UK Gambling & Gaming Casino Games - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Casino Games – UK

Google AI Overview visibility for Gambling & Gaming Casino Games UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 1.21926532646
98.7807346735
1%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coral.co.uk 27.31
monopolycasino.com 11.52
grosvenorcasinos.com 10.73
clovercasino.com 5.56
mrluck.com 5.2
ivycasino.com 3.89
partycasino.com 3.78
kongcasino.com 2.95
giantwins.com 2.13
666casino.com 1.81
others 25.12
  • coral.co.uk - 27.31%
  • monopolycasino.com - 11.52%
  • grosvenorcasinos.com - 10.73%
  • clovercasino.com - 5.56%
  • mrluck.com - 5.2%
  • ivycasino.com - 3.89%
  • partycasino.com - 3.78%
  • kongcasino.com - 2.95%
  • giantwins.com - 2.13%
  • 666casino.com - 1.81%
  • others - 25.12%

Copyright © Adthena. All rights reserved.

In the competitive landscape of casino PPC, Coral.co.uk leads with 27.31% click share, followed by Monopolycasino.com at 11.52%. Others collectively hold 25.12%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date giantwins.com ivycasino.com coral.co.uk bestukonlinecasinosites.com mrluck.com grosvenorcasinos.com monopolycasino.com clovercasino.com betmgm.co.uk kongcasino.com
2026/03/01 9.37% 6.67% 11.51% 7.89% 0% 0.44% 1.37% 6.78% 6.48% 12.5%
2026/03/02 3.54% 4.28% 7.78% 17.44% 5.39% 2.39% 2.51% 8.02% 2.86% 9.87%
2026/03/03 2.33% 4.62% 9.37% 20.49% 7.51% 6.3% 0.07% 5.86% 6.57% 5.11%
2026/03/04 6.13% 4.54% 7.85% 4.47% 10.54% 2.55% 0.09% 9.52% 3.3% 7.07%
2026/03/05 4.11% 4.17% 9.21% 10.35% 6.14% 5.44% 2.05% 8.18% 5.48% 3.88%
2026/03/06 2.27% 4.52% 12.75% 5.51% 4.55% 0.56% 8.44% 10.23% 1.94% 6.89%
2026/03/07 4.22% 3.41% 10.01% 13.86% 4.86% 0.59% 0% 9.35% 3.85% 6.45%
2026/03/08 2.87% 4.74% 13.61% 4.25% 6.29% 5.22% 0.26% 9.96% 2.68% 6.9%
2026/03/09 3.13% 4.03% 13.47% 8.06% 6.47% 4.2% 6.48% 7.09% 8.33% 6.16%
2026/03/10 2.22% 1.08% 8.13% 17.18% 5.15% 2.78% 5.57% 6% 5.01% 4.88%
2026/03/11 0.99% 0.95% 9.21% 24.43% 4.28% 5.13% 2.11% 4.07% 0.91% 4.06%
2026/03/12 2.97% 2.4% 14.88% 1.42% 10.35% 3.12% 0.28% 12.92% 3.79% 9.04%
2026/03/13 5.83% 1.97% 12.96% 3.27% 5.28% 3.06% 7.83% 9.29% 0.75% 4.76%
2026/03/14 2.57% 2.57% 4.5% 10.19% 6.66% 3.43% 8.62% 7.72% 4.86% 4.49%
2026/03/15 3.95% 2.68% 3.03% 11.81% 7.73% 2.48% 3.73% 8.46% 5.74% 4.97%
2026/03/16 2.63% 4.24% 2.05% 12.95% 5.36% 0.77% 7.59% 7.38% 6.25% 4.09%
2026/03/17 6.15% 4.27% 2.82% 2.43% 8.29% 4.36% 5.87% 10.36% 3.15% 6.91%
2026/03/18 5.88% 4.4% 3.84% 9.45% 7.82% 4.57% 11.5% 6.25% 6.9% 4.74%
2026/03/19 8.1% 7.05% 9.35% 0.18% 8.81% 2.81% 0% 7.26% 5.95% 5.11%
2026/03/20 4.02% 2.78% 4.32% 15.73% 8.11% 0.15% 0% 4.99% 4.33% 3.83%
2026/03/21 6.19% 9.74% 4.09% 9.31% 5.3% 3.47% 2.05% 0.01% 10.2% 0.02%
2026/03/22 11.26% 7.93% 10.31% 6.19% 6.52% 4.64% 0.09% 8.71% 2.1% 0%
2026/03/23 7.54% 8.41% 5.87% 16.22% 11.66% 0.03% 4.54% 9.37% 12.33% 0%
2026/03/24 6% 4.16% 2.75% 2.37% 8.08% 4.25% 5.72% 10.1% 3.51% 6.73%
2026/03/25 1.79% 5.04% 5.33% 4.3% 8.83% 4.58% 9.47% 4.33% 0.97% 0.24%
2026/03/26 3.85% 4.8% 3.09% 12.21% 4.11% 3.16% 4.35% 7.45% 1.46% 0.1%
2026/03/27 3.25% 5.82% 8.79% 6.27% 3.44% 9.19% 0% 6.95% 1.09% 0%
2026/03/28 4.34% 7.78% 11.41% 1.99% 4.23% 1.18% 0.22% 9.83% 5.57% 0%
2026/03/29 8.45% 13.09% 5.93% 4.54% 5.87% 1.86% 9.43% 6.17% 3.1% 0%
2026/03/30 11.68% 8.77% 7.3% 3.33% 10.12% 1.92% 0% 8.51% 5.39% 0%
2026/03/31 11.38% 10.9% 7.33% 7.15% 7.12% 6.46% 6.39% 3.71% 2.18% 0%
  • giantwins.com
  • ivycasino.com
  • coral.co.uk
  • bestukonlinecasinosites.com
  • mrluck.com
  • grosvenorcasinos.com
  • monopolycasino.com
  • clovercasino.com
  • betmgm.co.uk
  • kongcasino.com

Copyright © Adthena. All rights reserved.

Giantwins.com started March strong, dipped mid-month, then surged to finish at 11.38%. Ivycasino.com saw a steady rise, peaking at 13.09% before closing at 10.9%. Coral.co.uk fluctuated, ending at 7.33%. Bestukonlinecasinosites.com had a volatile month, peaking at 24.43% and closing at 7.15%. Mrluck.com maintained a steady presence, finishing at 7.12%. Grosvenorcasinos.com had a low start, peaked mid-month, and ended at 6.46%. Monopolycasino.com showed sporadic spikes, closing at 6.39%. Clovercasino.com had consistent highs, ending at 3.71%. Betmgm.co.uk fluctuated, closing at 2.18%. Kongcasino.com started strong but declined, ending at 0.1%.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 54
2026/03/02 54
2026/03/03 52
2026/03/04 55
2026/03/05 58
2026/03/06 59
2026/03/07 57
2026/03/08 64
2026/03/09 58
2026/03/10 52
2026/03/11 49
2026/03/12 53
2026/03/13 53
2026/03/14 58
2026/03/15 59
2026/03/16 58
2026/03/17 62
2026/03/18 50
2026/03/19 48
2026/03/20 49
2026/03/21 49
2026/03/22 49
2026/03/23 45
2026/03/24 62
2026/03/25 52
2026/03/26 52
2026/03/27 48
2026/03/28 58
2026/03/29 49
2026/03/30 36
2026/03/31 41

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March began with 54 advertisers, fluctuating throughout. Peaks on March 8 and 24 reached 64 and 62, respectively. The month concluded with a dip to 41.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ivycasino.com 3.45%
giantwins.com 2.1%
rainbowrichescasino.com 1.74%
grosvenorcasinos.com 1.36%
mrluck.com 1.24%
williamhill.com -0.6%
betfair.com -0.94%
kongcasino.com -2.19%
partycasino.com -3.7%
coral.co.uk -5.2%

Copyright © Adthena. All rights reserved.

Ivycasino.com surged with a 3.45% click share increase, while coral.co.uk faced a 5.2% decline.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ivycasino.com mrluck.com coral.co.uk giantwins.com grosvenorcasinos.com monopolycasino.com betfred.com clovercasino.com 666casino.com kongcasino.com
2026/03/01 10.36% 0% 10.49% 7.34% 1.06% 1.34% 6.12% 11.74% 6.31% 16.84%
2026/03/02 7.68% 8.52% 7.21% 3.06% 3.19% 2.62% 2.56% 11.09% 2.65% 14.41%
2026/03/03 10.35% 17.28% 10.48% 2.08% 8.84% 0.03% 1.67% 12.3% 2.86% 7.69%
2026/03/04 5.27% 18.03% 6.86% 6.11% 3.3% 0.07% 6.17% 12.69% 4.53% 9.52%
2026/03/05 9.1% 9.96% 9.05% 3.2% 6.73% 1.34% 5.83% 11.46% 2.08% 3.64%
2026/03/06 7.75% 5.85% 9.76% 1.39% 1.14% 5.2% 6.35% 12.51% 0.34% 7.66%
2026/03/07 6.01% 7.71% 11.53% 2.99% 1.35% 0% 5.15% 14.02% 3.45% 10.17%
2026/03/08 8.37% 10.89% 11.13% 2.51% 5.36% 0.19% 2.35% 14.63% 1.48% 8.65%
2026/03/09 9.31% 11.48% 8.6% 2.34% 5.13% 6.29% 0.09% 10.88% 1.81% 8.11%
2026/03/10 2.08% 11.78% 8.59% 1.83% 3.3% 4.68% 6.97% 12.27% 2.77% 9.4%
2026/03/11 2.81% 10.81% 8.11% 1.67% 8.95% 2.76% 2.99% 10.42% 5.94% 9%
2026/03/12 3.91% 15.77% 11.09% 1.42% 2% 0.11% 5.6% 14.39% 6.01% 9.84%
2026/03/13 1.52% 9.13% 10.34% 2.95% 2.94% 7.61% 2.32% 10.43% 7.98% 5.83%
2026/03/14 3.93% 12.45% 4.23% 2.52% 4.01% 7.49% 2.12% 11.26% 2.98% 5.71%
2026/03/15 5.7% 18.28% 2.76% 4.88% 3.1% 3.53% 1.13% 17.59% 3.61% 7.82%
2026/03/16 5.93% 9.82% 1.72% 2.41% 1.09% 7.37% 2.39% 12.75% 5.25% 7.15%
2026/03/17 6.41% 13.64% 3.11% 3.39% 4.33% 5.69% 0.89% 13.54% 3.55% 7.33%
2026/03/18 8.04% 11.49% 3.54% 7.47% 5.2% 10.28% 2.27% 11.6% 3.56% 7.72%
2026/03/19 11.67% 19.11% 4.35% 8.12% 3.37% 0% 2.13% 12.49% 6.53% 9.18%
2026/03/20 8.23% 21.62% 6.11% 6.7% 0.46% 0% 2.06% 9.71% 3.66% 9.12%
2026/03/21 19.37% 10.63% 4.64% 7.8% 4.8% 1.68% 2.07% 0.01% 5.28% 0.01%
2026/03/22 11.97% 14.11% 11.04% 11.69% 5.8% 0.08% 3% 12.39% 3.18% 0%
2026/03/23 13.4% 22.05% 7.24% 9.17% 0.06% 4.84% 1.95% 14.35% 2.41% 0%
2026/03/24 6.41% 13.64% 3.11% 3.39% 4.33% 5.69% 0.89% 13.54% 3.55% 7.33%
2026/03/25 9.73% 15.59% 4.34% 2.03% 5.15% 7.96% 2.17% 5.97% 3.7% 0.17%
2026/03/26 11.5% 9.5% 3.4% 5.7% 4.67% 4.67% 0.72% 17.55% 0.12% 0.18%
2026/03/27 13.37% 7.75% 9.83% 4.85% 4.29% 0% 5.85% 11.63% 2.21% 0%
2026/03/28 15.77% 8.18% 9.34% 4.25% 2.78% 0.08% 4.87% 15.13% 4.97% 0%
2026/03/29 17% 10.55% 6.23% 8.67% 1.37% 8.09% 3% 8.84% 1.49% 0%
2026/03/30 16.97% 18.34% 5.81% 10.76% 2.18% 0% 4.76% 8.89% 12.14% 0%
2026/03/31 14.27% 12.16% 7.4% 7.37% 7.25% 4.47% 4.41% 2.78% 0.96% 0%
  • ivycasino.com
  • mrluck.com
  • coral.co.uk
  • giantwins.com
  • grosvenorcasinos.com
  • monopolycasino.com
  • betfred.com
  • clovercasino.com
  • 666casino.com
  • kongcasino.com

Copyright © Adthena. All rights reserved.

In March 2026, IvyCasino’s impression share fluctuated, peaking at 19.37% on the 21st. MrLuck saw a high of 22.05% on the 23rd. Coral.co.uk’s share dipped mid-month, while CloverCasino’s share dropped to 0.01% on the 21st. The month ended with varied shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games - Last month
  1. 1
    New Players Welcome https://www.666casino.com

    Online Megaways UK — Discover hundreds of online games available to play on 666. New players welcome. UK hot slots available to play online on 666. 2025 updated site.

  2. 2
    New Players Welcome - UK Megaways Games https://www.clovercasino.com

    Play megaways games online at Clover. Pragmatic Play. Yggdrasil. NetEnt. Microgaming. Brands: Fluffy Favourites, Legacy of Dead, Gold Rush Express.

  3. 3
    Online Megaways UK - Top UK Games at Ivy https://www.ivycasino.com

    UK hot slots available to play online at Ivy. 2025 updated site. Discover hundreds of online games available to play at Ivy. New players welcome. New Player Bonus. Fast Withdrawals. Quick Withdrawals. Constant promotions. BeGambleAware.org.

  4. 4
    New Players Welcome https://www.kongcasino.com

    Kong - Megaways Online — Best online UK games. New Players welcome. 2025 updated site. Discover hundreds of online megaways games available to play at Kong.

  5. 5
    Mr Luck - Megaways Games https://www.mrluck.com

    Discover Megaways Games — Hundreds of online games available to play at Mr Luck. Online hot slots at Mr Luck. New players welcome.

Copyright © Adthena. All rights reserved.

In the vibrant world of online gaming, five top-performing ads captivate with their enticing offers. 666casino.com and kongcasino.com both highlight their updated 2025 sites, welcoming new players to explore UK hot slots. Clovercasino.com showcases renowned brands like Pragmatic Play and NetEnt, while ivycasino.com emphasizes fast withdrawals and constant promotions. Mr Luck entices with a vast array of Megaways games, inviting new players to join the excitement.

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