Why is the AUS Automotive Auto Care, Services & Repair July 2026 Report useful and how should I use it?

Why is the AUS Automotive Auto Care, Services & Repair July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Automotive Auto Care, Services & Repair July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Automotive Auto Care, Services & Repair July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Automotive Auto Care, Services & Repair July 2026 Report?

The AUS Automotive Auto Care, Services & Repair July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Auto Care, Services & Repair July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Automotive Auto Care, Services & Repair July 2026 Report for?

The AUS Automotive Auto Care, Services & Repair July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Auto Care, Services & Repair AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	25.3956402711
	74.6043597289

25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	5%
Navigational	10%
Seasonal	0%
Local	5%
Problem Solving	19%

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
mynrma.com.au	11.08
checkvin.com.au	10.29
budgetdirect.com.au	6.44
revs-check.com.au	5.52
toyota.com.au	5.14
mycar.com.au	4.75
motorregistry.com.au	3.63
ppsr.gov.au	3.47
lubemobile.com.au	3.04
racq.com.au	2.94
others	43.7

mynrma.com.au - 11.08%
checkvin.com.au - 10.29%
budgetdirect.com.au - 6.44%
revs-check.com.au - 5.52%
toyota.com.au - 5.14%
mycar.com.au - 4.75%
motorregistry.com.au - 3.63%
ppsr.gov.au - 3.47%
lubemobile.com.au - 3.04%
racq.com.au - 2.94%
others - 43.7%

In the automotive PPC landscape, ‘others’ dominate with 43.7% click share. ‘mynrma.com.au’ follows at 11.08%, while ‘checkvin.com.au’ captures 10.29%. Remaining advertisers share the rest.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	motorregistry.com.au	revs-check.com.au	mynrma.com.au	budgetdirect.com.au	checkvin.com.au	ppsr.gov.au	mycar.com.au	lubemobile.com.au	racq.com.au	racv.com.au
2026/07/01	0.44%	5.12%	11.74%	9.34%	14.48%	0.52%	4.89%	4.07%	1.14%	2.25%
2026/07/02	0%	0%	7.61%	9.16%	11.12%	7.37%	6.73%	4.72%	4.46%	2.53%
2026/07/03	0%	5.04%	17.03%	9.97%	15.7%	3.08%	5.41%	2.92%	0.92%	0.73%
2026/07/04	1.01%	4.19%	9.05%	6.57%	18.99%	6.13%	6.33%	4.82%	6.03%	1.03%
2026/07/05	4.73%	11.22%	10.63%	8.48%	12.95%	0.5%	6.2%	5.15%	3.38%	1.05%
2026/07/06	0.46%	11.36%	9.34%	8.35%	15%	0.02%	3.28%	3.29%	2.38%	3.14%
2026/07/07	13.63%	10.46%	3.95%	5.01%	12.03%	1.29%	5.59%	5.9%	1.3%	2.85%
2026/07/08	1.8%	0%	16.52%	9.71%	2.97%	22.82%	4.74%	0.88%	2.14%	1.79%
2026/07/09	9.02%	8.22%	9.74%	9.64%	8.33%	1.01%	6.05%	3.5%	3.43%	0.67%
2026/07/10	0%	4%	8.21%	5.84%	20.96%	5.93%	5.3%	4.59%	1.79%	1.96%
2026/07/11	2.58%	6.99%	9.06%	7.08%	8.25%	7.39%	5.91%	1.84%	6.48%	0.5%
2026/07/12	6.11%	0%	7.27%	6.4%	8.77%	1.01%	9.68%	5.63%	5.22%	3.15%
2026/07/13	0.57%	3.82%	3.74%	7.95%	17.75%	6.01%	5.63%	4.63%	1.47%	2.27%
2026/07/14	0%	5.22%	5.61%	8.87%	12.64%	0%	8.27%	6.02%	8.19%	5.59%
2026/07/15	1.17%	5.14%	10.32%	10.65%	8.45%	0%	4.86%	3.33%	4.6%	5.67%
2026/07/16	5.46%	10.95%	5.74%	7.65%	16.04%	0.5%	4.21%	1.99%	2.05%	1.12%
2026/07/17	0.57%	7.08%	8.99%	7.48%	9.45%	0%	5.62%	3.49%	3.48%	4.63%
2026/07/18	13.1%	6.36%	4.74%	7.24%	14.29%	9.32%	2.02%	3.36%	1.86%	0.79%
2026/07/19	0.17%	0%	10.73%	9.83%	1.14%	0%	7.07%	4.3%	7%	1.83%
2026/07/20	0%	11.32%	10.54%	9.74%	16.03%	0%	3.27%	6.13%	2.81%	1.14%
2026/07/21	0%	5.06%	5.43%	8.59%	12.25%	0%	8.1%	5.83%	7.99%	5.42%
2026/07/22	8.57%	7.2%	6.84%	7.76%	14.64%	0.89%	4.62%	5.12%	3.7%	3.21%
2026/07/23	0.67%	4.17%	11.59%	8.36%	10.04%	6.11%	5.61%	5.56%	4.61%	3.25%
2026/07/24	5.3%	0%	9.25%	8.72%	5.57%	12.21%	5.05%	4.92%	3.28%	1.09%
2026/07/25	8.52%	6.88%	10.17%	6.81%	10.5%	0%	5.78%	4.67%	2.7%	3.31%
2026/07/26	0.64%	3.97%	9.95%	8.3%	12%	0%	4.49%	5%	5.87%	6.23%
2026/07/27	0%	3.81%	7.34%	9.32%	6.47%	12.11%	4.66%	7.95%	4.15%	1.78%
2026/07/28	1.34%	5.51%	7.86%	7.6%	20.92%	1.05%	5.44%	4.15%	2.19%	1.82%
2026/07/29	1.04%	6.08%	7.33%	7.81%	14.46%	0%	2.6%	4.04%	3.03%	6.73%
2026/07/30	0%	5.25%	8.42%	8.47%	21.51%	0%	4.95%	4.36%	3.13%	2.13%
2026/07/31	15.07%	10.98%	9.55%	8.99%	6.82%	6.26%	6.08%	2.39%	1.41%	0.6%

motorregistry.com.au
revs-check.com.au
mynrma.com.au
budgetdirect.com.au
checkvin.com.au
ppsr.gov.au
mycar.com.au
lubemobile.com.au
racq.com.au
racv.com.au

In July 2026, motorregistry.com.au saw fluctuating ad spend, peaking at 15.07% on the 31st. Revs-check.com.au maintained steady spending, ending at 10.98%. Mynrma.com.au’s spend was consistent, closing at 9.55%. Budgetdirect.com.au showed stable trends, finishing at 8.99%. Checkvin.com.au had a significant peak on the 30th at 21.51%. Ppsr.gov.au’s highest was 22.82% on the 8th. Mycar.com.au’s spend was moderate, ending at 6.08%. Lubemobile.com.au’s spend varied, closing at 2.39%. Racq.com.au’s spend was low, ending at 1.41%. Racv.com.au’s spend was minimal, finishing at 0.6%.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	228
2026/07/02	237
2026/07/03	251
2026/07/04	235
2026/07/05	262
2026/07/06	247
2026/07/07	242
2026/07/08	213
2026/07/09	232
2026/07/10	239
2026/07/11	225
2026/07/12	229
2026/07/13	242
2026/07/14	238
2026/07/15	236
2026/07/16	239
2026/07/17	228
2026/07/18	200
2026/07/19	199
2026/07/20	202
2026/07/21	238
2026/07/22	255
2026/07/23	277
2026/07/24	256
2026/07/25	262
2026/07/26	270
2026/07/27	241
2026/07/28	235
2026/07/29	173
2026/07/30	223
2026/07/31	232

July began with 228 advertisers, peaking at 277 mid-month. A dip to 173 occurred on July 29, ending with 232 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
toyota.com.au	1.11%
carify.com.au	1%
motorregistry.com.au	0.74%
obrien.com.au	0.7%
check-ppsr.com.au	0.69%
supercheapauto.com.au	-0.61%
aami.com.au	-0.62%
tintacar.com.au	-0.67%
mycar.com.au	-0.82%
checkvin.com.au	-1%

Toyota.com.au and Carify.com.au lead with click share gains, while Checkvin.com.au and Mycar.com.au face declines.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	motorregistry.com.au	revs-check.com.au	checkvin.com.au	mycar.com.au	ppsr.gov.au	budgetdirect.com.au	mynrma.com.au	lubemobile.com.au	racq.com.au	aami.com.au
2026/07/01	0.5%	9.11%	27.34%	3.76%	0.5%	5.09%	8.09%	2.35%	0.54%	0%
2026/07/02	0%	0%	16.38%	6.09%	7.46%	6.95%	8.68%	2.81%	2.29%	0.02%
2026/07/03	0%	7.05%	24.26%	4.64%	7.83%	6.52%	9.45%	2.19%	1.38%	0.01%
2026/07/04	1%	6.07%	26.95%	5.25%	6.07%	4.93%	6.33%	3.53%	2.76%	0%
2026/07/05	6.58%	16.94%	18.49%	5.52%	0.31%	5.67%	7.86%	2.9%	1.66%	0.16%
2026/07/06	0.49%	16.75%	20.01%	2.89%	0.03%	5.57%	6.98%	1.56%	3.48%	1.08%
2026/07/07	21.09%	13.33%	15.77%	4.13%	0.73%	3.46%	4.63%	2.62%	0.89%	0.75%
2026/07/08	2.14%	0%	4.28%	4.75%	26.64%	8.32%	10.04%	0.57%	1.66%	0.45%
2026/07/09	12.42%	11.19%	13.65%	4.17%	0.62%	5.24%	6.13%	1.65%	1.48%	0.09%
2026/07/10	0%	5.26%	27.82%	4.36%	5.47%	3.59%	5.08%	1.84%	2.22%	0.04%
2026/07/11	3.86%	10.44%	11.49%	5.61%	7.35%	3.87%	8.1%	1.31%	3.42%	3.62%
2026/07/12	9.06%	0%	12.32%	8.27%	0.86%	3.85%	6.9%	3.39%	2.44%	0.47%
2026/07/13	0.56%	5.1%	21.8%	4.93%	5.38%	4.32%	3.61%	2.87%	1.08%	15.75%
2026/07/14	0%	8.08%	17.93%	8.02%	0%	5.97%	6.04%	3.94%	4.44%	0.39%
2026/07/15	1.43%	8.66%	12.51%	5.08%	0%	6.13%	7.36%	2.2%	3.28%	1.73%
2026/07/16	9.77%	14.27%	21.99%	3.22%	0.7%	3.97%	3.18%	1.01%	1.19%	4.82%
2026/07/17	0.8%	11.41%	14.26%	4.99%	0%	3.84%	6.7%	1.72%	2.99%	0.8%
2026/07/18	17.43%	8.26%	19.24%	1.06%	8.26%	3.55%	5.02%	1.59%	2.37%	0.43%
2026/07/19	0.41%	0%	1.52%	6.47%	0%	5.07%	9.28%	2.25%	2.76%	0.58%
2026/07/20	0%	21.16%	24.65%	2.56%	0%	4.91%	7.22%	4.05%	1.75%	1.06%
2026/07/21	0%	8.08%	17.93%	8.02%	0%	5.97%	6.04%	3.94%	4.44%	0.39%
2026/07/22	11.49%	9.87%	21.36%	3.47%	0.54%	4.39%	5.15%	3.12%	2.44%	0.42%
2026/07/23	0.76%	6.94%	15.41%	5.63%	6.94%	6.13%	7.91%	3.41%	2.45%	0.6%
2026/07/24	7.5%	0%	8.85%	4.69%	12.3%	5.61%	6.81%	2.89%	2.09%	6.29%
2026/07/25	17.45%	11.42%	12.68%	4.28%	0%	3.83%	6.73%	3%	1.39%	0.46%
2026/07/26	0.72%	6.55%	17.48%	4.84%	0%	5.91%	8.43%	3.61%	3.55%	0.48%
2026/07/27	0%	6.5%	9.76%	5.35%	13.72%	5.62%	6.34%	4.87%	2.19%	0.88%
2026/07/28	3.21%	8.69%	27.99%	4.57%	0.64%	3.89%	4.85%	2.73%	1.4%	5.99%
2026/07/29	1.11%	8.87%	21.65%	1.71%	0%	3.79%	7.93%	1.8%	1.05%	4.48%
2026/07/30	0%	7.83%	32.18%	3.76%	0%	5.61%	7.11%	2.43%	1.79%	0.45%
2026/07/31	23.09%	16.42%	9.08%	6.27%	6.07%	5.02%	4.61%	1.42%	0.96%	0.42%

motorregistry.com.au
revs-check.com.au
checkvin.com.au
mycar.com.au
ppsr.gov.au
budgetdirect.com.au
mynrma.com.au
lubemobile.com.au
racq.com.au
aami.com.au

In July 2026, checkvin.com.au dominated with a peak impression share of 32.18% on July 30. motorregistry.com.au saw fluctuations, peaking at 23.09% on July 31. revs-check.com.au maintained steady performance, while ppsr.gov.au spiked on July 8.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair - Last month

1
How To Check Your Car Registration In Each State | AAMI https://www.aami.com.au
Keeping your rego active is an important responsibility, so it pays to know how to check your car registration online. Easy Online Claims.
2
Car History Vehicle Check https://www.carhistory.com.au › vehicle-check
Australia's Most Trusted Check — Get an instant car history report. Know a used car's history. Check vehicle VIN. Get comprehensive car history info check before buying a used car. Enter VIN. REVS check. Registration details.
3
PPSR Check By Rego $19 - Vehicle History Reports $19 https://ppsr.checkvin.com.au › _free_updates
Instant PPSR Check history search for vehicles registered anywhere in Australia. Revs check history reports on Australian vehicles, immediately online. Detailed. Official. Australian. Mobile Friendly.
4
NRMA Roadside Assistance https://www.mynrma.com.au
NRMA Roadside — Australia’s most trusted roadside assistance from $11.65 per month. Unlimited 24/7 Callouts.
5
RACV Vehicle Inspections - RACV Auto Care Centres https://www.racv.com.au
RACV Members Receive A 30 Day Mechanical Guarantee On All Vehicle Inspections.

In the competitive landscape of automotive services, AAMI stands out with its focus on car registration checks, emphasizing responsibility and ease. Car History offers trusted vehicle history reports, while CheckVIN provides instant PPSR checks. NRMA highlights reliable roadside assistance, and RACV assures vehicle inspection guarantees.

Frequently Asked Questions

Why is the AUS Automotive Auto Care, Services & Repair July 2026 Report useful and how should I use it?

Why is the AUS Automotive Auto Care, Services & Repair July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Auto Care, Services & Repair July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Auto Care, Services & Repair July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Auto Care, Services & Repair July 2026 Report?

The AUS Automotive Auto Care, Services & Repair July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Auto Care, Services & Repair July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Auto Care, Services & Repair July 2026 Report for?

The AUS Automotive Auto Care, Services & Repair July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis July 2026