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UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
clearabee.co.uk 11
viking-direct.co.uk 7.67
biffa.co.uk 5.24
skiphirecomparison.co.uk 5.02
yellowshield.co.uk 4.49
wastemanaged.co.uk 4.1
litta.co.uk 3.26
binfactoryoutlet.co.uk 2.43
anylondonwaste.co.uk 2.38
londonwastemanagement.com 2.3
others 52.11

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Clearabee.co.uk leads with 11% click share, followed by Viking-direct.co.uk at 7.67%. Others dominate with 52.11%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date wastemanaged.co.uk viking-direct.co.uk clearabee.co.uk litta.co.uk skiphirecomparison.co.uk biffa.co.uk londonwastemanagement.com yellowshield.co.uk quotescomparison.co.uk betterwaste.co.uk
2025/05/01 4.1% 6.12% 7.21% 3.23% 3.63% 14.14% 1.96% 3.2% 2.54% 4.95%
2025/05/02 1.37% 6.7% 4.7% 3.59% 3.89% 2.38% 1.23% 5.55% 3.31% 7.45%
2025/05/03 6.36% 6.33% 5.44% 3.14% 6.57% 14.38% 2.72% 4.05% 10.07% 0%
2025/05/04 4.96% 8.05% 3.89% 0.1% 4.34% 18.77% 1.82% 4.98% 4.85% 0%
2025/05/05 2.8% 5.26% 3.3% 0.99% 4.29% 16.29% 2.71% 4.82% 5.34% 0%
2025/05/06 0% 12.25% 3.06% 4.75% 4.14% 0% 1.76% 3.81% 0% 0%
2025/05/07 2.76% 6.71% 4.06% 1.6% 4.92% 2.61% 0.18% 3.29% 0% 2.7%
2025/05/08 3.29% 6.59% 3.1% 7.49% 2.29% 0.63% 1.27% 2.84% 0.5% 0.61%
2025/05/09 6.43% 10.17% 3.99% 2.51% 4.16% 0.59% 3.56% 5.45% 0% 3.52%
2025/05/10 3.31% 12.02% 3.65% 2.02% 7.27% 9.32% 1.02% 6.31% 0.75% 0%
2025/05/11 4.69% 10.29% 4.9% 2.67% 11.57% 9.79% 0.38% 6.35% 0% 0%
2025/05/12 0.24% 9.25% 3.24% 3.69% 0% 1.57% 1.29% 8.89% 0% 0.55%
2025/05/13 5.36% 5.52% 3.72% 0.73% 4.71% 11.67% 1.49% 3.24% 5.32% 4.16%
2025/05/14 4.28% 4.79% 2.15% 1.8% 2.79% 14.69% 2.25% 4.8% 6.36% 3.08%
2025/05/15 9.13% 4.26% 7.34% 7.94% 10.5% 2.2% 0.16% 4.62% 0% 2.34%
2025/05/16 8.14% 3.28% 3.51% 7.71% 8.88% 1.27% 3.36% 4.85% 0.11% 0.42%
2025/05/17 4.64% 8.18% 2.12% 1.54% 17.88% 5.64% 3.44% 7.15% 0.94% 0%
2025/05/18 6.15% 5.89% 4.65% 4.79% 10.49% 5.18% 2.22% 6.44% 0% 0%
2025/05/19 5.62% 4.39% 2.19% 3.47% 6.56% 3.1% 1.7% 2.14% 0.18% 9.56%
2025/05/20 3.54% 5.25% 5.61% 5.34% 5.37% 2.7% 1.28% 3.47% 0.07% 2.43%
2025/05/21 11.77% 3.62% 0.98% 6.22% 3.31% 8.59% 2.68% 2.14% 2.65% 6.87%
2025/05/22 10.87% 3.77% 1.71% 4.73% 0.64% 15.45% 2.71% 1.82% 5.95% 4.81%
2025/05/23 17.29% 4.55% 1.25% 2.98% 0% 4.02% 3.81% 2.13% 7.95% 7.76%
2025/05/24 16.14% 6.62% 2.54% 2.82% 2.58% 21.16% 3.04% 2.21% 7.24% 0.07%
2025/05/25 17.59% 4.78% 3.21% 3.44% 6.87% 5.91% 5.04% 3.55% 0.2% 0.09%
2025/05/26 10.16% 3.25% 3.16% 4.18% 2.13% 15.18% 2.83% 1.58% 8.23% 0.08%
2025/05/27 9% 3.7% 2.45% 4.84% 3.38% 3.85% 4.34% 1.42% 4.83% 7.39%
2025/05/28 12.28% 3.7% 2.79% 3.77% 2.32% 11.87% 2.78% 2.7% 5.89% 4.64%
2025/05/29 11.04% 3.18% 2.94% 5.3% 1.44% 7.93% 2.41% 1.8% 6.91% 9.77%
2025/05/30 12.85% 4.96% 1.53% 5.27% 0% 5.57% 1.26% 2.37% 6.83% 4.93%
2025/05/31 9.7% 5.91% 5.07% 5.04% 4.13% 2.03% 1.61% 1.48% 1.03% 0.16%

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In May 2025, wastemanaged.co.uk saw a significant rise in PPC spend share, peaking at 17.59% on the 25th. Meanwhile, biffa.co.uk experienced fluctuations, with a high of 21.16% on the 24th. The month concluded with wastemanaged.co.uk leading the spend share.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 75
2025/05/02 78
2025/05/03 73
2025/05/04 75
2025/05/05 72
2025/05/06 70
2025/05/07 99
2025/05/08 96
2025/05/09 90
2025/05/10 83
2025/05/11 79
2025/05/12 93
2025/05/13 94
2025/05/14 91
2025/05/15 99
2025/05/16 95
2025/05/17 75
2025/05/18 77
2025/05/19 86
2025/05/20 96
2025/05/21 99
2025/05/22 117
2025/05/23 110
2025/05/24 109
2025/05/25 108
2025/05/26 122
2025/05/27 126
2025/05/28 132
2025/05/29 133
2025/05/30 131
2025/05/31 127

Copyright © Adthena. All rights reserved.

May began with 75 advertisers, fluctuating initially, then surged mid-month, peaking at 133. The month concluded with a strong presence of 127 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
londonrubbishclearance.uk 3.85%
wastemanaged.co.uk 3.67%
recyclingsquad.co.uk 2.78%
jnwasteclearance.co.uk 2%
betterwaste.co.uk 1.67%
viking-direct.co.uk -1.6%
binbase.co.uk -1.82%
skiphirecomparison.co.uk -2.11%
yellowshield.co.uk -2.52%
clearabee.co.uk -2.79%

Copyright © Adthena. All rights reserved.

In the past month, wastemanaged.co.uk and londonrubbishclearance.uk surged in click share, while clearabee.co.uk and yellowshield.co.uk experienced declines.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date viking-direct.co.uk clearabee.co.uk skiphirecomparison.co.uk wastemanaged.co.uk litta.co.uk binfactoryoutlet.co.uk yellowshield.co.uk binbase.co.uk biffa.co.uk quotescomparison.co.uk
2025/05/01 12.61% 6.77% 3.59% 3.08% 3.3% 1.88% 5.68% 7.54% 2.06% 2.06%
2025/05/02 12.76% 4.24% 3.87% 1.11% 3.87% 1.08% 8% 6.89% 1.1% 2.21%
2025/05/03 12.67% 5.12% 6.87% 4.92% 3.35% 1.68% 7.34% 6% 2.69% 7.86%
2025/05/04 15.14% 3.5% 4.41% 3.79% 0.31% 3.08% 8.35% 8.94% 2.83% 3.79%
2025/05/05 11.28% 2.98% 4.5% 2.22% 1.65% 2.65% 7.87% 7.12% 2.96% 3.96%
2025/05/06 18.59% 2.37% 3.37% 0% 5.17% 3.03% 4.93% 6.25% 0% 0%
2025/05/07 11.38% 3.28% 3.94% 1.23% 1.76% 2.14% 5.19% 7.58% 1.28% 0.11%
2025/05/08 11.6% 2.24% 2.11% 1.57% 5.31% 4% 5.15% 7.13% 0.43% 0.38%
2025/05/09 16.33% 2.7% 3.19% 2.69% 2.45% 5.64% 8.47% 1.72% 0.5% 0%
2025/05/10 16.92% 2.46% 5.16% 1.45% 2.23% 4.39% 8.67% 1.82% 4.58% 0.61%
2025/05/11 17.26% 4.06% 9.44% 2.28% 2.68% 7.27% 9.43% 1.81% 4.93% 0%
2025/05/12 15.01% 2.36% 0% 0.21% 3.02% 3.32% 11.37% 0.96% 1.39% 0%
2025/05/13 12.96% 3.51% 5.3% 3.82% 1.17% 0.44% 6% 0.44% 1.79% 4.47%
2025/05/14 11.18% 1.98% 3.25% 3.13% 1.48% 3.42% 8.16% 1.25% 2.38% 5.22%
2025/05/15 8.03% 5.44% 9.24% 4.29% 7.05% 2.75% 7.16% 0.46% 1.31% 0%
2025/05/16 6.73% 3.06% 8.74% 4.41% 7.19% 4.02% 6.44% 0% 1.76% 0.19%
2025/05/17 13.21% 1.67% 15.58% 2.28% 1.95% 8.7% 8.7% 0% 2.74% 0.83%
2025/05/18 11.83% 4.02% 10.34% 3.48% 4.69% 4.12% 10.75% 0% 2.79% 0%
2025/05/19 10.58% 2.13% 7.93% 3.94% 3.77% 1.28% 3.41% 0% 1.72% 0.18%
2025/05/20 9.62% 4.19% 5.22% 1.99% 5.36% 1.86% 5% 0.26% 1.32% 0.08%
2025/05/21 10.33% 1.17% 4.39% 5.95% 6.76% 4.62% 4.28% 0% 4.22% 1.28%
2025/05/22 9.96% 1.61% 0.86% 8.04% 5.06% 1.97% 2.75% 0% 4.53% 5.17%
2025/05/23 9.47% 1.23% 0% 10.4% 3.25% 3.7% 2.76% 0% 2.11% 6.8%
2025/05/24 16.5% 2.64% 3.16% 12.3% 2.56% 4.14% 3.53% 0% 4.91% 6.55%
2025/05/25 10.06% 2.77% 7.03% 10.77% 2.82% 2.59% 4.92% 0% 3.74% 0.16%
2025/05/26 8.09% 3.74% 2.66% 7.76% 4.68% 3.6% 2.51% 0% 4.28% 7.89%
2025/05/27 8.89% 2.52% 3.81% 6.35% 4.52% 3.06% 2.1% 0% 2.32% 4.62%
2025/05/28 8.9% 2.59% 2.97% 9.65% 3.7% 2.06% 4.64% 0.44% 3.03% 5.59%
2025/05/29 7.41% 2.86% 1.94% 7.07% 4.57% 3.24% 3.28% 2.07% 4.57% 6.42%
2025/05/30 11.55% 1.61% 0% 8.95% 5.5% 2.1% 3.86% 1.68% 3.33% 6.1%
2025/05/31 11.7% 4.45% 4.38% 4.29% 4.19% 3.21% 2.9% 1.67% 1.18% 0.82%

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Viking Direct’s impression share fluctuated, peaking at 18.59% on May 6. Clearabee’s share remained low, while Skip Hire Comparison saw a spike on May 17. Waste Managed’s share increased towards month’s end, finishing at 4.29%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Small Business Bin Collection https://www.affordablewastemanagement.co.uk

    From only £1.14 Per Day — Compare Quotes For Cheapest Business Waste Disposal Now. Business waste collections...

  2. 2
    Commercial Bin Collections https://www.betterwaste.co.uk › business › bin_collections

    Get a Quote In 60 Seconds — We Compare The Best Suppliers To Get You The Best Deal On Your Business Waste Collections

  3. 3
    Biffa Waste Services https://www.biffa.co.uk

    Order Online Today — Buy Reliable, Business Waste And Recycling Collection In Minutes. We help businesses...

  4. 4
    The Cheapest Rubbish Removal - Same Or Next Day Removals https://www.londonwastemanagement.com

    No Matter How Big Your Removal Needs Are, We Have A Cost Effective Solution For You. The...

  5. 5
    Cheap Business Bin Collections https://commercialbin.wastemanaged.co.uk › business_bin › services

    Commercial Bin Collection — Low Cost Business Bin Collection Near You. Quick And Easy. Compare Quotes For Waste Now.

Copyright © Adthena. All rights reserved.

In the competitive landscape of waste management, five advertisers stand out with compelling PPC text ads. Affordable Waste Management entices small businesses with daily rates starting at £1.14, emphasizing cost-effectiveness. Better Waste promises quick quotes and the best deals, highlighting efficiency. Biffa Waste Services offers reliable online ordering, focusing on convenience. London Waste Management assures cost-effective, same or next-day rubbish removal, catering to urgent needs. Lastly, Waste Managed promotes low-cost, quick, and easy business bin collections, appealing to budget-conscious customers. Each ad uniquely addresses affordability, speed, and reliability, resonating with diverse business needs.

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