Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
blackcircles.com | 25.28 |
halfords.com | 17.65 |
national.co.uk | 13.18 |
kwik-fit.com | 10.65 |
ebay.co.uk | 6.36 |
justtyres.co.uk | 3.54 |
asdatyres.co.uk | 2.99 |
protyre.co.uk | 2.17 |
etyres.co.uk | 1.78 |
atseuromaster.co.uk | 1.39 |
others | 15.01 |
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In the competitive landscape of Google’s PPC for automotive tires, Blackcircles.com leads with a 25.28% click share. Halfords.com follows at 17.65%, while ‘others’ collectively hold 15.01%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | blackcircles.com | national.co.uk | halfords.com | kwik-fit.com | ebay.co.uk | justtyres.co.uk | asdatyres.co.uk | etyres.co.uk | protyre.co.uk | mobiletyrebuddy.co.uk |
---|---|---|---|---|---|---|---|---|---|---|
2025/09/01 | 27.56% | 14.69% | 15.81% | 6.63% | 7.37% | 2.4% | 2.53% | 1.41% | 2.54% | 1.02% |
2025/09/02 | 31% | 12.93% | 15.92% | 7.13% | 5.67% | 3.15% | 2.81% | 2.05% | 1.82% | 1% |
2025/09/03 | 29.69% | 15.39% | 15.1% | 5.66% | 7.07% | 2.46% | 2.26% | 1.85% | 1.92% | 0.97% |
2025/09/04 | 30.23% | 12.72% | 13.51% | 6.31% | 8.2% | 3.07% | 3.08% | 2.1% | 2.27% | 1.09% |
2025/09/05 | 26.75% | 13.4% | 15.08% | 6.75% | 7.87% | 3.05% | 3.05% | 2.46% | 2.06% | 1.74% |
2025/09/06 | 22.49% | 12.17% | 19.46% | 7.41% | 7.19% | 2.96% | 2.57% | 2.97% | 2.17% | 1.1% |
2025/09/07 | 21.37% | 15.29% | 18.35% | 6% | 8.19% | 1.75% | 3.16% | 2.23% | 2.58% | 1.26% |
2025/09/08 | 29.56% | 13.07% | 19.35% | 6.97% | 6.19% | 0.64% | 2.7% | 2.28% | 1.46% | 0.95% |
2025/09/09 | 28.74% | 11.9% | 20.2% | 7.61% | 5.05% | 1.58% | 2.94% | 2.5% | 1.77% | 1.1% |
2025/09/10 | 24.12% | 13.4% | 20.67% | 7.15% | 5.35% | 2.78% | 3.15% | 2.12% | 1.75% | 1.82% |
2025/09/11 | 25.27% | 13.9% | 20.25% | 7.76% | 4.67% | 3.35% | 2.85% | 2.09% | 1.66% | 1.95% |
2025/09/12 | 23.03% | 15.73% | 22.19% | 5.98% | 5.44% | 3.58% | 2.16% | 2.14% | 2.04% | 1.77% |
2025/09/13 | 20.72% | 13.87% | 22.96% | 5.9% | 5.83% | 3.86% | 2.25% | 1.95% | 1.74% | 2.33% |
2025/09/14 | 20.89% | 13.58% | 20.06% | 6.45% | 5.55% | 4.74% | 3.39% | 2.08% | 2.53% | 2.55% |
2025/09/15 | 24.64% | 14.24% | 20.25% | 7.12% | 3.34% | 4.15% | 3.49% | 2.37% | 1.6% | 2.41% |
2025/09/16 | 26.82% | 14.16% | 20.41% | 6.98% | 3.28% | 4.4% | 2.66% | 2.33% | 1.46% | 2.34% |
2025/09/17 | 22.68% | 13.26% | 23.3% | 7.96% | 3.98% | 5.55% | 2.53% | 2.12% | 1.74% | 1.76% |
2025/09/18 | 20.2% | 13.26% | 25.78% | 7.27% | 3.01% | 4.5% | 3.14% | 2.56% | 2.04% | 2.42% |
2025/09/19 | 22.29% | 14.08% | 22.65% | 7.64% | 3.83% | 4.19% | 3.01% | 2.17% | 2.03% | 2.2% |
2025/09/20 | 19.09% | 12.62% | 22.51% | 8.41% | 5.01% | 4.56% | 2.24% | 2.27% | 2.68% | 2.25% |
2025/09/21 | 17.43% | 13.84% | 20.74% | 8.62% | 6.02% | 5.11% | 2.23% | 2.08% | 2.57% | 2.8% |
2025/09/22 | 25.95% | 12.44% | 20% | 7.45% | 4.68% | 5.69% | 2.29% | 2.11% | 1.82% | 3.05% |
2025/09/23 | 25.36% | 13.51% | 22.03% | 8.59% | 3.75% | 3.67% | 2.78% | 2.39% | 1.71% | 2.14% |
2025/09/24 | 24.44% | 14.02% | 20.73% | 8.89% | 4.9% | 3.09% | 2.73% | 2.23% | 2.17% | 2.38% |
2025/09/25 | 25.58% | 16.67% | 16.88% | 6.57% | 7.28% | 3.18% | 2.16% | 1.85% | 2.17% | 1.95% |
2025/09/26 | 26.66% | 16.28% | 17.72% | 6.77% | 5.32% | 3.03% | 2.32% | 2.29% | 2.11% | 1.94% |
2025/09/27 | 20.67% | 12.73% | 19.3% | 8.85% | 5.52% | 3.74% | 3.06% | 2.41% | 2.31% | 2.83% |
2025/09/28 | 21.4% | 13.05% | 19.19% | 8.96% | 7% | 3.88% | 2.64% | 2.33% | 2.35% | 2.5% |
2025/09/29 | 33.15% | 12.49% | 15.44% | 6.88% | 4.99% | 3.94% | 2.46% | 2.08% | 1.89% | 1.42% |
2025/09/30 | 35.65% | 13.92% | 13.86% | 6.21% | 5.17% | 3.78% | 2.55% | 1.65% | 1.6% | 1.16% |
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In September 2025, Blackcircles.com led with a fluctuating spend share, peaking at 35.65% on the 30th. National.co.uk and Halfords.com followed, showing moderate stability. Kwik-fit.com and Ebay.co.uk had varied trends, while Justtyres.co.uk and Asdatyres.co.uk maintained lower shares. The month concluded with Blackcircles.com dominating.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/09/01 | 220 |
2025/09/02 | 230 |
2025/09/03 | 225 |
2025/09/04 | 228 |
2025/09/05 | 226 |
2025/09/06 | 223 |
2025/09/07 | 217 |
2025/09/08 | 219 |
2025/09/09 | 220 |
2025/09/10 | 229 |
2025/09/11 | 213 |
2025/09/12 | 210 |
2025/09/13 | 207 |
2025/09/14 | 213 |
2025/09/15 | 206 |
2025/09/16 | 214 |
2025/09/17 | 203 |
2025/09/18 | 202 |
2025/09/19 | 210 |
2025/09/20 | 224 |
2025/09/21 | 221 |
2025/09/22 | 236 |
2025/09/23 | 223 |
2025/09/24 | 231 |
2025/09/25 | 255 |
2025/09/26 | 246 |
2025/09/27 | 250 |
2025/09/28 | 248 |
2025/09/29 | 241 |
2025/09/30 | 250 |
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September saw a dynamic shift in advertisers, starting at 220 and peaking at 255. The month concluded with a robust 250, indicating a strong finish.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Kwik-fit.com surged with a 1.64% click share increase, while ebay.co.uk dropped by 1.19%. Justtyres.co.uk and oponeo.co.uk also gained, contrasting blackcircles.com’s decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | blackcircles.com | national.co.uk | halfords.com | kwik-fit.com | ebay.co.uk | justtyres.co.uk | atseuromaster.co.uk | asdatyres.co.uk | protyre.co.uk | etyres.co.uk |
---|---|---|---|---|---|---|---|---|---|---|
2025/09/01 | 28.27% | 13.68% | 14.62% | 9.9% | 7.37% | 2.09% | 2.08% | 2.38% | 2.45% | 1.22% |
2025/09/02 | 30.88% | 12.16% | 14.48% | 9.76% | 5.54% | 3.14% | 2.17% | 2.78% | 1.7% | 2.1% |
2025/09/03 | 29.37% | 14.48% | 14.05% | 8.66% | 7.17% | 2.07% | 1.97% | 2.42% | 1.9% | 1.79% |
2025/09/04 | 29.32% | 11.55% | 11.86% | 9.99% | 8.86% | 3.01% | 1.15% | 3.18% | 2.16% | 1.96% |
2025/09/05 | 25.89% | 12.4% | 13.97% | 10.55% | 8.02% | 2.83% | 1.56% | 3.03% | 2.09% | 2.5% |
2025/09/06 | 21.13% | 11.97% | 19.39% | 11.43% | 6.44% | 2.54% | 1.55% | 2.4% | 2.09% | 2.97% |
2025/09/07 | 19.19% | 15.5% | 18.7% | 9.01% | 8.22% | 1.3% | 1.5% | 3.49% | 2.75% | 2.15% |
2025/09/08 | 28.85% | 12.86% | 19.03% | 10.35% | 5.67% | 0.32% | 1.15% | 2.91% | 1.35% | 2.12% |
2025/09/09 | 27.33% | 11.65% | 19.53% | 11.61% | 4.38% | 1.37% | 1.2% | 3.45% | 1.67% | 2.49% |
2025/09/10 | 22.73% | 13.42% | 20.65% | 11.24% | 4.49% | 2.43% | 1.02% | 3.56% | 1.62% | 2.08% |
2025/09/11 | 24.12% | 14.31% | 19.63% | 11.63% | 3.83% | 3.29% | 1.11% | 3.43% | 1.54% | 1.96% |
2025/09/12 | 21.73% | 16.36% | 21.72% | 8.66% | 5.15% | 3.81% | 1.29% | 2.36% | 2.26% | 2.1% |
2025/09/13 | 19.23% | 14.64% | 21.82% | 8.11% | 5.23% | 4.16% | 1.4% | 2.6% | 1.78% | 1.91% |
2025/09/14 | 18.89% | 14.12% | 19.39% | 9.16% | 4.79% | 4.93% | 1.2% | 3.88% | 2.69% | 1.97% |
2025/09/15 | 22.41% | 15.28% | 19.74% | 10.53% | 2.3% | 4.24% | 1.14% | 4.03% | 1.54% | 2.54% |
2025/09/16 | 25.13% | 14.49% | 20.07% | 10.24% | 2.63% | 4.59% | 0.89% | 3.21% | 1.26% | 2.42% |
2025/09/17 | 20.16% | 13.49% | 23.14% | 12.31% | 3.21% | 5.78% | 1.05% | 2.71% | 1.68% | 1.95% |
2025/09/18 | 17.78% | 13.8% | 26.28% | 11.15% | 2.2% | 4.57% | 0.76% | 3.45% | 2.01% | 2.52% |
2025/09/19 | 19.72% | 14.69% | 22.91% | 11.37% | 3.37% | 3.93% | 0.84% | 3.33% | 2.16% | 2.13% |
2025/09/20 | 16.75% | 12.89% | 21.83% | 12.51% | 4.55% | 4.59% | 1.14% | 2.36% | 2.7% | 2.27% |
2025/09/21 | 14.84% | 14.04% | 19.9% | 13.58% | 5.88% | 4.68% | 1.06% | 2.56% | 2.55% | 1.86% |
2025/09/22 | 24.1% | 12.54% | 19.35% | 11% | 4.31% | 6.13% | 0.98% | 2.59% | 1.69% | 2.12% |
2025/09/23 | 23.29% | 13.27% | 22.17% | 12.76% | 2.92% | 3.4% | 0.78% | 3.35% | 1.59% | 2.4% |
2025/09/24 | 22.36% | 13.99% | 19.78% | 13.07% | 4.29% | 2.95% | 0.76% | 3.05% | 2.12% | 2.2% |
2025/09/25 | 23.38% | 15.02% | 15.14% | 8.78% | 7.83% | 3.12% | 1.47% | 2.27% | 2.45% | 1.85% |
2025/09/26 | 25.25% | 16.26% | 16.62% | 10.01% | 4.73% | 2.96% | 1.33% | 2.43% | 2.06% | 2.19% |
2025/09/27 | 17.4% | 12.47% | 18.92% | 13.8% | 4.31% | 3.65% | 1.77% | 3.45% | 2.26% | 2.43% |
2025/09/28 | 17.92% | 12.86% | 19.08% | 14.29% | 6.15% | 3.97% | 1.88% | 2.98% | 2.23% | 2.36% |
2025/09/29 | 32.3% | 12.06% | 14.6% | 10.11% | 3.76% | 3.93% | 1.33% | 2.71% | 1.74% | 1.88% |
2025/09/30 | 37.51% | 13.26% | 12.37% | 8.53% | 4.38% | 3.73% | 2.65% | 2.61% | 1.44% | 1.4% |
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Blackcircles.com started September strong, peaking at 37.51% on the 30th. National.co.uk and Halfords.com showed steady trends, while Kwik-fit.com fluctuated. EBay.co.uk and Justtyres.co.uk had lower shares, with minor variations.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of automotive PPC, Halfords leads with unbeatable fitted prices, while Kwik Fit educates on speed ratings. Mobile Tyre Buddy and Walsall Tyre World promise swift, on-the-go services, and National Tyres offers comprehensive UK-wide solutions.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Tires September 2025 Report
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Data within the UK Automotive Tires September 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Automotive Tires September 2025 Report aggregates data from across both device types and Google Shopping.
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