UK Automotive Auto Parts - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 3.54010031061
96.4598996894
3%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 41%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 21.96
gsfcarparts.com 14.72
ebay.co.uk 8.53
halfords.com 5.52
swiftreg.co.uk 2.73
autodoc.co.uk 2.65
carparts4less.co.uk 2.65
mymotorworld.com 2.11
regtransfers.co.uk 1.63
blackcircles.com 1.59
others 35.91
  • eurocarparts.com - 21.96%
  • gsfcarparts.com - 14.72%
  • ebay.co.uk - 8.53%
  • halfords.com - 5.52%
  • swiftreg.co.uk - 2.73%
  • autodoc.co.uk - 2.65%
  • carparts4less.co.uk - 2.65%
  • mymotorworld.com - 2.11%
  • regtransfers.co.uk - 1.63%
  • blackcircles.com - 1.59%
  • others - 35.91%

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In the automotive PPC landscape, Euro Car Parts leads with 21.96% click share, followed by GSF Car Parts at 14.72%. eBay holds 8.53%, while Halfords captures 5.52%. Others collectively dominate with 35.91%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com carparts4less.co.uk mymotorworld.com swiftreg.co.uk blackcircles.com autodoc.co.uk regtransfers.co.uk
2025/09/01 17.66% 12.87% 10.32% 4.75% 0.91% 1.96% 3.86% 1.79% 1.52% 2.01%
2025/09/02 20.07% 16.06% 8.87% 5.07% 0.68% 2.29% 3.05% 1.68% 1.39% 1.56%
2025/09/03 17.75% 11.75% 10.47% 5% 0.94% 3.5% 2.29% 1.69% 1.42% 1.07%
2025/09/04 13.82% 14.27% 10.36% 6.22% 1.31% 2.15% 2.96% 1.41% 1.4% 1.54%
2025/09/05 8.79% 11.77% 8.71% 5.81% 1.13% 2.74% 3.4% 1.66% 1.53% 1.42%
2025/09/06 11.85% 11.82% 10.5% 5.28% 2.05% 2.67% 3.71% 1.65% 1.42% 2.29%
2025/09/07 14.97% 13.82% 10.24% 5.65% 3.05% 2.52% 3.66% 1.14% 1.79% 2.35%
2025/09/08 10.56% 15.39% 8.06% 5.13% 3.56% 3.14% 3.59% 1.96% 1.7% 2.03%
2025/09/09 10.39% 17.26% 7.36% 5.83% 2.83% 2.71% 3.73% 2.1% 1.76% 1.67%
2025/09/10 6.32% 18.76% 7.97% 5.97% 1.83% 2.1% 4.29% 1.91% 1.78% 2.05%
2025/09/11 12.03% 16.27% 8.08% 6.03% 3.25% 2.07% 3.73% 1.94% 1.62% 2.02%
2025/09/12 10.39% 18.86% 7.65% 5.31% 3.77% 2.42% 3.98% 1.4% 1.65% 2.11%
2025/09/13 9.68% 17.01% 9.01% 5.15% 3.71% 1.93% 3.39% 1.33% 2.09% 3.06%
2025/09/14 7.13% 19.32% 7.84% 4.74% 7.22% 2.07% 3.59% 1.39% 1.7% 2.95%
2025/09/15 14.3% 19.78% 5.98% 4.55% 4.54% 2.04% 3.81% 1.82% 1.65% 1.6%
2025/09/16 22.35% 14.69% 7.04% 4.51% 1.93% 1.84% 3.2% 1.62% 1.31% 1.52%
2025/09/17 23.91% 14.67% 5.18% 5.15% 3.39% 1.52% 3.74% 1.72% 2.33% 2.04%
2025/09/18 24.15% 13.08% 5.82% 4.89% 2.27% 1.66% 3.55% 1.41% 1.69% 1.39%
2025/09/19 22.47% 17.41% 4.88% 4.69% 1.91% 1.34% 3.96% 1.35% 1.75% 2.33%
2025/09/20 18.57% 14.13% 7.45% 6.08% 2.03% 1.59% 3.32% 1.37% 2.03% 2.31%
2025/09/21 16.27% 14.3% 9.95% 5.91% 2.99% 1.54% 3.2% 1.41% 1.58% 1.85%
2025/09/22 23.79% 12.96% 7.52% 6.21% 1.54% 1.85% 1.92% 1.8% 1.42% 1.26%
2025/09/23 26.36% 14.13% 5.94% 5.02% 1.88% 2.33% 2.38% 2.05% 1.48% 1.32%
2025/09/24 20.08% 13.88% 8.8% 5.88% 1.37% 2.73% 2.09% 1.98% 1.47% 1.31%
2025/09/25 20.18% 11.15% 11.8% 5.41% 2.39% 3.07% 1.94% 1.78% 1.78% 1.08%
2025/09/26 28.18% 10.95% 8.23% 4.72% 2.5% 2.73% 2.05% 1.83% 1.47% 1.1%
2025/09/27 24.84% 12.89% 6.84% 5.19% 5.65% 2.78% 2.5% 1.2% 1.39% 1.2%
2025/09/28 19.95% 11.96% 8.94% 5.14% 4.59% 3.35% 2.9% 1.4% 1.72% 1.62%
2025/09/29 20.33% 11.59% 9.45% 4.72% 2.69% 2.89% 2.82% 2.61% 1.48% 1.37%
2025/09/30 24.35% 10.94% 8.43% 4.27% 3.98% 2.84% 2.72% 2.33% 1.17% 1.04%
  • eurocarparts.com
  • gsfcarparts.com
  • ebay.co.uk
  • halfords.com
  • carparts4less.co.uk
  • mymotorworld.com
  • swiftreg.co.uk
  • blackcircles.com
  • autodoc.co.uk
  • regtransfers.co.uk

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Eurocarparts.com led September with fluctuating spend, peaking at 28.18% on the 26th. Gsfcarparts.com maintained a steady presence, while ebay.co.uk saw a dip mid-month. Halfords.com and carparts4less.co.uk showed modest activity. The month concluded with eurocarparts.com dominating.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 1146
2025/09/02 1228
2025/09/03 1222
2025/09/04 1257
2025/09/05 1222
2025/09/06 1175
2025/09/07 1133
2025/09/08 1173
2025/09/09 1171
2025/09/10 1118
2025/09/11 1102
2025/09/12 1053
2025/09/13 980
2025/09/14 930
2025/09/15 1007
2025/09/16 1029
2025/09/17 984
2025/09/18 961
2025/09/19 1022
2025/09/20 1050
2025/09/21 1062
2025/09/22 1135
2025/09/23 1028
2025/09/24 1171
2025/09/25 1247
2025/09/26 1195
2025/09/27 1136
2025/09/28 1125
2025/09/29 1159
2025/09/30 1196

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September began with 1,146 advertisers, peaking at 1,257 on the 4th. A mid-month dip to 930 on the 14th was followed by a recovery, ending at 1,196.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eurocarparts.com 10.91%
topreg.co.uk 0.28%
showplatesworld.com 0.21%
numberplatesexpress.com 0.15%
number1plates.com 0.14%
swiftreg.co.uk -0.62%
nextbase.co.uk -0.72%
halfords.com -0.73%
ebay.co.uk -0.8%
gsfcarparts.com -3.71%

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Eurocarparts.com surged with a 10.91% click share increase, while gsfcarparts.com dropped by 3.71%.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com gsfcarparts.com ebay.co.uk carparts4less.co.uk halfords.com mymotorworld.com swiftreg.co.uk blackcircles.com autodoc.co.uk regtransfers.co.uk
2025/09/01 16.84% 12.46% 11.04% 0.91% 4.75% 1.98% 4.1% 1.69% 2% 2%
2025/09/02 18.26% 16.94% 9.96% 0.67% 4.7% 2.48% 3.11% 1.45% 2.12% 1.58%
2025/09/03 17.03% 11.06% 11.67% 0.98% 4.81% 4.09% 2.29% 1.51% 2.05% 1.08%
2025/09/04 13.02% 14.46% 11.21% 1.65% 6% 2.17% 2.91% 1.16% 2.08% 1.54%
2025/09/05 8.11% 11.27% 8.86% 1.23% 5.58% 2.98% 3.54% 1.5% 2.22% 1.58%
2025/09/06 12% 11.12% 9.78% 2.66% 5.01% 3.08% 3.98% 1.55% 1.96% 2.34%
2025/09/07 13.58% 12.5% 10.26% 4.03% 5.86% 2.71% 4.29% 0.88% 2.94% 2.58%
2025/09/08 9.91% 15.71% 7.47% 4.75% 4.85% 3.48% 3.89% 1.96% 2.49% 2.14%
2025/09/09 8.99% 18.16% 6.71% 3.29% 5.5% 3.11% 4.11% 2.08% 2.69% 1.77%
2025/09/10 6.52% 18.84% 7.18% 2.26% 5.57% 2.13% 4.56% 1.77% 2.57% 2.21%
2025/09/11 10.89% 15.81% 7.93% 4.2% 5.84% 1.99% 4.17% 1.93% 2.43% 2.17%
2025/09/12 9.4% 18.54% 7.16% 4.83% 5.04% 2.51% 4.42% 1.28% 2.46% 2.28%
2025/09/13 9.35% 15.82% 8.19% 4.57% 4.81% 1.78% 3.86% 1.13% 3.26% 3.55%
2025/09/14 5.64% 17.63% 6.88% 9.42% 4.55% 2.02% 4.1% 1.19% 2.63% 3.26%
2025/09/15 12.25% 19.85% 5.25% 5.32% 4.45% 2.17% 4.2% 1.83% 2.58% 1.8%
2025/09/16 23.7% 13.21% 6.72% 2.22% 4.21% 1.83% 3.49% 1.6% 2.03% 1.6%
2025/09/17 27.65% 12.27% 4.26% 3.53% 4.59% 1.35% 3.78% 1.79% 4.94% 2.04%
2025/09/18 28.16% 10.97% 4.95% 2.39% 4.25% 1.52% 3.71% 1.35% 2.93% 1.53%
2025/09/19 21.92% 16.22% 4.2% 2.06% 5.64% 1.18% 4.25% 1.31% 3.38% 2.54%
2025/09/20 15.54% 12.63% 6.98% 2.32% 7.24% 1.45% 3.56% 1.3% 5.66% 2.51%
2025/09/21 15.62% 12.65% 9.76% 3.48% 5.66% 1.46% 3.4% 1.31% 2.87% 1.99%
2025/09/22 21.75% 12.48% 6.83% 1.7% 6.11% 1.7% 2.02% 1.56% 4.64% 1.35%
2025/09/23 24.77% 13.79% 5.33% 2.33% 4.7% 2.31% 2.64% 1.93% 2.81% 1.55%
2025/09/24 17.7% 14.18% 8.85% 2.54% 5.51% 2.6% 2.2% 1.67% 2.56% 1.41%
2025/09/25 17.26% 10.5% 12.59% 2.72% 4.94% 3.31% 1.93% 1.46% 3.27% 1.08%
2025/09/26 26.28% 10.53% 8.18% 2.95% 4.43% 2.79% 2.2% 1.57% 2.59% 1.21%
2025/09/27 23.09% 13.11% 5.8% 7.16% 4.86% 2.65% 2.68% 0.83% 2.32% 1.34%
2025/09/28 18.76% 11.16% 7.97% 6.77% 4.87% 3.22% 3.07% 1.05% 3.03% 1.78%
2025/09/29 20.19% 10.78% 9% 2.97% 4.45% 2.75% 2.95% 2.2% 2.59% 1.45%
2025/09/30 22.99% 10.2% 8.13% 4.58% 3.99% 2.84% 2.72% 2.03% 2.02% 1.06%
  • eurocarparts.com
  • gsfcarparts.com
  • ebay.co.uk
  • carparts4less.co.uk
  • halfords.com
  • mymotorworld.com
  • swiftreg.co.uk
  • blackcircles.com
  • autodoc.co.uk
  • regtransfers.co.uk

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Eurocarparts.com saw a rollercoaster September, peaking mid-month at 28.16% before closing at 22.99%. Gsfcarparts.com fluctuated, ending at 10.2%. Ebay.co.uk dipped, finishing at 8.13%. Carparts4less.co.uk rose to 4.58%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    Euro Car Parts | Car Parts 4 Less https://www.carparts4less.co.uk

    Euro Car Parts at the lowest UK prices from Car Parts 4 Less UK’s No.1 for Car Accessories, Car Styling & Car Care. Buy today Online, In store or by Phone + Branches Nationwide – Next Day UK Free Delivery. Find Parts With Reg No.

  2. 2
    Euro Car Parts https://www.eurocarparts.com

    Check My Car Parts Before MOT — Replacing worn down car parts can be a fool proof way to save money ahead of an MOT test.

  3. 3
    GSF Car Parts https://www.gsfcarparts.com

    We Beat The Competition — Easy Part Finding With Our Car Registration Look Up Tool! Browse Our Extensive Range Now. Quality Parts, Great Prices Delivered To Your Door Or...

  4. 4
    Brake Pads At Halfords - You Won't Get Them Cheaper https://www.halfords.com › car_parts › brakes

    Free Click & Collect In As Little As 60 Minutes At 274 Stores On DIY Parts. T&C Apply. Get Quality Car...

  5. 5
    Car Parts & Car Care Experts https://www.mymotorworld.com

    Next Day Delivery Available — Discover Over 70,000 Products From The Biggest & Best Brands In The Automotive Industry.

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In the competitive landscape of automotive PPC ads, Car Parts 4 Less and Euro Car Parts dominate with promises of low prices and convenience. GSF Car Parts highlights ease with a registration lookup tool, while Halfords emphasizes quick availability. My Motor World showcases a vast product range, appealing to diverse needs.

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