UK Automotive Dealerships - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cargurus.co.uk	19.72
motors.co.uk	9.1
bmw.co.uk	5.29
arnoldclark.com	4.87
carsupermarket.com	4.37
carwow.co.uk	4.16
pistonheads.com	2.92
vertumotors.com	2.67
audi.co.uk	2.66
webuyanycar.com	2.53
others	41.71

Cargurus.co.uk leads with 19.72% click share, while ‘others’ dominate at 41.71%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	cargurus.co.uk	webuyanycar.com	carsupermarket.com	carwow.co.uk	motorway.co.uk	arnoldclark.com	motors.co.uk	bmw.co.uk	pistonheads.com	audi.co.uk
2025/05/01	10.28%	3.78%	3.25%	5.34%	1.87%	4.12%	7.79%	3.82%	2.01%	2.35%
2025/05/02	13.13%	3.71%	4.09%	5.3%	1.6%	3.66%	7.89%	2.91%	1.6%	3.7%
2025/05/03	10.08%	1.93%	4.38%	7.59%	1.25%	4.13%	9.98%	2.77%	2.49%	3.64%
2025/05/04	15.69%	1.87%	5.23%	5.84%	1.39%	4.28%	8.06%	2.83%	3.4%	2.4%
2025/05/05	14.73%	3.45%	4.55%	7.28%	1.67%	3.73%	6.91%	2.93%	3.71%	2.41%
2025/05/06	15.03%	2.98%	4.37%	6.21%	2.53%	3.08%	7.72%	3.45%	2.66%	1.94%
2025/05/07	15.17%	2.17%	3.32%	5.07%	2.13%	4.49%	5.92%	3.02%	2.92%	4.29%
2025/05/08	11.26%	2.83%	4.36%	7.09%	2.71%	5.45%	8.12%	2.37%	1.95%	2.09%
2025/05/09	16.55%	3.41%	4.88%	6.01%	2.71%	4.76%	11.02%	2.54%	3.2%	3.08%
2025/05/10	17.43%	0.88%	4.33%	6.01%	2%	4.46%	8.94%	3.34%	2.67%	4.48%
2025/05/11	18.31%	2.21%	5.09%	5.37%	1.95%	4.86%	7.91%	3.46%	2.61%	5.38%
2025/05/12	14.87%	3.86%	6.68%	5.8%	2.23%	4.12%	12.7%	2.77%	2.84%	3.35%
2025/05/13	11.84%	2.32%	8.2%	6.25%	2.44%	5.12%	7.15%	1.75%	2.78%	3.1%
2025/05/14	13.5%	4.1%	6.08%	6.02%	3.13%	4.55%	8.9%	2.94%	2.6%	2.47%
2025/05/15	18.68%	4.2%	3.56%	6.4%	3.27%	3.59%	3.68%	3.19%	3.23%	2.19%
2025/05/16	8.47%	8.75%	4.22%	7.56%	4.33%	3.33%	2.21%	2.18%	1.87%	3.73%
2025/05/17	20.56%	5.94%	5.08%	5.77%	3.68%	3.03%	3.43%	3.09%	2.62%	4.09%
2025/05/18	19.69%	4.07%	7.39%	4.28%	2.5%	3.52%	2.99%	2.29%	2.94%	3.05%
2025/05/19	20.74%	5.86%	5.4%	6.15%	2.69%	3.08%	4.63%	2.68%	1.8%	1.65%
2025/05/20	14.22%	7.94%	6.82%	6.58%	4.02%	3.67%	2.97%	3.06%	1.72%	2.62%
2025/05/21	16.9%	4.48%	9.6%	5.85%	3.44%	3.49%	4.36%	2.25%	2.1%	1.32%
2025/05/22	16.81%	8.11%	6.09%	5.88%	3.87%	3.86%	3.34%	1.76%	2.76%	0.74%
2025/05/23	12.88%	6.25%	7.36%	5.19%	4.38%	4.37%	4.01%	1.77%	2.97%	0.75%
2025/05/24	16.4%	8.82%	7.34%	6.67%	4.2%	3.2%	2.65%	2.06%	2.62%	0.69%
2025/05/25	12.75%	7.07%	5.77%	6.34%	3.04%	3.34%	2.64%	2.22%	2.61%	1.24%
2025/05/26	17.62%	2.66%	6.43%	5.6%	2.33%	2.98%	4.29%	2.29%	2.81%	1.27%
2025/05/27	16.41%	7.27%	4.12%	7.74%	4.07%	3.39%	3.77%	2.58%	2.65%	1.1%
2025/05/28	11.09%	8.89%	6.87%	7.84%	5.2%	3.8%	2.83%	2.81%	1.83%	1.18%
2025/05/29	11.6%	9.75%	5.1%	7.15%	4.47%	4.53%	2.63%	2.77%	2.57%	1.51%
2025/05/30	14.91%	8.73%	7.51%	5.09%	4.11%	3.31%	1.72%	2.72%	1.95%	0.95%
2025/05/31	14.53%	9.26%	8.07%	5.2%	3.85%	3.22%	3.14%	2.61%	2.14%	1.05%

In May 2025, CarGurus.co.uk led with fluctuating spend, peaking at 20.74% on the 19th. Webuyanycar.com saw a steady rise, ending at 9.26%. CarSupermarket.com and Carwow.co.uk showed consistent growth, while Motorway.co.uk and ArnoldClark.com had moderate fluctuations. Motors.co.uk experienced a decline, finishing at 3.14%. BMW.co.uk and Pistonheads.com maintained low, stable shares. Audi.co.uk’s share decreased significantly, closing at 1.05%.

Market Exposure

Competitor Count for UK Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	849
2025/05/02	881
2025/05/03	886
2025/05/04	888
2025/05/05	912
2025/05/06	888
2025/05/07	899
2025/05/08	913
2025/05/09	921
2025/05/10	895
2025/05/11	907
2025/05/12	914
2025/05/13	932
2025/05/14	923
2025/05/15	913
2025/05/16	881
2025/05/17	846
2025/05/18	834
2025/05/19	816
2025/05/20	828
2025/05/21	762
2025/05/22	733
2025/05/23	734
2025/05/24	746
2025/05/25	727
2025/05/26	726
2025/05/27	735
2025/05/28	736
2025/05/29	718
2025/05/30	724
2025/05/31	725

May began with 849 advertisers, peaking at 932 mid-month. A decline followed, ending with 725 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
cargurus.co.uk	2.78%
webuyanycar.com	2.24%
bmw.co.uk	1.68%
bigmotoringworld.co.uk	1.2%
selectcarleasing.co.uk	0.73%
carwow.co.uk	-0.66%
arnoldclark.com	-0.83%
citroen.co.uk	-0.98%
audi.co.uk	-1.71%
motors.co.uk	-5.81%

Cargurus.co.uk leads with a 2.78% click share rise, while motors.co.uk drops by 5.81%. Webuyanycar.com and bmw.co.uk also see gains, contrasting with declines for audi.co.uk and citroen.co.uk.

Campaign Efficiency

UK Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cargurus.co.uk	carsupermarket.com	carwow.co.uk	motors.co.uk	cinch.co.uk	arnoldclark.com	pistonheads.com	bmw.co.uk	motorpoint.co.uk	vertumotors.com
2025/05/01	13.87%	3.99%	4.28%	10.1%	2.82%	4.81%	3.01%	3.88%	2.25%	13.22%
2025/05/02	18.13%	5.54%	4.32%	10.07%	2.57%	4.39%	2.39%	2.17%	2.19%	10.9%
2025/05/03	13.73%	5.89%	7.2%	12.55%	3%	4.89%	3.61%	2.2%	2.08%	4.34%
2025/05/04	20.4%	6.7%	5.15%	9.75%	3.21%	5.09%	4.86%	3.09%	2.46%	5.32%
2025/05/05	19.75%	6.15%	6.9%	8.77%	2.32%	4.49%	5.29%	3.07%	2.26%	3.71%
2025/05/06	21.1%	6.03%	5.45%	10.18%	2.53%	3.52%	3.73%	3.1%	2.72%	4.4%
2025/05/07	21.06%	3.95%	4.17%	7.52%	2.64%	5.47%	4.18%	3.63%	2.17%	5.13%
2025/05/08	15.71%	5.8%	6.43%	10.49%	3.63%	6.68%	2.9%	2.18%	2.55%	4.05%
2025/05/09	22.48%	6.13%	5.08%	13.46%	3.25%	5.77%	4.55%	2.1%	2.2%	1.53%
2025/05/10	23.42%	5.29%	5.21%	11.17%	3.3%	5.25%	3.73%	3.87%	2.35%	1.47%
2025/05/11	24.02%	7.32%	4.71%	9.48%	2.79%	5.59%	3.41%	2.82%	2.09%	1.76%
2025/05/12	19.01%	8.69%	4.94%	15.22%	3.01%	4.99%	3.81%	3.04%	1.8%	2.76%
2025/05/13	16.53%	11.01%	5.5%	9.32%	3.51%	6.35%	3.68%	1.5%	2.17%	2.66%
2025/05/14	18.57%	8.81%	5.37%	11%	3.61%	5.3%	3.72%	3.38%	2.31%	2.55%
2025/05/15	26.39%	5.08%	5.49%	4.99%	2.75%	4.29%	4.8%	4.18%	1.95%	1.37%
2025/05/16	13.3%	9.27%	6.89%	3.37%	2.83%	4.65%	3.25%	2.19%	2.12%	1.32%
2025/05/17	29.41%	5.92%	4.51%	4.57%	1.94%	3.32%	4.38%	4.38%	2.25%	0.91%
2025/05/18	28.64%	9.8%	3.29%	3.61%	2.11%	3.88%	3.14%	2.27%	3.41%	0.89%
2025/05/19	31.31%	6.68%	5.44%	5.95%	2.53%	3.43%	2.72%	2.35%	2.54%	1.01%
2025/05/20	22.45%	8.86%	5.55%	4.36%	2.06%	4.67%	2.88%	4.42%	2.25%	1.67%
2025/05/21	25.33%	11.23%	4.39%	5.43%	2%	4.06%	3.83%	2.9%	3.08%	2.22%
2025/05/22	26.46%	7.33%	4.53%	4.45%	1.93%	4.48%	4.55%	1.66%	3.23%	2.05%
2025/05/23	19.55%	9.13%	4.11%	5.34%	2.41%	4.9%	5.11%	1.7%	3.01%	2.67%
2025/05/24	25.57%	9.77%	5.6%	3.88%	3.1%	3.82%	4.13%	2.77%	3%	2.82%
2025/05/25	19.8%	7.42%	5.6%	3.57%	4.22%	4.23%	4.2%	2.35%	3.26%	4.35%
2025/05/26	26.01%	7.31%	4.39%	5.73%	2.06%	3.47%	4%	1.87%	3.73%	4.74%
2025/05/27	24.04%	5.69%	6.64%	5.32%	2.9%	4.42%	4.12%	2.9%	3.25%	3.48%
2025/05/28	18.07%	8.52%	6.96%	4.44%	2.23%	5.45%	3.12%	3.49%	2.93%	2.89%
2025/05/29	18.77%	7.11%	6.24%	3.99%	2.85%	5.57%	4.42%	3.32%	2.79%	2.37%
2025/05/30	25.44%	8.77%	3.77%	2.42%	3.02%	3.88%	3.05%	3.25%	3.7%	1.96%
2025/05/31	23.55%	9.73%	4.44%	4.4%	4.32%	4.09%	3.55%	2.58%	2.37%	2.23%

In May 2025, CarGurus.co.uk led with a fluctuating impression share, peaking at 31.31% on the 19th. CarSupermarket.com saw a steady rise, ending at 9.73%. Carwow.co.uk maintained moderate stability, while Motors.co.uk experienced a decline. Cinch.co.uk and ArnoldClark.com showed minor fluctuations. PistonHeads.com and BMW.co.uk had varied trends, with Motorpoint.co.uk and VertuMotors.com showing lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Welcome to Big Motoring World® https://www.bigmotoringworld.co.uk
UK's Leading Car Supermarket — We’re CarGurus’ Top Rated Dealer 2024. Big Motoring World thanks its brilliant customers.
2
We collect & pay quickly - Enter Reg for free valuation https://www.carwow.co.uk
We only work with verified dealers to give you an only WOW experience when you sell a car
3
Test drive the Ford Capri® https://www.ford.co.uk › capri › test-drive
The All-Electric Ford Capri® — Where heritage meets innovation. Book your test drive today. Test drive a reimagined modern classic.
4
Free Valuation - Enter Reg https://www.motorway.co.uk
Get Your Highest Offer — Get Your Free, Instant Car Valuation Based On Live Market Data. Sell With Motorway Today. Sell Your...
5
webuyanycar https://www.webuyanycar.com
Sell Your Car Online — With 500+ branches nationwide, on average, your local branch is less than 13 minutes away. Get...

Big Motoring World® shines as the UK’s top-rated dealer, celebrating customer loyalty. Carwow offers a seamless car-selling experience with verified dealers. Ford Capri® blends heritage with innovation, inviting test drives. Motorway promises top offers with instant valuations. Webuyanycar ensures convenience with 500+ branches.

Frequently Asked Questions

Why is the UK Automotive Dealerships May 2025 Report useful and how should I use it?

Why is the UK Automotive Dealerships May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Automotive Dealerships May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Automotive Dealerships May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Automotive Dealerships May 2025 Report?

The UK Automotive Dealerships May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Automotive Dealerships May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Automotive Dealerships May 2025 Report for?

The UK Automotive Dealerships May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Share of Clicks for top 10 UK Automotive Dealerships brands

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Competitor Count for UK Automotive Dealerships

Market Loss & Market Gains for UK Automotive Dealerships

UK Automotive Dealerships Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Automotive Dealerships

Frequently Asked Questions

Why is the UK Automotive Dealerships May 2025 Report useful and how should I use it?

Why is the UK Automotive Dealerships May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Automotive Dealerships May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Automotive Dealerships May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

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See this data specific to your brand performance

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