | 703 |
| 2025/12/22 | 701 |
| 2025/12/23 | 727 |
| 2025/12/24 | 722 |
| 2025/12/25 | 718 |
| 2025/12/26 | 721 |
| 2025/12/27 | 690 |
| 2025/12/28 | 678 |
| 2025/12/29 | 688 |
| 2025/12/30 | 692 |
| 2025/12/31 | 670 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout December, peaking at 737 on the 17th. The month concluded with a dip to 670.
