UK Automotive Tires - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 25.28
halfords.com 17.65
national.co.uk 13.18
kwik-fit.com 10.65
ebay.co.uk 6.36
justtyres.co.uk 3.54
asdatyres.co.uk 2.99
protyre.co.uk 2.17
etyres.co.uk 1.78
atseuromaster.co.uk 1.39
others 15.01
  • blackcircles.com - 25.28%
  • halfords.com - 17.65%
  • national.co.uk - 13.18%
  • kwik-fit.com - 10.65%
  • ebay.co.uk - 6.36%
  • justtyres.co.uk - 3.54%
  • asdatyres.co.uk - 2.99%
  • protyre.co.uk - 2.17%
  • etyres.co.uk - 1.78%
  • atseuromaster.co.uk - 1.39%
  • others - 15.01%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for automotive tires, Blackcircles.com leads with a 25.28% click share. Halfords.com follows at 17.65%, while ‘others’ collectively hold 15.01%.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com national.co.uk halfords.com kwik-fit.com ebay.co.uk justtyres.co.uk asdatyres.co.uk etyres.co.uk protyre.co.uk mobiletyrebuddy.co.uk
2025/09/01 27.56% 14.69% 15.81% 6.63% 7.37% 2.4% 2.53% 1.41% 2.54% 1.02%
2025/09/02 31% 12.93% 15.92% 7.13% 5.67% 3.15% 2.81% 2.05% 1.82% 1%
2025/09/03 29.69% 15.39% 15.1% 5.66% 7.07% 2.46% 2.26% 1.85% 1.92% 0.97%
2025/09/04 30.23% 12.72% 13.51% 6.31% 8.2% 3.07% 3.08% 2.1% 2.27% 1.09%
2025/09/05 26.75% 13.4% 15.08% 6.75% 7.87% 3.05% 3.05% 2.46% 2.06% 1.74%
2025/09/06 22.49% 12.17% 19.46% 7.41% 7.19% 2.96% 2.57% 2.97% 2.17% 1.1%
2025/09/07 21.37% 15.29% 18.35% 6% 8.19% 1.75% 3.16% 2.23% 2.58% 1.26%
2025/09/08 29.56% 13.07% 19.35% 6.97% 6.19% 0.64% 2.7% 2.28% 1.46% 0.95%
2025/09/09 28.74% 11.9% 20.2% 7.61% 5.05% 1.58% 2.94% 2.5% 1.77% 1.1%
2025/09/10 24.12% 13.4% 20.67% 7.15% 5.35% 2.78% 3.15% 2.12% 1.75% 1.82%
2025/09/11 25.27% 13.9% 20.25% 7.76% 4.67% 3.35% 2.85% 2.09% 1.66% 1.95%
2025/09/12 23.03% 15.73% 22.19% 5.98% 5.44% 3.58% 2.16% 2.14% 2.04% 1.77%
2025/09/13 20.72% 13.87% 22.96% 5.9% 5.83% 3.86% 2.25% 1.95% 1.74% 2.33%
2025/09/14 20.89% 13.58% 20.06% 6.45% 5.55% 4.74% 3.39% 2.08% 2.53% 2.55%
2025/09/15 24.64% 14.24% 20.25% 7.12% 3.34% 4.15% 3.49% 2.37% 1.6% 2.41%
2025/09/16 26.82% 14.16% 20.41% 6.98% 3.28% 4.4% 2.66% 2.33% 1.46% 2.34%
2025/09/17 22.68% 13.26% 23.3% 7.96% 3.98% 5.55% 2.53% 2.12% 1.74% 1.76%
2025/09/18 20.2% 13.26% 25.78% 7.27% 3.01% 4.5% 3.14% 2.56% 2.04% 2.42%
2025/09/19 22.29% 14.08% 22.65% 7.64% 3.83% 4.19% 3.01% 2.17% 2.03% 2.2%
2025/09/20 19.09% 12.62% 22.51% 8.41% 5.01% 4.56% 2.24% 2.27% 2.68% 2.25%
2025/09/21 17.43% 13.84% 20.74% 8.62% 6.02% 5.11% 2.23% 2.08% 2.57% 2.8%
2025/09/22 25.95% 12.44% 20% 7.45% 4.68% 5.69% 2.29% 2.11% 1.82% 3.05%
2025/09/23 25.36% 13.51% 22.03% 8.59% 3.75% 3.67% 2.78% 2.39% 1.71% 2.14%
2025/09/24 24.44% 14.02% 20.73% 8.89% 4.9% 3.09% 2.73% 2.23% 2.17% 2.38%
2025/09/25 25.58% 16.67% 16.88% 6.57% 7.28% 3.18% 2.16% 1.85% 2.17% 1.95%
2025/09/26 26.66% 16.28% 17.72% 6.77% 5.32% 3.03% 2.32% 2.29% 2.11% 1.94%
2025/09/27 20.67% 12.73% 19.3% 8.85% 5.52% 3.74% 3.06% 2.41% 2.31% 2.83%
2025/09/28 21.4% 13.05% 19.19% 8.96% 7% 3.88% 2.64% 2.33% 2.35% 2.5%
2025/09/29 33.15% 12.49% 15.44% 6.88% 4.99% 3.94% 2.46% 2.08% 1.89% 1.42%
2025/09/30 35.65% 13.92% 13.86% 6.21% 5.17% 3.78% 2.55% 1.65% 1.6% 1.16%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • kwik-fit.com
  • ebay.co.uk
  • justtyres.co.uk
  • asdatyres.co.uk
  • etyres.co.uk
  • protyre.co.uk
  • mobiletyrebuddy.co.uk

Copyright © Adthena. All rights reserved.

In September 2025, Blackcircles.com led with a fluctuating spend share, peaking at 35.65% on the 30th. National.co.uk and Halfords.com followed, showing moderate stability. Kwik-fit.com and Ebay.co.uk had varied trends, while Justtyres.co.uk and Asdatyres.co.uk maintained lower shares. The month concluded with Blackcircles.com dominating.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 220
2025/09/02 230
2025/09/03 225
2025/09/04 228
2025/09/05 226
2025/09/06 223
2025/09/07 217
2025/09/08 219
2025/09/09 220
2025/09/10 229
2025/09/11 213
2025/09/12 210
2025/09/13 207
2025/09/14 213
2025/09/15 206
2025/09/16 214
2025/09/17 203
2025/09/18 202
2025/09/19 210
2025/09/20 224
2025/09/21 221
2025/09/22 236
2025/09/23 223
2025/09/24 231
2025/09/25 255
2025/09/26 246
2025/09/27 250
2025/09/28 248
2025/09/29 241
2025/09/30 250

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 220 and peaking at 255. The month concluded with a robust 250, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kwik-fit.com 1.64%
justtyres.co.uk 0.93%
oponeo.co.uk 0.77%
halfords.com 0.73%
mobiletyrebuddy.co.uk 0.46%
national.co.uk -0.3%
f1autocentres.co.uk -0.33%
asdatyres.co.uk -0.61%
blackcircles.com -0.77%
ebay.co.uk -1.19%

Copyright © Adthena. All rights reserved.

Kwik-fit.com surged with a 1.64% click share increase, while ebay.co.uk dropped by 1.19%. Justtyres.co.uk and oponeo.co.uk also gained, contrasting blackcircles.com’s decline.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date blackcircles.com national.co.uk halfords.com kwik-fit.com ebay.co.uk justtyres.co.uk atseuromaster.co.uk asdatyres.co.uk protyre.co.uk etyres.co.uk
2025/09/01 28.27% 13.68% 14.62% 9.9% 7.37% 2.09% 2.08% 2.38% 2.45% 1.22%
2025/09/02 30.88% 12.16% 14.48% 9.76% 5.54% 3.14% 2.17% 2.78% 1.7% 2.1%
2025/09/03 29.37% 14.48% 14.05% 8.66% 7.17% 2.07% 1.97% 2.42% 1.9% 1.79%
2025/09/04 29.32% 11.55% 11.86% 9.99% 8.86% 3.01% 1.15% 3.18% 2.16% 1.96%
2025/09/05 25.89% 12.4% 13.97% 10.55% 8.02% 2.83% 1.56% 3.03% 2.09% 2.5%
2025/09/06 21.13% 11.97% 19.39% 11.43% 6.44% 2.54% 1.55% 2.4% 2.09% 2.97%
2025/09/07 19.19% 15.5% 18.7% 9.01% 8.22% 1.3% 1.5% 3.49% 2.75% 2.15%
2025/09/08 28.85% 12.86% 19.03% 10.35% 5.67% 0.32% 1.15% 2.91% 1.35% 2.12%
2025/09/09 27.33% 11.65% 19.53% 11.61% 4.38% 1.37% 1.2% 3.45% 1.67% 2.49%
2025/09/10 22.73% 13.42% 20.65% 11.24% 4.49% 2.43% 1.02% 3.56% 1.62% 2.08%
2025/09/11 24.12% 14.31% 19.63% 11.63% 3.83% 3.29% 1.11% 3.43% 1.54% 1.96%
2025/09/12 21.73% 16.36% 21.72% 8.66% 5.15% 3.81% 1.29% 2.36% 2.26% 2.1%
2025/09/13 19.23% 14.64% 21.82% 8.11% 5.23% 4.16% 1.4% 2.6% 1.78% 1.91%
2025/09/14 18.89% 14.12% 19.39% 9.16% 4.79% 4.93% 1.2% 3.88% 2.69% 1.97%
2025/09/15 22.41% 15.28% 19.74% 10.53% 2.3% 4.24% 1.14% 4.03% 1.54% 2.54%
2025/09/16 25.13% 14.49% 20.07% 10.24% 2.63% 4.59% 0.89% 3.21% 1.26% 2.42%
2025/09/17 20.16% 13.49% 23.14% 12.31% 3.21% 5.78% 1.05% 2.71% 1.68% 1.95%
2025/09/18 17.78% 13.8% 26.28% 11.15% 2.2% 4.57% 0.76% 3.45% 2.01% 2.52%
2025/09/19 19.72% 14.69% 22.91% 11.37% 3.37% 3.93% 0.84% 3.33% 2.16% 2.13%
2025/09/20 16.75% 12.89% 21.83% 12.51% 4.55% 4.59% 1.14% 2.36% 2.7% 2.27%
2025/09/21 14.84% 14.04% 19.9% 13.58% 5.88% 4.68% 1.06% 2.56% 2.55% 1.86%
2025/09/22 24.1% 12.54% 19.35% 11% 4.31% 6.13% 0.98% 2.59% 1.69% 2.12%
2025/09/23 23.29% 13.27% 22.17% 12.76% 2.92% 3.4% 0.78% 3.35% 1.59% 2.4%
2025/09/24 22.36% 13.99% 19.78% 13.07% 4.29% 2.95% 0.76% 3.05% 2.12% 2.2%
2025/09/25 23.38% 15.02% 15.14% 8.78% 7.83% 3.12% 1.47% 2.27% 2.45% 1.85%
2025/09/26 25.25% 16.26% 16.62% 10.01% 4.73% 2.96% 1.33% 2.43% 2.06% 2.19%
2025/09/27 17.4% 12.47% 18.92% 13.8% 4.31% 3.65% 1.77% 3.45% 2.26% 2.43%
2025/09/28 17.92% 12.86% 19.08% 14.29% 6.15% 3.97% 1.88% 2.98% 2.23% 2.36%
2025/09/29 32.3% 12.06% 14.6% 10.11% 3.76% 3.93% 1.33% 2.71% 1.74% 1.88%
2025/09/30 37.51% 13.26% 12.37% 8.53% 4.38% 3.73% 2.65% 2.61% 1.44% 1.4%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • kwik-fit.com
  • ebay.co.uk
  • justtyres.co.uk
  • atseuromaster.co.uk
  • asdatyres.co.uk
  • protyre.co.uk
  • etyres.co.uk

Copyright © Adthena. All rights reserved.

Blackcircles.com started September strong, peaking at 37.51% on the 30th. National.co.uk and Halfords.com showed steady trends, while Kwik-fit.com fluctuated. EBay.co.uk and Justtyres.co.uk had lower shares, with minor variations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    Same Day Tyre Fitting - Never Beaten On Fitted Price https://www.halfords.com

    Explore Our Wide Range Of Budget, Mid-Range & Premium Brand Tyres. Available At Halfords.

  2. 2
    Speed Ratings Explained | Kwik Fit https://www.kwik-fit.com

    It is important that your vehicle has tyres of a suitable speed rating. We want to share advice so that you can ensure your tyres are safe and legal.

  3. 3
    Mobile Tyres Near You - 20 Min Arrivals - We Come To You https://www.mobiletyrebuddy.co.uk

    Emergency Tyres Near You. We Come To You In 20 Minutes. Call Our Emergency 24 Hour Office.

  4. 4
    National Tyres https://www.national.co.uk

    Tyre Fitting Across The UK u2014 Explore our wide range of tyres online, or book your MOT & car maintenance safety check.

  5. 5
    Emergency Tyre Repair 24/7 - Mobile Van Tyre Fitting https://www.walsalltyreworld.com/

    Fast tyre repairs, jump starts & wheel balancing. Great prices on all tyres! New & part worn tyres, puncture repair, jump starts. Quick, reliable service! 24/7 Online Support. Fast response times. Expert Team.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive PPC, Halfords leads with unbeatable fitted prices, while Kwik Fit educates on speed ratings. Mobile Tyre Buddy and Walsall Tyre World promise swift, on-the-go services, and National Tyres offers comprehensive UK-wide solutions.

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