UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Poker / Poker Tournaments – UK

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.1250570516
88.8749429484
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
pokerstars.uk 27.19
ggpoker.co.uk 12.9
partypoker.com 12.61
skypoker.com 11.25
888poker.com 5.17
grosvenorcasinos.com 4.27
top10bestpokersites.co.uk 2.59
ladbrokes.com 1.95
premierpokerchips.com 1.86
virgingames.com 1.74
others 18.47
  • pokerstars.uk - 27.19%
  • ggpoker.co.uk - 12.9%
  • partypoker.com - 12.61%
  • skypoker.com - 11.25%
  • 888poker.com - 5.17%
  • grosvenorcasinos.com - 4.27%
  • top10bestpokersites.co.uk - 2.59%
  • ladbrokes.com - 1.95%
  • premierpokerchips.com - 1.86%
  • virgingames.com - 1.74%
  • others - 18.47%

Copyright © Adthena. All rights reserved.

Pokerstars.uk dominates with 27.19% click share, while ‘others’ collectively hold 18.47%. Ggpoker.co.uk and Partypoker.com follow closely, showcasing a competitive landscape.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ggpoker.co.uk grosvenorcasinos.com partypoker.com top10bestpokersites.co.uk ladbrokes.com playright.co.uk bestukonlinecasinosites.com 888poker.com gentingcasino.com pokerstars.uk
2026/01/01 18.25% 8.4% 7.51% 4.93% 2.93% 2.07% 0.85% 1.36% 0% 46.21%
2026/01/02 24.98% 5.04% 2.5% 4.28% 0.66% 0.01% 0.47% 2.11% 0% 45.91%
2026/01/03 18.66% 4.66% 2.42% 2.49% 5.49% 0.01% 0.92% 2.64% 0% 44.69%
2026/01/04 23.28% 4.85% 1.02% 0% 6.83% 0.01% 2.7% 0.34% 0.75% 34.87%
2026/01/05 17.28% 10.58% 0.01% 2.6% 3.7% 1.89% 0.55% 1.53% 3.06% 50.52%
2026/01/06 17.96% 4.46% 2.84% 2.78% 4.35% 0.59% 1.29% 6.36% 0% 49.74%
2026/01/07 17.51% 9.48% 0.01% 5.04% 4.92% 1.39% 0% 1.54% 0% 50.19%
2026/01/08 24.9% 10.22% 3.02% 5.52% 0.94% 3.15% 2.76% 3.47% 2.93% 33.04%
2026/01/09 22.31% 9.18% 2.51% 4.95% 1.72% 4.73% 1.63% 4.83% 1.68% 32.03%
2026/01/10 18.23% 7.58% 1.74% 7.44% 0.28% 5.5% 1.21% 8.25% 2.86% 33.77%
2026/01/11 18.87% 10.38% 1.45% 7.04% 2.05% 3.2% 4.03% 4.72% 1.24% 35.85%
2026/01/12 25.71% 8.86% 4.65% 3.58% 1.72% 1.98% 1.67% 4.65% 3.15% 30.75%
2026/01/13 25.35% 8.21% 4.58% 4.95% 4.45% 5.66% 1.03% 3.44% 3.79% 25.9%
2026/01/14 22.92% 9.98% 14.62% 2.31% 4.86% 6.51% 2.92% 4.79% 5.58% 0.02%
2026/01/15 21.91% 12.57% 0.35% 8.15% 8.47% 8.34% 1.88% 6.58% 5.92% 0.02%
2026/01/16 22.31% 9.18% 2.51% 4.95% 1.72% 4.73% 1.63% 4.83% 1.68% 32.03%
2026/01/17 18.78% 8.18% 8.65% 12% 6.63% 5.8% 2.94% 3.81% 4.37% 0.01%
2026/01/18 19.49% 9.65% 9.22% 10.38% 3.78% 6.66% 5.57% 4.31% 2.4% 0%
2026/01/19 21.69% 11.23% 9.95% 8.36% 1.85% 5.98% 7.64% 3.85% 4.39% 0%
2026/01/20 20.28% 10.47% 10.96% 8.47% 3.56% 6.54% 5.2% 3.56% 6.54% 0%
2026/01/21 18.05% 10.45% 9.87% 10.31% 2.17% 4.5% 9.28% 4.32% 6.61% 0%
2026/01/22 15.38% 11.92% 10.46% 11.57% 2.52% 3.21% 9.17% 3.9% 5.95% 0%
2026/01/23 23.84% 8.33% 10.43% 13.14% 1.47% 1.52% 4.57% 5.56% 7.61% 0%
2026/01/24 16.6% 11.79% 9.97% 10.45% 4.83% 2.95% 3.17% 5.22% 8.07% 0%
2026/01/25 16.89% 11.64% 8.99% 12.09% 4.71% 5.66% 3.17% 4.41% 7.65% 0%
2026/01/26 21.95% 8.02% 9.96% 9.52% 1.81% 5.36% 5.71% 5.02% 2.55% 0%
2026/01/27 27.56% 13.72% 0% 11.29% 6.86% 3.57% 7.56% 2.33% 2% 0%
2026/01/28 33.37% 8.04% 0% 13.13% 5.29% 5.32% 5.43% 1.36% 2.28% 0%
2026/01/29 31.61% 13.44% 2.14% 12.43% 4.33% 5.11% 3.48% 1.53% 0.99% 0%
2026/01/30 28.32% 10.26% 1.06% 12.3% 4.81% 6.73% 4.31% 0.7% 0.52% 0%
2026/01/31 19.69% 14.19% 12.28% 9.45% 5.1% 3.51% 2.53% 1.59% 0% 0%
  • ggpoker.co.uk
  • grosvenorcasinos.com
  • partypoker.com
  • top10bestpokersites.co.uk
  • ladbrokes.com
  • playright.co.uk
  • bestukonlinecasinosites.com
  • 888poker.com
  • gentingcasino.com
  • pokerstars.uk

Copyright © Adthena. All rights reserved.

GGPoker’s spend fluctuated, peaking at 33.37. PokerStars dominated early, then vanished mid-month. GrosvenorCasinos and PartyPoker saw steady gains. January ended with diverse spend patterns.

Market Exposure

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 27
2026/01/02 31
2026/01/03 29
2026/01/04 32
2026/01/05 26
2026/01/06 27
2026/01/07 29
2026/01/08 38
2026/01/09 34
2026/01/10 33
2026/01/11 38
2026/01/12 34
2026/01/13 33
2026/01/14 35
2026/01/15 35
2026/01/16 34
2026/01/17 37
2026/01/18 38
2026/01/19 36
2026/01/20 34
2026/01/21 32
2026/01/22 31
2026/01/23 28
2026/01/24 28
2026/01/25 26
2026/01/26 33
2026/01/27 26
2026/01/28 23
2026/01/29 29
2026/01/30 26
2026/01/31 27

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January began with 27 advertisers, peaking at 38 mid-month. A decline followed, ending with 27 again.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
partypoker.com 24.22%
ggpoker.co.uk 4.21%
riverboatgamingpoker.com 3.26%
top10bestpokersites.co.uk 2.73%
bestukonlinecasinosites.com 1.78%
skypoker.com -0.67%
ebay.co.uk -0.77%
pokermerchant.com -1.57%
premierpokerchips.com -2.02%
pokerstars.uk -43.11%

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PartyPoker.com surged with a 24.22% click share increase, while PokerStars.uk plummeted by 43.11%. GGPoker.co.uk and RiverboatGamingPoker.com also saw positive gains.

Campaign Efficiency

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ggpoker.co.uk grosvenorcasinos.com ladbrokes.com partypoker.com top10bestpokersites.co.uk quinnbet.com betano.co.uk virgingames.com 888poker.com pokerstars.uk
2026/01/01 27.49% 6.82% 5.66% 3.16% 4.23% 0% 1.07% 0.79% 0.65% 32.21%
2026/01/02 30.76% 7.74% 1.53% 0.94% 4.67% 0% 0% 1.24% 1.09% 29.2%
2026/01/03 23.95% 7.38% 9.14% 0.84% 2.53% 0% 3.96% 0% 1.18% 28.42%
2026/01/04 29.5% 5.45% 5.41% 1.12% 0% 0% 4.47% 3.45% 0.26% 24.91%
2026/01/05 22.32% 13% 7.55% 0% 1.16% 0% 3.56% 2.05% 0.53% 29.32%
2026/01/06 20.77% 4.33% 8.44% 0.98% 2.12% 0% 6.73% 3.88% 4.96% 31.07%
2026/01/07 27.7% 7.24% 9.78% 0% 4.29% 0% 0% 0% 0.5% 28.5%
2026/01/08 28.06% 12.57% 1.92% 0.95% 3.77% 0% 3.29% 0.95% 3.33% 23.43%
2026/01/09 23.55% 11.93% 3.38% 0.58% 1.93% 0% 5.27% 3.31% 5.41% 24.28%
2026/01/10 19.09% 8.68% 0.26% 0.82% 4.29% 0% 4.47% 2.6% 11.9% 24.23%
2026/01/11 22.93% 12.26% 3.48% 0.44% 3.64% 0% 4.71% 0.85% 6.11% 24.78%
2026/01/12 30.3% 11.8% 3.88% 2.06% 1% 0% 2.9% 4.17% 3.83% 22.02%
2026/01/13 25.34% 12.09% 7.01% 1.71% 3.35% 0% 2.32% 0% 2.25% 17.26%
2026/01/14 22.26% 13.63% 7.88% 3.97% 0.55% 0% 6.91% 5.2% 3.94% 0.01%
2026/01/15 25.19% 10.25% 14.96% 0.24% 4.22% 0% 3.71% 5.81% 6.48% 0%
2026/01/16 23.55% 11.93% 3.38% 0.58% 1.93% 0% 5.27% 3.31% 5.41% 24.28%
2026/01/17 19.52% 12.06% 9.4% 7.44% 6.67% 0% 5.37% 5.08% 3.9% 0%
2026/01/18 18.2% 9.76% 6.97% 8.25% 5.5% 0% 5.89% 4.68% 1.79% 0%
2026/01/19 23.61% 9.13% 4.38% 9.18% 5.64% 0% 6.02% 6.75% 1.54% 0%
2026/01/20 19.73% 12.26% 5.45% 10.11% 3.73% 0% 4.33% 4.54% 2.4% 0%
2026/01/21 21.63% 10.64% 3.24% 9.2% 6.35% 5.12% 4.37% 5.61% 2.51% 0%
2026/01/22 17.11% 10.47% 6.31% 8.78% 6.36% 8.14% 6.96% 1.8% 1.72% 0%
2026/01/23 25.1% 8.02% 2.3% 9.28% 8.3% 2.08% 4.37% 4.61% 3.88% 0%
2026/01/24 17.64% 10.19% 7.3% 8.09% 5.65% 7.97% 4.87% 4.71% 3.4% 0%
2026/01/25 15.1% 9.66% 8.27% 7.51% 7.56% 7.5% 5.56% 5.18% 4.27% 0%
2026/01/26 19.2% 4.58% 2.38% 8.03% 5.93% 7.09% 5.39% 3.38% 2.73% 0%
2026/01/27 28.54% 7.96% 10.01% 0% 4.66% 9.27% 7.48% 0.82% 2.72% 0%
2026/01/28 31.15% 3.57% 5.62% 0% 8.45% 8.02% 6.84% 4.35% 0.63% 0%
2026/01/29 30.34% 7.47% 5.95% 1.95% 6% 9.7% 7.03% 3.22% 0.67% 0%
2026/01/30 26.56% 4.64% 5.68% 0.96% 7.94% 6.99% 6.79% 3.15% 0.42% 0%
2026/01/31 19.19% 13.75% 8.99% 7.56% 6.79% 5.5% 5.33% 3.71% 1.01% 0%
  • ggpoker.co.uk
  • grosvenorcasinos.com
  • ladbrokes.com
  • partypoker.com
  • top10bestpokersites.co.uk
  • quinnbet.com
  • betano.co.uk
  • virgingames.com
  • 888poker.com
  • pokerstars.uk

Copyright © Adthena. All rights reserved.

GGPoker.co.uk led January with fluctuating impressions, peaking mid-month. PokerStars.uk started strong but dropped sharply. GrosvenorCasinos.com and Ladbrokes.com showed consistent mid-range performance. Partypoker.com and others had sporadic visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments - Last month
  1. 1
    £20 Bonus in Big Bass Splash - Betano™ Exclusive Slots Offer https://lp.betano.co.uk › play-safe › welcome-offer

    Get £20 Bonus in Big Bass Splash When You Wager £10. 18+ New Customers Only T&Cs. Play Your...

  2. 2
    Biggest Online Poker Room - GGPoker - Home of WSOP https://promo.ggpoker.co.uk

    Chance to play $100k Freeroll + 100% Mached Deposit. T&Cs apply. 18+. GambleAware.org

  3. 3
    £50 Bonus - Deposit& Spend £10 - Home of Real-Time Gaming https://content.grosvenorcasinos.com › casino › bonus

    Deposit and Spend £10 To Get Your £50 Welcome Bonus. Keep It Fun. 18+. T&Cs Apply.

  4. 4
    PokerStars™ UK Poker Site | Play Online Poker Games https://www.pokerstars.uk

    Deposit £20+ to get a £200 welcome bonus. 18+ BeGambleAware.org. Join the action at PokerStars with an exclusive £200 welcome bonus. GamCare Certified. Non-Stop Poker Action. Online Casino.

  5. 5
    Wager £10 & Get £20 + 20 Spins - Claim Your Welcome Offer Here https://lp.talksportbet.com › casino-offer › play-safe

    Wager £10 & Get £20 Slot Bonus + 20 Spins on Selected Games. 18+ New Customers. T&Cs Apply

Copyright © Adthena. All rights reserved.

In the competitive world of online gaming, Betano, GGPoker, Grosvenor Casinos, PokerStars, and TalkSportBet captivate audiences with enticing offers. Betano lures with a £20 bonus on Big Bass Splash, while GGPoker boasts the largest online poker room. Grosvenor Casinos and TalkSportBet offer substantial bonuses for minimal deposits, and PokerStars entices with a £200 welcome bonus, ensuring non-stop poker action.

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