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UK Automotive Tires - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.0622759979
86.9377240021
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 18%
Navigational 4%
Seasonal 2%
Local 17%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 25.81
halfords.com 24.8
national.co.uk 10.95
kwik-fit.com 8.83
asdatyres.co.uk 7.52
justtyres.co.uk 5.61
protyre.co.uk 4.22
ebay.co.uk 2.45
etyres.co.uk 1.18
mytyres.co.uk 1.07
others 7.56
  • blackcircles.com - 25.81%
  • halfords.com - 24.8%
  • national.co.uk - 10.95%
  • kwik-fit.com - 8.83%
  • asdatyres.co.uk - 7.52%
  • justtyres.co.uk - 5.61%
  • protyre.co.uk - 4.22%
  • ebay.co.uk - 2.45%
  • etyres.co.uk - 1.18%
  • mytyres.co.uk - 1.07%
  • others - 7.56%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for tires, Blackcircles.com leads with 25.81% click share, closely followed by Halfords.com at 24.8%. Others collectively hold 7.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com halfords.com national.co.uk kwik-fit.com asdatyres.co.uk justtyres.co.uk ebay.co.uk mobiletyresolutions.co.uk protyre.co.uk etyres.co.uk
2026/09/01 27.71% 24.03% 11.34% 9.02% 4.11% 6.4% 1.99% 2.33% 2.05% 0.69%
2026/09/02 31.78% 20.22% 10.64% 8.65% 3.93% 5.49% 2.46% 1.76% 2.4% 1.1%
2026/09/03 26.42% 19.23% 12.86% 8.9% 4.55% 6.08% 2.78% 1.32% 2.9% 1.63%
2026/09/04 24.43% 18.95% 12.24% 7.78% 4.71% 6.13% 3.2% 1.71% 4.07% 2.26%
2026/09/05 24.51% 24.73% 10.02% 6.79% 4.16% 3.55% 2.85% 1.7% 2.99% 2.68%
2026/09/06 23.99% 23.34% 13.67% 6.77% 4.53% 5.36% 2.69% 1% 3.06% 2.5%
2026/09/07 23.84% 23.61% 13.39% 8.49% 4.03% 4.66% 2.67% 0.89% 2.75% 2.84%
2026/09/08 24.24% 22.63% 13.82% 9.12% 4.52% 5% 2.41% 1.08% 2.63% 2.68%
2026/09/09 26.86% 20.45% 10.09% 9.55% 4.95% 6.75% 2.19% 1.37% 2.53% 1.8%
2026/09/10 27.24% 19.31% 10.08% 9.47% 5.1% 6.49% 2.33% 1.76% 2.51% 2.8%
2026/09/11 27.57% 20.25% 9.74% 8.86% 6.12% 8% 2.02% 1.31% 2.46% 2.18%
2026/09/12 27.78% 22.78% 7.65% 10.9% 6.13% 7.33% 2.03% 2.43% 1.94% 1.29%
2026/09/13 27.93% 21.63% 7.11% 11.47% 6.7% 8.87% 1.79% 1.75% 1.92% 1.59%
2026/09/14 28.84% 17.94% 8.81% 10.92% 6.4% 9.2% 1.55% 2.38% 1.72% 0.97%
2026/09/15 27.52% 21.62% 10.95% 8.65% 4.02% 9.09% 1.97% 1.59% 2.27% 1.6%
2026/09/16 28.23% 18.59% 12.75% 7.29% 4.58% 10.29% 1.62% 0.8% 3.47% 1.85%
2026/09/17 27.64% 17.91% 11.51% 9.38% 4.29% 11.12% 1.34% 1.32% 2.99% 1.34%
2026/09/18 25.95% 15.78% 11.9% 10.98% 4.65% 8.98% 1.74% 1.19% 3.21% 1.77%
2026/09/19 25.25% 20.06% 12.31% 8.85% 3.41% 7.76% 2.32% 1.71% 2.8% 1.85%
2026/09/20 28.33% 19.97% 13.17% 6.15% 2.92% 6.44% 2.78% 1.61% 3.22% 1.61%
2026/09/21 26.57% 18.87% 13.37% 7.05% 3.14% 7.04% 2.66% 2.27% 3.4% 1.51%
2026/09/22 28.35% 19.22% 12.93% 7.68% 3.25% 7.05% 1.75% 1.72% 3.22% 1.67%
2026/09/23 27.2% 20.25% 15.25% 8.12% 2.86% 5.36% 1.5% 1.97% 2.51% 1.55%
2026/09/24 26.9% 17.48% 13.89% 12.04% 3.74% 5.21% 1.95% 1.66% 2.31% 1.32%
2026/09/25 27.65% 17.91% 13.54% 11.95% 4.43% 4.42% 1.91% 2.13% 2.21% 1.47%
2026/09/26 26.27% 18.1% 14.27% 11.64% 3.3% 5.86% 2.34% 1.46% 2.18% 2.09%
2026/09/27 25.44% 19.97% 15.42% 11.08% 5.42% 5.3% 1.71% 1.48% 2.33% 1.86%
2026/09/28 25.79% 20.93% 15.82% 8.22% 4.54% 5.63% 1.4% 2.36% 2.34% 1.61%
2026/09/29 29.47% 17.54% 11.77% 9.69% 6.52% 6.59% 2.18% 1.84% 2.17% 1.06%
2026/09/30 26.38% 17.27% 14.13% 13.1% 5.9% 4.71% 2.56% 1.91% 1.62% 1.28%
  • blackcircles.com
  • halfords.com
  • national.co.uk
  • kwik-fit.com
  • asdatyres.co.uk
  • justtyres.co.uk
  • ebay.co.uk
  • mobiletyresolutions.co.uk
  • protyre.co.uk
  • etyres.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, Blackcircles.com led the PPC spend share, peaking mid-month. Halfords.com saw a decline, while National.co.uk and Kwik-fit.com experienced fluctuations. Asdatyres.co.uk and Justtyres.co.uk showed modest gains. The month concluded with Blackcircles.com maintaining dominance.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 167
2026/09/02 189
2026/09/03 187
2026/09/04 194
2026/09/05 201
2026/09/06 212
2026/09/07 225
2026/09/08 221
2026/09/09 212
2026/09/10 203
2026/09/11 202
2026/09/12 194
2026/09/13 186
2026/09/14 177
2026/09/15 177
2026/09/16 184
2026/09/17 188
2026/09/18 202
2026/09/19 204
2026/09/20 211
2026/09/21 218
2026/09/22 223
2026/09/23 226
2026/09/24 221
2026/09/25 221
2026/09/26 226
2026/09/27 210
2026/09/28 211
2026/09/29 199
2026/09/30 193

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 167 and peaking at 226 mid-month. The month concluded with a slight decline to 193.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
national.co.uk 2.62%
blackcircles.com 1.64%
kwik-fit.com 1.1%
justtyres.co.uk 0.25%
protyre.co.uk 0.19%
demon-tweeks.com -0.26%
f1autocentres.co.uk -0.29%
etyres.co.uk -0.31%
ebay.co.uk -0.55%
halfords.com -3.83%

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National.co.uk surged with a 2.62% click share increase, while halfords.com dropped by 3.83%. Blackcircles.com and kwik-fit.com also gained, contrasting with declines for ebay.co.uk and others.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date blackcircles.com halfords.com kwik-fit.com national.co.uk asdatyres.co.uk justtyres.co.uk ebay.co.uk protyre.co.uk etyres.co.uk f1autocentres.co.uk
2026/09/01 29.53% 23.98% 9.52% 7.48% 5.34% 6.24% 3.54% 2.6% 0.55% 1.02%
2026/09/02 32.8% 18.55% 8.79% 7.92% 5.23% 6.8% 4.38% 2.9% 0.96% 0.96%
2026/09/03 27.36% 17.83% 9.44% 8.98% 5.78% 7.01% 5.01% 3.32% 1.43% 2.23%
2026/09/04 25.86% 17.43% 7.86% 8.83% 5.58% 6.48% 5.96% 4.49% 2.04% 2.07%
2026/09/05 25.73% 22.29% 7.18% 7.73% 5.43% 4.21% 4.98% 3.37% 2.5% 3.91%
2026/09/06 24.39% 20.93% 8.01% 10.45% 5.12% 5.71% 4.86% 3.52% 2.31% 3.11%
2026/09/07 24.29% 22.45% 8.95% 10.2% 4.61% 4.97% 4.87% 3.08% 3% 1.86%
2026/09/08 24.79% 20.93% 9.37% 10.59% 5.61% 6.02% 4.43% 3.11% 2.37% 1.79%
2026/09/09 27.39% 18.36% 10.24% 8.06% 5.62% 7.46% 3.76% 2.86% 1.65% 1.21%
2026/09/10 28.5% 17.19% 10.28% 7.58% 6.95% 7.77% 4.12% 3.02% 2.46% 1.07%
2026/09/11 28.61% 18.22% 9.1% 6.85% 7.08% 10.21% 3.6% 2.83% 1.76% 1.43%
2026/09/12 29.24% 20.65% 10.94% 5.39% 7.13% 8.9% 3.73% 2.23% 1.16% 0.72%
2026/09/13 29.05% 19.94% 11.96% 4.77% 7.36% 10.85% 3.34% 2.36% 1.21% 0.29%
2026/09/14 30.01% 15.77% 11.66% 6.24% 7.75% 11.36% 2.92% 2.03% 1.08% 0.53%
2026/09/15 29.1% 19.08% 9.05% 7.7% 4.94% 11.47% 3.59% 2.58% 1.87% 1.01%
2026/09/16 30.11% 16.99% 8.19% 9.2% 5.09% 12.03% 2.75% 4.05% 1.65% 1.01%
2026/09/17 29.34% 16.14% 10.09% 8.31% 4.73% 13.32% 2.35% 3.33% 1.5% 1.01%
2026/09/18 28.9% 14.36% 11.43% 8.46% 5.37% 9.77% 3.11% 3.66% 1.73% 1.37%
2026/09/19 27.75% 17.73% 9.26% 9.45% 4.95% 9.08% 4.32% 3.45% 1.45% 1.37%
2026/09/20 31.14% 18.15% 6.58% 10.1% 4.01% 7.44% 4.79% 3.67% 1.33% 1.54%
2026/09/21 29.72% 17.09% 7.61% 9.82% 4.12% 8.59% 4.52% 3.92% 1.23% 0.86%
2026/09/22 32.17% 17.65% 8.69% 9.77% 3.87% 7.37% 3.08% 3.9% 1.63% 1.36%
2026/09/23 31.31% 19.11% 9.18% 11.54% 3.37% 5.83% 2.91% 3.04% 1.48% 1.33%
2026/09/24 28.83% 16.25% 13.63% 10.21% 5.13% 6.7% 3.33% 2.63% 1.39% 1.41%
2026/09/25 30.23% 16.54% 13.81% 9.62% 6.22% 5.17% 3.36% 2.59% 1.71% 0.88%
2026/09/26 28.71% 17.09% 13.34% 10.23% 5.36% 6.17% 3.79% 2.45% 1.99% 0.86%
2026/09/27 27.07% 18.03% 12.35% 11.39% 7.18% 6.81% 2.93% 2.85% 1.83% 1.06%
2026/09/28 28.73% 19.63% 9.73% 12% 5.5% 6.71% 2.43% 2.89% 1.45% 1.25%
2026/09/29 32.29% 16.04% 10.8% 8.15% 7.35% 7.4% 3.71% 2.61% 1.22% 1.58%
2026/09/30 29.28% 15.99% 14.46% 10.01% 6.69% 5.43% 4.63% 2.02% 1.37% 0.28%
  • blackcircles.com
  • halfords.com
  • kwik-fit.com
  • national.co.uk
  • asdatyres.co.uk
  • justtyres.co.uk
  • ebay.co.uk
  • protyre.co.uk
  • etyres.co.uk
  • f1autocentres.co.uk

Copyright © Adthena. All rights reserved.

Blackcircles.com led September with fluctuating impressions, peaking mid-month. Halfords.com saw a decline, while Kwik-fit.com and National.co.uk showed growth. Asdatyres.co.uk and Justtyres.co.uk remained stable. EBay.co.uk and Protyre.co.uk had minor variations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    We Won't Be Beaten On Price - Fully Fitted Tyres From £29.00 https://www.f1autocentres.co.uk › car › tyres

    Book Your Tyre Fitting At Formula One Autocentres - We Simply Will Not Be Beaten On Price!

  2. 2
    Never Beaten On Fitted Price | Up To 20% Off Selected Tyres https://www.halfords.com

    Same Day Tyre Fitting Available In Selected Garages When You Book Online Before 3pm. Pay 15% Now, Nothing For 7 Months With 0% APR On £99+ Spends. 18+. T&C's Apply. NHS Discount.

  3. 3
    No Tyre Fitting Fee - Lowest Price Guarantee https://www.justtyres.co.uk › halfords › alternative

    Low Cost, High Quality Tyres. Buy & Have Fitted Locally Today! Shop Now.

  4. 4
    Free Fitting On 2+ Tyres - Same Day Tyre Fitting https://www.kwik-fit.com

    We're #1 In The UK For Tyres & Have A Huge Range To Suit Your Car, 4x4, Van Or Motorhome.

  5. 5
    National Tyres & Autocare | Up To 20% Off Selected Tyres https://www.national.co.uk

    Top Brands Available, Goodyear, Pirelli, Sailun, Michelin, Bridgestone, Continal & More. Explore Our Wide Range Of Budget, Mid-Range & Premium Brand Tyres. Available At National.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive tires, five advertisers stand out with compelling PPC ads. F1 Autocentres and Halfords emphasize unbeatable prices, with F1 offering fully fitted tires from £29.00 and Halfords providing up to 20% off selected tires. Just Tyres highlights a no fitting fee and a lowest price guarantee, while Kwik Fit offers free fitting on two or more tires, boasting a vast range for various vehicles. National Tyres & Autocare showcases top brands with discounts, catering to diverse budgets. Each ad cleverly combines affordability, convenience, and quality, capturing the essence of consumer needs.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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