AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – AUS

Google AI Overview visibility for Automotive Auto Care, Services & Repair AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.5030463652
74.4969536348
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 5%
Navigational 11%
Seasonal 0%
Local 5%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mynrma.com.au 17.63
checkvin.com.au 9.3
toyota.com.au 7.02
revs-check.com.au 6.1
budgetdirect.com.au 5.29
checkrego.com.au 3.36
obrien.com.au 3.03
supercheapauto.com.au 2.67
hyundai.com 2.6
jimscardetailingmelbourne.com.au 2.48
others 40.52
  • mynrma.com.au - 17.63%
  • checkvin.com.au - 9.3%
  • toyota.com.au - 7.02%
  • revs-check.com.au - 6.1%
  • budgetdirect.com.au - 5.29%
  • checkrego.com.au - 3.36%
  • obrien.com.au - 3.03%
  • supercheapauto.com.au - 2.67%
  • hyundai.com - 2.6%
  • jimscardetailingmelbourne.com.au - 2.48%
  • others - 40.52%

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In the automotive PPC landscape, mynrma.com.au leads with 17.63% click share, while ‘others’ dominate at 40.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date revs-check.com.au mynrma.com.au budgetdirect.com.au mycar.com.au toyota.com.au lubemobile.com.au obrien.com.au racv.com.au racq.com.au checkvin.com.au
2026/08/01 0% 9.27% 8.08% 4.37% 2.02% 3.89% 1.86% 2.97% 5.52% 20.73%
2026/08/02 8.58% 6.91% 6.6% 4.98% 2.94% 3.98% 1.76% 2.24% 6.88% 13.59%
2026/08/03 0% 8.24% 8.4% 4.86% 2.52% 4.13% 3.01% 7.19% 4.4% 6.75%
2026/08/04 13.21% 6.13% 8.47% 6.43% 2.02% 5.4% 3.02% 1.86% 3.24% 6.7%
2026/08/05 2.88% 14.41% 7.91% 3.18% 3.52% 2.75% 3.64% 2.51% 1.01% 13.86%
2026/08/06 0% 12.86% 11.12% 3.42% 2.16% 4.26% 3.05% 1.09% 3.55% 13.97%
2026/08/07 22.53% 11.64% 7.8% 3.4% 2.87% 2.34% 2.67% 3.14% 0.7% 15.41%
2026/08/08 7.98% 7.44% 5.25% 3.97% 4.62% 1.54% 1.71% 4.96% 3.45% 15.06%
2026/08/09 5.11% 15.91% 5.36% 4.57% 2.83% 3.6% 0.71% 2.84% 1.94% 13.34%
2026/08/10 0.08% 16.66% 6.64% 3.45% 2.48% 3.87% 3.27% 4.41% 2.28% 9.18%
2026/08/11 6.32% 7.73% 6.39% 3.82% 2.25% 4.64% 4.61% 2.52% 4.5% 7.61%
2026/08/12 0% 8.21% 4.64% 1.77% 3.79% 6.57% 4.93% 1.34% 3.62% 2.71%
2026/08/13 0% 10.46% 4.82% 4.65% 2.53% 3.21% 7.21% 5.39% 1.97% 8.16%
2026/08/14 0% 9.54% 6.39% 2.64% 5.3% 6.04% 4.59% 2.76% 5.94% 0.01%
2026/08/15 15.39% 14.41% 8.58% 2.73% 4.45% 1.56% 2.25% 5.21% 2.4% 14.2%
2026/08/16 6.93% 14.33% 6.5% 3.28% 4.41% 1.45% 3.38% 2.88% 4.32% 2.17%
2026/08/17 0% 17.91% 6.13% 3.03% 5.21% 0% 5.49% 1.12% 2.95% 11.95%
2026/08/18 0% 15.31% 9.08% 3.49% 4.14% 4.15% 2.5% 7.31% 3.8% 3.72%
2026/08/19 0% 8.68% 2.66% 3.41% 5.8% 6.2% 3.03% 8.84% 2.22% 12.77%
2026/08/20 0% 13.08% 5.32% 1.99% 2.38% 3.04% 3.76% 3.97% 2.73% 11.31%
2026/08/21 0% 14.11% 8.78% 1.6% 2.06% 1.38% 4.45% 3.35% 4.78% 7.24%
2026/08/22 0% 11.02% 1.64% 1.6% 3.87% 3.79% 3.34% 9.92% 3.96% 16.77%
2026/08/23 0% 15.87% 7.8% 4.54% 2.63% 3.27% 2.45% 1.81% 5.92% 9.53%
2026/08/24 6.81% 14.6% 5.48% 2.42% 2.24% 2.58% 3.02% 1.48% 4.99% 12.48%
2026/08/25 0% 13.45% 7.32% 3.56% 2.77% 2.92% 3.52% 5.61% 1.45% 6.76%
2026/08/26 0% 8.93% 4.5% 3.94% 3.27% 3.83% 3.78% 0.21% 7.17% 2.71%
2026/08/27 16.22% 15.76% 5.16% 3.17% 3.39% 3.62% 2.58% 3.14% 3.61% 0.52%
2026/08/28 0% 15.07% 4.44% 2.28% 3.69% 1.91% 3.35% 0.22% 2.54% 0%
2026/08/29 0% 18.53% 7.18% 1.78% 3.14% 2.63% 2.34% 2.76% 0.59% 6.07%
2026/08/30 11.55% 6.48% 4.32% 3.08% 4.4% 4.88% 1.85% 5.32% 0.79% 0%
2026/08/31 12.18% 11.02% 6.94% 3.93% 3.49% 2.9% 2.45% 1.79% 1.07% 0.95%
  • revs-check.com.au
  • mynrma.com.au
  • budgetdirect.com.au
  • mycar.com.au
  • toyota.com.au
  • lubemobile.com.au
  • obrien.com.au
  • racv.com.au
  • racq.com.au
  • checkvin.com.au

Copyright © Adthena. All rights reserved.

In August 2026, revs-check.com.au saw fluctuating PPC spend, peaking at 22.53% on August 7. Meanwhile, mynrma.com.au maintained a steady presence, with a notable peak of 18.53% on August 29. Budgetdirect.com.au experienced a consistent trend, while mycar.com.au and toyota.com.au showed moderate fluctuations. Lubemobile.com.au and obrien.com.au had varied spend, with obrien.com.au peaking at 7.21% on August 13. RACV and RACQ displayed sporadic trends, while checkvin.com.au had significant peaks, notably 20.73% on August 1. The month concluded with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 218
2026/08/02 233
2026/08/03 214
2026/08/04 226
2026/08/05 183
2026/08/06 195
2026/08/07 196
2026/08/08 132
2026/08/09 150
2026/08/10 170
2026/08/11 186
2026/08/12 173
2026/08/13 184
2026/08/14 171
2026/08/15 151
2026/08/16 170
2026/08/17 154
2026/08/18 135
2026/08/19 128
2026/08/20 146
2026/08/21 168
2026/08/22 163
2026/08/23 175
2026/08/24 172
2026/08/25 163
2026/08/26 160
2026/08/27 160
2026/08/28 166
2026/08/29 164
2026/08/30 165
2026/08/31 159

Copyright © Adthena. All rights reserved.

August began with 218 advertisers, peaking at 233 on the 2nd. A decline followed, reaching 128 on the 19th. The month concluded with 159 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mynrma.com.au 4.66%
washonwheels.com.au 1.78%
1800dirtycars.com.au 1.39%
mobiletyreshop.com.au 0.95%
racv.com.au 0.78%
mycar.com.au -0.7%
ppsr.gov.au -0.91%
carify.com.au -1.03%
revs-check.com.au -3.68%
checkvin.com.au -5.63%

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In the past month, mynrma.com.au surged by 4.66%, while checkvin.com.au plummeted by 5.63%. Washonwheels.com.au gained 1.78%, contrasting with revs-check.com.au’s 3.68% drop.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date revs-check.com.au motorregistry.com.au jimscardetailingmelbourne.com.au mynrma.com.au supercheapauto.com.au budgetdirect.com.au mycar.com.au lubemobile.com.au checkvin.com.au checkrego.com.au
2026/08/01 0% 0.76% 6.37% 8.37% 1.47% 5.4% 3.6% 2.64% 28.55% 0%
2026/08/02 20.62% 6.87% 0.21% 6.84% 2.53% 3.66% 3.37% 2.14% 20.64% 0.62%
2026/08/03 0% 13.4% 0.75% 7.77% 2.51% 5.85% 3.12% 2.14% 13.26% 1.01%
2026/08/04 29.45% 6.95% 0.18% 3.47% 0.44% 3.75% 3.82% 2.29% 12.35% 0.53%
2026/08/05 7.22% 7.87% 5.5% 9.11% 1.54% 3.78% 1.92% 1.33% 24.27% 7.22%
2026/08/06 0% 6.43% 0.71% 6.91% 1.78% 5.5% 1.93% 2.07% 25.18% 6.96%
2026/08/07 35.99% 0.09% 0.45% 6.57% 1.86% 3.43% 1.7% 0.84% 23.91% 0%
2026/08/08 20.13% 0% 0.01% 7.34% 2.12% 2.19% 2.01% 0.47% 25.61% 3.62%
2026/08/09 11.71% 0% 9.45% 11.3% 1.28% 2.42% 1.99% 1.15% 24.47% 0%
2026/08/10 0.22% 0.97% 11.94% 8.62% 2% 3.46% 1.93% 1.76% 16.21% 23.91%
2026/08/11 10.16% 1.83% 4.61% 6.91% 3.23% 3.22% 2.49% 2.95% 11.99% 0.91%
2026/08/12 0% 0% 1.33% 11.02% 0.42% 3.9% 1.11% 3.77% 3.58% 0%
2026/08/13 0% 0% 0.38% 12.49% 1.49% 2.75% 2.1% 1.33% 16.23% 16.23%
2026/08/14 0% 0% 0.01% 14.14% 2.55% 3.51% 2.27% 5.31% 0.07% 0%
2026/08/15 24.91% 0% 0.47% 14.06% 2.08% 4.21% 1.37% 1.1% 24.91% 0%
2026/08/16 15.99% 1.44% 0.03% 12.14% 5.59% 3.16% 2.26% 0.89% 2.16% 15.99%
2026/08/17 0% 0% 0.7% 19.43% 1.24% 3.71% 1.54% 0% 24.37% 0%
2026/08/18 0% 0% 0.5% 25.5% 0.57% 7.66% 2.62% 1.78% 5.76% 5.7%
2026/08/19 0% 2.16% 0.53% 13.9% 0.59% 2.06% 1.42% 1.63% 24.07% 24.07%
2026/08/20 0% 0% 0.35% 14.27% 1.18% 3.01% 0.91% 0.91% 18.88% 18.88%
2026/08/21 0% 0% 0.99% 11.97% 1.77% 3.97% 1.07% 1.33% 14.48% 14.48%
2026/08/22 0.04% 2.12% 0.33% 9.5% 1.78% 1.46% 0.76% 1.57% 27.32% 1.08%
2026/08/23 0% 3.84% 0.86% 14.95% 2.74% 3.78% 2.69% 2.17% 19.35% 1.28%
2026/08/24 9.78% 0% 0.8% 8.06% 1.4% 2.57% 0.93% 10.79% 19.4% 4.79%
2026/08/25 0% 1.44% 0.17% 12.23% 2.21% 3.51% 1.76% 1.01% 10.29% 12.83%
2026/08/26 0% 1.69% 0.36% 15.13% 8.22% 3.07% 2.13% 1.47% 3.38% 0%
2026/08/27 29.82% 0.67% 0.34% 12.64% 1.36% 2.64% 1.88% 1.53% 0.67% 0.67%
2026/08/28 0% 1.11% 7.34% 17.53% 2.06% 2.44% 1.23% 0.74% 0% 0%
2026/08/29 0% 1.44% 5.53% 11.46% 1.32% 2.9% 0.91% 1.04% 11.83% 11.83%
2026/08/30 26.83% 1.21% 0.98% 8.25% 1.94% 2.44% 2.16% 1.52% 0% 0%
2026/08/31 18.43% 10.87% 10.15% 8.55% 3.76% 2.36% 1.8% 0.92% 0.83% 0%
  • revs-check.com.au
  • motorregistry.com.au
  • jimscardetailingmelbourne.com.au
  • mynrma.com.au
  • supercheapauto.com.au
  • budgetdirect.com.au
  • mycar.com.au
  • lubemobile.com.au
  • checkvin.com.au
  • checkrego.com.au

Copyright © Adthena. All rights reserved.

In August 2026, revs-check.com.au saw fluctuating impressions, peaking at 35.99% on August 7. Checkvin.com.au maintained strong presence, notably on August 22 with 27.32%. The month concluded with varied shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair - Last month
  1. 1
    — $29 — REVS Check by Rego - Free Unlimited Updates https://www.checkrego.com.au › _instant_report › _by_rego

    Government PPSR check history reports on Australian vehicles, immediately online. Free Rego pre-validation and instant Official Revs check on Australian vehicles. Australian. Official. Since 2012.

  2. 2
    PPSR Check By Rego $19 - Vehicle History Reports $19 https://ppsr.checkvin.com.au › _free_updates

    Instant PPSR Check history search for vehicles registered anywhere in Australia. Instant official history reports on a motor vehicle registered anywhere in Australia. Detailed. Australian. Official.

  3. 3
    JAX Tyres & Auto - Car Service & Repairs - Quality Service at JAX https://www.jaxtyres.com.au

    No Hassle Guarantee. Simple, Quick & Efficient. Book Your Car Service Today! Our Experienced...

  4. 4
    NRMA Roadside Assistance https://www.mynrma.com.au

    Roadside Assistance — Australia’s most trusted roadside assistance from $11.65 per month. Unlimited 24/7 Callouts.

  5. 5
    Find A Centre Near You - Find A Mechanic Near You https://www.racv.com.au

    With Over 50 Locations Around Victoria, Locate Your Nearest RACV Auto Care Centre Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, five advertisers stand out with compelling text ads. Checkrego.com.au and checkvin.com.au offer instant, official PPSR vehicle history reports, emphasizing their Australian roots and affordability at $29 and $19, respectively. Jaxtyres.com.au highlights its hassle-free car service and repairs, promising quality and efficiency. Mynrma.com.au assures trust with its 24/7 roadside assistance from $11.65 monthly. Meanwhile, racv.com.au focuses on accessibility, boasting over 50 auto care locations in Victoria. Each ad uniquely appeals to consumer needs, from cost-effectiveness to convenience and reliability.

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