UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – UK

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.554831785
88.445168215
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 12%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
iscooterglobal.co.uk 20.18
pureelectric.com 14.63
isinwheel.co.uk 8
ebay.co.uk 4.38
halfords.com 4
funbikes.co.uk 3.62
hitway.eu 2.76
aovopro.com 2.7
engwe-bikes-uk.com 2.6
bmw-motorrad.co.uk 2.49
others 34.64
  • iscooterglobal.co.uk - 20.18%
  • pureelectric.com - 14.63%
  • isinwheel.co.uk - 8%
  • ebay.co.uk - 4.38%
  • halfords.com - 4%
  • funbikes.co.uk - 3.62%
  • hitway.eu - 2.76%
  • aovopro.com - 2.7%
  • engwe-bikes-uk.com - 2.6%
  • bmw-motorrad.co.uk - 2.49%
  • others - 34.64%

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In the competitive landscape of Google PPC for the automotive sector, iscooterglobal.co.uk leads with a 20.18% click share. Pureelectric.com follows at 14.63%, while ‘others’ collectively hold a significant 34.64%.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date pureelectric.com iscooterglobal.co.uk ebay.co.uk isinwheel.co.uk engwe-bikes-uk.com aovopro.com fiido.com hitway.eu aliexpress.com halfords.com
2025/12/01 16.44% 23.01% 1.98% 17.28% 2.4% 4.8% 1.53% 5.5% 2.54% 5.33%
2025/12/02 12.35% 17.12% 4.59% 18.48% 2.9% 6.15% 2.52% 5.15% 3.41% 4.59%
2025/12/03 12.49% 21.21% 3.25% 14.44% 2.28% 4.08% 3.08% 4.89% 1.5% 3.24%
2025/12/04 14.54% 23.88% 1.72% 12.77% 1.6% 4.35% 3.03% 5.04% 0.45% 1.33%
2025/12/05 11.79% 19.73% 2.08% 10.71% 1.86% 3.05% 4.06% 3.61% 1.9% 3.76%
2025/12/06 11.91% 24.04% 2.27% 14.37% 2.08% 3.25% 3.15% 3.6% 0.61% 0.83%
2025/12/07 8.64% 23.57% 1.83% 17.29% 2.13% 2.77% 3.02% 5.46% 0.89% 1.95%
2025/12/08 6.74% 28.03% 3.58% 11.16% 5.42% 6.45% 1.22% 5.09% 3.44% 1%
2025/12/09 10.96% 30.58% 1.53% 13.68% 1.57% 6.66% 1.33% 4.7% 3.49% 0.81%
2025/12/10 11.12% 27.98% 2.47% 8.09% 1.29% 4.4% 1.97% 4.91% 2.51% 0.92%
2025/12/11 13.23% 24.52% 2.5% 6.48% 1.98% 2.87% 1.85% 6.16% 3.14% 0.8%
2025/12/12 7.33% 29.57% 3.38% 7.67% 1.65% 4.19% 2.16% 4.2% 5.2% 1.17%
2025/12/13 8.04% 24.28% 3.97% 11.25% 1.99% 3.11% 2.42% 3.77% 5.04% 2.65%
2025/12/14 10.31% 29.95% 3.32% 8.63% 1.67% 3.12% 1.95% 3.5% 5.08% 1.19%
2025/12/15 11.43% 29.17% 3.33% 7.98% 2.14% 2.51% 1.33% 3.6% 6.9% 3.17%
2025/12/16 10.01% 24.79% 3.33% 7.03% 2.33% 5.26% 2.32% 2.93% 6.95% 6.19%
2025/12/17 12.81% 25.73% 2.9% 7.84% 2.72% 3.31% 1.77% 2.82% 3.54% 6.29%
2025/12/18 15.76% 29.58% 4.05% 7.05% 4.25% 2.39% 1.68% 2.79% 1.43% 3.62%
2025/12/19 15.26% 28.98% 2.53% 6.06% 4.63% 2.2% 1.87% 3.54% 1.57% 2.25%
2025/12/20 9.31% 32.28% 3.71% 4.97% 4.64% 1.67% 1.71% 3.63% 1.52% 2.47%
2025/12/21 11.55% 35.05% 2.03% 3.21% 4.73% 3.14% 1.38% 3.23% 1.52% 2.88%
2025/12/22 18.05% 33.14% 2.48% 7.86% 5.7% 2.77% 1.33% 2.8% 1.05% 1.85%
2025/12/23 17.7% 25.59% 3.7% 6.62% 5.47% 2.07% 1.23% 2% 2.08% 5.15%
2025/12/24 19.64% 25.19% 4.45% 5.78% 3.25% 3.13% 0.95% 2.05% 2.69% 5.14%
2025/12/25 18.02% 25.23% 6.22% 7.15% 2.75% 3.29% 1.16% 1.58% 2.24% 6.15%
2025/12/26 17.73% 24.55% 3.26% 6.24% 4.67% 4.13% 1.5% 3.02% 1.3% 5.1%
2025/12/27 15.31% 17.58% 7.18% 6.8% 4.17% 2.38% 2.08% 2.48% 3.26% 3.6%
2025/12/28 21.34% 14.24% 5.13% 5.37% 3.7% 2.17% 2.2% 2.36% 1.2% 5.71%
2025/12/29 24.33% 19.71% 4.24% 6.76% 4.7% 2.02% 2.29% 2.38% 0.87% 4.88%
2025/12/30 25.67% 19.25% 3.71% 5.62% 5.67% 1.31% 2.03% 1.74% 1.19% 5.95%
2025/12/31 22.94% 20.4% 6.76% 5.98% 5.22% 2.01% 1.57% 1.29% 0.67% 0.67%
  • pureelectric.com
  • iscooterglobal.co.uk
  • ebay.co.uk
  • isinwheel.co.uk
  • engwe-bikes-uk.com
  • aovopro.com
  • fiido.com
  • hitway.eu
  • aliexpress.com
  • halfords.com

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In December 2025, iscooterglobal.co.uk led the PPC spend share, peaking at 35.05% on the 21st. pureelectric.com saw a late surge, reaching 25.67% on the 30th. ebay.co.uk and halfords.com had notable fluctuations, with halfords.com ending the month at 0.67%.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 245
2025/12/02 239
2025/12/03 254
2025/12/04 252
2025/12/05 265
2025/12/06 248
2025/12/07 243
2025/12/08 227
2025/12/09 240
2025/12/10 261
2025/12/11 247
2025/12/12 250
2025/12/13 249
2025/12/14 226
2025/12/15 250
2025/12/16 248
2025/12/17 245
2025/12/18 256
2025/12/19 269
2025/12/20 268
2025/12/21 254
2025/12/22 266
2025/12/23 261
2025/12/24 271
2025/12/25 265
2025/12/26 237
2025/12/27 236
2025/12/28 239
2025/12/29 237
2025/12/30 230
2025/12/31 237

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 271 on the 24th. The month concluded with a slight dip to 237.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pureelectric.com 7.57%
engwe-bikes-uk.com 1.99%
halfords.com 1.84%
ebay.co.uk 1.74%
scootercity.co.uk 0.78%
aovopro.com -1.24%
aliexpress.com -1.36%
hitway.eu -1.36%
isinwheel.co.uk -3.7%
funbikes.co.uk -3.86%

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Pureelectric.com surged with a 7.57% click share increase, while funbikes.co.uk dropped by 3.86%. Engwe-bikes-uk.com and halfords.com also saw positive gains.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date iscooterglobal.co.uk pureelectric.com ebay.co.uk isinwheel.co.uk engwe-bikes-uk.com aovopro.com hitway.eu funbikes.co.uk halfords.com aliexpress.com
2025/12/01 22.88% 10.59% 2.84% 17.59% 2.51% 5.85% 6.1% 2.49% 4.62% 2.52%
2025/12/02 16.68% 6.77% 6.31% 17.97% 2.93% 7.29% 6.14% 2.57% 3.8% 3.37%
2025/12/03 21.11% 7.96% 3.46% 14.14% 2.26% 4.54% 6.8% 2.2% 2.72% 1.55%
2025/12/04 24.69% 8.88% 2.23% 13.13% 1.65% 5.31% 5.44% 3.01% 1.25% 0.45%
2025/12/05 19.73% 7.51% 2.61% 10.91% 2.15% 3.86% 3.91% 4.05% 3.28% 2.06%
2025/12/06 22.76% 6.7% 3.35% 14.53% 2.13% 3.97% 4.01% 3% 0.85% 0.66%
2025/12/07 22.66% 5.05% 2.75% 16.8% 2.28% 3.35% 5.72% 4.73% 1.66% 0.92%
2025/12/08 26.57% 3.9% 4.59% 10.65% 4.38% 8.01% 5.6% 2.25% 1% 3.31%
2025/12/09 29.41% 6.32% 2.11% 13.47% 1.49% 8.25% 5.01% 2.23% 0.9% 3.46%
2025/12/10 26.51% 6.07% 3.76% 7.87% 1.27% 5.22% 5.17% 3.59% 0.82% 2.67%
2025/12/11 23.61% 7.56% 3.71% 6.4% 1.99% 3.41% 6.64% 6.46% 0.8% 3.26%
2025/12/12 28.22% 3.83% 4.58% 7.36% 1.59% 4.89% 3.93% 5.05% 1.01% 5.21%
2025/12/13 22.36% 3.36% 6.05% 11.02% 2% 3.26% 3.32% 4.41% 2.32% 4.84%
2025/12/14 27.66% 6.13% 4.83% 8% 1.66% 3.73% 3.06% 4.94% 1.14% 5.32%
2025/12/15 27.27% 6.58% 5.04% 7.4% 2.14% 2.97% 3.33% 3.15% 2.76% 6.92%
2025/12/16 23.39% 5.84% 4.8% 6.63% 2.56% 6.49% 2.8% 4.02% 5.11% 7.17%
2025/12/17 24.41% 8.09% 4.58% 7.51% 2.88% 3.92% 2.75% 3.59% 5.45% 3.4%
2025/12/18 28.85% 9.42% 5.92% 6.77% 4.09% 2.82% 2.77% 2.82% 3.19% 1.4%
2025/12/19 28.96% 8.78% 3.75% 5.84% 5.17% 2.56% 3.52% 2.32% 2.2% 1.66%
2025/12/20 31.32% 5.45% 5.84% 4.7% 4.8% 1.86% 3.6% 2.59% 2.25% 1.62%
2025/12/21 34.01% 7.08% 2.95% 2.99% 5.13% 3.8% 3.2% 3.48% 2.47% 1.62%
2025/12/22 33.31% 12.26% 3.77% 7.81% 5.58% 3.15% 2.6% 0.69% 1.69% 1.13%
2025/12/23 25.9% 11.98% 5.31% 6.35% 6.14% 2.38% 2.17% 0.39% 4.73% 2.09%
2025/12/24 25.06% 12.22% 6.85% 5.72% 3.53% 3.83% 2.09% 0.84% 4.56% 2.62%
2025/12/25 25.74% 9.66% 9.06% 7.24% 2.61% 3.81% 1.48% 0.2% 6.12% 2.49%
2025/12/26 26.03% 11.1% 4.46% 6.08% 4.93% 5.26% 2.91% 0.24% 4.74% 1.29%
2025/12/27 17.12% 8.5% 10.4% 6.4% 4.43% 2.68% 2.38% 1.03% 3.16% 3.22%
2025/12/28 13.05% 13.66% 7.77% 5.21% 4.32% 2.57% 2.44% 0.52% 4.97% 1.27%
2025/12/29 21.05% 16.51% 5.85% 7.21% 4.97% 2.38% 2.29% 0.07% 4.52% 0.88%
2025/12/30 20.58% 17.96% 5.18% 5.69% 6.09% 1.61% 1.76% 0.15% 5.81% 1.2%
2025/12/31 19.13% 14.43% 10.23% 5.91% 5.54% 2.33% 1.28% 0.78% 0.74% 0.73%
  • iscooterglobal.co.uk
  • pureelectric.com
  • ebay.co.uk
  • isinwheel.co.uk
  • engwe-bikes-uk.com
  • aovopro.com
  • hitway.eu
  • funbikes.co.uk
  • halfords.com
  • aliexpress.com

Copyright © Adthena. All rights reserved.

In December 2025, iscooterglobal.co.uk led with fluctuating impressions, peaking at 34.01% on the 21st. Pureelectric.com saw a late surge, ending at 14.43%. Ebay.co.uk and isinwheel.co.uk had moderate shares, while engwe-bikes-uk.com and aovopro.com remained stable. Hitway.eu and funbikes.co.uk experienced declines, and halfords.com and aliexpress.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Electric Scooter for Adults - iScooter® Delivery 2-3 Days https://www.iscooterglobal.co.uk

    24/7 Customer Service & 180 Days Warranty. iScooter® E-Scooter. Shop Now. iScooter UK | Electric Scooter | Delivery 2-3 Days. All Free Shipping to UK. 30...

  2. 2
    Electric Scooter for Sale 2025 | isinwheel https://www.isinwheel.co.uk

    Discover the ultimate electric scooter for sale Explore top-quality, affordable isinwheel e scooters with unbeatable prices, powerful performance, and free UK delivery.

  3. 3
    Best Electric Scooters | Free Next Working Day Delivery https://www.pureelectric.com

    Make every ride smoother with Pure Air5’s high-spec design and advanced ride performance. Join thousands who trust Pure Electric for high-spec scooters.

  4. 4
    Motorcycle Helmets, Clothing, Jackets, Gloves, Boots & Accessories https://www.sportsbikeshop.co.uk

    Sportsbikeshop is the UK's number one online retailer of motorcycle helmets, clothing, parts & accessories. We have a fantastic range of products available from our website with Free Uk delivery on any order over...

  5. 5
    Suzuki Bikes https://bikes.suzuki.co.uk › suzuki › bikes

    Explore Our Bike Range — Ride Away on a Suzuki Bike Today. Discover Our Latest Offers. Available from £4,999 OTR. Explore the Suzuki Bike Range and Discover Your Perfect Ride. Find Your Local Dealer. Finance Offers.

Copyright © Adthena. All rights reserved.

In the competitive world of electric scooters and motorcycles, iScooter and isinwheel captivate with swift delivery and affordability. Pure Electric emphasizes high-spec design, while Sportsbikeshop leads in motorcycle gear. Suzuki entices with diverse bike options and finance offers.

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