UK Automotive Tires - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.17284630247
90.8271536975
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 20%
Navigational 1%
Seasonal 2%
Local 4%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 29.25
national.co.uk 15.18
halfords.com 12.18
kwik-fit.com 8.44
justtyres.co.uk 7.71
ebay.co.uk 6.25
asdatyres.co.uk 4.35
etyres.co.uk 2.41
protyre.co.uk 1.93
tyreleader.co.uk 1.11
others 11.19
  • blackcircles.com - 29.25%
  • national.co.uk - 15.18%
  • halfords.com - 12.18%
  • kwik-fit.com - 8.44%
  • justtyres.co.uk - 7.71%
  • ebay.co.uk - 6.25%
  • asdatyres.co.uk - 4.35%
  • etyres.co.uk - 2.41%
  • protyre.co.uk - 1.93%
  • tyreleader.co.uk - 1.11%
  • others - 11.19%

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Blackcircles.com dominates with 29.25% click share, followed by national.co.uk at 15.18%. Halfords.com holds 12.18%, while ‘others’ collectively capture 11.19%.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com national.co.uk halfords.com kwik-fit.com justtyres.co.uk ebay.co.uk etyres.co.uk asdatyres.co.uk mobiletyrebuddy.co.uk protyre.co.uk
2026/05/01 25.7% 17.64% 11.66% 10.02% 7.56% 2.64% 1.94% 1.42% 5.11% 0.68%
2026/05/02 16.99% 18.45% 15.71% 9.81% 5.58% 2.4% 3.32% 1.7% 6.81% 0.59%
2026/05/03 16.56% 18.29% 19.54% 10.79% 7.46% 2.74% 2.94% 1.81% 5.64% 1.22%
2026/05/04 21.64% 16.15% 15.97% 12.61% 6.63% 2.78% 2.86% 1.75% 5.37% 0.72%
2026/05/05 25.57% 18.59% 14.72% 8.88% 7.41% 2.79% 2.54% 2.41% 3.55% 0.53%
2026/05/06 23.31% 17.68% 14.07% 8.94% 8.88% 3.19% 2.07% 1.3% 4.41% 0.83%
2026/05/07 26.71% 18.02% 13.5% 6.73% 6.75% 3.14% 2.7% 1.32% 4.65% 0.66%
2026/05/08 23.64% 20.86% 15.97% 8.28% 5.99% 1.87% 2.24% 1.44% 3.75% 1.05%
2026/05/09 17% 18.44% 19.06% 9.67% 7.29% 1.97% 2.68% 1.8% 4.55% 0.85%
2026/05/10 19.4% 21.45% 14.99% 7.94% 8.07% 2.65% 2.34% 1.51% 3.15% 1.1%
2026/05/11 29.41% 17.88% 14.35% 5.84% 8.15% 4.04% 3.18% 1.65% 1.64% 1.24%
2026/05/12 29.84% 15.84% 15.52% 5.91% 8.86% 4.11% 3.24% 1.49% 1.3% 1.76%
2026/05/13 26.9% 16.33% 14.5% 6.63% 9.37% 4.78% 2.53% 1.99% 1.65% 1.48%
2026/05/14 25.56% 14.19% 15.3% 7.66% 9.12% 4.32% 3.85% 2.13% 1.28% 1.63%
2026/05/15 23.62% 20.85% 15.95% 8.27% 5.99% 1.87% 2.24% 1.44% 3.75% 1.05%
2026/05/16 25.25% 15.56% 12.77% 6.62% 8.12% 5.7% 3.88% 1.65% 2.13% 1.59%
2026/05/17 29.11% 15.32% 7.76% 7.88% 9.03% 5.8% 3.64% 1.76% 1.69% 2.22%
2026/05/18 32.36% 14.6% 11.81% 6.43% 8.08% 5.5% 2.92% 1.45% 1.5% 1.59%
2026/05/19 31.47% 13.82% 9.67% 6.35% 10.65% 6.96% 2.66% 1.53% 1.64% 1.5%
2026/05/20 21.26% 15.39% 12.87% 7.05% 12.26% 6.95% 2.85% 1.6% 1.67% 1.73%
2026/05/21 18.62% 16.2% 15.21% 8.52% 10.87% 6.23% 3.56% 1.96% 1.2% 1.66%
2026/05/22 19.93% 17.61% 15.75% 8.52% 7.68% 5.51% 4.07% 2.15% 1.36% 1.87%
2026/05/23 17.25% 17.98% 15.73% 9.16% 7.57% 6.15% 4.08% 2.56% 1.44% 1.87%
2026/05/24 19.63% 19.51% 13.25% 8.42% 7.3% 6.53% 4.54% 2.57% 1.2% 2.49%
2026/05/25 23.14% 17.87% 12.56% 8.41% 6.93% 5.48% 3.85% 2.66% 2.44% 1.82%
2026/05/26 29.95% 18.22% 13.35% 8.41% 6.45% 3.42% 3.18% 2.47% 1.09% 1.49%
2026/05/27 31.87% 19.08% 13.39% 8.25% 5.67% 3.13% 3.03% 2.09% 0.15% 1.6%
2026/05/28 29.82% 17.34% 12.86% 9.9% 6.71% 3.37% 2.93% 2.04% 0.83% 1.45%
2026/05/29 29.7% 15.27% 12.42% 9.53% 7.18% 4.21% 2.72% 1.64% 1.78% 1.82%
2026/05/30 24.45% 15.57% 13.98% 11.93% 6.52% 4.79% 3.55% 1.94% 1.28% 1.71%
2026/05/31 27.58% 17.15% 13.31% 9.54% 5.33% 4.28% 3.44% 2.22% 1.86% 1.7%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • kwik-fit.com
  • justtyres.co.uk
  • ebay.co.uk
  • etyres.co.uk
  • asdatyres.co.uk
  • mobiletyrebuddy.co.uk
  • protyre.co.uk

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Blackcircles.com led May with fluctuating spend, peaking at 32.36% on May 18. National.co.uk maintained a steady presence, while Halfords.com saw a mid-month dip. Kwik-fit.com and Justtyres.co.uk showed consistent activity. The month concluded with Blackcircles.com dominating.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 173
2026/05/02 173
2026/05/03 182
2026/05/04 180
2026/05/05 162
2026/05/06 171
2026/05/07 171
2026/05/08 171
2026/05/09 175
2026/05/10 169
2026/05/11 245
2026/05/12 266
2026/05/13 271
2026/05/14 289
2026/05/15 171
2026/05/16 307
2026/05/17 301
2026/05/18 307
2026/05/19 298
2026/05/20 306
2026/05/21 312
2026/05/22 303
2026/05/23 304
2026/05/24 289
2026/05/25 302
2026/05/26 312
2026/05/27 307
2026/05/28 315
2026/05/29 317
2026/05/30 317
2026/05/31 311

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May began with 173 advertisers, fluctuating slightly until a surge on May 11, reaching 245. The month peaked at 317 on May 29-30, concluding with 311 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ebay.co.uk 1.39%
kwik-fit.com 0.86%
mytyres.co.uk 0.35%
tyreleader.co.uk 0.28%
demon-tweeks.com 0.27%
24hrmobiletyrefitting.co.uk -0.35%
asdatyres.co.uk -0.39%
blackcircles.com -0.66%
justtyres.co.uk -0.66%
halfords.com -1.11%

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Ebay.co.uk surged with a 1.39 increase, while halfords.com dropped by 1.11.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date blackcircles.com national.co.uk halfords.com kwik-fit.com ebay.co.uk justtyres.co.uk etyres.co.uk asdatyres.co.uk f1autocentres.co.uk protyre.co.uk
2026/05/01 31.58% 12.88% 13.08% 10.28% 4.89% 6.69% 1.91% 2.43% 0.42% 0.84%
2026/05/02 22.97% 13.85% 17.69% 9.74% 5.01% 5.4% 3.51% 2.96% 0.19% 0.76%
2026/05/03 21.15% 13.06% 20.88% 11.76% 5.23% 6.37% 2.64% 3.23% 0.67% 1.4%
2026/05/04 24.59% 11.53% 16.77% 12.85% 5.73% 6.36% 2.49% 3.19% 1.43% 1.03%
2026/05/05 28.76% 13.62% 15.38% 9.89% 5.14% 6.81% 2.47% 4.12% 0.83% 0.75%
2026/05/06 28.29% 12.51% 14.26% 10.61% 5.97% 8.41% 2.31% 2.24% 0.27% 0.98%
2026/05/07 31.24% 13.13% 14.21% 7.4% 5.66% 6.83% 2.85% 2.53% 0.24% 0.94%
2026/05/08 27.76% 15.9% 17.01% 9.41% 3.58% 6.11% 2.19% 2.32% 0.76% 1.35%
2026/05/09 21.21% 13.93% 20.6% 10.55% 3.98% 6.97% 2.58% 2.89% 1.42% 1.15%
2026/05/10 23.62% 15.4% 16.29% 9.63% 4.93% 7.81% 2.23% 2.41% 1.33% 1.36%
2026/05/11 30.54% 13.29% 14.29% 6.24% 6.75% 8.43% 3.1% 2.21% 2.13% 1.44%
2026/05/12 30.92% 12.08% 14.98% 5.64% 6.67% 9.3% 3.02% 2% 1.88% 2.03%
2026/05/13 28.6% 12.63% 13.63% 6.43% 7.68% 9.68% 2.22% 2.45% 2.03% 1.64%
2026/05/14 27.04% 10.93% 14.19% 7.14% 6.95% 8.9% 3.42% 2.79% 2.02% 1.86%
2026/05/15 27.76% 15.9% 17.01% 9.41% 3.58% 6.11% 2.19% 2.32% 0.76% 1.35%
2026/05/16 28.03% 11.71% 12.14% 5.88% 8.92% 7.83% 3.24% 2.19% 2.36% 1.76%
2026/05/17 32.03% 11.41% 7.36% 6.78% 9.03% 8.78% 3.03% 2.26% 2.73% 2.43%
2026/05/18 35.12% 11.33% 10.53% 5.73% 8.85% 7.74% 2.51% 1.71% 1.36% 1.77%
2026/05/19 33.57% 10.85% 8.75% 5.67% 10.75% 10.15% 2.26% 1.87% 1.35% 1.66%
2026/05/20 22.3% 12.54% 11.77% 6.01% 11.1% 12.92% 2.49% 1.95% 1.95% 1.96%
2026/05/21 18.93% 12.9% 14.38% 7.85% 9.95% 11.14% 3.21% 2.38% 1.63% 2.03%
2026/05/22 20.26% 14.71% 15.12% 7.81% 8.88% 7.76% 3.66% 2.81% 1.15% 2.15%
2026/05/23 18.36% 14.7% 14.83% 8.21% 9.84% 7.31% 3.61% 3.54% 0.99% 2.09%
2026/05/24 20.76% 15.75% 12.2% 7.81% 10.46% 6.99% 3.94% 3.24% 1.19% 3.11%
2026/05/25 24.38% 14.32% 11.91% 7.39% 8.88% 7.06% 3.54% 3.23% 0.6% 2.37%
2026/05/26 31.56% 14.27% 12.75% 7.8% 5.88% 5.99% 2.76% 2.99% 0.3% 1.89%
2026/05/27 34.29% 14.34% 12.48% 7.65% 5.23% 5.76% 2.61% 2.71% 0.32% 1.95%
2026/05/28 32.33% 13.39% 12% 9.19% 5.57% 6.24% 2.82% 2.64% 0.72% 1.65%
2026/05/29 31.43% 12.11% 11.48% 8.55% 7.02% 7.18% 2.46% 2.21% 1.58% 2.23%
2026/05/30 26.22% 12.22% 12.95% 10.67% 7.83% 6.45% 3.06% 2.5% 2.89% 2.24%
2026/05/31 29.6% 12.91% 12.63% 8.85% 7.13% 5.54% 3% 2.87% 2.79% 1.95%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • kwik-fit.com
  • ebay.co.uk
  • justtyres.co.uk
  • etyres.co.uk
  • asdatyres.co.uk
  • f1autocentres.co.uk
  • protyre.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, Blackcircles.com led with fluctuating impressions, peaking mid-month. National.co.uk and Halfords.com showed steady shares, while Kwik-fit.com and Ebay.co.uk experienced minor variations. The month concluded with Blackcircles.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    We Won't Be Beaten On Price - Fully Fitted Tyres From £29.00 https://www.f1autocentres.co.uk › car › tyres

    Book Your Tyre Fitting At Formula One Autocentres - We Simply Will Not Be Beaten On Price! We Check Over 2,500 Competitor Tyre Prices Every Week, So...

  2. 2
    Never Beaten On Fitted Price - Same Day Tyre Fitting https://www.halfords.com

    We Offer An Extensive Range From Leading Brands Including Michelin, Bridgestone & Goodyear

  3. 3
    Kwik Fit Tyre Fitting - Exclusive Online Tyre Prices https://www.kwik-fit.com

    Choose From Mobile Tyre Fitting Or Fit In Centre When You Buy Your Tyres...

  4. 4
    National Tyres & Autocare - Up To 20% Off Selected Tyres https://www.national.co.uk

    Top Brands Available, Goodyear, Pirelli, Sailun, Michelin, Bridgestone, Continal & More. Same Day...

  5. 5
    Find The Correct Tyre Pressure - Free Tyre Pressure Information https://www.tyresafe.org

    Enter Your Vehicle Details To Find Your Correct Tyre Pressure.

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In the competitive world of automotive tires, advertisers like F1 Autocentres, Halfords, and Kwik Fit emphasize unbeatable prices and convenience. F1 Autocentres promises unmatched pricing, checking 2,500 competitors weekly. Halfords highlights same-day fitting with top brands, while Kwik Fit offers exclusive online deals. National Tyres provides up to 20% off, and TyreSafe focuses on safety with free pressure information.

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