UK Gambling & Gaming Casino Games - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Casino Games – UK

Google AI Overview visibility for Gambling & Gaming Casino Games UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 1.14524816123
98.8547518388
1%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
grosvenorcasinos.com 16.88
coral.co.uk 10.72
monopolycasino.com 10.12
partycasino.com 6.81
rainbowrichescasino.com 4.58
888casino.com 3.4
betfair.com 3.19
jackpotjoy.com 2.78
ladbrokes.com 2.39
virgingames.com 2.09
others 37.04
  • grosvenorcasinos.com - 16.88%
  • coral.co.uk - 10.72%
  • monopolycasino.com - 10.12%
  • partycasino.com - 6.81%
  • rainbowrichescasino.com - 4.58%
  • 888casino.com - 3.4%
  • betfair.com - 3.19%
  • jackpotjoy.com - 2.78%
  • ladbrokes.com - 2.39%
  • virgingames.com - 2.09%
  • others - 37.04%

Copyright © Adthena. All rights reserved.

Grosvenorcasinos.com leads with 16.88% click share, followed by coral.co.uk at 10.72%. Monopolycasino.com holds 10.12%, while ‘others’ dominate with 37.04%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date coral.co.uk playright.co.uk bestukonlinecasinosites.com topcasinosuk.co.uk monopolycasino.com ubet.co.uk jackpotjoy.com top10bestonlinecasinos.co.uk 10bestcasinos.co.uk grosvenorcasinos.com
2026/02/01 4.45% 4.38% 10.03% 7.3% 2.53% 4.39% 4.36% 7.09% 3.49% 6.86%
2026/02/02 5.05% 5.02% 8.6% 2.85% 2.96% 5.22% 3.69% 7.21% 3.28% 6.2%
2026/02/03 5.7% 4.73% 8.17% 3.21% 3.97% 2.61% 2.22% 5.93% 5.1% 6.41%
2026/02/04 8.04% 4.43% 4.96% 2.36% 3.93% 4.28% 1.88% 4.4% 4.02% 6.92%
2026/02/05 6.17% 5.81% 7.7% 2.27% 3.85% 2.64% 4.4% 4.46% 4.66% 6.82%
2026/02/06 4.45% 5.95% 6.41% 2.15% 3.8% 1.97% 3.69% 3.8% 4.09% 5.02%
2026/02/07 3.19% 6.74% 6.26% 5.36% 2.75% 4.51% 5.02% 6.72% 5.43% 5.07%
2026/02/08 2.47% 3.78% 5.32% 2.27% 3.19% 4.62% 3.21% 7.22% 7.03% 6.63%
2026/02/09 2.11% 6.8% 6.14% 4.44% 2.25% 2.81% 3.39% 6.2% 4.34% 5.85%
2026/02/10 7.53% 4.76% 5.58% 3.96% 0.09% 3.24% 2.76% 5.22% 6.97% 8.49%
2026/02/11 8.97% 6.59% 11.42% 1.23% 0% 6.11% 1.59% 6.92% 3.57% 5.83%
2026/02/12 1.2% 5.43% 12.25% 0.77% 3.95% 3.63% 1.55% 8.92% 2.25% 4.87%
2026/02/13 4.44% 5.93% 6.4% 2.15% 3.79% 1.97% 3.68% 3.79% 4.08% 5.01%
2026/02/14 3.19% 6.73% 6.26% 5.36% 2.75% 4.51% 5.01% 6.72% 5.43% 5.07%
2026/02/15 2.47% 3.77% 5.31% 2.36% 3.18% 4.6% 3.2% 7.2% 7.02% 6.62%
2026/02/16 2.11% 6.79% 6.13% 4.43% 2.25% 2.81% 3.39% 6.19% 4.33% 5.84%
2026/02/17 3.11% 4.81% 14.97% 5.87% 1.5% 3.77% 2.57% 4.59% 3.59% 4.93%
2026/02/18 7.09% 2.26% 9.6% 3.99% 0.05% 4.57% 1.73% 4.45% 0.68% 6.75%
2026/02/19 4.76% 2.75% 3.8% 1.1% 0% 1.25% 1.9% 0.43% 0.99% 3.74%
2026/02/20 1.62% 1.31% 6.34% 4.53% 3.95% 5.54% 0.36% 8.41% 0.24% 4.88%
2026/02/21 1.64% 0.42% 14.01% 1.17% 0% 0.6% 0.02% 0.01% 0.54% 2.23%
2026/02/22 9.56% 2.02% 10.84% 0.2% 0% 0.84% 0.34% 0.66% 0.29% 0.91%
2026/02/23 7.24% 1.85% 8.05% 0.55% 6.35% 1.36% 0.2% 7.26% 0.77% 0%
2026/02/24 1.36% 0.96% 6.72% 2% 0% 0.79% 0% 2.18% 1.27% 3.24%
2026/02/25 0.04% 2.07% 4.02% 2.5% 11.4% 1.95% 0% 1.68% 0.42% 0%
2026/02/26 23.2% 1.51% 0.96% 0.23% 5.86% 0.59% 0.62% 1.96% 0.05% 3.03%
2026/02/27 20.67% 0% 0.01% 0.06% 2.23% 0% 1.17% 0% 0.06% 6.12%
2026/02/28 11.87% 9.86% 8.74% 6.07% 2.71% 0.82% 0.31% 0.27% 0.2% 0.09%
  • coral.co.uk
  • playright.co.uk
  • bestukonlinecasinosites.com
  • topcasinosuk.co.uk
  • monopolycasino.com
  • ubet.co.uk
  • jackpotjoy.com
  • top10bestonlinecasinos.co.uk
  • 10bestcasinos.co.uk
  • grosvenorcasinos.com

Copyright © Adthena. All rights reserved.

In February 2026, Coral.co.uk saw a dramatic rise, peaking at 23.20% on the 26th. Playright.co.uk maintained steady growth, while BestUKOnlineCasinoSites.com fluctuated, ending strong at 8.74%. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 81
2026/02/02 84
2026/02/03 86
2026/02/04 88
2026/02/05 86
2026/02/06 85
2026/02/07 87
2026/02/08 86
2026/02/09 88
2026/02/10 82
2026/02/11 81
2026/02/12 84
2026/02/13 85
2026/02/14 87
2026/02/15 86
2026/02/16 88
2026/02/17 87
2026/02/18 76
2026/02/19 57
2026/02/20 58
2026/02/21 50
2026/02/22 62
2026/02/23 52
2026/02/24 52
2026/02/25 48
2026/02/26 43
2026/02/27 44
2026/02/28 51

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February began with a steady rise in distinct advertisers, peaking at 88. Mid-month, a sharp decline occurred, ending at 51.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
coral.co.uk 2.51%
kongcasino.com 1.62%
ivycasino.com 1.2%
mrluck.com 1.18%
williamhill.com 0.99%
jackpotjoy.com -0.61%
888casino.com -0.91%
monopolycasino.com -1.12%
rainbowrichescasino.com -1.8%
partycasino.com -2.54%

Copyright © Adthena. All rights reserved.

Coral.co.uk surged with a 2.51% click share increase, while partycasino.com faced a 2.54% decline. Kongcasino.com and ivycasino.com also saw positive growth, contrasting with declines for rainbowrichescasino.com and monopolycasino.com.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date kongcasino.com coral.co.uk monopolycasino.com virgingames.com jackpotjoy.com 32red.com ubet.co.uk grosvenorcasinos.com boylesports.com galabingo.com
2026/02/01 1.22% 6.04% 3.04% 3.93% 8.73% 5.64% 4.5% 9.14% 2.07% 0.94%
2026/02/02 1.5% 6.82% 3.09% 5.44% 7.27% 3.39% 4.33% 6.84% 2.14% 1.65%
2026/02/03 3.34% 5.93% 3.61% 4.53% 4.13% 4.38% 2.89% 5.62% 1.72% 3.25%
2026/02/04 1.63% 9.15% 4.32% 4.08% 2.99% 3.64% 4.46% 6.7% 3.89% 3.72%
2026/02/05 2.14% 7.49% 3.4% 4.96% 6.88% 3.22% 1.99% 6.28% 3.83% 2.17%
2026/02/06 2.31% 5.12% 3.59% 3.3% 8.03% 2.27% 2.41% 4.79% 2.42% 2.83%
2026/02/07 2.3% 4.23% 2.97% 5.18% 9.37% 2.91% 3% 5.46% 3.31% 4.14%
2026/02/08 2.12% 3.37% 4% 4.26% 7.4% 3.43% 4.04% 6.7% 4.44% 4.23%
2026/02/09 3.51% 2.48% 3.03% 5.64% 6.53% 5.2% 2.94% 5.96% 3.76% 4.5%
2026/02/10 1.14% 7.84% 0.07% 5.21% 4.96% 2.52% 3.55% 10.61% 5.22% 2.33%
2026/02/11 1.99% 10.65% 0% 4.38% 4.84% 1.52% 5.83% 8.05% 3.08% 2.99%
2026/02/12 2.9% 2.18% 4.76% 2.51% 4.05% 1.3% 4.01% 6.81% 4.33% 6.72%
2026/02/13 2.31% 5.12% 3.59% 3.3% 8.03% 2.27% 2.41% 4.79% 2.42% 2.83%
2026/02/14 2.3% 4.23% 2.97% 5.18% 9.37% 2.91% 3% 5.46% 3.31% 4.14%
2026/02/15 2.12% 3.37% 4% 4.26% 7.4% 3.43% 4.04% 6.7% 4.44% 4.23%
2026/02/16 3.51% 2.48% 3.03% 5.64% 6.53% 5.2% 2.94% 5.96% 3.76% 4.5%
2026/02/17 0.39% 3.55% 3.19% 3.35% 7.75% 3.2% 4.14% 8.48% 2.97% 3.33%
2026/02/18 1.87% 4.11% 0.07% 2.19% 5.68% 0.39% 4.08% 10.33% 4.28% 4.37%
2026/02/19 11.65% 4.19% 0% 1.64% 1.7% 1.92% 0.3% 3.1% 0.31% 0.04%
2026/02/20 14.29% 1.89% 2.12% 0.16% 1.46% 1.95% 4.43% 5.93% 3.17% 2.47%
2026/02/21 14.98% 0.85% 0% 0% 0.02% 0.22% 0.74% 2.03% 0.59% 0%
2026/02/22 13.3% 6.7% 0% 0% 0.13% 0.22% 0.69% 1.41% 0.1% 0.05%
2026/02/23 10.32% 7.6% 7.49% 0% 1.01% 1% 0.2% 0% 0% 0.4%
2026/02/24 20.3% 0.33% 0% 0% 0% 0.06% 0.36% 2.39% 2.01% 0.93%
2026/02/25 25.67% 0.08% 5.91% 0.3% 0% 3.85% 0.32% 0% 0% 0.36%
2026/02/26 21.31% 17.97% 2.8% 2.91% 2.55% 1.28% 2.55% 2.55% 2.55% 0%
2026/02/27 16.37% 13.54% 2.29% 3.57% 4.09% 0.5% 0% 4.57% 0% 0.94%
2026/02/28 17.76% 11.54% 5.57% 2.98% 1.48% 1.05% 0.4% 0.21% 0% 0%
  • kongcasino.com
  • coral.co.uk
  • monopolycasino.com
  • virgingames.com
  • jackpotjoy.com
  • 32red.com
  • ubet.co.uk
  • grosvenorcasinos.com
  • boylesports.com
  • galabingo.com

Copyright © Adthena. All rights reserved.

Kongcasino.com surged mid-February, peaking at 25.67% on the 25th. Coral.co.uk fluctuated, ending strong at 11.54%. Monopolycasino.com saw steady growth, closing at 5.57%. Virgingames.com dipped mid-month, recovering to 2.98%. Boylesports.com remained stable, peaking at 5.22% on the 10th. Jackpotjoy.com started high, ending at 1.48%. 32red.com fluctuated, closing at 1.05%. Galabingo.com peaked early, ending at 0.94%. Ubet.co.uk saw a decline, finishing at 0.4%. Grosvenorcasinos.com started strong, ending at 0.21%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games - Last month
  1. 1
    250 Free Spins | No Wagering | 32Red™ New Customer Offer https://welcome.32red.com › casino-offer › register

    Join 32Red™ and Enjoy 250 Free Spins On Top Slot Games. No Wagering . New Players Only.

  2. 2
    100 Free Spins Welcome Bonus | Deposit & Stake £10 For Bonus https://www.888casino.com

    Get 100 Free Spins. 1st Deposit Only. Play Safe.18+. Some Payments Excluded. T&Cs Apply

  3. 3
    Get £30 Bonus + 100 Free Spins | Exclusive Slots Welcome Offer https://lp.betvictor.com › freespins-offer › play-safe

    Get £30 Bonus + 100 Spins on Gold Train If You Play £10. 18+ New Customers. T&Cs apply.

  4. 4
    50 Bonus & 50 Free Spins - When You Bet £10 https://promo.boylesports.com › casino_bonus › new_player

    Stake £10 & Get £50 Casino Bonus + 50 Free Spins. GambleAware.org. 18+ T&Cs apply.

  5. 5
    New Customers - 140 Free Spins | Keep What You Win https://www.jackpotjoy.com › casino

    Play £10 on Casino Games, Get 140 Free Slot Spins & Keep What You Win. 18+ T&Cs. Join us!

Copyright © Adthena. All rights reserved.

In the competitive world of online casinos, 32Red, 888casino, BetVictor, BoyleSports, and Jackpotjoy captivate with enticing offers. From 32Red’s 250 free spins with no wagering to Jackpotjoy’s 140 spins where you keep your winnings, each ad highlights unique bonuses, drawing in new players with promises of thrilling gaming experiences.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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