UK Automotive Auto Parts - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.6804382377
88.3195617623
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 14%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 43.05
gsfcarparts.com 12.36
halfords.com 5.94
carparts4less.co.uk 2.6
ebay.co.uk 2.35
autodoc.co.uk 2.19
nextbase.co.uk 2.02
swiftreg.co.uk 2.01
regtransfers.co.uk 1.94
absolutereg.co.uk 1.22
others 24.32
  • eurocarparts.com - 43.05%
  • gsfcarparts.com - 12.36%
  • halfords.com - 5.94%
  • carparts4less.co.uk - 2.6%
  • ebay.co.uk - 2.35%
  • autodoc.co.uk - 2.19%
  • nextbase.co.uk - 2.02%
  • swiftreg.co.uk - 2.01%
  • regtransfers.co.uk - 1.94%
  • absolutereg.co.uk - 1.22%
  • others - 24.32%

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Eurocarparts.com dominates with 43.05% click share, followed by others at 24.32%. Gsfcarparts.com holds 12.36%, while Halfords.com captures 5.94%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date gsfcarparts.com eurocarparts.com halfords.com ebay.co.uk swiftreg.co.uk nextbase.co.uk carparts4less.co.uk topreg.co.uk carmats.co.uk autodoc.co.uk
2025/12/01 8.94% 14.66% 6.28% 2.39% 2.93% 2.92% 4.1% 2.1% 2.66% 7.1%
2025/12/02 8.7% 16.38% 5.97% 3.61% 2.86% 3.45% 5.1% 1.91% 2.6% 4.26%
2025/12/03 8.31% 16.08% 5.26% 3.04% 2.98% 2.46% 1.92% 1.63% 2.36% 5.64%
2025/12/04 11.11% 12.57% 6.08% 2.53% 3.36% 2.8% 2.57% 2.25% 2.24% 2.5%
2025/12/05 8.54% 23.77% 5.56% 3.01% 2.95% 1.87% 0.95% 1.75% 2.19% 3.19%
2025/12/06 11.86% 24.17% 4.1% 2.61% 3.21% 2.57% 3.28% 1.95% 1.68% 3.75%
2025/12/07 14.6% 12.56% 4.31% 1.83% 3.71% 2.48% 5.13% 3.23% 2.98% 1.97%
2025/12/08 9.25% 20.27% 3.67% 1.83% 3.62% 2.54% 4.68% 2.91% 2.38% 2.82%
2025/12/09 14.08% 17.7% 4.34% 2.25% 3.13% 1.74% 1.9% 1.93% 2.84% 2.06%
2025/12/10 8.43% 20.65% 3.9% 2.96% 2.24% 1.59% 9.05% 1.76% 1.93% 2.64%
2025/12/11 11.67% 23.01% 4.13% 2.68% 2.88% 2.28% 3.38% 1.82% 2.51% 2.28%
2025/12/12 11.7% 20.19% 4.3% 2.05% 3.67% 2.15% 4.83% 2.7% 1.75% 2.65%
2025/12/13 9.67% 18.22% 4.95% 2.56% 3.91% 2.2% 5.99% 2.35% 1.94% 3.75%
2025/12/14 10.86% 9.92% 5.26% 2.97% 4.18% 2.43% 7.83% 2.55% 2.52% 4.07%
2025/12/15 11% 23.63% 4.45% 2.17% 3.53% 1.97% 5.17% 2.08% 1.89% 2.07%
2025/12/16 11.65% 17.4% 5.49% 2.32% 2.9% 1.59% 6.04% 1.8% 2.61% 2.79%
2025/12/17 12.99% 13.26% 5.99% 2.33% 3.21% 2.55% 2.45% 2.2% 2.49% 2.21%
2025/12/18 12.15% 20.04% 5.14% 2.78% 2.52% 2.5% 1.18% 1.58% 1.81% 4.24%
2025/12/19 12.29% 17.67% 5.16% 2.38% 2.71% 2.68% 1.3% 2.41% 3.59% 1.37%
2025/12/20 10.37% 22.96% 5.86% 2.35% 2.69% 3.37% 2.27% 1.91% 2.49% 3.85%
2025/12/21 11.5% 11.44% 6.3% 2.78% 2.97% 3.12% 5.99% 2.48% 2.39% 2.73%
2025/12/22 12.96% 17.87% 5.56% 3.86% 3.11% 3.47% 1.28% 2.26% 2.22% 1.3%
2025/12/23 16.45% 19.35% 5.86% 3.08% 3.22% 2.03% 2.08% 2.22% 2.18% 1.57%
2025/12/24 14.4% 15.46% 6.97% 3.08% 2.98% 2.87% 6.45% 2.79% 1.95% 1.23%
2025/12/25 0.74% 2.72% 9.21% 4.21% 3.51% 4.85% 5.65% 3.53% 2.82% 1.69%
2025/12/26 0.67% 2.29% 8.15% 5.02% 3.71% 5.49% 6.74% 3.64% 2.44% 1.5%
2025/12/27 9.36% 8.9% 7% 5.59% 4.43% 3.55% 4.58% 2.96% 2.95% 1.73%
2025/12/28 11.86% 8.31% 6.64% 6.36% 3.28% 3.71% 5.28% 2.69% 2.36% 1.42%
2025/12/29 14.97% 16.54% 5.24% 4.65% 3.66% 3.2% 3.05% 2.07% 2.3% 1.49%
2025/12/30 17.48% 12.42% 5.57% 4.41% 3.02% 3.19% 6.39% 2.01% 2.12% 1.97%
2025/12/31 18.47% 14.17% 5.27% 4.75% 3.12% 2.98% 2.74% 2.46% 2.2% 1.07%
  • gsfcarparts.com
  • eurocarparts.com
  • halfords.com
  • ebay.co.uk
  • swiftreg.co.uk
  • nextbase.co.uk
  • carparts4less.co.uk
  • topreg.co.uk
  • carmats.co.uk
  • autodoc.co.uk

Copyright © Adthena. All rights reserved.

In December 2025, gsfcarparts.com saw fluctuating PPC spend, peaking at 18.47% on the 31st. Eurocarparts.com led early, but dipped mid-month. Halfords.com and ebay.co.uk showed steady growth, while autodoc.co.uk declined.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 1113
2025/12/02 1095
2025/12/03 1131
2025/12/04 1140
2025/12/05 1197
2025/12/06 1165
2025/12/07 1118
2025/12/08 1084
2025/12/09 1132
2025/12/10 1173
2025/12/11 1199
2025/12/12 1197
2025/12/13 1150
2025/12/14 1046
2025/12/15 1129
2025/12/16 1167
2025/12/17 1161
2025/12/18 1177
2025/12/19 1160
2025/12/20 1114
2025/12/21 1074
2025/12/22 1137
2025/12/23 1166
2025/12/24 1180
2025/12/25 1157
2025/12/26 1141
2025/12/27 1125
2025/12/28 1099
2025/12/29 1127
2025/12/30 1139
2025/12/31 1081

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 1,199 on the 11th. The month concluded with a slight dip to 1,081.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
halfords.com 2.53%
ebay.co.uk 1.54%
gsfcarparts.com 1.36%
nextbase.co.uk 1.09%
absolutereg.co.uk 0.56%
mymotorworld.com -0.12%
carparts4less.co.uk -0.18%
autodoc.co.uk -0.19%
onlinecarparts.co.uk -0.26%
eurocarparts.com -10.1%

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Halfords.com surged with a 2.53% click share increase, while eurocarparts.com faced a significant 10.1% decline.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date gsfcarparts.com eurocarparts.com ebay.co.uk halfords.com carparts4less.co.uk swiftreg.co.uk topreg.co.uk nextbase.co.uk regtransfers.co.uk autodoc.co.uk
2025/12/01 9.97% 19.6% 3.38% 5.76% 4.63% 2.91% 2% 1.87% 1.53% 8.63%
2025/12/02 9.32% 20.65% 5.01% 5.93% 6.21% 2.98% 1.86% 2.2% 1.56% 4.46%
2025/12/03 9.61% 21.87% 4.19% 4.69% 1.68% 2.92% 1.56% 1.55% 1.47% 7.16%
2025/12/04 13.31% 17.7% 3.54% 5.61% 2.85% 3.46% 2.21% 1.73% 1.74% 2.29%
2025/12/05 8.96% 30.86% 3.97% 4.7% 0.88% 2.86% 1.69% 1.14% 1.4% 3.23%
2025/12/06 13.35% 32.32% 3.2% 3.52% 3.16% 2.93% 1.86% 1.5% 1.71% 3.41%
2025/12/07 17.06% 18.22% 2.57% 4.09% 5.2% 3.77% 3.11% 1.4% 2.41% 1.65%
2025/12/08 10.54% 29.08% 2.31% 3.38% 4.12% 3.6% 2.7% 1.49% 2.35% 2.84%
2025/12/09 16.08% 24.48% 2.83% 3.68% 1.76% 3.12% 1.88% 0.9% 1.99% 1.59%
2025/12/10 9.18% 26.12% 3.84% 3.54% 9.25% 2.41% 1.65% 0.87% 1.77% 2.83%
2025/12/11 12.42% 29.74% 3.44% 3.52% 4.06% 2.75% 1.61% 1.11% 1.5% 2.08%
2025/12/12 12.95% 28.17% 2.73% 3.74% 4.81% 3.51% 2.53% 1.27% 1.94% 2.45%
2025/12/13 10.09% 27.31% 3.22% 4.11% 5.47% 3.79% 2.16% 1.11% 1.8% 4.8%
2025/12/14 11.55% 14.79% 3.87% 4.62% 9.78% 4.14% 2.32% 1.23% 2.52% 4.67%
2025/12/15 12.04% 32.56% 2.61% 3.69% 6.05% 3.35% 1.83% 1.1% 1.77% 1.98%
2025/12/16 12.46% 23.63% 2.98% 4.86% 6.3% 3% 1.64% 0.9% 1.86% 2.77%
2025/12/17 14.89% 18.73% 3.2% 5.61% 3.04% 3.25% 2.01% 1.51% 3.29% 2.31%
2025/12/18 13.26% 26.96% 4.27% 4.77% 0.9% 2.45% 1.4% 1.68% 1.82% 4.76%
2025/12/19 13.84% 24.71% 3.55% 5.02% 0.85% 2.73% 2.16% 1.78% 2.2% 1.03%
2025/12/20 11.45% 29.63% 3.54% 5.47% 2.81% 2.64% 1.7% 1.98% 1.93% 3.78%
2025/12/21 12.44% 17.38% 4.36% 5.92% 6.18% 2.9% 2.23% 1.85% 2.46% 2.5%
2025/12/22 14.83% 24.8% 5.21% 5.31% 1.08% 2.97% 1.88% 2.11% 1.6% 0.92%
2025/12/23 16.74% 25.7% 4.26% 5.44% 2.09% 2.95% 1.92% 1.22% 1.82% 1.68%
2025/12/24 16.06% 20.84% 4.48% 6.77% 6.87% 2.83% 2.45% 1.79% 1.64% 0.75%
2025/12/25 0.78% 3.84% 6.86% 9.81% 6.56% 3.88% 3.56% 3.12% 2.92% 1.18%
2025/12/26 0.7% 3.18% 7.77% 8.4% 7.1% 4.2% 3.71% 3.77% 3.14% 0.97%
2025/12/27 10.11% 10.71% 8.3% 7.33% 5.81% 4.68% 2.88% 2.46% 2.87% 1.22%
2025/12/28 13.31% 11.48% 9.12% 6.57% 5.46% 3.3% 2.41% 2.6% 2.33% 0.93%
2025/12/29 16.89% 21.05% 6.71% 5.08% 2.94% 3.66% 1.9% 2.1% 2.13% 1.01%
2025/12/30 19.36% 17.05% 6.73% 5.46% 6.41% 3.07% 1.99% 1.91% 1.89% 1.72%
2025/12/31 21.14% 18.25% 7.04% 5.12% 3.31% 2.92% 2.13% 1.96% 1.6% 0.63%
  • gsfcarparts.com
  • eurocarparts.com
  • ebay.co.uk
  • halfords.com
  • carparts4less.co.uk
  • swiftreg.co.uk
  • topreg.co.uk
  • nextbase.co.uk
  • regtransfers.co.uk
  • autodoc.co.uk

Copyright © Adthena. All rights reserved.

In December 2025, gsfcarparts.com saw fluctuating impressions, peaking at 21.14% on the 31st. eurocarparts.com led early, with a high of 32.56% mid-month. ebay.co.uk and halfords.com showed steady growth, while autodoc.co.uk declined.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    Car parts. Daily Deals - 5.2 Million Parts In Stock https://www.autodoc.co.uk

    Easy Parts Selection. We Offer 5.2 Million Products For 166 Vehicle Brands. Shop Now! Online...

  2. 2
    Car Parts For Less | Buy Online Today https://www.carparts4less.co.uk

    High Quality Car Parts For A Wide Range Of Makes & Models - Offered At The Lowest Prices.

  3. 3
    Euro Car Parts https://www.eurocarparts.com

    Order Online, Collect In Store — The UK's No. 1 Supplier of Car Parts with 250+ Stores Nationwide & 130k+ parts in Stock. We Specialise in all Major Car Parts. Shop Online, In-Store or App. Fitting Service Available.

  4. 4
    GSF Car Parts - Car Parts & Spares https://www.gsfcarparts.com

    Easy Part Finding With Our Car Registration Look Up Tool! Browse Our Extensive Range Now.

  5. 5
    Car Parts for All Vehicles https://www.mymotorworld.com

    Fast Delivery on Car Parts — Buy Car Parts Online – Brakes, Engines, Suspension, Cooling & More. Need Parts Urgently? Order...

Copyright © Adthena. All rights reserved.

In the competitive world of auto parts, advertisers like autodoc.co.uk and carparts4less.co.uk emphasize vast selections and affordability. Eurocarparts.com highlights convenience with in-store collection, while gsfcarparts.com offers easy part finding. Mymotorworld.com focuses on fast delivery, catering to urgent needs.

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