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AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – AUS

Google AI Overview visibility for Automotive Auto Care, Services & Repair AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.7989455618
83.2010544382
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 7
93
7%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 39%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mynrma.com.au 17.97
budgetdirect.com.au 7.17
toyota.com.au 5.2
lubemobile.com.au 4.68
supercheapauto.com.au 4.2
mycar.com.au 4.2
checkvin.com.au 3.89
racq.com.au 3.29
mobiletyreshop.com.au 2.59
obrien.com.au 2.36
others 44.45
  • mynrma.com.au - 17.97%
  • budgetdirect.com.au - 7.17%
  • toyota.com.au - 5.2%
  • lubemobile.com.au - 4.68%
  • supercheapauto.com.au - 4.2%
  • mycar.com.au - 4.2%
  • checkvin.com.au - 3.89%
  • racq.com.au - 3.29%
  • mobiletyreshop.com.au - 2.59%
  • obrien.com.au - 2.36%
  • others - 44.45%

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In the automotive PPC landscape, mynrm.com.au leads with 17.97% click share, followed by budgetdirect.com.au at 7.17%. Others dominate with 44.45%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date mynrma.com.au budgetdirect.com.au aami.com.au lubemobile.com.au mycar.com.au checkvin.com.au racq.com.au gio.com.au obrien.com.au racv.com.au
2026/04/01 7.33% 15.79% 2.67% 3.77% 2.95% 2.37% 3.4% 5.94% 1.9% 2.29%
2026/04/02 14.1% 9.6% 1.52% 1.8% 4.67% 3.23% 3.9% 9.19% 2.72% 0.39%
2026/04/03 8.43% 11.22% 3.08% 2.3% 4.58% 1.29% 4.34% 7.73% 2.44% 0.4%
2026/04/04 5.62% 9.02% 1.57% 2.34% 4.79% 1.76% 5.68% 5.03% 1.66% 2.36%
2026/04/05 7.44% 10.94% 1.7% 4.13% 4.35% 4.09% 4.95% 6.31% 1.45% 1.56%
2026/04/06 16.47% 7.72% 1.98% 4.25% 3.5% 1.19% 2.83% 9.34% 2.37% 0.87%
2026/04/07 12.85% 9.97% 2.78% 2.6% 7.33% 2.68% 2.48% 5.5% 2.39% 1.72%
2026/04/08 7.03% 11.44% 5.15% 4.99% 4.57% 1.13% 3.3% 2.67% 3.42% 2.02%
2026/04/09 10.12% 10.75% 3.41% 3.97% 3.39% 0.43% 5.64% 3.93% 2.92% 2.66%
2026/04/10 7.85% 11.73% 2.95% 3.67% 7.39% 0.54% 6.46% 1.86% 1.8% 2.81%
2026/04/11 11.18% 8.58% 3.32% 2.38% 7.92% 2.38% 3.19% 3.9% 1.34% 4.25%
2026/04/12 8.75% 9.28% 3.02% 3.67% 6.37% 3.29% 4.01% 2.92% 0.91% 3.4%
2026/04/13 9.03% 9.81% 5.09% 2.63% 7.6% 0.57% 3.69% 5.63% 3.27% 1.54%
2026/04/14 7.53% 11.21% 3.62% 4.77% 4.64% 0.4% 2.53% 2.69% 3.02% 2.64%
2026/04/15 6.64% 8.42% 4.29% 4.73% 4.94% 0.95% 4.53% 0.73% 3.97% 4.21%
2026/04/16 10.01% 11.98% 4.01% 5% 3.6% 1.06% 2.44% 3.02% 2.47% 1.14%
2026/04/17 6.24% 10.43% 6.09% 6.57% 2.51% 6.37% 5.26% 2.62% 2.45% 0.86%
2026/04/18 6.95% 10.31% 3.68% 7.63% 6.8% 2.56% 6.39% 2.12% 1.11% 3.38%
2026/04/19 9.4% 11.18% 5.59% 7.27% 8.02% 3.88% 2.7% 4.8% 1.13% 0.88%
2026/04/20 7.32% 10.21% 2.34% 6.79% 9.83% 3.19% 2.39% 4.23% 2.62% 1.86%
2026/04/21 7.73% 8.93% 5.13% 4.75% 6.21% 7.89% 3.15% 3.98% 2.69% 1.41%
2026/04/22 7.65% 8.53% 2.93% 4.12% 4.04% 7.66% 4.54% 3.54% 2.09% 1.08%
2026/04/23 7.58% 8.81% 5.12% 3.87% 6.55% 8.57% 4.35% 3.31% 2.3% 2.26%
2026/04/24 7.53% 8.78% 3.89% 3.44% 2.69% 1.48% 6.41% 0.47% 1.8% 1.34%
2026/04/25 10.09% 8.4% 8.56% 5.41% 2.78% 8.3% 3.6% 3.15% 1.56% 1.51%
2026/04/26 9.53% 6.9% 5.92% 5.96% 3.88% 4.23% 2.91% 1.62% 1.21% 4.71%
2026/04/27 7.11% 7.89% 8.92% 3.48% 4.18% 6.35% 5.62% 0.33% 1.41% 1.79%
2026/04/28 9.49% 7.89% 7.13% 5.66% 4.01% 5.13% 2.58% 3.5% 1.27% 3.68%
2026/04/29 9.59% 7.57% 7.41% 5.47% 6.78% 5.3% 3.75% 1.73% 1.32% 2.12%
2026/04/30 15.23% 10.23% 8.02% 7.34% 5.45% 3.95% 2.04% 2.03% 1.23% 1.12%
  • mynrma.com.au
  • budgetdirect.com.au
  • aami.com.au
  • lubemobile.com.au
  • mycar.com.au
  • checkvin.com.au
  • racq.com.au
  • gio.com.au
  • obrien.com.au
  • racv.com.au

Copyright © Adthena. All rights reserved.

In April 2026, mynrm.com.au saw fluctuating PPC spend, peaking at 16.47% on April 6. Budgetdirect.com.au maintained a steady presence, while aami.com.au and lubemobile.com.au showed gradual increases. By month’s end, mynrm.com.au led with 15.23%.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 240
2026/04/02 255
2026/04/03 261
2026/04/04 263
2026/04/05 270
2026/04/06 288
2026/04/07 278
2026/04/08 272
2026/04/09 275
2026/04/10 277
2026/04/11 273
2026/04/12 288
2026/04/13 274
2026/04/14 297
2026/04/15 311
2026/04/16 310
2026/04/17 299
2026/04/18 294
2026/04/19 315
2026/04/20 308
2026/04/21 301
2026/04/22 305
2026/04/23 273
2026/04/24 283
2026/04/25 278
2026/04/26 269
2026/04/27 297
2026/04/28 288
2026/04/29 278
2026/04/30 267

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April began with 240 advertisers, peaking at 315 mid-month. Fluctuations followed, ending at 267.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
checkvin.com.au 4.56%
lubemobile.com.au 2.46%
ppsr.gov.au 1.49%
aami.com.au 1.22%
mobiletyreshop.com.au 0.88%
obrien.com.au -0.73%
budgetdirect.com.au -0.77%
gio.com.au -0.92%
saltycaptain.com.au -1.68%
toyota.com.au -3.17%

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In the past month, checkvin.com.au surged by 4.56%, while toyota.com.au dropped by 3.17%. Lubemobile.com.au gained 2.46%, contrasting saltycaptain.com.au’s 1.68% decline.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date mynrma.com.au budgetdirect.com.au checkvin.com.au lubemobile.com.au mycar.com.au racq.com.au gio.com.au supercheapauto.com.au toyota.com.au saltycaptain.com.au
2026/04/01 10.57% 11.53% 4.26% 2.59% 3.13% 3.42% 6.24% 1.06% 4.01% 0.27%
2026/04/02 11.2% 8.47% 5.75% 1.22% 4% 4.69% 8.21% 1.78% 3.83% 0.24%
2026/04/03 9.41% 9.84% 2.44% 1.36% 4.06% 3.58% 8.06% 4.89% 2.9% 3.11%
2026/04/04 7.35% 6.2% 3.46% 1.04% 2.87% 4.83% 5.97% 11.1% 2.05% 1.38%
2026/04/05 9.07% 8.96% 5.63% 2.22% 3.39% 4.75% 7.91% 2% 2.33% 5.57%
2026/04/06 13.33% 6.81% 2.27% 2.42% 3.25% 2.83% 9.4% 2.42% 2.38% 3.93%
2026/04/07 13.18% 9% 4.81% 1.88% 7.68% 2.59% 4.16% 2.75% 3.39% 0.11%
2026/04/08 12.94% 9.06% 2.35% 3.81% 4.37% 2.51% 1.98% 1% 3.26% 2.57%
2026/04/09 15.42% 8.71% 0.86% 2.15% 2.64% 4.28% 2.01% 3.1% 2.3% 5.88%
2026/04/10 14.39% 10.14% 1.03% 2.44% 6.13% 3.59% 1.34% 1.89% 1.7% 3.78%
2026/04/11 11.09% 5.11% 5.14% 2.19% 6.43% 2.59% 2.07% 2.71% 1.83% 7.32%
2026/04/12 12.25% 6.05% 4.73% 2.86% 5.09% 3.88% 1.43% 1.51% 2.02% 1.77%
2026/04/13 11.82% 7.77% 1.23% 2.04% 8.74% 5.67% 3.78% 2.43% 1.01% 0.47%
2026/04/14 12.83% 7.75% 0.87% 3.88% 4.85% 2.27% 1.62% 3.22% 1.7% 2.64%
2026/04/15 11.95% 6.21% 1.63% 2.91% 3.94% 3.27% 0.34% 2.21% 1.41% 3.34%
2026/04/16 13.34% 8.86% 1.76% 3.22% 3.27% 2.63% 1.99% 2.25% 2.33% 5.88%
2026/04/17 11.17% 8.12% 12.94% 4.13% 2.24% 3.12% 1.43% 3.59% 1.01% 1.92%
2026/04/18 11.52% 7.63% 5.81% 4.53% 6.07% 4.67% 1.12% 4.45% 1.18% 2.1%
2026/04/19 10.63% 7.77% 9.29% 4.79% 7.17% 4.11% 2.96% 3.64% 1.32% 2.95%
2026/04/20 8.97% 7.42% 7.25% 5.26% 10.08% 2.66% 2.3% 1.12% 1.01% 0.02%
2026/04/21 8.15% 6.07% 15.35% 3.48% 6.08% 3.69% 1.96% 1.84% 0.82% 0.04%
2026/04/22 10.75% 6.31% 13.87% 2.55% 3.62% 3.37% 2.06% 1.62% 0.74% 0.1%
2026/04/23 7.72% 6.11% 15.87% 2.6% 6.04% 3.13% 1.54% 6.03% 1.1% 0.08%
2026/04/24 9.21% 6.16% 2.46% 2.04% 2.26% 4.54% 0.17% 7.2% 0.69% 0.27%
2026/04/25 13.13% 5.42% 14.07% 3.91% 2.21% 2.38% 1.59% 4.53% 1.38% 0.07%
2026/04/26 16.22% 5.18% 6.92% 3.98% 3.67% 3.42% 0.94% 2.85% 1.96% 0.16%
2026/04/27 11.02% 5.06% 10.76% 2.51% 4.29% 3.89% 0.2% 4.3% 1.12% 2.92%
2026/04/28 13.27% 5.46% 9.18% 3.78% 4.92% 3.29% 2.81% 2.09% 1.16% 0.17%
2026/04/29 13.22% 5.14% 8.08% 3.87% 7.64% 2.77% 1.08% 2.99% 1.37% 0.05%
2026/04/30 16.58% 8.06% 7.44% 5.86% 5.83% 3.09% 1.2% 1.18% 0.88% 0.06%
  • mynrma.com.au
  • budgetdirect.com.au
  • checkvin.com.au
  • lubemobile.com.au
  • mycar.com.au
  • racq.com.au
  • gio.com.au
  • supercheapauto.com.au
  • toyota.com.au
  • saltycaptain.com.au

Copyright © Adthena. All rights reserved.

In April 2026, mynrm.com.au led with a peak impression share of 16.58% on the 30th. Budgetdirect.com.au fluctuated, ending at 8.06%. Checkvin.com.au saw a mid-month surge, peaking at 15.87% on the 23rd. Lubemobile.com.au steadily increased, closing at 5.86%. Mycar.com.au had a notable rise, reaching 10.08% on the 20th. Racq.com.au remained stable, finishing at 3.09%. Gio.com.au’s share declined, ending at 1.20%. Supercheapauto.com.au peaked early, then declined to 1.18%. Toyota.com.au’s share decreased, closing at 0.88%. Saltycaptain.com.au fluctuated, ending at 0.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair - Last month
  1. 1
    24/7 Roadside Assistance - Now Just $76.46/Year. Bargain https://www.budgetdirect.com.au

    Now just $76.46 for your first year with your 15%‡ online discount. Buy now!

  2. 2
    Vehicle History Reports $15 https://ppsr.checkvin.com.au › _free_updates

    REVS Check By Rego $15 — Instant PPSR Check history search for vehicles registered anywhere in Australia. Instant official...

  3. 3
    GIO Roadside Assistance https://www.gio.com.au

    Stay Covered 24/7 — Roadside Assist Is a Simple & Affordable Way To Stay Covered 24/7 On Roads Australia-Wide.

  4. 4
    24/7 Roadside Australia wide - Australia's Most Trusted https://www.mynrma.com.au › business › roadside

    Don't Let a Breakdown Stop the Job. Get back on the Road with NRMA Business Roadside.

  5. 5
    RACQ Roadside Car Giveaway* - 24/7 Roadside Assistance https://www.racq.com.au › roadside › assistance

    *QLD Residents only, T&Cs Apply. Competition Ends 30 June 2026

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In the competitive landscape of automotive services, Budget Direct entices with a $76.46 annual roadside assistance offer, leveraging a 15% online discount. Meanwhile, CheckVIN provides instant vehicle history reports for $15. GIO, NRMA, and RACQ emphasize 24/7 roadside coverage, with RACQ adding a car giveaway for Queensland residents.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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