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UK Gambling & Gaming Casino Games - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
partycasino.com 23.4
monopolycasino.com 15.95
grosvenorcasinos.com 9.6
rainbowrichescasino.com 8.24
888casino.com 5.41
coral.co.uk 4.89
kongcasino.com 3.77
galacasino.com 2.42
betfair.com 2.4
ladbrokes.com 2.12
others 21.8

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Partycasino.com leads with 23.4% click share, followed by Monopolycasino.com at 15.95%. Others collectively hold 21.8%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date partycasino.com 10bestcasinos.co.uk happytiger.co.uk kongcasino.com rainbowrichescasino.com playojo.com 32red.com 888casino.com grosvenorcasinos.com monopolycasino.com
2025/04/01 0% 0% 0% 38.22% 0% 0.02% 0% 0% 0% 1.06%
2025/04/02 0% 0% 0% 40.83% 0% 0% 0% 0% 0% 0%
2025/04/03 0% 0.01% 0% 36.32% 0% 0% 0% 0% 0% 0%
2025/04/04 5.9% 4.91% 0% 9.21% 7.46% 2.72% 3.03% 0% 3.38% 5.16%
2025/04/05 7.48% 0.73% 1.22% 6.31% 5% 4.89% 2.11% 6.12% 6.27% 5.22%
2025/04/06 12.93% 4.48% 1.02% 5.33% 5.82% 3.62% 1.16% 0.45% 11.95% 6.38%
2025/04/07 9.75% 1.49% 1.04% 7.18% 4.78% 0.46% 2.7% 0% 2.42% 12.85%
2025/04/08 1.43% 1.94% 3.84% 3.45% 11.77% 3.06% 1.95% 12.17% 9.42% 2.79%
2025/04/09 8.32% 1.34% 2.45% 2.01% 2.4% 1.36% 7.37% 20.47% 1.39% 1.99%
2025/04/10 4.14% 3.75% 3.79% 3.56% 6.71% 2.22% 6.17% 9.53% 3.65% 5.18%
2025/04/11 4.81% 2.42% 1.24% 4.39% 7.33% 4.59% 2.92% 5.61% 1.17% 4.77%
2025/04/12 11.17% 2.66% 0.85% 3.97% 10.75% 0.02% 4.1% 0.01% 5.03% 8.26%
2025/04/13 5.38% 4.35% 0.61% 1.56% 10.01% 0.76% 4% 0.5% 0.86% 10.98%
2025/04/14 16.46% 0.3% 1.78% 5.05% 6.86% 3.34% 2.95% 13.84% 4.78% 5.43%
2025/04/15 8.55% 3.42% 2.58% 4.59% 18.81% 0.01% 1.14% 15.97% 2.86% 3.56%
2025/04/16 0% 4.14% 0.98% 2.8% 3.01% 1.6% 2.27% 14.88% 4.17% 5.76%
2025/04/17 12.23% 7.02% 10.43% 2.54% 2.45% 4.81% 0.82% 7.65% 4.33% 4.58%
2025/04/18 8.07% 5.7% 12.27% 0.62% 2.91% 5.74% 1.2% 7.84% 2.25% 5.75%
2025/04/19 5.76% 2.94% 2.7% 1.08% 1.36% 5.07% 6.67% 16.28% 5.42% 3.24%
2025/04/20 7.12% 1.51% 5.46% 1.73% 1.71% 6.23% 4.52% 33.13% 3.09% 3.11%
2025/04/21 9.14% 4.34% 2.53% 1.23% 4.13% 4.51% 12.6% 0.01% 3.71% 5.94%
2025/04/22 9.24% 3.05% 2.68% 1.61% 3.17% 2.5% 1.36% 4.01% 8.49% 11.81%
2025/04/23 9.18% 6.38% 12.77% 1.04% 4.02% 5.53% 1.65% 0.01% 8.69% 5.81%
2025/04/24 18.71% 0.7% 0.94% 6.11% 2.27% 3.01% 1% 0.01% 2.74% 6.94%
2025/04/25 0% 1.81% 0.42% 10.55% 12.94% 1.2% 1.2% 0.03% 6.4% 13%
2025/04/26 12.03% 0.42% 1.77% 11.07% 4.68% 5.95% 5.83% 0.01% 3.42% 6.51%
2025/04/27 4.19% 2.02% 0.13% 14.38% 9.01% 8.85% 1.92% 9.75% 0.51% 0.38%
2025/04/28 7.66% 2.92% 3.36% 6.08% 10.87% 2.48% 2.11% 0.01% 8.23% 0.59%
2025/04/29 13.33% 0.67% 4.56% 5.53% 6.84% 2.83% 1.02% 0.01% 6.05% 1.28%
2025/04/30 15.57% 7.52% 6.16% 4.81% 4.61% 1.8% 1.76% 0% 0% 0%

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Partycasino.com saw fluctuating trends, peaking at 18.71% on April 24. Kongcasino.com started strong, then declined, ending at 4.81%. 888casino.com had a significant spike on April 20 at 33.13%, but finished at 0%.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 14
2025/04/02 9
2025/04/03 16
2025/04/04 53
2025/04/05 71
2025/04/06 67
2025/04/07 72
2025/04/08 67
2025/04/09 70
2025/04/10 68
2025/04/11 72
2025/04/12 64
2025/04/13 63
2025/04/14 60
2025/04/15 62
2025/04/16 64
2025/04/17 69
2025/04/18 85
2025/04/19 72
2025/04/20 68
2025/04/21 67
2025/04/22 73
2025/04/23 59
2025/04/24 58
2025/04/25 50
2025/04/26 52
2025/04/27 45
2025/04/28 53
2025/04/29 46
2025/04/30 45

Copyright © Adthena. All rights reserved.

April began with a modest 14 advertisers, peaking at 85 mid-month. The month concluded with a slight decline, ending at 45.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
partycasino.com 6.79%
ballycasino.co.uk 1.56%
galacasino.com 1.36%
happytiger.co.uk 1.06%
playojo.com 0.88%
clovercasino.com -1.7%
coral.co.uk -1.71%
ivycasino.com -1.85%
kongcasino.com -2.82%
rainbowrichescasino.com -3.41%

Copyright © Adthena. All rights reserved.

Partycasino.com surged with a 6.79% click share increase, while rainbowrichescasino.com dropped by 3.41%.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date partycasino.com happytiger.co.uk rainbowrichescasino.com playojo.com mrluck.com kongcasino.com ivycasino.com 32red.com grosvenorcasinos.com monopolycasino.com
2025/04/01 0% 0% 0% 0% 21.78% 24.44% 25.83% 0% 0% 0.29%
2025/04/02 0% 0% 0% 0% 28.12% 26.77% 35.27% 0% 0% 0%
2025/04/03 0% 0% 0% 0% 22.79% 22.71% 24.23% 0% 0% 0%
2025/04/04 3.91% 0% 6.25% 2.25% 11.22% 14.5% 11.25% 2.68% 4.55% 3.31%
2025/04/05 6.11% 1.39% 2.74% 2.7% 6.96% 11.29% 8.51% 3.45% 5.94% 3.5%
2025/04/06 11.42% 0.71% 4.63% 4% 7.02% 6.01% 3.82% 2.3% 11.04% 5.45%
2025/04/07 7.49% 1.07% 2.74% 0.26% 10.2% 11.79% 10.33% 4.56% 2.88% 8.41%
2025/04/08 1.35% 2.77% 7.51% 1.86% 2.98% 6.28% 4.82% 2.81% 9.45% 2.21%
2025/04/09 10.59% 2.4% 2.7% 1.85% 3.25% 5.22% 1.8% 6.05% 1.84% 2.45%
2025/04/10 4.99% 2.94% 7.68% 3.61% 3.75% 5.56% 7.04% 6.29% 5.81% 4.94%
2025/04/11 5.01% 0.33% 7.3% 0.72% 0.66% 12.9% 13.72% 5.32% 2.39% 4.19%
2025/04/12 7.79% 0.89% 5.1% 0.01% 0.55% 6.09% 6.63% 8.96% 2.67% 5.42%
2025/04/13 5.27% 1.31% 6.5% 3.52% 2.9% 1.79% 7.76% 9.29% 1.72% 10%
2025/04/14 14.69% 1.53% 6.41% 4.59% 7.48% 7.15% 3.42% 4% 3.26% 4.4%
2025/04/15 8.02% 1.43% 14.05% 0% 7.37% 10.24% 9.26% 2.47% 2.36% 3.09%
2025/04/16 0% 0.9% 3.02% 0.49% 4.08% 5.88% 0.62% 5.21% 5.74% 8.36%
2025/04/17 11.08% 11.22% 1.67% 7.48% 0.23% 1.28% 0.58% 3.5% 6.13% 4.44%
2025/04/18 8.24% 9.09% 2.58% 4.63% 0.15% 0.61% 0.08% 3.82% 3.11% 6.66%
2025/04/19 5.8% 3.43% 1.62% 8.31% 0.28% 1.21% 0.41% 11% 7.99% 3.74%
2025/04/20 8.1% 5.12% 1.36% 9.7% 0.79% 1.52% 0.72% 6.94% 6.47% 3.33%
2025/04/21 10.33% 5.27% 4.08% 4.17% 0.66% 3.39% 0.58% 6.72% 4.74% 7%
2025/04/22 6.27% 4.65% 3.78% 5.58% 4.36% 1.25% 0.18% 1.8% 6.21% 10.17%
2025/04/23 10.88% 5.67% 4.9% 2.03% 1.54% 1.82% 3.49% 2.81% 10.37% 7.96%
2025/04/24 13.33% 0.24% 1.89% 7.29% 4.86% 6.35% 3.77% 0.5% 1.6% 4.97%
2025/04/25 0% 0.77% 7.44% 0.24% 16.54% 15.42% 13.36% 1.99% 7.78% 8.75%
2025/04/26 8.7% 1.64% 2.51% 13.28% 12.32% 12.27% 8.82% 4.97% 3.88% 3.88%
2025/04/27 3.2% 0.19% 4.67% 13.43% 18.04% 16.53% 7.74% 0.5% 0.64% 0.17%
2025/04/28 5.74% 5.73% 6.3% 5.16% 8.85% 8.6% 9.11% 3.4% 7.12% 0.31%
2025/04/29 11.21% 7.05% 3.63% 6.22% 5.99% 5.28% 6.56% 1.73% 8.52% 0.6%
2025/04/30 16.4% 7.97% 7.67% 6.11% 4.67% 4.43% 1.91% 0.33% 0% 0%

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Partycasino.com saw fluctuating impressions, peaking at 16.40% on April 30. Grosvenorcasinos.com had a steady presence, while happytiger.co.uk spiked mid-month. Rainbowrichescasino.com and playojo.com showed varied trends. Mrluck.com and kongcasino.com had strong starts, tapering off. Ivycasino.com and monopolycasino.com had inconsistent shares. 32red.com ended with a low share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
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  2. 2
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    Kong - Megaways Online - New Players Welcome https://www.kongcasino.com

    Discover hundreds of online megaways games available to play at Kong

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    New Players Welcome - 24/7 Customer Care https://www.mrluck.com

    Hundreds of online games available to play at Mr Luck

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Boylesports entices with a £50 bonus and 25 spins, while Happy Tiger offers a £300 bonus and 100 spins. Ivy Casino and Kong Casino focus on welcoming new players with a vast array of games. Mr Luck highlights 24/7 customer care, ensuring player satisfaction.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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