UK Automotive Tires - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.43804479284
92.5619552072
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 22%
Navigational 1%
Seasonal 3%
Local 4%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 24.98
halfords.com 19.17
national.co.uk 15.55
kwik-fit.com 7.97
asdatyres.co.uk 5.52
justtyres.co.uk 5.05
ebay.co.uk 4.1
protyre.co.uk 2.02
etyres.co.uk 1.74
atseuromaster.co.uk 1.41
others 12.49
  • blackcircles.com - 24.98%
  • halfords.com - 19.17%
  • national.co.uk - 15.55%
  • kwik-fit.com - 7.97%
  • asdatyres.co.uk - 5.52%
  • justtyres.co.uk - 5.05%
  • ebay.co.uk - 4.1%
  • protyre.co.uk - 2.02%
  • etyres.co.uk - 1.74%
  • atseuromaster.co.uk - 1.41%
  • others - 12.49%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Blackcircles.com leads with 24.98% click share, followed by Halfords.com at 19.17%. National.co.uk captures 15.55%, while ‘others’ collectively hold 12.49%.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com national.co.uk halfords.com kwik-fit.com mobiletyrebuddy.co.uk justtyres.co.uk ebay.co.uk etyres.co.uk asdatyres.co.uk 24hrmobiletyrefitting.co.uk
2026/02/01 19.02% 16.05% 20.15% 8.26% 4.52% 6.42% 1.97% 1.84% 2.34% 3.41%
2026/02/02 28.07% 13.42% 18.99% 7.52% 3.8% 4.94% 2.31% 1.78% 1.84% 2.18%
2026/02/03 25.1% 14.45% 18.11% 8.47% 3.25% 6.22% 3.38% 2.22% 2.3% 1.82%
2026/02/04 24.77% 15.91% 18.6% 6.32% 3.65% 5.68% 3.2% 2.47% 1.99% 2.26%
2026/02/05 23.15% 15.96% 20.04% 7.96% 2.57% 4.94% 2.9% 2.17% 1.94% 2.87%
2026/02/06 21.93% 16.04% 21.76% 6.21% 2.31% 4.57% 3.32% 2.71% 1.84% 1.7%
2026/02/07 23.47% 15.87% 18.35% 5.43% 3.5% 3.83% 4.65% 2.08% 1.79% 1.79%
2026/02/08 20.46% 16.19% 18.93% 6.54% 3.54% 4.88% 4.53% 2.36% 2.19% 1.95%
2026/02/09 25.73% 16.34% 16.37% 6.7% 3.6% 5.32% 4.39% 1.85% 2.2% 1.73%
2026/02/10 25.88% 14.9% 18.74% 5.78% 3.18% 6.2% 3.02% 2.53% 2.37% 1.76%
2026/02/11 28.48% 15.35% 16.12% 5.71% 3.77% 5.24% 4.08% 2.92% 1.68% 1.84%
2026/02/12 21.81% 16.96% 17.58% 7.38% 4.65% 4.3% 3.45% 2.18% 2.19% 3.26%
2026/02/13 21.87% 15.99% 21.7% 6.19% 2.3% 4.56% 3.31% 2.7% 1.84% 1.7%
2026/02/14 23.32% 15.76% 18.24% 5.4% 3.47% 3.8% 4.62% 2.06% 1.79% 1.78%
2026/02/15 20.41% 16.15% 18.88% 6.52% 3.53% 4.87% 4.51% 2.36% 2.19% 1.95%
2026/02/16 25.64% 16.28% 16.31% 6.68% 3.59% 5.3% 4.38% 1.84% 2.19% 1.73%
2026/02/17 27.19% 13.01% 15.03% 6.78% 4.45% 6.36% 3.7% 2.97% 2.55% 1.67%
2026/02/18 29.25% 14.29% 15.33% 8.04% 3.38% 5.13% 3.33% 2.73% 2.18% 2.47%
2026/02/19 24.23% 15.14% 17.81% 8.82% 4.73% 5.29% 2.5% 2.42% 2.03% 2.47%
2026/02/20 24.39% 17.64% 17.34% 7.09% 4.86% 4.63% 2.01% 1.6% 1.84% 3.22%
2026/02/21 24.17% 16.76% 16.87% 8.54% 4.79% 4.71% 1.84% 2.2% 2% 3.24%
2026/02/22 18.65% 18.92% 17.08% 10.75% 4.04% 5.26% 1.31% 3.08% 3.56% 3.69%
2026/02/23 25.1% 16.88% 17.15% 10.08% 3.75% 4.52% 1.19% 2.43% 2.58% 3.39%
2026/02/24 25.12% 17.44% 16.63% 9.13% 4.44% 4.34% 1.28% 2.56% 3.6% 1.81%
2026/02/25 28.32% 17.17% 17.17% 8.14% 4.14% 4.17% 1.84% 2.04% 1.69% 1.76%
2026/02/26 24.25% 19.22% 18.45% 10.67% 4.72% 4.42% 1.45% 1.47% 2.47% 0.28%
2026/02/27 28.82% 16.13% 14.56% 10.09% 5.17% 5.69% 3.16% 1.17% 2.04% 0.48%
2026/02/28 27.66% 16.23% 15.84% 11.26% 4.28% 3.64% 2.75% 1.95% 1.78% 1.7%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • kwik-fit.com
  • mobiletyrebuddy.co.uk
  • justtyres.co.uk
  • ebay.co.uk
  • etyres.co.uk
  • asdatyres.co.uk
  • 24hrmobiletyrefitting.co.uk

Copyright © Adthena. All rights reserved.

Blackcircles.com led February with fluctuating spend, peaking at 29.25%. National.co.uk and Halfords.com followed, showing steady trends. Kwik-fit.com and Mobiletyrebuddy.co.uk saw notable increases, while others remained stable.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 235
2026/02/02 243
2026/02/03 221
2026/02/04 226
2026/02/05 235
2026/02/06 228
2026/02/07 229
2026/02/08 226
2026/02/09 223
2026/02/10 215
2026/02/11 211
2026/02/12 195
2026/02/13 228
2026/02/14 229
2026/02/15 226
2026/02/16 223
2026/02/17 192
2026/02/18 207
2026/02/19 206
2026/02/20 199
2026/02/21 198
2026/02/22 192
2026/02/23 196
2026/02/24 198
2026/02/25 188
2026/02/26 194
2026/02/27 192
2026/02/28 191

Copyright © Adthena. All rights reserved.

February began with 235 advertisers, peaking at 243 on the 2nd. A decline followed, ending the month at 191.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kwik-fit.com 1.86%
national.co.uk 1.12%
blackcircles.com 0.99%
asdatyres.co.uk 0.72%
mobiletyrebuddy.co.uk 0.24%
quicklinerecovery.com -0.21%
ractyres.co.uk -0.22%
oponeo.co.uk -0.26%
ebay.co.uk -1.34%
halfords.com -2.09%

Copyright © Adthena. All rights reserved.

Kwik-fit.com surged with a 1.86% click share increase, while halfords.com faced a 2.09% decline. National.co.uk and blackcircles.com also gained, contrasting with ebay.co.uk’s drop.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date blackcircles.com halfords.com national.co.uk kwik-fit.com ebay.co.uk justtyres.co.uk asdatyres.co.uk mobiletyrebuddy.co.uk etyres.co.uk 24hrmobiletyrefitting.co.uk
2026/02/01 22.53% 19.86% 13.91% 9.19% 3.63% 4.98% 3.17% 2.12% 1.85% 3.17%
2026/02/02 30.17% 18.91% 11.36% 8.07% 4.3% 4.15% 2.57% 1.75% 2.16% 1.84%
2026/02/03 25.2% 17.5% 13.32% 8.83% 5.33% 5.81% 2.92% 1.56% 2.57% 1.63%
2026/02/04 25.51% 18.46% 14.25% 6.53% 5.64% 5.21% 2.48% 1.72% 2.71% 1.8%
2026/02/05 24.44% 19.23% 13.77% 8.53% 5.04% 4.48% 2.45% 1.18% 2.28% 2.55%
2026/02/06 22.2% 21.78% 14.12% 6.21% 5.68% 3.72% 2.75% 1.09% 2.87% 1.47%
2026/02/07 24.53% 17.69% 13.43% 5.4% 7.74% 2.96% 2.51% 1.9% 2.09% 1.8%
2026/02/08 22.6% 18.14% 13.71% 6.21% 8.2% 3.86% 2.75% 1.63% 2.17% 1.8%
2026/02/09 27.89% 15.85% 13.66% 6.48% 8.16% 4.27% 2.67% 1.71% 1.79% 1.46%
2026/02/10 28.89% 18.75% 12.3% 5.64% 5.4% 4.71% 2.75% 1.55% 2.9% 1.67%
2026/02/11 31.18% 15.67% 11.98% 5.66% 7.15% 4.43% 2.41% 1.85% 3.13% 1.68%
2026/02/12 24.19% 17.02% 14.03% 7.66% 6.19% 3.73% 3.2% 2.34% 2.1% 2.86%
2026/02/13 22.2% 21.78% 14.12% 6.21% 5.68% 3.72% 2.75% 1.09% 2.87% 1.47%
2026/02/14 24.53% 17.69% 13.43% 5.4% 7.74% 2.96% 2.51% 1.9% 2.09% 1.8%
2026/02/15 22.6% 18.14% 13.71% 6.21% 8.2% 3.86% 2.75% 1.63% 2.17% 1.8%
2026/02/16 27.89% 15.85% 13.66% 6.48% 8.16% 4.27% 2.67% 1.71% 1.79% 1.46%
2026/02/17 28.22% 15.23% 11.22% 6.73% 7.12% 5.81% 2.79% 2.12% 3.41% 1.57%
2026/02/18 30.99% 14.71% 11.79% 8.07% 5.82% 5.03% 2.89% 1.58% 2.5% 2.24%
2026/02/19 25.95% 17.62% 12.65% 8.67% 4.47% 5.29% 2.89% 2.16% 2.5% 2.26%
2026/02/20 26.35% 17.71% 14.59% 7.48% 3.81% 4.42% 2.6% 2.47% 1.71% 2.78%
2026/02/21 26.9% 16.62% 13.81% 8.3% 3.37% 4.66% 2.8% 2.7% 2% 2.51%
2026/02/22 20.92% 17.05% 15.52% 10.86% 2.4% 4.93% 5.42% 2.18% 3.03% 3.09%
2026/02/23 27.06% 16.98% 14.61% 10.11% 2.31% 4.4% 3.31% 1.95% 2.63% 2.76%
2026/02/24 26.24% 17.07% 15.66% 9.31% 2.21% 4.18% 4.41% 2.24% 2.6% 1.55%
2026/02/25 29.97% 17.27% 15.15% 8.19% 3.61% 3.74% 2.17% 2.05% 2.13% 1.39%
2026/02/26 25.98% 18.44% 17.33% 11.06% 2.72% 3.85% 3.2% 2.35% 1.5% 0.21%
2026/02/27 31.02% 13.93% 13.8% 9.67% 6.16% 5.16% 2.82% 2.74% 1.02% 0.32%
2026/02/28 30.28% 15.43% 12.88% 11.2% 4.84% 3.41% 2.61% 2.16% 2.12% 1.34%
  • blackcircles.com
  • halfords.com
  • national.co.uk
  • kwik-fit.com
  • ebay.co.uk
  • justtyres.co.uk
  • asdatyres.co.uk
  • mobiletyrebuddy.co.uk
  • etyres.co.uk
  • 24hrmobiletyrefitting.co.uk

Copyright © Adthena. All rights reserved.

Blackcircles.com led February with fluctuating impressions, peaking at 31.18%. Halfords.com saw a decline, ending at 15.43%. National.co.uk and Kwik-fit.com showed mixed trends, while ebay.co.uk’s share decreased. The month concluded with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    You Won't Find Tyres Cheaper https://www.etyres.co.uk

    Next Day Mobile Fitting — A Range of Fitting Options to Suit All Budgets. View Our Latest Deals Online Today & Book.

  2. 2
    Never Beaten On Fitted Price - Same Day Tyre Fitting https://www.halfords.com

    Explore Our Wide Range Of Budget, Mid-Range & Premium Brand Tyres. Available At Halfords.

  3. 3
    Mobile Tyre Fitting Near You - 20 Min Arrivals https://www.mobiletyrebuddy.co.uk

    Mobile Tyre Fitting Available 24/7 Anytime, Anywhere You Are. Call Us Now.

  4. 4
    National Tyres & Autocare - Same Day Tyre Fitting https://www.national.co.uk

    Explore Our Wide Range Of Budget, Mid-Range & Premium Brand Tyres. Available At National.

  5. 5
    We arrive within 30 minutes - London Tyre Fitting 24/7 https://www.quicklinerecovery.com/

    Call now for a free quote. 24/7 Tyre Fitting and Repair Service. Affordable & Efficient

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, etyres.co.uk promises unbeatable prices and convenient next-day mobile fitting. Halfords and National Tyres emphasize a wide range of options and same-day fitting. Mobile Tyre Buddy and Quickline Recovery highlight rapid, 24/7 mobile services, ensuring customer convenience.

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