UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

– Solid Waste Collection – UK

Google AI Overview visibility for Energy, Utilities & Waste - Solid Waste Collection UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.8570235278
81.1429764722
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 73
27
73%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
litta.co.uk 7.04
wastemanaged.co.uk 5.9
clearabee.co.uk 5.4
betterwaste.co.uk 5.35
pimlicoplumbers.com 5.23
biffa.co.uk 5.17
skiphirecomparison.co.uk 4.68
quotescomparison.co.uk 4.55
affordablewastemanagement.co.uk 3.03
binbase.co.uk 2.93
others 50.72
  • litta.co.uk - 7.04%
  • wastemanaged.co.uk - 5.9%
  • clearabee.co.uk - 5.4%
  • betterwaste.co.uk - 5.35%
  • pimlicoplumbers.com - 5.23%
  • biffa.co.uk - 5.17%
  • skiphirecomparison.co.uk - 4.68%
  • quotescomparison.co.uk - 4.55%
  • affordablewastemanagement.co.uk - 3.03%
  • binbase.co.uk - 2.93%
  • others - 50.72%

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In the competitive landscape of Google’s PPC for waste management, ‘litta.co.uk’ leads with a 7.04% click share. ‘Wastemanaged.co.uk’ follows at 5.9%, while ‘others’ dominate with 50.72%.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date pimlicoplumbers.com litta.co.uk betterwaste.co.uk clearabee.co.uk wastemanaged.co.uk biffa.co.uk quotescomparison.co.uk viking-direct.co.uk skiphirecomparison.co.uk affordablewastemanagement.co.uk
2025/10/01 2.64% 4.41% 7.21% 8.18% 8.65% 2.71% 5.31% 6.67% 5.03% 1.44%
2025/10/02 0.44% 5.04% 7.65% 7.52% 5.49% 4.81% 5.39% 5.85% 0.92% 1%
2025/10/03 6.56% 5.63% 8.04% 3.87% 5.97% 2.79% 7.75% 4.5% 3.45% 5.27%
2025/10/04 2.1% 5.76% 0.56% 9.71% 4.19% 0.53% 1.43% 6.47% 5.06% 6.04%
2025/10/05 3.04% 9.34% 0.88% 7.64% 6.91% 6.04% 1.64% 5.38% 6.85% 10.09%
2025/10/06 6.29% 6.38% 4.92% 6.59% 2.92% 2.72% 0.2% 6.59% 4.37% 15.96%
2025/10/07 2.11% 4.37% 10.67% 2.86% 3.87% 2.97% 6.79% 6.61% 3.57% 0.5%
2025/10/08 2.46% 4.77% 12.23% 3.7% 8.1% 5.14% 5.35% 3.79% 4.25% 0.72%
2025/10/09 2.48% 2.9% 6.35% 4.42% 3.43% 6.62% 4.53% 6.04% 5.21% 1.37%
2025/10/10 4.4% 2.53% 6.25% 3.52% 5.08% 6.76% 3.47% 7.5% 7.48% 3.43%
2025/10/11 0.77% 7.72% 0.63% 6.34% 8.1% 3.25% 1.82% 3.4% 10.23% 1.12%
2025/10/12 0.67% 10.23% 1.23% 12.72% 6.78% 1.5% 1.66% 5.18% 4.7% 0.81%
2025/10/13 8.31% 7.42% 9.17% 7.87% 4.39% 0.3% 0.64% 4.04% 5.87% 10.74%
2025/10/14 2.11% 4.55% 9.09% 6.83% 7.11% 4.96% 3.85% 4.41% 2.8% 1.2%
2025/10/15 3.84% 7.53% 7.66% 4.97% 9.85% 5.83% 4.28% 3.56% 3.43% 1.93%
2025/10/16 5.51% 6.12% 6.42% 2.18% 6.29% 3.17% 4.38% 4.28% 4.76% 2.34%
2025/10/17 3.69% 6.18% 11.28% 2.81% 4.39% 7.3% 2.54% 5.43% 1.23% 2.67%
2025/10/18 5.32% 8.88% 3.93% 6.1% 7.31% 8.25% 6.46% 2.31% 6.7% 1.58%
2025/10/19 2.67% 10.84% 6.69% 9.2% 5.76% 7.95% 6.86% 4.62% 8.81% 2.19%
2025/10/20 7.61% 8.21% 3.91% 2.57% 3.88% 11.75% 5% 3.52% 3.94% 6.26%
2025/10/21 3.5% 6.99% 4.55% 2.57% 4.77% 3.7% 4.46% 2.76% 6.5% 4.23%
2025/10/22 6.14% 8.99% 4.89% 2.96% 5.41% 6.2% 6.71% 7.05% 2.49% 0.18%
2025/10/23 3.35% 8.26% 4.11% 5.48% 8.97% 6.62% 5.89% 1.65% 1.72% 1.63%
2025/10/24 3.13% 7.93% 3.88% 2.67% 6.25% 5.57% 6.34% 1.8% 2.7% 7.27%
2025/10/25 5.4% 6.78% 0.01% 7.96% 6.5% 13.78% 8.36% 1.2% 3.98% 3.76%
2025/10/26 8.79% 9.6% 0.01% 4.25% 9.13% 11.74% 5.4% 3.69% 7.65% 3.66%
2025/10/27 15.16% 7.35% 6.28% 5.11% 7.78% 4.66% 3.35% 2.93% 4.4% 4.5%
2025/10/28 5.25% 6.77% 3.37% 6.77% 6.43% 4.86% 4.57% 2.96% 3.31% 1.72%
2025/10/29 7.64% 6.82% 6.76% 3.74% 4.82% 4.1% 6% 2.76% 3.62% 1.55%
2025/10/30 10.5% 7.76% 8.1% 5.42% 6.24% 4.9% 6.08% 2.32% 1.87% 5.03%
2025/10/31 12.67% 8.73% 6.05% 6.01% 5.3% 4.07% 3.46% 2.73% 2.31% 1.07%
  • pimlicoplumbers.com
  • litta.co.uk
  • betterwaste.co.uk
  • clearabee.co.uk
  • wastemanaged.co.uk
  • biffa.co.uk
  • quotescomparison.co.uk
  • viking-direct.co.uk
  • skiphirecomparison.co.uk
  • affordablewastemanagement.co.uk

Copyright © Adthena. All rights reserved.

October saw dynamic shifts in PPC spend share. Pimlico Plumbers surged mid-month, peaking on the 27th. Litta maintained steady growth, while Better Waste fluctuated, ending strong. Clearabee and Waste Managed showed consistent performance. Biffa spiked on the 25th.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 91
2025/10/02 88
2025/10/03 90
2025/10/04 93
2025/10/05 71
2025/10/06 82
2025/10/07 95
2025/10/08 97
2025/10/09 92
2025/10/10 91
2025/10/11 77
2025/10/12 70
2025/10/13 82
2025/10/14 84
2025/10/15 86
2025/10/16 87
2025/10/17 82
2025/10/18 74
2025/10/19 70
2025/10/20 89
2025/10/21 90
2025/10/22 82
2025/10/23 83
2025/10/24 86
2025/10/25 66
2025/10/26 62
2025/10/27 81
2025/10/28 88
2025/10/29 77
2025/10/30 82
2025/10/31 81

Copyright © Adthena. All rights reserved.

Advertisers fluctuated throughout October, peaking at 97 on the 8th. The month concluded with 81 distinct advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pimlicoplumbers.com 3.18%
biffa.co.uk 2.51%
litta.co.uk 2.4%
quotescomparison.co.uk 2.16%
wastemanaged.co.uk 0.83%
viking-direct.co.uk -1.06%
skiphirecomparison.co.uk -1.06%
betterwaste.co.uk -1.52%
binbase.co.uk -1.66%
asda.com -5.32%

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Pimlicoplumbers.com surged with a 3.18% increase, while asda.com faced a 5.32% decline. Biffa.co.uk, litta.co.uk, and quotescomparison.co.uk also saw positive growth.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date litta.co.uk clearabee.co.uk betterwaste.co.uk wastemanaged.co.uk viking-direct.co.uk biffa.co.uk quotescomparison.co.uk binbase.co.uk skiphirecomparison.co.uk asda.com
2025/10/01 4.73% 6.67% 5.53% 7.1% 11.17% 2.08% 4.09% 4.1% 5.62% 3.54%
2025/10/02 5.5% 6.5% 5.61% 4.97% 9.45% 3.86% 4.19% 1.69% 1.09% 0%
2025/10/03 6.39% 3.87% 6.33% 5.02% 6.61% 2.35% 6.42% 1.71% 4.39% 0%
2025/10/04 5.88% 7.59% 0.56% 3.2% 10.46% 0.3% 1.33% 6.38% 5.61% 14.63%
2025/10/05 9.74% 6.38% 0.75% 5.67% 8.63% 5.94% 1.66% 4.71% 8.42% 4.57%
2025/10/06 6.57% 5.67% 3.27% 2.87% 10.87% 2.93% 0.18% 3.65% 5.33% 2.8%
2025/10/07 4.51% 2.62% 7.55% 3.28% 10.1% 2.36% 5.24% 2.8% 4.12% 9.49%
2025/10/08 5.24% 3.94% 8.48% 7.03% 4.95% 4.16% 4.55% 3.07% 5.36% 2.61%
2025/10/09 2.71% 3.71% 4.64% 2.87% 9.5% 4.54% 3.91% 5.06% 6.06% 8.34%
2025/10/10 2.21% 3.55% 5% 4.29% 12.78% 4.59% 3.14% 3.96% 8.27% 6.56%
2025/10/11 7.51% 6.02% 0.49% 6.75% 3.99% 3.06% 1.75% 7.41% 12.11% 0%
2025/10/12 9.7% 10.9% 0.97% 5.49% 7.22% 1.14% 1.3% 6.05% 5.37% 16.01%
2025/10/13 7.77% 7.94% 7.69% 4.52% 8.42% 0.23% 0.61% 1.56% 7.25% 0%
2025/10/14 4.26% 6.87% 7.99% 6.61% 6.5% 4.5% 3.65% 3.01% 3.11% 4%
2025/10/15 7.71% 5.04% 6.93% 9.4% 6.08% 5.44% 4.11% 2.75% 3.84% 0.75%
2025/10/16 5.8% 2.11% 5.75% 5.58% 9.43% 2.88% 4.04% 2.88% 5.02% 4.33%
2025/10/17 5.65% 2.71% 9.99% 4% 10.22% 6.26% 2.24% 3.57% 1.26% 10.25%
2025/10/18 8.3% 6.15% 3.52% 6.95% 5.63% 7.15% 5.88% 2.35% 7.1% 0%
2025/10/19 10.13% 9.19% 5.96% 5.37% 8.17% 7.13% 6.21% 2.44% 9.24% 0%
2025/10/20 8.09% 2.78% 3.94% 3.72% 6.73% 10.46% 4.8% 1.45% 4.38% 1.72%
2025/10/21 6.91% 2.82% 4.74% 4.57% 6.2% 3.33% 4.13% 1.25% 7.2% 3.68%
2025/10/22 8.58% 3.17% 4.61% 4.98% 11.74% 5.88% 6.17% 1.76% 2.77% 0%
2025/10/23 8.32% 5.72% 3.93% 8.48% 1.66% 6.06% 5.4% 2.06% 1.88% 0%
2025/10/24 8.06% 2.92% 3.63% 5.95% 2.74% 5.56% 5.87% 1.1% 3.02% 0%
2025/10/25 6.73% 8.38% 0% 6% 2.07% 12.48% 7.77% 1.93% 4.45% 0%
2025/10/26 9.58% 4.56% 0% 9.11% 7.63% 11.25% 5.02% 5.35% 8.41% 1.04%
2025/10/27 7.54% 5.66% 6.06% 7.55% 5.56% 4.69% 3.2% 1.67% 5.15% 0%
2025/10/28 6.03% 6.72% 3.1% 5.91% 5.54% 4.72% 4.11% 1.12% 3.59% 0%
2025/10/29 6.27% 3.9% 6.2% 4.82% 5.6% 3.72% 5.61% 1.05% 4.01% 0%
2025/10/30 7.49% 6.08% 7.73% 6.53% 3.91% 4.6% 5.63% 4.18% 2.02% 0%
2025/10/31 8.32% 6.23% 5.8% 5.44% 4.92% 4.26% 3.54% 2.98% 2.85% 0%
  • litta.co.uk
  • clearabee.co.uk
  • betterwaste.co.uk
  • wastemanaged.co.uk
  • viking-direct.co.uk
  • biffa.co.uk
  • quotescomparison.co.uk
  • binbase.co.uk
  • skiphirecomparison.co.uk
  • asda.com

Copyright © Adthena. All rights reserved.

In October 2025, “litta.co.uk” saw fluctuating impressions, peaking at 10.13% on the 19th. “clearabee.co.uk” had a notable spike on the 12th with 10.9%. “betterwaste.co.uk” experienced a dip mid-month but ended strong. “wastemanaged.co.uk” maintained a steady presence, while “viking-direct.co.uk” led early but declined. “biffa.co.uk” surged on the 25th with 12.48%. “quotescomparison.co.uk” and “binbase.co.uk” showed moderate activity. “skiphirecomparison.co.uk” peaked on the 11th, and “asda.com” had a significant rise on the 12th. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection - Last month
  1. 1
    UK’s Best Bins – Shop Now https://www.britishbins.co.uk

    Bins for Homes & Business — Wheelie Bins - Lowest Prices - Top Quality - Free Delivery - Huge Variety. High-quality bins for homes & businesses. Fast UK-wide delivery available. Ask Questions. Register Online.

  2. 2
    Commercial Waste Collection - Prices From Just £1.17 Per Day https://commercialexperts.com › best-business › waste-disposal

    Find The Cheapest Fixed Price | See How Much You Could Save | Reduce Your Disposal Costs

  3. 3
    Top 10 Boiler Replacement 2025 - Compare Prices in Your Area https://www.comparecompanies.co.uk › boilers › free_quotes

    Compare Competitive Quotes From Installers In Your Area. Save On Your Energy Bills.

  4. 4
    Book boiler service today - No Call-out Charges https://www.pimlicoplumbers.com

    Charged in 15 minute increments, our engineers provide boiler services across London. From installation to repair, call now to book your boiler service.

  5. 5
    Commercial Waste Collection London | First Mile https://www.thefirstmile.co.uk

    First Mile's waste collection services in London help businesses manage their waste and reduce their carbon impact. Get a free quote or book your service today

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In the competitive landscape of waste management and energy services, British Bins stands out with its promise of high-quality bins and fast UK-wide delivery. Meanwhile, Commercial Experts entices with cost-effective waste disposal solutions starting at just £1.17 per day. First Mile focuses on sustainability, offering waste collection services that help businesses reduce their carbon footprint. In the energy sector, Compare Companies and Pimlico Plumbers highlight cost savings and efficient services, with the former offering competitive boiler replacement quotes and the latter providing flexible, no call-out charge services in London.

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