UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste - Solid Waste Collection UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	24.0681733976
	75.9318266024

24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	60
	40

60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
clearabee.co.uk	16.06
biffa.co.uk	14.76
viking-direct.co.uk	12.51
binbase.co.uk	8.18
kingfisherdirect.co.uk	3.94
wastemanaged.co.uk	3.24
betterwaste.co.uk	2.28
getwheeliebins.co.uk	2.26
ecosolutionswastemanagement.co.uk	2.23
asda.com	2.18
others	32.36

clearabee.co.uk - 16.06%
biffa.co.uk - 14.76%
viking-direct.co.uk - 12.51%
binbase.co.uk - 8.18%
kingfisherdirect.co.uk - 3.94%
wastemanaged.co.uk - 3.24%
betterwaste.co.uk - 2.28%
getwheeliebins.co.uk - 2.26%
ecosolutionswastemanagement.co.uk - 2.23%
asda.com - 2.18%
others - 32.36%

In the competitive landscape of PPC ads, Clearabee leads with 16.06% click share, followed by Biffa at 14.76%. Others collectively hold a significant 32.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	clearabee.co.uk	binbase.co.uk	wastemanaged.co.uk	biffa.co.uk	affordablewastemanagement.co.uk	viking-direct.co.uk	ecosolutionswastemanagement.co.uk	pimlicoplumbers.com	betterwaste.co.uk	quotescomparison.co.uk
2026/02/01	11.28%	4.56%	7.42%	31.41%	0.96%	1.88%	5.53%	2.38%	7.4%	0%
2026/02/02	4.74%	5.29%	1.35%	30.14%	0.22%	7.49%	7.43%	4.36%	0.01%	0.68%
2026/02/03	3.19%	4.11%	15.46%	20.18%	15.83%	6.59%	0.08%	3.45%	6.54%	3.6%
2026/02/04	7.88%	2.67%	9.87%	26.1%	8.38%	3.48%	0%	3.07%	8.2%	4.59%
2026/02/05	3.86%	2.58%	18.81%	13.54%	8.85%	4.24%	0%	3.11%	14.64%	7.99%
2026/02/06	1.89%	3.38%	6.84%	15.86%	9.68%	4.1%	7.93%	2.46%	19.8%	6.96%
2026/02/07	6.89%	12.2%	0.9%	0.23%	20.25%	2.94%	9.56%	4.46%	0.09%	0%
2026/02/08	4.68%	7.25%	8.7%	22.45%	0.42%	1.36%	22.88%	0.64%	7.45%	0%
2026/02/09	3.29%	3.84%	7.74%	27.57%	1.61%	7.09%	5.06%	2.09%	6.81%	0%
2026/02/10	1.85%	4.3%	9.26%	20.35%	1.27%	7.13%	4.53%	0.65%	6.07%	9.48%
2026/02/11	5.15%	7.59%	5.36%	18.34%	1.59%	9.81%	0%	2.55%	0.58%	11.07%
2026/02/12	3.13%	2.67%	12.51%	21.06%	0.24%	5.17%	0%	4.25%	17.46%	6.19%
2026/02/13	1.89%	3.38%	6.84%	15.86%	9.68%	4.1%	7.93%	2.46%	19.8%	6.96%
2026/02/14	6.89%	12.2%	0.9%	0.23%	20.25%	2.94%	9.56%	4.46%	0.09%	0%
2026/02/15	4.68%	7.25%	8.7%	22.45%	0.42%	1.36%	22.88%	0.64%	7.45%	0%
2026/02/16	3.29%	3.84%	7.74%	27.56%	1.65%	7.09%	5.06%	2.09%	6.81%	0%
2026/02/17	3.61%	3.07%	4.83%	54.38%	1.59%	0.91%	0.04%	0.34%	0.35%	12.55%
2026/02/18	2.96%	8.44%	0.65%	42.43%	2.9%	8.77%	0%	5.97%	0.71%	6.93%
2026/02/19	2.16%	5.13%	1.1%	46.6%	0.53%	7.49%	0%	2.03%	0.18%	9.91%
2026/02/20	4.25%	6.17%	3.98%	20.31%	14.06%	7.08%	0%	3.33%	17.28%	3.93%
2026/02/21	4.05%	9.95%	11.22%	40.89%	0.05%	3.6%	0%	0.47%	0%	0%
2026/02/22	10.5%	5.67%	1.73%	41.3%	0.81%	2.68%	0%	1.84%	0.01%	0%
2026/02/23	12.56%	8.58%	5.8%	5.2%	0.59%	10.51%	0%	4.44%	0.92%	0%
2026/02/24	6.83%	3.75%	14%	12.96%	16.41%	3.92%	0%	4.65%	0.59%	4.08%
2026/02/25	4.77%	4.6%	6.59%	36.2%	3.86%	5.84%	0%	3.15%	7.61%	7.88%
2026/02/26	3.57%	4.27%	6.7%	18.5%	0.69%	7.82%	0%	1.18%	8.12%	6.09%
2026/02/27	3.04%	6.14%	7.39%	15.31%	0.28%	9.42%	0.04%	0.16%	16.53%	2.14%
2026/02/28	9.01%	8.26%	5.51%	2.62%	1.66%	0.89%	0.83%	0.48%	0.07%	0.06%

clearabee.co.uk
binbase.co.uk
wastemanaged.co.uk
biffa.co.uk
affordablewastemanagement.co.uk
viking-direct.co.uk
ecosolutionswastemanagement.co.uk
pimlicoplumbers.com
betterwaste.co.uk
quotescomparison.co.uk

In February 2026, Biffa.co.uk dominated PPC spend, peaking mid-month. Clearabee.co.uk and Binbase.co.uk showed fluctuating trends, while Wastemanaged.co.uk had a strong start. The month concluded with Biffa.co.uk leading.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	80
2026/02/02	86
2026/02/03	81
2026/02/04	89
2026/02/05	86
2026/02/06	85
2026/02/07	74
2026/02/08	69
2026/02/09	83
2026/02/10	83
2026/02/11	79
2026/02/12	83
2026/02/13	85
2026/02/14	74
2026/02/15	69
2026/02/16	83
2026/02/17	69
2026/02/18	78
2026/02/19	80
2026/02/20	79
2026/02/21	75
2026/02/22	68
2026/02/23	78
2026/02/24	84
2026/02/25	80
2026/02/26	80
2026/02/27	76
2026/02/28	71

In February 2026, advertiser numbers fluctuated, peaking at 89 on the 4th, then gradually declined, ending at 71.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
biffa.co.uk	3.81%
clearabee.co.uk	2.62%
viking-direct.co.uk	1.52%
justhire.com	1.06%
bin-shop.co.uk	1%
skiphirecomparison.co.uk	-0.94%
binfactoryoutlet.co.uk	-1.37%
betterwaste.co.uk	-1.43%
kingfisherdirect.co.uk	-1.71%
ecosolutionswastemanagement.co.uk	-1.8%

Biffa.co.uk surged with a 3.81% click share increase, while ecosolutionswastemanagement.co.uk dropped by 1.8%. Clearabee.co.uk also rose by 2.62%, contrasting with kingfisherdirect.co.uk’s 1.71% decline.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	binbase.co.uk	clearabee.co.uk	kingfisherdirect.co.uk	wastemanaged.co.uk	litta.co.uk	viking-direct.co.uk	biffa.co.uk	ecosolutionswastemanagement.co.uk	quotescomparison.co.uk	betterwaste.co.uk
2026/02/01	8.98%	9.75%	2.33%	6.44%	3.44%	5.92%	16.06%	5.02%	0%	5.41%
2026/02/02	8.15%	4.07%	3.33%	0.89%	2.98%	17.64%	13%	5.59%	0.68%	0.01%
2026/02/03	7.49%	3.2%	5.33%	10.61%	1.77%	18.88%	7.08%	0.08%	2.72%	4.6%
2026/02/04	5.46%	6.41%	4.76%	8.02%	2.75%	11.13%	9.4%	0%	4.87%	6.92%
2026/02/05	5.93%	4.04%	6.41%	14.26%	1.63%	12.52%	4.12%	0%	6.52%	10.74%
2026/02/06	7.66%	1.81%	5.33%	5.42%	2.49%	12.68%	6.31%	7.52%	5.53%	14.46%
2026/02/07	20.2%	5.51%	11.13%	0.71%	3.59%	6.62%	0.16%	7.06%	0%	0.08%
2026/02/08	13.25%	4.98%	3.58%	5.9%	4.25%	4.43%	11.17%	20.7%	0%	5.22%
2026/02/09	6.81%	3.04%	4.38%	4.8%	2.66%	18.43%	12.56%	4.2%	0%	4.59%
2026/02/10	7.68%	1.63%	5.05%	6.55%	2.93%	16.93%	4.42%	3.62%	6.9%	3.85%
2026/02/11	9.16%	3.99%	4.53%	4.21%	2.74%	21.15%	3.62%	0%	6.37%	0.51%
2026/02/12	6.45%	3.24%	3.57%	9.8%	3.98%	15.18%	8.01%	0%	4.72%	12.34%
2026/02/13	7.66%	1.81%	5.33%	5.42%	2.49%	12.68%	6.31%	7.52%	5.53%	14.46%
2026/02/14	20.2%	5.51%	11.13%	0.71%	3.59%	6.62%	0.16%	7.06%	0%	0.08%
2026/02/15	13.25%	4.98%	3.58%	5.9%	4.25%	4.43%	11.17%	20.7%	0%	5.22%
2026/02/16	6.81%	3.04%	4.38%	4.8%	2.66%	18.43%	12.56%	4.2%	0%	4.59%
2026/02/17	5.46%	5.54%	0.02%	7.25%	3.53%	1.29%	27.23%	0.08%	14.96%	0.65%
2026/02/18	15.54%	2.84%	2.13%	0.56%	2.58%	23.93%	13.42%	0%	5.38%	0.86%
2026/02/19	10.91%	1.99%	3.68%	0.87%	2.07%	20.26%	16.69%	0%	7.39%	0.2%
2026/02/20	11.36%	4.29%	1.87%	4.16%	1.04%	22.45%	5.11%	0%	2.8%	11.87%
2026/02/21	17.86%	4.28%	2.03%	6.93%	1.98%	9.23%	19.4%	0%	0%	0%
2026/02/22	9.06%	11.5%	1.43%	1.45%	5.6%	8.1%	20.04%	0%	0%	0.01%
2026/02/23	10.06%	8.38%	2.36%	3.24%	3.51%	21.97%	2.7%	0%	0%	0.7%
2026/02/24	5.28%	7.41%	1.56%	11.81%	2.2%	10.93%	3.54%	0%	3.07%	0.68%
2026/02/25	8.3%	5.47%	7.47%	7.41%	2.9%	17.66%	12.03%	0%	5.85%	5.35%
2026/02/26	9.2%	3.02%	6.83%	6.39%	3.96%	22.74%	6.49%	0%	4.02%	4.89%
2026/02/27	10.44%	2.75%	3.65%	7.42%	7.08%	23.64%	3.86%	0.03%	1.67%	10.13%
2026/02/28	13.41%	10.09%	5.84%	4.95%	4.55%	2.54%	1.84%	1.18%	0.07%	0.06%

binbase.co.uk
clearabee.co.uk
kingfisherdirect.co.uk
wastemanaged.co.uk
litta.co.uk
viking-direct.co.uk
biffa.co.uk
ecosolutionswastemanagement.co.uk
quotescomparison.co.uk
betterwaste.co.uk

In February 2026, binbase.co.uk saw fluctuating impressions, peaking at 20.2% on the 7th and 14th. Clearabee.co.uk had a notable rise to 11.5% on the 22nd. Viking-direct.co.uk dominated mid-month, reaching 23.93% on the 18th. The month concluded with varied performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection - Last month

1
£7.5k Government Grant https://www.airahome.com
£7.5k Boiler Replacement Grant — Take advantage of the £7.5k boiler replacement government grant. Eligibility applies. Aira offers...
2
Top 10 Boiler Replacement 2026 - Compare Prices in Your Area https://go.comparecompanies.co.uk › boilers › free_quotes
Compare Competitive Quotes From Installers In Your Area. Save On Your Energy Bills. Great Local Prices...
3
New Boiler Price Calculator https://quote.limegreenuk.com › boiler › installation
Next Day Installation — We Provide No-Obligation Home Visits and Quotes With Finance Options to Spread the Cost.
4
Book boiler service today - No Call-out Charges https://www.pimlicoplumbers.com
Charged in 15 minute increments, our engineers provide boiler services across London. From installation to repair, call now to book your boiler service.
5
Waste Bins | Office Recycling Bins & Pedal | Viking Direct UK https://www.viking-direct.co.uk
Why Buy From Viking®? e.g. Vast Range, Satisfaction Guaranteed and 35 Years of Experience.

In the competitive landscape of boiler services and waste management, Aira Home stands out with a compelling £7.5k government grant offer. Meanwhile, Compare Companies and Lime Green UK emphasize cost savings and convenience, while Pimlico Plumbers highlights flexible service options. Viking Direct shifts focus to recycling solutions, showcasing their extensive experience.

Frequently Asked Questions

Why is the UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report useful and how should I use it?

Why is the UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report?

The UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report for?

The UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis February 2026

– Solid Waste Collection – UK

Google AI Overview visibility for Energy, Utilities & Waste - Solid Waste Collection UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Frequently Asked Questions

Why is the UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report useful and how should I use it?

Why is the UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Energy, Utilities & Waste - Solid Waste Collection February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

US - Solid Waste Collection

AUS - Solid Waste Collection

the7stars achieves Google Ads PPC campaign optimization with Adthena