UK Gambling & Gaming Fantasy Sports - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Fantasy Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Fantasy Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
cardsplug.com 72.98
cdkeys.com 25.82
sportifycards.com 0.8
ea.com 0.39
others 0.01

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In the PPC landscape, cardsplug.com dominates with 72.98% click share, followed by cdkeys.com at 25.82%. Others, ea.com, and sportifycards.com collectively hold a minor share.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Fantasy Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date cdkeys.com cardsplug.com sportifycards.com ea.com
2025/05/07 19.03% 80.97% 0% 0%
2025/05/08 0% 100% 0% 0%
2025/05/09 56.87% 43.13% 0% 0%
2025/05/10 72.75% 27.25% 0% 0%
2025/05/11 55.53% 42.41% 0% 2.06%
2025/05/12 68.52% 31.48% 0% 0%
2025/05/13 19.62% 80.38% 0% 0%
2025/05/14 69.39% 30.61% 0% 0%
2025/05/15 47.86% 52.14% 0% 0%
2025/05/16 42.03% 57.97% 0% 0%
2025/05/17 0% 100% 0% 0%
2025/05/18 0% 100% 0% 0%
2025/05/19 0% 90.14% 9.86% 0%
2025/05/20 7.93% 92.07% 0% 0%
2025/05/21 0% 100% 0% 0%
2025/05/22 0% 100% 0% 0%
2025/05/23 0% 100% 0% 0%
2025/05/24 40.3% 59.7% 0% 0%
2025/05/25 70.01% 26.08% 0% 3.91%
2025/05/26 28.14% 71.86% 0% 0%
2025/05/27 0% 100% 0% 0%
2025/05/28 0% 100% 0% 0%
2025/05/29 0% 100% 0% 0%
2025/05/30 0% 100% 0% 0%
2025/05/31 65.97% 34.03% 0% 0%

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In May 2025, cdkeys.com saw fluctuating PPC spend, peaking at 72.75 on May 10. Meanwhile, cardsplug.com dominated with consistent 100.0 values, except for a dip on May 31. The month concluded with cardsplug.com leading, despite cdkeys.com’s sporadic peaks.

Market Exposure

Competitor Count for UK Gambling & Gaming Fantasy Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/05/07 2
2025/05/08 1
2025/05/09 2
2025/05/10 2
2025/05/11 3
2025/05/12 2
2025/05/13 2
2025/05/14 2
2025/05/15 2
2025/05/16 2
2025/05/17 1
2025/05/18 1
2025/05/19 2
2025/05/20 2
2025/05/21 1
2025/05/22 1
2025/05/23 1
2025/05/24 2
2025/05/25 3
2025/05/26 2
2025/05/27 1
2025/05/28 1
2025/05/29 1
2025/05/30 1
2025/05/31 2

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In May 2025, advertiser numbers fluctuated, peaking at 3 on May 11 and May 25. The month concluded with a stable count of 2.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Fantasy Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
cardsplug.com 25.54%
sportifycards.com 1.27%
ea.com -0.32%
cdkeys.com -26.49%

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cdkeys.com saw a significant drop of 26.49%, while cardsplug.com surged by 25.54%.

Campaign Efficiency

UK Gambling & Gaming Fantasy Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cdkeys.com cardsplug.com ea.com sportifycards.com
2025/05/07 17.62% 82.38% 0% 0%
2025/05/08 0% 100% 0% 0%
2025/05/09 29.13% 70.87% 0% 0%
2025/05/10 60.74% 39.26% 0% 0%
2025/05/11 46.19% 52.15% 1.66% 0%
2025/05/12 59.12% 40.88% 0% 0%
2025/05/13 18.7% 81.3% 0% 0%
2025/05/14 66.67% 33.33% 0% 0%
2025/05/15 20.55% 79.45% 0% 0%
2025/05/16 28.71% 71.29% 0% 0%
2025/05/17 0% 100% 0% 0%
2025/05/18 0% 100% 0% 0%
2025/05/19 0% 96.09% 0% 3.91%
2025/05/20 8.48% 91.52% 0% 0%
2025/05/21 0% 100% 0% 0%
2025/05/22 0% 100% 0% 0%
2025/05/23 0% 100% 0% 0%
2025/05/24 29.23% 70.77% 0% 0%
2025/05/25 70.21% 25.66% 4.13% 0%
2025/05/26 27.79% 72.21% 0% 0%
2025/05/27 0% 100% 0% 0%
2025/05/28 0% 100% 0% 0%
2025/05/29 0% 100% 0% 0%
2025/05/30 0% 100% 0% 0%
2025/05/31 54.7% 45.3% 0% 0%

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In May 2025, cdkeys.com saw fluctuating impressions, peaking at 70.21% on May 25. Meanwhile, cardsplug.com dominated with consistent 100% shares, except for a dip to 25.66% on May 25. The month ended with cardsplug.com at 45.3%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Fantasy Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Personalized FIFA Cards https://www.cardsplug.com

    The Perfect Gift For Kids — Choose from 60+ designs with guaranteed quality and a full preview before shipping. These real life...

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In the competitive realm of Google PPC, Cardsplug.com shines with its ad for “Personalized FIFA Cards.” The ad’s compelling narrative of offering over 60 designs, guaranteed quality, and a preview before shipping, positions it as the perfect gift for kids.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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