Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| halfords.com | 14.06 |
| kwik-fit.com | 10.99 |
| bookmygarage.com | 10.6 |
| theaa.com | 9.48 |
| rac.co.uk | 4.62 |
| clickmechanic.com | 3.44 |
| national.co.uk | 3.21 |
| servicingstop.co.uk | 2.54 |
| fixter.co.uk | 2.53 |
| ebay.co.uk | 1.84 |
| others | 36.69 |
- halfords.com - 14.06%
- kwik-fit.com - 10.99%
- bookmygarage.com - 10.6%
- theaa.com - 9.48%
- rac.co.uk - 4.62%
- clickmechanic.com - 3.44%
- national.co.uk - 3.21%
- servicingstop.co.uk - 2.54%
- fixter.co.uk - 2.53%
- ebay.co.uk - 1.84%
- others - 36.69%
Copyright © Adthena. All rights reserved.
In the automotive PPC landscape, Halfords leads with 14.06% click share, closely followed by Kwik-Fit at 10.99%. Meanwhile, ‘others’ collectively dominate with 36.69%, showcasing diverse competition.
Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | theaa.com | bookmygarage.com | rac.co.uk | halfords.com | clickmechanic.com | motoringassistance.com | servicingstop.co.uk | greenflag.com | national.co.uk | fixter.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 16.92% | 14.09% | 9.76% | 8.81% | 2.38% | 1.87% | 3.07% | 4.59% | 2.47% | 3.29% |
| 2026/02/02 | 13.14% | 12.74% | 9.16% | 9.97% | 2.78% | 2.29% | 3.41% | 3.52% | 1.58% | 2.98% |
| 2026/02/03 | 12.3% | 11.54% | 7.79% | 10.92% | 3.37% | 2.51% | 3.96% | 3.72% | 2.3% | 6.84% |
| 2026/02/04 | 13.59% | 12.37% | 7.68% | 10.93% | 3% | 3.35% | 3.78% | 3.42% | 2.21% | 6.77% |
| 2026/02/05 | 14.68% | 11.87% | 8.05% | 10.27% | 3.05% | 3.19% | 2.46% | 3.59% | 2.91% | 5.55% |
| 2026/02/06 | 14.19% | 10.81% | 8.97% | 10.74% | 2.2% | 2.79% | 2.82% | 3.59% | 2.36% | 4.76% |
| 2026/02/07 | 16.76% | 11.07% | 9.52% | 8.47% | 2.05% | 3.17% | 2.03% | 4.07% | 2.23% | 3.11% |
| 2026/02/08 | 15.45% | 11.94% | 9.2% | 8.52% | 3.25% | 2.44% | 2.35% | 4.38% | 2.34% | 4.08% |
| 2026/02/09 | 14% | 14.12% | 8.76% | 8.85% | 2.95% | 2.04% | 4.07% | 3.65% | 1.98% | 3.01% |
| 2026/02/10 | 12.71% | 12.96% | 8.76% | 8.79% | 2.97% | 2.69% | 3.49% | 4.4% | 2.2% | 3.96% |
| 2026/02/11 | 14.68% | 11.83% | 7.94% | 8.48% | 3.15% | 2.98% | 3.54% | 4.09% | 2.06% | 3.65% |
| 2026/02/12 | 15.77% | 11.54% | 8.76% | 8.46% | 2.9% | 2.89% | 3.19% | 3.34% | 1.99% | 4.46% |
| 2026/02/13 | 14.01% | 10.67% | 8.86% | 10.66% | 2.17% | 2.75% | 2.79% | 3.54% | 2.35% | 4.7% |
| 2026/02/14 | 16.5% | 10.92% | 9.37% | 8.39% | 2.02% | 3.12% | 2% | 4.01% | 2.21% | 3.06% |
| 2026/02/15 | 15.34% | 11.86% | 9.13% | 8.49% | 3.23% | 2.42% | 2.33% | 4.35% | 2.32% | 4.05% |
| 2026/02/16 | 13.8% | 13.94% | 8.64% | 8.73% | 2.93% | 2.01% | 4.01% | 3.6% | 1.95% | 2.97% |
| 2026/02/17 | 16.86% | 12.63% | 9.1% | 7.15% | 3.28% | 2.47% | 3.73% | 2.74% | 1.6% | 4.22% |
| 2026/02/18 | 18.19% | 12.33% | 8% | 8.19% | 3.06% | 2.48% | 4.33% | 4.22% | 1.38% | 4.13% |
| 2026/02/19 | 17.66% | 12.59% | 7.67% | 8.01% | 3.35% | 3.25% | 4.03% | 3.75% | 1.84% | 2.91% |
| 2026/02/20 | 17.96% | 13.19% | 7.97% | 8.52% | 3.1% | 2.23% | 3.45% | 4.54% | 1.89% | 2.92% |
| 2026/02/21 | 19.4% | 14.36% | 10.67% | 8.41% | 2.17% | 2.64% | 1.68% | 4.58% | 2.15% | 1.39% |
| 2026/02/22 | 18.5% | 13.79% | 10.4% | 10.03% | 2.2% | 1.79% | 3.49% | 4.46% | 2.39% | 2.78% |
| 2026/02/23 | 15.45% | 13.34% | 10.49% | 9.39% | 3.28% | 2.27% | 4.77% | 3.61% | 2.04% | 2.56% |
| 2026/02/24 | 15.27% | 12.6% | 10.22% | 7.97% | 3.58% | 2.27% | 6% | 3.48% | 2.01% | 2.52% |
| 2026/02/25 | 15.44% | 13.84% | 10.28% | 9.13% | 3.29% | 2.06% | 4.04% | 3.33% | 2.09% | 2.85% |
| 2026/02/26 | 15.93% | 14.65% | 10.63% | 7.91% | 3.25% | 1.8% | 3.89% | 3.75% | 2.28% | 3.24% |
| 2026/02/27 | 17.53% | 14.44% | 11.22% | 7.28% | 2.95% | 2.53% | 2.48% | 4.03% | 2.35% | 1.52% |
| 2026/02/28 | 18% | 15.15% | 10.07% | 8.08% | 3.65% | 2.99% | 2.94% | 2.9% | 2.02% | 1.01% |
- theaa.com
- bookmygarage.com
- rac.co.uk
- halfords.com
- clickmechanic.com
- motoringassistance.com
- servicingstop.co.uk
- greenflag.com
- national.co.uk
- fixter.co.uk
Copyright © Adthena. All rights reserved.
In February 2026, theaa.com led with a steady rise, peaking at 19.40% on the 21st. bookmygarage.com showed a gradual increase, ending at 15.15%. rac.co.uk and halfords.com fluctuated, while clickmechanic.com and motoringassistance.com maintained low shares. The month concluded with theaa.com dominating the spend share.
Competitor Count for UK Automotive Auto Care, Services & Repair
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 828 |
| 2026/02/02 | 832 |
| 2026/02/03 | 871 |
| 2026/02/04 | 898 |
| 2026/02/05 | 911 |
| 2026/02/06 | 910 |
| 2026/02/07 | 915 |
| 2026/02/08 | 899 |
| 2026/02/09 | 922 |
| 2026/02/10 | 912 |
| 2026/02/11 | 913 |
| 2026/02/12 | 894 |
| 2026/02/13 | 910 |
| 2026/02/14 | 915 |
| 2026/02/15 | 899 |
| 2026/02/16 | 922 |
| 2026/02/17 | 749 |
| 2026/02/18 | 801 |
| 2026/02/19 | 811 |
| 2026/02/20 | 757 |
| 2026/02/21 | 747 |
| 2026/02/22 | 762 |
| 2026/02/23 | 829 |
| 2026/02/24 | 851 |
| 2026/02/25 | 813 |
| 2026/02/26 | 789 |
| 2026/02/27 | 739 |
| 2026/02/28 | 793 |
Copyright © Adthena. All rights reserved.
In February, advertisers surged to 922 by mid-month, then dipped to 739, ending at 793. A dynamic month with notable fluctuations.
