UK Automotive Tires - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.02480397333
90.9751960267
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 14%
Navigational 2%
Seasonal 0%
Local 10%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 24.68
halfords.com 23.8
national.co.uk 12.77
kwik-fit.com 9.3
asdatyres.co.uk 6.74
justtyres.co.uk 5.21
ebay.co.uk 4.36
protyre.co.uk 3.11
etyres.co.uk 1.13
mytyres.co.uk 1.12
others 7.78
  • blackcircles.com - 24.68%
  • halfords.com - 23.8%
  • national.co.uk - 12.77%
  • kwik-fit.com - 9.3%
  • asdatyres.co.uk - 6.74%
  • justtyres.co.uk - 5.21%
  • ebay.co.uk - 4.36%
  • protyre.co.uk - 3.11%
  • etyres.co.uk - 1.13%
  • mytyres.co.uk - 1.12%
  • others - 7.78%

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In the PPC landscape, Blackcircles.com leads with 24.68% click share, closely followed by Halfords.com at 23.8%. National.co.uk holds 12.77%, while ‘others’ collectively capture 7.78%.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com halfords.com national.co.uk kwik-fit.com justtyres.co.uk asdatyres.co.uk mobiletyresolutions.co.uk ebay.co.uk protyre.co.uk etyres.co.uk
2026/08/01 26.41% 13.79% 16.71% 5.52% 6.77% 1.65% 1.64% 7.28% 1.51% 1.93%
2026/08/02 26.39% 16.98% 14.4% 6.15% 5.21% 1.87% 1.49% 5.88% 1.76% 1.94%
2026/08/03 30.94% 17.13% 14.41% 6.23% 5.26% 1.43% 1.76% 5.29% 1.72% 2%
2026/08/04 27.72% 17.43% 17.03% 12.49% 4.56% 2.02% 1.27% 3.42% 1.46% 1.79%
2026/08/05 24.38% 21.13% 15.5% 11.84% 6.01% 2.53% 1.55% 3.8% 0.99% 2.11%
2026/08/06 22.69% 22.37% 16.53% 10.85% 5.51% 2.25% 2.16% 4.92% 1.18% 1.75%
2026/08/07 22.3% 22.25% 16.93% 10.06% 4.92% 1.45% 3.24% 5.03% 1.52% 1.6%
2026/08/08 22.09% 21.8% 16.35% 11.84% 5.61% 1.81% 2.39% 4.6% 0.99% 1.28%
2026/08/09 21.22% 26.72% 14.07% 7.82% 6.19% 2.27% 2.65% 4.2% 1.5% 1.56%
2026/08/10 25.8% 18.09% 15.44% 9.07% 5.51% 3.05% 2.52% 5.21% 1.13% 2%
2026/08/11 24.82% 23.69% 13.38% 9.23% 5.48% 3.13% 2.54% 4.15% 1.66% 1.61%
2026/08/12 21.24% 23.27% 15.54% 8.1% 5.64% 3.97% 1.45% 5.41% 1.62% 1.58%
2026/08/13 22.23% 26.5% 13.26% 6.45% 4.99% 3.63% 2.39% 4.95% 1.53% 1.71%
2026/08/14 24.69% 25.98% 12.5% 6.4% 5.49% 3.53% 2.21% 2.89% 1.78% 2.15%
2026/08/15 18.83% 26.12% 14.82% 8.8% 6.65% 5.37% 1.81% 2.51% 1.52% 2.23%
2026/08/16 21.92% 26.83% 11.17% 11.31% 7.04% 4.76% 1.63% 2.91% 1.58% 1.83%
2026/08/17 24.04% 25.14% 11.46% 9.86% 6.67% 4.88% 1.43% 3.29% 1.23% 1.39%
2026/08/18 26.3% 22.9% 11.02% 9.45% 7.17% 4.13% 1.82% 2.54% 1.92% 1.72%
2026/08/19 26.72% 24.63% 14.43% 7.3% 5.04% 3.68% 2.28% 2.83% 1.24% 1.77%
2026/08/20 25.74% 24.55% 13.61% 7.67% 6.3% 4.6% 2.23% 2.27% 1.54% 1.8%
2026/08/21 28.23% 22.59% 11.83% 7.04% 7.98% 4.48% 2.9% 1.8% 1.72% 1.2%
2026/08/22 22.74% 24.62% 11.97% 8.93% 8% 4.79% 2.63% 1.63% 1.58% 2.03%
2026/08/23 25.45% 23.73% 10.84% 9.07% 8.56% 4.36% 3.2% 1.71% 1.39% 1.42%
2026/08/24 28.84% 26.38% 8.96% 7.27% 6.39% 3.88% 3.41% 2.66% 1.37% 1.15%
2026/08/25 29.77% 22.52% 12.19% 6.6% 7.73% 3.66% 2.23% 2.16% 1.32% 1.11%
2026/08/26 24.12% 22.37% 13.79% 9.17% 7.85% 3.79% 2.33% 1.83% 1.78% 1.21%
2026/08/27 25.32% 22.94% 12.78% 9.41% 8.37% 3.26% 1.74% 1.64% 1.68% 1.73%
2026/08/28 27% 22.51% 11.79% 7.96% 8.93% 3.43% 2.05% 1.82% 1.56% 1.24%
2026/08/29 21.67% 26.44% 11.52% 9.08% 9.28% 3.95% 1.43% 1.77% 1.94% 1.16%
2026/08/30 24.68% 23.82% 7.44% 9.57% 8.87% 4.51% 2.16% 2.77% 2.94% 1.25%
2026/08/31 25.96% 22.7% 9.85% 9.79% 8.47% 3.92% 2.73% 1.85% 1.71% 0.91%
  • blackcircles.com
  • halfords.com
  • national.co.uk
  • kwik-fit.com
  • justtyres.co.uk
  • asdatyres.co.uk
  • mobiletyresolutions.co.uk
  • ebay.co.uk
  • protyre.co.uk
  • etyres.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, Blackcircles.com led with fluctuating spend, peaking mid-month. Halfords.com showed consistent growth, while National.co.uk declined. Kwik-fit.com and Justtyres.co.uk saw moderate increases. Asdatyres.co.uk and Mobiletyresolutions.co.uk remained stable. EBay.co.uk and Protyre.co.uk had minor variations. Etyres.co.uk ended with a slight dip.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 179
2026/08/02 189
2026/08/03 175
2026/08/04 174
2026/08/05 186
2026/08/06 172
2026/08/07 164
2026/08/08 165
2026/08/09 161
2026/08/10 162
2026/08/11 148
2026/08/12 171
2026/08/13 186
2026/08/14 184
2026/08/15 177
2026/08/16 184
2026/08/17 174
2026/08/18 171
2026/08/19 167
2026/08/20 168
2026/08/21 153
2026/08/22 140
2026/08/23 129
2026/08/24 132
2026/08/25 152
2026/08/26 166
2026/08/27 177
2026/08/28 171
2026/08/29 162
2026/08/30 165
2026/08/31 170

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August saw fluctuating advertiser numbers, peaking at 189 on the 2nd, then declining to 129 by the 23rd, before recovering to 170 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
halfords.com 2.3%
asdatyres.co.uk 1.89%
justtyres.co.uk 1.68%
protyre.co.uk 0.55%
f1autocentres.co.uk 0.19%
tyreleader.co.uk -0.17%
etyres.co.uk -0.3%
kwik-fit.com -0.97%
national.co.uk -1.96%
ebay.co.uk -2.75%

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Halfords.com surged with a 2.30% click share increase, while ebay.co.uk dropped by 2.75%. Asdatyres.co.uk and justtyres.co.uk also saw positive gains, contrasting with declines for national.co.uk and kwik-fit.com.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date blackcircles.com halfords.com kwik-fit.com justtyres.co.uk national.co.uk asdatyres.co.uk ebay.co.uk protyre.co.uk f1autocentres.co.uk etyres.co.uk
2026/08/01 32.55% 13.28% 5.86% 7.42% 9.46% 2.29% 12.42% 1.81% 0.44% 1.38%
2026/08/02 31.65% 15.05% 7.07% 6.21% 9.23% 2.36% 10.37% 2.14% 1.1% 1.54%
2026/08/03 36.54% 15.38% 6.47% 5.99% 8.97% 1.89% 9.26% 2.05% 0.62% 1.21%
2026/08/04 30.17% 15.32% 13.26% 5.6% 11.27% 2.81% 6% 1.88% 1.08% 1.28%
2026/08/05 27.76% 18.61% 13.13% 7.02% 9.75% 3.58% 6.71% 1.05% 0.83% 1.53%
2026/08/06 26.83% 19.59% 11.56% 6.69% 10.52% 3.11% 8.75% 1.33% 0.94% 1.5%
2026/08/07 27.5% 19.78% 10.29% 6.22% 10.98% 2.31% 8.95% 1.77% 1.47% 0.98%
2026/08/08 26.74% 18.75% 13.3% 6.7% 10.46% 2.76% 8.27% 1.08% 0.34% 0.87%
2026/08/09 25.04% 24.31% 9.02% 5.95% 8.85% 3.42% 7.71% 1.77% 0.87% 1.07%
2026/08/10 29.47% 15.62% 9.3% 6.41% 10.19% 4.66% 9.48% 1.32% 0.5% 1.33%
2026/08/11 28.34% 19.72% 10.53% 6.17% 8.5% 4.26% 7.73% 2% 1.01% 1.33%
2026/08/12 24.39% 19.5% 9.34% 5.8% 10.31% 5.04% 9.74% 2.09% 0.69% 1.51%
2026/08/13 25.03% 23.86% 7.31% 4.86% 8.75% 5.05% 8.66% 1.95% 1.08% 1.6%
2026/08/14 27.29% 23.85% 7.46% 5.86% 8.45% 4.22% 5.39% 2.13% 1.12% 2%
2026/08/15 22.5% 23.03% 9.72% 7.49% 8.89% 6.21% 4.96% 2.03% 0.89% 1.56%
2026/08/16 23.93% 23.93% 12.25% 8.31% 7.18% 5.78% 5.25% 1.9% 0.61% 1.3%
2026/08/17 25.49% 22.72% 10.55% 7.56% 7.97% 6.05% 5.64% 1.49% 0.41% 1.02%
2026/08/18 28.12% 21.14% 10.04% 7.67% 7.45% 5.32% 4.92% 2.36% 0.93% 1.09%
2026/08/19 29.56% 22.93% 8.05% 5.2% 11.06% 4.45% 5.51% 1.58% 1.33% 1.23%
2026/08/20 28.38% 23.42% 8.63% 6.46% 9.27% 5.92% 4.29% 1.85% 0.75% 1.26%
2026/08/21 31.25% 20.54% 7.9% 8.75% 7.17% 5.95% 3.19% 2.03% 1.1% 0.89%
2026/08/22 24.89% 22.35% 10.22% 8.82% 7.91% 6.66% 3.37% 2.08% 0.74% 1.21%
2026/08/23 28.31% 21.68% 10.18% 8.53% 7.02% 5.87% 3.36% 1.86% 1.1% 0.84%
2026/08/24 29.57% 23.48% 8.49% 6.56% 6.24% 5.92% 5.08% 1.92% 0.78% 0.73%
2026/08/25 31.04% 19.87% 8.23% 9.32% 8.35% 4.92% 3.77% 1.6% 1.19% 1.02%
2026/08/26 25.5% 20.55% 11.26% 8.95% 8.9% 5.26% 3.26% 2.14% 1.35% 1.11%
2026/08/27 27.01% 20.51% 10.77% 10.35% 8.92% 4.23% 3.02% 2.34% 1.95% 1.43%
2026/08/28 28.75% 20.35% 9.25% 10.2% 7.64% 5.06% 3.21% 2.05% 1.5% 1.45%
2026/08/29 24.26% 23.25% 9.7% 10.03% 7.83% 5.76% 3.38% 2.41% 2.22% 0.96%
2026/08/30 25.05% 20.97% 9.56% 9.49% 5.47% 6.24% 4.91% 3.59% 2.02% 0.84%
2026/08/31 26.96% 20.96% 11.11% 9.72% 6.81% 4.77% 3.71% 2.18% 1.49% 0.81%
  • blackcircles.com
  • halfords.com
  • kwik-fit.com
  • justtyres.co.uk
  • national.co.uk
  • asdatyres.co.uk
  • ebay.co.uk
  • protyre.co.uk
  • f1autocentres.co.uk
  • etyres.co.uk

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Blackcircles.com started August strong but saw a decline, finishing at 26.96%. Halfords.com fluctuated, ending at 20.96%. Kwik-fit.com had a steady rise, closing at 11.11%. Justtyres.co.uk improved, reaching 9.72%. National.co.uk dipped, ending at 6.81%. Asdatyres.co.uk showed growth, finishing at 4.77%. Ebay.co.uk declined, closing at 3.71%. Protyre.co.uk rose, ending at 2.18%. F1autocentres.co.uk increased, finishing at 1.49%. Etyres.co.uk decreased, closing at 0.81%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    We Won't Be Beaten On Price | Fully Fitted Tyres From £29.00 https://www.f1autocentres.co.uk › car › tyres

    Book Your Tyre Fitting At Formula One Autocentres - We Simply Will Not Be Beaten On Price!

  2. 2
    Never Beaten on Fitted Price | We Will Come To You https://www.halfords.com › tyre › fitting

    We Are Never Beaten On Price On Fitted Tyres. Book Online Today. Our Mobile Tyre Fitting Service Will Fit Your Tyres, Helping To Keep You & Your Car Safe. Lowest Prices Guaranteed.

  3. 3
    Buy Tyres Online & Book Fitting | Cheap Tyres | Just Tyres https://www.justtyres.co.uk

    At Just Tyres we offer advice so you make the right decisions for your car

  4. 4
    Free Fitting On 2+ Tyres | Same Day Tyre Fitting https://www.kwik-fit.com

    We're #1 In The UK For Tyres & Have A Huge Range To Suit Your Car, 4x4, Van Or Motorhome.

  5. 5
    National Tyres https://www.national.co.uk

    National Tyres And Autocare — Fast fit tyre specialist, same day tyre fitting available when you book before 3pm. National Tyres™ mobile tyre fitting. Order tyres online and we'll come to you.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive tires, five advertisers stand out with compelling PPC ads. F1 Autocentres and Halfords emphasize unbeatable prices, with Halfords offering mobile fitting for convenience. Just Tyres focuses on informed decisions, while Kwik Fit highlights free fitting and variety. National Tyres promises fast, mobile service, ensuring customer ease.

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