AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – AUS

Google AI Overview visibility for Automotive Auto Care, Services & Repair AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.0567625931
67.9432374069
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 4%
Navigational 12%
Seasonal 0%
Local 7%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
checkvin.com.au 10.7
carhistory.com.au 8.01
vicroads.vic.gov.au 7.9
mynrma.com.au 7.85
supercheapauto.com.au 4.61
budgetdirect.com.au 3.63
obrien.com.au 3.47
motorregistry.com.au 3.21
toyota.com.au 3.2
mycar.com.au 2.57
others 44.85
  • checkvin.com.au - 10.7%
  • carhistory.com.au - 8.01%
  • vicroads.vic.gov.au - 7.9%
  • mynrma.com.au - 7.85%
  • supercheapauto.com.au - 4.61%
  • budgetdirect.com.au - 3.63%
  • obrien.com.au - 3.47%
  • motorregistry.com.au - 3.21%
  • toyota.com.au - 3.2%
  • mycar.com.au - 2.57%
  • others - 44.85%

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In the automotive PPC landscape, ‘checkvin.com.au’ leads with 10.7% click share, followed by ‘carhistory.com.au’ at 8.01%. ‘Others’ dominate with 44.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date budgetdirect.com.au racv.com.au checkvin.com.au obrien.com.au carhistory.com.au racq.com.au mycar.com.au mynrma.com.au lubemobile.com.au supercheapauto.com.au
2026/10/01 9.51% 4.32% 12.37% 4.04% 7.44% 6.86% 3.92% 4.12% 2.65% 0.93%
2026/10/02 6.83% 4.44% 5.7% 4.75% 4.47% 4.96% 4.85% 4.65% 5.01% 1.12%
2026/10/03 6.41% 8.13% 7.46% 4.05% 0.03% 5.36% 1.68% 6.94% 6.98% 2.72%
2026/10/04 8.77% 2.2% 7.31% 3.12% 1.5% 10.4% 3.69% 5.66% 6.55% 2.33%
2026/10/05 7.16% 4.29% 3.26% 4.33% 0.03% 5.55% 2.57% 4.74% 6.64% 4.36%
2026/10/06 8.19% 5.88% 5.31% 4.22% 1.14% 5.31% 4.51% 4.93% 4.85% 4.75%
2026/10/07 9.86% 3.64% 2.24% 5.17% 0.35% 2.08% 3.94% 6.02% 7.56% 3.51%
2026/10/08 9.6% 5.87% 0.45% 4.8% 0.01% 3.57% 3.26% 9.86% 4.99% 5.3%
2026/10/09 9.69% 3.88% 1.25% 5.2% 0.02% 5.11% 3.24% 5.59% 3.45% 4.01%
2026/10/10 8.15% 1.57% 13.48% 2.75% 0.29% 4.4% 3.62% 7.22% 5.24% 4.23%
2026/10/11 4.05% 1.45% 19.77% 3.14% 0.02% 1.56% 4.4% 4.5% 4.69% 4.2%
2026/10/12 4.77% 1.37% 21.51% 3.84% 4.78% 4.08% 2.81% 3.66% 2.44% 2.26%
2026/10/13 8.68% 3.29% 13.52% 4.08% 1.99% 2.09% 6.21% 7.81% 5.2% 2.21%
2026/10/14 9.62% 6.97% 15.7% 3.01% 0.35% 2.19% 7.26% 5.6% 3.05% 2.18%
2026/10/15 10.79% 6.15% 15.2% 3.62% 7.63% 1.3% 3.14% 6.55% 3.22% 2.07%
2026/10/16 8.55% 3.86% 21.49% 4.62% 4.72% 1.35% 3.75% 4.52% 2.78% 1.15%
2026/10/17 6.32% 9.14% 4.57% 4.66% 2.53% 3.73% 8.71% 6.19% 2.52% 2.29%
2026/10/18 9.38% 8.77% 13% 3.15% 5.98% 5.15% 5.13% 5.96% 1.57% 1.9%
2026/10/19 9.47% 4.75% 11.78% 4.93% 4.41% 2.66% 4.75% 8.18% 2.57% 1.42%
2026/10/20 10.09% 4.73% 10.68% 4.68% 3.9% 2.05% 4.5% 8.64% 3.33% 0.59%
2026/10/21 12.26% 7.92% 11.51% 5.02% 3.51% 1.82% 7.51% 5.56% 1.65% 0.68%
2026/10/22 10.44% 3.01% 6.25% 7.14% 6.12% 2.83% 4.06% 4.78% 4.41% 0.64%
2026/10/23 7.64% 4.41% 5.69% 7.58% 0.45% 5.95% 1.51% 5.55% 3.41% 0.64%
2026/10/24 6.67% 4.75% 7.76% 2.99% 2.84% 4% 2.66% 3.39% 5.37% 1.78%
2026/10/25 8.59% 4.26% 6.3% 1.49% 5.05% 1.38% 1.58% 4.44% 5.28% 1.57%
2026/10/26 8.64% 7.88% 10.9% 4.9% 8.56% 2.15% 3.27% 2.55% 4% 1.5%
2026/10/27 6.52% 4.11% 10.04% 3.95% 6.59% 2.92% 2.47% 2.47% 3.29% 1.68%
2026/10/28 9.21% 5.19% 8.4% 6.41% 6.28% 2.34% 3.1% 2.32% 6.09% 2.21%
2026/10/29 6.71% 4.37% 4.92% 3.51% 3.18% 2.15% 3.8% 4.74% 5% 1.06%
2026/10/30 7.31% 8.05% 9.24% 3.74% 6.25% 2.62% 2.37% 1.43% 3.32% 0.79%
2026/10/31 9.95% 7.02% 5.55% 5.46% 4.48% 3.09% 2.76% 2.7% 2.27% 1.63%
  • budgetdirect.com.au
  • racv.com.au
  • checkvin.com.au
  • obrien.com.au
  • carhistory.com.au
  • racq.com.au
  • mycar.com.au
  • mynrma.com.au
  • lubemobile.com.au
  • supercheapauto.com.au

Copyright © Adthena. All rights reserved.

In October 2026, Budget Direct led with fluctuating spend, peaking at 12.26%. CheckVIN surged mid-month, reaching 21.51%. RACV and O’Brien showed steady patterns, while Supercheap Auto remained low. The month ended with Budget Direct at 9.95%.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 227
2026/10/02 208
2026/10/03 196
2026/10/04 225
2026/10/05 223
2026/10/06 256
2026/10/07 254
2026/10/08 245
2026/10/09 241
2026/10/10 247
2026/10/11 253
2026/10/12 257
2026/10/13 266
2026/10/14 248
2026/10/15 259
2026/10/16 250
2026/10/17 246
2026/10/18 235
2026/10/19 251
2026/10/20 243
2026/10/21 215
2026/10/22 235
2026/10/23 222
2026/10/24 276
2026/10/25 295
2026/10/26 317
2026/10/27 306
2026/10/28 317
2026/10/29 307
2026/10/30 327
2026/10/31 294

Copyright © Adthena. All rights reserved.

October began with 227 advertisers, dipped mid-month, then surged to 327 by month’s end, showcasing dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vicroads.vic.gov.au 11.18%
carhistory.com.au 5.8%
motorregistry.com.au 4.57%
revs-check.com.au 2.9%
giraffetools.com 0.88%
toyota.com.au -1.3%
repco.com.au -1.37%
checkvin.com.au -3.95%
supercheapauto.com.au -4.33%
mynrma.com.au -4.87%

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In the past month, vicroads.vic.gov.au surged by 11.18%, while carhistory.com.au rose 5.8%. Conversely, mynrma.com.au dropped 4.87%, and supercheapauto.com.au fell 4.33%.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date checkvin.com.au vicroads.vic.gov.au carhistory.com.au budgetdirect.com.au mynrma.com.au supercheapauto.com.au motorregistry.com.au mycar.com.au lubemobile.com.au revs-check.com.au
2026/10/01 28.51% 0% 13.25% 3.39% 3.01% 2.71% 0.01% 2.34% 1.44% 0.08%
2026/10/02 6.09% 0% 9.3% 3.01% 3.26% 3.34% 10.24% 2.61% 1.87% 9.13%
2026/10/03 9.94% 0% 0.04% 3.6% 6.72% 7.1% 0.92% 1.21% 2.99% 0%
2026/10/04 10.52% 3.5% 4.16% 4.13% 5.21% 4.76% 0.65% 2.42% 5.36% 0%
2026/10/05 6.55% 0% 0.05% 3.02% 7.38% 7.98% 1.55% 1.63% 6.55% 0%
2026/10/06 9.55% 0% 3.2% 4.39% 5.84% 9.78% 3.75% 3.18% 1.89% 0%
2026/10/07 4.07% 2.95% 0.59% 4.41% 6.95% 8.23% 1.07% 2.69% 7.75% 0.05%
2026/10/08 0.68% 0% 0.02% 5.17% 10.92% 11.42% 0.69% 2.67% 2.1% 0%
2026/10/09 1.83% 0.62% 0.03% 5.72% 7.66% 8.04% 0.01% 2.16% 1.33% 0%
2026/10/10 12.53% 0% 0.31% 3.27% 6.68% 7.28% 0.01% 1.78% 6.92% 0%
2026/10/11 21.73% 8.02% 0.02% 2.19% 7.36% 8.63% 0.77% 2.46% 1.8% 0%
2026/10/12 27.42% 0% 4.86% 2.18% 5.98% 5.41% 2.03% 1.65% 0.92% 0%
2026/10/13 20.54% 0% 2.09% 3.92% 7.63% 5.61% 0.51% 3.84% 2.38% 0.01%
2026/10/14 19.44% 0.48% 0.48% 3.96% 5.05% 5.82% 0% 8.17% 3.01% 0%
2026/10/15 20.2% 0% 9.48% 4.87% 4.81% 4.64% 0.01% 1.89% 1.4% 0.01%
2026/10/16 28.13% 3.28% 6.27% 4.01% 5.1% 3.67% 0.42% 2.25% 1.15% 0.01%
2026/10/17 4.72% 1.01% 2.95% 2.81% 5.37% 5.16% 7.34% 8.63% 0.82% 5.64%
2026/10/18 16.25% 0.62% 8.29% 4.14% 7.69% 4.74% 6.66% 3.01% 0.9% 0%
2026/10/19 16.77% 0.35% 5.69% 3.77% 6.74% 3.38% 11.47% 2.76% 1.11% 5.83%
2026/10/20 13.63% 0.55% 6.14% 4.68% 6.15% 2.01% 1.46% 2.85% 3.15% 0%
2026/10/21 18.03% 0.59% 5.47% 5.5% 4.6% 2.04% 4.9% 9.16% 0.77% 0%
2026/10/22 6.65% 8.15% 8.09% 4.21% 4.16% 1.13% 3.51% 2.25% 1.93% 0%
2026/10/23 7.86% 13.76% 0.71% 3.98% 6.35% 1.65% 0.02% 1.08% 2% 0%
2026/10/24 10.9% 17.42% 4.53% 2.2% 2.81% 2.53% 4.52% 1.12% 2.19% 9.92%
2026/10/25 8.31% 6.28% 5.75% 3.28% 2.73% 2.46% 11.59% 1.04% 2.49% 6.28%
2026/10/26 10.84% 9.88% 11.17% 3.16% 2.12% 2.45% 5.92% 2.05% 1.91% 6.86%
2026/10/27 11.9% 8.01% 7.22% 2.58% 2.27% 2.13% 5.29% 1.16% 1.35% 9.12%
2026/10/28 9.05% 0.03% 7.84% 3.81% 2.36% 3.83% 6.28% 1.93% 2.68% 0.04%
2026/10/29 6.48% 6.78% 4.64% 2.78% 4.4% 2.17% 3.98% 2.33% 2.58% 9.28%
2026/10/30 10.71% 7.77% 8.59% 2.98% 1.76% 1.47% 9.64% 1.11% 1.56% 11.24%
2026/10/31 6.82% 6.38% 5.9% 4.66% 4.02% 3.86% 2.52% 1.9% 1.64% 0%
  • checkvin.com.au
  • vicroads.vic.gov.au
  • carhistory.com.au
  • budgetdirect.com.au
  • mynrma.com.au
  • supercheapauto.com.au
  • motorregistry.com.au
  • mycar.com.au
  • lubemobile.com.au
  • revs-check.com.au

Copyright © Adthena. All rights reserved.

In October 2026, “checkvin.com.au” dominated with fluctuating impressions, peaking mid-month. “revs-check.com.au” saw sporadic spikes, while “vicroads.vic.gov.au” surged late. “carhistory.com.au” and “budgetdirect.com.au” maintained steady shares. The month concluded with “checkvin.com.au” leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair - Last month
  1. 1
    Car History Vehicle Check http://www.carhistory.com.au/

    Australia’s most comprehensive car history check. Mobile-friendly

  2. 2
    Enter Rego or VIN https://www.check-ppsr.com.au › vip › services

    Instant Vehicle History Report — Enter Rego or VIN — get a complete PPSR check in seconds. Stolen Status. Write-off Check. Sales record. PPSR Certificate. Valuation. Full History of Your Car. Avoid costly problems. Services: Odometer Check, Recall Check, Write-off Check, Sales record, Vehicle Valuation, Stolen Status.

  3. 3
    Vehicle History Report by Rego | $19.90 | More Than VIN Check https://www.checkvin.com.au

    Instant official history reports on a motor vehicle registered anywhere in Australia

  4. 4
    REVs Check Report - Enter Rego or VIN https://www.revs-check.com.au › official › revs

    Stolen Status. Write-off Check. Sales record. PPSR Certificate. Valuation.

  5. 5
    Check VicRoads VIN Now https://www.vicroads.vic.gov.au

    Check a Used Car’s VIN — Check if a car is stolen using rego, VIN, or number plate details. Check if a car is stolen before you buy with VicRoads Vehicle History Report. Instant Report. Trusted Data. Secure Purchase. Avoid Risks. Services: Registration History, Previous Plate Records, Written-Off...

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In the competitive landscape of vehicle history checks, five advertisers stand out with compelling messaging. Carhistory.com.au emphasizes comprehensive checks, while check-ppsr.com.au offers instant, detailed reports. Checkvin.com.au highlights affordability, revs-check.com.au focuses on essential checks, and vicroads.vic.gov.au assures trusted, secure data.

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