Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
iscooterglobal.co.uk | 19.68 |
ebay.co.uk | 11.89 |
pureelectric.com | 10.88 |
isinwheel.co.uk | 8.99 |
funbikes.co.uk | 5.3 |
engwe-bikes-uk.com | 2.91 |
scooter.co.uk | 2.81 |
aliexpress.com | 2.77 |
aovopro.com | 2.54 |
infinitymotorcycles.com | 2.41 |
others | 29.82 |
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In the competitive landscape of Google PPC for the automotive sector, iscooterglobal.co.uk leads with 19.68% click share. eBay.co.uk follows at 11.89%, while others collectively hold a significant 29.82%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | iscooterglobal.co.uk | isinwheel.co.uk | ebay.co.uk | mobilitypower.co.uk | aliexpress.com | funbikes.co.uk | fiido.com | aovopro.com | pureelectric.com | engwe-bikes-uk.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 23.87% | 9.27% | 11.88% | 0.99% | 2.04% | 2.35% | 2.55% | 5.07% | 12.4% | 4.71% |
2025/06/02 | 24.67% | 9.66% | 10.31% | 0.23% | 3.39% | 3.28% | 2.65% | 4.53% | 15.1% | 3.74% |
2025/06/03 | 15.1% | 12.32% | 8.16% | 0.68% | 2.11% | 3.62% | 1.55% | 4.75% | 11.42% | 6.44% |
2025/06/04 | 19.19% | 10.12% | 8.88% | 3.07% | 3.89% | 4.64% | 2.24% | 4.2% | 11.17% | 4.75% |
2025/06/05 | 19.35% | 8.07% | 11.93% | 0.47% | 2.84% | 2.44% | 2.62% | 3.3% | 13.66% | 5.62% |
2025/06/06 | 22.24% | 9.37% | 10.7% | 5.82% | 2.08% | 2.49% | 1.73% | 3.44% | 12.25% | 5.02% |
2025/06/07 | 20.1% | 10.13% | 11.49% | 0.45% | 3.06% | 3.01% | 4.47% | 4.11% | 8.49% | 5.34% |
2025/06/08 | 24.04% | 9.42% | 11.37% | 4.92% | 1.58% | 1.9% | 2.9% | 3.3% | 6.8% | 5% |
2025/06/09 | 20.34% | 12.55% | 17.53% | 3.12% | 1.42% | 1.59% | 2.29% | 3.3% | 6.52% | 3.92% |
2025/06/10 | 23.25% | 11.83% | 15.73% | 3.32% | 0.73% | 3.84% | 2.23% | 4.18% | 6.26% | 4.07% |
2025/06/11 | 22.27% | 11% | 10.3% | 1.18% | 1.3% | 2.95% | 3.31% | 3.29% | 10.95% | 6.05% |
2025/06/12 | 22% | 8.28% | 10.18% | 3.94% | 2.19% | 3.52% | 3.2% | 3.62% | 11.23% | 5.9% |
2025/06/13 | 27.23% | 10.16% | 8.71% | 3.2% | 3.18% | 2.36% | 2.65% | 2.96% | 9.65% | 4.64% |
2025/06/14 | 23.12% | 9.42% | 10.96% | 2.4% | 1.94% | 2.54% | 2.38% | 3% | 10.11% | 4.67% |
2025/06/15 | 23.59% | 9.52% | 10.04% | 0.82% | 7.09% | 1.59% | 1.84% | 2.88% | 13.09% | 4.8% |
2025/06/16 | 23.72% | 9.43% | 10.02% | 5.8% | 6.21% | 2.06% | 1.9% | 2.83% | 10.45% | 3.05% |
2025/06/17 | 26.32% | 10.62% | 9.73% | 3.93% | 8.14% | 2.01% | 2.58% | 2.55% | 7.85% | 4.41% |
2025/06/18 | 26.4% | 9.55% | 9.58% | 2.03% | 6.15% | 2.2% | 3.15% | 2.01% | 8.26% | 3.09% |
2025/06/19 | 24.85% | 6.97% | 9.32% | 1.83% | 7.54% | 2.67% | 2.73% | 2.72% | 8.85% | 4.78% |
2025/06/20 | 20.66% | 7.44% | 9.49% | 2.55% | 3.04% | 3.39% | 3.14% | 1.81% | 13.78% | 6.36% |
2025/06/21 | 26.28% | 8.25% | 7.56% | 0.5% | 2.15% | 3.4% | 2.12% | 2.56% | 16.26% | 4.42% |
2025/06/22 | 25.19% | 8.95% | 10.21% | 1.1% | 2.69% | 3.62% | 1.63% | 2.74% | 15.19% | 3.21% |
2025/06/23 | 27.15% | 8.51% | 8.43% | 1.92% | 2.92% | 3.85% | 2.23% | 2.13% | 12.43% | 2.34% |
2025/06/24 | 22.62% | 9.28% | 7.4% | 7.01% | 1.79% | 3.29% | 2.22% | 1.61% | 11.88% | 4.21% |
2025/06/25 | 24.49% | 12.19% | 9.7% | 3.4% | 3.64% | 4.42% | 3.04% | 2.39% | 9.25% | 1.08% |
2025/06/26 | 32.68% | 12.5% | 10.64% | 1.68% | 2.06% | 4.56% | 3.8% | 3.41% | 0.51% | 0.86% |
2025/06/27 | 29.22% | 12.01% | 9.45% | 3.56% | 1.06% | 3.58% | 3.62% | 3.21% | 0.47% | 1.15% |
2025/06/28 | 37.12% | 13.18% | 7.27% | 0.72% | 1.1% | 3.75% | 2.37% | 4.06% | 1.23% | 0.89% |
2025/06/29 | 28.87% | 14.46% | 11.89% | 0.51% | 1.72% | 2.92% | 2.96% | 3.02% | 0.87% | 1.03% |
2025/06/30 | 25.04% | 14.21% | 10.63% | 5.1% | 3.31% | 3.02% | 2.78% | 2.44% | 1.25% | 1.08% |
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In June 2025, iscooterglobal.co.uk led with a peak spend share of 37.12% on the 28th. isinwheel.co.uk and ebay.co.uk followed, showing steady growth. By month’s end, iscooterglobal.co.uk maintained dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/06/01 | 331 |
2025/06/02 | 334 |
2025/06/03 | 299 |
2025/06/04 | 344 |
2025/06/05 | 341 |
2025/06/06 | 360 |
2025/06/07 | 351 |
2025/06/08 | 335 |
2025/06/09 | 321 |
2025/06/10 | 344 |
2025/06/11 | 342 |
2025/06/12 | 350 |
2025/06/13 | 352 |
2025/06/14 | 333 |
2025/06/15 | 343 |
2025/06/16 | 330 |
2025/06/17 | 343 |
2025/06/18 | 333 |
2025/06/19 | 323 |
2025/06/20 | 350 |
2025/06/21 | 321 |
2025/06/22 | 325 |
2025/06/23 | 319 |
2025/06/24 | 327 |
2025/06/25 | 333 |
2025/06/26 | 347 |
2025/06/27 | 356 |
2025/06/28 | 341 |
2025/06/29 | 327 |
2025/06/30 | 341 |
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June saw fluctuating advertiser numbers, peaking at 360 on June 6. The month concluded with 341 advertisers, reflecting a dynamic market.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, iscooterglobal.co.uk surged with a 3.30% click share increase, while pureelectric.com faced a 2.43% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | iscooterglobal.co.uk | isinwheel.co.uk | ebay.co.uk | aliexpress.com | funbikes.co.uk | aovopro.com | fiido.com | quad-warehouse.com | engwe-bikes-uk.com | pureelectric.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 22.13% | 11.13% | 13.99% | 2.3% | 3.08% | 6.38% | 2.31% | 2.22% | 4.86% | 8.38% |
2025/06/02 | 21.65% | 11.49% | 13.48% | 4.14% | 4.81% | 5.14% | 2.35% | 2.55% | 3.75% | 9.88% |
2025/06/03 | 14.58% | 13.36% | 11.18% | 2.63% | 6.33% | 6% | 1.4% | 3.76% | 6.21% | 9.04% |
2025/06/04 | 17.21% | 12.24% | 12.05% | 4.9% | 6.28% | 4.73% | 2.02% | 3.28% | 4.48% | 6.75% |
2025/06/05 | 17.38% | 9.76% | 16.14% | 3.54% | 3.37% | 3.97% | 2.36% | 1.67% | 4.82% | 9.69% |
2025/06/06 | 20.75% | 11.97% | 13.96% | 2.88% | 4.14% | 4.19% | 1.59% | 1.27% | 4.79% | 7.89% |
2025/06/07 | 17.39% | 11.11% | 14.35% | 4.05% | 4.19% | 4.52% | 3.66% | 3.27% | 5.4% | 5.5% |
2025/06/08 | 22.46% | 12.09% | 14.34% | 1.89% | 2.97% | 3.83% | 2.66% | 1.73% | 4.76% | 4.4% |
2025/06/09 | 17.65% | 15.49% | 21.32% | 1.79% | 2.09% | 3.86% | 2.08% | 2.39% | 3.48% | 4.03% |
2025/06/10 | 20.3% | 13.52% | 18.54% | 1.03% | 5.2% | 4.75% | 2% | 2.55% | 4.26% | 3.51% |
2025/06/11 | 20.02% | 13.31% | 13.24% | 1.72% | 4.41% | 3.69% | 2.88% | 2.69% | 5.63% | 7.02% |
2025/06/12 | 20.09% | 9.51% | 13.72% | 2.68% | 4.61% | 4.27% | 2.79% | 2.69% | 5.3% | 7.26% |
2025/06/13 | 25.03% | 12.42% | 12.04% | 4.27% | 2.73% | 3.53% | 2.27% | 2.09% | 4.18% | 6.28% |
2025/06/14 | 21.95% | 11.58% | 14.33% | 2.45% | 3.56% | 3.63% | 2.15% | 3.02% | 4.8% | 6.68% |
2025/06/15 | 21.71% | 11.83% | 13.79% | 7.26% | 2.12% | 3.45% | 1.58% | 3% | 4.07% | 8.08% |
2025/06/16 | 21.51% | 11.55% | 13.42% | 7.1% | 3.03% | 3.41% | 1.67% | 2.62% | 3.72% | 6.81% |
2025/06/17 | 24.77% | 13.46% | 12.55% | 8.66% | 2.9% | 3.04% | 2.18% | 2.21% | 4.21% | 5.09% |
2025/06/18 | 23.96% | 11.51% | 12.25% | 7.07% | 3.48% | 2.3% | 2.65% | 2.41% | 3.35% | 5.2% |
2025/06/19 | 22.43% | 8.16% | 12.11% | 7.43% | 3.58% | 3.18% | 2.6% | 4.6% | 4.36% | 5.86% |
2025/06/20 | 18.77% | 9.08% | 12.56% | 3.81% | 5.06% | 2.16% | 2.82% | 3.96% | 6.28% | 9.12% |
2025/06/21 | 25.32% | 10.13% | 9.96% | 2.49% | 4.83% | 3.08% | 2.04% | 2.11% | 4.03% | 10.85% |
2025/06/22 | 23.58% | 11.7% | 13.08% | 3.32% | 5.14% | 3.4% | 1.5% | 2.5% | 2.63% | 9.32% |
2025/06/23 | 24.88% | 10.9% | 11.23% | 3.15% | 5.75% | 2.68% | 2.03% | 2.46% | 2.5% | 7.27% |
2025/06/24 | 21.77% | 12.23% | 10.3% | 2.12% | 4.53% | 2.02% | 2.07% | 0.96% | 3.71% | 8.31% |
2025/06/25 | 22.31% | 15.48% | 11.99% | 3.56% | 6.5% | 2.99% | 2.62% | 1.49% | 0.95% | 5.95% |
2025/06/26 | 28.65% | 14.7% | 13.77% | 1.66% | 5.35% | 4.04% | 3.38% | 1.87% | 0.85% | 0.35% |
2025/06/27 | 26.79% | 14.11% | 11.74% | 1.34% | 3.98% | 4.03% | 3.36% | 0.82% | 1.16% | 0.2% |
2025/06/28 | 33.73% | 16.11% | 8.9% | 1.48% | 4.8% | 4.87% | 2.12% | 1% | 0.83% | 0.51% |
2025/06/29 | 26.36% | 17.88% | 14.25% | 2.23% | 3.48% | 3.56% | 2.6% | 1.46% | 0.87% | 0.51% |
2025/06/30 | 22.46% | 16.66% | 13.01% | 4.46% | 3.23% | 2.85% | 2.53% | 1.46% | 1.05% | 0.79% |
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In June 2025, iscooterglobal.co.uk led with fluctuating impressions, peaking at 33.73% on the 28th. isinwheel.co.uk and ebay.co.uk followed, showing steady growth. aliexpress.com and funbikes.co.uk had moderate shares, while pureelectric.com saw a sharp decline towards month’s end.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Check out AOVO PRO u2014 Aovopro ES80 Electric Scooter 30 days...
Club campsites are rated 9/10 for quality facilities and overall experience by members. Discover campsites in the UK, Europe and Worldwide. Join the club and get away for less!
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Official Harley-Davidson Shop u2014 Shop the latest styles in motorcycle riding jackets, shirts, helmets and more for men. Wide selection of clothing: Shop all of the Men's best sellers and more.
Explore Our Bike Range u2014 Ride Away on a Suzuki Bike Today. Discover Our Latest Offers. Available from u00a34,999 OTR. Explore...
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In the competitive world of Google PPC, AOVO PRO entices with a 30-day electric scooter offer, while Caravan and Motorhome Clubu00ae highlights top-rated campsites. Halfords showcases a vast scooter range, Harley-Davidson emphasizes stylish gear, and Suzuki promotes affordable bike options.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
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