Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.8006176635 |
| 84.1993823365 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 33 |
| 67 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| blackcircles.com | 27.04 |
| halfords.com | 21.42 |
| national.co.uk | 12.79 |
| kwik-fit.com | 11.32 |
| asdatyres.co.uk | 7.3 |
| protyre.co.uk | 3.93 |
| justtyres.co.uk | 3.59 |
| ebay.co.uk | 2.71 |
| mytyres.co.uk | 1.18 |
| etyres.co.uk | 1.01 |
| others | 7.71 |
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Blackcircles.com leads with 27.04% click share, followed by Halfords.com at 21.42%. Others collectively hold 7.71%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | blackcircles.com | halfords.com | national.co.uk | kwik-fit.com | asdatyres.co.uk | 24hrmobiletyrefitting.co.uk | ebay.co.uk | justtyres.co.uk | protyre.co.uk | etyres.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 27.49% | 18.69% | 13.16% | 13.31% | 3.38% | 1.13% | 2.11% | 4.14% | 2.23% | 1.24% |
| 2026/10/02 | 26.23% | 19.62% | 10.51% | 12.91% | 6.29% | 0.76% | 2.72% | 4.47% | 2.54% | 1.01% |
| 2026/10/03 | 20.7% | 22.33% | 14.72% | 14.15% | 4.16% | 0.51% | 2.57% | 3.11% | 2.7% | 1.61% |
| 2026/10/04 | 24.42% | 21.08% | 13.23% | 13.58% | 4.09% | 1.35% | 2.69% | 3.05% | 2.34% | 1.64% |
| 2026/10/05 | 24.69% | 19.17% | 13.74% | 12.13% | 3.77% | 0.69% | 2.96% | 6.63% | 2.83% | 1.46% |
| 2026/10/06 | 29.39% | 17.76% | 14.22% | 11.83% | 3.12% | 1.16% | 2.33% | 5.86% | 2.29% | 1.59% |
| 2026/10/07 | 28.75% | 18.86% | 12.53% | 10.49% | 3.44% | 2.46% | 2.57% | 4.53% | 2.39% | 0.88% |
| 2026/10/08 | 27.05% | 18.92% | 12.53% | 10.98% | 4.04% | 1.25% | 2.07% | 3.47% | 3.02% | 1.23% |
| 2026/10/09 | 32.14% | 18.23% | 12.66% | 9.13% | 4.25% | 1.57% | 2.43% | 2.95% | 3.24% | 1.11% |
| 2026/10/10 | 30.23% | 19.36% | 10.33% | 10.14% | 4.68% | 1.34% | 2.45% | 4.3% | 3.64% | 1.42% |
| 2026/10/11 | 29.4% | 19.03% | 10.7% | 11.51% | 5.11% | 1.63% | 2.44% | 4.34% | 3.75% | 1.23% |
| 2026/10/12 | 30.2% | 18.99% | 10.99% | 9.3% | 5.03% | 2.9% | 1.91% | 3.9% | 3.59% | 1.4% |
| 2026/10/13 | 30.68% | 19.48% | 11.93% | 9.66% | 4.46% | 1.06% | 1.96% | 5% | 3.1% | 1.6% |
| 2026/10/14 | 26.46% | 20.33% | 13.83% | 10.07% | 3.55% | 0.69% | 1.83% | 5.12% | 2.88% | 1.9% |
| 2026/10/15 | 28.14% | 19.03% | 14.8% | 7.81% | 3.04% | 0.69% | 2.15% | 6.73% | 3.04% | 1.52% |
| 2026/10/16 | 24.59% | 20.22% | 14.11% | 10.6% | 3.84% | 1.65% | 2.09% | 7.08% | 3.12% | 1.47% |
| 2026/10/17 | 23.66% | 19.88% | 15.1% | 11.49% | 3.52% | 1.3% | 2.19% | 6.25% | 2.97% | 1.99% |
| 2026/10/18 | 24.9% | 18.88% | 15.41% | 10.5% | 2.78% | 2.24% | 2.66% | 4.64% | 3.97% | 1.82% |
| 2026/10/19 | 26.26% | 16.66% | 18.91% | 10% | 2.38% | 1.94% | 2.71% | 4.4% | 3.14% | 1.66% |
| 2026/10/20 | 28.06% | 17.23% | 15.57% | 8.7% | 2.78% | 1.6% | 3% | 5.52% | 3.29% | 1.56% |
| 2026/10/21 | 31.32% | 16.57% | 15.52% | 7.64% | 2.8% | 3.83% | 3.28% | 5.48% | 3.06% | 1.19% |
| 2026/10/22 | 27.53% | 16.04% | 14.57% | 11.24% | 3.61% | 3.05% | 2.98% | 4.08% | 3.77% | 1.6% |
| 2026/10/23 | 30.22% | 15.83% | 13.12% | 9.8% | 3.55% | 4.01% | 2.8% | 4.3% | 3.3% | 1.41% |
| 2026/10/24 | 20.96% | 19.52% | 13.75% | 13.28% | 3.73% | 3.18% | 2.85% | 3.69% | 2.01% | 2.26% |
| 2026/10/25 | 24.62% | 19.13% | 15.56% | 13% | 2.65% | 3.37% | 2.25% | 4.32% | 2.29% | 1.72% |
| 2026/10/26 | 23.38% | 19.85% | 18.17% | 11.18% | 3.25% | 1.12% | 1.85% | 3.86% | 1.72% | 1.47% |
| 2026/10/27 | 24.52% | 18.73% | 16.99% | 12.63% | 3.54% | 1.53% | 2% | 4.18% | 2.03% | 1.22% |
| 2026/10/28 | 23.69% | 18.9% | 17.33% | 12.38% | 3.46% | 1.56% | 2.21% | 2.91% | 1.98% | 1.83% |
| 2026/10/29 | 24.09% | 19.24% | 17.72% | 13.12% | 3.46% | 1.86% | 1.85% | 2.47% | 1.76% | 1.36% |
| 2026/10/30 | 24.59% | 20.07% | 17.68% | 12.8% | 3.16% | 1.52% | 2.47% | 2.58% | 1.66% | 1.63% |
| 2026/10/31 | 23.78% | 19.05% | 16.53% | 12.67% | 3.87% | 3.3% | 2.47% | 2.44% | 1.62% | 1.33% |
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Blackcircles.com led October with fluctuating spend, peaking at 32.14% on the 9th. Halfords.com saw a decline, ending at 19.05%. National.co.uk and Kwik-fit.com showed varied trends, while Asdatyres.co.uk remained stable. The month concluded with Blackcircles.com maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 193 |
| 2026/10/02 | 186 |
| 2026/10/03 | 180 |
| 2026/10/04 | 181 |
| 2026/10/05 | 180 |
| 2026/10/06 | 172 |
| 2026/10/07 | 177 |
| 2026/10/08 | 182 |
| 2026/10/09 | 175 |
| 2026/10/10 | 176 |
| 2026/10/11 | 177 |
| 2026/10/12 | 173 |
| 2026/10/13 | 170 |
| 2026/10/14 | 179 |
| 2026/10/15 | 181 |
| 2026/10/16 | 190 |
| 2026/10/17 | 189 |
| 2026/10/18 | 185 |
| 2026/10/19 | 185 |
| 2026/10/20 | 189 |
| 2026/10/21 | 196 |
| 2026/10/22 | 191 |
| 2026/10/23 | 190 |
| 2026/10/24 | 191 |
| 2026/10/25 | 192 |
| 2026/10/26 | 199 |
| 2026/10/27 | 200 |
| 2026/10/28 | 201 |
| 2026/10/29 | 199 |
| 2026/10/30 | 194 |
| 2026/10/31 | 198 |
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October began with 193 advertisers, dipped mid-month, then surged to 201, ending at 198.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Kwik-fit.com surged with a 3.24% click share increase, while halfords.com dropped by 3.63%. National.co.uk gained 2.01%, contrasting with protyre.co.uk’s 1.44% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | blackcircles.com | halfords.com | kwik-fit.com | national.co.uk | asdatyres.co.uk | ebay.co.uk | justtyres.co.uk | 24hrmobiletyrefitting.co.uk | protyre.co.uk | etyres.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 29.73% | 17.54% | 15.19% | 9.58% | 4.92% | 3.79% | 3.38% | 0.59% | 2.52% | 1.48% |
| 2026/10/02 | 29.45% | 18% | 14.62% | 7.13% | 7.43% | 4.67% | 3.42% | 0.47% | 2.9% | 0.89% |
| 2026/10/03 | 23.49% | 19.45% | 15.3% | 10.38% | 5.98% | 4.83% | 3.19% | 0.36% | 3.23% | 1.47% |
| 2026/10/04 | 26.58% | 18.75% | 14.35% | 9.27% | 5.05% | 4.97% | 4.13% | 0.6% | 2.77% | 1.38% |
| 2026/10/05 | 28.49% | 16.58% | 13.25% | 9.67% | 4.72% | 5.59% | 6.66% | 0.39% | 3.24% | 1.44% |
| 2026/10/06 | 33.84% | 15.91% | 12.82% | 9.55% | 4.33% | 4.17% | 5.93% | 0.88% | 2.73% | 1.52% |
| 2026/10/07 | 31.49% | 17.06% | 11.54% | 8.95% | 4.74% | 4.67% | 4.41% | 2.22% | 2.79% | 0.95% |
| 2026/10/08 | 30.14% | 17.02% | 12.37% | 8.27% | 5.3% | 3.74% | 3.83% | 0.81% | 3.51% | 1.28% |
| 2026/10/09 | 36.23% | 16.82% | 9.43% | 7.86% | 4.93% | 4.43% | 3.28% | 1.35% | 3.71% | 1.12% |
| 2026/10/10 | 32.59% | 17.07% | 9.7% | 6.72% | 5.66% | 4.75% | 5.01% | 0.68% | 4.6% | 1.56% |
| 2026/10/11 | 31.82% | 16.63% | 11.11% | 6.86% | 6.16% | 4.61% | 5.18% | 1.41% | 4.4% | 0.91% |
| 2026/10/12 | 32.69% | 17.12% | 9.37% | 7.08% | 6.21% | 3.66% | 4.24% | 2.35% | 4.37% | 1.46% |
| 2026/10/13 | 33.9% | 17.51% | 9.59% | 8.03% | 5.43% | 3.62% | 5.13% | 0.77% | 3.55% | 1.52% |
| 2026/10/14 | 28.56% | 18.19% | 10.39% | 9.61% | 5.02% | 3.51% | 6.91% | 0.45% | 3.47% | 1.61% |
| 2026/10/15 | 31.07% | 16.85% | 9.07% | 10.27% | 4.13% | 3.95% | 6.72% | 0.4% | 3.64% | 1.6% |
| 2026/10/16 | 26.55% | 18.57% | 11.81% | 10.42% | 4.68% | 3.9% | 7.36% | 1.28% | 3.6% | 1.86% |
| 2026/10/17 | 24.83% | 18.55% | 12.4% | 11.17% | 4.89% | 3.97% | 7.04% | 1.08% | 3.39% | 2.03% |
| 2026/10/18 | 27.43% | 17.18% | 11.27% | 11.6% | 3.99% | 4.66% | 5.27% | 1.59% | 4.92% | 1.53% |
| 2026/10/19 | 28.36% | 14.98% | 10.49% | 15.02% | 3.54% | 4.71% | 5.26% | 1.78% | 3.74% | 1.65% |
| 2026/10/20 | 30.83% | 15.78% | 9.27% | 11.46% | 3.81% | 4.97% | 5.59% | 1.35% | 4.3% | 1.91% |
| 2026/10/21 | 33.05% | 15.01% | 7.99% | 11.16% | 3.64% | 5.68% | 6.34% | 3.4% | 3.76% | 1.34% |
| 2026/10/22 | 30.51% | 13.87% | 11.65% | 10.8% | 4.38% | 4.86% | 4.66% | 2.55% | 4.95% | 1.84% |
| 2026/10/23 | 33.45% | 13.84% | 10.63% | 9.27% | 4.73% | 4.72% | 4.76% | 3.22% | 4.09% | 1.29% |
| 2026/10/24 | 23.2% | 17.33% | 14.78% | 10.17% | 5.05% | 4.57% | 4.48% | 2.79% | 2.53% | 2.11% |
| 2026/10/25 | 26.95% | 16.99% | 14.18% | 11.63% | 3.61% | 3.86% | 5.36% | 2.9% | 2.7% | 1.64% |
| 2026/10/26 | 25.06% | 18.26% | 11.87% | 14.3% | 4.23% | 3.19% | 5.45% | 0.89% | 2.05% | 1.49% |
| 2026/10/27 | 26.41% | 16.62% | 14.27% | 13% | 4.62% | 3.52% | 5.31% | 1.14% | 2.4% | 1.22% |
| 2026/10/28 | 26.15% | 17.24% | 14.15% | 13.07% | 4.63% | 3.71% | 3.73% | 1.27% | 2.48% | 1.61% |
| 2026/10/29 | 26.05% | 17.84% | 15.69% | 13.86% | 4.22% | 3.48% | 3.11% | 1.3% | 2.13% | 1.6% |
| 2026/10/30 | 27.26% | 17.74% | 14.45% | 13.5% | 4.57% | 4.43% | 2.63% | 1.19% | 2.03% | 1.63% |
| 2026/10/31 | 26.66% | 17.5% | 13.84% | 12.75% | 5.17% | 4.39% | 2.51% | 2.37% | 1.87% | 1.52% |
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Blackcircles.com led October with fluctuating impressions, peaking at 36.23% on the 9th. Halfords.com and kwik-fit.com followed, showing steady trends. National.co.uk surged mid-month, while asdatyres.co.uk remained stable. The month concluded with blackcircles.com maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of tire sales, Blackcircles.com entices with local fitting and discounts, while Halfords promises unbeatable prices and same-day service. Kwik Fit offers a limited-time premium tire sale, National Tyres highlights top brands, and Protyre emphasizes seamless online booking and local fitting.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Tires October 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Automotive Tires October 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Automotive Tires October 2026 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Tires October 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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