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UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ebay.co.uk 12.35
iscooterglobal.co.uk 11.91
funbikes.co.uk 9.63
scooter.co.uk 7.38
isinwheel.co.uk 7.18
pureelectric.com 4.62
engwe-bikes-uk.com 4.39
quad-warehouse.com 3.05
halfords.com 2.91
rapidscooter.co.uk 1.94
others 34.64

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for the automotive sector, eBay.co.uk leads with a 12.35% click share, closely followed by iscooterglobal.co.uk at 11.91%. Meanwhile, ‘others’ collectively hold a significant 34.64% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date iscooterglobal.co.uk ebay.co.uk isinwheel.co.uk engwe-bikes-uk.com funbikes.co.uk mobilitypower.co.uk scooter.co.uk pureelectric.com quad-warehouse.com rapidscooter.co.uk
2025/04/01 15.31% 8.68% 11.74% 9.56% 3.86% 0.95% 3.34% 0.04% 1.02% 0.37%
2025/04/02 16.36% 8.46% 8.13% 14.75% 5.6% 0.75% 4.21% 0% 1.94% 2.14%
2025/04/03 19.79% 12.51% 9.02% 8.83% 4.12% 1.73% 4.02% 2.35% 1.7% 2.95%
2025/04/04 14.05% 11.24% 11.73% 6.54% 4.26% 1.43% 4.77% 5.09% 2.42% 3.1%
2025/04/05 13.01% 11.35% 9.01% 7.9% 3.18% 1.24% 7.56% 4.67% 2.3% 3.41%
2025/04/06 15.52% 12.39% 8.71% 4.09% 3.1% 1.16% 6.16% 5.1% 2.35% 3.31%
2025/04/07 17.59% 10.24% 9.64% 5.08% 3.08% 0.83% 5.22% 5.92% 2.05% 4.79%
2025/04/08 14.22% 10.24% 8.9% 7% 4.29% 4.38% 3.53% 2.59% 2.55% 0.67%
2025/04/09 17.3% 10.78% 11.15% 4.95% 3.95% 2.95% 4.75% 0.08% 3.54% 2%
2025/04/10 12.95% 10.65% 9.81% 4.31% 7.69% 5.43% 3.26% 1.64% 3.41% 2.54%
2025/04/11 19.4% 7.01% 11.89% 5.07% 7.06% 4.66% 4.36% 0.17% 3% 2.36%
2025/04/12 14.07% 10% 8.87% 5.37% 7.21% 1.47% 5.91% 5.88% 3.08% 2.98%
2025/04/13 12.77% 12.33% 8.15% 5.72% 5.06% 1.59% 5.17% 12.84% 3.21% 0.92%
2025/04/14 11.54% 12.93% 9.29% 5.39% 6.22% 1.13% 3.19% 11.41% 1.98% 1.89%
2025/04/15 15.2% 8.02% 7.47% 5.55% 5.15% 3.63% 5.89% 9.84% 3.01% 1.42%
2025/04/16 13.93% 8.92% 6.06% 5.49% 6.07% 4.35% 4.63% 9.49% 2.25% 3.26%
2025/04/17 10.8% 9.84% 5.91% 5.18% 6.21% 4.89% 4.25% 9.11% 3.39% 2.13%
2025/04/18 15.83% 9.72% 10.56% 3.55% 4.72% 3.57% 4.15% 9.27% 1.78% 1.97%
2025/04/19 16.01% 11.11% 11.7% 1.91% 5.57% 0.48% 2.76% 9.46% 2.28% 5.04%
2025/04/20 15.88% 10.65% 8.94% 4.04% 6.46% 1.16% 2.98% 6.73% 2.7% 5.4%
2025/04/21 18.03% 11.91% 8.97% 3.35% 7.23% 1.38% 3.09% 5.1% 1.7% 3.54%
2025/04/22 15.5% 9.96% 9.63% 2.76% 4.41% 8.8% 2.64% 4.37% 2.8% 2.88%
2025/04/23 14.72% 7.7% 11.69% 5.84% 6.79% 3.54% 4.21% 4.22% 2.6% 1.95%
2025/04/24 16.69% 11.67% 9.27% 2.8% 6.94% 3.73% 5.62% 4.13% 2.23% 1.14%
2025/04/25 19.79% 8.94% 9.23% 3.51% 8.01% 2.29% 4.29% 4.79% 2.12% 1.83%
2025/04/26 18.96% 9.99% 6.94% 4.65% 7.56% 5.6% 3.66% 4.27% 2.66% 2.35%
2025/04/27 20.98% 9.38% 9.14% 4.81% 5.94% 4.79% 4.47% 4.37% 2.16% 2.89%
2025/04/28 16.93% 9.2% 7.68% 4.42% 6.43% 4.35% 3.87% 4.18% 1.76% 1.73%
2025/04/29 16.33% 9.73% 9.95% 5.96% 5.48% 2.29% 3.29% 5.14% 2.09% 1.73%
2025/04/30 12.75% 10.46% 10.41% 8.03% 7.18% 5.15% 3.33% 2.26% 1.78% 1.53%

Copyright © Adthena. All rights reserved.

In April 2025, iscooterglobal.co.uk led PPC spend, peaking at 20.98% on April 27. ebay.co.uk and isinwheel.co.uk followed, with notable fluctuations. engwe-bikes-uk.com and funbikes.co.uk showed varied trends, while mobilitypower.co.uk surged mid-month. scooter.co.uk and pureelectric.com had steady performances, with quad-warehouse.com and rapidscooter.co.uk maintaining lower shares.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 429
2025/04/02 438
2025/04/03 439
2025/04/04 430
2025/04/05 430
2025/04/06 424
2025/04/07 416
2025/04/08 415
2025/04/09 391
2025/04/10 387
2025/04/11 403
2025/04/12 389
2025/04/13 394
2025/04/14 399
2025/04/15 407
2025/04/16 415
2025/04/17 421
2025/04/18 397
2025/04/19 416
2025/04/20 405
2025/04/21 394
2025/04/22 417
2025/04/23 409
2025/04/24 413
2025/04/25 413
2025/04/26 404
2025/04/27 404
2025/04/28 388
2025/04/29 401
2025/04/30 402

Copyright © Adthena. All rights reserved.

April began with 429 advertisers, peaking at 439 by April 3. A decline followed, reaching 387 on April 10. Recovery ensued, ending the month at 402 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
funbikes.co.uk 2.68%
yachtworld.co.uk 1.29%
bmw-motorrad.co.uk 1.14%
triumphmotorcycles.co.uk 0.97%
halfords.com 0.87%
locoscooters.ie -0.72%
scootercity.co.uk -0.77%
ebay.co.uk -1.26%
engwe-bikes-uk.com -1.31%
scooter.co.uk -1.62%

Copyright © Adthena. All rights reserved.

Funbikes.co.uk surged with a 2.68% click share increase, while scooter.co.uk dropped by 1.62%. Triumphmotorcycles.co.uk and yachtworld.co.uk also saw positive gains.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ebay.co.uk iscooterglobal.co.uk isinwheel.co.uk funbikes.co.uk engwe-bikes-uk.com scooter.co.uk quad-warehouse.com pureelectric.com aliexpress.com rapidscooter.co.uk
2025/04/01 11.62% 14.25% 11.67% 5.54% 10.45% 2.73% 1.24% 0.02% 3.34% 0.3%
2025/04/02 10.86% 14.2% 7.35% 7.29% 16.41% 3.73% 2.59% 0% 3.83% 2.01%
2025/04/03 15.23% 17.74% 8.52% 5.2% 9.53% 3.69% 2.37% 1.53% 3.41% 2.86%
2025/04/04 14.48% 12.63% 11.99% 5.03% 6.76% 4.3% 2.73% 3.39% 2.05% 3.16%
2025/04/05 14.8% 11.53% 8.54% 4.01% 7.91% 6% 3.06% 3.15% 2.03% 3.59%
2025/04/06 16.32% 13.68% 8.64% 4.29% 4.15% 5.58% 2.77% 3.32% 2.19% 3.21%
2025/04/07 13.9% 15.17% 8.95% 4.28% 5.08% 4.63% 2.89% 3.8% 3.51% 4.56%
2025/04/08 14.22% 12.33% 8.96% 5.1% 6.98% 3.06% 3.06% 1.71% 4.13% 0.72%
2025/04/09 14.34% 15.17% 11.33% 4.98% 5.12% 4.05% 4.72% 0.04% 1.29% 2.23%
2025/04/10 13.1% 11.89% 9.92% 10.16% 4.49% 2.76% 4.41% 0.98% 0.59% 2.89%
2025/04/11 9.57% 17.52% 12.51% 8.77% 4.62% 3.39% 3.9% 0.08% 0.78% 2.62%
2025/04/12 12.96% 12.35% 8.83% 8.45% 6.16% 4.81% 3.88% 3.74% 1.13% 2.97%
2025/04/13 14.42% 11.7% 8.32% 6.82% 5.59% 4.43% 4.22% 8.83% 1.25% 1.05%
2025/04/14 16.36% 10.52% 9.17% 8.14% 5.15% 2.84% 2.34% 7.51% 1.41% 1.93%
2025/04/15 10.81% 14.42% 7.7% 6.74% 6.36% 5.39% 4.14% 6.57% 1.2% 1.24%
2025/04/16 12.15% 13.1% 6.12% 8.27% 5.38% 4.13% 3.15% 6.33% 1.47% 3.14%
2025/04/17 11.93% 10.63% 6.51% 7.2% 5.26% 4.14% 3.89% 6.7% 2.93% 1.81%
2025/04/18 12.89% 15.41% 11.54% 6.09% 4.49% 4.02% 2.31% 6.56% 2.98% 2.02%
2025/04/19 14.64% 14.43% 11.36% 7.42% 2.21% 2.81% 3.39% 6.15% 2.94% 4.57%
2025/04/20 14.95% 14.21% 8.87% 8.37% 4.03% 2.71% 3.53% 4.32% 1.9% 4.63%
2025/04/21 14.33% 16.73% 8.76% 9.52% 3.57% 2.59% 1.67% 3.5% 2.29% 3.38%
2025/04/22 13.28% 14.08% 10.37% 6.29% 3.43% 2.39% 3.81% 3.07% 3.04% 2.72%
2025/04/23 9.71% 13.22% 11.85% 8.86% 7% 3.76% 2.93% 2.9% 2.19% 1.68%
2025/04/24 13.66% 15.49% 9.73% 9.39% 2.87% 5.01% 2.85% 2.87% 2.08% 1.15%
2025/04/25 12.5% 17.69% 9.43% 10.96% 4.05% 4.13% 2.82% 3.15% 1.06% 1.57%
2025/04/26 12.66% 17.55% 7.57% 10.75% 4.49% 3.6% 3.41% 2.94% 1.01% 2.24%
2025/04/27 11.45% 19.58% 9.66% 8.11% 5.05% 4.41% 2.97% 3.1% 1.64% 2.84%
2025/04/28 11.76% 15.38% 8.18% 9.34% 3.95% 3.79% 2.33% 2.92% 2.12% 1.63%
2025/04/29 12.69% 15.3% 10.38% 7.06% 5.56% 2.43% 2.73% 3.53% 3.85% 1.58%
2025/04/30 13.02% 11.52% 11.12% 10.21% 7.94% 3.11% 2.44% 1.51% 1.5% 1.48%

Copyright © Adthena. All rights reserved.

In April 2025, eBay.co.uk’s impression share fluctuated, peaking at 16.36% mid-month. Iscooterglobal.co.uk led with a high of 19.58% on April 27. Isinwheel.co.uk and funbikes.co.uk showed moderate shares, while engwe-bikes-uk.com and scooter.co.uk had lower visibility. The month ended with varied shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AOVO Pro Electric Scooter https://www.aovopro.com

    17 Miles Long Range — AOVOPRO 350w dual brake app LCD display...

  2. 2
    Browse BMW Motorrad Offers | Make 2025 Awesome with BMW https://www.bmw-motorrad.co.uk › bmw-offers › highlightoffers

    Summer is around the corner, don’t miss out on BMW Motorrad’s amazing Highlight Offers. Turn 2025 into something special with Highlight Offers available on selected BMW models. 3 Year Warranty.

  3. 3
    Harley Davidson https://www.harley-davidson.com

    Motorcycle Gear & Clothing — Women and Men | Discover the new collection from Harley-Davidson | Free shipping over £50. Get ready for the season with new arrivals in gear and clothing from Harley-Davidson. Types: Jackets & Vests, Boots & Shoes, Gloves, Rainclothes, T-Shirts & Polos, Helmets.

  4. 4
    Honda NT1100 Motorcycle - Honda Motorbikes Official Site https://www.honda.co.uk › honda › nt1100

    Parallel twin-cylinder engine. Easy handling and long travel suspension. Book a test ride! The chassis...

  5. 5
    Suzuki Bikes https://bikes.suzuki.co.uk › suzuki › bikes

    Explore Our Bike Range — Ride Away on a Suzuki Bike Today. Discover Our Latest Offers. Available from £4,999 OTR. Explore...

Copyright © Adthena. All rights reserved.

In the world of Google PPC, AOVO Pro entices with a 17-mile range electric scooter, while BMW Motorrad promises an unforgettable 2025 with exclusive offers. Harley-Davidson captivates with stylish gear, Honda highlights easy handling, and Suzuki invites exploration with competitive pricing.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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