UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – UK

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.6796374707
85.3203625293
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 9%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
iscooterglobal.co.uk 20.19
pureelectric.com 15.86
isinwheel.co.uk 9.13
halfords.com 6.68
ebay.co.uk 5.4
envirorides.co.uk 2.73
bmw-motorrad.co.uk 2.4
sportsbikeshop.co.uk 2.37
suzuki.co.uk 2.29
aliexpress.com 2.12
others 30.83
  • iscooterglobal.co.uk - 20.19%
  • pureelectric.com - 15.86%
  • isinwheel.co.uk - 9.13%
  • halfords.com - 6.68%
  • ebay.co.uk - 5.4%
  • envirorides.co.uk - 2.73%
  • bmw-motorrad.co.uk - 2.4%
  • sportsbikeshop.co.uk - 2.37%
  • suzuki.co.uk - 2.29%
  • aliexpress.com - 2.12%
  • others - 30.83%

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In the PPC landscape, iscooterglobal.co.uk leads with 20.19% click share, followed by pureelectric.com at 15.86%. Others collectively hold 30.83%.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date iscooterglobal.co.uk isinwheel.co.uk pureelectric.com halfords.com ebay.co.uk aliexpress.com envirorides.co.uk punkride.com scootercity.co.uk aovopro.com
2026/02/01 26.58% 7.7% 15.42% 2.76% 4.72% 1.82% 3.31% 3.37% 5.91% 4.91%
2026/02/02 29.03% 8.78% 12.13% 1% 3.59% 2.33% 6.32% 0.79% 1.35% 2.27%
2026/02/03 28.77% 6.15% 20.61% 3.37% 2.46% 0.79% 1.91% 3.29% 0.65% 3.14%
2026/02/04 36.45% 9.54% 15.84% 2.33% 3.14% 1.18% 3.14% 2.63% 1.35% 3.28%
2026/02/05 38.02% 8.07% 13.01% 2.65% 2.6% 1.87% 3.22% 3.17% 0.85% 3.4%
2026/02/06 33.63% 7.03% 12.31% 2.47% 3.11% 1.46% 5.99% 2.4% 2.05% 2.14%
2026/02/07 31.76% 10.32% 9.8% 2.51% 6.56% 6.13% 4% 3.05% 1.58% 3.64%
2026/02/08 33.14% 15.46% 10.14% 2.2% 5.58% 5.5% 1.52% 4.08% 1.15% 1.3%
2026/02/09 28.59% 12.47% 10.1% 2.68% 6.58% 2.9% 3.81% 2.98% 1.87% 2.44%
2026/02/10 27.39% 9.07% 11.4% 6.3% 4.24% 3.82% 2.49% 1.92% 1.91% 2.35%
2026/02/11 26.64% 9.89% 10.62% 8.51% 2.96% 2.48% 3.25% 2.55% 1.37% 2.79%
2026/02/12 29.15% 16.63% 5.54% 6.61% 2.89% 2.35% 3.83% 3.19% 1.95% 1.79%
2026/02/13 33.59% 7.02% 12.29% 2.47% 3.1% 1.46% 5.98% 2.4% 2.04% 2.14%
2026/02/14 31.23% 10.15% 9.64% 2.47% 6.45% 6.03% 3.93% 3% 1.55% 3.58%
2026/02/15 32.51% 15.17% 9.95% 2.16% 5.47% 5.4% 1.49% 4% 1.13% 1.28%
2026/02/16 28.18% 12.3% 9.96% 2.64% 6.49% 2.86% 3.76% 2.94% 1.85% 2.4%
2026/02/17 19.91% 16.97% 12.67% 6.25% 2.99% 1.55% 3.97% 1.71% 0.37% 0.03%
2026/02/18 18.13% 12.48% 17.98% 6.93% 4.93% 2.87% 4.02% 2.02% 2.18% 0.73%
2026/02/19 17.7% 14.34% 18.1% 8.12% 2.97% 2.99% 2.27% 1.47% 1.41% 1.55%
2026/02/20 21.36% 13.18% 15.55% 7.36% 4.42% 2.24% 3.93% 0.85% 1.81% 1.76%
2026/02/21 19.54% 8.95% 21.02% 7.81% 3.2% 5.09% 2.28% 1.24% 1.15% 0.92%
2026/02/22 11.24% 8.06% 25.05% 9.81% 4.03% 3.23% 0.28% 1.63% 1.74% 1.08%
2026/02/23 21.96% 17.86% 15.74% 8.07% 1.92% 1.6% 0.26% 1.12% 1.26% 1.91%
2026/02/24 19.84% 19.14% 18.87% 6.6% 2.21% 2.97% 0.7% 0.82% 1.38% 0.03%
2026/02/25 25.84% 10.11% 18.59% 10.73% 3.28% 0.98% 0.19% 2.03% 3.05% 0.01%
2026/02/26 16.75% 14.6% 25.04% 10.98% 2.24% 1.26% 0.14% 1.98% 1.67% 0%
2026/02/27 24.14% 16.27% 22.34% 3.42% 3.27% 1.35% 0.74% 1.5% 1.6% 1.29%
2026/02/28 27.65% 20.83% 15.44% 3.78% 2.98% 2.27% 1.6% 1.3% 0.74% 0.73%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • pureelectric.com
  • halfords.com
  • ebay.co.uk
  • aliexpress.com
  • envirorides.co.uk
  • punkride.com
  • scootercity.co.uk
  • aovopro.com

Copyright © Adthena. All rights reserved.

In February 2026, iscooterglobal.co.uk led with a fluctuating spend share, peaking early at 38.02% before declining. isinwheel.co.uk and pureelectric.com showed steady growth, while halfords.com and ebay.co.uk had modest increases. envirorides.co.uk and punkride.com saw minimal changes, and scootercity.co.uk and aovopro.com experienced declines. The month ended with iscooterglobal.co.uk maintaining dominance despite a dip.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 202
2026/02/02 199
2026/02/03 234
2026/02/04 231
2026/02/05 224
2026/02/06 238
2026/02/07 219
2026/02/08 212
2026/02/09 208
2026/02/10 222
2026/02/11 226
2026/02/12 214
2026/02/13 238
2026/02/14 219
2026/02/15 212
2026/02/16 208
2026/02/17 161
2026/02/18 203
2026/02/19 216
2026/02/20 194
2026/02/21 171
2026/02/22 178
2026/02/23 194
2026/02/24 223
2026/02/25 193
2026/02/26 181
2026/02/27 192
2026/02/28 199

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February saw fluctuating advertiser numbers, peaking at 238 on the 6th and 13th. A notable dip occurred mid-month, reaching 161 on the 17th. The month concluded with 199 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pureelectric.com 4.78%
isinwheel.co.uk 3.08%
halfords.com 2.54%
engwe.com 0.96%
bmw-motorrad.co.uk 0.7%
electrazoomscooters.com -0.63%
ebay.co.uk -0.66%
aovopro.com -1.14%
envirorides.co.uk -1.93%
iscooterglobal.co.uk -8.21%

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Pureelectric.com surged with a 4.78% click share increase, while iscooterglobal.co.uk plummeted by 8.21%.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date iscooterglobal.co.uk isinwheel.co.uk pureelectric.com ebay.co.uk halfords.com aliexpress.com envirorides.co.uk punkride.com scootercity.co.uk aovopro.com
2026/02/01 21.63% 6.58% 9.19% 8.23% 2.29% 2.26% 3.72% 2.94% 6.79% 5.3%
2026/02/02 25.26% 8.91% 7.14% 5.33% 1.12% 2.44% 6.87% 1% 1.7% 2.34%
2026/02/03 25% 6.43% 12.92% 4.62% 3.43% 1.11% 2.4% 3.11% 1.17% 3.69%
2026/02/04 33.17% 10.02% 9.38% 5.95% 2.27% 1.73% 3.3% 2.32% 1.73% 3.72%
2026/02/05 34.46% 7.95% 7.98% 5.17% 2.53% 2.1% 4.2% 2.61% 1.18% 3.62%
2026/02/06 28.93% 6.59% 8.81% 5.67% 2.64% 1.9% 6.83% 2.03% 2.32% 2.25%
2026/02/07 28.58% 8.91% 5.09% 12.12% 2.81% 4.87% 4.52% 2.46% 1.67% 3.45%
2026/02/08 27.07% 14.44% 5.4% 10.16% 2.29% 5.17% 1.6% 3.12% 1.61% 1.23%
2026/02/09 24.97% 12.77% 5.95% 10.32% 2.75% 2.42% 3.86% 2.45% 2.31% 2.39%
2026/02/10 26.03% 9.35% 6.8% 6.99% 5.67% 3.34% 2.84% 1.66% 2.59% 2.42%
2026/02/11 21.68% 9.72% 5.81% 5.61% 7.68% 3.41% 3.61% 2.35% 1.72% 3.03%
2026/02/12 26.07% 17.75% 3.47% 4.38% 5.5% 2.36% 4.65% 2.86% 2.26% 1.79%
2026/02/13 28.93% 6.59% 8.81% 5.67% 2.64% 1.9% 6.83% 2.03% 2.32% 2.25%
2026/02/14 28.58% 8.91% 5.09% 12.12% 2.81% 4.87% 4.52% 2.46% 1.67% 3.45%
2026/02/15 27.07% 14.44% 5.4% 10.16% 2.29% 5.17% 1.6% 3.12% 1.61% 1.23%
2026/02/16 24.97% 12.77% 5.95% 10.32% 2.75% 2.42% 3.86% 2.45% 2.31% 2.39%
2026/02/17 15.88% 16.06% 6.09% 4.91% 5.38% 1.53% 3.33% 1.64% 0.74% 0.04%
2026/02/18 13.9% 11.7% 11.06% 9.34% 5.84% 3.62% 3.98% 1.72% 2.32% 0.79%
2026/02/19 15.99% 13.94% 11.92% 5.56% 6.99% 2.96% 2.79% 1.36% 1.67% 1.66%
2026/02/20 15.99% 12.26% 9.99% 8.74% 5.79% 2.12% 3.68% 0.79% 2.15% 1.77%
2026/02/21 15.51% 7.73% 14.07% 6.22% 7.08% 5.69% 3.38% 1.29% 1.78% 1.1%
2026/02/22 8.8% 7.43% 14.24% 7.04% 8.87% 3.66% 0.31% 1.78% 2.66% 1.37%
2026/02/23 19.08% 17.8% 9.24% 3.37% 7.52% 2.21% 0.28% 1.29% 1.79% 2.28%
2026/02/24 18.48% 19.08% 13.25% 3.66% 5.95% 2.72% 0.73% 0.81% 1.69% 0.02%
2026/02/25 21.71% 10.23% 13.65% 6.08% 9.34% 1.21% 0.17% 1.71% 3.61% 0.01%
2026/02/26 14.96% 15.22% 16.05% 3.67% 11.04% 1.44% 0.11% 1.75% 2.19% 0%
2026/02/27 20.99% 17.06% 15.37% 6.22% 3.37% 1.77% 0.94% 1.63% 2.07% 1.69%
2026/02/28 24.7% 22.12% 11.12% 4.47% 3.74% 2.43% 1.67% 1.21% 1.15% 0.85%
  • iscooterglobal.co.uk
  • isinwheel.co.uk
  • pureelectric.com
  • ebay.co.uk
  • halfords.com
  • aliexpress.com
  • envirorides.co.uk
  • punkride.com
  • scootercity.co.uk
  • aovopro.com

Copyright © Adthena. All rights reserved.

In February 2026, iscooterglobal.co.uk led with fluctuating impressions, peaking early, then declining. isinwheel.co.uk and pureelectric.com showed steady growth, while ebay.co.uk and halfords.com had mixed trends. The month ended with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Long‑Range Electric Scooters - Top Brand Adult E-Scooters https://www.halfords.com › electric › scooters

    Great Range Of Electric Scooters at Halfords. Free Click & Collect in Your Local...

  2. 2
    Motorpoint Used Cars - Nobody Beats Us On Price https://www.motorpoint.co.uk

    Find your next car in the Motorpoint Unbeatable Price Event. Browse online or in store. Thousands...

  3. 3
    UK E-Scooters | Pure Electric https://www.pureelectric.com

    Discover our range of UK-designed, award-winning electric scooters. With cutting-edge technology and sleek design, our e-scooters deliver unrivalled performance, reliability, and style.

  4. 4
    SPORTSBIKESHOP - Motorcycle Helmets, Clothing, Jackets, Gloves https://www.sportsbikeshop.co.uk

    Sportsbikeshop is the UK's number one online retailer of motorcycle helmets, clothing, parts & accessories. We have a fantastic range of products available from our website with Free Uk delivery on any order over... Click & Collect Available.

  5. 5
    Suzuki Bikes https://bikes.suzuki.co.uk › suzuki › bikes

    Explore Our Bike Range — Explore the Suzuki Bike Range and Discover Your Perfect Ride. Find Your Local Dealer. Ride Away on a Suzuki Bike Today. Discover Our Latest Offers. Available from £4,999 OTR. Suzuki Warranty.

Copyright © Adthena. All rights reserved.

Halfords and Pure Electric captivate with electric scooters, emphasizing range and innovation. Motorpoint’s unbeatable car prices attract budget-conscious buyers. Sportsbikeshop leads in motorcycle gear, while Suzuki entices with diverse bike options and attractive offers.

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