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UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
halfords.com 11.36
bookmygarage.com 8.05
ebay.co.uk 7.75
kwik-fit.com 6.56
theaa.com 5.94
eurocarparts.com 5.19
rac.co.uk 4.25
autoglass.co.uk 3.05
servicingstop.co.uk 2.74
national.co.uk 2.31
others 42.8

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘others’ dominate with 42.8% click share, overshadowing ‘halfords.com’ at 11.36%. ‘bookmygarage.com’ and ‘ebay.co.uk’ follow, while ‘national.co.uk’ trails.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date theaa.com bookmygarage.com rac.co.uk halfords.com servicingstop.co.uk ebay.co.uk eurocarparts.com clickmechanic.com emergencyassistltd.co.uk fixter.co.uk
2025/04/01 4.85% 9.67% 8.91% 7.64% 3.74% 5.63% 5.32% 3.14% 2.39% 1.37%
2025/04/02 6.7% 7.97% 7.61% 6.69% 3.27% 10% 6.92% 3.65% 1.85% 2.03%
2025/04/03 7.44% 9.17% 8.57% 6.47% 4.28% 4.83% 3.12% 5.37% 2.25% 1.51%
2025/04/04 6.32% 7.28% 8.16% 6.67% 3.19% 8.95% 6.97% 3.1% 2.12% 1.26%
2025/04/05 7.74% 6.69% 9.29% 6.46% 2.95% 12.2% 4.13% 2.35% 3.17% 1.72%
2025/04/06 7% 10.12% 7.4% 8.77% 3.33% 7.21% 2.48% 2.53% 2.69% 2.03%
2025/04/07 7.66% 7.47% 9.17% 6.28% 2.91% 9.66% 6.1% 1.96% 2.99% 1.67%
2025/04/08 10.27% 11.77% 7.62% 8.67% 4.04% 4.31% 2.46% 1.89% 2.31% 2.94%
2025/04/09 12.06% 9.33% 6.82% 8.63% 3.34% 6.72% 3.81% 1.41% 2.37% 2.06%
2025/04/10 12.17% 10.82% 8.13% 7.73% 3.3% 3.54% 1.79% 1.75% 2.44% 2.01%
2025/04/11 12.41% 8.85% 9.7% 5.6% 3.5% 7.46% 2.54% 2.7% 1.81% 2.01%
2025/04/12 10.61% 9.77% 9.79% 7.08% 4.19% 4.08% 2.42% 2.23% 1.28% 1.56%
2025/04/13 13.23% 9.64% 8.7% 7.83% 3.91% 7.51% 1.91% 2.09% 1.4% 2.27%
2025/04/14 12.48% 11.42% 8.7% 5.52% 5.04% 5.19% 3% 2.68% 0.91% 1.94%
2025/04/15 10.03% 11.98% 8.75% 8.25% 4.18% 5.65% 3.1% 2.32% 0.76% 1.97%
2025/04/16 7.54% 11.42% 7.28% 7.46% 4.02% 8.65% 2.7% 2.72% 0.51% 2.6%
2025/04/17 8.03% 10.82% 7.24% 9.5% 4.93% 8.34% 3.82% 2.15% 1.83% 1.85%
2025/04/18 9.01% 9.37% 9.33% 8.09% 3.61% 6.08% 3.8% 1.73% 1.84% 2.44%
2025/04/19 9.94% 8.4% 7.23% 9.74% 3.95% 5.23% 3.46% 1.26% 3.01% 2.78%
2025/04/20 12.42% 6.32% 7.98% 7.97% 2.63% 6.57% 2.17% 1.34% 2.55% 2.6%
2025/04/21 8.8% 8.21% 8.88% 6.48% 3.17% 7.45% 3.04% 2.02% 2.67% 1.88%
2025/04/22 9.35% 9.04% 7.71% 9.93% 4.48% 5.45% 3.18% 2.2% 2.08% 2.18%
2025/04/23 9.65% 9.79% 8.1% 7.96% 4.74% 6.25% 4.15% 2.11% 1.72% 1.84%
2025/04/24 13.28% 9.63% 8.94% 7.84% 5.21% 4.34% 3.93% 2.37% 2.67% 2.52%
2025/04/25 14.01% 8.28% 11.75% 8.23% 4.21% 4.08% 4.61% 2.16% 2.49% 2.02%
2025/04/26 14.48% 9.22% 9.78% 9.35% 2.68% 3.96% 3.46% 1.81% 1.62% 1.65%
2025/04/27 13.57% 8.96% 9.44% 9.43% 2.24% 6.37% 1.31% 1.81% 1.7% 1.12%
2025/04/28 12.45% 9.93% 9.46% 6.72% 4.32% 4.13% 3.67% 2.16% 2.03% 1.56%
2025/04/29 11.51% 11.03% 9.26% 8.5% 5.06% 2.64% 3.79% 2.64% 2.01% 1.27%
2025/04/30 11.35% 9.9% 9.46% 8.51% 4.99% 4.27% 3.59% 3.09% 1.81% 1.05%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Theaa.com surged mid-month, peaking at 14.48% on April 26. Bookmygarage.com fluctuated, ending at 9.9%. Rac.co.uk maintained stability, closing at 9.46%. Halfords.com showed consistent growth, finishing at 8.51%. Servicingstop.co.uk experienced volatility, ending at 4.99%. Ebay.co.uk’s share declined, closing at 4.27%. Eurocarparts.com remained steady, ending at 3.59%. Clickmechanic.com saw a slight rise, finishing at 3.09%. Emergencyassistltd.co.uk’s share decreased, closing at 1.81%. Fixter.co.uk’s share dipped, ending at 1.05%.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1165
2025/04/02 1122
2025/04/03 1180
2025/04/04 1177
2025/04/05 1101
2025/04/06 1152
2025/04/07 1136
2025/04/08 1153
2025/04/09 1100
2025/04/10 1157
2025/04/11 1083
2025/04/12 1079
2025/04/13 1085
2025/04/14 1074
2025/04/15 1086
2025/04/16 1079
2025/04/17 1097
2025/04/18 990
2025/04/19 1165
2025/04/20 1105
2025/04/21 1094
2025/04/22 1195
2025/04/23 1168
2025/04/24 1144
2025/04/25 1132
2025/04/26 1135
2025/04/27 1149
2025/04/28 1185
2025/04/29 1123
2025/04/30 1125

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,195 on April 22. The month concluded with 1,125 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
theaa.com 1.38%
halfords.com 1.24%
sakertool.co.uk 0.73%
screwfix.com 0.51%
mymotorworld.com 0.47%
peugeot.co.uk -0.86%
motability.co.uk -0.92%
citroen.co.uk -1.25%
secretservice.co.uk -1.81%
ebay.co.uk -2.07%

Copyright © Adthena. All rights reserved.

Theaa.com and halfords.com surged in click share, while ebay.co.uk and secretservice.co.uk faced declines.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date eurocarparts.com ebay.co.uk halfords.com bookmygarage.com theaa.com servicingstop.co.uk rac.co.uk clickmechanic.com kwik-fit.com citroen.co.uk
2025/04/01 12.08% 11.42% 7.01% 6.99% 1.44% 3.8% 2.27% 2.75% 2.77% 1%
2025/04/02 13.97% 16.64% 6.46% 5.37% 2.05% 2.97% 1.81% 2.89% 2.17% 2.59%
2025/04/03 7.14% 10.41% 6.25% 6.86% 2.43% 4.43% 2.52% 5.06% 2.12% 1.32%
2025/04/04 14.99% 14.73% 6.57% 4.89% 1.98% 3.04% 2.17% 2.67% 1.9% 1.1%
2025/04/05 9.24% 24.69% 5.6% 4.63% 2.87% 2.81% 2.47% 2.06% 1.97% 2.85%
2025/04/06 5.97% 14.05% 8.71% 7.39% 2.86% 3.19% 2.35% 2.33% 2.91% 2.26%
2025/04/07 13.51% 17.59% 6.21% 5.43% 2.69% 2.81% 2.46% 1.7% 1.85% 0.68%
2025/04/08 7.32% 9.84% 8.33% 8.14% 4.89% 4.07% 2.48% 1.91% 2.38% 3.55%
2025/04/09 9.66% 14.1% 7.9% 6.61% 4.99% 3.34% 1.93% 1.34% 2.16% 4.47%
2025/04/10 5.09% 8.39% 7.51% 8.41% 6.35% 3.68% 2.61% 1.77% 2.98% 4.58%
2025/04/11 6.51% 14.89% 5.18% 6.43% 5.56% 3.46% 3.13% 2.69% 1.82% 5.13%
2025/04/12 7.02% 8.92% 6.44% 6.96% 5.75% 4.45% 2.8% 2.26% 2.47% 7.62%
2025/04/13 4.74% 13.96% 7.82% 7.29% 6.69% 4.06% 2.51% 2.01% 2.01% 5.55%
2025/04/14 7.65% 12.54% 5.52% 8.58% 5.91% 5.36% 3.03% 2.85% 1.45% 4.4%
2025/04/15 8.01% 11.44% 7.58% 8.45% 4.63% 4.18% 2.56% 2.07% 3.01% 0.74%
2025/04/16 6.58% 16.36% 6.67% 7.5% 3.58% 3.73% 2.1% 2.31% 2.21% 3.49%
2025/04/17 8.83% 16.48% 6.78% 6.66% 3.9% 4.5% 1.78% 1.71% 2.46% 4.8%
2025/04/18 8.64% 10.2% 6.91% 6.25% 5.14% 3.49% 3.02% 1.35% 2.31% 2.21%
2025/04/19 8.59% 8.55% 10.03% 5.59% 5.56% 3.88% 2.45% 1.13% 2.61% 1.6%
2025/04/20 5.17% 11.23% 8.31% 4.27% 5.96% 2.39% 2.4% 1.1% 2.64% 3.17%
2025/04/21 7.29% 15.2% 6.33% 5.59% 4.46% 2.86% 2.45% 1.75% 1.9% 2.35%
2025/04/22 7.09% 10.43% 9.81% 6.18% 4.51% 4.57% 2.3% 1.84% 1.71% 1.51%
2025/04/23 9.58% 13.08% 6.88% 6.37% 4.59% 4.38% 2.23% 1.76% 1.6% 0.71%
2025/04/24 10.08% 8.76% 7.15% 6.55% 6.78% 5.36% 2.92% 2.35% 2.33% 0.57%
2025/04/25 11.93% 9.33% 7.76% 5.69% 7.08% 4.33% 3.25% 1.87% 1.86% 0.7%
2025/04/26 8.37% 8.06% 8.03% 6.42% 7.28% 2.58% 2.81% 1.53% 2.19% 3.03%
2025/04/27 3.44% 11.78% 9.4% 6.62% 7.44% 2.26% 2.97% 1.61% 2.51% 0.99%
2025/04/28 9.15% 8.43% 6.42% 7.25% 5.87% 4.46% 3.08% 2.01% 1.36% 0.68%
2025/04/29 9.65% 6.01% 8.06% 8.06% 4.83% 5.35% 3.07% 2.68% 2.58% 0.97%
2025/04/30 8.92% 8.48% 7.57% 6.69% 5.66% 5.12% 3.03% 2.96% 2.11% 1.52%

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April saw dynamic shifts in PPC impressions. Eurocarparts.com fluctuated, peaking at 14.99% on April 4. Ebay.co.uk led with a high of 24.69% on April 5. By month’s end, ebay.co.uk maintained dominance, while others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Book Your MOT Online - MOT Test Centre Near You https://www.halfords.com

    Up To £30 Off Your MOT & Service With Halfords Motoring Club, When You Join For Free. Book Your...

  2. 2
    Kwik Fit https://www.kwik-fit.com

    Tyres, MOT, Servicing & More — Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT. Book...

  3. 3
    Book MOT Near Me https://www.secretservice.co.uk

    MOT From £15 — Exclusive dealership offers. Premium high quality service. Don't pay until the day. Manufacturer trained technicians for best results. Genuine (or equivalent) parts.

  4. 4
    Find Cheapest MOT Near You - Free Car Collection & Delivery http://www.servicingstop.co.uk › mot › free-quote

    Stop overpaying for your MOT! We offer the lowest rates and pick your car up for free.

  5. 5
    Book Your Service Now | MOT Only £39.99 https://www.theaa.com › aa › smart_care

    Simply Enter Your Reg & Postcode & We Will Do The Rest. Save Time & Money With AA.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive services, top advertisers like Halfords, Kwik Fit, and Secret Service captivate with enticing offers. Halfords lures with discounts and free club membership, while Kwik Fit positions itself as a comprehensive car care hub. Secret Service emphasizes affordability and quality, offering MOTs from £15. Servicing Stop highlights cost savings with free car collection, and The AA promises convenience with a simple booking process. Each ad uniquely appeals to cost-conscious, convenience-seeking customers.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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