UK Automotive Tires - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.8813354338
91.1186645662
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 20%
Navigational 1%
Seasonal 2%
Local 4%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 28.49
national.co.uk 18.83
halfords.com 13.41
kwik-fit.com 8.29
justtyres.co.uk 5.41
asdatyres.co.uk 5.4
ebay.co.uk 3.27
etyres.co.uk 2.07
protyre.co.uk 1.49
atseuromaster.co.uk 1.49
others 11.85
  • blackcircles.com - 28.49%
  • national.co.uk - 18.83%
  • halfords.com - 13.41%
  • kwik-fit.com - 8.29%
  • justtyres.co.uk - 5.41%
  • asdatyres.co.uk - 5.4%
  • ebay.co.uk - 3.27%
  • etyres.co.uk - 2.07%
  • protyre.co.uk - 1.49%
  • atseuromaster.co.uk - 1.49%
  • others - 11.85%

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In the PPC landscape, Blackcircles.com leads with 28.49% click share, followed by National.co.uk at 18.83%. Halfords.com captures 13.41%, while ‘others’ collectively hold 11.85%.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com national.co.uk halfords.com kwik-fit.com justtyres.co.uk mobiletyrebuddy.co.uk ebay.co.uk etyres.co.uk 24hrmobiletyrefitting.co.uk mobiletyresolutions.co.uk
2026/04/01 28.85% 24.46% 16.7% 3.02% 4.48% 2% 1.62% 2.43% 1.34% 1.07%
2026/04/02 24.65% 23.03% 17.32% 6.12% 5.06% 2.73% 1.89% 2.92% 1.47% 1.11%
2026/04/03 16.26% 21.35% 20.69% 7.17% 5.77% 4.17% 2.5% 2.49% 1.64% 2.25%
2026/04/04 18.41% 21.33% 18.42% 7.32% 5.74% 3.63% 2.54% 2.52% 2.36% 1.93%
2026/04/05 19.32% 20.26% 18.77% 8.31% 5.4% 3.35% 2.08% 2.46% 1.34% 3.99%
2026/04/06 20.93% 18.07% 18.31% 9.06% 4.62% 3.4% 1.94% 3.17% 1.41% 3.72%
2026/04/07 25.12% 20.64% 15.88% 7% 4.52% 3.75% 2.1% 2.29% 1.08% 4.05%
2026/04/08 25.93% 20.02% 18.21% 5.74% 4.73% 3.5% 2.37% 2.04% 1.46% 4.1%
2026/04/09 25.83% 22.55% 15.77% 6.4% 4.52% 2.4% 2.1% 2.04% 2.17% 3.58%
2026/04/10 20.85% 23.1% 17.21% 6.55% 4.66% 2.44% 2.75% 1.85% 2.14% 3.9%
2026/04/11 15.98% 22.44% 18.37% 8.89% 5.52% 3.98% 2.36% 2.76% 2% 2.53%
2026/04/12 19.4% 24.84% 15.72% 6.6% 5.11% 3.84% 2.15% 2.75% 1.8% 2.36%
2026/04/13 25.37% 22.59% 17.09% 6.83% 4.26% 4.01% 2.22% 2.64% 1.22% 1.72%
2026/04/14 25.9% 19.67% 17.77% 8.34% 5.17% 2.73% 1.78% 2.5% 0.96% 1.9%
2026/04/15 26.3% 19.69% 15.05% 7.07% 5.2% 4.09% 2.13% 2.51% 1.1% 1.26%
2026/04/16 23.88% 23.42% 16.02% 7.13% 6.1% 2.99% 1.84% 2.18% 0.93% 2.3%
2026/04/17 25.53% 20.98% 12.11% 7.05% 6.66% 3.2% 2.42% 2.17% 0.84% 4.35%
2026/04/18 21.86% 22.96% 12.43% 6.57% 7.14% 3.22% 2.7% 2.53% 2.48% 2.79%
2026/04/19 18.81% 24.07% 15.99% 7.15% 7.08% 3.63% 1.77% 2.88% 2.36% 1.87%
2026/04/20 27.46% 18.36% 15.39% 6.87% 8.39% 2.6% 2.1% 2.36% 1.67% 1%
2026/04/21 28.44% 18.68% 14.27% 6.57% 6.99% 3.22% 2.14% 2.15% 1.59% 1.16%
2026/04/22 26.79% 21.16% 11.95% 6.81% 5.59% 2.8% 3.17% 2.37% 1.96% 2.15%
2026/04/23 25.25% 17.88% 17.78% 6.4% 5.03% 3.43% 2.45% 2.92% 1.38% 2.27%
2026/04/24 27.43% 18.07% 14% 7.55% 4.61% 3.67% 1.89% 2.35% 1.33% 2.87%
2026/04/25 22.35% 17.08% 16% 7.84% 5.03% 4.64% 2.19% 2.51% 2.49% 1.76%
2026/04/26 23.77% 17.31% 15.42% 6.99% 5.7% 5.53% 2.81% 1.84% 2.43% 2.52%
2026/04/27 28.14% 14.65% 15.35% 6.77% 6.34% 4.9% 3.47% 2.34% 2.04% 1.53%
2026/04/28 27.46% 14.88% 12.11% 7.67% 7.45% 5.2% 3.1% 2.84% 1.72% 2.23%
2026/04/29 28% 15.33% 12.48% 7.27% 6.97% 5.63% 2.42% 2.6% 2.45% 2.27%
2026/04/30 27.75% 15.43% 12.13% 7.47% 6.34% 5.52% 3.05% 2.51% 2.1% 1.99%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • kwik-fit.com
  • justtyres.co.uk
  • mobiletyrebuddy.co.uk
  • ebay.co.uk
  • etyres.co.uk
  • 24hrmobiletyrefitting.co.uk
  • mobiletyresolutions.co.uk

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In April 2026, Blackcircles.com led PPC spend, peaking at 28.85% and ending at 27.75%. National.co.uk saw a decline, finishing at 15.43%. Halfords.com fluctuated, closing at 12.13%. Kwik-fit.com and Justtyres.co.uk showed steady growth, ending at 7.47% and 6.34%, respectively.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 164
2026/04/02 173
2026/04/03 190
2026/04/04 183
2026/04/05 184
2026/04/06 190
2026/04/07 192
2026/04/08 184
2026/04/09 175
2026/04/10 184
2026/04/11 184
2026/04/12 171
2026/04/13 174
2026/04/14 175
2026/04/15 172
2026/04/16 166
2026/04/17 164
2026/04/18 172
2026/04/19 159
2026/04/20 166
2026/04/21 161
2026/04/22 163
2026/04/23 166
2026/04/24 170
2026/04/25 169
2026/04/26 174
2026/04/27 183
2026/04/28 178
2026/04/29 174
2026/04/30 171

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April began with 164 advertisers, peaking at 192 by the 7th. Mid-month saw a decline, reaching 159 on the 19th. The month concluded with 171 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
blackcircles.com 3.98%
justtyres.co.uk 1.4%
atseuromaster.co.uk 0.45%
ebay.co.uk 0.35%
oponeo.co.uk 0.21%
mobiletyresolutions.co.uk -0.24%
roadmateuk.co.uk -0.37%
kwik-fit.com -0.69%
national.co.uk -2.85%
halfords.com -2.9%

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Blackcircles.com surged with a 3.98% click share increase, while Halfords.com dropped by 2.9%. Justtyres.co.uk gained 1.4%, contrasting with national.co.uk’s 2.85% decline.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date blackcircles.com halfords.com national.co.uk kwik-fit.com justtyres.co.uk ebay.co.uk asdatyres.co.uk etyres.co.uk mobiletyrebuddy.co.uk 24hrmobiletyrefitting.co.uk
2026/04/01 33.74% 16.3% 19.08% 2.97% 4.77% 3.1% 4.61% 2.35% 0.82% 1.07%
2026/04/02 28.33% 17.01% 18.13% 6.33% 5.65% 3.48% 3.62% 2.91% 1.23% 1.1%
2026/04/03 18.49% 20.47% 16.7% 8.14% 6.75% 4.81% 3.91% 2.64% 1.71% 1.44%
2026/04/04 21.08% 18.3% 15.89% 8.98% 6.69% 4.76% 3.53% 2.39% 1.59% 1.72%
2026/04/05 22.87% 17.95% 15.98% 9.87% 6.73% 3.98% 2.86% 2.45% 1.42% 0.87%
2026/04/06 24.7% 18.28% 13.34% 10.02% 4.96% 3.86% 3.15% 3.16% 1.46% 1.2%
2026/04/07 28.7% 16.09% 16.51% 8% 5.04% 4.18% 2.33% 2.12% 1.63% 1%
2026/04/08 29.84% 17.86% 15.99% 6.57% 5.2% 4.53% 2.31% 2.01% 1.51% 1.19%
2026/04/09 30.23% 15.68% 17.77% 7.14% 4.53% 4.28% 2% 2.08% 1.02% 1.75%
2026/04/10 24.52% 16.76% 18.8% 7.38% 5.07% 5.38% 2.05% 2.13% 1.09% 1.77%
2026/04/11 18.83% 18.04% 17.95% 9.74% 6.87% 4.54% 2.54% 2.68% 1.73% 1.64%
2026/04/12 23.92% 16.39% 19.01% 7.17% 6.86% 3.82% 1.68% 2.75% 1.64% 1.34%
2026/04/13 28.43% 16.65% 17.05% 8.22% 6.03% 4.46% 1.86% 2.67% 1.78% 0.9%
2026/04/14 29.35% 17.91% 15.36% 8.85% 5.81% 3.17% 1.47% 2.41% 1.21% 0.98%
2026/04/15 29.86% 14.64% 14.42% 8.32% 5.89% 4.28% 1.67% 2.9% 1.87% 0.72%
2026/04/16 27.24% 16.09% 18.31% 8.55% 6.58% 3.7% 1.11% 2.41% 1.34% 0.7%
2026/04/17 29.35% 12.07% 16.01% 7.86% 7.61% 5.13% 1.53% 2.21% 1.38% 0.6%
2026/04/18 27.38% 12.06% 17.88% 7.08% 7.82% 5.09% 1.07% 2.62% 1.43% 1.83%
2026/04/19 23.91% 15.99% 18.67% 8.33% 7.55% 3.29% 0.84% 2.62% 1.59% 1.97%
2026/04/20 31.05% 14.88% 13.32% 7.4% 9.56% 3.97% 1.88% 2.5% 1.11% 1.11%
2026/04/21 32.29% 14.18% 14.16% 7.68% 6.55% 4.06% 1.79% 2.2% 1.42% 1.17%
2026/04/22 30.64% 12.96% 15.65% 7.71% 5.23% 5.89% 2.14% 2.08% 1.2% 1.41%
2026/04/23 28.52% 18.33% 13.5% 6.95% 5.37% 4.52% 2.71% 2.65% 1.43% 1.08%
2026/04/24 31.82% 14.31% 13.07% 8.48% 4.66% 3.47% 3.12% 2.36% 1.49% 1.35%
2026/04/25 26.36% 17.04% 12.35% 9.24% 4.36% 4.08% 2.94% 2.27% 1.95% 2.1%
2026/04/26 28.88% 16.64% 12.06% 7.67% 5.58% 5.21% 2.64% 1.72% 2.4% 2.11%
2026/04/27 31.82% 16.1% 10.13% 7.49% 5.38% 6.97% 2.48% 2.32% 2.09% 1.52%
2026/04/28 30.99% 12.55% 10.71% 8.98% 7.51% 5.71% 3% 2.94% 2.3% 1.31%
2026/04/29 32.05% 13% 10.99% 8.21% 7.09% 4.88% 2.33% 2.72% 2.42% 1.92%
2026/04/30 31.83% 12.88% 10.5% 8.08% 5.84% 5.5% 3.53% 2.76% 2.29% 1.67%
  • blackcircles.com
  • halfords.com
  • national.co.uk
  • kwik-fit.com
  • justtyres.co.uk
  • ebay.co.uk
  • asdatyres.co.uk
  • etyres.co.uk
  • mobiletyrebuddy.co.uk
  • 24hrmobiletyrefitting.co.uk

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April saw blackcircles.com dominate with a peak impression share of 33.74%. Halfords and national.co.uk fluctuated, while kwik-fit.com steadily rose. By month’s end, blackcircles.com maintained a strong lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    Goodyear Tyres | Buy Online at Cheap Prices | Blackcircles https://www.blackcircles.com

    The UK's leading online tyre retailer, rated excellent by our customers. Competitively priced. See how much you can save on tyres today.

  2. 2
    Same Day Tyre Fitting | Never Beaten On Fitted Price https://www.halfords.com

    Same Day Tyre Fitting Available In Selected Garages When You Book Online Before 3pm.

  3. 3
    20% Off 4 Premium Tyres - Offer Ends 7th April https://www.kwik-fit.com

    Find The Best Tyre Deals & Save With Kwik Fit Today. Hurry, Sale Ends Soon.

  4. 4
    Mobile Tyre Fitting Near You - 20 Min Arrivals https://www.mobiletyrebuddy.co.uk

    Mobile Tyre Fitting Available 24/7 Anytime, Anywhere You Are. Call Us Now.

  5. 5
    National Tyres & Autocare - Same Day Tyre Fitting https://www.national.co.uk

    Same Day Tyre Fitting Available In Selected Garages When You Book Online Before 3pm.

Copyright © Adthena. All rights reserved.

In the competitive world of online tyre sales, Blackcircles stands out with its customer-rated excellence and competitive pricing. Halfords and National Tyres emphasize convenience with same-day fitting, while Kwik Fit offers enticing discounts. Mobile Tyre Buddy highlights 24/7 availability, ensuring swift service.

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