UK Automotive Tires - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.8006176635
84.1993823365
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 22%
Navigational 4%
Seasonal 3%
Local 15%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 27.04
halfords.com 21.42
national.co.uk 12.79
kwik-fit.com 11.32
asdatyres.co.uk 7.3
protyre.co.uk 3.93
justtyres.co.uk 3.59
ebay.co.uk 2.71
mytyres.co.uk 1.18
etyres.co.uk 1.01
others 7.71
  • blackcircles.com - 27.04%
  • halfords.com - 21.42%
  • national.co.uk - 12.79%
  • kwik-fit.com - 11.32%
  • asdatyres.co.uk - 7.3%
  • protyre.co.uk - 3.93%
  • justtyres.co.uk - 3.59%
  • ebay.co.uk - 2.71%
  • mytyres.co.uk - 1.18%
  • etyres.co.uk - 1.01%
  • others - 7.71%

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Blackcircles.com leads with 27.04% click share, followed by Halfords.com at 21.42%. Others collectively hold 7.71%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com halfords.com national.co.uk kwik-fit.com asdatyres.co.uk 24hrmobiletyrefitting.co.uk ebay.co.uk justtyres.co.uk protyre.co.uk etyres.co.uk
2026/10/01 27.49% 18.69% 13.16% 13.31% 3.38% 1.13% 2.11% 4.14% 2.23% 1.24%
2026/10/02 26.23% 19.62% 10.51% 12.91% 6.29% 0.76% 2.72% 4.47% 2.54% 1.01%
2026/10/03 20.7% 22.33% 14.72% 14.15% 4.16% 0.51% 2.57% 3.11% 2.7% 1.61%
2026/10/04 24.42% 21.08% 13.23% 13.58% 4.09% 1.35% 2.69% 3.05% 2.34% 1.64%
2026/10/05 24.69% 19.17% 13.74% 12.13% 3.77% 0.69% 2.96% 6.63% 2.83% 1.46%
2026/10/06 29.39% 17.76% 14.22% 11.83% 3.12% 1.16% 2.33% 5.86% 2.29% 1.59%
2026/10/07 28.75% 18.86% 12.53% 10.49% 3.44% 2.46% 2.57% 4.53% 2.39% 0.88%
2026/10/08 27.05% 18.92% 12.53% 10.98% 4.04% 1.25% 2.07% 3.47% 3.02% 1.23%
2026/10/09 32.14% 18.23% 12.66% 9.13% 4.25% 1.57% 2.43% 2.95% 3.24% 1.11%
2026/10/10 30.23% 19.36% 10.33% 10.14% 4.68% 1.34% 2.45% 4.3% 3.64% 1.42%
2026/10/11 29.4% 19.03% 10.7% 11.51% 5.11% 1.63% 2.44% 4.34% 3.75% 1.23%
2026/10/12 30.2% 18.99% 10.99% 9.3% 5.03% 2.9% 1.91% 3.9% 3.59% 1.4%
2026/10/13 30.68% 19.48% 11.93% 9.66% 4.46% 1.06% 1.96% 5% 3.1% 1.6%
2026/10/14 26.46% 20.33% 13.83% 10.07% 3.55% 0.69% 1.83% 5.12% 2.88% 1.9%
2026/10/15 28.14% 19.03% 14.8% 7.81% 3.04% 0.69% 2.15% 6.73% 3.04% 1.52%
2026/10/16 24.59% 20.22% 14.11% 10.6% 3.84% 1.65% 2.09% 7.08% 3.12% 1.47%
2026/10/17 23.66% 19.88% 15.1% 11.49% 3.52% 1.3% 2.19% 6.25% 2.97% 1.99%
2026/10/18 24.9% 18.88% 15.41% 10.5% 2.78% 2.24% 2.66% 4.64% 3.97% 1.82%
2026/10/19 26.26% 16.66% 18.91% 10% 2.38% 1.94% 2.71% 4.4% 3.14% 1.66%
2026/10/20 28.06% 17.23% 15.57% 8.7% 2.78% 1.6% 3% 5.52% 3.29% 1.56%
2026/10/21 31.32% 16.57% 15.52% 7.64% 2.8% 3.83% 3.28% 5.48% 3.06% 1.19%
2026/10/22 27.53% 16.04% 14.57% 11.24% 3.61% 3.05% 2.98% 4.08% 3.77% 1.6%
2026/10/23 30.22% 15.83% 13.12% 9.8% 3.55% 4.01% 2.8% 4.3% 3.3% 1.41%
2026/10/24 20.96% 19.52% 13.75% 13.28% 3.73% 3.18% 2.85% 3.69% 2.01% 2.26%
2026/10/25 24.62% 19.13% 15.56% 13% 2.65% 3.37% 2.25% 4.32% 2.29% 1.72%
2026/10/26 23.38% 19.85% 18.17% 11.18% 3.25% 1.12% 1.85% 3.86% 1.72% 1.47%
2026/10/27 24.52% 18.73% 16.99% 12.63% 3.54% 1.53% 2% 4.18% 2.03% 1.22%
2026/10/28 23.69% 18.9% 17.33% 12.38% 3.46% 1.56% 2.21% 2.91% 1.98% 1.83%
2026/10/29 24.09% 19.24% 17.72% 13.12% 3.46% 1.86% 1.85% 2.47% 1.76% 1.36%
2026/10/30 24.59% 20.07% 17.68% 12.8% 3.16% 1.52% 2.47% 2.58% 1.66% 1.63%
2026/10/31 23.78% 19.05% 16.53% 12.67% 3.87% 3.3% 2.47% 2.44% 1.62% 1.33%
  • blackcircles.com
  • halfords.com
  • national.co.uk
  • kwik-fit.com
  • asdatyres.co.uk
  • 24hrmobiletyrefitting.co.uk
  • ebay.co.uk
  • justtyres.co.uk
  • protyre.co.uk
  • etyres.co.uk

Copyright © Adthena. All rights reserved.

Blackcircles.com led October with fluctuating spend, peaking at 32.14% on the 9th. Halfords.com saw a decline, ending at 19.05%. National.co.uk and Kwik-fit.com showed varied trends, while Asdatyres.co.uk remained stable. The month concluded with Blackcircles.com maintaining dominance.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 193
2026/10/02 186
2026/10/03 180
2026/10/04 181
2026/10/05 180
2026/10/06 172
2026/10/07 177
2026/10/08 182
2026/10/09 175
2026/10/10 176
2026/10/11 177
2026/10/12 173
2026/10/13 170
2026/10/14 179
2026/10/15 181
2026/10/16 190
2026/10/17 189
2026/10/18 185
2026/10/19 185
2026/10/20 189
2026/10/21 196
2026/10/22 191
2026/10/23 190
2026/10/24 191
2026/10/25 192
2026/10/26 199
2026/10/27 200
2026/10/28 201
2026/10/29 199
2026/10/30 194
2026/10/31 198

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October began with 193 advertisers, dipped mid-month, then surged to 201, ending at 198.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kwik-fit.com 3.24%
national.co.uk 2.01%
24hrmobiletyrefitting.co.uk 0.58%
tyre-shopper.co.uk 0.4%
ebay.co.uk 0.2%
demon-tweeks.com -0.24%
asdatyres.co.uk -0.58%
justtyres.co.uk -0.79%
protyre.co.uk -1.44%
halfords.com -3.63%

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Kwik-fit.com surged with a 3.24% click share increase, while halfords.com dropped by 3.63%. National.co.uk gained 2.01%, contrasting with protyre.co.uk’s 1.44% decline.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date blackcircles.com halfords.com kwik-fit.com national.co.uk asdatyres.co.uk ebay.co.uk justtyres.co.uk 24hrmobiletyrefitting.co.uk protyre.co.uk etyres.co.uk
2026/10/01 29.73% 17.54% 15.19% 9.58% 4.92% 3.79% 3.38% 0.59% 2.52% 1.48%
2026/10/02 29.45% 18% 14.62% 7.13% 7.43% 4.67% 3.42% 0.47% 2.9% 0.89%
2026/10/03 23.49% 19.45% 15.3% 10.38% 5.98% 4.83% 3.19% 0.36% 3.23% 1.47%
2026/10/04 26.58% 18.75% 14.35% 9.27% 5.05% 4.97% 4.13% 0.6% 2.77% 1.38%
2026/10/05 28.49% 16.58% 13.25% 9.67% 4.72% 5.59% 6.66% 0.39% 3.24% 1.44%
2026/10/06 33.84% 15.91% 12.82% 9.55% 4.33% 4.17% 5.93% 0.88% 2.73% 1.52%
2026/10/07 31.49% 17.06% 11.54% 8.95% 4.74% 4.67% 4.41% 2.22% 2.79% 0.95%
2026/10/08 30.14% 17.02% 12.37% 8.27% 5.3% 3.74% 3.83% 0.81% 3.51% 1.28%
2026/10/09 36.23% 16.82% 9.43% 7.86% 4.93% 4.43% 3.28% 1.35% 3.71% 1.12%
2026/10/10 32.59% 17.07% 9.7% 6.72% 5.66% 4.75% 5.01% 0.68% 4.6% 1.56%
2026/10/11 31.82% 16.63% 11.11% 6.86% 6.16% 4.61% 5.18% 1.41% 4.4% 0.91%
2026/10/12 32.69% 17.12% 9.37% 7.08% 6.21% 3.66% 4.24% 2.35% 4.37% 1.46%
2026/10/13 33.9% 17.51% 9.59% 8.03% 5.43% 3.62% 5.13% 0.77% 3.55% 1.52%
2026/10/14 28.56% 18.19% 10.39% 9.61% 5.02% 3.51% 6.91% 0.45% 3.47% 1.61%
2026/10/15 31.07% 16.85% 9.07% 10.27% 4.13% 3.95% 6.72% 0.4% 3.64% 1.6%
2026/10/16 26.55% 18.57% 11.81% 10.42% 4.68% 3.9% 7.36% 1.28% 3.6% 1.86%
2026/10/17 24.83% 18.55% 12.4% 11.17% 4.89% 3.97% 7.04% 1.08% 3.39% 2.03%
2026/10/18 27.43% 17.18% 11.27% 11.6% 3.99% 4.66% 5.27% 1.59% 4.92% 1.53%
2026/10/19 28.36% 14.98% 10.49% 15.02% 3.54% 4.71% 5.26% 1.78% 3.74% 1.65%
2026/10/20 30.83% 15.78% 9.27% 11.46% 3.81% 4.97% 5.59% 1.35% 4.3% 1.91%
2026/10/21 33.05% 15.01% 7.99% 11.16% 3.64% 5.68% 6.34% 3.4% 3.76% 1.34%
2026/10/22 30.51% 13.87% 11.65% 10.8% 4.38% 4.86% 4.66% 2.55% 4.95% 1.84%
2026/10/23 33.45% 13.84% 10.63% 9.27% 4.73% 4.72% 4.76% 3.22% 4.09% 1.29%
2026/10/24 23.2% 17.33% 14.78% 10.17% 5.05% 4.57% 4.48% 2.79% 2.53% 2.11%
2026/10/25 26.95% 16.99% 14.18% 11.63% 3.61% 3.86% 5.36% 2.9% 2.7% 1.64%
2026/10/26 25.06% 18.26% 11.87% 14.3% 4.23% 3.19% 5.45% 0.89% 2.05% 1.49%
2026/10/27 26.41% 16.62% 14.27% 13% 4.62% 3.52% 5.31% 1.14% 2.4% 1.22%
2026/10/28 26.15% 17.24% 14.15% 13.07% 4.63% 3.71% 3.73% 1.27% 2.48% 1.61%
2026/10/29 26.05% 17.84% 15.69% 13.86% 4.22% 3.48% 3.11% 1.3% 2.13% 1.6%
2026/10/30 27.26% 17.74% 14.45% 13.5% 4.57% 4.43% 2.63% 1.19% 2.03% 1.63%
2026/10/31 26.66% 17.5% 13.84% 12.75% 5.17% 4.39% 2.51% 2.37% 1.87% 1.52%
  • blackcircles.com
  • halfords.com
  • kwik-fit.com
  • national.co.uk
  • asdatyres.co.uk
  • ebay.co.uk
  • justtyres.co.uk
  • 24hrmobiletyrefitting.co.uk
  • protyre.co.uk
  • etyres.co.uk

Copyright © Adthena. All rights reserved.

Blackcircles.com led October with fluctuating impressions, peaking at 36.23% on the 9th. Halfords.com and kwik-fit.com followed, showing steady trends. National.co.uk surged mid-month, while asdatyres.co.uk remained stable. The month concluded with blackcircles.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    Buy Online, Get Fitted Locally - £40 or more off Selected Tyres https://www.blackcircles.com

    Get the best deals on your favourite tyre brands online, delivered and fitted locally

  2. 2
    Never Beaten On Fitted Price | Same Day Tyre Fitting https://www.halfords.com

    Same Day Tyre Fitting Available In Selected Garages When You Book Online Before...

  3. 3
    15% Off 4 Premium Tyres - Premium Tyres Now On Sale https://www.kwik-fit.com › tyre-offers

    Find The Best Tyre Deals & Save With Kwik Fit Today. Hurry, Sale Ends Soon.

  4. 4
    National Tyres & Autocare - Up To 20% Off Selected Tyres https://www.national.co.uk

    Top Brands Available, Goodyear, Pirelli, Sailun, Michelin, Bridgestone, Continal & More.

  5. 5
    Buy Tyres Online | Prices Include Local Fitting | Protyre https://www.protyre.co.uk

    Tyre Spot Is Now Part Of Protyre. Same-Day Tyre Fitting. Book Online Today!

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, Blackcircles.com entices with local fitting and discounts, while Halfords promises unbeatable prices and same-day service. Kwik Fit offers a limited-time premium tire sale, National Tyres highlights top brands, and Protyre emphasizes seamless online booking and local fitting.

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