US Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Poker / Poker Tournaments – US

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.5862564692
87.4137435308
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discountpokershop.com 19.66
pokerchips.com 19.4
tritonpokertables.com 15.79
custommadecasino.com 11.95
thepokerstore.com 5.76
mrcpoker.com 5.25
playwsop.com 4.87
bbopokertables.com 4.49
americangamingsupply.com 2.13
pokermerchant.com 1.96
others 8.74
  • discountpokershop.com - 19.66%
  • pokerchips.com - 19.4%
  • tritonpokertables.com - 15.79%
  • custommadecasino.com - 11.95%
  • thepokerstore.com - 5.76%
  • mrcpoker.com - 5.25%
  • playwsop.com - 4.87%
  • bbopokertables.com - 4.49%
  • americangamingsupply.com - 2.13%
  • pokermerchant.com - 1.96%
  • others - 8.74%

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In the poker industry, Discount Poker Shop leads with 19.66% click share, closely followed by Poker Chips at 19.4%. Others collectively hold 8.74%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date playwsop.com custommadecasino.com discountpokershop.com tritonpokertables.com thepokerstore.com pokermerchant.com mrcpoker.com bbopokertables.com vegasworld.com pokerchips.com
2026/05/01 11.87% 15.56% 14.72% 3.58% 2.12% 8.88% 0.47% 2.3% 5.16% 24.81%
2026/05/02 12.02% 14.57% 10.52% 3.67% 4.03% 6.21% 2.74% 2.32% 7.66% 26.27%
2026/05/03 35.27% 0% 2.3% 6.5% 0% 2.96% 3.29% 2.23% 8.32% 22.17%
2026/05/04 30.47% 0.55% 1.4% 5.95% 0.13% 0.26% 0% 0% 23.3% 22.3%
2026/05/05 23.91% 23.22% 0.05% 2.95% 0% 0.2% 0% 0% 5.12% 42.75%
2026/05/06 12.54% 28.97% 5.71% 3.23% 0% 3.88% 3.22% 1.61% 4.39% 29.67%
2026/05/07 16.25% 27.1% 0.61% 2.38% 1.93% 2.33% 3.27% 3.28% 1.64% 35.78%
2026/05/08 17.71% 13.76% 15.56% 5.71% 3.7% 5.52% 0% 3.13% 6.77% 24.21%
2026/05/09 14.6% 20.92% 12.43% 3.09% 5.39% 4.04% 2.38% 0% 2.85% 29.3%
2026/05/10 20.42% 16.16% 2.33% 1.75% 0% 1.75% 0.92% 3.64% 4.39% 43.57%
2026/05/11 12.13% 18.67% 10.2% 10.95% 0.47% 2.74% 2.54% 2.46% 1.93% 30.24%
2026/05/12 12.66% 18.44% 10.12% 9.93% 3.07% 2.22% 0% 0.68% 3.31% 27.09%
2026/05/13 12.7% 27.84% 6.87% 4.86% 2.19% 1.31% 3.55% 0.63% 3.81% 31.11%
2026/05/14 9.89% 16.67% 10.94% 7.07% 3.14% 2.97% 5.66% 1.94% 4.87% 29.54%
2026/05/15 17.71% 13.76% 15.56% 5.71% 3.7% 5.52% 0% 3.13% 6.77% 24.21%
2026/05/16 4.11% 13.16% 10.18% 12.59% 8.9% 1.47% 14.64% 1.59% 1.16% 24.65%
2026/05/17 14.56% 19.98% 8.98% 10.69% 2.92% 1.81% 5.34% 0.75% 6.5% 25.58%
2026/05/18 1.42% 25.38% 10.15% 9.04% 2.29% 1.5% 1.2% 3.37% 0% 41.41%
2026/05/19 7.1% 19.96% 11.58% 8.25% 2.15% 1.35% 6.98% 4.02% 0.35% 30.78%
2026/05/20 2.59% 15.25% 14.31% 13.37% 3.32% 0.09% 1.81% 5.61% 0.48% 35.31%
2026/05/21 3.27% 15% 8.98% 12.41% 4.53% 2.56% 5.68% 2.8% 0.43% 36.5%
2026/05/22 4.12% 12.67% 13.79% 15.81% 3.02% 0% 1.67% 0.77% 0.53% 34.82%
2026/05/23 0.72% 18.21% 22.44% 13.28% 0.12% 1.98% 7.42% 1.18% 0.02% 23.5%
2026/05/24 2.24% 9.64% 21.4% 10.17% 1.28% 3.1% 1.06% 2.18% 1.13% 30.79%
2026/05/25 0.72% 20.18% 14.28% 7.84% 9.66% 6.48% 2.82% 0.06% 0.48% 27.08%
2026/05/26 2.6% 12.3% 10.77% 10.89% 12.28% 1.6% 3.03% 3.34% 0.21% 30.99%
2026/05/27 2.31% 14.58% 16.4% 14.93% 3.58% 2.32% 3.61% 0.91% 1.22% 24.61%
2026/05/28 4.21% 28.97% 13.85% 14.79% 10.88% 4.25% 5.26% 1.23% 0.67% 0%
2026/05/29 8.71% 20.74% 22.28% 14.86% 4.7% 3.67% 3.91% 3.67% 0.64% 0%
2026/05/30 17.64% 20.17% 12.42% 16.59% 0.13% 1.8% 7.45% 8.99% 5.05% 0%
2026/05/31 20.91% 20.52% 13.06% 11.08% 6.27% 6.2% 5.03% 4.21% 0.79% 0%
  • playwsop.com
  • custommadecasino.com
  • discountpokershop.com
  • tritonpokertables.com
  • thepokerstore.com
  • pokermerchant.com
  • mrcpoker.com
  • bbopokertables.com
  • vegasworld.com
  • pokerchips.com

Copyright © Adthena. All rights reserved.

Pokerchips.com dominated May with fluctuating spend, peaking at 43.57. Playwsop.com started strong but declined mid-month, recovering slightly. Custommadecasino.com showed consistent mid-range activity. Discountpokershop.com and Tritonpokertables.com maintained steady presence.

Market Exposure

Competitor Count for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 18
2026/05/02 19
2026/05/03 13
2026/05/04 13
2026/05/05 12
2026/05/06 13
2026/05/07 14
2026/05/08 16
2026/05/09 17
2026/05/10 13
2026/05/11 19
2026/05/12 19
2026/05/13 17
2026/05/14 19
2026/05/15 16
2026/05/16 18
2026/05/17 16
2026/05/18 16
2026/05/19 17
2026/05/20 18
2026/05/21 18
2026/05/22 17
2026/05/23 16
2026/05/24 17
2026/05/25 20
2026/05/26 20
2026/05/27 21
2026/05/28 18
2026/05/29 17
2026/05/30 15
2026/05/31 16

Copyright © Adthena. All rights reserved.

May began with 18 advertisers, fluctuating mid-month, peaking at 21 on May 27. The month concluded with 16 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tritonpokertables.com 6.52%
discountpokershop.com 6.5%
casinosupply.com 2.49%
bbopokertables.com 1.57%
pirategoldpoker.com 1.29%
eletriclife.com -0.65%
vegasworld.com -1.32%
custommadecasino.com -2.83%
playwsop.com -4.17%
pokerchips.com -9.81%

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Tritonpokertables.com and discountpokershop.com surged with click share increases of 6.52% and 6.5%, respectively. Meanwhile, pokerchips.com faced a significant decline of 9.81%.

Campaign Efficiency

US Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tritonpokertables.com custommadecasino.com discountpokershop.com playwsop.com mrcpoker.com bbopokertables.com thepokerstore.com gutshotgaming.com americangamingsupply.com pokerchips.com
2026/05/01 9.48% 17.52% 18.55% 3.2% 0.72% 3.51% 5.36% 6.44% 5.07% 13.83%
2026/05/02 8.66% 15.11% 13.47% 2.85% 5.29% 2.75% 9.86% 8.06% 2.39% 15.11%
2026/05/03 18.04% 0% 5.58% 11.02% 7.45% 3.84% 0% 11.81% 0% 19.85%
2026/05/04 23.86% 3.1% 6.4% 12.63% 0% 0% 1.1% 0% 1.8% 17.44%
2026/05/05 8.71% 29.64% 0.22% 7.43% 0% 0% 0% 0% 0.22% 45.64%
2026/05/06 7.18% 33.33% 11.22% 2.65% 5.72% 2.02% 0% 4.04% 5.5% 21.6%
2026/05/07 6.17% 35.86% 1.25% 7.83% 6.61% 5.13% 1.88% 1.03% 6.46% 22.07%
2026/05/08 14.76% 15.6% 16.85% 5.47% 0% 4.86% 8.91% 3.89% 1.08% 14.61%
2026/05/09 7.89% 19.28% 13.89% 6.57% 4.9% 0% 13.15% 5.74% 0% 16.08%
2026/05/10 4.73% 22.23% 5.45% 8.7% 1.93% 7.88% 0% 4.73% 3.15% 32.62%
2026/05/11 24.36% 18.87% 14.95% 2.16% 3.78% 2.45% 1.37% 3.68% 4.36% 13.93%
2026/05/12 22.64% 17.18% 15.47% 4.14% 0% 0.88% 4.31% 1.23% 5.57% 13.58%
2026/05/13 14.26% 31.07% 12.46% 2.24% 7.06% 0.88% 1.61% 2.64% 0% 17.01%
2026/05/14 18.53% 19.76% 17.9% 2.5% 8.88% 2.54% 2.55% 0% 1.87% 15.83%
2026/05/15 14.76% 15.6% 16.85% 5.47% 0% 4.86% 8.91% 3.89% 1.08% 14.61%
2026/05/16 24.21% 10.71% 12.53% 0.59% 17.28% 1.5% 12.47% 2% 2.37% 10.48%
2026/05/17 24.1% 16.36% 12.62% 7.18% 9.38% 0.9% 4.25% 2.26% 1.1% 11.49%
2026/05/18 23.36% 23.28% 15.83% 0.5% 2.35% 4.6% 1.6% 2.26% 1.43% 20.72%
2026/05/19 17.4% 18.9% 16.8% 1.25% 9.14% 4.68% 4.41% 0.67% 4.36% 14.6%
2026/05/20 27.37% 13.1% 18.2% 1.46% 2.6% 6.03% 3.34% 2.19% 1.1% 15.38%
2026/05/21 26.79% 13.31% 12.58% 0.71% 7.05% 2.94% 6.07% 1.76% 2.79% 16.09%
2026/05/22 29.18% 9.61% 16.6% 1.77% 2.82% 0.75% 5.4% 2.6% 3.22% 14.35%
2026/05/23 26% 13.57% 24.89% 0.12% 9.52% 1.1% 0.4% 2.2% 2.49% 8.46%
2026/05/24 22.81% 10.55% 27.52% 0.51% 2.15% 2.25% 3.7% 1.45% 4.31% 9.77%
2026/05/25 16.87% 13.67% 16.1% 0.15% 3.41% 0.12% 16.63% 1.3% 2.09% 11.66%
2026/05/26 25.16% 10% 15.21% 1.29% 5.24% 3.92% 9.75% 2.25% 2.4% 13.27%
2026/05/27 29.15% 12.25% 18.9% 0.53% 4.78% 0.88% 2.42% 3.35% 3.19% 9.73%
2026/05/28 24.67% 21.87% 13.46% 2.22% 5.52% 1.18% 8.25% 2.41% 3.38% 0%
2026/05/29 23.04% 18.98% 21.76% 4.1% 3.47% 2.79% 6.5% 3.34% 2.3% 0%
2026/05/30 31.59% 15.78% 14.32% 5.61% 9.03% 8.7% 0.42% 2.31% 2.43% 0%
2026/05/31 24.7% 16.09% 15.35% 7.19% 5.55% 4.68% 4.05% 1.43% 0.1% 0%
  • tritonpokertables.com
  • custommadecasino.com
  • discountpokershop.com
  • playwsop.com
  • mrcpoker.com
  • bbopokertables.com
  • thepokerstore.com
  • gutshotgaming.com
  • americangamingsupply.com
  • pokerchips.com

Copyright © Adthena. All rights reserved.

In May 2026, tritonpokertables.com saw fluctuating impressions, peaking at 31.59% on the 30th. custommadecasino.com had a strong start, reaching 35.86% on the 7th. discountpokershop.com and pokerchips.com showed varied trends, while playwsop.com and mrcpoker.com remained low. The month ended with tritonpokertables.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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