UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
iscooterglobal.co.uk 19.68
ebay.co.uk 11.89
pureelectric.com 10.88
isinwheel.co.uk 8.99
funbikes.co.uk 5.3
engwe-bikes-uk.com 2.91
scooter.co.uk 2.81
aliexpress.com 2.77
aovopro.com 2.54
infinitymotorcycles.com 2.41
others 29.82
  • iscooterglobal.co.uk - 19.68%
  • ebay.co.uk - 11.89%
  • pureelectric.com - 10.88%
  • isinwheel.co.uk - 8.99%
  • funbikes.co.uk - 5.3%
  • engwe-bikes-uk.com - 2.91%
  • scooter.co.uk - 2.81%
  • aliexpress.com - 2.77%
  • aovopro.com - 2.54%
  • infinitymotorcycles.com - 2.41%
  • others - 29.82%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for the automotive sector, iscooterglobal.co.uk leads with 19.68% click share. eBay.co.uk follows at 11.89%, while others collectively hold a significant 29.82%.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date iscooterglobal.co.uk isinwheel.co.uk ebay.co.uk mobilitypower.co.uk aliexpress.com funbikes.co.uk fiido.com aovopro.com pureelectric.com engwe-bikes-uk.com
2025/06/01 23.87% 9.27% 11.88% 0.99% 2.04% 2.35% 2.55% 5.07% 12.4% 4.71%
2025/06/02 24.67% 9.66% 10.31% 0.23% 3.39% 3.28% 2.65% 4.53% 15.1% 3.74%
2025/06/03 15.1% 12.32% 8.16% 0.68% 2.11% 3.62% 1.55% 4.75% 11.42% 6.44%
2025/06/04 19.19% 10.12% 8.88% 3.07% 3.89% 4.64% 2.24% 4.2% 11.17% 4.75%
2025/06/05 19.35% 8.07% 11.93% 0.47% 2.84% 2.44% 2.62% 3.3% 13.66% 5.62%
2025/06/06 22.24% 9.37% 10.7% 5.82% 2.08% 2.49% 1.73% 3.44% 12.25% 5.02%
2025/06/07 20.1% 10.13% 11.49% 0.45% 3.06% 3.01% 4.47% 4.11% 8.49% 5.34%
2025/06/08 24.04% 9.42% 11.37% 4.92% 1.58% 1.9% 2.9% 3.3% 6.8% 5%
2025/06/09 20.34% 12.55% 17.53% 3.12% 1.42% 1.59% 2.29% 3.3% 6.52% 3.92%
2025/06/10 23.25% 11.83% 15.73% 3.32% 0.73% 3.84% 2.23% 4.18% 6.26% 4.07%
2025/06/11 22.27% 11% 10.3% 1.18% 1.3% 2.95% 3.31% 3.29% 10.95% 6.05%
2025/06/12 22% 8.28% 10.18% 3.94% 2.19% 3.52% 3.2% 3.62% 11.23% 5.9%
2025/06/13 27.23% 10.16% 8.71% 3.2% 3.18% 2.36% 2.65% 2.96% 9.65% 4.64%
2025/06/14 23.12% 9.42% 10.96% 2.4% 1.94% 2.54% 2.38% 3% 10.11% 4.67%
2025/06/15 23.59% 9.52% 10.04% 0.82% 7.09% 1.59% 1.84% 2.88% 13.09% 4.8%
2025/06/16 23.72% 9.43% 10.02% 5.8% 6.21% 2.06% 1.9% 2.83% 10.45% 3.05%
2025/06/17 26.32% 10.62% 9.73% 3.93% 8.14% 2.01% 2.58% 2.55% 7.85% 4.41%
2025/06/18 26.4% 9.55% 9.58% 2.03% 6.15% 2.2% 3.15% 2.01% 8.26% 3.09%
2025/06/19 24.85% 6.97% 9.32% 1.83% 7.54% 2.67% 2.73% 2.72% 8.85% 4.78%
2025/06/20 20.66% 7.44% 9.49% 2.55% 3.04% 3.39% 3.14% 1.81% 13.78% 6.36%
2025/06/21 26.28% 8.25% 7.56% 0.5% 2.15% 3.4% 2.12% 2.56% 16.26% 4.42%
2025/06/22 25.19% 8.95% 10.21% 1.1% 2.69% 3.62% 1.63% 2.74% 15.19% 3.21%
2025/06/23 27.15% 8.51% 8.43% 1.92% 2.92% 3.85% 2.23% 2.13% 12.43% 2.34%
2025/06/24 22.62% 9.28% 7.4% 7.01% 1.79% 3.29% 2.22% 1.61% 11.88% 4.21%
2025/06/25 24.49% 12.19% 9.7% 3.4% 3.64% 4.42% 3.04% 2.39% 9.25% 1.08%
2025/06/26 32.68% 12.5% 10.64% 1.68% 2.06% 4.56% 3.8% 3.41% 0.51% 0.86%
2025/06/27 29.22% 12.01% 9.45% 3.56% 1.06% 3.58% 3.62% 3.21% 0.47% 1.15%
2025/06/28 37.12% 13.18% 7.27% 0.72% 1.1% 3.75% 2.37% 4.06% 1.23% 0.89%
2025/06/29 28.87% 14.46% 11.89% 0.51% 1.72% 2.92% 2.96% 3.02% 0.87% 1.03%
2025/06/30 25.04% 14.21% 10.63% 5.1% 3.31% 3.02% 2.78% 2.44% 1.25% 1.08%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • ebay.co.uk
  • mobilitypower.co.uk
  • aliexpress.com
  • funbikes.co.uk
  • fiido.com
  • aovopro.com
  • pureelectric.com
  • engwe-bikes-uk.com

Copyright © Adthena. All rights reserved.

In June 2025, iscooterglobal.co.uk led with a peak spend share of 37.12% on the 28th. isinwheel.co.uk and ebay.co.uk followed, showing steady growth. By month’s end, iscooterglobal.co.uk maintained dominance.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 331
2025/06/02 334
2025/06/03 299
2025/06/04 344
2025/06/05 341
2025/06/06 360
2025/06/07 351
2025/06/08 335
2025/06/09 321
2025/06/10 344
2025/06/11 342
2025/06/12 350
2025/06/13 352
2025/06/14 333
2025/06/15 343
2025/06/16 330
2025/06/17 343
2025/06/18 333
2025/06/19 323
2025/06/20 350
2025/06/21 321
2025/06/22 325
2025/06/23 319
2025/06/24 327
2025/06/25 333
2025/06/26 347
2025/06/27 356
2025/06/28 341
2025/06/29 327
2025/06/30 341

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 360 on June 6. The month concluded with 341 advertisers, reflecting a dynamic market.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
iscooterglobal.co.uk 3.3%
scooter.co.uk 0.98%
triumphmotorcycles.co.uk 0.68%
halfords.com 0.64%
boatsandoutboards.co.uk 0.62%
rapidscooter.co.uk -0.48%
aovopro.com -0.82%
engwe-bikes-uk.com -1.39%
ebay.co.uk -2.17%
pureelectric.com -2.43%

Copyright © Adthena. All rights reserved.

In the past month, iscooterglobal.co.uk surged with a 3.30% click share increase, while pureelectric.com faced a 2.43% decline.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date iscooterglobal.co.uk isinwheel.co.uk ebay.co.uk aliexpress.com funbikes.co.uk aovopro.com fiido.com quad-warehouse.com engwe-bikes-uk.com pureelectric.com
2025/06/01 22.13% 11.13% 13.99% 2.3% 3.08% 6.38% 2.31% 2.22% 4.86% 8.38%
2025/06/02 21.65% 11.49% 13.48% 4.14% 4.81% 5.14% 2.35% 2.55% 3.75% 9.88%
2025/06/03 14.58% 13.36% 11.18% 2.63% 6.33% 6% 1.4% 3.76% 6.21% 9.04%
2025/06/04 17.21% 12.24% 12.05% 4.9% 6.28% 4.73% 2.02% 3.28% 4.48% 6.75%
2025/06/05 17.38% 9.76% 16.14% 3.54% 3.37% 3.97% 2.36% 1.67% 4.82% 9.69%
2025/06/06 20.75% 11.97% 13.96% 2.88% 4.14% 4.19% 1.59% 1.27% 4.79% 7.89%
2025/06/07 17.39% 11.11% 14.35% 4.05% 4.19% 4.52% 3.66% 3.27% 5.4% 5.5%
2025/06/08 22.46% 12.09% 14.34% 1.89% 2.97% 3.83% 2.66% 1.73% 4.76% 4.4%
2025/06/09 17.65% 15.49% 21.32% 1.79% 2.09% 3.86% 2.08% 2.39% 3.48% 4.03%
2025/06/10 20.3% 13.52% 18.54% 1.03% 5.2% 4.75% 2% 2.55% 4.26% 3.51%
2025/06/11 20.02% 13.31% 13.24% 1.72% 4.41% 3.69% 2.88% 2.69% 5.63% 7.02%
2025/06/12 20.09% 9.51% 13.72% 2.68% 4.61% 4.27% 2.79% 2.69% 5.3% 7.26%
2025/06/13 25.03% 12.42% 12.04% 4.27% 2.73% 3.53% 2.27% 2.09% 4.18% 6.28%
2025/06/14 21.95% 11.58% 14.33% 2.45% 3.56% 3.63% 2.15% 3.02% 4.8% 6.68%
2025/06/15 21.71% 11.83% 13.79% 7.26% 2.12% 3.45% 1.58% 3% 4.07% 8.08%
2025/06/16 21.51% 11.55% 13.42% 7.1% 3.03% 3.41% 1.67% 2.62% 3.72% 6.81%
2025/06/17 24.77% 13.46% 12.55% 8.66% 2.9% 3.04% 2.18% 2.21% 4.21% 5.09%
2025/06/18 23.96% 11.51% 12.25% 7.07% 3.48% 2.3% 2.65% 2.41% 3.35% 5.2%
2025/06/19 22.43% 8.16% 12.11% 7.43% 3.58% 3.18% 2.6% 4.6% 4.36% 5.86%
2025/06/20 18.77% 9.08% 12.56% 3.81% 5.06% 2.16% 2.82% 3.96% 6.28% 9.12%
2025/06/21 25.32% 10.13% 9.96% 2.49% 4.83% 3.08% 2.04% 2.11% 4.03% 10.85%
2025/06/22 23.58% 11.7% 13.08% 3.32% 5.14% 3.4% 1.5% 2.5% 2.63% 9.32%
2025/06/23 24.88% 10.9% 11.23% 3.15% 5.75% 2.68% 2.03% 2.46% 2.5% 7.27%
2025/06/24 21.77% 12.23% 10.3% 2.12% 4.53% 2.02% 2.07% 0.96% 3.71% 8.31%
2025/06/25 22.31% 15.48% 11.99% 3.56% 6.5% 2.99% 2.62% 1.49% 0.95% 5.95%
2025/06/26 28.65% 14.7% 13.77% 1.66% 5.35% 4.04% 3.38% 1.87% 0.85% 0.35%
2025/06/27 26.79% 14.11% 11.74% 1.34% 3.98% 4.03% 3.36% 0.82% 1.16% 0.2%
2025/06/28 33.73% 16.11% 8.9% 1.48% 4.8% 4.87% 2.12% 1% 0.83% 0.51%
2025/06/29 26.36% 17.88% 14.25% 2.23% 3.48% 3.56% 2.6% 1.46% 0.87% 0.51%
2025/06/30 22.46% 16.66% 13.01% 4.46% 3.23% 2.85% 2.53% 1.46% 1.05% 0.79%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • ebay.co.uk
  • aliexpress.com
  • funbikes.co.uk
  • aovopro.com
  • fiido.com
  • quad-warehouse.com
  • engwe-bikes-uk.com
  • pureelectric.com

Copyright © Adthena. All rights reserved.

In June 2025, iscooterglobal.co.uk led with fluctuating impressions, peaking at 33.73% on the 28th. isinwheel.co.uk and ebay.co.uk followed, showing steady growth. aliexpress.com and funbikes.co.uk had moderate shares, while pureelectric.com saw a sharp decline towards month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    AOVO PRO Electric Scooter https://www.aovopro.com

    Check out AOVO PRO u2014 Aovopro ES80 Electric Scooter 30 days...

  2. 2
    Caravan and Motorhome Clubu00ae | Official Site - Book Online https://www.caravanclub.co.uk

    Club campsites are rated 9/10 for quality facilities and overall experience by members. Discover campsites in the UK, Europe and Worldwide. Join the club and get away for less!

  3. 3
    Electric Scooters - Shop Online Now - Extensive Range Of Scooters https://www.halfords.com u203a e-scooters u203a halfords

    Great Range Of Electric Scooters at Halfords. Free Click & Collect in Your Local Store. Extensive...

  4. 4
    Harley davidson https://www.harley-davidson.com

    Official Harley-Davidson Shop u2014 Shop the latest styles in motorcycle riding jackets, shirts, helmets and more for men. Wide selection of clothing: Shop all of the Men's best sellers and more.

  5. 5
    Suzuki Bikes https://bikes.suzuki.co.uk u203a suzuki u203a bikes

    Explore Our Bike Range u2014 Ride Away on a Suzuki Bike Today. Discover Our Latest Offers. Available from u00a34,999 OTR. Explore...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, AOVO PRO entices with a 30-day electric scooter offer, while Caravan and Motorhome Clubu00ae highlights top-rated campsites. Halfords showcases a vast scooter range, Harley-Davidson emphasizes stylish gear, and Suzuki promotes affordable bike options.

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