UK Automotive Auto Care, Services & Repair - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – UK

Google AI Overview visibility for Automotive Auto Care, Services & Repair UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.8502308899
88.1497691101
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 21%
Navigational 2%
Seasonal 0%
Local 7%
Problem Solving 51%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bookmygarage.com 12.27
kwik-fit.com 10.5
halfords.com 9.54
theaa.com 9.41
rac.co.uk 5.39
clickmechanic.com 3.54
servicingstop.co.uk 3.46
national.co.uk 2.88
greenflag.com 2.04
camdenservicecentre.com 1.82
others 39.15
  • bookmygarage.com - 12.27%
  • kwik-fit.com - 10.5%
  • halfords.com - 9.54%
  • theaa.com - 9.41%
  • rac.co.uk - 5.39%
  • clickmechanic.com - 3.54%
  • servicingstop.co.uk - 3.46%
  • national.co.uk - 2.88%
  • greenflag.com - 2.04%
  • camdenservicecentre.com - 1.82%
  • others - 39.15%

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In the automotive PPC landscape, ‘bookmygarage.com’ leads with 12.27% click share, closely followed by ‘kwik-fit.com’ at 10.5%. ‘Others’ collectively dominate with 39.15%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bookmygarage.com rac.co.uk theaa.com greenflag.com halfords.com servicingstop.co.uk motoringassistance.com clickmechanic.com emergencyassistltd.co.uk fixter.co.uk
2026/03/01 14.91% 9.04% 17.03% 3.99% 7.71% 3.03% 2.85% 2.72% 2.4% 1.78%
2026/03/02 15.08% 10.13% 14.83% 4.86% 6.78% 5.97% 2.57% 3.75% 2.25% 2.05%
2026/03/03 14.07% 9.81% 14.8% 3.39% 6.47% 5.94% 2.75% 3.4% 2.2% 2.68%
2026/03/04 13.38% 10.4% 14.37% 4.65% 7.46% 5.36% 2.24% 2.89% 1.79% 2.95%
2026/03/05 13.81% 9.6% 12.7% 4.3% 6.97% 4.63% 2.13% 2.53% 2.15% 2.45%
2026/03/06 13.86% 9.89% 13.07% 4.31% 7.49% 4.47% 2.23% 2.48% 1.82% 2.75%
2026/03/07 14.51% 10.92% 17.39% 5.54% 7.84% 3.99% 2.7% 2.14% 1.6% 2.14%
2026/03/08 15.05% 9.16% 17.6% 4.27% 7.43% 4.5% 2.55% 2.96% 2.07% 2.45%
2026/03/09 14.58% 9.97% 14.61% 5.54% 7.38% 4.77% 2.67% 3.13% 1.97% 2.23%
2026/03/10 15.72% 10.13% 15.13% 4.63% 7.78% 5.08% 2.69% 2.75% 2.09% 2.59%
2026/03/11 15.48% 10.96% 15.18% 5.11% 7.91% 4.23% 2.3% 3.28% 2.06% 3.27%
2026/03/12 15% 10.39% 14.68% 5.11% 7.25% 4.15% 3.4% 3.15% 3.13% 2.52%
2026/03/13 15.08% 10.09% 15.28% 4.53% 7.29% 4.95% 2.7% 2.61% 2.86% 1.65%
2026/03/14 14.81% 10.77% 13.88% 5.25% 6.92% 3.83% 2.83% 2.12% 1.99% 2.12%
2026/03/15 13.18% 8.53% 13.75% 5.58% 6.5% 3.17% 3.57% 2.34% 2.32% 2.5%
2026/03/16 13.98% 9.84% 14.38% 6.09% 8.43% 5.2% 3.29% 2.82% 2.32% 2.56%
2026/03/17 13.16% 8.78% 13.68% 4.91% 8.66% 4.93% 3.11% 2.49% 1.18% 2.68%
2026/03/18 15.18% 11.59% 13.99% 6.9% 4.72% 4.04% 3.27% 2.45% 2.65% 3.1%
2026/03/19 14.61% 11.71% 14.6% 6.02% 0.44% 4.94% 4.08% 2.52% 2.46% 2.89%
2026/03/20 13.26% 10.93% 13.81% 4.85% 2.29% 3.84% 3.39% 2.21% 2.33% 2.01%
2026/03/21 14.26% 10.17% 16.29% 6.45% 8.16% 3.34% 4.03% 2.42% 3.65% 1.51%
2026/03/22 15.89% 10.89% 16.38% 6.22% 8.3% 3.13% 2.33% 3.3% 2.2% 1.56%
2026/03/23 14.14% 9.92% 12.07% 5.07% 8.44% 4.74% 3.66% 3.59% 3.24% 1.72%
2026/03/24 13.09% 8.74% 13.61% 4.91% 8.61% 4.9% 3.09% 2.48% 1.17% 2.68%
2026/03/25 16.76% 12.03% 12.15% 6.12% 5.61% 4.16% 3.52% 3.25% 3.65% 2.38%
2026/03/26 14.38% 10.5% 17.13% 6.31% 5.4% 3.96% 4.21% 2.94% 3.39% 1.69%
2026/03/27 14.63% 14.12% 13.38% 6.39% 5.84% 4.44% 2.3% 2.21% 3.36% 1.53%
2026/03/28 15.33% 13.55% 15.14% 5.94% 4.55% 3.49% 3.43% 3.02% 3.79% 1.37%
2026/03/29 15.55% 15% 15.35% 6.58% 5.11% 3.64% 3.46% 2.93% 2.61% 1.36%
2026/03/30 15.49% 13.32% 12.51% 5.64% 6.41% 5.7% 2.51% 3.51% 2.99% 1.72%
2026/03/31 14.32% 12.48% 11.51% 6.47% 5.76% 5.67% 4.3% 4.02% 3.1% 2.43%
  • bookmygarage.com
  • rac.co.uk
  • theaa.com
  • greenflag.com
  • halfords.com
  • servicingstop.co.uk
  • motoringassistance.com
  • clickmechanic.com
  • emergencyassistltd.co.uk
  • fixter.co.uk

Copyright © Adthena. All rights reserved.

March saw dynamic shifts in PPC spend share. Bookmygarage.com fluctuated, peaking mid-month. Theaa.com led early, but dipped later. Rac.co.uk and greenflag.com showed consistent growth. Halfords.com experienced volatility, while servicingstop.co.uk remained stable.

Market Exposure

Competitor Count for UK Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 733
2026/03/02 799
2026/03/03 789
2026/03/04 792
2026/03/05 776
2026/03/06 775
2026/03/07 777
2026/03/08 762
2026/03/09 762
2026/03/10 748
2026/03/11 770
2026/03/12 768
2026/03/13 755
2026/03/14 752
2026/03/15 716
2026/03/16 745
2026/03/17 773
2026/03/18 733
2026/03/19 726
2026/03/20 706
2026/03/21 685
2026/03/22 679
2026/03/23 737
2026/03/24 773
2026/03/25 646
2026/03/26 653
2026/03/27 667
2026/03/28 668
2026/03/29 640
2026/03/30 655
2026/03/31 588

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March began with 733 advertisers, peaking at 799 on March 2. A gradual decline followed, ending the month at 588.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kwik-fit.com 1.22%
rac.co.uk 0.68%
greenflag.com 0.5%
gov.uk 0.48%
eurocarparts.com 0.41%
carwow.co.uk -0.28%
nissan.co.uk -0.32%
fixter.co.uk -0.35%
national.co.uk -0.47%
halfords.com -2.05%

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Kwik-fit.com surged with a 1.22% click share increase, while halfords.com faced a 2.05% decline. Greenflag.com and rac.co.uk also saw positive growth, contrasting with declines for national.co.uk and fixter.co.uk.

Campaign Efficiency

UK Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bookmygarage.com theaa.com servicingstop.co.uk halfords.com rac.co.uk clickmechanic.com camdenservicecentre.com kwik-fit.com fixter.co.uk mini.co.uk
2026/03/01 13.06% 9.83% 3.52% 8.07% 3.51% 3.45% 2.06% 8.68% 2.02% 0.69%
2026/03/02 13.86% 8.32% 7.43% 7.55% 4.21% 4.71% 3.47% 2.12% 2.33% 1.48%
2026/03/03 12.59% 8.69% 7.58% 6.94% 3.65% 4% 4.13% 2.26% 2.82% 1.81%
2026/03/04 11.43% 8.09% 6.55% 7.98% 3.98% 3.72% 3.43% 2.18% 3.51% 2.82%
2026/03/05 11.04% 7.06% 5.37% 7.7% 3.32% 2.83% 3.69% 2.57% 2.78% 3.34%
2026/03/06 11.37% 7.96% 5.14% 7.87% 3.65% 2.96% 4.17% 2.4% 3.16% 2.87%
2026/03/07 13.48% 11.54% 4.8% 8.34% 4.97% 2.66% 2.23% 3.45% 2.47% 1.65%
2026/03/08 13.19% 11.38% 5.59% 7.84% 3.97% 3.87% 1.89% 3.46% 2.73% 2.41%
2026/03/09 13.17% 8.24% 5.57% 7.96% 3.94% 3.78% 4.35% 3.2% 2.4% 1.53%
2026/03/10 13.74% 9.15% 6.03% 7.79% 4% 3.21% 2.48% 3.64% 2.92% 1.62%
2026/03/11 14.14% 9.27% 5.32% 8.09% 4.62% 4% 3.07% 3.26% 3.78% 1.28%
2026/03/12 13.83% 9.2% 5.09% 7.71% 4.99% 4.07% 4.52% 2.58% 3.14% 1.1%
2026/03/13 13.06% 9.61% 5.89% 7% 4.53% 3.06% 2.89% 3.65% 1.94% 1.04%
2026/03/14 12.7% 9.28% 4.44% 7.39% 4.45% 2.41% 2.55% 3.47% 2.52% 3.41%
2026/03/15 11.42% 9.42% 3.75% 6.41% 3.4% 2.72% 0.94% 2.93% 2.77% 9.43%
2026/03/16 12.28% 9.24% 6.87% 8.58% 4.25% 3.44% 2.58% 2.86% 2.94% 1.89%
2026/03/17 10.18% 8.38% 5.44% 7.74% 3.38% 2.62% 2.97% 2.83% 2.89% 2.58%
2026/03/18 13.68% 9.24% 5.05% 5.08% 5.14% 2.93% 3.49% 3.84% 3.76% 0.66%
2026/03/19 13.24% 9.84% 6.31% 0.45% 4.94% 3.09% 2.91% 4.07% 3.15% 3.83%
2026/03/20 11.22% 9.93% 4.85% 2.25% 4.4% 2.52% 3.51% 3.84% 2.11% 9.87%
2026/03/21 13.32% 12.15% 4.22% 8.32% 4.67% 3.05% 1.97% 4.61% 1.83% 2.16%
2026/03/22 14.18% 13.17% 3.84% 8.44% 4.94% 4.21% 1.82% 4.9% 1.87% 1.01%
2026/03/23 11.99% 7.93% 5.57% 8.31% 4.08% 4.63% 3.55% 2.95% 1.97% 0.92%
2026/03/24 10.18% 8.38% 5.44% 7.74% 3.38% 2.62% 2.97% 2.83% 2.89% 2.58%
2026/03/25 15.65% 8.55% 5.26% 6.48% 5.54% 4.42% 3.29% 3.68% 2.64% 4.25%
2026/03/26 13.18% 10.3% 4.89% 5.97% 4.33% 3.61% 2.07% 3.69% 1.87% 2.08%
2026/03/27 12.74% 8.94% 5.42% 5.9% 5.39% 2.62% 2.02% 3.76% 1.71% 1.34%
2026/03/28 14.26% 10.48% 4.34% 5.29% 6.2% 3.82% 1.9% 3.75% 1.5% 1.45%
2026/03/29 14.07% 10.89% 4.54% 5.81% 6.88% 3.83% 1.62% 3.27% 1.49% 1.57%
2026/03/30 13.72% 7.9% 7.08% 6.38% 5.49% 4.69% 2.95% 2.74% 2.17% 1.63%
2026/03/31 12.16% 7.33% 7.2% 5.9% 5.72% 5.04% 3.89% 2.98% 2.82% 1.37%
  • bookmygarage.com
  • theaa.com
  • servicingstop.co.uk
  • halfords.com
  • rac.co.uk
  • clickmechanic.com
  • camdenservicecentre.com
  • kwik-fit.com
  • fixter.co.uk
  • mini.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, bookmygarage.com led with fluctuating impressions, peaking mid-month. Theaa.com saw a steady rise, while servicingstop.co.uk and halfords.com showed varied trends. Camdenservicecentre.com and kwik-fit.com maintained moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Care, Services & Repair - Last month
  1. 1
    Car Mechanic Camden | Same Day Repairs & Servicing https://camdenservicecentre.com › car_mechanic › camden

    Same Day Servicing & Repairs Camden. Free Local Collection. 1 Year Guarantee. Enquire! Approved Garage Camden. 9/10 Recommend Us. Free 1 Year...

  2. 2
    Green Flag Breakdown Cover | Switch To Us & You Could Save https://www.greenflag.com › breakdown-cover

    We'll Halve Your Renewal From The UK's Biggest Provider With Our Closest UK Vehicle Cover.

  3. 3
    Kwik Fit - Tyres, MOT, Servicing & More https://www.kwik-fit.com

    Kwik Fit Is Your One Stop Shop For Car Maintenance From Tyres To Servicing, Brakes & MOT. Book Online & Save Before Visiting Your Local Kwik Centre. Same Day Appointments Available.

  4. 4
    RAC Breakdown Cover - Cheaper Than Major Competitor https://www.rac.co.uk

    Price Promise - We'll Beat Your Quote From Our Major Competitor By 20%! Get Your Cover Now

  5. 5
    MOT & Servicing Made Easy | MOT Only £39.99 https://www.theaa.com › aa › smart_care

    Get an MOT For Only £24.99 When You Book With A Service. Save Time & Money With AA. Book MOTs, Services & Repairs At AA Approved Garages Online Now!

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In the competitive landscape of automotive services, Camden Service Centre shines with its promise of same-day repairs and a 1-year guarantee, while Green Flag and RAC entice with cost-saving breakdown covers. Kwik Fit and AA focus on comprehensive car maintenance, emphasizing convenience and affordability.

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