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AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – AUS

Google AI Overview visibility for Automotive Auto Care, Services & Repair AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.0131738233
74.9868261767
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 5%
Navigational 7%
Seasonal 0%
Local 6%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
supercheapauto.com.au 15.13
mynrma.com.au 9.73
checkvin.com.au 6.42
budgetdirect.com.au 5.54
toyota.com.au 3.66
lubemobile.com.au 3.19
mycar.com.au 3.09
4wdetail.com 2.06
jimscardetailingmelbourne.com.au 1.89
revs-check.com.au 1.88
others 47.41
  • supercheapauto.com.au - 15.13%
  • mynrma.com.au - 9.73%
  • checkvin.com.au - 6.42%
  • budgetdirect.com.au - 5.54%
  • toyota.com.au - 3.66%
  • lubemobile.com.au - 3.19%
  • mycar.com.au - 3.09%
  • 4wdetail.com - 2.06%
  • jimscardetailingmelbourne.com.au - 1.89%
  • revs-check.com.au - 1.88%
  • others - 47.41%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘supercheapauto.com.au’ leads with 15.13% click share, followed by ‘mynrma.com.au’ at 9.73%. ‘Others’ collectively dominate with 47.41%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date budgetdirect.com.au lubemobile.com.au mycar.com.au racq.com.au mynrma.com.au racv.com.au suncorp.com.au checkvin.com.au rac.com.au supercheapauto.com.au
2026/06/01 8.4% 5.63% 3.79% 1.66% 7.06% 3.13% 3.63% 4.68% 1.08% 4.99%
2026/06/02 9.45% 6.03% 4.07% 2.68% 6.74% 2.92% 2.02% 3.52% 4.28% 2.44%
2026/06/03 8.33% 5.62% 6.29% 3.75% 9.15% 4.02% 2.25% 4.12% 1.82% 3.34%
2026/06/04 8.49% 4.97% 2.4% 2.02% 10.39% 2.07% 1.8% 7.34% 2.4% 2.57%
2026/06/05 6.08% 3% 3.43% 2.84% 6.53% 6.01% 1.95% 7.61% 1.25% 3.68%
2026/06/06 6.77% 5.23% 4.04% 1.08% 5.87% 4.34% 1.79% 7.35% 2.51% 10.95%
2026/06/07 8.39% 3.94% 2.93% 2.51% 9.5% 2.79% 1.28% 7.36% 1.5% 14.13%
2026/06/08 8.24% 4.61% 3.54% 2.9% 11.54% 4.93% 2.83% 6.61% 1.83% 2.65%
2026/06/09 11.72% 2.92% 3.83% 2.47% 18.85% 0.83% 2.55% 8.3% 2.69% 1.86%
2026/06/10 9.39% 3.87% 2.01% 3.82% 15.11% 4.88% 4.67% 4.99% 0.23% 3.49%
2026/06/11 7.75% 6.25% 2.68% 3.1% 11.9% 2.04% 3.55% 8.39% 2.79% 4.37%
2026/06/12 7% 5.73% 2.21% 3.66% 8.47% 2.43% 4.77% 5.15% 2.34% 11.58%
2026/06/13 6.51% 4.9% 2.31% 5.96% 10.92% 1.75% 5.28% 4.49% 1.39% 14.75%
2026/06/14 9.48% 3.46% 2.05% 1.47% 11.94% 6.76% 1.18% 7.75% 1.14% 3.4%
2026/06/15 9.59% 6.33% 3.56% 1.75% 13.26% 6.95% 1.87% 2.1% 0.82% 1.83%
2026/06/16 8.34% 4.8% 3.44% 1.59% 10.09% 5.69% 1.89% 5.8% 3.25% 2.73%
2026/06/17 8.22% 4.61% 3.67% 3.65% 11.46% 1.63% 2.51% 6.24% 0.83% 4.64%
2026/06/18 8.55% 3.4% 2.93% 3.06% 8.27% 2.76% 2.38% 5.56% 2.94% 6.97%
2026/06/19 8.09% 6.19% 4.46% 0.96% 10.4% 5.4% 1.3% 5.58% 0.74% 5.26%
2026/06/20 12.65% 5.39% 5.96% 4.01% 12.84% 3.76% 2.86% 6.75% 4% 1.04%
2026/06/21 8.55% 7.31% 5.31% 3.69% 14.19% 1.1% 3.22% 10.27% 4.82% 2.91%
2026/06/22 12.98% 8.06% 7.65% 3.08% 7.37% 3.03% 5.66% 7.99% 2.89% 0.33%
2026/06/23 11.97% 5.82% 6.7% 1.94% 18.8% 2.93% 3.08% 6.73% 0.3% 0.53%
2026/06/24 14.87% 6.11% 5.23% 2.6% 14.99% 3.83% 1.38% 5.4% 4.63% 0.97%
2026/06/25 10.25% 6.58% 4.26% 6.16% 12.99% 3.11% 4.75% 5.29% 2.03% 1.84%
2026/06/26 8.25% 3.81% 4.88% 2.46% 18.91% 2.85% 1.25% 6.61% 0.78% 1.3%
2026/06/27 7.84% 3.52% 6.84% 1.63% 12.86% 2.28% 0.97% 6.06% 4.3% 1.48%
2026/06/28 11.08% 7.66% 3.71% 4.27% 21.56% 1.28% 2.82% 6.89% 0.45% 1.23%
2026/06/29 11.96% 7.74% 4.01% 1.8% 12.66% 3.11% 1.18% 7.18% 1.18% 1.26%
2026/06/30 11.19% 6.79% 6.62% 6.09% 5.56% 5.03% 4.49% 4.39% 2.69% 0.39%
  • budgetdirect.com.au
  • lubemobile.com.au
  • mycar.com.au
  • racq.com.au
  • mynrma.com.au
  • racv.com.au
  • suncorp.com.au
  • checkvin.com.au
  • rac.com.au
  • supercheapauto.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Budget Direct’s PPC spend fluctuated, peaking at 14.87% on June 24. Lube Mobile saw a steady rise, ending at 6.79%. MyCar’s spend increased, closing at 6.62%. MyNRMA peaked at 21.56% on June 28. Supercheap Auto’s spend dropped significantly, finishing at 0.39%.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 326
2026/06/02 326
2026/06/03 354
2026/06/04 351
2026/06/05 364
2026/06/06 347
2026/06/07 337
2026/06/08 359
2026/06/09 331
2026/06/10 301
2026/06/11 321
2026/06/12 326
2026/06/13 317
2026/06/14 296
2026/06/15 303
2026/06/16 305
2026/06/17 301
2026/06/18 310
2026/06/19 286
2026/06/20 278
2026/06/21 279
2026/06/22 269
2026/06/23 271
2026/06/24 267
2026/06/25 256
2026/06/26 247
2026/06/27 267
2026/06/28 251
2026/06/29 264
2026/06/30 259

Copyright © Adthena. All rights reserved.

June began with 326 advertisers, peaking at 364 on June 5. A steady decline followed, ending at 259 on June 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
budgetdirect.com.au 2.66%
mycar.com.au 1.84%
vicroads.vic.gov.au 1.68%
toyota.com.au 1.66%
mynrma.com.au 1.66%
ppsr.gov.au -0.61%
giraffetools.com -1.07%
jimscardetailingmelbourne.com.au -1.12%
4wdetail.com -1.51%
supercheapauto.com.au -8.98%

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Budgetdirect.com.au surged with a 2.66% click share increase, while supercheapauto.com.au faced an 8.98% decline.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date budgetdirect.com.au mynrma.com.au checkvin.com.au mycar.com.au lubemobile.com.au saltycaptain.com.au supercheapauto.com.au jimscardetailingmelbourne.com.au 4wdetail.com revs-check.com.au
2026/06/01 3.84% 5.05% 9.9% 2.3% 2.67% 3.42% 10.56% 5.07% 4.08% 4.06%
2026/06/02 5.05% 6.44% 6.14% 3.19% 3.86% 2.69% 5.11% 6.18% 2.46% 1.85%
2026/06/03 6.12% 6.62% 8.83% 5.45% 4.17% 2.39% 7.13% 3.52% 0.24% 0%
2026/06/04 4.64% 6.01% 11.27% 1.85% 3.05% 1.19% 5.66% 5.13% 4.71% 3.07%
2026/06/05 3.08% 5.69% 11.7% 2.61% 1.73% 1.78% 6.25% 8.06% 3.04% 2.43%
2026/06/06 2.89% 4.13% 9.78% 2.42% 2.43% 3.38% 21.42% 3.77% 2.72% 6.34%
2026/06/07 3.28% 4.67% 10.72% 1.63% 1.66% 3.63% 27.15% 2.29% 3.59% 0%
2026/06/08 4.99% 6.82% 11.31% 2.55% 2.88% 2.11% 6.82% 1.07% 1.98% 3.02%
2026/06/09 7.33% 8.7% 16.05% 3.45% 1.99% 0.33% 6.43% 3.95% 0.02% 4.32%
2026/06/10 4.53% 8.49% 7.97% 1.46% 2.42% 1.8% 8.3% 1.03% 7.38% 0%
2026/06/11 3.99% 6.23% 13.1% 1.82% 3.78% 2.07% 7.86% 0.13% 3.58% 5.73%
2026/06/12 3.57% 5.62% 6.25% 1.18% 2.75% 3.85% 22.9% 2.07% 3.1% 0%
2026/06/13 2.96% 4.46% 6.67% 1.57% 2.88% 4.27% 30.55% 0.2% 4.19% 0%
2026/06/14 5.92% 7.04% 12.4% 1.28% 1.97% 2.45% 8% 0.14% 2.3% 3.55%
2026/06/15 6.36% 8.97% 3.38% 3.96% 4.6% 0.44% 7.36% 0.5% 0.03% 0%
2026/06/16 4.75% 5.29% 8.15% 2.15% 2.12% 1.11% 4.98% 0.12% 4.52% 5.89%
2026/06/17 4.53% 5.14% 10.13% 2.76% 2.53% 3.52% 10.32% 0.33% 3.34% 2.73%
2026/06/18 4.79% 4.85% 8.46% 2.36% 1.71% 3.56% 13.12% 0.25% 3.46% 6.89%
2026/06/19 4.44% 4.84% 7.48% 2.92% 3.08% 5.01% 10.21% 0.15% 5.77% 3.75%
2026/06/20 7.97% 9.84% 13.35% 6.1% 2.9% 0.35% 4.72% 3.79% 0.04% 4.29%
2026/06/21 5.47% 6.23% 17.82% 4.08% 4.53% 2.76% 9.13% 0.32% 0.03% 0%
2026/06/22 8.83% 7.76% 16.45% 8.45% 6.38% 0.21% 1.52% 4.91% 0.04% 0%
2026/06/23 13.54% 12.55% 13.78% 6.86% 3.71% 0.18% 2.11% 0.28% 0.04% 0%
2026/06/24 9.25% 8.94% 10.35% 4.83% 3.67% 2.86% 5.23% 0.62% 0.05% 6.24%
2026/06/25 7.58% 8.71% 9.51% 3.99% 4.7% 2.02% 7.47% 0.2% 0.04% 0%
2026/06/26 5.92% 8.76% 12.2% 4.58% 2.22% 4.02% 5.89% 0.26% 0.05% 12.2%
2026/06/27 5.01% 6.39% 13.86% 5.99% 1.96% 1.88% 6.18% 0.38% 0.04% 0%
2026/06/28 9.3% 11.02% 13.35% 3.86% 6.95% 0.29% 5.25% 1.16% 0.05% 5.94%
2026/06/29 12.08% 7.15% 13.95% 3.65% 5.43% 3.52% 4.75% 1.6% 0.04% 0%
2026/06/30 13.16% 8.95% 8.27% 6.35% 5.9% 1.97% 1.29% 0.25% 0.05% 0%
  • budgetdirect.com.au
  • mynrma.com.au
  • checkvin.com.au
  • mycar.com.au
  • lubemobile.com.au
  • saltycaptain.com.au
  • supercheapauto.com.au
  • jimscardetailingmelbourne.com.au
  • 4wdetail.com
  • revs-check.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Budget Direct’s impression share surged, peaking at 13.54% on the 23rd. CheckVIN led with a high of 17.82% on the 21st. Supercheap Auto’s share fluctuated, reaching 30.55% on the 13th. The month concluded with CheckVIN dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair - Last month
  1. 1
    24/7 Roadside Assistance - Now Just $76.46/Year. Bargain https://www.budgetdirect.com.au

    Now just $76.46 for your first year with your 15%‡ online discount. Buy now!

  2. 2
    PPSR Check By Rego $15 - REVS Check By Rego $15 https://ppsr.checkvin.com.au › _free_updates

    Instant PPSR Check history search for vehicles registered anywhere in Australia. Instant official...

  3. 3
    Save 10%* Off GIO Insurance - Optional 24/7 Roadside Assist https://www.gio.com.au

    Save 10%* Off GIO Comprehensive Car Insurance When You Buy A New Policy Online. T&Cs Apply

  4. 4
    The Mechanic That Comes To You - Same Day Mechanical Repairs https://www.lubemobile.com.au

    We Fix Mechanical, Electrical, Engine And Exhaust Problems On All Popular Makes and Models

  5. 5
    NRMA Business Roadside Offer - 24/7 Roadside Australia wide https://www.mynrma.com.au › business › roadside

    Keep your staff protected on the road with 24/7 roadside assistance. T&Cs apply. 24/7 Assistance.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive services, Budget Direct entices with a $76.46/year roadside assistance offer, leveraging a 15% online discount. CheckVIN provides instant vehicle history checks for $15, ensuring transparency. GIO offers a 10% discount on comprehensive insurance, while Lube Mobile promises same-day mechanical repairs. NRMA focuses on business clients, offering 24/7 roadside assistance nationwide.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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