UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	10.715989738
	89.284010262

10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	61
	39

61%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	21%
Navigational	3%
Seasonal	0%
Local	7%
Problem Solving	49%

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bookmygarage.com	13.98
halfords.com	12.26
kwik-fit.com	11.48
theaa.com	8.47
rac.co.uk	4.43
clickmechanic.com	4.11
servicingstop.co.uk	3.38
national.co.uk	2.9
greenflag.com	2.03
camdenservicecentre.com	1.43
others	35.53

bookmygarage.com - 13.98%
halfords.com - 12.26%
kwik-fit.com - 11.48%
theaa.com - 8.47%
rac.co.uk - 4.43%
clickmechanic.com - 4.11%
servicingstop.co.uk - 3.38%
national.co.uk - 2.9%
greenflag.com - 2.03%
camdenservicecentre.com - 1.43%
others - 35.53%

In the competitive landscape of Google’s PPC for auto services, “others” dominate with 35.53% click share. Bookmygarage.com leads individual advertisers at 13.98%, followed by Halfords.com at 12.26%, and Kwik-fit.com at 11.48%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	bookmygarage.com	theaa.com	halfords.com	rac.co.uk	greenflag.com	clickmechanic.com	servicingstop.co.uk	motoringassistance.com	emergencyassistltd.co.uk	kwik-fit.com
2025/12/01	14.79%	13.23%	9.11%	9.07%	5.35%	3.34%	6.1%	2.71%	2.13%	2.06%
2025/12/02	15.05%	13.55%	8.79%	8.26%	5.21%	2.44%	5.72%	2.26%	1.41%	2.13%
2025/12/03	13.43%	13.86%	8.35%	9.26%	5.35%	3.05%	5.45%	2.31%	2.46%	2.03%
2025/12/04	13.95%	14.51%	8.01%	9.32%	4.15%	2.48%	6.67%	3%	2.11%	1.81%
2025/12/05	13.88%	15.98%	9.07%	8.42%	5.18%	2.66%	3.73%	3.4%	1.89%	2.53%
2025/12/06	13.81%	16.99%	8.57%	10.13%	4.81%	1.7%	3.09%	3.16%	3.26%	2.65%
2025/12/07	13.67%	17.49%	8.48%	9.58%	6.22%	2.16%	3.54%	3.44%	2.39%	2.54%
2025/12/08	15.12%	13.89%	8.36%	9.33%	5.61%	3.55%	5.15%	3.06%	3.07%	2.1%
2025/12/09	14.67%	12.35%	8.14%	10.37%	5.52%	3.22%	5.04%	3.28%	3.13%	1.59%
2025/12/10	14.63%	11.78%	8.98%	9.14%	5.54%	2.91%	3.72%	3.33%	2.76%	2.01%
2025/12/11	14.17%	12.32%	8.3%	8.78%	5.62%	2.85%	3.31%	2.99%	3.21%	2.01%
2025/12/12	13.19%	13.77%	9.78%	9.79%	5.22%	3.46%	2.94%	2.42%	2.71%	1.92%
2025/12/13	14.77%	15.6%	8.65%	9.05%	6.02%	3.38%	2.85%	2.6%	2.61%	2.2%
2025/12/14	14.14%	16%	7.71%	10.48%	5.31%	2.85%	3.56%	2.61%	2.61%	2.02%
2025/12/15	14.58%	15.32%	7.06%	10.31%	5.65%	3.85%	4.91%	2.43%	2.9%	2.09%
2025/12/16	14.87%	14.94%	7.4%	11.69%	5.54%	3.89%	4.38%	2.89%	2.52%	1.92%
2025/12/17	14.37%	15.6%	7.86%	11.42%	5.66%	3.7%	4.2%	2.43%	2.32%	2.03%
2025/12/18	14.51%	14.68%	7.83%	10.47%	6.51%	3.88%	3.78%	1.81%	2.02%	2.39%
2025/12/19	14.64%	15.88%	6.44%	10.31%	5.41%	4.74%	3.33%	2.75%	2.74%	2.04%
2025/12/20	15.09%	15.26%	7.49%	9.75%	6.18%	3.46%	2.76%	2.98%	2.96%	2.4%
2025/12/21	15.93%	14.22%	8.52%	9.34%	6.45%	3.8%	3.03%	3.35%	2.63%	2.58%
2025/12/22	15.73%	10.73%	7.51%	8.15%	7.1%	6.71%	3.91%	3.03%	2.36%	2.34%
2025/12/23	15.39%	8.1%	9.19%	7.75%	5.57%	6.38%	3.93%	4.48%	2.74%	2.68%
2025/12/24	15.75%	8.18%	10.41%	8.41%	6.47%	2.94%	4.41%	3.35%	3.01%	3.02%
2025/12/25	15.08%	6.63%	10.86%	8.29%	6.89%	1.86%	2.84%	3.57%	2.38%	3.43%
2025/12/26	17%	7.56%	9.62%	9.01%	6.81%	2.11%	3.95%	3.96%	2.07%	3.04%
2025/12/27	16.07%	9%	9.13%	8.28%	5.64%	4.48%	4.21%	4.1%	2.88%	1.94%
2025/12/28	15.8%	7.97%	9.21%	7.54%	6.27%	5.31%	5.25%	3.7%	2.18%	2.29%
2025/12/29	15.84%	12.68%	7.32%	6.94%	6.66%	7.19%	5.42%	3.41%	3.06%	2.01%
2025/12/30	16.3%	11.9%	8.39%	6.48%	6.24%	6.41%	6.14%	4%	2.52%	1.81%
2025/12/31	15.27%	12.21%	8.11%	7.2%	7.11%	5.68%	4.55%	3.76%	3.23%	1.62%

bookmygarage.com
theaa.com
halfords.com
rac.co.uk
greenflag.com
clickmechanic.com
servicingstop.co.uk
motoringassistance.com
emergencyassistltd.co.uk
kwik-fit.com

In December 2025, BookMyGarage.com led with a steady rise, peaking at 17.00% on the 26th. TheAA.com saw a decline, ending at 12.21%. Halfords.com fluctuated, closing at 8.11%. RAC.co.uk’s share decreased, finishing at 7.20%. GreenFlag.com showed growth, ending at 7.11%. ClickMechanic.com rose, peaking at 7.19% on the 29th. ServicingStop.co.uk’s share increased, closing at 4.55%. MotoringAssistance.com saw a rise, ending at 3.76%. EmergencyAssistLtd.co.uk fluctuated, finishing at 3.23%. Kwik-Fit.com remained stable, closing at 1.62%.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	937
2025/12/02	923
2025/12/03	968
2025/12/04	958
2025/12/05	952
2025/12/06	952
2025/12/07	956
2025/12/08	916
2025/12/09	958
2025/12/10	963
2025/12/11	960
2025/12/12	962
2025/12/13	947
2025/12/14	908
2025/12/15	949
2025/12/16	1012
2025/12/17	1012
2025/12/18	1017
2025/12/19	974
2025/12/20	962
2025/12/21	928
2025/12/22	967
2025/12/23	978
2025/12/24	980
2025/12/25	969
2025/12/26	975
2025/12/27	963
2025/12/28	927
2025/12/29	971
2025/12/30	981
2025/12/31	943

Advertisers fluctuated in December, peaking at 1,017 on the 18th. The month concluded with 943 distinct advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
clickmechanic.com	1.4%
bookmygarage.com	1%
checkmot.com	0.85%
halfords.com	0.72%
camdenservicecentre.com	0.69%
autoglass.co.uk	-0.39%
rac.co.uk	-0.94%
bmw.co.uk	-1.23%
fixter.co.uk	-1.55%
theaa.com	-2.81%

Clickmechanic.com surged with a 1.4% increase, while theaa.com faced a 2.81% decline in click share.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	bookmygarage.com	halfords.com	theaa.com	clickmechanic.com	servicingstop.co.uk	kwik-fit.com	camdenservicecentre.com	greenflag.com	rac.co.uk	fixter.co.uk
2025/12/01	13.25%	9.06%	10.63%	4.33%	8.57%	4.01%	1.91%	2.15%	2.91%	4.79%
2025/12/02	12.91%	8.26%	10.61%	3.05%	7.51%	3.84%	1.6%	2.03%	2.9%	3.89%
2025/12/03	11.46%	7.71%	10.29%	4.1%	7.21%	4%	2.36%	2.13%	3.47%	3.88%
2025/12/04	11.88%	7.45%	11.47%	3.05%	8.69%	4.02%	1.69%	1.82%	3.51%	2.55%
2025/12/05	12.39%	8.88%	12.82%	3.52%	5.06%	4.89%	2.52%	2.13%	2.97%	2.57%
2025/12/06	12.08%	8.88%	13.17%	2.14%	4.16%	4.89%	1.53%	2.05%	3.61%	2.12%
2025/12/07	12.36%	8.88%	14.25%	2.88%	4.72%	5.15%	0.74%	2.62%	3.79%	2.7%
2025/12/08	14.62%	8.58%	10.48%	4.75%	7.49%	4.31%	1.35%	2.61%	3.81%	2.16%
2025/12/09	13.45%	7.99%	8.73%	4.29%	7.35%	4.39%	2.41%	2.52%	3.82%	4.6%
2025/12/10	12.97%	8.63%	8.15%	3.92%	4.74%	3.91%	1.7%	2.61%	3.47%	5.41%
2025/12/11	12.35%	8.07%	9.28%	3.78%	4.47%	4.03%	1.64%	2.39%	3.46%	5.99%
2025/12/12	11.66%	10.87%	9.91%	4.64%	3.87%	4.04%	2.13%	2.18%	3.37%	5.29%
2025/12/13	13.71%	8.87%	12.68%	4.6%	3.77%	4.61%	1.86%	2.68%	3.57%	5.65%
2025/12/14	12.62%	7.62%	11.94%	3.85%	4.59%	4.46%	0.88%	2.3%	3.95%	4.04%
2025/12/15	13.41%	7.06%	11.19%	5.44%	6.74%	4.32%	2.18%	2.58%	4.04%	2.63%
2025/12/16	13.56%	7.43%	11.74%	5.59%	5.94%	4.34%	2.36%	2.39%	5.3%	2.17%
2025/12/17	13.15%	8.04%	12.22%	5.17%	5.74%	4.14%	2.01%	2.46%	4.52%	2.26%
2025/12/18	13.13%	8.1%	10.53%	5.02%	4.73%	5.05%	2.79%	2.8%	3.83%	2.03%
2025/12/19	13.6%	6.62%	11.78%	6.37%	4.68%	4.44%	2.47%	2.44%	3.83%	1.56%
2025/12/20	13.57%	7.99%	13.4%	4.5%	3.54%	5.78%	2.72%	2.43%	3.86%	0.9%
2025/12/21	14.82%	8.6%	12.08%	5.03%	4.3%	5.17%	1.35%	2.64%	4.05%	1.86%
2025/12/22	14%	7.31%	6.7%	9.02%	5.22%	4.42%	2.81%	2.72%	2.88%	0.67%
2025/12/23	13.53%	8.94%	3.62%	8.72%	5%	5.54%	4.18%	2.41%	3.19%	0.78%
2025/12/24	14.43%	10.78%	3.69%	3.96%	5.96%	5.56%	4.15%	2.74%	3.28%	0.67%
2025/12/25	13.36%	11.03%	3.08%	2.09%	3.59%	6.32%	4%	2.89%	3.67%	0.81%
2025/12/26	15.5%	9.98%	3.3%	2.53%	5.48%	6.52%	4.35%	2.87%	3.52%	0.68%
2025/12/27	14.95%	9.36%	3.81%	6.07%	5.27%	3.97%	3.19%	2.6%	3.06%	0.35%
2025/12/28	13.48%	9.07%	3.21%	6.9%	6.17%	3.49%	1.04%	2.52%	2.51%	0.3%
2025/12/29	14.43%	7.38%	8.3%	10.29%	7.16%	3.12%	3.55%	2.77%	2.25%	0.09%
2025/12/30	14.65%	8.17%	7.94%	9.02%	8.27%	3.26%	2.94%	2.65%	2.05%	0.11%
2025/12/31	13.6%	8.7%	8.35%	7.54%	6.14%	3.69%	2.77%	2.7%	2.16%	0.81%

bookmygarage.com
halfords.com
theaa.com
clickmechanic.com
servicingstop.co.uk
kwik-fit.com
camdenservicecentre.com
greenflag.com
rac.co.uk
fixter.co.uk

In December 2025, bookmygarage.com led with fluctuating impressions, peaking mid-month. Halfords.com and theaa.com showed varied trends, while clickmechanic.com surged late. Camdenservicecentre.com and greenflag.com remained steady. Fixter.co.uk ended with minimal share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair - Last month

1
Check Your Vehicle Info Today - Check MOT, Tax Expiry & More https://www.checkmot.com
View Tax Expiry, Full MOT Details, History & More. Check Your Vehicle Now. Good Services. Find Vehicle. Vehicle MOT Check. Vehicle Tax Check. Historical MOT Check. Historical Tax Check.
2
Green Flag Breakdown Cover - Switch To Us & You Could Save https://www.greenflag.com › breakdown-cover
We'll Halve Your Renewal From The UK's Biggest Provider With Our Closest UK Vehicle Cover.
3
Kwik Fit - Tyres, MOT, Servicing & More https://www.kwik-fit.com
Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT.
4
RAC Breakdown Cover - Cheaper Than Major Competitor https://www.rac.co.uk
Price Promise - We'll Beat Your Quote From Our Major Competitor By 20%! Get Your Cover Now
5
AA Approved Garages | MOT Only £39.99 https://www.theaa.com › aa › smart_care
Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA. A Network of Local Garages Across the UK. We Only Work With...

In the competitive world of automotive services, five advertisers stand out with compelling PPC text ads. Checkmot.com invites users to effortlessly access vehicle information, emphasizing convenience and comprehensive checks. Greenflag.com tempts with significant savings on breakdown cover, promising to halve renewals. Kwik-fit.com positions itself as the ultimate car maintenance hub, offering a wide range of services. RAC.co.uk boasts a price promise, undercutting major competitors by 20%. Lastly, theaa.com offers affordable MOTs, highlighting savings and a trusted network of garages. Each ad uniquely appeals to cost-conscious and convenience-seeking consumers.

Frequently Asked Questions

Why is the UK Automotive Auto Care, Services & Repair December 2025 Report useful and how should I use it?

Why is the UK Automotive Auto Care, Services & Repair December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Automotive Auto Care, Services & Repair December 2025 Report
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How often is the data updated?

Data within the UK Automotive Auto Care, Services & Repair December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Automotive Auto Care, Services & Repair December 2025 Report?

The UK Automotive Auto Care, Services & Repair December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Automotive Auto Care, Services & Repair December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Automotive Auto Care, Services & Repair December 2025 Report for?

The UK Automotive Auto Care, Services & Repair December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Competitor Count for UK Automotive Auto Care, Services & Repair

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

UK Automotive Auto Care, Services & Repair Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Frequently Asked Questions

Why is the UK Automotive Auto Care, Services & Repair December 2025 Report useful and how should I use it?

Why is the UK Automotive Auto Care, Services & Repair December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Automotive Auto Care, Services & Repair December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Automotive Auto Care, Services & Repair December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

Related reports

US Auto Care, Services & Repair

AUS Auto Care, Services & Repair