Why is the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report useful and how should I use it?

Why is the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report?

The UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report for?

The UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.6816775524
	86.3183224476

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	12
	88

12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
888poker.com	18.79
pokermerchant.com	9.67
grosvenorcasinos.com	9.37
ebay.co.uk	9.13
playwsop.com	8.72
premierpokerchips.com	8.48
bestukonlinecasinosites.com	5.51
ggpoker.co.uk	3.57
getpokergear.com	3.5
partypoker.com	3.09
others	20.17

888poker.com - 18.79%
pokermerchant.com - 9.67%
grosvenorcasinos.com - 9.37%
ebay.co.uk - 9.13%
playwsop.com - 8.72%
premierpokerchips.com - 8.48%
bestukonlinecasinosites.com - 5.51%
ggpoker.co.uk - 3.57%
getpokergear.com - 3.5%
partypoker.com - 3.09%
others - 20.17%

In the poker PPC landscape, 888poker.com leads with 18.79% click share, closely followed by pokermerchant.com at 9.67%. ‘Others’ collectively hold a significant 20.17%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	bestukonlinecasinosites.com	playwsop.com	888poker.com	grosvenorcasinos.com	top10bestpokersites.co.uk	betfred.com	virgingames.com	ggpoker.co.uk	betmgm.co.uk	paddypower.com
2026/07/01	0%	24.24%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/02	0%	17.77%	3.15%	0%	0%	0%	0%	69.82%	0%	0%
2026/07/03	0%	30.35%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/04	0%	17.62%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/05	0%	50.23%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/06	0%	91.55%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/07	0%	77.23%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/08	0%	93.92%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/09	0%	88.7%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/10	0%	90.89%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/12	0%	45.95%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/14	0%	53.17%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/15	14.22%	7.7%	21.02%	14.63%	21.24%	0.49%	0%	13.27%	0%	0.25%
2026/07/16	10.38%	0.37%	32.18%	14.44%	0%	2.54%	0%	9.56%	8.92%	6.06%
2026/07/17	24.51%	0%	18.31%	13.99%	2.16%	6.77%	2.79%	5.39%	18.72%	5.02%
2026/07/18	0.19%	0.55%	23.57%	22.73%	0.08%	13.42%	5.71%	3.31%	9.26%	3.78%
2026/07/19	5.23%	9.74%	18.96%	16.12%	0%	10.84%	0%	0%	14.49%	9.47%
2026/07/20	11.88%	4.54%	31.88%	20.07%	0%	1.71%	0.98%	0.24%	9.5%	5%
2026/07/21	0%	53.17%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/22	15.82%	1.77%	12.83%	21.25%	0%	0.3%	5.4%	2.66%	7.04%	1.47%
2026/07/23	22.39%	7.68%	11.68%	20.5%	3.44%	0%	3.6%	3.8%	7.51%	0.55%
2026/07/24	17.07%	6.03%	14.95%	16.13%	0%	8.33%	5.54%	1.07%	13.51%	1.4%
2026/07/25	28.73%	9.37%	20.76%	1.51%	0%	11.31%	6.77%	0%	3.7%	5.72%
2026/07/26	36.79%	7.5%	14.2%	16.64%	0%	0.24%	0%	12.14%	0%	0.43%
2026/07/27	29.99%	0.51%	13.61%	18.23%	2.17%	2.01%	2.79%	8.5%	7.01%	0.6%
2026/07/28	5.94%	13.01%	17.84%	9.58%	2.91%	17.5%	0%	9.88%	6.12%	1.81%
2026/07/29	17.6%	29.61%	6.5%	8.16%	4.3%	0.19%	5.71%	6.08%	4.53%	0.69%
2026/07/30	16.42%	57.92%	4.13%	7.45%	5.89%	0%	2.25%	0%	0%	0%
2026/07/31	19.99%	15.69%	9.32%	6.97%	4.89%	4.09%	2.73%	0%	0%	0%

bestukonlinecasinosites.com
playwsop.com
888poker.com
grosvenorcasinos.com
top10bestpokersites.co.uk
betfred.com
virgingames.com
ggpoker.co.uk
betmgm.co.uk
paddypower.com

In July 2026, “playwsop.com” dominated early with peaks over 90.00, but “bestukonlinecasinosites.com” surged late, reaching 36.79. “888poker.com” and “grosvenorcasinos.com” maintained steady mid-range values. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	7
2026/07/02	9
2026/07/03	4
2026/07/04	7
2026/07/05	8
2026/07/06	4
2026/07/07	5
2026/07/08	6
2026/07/09	7
2026/07/10	6
2026/07/11	5
2026/07/12	7
2026/07/13	5
2026/07/14	3
2026/07/15	16
2026/07/16	19
2026/07/17	13
2026/07/18	20
2026/07/19	12
2026/07/20	16
2026/07/21	3
2026/07/22	18
2026/07/23	20
2026/07/24	21
2026/07/25	18
2026/07/26	17
2026/07/27	21
2026/07/28	21
2026/07/29	20
2026/07/30	13
2026/07/31	15

July began with fluctuating advertiser numbers, peaking mid-month at 21. The month concluded with a stable count of 15, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
grosvenorcasinos.com	7.23%
partypoker.com	4.77%
virgingames.com	3.44%
888poker.com	3.19%
bestukonlinecasinosites.com	3.02%
riverboatgamingpoker.com	-2.91%
getpokergear.com	-4.79%
premierpokerchips.com	-4.98%
pokermerchant.com	-8.61%
ebay.co.uk	-11.05%

Grosvenorcasinos.com surged with a 7.23% click share increase, while ebay.co.uk plummeted by 11.05%.

Campaign Efficiency

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	pokermerchant.com	playwsop.com	888poker.com	bestukonlinecasinosites.com	virgingames.com	grosvenorcasinos.com	ebay.co.uk	premierpokerchips.com	betmgm.co.uk	ggpoker.co.uk
2026/07/01	19.96%	1.23%	0%	0%	0%	0%	9.64%	46.04%	0%	0%
2026/07/02	2.27%	8.66%	6.81%	0%	0%	0%	2.27%	14.13%	0%	20.42%
2026/07/03	42.57%	5.6%	0%	0%	0%	0%	36.06%	15.77%	0%	0%
2026/07/04	22.84%	7.77%	0%	0%	0%	0%	50.07%	9.42%	0%	0%
2026/07/05	17.17%	4.39%	0%	0%	0%	0%	62.41%	5.56%	0%	0%
2026/07/06	37.41%	18.92%	0%	0%	0%	0%	34.55%	9.12%	0%	0%
2026/07/07	36.37%	7.42%	0%	0%	0%	0%	34.63%	13.73%	0%	0%
2026/07/08	14.01%	34.47%	0%	0%	0%	0%	14.21%	5.33%	0%	0%
2026/07/09	3.2%	14.2%	0%	0%	0%	0%	29.91%	6.41%	0%	0%
2026/07/10	43.75%	17.45%	0%	0%	0%	0%	10.14%	8.37%	0%	0%
2026/07/11	37.36%	0%	0%	0%	0%	0%	29.1%	8.97%	0%	0%
2026/07/12	28.69%	2.06%	0%	0%	0%	0%	26.02%	12.53%	0%	0%
2026/07/13	30.42%	0%	0%	0%	0%	0%	17.06%	11.91%	0%	0%
2026/07/14	31.28%	21.66%	0%	0%	0%	0%	0%	47.06%	0%	0%
2026/07/15	2.28%	6.4%	10%	12.93%	0%	20.24%	0%	2.28%	0%	9.76%
2026/07/16	0.96%	0.88%	24.19%	7.26%	0%	14.36%	3.03%	0.48%	5.44%	7.73%
2026/07/17	0%	0%	20.86%	19.12%	3.19%	15.27%	0%	0%	15.93%	4.03%
2026/07/18	1.06%	0.22%	21.51%	0.08%	13.12%	24.09%	1.77%	0%	5.34%	5.34%
2026/07/19	7.86%	7.87%	9.09%	5.95%	0%	26.92%	0%	1.57%	11.89%	0%
2026/07/20	0.6%	2.28%	23.53%	9.12%	3.77%	27.86%	0%	0%	6.84%	0.6%
2026/07/21	31.28%	21.66%	0%	0%	0%	0%	0%	47.06%	0%	0%
2026/07/22	3.44%	1.43%	8.15%	6.52%	10.57%	29.37%	3.81%	2.87%	4.34%	5.28%
2026/07/23	4.3%	4.56%	9.21%	12.77%	6.21%	24.22%	2.87%	1.43%	3.62%	6.21%
2026/07/24	2.85%	1.9%	9.69%	6.49%	8.25%	27.95%	2.99%	0.43%	6.49%	2.68%
2026/07/25	8.05%	3.22%	7.25%	12.19%	17.49%	5.04%	8.03%	6.44%	3.05%	0%
2026/07/26	6.69%	3.11%	6.53%	19.68%	0%	15.27%	4.2%	5.2%	0%	12.46%
2026/07/27	9.01%	0.23%	5.51%	14.92%	2.13%	18.38%	9.92%	4.51%	4.26%	4.83%
2026/07/28	8.83%	8.95%	14.03%	3.04%	0%	6.25%	3.21%	2.41%	6.07%	16.66%
2026/07/29	2.5%	15.68%	5.63%	7.57%	9.63%	11.52%	0.83%	2%	3.79%	3.79%
2026/07/30	11.07%	27.41%	2.01%	7.62%	6.3%	10.1%	7.71%	5.03%	0%	0%
2026/07/31	12.84%	10.25%	8.83%	8.09%	6.69%	4.05%	3.52%	1.07%	0%	0%

pokermerchant.com
playwsop.com
888poker.com
bestukonlinecasinosites.com
virgingames.com
grosvenorcasinos.com
ebay.co.uk
premierpokerchips.com
betmgm.co.uk
ggpoker.co.uk

Pokermerchant.com saw fluctuating impressions, peaking at 43.75% on July 10. Playwsop.com had a notable spike on July 8 with 34.47%. 888poker.com maintained steady visibility, while grosvenorcasinos.com peaked at 29.37% on July 22. The month ended with diverse visibility across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments - Last month

1
BetMGM Casino: The Real Deal | 50+ Years of Vegas Heritage https://www.betmgm.co.uk
Over 50 years of Vegas heritage in one show-stopping Welcome Offer. 18+. T&Cs apply. Enjoy 200 Free Spins when you play £10. BetMGM Casino: The Real Deal. Responsible Gambling.
2
Play £10 & Get 150 Free Spins | Or 200 Free Spins On Our App https://lp.betvictor.com › freespins-offer › play-safe
Get 150 Spins via Web or 200 Spins via App on Hot Tuna. New Customers.18+ T&Cs Apply. Join BetVictor™ Today and Enjoy Thousands of Online...
3
Get £25 Bonus + 50 Free Spins | New, Popular Games Added Daily https://www.gentingcasino.com
Get 100% Bonus up to £25 + 50 Free Spins on deposit. T&Cs apply. 18+. Play responsibly. Registration is quick and payments are secure and easy to use. Experience Genting Quality.
4
Play £10 & Get 100 Free Spins - Or 150 Free Spins On Our App https://lp.heartbingo.co.uk › freespins-offer › play-safe
Get 100 Spins via Web or 150 Spins via App on Double Bubble. New Customers.18+ T&Cs Apply. Join Heart Bingo For Great Rewards. Slot Games...
5
200 Free Spins https://www.virgingames.com › casino
Fast Withdrawals — Virgin Games Casino. Play £10, Get 200 Free Spins. Join Us! 18+ T&Cs. Please Play Responsibly. Free Spins on Game Of Thrones. UK Regulated.

In the competitive world of online gaming, BetMGM, BetVictor, Genting Casino, Heart Bingo, and Virgin Games captivate audiences with enticing offers. BetMGM highlights its Vegas heritage, while BetVictor and Heart Bingo emphasize app-exclusive spins. Genting Casino promises quality and security, and Virgin Games boasts fast withdrawals.

Frequently Asked Questions

Why is the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report useful and how should I use it?

Why is the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report?

The UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report for?

The UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Gambling & Gaming

UK Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis July 2026

Poker / Poker Tournaments – UK

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Share of Spend for the top 10 UK Gambling & Gaming Poker / Poker Tournaments brands

Competitor Count for UK Gambling & Gaming Poker / Poker Tournaments

Market Loss & Market Gains for UK Gambling & Gaming Poker / Poker Tournaments

UK Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Poker / Poker Tournaments

Frequently Asked Questions

Why is the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report useful and how should I use it?

Why is the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Gambling & Gaming Poker / Poker Tournaments July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

Related reports

US Poker / Poker Tournaments

the7stars achieves Google Ads PPC campaign optimization with Adthena