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UK Gambling & Gaming Casino Games - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
partycasino.com 19.37
monopolycasino.com 17.09
grosvenorcasinos.com 9.93
ballycasino.co.uk 5.98
rainbowrichescasino.com 5.7
888casino.com 5.6
coral.co.uk 3.1
betfair.com 2.95
clovercasino.com 2.58
kongcasino.com 2.45
others 25.25

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In the gambling & gaming PPC landscape, ‘partycasino.com’ leads with 19.37% click share, closely followed by ‘monopolycasino.com’ at 17.09%. ‘Others’ collectively hold a significant 25.25%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date grosvenorcasinos.com happytiger.co.uk 888casino.com ivycasino.com virgingames.com partycasino.com clovercasino.com monopolycasino.com kongcasino.com rainbowrichescasino.com
2025/05/01 16.95% 8.85% 0.01% 3.53% 0.09% 12.78% 3.6% 1.16% 6.1% 2.18%
2025/05/02 0.03% 1.8% 14.75% 10.86% 5.55% 4.56% 4.93% 0% 7.88% 1.13%
2025/05/03 0.02% 5.86% 0.05% 4.91% 2.62% 19.04% 5.22% 15.59% 4.66% 0%
2025/05/04 8.16% 0.58% 0.04% 2.63% 0.26% 7.24% 5.77% 0% 4.67% 13.62%
2025/05/05 0% 8.04% 0.14% 3.24% 5.39% 12.3% 7.16% 0% 6.18% 8.69%
2025/05/06 7.76% 1.99% 8.75% 3.24% 1.83% 14.27% 5.28% 0% 5.34% 1.44%
2025/05/07 6.29% 2.93% 8.9% 2.16% 1.33% 5.5% 6.6% 10.36% 6.73% 4.68%
2025/05/08 0% 21.06% 0.03% 0.93% 1.21% 4.99% 1.16% 11.06% 2.28% 9.99%
2025/05/09 18.85% 1.06% 0.59% 9.69% 0.15% 0% 8.79% 4.99% 9.39% 17.48%
2025/05/10 9.86% 1.75% 22.21% 4.01% 1.14% 0% 4.67% 13.94% 3% 3.99%
2025/05/11 0.48% 1.18% 21% 3.42% 1.29% 6.32% 4.29% 12.29% 4.41% 0%
2025/05/12 3.06% 4.05% 0.01% 4.65% 1.3% 7.33% 5.88% 14.26% 5.99% 2.46%
2025/05/13 8.52% 2.01% 5.15% 3.97% 6.39% 9.33% 3.13% 8.12% 3.33% 2.71%
2025/05/14 0.02% 0.97% 0% 12.06% 5.96% 6.91% 5.43% 0% 5.68% 9.61%
2025/05/15 8.14% 6.71% 10.48% 4.44% 3.97% 9.24% 5.14% 2.65% 3.77% 3.93%
2025/05/16 6.31% 1.61% 6.12% 4.26% 2.47% 8.13% 5.49% 8.52% 4.21% 11.03%
2025/05/17 9.32% 0% 7.01% 3.73% 5.21% 2.48% 3.66% 6.25% 1.58% 1.04%
2025/05/18 0.35% 4.32% 5.03% 7.65% 5.08% 2.19% 4.77% 5.99% 3.48% 1.02%
2025/05/19 2.19% 1.22% 27.02% 7.89% 2.18% 6.35% 7.27% 2.88% 4.15% 1.64%
2025/05/20 7.08% 2.86% 0.09% 8.47% 0.27% 7.39% 9.91% 6.21% 3.26% 0.85%
2025/05/21 0.8% 0.2% 14.63% 7.59% 5.85% 7.67% 6.85% 2.67% 3.16% 6.48%
2025/05/22 0.58% 0.86% 16.78% 9.28% 4.27% 6.62% 7.76% 3.71% 3.13% 2.06%
2025/05/23 11.48% 3.01% 0.04% 8.7% 7.03% 9.11% 12.9% 0% 6.69% 5.63%
2025/05/24 1.37% 5.24% 17.84% 3.35% 3.89% 0% 3.27% 3.94% 2.42% 0.8%
2025/05/25 5.88% 3.5% 0.01% 4.85% 6.96% 2.54% 4.77% 0% 5.08% 0.81%
2025/05/26 0.74% 4.35% 0.01% 4.37% 13.21% 9.24% 3.36% 7.19% 3.31% 3.58%
2025/05/27 2.08% 3.64% 0.02% 3.64% 6.12% 6.01% 6.2% 0% 4.11% 3.74%
2025/05/28 12.69% 5.26% 4.39% 3.22% 6.84% 0% 3.43% 0.4% 4.57% 1.57%
2025/05/29 7.98% 5.1% 0.02% 2.66% 5.08% 0% 2.46% 0% 3.17% 14.51%
2025/05/30 7.06% 2.1% 11.58% 4.14% 3.24% 0% 2.83% 3.59% 2.1% 2.49%
2025/05/31 7.55% 7.42% 6.6% 6.45% 6.36% 4.08% 3.66% 3.49% 2.92% 0%

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Grosvenorcasinos.com saw fluctuating spend, peaking on May 9 at 18.85%. Happytiger.co.uk spiked on May 8 with 21.06%. 888casino.com had a high on May 19 at 27.02%. Ivycasino.com maintained steady growth, while virgingames.com peaked on May 26 at 13.21%. Partycasino.com started strong, then stabilized. Clovercasino.com and kongcasino.com showed consistent activity. Monopolycasino.com had notable highs early in the month. Rainbowrichescasino.com peaked on May 9 at 17.48%.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 49
2025/05/02 43
2025/05/03 46
2025/05/04 47
2025/05/05 40
2025/05/06 55
2025/05/07 55
2025/05/08 51
2025/05/09 41
2025/05/10 43
2025/05/11 49
2025/05/12 51
2025/05/13 67
2025/05/14 48
2025/05/15 67
2025/05/16 60
2025/05/17 50
2025/05/18 57
2025/05/19 54
2025/05/20 52
2025/05/21 61
2025/05/22 63
2025/05/23 48
2025/05/24 64
2025/05/25 60
2025/05/26 54
2025/05/27 65
2025/05/28 64
2025/05/29 63
2025/05/30 72
2025/05/31 67

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May began with 49 advertisers, fluctuating throughout the month, peaking at 72 on May 30, and concluding with 67.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ballycasino.co.uk 13.57%
galaspins.com 3.52%
ivycasino.com 1.74%
888casino.com 1.35%
coral.co.uk 1.04%
grosvenorcasinos.com -1.65%
betfair.com -1.84%
rainbowrichescasino.com -3.69%
partycasino.com -7.13%
monopolycasino.com -10.63%

Copyright © Adthena. All rights reserved.

Ballycasino.co.uk surged with a 13.57% click share increase, while monopolycasino.com plummeted by 10.63%. Galaspins.com rose by 3.52%, contrasting partycasino.com’s 7.13% drop.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date happytiger.co.uk virgingames.com ivycasino.com grosvenorcasinos.com clovercasino.com partycasino.com kongcasino.com monopolycasino.com rainbowrichescasino.com playojo.com
2025/05/01 4.89% 0.1% 4.4% 11.8% 5.13% 8.82% 6.74% 1.02% 2.56% 1.33%
2025/05/02 1.17% 6.31% 12.3% 0.02% 4.98% 7.45% 6.77% 0% 1.59% 0.45%
2025/05/03 12.89% 4.84% 6.54% 0.02% 5.4% 16.82% 5.42% 12.49% 0% 14.17%
2025/05/04 1% 0.16% 3.36% 5.48% 5.06% 8.2% 5.71% 0% 8.73% 11.73%
2025/05/05 6.39% 12.49% 2.81% 0% 4.42% 12.83% 7.28% 0% 5.42% 12.31%
2025/05/06 3.62% 3.97% 2.84% 5.02% 5.77% 13.73% 7.68% 0% 2.75% 7.1%
2025/05/07 5.08% 0.81% 3.28% 5.01% 7.19% 7.45% 7.6% 10.87% 2.64% 4.09%
2025/05/08 10.56% 2.93% 0.79% 0% 0.78% 5.76% 2.18% 10.08% 7.07% 5.36%
2025/05/09 0.63% 0.05% 12.39% 16.19% 5.12% 0% 11.49% 4.78% 14.68% 0.42%
2025/05/10 2.6% 2.18% 4.38% 8.2% 4.89% 0% 4.53% 15.1% 5.54% 6.34%
2025/05/11 4.97% 1.17% 3.95% 0.12% 3.49% 6.03% 5.34% 12.65% 0% 14.23%
2025/05/12 7.65% 1.79% 5.73% 7.23% 5.03% 9.5% 5.47% 17.21% 1.84% 10.09%
2025/05/13 1.58% 8.37% 3.43% 6.63% 2.71% 9.87% 4.36% 8.29% 4.05% 2.99%
2025/05/14 1.79% 3.31% 13.11% 0.02% 9.56% 7.99% 9.14% 0% 10.8% 0%
2025/05/15 7.05% 7.08% 6.36% 6.26% 5.68% 10.2% 5.27% 2.62% 6.53% 2.76%
2025/05/16 4.18% 4.27% 7.83% 4.36% 6.34% 8.67% 5.12% 7.32% 8.88% 2.17%
2025/05/17 0% 3.94% 8.87% 8.99% 6.88% 3.94% 2.81% 8.7% 1.06% 0%
2025/05/18 12.11% 2.99% 9.66% 0.5% 5.54% 2.14% 4.58% 6.23% 1.25% 0%
2025/05/19 3.12% 2.74% 9.68% 1.91% 8.07% 6.34% 4.43% 2.59% 1.29% 3.21%
2025/05/20 2.25% 0.42% 17.31% 6.08% 15.84% 7.26% 5.86% 5.94% 3.66% 0%
2025/05/21 0.13% 8.41% 10.93% 0.26% 8.53% 9.89% 5.51% 3.06% 7.95% 6.59%
2025/05/22 0.94% 5.58% 5.74% 0.18% 6.73% 8.01% 4.67% 4.37% 3.75% 2.67%
2025/05/23 5.45% 6.45% 15.06% 7.43% 10.76% 10.42% 7.34% 0% 6.45% 0%
2025/05/24 13.88% 1.2% 4.44% 0.38% 4.54% 0% 3.68% 4.07% 0.67% 3.52%
2025/05/25 9.72% 4.35% 6.23% 3.51% 6.04% 2.46% 6.32% 0% 0.65% 0.06%
2025/05/26 2.46% 12.42% 4.51% 0.22% 4.55% 12.62% 5.79% 8.83% 9.86% 8.98%
2025/05/27 5.63% 2.07% 6.21% 0.82% 7.55% 6.74% 5.26% 0% 1.81% 0%
2025/05/28 5.45% 9.1% 10.65% 12.05% 3.35% 0% 7.65% 0.47% 2.72% 0.09%
2025/05/29 8.87% 5.43% 5.77% 7.22% 3.76% 0% 5.39% 0% 17.76% 0.29%
2025/05/30 2.1% 3.21% 14.79% 6.1% 5.92% 0% 2.84% 4.27% 3.63% 1.89%
2025/05/31 8.37% 8.11% 5.89% 5.86% 5.04% 5% 3.78% 3.34% 0% 0%

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In May 2025, the PPC landscape for gambling and gaming saw dynamic shifts. Ivycasino.com peaked mid-month, while happytiger.co.uk fluctuated. Virgingames.com and partycasino.com showed consistent presence. The month concluded with diverse impression shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
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  2. 2
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  3. 3
    £300 Bonus + 100 Bonus Spins | Fast & Secure Withdrawals https://www.happytiger.co.uk › casino › bonus

    Join Happy Tiger™ Casino & Get 200% Deposit Match Up To £150. T&Cs apply. 18+. Play Safe.

  4. 4
    New Players Welcome | Kong - Megaways Online https://www.kongcasino.com

    Discover hundreds of online megaways games available to play at Kong. New players welcome. Sign up & play online at Kong 2025 Updated Site.

  5. 5
    New Players Welcome | Mr Luck - Megaways Games https://www.mrluck.com

    Hundreds of online games available to play at Mr Luck. Online hot slots at Mr Luck. New players welcome.

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In the competitive world of online casinos, 888casino entices with a 100% deposit bonus up to £200, emphasizing safe play. Boylesports lures players with a £50 bonus and 25 spins for a £10 bet. Happy Tiger offers a 200% deposit match, while Kong and Mr Luck focus on welcoming new players to their extensive game collections.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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