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UK Gambling & Gaming Fantasy Sports - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Fantasy Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Fantasy Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
sorare.com 67.81
cdkeys.com 21.2
cardsplug.com 10.95
games-4-free.co.uk 0.02
hero-wars.com 0.02

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Sorare.com dominates with 67.81% click share, followed by cdkeys.com at 21.2%. Cardsplug.com holds 10.95%, while others trail behind.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Fantasy Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cardsplug.com cdkeys.com sorare.com games-4-free.co.uk hero-wars.com
2025/04/06 0% 0% 100% 0% 0%
2025/04/19 0% 100% 0% 0% 0%
2025/04/22 0% 100% 0% 0% 0%
2025/04/23 0% 100% 0% 0% 0%
2025/04/26 0% 0% 0% 52.47% 47.53%
2025/04/27 100% 0% 0% 0% 0%
2025/04/28 100% 0% 0% 0% 0%

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In April 2025, cardsplug.com, cdkeys.com, and sorare.com dominated with consistent 100% spend shares. By month’s end, games-4-free.co.uk and hero-wars.com trailed with 52.47% and 47.53%, respectively.

Market Exposure

Competitor Count for UK Gambling & Gaming Fantasy Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/06 1
2025/04/19 1
2025/04/22 1
2025/04/23 1
2025/04/26 2
2025/04/27 1
2025/04/28 1

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In April, distinct advertisers fluctuated slightly, peaking at 2 on April 26, before returning to 1.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Fantasy Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cdkeys.com 65.87%
cardsplug.com 34.01%
games-4-free.co.uk 0.07%
hero-wars.com 0.06%
sorare.com -100%

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Sorare.com plummeted by 100%, while cdkeys.com soared with a 65.87% increase. Cardsplug.com also rose by 34.01%. Hero-wars.com and games-4-free.co.uk saw slight gains.

Campaign Efficiency

UK Gambling & Gaming Fantasy Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cardsplug.com cdkeys.com sorare.com games-4-free.co.uk hero-wars.com
2025/04/06 0% 0% 100% 0% 0%
2025/04/19 0% 100% 0% 0% 0%
2025/04/22 0% 100% 0% 0% 0%
2025/04/23 0% 100% 0% 0% 0%
2025/04/26 0% 0% 0% 50% 50%
2025/04/27 100% 0% 0% 0% 0%
2025/04/28 100% 0% 0% 0% 0%

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In April 2025, cardsplug.com and cdkeys.com consistently dominated with 100% impression share, while sorare.com peaked early. games-4-free.co.uk and hero-wars.com shared a 50% impression on April 26.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Fantasy Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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