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UK Automotive Auto Parts - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 32.67
gsfcarparts.com 16.9
halfords.com 9
ebay.co.uk 8.83
carmats.co.uk 1.87
nextbase.co.uk 1.59
tayna.co.uk 1.51
blackcircles.com 1.48
mymotorworld.com 1.2
wheelbasealloys.com 1.18
others 23.77

Copyright © Adthena. All rights reserved.

Eurocarparts.com leads with 32.67% click share, followed by others at 23.77%. Gsfcarparts.com holds 16.9%, while Halfords.com and Ebay.co.uk capture 9% and 8.83%, respectively.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com carmats.co.uk blackcircles.com mymotorworld.com carmats4u.com nextbase.co.uk wheelbasealloys.com
2025/04/01 14.67% 13.26% 12.79% 6.74% 4.9% 3.14% 1.35% 1.48% 2.85% 1.41%
2025/04/02 11.2% 12.21% 13.51% 7.17% 5.48% 3.24% 1.42% 1.69% 2.67% 1.23%
2025/04/03 18.47% 12.51% 15.39% 5.78% 4.64% 1.83% 1.07% 1.37% 2.55% 0.98%
2025/04/04 22.56% 11.59% 14.37% 5.19% 3.65% 1.88% 1.17% 1.46% 2.68% 0.93%
2025/04/05 9.47% 12.29% 17.85% 6.93% 6.25% 2.47% 1.63% 2.16% 2.98% 1.37%
2025/04/06 9.52% 13.9% 16.12% 6.72% 5.93% 2.7% 1.52% 2.35% 3.25% 1.58%
2025/04/07 21.76% 10.97% 13.7% 5.83% 5.97% 2.77% 1.66% 2.21% 2.93% 1.46%
2025/04/08 12.13% 12.26% 14.59% 5.93% 5.5% 2.44% 2.09% 2.4% 2.56% 0.91%
2025/04/09 13.32% 14.32% 14.22% 6.74% 4.13% 2.48% 2.29% 1.95% 2.63% 0.86%
2025/04/10 12.22% 13.55% 13.87% 6.71% 4.44% 2.54% 1.73% 2.09% 2.67% 1.24%
2025/04/11 10.84% 13.7% 12.56% 5.93% 5.1% 2.13% 1.6% 1.97% 3.38% 1.37%
2025/04/12 9.99% 11.95% 15.13% 7.5% 5.12% 2.34% 1.72% 1.93% 3.83% 2.01%
2025/04/13 5.94% 15.85% 15.56% 7.94% 5.35% 1.81% 1.91% 2.2% 3.04% 1.73%
2025/04/14 14.71% 12.8% 13.91% 6.45% 5.28% 2.22% 1.93% 2.09% 2.74% 1.35%
2025/04/15 11.92% 12.77% 13.03% 6.38% 4.84% 3.67% 1.97% 1.96% 2.77% 1.51%
2025/04/16 13.82% 13.35% 12.29% 5.99% 4.47% 2.47% 2.91% 1.78% 2.71% 1.81%
2025/04/17 16.75% 10.62% 12.2% 6.3% 4.65% 2.04% 2.47% 2.19% 1.81% 2.51%
2025/04/18 16.51% 15.05% 9.51% 5.53% 5.23% 1.83% 2.41% 1.96% 2.66% 1.15%
2025/04/19 23.01% 11.69% 9.59% 5.83% 4.2% 1.64% 2.34% 1.97% 1.87% 2.47%
2025/04/20 7.91% 16.24% 11.08% 7.92% 5.69% 2.31% 2.2% 2.48% 2.55% 2.34%
2025/04/21 12.46% 12.96% 12.9% 7.18% 5.3% 2.16% 2.26% 2.35% 2.32% 2.39%
2025/04/22 14.85% 14.55% 9.89% 5.41% 4.27% 3.24% 2.35% 2.13% 1.86% 1.77%
2025/04/23 20.08% 13.14% 10.11% 5.46% 4.1% 2.61% 2.84% 2.04% 1.9% 1.6%
2025/04/24 19.87% 14.27% 8.42% 6.14% 3.65% 2.43% 3.39% 1.79% 1.53% 1.16%
2025/04/25 20.35% 11.33% 8.72% 6.19% 3.62% 2.98% 3.31% 1.89% 2.01% 0.83%
2025/04/26 19.05% 11.5% 8.87% 8% 4.51% 2.02% 3.93% 2.08% 2.08% 1.39%
2025/04/27 12.37% 16.12% 9.82% 7.82% 3.88% 2.3% 3.59% 1.8% 2.2% 1.38%
2025/04/28 15.13% 16.14% 9.52% 6.52% 4.35% 3.65% 2.3% 1.88% 1.94% 1.17%
2025/04/29 28.83% 12.47% 6.74% 5.99% 3.35% 3.49% 1.89% 1.47% 1.49% 0.96%
2025/04/30 22.99% 12.69% 8.43% 7.13% 3.56% 2.83% 2.76% 1.66% 1.6% 0.98%

Copyright © Adthena. All rights reserved.

Eurocarparts.com led April with fluctuating spend, peaking at 28.83% on the 29th. Gsfcarparts.com maintained steady performance, while ebay.co.uk saw a decline. Halfords.com and carmats.co.uk showed consistent low spend. The month ended with eurocarparts.com dominating.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1462
2025/04/02 1423
2025/04/03 1466
2025/04/04 1492
2025/04/05 1426
2025/04/06 1468
2025/04/07 1410
2025/04/08 1434
2025/04/09 1384
2025/04/10 1420
2025/04/11 1404
2025/04/12 1363
2025/04/13 1380
2025/04/14 1369
2025/04/15 1387
2025/04/16 1392
2025/04/17 1404
2025/04/18 1295
2025/04/19 1426
2025/04/20 1421
2025/04/21 1447
2025/04/22 1463
2025/04/23 1462
2025/04/24 1486
2025/04/25 1469
2025/04/26 1484
2025/04/27 1472
2025/04/28 1493
2025/04/29 1439
2025/04/30 1446

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 1,462, dipping mid-month to 1,295, and rebounding to 1,446 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
eurocarparts.com 11.66%
carplatesdirect.com 0.46%
carparts4less.co.uk 0.36%
mymotorworld.com 0.34%
topreg.co.uk 0.19%
autodoc.co.uk -0.53%
carmats.co.uk -0.59%
nextbase.co.uk -0.88%
gsfcarparts.com -1.63%
ebay.co.uk -5.06%

Copyright © Adthena. All rights reserved.

Eurocarparts.com surged with an 11.66% click share increase, while ebay.co.uk plummeted by 5.06%.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com mymotorworld.com blackcircles.com carmats.co.uk nextbase.co.uk screwfix.com wheelbasealloys.com
2025/04/01 18.37% 13.5% 17.18% 7.25% 1.24% 2.05% 2.32% 2.47% 1.35% 1.28%
2025/04/02 12.37% 12.08% 18.25% 7.5% 1.57% 2.15% 2.84% 2.39% 1.39% 1.25%
2025/04/03 22.25% 12.91% 18.75% 5.79% 0.99% 1.17% 2.04% 2.07% 1.37% 0.9%
2025/04/04 26.41% 11.41% 17.68% 5.34% 1.1% 1.14% 1.68% 2.06% 1.11% 0.83%
2025/04/05 10.52% 13.16% 23.03% 7.01% 1.6% 1.63% 2.9% 2.64% 1.19% 1.33%
2025/04/06 9.97% 15.5% 21.42% 6.89% 1.43% 1.8% 2.77% 2.84% 1.21% 1.45%
2025/04/07 24.83% 11.56% 18.05% 6.12% 1.56% 1.74% 2.68% 2.32% 1.04% 1.3%
2025/04/08 13.1% 13.41% 20.51% 6.04% 2.02% 1.69% 2.45% 2.21% 1.23% 0.85%
2025/04/09 14.34% 14.53% 19.26% 6.86% 2.42% 1.63% 1.98% 2.28% 1.11% 0.82%
2025/04/10 13.57% 13.32% 18.98% 6.85% 1.7% 1.73% 2.04% 2.39% 1.22% 1.11%
2025/04/11 12.8% 13.78% 16.83% 6.33% 1.59% 1.5% 2.19% 2.89% 1.43% 1.25%
2025/04/12 11.29% 12.54% 19.5% 7.52% 1.71% 1.55% 2.39% 3.4% 1.17% 1.64%
2025/04/13 7.17% 15.54% 21.23% 8.27% 1.89% 1.27% 2.39% 2.61% 1.48% 1.58%
2025/04/14 15.5% 12.37% 19.37% 7.02% 1.79% 1.52% 2.46% 2.46% 1.14% 1.3%
2025/04/15 13.04% 12.62% 17.84% 6.8% 1.94% 2.43% 2.34% 2.5% 1.16% 1.4%
2025/04/16 15.26% 13.11% 16.89% 6.3% 2.94% 1.68% 2.14% 2.41% 1.03% 1.66%
2025/04/17 18.33% 10.19% 17.09% 6.04% 2.46% 1.36% 2.33% 1.79% 1.36% 2.29%
2025/04/18 18.38% 15.81% 13.04% 5.75% 2.42% 1.26% 2.14% 2.18% 1.81% 1.24%
2025/04/19 24.45% 12% 12.49% 6.67% 2.22% 1.12% 2.21% 1.6% 0.88% 1.87%
2025/04/20 9.4% 16.52% 14.76% 8.66% 2.17% 1.51% 2.72% 2.1% 0.84% 2.11%
2025/04/21 13.33% 12.79% 16.99% 7.86% 2.22% 1.44% 2.64% 1.97% 0.84% 2.1%
2025/04/22 17.4% 15.39% 12.88% 6.11% 2.28% 2.08% 1.98% 1.48% 0.81% 1.5%
2025/04/23 21.39% 14.14% 13.41% 6.03% 2.96% 1.7% 1.89% 1.52% 0.86% 1.48%
2025/04/24 22.93% 13.82% 11.37% 6.63% 3.49% 1.56% 1.68% 1.38% 0.68% 1.05%
2025/04/25 22.62% 12.62% 11.67% 6.73% 3.3% 1.8% 1.63% 1.78% 0.9% 0.81%
2025/04/26 23.36% 11.24% 11.73% 8.04% 3.84% 1.28% 2.07% 1.88% 0.82% 1.24%
2025/04/27 15.88% 16.08% 12.42% 8.13% 3.55% 1.4% 1.8% 1.95% 0.92% 1.2%
2025/04/28 17.79% 15.64% 12.39% 6.99% 2.36% 2.32% 2.03% 1.81% 1.22% 1.07%
2025/04/29 32.28% 12.26% 9.08% 6.39% 1.95% 2.23% 1.51% 1.34% 0.92% 0.8%
2025/04/30 26.26% 12.8% 10.89% 7.59% 2.83% 1.78% 1.6% 1.38% 1.19% 0.87%

Copyright © Adthena. All rights reserved.

In April 2025, eurocarparts.com led with fluctuating impressions, peaking at 32.28% on April 29. ebay.co.uk maintained a steady presence, while gsfcarparts.com showed consistent mid-range performance. The month concluded with eurocarparts.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AUTODOC - Cheap Car Parts | AUTODOC - Special Offers https://www.autodoc.co.uk › cheap › car_parts

    Easy Car Parts Selection. We Offer 5.2 Million Products For 166 Vehicle Brands. Shop Now!

  2. 2
    Car Parts For Less | 24% Off Car Parts Sale On Now https://www.carparts4less.co.uk

    High Quality Car Parts For A Wide Range Of Makes & Models - Offered At The Lowest Prices. Order Today For Free Standard UK Delivery Over £30* or Pay Online and Collect In-Store. Parts-Finder Tool.

  3. 3
    Euro Car Parts https://www.eurocarparts.com

    Order Online, Collect In Store — The UK's No. 1 Supplier of Car Parts with 250+ Stores Nationwide & 130k+ parts in Stock. We Specialise in all Major Car Parts. Shop Online, In-Store or App. Fitting Service Available.

  4. 4
    GSF Car Parts https://www.gsfcarparts.com

    Car Parts & Spares — Easy Part Finding With Our Car Registration Look Up Tool! Browse Our Extensive Range Now. Enter Your...

  5. 5
    Next Day Delivery Available | Free Delivery On Orders £25+ https://www.mymotorworld.com

    Discover Over 70,000 Products From The Biggest & Best Brands In The Automotive Industry

Copyright © Adthena. All rights reserved.

In the competitive world of automotive parts, advertisers like AUTODOC, Car Parts For Less, and Euro Car Parts captivate with themes of affordability, convenience, and extensive selection. Their messaging highlights special offers, easy selection tools, and nationwide availability, enticing customers with promises of quality and accessibility.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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