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US Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Poker / Poker Tournaments – US

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.42201505916
92.5779849408
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tritonpokertables.com 28.15
pokerchips.com 24.8
custommadecasino.com 8.03
mrcpoker.com 7.88
discountpokershop.com 7.11
pirategoldpoker.com 4.86
thepokerstore.com 3.2
playwsop.com 2.79
worldpokerfederation.org 2.26
gutshotgaming.com 2.26
others 8.66
  • tritonpokertables.com - 28.15%
  • pokerchips.com - 24.8%
  • custommadecasino.com - 8.03%
  • mrcpoker.com - 7.88%
  • discountpokershop.com - 7.11%
  • pirategoldpoker.com - 4.86%
  • thepokerstore.com - 3.2%
  • playwsop.com - 2.79%
  • worldpokerfederation.org - 2.26%
  • gutshotgaming.com - 2.26%
  • others - 8.66%

Copyright © Adthena. All rights reserved.

In the poker PPC landscape, Triton Poker Tables leads with 28.15% click share, followed by Poker Chips at 24.8%. Others collectively hold 8.66%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date pokerchips.com custommadecasino.com tritonpokertables.com discountpokershop.com pirategoldpoker.com gutshotgaming.com playwsop.com thepokerstore.com mrcpoker.com worldpokerfederation.org
2026/03/01 9.35% 4.49% 40.98% 0.35% 8.92% 4.07% 0.1% 0% 14.71% 8.94%
2026/03/02 40.72% 1.99% 15.14% 6.3% 5.51% 0% 0.17% 17.11% 5.11% 0%
2026/03/03 21.06% 10.22% 26.48% 12.19% 7.86% 3.26% 0.04% 6.92% 4.45% 3.87%
2026/03/04 27.1% 4.06% 34.21% 3.88% 3.6% 1.99% 6.68% 1.11% 9.03% 0%
2026/03/05 33.16% 8.36% 23.04% 9.17% 7.61% 3.93% 7.54% 1.03% 2.37% 2.65%
2026/03/06 32.59% 8.47% 41.68% 4.3% 8.43% 0% 0.06% 0% 4.04% 0.02%
2026/03/07 35.88% 7.43% 14.47% 0% 6.75% 1.17% 4.15% 0% 20.14% 0.03%
2026/03/08 34.64% 9.38% 14.09% 4.79% 8.81% 0% 0.13% 0% 12.84% 0.04%
2026/03/09 7.62% 1.72% 12.98% 1.14% 4.68% 0% 13.96% 0.71% 2.47% 0.02%
2026/03/10 25.22% 2.35% 42.52% 0% 2.89% 0% 1.12% 3.47% 9.16% 8.55%
2026/03/11 27.46% 6.63% 2.17% 1.35% 5.14% 0% 23.52% 0.4% 3.89% 4.44%
2026/03/12 43.67% 18.74% 7.48% 1.05% 0% 0% 25.81% 0.35% 0% 2.88%
2026/03/13 17.53% 7.26% 14.49% 0% 0% 0% 14.19% 0% 9.46% 7.42%
2026/03/14 12.52% 22.48% 31.7% 0% 0% 8.16% 0.07% 6.15% 5.97% 9.49%
2026/03/15 18.13% 7.53% 18.78% 2.49% 0.76% 6.45% 4.58% 1.48% 12.09% 10.01%
2026/03/16 25.44% 17.01% 10.85% 2.51% 4.07% 2.58% 2.19% 0.72% 4.58% 6.87%
2026/03/17 24.15% 11.67% 13.29% 17.11% 5.16% 1.06% 5.99% 3.97% 4.83% 3.99%
2026/03/18 24.65% 9.55% 21.41% 1.76% 8.26% 2.03% 11.26% 0.68% 0.48% 0%
2026/03/19 14.94% 9.7% 44.8% 0.83% 2.15% 0% 2.46% 0% 6.59% 9.18%
2026/03/20 21.9% 21.32% 19.8% 1.75% 2.34% 1.92% 14.52% 0% 6.46% 4.92%
2026/03/21 9.61% 5.22% 26.74% 0.35% 0% 0% 33.43% 0.21% 16.32% 2.87%
2026/03/22 11.83% 5.06% 12.31% 3.34% 2.48% 4.1% 11.17% 3.59% 1.73% 4.79%
2026/03/23 26.57% 10.32% 19.37% 6.06% 8.83% 0% 2.7% 0.97% 10.94% 2.9%
2026/03/24 16.21% 2.63% 54.59% 2.55% 2.86% 4.73% 0.3% 1.59% 0% 0%
2026/03/25 11.22% 6.63% 38.49% 4.22% 0% 5.39% 0.17% 0.8% 10.99% 8.24%
2026/03/26 19.32% 23.86% 0.84% 2.79% 0.75% 0% 30.29% 1.8% 2.52% 0.24%
2026/03/27 55.32% 9.47% 17.76% 0% 0.65% 4.67% 0.11% 0% 4.43% 1.46%
2026/03/28 40.14% 0.61% 20.35% 2.66% 3.27% 0% 0.72% 6.74% 7.82% 5.28%
2026/03/29 61.55% 2.62% 15.41% 2.85% 4.91% 0% 2.26% 0.25% 6.46% 1.67%
2026/03/30 21.57% 5.71% 41.34% 0.79% 1.47% 5.23% 9.03% 6.54% 0% 1%
2026/03/31 35.54% 29.55% 18.27% 3.51% 2.22% 2.11% 0% 0% 0% 0%
  • pokerchips.com
  • custommadecasino.com
  • tritonpokertables.com
  • discountpokershop.com
  • pirategoldpoker.com
  • gutshotgaming.com
  • playwsop.com
  • thepokerstore.com
  • mrcpoker.com
  • worldpokerfederation.org

Copyright © Adthena. All rights reserved.

Pokerchips.com dominated March with fluctuating spend, peaking at €61.55. Custommadecasino.com saw a late surge, ending at €29.55. Tritonpokertables.com maintained steady growth, while playwsop.com had sporadic spikes. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 14
2026/03/02 16
2026/03/03 14
2026/03/04 17
2026/03/05 14
2026/03/06 11
2026/03/07 12
2026/03/08 12
2026/03/09 15
2026/03/10 11
2026/03/11 14
2026/03/12 8
2026/03/13 12
2026/03/14 12
2026/03/15 18
2026/03/16 17
2026/03/17 15
2026/03/18 15
2026/03/19 15
2026/03/20 15
2026/03/21 13
2026/03/22 21
2026/03/23 15
2026/03/24 13
2026/03/25 15
2026/03/26 14
2026/03/27 13
2026/03/28 17
2026/03/29 11
2026/03/30 12
2026/03/31 8

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 21 on March 22. The month concluded with a dip to 8, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pokerchips.com 2.94%
americangamingsupply.com 1.89%
tritonpokertables.com 1.03%
pokerstarsmtairycasino.com 0.75%
bbopokertables.com 0.65%
mrcpoker.com -0.77%
gameworldplanet.com -0.92%
pirategoldpoker.com -1.22%
casinoworld.com -1.48%
discountpokershop.com -3.05%

Copyright © Adthena. All rights reserved.

Pokerchips.com surged with a 2.94% click share increase, while discountpokershop.com faced a 3.05% decline. Americangamingsupply.com and tritonpokertables.com also saw positive growth.

Campaign Efficiency

US Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tritonpokertables.com pokerchips.com custommadecasino.com discountpokershop.com pirategoldpoker.com gutshotgaming.com mrcpoker.com thepokerstore.com playwsop.com worldpokerfederation.org
2026/03/01 50.46% 2.76% 4.82% 0.6% 9.35% 3.99% 13.5% 0% 0.01% 6.74%
2026/03/02 24.02% 22.04% 4.07% 10.01% 10.25% 0% 7.39% 15.85% 0.02% 0%
2026/03/03 29.03% 11.33% 10.82% 10.72% 8.35% 3.7% 4.54% 13.63% 0% 2.74%
2026/03/04 45.68% 10.56% 4.53% 4.92% 4.1% 5.23% 11.41% 1.92% 2.24% 0%
2026/03/05 38.73% 15.63% 11.34% 12.45% 9.09% 3.81% 2.19% 2.56% 1% 2.06%
2026/03/06 54.36% 14.45% 9.81% 4.13% 9.59% 2.06% 4.75% 0% 0.01% 0.01%
2026/03/07 23.62% 18.89% 11.57% 0% 11.08% 1.42% 28.34% 0% 0.89% 0.01%
2026/03/08 23.58% 17.68% 13.56% 5.89% 14.72% 0% 18.61% 0% 0.02% 0.02%
2026/03/09 26.11% 6.37% 4.17% 2.39% 11.33% 0% 3.98% 1.19% 2.69% 0.01%
2026/03/10 61.19% 11.75% 3.64% 0% 3.64% 0% 8.11% 3.64% 0.34% 3.15%
2026/03/11 6.23% 19.32% 12.88% 3.86% 9.33% 0% 6.44% 1.93% 14.78% 3.18%
2026/03/12 16.29% 35.9% 26.81% 2.89% 0% 0% 0% 1.73% 14.47% 1.89%
2026/03/13 28.7% 9.41% 11.52% 0% 0% 0% 14.62% 0% 4.93% 11.14%
2026/03/14 47.92% 7.44% 11.16% 0% 0% 9.92% 8.93% 3.72% 0.01% 7.28%
2026/03/15 24.63% 8.32% 9.8% 3.49% 1% 9.98% 14.47% 2% 0.68% 8.45%
2026/03/16 19.34% 15.79% 16.54% 3.01% 6.18% 6.4% 7.04% 1.28% 0.65% 7.82%
2026/03/17 17.42% 13.06% 14.16% 16.21% 7.39% 3.15% 6.14% 7.3% 1.29% 2.11%
2026/03/18 36.62% 13.23% 11.93% 2.33% 11.01% 2.59% 0.78% 0.78% 5.33% 0%
2026/03/19 58.12% 9.39% 5.97% 0.85% 2.98% 0% 6.54% 0% 0.72% 7.88%
2026/03/20 32.32% 14.91% 18.38% 2.49% 5.46% 2.49% 7.46% 0% 2.53% 7.19%
2026/03/21 45.52% 5.03% 7.54% 0.75% 0% 0% 21.62% 0.75% 11.68% 3.32%
2026/03/22 24.01% 8.05% 4.45% 4.87% 3.71% 6.36% 4.03% 3.18% 2.5% 5.6%
2026/03/23 29.69% 13.37% 12.28% 8.17% 10.69% 0% 11.45% 1.46% 0.74% 2.97%
2026/03/24 58.43% 9.38% 3.12% 2.5% 3.12% 8.35% 0% 1.25% 0.03% 0%
2026/03/25 43.46% 7.93% 7.79% 6.38% 0% 5.67% 11.9% 2.12% 0.02% 7.4%
2026/03/26 2.02% 20.83% 34.06% 6.92% 2.17% 0% 8.7% 8.7% 4.87% 0.13%
2026/03/27 35.06% 33.42% 8.51% 0% 1.2% 7.19% 5.58% 0% 0.02% 0.78%
2026/03/28 27.1% 32.03% 0.92% 4.45% 6.25% 0% 11.34% 5.49% 0.17% 4.73%
2026/03/29 28.17% 41.24% 3.62% 3.62% 8.49% 0% 11.98% 0.84% 0.49% 0.91%
2026/03/30 55.5% 11.65% 7.05% 0.92% 2.29% 6.13% 0% 4.6% 2.61% 0.5%
2026/03/31 30.43% 25.28% 24.03% 4.28% 4.2% 2.81% 0% 0% 0% 0%
  • tritonpokertables.com
  • pokerchips.com
  • custommadecasino.com
  • discountpokershop.com
  • pirategoldpoker.com
  • gutshotgaming.com
  • mrcpoker.com
  • thepokerstore.com
  • playwsop.com
  • worldpokerfederation.org

Copyright © Adthena. All rights reserved.

Tritonpokertables.com dominated March with fluctuating impressions, peaking at 61.19% on March 10. Pokerchips.com saw a late surge, ending at 25.28%. Custommadecasino.com and mrcpoker.com had modest gains, while others remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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