UK Automotive Auto Parts - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.1382645455
86.8617354545
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 44.43
gsfcarparts.com 16.57
halfords.com 6.99
ebay.co.uk 3.69
autodoc.co.uk 2.89
regtransfers.co.uk 1.58
swiftreg.co.uk 1.56
nextbase.co.uk 1.5
carmats.co.uk 1.06
tayna.co.uk 1.02
others 18.71
  • eurocarparts.com - 44.43%
  • gsfcarparts.com - 16.57%
  • halfords.com - 6.99%
  • ebay.co.uk - 3.69%
  • autodoc.co.uk - 2.89%
  • regtransfers.co.uk - 1.58%
  • swiftreg.co.uk - 1.56%
  • nextbase.co.uk - 1.5%
  • carmats.co.uk - 1.06%
  • tayna.co.uk - 1.02%
  • others - 18.71%

Copyright © Adthena. All rights reserved.

Eurocarparts.com dominates with 44.43% click share, followed by others at 18.71%. Gsfcarparts.com holds 16.57%, while Halfords.com captures 6.99%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com halfords.com ebay.co.uk swiftreg.co.uk carmats.co.uk regtransfers.co.uk autodoc.co.uk nextbase.co.uk onlinecarparts.co.uk
2026/02/01 14.61% 17.39% 6.6% 4.59% 3.87% 3.93% 2.46% 3.43% 4.38% 0.64%
2026/02/02 18.91% 12.88% 6.52% 5.81% 2.55% 3.68% 2.12% 3.89% 3.71% 0.62%
2026/02/03 16.83% 13.83% 6.18% 4.22% 2.04% 4.18% 1.67% 6.13% 2.56% 2.31%
2026/02/04 15.67% 14.23% 6.62% 4.19% 2.31% 3.49% 1.57% 7.89% 2.12% 3.06%
2026/02/05 17.4% 15.12% 6.89% 5.56% 3.04% 2.7% 1.56% 4.47% 2.18% 1.98%
2026/02/06 19.82% 10.64% 6.43% 4.51% 2.63% 4.07% 1.45% 8.08% 1.66% 2.55%
2026/02/07 21.61% 12.16% 5.81% 5.63% 2.72% 3.55% 1.82% 4.58% 2.33% 4.79%
2026/02/08 16.3% 11.7% 6.41% 7.97% 3.42% 4.03% 2.41% 5.94% 2.7% 1.11%
2026/02/09 20.24% 11.97% 6.79% 5.8% 3.34% 2.28% 1.88% 4.11% 2.9% 0.47%
2026/02/10 17.25% 14.19% 6.18% 5.8% 2.5% 2.5% 2.24% 4.1% 1.88% 1.15%
2026/02/11 19.48% 12.78% 5.48% 6.6% 2.94% 2.53% 1.63% 5.69% 2.27% 1.56%
2026/02/12 17.73% 16.88% 5.06% 4% 3.73% 1.96% 1.88% 5.23% 2.34% 2.02%
2026/02/13 19.8% 10.63% 6.43% 4.5% 2.63% 4.09% 1.45% 8.07% 1.66% 2.54%
2026/02/14 21.58% 12.14% 5.81% 5.62% 2.72% 3.55% 1.81% 4.57% 2.32% 4.79%
2026/02/15 16.25% 11.66% 6.39% 7.94% 3.4% 4.01% 2.4% 5.92% 2.69% 1.11%
2026/02/16 20.22% 11.95% 6.78% 5.79% 3.34% 2.27% 1.88% 4.1% 2.9% 0.47%
2026/02/17 21.91% 18.02% 4.68% 6.79% 2.27% 1.7% 2.29% 3.86% 1.63% 4.92%
2026/02/18 22.94% 12.78% 6.1% 6.48% 2.11% 2.14% 1.46% 2.86% 1.81% 4.42%
2026/02/19 18.74% 17.09% 6.13% 4.47% 2.66% 3.57% 2.14% 2.75% 2.06% 2.18%
2026/02/20 30.3% 13.48% 5.75% 4.21% 4.52% 2.06% 1.87% 1.88% 1.86% 0.41%
2026/02/21 17.35% 18.12% 6.24% 4.04% 4.45% 3.17% 2.88% 2.75% 2.28% 1.82%
2026/02/22 20.59% 16.02% 5.83% 3.23% 4.28% 3.29% 3.05% 3.97% 1.56% 2.07%
2026/02/23 19.25% 16.37% 5.96% 2.96% 4.12% 2.66% 2.4% 5.04% 1.38% 2.42%
2026/02/24 18% 15.78% 5.58% 4.11% 3.55% 3.06% 2.23% 4.89% 1.73% 1.09%
2026/02/25 34.03% 14.06% 4.66% 2.76% 2.99% 2.34% 1.93% 2.94% 1.4% 0.56%
2026/02/26 18.5% 17.71% 6.11% 3.47% 4.35% 3.27% 2.86% 2.37% 1.51% 0.75%
2026/02/27 21.79% 11.84% 4.99% 5.14% 3.78% 3.11% 2.03% 2.98% 1.71% 1.73%
2026/02/28 26.56% 16.67% 6.23% 4.61% 4.46% 2.69% 2.41% 1.85% 1.19% 0.57%
  • eurocarparts.com
  • gsfcarparts.com
  • halfords.com
  • ebay.co.uk
  • swiftreg.co.uk
  • carmats.co.uk
  • regtransfers.co.uk
  • autodoc.co.uk
  • nextbase.co.uk
  • onlinecarparts.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com led February with fluctuating spend, peaking at 34.03% on the 25th. Gsfcarparts.com maintained a steady presence, while halfords.com and ebay.co.uk showed consistent lower shares.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 957
2026/02/02 994
2026/02/03 1058
2026/02/04 1076
2026/02/05 1120
2026/02/06 1128
2026/02/07 1106
2026/02/08 1093
2026/02/09 1121
2026/02/10 1117
2026/02/11 1130
2026/02/12 1109
2026/02/13 1128
2026/02/14 1106
2026/02/15 1093
2026/02/16 1121
2026/02/17 914
2026/02/18 1009
2026/02/19 1010
2026/02/20 976
2026/02/21 944
2026/02/22 951
2026/02/23 1050
2026/02/24 1066
2026/02/25 1016
2026/02/26 989
2026/02/27 964
2026/02/28 980

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, starting at 957 and peaking at 1,130 mid-month. The month concluded with a slight dip, ending at 980.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eurocarparts.com 3.24%
gsfcarparts.com 0.74%
tayna.co.uk 0.35%
swiftreg.co.uk 0.28%
regtransfers.co.uk 0.28%
nextbase.co.uk -0.49%
ebay.co.uk -0.56%
halfords.com -0.63%
mymotorworld.com -0.89%
autodoc.co.uk -1.25%

Copyright © Adthena. All rights reserved.

Eurocarparts.com surged with a 3.24% click share increase, while autodoc.co.uk faced a decline of 1.25%.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com swiftreg.co.uk regtransfers.co.uk topreg.co.uk dashvision.co.uk autodoc.co.uk onlinecarparts.co.uk
2026/02/01 18.84% 20.14% 7.17% 7.06% 3.54% 2.17% 1.78% 1.9% 3.13% 0.65%
2026/02/02 23.54% 15.4% 7.97% 6.16% 1.95% 1.75% 1.58% 1.64% 4.18% 0.65%
2026/02/03 20.38% 17.43% 5.85% 6.24% 1.83% 1.44% 1.02% 1.5% 7.02% 2.73%
2026/02/04 17.77% 17.32% 5.93% 6.54% 2.11% 1.37% 1.31% 1.36% 9.17% 3.27%
2026/02/05 19.69% 18.31% 8.11% 6.76% 2.65% 1.34% 1.44% 1.74% 4.59% 2.16%
2026/02/06 23.69% 12.38% 6.52% 6.66% 2.27% 1.23% 1.54% 1.49% 9.65% 2.5%
2026/02/07 25.92% 13.4% 8.71% 6% 2.54% 1.57% 1.58% 1.93% 5.04% 4.12%
2026/02/08 20.76% 13.49% 12.24% 6.69% 2.93% 1.93% 1.64% 1.38% 6.18% 1.21%
2026/02/09 24.53% 13.8% 9.21% 6.6% 2.94% 1.55% 1.68% 1.55% 4.32% 0.39%
2026/02/10 21.74% 17.44% 8.43% 6.29% 2.12% 1.8% 1.51% 1.34% 4.2% 1.14%
2026/02/11 22.75% 15.29% 9.29% 5.6% 2.53% 1.44% 1.37% 1.58% 6.46% 1.52%
2026/02/12 21.03% 20.56% 6.1% 5% 3.14% 1.59% 1.52% 1.26% 6.09% 2.13%
2026/02/13 23.69% 12.38% 6.52% 6.66% 2.27% 1.23% 1.54% 1.49% 9.65% 2.5%
2026/02/14 25.92% 13.4% 8.71% 6% 2.54% 1.57% 1.58% 1.93% 5.04% 4.12%
2026/02/15 20.76% 13.49% 12.24% 6.69% 2.93% 1.93% 1.64% 1.38% 6.18% 1.21%
2026/02/16 24.53% 13.8% 9.21% 6.6% 2.94% 1.55% 1.68% 1.55% 4.32% 0.39%
2026/02/17 26.77% 20.07% 9.39% 4.33% 1.89% 1.81% 0.81% 0.85% 3.62% 4.15%
2026/02/18 26.87% 14.45% 9.56% 6.35% 1.88% 1.15% 0.95% 1.81% 2.72% 4%
2026/02/19 23.43% 19.77% 6.96% 6.35% 2.21% 1.84% 1.07% 1.2% 2.49% 2.39%
2026/02/20 34.01% 16.71% 6.32% 5.43% 4.13% 1.62% 1.6% 1.45% 1.57% 0.36%
2026/02/21 20.03% 21.69% 6.32% 6.55% 4.35% 2.63% 1.45% 1.46% 2.59% 1.98%
2026/02/22 25.15% 20.64% 4.64% 5.81% 4.03% 2.84% 1.64% 0.7% 3.78% 2.24%
2026/02/23 24.02% 20.1% 4.19% 5.65% 3.86% 2.02% 1.37% 0.86% 5.58% 2.23%
2026/02/24 21.98% 19.54% 4.94% 5.55% 3.4% 2.03% 1.43% 0.88% 5.37% 1.17%
2026/02/25 32.92% 18.43% 4.46% 4.88% 2.94% 1.9% 1.03% 0.59% 3.08% 0.55%
2026/02/26 23.66% 21.88% 5.53% 5.83% 4.27% 2.62% 1.26% 0.96% 1.72% 0.59%
2026/02/27 25.08% 13.38% 7.82% 5.31% 3.88% 2.01% 1.3% 0.95% 3.24% 2.04%
2026/02/28 31.75% 18.72% 7.01% 6.05% 3.87% 2.11% 1.61% 1.38% 1.3% 0.54%
  • eurocarparts.com
  • gsfcarparts.com
  • ebay.co.uk
  • halfords.com
  • swiftreg.co.uk
  • regtransfers.co.uk
  • topreg.co.uk
  • dashvision.co.uk
  • autodoc.co.uk
  • onlinecarparts.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com led February with fluctuating impressions, peaking at 34.01% on the 20th. Gsfcarparts.com saw a steady presence, while ebay.co.uk and halfords.com maintained lower shares. The month concluded with eurocarparts.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    AUTODOC Cares About Your Car - 5.2 Million Parts In Stock https://www.autodoc.co.uk

    Easy Parts Selection. We Offer 5.2 Million Products For 166 Vehicle Brands. Shop Now!

  2. 2
    Car Parts & Accessories https://www.eurocarparts.com

    Save Today With Euro Car Parts — Car Parts For Every Make and Model. Shop Online At Euro Car Parts Today. More Than Just Car Parts ...

  3. 3
    GSF Car Parts - Cheaper Parts & Better Service https://www.gsfcarparts.com

    Car Parts & Accessories, Replacement Car Parts, Vehicle Repair & Maintenance.

  4. 4
    Car Parts & Car Care Experts https://www.mymotorworld.com

    Next Day Delivery Available — Enter Your Reg To Instantly Find The Parts & Accessories You Need Today! Built By Motorheads...

  5. 5
    Car Parts Online - Car Parts Online. Good Deals https://www.onlinecarparts.co.uk

    Find Car Parts Online Now! Wide range, Top Brands, And Exclusive Offers

Copyright © Adthena. All rights reserved.

In the competitive world of auto parts, AUTODOC stands out with a vast inventory of 5.2 million products, emphasizing variety and availability. Euro Car Parts highlights savings and comprehensive coverage for all car models. GSF Car Parts focuses on affordability and service quality. My Motor World appeals to enthusiasts with expertise and quick delivery. Online Car Parts offers a wide selection and exclusive deals, catering to bargain hunters.

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