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AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
temu.com 18.52
amazon.com.au 8.41
bunnings.com.au 6.46
supercheapauto.com.au 6.22
ebay.com.au 3.81
saltycaptain.com.au 2.79
kogan.com 2.37
toyota.com.au 2.13
checkvin.com.au 2.05
tintacar.com.au 1.69
others 45.55

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, Temu leads with 18.52% click share, followed by Amazon at 8.41%. Others dominate with 45.55%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date temu.com ebay.com.au mycar.com.au budgetdirect.com.au kogan.com supercheapauto.com.au lubemobile.com.au bunnings.com.au mynrma.com.au amazon.com.au
2025/02/01 9.2% 1.16% 1.87% 2.5% 2.77% 2.7% 0.64% 3.98% 3.59% 8.04%
2025/02/02 15.15% 2.78% 1.83% 2% 1.55% 3.49% 2.57% 1.69% 3.24% 9.94%
2025/02/03 19.23% 2.16% 2.12% 2.05% 2.48% 3.12% 0.98% 3.38% 1.26% 13.01%
2025/02/04 12.64% 1.39% 1.95% 2.65% 2.66% 1.24% 2.41% 2.29% 1.9% 7.14%
2025/02/05 13.44% 0.93% 1.77% 2.18% 2.08% 1.16% 2.6% 3.3% 3.57% 7.29%
2025/02/06 18.3% 1.69% 2.2% 2.07% 3.04% 1.47% 1.51% 3.67% 1.74% 8.61%
2025/02/07 14.77% 2.24% 2.55% 2.36% 2.31% 2.54% 1.7% 1.57% 3.04% 8.76%
2025/02/08 11.19% 1.37% 2.96% 2.2% 2.11% 2.41% 1.02% 1.67% 3.42% 7.95%
2025/02/09 19.09% 3.98% 3.14% 1.23% 1.5% 4.01% 3.13% 1.99% 2.34% 8.81%
2025/02/10 10.88% 2.47% 5.15% 1.67% 1.42% 2.39% 3.03% 1.04% 3.68% 6.9%
2025/02/11 10.77% 2.31% 2.38% 2.15% 2.12% 1.92% 3.45% 1.03% 3.8% 5.65%
2025/02/12 13.48% 2.14% 3.59% 2.12% 2.12% 2.6% 3.65% 1.64% 2.53% 3.53%
2025/02/13 10.27% 4.87% 3.41% 1.85% 2.4% 3.11% 2.29% 1.84% 4.45% 4.43%
2025/02/14 13.52% 1.25% 2.22% 2.33% 1.48% 3.3% 2.54% 0.96% 4.67% 1.38%
2025/02/15 20.78% 2.92% 1.65% 1.67% 0.72% 4.88% 2.14% 1.79% 3.66% 1.65%
2025/02/16 23.05% 3.85% 1.55% 1.61% 1.33% 5.75% 2.34% 2.62% 1.38% 4.43%
2025/02/17 16.3% 3.82% 2.24% 1.99% 1.86% 1.83% 1.83% 1.93% 2.39% 10.07%
2025/02/18 9.82% 1.41% 5.38% 1.7% 0.76% 0.83% 1.85% 0.81% 3.23% 5.12%
2025/02/19 10.58% 3.6% 3.18% 1.7% 2.52% 0.66% 2.35% 1.83% 3.31% 7.99%
2025/02/20 10.52% 2.79% 3.22% 2.35% 1.18% 1.3% 1.9% 0.48% 2.28% 2.86%
2025/02/21 12.16% 3.08% 3.52% 2.86% 0.53% 1.12% 2.45% 0.11% 4.16% 1.51%
2025/02/22 18.26% 3.23% 3.19% 1.74% 0.9% 1.66% 2.17% 1.86% 4.16% 3.9%
2025/02/23 19.95% 3.02% 2.69% 1.32% 0.73% 1.5% 1.99% 1.6% 2.82% 8.73%
2025/02/24 16.68% 5.2% 3.31% 1.19% 1.7% 1.16% 1.8% 1.77% 1.59% 5.21%
2025/02/25 13.41% 3.73% 2.41% 1.9% 1.4% 1.33% 2.78% 2.29% 2.34% 2.67%
2025/02/26 21.34% 2.9% 2.61% 1.67% 1.88% 1.33% 1.85% 1.62% 1.76% 5.01%
2025/02/27 11.83% 3.56% 2.06% 2.1% 1.94% 1.29% 1.86% 1.48% 1.2% 5.94%
2025/02/28 23.91% 3.52% 2.35% 1.98% 1.91% 1.64% 1.63% 1.43% 1.43% 1.1%

Copyright © Adthena. All rights reserved.

In February 2025, Temu.com led with fluctuating spend, peaking at 23.91%. Ebay.com.au and Mycar.com.au showed steady growth, while Amazon.com.au’s spend varied, ending at 1.10%.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 836
2025/02/02 872
2025/02/03 842
2025/02/04 891
2025/02/05 878
2025/02/06 874
2025/02/07 910
2025/02/08 815
2025/02/09 874
2025/02/10 901
2025/02/11 964
2025/02/12 906
2025/02/13 864
2025/02/14 902
2025/02/15 848
2025/02/16 745
2025/02/17 798
2025/02/18 968
2025/02/19 823
2025/02/20 966
2025/02/21 922
2025/02/22 841
2025/02/23 881
2025/02/24 866
2025/02/25 964
2025/02/26 881
2025/02/27 966
2025/02/28 809

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in advertisers, peaking at 968 on the 18th and 27th. The month concluded with a slight dip to 809, reflecting a vibrant yet fluctuating landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
temu.com 3.26%
ebay.com.au 1.53%
edisons.com.au 0.75%
colorndrive.com 0.47%
obrien.com.au 0.4%
kogan.com -0.98%
bunnings.com.au -1.58%
cleanbri.com -1.73%
supercheapauto.com.au -2.26%
amazon.com.au -3.17%

Copyright © Adthena. All rights reserved.

Temu.com surged with a 3.26% click share increase, while amazon.com.au dropped by 3.17%. eBay.com.au gained 1.53%, contrasting supercheapauto.com.au’s 2.26% decline.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date temu.com ebay.com.au saltycaptain.com.au kogan.com supercheapauto.com.au bunnings.com.au giraffetools.com amazon.com.au checkvin.com.au cleanbri.com
2025/02/01 19.04% 1.46% 0.91% 5.82% 4.18% 6.7% 0.7% 18.16% 2.7% 2.81%
2025/02/02 22.14% 4.19% 3.9% 2.49% 5.69% 2.83% 3.1% 15.98% 2.01% 2.48%
2025/02/03 25.74% 3.08% 4.04% 3.74% 4.29% 4.87% 4.33% 18.18% 1.19% 2.48%
2025/02/04 23.53% 2.64% 0.39% 4.91% 1.74% 4.34% 1.99% 13.45% 1.89% 2.94%
2025/02/05 23.35% 1.58% 3.29% 3.71% 1.66% 5.9% 0.92% 13.4% 2% 2.76%
2025/02/06 27.61% 2.87% 6.66% 4.83% 2.44% 5.59% 3.96% 13.14% 1.17% 3.05%
2025/02/07 22.56% 3.73% 6.5% 3.9% 4.59% 2.56% 0.88% 14.22% 1.73% 2.96%
2025/02/08 19.37% 2.68% 2.6% 4.23% 4.41% 3.33% 0.11% 15.3% 1.78% 3.03%
2025/02/09 28.82% 6.61% 1.65% 2.46% 6.47% 3.22% 1.19% 13.82% 1.48% 2.32%
2025/02/10 18.37% 4.72% 1.7% 2.73% 3.19% 2.18% 0.04% 13.07% 2.51% 3.45%
2025/02/11 19.34% 4.8% 2.87% 4.3% 3.64% 2.1% 1.2% 11.19% 2.38% 2.4%
2025/02/12 22.92% 3.85% 3.94% 4.18% 4.4% 3.15% 1.19% 6.45% 2.23% 1.75%
2025/02/13 17.09% 9.25% 6.33% 4.31% 5.25% 3.39% 1.89% 7.68% 1.42% 2.44%
2025/02/14 22.93% 2.47% 3.41% 3.33% 6.61% 2.3% 0.8% 2.78% 1.92% 2.41%
2025/02/15 31.62% 5.27% 2.83% 1.54% 8.57% 3.42% 2.27% 2.18% 2.3% 1.46%
2025/02/16 33.05% 6.02% 1.81% 2.1% 9.19% 4.17% 2% 6.69% 1.63% 1.95%
2025/02/17 23.58% 6.11% 3.86% 3.15% 2.66% 3.29% 2.21% 15.72% 1.6% 2.86%
2025/02/18 19.3% 2.89% 3.39% 1.65% 1.39% 1.9% 1.54% 10.59% 1.47% 0.73%
2025/02/19 17.78% 6.45% 3.56% 4.74% 1% 3.29% 3.86% 13.53% 1.7% 0.75%
2025/02/20 18.99% 5.63% 1.77% 2.44% 2.3% 1.26% 0.78% 5.41% 2.97% 0%
2025/02/21 22.51% 6.56% 3.8% 1.01% 2.32% 0.53% 0.08% 3.09% 2.2% 0%
2025/02/22 30.51% 6.23% 1.47% 1.71% 2.94% 3.53% 1.7% 6.72% 2.72% 1.6%
2025/02/23 30.76% 4.94% 1.49% 1.3% 2.26% 2.75% 1.91% 14.31% 1.63% 0.6%
2025/02/24 24.93% 8.59% 2.73% 2.85% 1.63% 2.93% 3.4% 8.14% 2.45% 0%
2025/02/25 22.98% 6.85% 6.22% 2.57% 2.57% 4.38% 1.71% 4.55% 1.48% 0%
2025/02/26 32.22% 5.2% 4.26% 3.43% 2.09% 2.8% 0.9% 8.02% 1.54% 0%
2025/02/27 19.27% 6.12% 8.23% 3.29% 2.39% 2.67% 2.44% 10.31% 1.53% 0%
2025/02/28 36.2% 5.63% 5.33% 3.3% 2.5% 2.33% 2.18% 1.69% 1.54% 0%

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In February 2025, Temu.com led with fluctuating impressions, peaking at 36.20%. Ebay.com.au and Saltycaptain.com.au showed consistent growth, while Amazon.com.au’s share declined. Cleanbri.com ended with zero impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    — $9.95 Car History PPSR Check | Detailed AU Vehicle History https://www.carhistory.net.au › _free_updates

    Write off, finance, theft, and damage records from reputable Australian sources. Instant...

  2. 2
    — $25 — REVS Check by Rego - Free Unlimited Updates https://checkrego.com.au › _instant_report › _by_rego

    Reveal what's hidden. Instant official vehicle history report by registration number plate. Government...

  3. 3
    —$9.90 — Vehicle History Check - Detailed AU Vehicle History https://www.checkvin.com.au › _instant_report

    Instant official history reports on a motor vehicle registered anywhere in Australia. Write off...

  4. 4
    mycar Logbook Servicing Sale - $100 Off Logbook Sale On Now http://www.mycar.com.au › logbook-sale

    Book Online & Save $100 On Your Next Logbook Service + 17c Off Shell Fuel For 8 weeks*

  5. 5
    RACV Roadside Assistance - 24/7 Australia-Wide https://www.racv.com.au › roadside › assistance

    Join A Highly Reputable Service & A 110 Year Old Name That You Can Trust On The Move.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive services, carhistory.net.au and checkvin.com.au captivate with affordable, detailed vehicle history checks, while mycar.com.au entices with significant savings on logbook services. Meanwhile, RACV stands out with its trusted, century-old roadside assistance legacy.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.