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UK Automotive Tires - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – UK

Google AI Overview visibility for Automotive Tires UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.94422826272
90.0557717373
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 17%
Navigational 1%
Seasonal 1%
Local 5%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 UK Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
blackcircles.com 30.34
national.co.uk 15.95
halfords.com 12.71
kwik-fit.com 8.48
ebay.co.uk 6.39
justtyres.co.uk 4.95
asdatyres.co.uk 4.77
etyres.co.uk 1.71
protyre.co.uk 1.62
mytyres.co.uk 1.56
others 11.52
  • blackcircles.com - 30.34%
  • national.co.uk - 15.95%
  • halfords.com - 12.71%
  • kwik-fit.com - 8.48%
  • ebay.co.uk - 6.39%
  • justtyres.co.uk - 4.95%
  • asdatyres.co.uk - 4.77%
  • etyres.co.uk - 1.71%
  • protyre.co.uk - 1.62%
  • mytyres.co.uk - 1.56%
  • others - 11.52%

Copyright © Adthena. All rights reserved.

Blackcircles.com dominates with 30.34% click share, followed by national.co.uk at 15.95%. Halfords.com holds 12.71%, while ‘others’ collectively capture 11.52%.

Market Exposure

Share of Spend for the top 10 UK Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date blackcircles.com national.co.uk halfords.com kwik-fit.com mobiletyrebuddy.co.uk justtyres.co.uk ebay.co.uk asdatyres.co.uk etyres.co.uk f1autocentres.co.uk
2026/06/01 30.31% 15.03% 13.2% 11.65% 1.54% 5.06% 4.22% 1.85% 2.27% 1.42%
2026/06/02 30.43% 15.29% 14.18% 9.18% 1.75% 5.12% 4.92% 1.58% 2.67% 1.29%
2026/06/03 31.13% 19.39% 13.13% 7.97% 0.13% 5.07% 3.17% 2.2% 2.97% 0.29%
2026/06/04 26.65% 17.41% 13.57% 9.9% 1.33% 3.56% 4.81% 2.14% 2.83% 2.38%
2026/06/05 25.7% 17.79% 12.87% 8.05% 1.44% 4.32% 4.4% 2.04% 2.66% 3.16%
2026/06/06 22.97% 16.89% 15.68% 8.8% 1.5% 5.67% 4.42% 2.25% 2.93% 3.03%
2026/06/07 24.38% 16.94% 16% 8.36% 1.31% 6.16% 4.07% 2.23% 3.11% 3.34%
2026/06/08 27.98% 16.78% 16.51% 8.49% 0.41% 5.2% 3.36% 2.28% 2.98% 1.8%
2026/06/09 31.34% 15.85% 13.6% 7.08% 0.18% 5.54% 5.7% 2.73% 3.68% 0.95%
2026/06/10 26.98% 16.9% 14.64% 7.5% 0.15% 4.97% 5.79% 2.78% 3.28% 1.02%
2026/06/11 26.24% 17.43% 14.77% 7.63% 0.12% 4.87% 5.34% 2.47% 3.06% 0.99%
2026/06/12 26.8% 14.71% 15.32% 7.95% 0.11% 6.65% 5.64% 2.18% 2.4% 1.3%
2026/06/13 23.04% 15.87% 16.84% 9.16% 0.09% 6.85% 5.35% 2.26% 2.61% 1.11%
2026/06/14 25.19% 16.3% 17.75% 9.44% 0.06% 5.58% 4.26% 2.48% 2% 1.38%
2026/06/15 32.2% 15.9% 13.94% 5.93% 1.21% 5.56% 6.77% 1.46% 1.24% 1.08%
2026/06/16 27.63% 17.08% 14.55% 7.29% 1.56% 5.23% 6.72% 1.72% 1.26% 0.75%
2026/06/17 29.99% 16.29% 11.64% 7.58% 1.43% 7.12% 6.26% 1.52% 1.6% 0.88%
2026/06/18 28.19% 15.96% 14.12% 7.87% 1.48% 7.41% 5.83% 1.57% 1.47% 0.88%
2026/06/19 30% 16.84% 11.95% 5.9% 1.63% 7.24% 7.33% 1.33% 1.11% 0.73%
2026/06/20 17.69% 19.63% 17.23% 8.85% 4.74% 6.45% 3.44% 2.29% 1.76% 1.35%
2026/06/21 16.52% 20.08% 17.05% 8.8% 4.3% 9.19% 3.83% 1.71% 2.11% 1.17%
2026/06/22 25.75% 20.81% 14.68% 6.35% 2.81% 6.46% 3.35% 1.63% 1.74% 0.78%
2026/06/23 28.06% 19.72% 12.82% 7.6% 3.25% 5.67% 2.98% 2.43% 2.09% 0.78%
2026/06/24 25.56% 20.45% 12.72% 8.09% 3.17% 5.33% 3.6% 2.29% 1.74% 0.66%
2026/06/25 23.56% 20.41% 13.32% 9.01% 3.84% 5.22% 3.43% 2.14% 1.75% 0.57%
2026/06/26 26.01% 18.93% 14.53% 9.78% 4.04% 4.42% 3.13% 1.99% 1.85% 0.47%
2026/06/27 22.12% 19.98% 15.05% 12.48% 3.44% 4.04% 3.53% 2.47% 1.6% 0.73%
2026/06/28 22.32% 19.35% 13.69% 13.61% 4.99% 4.24% 3.33% 2.45% 1.69% 0.82%
2026/06/29 26.03% 17.09% 14.87% 12.73% 4.39% 3.55% 2.76% 2.31% 1.42% 0.87%
2026/06/30 27.91% 17.46% 12.23% 11.99% 5.08% 4.17% 2.99% 1.89% 1.55% 0.67%
  • blackcircles.com
  • national.co.uk
  • halfords.com
  • kwik-fit.com
  • mobiletyrebuddy.co.uk
  • justtyres.co.uk
  • ebay.co.uk
  • asdatyres.co.uk
  • etyres.co.uk
  • f1autocentres.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Blackcircles.com led with fluctuating spend, peaking mid-month. National.co.uk saw a steady rise, while Halfords.com and Kwik-fit.com experienced varied trends. Mobiletyrebuddy.co.uk surged late, concluding a dynamic month.

Market Exposure

Competitor Count for UK Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 323
2026/06/02 315
2026/06/03 307
2026/06/04 310
2026/06/05 330
2026/06/06 333
2026/06/07 331
2026/06/08 336
2026/06/09 328
2026/06/10 314
2026/06/11 315
2026/06/12 307
2026/06/13 302
2026/06/14 280
2026/06/15 268
2026/06/16 241
2026/06/17 243
2026/06/18 232
2026/06/19 239
2026/06/20 221
2026/06/21 212
2026/06/22 211
2026/06/23 208
2026/06/24 209
2026/06/25 198
2026/06/26 205
2026/06/27 211
2026/06/28 212
2026/06/29 210
2026/06/30 207

Copyright © Adthena. All rights reserved.

June began with 323 advertisers, peaking at 336 on June 8. A steady decline followed, ending with 207 advertisers on June 30.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
national.co.uk 1.72%
kwik-fit.com 1.23%
protyre.co.uk 0.99%
mobiletyrebuddy.co.uk 0.69%
justtyres.co.uk 0.31%
ebay.co.uk -0.54%
etyres.co.uk -0.64%
f1autocentres.co.uk -0.67%
halfords.com -0.82%
blackcircles.com -1.64%

Copyright © Adthena. All rights reserved.

National.co.uk leads with a 1.72% click share rise, while blackcircles.com drops by 1.64%.

Campaign Efficiency

UK Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date blackcircles.com kwik-fit.com national.co.uk halfords.com justtyres.co.uk ebay.co.uk asdatyres.co.uk etyres.co.uk mytyres.co.uk f1autocentres.co.uk
2026/06/01 32.03% 9.86% 11.7% 12.5% 5.42% 6.89% 2.42% 2.15% 0.98% 1.6%
2026/06/02 33.01% 8.21% 11.8% 13.03% 5.79% 7.84% 2.01% 2.42% 1.09% 1.47%
2026/06/03 34.45% 7.56% 14.35% 12.34% 5.62% 5.28% 2.82% 2.57% 0.86% 0.3%
2026/06/04 28.88% 9.13% 13.24% 12.64% 4.06% 7.63% 2.72% 2.48% 1.45% 2.9%
2026/06/05 28.23% 7.61% 13.27% 11.82% 4.98% 6.93% 2.57% 2.47% 1.39% 3.9%
2026/06/06 25.4% 8.15% 12.85% 14.57% 6.49% 7.1% 2.88% 2.43% 1.53% 3.51%
2026/06/07 25.96% 7.55% 12.89% 15.02% 6.98% 6.69% 2.9% 2.59% 1.62% 3.87%
2026/06/08 29.67% 8.44% 12.51% 15.35% 6.3% 5.57% 3.01% 2.71% 1.49% 2.03%
2026/06/09 33.32% 6.72% 11.79% 12.36% 6.04% 8.81% 3.41% 3.23% 1.31% 0.94%
2026/06/10 29.37% 7.08% 12.7% 13.47% 5.46% 9.06% 3.1% 2.74% 1.64% 1.18%
2026/06/11 28.88% 7.43% 12.74% 13.35% 5.46% 8.34% 3.24% 2.6% 1.65% 0.95%
2026/06/12 29.04% 7.34% 11.11% 14.12% 7.19% 8.71% 2.87% 2.12% 1.87% 1.45%
2026/06/13 25.86% 8.62% 11.78% 15.88% 7.74% 8.65% 2.62% 1.9% 1.81% 1.15%
2026/06/14 28.31% 8.93% 11.56% 16.68% 6.19% 6.91% 2.89% 1.75% 1.86% 1.69%
2026/06/15 34.2% 5.77% 11.46% 13.26% 5.99% 10.26% 1.92% 1.03% 1.39% 1.42%
2026/06/16 30.26% 6.89% 12.86% 13.95% 5.82% 10.2% 2.17% 1.06% 1.82% 0.76%
2026/06/17 32.22% 7.35% 11.87% 11.37% 7.76% 9.53% 1.97% 1.24% 1.5% 1.03%
2026/06/18 30.68% 7.47% 11.8% 13.61% 7.74% 9.02% 1.99% 1.27% 1.51% 0.87%
2026/06/19 32.29% 5.4% 12.25% 11.74% 7.84% 10.98% 1.58% 0.92% 1.75% 0.78%
2026/06/20 21.91% 8.94% 14.69% 16.81% 7.49% 6.42% 3.17% 1.6% 1.31% 1.55%
2026/06/21 19.63% 8.88% 14.35% 16.13% 11.08% 6.85% 2.7% 1.69% 1.32% 1.42%
2026/06/22 27.74% 6.39% 15.53% 15.17% 8.24% 6.09% 2.6% 1.47% 1.25% 1.05%
2026/06/23 31.18% 8.11% 14.5% 13.27% 6.51% 5.19% 3.78% 2.05% 1.16% 1.01%
2026/06/24 29.17% 8.43% 14.84% 12.58% 6.19% 6.22% 3.72% 1.62% 1.17% 0.92%
2026/06/25 27.64% 9.19% 14.98% 13.28% 6.19% 6.35% 3.27% 1.49% 1.32% 0.56%
2026/06/26 29.57% 10.46% 14.14% 14.11% 5.01% 5.89% 3.17% 1.72% 1.24% 0.54%
2026/06/27 26.13% 13.11% 14.5% 14.69% 4.55% 6.33% 3.66% 1.45% 1.3% 0.94%
2026/06/28 26.14% 14.69% 14.16% 13.47% 4.76% 5.96% 3.89% 1.22% 1.1% 0.91%
2026/06/29 28.74% 13.7% 12.75% 14.92% 4.07% 4.95% 3.85% 1.36% 1.05% 1.13%
2026/06/30 30.24% 13.57% 12.89% 12.22% 5.57% 5.57% 3.05% 1.37% 1.15% 0.8%
  • blackcircles.com
  • kwik-fit.com
  • national.co.uk
  • halfords.com
  • justtyres.co.uk
  • ebay.co.uk
  • asdatyres.co.uk
  • etyres.co.uk
  • mytyres.co.uk
  • f1autocentres.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Blackcircles.com led with fluctuating impressions, peaking mid-month. Kwik-fit.com surged late June, while National.co.uk maintained steady growth. Halfords.com showed consistent strength, and Justtyres.co.uk peaked mid-month. The month concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Automotive Tires - Last month
  1. 1
    We Won't Be Beaten On Price - Fully Fitted Tyres From £29.00 https://www.f1autocentres.co.uk › car › tyres

    Book Your Tyre Fitting At Formula One Autocentres - We Simply Will Not Be Beaten On Price!

  2. 2
    Never Beaten On Fitted Price | Same Day Tyre Fitting https://www.halfords.com

    We Offer An Extensive Range From Leading Brands Including Michelin, Bridgestone & Goodyear

  3. 3
    Kwik Fit Tyre Fitting - Exclusive Online Tyre Prices https://www.kwik-fit.com

    Choose From Mobile Tyre Fitting Or Fit In Centre When You Buy Your Tyres Online.

  4. 4
    National Tyres & Autocare - Up To 20% Off Selected Tyres https://www.national.co.uk

    Top Brands Available, Goodyear, Pirelli, Sailun, Michelin, Bridgestone, Continal & More. Same Day...

  5. 5
    Find The Correct Tyre Pressure https://www.tyresafe.org

    Free Tyre Pressure Information — Enter Your Vehicle Details To Find Your Correct Tyre Pressure.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive tires, advertisers like F1 Autocentres and Halfords emphasize unbeatable prices and same-day fittings. Kwik Fit offers exclusive online deals, while National Tyres highlights discounts on top brands. Tyresafe.org focuses on safety with free tire pressure information.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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