UK Automotive Auto Parts - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 30.38
gsfcarparts.com 19.64
halfords.com 7.29
ebay.co.uk 6.14
tayna.co.uk 2.42
nextbase.co.uk 2.29
autodoc.co.uk 1.82
regtransfers.co.uk 1.57
blackcircles.com 1.32
swiftreg.co.uk 1.15
others 25.98
  • eurocarparts.com - 30.38%
  • gsfcarparts.com - 19.64%
  • halfords.com - 7.29%
  • ebay.co.uk - 6.14%
  • tayna.co.uk - 2.42%
  • nextbase.co.uk - 2.29%
  • autodoc.co.uk - 1.82%
  • regtransfers.co.uk - 1.57%
  • blackcircles.com - 1.32%
  • swiftreg.co.uk - 1.15%
  • others - 25.98%

Copyright © Adthena. All rights reserved.

Eurocarparts.com leads with 30.38% click share, followed by others at 25.98%. Gsfcarparts.com holds 19.64%, while Halfords.com captures 7.29%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gsfcarparts.com eurocarparts.com ebay.co.uk halfords.com carmats.co.uk nextbase.co.uk autodoc.co.uk blackcircles.com carplatesdirect.com mymotorworld.com
2025/06/01 15.09% 6.49% 9.76% 5.51% 2.11% 4.63% 3.39% 2.55% 1.66% 2.61%
2025/06/02 12.56% 19.38% 8.66% 4.42% 1.58% 3.33% 2.35% 3.06% 2.31% 2.01%
2025/06/03 19.58% 7.14% 7.34% 3.48% 2.31% 3.23% 2.44% 3.34% 2.48% 1.74%
2025/06/04 12.12% 12.03% 8.63% 4.82% 2.52% 3.47% 2.31% 3.68% 2.39% 2.83%
2025/06/05 14.98% 14.51% 6.84% 4.61% 1.6% 3.82% 2.26% 1.7% 1.95% 1.53%
2025/06/06 11.81% 16.41% 8.1% 4.47% 2.59% 3.33% 2.4% 2.35% 2.37% 1.83%
2025/06/07 17.55% 8.74% 10.08% 4.15% 2.8% 4.52% 2.74% 2.24% 1.77% 2.01%
2025/06/08 7.77% 5.14% 10.83% 6.39% 2.83% 5.08% 3% 2.25% 2.33% 2.03%
2025/06/09 11.24% 15.64% 12.26% 5.19% 1.87% 4.75% 2.65% 2.06% 2.2% 2.23%
2025/06/10 10.4% 17.83% 9.48% 5.42% 2.22% 3.57% 2.57% 2.59% 1.86% 1.57%
2025/06/11 15.4% 12.55% 7.35% 5.19% 2.48% 2.83% 2.41% 2.91% 2.17% 1.93%
2025/06/12 12.28% 10.22% 8.42% 6.53% 2.2% 3.74% 2.21% 1.89% 2.48% 1.75%
2025/06/13 9.77% 9.94% 7.19% 6.02% 2.59% 4.39% 2.43% 1.69% 2.62% 2.22%
2025/06/14 12.31% 11.75% 6.82% 4.79% 3.11% 4.73% 2.83% 2.13% 3% 1.88%
2025/06/15 13.92% 5.5% 8.77% 4.8% 1.98% 4.04% 3.58% 1.45% 2.76% 2.77%
2025/06/16 12.63% 7.65% 8.27% 4.14% 2.21% 5.61% 2.4% 3.15% 3.21% 2.28%
2025/06/17 16.54% 8.31% 7.03% 5.07% 2.45% 3.24% 2.4% 3.96% 2.43% 1.99%
2025/06/18 21.34% 16.11% 7.4% 4.34% 1.43% 2.82% 1.61% 2.09% 2.17% 2.12%
2025/06/19 16.3% 7.52% 7.43% 5.14% 3% 3.97% 2.88% 1.99% 2.36% 1.97%
2025/06/20 14.3% 7.16% 8.1% 5.23% 1.67% 4.35% 2.62% 2.54% 2.87% 1.79%
2025/06/21 11.96% 9.77% 7.37% 5.62% 2.98% 5.16% 2.75% 2.42% 2.59% 1.59%
2025/06/22 13.9% 7.57% 9.94% 5.45% 3.02% 3.73% 2.92% 1.91% 2.33% 2.72%
2025/06/23 11.33% 10.37% 7.6% 4.63% 3.76% 4.91% 2.75% 3.09% 2.35% 1.71%
2025/06/24 16.93% 10.81% 7.7% 5.64% 1.83% 2.84% 2.69% 3.39% 2.61% 1.99%
2025/06/25 10.72% 11.32% 7.29% 5.23% 2.52% 4.01% 2.31% 3.04% 2.39% 2.2%
2025/06/26 16.58% 8.75% 7.59% 6.67% 3.15% 3.96% 2.01% 1.71% 2% 1.76%
2025/06/27 10.12% 11.78% 8.38% 5.52% 3.06% 4.23% 2.96% 2.44% 2.8% 2.6%
2025/06/28 9.99% 8.88% 9.12% 7.33% 1.69% 4.61% 3.06% 2.53% 2.52% 2.82%
2025/06/29 15.41% 5.72% 9.05% 6.91% 1.74% 4.28% 3.04% 2.25% 2.72% 2.34%
2025/06/30 10.42% 9.86% 6.79% 5.48% 4.13% 3.66% 3.07% 3.06% 2.2% 2.14%
  • gsfcarparts.com
  • eurocarparts.com
  • ebay.co.uk
  • halfords.com
  • carmats.co.uk
  • nextbase.co.uk
  • autodoc.co.uk
  • blackcircles.com
  • carplatesdirect.com
  • mymotorworld.com

Copyright © Adthena. All rights reserved.

In June 2025, gsfcarparts.com led with fluctuating spend, peaking at 21.34% on June 18. eurocarparts.com followed, with a notable 19.38% on June 2. ebay.co.uk maintained steady mid-range values, while halfords.com and others showed lower, consistent trends.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 1169
2025/06/02 1198
2025/06/03 1080
2025/06/04 1242
2025/06/05 1183
2025/06/06 1297
2025/06/07 1285
2025/06/08 1244
2025/06/09 1270
2025/06/10 1299
2025/06/11 1383
2025/06/12 1369
2025/06/13 1384
2025/06/14 1342
2025/06/15 1328
2025/06/16 1337
2025/06/17 1376
2025/06/18 1340
2025/06/19 1291
2025/06/20 1303
2025/06/21 1245
2025/06/22 1210
2025/06/23 1216
2025/06/24 1250
2025/06/25 1272
2025/06/26 1239
2025/06/27 1235
2025/06/28 1200
2025/06/29 1153
2025/06/30 1225

Copyright © Adthena. All rights reserved.

In June 2025, advertiser numbers fluctuated, peaking at 1,384 on June 13. The month concluded with 1,225 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
gsfcarparts.com 3.9%
halfords.com 0.8%
wheelbasealloys.com 0.5%
regtransfers.co.uk 0.44%
ultracarmats.com 0.33%
generationplates.com -0.12%
mr-plates.co.uk -0.12%
trackershop-uk.com -0.13%
swiftreg.co.uk -0.2%
eurocarparts.com -7.98%

Copyright © Adthena. All rights reserved.

GSF Car Parts surged with a 3.9% click share increase, while Euro Car Parts faced a significant 7.98% decline.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com autodoc.co.uk swiftreg.co.uk mymotorworld.com carplatesdirect.com topreg.co.uk nextbase.co.uk
2025/06/01 9.94% 15.48% 12.64% 5.99% 2.6% 1.75% 2.61% 1.41% 1.45% 2.36%
2025/06/02 29.55% 12.6% 10.97% 4.5% 1.53% 1.32% 1.77% 1.87% 1.06% 1.41%
2025/06/03 9.35% 19.93% 11.28% 4.08% 1.8% 1.72% 1.78% 2.19% 1.72% 1.67%
2025/06/04 17.94% 12.69% 12.2% 5.24% 1.76% 1.88% 2.96% 2.14% 1.86% 1.77%
2025/06/05 23.3% 13.71% 9.5% 4.67% 1.6% 3.1% 1.42% 1.6% 2.88% 2.11%
2025/06/06 22.3% 11.36% 10.8% 5.04% 1.93% 2.33% 1.83% 2.16% 2.58% 1.86%
2025/06/07 11.9% 17.51% 13.97% 4.76% 2.18% 2.1% 2.05% 1.53% 1.97% 2.46%
2025/06/08 8.04% 7.91% 15.32% 7.86% 2.35% 2.55% 1.99% 2% 2.39% 2.82%
2025/06/09 16.47% 12.44% 16.07% 6.27% 1.87% 1.55% 2.1% 1.92% 1.37% 2.1%
2025/06/10 26.66% 9.1% 12.89% 5.62% 1.76% 1.86% 1.46% 1.51% 0.91% 1.7%
2025/06/11 19.02% 16.7% 9.67% 5.44% 1.78% 1.96% 1.81% 1.81% 1.37% 1.33%
2025/06/12 16.11% 12.75% 11.18% 7.16% 1.63% 1.8% 1.7% 2.06% 1.27% 1.8%
2025/06/13 13.79% 10.35% 10.41% 7.09% 2.01% 2.32% 2.38% 2.31% 1.48% 2.49%
2025/06/14 17.64% 13.95% 9.53% 5% 2.11% 1.49% 1.74% 2.63% 1.29% 2.74%
2025/06/15 8.65% 14.03% 11.65% 5.52% 2.67% 1.75% 2.78% 2.37% 2.09% 2.04%
2025/06/16 11.72% 13.92% 11.39% 4.57% 1.88% 1.74% 2.21% 2.7% 1.84% 3.14%
2025/06/17 12.18% 16.31% 10.11% 5.53% 1.81% 1.54% 2% 2.16% 1.73% 1.94%
2025/06/18 19.52% 21.23% 9.51% 4.56% 1.32% 1.28% 2.25% 1.78% 1.35% 1.81%
2025/06/19 10.86% 16.7% 11.15% 5.64% 2.22% 1.73% 1.95% 2.13% 2.14% 2.27%
2025/06/20 10.25% 13.74% 11.53% 6.12% 2.07% 1.64% 1.8% 2.49% 1.98% 2.6%
2025/06/21 14.71% 12.42% 10.39% 6.38% 2.25% 1.63% 1.55% 2.27% 1.59% 2.76%
2025/06/22 10.31% 14.34% 13.26% 6.38% 2.49% 1.5% 2.93% 2.03% 1.72% 2%
2025/06/23 16.51% 11.69% 10.52% 5.06% 2.2% 1.89% 1.66% 1.89% 1.62% 2.86%
2025/06/24 12.69% 17.01% 10.84% 6.69% 2.11% 1.38% 1.99% 2.26% 1.2% 1.63%
2025/06/25 19.67% 10.73% 9.71% 5.61% 1.8% 2.12% 2.26% 2.05% 1.39% 1.97%
2025/06/26 12.91% 16.18% 10.74% 7.24% 1.47% 1.3% 1.81% 1.73% 1.25% 2.34%
2025/06/27 14.6% 9.9% 12.06% 6.58% 2.16% 1.94% 2.66% 2.5% 1.01% 2.02%
2025/06/28 12.53% 10.36% 12.7% 8.06% 2.18% 1.42% 2.8% 2.13% 1.3% 2.17%
2025/06/29 8.52% 16.21% 13.02% 7.6% 2.27% 1.76% 2.42% 2.28% 1.17% 2.29%
2025/06/30 14.55% 12.12% 9.83% 6.32% 2.29% 2.26% 2.15% 2.01% 1.98% 1.95%
  • eurocarparts.com
  • gsfcarparts.com
  • ebay.co.uk
  • halfords.com
  • autodoc.co.uk
  • swiftreg.co.uk
  • mymotorworld.com
  • carplatesdirect.com
  • topreg.co.uk
  • nextbase.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com saw fluctuating impressions, peaking at 29.55% on June 2. Gsfcarparts.com maintained a steady presence, while ebay.co.uk showed consistent engagement. Halfords.com and autodoc.co.uk had modest shares. The month ended with eurocarparts.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    AUTODOC - Daily Deals https://www.autodoc.co.uk u203a cheap u203a car_parts

    AUTODOC - Cheap Car Parts u2014 Easy Car Parts Selection. We Offer 5.2 Million Products For 166 Vehicle Brands. Shop Now! Online Ordering Of All Spare Parts For British, German...

  2. 2
    Cheap Car Parts https://www.carparts4less.co.uk

    Low Prices on All Parts u2014 Order Today For Free Standard UK Delivery Over u00a330* or Pay Online and Collect In-Store. One of the Largest Online Car and Van Parts Stores in the UK.

  3. 3
    Euro Car Parts https://www.eurocarparts.com

    Order Online, Collect In Store u2014 The UK's No. 1 Supplier of Car Parts with 250+ Stores Nationwide & 130k+ parts in Stock. We...

  4. 4
    GSF Car Parts - Car Parts & Spares https://www.gsfcarparts.com

    Easy Part Finding With Our Car Registration Look Up Tool! Browse Our Extensive Range Now. Enter Your...

  5. 5
    Car Engine Oil Finder | 5w30, 10w40 and More | Halfords UK https://www.halfords.com

    Great Range Of Engine Oils And Additives at Halfords. Free Delivery On Orders Over u00a315. Join...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for auto parts, five advertisers stand out with distinct themes and messaging. AUTODOC entices with a vast selection of 5.2 million products, emphasizing variety and ease. Carparts4less highlights affordability and convenience with free delivery and in-store collection. Euro Car Parts boasts a robust network of 250+ stores, ensuring accessibility. GSF Car Parts simplifies the search with a registration lookup tool, while Halfords focuses on engine oils, offering free delivery on orders over u00a315. Each advertiser uniquely positions itself to capture the attention of potential buyers.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports