Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 1 |
| 99 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 29 |
| 71 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| clovercasino.com | 12.96 |
| kongcasino.com | 12.65 |
| partycasino.com | 11.64 |
| grosvenorcasinos.com | 8.99 |
| mrluck.com | 7.06 |
| wizardslots.com | 3.78 |
| coral.co.uk | 3.16 |
| monopolycasino.com | 3.04 |
| 666casino.com | 2.9 |
| kingcasino.com | 2.66 |
| others | 31.16 |
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In the gambling PPC landscape, ‘others’ dominate with 31.16% click share, while clovercasino.com leads individual domains at 12.96%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | clovercasino.com | kongcasino.com | mrluck.com | ivycasino.com | 666casino.com | bestukonlinecasinosites.com | happytiger.co.uk | wizardslots.com | playright.co.uk | top10bestonlinecasinos.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 13.89% | 10.65% | 6.39% | 0% | 6.53% | 4.67% | 0% | 3.97% | 2.52% | 14.01% |
| 2025/11/02 | 22.87% | 18.34% | 9.13% | 0% | 9.51% | 1.18% | 0.42% | 7.92% | 1.27% | 0% |
| 2025/11/03 | 23.61% | 28.67% | 10.55% | 0% | 13.64% | 2.46% | 0.1% | 8.64% | 0% | 0.54% |
| 2025/11/04 | 21.01% | 18.88% | 6.25% | 0% | 4.09% | 3.53% | 1.95% | 7.15% | 0% | 0% |
| 2025/11/05 | 30.27% | 29.6% | 9.18% | 0% | 9.66% | 0.12% | 0.11% | 10.5% | 0.54% | 0% |
| 2025/11/06 | 30.17% | 24.94% | 10.79% | 0% | 8.15% | 0.23% | 0.21% | 14.98% | 0.58% | 0% |
| 2025/11/07 | 14.18% | 7.8% | 7.88% | 0% | 4.95% | 4.43% | 0.84% | 4.78% | 3.41% | 15.33% |
| 2025/11/08 | 16.7% | 10.95% | 6.49% | 0% | 4.94% | 8.36% | 0.03% | 6.52% | 7.09% | 6.69% |
| 2025/11/09 | 24.44% | 21.08% | 13.87% | 0% | 6.39% | 0% | 1.98% | 11.06% | 0.03% | 0% |
| 2025/11/10 | 31.3% | 20.07% | 14.04% | 0% | 10.75% | 0.79% | 0.01% | 11.29% | 0.36% | 0% |
| 2025/11/11 | 19.5% | 11.94% | 10.62% | 0% | 3.67% | 0% | 0.92% | 6.82% | 5.37% | 0.26% |
| 2025/11/12 | 14.69% | 10.1% | 6.91% | 0% | 6.03% | 0.24% | 0.05% | 3.65% | 0.01% | 0% |
| 2025/11/13 | 25.69% | 22.84% | 14.35% | 0% | 5.76% | 1.05% | 0.22% | 6.59% | 0.01% | 0% |
| 2025/11/14 | 10.47% | 11.86% | 11.57% | 1.81% | 5.98% | 4.71% | 0.36% | 3.52% | 6.02% | 2.18% |
| 2025/11/15 | 10.9% | 9.81% | 8.94% | 3.12% | 2.88% | 3.05% | 6.38% | 2.68% | 2.55% | 2.94% |
| 2025/11/16 | 21.18% | 14.72% | 15.78% | 3.43% | 5.62% | 0% | 1.66% | 2.95% | 0.8% | 0.15% |
| 2025/11/17 | 9.07% | 9.41% | 8.4% | 4.2% | 1.83% | 4.05% | 5.49% | 1.77% | 8.61% | 5.81% |
| 2025/11/18 | 5.74% | 11.64% | 6.2% | 2.59% | 1.48% | 1.41% | 3.65% | 0.9% | 7.36% | 2.23% |
| 2025/11/19 | 9.83% | 8.44% | 6.15% | 2.11% | 1.58% | 4.57% | 8.06% | 0.78% | 2.49% | 0.23% |
| 2025/11/20 | 13.65% | 12.11% | 5.76% | 1.87% | 3.69% | 2.53% | 3.75% | 2.05% | 2.21% | 0.32% |
| 2025/11/21 | 11.99% | 14.34% | 5.92% | 4.96% | 0.95% | 1.13% | 3.51% | 1.46% | 0.58% | 0% |
| 2025/11/22 | 11.21% | 9.33% | 6.48% | 2.43% | 1.54% | 0.96% | 2.76% | 0.97% | 1.94% | 2.51% |
| 2025/11/23 | 13.69% | 11.12% | 7.47% | 3.8% | 2.58% | 0.37% | 6.4% | 1.19% | 0.09% | 3.37% |
| 2025/11/24 | 7.08% | 10.1% | 7.54% | 5.31% | 1% | 1.16% | 8.52% | 1.03% | 1.03% | 0.61% |
| 2025/11/25 | 17.17% | 15.93% | 7.8% | 7.88% | 0.95% | 0.95% | 4.01% | 2.52% | 0.58% | 0.63% |
| 2025/11/26 | 11.96% | 15.24% | 7.79% | 2.48% | 1.39% | 0.28% | 10.13% | 1.19% | 3.28% | 0% |
| 2025/11/27 | 18.59% | 13.47% | 5.62% | 5.96% | 3.71% | 2.98% | 5.51% | 2.16% | 1.05% | 0.86% |
| 2025/11/28 | 14.94% | 12.7% | 5.63% | 5.24% | 2.63% | 19.09% | 2.16% | 1.67% | 1.91% | 0.62% |
| 2025/11/29 | 20.43% | 22.68% | 12.05% | 11.17% | 7.29% | 1.42% | 2.41% | 2.77% | 0.34% | 0% |
| 2025/11/30 | 22.6% | 16.06% | 14.77% | 11.84% | 6.27% | 2.29% | 1.81% | 1.6% | 0.4% | 0% |
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Clovercasino.com led November with fluctuating spend, peaking at 31.3%. Kongcasino.com followed closely, while mrluck.com maintained steady growth. Ivycasino.com and 666casino.com showed modest gains. The month ended with clovercasino.com dominating.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 44 |
| 2025/11/02 | 46 |
| 2025/11/03 | 37 |
| 2025/11/04 | 31 |
| 2025/11/05 | 36 |
| 2025/11/06 | 32 |
| 2025/11/07 | 37 |
| 2025/11/08 | 39 |
| 2025/11/09 | 33 |
| 2025/11/10 | 28 |
| 2025/11/11 | 34 |
| 2025/11/12 | 35 |
| 2025/11/13 | 41 |
| 2025/11/14 | 54 |
| 2025/11/15 | 60 |
| 2025/11/16 | 53 |
| 2025/11/17 | 58 |
| 2025/11/18 | 71 |
| 2025/11/19 | 65 |
| 2025/11/20 | 63 |
| 2025/11/21 | 59 |
| 2025/11/22 | 64 |
| 2025/11/23 | 71 |
| 2025/11/24 | 65 |
| 2025/11/25 | 65 |
| 2025/11/26 | 65 |
| 2025/11/27 | 60 |
| 2025/11/28 | 62 |
| 2025/11/29 | 61 |
| 2025/11/30 | 55 |
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November began with 44 advertisers, fluctuating initially, then surged mid-month, peaking at 71 on the 18th and 23rd. The month concluded with 55 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Grosvenorcasinos.com surged with a 10.42% click share increase, while partycasino.com plummeted by 7.72%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | clovercasino.com | mrluck.com | kongcasino.com | ivycasino.com | 666casino.com | betfred.com | grosvenorcasinos.com | happytiger.co.uk | wizardslots.com | partycasino.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 21.52% | 9.22% | 18.71% | 0% | 8.19% | 0.01% | 0% | 0% | 7.91% | 0% |
| 2025/11/02 | 17.19% | 8.07% | 16.98% | 0% | 6.88% | 3.35% | 0.14% | 1.46% | 4.95% | 8.66% |
| 2025/11/03 | 22.57% | 13.67% | 33.87% | 0% | 14.86% | 0.22% | 0.03% | 0.11% | 10.14% | 0% |
| 2025/11/04 | 14.01% | 8.09% | 16.99% | 0% | 3.67% | 5.75% | 0% | 5.58% | 4.72% | 12.93% |
| 2025/11/05 | 22% | 4.85% | 36.18% | 0% | 5.19% | 0.42% | 0.05% | 0.14% | 17.08% | 0% |
| 2025/11/06 | 25.98% | 10.4% | 31.02% | 0% | 5.08% | 0.68% | 0% | 0.31% | 19.35% | 0% |
| 2025/11/07 | 13.71% | 11.8% | 13.3% | 0% | 5.33% | 0.41% | 0% | 1.46% | 7.85% | 0% |
| 2025/11/08 | 23.75% | 10.5% | 16.63% | 0% | 5.37% | 1.04% | 0% | 0.07% | 11.87% | 0% |
| 2025/11/09 | 18.56% | 12.36% | 18.7% | 0% | 5.04% | 2.41% | 2.71% | 8.34% | 10.24% | 6.08% |
| 2025/11/10 | 27.74% | 14.18% | 25.73% | 0% | 11.74% | 0.26% | 0% | 0% | 15.93% | 0% |
| 2025/11/11 | 24.08% | 13.43% | 14.09% | 0% | 2.18% | 4.56% | 0.2% | 4.63% | 8.12% | 8.85% |
| 2025/11/12 | 14.75% | 12.7% | 16.54% | 0% | 5.72% | 2.52% | 0% | 0.1% | 9.27% | 6.55% |
| 2025/11/13 | 23.91% | 14.5% | 32.55% | 0% | 6.97% | 1.39% | 4.07% | 0.48% | 6.32% | 0% |
| 2025/11/14 | 13.79% | 11.44% | 18.16% | 0.95% | 6.09% | 1.96% | 2.86% | 0.37% | 1.73% | 4.41% |
| 2025/11/15 | 12.18% | 17.88% | 17.76% | 5.78% | 3.03% | 1.05% | 2.44% | 8.97% | 1.89% | 0% |
| 2025/11/16 | 19.65% | 17.58% | 21.81% | 3.22% | 3.7% | 3.52% | 0.45% | 1.54% | 2.74% | 2.5% |
| 2025/11/17 | 8.31% | 15% | 16.25% | 5.3% | 1.05% | 1.36% | 5.51% | 4.67% | 1.57% | 1.21% |
| 2025/11/18 | 7.01% | 11.61% | 16.38% | 4.93% | 1.09% | 6.36% | 6.44% | 5.78% | 0.58% | 0% |
| 2025/11/19 | 13.37% | 7.01% | 17.36% | 4.17% | 2.11% | 5.95% | 1.14% | 7.42% | 0.41% | 5.92% |
| 2025/11/20 | 16.69% | 10.53% | 21.94% | 2.23% | 3.16% | 2.38% | 0.05% | 2.11% | 2.37% | 0% |
| 2025/11/21 | 15.57% | 6.56% | 22.87% | 6.44% | 0.53% | 0.7% | 3.6% | 2.35% | 0.67% | 0% |
| 2025/11/22 | 11.76% | 9.33% | 13.19% | 4% | 2.42% | 2.26% | 3.62% | 6.76% | 0.35% | 5.31% |
| 2025/11/23 | 9.35% | 7.87% | 16.67% | 9.22% | 3.93% | 4.79% | 2.19% | 8.91% | 0.53% | 0% |
| 2025/11/24 | 9.2% | 15.15% | 16.91% | 9.53% | 0.72% | 3.97% | 7.43% | 9.83% | 0.45% | 0% |
| 2025/11/25 | 19.63% | 11.18% | 19.1% | 10.35% | 0.43% | 5.31% | 6.44% | 3.4% | 1.07% | 1.54% |
| 2025/11/26 | 17.08% | 10.75% | 24.28% | 3.75% | 1.71% | 2.17% | 6.32% | 9.63% | 1.05% | 0% |
| 2025/11/27 | 15.13% | 7.5% | 13.66% | 7.22% | 4.03% | 11.13% | 3.75% | 10.49% | 1.14% | 6.1% |
| 2025/11/28 | 22.82% | 10.16% | 25.51% | 9.48% | 2.74% | 2.17% | 1.7% | 3.39% | 1.9% | 0% |
| 2025/11/29 | 12.91% | 21.03% | 28.37% | 16.22% | 4.4% | 1.1% | 0.94% | 1.51% | 1.22% | 0% |
| 2025/11/30 | 22.07% | 19.04% | 18.36% | 15.21% | 6.9% | 2.42% | 1.98% | 1.8% | 0.69% | 0% |
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Clovercasino.com led November with fluctuating impressions, peaking at 27.74% on the 10th. Mrluck.com saw a late surge, ending at 19.04%. Kongcasino.com had a strong start, peaking at 36.18% on the 5th. Ivycasino.com and 666casino.com had modest shares, while partycasino.com and betfred.com showed sporadic activity. Grosvenorcasinos.com and happytiger.co.uk had minimal presence. Wizardslots.com started strong but declined, ending at 0.69%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Gambling & Gaming Casino Games November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Gambling & Gaming Casino Games November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Gambling & Gaming Casino Games November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Gambling & Gaming Casino Games November 2025 Report aggregates data from across both device types and Google Shopping.
The UK Gambling & Gaming Casino Games November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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