UK Automotive Auto Parts - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.0492315637
86.9507684363
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 42.91
gsfcarparts.com 15.96
halfords.com 6.47
autodoc.co.uk 3.31
ebay.co.uk 2.51
nextbase.co.uk 2.34
regtransfers.co.uk 1.9
swiftreg.co.uk 1.7
tayna.co.uk 1.18
topreg.co.uk 1.05
others 20.67
  • eurocarparts.com - 42.91%
  • gsfcarparts.com - 15.96%
  • halfords.com - 6.47%
  • autodoc.co.uk - 3.31%
  • ebay.co.uk - 2.51%
  • nextbase.co.uk - 2.34%
  • regtransfers.co.uk - 1.9%
  • swiftreg.co.uk - 1.7%
  • tayna.co.uk - 1.18%
  • topreg.co.uk - 1.05%
  • others - 20.67%

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Eurocarparts.com dominates with 42.91% click share, followed by others at 20.67%. Gsfcarparts.com holds 15.96%, while Halfords.com captures 6.47%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gsfcarparts.com eurocarparts.com halfords.com autodoc.co.uk ebay.co.uk swiftreg.co.uk carmats.co.uk nextbase.co.uk topreg.co.uk regtransfers.co.uk
2026/01/01 14.25% 14.47% 5.28% 4.68% 4.43% 3.06% 2.92% 3.21% 3.44% 2.15%
2026/01/02 15.25% 20.25% 4.91% 3.24% 4.41% 3.42% 2.1% 3.11% 2.43% 2.24%
2026/01/03 11.31% 16.68% 6.39% 3.95% 4.65% 3.45% 2.2% 4.04% 2.82% 2.16%
2026/01/04 9.14% 12.39% 6.45% 6.48% 5.11% 4.23% 2.72% 3.64% 2.94% 2.38%
2026/01/05 17.95% 16.42% 5.71% 6.08% 3.98% 2.58% 2.04% 3.28% 1.67% 1.8%
2026/01/06 12% 16.62% 7.3% 4.96% 3.23% 2.94% 2.61% 3.13% 2.52% 1.8%
2026/01/07 17.05% 15.67% 5.12% 1.1% 4.66% 3.12% 2.48% 3.1% 2.5% 1.62%
2026/01/08 15.58% 12.63% 7.56% 3.39% 3.33% 2.72% 2.05% 4.05% 2.68% 2.82%
2026/01/09 9.82% 17.29% 7.47% 5.8% 2.4% 2.56% 2.33% 2.82% 2.46% 2.04%
2026/01/10 11.36% 24.46% 5.12% 5% 3.13% 2.51% 2.79% 3.77% 1.59% 1.73%
2026/01/11 10.37% 13.18% 7.36% 5.41% 3.61% 3.8% 2.51% 5.17% 2.77% 2.45%
2026/01/12 10.32% 16.29% 6.21% 4.64% 2.4% 3.91% 2.96% 3.38% 3.04% 2.48%
2026/01/13 14.24% 13.24% 6.19% 4.63% 2.93% 3.3% 2.74% 3.27% 1.88% 2.09%
2026/01/14 10.92% 15.96% 6.28% 4.77% 2.65% 3.76% 2.31% 3.63% 2.22% 2.35%
2026/01/15 11.68% 20.76% 5.18% 2.9% 2.36% 3.34% 2.92% 3.68% 2.23% 1.83%
2026/01/16 9.79% 17.25% 7.46% 5.78% 2.39% 2.55% 2.33% 2.81% 2.46% 2.03%
2026/01/17 13.59% 20.74% 5.45% 8.39% 1.83% 3.69% 1.98% 2.6% 2.53% 1.89%
2026/01/18 14.84% 12.92% 7.26% 3.85% 3.51% 4.05% 2.68% 3.81% 2.68% 2.02%
2026/01/19 13.64% 17.32% 5.77% 3.63% 3.79% 3.83% 3.48% 2.6% 2.36% 2.6%
2026/01/20 11.2% 20.96% 5.02% 5.13% 3.95% 3.19% 2.97% 2.57% 2.16% 1.73%
2026/01/21 13.9% 16.72% 5.13% 6.33% 2.32% 4.14% 2.38% 2.59% 2.83% 2.91%
2026/01/22 13.07% 22.15% 6.21% 4.55% 2.52% 3.71% 2.65% 2.05% 2.01% 2.42%
2026/01/23 11.8% 23.65% 5.09% 5.27% 1.81% 3.59% 2.17% 2.21% 2.6% 3.23%
2026/01/24 13.18% 25.99% 4.95% 5.76% 1.92% 3.35% 2.4% 2.78% 2.15% 2.7%
2026/01/25 17.56% 17.1% 5.49% 3.79% 2.82% 4.42% 2.9% 2.85% 2.31% 2.88%
2026/01/26 18.55% 17.39% 4.91% 5.02% 2.42% 3.67% 2.18% 2.73% 2.22% 2.52%
2026/01/27 14.31% 24.92% 5.17% 5.02% 3.06% 4.19% 2.41% 1.85% 1.98% 2.44%
2026/01/28 16.64% 17.8% 5.67% 4.79% 3.13% 3.56% 2.53% 2.15% 1.55% 2.73%
2026/01/29 14.19% 19.43% 5.58% 5.67% 3.88% 3.87% 2.13% 2.08% 2.11% 2.24%
2026/01/30 13.97% 20.72% 5.06% 3.83% 3.74% 3.7% 3.75% 2.37% 1.79% 1.93%
2026/01/31 17.42% 17.01% 6.15% 6.02% 4.44% 3.31% 2.63% 2.58% 2.38% 2.2%
  • gsfcarparts.com
  • eurocarparts.com
  • halfords.com
  • autodoc.co.uk
  • ebay.co.uk
  • swiftreg.co.uk
  • carmats.co.uk
  • nextbase.co.uk
  • topreg.co.uk
  • regtransfers.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com led January 2026, peaking at 25.99% on the 24th. Gsfcarparts.com followed, ending strong at 17.42%. Halfords.com and autodoc.co.uk trailed behind.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 1081
2026/01/02 1090
2026/01/03 1063
2026/01/04 1057
2026/01/05 1120
2026/01/06 1094
2026/01/07 1081
2026/01/08 1075
2026/01/09 1055
2026/01/10 1088
2026/01/11 1070
2026/01/12 1038
2026/01/13 1094
2026/01/14 1034
2026/01/15 1066
2026/01/16 1055
2026/01/17 1032
2026/01/18 1023
2026/01/19 1024
2026/01/20 1061
2026/01/21 998
2026/01/22 978
2026/01/23 976
2026/01/24 948
2026/01/25 941
2026/01/26 997
2026/01/27 979
2026/01/28 961
2026/01/29 984
2026/01/30 966
2026/01/31 943

Copyright © Adthena. All rights reserved.

January began with 1,081 advertisers, peaking at 1,120 on the 5th. A steady decline followed, ending at 943.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
gsfcarparts.com 3.44%
eurocarparts.com 2.92%
platesforcars.co.uk 0.2%
swiftreg.co.uk 0.17%
regtransfers.co.uk 0.15%
ebay.co.uk -0.31%
mymotorworld.com -0.34%
nextbase.co.uk -0.95%
halfords.com -1.25%
carparts4less.co.uk -1.52%

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GSF Car Parts and Euro Car Parts surged with click share increases of 3.44 and 2.92, respectively. Meanwhile, Car Parts 4 Less and Halfords experienced declines of 1.52 and 1.25.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com gsfcarparts.com autodoc.co.uk ebay.co.uk halfords.com swiftreg.co.uk onlinecarparts.co.uk regtransfers.co.uk topreg.co.uk nextbase.co.uk
2026/01/01 20.41% 16.61% 4.8% 6.6% 4.97% 2.53% 2.37% 1.88% 2.74% 2.38%
2026/01/02 24.71% 18.51% 3.44% 6.46% 4.55% 2.93% 1.32% 1.98% 1.99% 2.24%
2026/01/03 20.73% 13.52% 4.04% 7.14% 6.32% 3.09% 3.28% 2.03% 2.35% 2.89%
2026/01/04 17.34% 9.83% 8.4% 7.78% 6.38% 3.7% 1.44% 2.22% 2.41% 2.38%
2026/01/05 18.46% 20.42% 7.21% 5.97% 5.68% 2.23% 2.17% 1.62% 1.36% 2.22%
2026/01/06 22.44% 14.89% 5.26% 4.91% 7.14% 2.65% 3.1% 1.63% 2.11% 2.05%
2026/01/07 18.39% 21.05% 0.62% 7.43% 5.28% 2.73% 0.33% 1.51% 2.02% 2.25%
2026/01/08 18.19% 18.5% 2.96% 5% 7.15% 2.4% 1.85% 2.66% 2.2% 2.54%
2026/01/09 23.46% 11.25% 5.58% 3.69% 6.88% 2.3% 2.91% 1.98% 2.06% 1.91%
2026/01/10 28.98% 12.55% 5.95% 4.73% 4.61% 2.2% 1.93% 1.64% 1.28% 2.2%
2026/01/11 16.49% 12.52% 6.37% 5.58% 7.21% 3.72% 0.76% 2.52% 2.43% 3.29%
2026/01/12 23.2% 12.3% 5.11% 4% 5.55% 3.63% 1.16% 2.39% 2.55% 1.99%
2026/01/13 17.19% 18.12% 5.31% 4.33% 5.42% 3.06% 1.61% 2.02% 1.6% 2.09%
2026/01/14 20.23% 12.22% 5.3% 4.07% 5.77% 3.54% 2.39% 2.31% 1.93% 2.14%
2026/01/15 26.07% 13.89% 2.33% 4% 4.98% 3.14% 0.71% 1.75% 1.93% 2.25%
2026/01/16 23.46% 11.25% 5.58% 3.69% 6.88% 2.3% 2.91% 1.98% 2.06% 1.91%
2026/01/17 23.91% 17.08% 9.73% 2.68% 4.63% 3.32% 3.6% 1.83% 2.04% 1.43%
2026/01/18 17.46% 18.55% 3.81% 5.1% 6.39% 3.67% 0.92% 1.91% 2.3% 2.44%
2026/01/19 23.19% 16.94% 3.09% 5.62% 4.91% 3.47% 1.09% 2.44% 1.94% 1.62%
2026/01/20 24.03% 13.31% 5.92% 5.67% 4.87% 2.95% 2.12% 1.75% 1.85% 1.47%
2026/01/21 22.18% 16.27% 6.12% 3.3% 4.57% 3.78% 3.35% 2.77% 2.45% 1.59%
2026/01/22 26.72% 17.45% 4.4% 3.61% 5.77% 3.6% 1.23% 2.5% 1.84% 1.08%
2026/01/23 31.07% 13.49% 5.55% 2.93% 4.53% 3.38% 2.87% 3.13% 2.31% 1.16%
2026/01/24 30.7% 16.35% 6.23% 3.16% 4.36% 3.21% 1.45% 2.73% 1.91% 1.81%
2026/01/25 25.35% 20.59% 2.87% 3.8% 4.85% 4.24% 1.74% 2.79% 2.09% 1.7%
2026/01/26 22.13% 23.19% 4.77% 3.74% 4.04% 3.41% 1.91% 2.42% 1.93% 1.57%
2026/01/27 30.07% 16.95% 5.91% 4.61% 4.64% 3.77% 1.59% 2.2% 1.59% 1%
2026/01/28 24.81% 19.71% 4.99% 4.55% 5.23% 3.22% 1.33% 2.52% 1.24% 1.06%
2026/01/29 25.21% 17.11% 6.26% 5.58% 4.92% 3.34% 2.87% 1.94% 1.66% 1.15%
2026/01/30 26.19% 15.16% 3.57% 5.88% 5.28% 3.35% 1.26% 1.86% 1.55% 1.16%
2026/01/31 21.92% 19.93% 7.06% 6.32% 5.95% 2.83% 2.27% 2.08% 1.87% 1.38%
  • eurocarparts.com
  • gsfcarparts.com
  • autodoc.co.uk
  • ebay.co.uk
  • halfords.com
  • swiftreg.co.uk
  • onlinecarparts.co.uk
  • regtransfers.co.uk
  • topreg.co.uk
  • nextbase.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com led January with fluctuating impressions, peaking at 31.07%. Gsfcarparts.com and autodoc.co.uk followed, showing varied trends. The month concluded with eurocarparts.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    AUTODOC Cares About Your Car - Car parts. Daily Deals https://www.autodoc.co.uk

    Easy Parts Selection. We Offer 5.2 Million Products For 166 Vehicle Brands. Shop Now! Online...

  2. 2
    Car Parts 4 Less | Free Click & Collect | Order Online Today https://www.carparts4less.co.uk

    High Quality Car Parts For A Wide Range Of Makes & Models - Offered At The Lowest Prices. One of...

  3. 3
    Euro Car Parts https://www.eurocarparts.com

    Order Online — The UK's Number 1 Supplier Of Car Parts With Over 250 Branches Nationwide & 130k+ Parts. We Specialise In All The Major Car Parts - Shop Online, In-Store or Via Our App. Car Parts Specialists.

  4. 4
    GSF Car Parts https://www.gsfcarparts.com

    Cheap Car Parts — Easy Part Finding With Our Car Registration Look Up Tool! Browse Our Extensive Range Now.

  5. 5
    Car Parts for All Vehicles https://www.mymotorworld.com

    Fast Delivery on Car Parts — Join For Exclusive Discounts, Free Upgrades & Rewards Every Time You Order. Buy Car Parts Online – Brakes, Engines, Suspension, Cooling ...

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive parts, five advertisers stand out with distinct messages. AUTODOC emphasizes care and variety with 5.2 million products. Car Parts 4 Less highlights affordability and convenience. Euro Car Parts boasts extensive reach and specialization. GSF Car Parts offers ease with a registration lookup tool. My Motor World promises fast delivery and exclusive rewards. Each ad uniquely appeals to diverse customer needs.

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