Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 11.554831785 |
| 88.445168215 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 25 |
| 75 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| iscooterglobal.co.uk | 20.18 |
| pureelectric.com | 14.63 |
| isinwheel.co.uk | 8 |
| ebay.co.uk | 4.38 |
| halfords.com | 4 |
| funbikes.co.uk | 3.62 |
| hitway.eu | 2.76 |
| aovopro.com | 2.7 |
| engwe-bikes-uk.com | 2.6 |
| bmw-motorrad.co.uk | 2.49 |
| others | 34.64 |
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In the competitive landscape of Google PPC for the automotive sector, iscooterglobal.co.uk leads with a 20.18% click share. Pureelectric.com follows at 14.63%, while ‘others’ collectively hold a significant 34.64%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | pureelectric.com | iscooterglobal.co.uk | ebay.co.uk | isinwheel.co.uk | engwe-bikes-uk.com | aovopro.com | fiido.com | hitway.eu | aliexpress.com | halfords.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 16.44% | 23.01% | 1.98% | 17.28% | 2.4% | 4.8% | 1.53% | 5.5% | 2.54% | 5.33% |
| 2025/12/02 | 12.35% | 17.12% | 4.59% | 18.48% | 2.9% | 6.15% | 2.52% | 5.15% | 3.41% | 4.59% |
| 2025/12/03 | 12.49% | 21.21% | 3.25% | 14.44% | 2.28% | 4.08% | 3.08% | 4.89% | 1.5% | 3.24% |
| 2025/12/04 | 14.54% | 23.88% | 1.72% | 12.77% | 1.6% | 4.35% | 3.03% | 5.04% | 0.45% | 1.33% |
| 2025/12/05 | 11.79% | 19.73% | 2.08% | 10.71% | 1.86% | 3.05% | 4.06% | 3.61% | 1.9% | 3.76% |
| 2025/12/06 | 11.91% | 24.04% | 2.27% | 14.37% | 2.08% | 3.25% | 3.15% | 3.6% | 0.61% | 0.83% |
| 2025/12/07 | 8.64% | 23.57% | 1.83% | 17.29% | 2.13% | 2.77% | 3.02% | 5.46% | 0.89% | 1.95% |
| 2025/12/08 | 6.74% | 28.03% | 3.58% | 11.16% | 5.42% | 6.45% | 1.22% | 5.09% | 3.44% | 1% |
| 2025/12/09 | 10.96% | 30.58% | 1.53% | 13.68% | 1.57% | 6.66% | 1.33% | 4.7% | 3.49% | 0.81% |
| 2025/12/10 | 11.12% | 27.98% | 2.47% | 8.09% | 1.29% | 4.4% | 1.97% | 4.91% | 2.51% | 0.92% |
| 2025/12/11 | 13.23% | 24.52% | 2.5% | 6.48% | 1.98% | 2.87% | 1.85% | 6.16% | 3.14% | 0.8% |
| 2025/12/12 | 7.33% | 29.57% | 3.38% | 7.67% | 1.65% | 4.19% | 2.16% | 4.2% | 5.2% | 1.17% |
| 2025/12/13 | 8.04% | 24.28% | 3.97% | 11.25% | 1.99% | 3.11% | 2.42% | 3.77% | 5.04% | 2.65% |
| 2025/12/14 | 10.31% | 29.95% | 3.32% | 8.63% | 1.67% | 3.12% | 1.95% | 3.5% | 5.08% | 1.19% |
| 2025/12/15 | 11.43% | 29.17% | 3.33% | 7.98% | 2.14% | 2.51% | 1.33% | 3.6% | 6.9% | 3.17% |
| 2025/12/16 | 10.01% | 24.79% | 3.33% | 7.03% | 2.33% | 5.26% | 2.32% | 2.93% | 6.95% | 6.19% |
| 2025/12/17 | 12.81% | 25.73% | 2.9% | 7.84% | 2.72% | 3.31% | 1.77% | 2.82% | 3.54% | 6.29% |
| 2025/12/18 | 15.76% | 29.58% | 4.05% | 7.05% | 4.25% | 2.39% | 1.68% | 2.79% | 1.43% | 3.62% |
| 2025/12/19 | 15.26% | 28.98% | 2.53% | 6.06% | 4.63% | 2.2% | 1.87% | 3.54% | 1.57% | 2.25% |
| 2025/12/20 | 9.31% | 32.28% | 3.71% | 4.97% | 4.64% | 1.67% | 1.71% | 3.63% | 1.52% | 2.47% |
| 2025/12/21 | 11.55% | 35.05% | 2.03% | 3.21% | 4.73% | 3.14% | 1.38% | 3.23% | 1.52% | 2.88% |
| 2025/12/22 | 18.05% | 33.14% | 2.48% | 7.86% | 5.7% | 2.77% | 1.33% | 2.8% | 1.05% | 1.85% |
| 2025/12/23 | 17.7% | 25.59% | 3.7% | 6.62% | 5.47% | 2.07% | 1.23% | 2% | 2.08% | 5.15% |
| 2025/12/24 | 19.64% | 25.19% | 4.45% | 5.78% | 3.25% | 3.13% | 0.95% | 2.05% | 2.69% | 5.14% |
| 2025/12/25 | 18.02% | 25.23% | 6.22% | 7.15% | 2.75% | 3.29% | 1.16% | 1.58% | 2.24% | 6.15% |
| 2025/12/26 | 17.73% | 24.55% | 3.26% | 6.24% | 4.67% | 4.13% | 1.5% | 3.02% | 1.3% | 5.1% |
| 2025/12/27 | 15.31% | 17.58% | 7.18% | 6.8% | 4.17% | 2.38% | 2.08% | 2.48% | 3.26% | 3.6% |
| 2025/12/28 | 21.34% | 14.24% | 5.13% | 5.37% | 3.7% | 2.17% | 2.2% | 2.36% | 1.2% | 5.71% |
| 2025/12/29 | 24.33% | 19.71% | 4.24% | 6.76% | 4.7% | 2.02% | 2.29% | 2.38% | 0.87% | 4.88% |
| 2025/12/30 | 25.67% | 19.25% | 3.71% | 5.62% | 5.67% | 1.31% | 2.03% | 1.74% | 1.19% | 5.95% |
| 2025/12/31 | 22.94% | 20.4% | 6.76% | 5.98% | 5.22% | 2.01% | 1.57% | 1.29% | 0.67% | 0.67% |
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In December 2025, iscooterglobal.co.uk led the PPC spend share, peaking at 35.05% on the 21st. pureelectric.com saw a late surge, reaching 25.67% on the 30th. ebay.co.uk and halfords.com had notable fluctuations, with halfords.com ending the month at 0.67%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 245 |
| 2025/12/02 | 239 |
| 2025/12/03 | 254 |
| 2025/12/04 | 252 |
| 2025/12/05 | 265 |
| 2025/12/06 | 248 |
| 2025/12/07 | 243 |
| 2025/12/08 | 227 |
| 2025/12/09 | 240 |
| 2025/12/10 | 261 |
| 2025/12/11 | 247 |
| 2025/12/12 | 250 |
| 2025/12/13 | 249 |
| 2025/12/14 | 226 |
| 2025/12/15 | 250 |
| 2025/12/16 | 248 |
| 2025/12/17 | 245 |
| 2025/12/18 | 256 |
| 2025/12/19 | 269 |
| 2025/12/20 | 268 |
| 2025/12/21 | 254 |
| 2025/12/22 | 266 |
| 2025/12/23 | 261 |
| 2025/12/24 | 271 |
| 2025/12/25 | 265 |
| 2025/12/26 | 237 |
| 2025/12/27 | 236 |
| 2025/12/28 | 239 |
| 2025/12/29 | 237 |
| 2025/12/30 | 230 |
| 2025/12/31 | 237 |
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December saw fluctuating advertiser numbers, peaking at 271 on the 24th. The month concluded with a slight dip to 237.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Pureelectric.com surged with a 7.57% click share increase, while funbikes.co.uk dropped by 3.86%. Engwe-bikes-uk.com and halfords.com also saw positive gains.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | iscooterglobal.co.uk | pureelectric.com | ebay.co.uk | isinwheel.co.uk | engwe-bikes-uk.com | aovopro.com | hitway.eu | funbikes.co.uk | halfords.com | aliexpress.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 22.88% | 10.59% | 2.84% | 17.59% | 2.51% | 5.85% | 6.1% | 2.49% | 4.62% | 2.52% |
| 2025/12/02 | 16.68% | 6.77% | 6.31% | 17.97% | 2.93% | 7.29% | 6.14% | 2.57% | 3.8% | 3.37% |
| 2025/12/03 | 21.11% | 7.96% | 3.46% | 14.14% | 2.26% | 4.54% | 6.8% | 2.2% | 2.72% | 1.55% |
| 2025/12/04 | 24.69% | 8.88% | 2.23% | 13.13% | 1.65% | 5.31% | 5.44% | 3.01% | 1.25% | 0.45% |
| 2025/12/05 | 19.73% | 7.51% | 2.61% | 10.91% | 2.15% | 3.86% | 3.91% | 4.05% | 3.28% | 2.06% |
| 2025/12/06 | 22.76% | 6.7% | 3.35% | 14.53% | 2.13% | 3.97% | 4.01% | 3% | 0.85% | 0.66% |
| 2025/12/07 | 22.66% | 5.05% | 2.75% | 16.8% | 2.28% | 3.35% | 5.72% | 4.73% | 1.66% | 0.92% |
| 2025/12/08 | 26.57% | 3.9% | 4.59% | 10.65% | 4.38% | 8.01% | 5.6% | 2.25% | 1% | 3.31% |
| 2025/12/09 | 29.41% | 6.32% | 2.11% | 13.47% | 1.49% | 8.25% | 5.01% | 2.23% | 0.9% | 3.46% |
| 2025/12/10 | 26.51% | 6.07% | 3.76% | 7.87% | 1.27% | 5.22% | 5.17% | 3.59% | 0.82% | 2.67% |
| 2025/12/11 | 23.61% | 7.56% | 3.71% | 6.4% | 1.99% | 3.41% | 6.64% | 6.46% | 0.8% | 3.26% |
| 2025/12/12 | 28.22% | 3.83% | 4.58% | 7.36% | 1.59% | 4.89% | 3.93% | 5.05% | 1.01% | 5.21% |
| 2025/12/13 | 22.36% | 3.36% | 6.05% | 11.02% | 2% | 3.26% | 3.32% | 4.41% | 2.32% | 4.84% |
| 2025/12/14 | 27.66% | 6.13% | 4.83% | 8% | 1.66% | 3.73% | 3.06% | 4.94% | 1.14% | 5.32% |
| 2025/12/15 | 27.27% | 6.58% | 5.04% | 7.4% | 2.14% | 2.97% | 3.33% | 3.15% | 2.76% | 6.92% |
| 2025/12/16 | 23.39% | 5.84% | 4.8% | 6.63% | 2.56% | 6.49% | 2.8% | 4.02% | 5.11% | 7.17% |
| 2025/12/17 | 24.41% | 8.09% | 4.58% | 7.51% | 2.88% | 3.92% | 2.75% | 3.59% | 5.45% | 3.4% |
| 2025/12/18 | 28.85% | 9.42% | 5.92% | 6.77% | 4.09% | 2.82% | 2.77% | 2.82% | 3.19% | 1.4% |
| 2025/12/19 | 28.96% | 8.78% | 3.75% | 5.84% | 5.17% | 2.56% | 3.52% | 2.32% | 2.2% | 1.66% |
| 2025/12/20 | 31.32% | 5.45% | 5.84% | 4.7% | 4.8% | 1.86% | 3.6% | 2.59% | 2.25% | 1.62% |
| 2025/12/21 | 34.01% | 7.08% | 2.95% | 2.99% | 5.13% | 3.8% | 3.2% | 3.48% | 2.47% | 1.62% |
| 2025/12/22 | 33.31% | 12.26% | 3.77% | 7.81% | 5.58% | 3.15% | 2.6% | 0.69% | 1.69% | 1.13% |
| 2025/12/23 | 25.9% | 11.98% | 5.31% | 6.35% | 6.14% | 2.38% | 2.17% | 0.39% | 4.73% | 2.09% |
| 2025/12/24 | 25.06% | 12.22% | 6.85% | 5.72% | 3.53% | 3.83% | 2.09% | 0.84% | 4.56% | 2.62% |
| 2025/12/25 | 25.74% | 9.66% | 9.06% | 7.24% | 2.61% | 3.81% | 1.48% | 0.2% | 6.12% | 2.49% |
| 2025/12/26 | 26.03% | 11.1% | 4.46% | 6.08% | 4.93% | 5.26% | 2.91% | 0.24% | 4.74% | 1.29% |
| 2025/12/27 | 17.12% | 8.5% | 10.4% | 6.4% | 4.43% | 2.68% | 2.38% | 1.03% | 3.16% | 3.22% |
| 2025/12/28 | 13.05% | 13.66% | 7.77% | 5.21% | 4.32% | 2.57% | 2.44% | 0.52% | 4.97% | 1.27% |
| 2025/12/29 | 21.05% | 16.51% | 5.85% | 7.21% | 4.97% | 2.38% | 2.29% | 0.07% | 4.52% | 0.88% |
| 2025/12/30 | 20.58% | 17.96% | 5.18% | 5.69% | 6.09% | 1.61% | 1.76% | 0.15% | 5.81% | 1.2% |
| 2025/12/31 | 19.13% | 14.43% | 10.23% | 5.91% | 5.54% | 2.33% | 1.28% | 0.78% | 0.74% | 0.73% |
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In December 2025, iscooterglobal.co.uk led with fluctuating impressions, peaking at 34.01% on the 21st. Pureelectric.com saw a late surge, ending at 14.43%. Ebay.co.uk and isinwheel.co.uk had moderate shares, while engwe-bikes-uk.com and aovopro.com remained stable. Hitway.eu and funbikes.co.uk experienced declines, and halfords.com and aliexpress.com had minimal impact.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
24/7 Customer Service & 180 Days Warranty. iScooter® E-Scooter. Shop Now. iScooter UK | Electric Scooter | Delivery 2-3 Days. All Free Shipping to UK. 30...
Discover the ultimate electric scooter for sale Explore top-quality, affordable isinwheel e scooters with unbeatable prices, powerful performance, and free UK delivery.
Make every ride smoother with Pure Air5’s high-spec design and advanced ride performance. Join thousands who trust Pure Electric for high-spec scooters.
Sportsbikeshop is the UK's number one online retailer of motorcycle helmets, clothing, parts & accessories. We have a fantastic range of products available from our website with Free Uk delivery on any order over...
Explore Our Bike Range — Ride Away on a Suzuki Bike Today. Discover Our Latest Offers. Available from £4,999 OTR. Explore the Suzuki Bike Range and Discover Your Perfect Ride. Find Your Local Dealer. Finance Offers.
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In the competitive world of electric scooters and motorcycles, iScooter and isinwheel captivate with swift delivery and affordability. Pure Electric emphasizes high-spec design, while Sportsbikeshop leads in motorcycle gear. Suzuki entices with diverse bike options and finance offers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Motorcycles, Boats, etc. December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Automotive Motorcycles, Boats, etc. December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Automotive Motorcycles, Boats, etc. December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The UK Automotive Motorcycles, Boats, etc. December 2025 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Motorcycles, Boats, etc. December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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