UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

– Solid Waste Collection – UK

Google AI Overview visibility for Energy, Utilities & Waste - Solid Waste Collection UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.4267407751
81.5732592249
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 69
31
69%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
clearabee.co.uk 18.08
biffa.co.uk 14.54
wastemanaged.co.uk 6.51
viking-direct.co.uk 4.93
pimlicoplumbers.com 3.77
binbase.co.uk 3.66
skiphirecomparison.co.uk 3.41
litta.co.uk 3.14
quotescomparison.co.uk 2.34
londonwastemanagement.com 2.06
others 37.56
  • clearabee.co.uk - 18.08%
  • biffa.co.uk - 14.54%
  • wastemanaged.co.uk - 6.51%
  • viking-direct.co.uk - 4.93%
  • pimlicoplumbers.com - 3.77%
  • binbase.co.uk - 3.66%
  • skiphirecomparison.co.uk - 3.41%
  • litta.co.uk - 3.14%
  • quotescomparison.co.uk - 2.34%
  • londonwastemanagement.com - 2.06%
  • others - 37.56%

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In the PPC landscape, Clearabee leads with 18.08% click share, followed by Biffa at 14.54%. Others collectively dominate with 37.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date biffa.co.uk clearabee.co.uk wastemanaged.co.uk pimlicoplumbers.com litta.co.uk betterwaste.co.uk quotescomparison.co.uk viking-direct.co.uk skiphirecomparison.co.uk affordablewastemanagement.co.uk
2025/11/01 3.07% 21.31% 23.81% 2.55% 5.01% 0% 2.02% 0% 3.68% 0%
2025/11/02 3.75% 33.28% 13.92% 6.38% 5.42% 0% 1.82% 0% 5.31% 1%
2025/11/03 7.65% 19.77% 7.36% 8.72% 5.08% 8.99% 0.96% 2.75% 4.43% 2.43%
2025/11/04 10.7% 10.52% 6.99% 2.81% 3.41% 9.94% 4.94% 2.49% 1.75% 5%
2025/11/05 15.61% 9.94% 6.72% 9.5% 3.35% 10.67% 6.09% 1.46% 1.58% 1.13%
2025/11/06 1.15% 13.57% 13.51% 8.55% 2.95% 6.11% 1.16% 3.72% 2.9% 1.63%
2025/11/07 1.42% 13.57% 15.59% 5% 4.41% 3.12% 1% 3.64% 2.63% 1.1%
2025/11/08 4.59% 12.47% 8.71% 9.04% 3.89% 0% 3.79% 3.5% 7.29% 0.01%
2025/11/09 9.75% 7.72% 9.54% 7.24% 9.36% 0% 3.03% 3.42% 9.26% 1.03%
2025/11/10 6.32% 5.03% 4.39% 7.41% 5.89% 7.92% 1% 3.58% 2.74% 1.08%
2025/11/11 18.23% 3.91% 15.59% 4% 3.33% 2.29% 9.45% 2.86% 0.98% 0.48%
2025/11/12 18.79% 3.23% 10.62% 9.3% 3.59% 3.58% 11.47% 1.32% 1.34% 0.88%
2025/11/13 12.68% 21.24% 12.76% 5.77% 2.98% 3.33% 4.63% 1.65% 0.68% 10.75%
2025/11/14 21.3% 16.47% 9.59% 8.67% 2.88% 3.74% 0.02% 3.21% 1.44% 0.22%
2025/11/15 35.55% 3.15% 17.5% 1.85% 2.54% 3.51% 4.86% 1.24% 2.63% 0%
2025/11/16 18.12% 21.65% 6.63% 1.56% 3.39% 7.2% 6.57% 0.96% 5.12% 0.14%
2025/11/17 25.04% 10.17% 5.16% 6.35% 2.4% 6.78% 3.13% 0.75% 3.11% 2.26%
2025/11/18 12.56% 7.68% 8.26% 3.03% 2.92% 5.44% 7.8% 2.11% 4.19% 11.35%
2025/11/19 19.67% 16.07% 6.96% 2.07% 2.04% 4.18% 4.79% 2.72% 2.88% 0.29%
2025/11/20 18.83% 6.98% 12.63% 4.56% 1.97% 7.06% 11.38% 3.4% 0% 0.73%
2025/11/21 11.86% 11.31% 16.23% 3.37% 1.61% 3.49% 5.69% 4.27% 1.8% 3.99%
2025/11/22 27.42% 4.6% 15.64% 2.01% 2.79% 3.46% 9.65% 1.37% 0.64% 0%
2025/11/23 31.86% 6.58% 12.82% 1.88% 4.25% 3.92% 8.77% 1.58% 3.81% 0.2%
2025/11/24 20.92% 6.63% 15.69% 1.7% 1.96% 8.54% 4.6% 2.36% 0.81% 13.69%
2025/11/25 26.9% 3.01% 14.91% 3.94% 2.13% 5.07% 7.38% 3.64% 2.42% 0.77%
2025/11/26 10.68% 4.7% 19.35% 2.78% 2.63% 2.3% 7.14% 3.9% 1.68% 2.84%
2025/11/27 0.57% 6.42% 15.59% 5.76% 4.36% 6.61% 0.65% 5.71% 1.85% 11.1%
2025/11/28 15.14% 3.95% 21.16% 5.5% 3.32% 5.61% 0.39% 4.4% 2.09% 4.41%
2025/11/29 32.14% 3.77% 15.6% 1.81% 2.45% 0% 12.72% 1.25% 2.5% 0%
2025/11/30 25.28% 17.84% 13.7% 4.86% 4% 3.98% 3.02% 2.87% 2.38% 0.12%
  • biffa.co.uk
  • clearabee.co.uk
  • wastemanaged.co.uk
  • pimlicoplumbers.com
  • litta.co.uk
  • betterwaste.co.uk
  • quotescomparison.co.uk
  • viking-direct.co.uk
  • skiphirecomparison.co.uk
  • affordablewastemanagement.co.uk

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Biffa.co.uk’s PPC spend surged mid-month, peaking at 35.55 on November 15. Clearabee.co.uk started strong but dipped, while wastemanaged.co.uk maintained steady growth. November ended with diverse spending patterns across domains.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 63
2025/11/02 62
2025/11/03 78
2025/11/04 88
2025/11/05 81
2025/11/06 84
2025/11/07 81
2025/11/08 75
2025/11/09 59
2025/11/10 75
2025/11/11 85
2025/11/12 88
2025/11/13 83
2025/11/14 83
2025/11/15 75
2025/11/16 71
2025/11/17 83
2025/11/18 89
2025/11/19 82
2025/11/20 87
2025/11/21 87
2025/11/22 82
2025/11/23 70
2025/11/24 94
2025/11/25 95
2025/11/26 85
2025/11/27 91
2025/11/28 86
2025/11/29 71
2025/11/30 78

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November saw a dynamic shift in distinct advertisers, starting at 63 and peaking at 95. The month concluded with a stable 78, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
biffa.co.uk 7.93%
wastemanaged.co.uk 1.8%
mickgeorge.co.uk 1.39%
quotescomparison.co.uk 0.72%
onewasteclearance.co.uk 0.63%
jnwasteclearance.co.uk -1.11%
litta.co.uk -1.2%
clearabee.co.uk -1.39%
pimlicoplumbers.com -2.01%
londonwastemanagement.com -2.3%

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Biffa.co.uk surged with a 7.93% click share increase, while londonwastemanagement.com dropped by 2.3%. Wastemanaged.co.uk and mickgeorge.co.uk also saw positive gains.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date clearabee.co.uk wastemanaged.co.uk biffa.co.uk viking-direct.co.uk binbase.co.uk litta.co.uk betterwaste.co.uk pimlicoplumbers.com skiphirecomparison.co.uk quotescomparison.co.uk
2025/11/01 13.43% 11.33% 3.53% 0% 4.47% 7.93% 0% 2.11% 5.89% 2.59%
2025/11/02 18.71% 7.12% 4.06% 0% 4.52% 8.29% 0% 7.63% 8.44% 2.38%
2025/11/03 12.24% 4.37% 5.31% 7.22% 8.27% 7.09% 4.16% 5.86% 5.95% 1.08%
2025/11/04 7.61% 5.97% 4.72% 7.38% 2.34% 5.11% 5.72% 2.39% 2.64% 4.23%
2025/11/05 5.84% 5.06% 6.3% 4.11% 1.81% 5.5% 7.8% 10.04% 2.43% 6.08%
2025/11/06 8.24% 6.33% 1.61% 9.08% 3.09% 4% 3.04% 6.92% 4.07% 1.3%
2025/11/07 6.56% 7.69% 1.69% 8.32% 5.61% 5.64% 2.27% 4.77% 3.62% 1.21%
2025/11/08 6.69% 4% 3.84% 7.44% 5.02% 5.76% 0% 7.53% 8.86% 4.09%
2025/11/09 6.43% 3.74% 6.79% 9.33% 6.37% 11.36% 0% 5.95% 12.12% 3.46%
2025/11/10 4.06% 2% 4.22% 7.85% 4.03% 6.56% 4.02% 6.37% 3.33% 0.99%
2025/11/11 3.74% 10.75% 8.26% 8.73% 2.6% 3.99% 2.6% 3.37% 1.38% 7.5%
2025/11/12 3.35% 7.03% 7.1% 3.64% 1.39% 5% 3.85% 8.73% 2.09% 10.72%
2025/11/13 12.79% 9.45% 5.99% 5.57% 5.44% 4.02% 4.47% 6.03% 1.19% 4.97%
2025/11/14 9.27% 8.29% 8% 8.41% 6.6% 3.33% 4.2% 8.51% 2.64% 0.01%
2025/11/15 4.01% 16.65% 15.44% 3.95% 5.35% 4.02% 4.62% 2.6% 5.03% 4.62%
2025/11/16 15.7% 6.37% 7.28% 3.28% 4.82% 4.77% 8.25% 1.8% 8.64% 6.06%
2025/11/17 7.02% 5.83% 10.31% 2.49% 1.03% 2.91% 8.45% 6.99% 5.75% 3.06%
2025/11/18 7.4% 7.43% 4.7% 6.07% 3.83% 3.12% 6.38% 3.82% 6.9% 7.47%
2025/11/19 10.16% 4.6% 9.05% 6.22% 4.36% 2.35% 4.65% 1.54% 4.86% 3.89%
2025/11/20 6.45% 8.41% 6.95% 10.92% 2.17% 1.87% 7.77% 3.59% 0% 10.54%
2025/11/21 6.71% 10.82% 5.23% 10.1% 3.1% 1.69% 4% 2.76% 2.89% 5.15%
2025/11/22 5.37% 11.03% 10.5% 3.61% 4.7% 3.1% 4.15% 2.07% 0.98% 8.8%
2025/11/23 8.2% 11.62% 12.77% 3.75% 3.18% 5.29% 5.13% 1.64% 7.53% 8.56%
2025/11/24 5.43% 12.13% 8.7% 8.85% 4.8% 2.39% 6.45% 2.49% 1.55% 4.49%
2025/11/25 3.07% 9.69% 10.06% 9.77% 5.9% 2.21% 3.43% 3.2% 3.88% 6.17%
2025/11/26 4.97% 10.26% 5.76% 11.73% 8.37% 2.35% 2.6% 3.25% 2.54% 6.75%
2025/11/27 5.51% 7.63% 0.58% 10.61% 6.28% 4.31% 3.53% 5.46% 2.47% 0.7%
2025/11/28 4.31% 12.87% 7.77% 11.05% 6.59% 4.91% 3.98% 5.79% 3.51% 0.52%
2025/11/29 4.25% 14.85% 11.56% 2.88% 9.56% 4.12% 0% 1.59% 4.36% 12.7%
2025/11/30 13.63% 11.71% 9.46% 8.28% 7.73% 5.74% 4.9% 4.75% 4.26% 2.98%
  • clearabee.co.uk
  • wastemanaged.co.uk
  • biffa.co.uk
  • viking-direct.co.uk
  • binbase.co.uk
  • litta.co.uk
  • betterwaste.co.uk
  • pimlicoplumbers.com
  • skiphirecomparison.co.uk
  • quotescomparison.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, Clearabee.co.uk started strong, peaking early, then fluctuated, ending with a notable rise. Wastemanaged.co.uk showed consistent growth, finishing robustly. Biffa.co.uk had a mid-month surge, stabilizing later. Viking-direct.co.uk and Binbase.co.uk experienced varied trends, while Litta.co.uk and Betterwaste.co.uk saw moderate fluctuations. Pimlicoplumbers.com and Skiphirecomparison.co.uk had sporadic peaks. Quotescomparison.co.uk ended with a significant spike.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection - Last month
  1. 1
    £7.5k Government Grant - Boiler Replacement Grant £7.5k https://www.airahome.com

    Take advantage of the £7.5k boiler replacement government grant. Eligibility applies. Save on...

  2. 2
    Schedule An Appointment - Reliable Plumbing Services https://www.jetfastplumbers.co.uk

    Drain unblocking services across Soho including leak detection and CCTV surveying

  3. 3
    Book boiler service today https://www.pimlicoplumbers.com

    No Call-out Charges — Charged in 15 minute increments, our engineers provide boiler services across London. From installation to repair, call now to book your boiler service.

  4. 4
    Free Boiler Replacement Grant https://www.simplyecoltd.co.uk › boiler_grant

    Fully Funded — Check if You Are Eligible for a Government-Backed...

  5. 5
    24/7 Gas Engineers London - Within 45 Minutes Arrival Time https://gb.swiftplumber.co.uk › boiler_repair › london

    Swift and Certified: Our Gas Safe Registered Engineers Are Available 24/7 to Assist. From a Minor Boiler Repair to Full Central Heating Installation...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for energy and utilities, Aira Home stands out with its enticing £7.5k government boiler grant. Meanwhile, Jetfast Plumbers and Pimlico Plumbers emphasize reliability and convenience, offering services like drain unblocking and no call-out charges. Simply Eco Ltd. and Swift Plumber highlight government-backed grants and swift, certified services, respectively, ensuring customers feel supported and informed.

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