UK Automotive Auto Parts - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.60974083714
93.3902591629
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 52
48
52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 12%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 25%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 43.79
gsfcarparts.com 14.16
halfords.com 5.32
autodoc.co.uk 3.85
carparts4less.co.uk 2.91
ebay.co.uk 2.08
swiftreg.co.uk 1.91
mymotorworld.com 1.88
regtransfers.co.uk 1.64
nextbase.co.uk 1.15
others 21.31
  • eurocarparts.com - 43.79%
  • gsfcarparts.com - 14.16%
  • halfords.com - 5.32%
  • autodoc.co.uk - 3.85%
  • carparts4less.co.uk - 2.91%
  • ebay.co.uk - 2.08%
  • swiftreg.co.uk - 1.91%
  • mymotorworld.com - 1.88%
  • regtransfers.co.uk - 1.64%
  • nextbase.co.uk - 1.15%
  • others - 21.31%

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Eurocarparts.com dominates with 43.79% click share, followed by others at 21.31%. Gsfcarparts.com holds 14.16%, while Halfords.com captures 5.32%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com halfords.com carparts4less.co.uk autodoc.co.uk ebay.co.uk swiftreg.co.uk carmats.co.uk mymotorworld.com topreg.co.uk
2025/11/01 17.87% 11.66% 4.51% 6.77% 6.79% 2.68% 2.83% 1.91% 2.78% 2.15%
2025/11/02 14.6% 12.12% 4.95% 6.85% 7.33% 3.61% 2.53% 2.32% 4.35% 1.97%
2025/11/03 20.89% 11.93% 4.21% 3.39% 8.24% 2.81% 2.53% 1.81% 2.24% 2.15%
2025/11/04 18.1% 10.59% 4.91% 7.12% 4.97% 5.03% 2.26% 2.05% 1.88% 1.45%
2025/11/05 17.32% 11.67% 5.73% 1.7% 4.36% 4.57% 2.64% 1.91% 3.47% 1.79%
2025/11/06 19.68% 14.46% 5.04% 3.9% 4.56% 2.94% 2.75% 1.81% 3.92% 1.28%
2025/11/07 17.07% 14.32% 4.99% 2.69% 6.29% 3.04% 2.65% 2.12% 3.54% 1.34%
2025/11/08 17.11% 11.12% 5.01% 6.38% 6.39% 3.09% 3.16% 2.36% 2.66% 1.4%
2025/11/09 14.43% 12.04% 5.04% 7.24% 4.74% 2.92% 4.09% 2.22% 4.79% 1.92%
2025/11/10 17.91% 11.68% 4.83% 1.79% 5.63% 2.35% 3.36% 1.57% 3.54% 1.98%
2025/11/11 15.04% 12.25% 4.08% 2.77% 4.92% 2.18% 3.72% 1.93% 6.24% 1.44%
2025/11/12 11.78% 14.71% 4.66% 3.99% 3.74% 2.04% 2.86% 1.83% 5.61% 0.82%
2025/11/13 12.81% 14.3% 5.32% 2.73% 4.5% 2.14% 2.8% 2.11% 7.09% 1.16%
2025/11/14 13.26% 12.39% 5.33% 2.75% 5.6% 1.97% 3.34% 2.03% 4.91% 1.86%
2025/11/15 15.05% 11.24% 6.15% 6% 6.44% 2.91% 3.92% 1.69% 1.48% 1.76%
2025/11/16 21.47% 8.67% 5.26% 7.07% 5.74% 1.88% 3.18% 1.58% 2.86% 1.22%
2025/11/17 24.2% 11.91% 4.33% 5.4% 5.99% 2.12% 3.52% 1.58% 1.84% 1.12%
2025/11/18 15.82% 12.7% 4.91% 6.06% 7.67% 2.01% 2.87% 1.82% 3.06% 2.08%
2025/11/19 14.52% 14.1% 5.19% 2.92% 5.26% 2.04% 3.12% 2.37% 3.44% 2.46%
2025/11/20 20.89% 14.16% 4.72% 4.3% 7.5% 1.57% 2.71% 1.62% 2.65% 1.87%
2025/11/21 19.13% 12.98% 4.13% 4.51% 8.52% 2.09% 2.34% 1.59% 3.7% 1.44%
2025/11/22 20.61% 13.15% 6.21% 1.53% 5.67% 2.33% 2.71% 1.79% 3.29% 2.19%
2025/11/23 21.89% 9.1% 5.32% 5.22% 10.16% 2.03% 2.34% 1.53% 3.69% 1.64%
2025/11/24 19.81% 14% 6.51% 3.8% 4.13% 1.91% 3.34% 2.04% 2.68% 2.76%
2025/11/25 22.52% 10.93% 6.33% 3.34% 3.64% 2.06% 2.33% 1.66% 2.36% 2.17%
2025/11/26 17.65% 9.99% 5.94% 4.5% 6.36% 2.31% 2.93% 1.63% 1.99% 2.46%
2025/11/27 20.98% 8.64% 6.63% 2.5% 6.89% 2.83% 2.3% 1.95% 2.21% 1.2%
2025/11/28 23.05% 8.73% 6.26% 2.87% 7.3% 1.9% 2.75% 1.49% 2.48% 1.86%
2025/11/29 21.85% 11.97% 6.8% 2.78% 5.43% 2.77% 2.91% 1.88% 1.82% 2.08%
2025/11/30 19.62% 10.83% 7.03% 3.57% 3.38% 3.23% 3.1% 2.48% 2.11% 2%
  • eurocarparts.com
  • gsfcarparts.com
  • halfords.com
  • carparts4less.co.uk
  • autodoc.co.uk
  • ebay.co.uk
  • swiftreg.co.uk
  • carmats.co.uk
  • mymotorworld.com
  • topreg.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com led November with fluctuating spend, peaking at 24.20% on the 17th. Gsfcarparts.com maintained a steady presence, while Halfords.com saw a gradual increase, ending at 7.03%. Autodoc.co.uk experienced notable highs, closing at 3.38%.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 1119
2025/11/02 1104
2025/11/03 1121
2025/11/04 1182
2025/11/05 1131
2025/11/06 1129
2025/11/07 1154
2025/11/08 1144
2025/11/09 1063
2025/11/10 1104
2025/11/11 1073
2025/11/12 1114
2025/11/13 1113
2025/11/14 1091
2025/11/15 1082
2025/11/16 1036
2025/11/17 1055
2025/11/18 1077
2025/11/19 1086
2025/11/20 1052
2025/11/21 1096
2025/11/22 1074
2025/11/23 1013
2025/11/24 1051
2025/11/25 1074
2025/11/26 1054
2025/11/27 1083
2025/11/28 1072
2025/11/29 1043
2025/11/30 1083

Copyright © Adthena. All rights reserved.

November saw fluctuating advertiser numbers, peaking at 1,182 on November 4th. The month concluded with 1,083 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eurocarparts.com 6.39%
blackcircles.com 0.16%
topreg.co.uk 0.14%
autodoc.co.uk 0.12%
roadangelgroup.com 0.1%
swiftreg.co.uk -0.29%
carparts4less.co.uk -0.34%
ebay.co.uk -0.73%
mymotorworld.com -0.93%
gsfcarparts.com -1.65%

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Eurocarparts.com surged with a 6.39% click share increase, while gsfcarparts.com dropped by 1.65%.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com gsfcarparts.com halfords.com ebay.co.uk carparts4less.co.uk swiftreg.co.uk autodoc.co.uk topreg.co.uk mymotorworld.com regtransfers.co.uk
2025/11/01 21.62% 14.65% 3.73% 3.42% 6.68% 2.97% 6.36% 2.27% 3.7% 1.34%
2025/11/02 18.89% 14.8% 4.14% 4.92% 8.08% 2.6% 7.6% 2.05% 5.47% 1.42%
2025/11/03 25.58% 14.6% 3.67% 3.9% 4.34% 2.64% 8.54% 2.22% 2.44% 1.43%
2025/11/04 22.64% 12.44% 4.5% 6.76% 7.02% 2.35% 4.83% 1.46% 1.95% 1.29%
2025/11/05 21.93% 14.49% 4.72% 6.32% 1.74% 2.66% 4.54% 1.78% 4.77% 1.42%
2025/11/06 23.35% 18.12% 4.23% 4.07% 5.94% 2.75% 4.6% 1.27% 4.76% 1.38%
2025/11/07 20.67% 17.51% 4.14% 4.09% 3.14% 2.73% 7.02% 1.35% 4.4% 1.22%
2025/11/08 21.32% 13.21% 4.45% 4.54% 7.69% 3.21% 6.66% 1.51% 2.67% 1.39%
2025/11/09 19.22% 14.56% 4.27% 4.14% 7.8% 4.28% 3.87% 2.02% 5.96% 1.69%
2025/11/10 22.79% 14.3% 4.13% 3.47% 1.67% 3.52% 5.96% 2.03% 4.04% 1.48%
2025/11/11 19.17% 15.41% 3.44% 3.14% 3.5% 3.86% 4.55% 1.53% 8.89% 2%
2025/11/12 15.94% 17.82% 3.98% 2.79% 5.47% 3.09% 3.66% 0.89% 7.08% 1.84%
2025/11/13 17.01% 17.29% 4.69% 3.24% 3.54% 2.98% 4.14% 1.22% 9.35% 1.56%
2025/11/14 18.21% 15.75% 4.31% 2.9% 3.6% 3.58% 5.5% 2% 5.99% 2.51%
2025/11/15 20.14% 13.18% 5.32% 4.02% 6.71% 4.11% 7.78% 1.87% 1.56% 1.88%
2025/11/16 26.7% 9.77% 4.4% 2.86% 10.28% 3.12% 6.42% 1.29% 3.74% 1.83%
2025/11/17 29.49% 14.09% 3.74% 3.2% 6.32% 3.67% 5.98% 1.18% 1.79% 1.9%
2025/11/18 20.02% 15.24% 4.37% 3.08% 5.88% 3.21% 8.64% 2.25% 3.12% 1.78%
2025/11/19 20.01% 18.07% 4.36% 2.95% 3.95% 3.33% 5% 2.68% 3.55% 1.88%
2025/11/20 24.93% 16.46% 3.92% 2.42% 6.11% 2.78% 7.98% 1.91% 3.16% 1.45%
2025/11/21 23.47% 16.08% 3.64% 3.15% 4.12% 2.47% 9.24% 1.47% 4.46% 1.49%
2025/11/22 25.12% 15.78% 5.48% 3.5% 1.16% 2.78% 6.06% 2.19% 4.61% 1.62%
2025/11/23 26.11% 10.19% 4.65% 2.79% 8.08% 2.43% 9.47% 1.65% 4.88% 1.52%
2025/11/24 26.25% 16.81% 5.45% 2.82% 4.51% 3.43% 3.9% 2.85% 2.63% 1.7%
2025/11/25 27.25% 12.94% 5.44% 3.05% 4.02% 2.3% 2.99% 2.2% 2.36% 1.73%
2025/11/26 22.66% 12.14% 5.53% 3.3% 6.15% 3.19% 6.58% 2.71% 2.02% 2.12%
2025/11/27 26.67% 10.33% 5.84% 3.76% 3.24% 2.46% 7.67% 1.31% 2.59% 1.85%
2025/11/28 28.41% 10.35% 5.5% 2.49% 2.76% 2.89% 7.76% 1.96% 3.01% 1.78%
2025/11/29 27.52% 14.76% 6.24% 3.76% 2.94% 3.11% 5.11% 2.16% 2.04% 1.66%
2025/11/30 25.27% 13.84% 6.45% 4.22% 4.09% 3.3% 3.15% 2.16% 1.97% 1.44%
  • eurocarparts.com
  • gsfcarparts.com
  • halfords.com
  • ebay.co.uk
  • carparts4less.co.uk
  • swiftreg.co.uk
  • autodoc.co.uk
  • topreg.co.uk
  • mymotorworld.com
  • regtransfers.co.uk

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Eurocarparts.com led November with fluctuating impressions, peaking at 29.49%. Gsfcarparts.com and halfords.com followed, showing steady trends. By month’s end, eurocarparts.com maintained dominance, closing at 25.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    European Car Parts https://www.autodoc.co.uk › cheap › car_parts

    AUTODOC - Cheap Car Parts — Easy European Car Parts Selection. We Offer 5.2 Million Products For 166 Vehicle Brands. Shop Now!

  2. 2
    Euro Car Parts | Car Parts 4 Less https://www.carparts4less.co.uk

    Euro Car Parts at the lowest UK prices from Car Parts 4 Less UK’s No.1 for Car Accessories, Car Styling & Car Care. Buy today Online, In store or by Phone + Branches Nationwide – Next Day UK Free Delivery.

  3. 3
    Euro Car Parts https://www.eurocarparts.com

    Order Online, Collect In Store — The UK's No. 1 Supplier of Car Parts with 250+ Stores Nationwide & 130k+ parts in Stock. We Specialise in all Major Car Parts. Shop Online...

  4. 4
    GSF Car Parts - Cheaper Parts & Better Service https://www.gsfcarparts.com

    Easy Part Finding With Our Car Registration Look Up Tool! Browse Our Extensive Range Now.

  5. 5
    Car Parts for All Vehicles - Black Friday - Up To 30% Off https://www.mymotorworld.com

    Buy Car Parts Online – Brakes, Engines, Suspension, Cooling & More.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive parts, advertisers like autodoc.co.uk and eurocarparts.com emphasize vast selections and convenience. Autodoc.co.uk highlights 5.2 million products for 166 brands, while eurocarparts.com boasts 250+ stores and 130k+ parts. Meanwhile, mymotorworld.com entices with Black Friday discounts, and gsfcarparts.com offers a user-friendly registration lookup tool. Each ad uniquely appeals to diverse customer needs.

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