UK Automotive Auto Parts - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 35.86
gsfcarparts.com 16.37
halfords.com 8.08
ebay.co.uk 6.68
blackcircles.com 1.79
tayna.co.uk 1.67
nextbase.co.uk 1.61
autodoc.co.uk 1.57
mymotorworld.com 1.19
carmats.co.uk 1.07
others 24.11

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Eurocarparts.com leads with 35.86% click share, followed by others at 24.11%. Gsfcarparts.com holds 16.37%, while Halfords.com captures 8.08%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com nextbase.co.uk carmats.co.uk blackcircles.com autodoc.co.uk mymotorworld.com carplatesdirect.com
2025/05/01 19.01% 13.54% 9.15% 5.81% 1.67% 3.17% 3.31% 1.09% 2.86% 2.08%
2025/05/02 18.06% 12.67% 10.04% 6.92% 2.15% 3.08% 3.03% 1.12% 2.68% 1.92%
2025/05/03 24.32% 9.25% 9.23% 6.6% 2.65% 3.13% 2.79% 1.31% 2.81% 1.62%
2025/05/04 11.42% 13.06% 10.8% 6.74% 3.12% 3.14% 2.37% 1.53% 3.56% 2.18%
2025/05/05 22.01% 10.21% 8.6% 6.83% 2.63% 2.71% 3% 1.31% 2.24% 1.93%
2025/05/06 27.44% 9.53% 8.41% 5.76% 2.52% 2.38% 3.98% 1.46% 2.11% 1.62%
2025/05/07 19.51% 10.59% 8.81% 7.12% 2.47% 2.72% 4.8% 1.39% 2.35% 1.85%
2025/05/08 16.02% 11.73% 10.21% 7.64% 2.29% 2.91% 3.07% 1.44% 2.45% 1.81%
2025/05/09 14.24% 10.66% 11.33% 6.19% 2.63% 2.94% 3.04% 1.73% 2.72% 1.87%
2025/05/10 16.13% 11.37% 11.16% 5.96% 2.53% 3.17% 2.49% 2.26% 3.12% 1.77%
2025/05/11 7.32% 14.22% 12.19% 7.43% 2.53% 3.25% 3.41% 2.45% 3.42% 1.55%
2025/05/12 13.18% 11.92% 12.35% 5.78% 2.89% 3.04% 4.5% 1.96% 1.97% 1.48%
2025/05/13 14.16% 9.53% 11.02% 6.61% 2.12% 3.06% 4.74% 1.87% 2.26% 1.82%
2025/05/14 14.4% 10.95% 10.7% 5.72% 2.69% 2.83% 3.8% 1.93% 2.93% 2.27%
2025/05/15 13.1% 10.89% 10.25% 5.18% 3.26% 3.24% 3.34% 2.69% 2.03% 1.75%
2025/05/16 13.34% 9.55% 7.78% 5.22% 2.91% 2.65% 2.96% 2.7% 1.9% 1.96%
2025/05/17 15.69% 11.63% 8.68% 5.81% 3.87% 2.18% 2.72% 2.84% 1.63% 1.5%
2025/05/18 8.23% 12.97% 10.82% 6.26% 3.68% 2.48% 2.61% 2.68% 2.27% 1.41%
2025/05/19 19.75% 14.09% 7.5% 4.25% 2.7% 2.67% 3.21% 3.4% 1.81% 1.43%
2025/05/20 9.87% 11.08% 10.27% 5.65% 3.01% 2.76% 5.21% 2.34% 1.99% 2.05%
2025/05/21 8.5% 12.99% 12.04% 5.74% 2.72% 1.84% 4.99% 3.02% 2.13% 2.03%
2025/05/22 13.63% 16.02% 11.47% 5.07% 2.3% 3.32% 2.57% 2.51% 1.75% 2.07%
2025/05/23 10.17% 11.63% 9.5% 6.25% 2.94% 2.25% 3.8% 3.1% 3.32% 1.6%
2025/05/24 9.6% 13.1% 8.89% 6.15% 3.8% 2.75% 2.54% 2.84% 2.1% 2.06%
2025/05/25 8.49% 10.27% 10.24% 6.04% 3.68% 2.7% 4.47% 3.23% 2.07% 1.63%
2025/05/26 14.36% 8.57% 8.18% 5.09% 3.04% 2.57% 3.74% 3.42% 1.54% 1.99%
2025/05/27 10.99% 14.81% 8.23% 4.65% 2.65% 3.71% 4.91% 3.43% 1.91% 1.92%
2025/05/28 12.29% 16.36% 5.74% 4.7% 2.82% 2.97% 6.77% 2.74% 1.89% 1.9%
2025/05/29 14.07% 12.34% 6.17% 5.91% 3.22% 3.71% 3.67% 2.99% 1.83% 2.11%
2025/05/30 27.25% 11.04% 4.5% 4.11% 3.22% 1.58% 2.54% 2.23% 1.63% 2.06%
2025/05/31 20.72% 11.43% 6.49% 5.33% 3.09% 2.89% 2.53% 2.43% 2.14% 1.91%

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Eurocarparts.com led May with fluctuating spend, peaking at 27.44% on the 6th. Gsfcarparts.com maintained steady mid-range values, while ebay.co.uk saw a decline, ending at 6.49%.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/05/01 1443
2025/05/02 1453
2025/05/03 1469
2025/05/04 1431
2025/05/05 1480
2025/05/06 1426
2025/05/07 1508
2025/05/08 1513
2025/05/09 1512
2025/05/10 1498
2025/05/11 1512
2025/05/12 1484
2025/05/13 1539
2025/05/14 1525
2025/05/15 1559
2025/05/16 1520
2025/05/17 1410
2025/05/18 1398
2025/05/19 1345
2025/05/20 1382
2025/05/21 1359
2025/05/22 1300
2025/05/23 1286
2025/05/24 1254
2025/05/25 1193
2025/05/26 1223
2025/05/27 1245
2025/05/28 1231
2025/05/29 1218
2025/05/30 1196
2025/05/31 1218

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May began with 1,443 advertisers, peaking at 1,559 mid-month. A decline followed, ending with 1,218 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
gsfcarparts.com 4.15%
autodoc.co.uk 0.98%
regtransfers.co.uk 0.74%
tayna.co.uk 0.65%
carparts4less.co.uk 0.54%
generationplates.com -0.16%
onlineautomotive.co.uk -0.19%
ebay.co.uk -0.31%
halfords.com -1.11%
eurocarparts.com -9.14%

Copyright © Adthena. All rights reserved.

GSF Car Parts surged with a 4.15% click share increase, while Euro Car Parts plummeted by 9.14%. Autodoc and Regtransfers also gained, contrasting Halfords’ decline.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com mymotorworld.com carplatesdirect.com nextbase.co.uk autodoc.co.uk blackcircles.com carmats.co.uk
2025/05/01 23.99% 13.8% 11.17% 6.06% 2.92% 1.82% 1.43% 0.69% 1.92% 1.38%
2025/05/02 22.1% 13.39% 12.53% 7.55% 2.84% 1.77% 1.42% 0.73% 1.7% 1.41%
2025/05/03 27.57% 10.21% 11.64% 7.13% 3.05% 1.45% 1.51% 0.92% 1.61% 1.52%
2025/05/04 15.63% 13.9% 13.38% 7.18% 3.61% 1.97% 1.7% 1.05% 1.33% 1.45%
2025/05/05 26.07% 11.33% 10.84% 7.05% 2.4% 1.7% 1.48% 0.84% 1.67% 1.34%
2025/05/06 32.36% 11.1% 9.98% 6.12% 2.18% 1.44% 1.37% 0.93% 2.21% 1.14%
2025/05/07 22.58% 11.49% 11.88% 7.56% 2.55% 1.74% 1.37% 0.99% 2.77% 1.41%
2025/05/08 23.21% 12.19% 13% 7.69% 2.52% 1.56% 1.24% 1.01% 1.67% 1.33%
2025/05/09 17.6% 13.03% 14.06% 6.47% 2.83% 1.62% 1.46% 1.25% 1.75% 1.49%
2025/05/10 21.8% 12.73% 13.9% 6.03% 3.23% 1.52% 1.27% 1.66% 1.4% 1.5%
2025/05/11 11.11% 15.14% 15.74% 7.8% 3.66% 1.39% 1.34% 1.85% 1.9% 1.68%
2025/05/12 17.65% 13.79% 16.06% 6.07% 2.01% 1.33% 1.46% 1.25% 2.6% 1.52%
2025/05/13 18.28% 11.04% 14.36% 6.9% 2.38% 1.67% 1.15% 1.33% 2.8% 1.51%
2025/05/14 19.14% 12.63% 14.3% 5.93% 2.95% 2.02% 1.48% 1.3% 2.07% 1.35%
2025/05/15 18.17% 11.35% 14.23% 5.15% 2.07% 1.61% 1.92% 1.92% 1.9% 1.45%
2025/05/16 16.36% 10.14% 11.03% 5.42% 1.97% 1.89% 1.79% 2.1% 1.68% 1.33%
2025/05/17 18.71% 13.12% 11.49% 5.99% 1.73% 1.52% 2.48% 1.87% 1.59% 1.07%
2025/05/18 11.1% 14.52% 14.46% 6.25% 2.37% 1.39% 2.44% 1.9% 1.52% 1.2%
2025/05/19 17.3% 15.97% 10.85% 4.96% 2.24% 1.56% 1.68% 2.72% 1.94% 1.19%
2025/05/20 10.66% 12.77% 14.28% 5.87% 2.21% 2.12% 1.67% 1.91% 3.1% 1.23%
2025/05/21 9.96% 13.67% 16.23% 6.08% 2.36% 2.02% 1.55% 2.24% 2.87% 1%
2025/05/22 14.89% 17.77% 15.13% 5.3% 1.83% 1.95% 1.08% 2.05% 1.48% 1.4%
2025/05/23 12.98% 12.93% 13.22% 6.24% 3.47% 1.47% 1.23% 2.36% 2.01% 1.06%
2025/05/24 11.95% 14.97% 12.58% 6.53% 2.24% 2.01% 2.3% 2.07% 1.47% 1.18%
2025/05/25 10% 11.54% 14.43% 6.67% 2.19% 1.67% 2.02% 2.32% 2.39% 1.37%
2025/05/26 14.3% 10.39% 12.08% 5.97% 1.67% 1.96% 1.79% 2.46% 2.2% 1.35%
2025/05/27 13% 17.57% 11.73% 5.29% 1.95% 1.94% 1.64% 2.45% 2.68% 1.36%
2025/05/28 19.45% 18.58% 7.87% 5% 1.82% 1.78% 1.39% 2.12% 3.69% 1.22%
2025/05/29 15.89% 13.25% 9.31% 6.45% 2.08% 2.07% 1.9% 2.2% 2.17% 1.5%
2025/05/30 25.21% 12.59% 7.11% 5% 1.85% 2.13% 1.87% 1.77% 1.49% 0.86%
2025/05/31 21.82% 13.47% 9.09% 5.97% 2.27% 1.94% 1.89% 1.82% 1.43% 1.28%

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In May 2025, eurocarparts.com led with fluctuating impressions, peaking at 32.36% on the 6th. gsfcarparts.com and ebay.co.uk followed, showing steady trends. By month’s end, eurocarparts.com maintained dominance at 21.82%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Cheap Car Parts https://www.carparts4less.co.uk

    Car Parts 4 Less — Order Today For Free Standard UK Delivery Over £30* or Pay Online and Collect In-Store. One of the Largest Online Car and Van Parts Stores in the UK.

  2. 2
    Euro Car Parts https://www.eurocarparts.com

    Order Online, Collect In Store — The UK's No. 1 Supplier of Car Parts with 250+ Stores Nationwide & 130k+ parts in Stock. We...

  3. 3
    GSF Car Parts - Car Parts & Spares https://www.gsfcarparts.com

    Easy Part Finding With Our Car Registration Look Up Tool! Browse Our Extensive Range Now. Enter...

  4. 4
    Car Engine Oil Finder | 5w30, 10w40 and More | Halfords UK https://www.halfords.com

    Great Range Of Engine Oils And Additives at Halfords. Free Delivery On Orders Over £15. Join...

  5. 5
    Car Parts Delivered Next Day https://www.mymotorworld.com › car-parts

    Shop Quality Car Parts Online — Find the parts you need for less. Fast dispatch and fitment guarantee. Join 1,000s of happy customers saving on top-quality parts every day. Find Parts by Reg.

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In the competitive landscape of UK car parts, Car Parts 4 Less entices with free delivery and vast inventory. Euro Car Parts boasts nationwide reach and extensive stock. GSF Car Parts simplifies with a registration lookup tool. Halfords offers diverse engine oils with quick delivery. My Motor World promises fast dispatch and customer satisfaction.

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