Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 18.4267407751 |
| 81.5732592249 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 69 |
| 31 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| clearabee.co.uk | 18.08 |
| biffa.co.uk | 14.54 |
| wastemanaged.co.uk | 6.51 |
| viking-direct.co.uk | 4.93 |
| pimlicoplumbers.com | 3.77 |
| binbase.co.uk | 3.66 |
| skiphirecomparison.co.uk | 3.41 |
| litta.co.uk | 3.14 |
| quotescomparison.co.uk | 2.34 |
| londonwastemanagement.com | 2.06 |
| others | 37.56 |
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In the PPC landscape, Clearabee leads with 18.08% click share, followed by Biffa at 14.54%. Others collectively dominate with 37.56%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | biffa.co.uk | clearabee.co.uk | wastemanaged.co.uk | pimlicoplumbers.com | litta.co.uk | betterwaste.co.uk | quotescomparison.co.uk | viking-direct.co.uk | skiphirecomparison.co.uk | affordablewastemanagement.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 3.07% | 21.31% | 23.81% | 2.55% | 5.01% | 0% | 2.02% | 0% | 3.68% | 0% |
| 2025/11/02 | 3.75% | 33.28% | 13.92% | 6.38% | 5.42% | 0% | 1.82% | 0% | 5.31% | 1% |
| 2025/11/03 | 7.65% | 19.77% | 7.36% | 8.72% | 5.08% | 8.99% | 0.96% | 2.75% | 4.43% | 2.43% |
| 2025/11/04 | 10.7% | 10.52% | 6.99% | 2.81% | 3.41% | 9.94% | 4.94% | 2.49% | 1.75% | 5% |
| 2025/11/05 | 15.61% | 9.94% | 6.72% | 9.5% | 3.35% | 10.67% | 6.09% | 1.46% | 1.58% | 1.13% |
| 2025/11/06 | 1.15% | 13.57% | 13.51% | 8.55% | 2.95% | 6.11% | 1.16% | 3.72% | 2.9% | 1.63% |
| 2025/11/07 | 1.42% | 13.57% | 15.59% | 5% | 4.41% | 3.12% | 1% | 3.64% | 2.63% | 1.1% |
| 2025/11/08 | 4.59% | 12.47% | 8.71% | 9.04% | 3.89% | 0% | 3.79% | 3.5% | 7.29% | 0.01% |
| 2025/11/09 | 9.75% | 7.72% | 9.54% | 7.24% | 9.36% | 0% | 3.03% | 3.42% | 9.26% | 1.03% |
| 2025/11/10 | 6.32% | 5.03% | 4.39% | 7.41% | 5.89% | 7.92% | 1% | 3.58% | 2.74% | 1.08% |
| 2025/11/11 | 18.23% | 3.91% | 15.59% | 4% | 3.33% | 2.29% | 9.45% | 2.86% | 0.98% | 0.48% |
| 2025/11/12 | 18.79% | 3.23% | 10.62% | 9.3% | 3.59% | 3.58% | 11.47% | 1.32% | 1.34% | 0.88% |
| 2025/11/13 | 12.68% | 21.24% | 12.76% | 5.77% | 2.98% | 3.33% | 4.63% | 1.65% | 0.68% | 10.75% |
| 2025/11/14 | 21.3% | 16.47% | 9.59% | 8.67% | 2.88% | 3.74% | 0.02% | 3.21% | 1.44% | 0.22% |
| 2025/11/15 | 35.55% | 3.15% | 17.5% | 1.85% | 2.54% | 3.51% | 4.86% | 1.24% | 2.63% | 0% |
| 2025/11/16 | 18.12% | 21.65% | 6.63% | 1.56% | 3.39% | 7.2% | 6.57% | 0.96% | 5.12% | 0.14% |
| 2025/11/17 | 25.04% | 10.17% | 5.16% | 6.35% | 2.4% | 6.78% | 3.13% | 0.75% | 3.11% | 2.26% |
| 2025/11/18 | 12.56% | 7.68% | 8.26% | 3.03% | 2.92% | 5.44% | 7.8% | 2.11% | 4.19% | 11.35% |
| 2025/11/19 | 19.67% | 16.07% | 6.96% | 2.07% | 2.04% | 4.18% | 4.79% | 2.72% | 2.88% | 0.29% |
| 2025/11/20 | 18.83% | 6.98% | 12.63% | 4.56% | 1.97% | 7.06% | 11.38% | 3.4% | 0% | 0.73% |
| 2025/11/21 | 11.86% | 11.31% | 16.23% | 3.37% | 1.61% | 3.49% | 5.69% | 4.27% | 1.8% | 3.99% |
| 2025/11/22 | 27.42% | 4.6% | 15.64% | 2.01% | 2.79% | 3.46% | 9.65% | 1.37% | 0.64% | 0% |
| 2025/11/23 | 31.86% | 6.58% | 12.82% | 1.88% | 4.25% | 3.92% | 8.77% | 1.58% | 3.81% | 0.2% |
| 2025/11/24 | 20.92% | 6.63% | 15.69% | 1.7% | 1.96% | 8.54% | 4.6% | 2.36% | 0.81% | 13.69% |
| 2025/11/25 | 26.9% | 3.01% | 14.91% | 3.94% | 2.13% | 5.07% | 7.38% | 3.64% | 2.42% | 0.77% |
| 2025/11/26 | 10.68% | 4.7% | 19.35% | 2.78% | 2.63% | 2.3% | 7.14% | 3.9% | 1.68% | 2.84% |
| 2025/11/27 | 0.57% | 6.42% | 15.59% | 5.76% | 4.36% | 6.61% | 0.65% | 5.71% | 1.85% | 11.1% |
| 2025/11/28 | 15.14% | 3.95% | 21.16% | 5.5% | 3.32% | 5.61% | 0.39% | 4.4% | 2.09% | 4.41% |
| 2025/11/29 | 32.14% | 3.77% | 15.6% | 1.81% | 2.45% | 0% | 12.72% | 1.25% | 2.5% | 0% |
| 2025/11/30 | 25.28% | 17.84% | 13.7% | 4.86% | 4% | 3.98% | 3.02% | 2.87% | 2.38% | 0.12% |
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Biffa.co.uk’s PPC spend surged mid-month, peaking at 35.55 on November 15. Clearabee.co.uk started strong but dipped, while wastemanaged.co.uk maintained steady growth. November ended with diverse spending patterns across domains.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 63 |
| 2025/11/02 | 62 |
| 2025/11/03 | 78 |
| 2025/11/04 | 88 |
| 2025/11/05 | 81 |
| 2025/11/06 | 84 |
| 2025/11/07 | 81 |
| 2025/11/08 | 75 |
| 2025/11/09 | 59 |
| 2025/11/10 | 75 |
| 2025/11/11 | 85 |
| 2025/11/12 | 88 |
| 2025/11/13 | 83 |
| 2025/11/14 | 83 |
| 2025/11/15 | 75 |
| 2025/11/16 | 71 |
| 2025/11/17 | 83 |
| 2025/11/18 | 89 |
| 2025/11/19 | 82 |
| 2025/11/20 | 87 |
| 2025/11/21 | 87 |
| 2025/11/22 | 82 |
| 2025/11/23 | 70 |
| 2025/11/24 | 94 |
| 2025/11/25 | 95 |
| 2025/11/26 | 85 |
| 2025/11/27 | 91 |
| 2025/11/28 | 86 |
| 2025/11/29 | 71 |
| 2025/11/30 | 78 |
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November saw a dynamic shift in distinct advertisers, starting at 63 and peaking at 95. The month concluded with a stable 78, reflecting a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Biffa.co.uk surged with a 7.93% click share increase, while londonwastemanagement.com dropped by 2.3%. Wastemanaged.co.uk and mickgeorge.co.uk also saw positive gains.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | clearabee.co.uk | wastemanaged.co.uk | biffa.co.uk | viking-direct.co.uk | binbase.co.uk | litta.co.uk | betterwaste.co.uk | pimlicoplumbers.com | skiphirecomparison.co.uk | quotescomparison.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 13.43% | 11.33% | 3.53% | 0% | 4.47% | 7.93% | 0% | 2.11% | 5.89% | 2.59% |
| 2025/11/02 | 18.71% | 7.12% | 4.06% | 0% | 4.52% | 8.29% | 0% | 7.63% | 8.44% | 2.38% |
| 2025/11/03 | 12.24% | 4.37% | 5.31% | 7.22% | 8.27% | 7.09% | 4.16% | 5.86% | 5.95% | 1.08% |
| 2025/11/04 | 7.61% | 5.97% | 4.72% | 7.38% | 2.34% | 5.11% | 5.72% | 2.39% | 2.64% | 4.23% |
| 2025/11/05 | 5.84% | 5.06% | 6.3% | 4.11% | 1.81% | 5.5% | 7.8% | 10.04% | 2.43% | 6.08% |
| 2025/11/06 | 8.24% | 6.33% | 1.61% | 9.08% | 3.09% | 4% | 3.04% | 6.92% | 4.07% | 1.3% |
| 2025/11/07 | 6.56% | 7.69% | 1.69% | 8.32% | 5.61% | 5.64% | 2.27% | 4.77% | 3.62% | 1.21% |
| 2025/11/08 | 6.69% | 4% | 3.84% | 7.44% | 5.02% | 5.76% | 0% | 7.53% | 8.86% | 4.09% |
| 2025/11/09 | 6.43% | 3.74% | 6.79% | 9.33% | 6.37% | 11.36% | 0% | 5.95% | 12.12% | 3.46% |
| 2025/11/10 | 4.06% | 2% | 4.22% | 7.85% | 4.03% | 6.56% | 4.02% | 6.37% | 3.33% | 0.99% |
| 2025/11/11 | 3.74% | 10.75% | 8.26% | 8.73% | 2.6% | 3.99% | 2.6% | 3.37% | 1.38% | 7.5% |
| 2025/11/12 | 3.35% | 7.03% | 7.1% | 3.64% | 1.39% | 5% | 3.85% | 8.73% | 2.09% | 10.72% |
| 2025/11/13 | 12.79% | 9.45% | 5.99% | 5.57% | 5.44% | 4.02% | 4.47% | 6.03% | 1.19% | 4.97% |
| 2025/11/14 | 9.27% | 8.29% | 8% | 8.41% | 6.6% | 3.33% | 4.2% | 8.51% | 2.64% | 0.01% |
| 2025/11/15 | 4.01% | 16.65% | 15.44% | 3.95% | 5.35% | 4.02% | 4.62% | 2.6% | 5.03% | 4.62% |
| 2025/11/16 | 15.7% | 6.37% | 7.28% | 3.28% | 4.82% | 4.77% | 8.25% | 1.8% | 8.64% | 6.06% |
| 2025/11/17 | 7.02% | 5.83% | 10.31% | 2.49% | 1.03% | 2.91% | 8.45% | 6.99% | 5.75% | 3.06% |
| 2025/11/18 | 7.4% | 7.43% | 4.7% | 6.07% | 3.83% | 3.12% | 6.38% | 3.82% | 6.9% | 7.47% |
| 2025/11/19 | 10.16% | 4.6% | 9.05% | 6.22% | 4.36% | 2.35% | 4.65% | 1.54% | 4.86% | 3.89% |
| 2025/11/20 | 6.45% | 8.41% | 6.95% | 10.92% | 2.17% | 1.87% | 7.77% | 3.59% | 0% | 10.54% |
| 2025/11/21 | 6.71% | 10.82% | 5.23% | 10.1% | 3.1% | 1.69% | 4% | 2.76% | 2.89% | 5.15% |
| 2025/11/22 | 5.37% | 11.03% | 10.5% | 3.61% | 4.7% | 3.1% | 4.15% | 2.07% | 0.98% | 8.8% |
| 2025/11/23 | 8.2% | 11.62% | 12.77% | 3.75% | 3.18% | 5.29% | 5.13% | 1.64% | 7.53% | 8.56% |
| 2025/11/24 | 5.43% | 12.13% | 8.7% | 8.85% | 4.8% | 2.39% | 6.45% | 2.49% | 1.55% | 4.49% |
| 2025/11/25 | 3.07% | 9.69% | 10.06% | 9.77% | 5.9% | 2.21% | 3.43% | 3.2% | 3.88% | 6.17% |
| 2025/11/26 | 4.97% | 10.26% | 5.76% | 11.73% | 8.37% | 2.35% | 2.6% | 3.25% | 2.54% | 6.75% |
| 2025/11/27 | 5.51% | 7.63% | 0.58% | 10.61% | 6.28% | 4.31% | 3.53% | 5.46% | 2.47% | 0.7% |
| 2025/11/28 | 4.31% | 12.87% | 7.77% | 11.05% | 6.59% | 4.91% | 3.98% | 5.79% | 3.51% | 0.52% |
| 2025/11/29 | 4.25% | 14.85% | 11.56% | 2.88% | 9.56% | 4.12% | 0% | 1.59% | 4.36% | 12.7% |
| 2025/11/30 | 13.63% | 11.71% | 9.46% | 8.28% | 7.73% | 5.74% | 4.9% | 4.75% | 4.26% | 2.98% |
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In November 2025, Clearabee.co.uk started strong, peaking early, then fluctuated, ending with a notable rise. Wastemanaged.co.uk showed consistent growth, finishing robustly. Biffa.co.uk had a mid-month surge, stabilizing later. Viking-direct.co.uk and Binbase.co.uk experienced varied trends, while Litta.co.uk and Betterwaste.co.uk saw moderate fluctuations. Pimlicoplumbers.com and Skiphirecomparison.co.uk had sporadic peaks. Quotescomparison.co.uk ended with a significant spike.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google’s PPC for energy and utilities, Aira Home stands out with its enticing £7.5k government boiler grant. Meanwhile, Jetfast Plumbers and Pimlico Plumbers emphasize reliability and convenience, offering services like drain unblocking and no call-out charges. Simply Eco Ltd. and Swift Plumber highlight government-backed grants and swift, certified services, respectively, ensuring customers feel supported and informed.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Energy, Utilities & Waste - Solid Waste Collection November 2025 Report
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Data within the UK Energy, Utilities & Waste - Solid Waste Collection November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Energy, Utilities & Waste - Solid Waste Collection November 2025 Report aggregates data from across both device types and Google Shopping.
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