AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – AUS

Google AI Overview visibility for Automotive Auto Care, Services & Repair AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.6282629713
78.3717370287
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 13
87
13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 6%
Navigational 6%
Seasonal 0%
Local 3%
Problem Solving 26%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mynrma.com.au 12.77
supercheapauto.com.au 8.41
budgetdirect.com.au 6.15
lubemobile.com.au 4.52
toyota.com.au 4.42
mycar.com.au 3.91
checkvin.com.au 3.9
obrien.com.au 2.23
racq.com.au 2.17
mobiletyreshop.com.au 2.16
others 49.36
  • mynrma.com.au - 12.77%
  • supercheapauto.com.au - 8.41%
  • budgetdirect.com.au - 6.15%
  • lubemobile.com.au - 4.52%
  • toyota.com.au - 4.42%
  • mycar.com.au - 3.91%
  • checkvin.com.au - 3.9%
  • obrien.com.au - 2.23%
  • racq.com.au - 2.17%
  • mobiletyreshop.com.au - 2.16%
  • others - 49.36%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘others’ dominate with 49.36% click share, while mynrm.com.au leads individual advertisers at 12.77%. Supercheapauto.com.au follows with 8.41%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mynrma.com.au budgetdirect.com.au lubemobile.com.au mycar.com.au supercheapauto.com.au racv.com.au rac.com.au aami.com.au checkvin.com.au racq.com.au
2026/05/01 11.68% 10.12% 3.71% 5.79% 2.2% 3.31% 1.72% 8.11% 3.52% 5.07%
2026/05/02 18.1% 11.39% 4.13% 1.51% 1.24% 3.98% 2.07% 6.26% 4.09% 2.58%
2026/05/03 10.07% 10.75% 8.01% 2.76% 1.35% 3.23% 6.07% 4.81% 3.38% 3.69%
2026/05/04 11.07% 10.89% 5.33% 5.57% 1.2% 4.98% 1.8% 6.65% 2.09% 2.38%
2026/05/05 9.3% 12.01% 7.16% 6.51% 1.26% 2.35% 1.72% 8.16% 1.57% 1.52%
2026/05/06 10.38% 12.15% 3.42% 5.22% 1.36% 4.19% 1.38% 5.3% 1.15% 5.55%
2026/05/07 9.31% 10.8% 3.35% 4.63% 0.86% 3.21% 2.76% 7.27% 1.26% 2.68%
2026/05/08 11.3% 9.98% 3.77% 4.42% 2.36% 3.26% 2.91% 4.1% 4.51% 4.57%
2026/05/09 15.56% 10.46% 3.48% 7.41% 1.59% 3.53% 3.76% 3.17% 3.09% 2.82%
2026/05/10 10.87% 9% 7.05% 5.7% 0.71% 0.76% 0.88% 5.28% 4.43% 5.51%
2026/05/11 13.91% 11.07% 3.91% 4.63% 1% 5.81% 1.18% 3.26% 3.18% 2.04%
2026/05/12 10.77% 8.99% 6.4% 4.95% 2.52% 5.82% 1.22% 7.4% 4.9% 0.79%
2026/05/13 9.81% 8.71% 5.68% 6.74% 1.58% 6.45% 2.26% 5.55% 2.43% 1.13%
2026/05/14 8.2% 5.84% 6.77% 5.37% 0.28% 3.64% 4.58% 4.28% 3.36% 2.03%
2026/05/15 10% 8.74% 3.89% 3.67% 1.92% 1.9% 2.39% 5.6% 1.62% 1.52%
2026/05/16 8.5% 10.45% 5.03% 4.88% 3.8% 3.13% 2.85% 4.15% 0.7% 2.93%
2026/05/17 8.04% 9.41% 6.96% 5.65% 3.33% 3.68% 3.12% 4.72% 0.62% 3.09%
2026/05/18 11.8% 7.87% 5.69% 4.36% 2.57% 3.68% 1.44% 5% 2.49% 1.89%
2026/05/19 8.69% 8.9% 6.59% 4.53% 3.17% 5.58% 2.47% 7.1% 2.97% 1.24%
2026/05/20 11.89% 9.46% 4.96% 4.18% 2.83% 2.12% 1.89% 5.53% 3.86% 1.69%
2026/05/21 9.09% 8.62% 4.04% 3.02% 3.95% 5.22% 1.13% 5.55% 2.59% 1.91%
2026/05/22 13.7% 11.47% 3.98% 1.91% 3.66% 4.25% 2.95% 6.95% 2.11% 1.59%
2026/05/23 9.14% 9.71% 3.8% 2.63% 3.6% 3.62% 2.85% 5.18% 4% 3.43%
2026/05/24 8.27% 9.88% 6.23% 2.97% 1.29% 3.95% 2.4% 3.9% 3.49% 5.75%
2026/05/25 10.28% 9.59% 5.62% 4.44% 2.44% 4.34% 2.3% 4.74% 2.97% 1.13%
2026/05/26 10.7% 9.61% 8.28% 5.87% 3.29% 3.97% 2.21% 4.4% 1.44% 1.87%
2026/05/27 9.41% 9.45% 6.37% 6.91% 3.25% 3.98% 1.75% 3.85% 2.13% 3.9%
2026/05/28 6.63% 7.36% 3.72% 7.51% 5.05% 4.08% 2.14% 3.58% 2.89% 5.14%
2026/05/29 7.78% 9.29% 5.28% 6.06% 3.72% 6.49% 1.71% 5.34% 1.57% 2.08%
2026/05/30 8.25% 8.37% 6.76% 5.98% 3.93% 2.16% 2.3% 1.57% 2.2% 5.74%
2026/05/31 10.94% 9.63% 7.46% 6.28% 4.61% 3.8% 2.15% 1.74% 1.72% 0.72%
  • mynrma.com.au
  • budgetdirect.com.au
  • lubemobile.com.au
  • mycar.com.au
  • supercheapauto.com.au
  • racv.com.au
  • rac.com.au
  • aami.com.au
  • checkvin.com.au
  • racq.com.au

Copyright © Adthena. All rights reserved.

In May 2026, mynrm.com.au led with fluctuating spend shares, peaking at 18.10% on May 2. Budgetdirect.com.au maintained steady shares, while lubemobile.com.au saw a rise mid-month. Mycar.com.au and supercheapauto.com.au showed varied trends, ending with moderate shares.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 269
2026/05/02 250
2026/05/03 253
2026/05/04 282
2026/05/05 273
2026/05/06 285
2026/05/07 252
2026/05/08 291
2026/05/09 252
2026/05/10 266
2026/05/11 278
2026/05/12 304
2026/05/13 298
2026/05/14 305
2026/05/15 302
2026/05/16 311
2026/05/17 302
2026/05/18 312
2026/05/19 295
2026/05/20 285
2026/05/21 294
2026/05/22 296
2026/05/23 299
2026/05/24 299
2026/05/25 313
2026/05/26 318
2026/05/27 354
2026/05/28 339
2026/05/29 310
2026/05/30 322
2026/05/31 322

Copyright © Adthena. All rights reserved.

May began with 269 advertisers, fluctuating throughout, peaking at 354 on the 27th. The month concluded with a stable 322 advertisers, indicating growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vicroads.vic.gov.au 3.43%
supercheapauto.com.au 2.88%
saltycaptain.com.au 0.83%
repco.com.au 0.83%
onlineautoparts.com.au 0.8%
budgetdirect.com.au -1.03%
mycar.com.au -1.05%
perthcardetailing.com -1.09%
mynrma.com.au -1.42%
lubemobile.com.au -1.76%

Copyright © Adthena. All rights reserved.

In the past month, vicroads.vic.gov.au surged by 3.43% in click share, while lubemobile.com.au dropped by 1.76%. Supercheapauto.com.au also saw a notable increase of 2.88%.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mynrma.com.au supercheapauto.com.au budgetdirect.com.au mycar.com.au lubemobile.com.au checkvin.com.au saltycaptain.com.au aami.com.au racq.com.au revs-check.com.au
2026/05/01 11.76% 8.28% 7.34% 6.44% 2.59% 5.53% 2.03% 3.23% 2.81% 3.99%
2026/05/02 16.15% 4.96% 7.83% 1.51% 2.95% 11.04% 0.2% 2.82% 2.35% 0%
2026/05/03 15.18% 3.47% 7.33% 2.35% 6.45% 9.21% 0.21% 2.64% 3.73% 0%
2026/05/04 9.47% 4.31% 6.55% 5.81% 4.41% 4.99% 1.6% 3.14% 3.06% 0%
2026/05/05 9.53% 3.37% 7.5% 6.92% 6.02% 4.52% 1.83% 4.1% 1.21% 3.55%
2026/05/06 8.22% 4.66% 8.04% 4.98% 3.86% 2.75% 2% 2.82% 2.91% 1.78%
2026/05/07 11.06% 2.4% 8.7% 5.27% 2.87% 4.43% 0.11% 3.76% 3.91% 0%
2026/05/08 9.16% 7.62% 7.11% 4.33% 2.26% 12.05% 1.8% 1.99% 2.84% 6.76%
2026/05/09 12.61% 5.19% 6.24% 7.26% 2.54% 7.16% 0.33% 2.11% 2.78% 4.32%
2026/05/10 9.63% 1.89% 6.37% 5.55% 4.59% 10.81% 1.46% 2.86% 3.28% 3.1%
2026/05/11 8.9% 3.65% 8.63% 4.71% 3.24% 7.93% 2.9% 2.11% 3.42% 3.18%
2026/05/12 8.48% 6.45% 5.56% 4.79% 4.63% 12.55% 1.46% 3.83% 0.73% 5.03%
2026/05/13 7.14% 6.13% 5.14% 5.91% 3.23% 5.39% 3.09% 2.89% 1.34% 2.96%
2026/05/14 7.38% 1.06% 4.28% 5.44% 5.78% 8.73% 0.4% 2.8% 1.26% 3.29%
2026/05/15 6.87% 4.48% 4.35% 2.95% 2.55% 4.48% 2.83% 2.63% 1.44% 2.7%
2026/05/16 5.78% 9.99% 6.13% 4.68% 3.13% 1.98% 0.87% 1.85% 3.31% 3.44%
2026/05/17 6.69% 8.97% 5.21% 4.73% 4.13% 1.53% 1.74% 2.02% 2.65% 2.66%
2026/05/18 7.06% 5.61% 3.28% 3.5% 3.31% 7.04% 3.61% 2.1% 1.02% 7.44%
2026/05/19 6.29% 6.27% 4.71% 4.17% 3.94% 9.24% 1.92% 3.73% 1.07% 3.47%
2026/05/20 6.35% 5.49% 5.2% 3.81% 3.45% 8.69% 2.15% 2.69% 0.9% 3.48%
2026/05/21 6.33% 8.73% 4.35% 2.31% 2.53% 6.39% 2.77% 2.43% 1.16% 0%
2026/05/22 7.59% 9.53% 5.81% 1.47% 2.15% 6.43% 2.45% 3.08% 1.97% 4.9%
2026/05/23 6.6% 7.72% 6.15% 1.69% 1.89% 8.3% 3.38% 1.91% 1.86% 11.34%
2026/05/24 7.16% 2.66% 5.59% 2.33% 3.05% 8.77% 4.79% 1.59% 2.83% 5.02%
2026/05/25 8.62% 5.3% 6.71% 3.61% 3% 6.44% 2.61% 2.01% 0.84% 0%
2026/05/26 8.73% 7.94% 6.64% 4.72% 4.98% 4.27% 2.8% 1.71% 1.6% 5.72%
2026/05/27 7.37% 6.93% 6.68% 5.91% 4.59% 5.46% 2.18% 1.66% 2.2% 0%
2026/05/28 6.19% 11.52% 4% 5.75% 1.92% 7.04% 2.85% 1.36% 2.86% 2.01%
2026/05/29 7.37% 10.28% 5.11% 5.06% 2.7% 4.26% 3.62% 2.02% 1.23% 0.04%
2026/05/30 7.2% 7.63% 4.48% 5.21% 3.84% 6.2% 2.37% 0.58% 2.67% 6.02%
2026/05/31 10.41% 8.35% 5.33% 5% 4.97% 3.85% 3.19% 0.67% 0.64% 0%
  • mynrma.com.au
  • supercheapauto.com.au
  • budgetdirect.com.au
  • mycar.com.au
  • lubemobile.com.au
  • checkvin.com.au
  • saltycaptain.com.au
  • aami.com.au
  • racq.com.au
  • revs-check.com.au

Copyright © Adthena. All rights reserved.

In May 2026, mynrm.com.au led with fluctuating impressions, peaking early and stabilizing mid-month. Supercheapauto.com.au saw a late surge, while revs-check.com.au spiked mid-month. Budgetdirect.com.au maintained steady impressions, finishing strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair - Last month
  1. 1
    Now Just $76.46/Year. Bargain | 24/7 Roadside Assistance https://www.budgetdirect.com.au

    Now just $76.46 for your first year with your 15%‡ online discount. Buy now!

  2. 2
    REVS Check By Rego $15 - Vehicle History Reports $15 https://ppsr.checkvin.com.au › _free_updates

    Instant PPSR Check history search for vehicles registered anywhere in Australia

  3. 3
    Optional 24/7 Roadside Assist https://www.gio.com.au

    4 Levels Of Cover — We Offer A Dedicated 24/7 Claims Service And A Lifetime Guarantee On Authorised Repairs.

  4. 4
    The Mechanic That Comes To You - Same Day Mechanical Repairs https://www.lubemobile.com.au

    We Fix Mechanical, Electrical, Engine And Exhaust Problems On All Popular Makes and Models

  5. 5
    NRMA Business Roadside Offer | 24/7 Roadside Australia wide https://www.mynrma.com.au › business › roadside

    Keep your staff protected on the road with 24/7 roadside assistance. T&Cs apply. 24/7 Assistance.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive services, Budget Direct shines with a compelling offer of $76.46/year for roadside assistance, emphasizing affordability. CheckVIN provides essential vehicle history checks for $15, ensuring informed purchases. GIO and NRMA highlight 24/7 roadside assistance, prioritizing customer security. Lube Mobile stands out with convenient, same-day mechanical repairs, catering to busy lifestyles.

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