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UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

– Solid Waste Collection – UK

Google AI Overview visibility for Energy, Utilities & Waste - Solid Waste Collection UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.1226375472
71.8773624528
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 62
38
62%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
clearabee.co.uk 19.76
viking-direct.co.uk 13.88
binbase.co.uk 8.33
biffa.co.uk 5.85
kingfisherdirect.co.uk 4.77
asda.com 4.61
litterbins.co.uk 3.37
justhire.com 2.91
bin-shop.co.uk 2.57
getwheeliebins.co.uk 2.38
others 31.57
  • clearabee.co.uk - 19.76%
  • viking-direct.co.uk - 13.88%
  • binbase.co.uk - 8.33%
  • biffa.co.uk - 5.85%
  • kingfisherdirect.co.uk - 4.77%
  • asda.com - 4.61%
  • litterbins.co.uk - 3.37%
  • justhire.com - 2.91%
  • bin-shop.co.uk - 2.57%
  • getwheeliebins.co.uk - 2.38%
  • others - 31.57%

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In the competitive landscape of Google’s PPC for waste collection, Clearabee.co.uk leads with 19.76% click share, followed by Viking-direct.co.uk at 13.88%. Others collectively hold 31.57%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date viking-direct.co.uk clearabee.co.uk affordablewastemanagement.co.uk binbase.co.uk wastemanaged.co.uk pimlicoplumbers.com biffa.co.uk ecosolutionswastemanagement.co.uk quotescomparison.co.uk betterwaste.co.uk
2026/03/01 1.76% 12.3% 0.67% 7.44% 3.26% 5.74% 31.05% 0% 0.05% 0.05%
2026/03/02 8.74% 7.62% 0.05% 12.76% 4.23% 7.26% 3.17% 0% 0.27% 0.06%
2026/03/03 9.46% 4.37% 12.2% 9.89% 10.94% 2.97% 8.98% 0% 0% 9.51%
2026/03/04 8.61% 16.9% 0% 8.08% 12.83% 5.6% 1.23% 0% 1.06% 0.83%
2026/03/05 12.91% 4.66% 0.92% 10.07% 3.25% 3.18% 11.01% 0% 0.75% 0.16%
2026/03/06 6.53% 5.08% 2% 7.42% 1.37% 4.41% 10.98% 0% 0.63% 0.88%
2026/03/07 0.05% 7.87% 2.48% 6.57% 4.06% 5.47% 0.18% 12.39% 0.79% 0%
2026/03/08 0.05% 11.21% 1.58% 8.97% 3.99% 10.42% 0.43% 21.11% 3.21% 0.49%
2026/03/09 5.7% 7.15% 0.72% 8.02% 4.13% 6.21% 1.58% 10.81% 1.69% 9.71%
2026/03/10 7.38% 16.03% 0.92% 9.46% 2.94% 4.16% 1.06% 4.48% 0.65% 0.29%
2026/03/11 6.13% 6.51% 0% 4.82% 4.27% 10.04% 22.89% 4.68% 0.54% 0%
2026/03/12 5.99% 4.05% 17.82% 4.77% 2.24% 0.71% 21.44% 7.58% 0.34% 7.56%
2026/03/13 10.2% 7.75% 1.36% 7.26% 15.07% 3.56% 21.41% 0% 0.55% 0.46%
2026/03/14 3.17% 7.71% 2.28% 12.96% 4.54% 8.42% 17.09% 0% 0.27% 0%
2026/03/15 5.03% 10.86% 1.82% 15.09% 4.44% 1.74% 3.07% 0% 1.31% 0%
2026/03/16 11.2% 9.18% 0% 12.03% 3.07% 5.15% 0% 0% 1.69% 0.92%
2026/03/17 7.01% 4.97% 4.02% 5.93% 4.97% 2.51% 25.96% 0.78% 9.81% 3.33%
2026/03/18 10.58% 4.8% 2.01% 6.61% 1.26% 4.22% 19.35% 2.42% 10.61% 2.58%
2026/03/19 8.46% 5.12% 4.35% 6.15% 2.15% 1.49% 13.59% 0.2% 3.62% 6.71%
2026/03/20 6.42% 3.44% 3.42% 3.44% 6.07% 3.96% 11.12% 10.59% 12.01% 7.92%
2026/03/21 3.25% 7.55% 21.51% 2.28% 3.95% 1.7% 4.15% 10.79% 0.56% 0%
2026/03/22 1.7% 11.88% 0% 12.01% 3.23% 2.4% 6.88% 21.8% 2.54% 1.72%
2026/03/23 5.09% 5.92% 0% 7.44% 1.64% 4.51% 25.71% 3.84% 0.72% 13.39%
2026/03/24 7.01% 4.97% 4.02% 5.93% 4.97% 2.51% 25.96% 0.78% 9.81% 3.33%
2026/03/25 12.16% 5.36% 0.32% 8.27% 1.33% 4.62% 13.25% 0% 0% 0.46%
2026/03/26 16.27% 5.35% 0% 11.34% 1.05% 2.51% 14.11% 0% 0% 0%
2026/03/27 9.64% 7.14% 1.58% 5.04% 2.78% 1.22% 14.94% 0% 0.67% 15.1%
2026/03/28 4.01% 9.06% 0% 17.59% 1.96% 3.83% 19.25% 0% 0% 0%
2026/03/29 2.65% 11.95% 1.26% 12.34% 2.57% 2.46% 27.23% 0% 3.45% 0%
2026/03/30 5.23% 13.02% 0.38% 3.24% 4.5% 4.59% 5.54% 16.72% 1.21% 0.54%
2026/03/31 14.23% 6.67% 6.36% 5.57% 3.77% 2.24% 1.88% 0% 0% 0%
  • viking-direct.co.uk
  • clearabee.co.uk
  • affordablewastemanagement.co.uk
  • binbase.co.uk
  • wastemanaged.co.uk
  • pimlicoplumbers.com
  • biffa.co.uk
  • ecosolutionswastemanagement.co.uk
  • quotescomparison.co.uk
  • betterwaste.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, Biffa.co.uk dominated PPC spend, peaking at 31.05% on March 1st. Ecosolutionswastemanagement.co.uk saw fluctuations, ending strong at 16.72% on March 30th.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 62
2026/03/02 72
2026/03/03 71
2026/03/04 70
2026/03/05 64
2026/03/06 63
2026/03/07 59
2026/03/08 56
2026/03/09 67
2026/03/10 71
2026/03/11 64
2026/03/12 72
2026/03/13 59
2026/03/14 58
2026/03/15 50
2026/03/16 68
2026/03/17 70
2026/03/18 65
2026/03/19 67
2026/03/20 70
2026/03/21 62
2026/03/22 46
2026/03/23 67
2026/03/24 70
2026/03/25 66
2026/03/26 61
2026/03/27 61
2026/03/28 45
2026/03/29 43
2026/03/30 57
2026/03/31 57

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March saw fluctuating advertiser numbers, peaking at 72 on March 2 and 12. The month ended with a stable 57, reflecting a dynamic yet balanced advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
asda.com 5.35%
biffa.co.uk 3.03%
litterbins.co.uk 2.35%
viking-direct.co.uk 1.4%
binfactoryoutlet.co.uk 0.59%
clearabee.co.uk -0.92%
litta.co.uk -1.05%
bin-shop.co.uk -1.26%
gforcedirect.co.uk -2.24%
binbase.co.uk -2.44%

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Asda.com surged with a 5.35% click share increase, while binbase.co.uk dropped by 2.44%. Biffa.co.uk gained 3.03%, contrasting with gforcedirect.co.uk’s 2.24% decline.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date viking-direct.co.uk litterbins.co.uk kingfisherdirect.co.uk binbase.co.uk clearabee.co.uk wastemanaged.co.uk asda.com justhire.com biffa.co.uk ecosolutionswastemanagement.co.uk
2026/03/01 4.81% 0% 3.31% 16.78% 11.79% 3.1% 0% 10.46% 14.2% 0%
2026/03/02 14.68% 4.12% 4.39% 16.08% 5.35% 3.11% 0% 6.67% 1.8% 0%
2026/03/03 22.95% 3.52% 4.05% 13.8% 3.79% 4.89% 2.51% 0.8% 4.41% 0%
2026/03/04 17.62% 3.22% 2.34% 10.64% 11.16% 5.95% 1.39% 2.92% 0.92% 0%
2026/03/05 21.59% 3.09% 10.09% 13.48% 2.87% 2.28% 3.22% 2.45% 3.08% 0%
2026/03/06 15.81% 3.96% 4.67% 9.45% 4.18% 1.43% 0% 0% 6.34% 0%
2026/03/07 0.06% 0% 8.59% 15.08% 5.65% 3.31% 4.72% 4.94% 0.19% 11.03%
2026/03/08 0.07% 0% 3.73% 11.66% 11.13% 3.96% 0% 8.69% 0.41% 17.77%
2026/03/09 13.54% 1.27% 6.86% 15.57% 5.79% 3.52% 1.8% 1.14% 1.11% 8.72%
2026/03/10 14.37% 1.92% 7.29% 12.79% 9.11% 2.17% 4% 0% 0.73% 3.23%
2026/03/11 15.61% 2.95% 6.02% 8.67% 5.73% 3.88% 5.1% 2.81% 8.79% 4.12%
2026/03/12 16.34% 2.07% 6.39% 8.47% 4% 2.29% 0% 0% 10.02% 6.8%
2026/03/13 23.46% 0.74% 4.5% 11.23% 6.31% 7.16% 1.63% 0% 8.42% 0%
2026/03/14 8.62% 0% 6.21% 17.97% 6.83% 3.8% 2.13% 4.88% 6.49% 0%
2026/03/15 12.1% 0% 3.08% 16.09% 7.44% 4.01% 5.88% 6.15% 2.34% 0%
2026/03/16 18.54% 1.38% 8.19% 11.73% 6.04% 2.46% 0% 8.26% 0% 0%
2026/03/17 17.17% 6.89% 4.61% 9.93% 4.63% 2.63% 10.3% 1.37% 7.56% 0.85%
2026/03/18 24.13% 3% 7.18% 7.03% 3.94% 1.19% 1.22% 3.79% 5.86% 2.62%
2026/03/19 20.17% 4.54% 9.38% 6.28% 4.3% 2.06% 3.79% 2.4% 3.77% 0.41%
2026/03/20 14.58% 7.35% 6.19% 4.54% 2.81% 3.32% 1.17% 3.41% 3.25% 9.38%
2026/03/21 8.35% 0% 7.72% 4.2% 7% 4.16% 5.1% 9.05% 4.37% 8.48%
2026/03/22 3.66% 0% 6.49% 9.6% 10.86% 3.56% 0% 4.25% 6.72% 19.65%
2026/03/23 9.15% 11.96% 4.17% 8.52% 4.31% 1.48% 23.03% 1.54% 8.98% 2.94%
2026/03/24 17.17% 6.89% 4.61% 9.93% 4.63% 2.63% 10.3% 1.37% 7.56% 0.85%
2026/03/25 25.09% 3.09% 5.82% 9.82% 3.26% 1.09% 11.66% 0.92% 3.96% 0%
2026/03/26 22.59% 12.48% 3.23% 10.57% 2.49% 0.52% 25.6% 0.77% 2.96% 0%
2026/03/27 19.37% 15.17% 5.66% 7.8% 4.54% 2.08% 12.74% 1.01% 4.85% 0%
2026/03/28 7.18% 0% 2.19% 13.19% 5.89% 1.42% 19.56% 1.38% 8.6% 0%
2026/03/29 8.4% 0% 2.21% 16.11% 11.35% 3.35% 0% 0% 15.32% 0%
2026/03/30 9.64% 14.06% 4.47% 5.61% 8.69% 3.39% 18.9% 2.18% 3.75% 8.39%
2026/03/31 22.92% 17.69% 7.84% 4.5% 3.39% 2.36% 2.19% 1.39% 0.72% 0%
  • viking-direct.co.uk
  • litterbins.co.uk
  • kingfisherdirect.co.uk
  • binbase.co.uk
  • clearabee.co.uk
  • wastemanaged.co.uk
  • asda.com
  • justhire.com
  • biffa.co.uk
  • ecosolutionswastemanagement.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, Viking Direct’s impression share fluctuated, peaking at 25.09% on the 25th. Litterbins.co.uk saw a rise, ending at 17.69%. Ecosolutionswastemanagement.co.uk had a notable spike on the 22nd with 19.65%. Kingfisherdirect.co.uk remained steady, while Binbase.co.uk’s share decreased. Clearabee.co.uk experienced ups and downs, finishing at 3.39%. Wastemanaged.co.uk’s share was low, and Asda.com peaked at 25.6% on the 26th. Justhire.com and Biffa.co.uk had varied performances, with Biffa.co.uk ending at 0.72%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection - Last month
  1. 1
    Book Your Boiler Service | Boiler Replacement Birmingham https://247bestemergencyservices.co.uk › boiler-services › birmingham

    Boiler Installation, Replacement, Maintenance, Repairs & Safety Checks. Expert Service.

  2. 2
    The Kitchen Bin Specialists https://www.binopolis.com

    Recycling & Waste Bins — Get the perfect kitchen bin for your home – choose from our wide selection. Keep your kitchen clean & organized. Shop our range of in-cupboard & freestanding bins. Over 300 Great Products. 30-Day Returns. Great Customer Service. Expert Help & Advice.

  3. 3
    Top 10 Boiler Replacement 2026 - Compare Prices in Your Area https://go.comparecompanies.co.uk › boilers › free_quotes

    Great Local Prices & Quick Installs. Gas Safe Registered for Your Peace of Mind. Our Local...

  4. 4
    Same Day Boiler Service - No Call-out Charges https://www.pimlicoplumbers.com

    Charged in 15 minute increments, our engineers provide boiler services across London. From installation to repair, call now to book your boiler service.

  5. 5
    Viessmann Combi Boilers | The UK's Most Reliable https://offer.viessmann.co.uk › gas-condensing › boilers

    Answer 5 simple questions, get a free quote & find the perfect combi boiler. Lambda Pro Control controls & adjusts air supply for an ideal gas/air mixture at...

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In the competitive landscape of Google PPC for the energy and utilities sector, five standout advertisers emerge. “247 Best Emergency Services” emphasizes comprehensive boiler services in Birmingham, highlighting expertise. “Binopolis” offers a vast selection of kitchen bins, focusing on organization and customer service. “Compare Companies” provides competitive boiler replacement quotes, ensuring peace of mind with Gas Safe registration. “Pimlico Plumbers” promises same-day service without call-out charges, appealing to Londoners. Lastly, “Viessmann” showcases reliability with their combi boilers, offering personalized quotes through a simple questionnaire. Each ad uniquely addresses customer needs, from convenience to expert advice.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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