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UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
clearabee.co.uk 15.63
viking-direct.co.uk 12.83
binbase.co.uk 6.16
yellowshield.co.uk 3.64
kingfisherdirect.co.uk 3.4
glasdon.com 2.92
biffa.co.uk 2.85
bin-shop.co.uk 2.76
skiphirecomparison.co.uk 2.73
binliners.co.uk 2.23
others 44.85

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In the competitive landscape of Google’s PPC for the energy, utilities & waste sector, Clearabee.co.uk leads with a 15.63% click share. Viking-direct.co.uk follows at 12.83%, while Binbase.co.uk holds 6.16%. Notably, ‘others’ dominate with 44.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date biffa.co.uk viking-direct.co.uk yellowshield.co.uk skiphirecomparison.co.uk binbase.co.uk kingfisherdirect.co.uk greenplanetwaste.co.uk clearabee.co.uk binfactoryoutlet.co.uk bin-shop.co.uk
2025/04/01 0.05% 10.01% 0.12% 7.19% 1.45% 6.23% 0.98% 3.08% 0.95% 4.02%
2025/04/02 0% 6.34% 0.12% 3.26% 1.26% 4.78% 0% 3.09% 0.95% 2.53%
2025/04/03 15.88% 4.14% 0.11% 5.35% 0.34% 4.62% 0.57% 5.52% 0% 4.27%
2025/04/04 28.38% 3.93% 2.79% 2.32% 1.83% 3.86% 1.89% 1.41% 0.83% 3.06%
2025/04/05 1.4% 15.59% 2.96% 0% 1.92% 5.86% 1.17% 3.14% 3.35% 0%
2025/04/06 4.15% 16.42% 5.58% 0% 3.34% 4.22% 4.98% 2.99% 0.32% 0%
2025/04/07 1.8% 19.38% 2.95% 0% 1.44% 2.48% 0.02% 6.67% 2.56% 6.75%
2025/04/08 0% 17.26% 3.54% 0% 0.61% 6.54% 6.36% 5.52% 0.32% 6.34%
2025/04/09 1.61% 15.43% 1.09% 0% 3.34% 6.21% 2.02% 3.3% 2.62% 4.81%
2025/04/10 2.31% 7.86% 1.27% 4.74% 2.06% 3.3% 7.08% 2.03% 0.21% 1.9%
2025/04/11 3.74% 11.4% 2.17% 0% 2.82% 2.88% 1.12% 1.81% 0.24% 2.2%
2025/04/12 12.83% 12.86% 0.83% 6.71% 4.93% 4.16% 1.83% 2.62% 0.84% 0%
2025/04/13 5.95% 13.04% 1.71% 3.58% 7.07% 1.27% 0.01% 3.76% 0.6% 0%
2025/04/14 0.25% 11.28% 0.53% 0% 5.01% 2.44% 7.05% 5.59% 3.19% 1.92%
2025/04/15 0.24% 12.99% 3.21% 0% 4.74% 2.72% 1.96% 2.9% 7.05% 2.19%
2025/04/16 2.37% 9.27% 1.15% 9.87% 2.95% 4.44% 1.31% 5.92% 1.04% 1.97%
2025/04/17 0% 7% 2.21% 9.12% 1.92% 1.41% 5.56% 3.56% 1.09% 1.74%
2025/04/18 0% 26.94% 6.96% 0% 11.52% 2.61% 9.06% 4.96% 2.29% 0.6%
2025/04/19 0.6% 18.01% 6.05% 0% 10.67% 0.72% 6.77% 8.38% 2.87% 0%
2025/04/20 0.13% 21.65% 2.48% 0% 8.79% 2.04% 0% 6.69% 2.06% 0%
2025/04/21 0% 27.13% 3.69% 0% 6.56% 0.81% 3.72% 8.33% 0% 0%
2025/04/22 4.16% 15.93% 4.55% 0% 7.12% 1.88% 7.23% 5.29% 1.48% 2.29%
2025/04/23 0.93% 8.79% 4.12% 0% 9.82% 5.88% 3.18% 5.2% 4.27% 3.36%
2025/04/24 0% 10.24% 3.65% 2.97% 6.04% 2.26% 3% 1.56% 4.34% 2.53%
2025/04/25 2.56% 9.25% 4.57% 5.71% 6.78% 3.76% 0.3% 5.04% 4.97% 4.21%
2025/04/26 0.42% 4.26% 5.15% 3.13% 13.77% 3.74% 0.91% 2.49% 5.43% 0%
2025/04/27 1.24% 7.62% 6.88% 7.11% 10.15% 0.84% 2.66% 9.06% 3.72% 0%
2025/04/28 0.13% 3.57% 6.31% 7.31% 9.04% 2.47% 3.16% 3.29% 4.16% 1.81%
2025/04/29 0.38% 8.98% 4.9% 3.5% 8.41% 4.41% 6.94% 2.49% 3.24% 2.25%
2025/04/30 16.49% 10.82% 5.29% 4.26% 4.09% 3.06% 2.91% 2.7% 2.39% 1.44%

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Biffa.co.uk saw a dramatic rise on April 4th, peaking at 28.38, then fluctuated, ending strong at 16.49. Viking-direct.co.uk maintained a steady presence, peaking at 27.13 on April 21st. Yellowshield.co.uk had a modest increase, finishing at 5.29. Skiphirecomparison.co.uk showed consistent activity, peaking at 9.87 on April 16th. Binbase.co.uk had a notable peak on April 26th at 13.77. Kingfisherdirect.co.uk remained stable, ending at 3.06. Greenplanetwaste.co.uk fluctuated, peaking at 9.06 on April 18th. Clearabee.co.uk had a peak on April 27th at 9.06. Binfactoryoutlet.co.uk showed steady growth, peaking at 5.43 on April 26th. Bin-shop.co.uk had a consistent presence, ending at 1.44.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 74
2025/04/02 76
2025/04/03 77
2025/04/04 81
2025/04/05 64
2025/04/06 70
2025/04/07 69
2025/04/08 68
2025/04/09 78
2025/04/10 83
2025/04/11 74
2025/04/12 72
2025/04/13 74
2025/04/14 82
2025/04/15 77
2025/04/16 75
2025/04/17 71
2025/04/18 52
2025/04/19 57
2025/04/20 53
2025/04/21 51
2025/04/22 57
2025/04/23 63
2025/04/24 90
2025/04/25 84
2025/04/26 73
2025/04/27 69
2025/04/28 73
2025/04/29 69
2025/04/30 78

Copyright © Adthena. All rights reserved.

April began with 74 advertisers, peaking at 90 on the 24th. A mid-month dip to 51 on the 21st was followed by a recovery, ending at 78.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
binbase.co.uk 3.94%
yellowshield.co.uk 2.66%
clearabee.co.uk 2%
recyclosaurus.uk 1.68%
rlskiphirebarnet.co.uk 1.19%
lovejunk.com -1.26%
bin-shop.co.uk -1.6%
viking-direct.co.uk -1.87%
biffa.co.uk -2.5%
glasdon.com -2.73%

Copyright © Adthena. All rights reserved.

In the past month, binbase.co.uk surged with a 3.94% click share increase, while glasdon.com faced a 2.73% decline.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date viking-direct.co.uk binbase.co.uk yellowshield.co.uk kingfisherdirect.co.uk skiphirecomparison.co.uk recyclingbins-direct.co.uk binfactoryoutlet.co.uk clearabee.co.uk bin-shop.co.uk glasdon.com
2025/04/01 19.28% 3.83% 0.05% 7.62% 5.11% 5.11% 1.28% 2.51% 5.96% 3.41%
2025/04/02 12.56% 2.98% 0.05% 7.31% 2.59% 1.89% 1.49% 2.93% 3.58% 3.97%
2025/04/03 8.27% 1.42% 0.3% 7.5% 4.91% 1.79% 0% 4.77% 7.05% 4.78%
2025/04/04 8.56% 5.85% 5.88% 6.97% 2.21% 5.31% 2.12% 1.6% 6.91% 5.37%
2025/04/05 29.06% 3.76% 3.82% 7.19% 0% 0% 4.43% 2.46% 0% 7.69%
2025/04/06 29.14% 6.78% 8.53% 4.94% 0% 0% 0.45% 2.22% 0% 4.52%
2025/04/07 31.45% 2.69% 4.69% 2.06% 0% 0.62% 1.96% 4.54% 7.62% 5.6%
2025/04/08 24.16% 1.62% 4.9% 6.02% 0% 3.67% 0.43% 3.71% 8.43% 10.38%
2025/04/09 23.87% 6.57% 1.13% 6.54% 0% 3.28% 2.92% 2.15% 5.62% 5.84%
2025/04/10 17.84% 5.61% 2.27% 4.98% 4.48% 1.87% 0.45% 2.2% 3.66% 2.39%
2025/04/11 21.31% 7.43% 4.27% 4.01% 0% 3.61% 0.42% 1.74% 3.11% 4.39%
2025/04/12 24.21% 13.03% 1.23% 4.79% 5.45% 1.2% 1.09% 2.37% 0% 4.15%
2025/04/13 23.2% 15.48% 2.98% 1.64% 2.43% 0% 0.5% 2.75% 0% 1.87%
2025/04/14 19.67% 11% 1.2% 2.74% 0% 3.53% 3.81% 3.25% 2.3% 2.8%
2025/04/15 18.77% 9.17% 4.61% 2.64% 0% 4.04% 4.75% 2.1% 2.45% 3.67%
2025/04/16 18.17% 7.44% 1.95% 5.8% 7.77% 3.72% 1.57% 4.19% 2.32% 4.13%
2025/04/17 14.05% 5.64% 3.36% 1.78% 7.51% 1.66% 1.66% 3.26% 2.43% 5.09%
2025/04/18 36.53% 21.1% 9.03% 2.86% 0% 4.49% 2.24% 2.94% 0.6% 3.29%
2025/04/19 28.37% 22.33% 9.14% 0.82% 0% 0% 3.02% 5.93% 0% 4.02%
2025/04/20 34.14% 18.06% 3.33% 2.31% 0% 3.28% 3.28% 4.3% 0% 0.88%
2025/04/21 37.42% 10.72% 4.36% 0.87% 0% 4.29% 0% 4.91% 0% 0.86%
2025/04/22 22.83% 13.7% 6.14% 1.23% 0% 6.09% 1.52% 2.99% 1.83% 3.04%
2025/04/23 11.38% 18.8% 4.75% 5.97% 0% 6.68% 6.27% 3.08% 3.45% 2.79%
2025/04/24 17.27% 9.9% 4.83% 2.83% 2.2% 3.11% 3.49% 1.43% 2.52% 1.85%
2025/04/25 15.99% 9.28% 6.74% 4.87% 4.27% 0.21% 4.79% 3.71% 5.17% 1.81%
2025/04/26 7.2% 18.58% 6.54% 5.77% 2.22% 0% 4.59% 2.2% 0% 1.28%
2025/04/27 13.31% 14.67% 10.13% 1.27% 5.29% 0% 3.16% 6.74% 0% 0%
2025/04/28 4.92% 14.47% 9.18% 4.06% 5.31% 3.2% 3.4% 2.79% 1.7% 0%
2025/04/29 14.26% 10.81% 5.72% 5.49% 2.69% 3.15% 3.02% 2.04% 2.13% 2.18%
2025/04/30 20.03% 7.38% 5.8% 4.6% 3.86% 3.67% 2.6% 2.5% 1.93% 1.16%

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Viking Direct’s impression share fluctuated, peaking at 37.42% on April 21. Binbase saw a notable rise to 22.33% on April 19. Yellowshield’s share increased to 10.13% on April 27. The month concluded with Viking Direct leading, despite fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Garden Rubbish Removals | Clear Pricing; No Extras https://www.aspect.co.uk › garden-clearing › london

    Let us take the strain out of your garden chores, leaving you to enjoy your outdoor space. Quick response time across London.

  2. 2
    Rubbish & Waste Clearance https://www.checkatrade.com › london › tradespeople

    Browse Vetted Local Trades — We Take The Hassle Out Of Finding A Tradesperson You Can Trust. Get Started Today. Find A...

  3. 3
    Top 10 Boiler Replacement 2025 - New Boilers in Your Area https://www.comparecompanies.co.uk

    Compare Competitive Quotes From Installers In Your Area. Save On Your Energy Bills.

  4. 4
    Same day collection - Same day waste clearance https://www.junksaway.co.uk

    Efficient Junk Removal And Clearance For All Waste Types Call Now To Get Started

  5. 5
    Viessmann Combi Boilers | The UK's Most Reliable https://offer.viessmann.co.uk › gas-condensing › boilers

    Answer 5 simple questions, get a free quote & find the perfect combi boiler. Lambda Pro Control...

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In the competitive landscape of Google’s PPC for the energy, utilities, and waste sector, advertisers like Aspect.co.uk and Checkatrade.com emphasize convenience and trust. Aspect.co.uk offers clear pricing for garden rubbish removal, while Checkatrade.com simplifies finding reliable tradespeople. Meanwhile, Comparecompanies.co.uk and Viessmann.co.uk focus on cost savings and reliability in boiler replacements, highlighting efficiency and trustworthiness. Junksaway.co.uk stands out with its promise of same-day waste clearance, catering to immediate needs.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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