UK Automotive Tires - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.2260807454
90.7739192546
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 14%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 18%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 24.16
national.co.uk 15.31
kwik-fit.com 14.38
halfords.com 14.33
asdatyres.co.uk 6.26
justtyres.co.uk 5.39
ebay.co.uk 4.07
protyre.co.uk 2.06
etyres.co.uk 1.39
mytyres.co.uk 1.39
others 11.26
  • blackcircles.com - 24.16%
  • national.co.uk - 15.31%
  • kwik-fit.com - 14.38%
  • halfords.com - 14.33%
  • asdatyres.co.uk - 6.26%
  • justtyres.co.uk - 5.39%
  • ebay.co.uk - 4.07%
  • protyre.co.uk - 2.06%
  • etyres.co.uk - 1.39%
  • mytyres.co.uk - 1.39%
  • others - 11.26%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for tires, Blackcircles.com leads with a 24.16% click share. National.co.uk follows at 15.31%, while others collectively hold 11.26%.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com national.co.uk halfords.com justtyres.co.uk ebay.co.uk kwik-fit.com mobiletyrebuddy.co.uk asdatyres.co.uk etyres.co.uk mobiletyresolutions.co.uk
2026/07/01 25.29% 18.58% 12.19% 4.21% 0.91% 12.57% 6.25% 2.18% 2.07% 1.98%
2026/07/02 21.1% 16.15% 13.38% 6.1% 1.12% 16.42% 5.78% 2.98% 1.95% 1.09%
2026/07/03 19.49% 15.57% 11.35% 5.48% 1.74% 15.86% 6.41% 3.24% 2.49% 1.98%
2026/07/04 19.11% 16.05% 12.87% 5.48% 3.21% 14.91% 4.4% 2.85% 2.26% 1.38%
2026/07/05 19.36% 15.86% 15.29% 5.04% 2.35% 15% 5.03% 4.5% 2.28% 1.17%
2026/07/06 21.09% 14.86% 16.26% 5.07% 2.07% 15.49% 4.55% 2.84% 1.85% 1.29%
2026/07/07 24.27% 14.3% 15.28% 5.77% 2.19% 14.8% 4.93% 3.01% 1.39% 0.96%
2026/07/08 23.91% 13.77% 12.57% 6.35% 2.95% 14.15% 4.75% 4.92% 1.7% 1.01%
2026/07/09 21.7% 13.95% 11.75% 6.93% 4.2% 13.89% 5.47% 3.1% 1.77% 1.86%
2026/07/10 23.78% 15.32% 14.24% 5.4% 3.12% 13.07% 4.69% 3.47% 1.88% 1.44%
2026/07/11 16.17% 14.73% 17.49% 6.63% 3.33% 14.91% 5.36% 3.72% 1.96% 1.38%
2026/07/12 19% 15.24% 15.76% 7.03% 3.29% 14.57% 4.97% 3.51% 1.78% 1.46%
2026/07/13 22.73% 15.67% 15.02% 6.6% 2.54% 13.01% 5.17% 3.22% 1.82% 1%
2026/07/14 23% 15.19% 14.92% 6.48% 2.83% 12.76% 5.23% 3.19% 1.36% 1.92%
2026/07/15 23.82% 15.35% 14.39% 6.46% 2.91% 12.12% 5.1% 2.53% 1.39% 1.95%
2026/07/16 19.93% 14.68% 16.4% 5.76% 1.7% 13.84% 6.57% 2.28% 1.4% 2.62%
2026/07/17 21.62% 19.79% 13.57% 4.44% 2.48% 10.91% 5.35% 2.09% 1.12% 1.92%
2026/07/18 18.03% 16.97% 15.83% 4.39% 1.98% 12.18% 5.56% 1.83% 1.15% 1.9%
2026/07/19 20.03% 14% 14.81% 6.28% 0.93% 15.57% 7.62% 3.05% 1.25% 2.24%
2026/07/20 22.79% 15.91% 16.46% 4.53% 1.18% 12.85% 5.08% 2.02% 1.02% 1.45%
2026/07/21 22.9% 15.14% 14.85% 6.46% 2.82% 12.74% 5.21% 3.18% 1.36% 1.92%
2026/07/22 23.01% 15.89% 13.31% 6.1% 2.9% 12.03% 5.16% 2.98% 1.63% 1.7%
2026/07/23 21.66% 13.99% 15.32% 6.27% 3.28% 14% 4.36% 3.06% 1.84% 1.69%
2026/07/24 21.46% 15.56% 15.17% 5.81% 2.68% 12.66% 4.89% 3.5% 1.17% 1.61%
2026/07/25 20.81% 13.31% 16.11% 5.84% 2.87% 13.72% 4.88% 3% 1.33% 2.18%
2026/07/26 22.11% 14.11% 13.61% 7.63% 2.86% 12.61% 5.24% 3.14% 1.62% 2.18%
2026/07/27 24.57% 14.98% 14.39% 7.56% 2.64% 11.22% 4.49% 3.71% 1.72% 1.27%
2026/07/28 23.4% 14.56% 14.81% 7.23% 1.89% 10.18% 5.66% 3.87% 2.8% 2.02%
2026/07/29 28.81% 14.95% 13.1% 7.76% 2.5% 7.59% 5.85% 2.39% 2.33% 1.16%
2026/07/30 27.19% 14.45% 12.23% 6.06% 4.81% 6.14% 7.81% 2.16% 1.78% 3.06%
2026/07/31 27.75% 12.81% 11.07% 8.08% 7.67% 5.67% 4.73% 2.21% 2.03% 1.62%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • justtyres.co.uk
  • ebay.co.uk
  • kwik-fit.com
  • mobiletyrebuddy.co.uk
  • asdatyres.co.uk
  • etyres.co.uk
  • mobiletyresolutions.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Blackcircles.com led with fluctuating spend, peaking at 28.81% on July 29. National.co.uk saw a decline, ending at 12.81%. Halfords.com maintained mid-range stability, while Justtyres.co.uk and eBay.co.uk showed growth, closing at 8.08% and 7.67%, respectively.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 172
2026/07/02 182
2026/07/03 182
2026/07/04 183
2026/07/05 178
2026/07/06 167
2026/07/07 174
2026/07/08 168
2026/07/09 170
2026/07/10 165
2026/07/11 185
2026/07/12 176
2026/07/13 171
2026/07/14 166
2026/07/15 172
2026/07/16 178
2026/07/17 173
2026/07/18 173
2026/07/19 168
2026/07/20 166
2026/07/21 166
2026/07/22 185
2026/07/23 193
2026/07/24 190
2026/07/25 195
2026/07/26 194
2026/07/27 189
2026/07/28 189
2026/07/29 182
2026/07/30 174
2026/07/31 172

Copyright © Adthena. All rights reserved.

July began with 172 advertisers, fluctuating mid-month, peaking at 195 on July 25. The month concluded with 172 advertisers, mirroring its start.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
blackcircles.com 1.43%
halfords.com 1.05%
protyre.co.uk 0.6%
justtyres.co.uk 0.47%
24hrmobiletyrefitting.co.uk 0.15%
tyre-shopper.co.uk -0.16%
tyreleader.co.uk -0.22%
asdatyres.co.uk -0.37%
national.co.uk -0.75%
kwik-fit.com -2.33%

Copyright © Adthena. All rights reserved.

Halfords.com and blackcircles.com surged in click share, gaining 1.05% and 1.43% respectively. Meanwhile, kwik-fit.com experienced a significant drop of 2.33%.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date blackcircles.com ebay.co.uk halfords.com national.co.uk justtyres.co.uk kwik-fit.com asdatyres.co.uk mobiletyrebuddy.co.uk etyres.co.uk tyre-shopper.co.uk
2026/07/01 29.53% 1.83% 12.43% 13.8% 5.3% 15.74% 4.03% 2.27% 2% 1.53%
2026/07/02 23.73% 2.32% 13.43% 11.75% 7.8% 18.92% 3.9% 2.17% 1.91% 1.85%
2026/07/03 22.06% 3.63% 11.99% 12.07% 6.41% 18.73% 4.69% 2.5% 2.14% 2.42%
2026/07/04 21.28% 5.82% 13.04% 11.78% 7.01% 16.69% 3.83% 1.5% 2.32% 1.64%
2026/07/05 21.12% 4.57% 15.81% 12.04% 5.73% 17.41% 5.7% 1.72% 2.1% 1.49%
2026/07/06 22.97% 3.63% 16.48% 11.36% 6.26% 18.08% 3.91% 1.54% 1.64% 1.76%
2026/07/07 25.94% 3.9% 15.52% 10.62% 7.28% 16.83% 4.17% 1.63% 1.41% 1.41%
2026/07/08 26.57% 5.25% 12.41% 10.14% 7.91% 15.58% 6.1% 1.51% 1.61% 1.76%
2026/07/09 24.55% 7.39% 11.62% 10.14% 8.59% 14.68% 4.2% 1.81% 1.44% 1.66%
2026/07/10 26.4% 5.88% 13.9% 11.09% 6.84% 14.17% 4.19% 1.55% 1.69% 1.68%
2026/07/11 18.65% 6.27% 17.55% 11.06% 7.89% 16.23% 4.29% 1.8% 1.73% 1.49%
2026/07/12 20.67% 6.26% 15.65% 11.55% 8.41% 15.62% 4.05% 1.69% 1.55% 2.08%
2026/07/13 24.13% 4.69% 15.53% 12.28% 8.24% 14.74% 4.1% 1.82% 1.51% 1.77%
2026/07/14 25.41% 5.23% 15.59% 11.26% 7.92% 13.66% 4.23% 1.86% 1.05% 1.03%
2026/07/15 26.61% 5.56% 14.79% 11.41% 7.92% 13.72% 3.33% 1.84% 1.27% 1.03%
2026/07/16 22.83% 3.63% 16.62% 11.31% 7.28% 16.15% 3.59% 2.45% 1.4% 1.09%
2026/07/17 26.27% 5.32% 14.22% 14.12% 4.6% 12.67% 3.23% 1.88% 0.96% 1.4%
2026/07/18 22.11% 3.97% 17.3% 12.88% 4.75% 15.05% 2.68% 1.97% 0.96% 1.08%
2026/07/19 22.85% 1.86% 15.41% 10.56% 7.42% 18.76% 4.41% 2.77% 0.96% 1.93%
2026/07/20 25.64% 2.4% 17.59% 12.66% 5.13% 15.17% 2.61% 1.85% 0.92% 1.41%
2026/07/21 25.41% 5.23% 15.59% 11.26% 7.92% 13.66% 4.23% 1.86% 1.05% 1.03%
2026/07/22 25.67% 5.67% 13.74% 12.09% 7.33% 13.54% 3.88% 1.88% 1.33% 1.59%
2026/07/23 24.17% 6.14% 15.39% 10.63% 7.45% 15.52% 3.7% 1.44% 1.62% 1.34%
2026/07/24 24.97% 5.13% 15.03% 11.14% 7.14% 13.92% 4.68% 1.62% 1.07% 1.35%
2026/07/25 23.41% 5.3% 16.03% 10.18% 7.19% 15.49% 3.68% 1.71% 1.12% 1.34%
2026/07/26 24.57% 5.21% 13.75% 10.75% 9.39% 14.26% 4.05% 1.72% 1.4% 1.63%
2026/07/27 27.04% 5.07% 14.46% 11.35% 8.8% 12.45% 4.49% 1.51% 1.38% 1.26%
2026/07/28 26.53% 3.57% 14.91% 10.55% 8.64% 11.92% 4.97% 2.08% 2.32% 1.45%
2026/07/29 31.37% 4.7% 12.98% 11.75% 9.07% 9.52% 3.62% 1.89% 1.88% 1.12%
2026/07/30 31.27% 8.55% 12.21% 10.36% 7.87% 6.84% 3% 2.86% 1.41% 0.98%
2026/07/31 32.72% 12.15% 10.2% 9.11% 7.91% 6.13% 2.47% 1.41% 1.34% 0.81%
  • blackcircles.com
  • ebay.co.uk
  • halfords.com
  • national.co.uk
  • justtyres.co.uk
  • kwik-fit.com
  • asdatyres.co.uk
  • mobiletyrebuddy.co.uk
  • etyres.co.uk
  • tyre-shopper.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Blackcircles.com led with a steady rise, peaking at 32.72%. Ebay.co.uk surged to 12.15%, while Halfords.com declined to 10.2%. National.co.uk and Kwik-fit.com saw fluctuations, ending at 9.11% and 6.13%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    Summer Savings - Up To £40 Off | Tyres Fitted Locally https://www.blackcircles.com

    Get the best deals on top tyre brands online, delivered and fitted locally

  2. 2
    We Won't Be Beaten On Price - Fully Fitted Tyres From £29.00 https://www.f1autocentres.co.uk › car › tyres

    Book Your Tyre Fitting At Formula One Autocentres - We Simply Will Not Be Beaten On Price!

  3. 3
    Same Day Tyre Fitting | Never Beaten On Fitted Price https://www.halfords.com

    Same Day Tyre Fitting Available In Selected Garages When You Book Online Before 3pm. Explore Our Wide Range Of Budget, Mid-Range & Premium Brand Tyres. Available At Halfords.

  4. 4
    Buy Tyres Online & Book Fitting | Cheap Tyres | Just Tyres https://www.justtyres.co.uk

    At Just Tyres we offer advice so you make the right decisions for your car

  5. 5
    National Tyres https://www.national.co.uk

    National Tyres And Autocare — Fast fit tyre specialist, same day tyre fitting available when you book before 3pm. National Tyres™ mobile tyre fitting. Order tyres online and we'll come to you.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive tires, Blackcircles.com leads with enticing summer savings and local fitting. F1 Autocentres and Halfords emphasize unbeatable prices and same-day service. Just Tyres offers expert advice, while National Tyres highlights convenience with mobile fitting.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports