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UK Automotive Tires - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 32.46
halfords.com 17.27
national.co.uk 13.05
ebay.co.uk 7.64
justtyres.co.uk 4.15
kwik-fit.com 3.55
asdatyres.co.uk 2.68
oponeo.co.uk 1.99
atseuromaster.co.uk 1.67
protyre.co.uk 1.63
others 13.91

Copyright © Adthena. All rights reserved.

In the PPC landscape, blackcircles.com dominates with 32.46% click share, followed by halfords.com at 17.27%. ‘Others’ collectively hold 13.91%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date blackcircles.com halfords.com national.co.uk justtyres.co.uk ebay.co.uk kwik-fit.com oponeo.co.uk atseuromaster.co.uk etyres.co.uk tirestreets.co.uk
2025/05/01 32.6% 20.81% 12.28% 2.18% 6.61% 3.23% 3.06% 0.89% 0.78% 2.09%
2025/05/02 27.71% 19.65% 15.03% 3.18% 7.25% 3.45% 3.24% 1.03% 1.26% 1.86%
2025/05/03 28.72% 18.79% 12.89% 4.52% 7.36% 3.92% 3% 1.16% 1.18% 1.95%
2025/05/04 22.08% 19.24% 11.04% 5.72% 9.83% 4.62% 3.14% 1.33% 1.17% 2.51%
2025/05/05 24.95% 21.21% 15.11% 3.41% 7.79% 4.65% 2.26% 0.95% 1.58% 1.93%
2025/05/06 38.83% 15.22% 12.33% 0.47% 7.3% 4.25% 2.17% 0.69% 1.52% 1.59%
2025/05/07 36.97% 17.12% 11.97% 3.98% 5.72% 3.93% 2.1% 0.61% 1.15% 1.08%
2025/05/08 26.53% 19.16% 12.19% 4.32% 7.02% 4.76% 1.85% 1.06% 1.56% 1.58%
2025/05/09 29.1% 16.15% 11.01% 4.17% 9.11% 3.69% 2.37% 1.13% 0.93% 1.62%
2025/05/10 26.82% 18.82% 11.35% 3.56% 8.71% 3.89% 1.95% 1.66% 1.13% 1.9%
2025/05/11 27.76% 19.15% 12.43% 3.25% 9.15% 3.48% 1.81% 1.1% 0.84% 1.96%
2025/05/12 41.05% 12.23% 10.65% 2.45% 9.49% 3.19% 1.38% 0.82% 0.82% 1.33%
2025/05/13 42.65% 15.82% 10.6% 0.28% 6.31% 3.94% 1.24% 0.99% 1.13% 1.08%
2025/05/14 33.49% 14.71% 13.44% 3.19% 8.65% 3.08% 1.61% 1.05% 1.32% 1.69%
2025/05/15 29.45% 16.71% 13.01% 3.76% 7.53% 4.53% 1.24% 1.87% 2.03% 1.35%
2025/05/16 24.39% 17.92% 14.11% 3.76% 5.36% 6.03% 0.98% 1.93% 2.42% 1.08%
2025/05/17 24.25% 19.93% 13.04% 4.49% 7.47% 3.89% 1.06% 2.38% 1.06% 1.38%
2025/05/18 25.51% 15.34% 17.84% 3.48% 7.4% 3.53% 1.08% 2.33% 1.43% 1.28%
2025/05/19 31.16% 13.93% 15.94% 1.34% 6.42% 4.92% 1.08% 2.47% 1.51% 0.91%
2025/05/20 40.41% 14.8% 11.42% 3.26% 4.78% 4.6% 0.8% 2.11% 1.6% 0.78%
2025/05/21 37.74% 18.04% 9.66% 3.99% 5.58% 4.07% 0.73% 1.79% 1.83% 1.03%
2025/05/22 29.23% 14.33% 11.64% 3.49% 8.19% 4.09% 1.4% 6.01% 1.56% 1.2%
2025/05/23 28.98% 17.17% 11.62% 4.04% 6.12% 4.74% 0.87% 5.17% 1.65% 0.8%
2025/05/24 24.09% 18.08% 14.52% 5.51% 5.66% 5.05% 0.83% 3.86% 2.17% 1.4%
2025/05/25 29.03% 17.58% 16.17% 5.12% 5.39% 4.52% 0.88% 3.58% 1.61% 1.18%
2025/05/26 29.03% 16.49% 15.76% 4.45% 4.26% 5.24% 1.64% 3.38% 2.49% 1.16%
2025/05/27 41.55% 11.83% 11.67% 4.55% 4.38% 3.47% 1.98% 2.76% 1.46% 1.19%
2025/05/28 45.56% 14.15% 7.95% 3.23% 3.28% 4.34% 1.44% 1.87% 2.22% 0.85%
2025/05/29 33.7% 17.6% 12.45% 3.76% 3.63% 4.16% 2.52% 1.82% 2.04% 1.3%
2025/05/30 28.24% 17.41% 11.14% 4.04% 4.03% 5.19% 2.16% 2.6% 2.25% 1.07%
2025/05/31 27.35% 17.85% 11.77% 7.67% 4.79% 4.73% 3.51% 2.79% 1.8% 1.52%

Copyright © Adthena. All rights reserved.

Blackcircles.com led May with fluctuating spend, peaking at 45.56%. Halfords.com maintained a steady presence, while national.co.uk saw a mid-month dip. Justtyres.co.uk ended strong, and ebay.co.uk showed consistent activity.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 281
2025/05/02 282
2025/05/03 301
2025/05/04 298
2025/05/05 306
2025/05/06 302
2025/05/07 307
2025/05/08 307
2025/05/09 304
2025/05/10 307
2025/05/11 305
2025/05/12 299
2025/05/13 299
2025/05/14 309
2025/05/15 306
2025/05/16 282
2025/05/17 273
2025/05/18 273
2025/05/19 253
2025/05/20 259
2025/05/21 239
2025/05/22 234
2025/05/23 243
2025/05/24 225
2025/05/25 217
2025/05/26 223
2025/05/27 239
2025/05/28 217
2025/05/29 230
2025/05/30 225
2025/05/31 229

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers peaked at 309 on the 14th, then steadily declined, ending at 229.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
blackcircles.com 2.76%
atseuromaster.co.uk 1.7%
justtyres.co.uk 1.13%
protyre.co.uk 0.61%
demon-tweeks.com 0.51%
mytyres.co.uk -0.37%
tyreleader.co.uk -0.4%
tirestreets.co.uk -0.43%
halfords.com -2.38%
ebay.co.uk -2.59%

Copyright © Adthena. All rights reserved.

Blackcircles.com surged with a 2.76% click share increase, while ebay.co.uk dropped by 2.59%.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date blackcircles.com halfords.com national.co.uk ebay.co.uk justtyres.co.uk oponeo.co.uk kwik-fit.com atseuromaster.co.uk tirestreets.co.uk tyreleader.co.uk
2025/05/01 34.7% 16.05% 8.68% 10.67% 1.72% 4.39% 2.87% 0.95% 2.77% 2.43%
2025/05/02 29.68% 16.23% 11.16% 11.67% 2.27% 4.54% 3.13% 1.18% 2.44% 1.28%
2025/05/03 30.71% 16.18% 9.34% 11.22% 3.34% 4.1% 3.56% 1.17% 2.46% 1.02%
2025/05/04 23.57% 16.2% 8.1% 14.46% 4.38% 4.03% 4.09% 1.3% 3.06% 1.25%
2025/05/05 27.01% 18.64% 10.67% 11.83% 2.91% 3.09% 4.18% 0.96% 2.49% 0.76%
2025/05/06 39.98% 13.23% 8.79% 10.97% 0.38% 2.91% 3.8% 0.72% 2.05% 0.66%
2025/05/07 38.49% 15.01% 8.72% 9.05% 3.55% 2.99% 3.67% 0.66% 1.42% 0.94%
2025/05/08 28.56% 17.07% 9.27% 10.87% 3.32% 2.53% 4.14% 1.07% 2.06% 1.66%
2025/05/09 29.65% 13.37% 8.84% 13.41% 2.87% 3.18% 3.22% 1.3% 2.05% 3.41%
2025/05/10 28.25% 16.08% 7.86% 12.84% 2.71% 2.7% 3.39% 1.89% 2.36% 2.88%
2025/05/11 28.56% 16.71% 9.99% 13.19% 2.25% 2.42% 3.17% 1.19% 2.39% 2.66%
2025/05/12 41.07% 10.2% 8.59% 14.07% 1.66% 1.85% 2.73% 0.93% 1.65% 2.32%
2025/05/13 43.85% 13.59% 7.53% 9.87% 0.32% 1.7% 3.36% 1.04% 1.4% 2.1%
2025/05/14 35.31% 12.53% 10.07% 12.91% 2.19% 2.13% 2.53% 1.07% 2.02% 3.44%
2025/05/15 31.34% 14.75% 8.66% 12.23% 2.79% 1.8% 4.19% 1.92% 1.74% 3.21%
2025/05/16 27.23% 16.27% 9.96% 9.18% 2.77% 1.44% 5.65% 2.02% 1.44% 2.37%
2025/05/17 26.73% 17.26% 9.59% 11.97% 3.13% 1.5% 3.65% 2.49% 1.8% 2.66%
2025/05/18 27.93% 14.26% 12.37% 11.81% 2.69% 1.5% 3.43% 2.5% 1.64% 2.87%
2025/05/19 34.99% 12.21% 10.51% 10.44% 1.22% 1.55% 4.58% 2.41% 1.21% 1.84%
2025/05/20 44.54% 12.53% 8.01% 7.78% 2.53% 1.15% 4.16% 2.19% 1.05% 1.24%
2025/05/21 41.31% 15.22% 6.75% 8.92% 3.08% 1.04% 3.65% 1.81% 1.29% 1.04%
2025/05/22 31.66% 12.01% 8.08% 12.69% 2.59% 1.98% 3.49% 6.22% 1.55% 1.2%
2025/05/23 31.53% 14.35% 8.58% 10.07% 3.39% 1.27% 4.07% 5.4% 1.12% 1.47%
2025/05/24 27.89% 15.54% 10.16% 9.25% 4.26% 1.16% 4.35% 4.12% 1.91% 1.8%
2025/05/25 32% 15.56% 12.65% 8.4% 3.75% 1.23% 4.01% 3.82% 1.53% 1.71%
2025/05/26 33.7% 14.64% 11.34% 7.01% 3.53% 2.04% 4.62% 3.45% 1.47% 1.41%
2025/05/27 44.39% 10.04% 8.5% 6.87% 3.94% 2.65% 3.3% 3.17% 1.45% 1.76%
2025/05/28 48.61% 11.95% 5.43% 5.42% 2.88% 2.1% 3.95% 1.9% 1.14% 1.33%
2025/05/29 35.7% 15.48% 8.37% 6.3% 3.31% 3.67% 3.77% 2.02% 1.66% 2.58%
2025/05/30 30.82% 15% 8.14% 6.77% 3.61% 3.19% 5.02% 2.66% 1.36% 1.78%
2025/05/31 29.85% 15.27% 8.31% 8.12% 5.73% 4.91% 4.9% 2.93% 1.85% 1.48%

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Blackcircles.com led May with fluctuating impressions, peaking at 48.61% on the 28th. Halfords.com maintained a steady presence, while national.co.uk and ebay.co.uk showed varied trends. The month concluded with blackcircles.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Never Beaten on Tyre Price https://www.halfords.com › tyre › services

    Never Beaten on Fitted Price — Our Mobile Tyre Fitting Service Will Fit Your Tyres, Helping To Keep You & Your Car Safe.

  2. 2
    Mobile Tyre Fitting Near You | 20 Min Arrivals | We Come To You https://www.mobiletyrebuddy.co.uk

    Emergency Tyres Near You. We Come To You In 20 Minutes. Call Our Emergency 24 Hour Office.

  3. 3
    Mobile Tyre Services Near me - 24/7 Mobile Tyre Repair https://www.mobiletyrerepairlondon.co.uk/

    24 hours a day, Our immediate mobile tyre service is available. Emergency Tyre repair services near me.

  4. 4
    http://www.mobiletyres24.co.uk/

    24/7 Mobile Tyre Fitting - Call Us Today. Punctures, Replacements, Wheel Balancing & More. We Bring The Garage To You.

  5. 5
    National Tyres | Free Tyre Check https://www.national.co.uk

    Explore our wide range of tyres online, or book your MOT & car maintenance safety check. National...

Copyright © Adthena. All rights reserved.

In the competitive world of automotive tires, Halfords leads with a promise of unbeatable prices and safety through mobile fitting. Mobile Tyre Buddy and Mobile Tyre Repair London emphasize rapid, 24/7 emergency services, while Mobile Tyres 24 offers comprehensive mobile solutions. National Tyres focuses on free checks and maintenance, highlighting convenience and safety.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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