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UK Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
iscooterglobal.co.uk 14.5
ebay.co.uk 11.69
pureelectric.com 8.23
isinwheel.co.uk 7.37
funbikes.co.uk 6.58
scooter.co.uk 5.34
engwe-bikes-uk.com 4.91
quad-warehouse.com 2.97
halfords.com 2.45
mobilitypower.co.uk 2.35
others 33.61

Copyright © Adthena. All rights reserved.

In the PPC landscape, iscooterglobal.co.uk leads with 14.5% click share, followed by ebay.co.uk at 11.69%. ‘Others’ collectively hold a significant 33.61%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date iscooterglobal.co.uk ebay.co.uk pureelectric.com isinwheel.co.uk engwe-bikes-uk.com aovopro.com mobilitypower.co.uk scooter.co.uk quad-warehouse.com funbikes.co.uk
2025/05/01 15.78% 8.41% 3.54% 10.38% 6.7% 3.38% 1.88% 3.44% 2.51% 7.94%
2025/05/02 17.6% 8.06% 4.71% 10.49% 6.06% 3.01% 3.8% 2.44% 2.12% 6.26%
2025/05/03 15.37% 11.66% 4.24% 10.08% 5.19% 2.34% 4.61% 4.11% 2.24% 5.83%
2025/05/04 14.65% 10.74% 4.6% 8.22% 4.63% 3.53% 5.35% 2.89% 2.48% 5.11%
2025/05/05 18.82% 9.73% 4.08% 6.78% 6.54% 2.99% 7.34% 2.78% 2.85% 3.95%
2025/05/06 19.85% 10.32% 5.07% 7.55% 5.72% 4.12% 4.04% 3.95% 2.57% 2.47%
2025/05/07 18.02% 8.22% 4.23% 7.63% 6.94% 3.2% 6.77% 3.34% 2.58% 4.11%
2025/05/08 21.32% 11.44% 3.88% 7.8% 3.13% 3.02% 5.01% 3.21% 2.1% 3.92%
2025/05/09 22.48% 9.47% 3.72% 10.33% 4.86% 2.35% 4.63% 3.09% 2.9% 2.86%
2025/05/10 21.23% 10.26% 4.23% 10.46% 3.76% 2.67% 5.23% 2.75% 3.98% 4.53%
2025/05/11 19.27% 12.83% 3.96% 10.5% 4.9% 3.08% 3.79% 2.18% 3.44% 4.85%
2025/05/12 16.54% 13.01% 4.34% 11.61% 5.12% 2.62% 5.43% 1.72% 3.88% 4.17%
2025/05/13 19.33% 10.86% 8.52% 6.45% 5.65% 0.9% 6.02% 2.91% 3.01% 3.83%
2025/05/14 14.91% 11.64% 9.05% 4.32% 16.43% 1.56% 4.17% 1.73% 2.95% 3.14%
2025/05/15 15.47% 10.54% 11.31% 5.54% 12.72% 2.15% 3.81% 3.57% 3.35% 3.33%
2025/05/16 19.61% 6.27% 11.83% 9.33% 10.4% 2.77% 0.78% 3.27% 3.02% 2.71%
2025/05/17 19.82% 7.64% 14.78% 8.18% 10.48% 2.65% 0.89% 2.39% 2.17% 2.56%
2025/05/18 17.74% 10.3% 10.57% 10.63% 6.84% 2.2% 2.48% 1.83% 2.25% 2.54%
2025/05/19 15.66% 10.47% 11.65% 7.79% 9.8% 2.94% 4.23% 2.47% 2.38% 3.16%
2025/05/20 19.49% 9.58% 9.85% 9.65% 7.52% 2.53% 4.16% 2.62% 2.42% 3.18%
2025/05/21 21.41% 10.57% 10.6% 9.09% 4.82% 2.83% 4.65% 2.25% 1.39% 2.81%
2025/05/22 24.94% 8.53% 8.84% 12.53% 4.73% 2.64% 2.37% 2.62% 1.08% 2.27%
2025/05/23 18.87% 10.46% 12.59% 7.71% 6.07% 4.01% 1.7% 2.51% 1.44% 2.43%
2025/05/24 20.16% 7.28% 14.81% 9.11% 3.62% 3.84% 2.64% 1.48% 1.59% 3.06%
2025/05/25 23.7% 9.4% 10.82% 10.77% 3.19% 3.87% 0.7% 2.04% 1.57% 3.12%
2025/05/26 21.69% 9.05% 10.68% 14.91% 4.75% 3.66% 0.53% 1.99% 1.32% 1.87%
2025/05/27 18.12% 9.24% 9.62% 15.21% 4.97% 3.62% 6.53% 2.54% 0.52% 1.72%
2025/05/28 28.33% 7.71% 7.99% 11.68% 5.44% 0.72% 5.37% 1.62% 1.29% 2.92%
2025/05/29 22.43% 8.67% 12.97% 7.17% 2.86% 4.08% 5.14% 2.26% 1.44% 4.08%
2025/05/30 21.14% 8.4% 16.96% 10.53% 4.91% 5.12% 0.57% 1.89% 1.89% 3.83%
2025/05/31 17.8% 12.3% 11.73% 11.08% 5.94% 5.1% 4.81% 2.64% 2.02% 1.85%

Copyright © Adthena. All rights reserved.

In May 2025, iscooterglobal.co.uk led with a fluctuating spend share, peaking at 28.33% on the 28th. ebay.co.uk maintained a steady presence, while pureelectric.com surged mid-month. The month concluded with iscooterglobal.co.uk dominating.

Market Exposure

Competitor Count for UK Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 380
2025/05/02 379
2025/05/03 391
2025/05/04 385
2025/05/05 390
2025/05/06 391
2025/05/07 414
2025/05/08 441
2025/05/09 437
2025/05/10 425
2025/05/11 432
2025/05/12 429
2025/05/13 421
2025/05/14 423
2025/05/15 413
2025/05/16 412
2025/05/17 396
2025/05/18 398
2025/05/19 367
2025/05/20 382
2025/05/21 370
2025/05/22 373
2025/05/23 377
2025/05/24 345
2025/05/25 344
2025/05/26 336
2025/05/27 347
2025/05/28 339
2025/05/29 340
2025/05/30 350
2025/05/31 337

Copyright © Adthena. All rights reserved.

In May 2025, advertiser numbers peaked at 441 on May 8, then gradually declined, ending at 337.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
pureelectric.com 5.43%
isinwheel.co.uk 2.47%
iscooterglobal.co.uk 2.27%
fc-moto.de 0.83%
hitway.eu 0.74%
quad-warehouse.com -1.55%
scooter.co.uk -1.68%
ebay.co.uk -1.69%
funbikes.co.uk -1.9%
halfords.com -2.03%

Copyright © Adthena. All rights reserved.

Pureelectric.com surged with a 5.43% click share increase, while halfords.com dropped by 2.03%.

Campaign Efficiency

UK Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date iscooterglobal.co.uk ebay.co.uk isinwheel.co.uk pureelectric.com engwe-bikes-uk.com aovopro.com aliexpress.com funbikes.co.uk quad-warehouse.com scooter.co.uk
2025/05/01 14.62% 11.22% 10.83% 2.42% 6.32% 3.57% 2.79% 10.59% 3.08% 3.08%
2025/05/02 15.61% 11.02% 11.22% 3.13% 5.6% 3.2% 2.35% 8.19% 3.05% 2.4%
2025/05/03 13.85% 14.82% 9.89% 2.83% 5.5% 2.35% 2.38% 7.67% 3.02% 3.94%
2025/05/04 13.69% 13.79% 8.45% 3.19% 4.83% 3.72% 3.18% 6.72% 3.09% 2.64%
2025/05/05 17.3% 13.32% 6.94% 2.85% 6.69% 3.15% 4.16% 5.46% 3.51% 2.72%
2025/05/06 18.73% 13.06% 7.59% 3.29% 6.18% 4.24% 5.26% 3.75% 3.04% 3.5%
2025/05/07 17.17% 10.28% 7.8% 2.89% 7.15% 3.42% 5.14% 6.17% 3.42% 3.31%
2025/05/08 19.54% 14.66% 7.86% 2.61% 3.15% 3.22% 3.5% 5.43% 2.62% 3.1%
2025/05/09 19.49% 12.28% 10.06% 2.38% 5.41% 2.38% 4.87% 4.33% 4.16% 3.17%
2025/05/10 18.93% 13.8% 10.67% 2.8% 3.59% 2.83% 3.4% 5.72% 5.32% 2.79%
2025/05/11 16.9% 15.96% 10.37% 2.56% 5.22% 3.16% 5.17% 6.44% 4.52% 2.02%
2025/05/12 14.77% 16.29% 11.47% 2.8% 4.81% 2.7% 3.37% 5.95% 5.04% 1.59%
2025/05/13 18.56% 13.15% 6.63% 5.46% 6.46% 1.02% 1.81% 5.64% 4.55% 2.67%
2025/05/14 14.27% 15.54% 4.33% 5.87% 16.76% 1.7% 1.88% 4.75% 3.97% 1.7%
2025/05/15 14.74% 13.61% 5.66% 7.98% 12.84% 2.32% 1.24% 5.03% 4.55% 3.26%
2025/05/16 18.27% 8.15% 9.69% 7.22% 11.68% 2.88% 0.91% 3.89% 4.17% 3.13%
2025/05/17 18.96% 9.66% 8.75% 10.52% 10.76% 2.93% 1.26% 3.46% 3.2% 2.07%
2025/05/18 17.22% 12.79% 10.97% 6.94% 7.27% 2.32% 2.15% 3.37% 3.05% 1.72%
2025/05/19 14.85% 13.02% 8.07% 7.39% 11.38% 3.37% 1.59% 4.61% 3.16% 2.38%
2025/05/20 18.51% 11.36% 10.3% 6.93% 7.86% 2.78% 2.38% 3.9% 3.4% 2.73%
2025/05/21 21.47% 11.67% 10.38% 6.93% 4.46% 3.1% 0.97% 3.75% 2.1% 2.14%
2025/05/22 23.37% 10.89% 13.46% 5.77% 4.86% 2.86% 2.7% 3.16% 1.48% 2.22%
2025/05/23 17.87% 13.65% 8.29% 8.14% 5.54% 4.39% 1.51% 3.5% 2.15% 2.19%
2025/05/24 19.55% 9.58% 9.37% 9.61% 3.47% 4.29% 1.89% 5.34% 2.46% 1.5%
2025/05/25 22.22% 11.67% 11.16% 7.11% 3.62% 4.2% 1.34% 4.32% 2.23% 1.88%
2025/05/26 20.2% 11.92% 15.02% 6.38% 4.72% 3.75% 1.51% 3.13% 1.92% 1.94%
2025/05/27 17.6% 10.38% 16.41% 6.45% 4.78% 4.07% 1.23% 2.68% 0.77% 2.32%
2025/05/28 27.39% 9.77% 13.44% 5.09% 4.91% 0.82% 2.18% 4.74% 1.87% 1.66%
2025/05/29 21.79% 10.52% 7.67% 8.92% 2.85% 4.81% 2.18% 5.43% 2.07% 2.4%
2025/05/30 20.58% 12.06% 10.93% 10.91% 4.68% 5.59% 2.42% 4.96% 2.63% 1.89%
2025/05/31 16.99% 15.54% 11.57% 7.65% 6.32% 5.69% 3.4% 2.99% 2.59% 2.15%

Copyright © Adthena. All rights reserved.

In May 2025, iscooterglobal.co.uk led with a peak impression share of 27.39% on the 28th. ebay.co.uk fluctuated, ending at 15.54%. isinwheel.co.uk saw a rise, peaking at 16.41% on the 27th. Pureelectric.com and engwe-bikes-uk.com showed moderate gains, while aovopro.com and aliexpress.com had lower shares. Funbikes.co.uk and quad-warehouse.com experienced declines, with scooter.co.uk maintaining a steady presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    BMW Motorrad S 1000 RR https://www.bmw-motorrad.co.uk

    Perfection is in the details — The embodiment of pure performance, discover the new S 1000 RR. Book your test ride now. Explore...

  2. 2
    Harley davidson https://www.harley-davidson.com › store › outlet

    Official Harley-Davidson Shop — Shop the latest styles in motorcycle riding jackets, shirts, helmets and more for men. Wide selection of clothing: Shop all of the Men's best sellers and more.

  3. 3
    Honda NT1100 Motorcycle | Honda Motorbikes Official Site https://www.honda.co.uk › honda › nt1100

    Parallel twin-cylinder engine. Easy handling and long travel suspension. Book a test ride! The chassis...

  4. 4
    Suzuki Bikes https://bikes.suzuki.co.uk › suzuki › bikes

    Explore Our Bike Range — Ride Away on a Suzuki Bike Today. Discover Our Latest Offers. Available from £4,999 OTR. Explore...

  5. 5
    Yamaha Motorcycles | £2,000 Contribution Offer https://www.yamaha-motor.eu › motorcycles

    Get Your Heart Revving In 2025 With Up To £2,000 Contribution On Selected New 2024 Models. Yamaha Motorcycles Give Riders The Chance To...

Copyright © Adthena. All rights reserved.

In the world of Google PPC, BMW Motorrad captivates with the promise of perfection in their S 1000 RR, while Harley-Davidson entices with stylish riding gear. Honda highlights easy handling with the NT1100, Suzuki offers affordability, and Yamaha excites with a £2,000 contribution offer.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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