UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.7905365399
	87.2094634601

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	22
	78

22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	11%
Transactional	9%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
iscooterglobal.co.uk	18.91
pureelectric.com	18.17
isinwheel.co.uk	5.24
halfords.com	4.53
ebay.co.uk	4.06
engwe-bikes-uk.com	3.77
bmw-motorrad.co.uk	2.98
sportsbikeshop.co.uk	2.81
scootercity.co.uk	2.76
suzuki.co.uk	2.48
others	34.29

iscooterglobal.co.uk - 18.91%
pureelectric.com - 18.17%
isinwheel.co.uk - 5.24%
halfords.com - 4.53%
ebay.co.uk - 4.06%
engwe-bikes-uk.com - 3.77%
bmw-motorrad.co.uk - 2.98%
sportsbikeshop.co.uk - 2.81%
scootercity.co.uk - 2.76%
suzuki.co.uk - 2.48%
others - 34.29%

In the competitive landscape of Google’s PPC for the automotive sector, iscooterglobal.co.uk and pureelectric.com lead with 18.91% and 18.17% click shares, respectively. Meanwhile, ‘others’ collectively hold a significant 34.29% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	iscooterglobal.co.uk	pureelectric.com	isinwheel.co.uk	engwe-bikes-uk.com	punkride.com	ebay.co.uk	scootercity.co.uk	aovopro.com	aliexpress.com	halfords.com
2026/01/01	37.5%	16.03%	6.2%	4.55%	1.83%	4.49%	1.51%	0.51%	1.58%	3.57%
2026/01/02	31.29%	18.22%	4.87%	4.82%	2.35%	5.02%	1.45%	3.33%	2.83%	3.57%
2026/01/03	29.4%	20.81%	3.64%	3.96%	1.29%	3.76%	1.88%	8.08%	3.75%	1.62%
2026/01/04	31.56%	22.46%	4.91%	1.37%	2.88%	2.42%	1.8%	5.38%	2.84%	5.93%
2026/01/05	25.8%	15.59%	6.01%	1.43%	3.73%	3.98%	2.79%	2.95%	4.02%	4.2%
2026/01/06	22.39%	24.26%	6.16%	2.43%	1.31%	1.9%	2.11%	4.04%	1.86%	5.93%
2026/01/07	27.79%	22.07%	6.13%	4.31%	3.48%	5.09%	2.44%	2.25%	0.53%	0.5%
2026/01/08	23.25%	18.37%	6.71%	2.23%	3.17%	2.39%	1.44%	4.68%	3.41%	7.1%
2026/01/09	26.33%	18.26%	9.61%	1.99%	2.16%	1.32%	2.07%	0.06%	1.92%	3.77%
2026/01/10	40.54%	15.07%	8.7%	1.68%	2.49%	1.27%	2.11%	2.07%	2.1%	3.33%
2026/01/11	35.72%	18.58%	7.33%	1.55%	4.6%	1.09%	0.42%	1.69%	0.96%	5.13%
2026/01/12	23.55%	24.73%	6.6%	2.36%	2.05%	1.84%	1.79%	2.81%	2.16%	4.22%
2026/01/13	30.3%	18.03%	6.78%	1.21%	2.79%	1.35%	3.39%	2.45%	2.95%	2.26%
2026/01/14	34.03%	18.16%	6.68%	6.67%	2.56%	1.08%	1.6%	1.52%	3.82%	2.36%
2026/01/15	24.87%	19.14%	8.12%	3.5%	2.71%	3.04%	2.51%	3.3%	3.72%	1.64%
2026/01/16	26.21%	18.19%	9.56%	1.98%	2.15%	1.32%	2.06%	0.06%	1.91%	3.76%
2026/01/17	20.31%	22.89%	9.9%	3.35%	0.78%	1.82%	3.5%	3.93%	5.57%	0.73%
2026/01/18	19.82%	21.85%	7.98%	4.38%	4.09%	2.25%	4.63%	2.4%	6.43%	2.16%
2026/01/19	16.15%	24.37%	7.22%	3.23%	6.31%	2.87%	2.79%	2.02%	3.48%	4.44%
2026/01/20	19.36%	21.56%	4.79%	5.63%	5.26%	2.4%	3.14%	0.95%	2.19%	6.44%
2026/01/21	21.42%	15.16%	3.67%	6.62%	6.88%	2.14%	4.62%	4.49%	2.52%	6.21%
2026/01/22	30.07%	12.89%	4.37%	6.63%	8.31%	1.37%	3.43%	6.95%	2.55%	4.91%
2026/01/23	28.14%	9.63%	6.94%	7.62%	5.6%	1.65%	2.81%	4.2%	3.57%	2.03%
2026/01/24	17.38%	12.49%	3.71%	6.89%	13.83%	4.19%	3.6%	4.32%	2.27%	3.56%
2026/01/25	29.23%	11.46%	5.38%	8.11%	8.34%	1.97%	3.46%	5.19%	1.08%	3.7%
2026/01/26	33.93%	14.78%	5.6%	5.01%	4.72%	2.62%	4.8%	1.36%	1.06%	4.95%
2026/01/27	23.93%	13.98%	5.23%	8.53%	6.81%	2.46%	5.41%	2.29%	1.24%	6.09%
2026/01/28	32.04%	12.79%	3.81%	9.27%	1.11%	2.21%	4.3%	2.84%	0.92%	2.72%
2026/01/29	26.06%	11.71%	4.24%	9.14%	5.95%	3.22%	5.48%	2.43%	0.88%	2.37%
2026/01/30	31.2%	13.02%	6.83%	8.7%	3.52%	2.38%	2.02%	2.21%	1.09%	2.21%
2026/01/31	30.57%	13.09%	6.25%	5.86%	5.36%	4.29%	3.84%	2.23%	1.1%	0.85%

iscooterglobal.co.uk
pureelectric.com
isinwheel.co.uk
engwe-bikes-uk.com
punkride.com
ebay.co.uk
scootercity.co.uk
aovopro.com
aliexpress.com
halfords.com

In January 2026, iscooterglobal.co.uk led PPC spend, peaking at 40.54% on January 10. Pureelectric.com saw a decline, ending at 13.09%. Isinwheel.co.uk and engwe-bikes-uk.com showed fluctuations, while punkride.com and ebay.co.uk had modest shares. Scootercity.co.uk and aovopro.com maintained low but steady spends. Aliexpress.com and halfords.com had varied trends, with halfords.com ending at 0.85%.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	247
2026/01/02	241
2026/01/03	225
2026/01/04	261
2026/01/05	244
2026/01/06	254
2026/01/07	237
2026/01/08	225
2026/01/09	207
2026/01/10	212
2026/01/11	220
2026/01/12	205
2026/01/13	223
2026/01/14	200
2026/01/15	214
2026/01/16	207
2026/01/17	204
2026/01/18	200
2026/01/19	192
2026/01/20	216
2026/01/21	181
2026/01/22	169
2026/01/23	165
2026/01/24	172
2026/01/25	181
2026/01/26	190
2026/01/27	204
2026/01/28	200
2026/01/29	208
2026/01/30	190
2026/01/31	200

January began with 247 advertisers, peaking at 261 on the 4th. A decline followed, reaching a low of 165 on the 23rd. The month concluded with 200 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
engwe-bikes-uk.com	3.57%
scootercity.co.uk	1.56%
punkride.com	1.42%
halfords.com	0.93%
sportsbikeshop.co.uk	0.78%
electrazoomscooters.com	-0.77%
scooter.co.uk	-0.85%
isinwheel.co.uk	-1.6%
iscooterglobal.co.uk	-2.43%
pureelectric.com	-4.62%

Engwe-bikes-uk.com surged with a 3.57% click share increase, while pureelectric.com faced a 4.62% decline. Scootercity.co.uk and punkride.com also saw positive growth, contrasting with iscooterglobal.co.uk’s drop.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	iscooterglobal.co.uk	ebay.co.uk	pureelectric.com	engwe-bikes-uk.com	isinwheel.co.uk	scootercity.co.uk	punkride.com	aovopro.com	aliexpress.com	halfords.com
2026/01/01	29.51%	7.69%	12.02%	5.23%	6.55%	2.32%	1.91%	0.81%	1.82%	3.4%
2026/01/02	22.22%	9.95%	11.62%	5.75%	4.77%	2.04%	1.92%	3.69%	3.3%	2.98%
2026/01/03	21.36%	6.23%	14.12%	4.74%	3.73%	2.82%	1.55%	10.4%	3.48%	1.81%
2026/01/04	25.9%	4.63%	16.41%	1.78%	5.06%	3.05%	2.3%	6.65%	2.95%	5.28%
2026/01/05	18.8%	7.17%	10.15%	1.63%	5.78%	3.98%	2.78%	3.53%	4.47%	3.14%
2026/01/06	18.76%	4.06%	16.73%	2.88%	6.21%	3.05%	1.41%	4.55%	2.63%	5.25%
2026/01/07	19.89%	9.65%	14.83%	5.27%	6.15%	3.67%	2.99%	2.46%	0.73%	0.65%
2026/01/08	20.1%	3.82%	11.7%	2.4%	6.51%	2.2%	3.56%	5.11%	4.07%	6.4%
2026/01/09	23.64%	2.31%	10.52%	2.34%	10.15%	2.99%	2.65%	0.08%	2.37%	3.73%
2026/01/10	32.38%	2.16%	10.2%	1.96%	9.35%	3.11%	1.95%	2.42%	2.55%	3.18%
2026/01/11	29.54%	2.04%	13.17%	1.93%	8.01%	0.93%	3.48%	2.12%	1.37%	5.34%
2026/01/12	18.68%	3.4%	15.65%	2.88%	7.03%	2.73%	2.4%	3.06%	2.96%	3.32%
2026/01/13	24.14%	2.55%	12.23%	1.58%	7.03%	4.77%	2.69%	2.85%	3.05%	2.01%
2026/01/14	28.82%	1.99%	13.21%	7.85%	7.04%	2.34%	2.23%	1.81%	3.73%	2.44%
2026/01/15	19.34%	6.32%	13.42%	4.11%	8.58%	3.54%	1.96%	3.93%	3.86%	1.61%
2026/01/16	23.64%	2.31%	10.52%	2.34%	10.15%	2.99%	2.65%	0.08%	2.37%	3.73%
2026/01/17	17.88%	3.64%	16.31%	4.23%	10.34%	4.85%	0.76%	4.52%	4.9%	0.8%
2026/01/18	13.89%	4.35%	13.27%	5.49%	8.06%	6.48%	3.01%	2.7%	6.59%	2.19%
2026/01/19	12.36%	5.69%	15.46%	4.2%	7.22%	4.55%	4.55%	2.37%	3.46%	3.45%
2026/01/20	15.43%	4.06%	14.98%	7.04%	4.84%	4.67%	4.26%	1.18%	2.56%	5.83%
2026/01/21	16.73%	3.9%	9.78%	8.06%	3.61%	6.93%	4.86%	5.63%	2.32%	6.39%
2026/01/22	23.52%	2.6%	8.49%	7.52%	4.64%	5.27%	6.27%	8.43%	2.52%	4.64%
2026/01/23	24.49%	3.05%	6.14%	8.5%	7.13%	3.93%	3.76%	5.2%	2.81%	2.12%
2026/01/24	12.95%	8.99%	7.44%	7.56%	3.64%	5.14%	9.17%	4.91%	3.82%	3.49%
2026/01/25	21.88%	3.54%	7.41%	9.33%	5.3%	5.1%	6.04%	6.43%	1.29%	3.06%
2026/01/26	26.77%	4.94%	10.4%	5.73%	6.2%	6.53%	4.52%	1.78%	1.16%	4.73%
2026/01/27	21.35%	4.37%	8.3%	9.45%	5.28%	7.15%	5.01%	2.62%	1.34%	5.34%
2026/01/28	22.89%	4.04%	7.79%	10.69%	3.85%	5.79%	1.14%	3.17%	1.51%	2.59%
2026/01/29	22.11%	5%	6.33%	9.03%	3.72%	6.97%	4.29%	2.43%	1.03%	1.77%
2026/01/30	25.39%	4.91%	6.99%	9.74%	6.86%	2.95%	2.35%	2.4%	1.28%	2.3%
2026/01/31	23.34%	8.85%	8.43%	6.2%	6.12%	5.32%	3.56%	2.53%	1.59%	0.82%

iscooterglobal.co.uk
ebay.co.uk
pureelectric.com
engwe-bikes-uk.com
isinwheel.co.uk
scootercity.co.uk
punkride.com
aovopro.com
aliexpress.com
halfords.com

In January 2026, iscooterglobal.co.uk led with fluctuating impressions, peaking at 32.38% on the 10th. ebay.co.uk and pureelectric.com showed varied trends, while engwe-bikes-uk.com and isinwheel.co.uk had steady gains. The month concluded with iscooterglobal.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc. - Last month

1
2026 BMW Motorrad Offers Now | The Best BMW Motorrad Deals https://www.bmw-motorrad.co.uk
2026 Starts Now With Compelling BMW Motorrad Highlight Offers Available On Selected Models. New Year, New Bike With BMW Motorrad Highlight Offers Now Available On Selected BMW Models. 3 Year Warranty.
2
Electric Scooter for Adults https://www.iscooterglobal.co.uk
iScooter® Off Road E-Scooter — 24/7 Customer Service & 180 Days Warranty. iScooter® E-Scooter. Shop Now. iScooter UK | Electric Scooter | Delivery 2-3 Days. All Free Shipping to UK. 30 Days No Reason Returns. 2-Year Warranty.
3
Pure Electric. Electric Scooters | UK E-Scooters https://www.pureelectric.com
With cutting-edge technology and sleek design, our e-scooters deliver unrivalled performance, reliability, and style
4
SPORTSBIKESHOP - Motorcycle Helmets, Clothing, Jackets, Gloves https://www.sportsbikeshop.co.uk
Sportsbikeshop is the UK's number one online retailer of motorcycle helmets, clothing, parts & accessories. We have a fantastic range of products available from our website with Free Uk delivery on any order over... Click & Collect Available.
5
Suzuki Bikes https://bikes.suzuki.co.uk › suzuki › bikes
Explore Our Bike Range — Explore the Suzuki Bike Range and Discover Your Perfect Ride. Find Your Local Dealer. Ride Away on a Suzuki Bike Today. Discover Our Latest Offers. Available from £4,999 OTR. Finance Offers.

In the world of Google PPC, BMW Motorrad entices with 2026 offers, promising a new year and bike with a 3-year warranty. iScooter and Pure Electric captivate with e-scooters, highlighting performance and style. Sportsbikeshop leads in motorcycle gear, while Suzuki tempts with finance offers starting at £4,999.

Frequently Asked Questions

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Data within the UK Automotive Motorcycles, Boats, etc. January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

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Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

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A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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Motorcycles, Boats, etc. – UK

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Frequently Asked Questions

Why is the UK Automotive Motorcycles, Boats, etc. January 2026 Report useful and how should I use it?

Why is the UK Automotive Motorcycles, Boats, etc. January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Automotive Motorcycles, Boats, etc. January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Automotive Motorcycles, Boats, etc. January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

Related reports

US Motorcycles, Boats, etc.

AUS Motorcycles, Boats, etc.