Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 32.0567625931 |
| 67.9432374069 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 11 |
| 89 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| checkvin.com.au | 10.7 |
| carhistory.com.au | 8.01 |
| vicroads.vic.gov.au | 7.9 |
| mynrma.com.au | 7.85 |
| supercheapauto.com.au | 4.61 |
| budgetdirect.com.au | 3.63 |
| obrien.com.au | 3.47 |
| motorregistry.com.au | 3.21 |
| toyota.com.au | 3.2 |
| mycar.com.au | 2.57 |
| others | 44.85 |
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In the automotive PPC landscape, ‘checkvin.com.au’ leads with 10.7% click share, followed by ‘carhistory.com.au’ at 8.01%. ‘Others’ dominate with 44.85%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | budgetdirect.com.au | racv.com.au | checkvin.com.au | obrien.com.au | carhistory.com.au | racq.com.au | mycar.com.au | mynrma.com.au | lubemobile.com.au | supercheapauto.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 9.51% | 4.32% | 12.37% | 4.04% | 7.44% | 6.86% | 3.92% | 4.12% | 2.65% | 0.93% |
| 2026/10/02 | 6.83% | 4.44% | 5.7% | 4.75% | 4.47% | 4.96% | 4.85% | 4.65% | 5.01% | 1.12% |
| 2026/10/03 | 6.41% | 8.13% | 7.46% | 4.05% | 0.03% | 5.36% | 1.68% | 6.94% | 6.98% | 2.72% |
| 2026/10/04 | 8.77% | 2.2% | 7.31% | 3.12% | 1.5% | 10.4% | 3.69% | 5.66% | 6.55% | 2.33% |
| 2026/10/05 | 7.16% | 4.29% | 3.26% | 4.33% | 0.03% | 5.55% | 2.57% | 4.74% | 6.64% | 4.36% |
| 2026/10/06 | 8.19% | 5.88% | 5.31% | 4.22% | 1.14% | 5.31% | 4.51% | 4.93% | 4.85% | 4.75% |
| 2026/10/07 | 9.86% | 3.64% | 2.24% | 5.17% | 0.35% | 2.08% | 3.94% | 6.02% | 7.56% | 3.51% |
| 2026/10/08 | 9.6% | 5.87% | 0.45% | 4.8% | 0.01% | 3.57% | 3.26% | 9.86% | 4.99% | 5.3% |
| 2026/10/09 | 9.69% | 3.88% | 1.25% | 5.2% | 0.02% | 5.11% | 3.24% | 5.59% | 3.45% | 4.01% |
| 2026/10/10 | 8.15% | 1.57% | 13.48% | 2.75% | 0.29% | 4.4% | 3.62% | 7.22% | 5.24% | 4.23% |
| 2026/10/11 | 4.05% | 1.45% | 19.77% | 3.14% | 0.02% | 1.56% | 4.4% | 4.5% | 4.69% | 4.2% |
| 2026/10/12 | 4.77% | 1.37% | 21.51% | 3.84% | 4.78% | 4.08% | 2.81% | 3.66% | 2.44% | 2.26% |
| 2026/10/13 | 8.68% | 3.29% | 13.52% | 4.08% | 1.99% | 2.09% | 6.21% | 7.81% | 5.2% | 2.21% |
| 2026/10/14 | 9.62% | 6.97% | 15.7% | 3.01% | 0.35% | 2.19% | 7.26% | 5.6% | 3.05% | 2.18% |
| 2026/10/15 | 10.79% | 6.15% | 15.2% | 3.62% | 7.63% | 1.3% | 3.14% | 6.55% | 3.22% | 2.07% |
| 2026/10/16 | 8.55% | 3.86% | 21.49% | 4.62% | 4.72% | 1.35% | 3.75% | 4.52% | 2.78% | 1.15% |
| 2026/10/17 | 6.32% | 9.14% | 4.57% | 4.66% | 2.53% | 3.73% | 8.71% | 6.19% | 2.52% | 2.29% |
| 2026/10/18 | 9.38% | 8.77% | 13% | 3.15% | 5.98% | 5.15% | 5.13% | 5.96% | 1.57% | 1.9% |
| 2026/10/19 | 9.47% | 4.75% | 11.78% | 4.93% | 4.41% | 2.66% | 4.75% | 8.18% | 2.57% | 1.42% |
| 2026/10/20 | 10.09% | 4.73% | 10.68% | 4.68% | 3.9% | 2.05% | 4.5% | 8.64% | 3.33% | 0.59% |
| 2026/10/21 | 12.26% | 7.92% | 11.51% | 5.02% | 3.51% | 1.82% | 7.51% | 5.56% | 1.65% | 0.68% |
| 2026/10/22 | 10.44% | 3.01% | 6.25% | 7.14% | 6.12% | 2.83% | 4.06% | 4.78% | 4.41% | 0.64% |
| 2026/10/23 | 7.64% | 4.41% | 5.69% | 7.58% | 0.45% | 5.95% | 1.51% | 5.55% | 3.41% | 0.64% |
| 2026/10/24 | 6.67% | 4.75% | 7.76% | 2.99% | 2.84% | 4% | 2.66% | 3.39% | 5.37% | 1.78% |
| 2026/10/25 | 8.59% | 4.26% | 6.3% | 1.49% | 5.05% | 1.38% | 1.58% | 4.44% | 5.28% | 1.57% |
| 2026/10/26 | 8.64% | 7.88% | 10.9% | 4.9% | 8.56% | 2.15% | 3.27% | 2.55% | 4% | 1.5% |
| 2026/10/27 | 6.52% | 4.11% | 10.04% | 3.95% | 6.59% | 2.92% | 2.47% | 2.47% | 3.29% | 1.68% |
| 2026/10/28 | 9.21% | 5.19% | 8.4% | 6.41% | 6.28% | 2.34% | 3.1% | 2.32% | 6.09% | 2.21% |
| 2026/10/29 | 6.71% | 4.37% | 4.92% | 3.51% | 3.18% | 2.15% | 3.8% | 4.74% | 5% | 1.06% |
| 2026/10/30 | 7.31% | 8.05% | 9.24% | 3.74% | 6.25% | 2.62% | 2.37% | 1.43% | 3.32% | 0.79% |
| 2026/10/31 | 9.95% | 7.02% | 5.55% | 5.46% | 4.48% | 3.09% | 2.76% | 2.7% | 2.27% | 1.63% |
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In October 2026, Budget Direct led with fluctuating spend, peaking at 12.26%. CheckVIN surged mid-month, reaching 21.51%. RACV and O’Brien showed steady patterns, while Supercheap Auto remained low. The month ended with Budget Direct at 9.95%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 227 |
| 2026/10/02 | 208 |
| 2026/10/03 | 196 |
| 2026/10/04 | 225 |
| 2026/10/05 | 223 |
| 2026/10/06 | 256 |
| 2026/10/07 | 254 |
| 2026/10/08 | 245 |
| 2026/10/09 | 241 |
| 2026/10/10 | 247 |
| 2026/10/11 | 253 |
| 2026/10/12 | 257 |
| 2026/10/13 | 266 |
| 2026/10/14 | 248 |
| 2026/10/15 | 259 |
| 2026/10/16 | 250 |
| 2026/10/17 | 246 |
| 2026/10/18 | 235 |
| 2026/10/19 | 251 |
| 2026/10/20 | 243 |
| 2026/10/21 | 215 |
| 2026/10/22 | 235 |
| 2026/10/23 | 222 |
| 2026/10/24 | 276 |
| 2026/10/25 | 295 |
| 2026/10/26 | 317 |
| 2026/10/27 | 306 |
| 2026/10/28 | 317 |
| 2026/10/29 | 307 |
| 2026/10/30 | 327 |
| 2026/10/31 | 294 |
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October began with 227 advertisers, dipped mid-month, then surged to 327 by month’s end, showcasing dynamic competition.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, vicroads.vic.gov.au surged by 11.18%, while carhistory.com.au rose 5.8%. Conversely, mynrma.com.au dropped 4.87%, and supercheapauto.com.au fell 4.33%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | checkvin.com.au | vicroads.vic.gov.au | carhistory.com.au | budgetdirect.com.au | mynrma.com.au | supercheapauto.com.au | motorregistry.com.au | mycar.com.au | lubemobile.com.au | revs-check.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 28.51% | 0% | 13.25% | 3.39% | 3.01% | 2.71% | 0.01% | 2.34% | 1.44% | 0.08% |
| 2026/10/02 | 6.09% | 0% | 9.3% | 3.01% | 3.26% | 3.34% | 10.24% | 2.61% | 1.87% | 9.13% |
| 2026/10/03 | 9.94% | 0% | 0.04% | 3.6% | 6.72% | 7.1% | 0.92% | 1.21% | 2.99% | 0% |
| 2026/10/04 | 10.52% | 3.5% | 4.16% | 4.13% | 5.21% | 4.76% | 0.65% | 2.42% | 5.36% | 0% |
| 2026/10/05 | 6.55% | 0% | 0.05% | 3.02% | 7.38% | 7.98% | 1.55% | 1.63% | 6.55% | 0% |
| 2026/10/06 | 9.55% | 0% | 3.2% | 4.39% | 5.84% | 9.78% | 3.75% | 3.18% | 1.89% | 0% |
| 2026/10/07 | 4.07% | 2.95% | 0.59% | 4.41% | 6.95% | 8.23% | 1.07% | 2.69% | 7.75% | 0.05% |
| 2026/10/08 | 0.68% | 0% | 0.02% | 5.17% | 10.92% | 11.42% | 0.69% | 2.67% | 2.1% | 0% |
| 2026/10/09 | 1.83% | 0.62% | 0.03% | 5.72% | 7.66% | 8.04% | 0.01% | 2.16% | 1.33% | 0% |
| 2026/10/10 | 12.53% | 0% | 0.31% | 3.27% | 6.68% | 7.28% | 0.01% | 1.78% | 6.92% | 0% |
| 2026/10/11 | 21.73% | 8.02% | 0.02% | 2.19% | 7.36% | 8.63% | 0.77% | 2.46% | 1.8% | 0% |
| 2026/10/12 | 27.42% | 0% | 4.86% | 2.18% | 5.98% | 5.41% | 2.03% | 1.65% | 0.92% | 0% |
| 2026/10/13 | 20.54% | 0% | 2.09% | 3.92% | 7.63% | 5.61% | 0.51% | 3.84% | 2.38% | 0.01% |
| 2026/10/14 | 19.44% | 0.48% | 0.48% | 3.96% | 5.05% | 5.82% | 0% | 8.17% | 3.01% | 0% |
| 2026/10/15 | 20.2% | 0% | 9.48% | 4.87% | 4.81% | 4.64% | 0.01% | 1.89% | 1.4% | 0.01% |
| 2026/10/16 | 28.13% | 3.28% | 6.27% | 4.01% | 5.1% | 3.67% | 0.42% | 2.25% | 1.15% | 0.01% |
| 2026/10/17 | 4.72% | 1.01% | 2.95% | 2.81% | 5.37% | 5.16% | 7.34% | 8.63% | 0.82% | 5.64% |
| 2026/10/18 | 16.25% | 0.62% | 8.29% | 4.14% | 7.69% | 4.74% | 6.66% | 3.01% | 0.9% | 0% |
| 2026/10/19 | 16.77% | 0.35% | 5.69% | 3.77% | 6.74% | 3.38% | 11.47% | 2.76% | 1.11% | 5.83% |
| 2026/10/20 | 13.63% | 0.55% | 6.14% | 4.68% | 6.15% | 2.01% | 1.46% | 2.85% | 3.15% | 0% |
| 2026/10/21 | 18.03% | 0.59% | 5.47% | 5.5% | 4.6% | 2.04% | 4.9% | 9.16% | 0.77% | 0% |
| 2026/10/22 | 6.65% | 8.15% | 8.09% | 4.21% | 4.16% | 1.13% | 3.51% | 2.25% | 1.93% | 0% |
| 2026/10/23 | 7.86% | 13.76% | 0.71% | 3.98% | 6.35% | 1.65% | 0.02% | 1.08% | 2% | 0% |
| 2026/10/24 | 10.9% | 17.42% | 4.53% | 2.2% | 2.81% | 2.53% | 4.52% | 1.12% | 2.19% | 9.92% |
| 2026/10/25 | 8.31% | 6.28% | 5.75% | 3.28% | 2.73% | 2.46% | 11.59% | 1.04% | 2.49% | 6.28% |
| 2026/10/26 | 10.84% | 9.88% | 11.17% | 3.16% | 2.12% | 2.45% | 5.92% | 2.05% | 1.91% | 6.86% |
| 2026/10/27 | 11.9% | 8.01% | 7.22% | 2.58% | 2.27% | 2.13% | 5.29% | 1.16% | 1.35% | 9.12% |
| 2026/10/28 | 9.05% | 0.03% | 7.84% | 3.81% | 2.36% | 3.83% | 6.28% | 1.93% | 2.68% | 0.04% |
| 2026/10/29 | 6.48% | 6.78% | 4.64% | 2.78% | 4.4% | 2.17% | 3.98% | 2.33% | 2.58% | 9.28% |
| 2026/10/30 | 10.71% | 7.77% | 8.59% | 2.98% | 1.76% | 1.47% | 9.64% | 1.11% | 1.56% | 11.24% |
| 2026/10/31 | 6.82% | 6.38% | 5.9% | 4.66% | 4.02% | 3.86% | 2.52% | 1.9% | 1.64% | 0% |
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In October 2026, “checkvin.com.au” dominated with fluctuating impressions, peaking mid-month. “revs-check.com.au” saw sporadic spikes, while “vicroads.vic.gov.au” surged late. “carhistory.com.au” and “budgetdirect.com.au” maintained steady shares. The month concluded with “checkvin.com.au” leading.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Australia’s most comprehensive car history check. Mobile-friendly
Instant Vehicle History Report — Enter Rego or VIN — get a complete PPSR check in seconds. Stolen Status. Write-off Check. Sales record. PPSR Certificate. Valuation. Full History of Your Car. Avoid costly problems. Services: Odometer Check, Recall Check, Write-off Check, Sales record, Vehicle Valuation, Stolen Status.
Instant official history reports on a motor vehicle registered anywhere in Australia
Stolen Status. Write-off Check. Sales record. PPSR Certificate. Valuation.
Check a Used Car’s VIN — Check if a car is stolen using rego, VIN, or number plate details. Check if a car is stolen before you buy with VicRoads Vehicle History Report. Instant Report. Trusted Data. Secure Purchase. Avoid Risks. Services: Registration History, Previous Plate Records, Written-Off...
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In the competitive landscape of vehicle history checks, five advertisers stand out with compelling messaging. Carhistory.com.au emphasizes comprehensive checks, while check-ppsr.com.au offers instant, detailed reports. Checkvin.com.au highlights affordability, revs-check.com.au focuses on essential checks, and vicroads.vic.gov.au assures trusted, secure data.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Automotive Auto Care, Services & Repair October 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Automotive Auto Care, Services & Repair October 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Automotive Auto Care, Services & Repair October 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The AUS Automotive Auto Care, Services & Repair October 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Automotive Auto Care, Services & Repair October 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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