UK Automotive Tires - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.14269734447
92.8573026555
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 24%
Navigational 1%
Seasonal 3%
Local 4%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 21.21
halfords.com 20.16
kwik-fit.com 13.55
national.co.uk 13.51
justtyres.co.uk 5.81
asdatyres.co.uk 5.02
ebay.co.uk 2.39
etyres.co.uk 2.16
atseuromaster.co.uk 2.1
protyre.co.uk 1.44
others 12.65
  • blackcircles.com - 21.21%
  • halfords.com - 20.16%
  • kwik-fit.com - 13.55%
  • national.co.uk - 13.51%
  • justtyres.co.uk - 5.81%
  • asdatyres.co.uk - 5.02%
  • ebay.co.uk - 2.39%
  • etyres.co.uk - 2.16%
  • atseuromaster.co.uk - 2.1%
  • protyre.co.uk - 1.44%
  • others - 12.65%

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In the PPC landscape, Blackcircles.com leads with 21.21% click share, closely followed by Halfords.com at 20.16%. Others collectively hold 12.65%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date halfords.com blackcircles.com national.co.uk kwik-fit.com justtyres.co.uk 24hrmobiletyrefitting.co.uk etyres.co.uk mobiletyrebuddy.co.uk asdatyres.co.uk atseuromaster.co.uk
2025/12/01 20.63% 23.47% 11.02% 11.72% 6.84% 0.97% 2.88% 4.64% 1.74% 1.93%
2025/12/02 19.68% 23.36% 10.92% 12.22% 8.85% 1.95% 2.18% 4.58% 1.51% 0.76%
2025/12/03 20.87% 22.26% 11.8% 13.39% 9.04% 1.11% 2.65% 3.78% 1.77% 0.54%
2025/12/04 19.09% 22.96% 12.85% 12.15% 6.94% 2.58% 3.41% 4.86% 1.7% 0.71%
2025/12/05 20.29% 22.4% 12.77% 14.04% 5.54% 1.4% 2.7% 3.99% 1.95% 0.79%
2025/12/06 19.62% 18.76% 12.35% 14.38% 6.04% 2.26% 2.81% 4.08% 2.21% 1.31%
2025/12/07 19.9% 15.8% 13.01% 15.71% 5.62% 1.16% 3.55% 3.83% 2.99% 1.87%
2025/12/08 17.11% 21.64% 12.18% 14.74% 6.65% 0.84% 3.33% 4.41% 2.94% 1.42%
2025/12/09 18.8% 24.79% 12.99% 14.28% 4.83% 0.58% 2.75% 3.75% 2.2% 1.54%
2025/12/10 17.91% 24.96% 10.52% 15% 5.14% 0.71% 2.63% 2.84% 2.12% 1.77%
2025/12/11 17.69% 25.98% 11.86% 16.26% 4.44% 1.81% 2.45% 2.4% 1.91% 1.34%
2025/12/12 19.55% 21.8% 12.91% 16.19% 4.51% 2.02% 2.74% 2.42% 1.68% 1.13%
2025/12/13 20.97% 16.67% 14.79% 15.84% 4.16% 2.27% 2.44% 2.44% 2.35% 2.63%
2025/12/14 19.65% 17.28% 14.35% 14.49% 4.78% 2.74% 2.54% 3.06% 2.58% 1.98%
2025/12/15 18.45% 21.52% 14.51% 14.63% 5.43% 2.16% 2.94% 2.46% 2.9% 1.64%
2025/12/16 18.92% 25.45% 13.47% 12.28% 5.93% 2.47% 3.11% 2.15% 2% 1.53%
2025/12/17 18.87% 22.3% 15.89% 12.12% 5.42% 2.21% 3.48% 2.27% 2.35% 1.6%
2025/12/18 17.83% 21.99% 18.22% 11.16% 4.46% 2.38% 2.57% 1.7% 2.03% 2.01%
2025/12/19 17.29% 19.21% 16.66% 13.09% 4.48% 1.65% 2.48% 1.95% 3.57% 3.15%
2025/12/20 18.59% 16.05% 17.08% 13.35% 4.83% 3.97% 3.57% 2.28% 2.97% 2.34%
2025/12/21 20.57% 13.88% 19.24% 13.14% 4.4% 3.12% 2.87% 2.15% 2.31% 4.36%
2025/12/22 18.4% 19.36% 16.43% 12.04% 4.83% 1.66% 3.46% 2.27% 2.34% 3.75%
2025/12/23 19.46% 15.48% 16.8% 11.1% 4.78% 2.15% 4.16% 2.28% 2.59% 4.08%
2025/12/24 20.61% 16.05% 18.19% 11.55% 3.79% 2.69% 3.81% 1.83% 2.03% 2.74%
2025/12/25 21.32% 9.68% 22.04% 11.08% 4.32% 3.44% 3.62% 1.08% 1.5% 2.84%
2025/12/26 20.32% 15.4% 18.43% 12.24% 4.44% 1.28% 2.74% 1.52% 1.55% 2.57%
2025/12/27 19.45% 18.34% 16.1% 8.49% 4.83% 4.2% 2.76% 3.43% 1.73% 2.53%
2025/12/28 17.72% 21.08% 14.96% 8.64% 5.11% 3.89% 2.4% 2.46% 1.58% 2.99%
2025/12/29 17.84% 21.84% 14.15% 10.48% 6.55% 3.01% 2.58% 2.72% 2.37% 1.92%
2025/12/30 19.58% 22.93% 13.79% 9.6% 6.36% 2.94% 3.06% 2.3% 2.53% 1.7%
2025/12/31 20.81% 20.36% 16.44% 8.34% 6.64% 3.5% 3.05% 2.23% 2.04% 1.37%
  • halfords.com
  • blackcircles.com
  • national.co.uk
  • kwik-fit.com
  • justtyres.co.uk
  • 24hrmobiletyrefitting.co.uk
  • etyres.co.uk
  • mobiletyrebuddy.co.uk
  • asdatyres.co.uk
  • atseuromaster.co.uk

Copyright © Adthena. All rights reserved.

In December 2025, Halfords and Blackcircles led PPC spend, with Halfords peaking at 21.32% on December 25th. Blackcircles saw fluctuations, ending at 20.36%. National and Kwik-Fit showed steady growth, while Just Tyres and others maintained lower shares.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 224
2025/12/02 217
2025/12/03 230
2025/12/04 227
2025/12/05 229
2025/12/06 234
2025/12/07 230
2025/12/08 228
2025/12/09 225
2025/12/10 224
2025/12/11 233
2025/12/12 223
2025/12/13 237
2025/12/14 228
2025/12/15 235
2025/12/16 224
2025/12/17 228
2025/12/18 228
2025/12/19 226
2025/12/20 231
2025/12/21 237
2025/12/22 235
2025/12/23 241
2025/12/24 236
2025/12/25 245
2025/12/26 242
2025/12/27 245
2025/12/28 238
2025/12/29 242
2025/12/30 232
2025/12/31 229

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in advertisers, starting at 224 and peaking at 245 on the 25th. The month concluded with a slight dip to 229, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
national.co.uk 3.03%
ebay.co.uk 1.71%
atseuromaster.co.uk 0.85%
24hrmobiletyrefitting.co.uk 0.55%
wheelbasealloys.com 0.29%
tyre-shopper.co.uk -0.3%
mobiletyrebuddy.co.uk -0.35%
justtyres.co.uk -0.45%
blackcircles.com -2.79%
kwik-fit.com -3.24%

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Kwik-fit.com and blackcircles.com saw significant declines, while national.co.uk and ebay.co.uk experienced notable click share growth.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date blackcircles.com halfords.com national.co.uk kwik-fit.com justtyres.co.uk ebay.co.uk asdatyres.co.uk 24hrmobiletyrefitting.co.uk etyres.co.uk atseuromaster.co.uk
2025/12/01 26.41% 19.25% 8.17% 13.28% 6.81% 2.7% 2.54% 0.81% 2.55% 2.1%
2025/12/02 26.76% 17.58% 8.28% 13.91% 9.57% 3.18% 1.81% 1.81% 1.83% 0.96%
2025/12/03 25.69% 19.09% 8.77% 15.2% 10.27% 3.01% 2.23% 0.85% 2.09% 0.53%
2025/12/04 26.75% 18.09% 9.23% 14.4% 7.45% 1.67% 2.27% 2.34% 2.81% 0.79%
2025/12/05 25.89% 19.02% 9.52% 16.77% 5.54% 1.73% 2.72% 1.2% 2.38% 0.91%
2025/12/06 21.92% 18.58% 8.8% 16.61% 5.76% 2.81% 3.08% 1.81% 2.26% 1.38%
2025/12/07 18.35% 18.57% 9.84% 18.88% 4.84% 1.73% 3.77% 1.03% 3.16% 2.23%
2025/12/08 24.28% 16.13% 9.12% 16.86% 6.37% 1.85% 3.73% 0.69% 2.89% 1.4%
2025/12/09 28.09% 17.71% 9.42% 16.44% 4.15% 1.74% 2.74% 0.44% 2.53% 1.83%
2025/12/10 27.67% 16.48% 7.22% 16.92% 4.47% 3.16% 2.85% 0.57% 2.44% 2.02%
2025/12/11 29.39% 15.93% 8.01% 18.99% 3.73% 2.04% 3% 1.49% 2.37% 1.42%
2025/12/12 23.37% 18.03% 9.57% 19.15% 3.76% 1.88% 2.51% 1.81% 2.7% 1.39%
2025/12/13 18.51% 19.96% 10.92% 18.19% 3.19% 2.37% 3.18% 1.73% 2.44% 3.1%
2025/12/14 19.45% 18.38% 10.97% 17.41% 4.03% 2.13% 4.13% 2.07% 2.87% 1.89%
2025/12/15 23.83% 16.97% 11.38% 17.55% 4.87% 1.99% 3.77% 1.79% 2.71% 1.79%
2025/12/16 28.07% 17.4% 10.24% 14.34% 6.11% 1.62% 3.04% 1.84% 2.68% 1.68%
2025/12/17 24.4% 17.6% 12.36% 14.77% 5.61% 1.91% 3.07% 1.66% 3.23% 1.59%
2025/12/18 24.1% 16.11% 14.63% 13.02% 4.17% 4.14% 2.73% 1.75% 2.53% 2.1%
2025/12/19 22.18% 15.44% 12.61% 15.11% 4% 3.8% 4.37% 1.32% 2.2% 3.39%
2025/12/20 18.65% 16.49% 13.81% 15.05% 4.22% 3.1% 4.3% 3.32% 3.75% 2.65%
2025/12/21 16.13% 18.57% 16.38% 15.57% 3.71% 2.85% 3.55% 2.67% 2.8% 5.09%
2025/12/22 22.37% 16.25% 13.08% 13.85% 4.54% 3.45% 3.1% 1.32% 3.42% 3.91%
2025/12/23 17.71% 17.86% 13.73% 13.29% 4.31% 4.02% 3.47% 1.72% 3.75% 4.58%
2025/12/24 18.7% 18.71% 14.68% 13.58% 3.16% 4.28% 2.99% 2.29% 3.53% 2.95%
2025/12/25 11.86% 19.28% 18.86% 12.46% 3.78% 4.26% 2.26% 2.77% 3.66% 3.05%
2025/12/26 17.33% 18.01% 15.04% 15.1% 3.9% 4.06% 2.73% 1.07% 2.62% 3.02%
2025/12/27 21.28% 17.17% 12.97% 10.97% 4.22% 4.74% 2.78% 3.55% 2.53% 2.3%
2025/12/28 24.25% 15.39% 11.88% 11.12% 4.6% 6.2% 2.25% 3.01% 2.23% 2.78%
2025/12/29 24.82% 16.11% 11.06% 13.17% 6% 4.28% 3.23% 2.33% 2.4% 1.69%
2025/12/30 25.87% 17.66% 10.59% 11.28% 6.23% 3.7% 3.53% 2.41% 2.92% 1.34%
2025/12/31 23.04% 18.57% 13.94% 9.92% 7.03% 4.14% 2.83% 2.75% 2.62% 1.28%
  • blackcircles.com
  • halfords.com
  • national.co.uk
  • kwik-fit.com
  • justtyres.co.uk
  • ebay.co.uk
  • asdatyres.co.uk
  • 24hrmobiletyrefitting.co.uk
  • etyres.co.uk
  • atseuromaster.co.uk

Copyright © Adthena. All rights reserved.

In December 2025, Blackcircles.com led with fluctuating impressions, peaking mid-month. Halfords.com maintained a steady presence, while National.co.uk saw a late surge. Kwik-fit.com and Justtyres.co.uk experienced varied trends, ending the month with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    Never Beaten on Tyre Price | We'll Come To You For Free https://www.halfords.com › tyre › services

    Our Mobile Tyre Fitting Service Will Fit Your Tyres, Helping To Keep You & Your Car Safe. Book...

  2. 2
    Just Tyres https://www.justtyres.co.uk

    Shop Online Today — Find The Perfect Tyres At Just Tyres, Get Yours Fitted Locally Today. Book An Appointment. We Have A Wide Range Of Low Cost, High Quality Tyres. Find The Perfect Tyres Online Today.

  3. 3
    Speed Ratings Explained | Kwik Fit https://www.kwik-fit.com

    It is important that your vehicle has tyres of a suitable speed rating. We want to share advice so that you can ensure your tyres are safe and legal.

  4. 4
    Mobile Tyres Near You | 20 Min Arrivals https://www.mobiletyrebuddy.co.uk

    Emergency Tyres Near You. We Come To You In 20 Minutes. Call Our Emergency 24 Hour Office.

  5. 5
    National Tyres & Autocare | Same Day Tyre Fitting https://www.national.co.uk

    Explore Our Wide Range Of Budget, Mid-Range & Premium Brand Tyres. Available At National.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive tires, Halfords stands out with its promise of unbeatable prices and free mobile fitting, ensuring safety and convenience. Just Tyres emphasizes a wide selection and local fitting, while Kwik Fit educates on speed ratings for safety. Mobile Tyre Buddy offers rapid emergency service, and National Tyres provides same-day fitting with a diverse range. Each ad highlights unique selling points, from convenience to education, catering to diverse customer needs.

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