US Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Poker / Poker Tournaments – US

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.5497559144
67.4502440856
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
playwsop.com 34.35
pokerchips.com 16.43
tritonpokertables.com 11.18
vegasworld.com 6.69
casinoworld.com 5.74
fanduel.com 4.57
custommadecasino.com 3.51
discountpokershop.com 2.44
betmgm.com 2.19
thepokerstore.com 1.93
others 10.97
  • playwsop.com - 34.35%
  • pokerchips.com - 16.43%
  • tritonpokertables.com - 11.18%
  • vegasworld.com - 6.69%
  • casinoworld.com - 5.74%
  • fanduel.com - 4.57%
  • custommadecasino.com - 3.51%
  • discountpokershop.com - 2.44%
  • betmgm.com - 2.19%
  • thepokerstore.com - 1.93%
  • others - 10.97%

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Playwsop.com dominates with 34.35% click share, followed by pokerchips.com at 16.43%. Others collectively hold 10.97%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date pokerchips.com playwsop.com fanduel.com vegasworld.com betmgm.com custommadecasino.com tritonpokertables.com coinplayzone.com casinoworld.com thepokerstore.com
2026/09/01 12.59% 50.23% 0% 2.87% 0% 3.92% 8.28% 0% 0.61% 0.13%
2026/09/02 7.88% 53.88% 10.04% 2.61% 1.07% 4.56% 0.07% 0.66% 0.6% 11.19%
2026/09/03 6.93% 45.5% 5.91% 14.86% 0.3% 5.43% 5.09% 1.19% 3.28% 0%
2026/09/04 8.36% 44.93% 10.08% 13.82% 3.65% 4.38% 3.82% 1.07% 3.56% 0%
2026/09/05 3.55% 66.04% 5.79% 13.55% 1.87% 2.63% 1.55% 0% 1.4% 0%
2026/09/06 4.9% 51.86% 13.77% 9.25% 3.22% 2.94% 2.88% 0.88% 2.99% 0.03%
2026/09/07 7.63% 53.4% 10.44% 7.32% 3.05% 4.11% 2.83% 0.38% 1.09% 0%
2026/09/08 8.05% 46.7% 4.06% 13.53% 1.82% 4.72% 2.98% 9.22% 1.18% 0%
2026/09/09 9.4% 37.78% 7.22% 16.41% 1.15% 4.06% 0.49% 1.1% 5.46% 0%
2026/09/10 7.41% 44.12% 8.7% 12.9% 3.01% 0.7% 2.39% 0% 3.83% 0.17%
2026/09/11 7.94% 45.18% 6.1% 14.98% 0.87% 2.67% 5.05% 3.43% 6.71% 0.13%
2026/09/12 3.76% 32.64% 12.23% 18.4% 5.55% 0.84% 7.74% 0% 4.54% 0.36%
2026/09/13 7.21% 40.27% 5.09% 17.84% 1.86% 0.9% 0.86% 2.96% 3.74% 4.29%
2026/09/14 5.13% 34.61% 5.63% 19.48% 2.99% 0.35% 6.64% 7.43% 2.05% 0.68%
2026/09/15 7.03% 42.28% 8.29% 26.7% 6.67% 0.47% 1.36% 0% 1.76% 0.06%
2026/09/16 8% 18.44% 3.02% 26.6% 2.83% 5.41% 5.12% 3.99% 23.57% 0%
2026/09/17 6.47% 12.64% 9.14% 11.98% 3.98% 1.37% 5.75% 3.53% 33.43% 0.5%
2026/09/18 3.68% 15.37% 6.06% 17.77% 7.94% 0.47% 8.3% 0.12% 29.21% 0%
2026/09/19 3.13% 6% 4.77% 22.01% 3.46% 0.33% 6.46% 3.61% 42.93% 0%
2026/09/20 9.88% 19.44% 4.46% 14.96% 6.59% 1.02% 7.21% 0.36% 24.65% 0%
2026/09/21 10.94% 17.45% 11.49% 18.62% 12.72% 2.86% 5.35% 0.88% 15.77% 0%
2026/09/22 6.04% 14.44% 9.87% 15.31% 7.8% 1.99% 6.5% 0.33% 24.66% 4.07%
2026/09/23 9.72% 18.14% 10.99% 9.68% 10.69% 0.9% 9.64% 0.35% 16.17% 5.9%
2026/09/24 14.73% 12.05% 15.13% 13.08% 8.92% 1.72% 4.97% 0.44% 13.6% 4.07%
2026/09/25 17.17% 16.15% 7.62% 14.04% 4.87% 1.71% 4.8% 3.56% 20.82% 3.88%
2026/09/26 25.83% 17.64% 11% 8.83% 8.49% 2.41% 3.95% 0.1% 6.4% 5.46%
2026/09/27 18.11% 22.83% 16.26% 9.35% 9.02% 1.94% 5.39% 2.8% 4.18% 3.96%
2026/09/28 28.34% 17.09% 10.78% 5.03% 7.23% 3.67% 8.18% 1.63% 4.22% 4.85%
2026/09/29 20.72% 23.96% 13.37% 8.5% 3.35% 1.71% 8.59% 0% 5.26% 4.66%
2026/09/30 28.06% 19.25% 14.34% 8.69% 6.34% 5.83% 5.54% 2.24% 1.88% 0.13%
  • pokerchips.com
  • playwsop.com
  • fanduel.com
  • vegasworld.com
  • betmgm.com
  • custommadecasino.com
  • tritonpokertables.com
  • coinplayzone.com
  • casinoworld.com
  • thepokerstore.com

Copyright © Adthena. All rights reserved.

In September 2026, pokerchips.com saw a dramatic rise, peaking at 28.34% on the 28th. Meanwhile, playwsop.com started strong but declined, ending at 19.25%. The month concluded with pokerchips.com leading the spend share.

Market Exposure

Competitor Count for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 16
2026/09/02 16
2026/09/03 20
2026/09/04 18
2026/09/05 20
2026/09/06 20
2026/09/07 20
2026/09/08 21
2026/09/09 20
2026/09/10 24
2026/09/11 18
2026/09/12 18
2026/09/13 21
2026/09/14 20
2026/09/15 16
2026/09/16 15
2026/09/17 20
2026/09/18 19
2026/09/19 19
2026/09/20 17
2026/09/21 16
2026/09/22 22
2026/09/23 20
2026/09/24 22
2026/09/25 21
2026/09/26 21
2026/09/27 21
2026/09/28 23
2026/09/29 22
2026/09/30 19

Copyright © Adthena. All rights reserved.

September saw fluctuating advertiser numbers, peaking at 24 on the 10th. The month concluded with 19 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pokerchips.com 8.94%
casinoworld.com 6.51%
tritonpokertables.com 6.36%
thepokerstore.com 1.98%
betmgm.com 1.7%
americangamingsupply.com -0.97%
caesarspalaceonline.com -1.01%
custommadecasino.com -1.85%
vegasworld.com -3.12%
playwsop.com -18.6%

Copyright © Adthena. All rights reserved.

Pokerchips.com surged with an 8.94% click share increase, while playwsop.com plummeted by 18.6%. Casinoworld.com and tritonpokertables.com also saw significant gains, contrasting with declines for vegasworld.com and others.

Campaign Efficiency

US Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date pokerchips.com playwsop.com tritonpokertables.com custommadecasino.com fanduel.com vegasworld.com discountpokershop.com betmgm.com americangamingsupply.com casinoworld.com
2026/09/01 7.8% 20.43% 20.55% 9.1% 0% 1.38% 14.98% 0% 3.9% 0.25%
2026/09/02 11.21% 37.08% 0.42% 12.81% 7.27% 1.75% 0% 0.48% 0% 0.52%
2026/09/03 6.31% 24.07% 14.31% 12.06% 3.04% 9.06% 0.07% 0.09% 6.52% 2.2%
2026/09/04 9.14% 29.16% 11.1% 11% 7.19% 10.52% 0.29% 1.48% 4.77% 3.01%
2026/09/05 4.66% 50.17% 4.65% 8.25% 5.01% 13.67% 0.23% 1.11% 4.82% 1.19%
2026/09/06 5.64% 36.35% 7.49% 8.65% 15.62% 7.28% 1.08% 1.81% 3.82% 2.43%
2026/09/07 10.52% 37.46% 8.67% 10.13% 10.65% 5.38% 1.35% 1.56% 2.02% 0.89%
2026/09/08 9.66% 34.39% 8.7% 10.67% 2.63% 9.56% 1.38% 0.91% 6.65% 0.92%
2026/09/09 13.23% 29.07% 2.39% 10.83% 7.67% 12.82% 1.79% 0.44% 0.64% 4.57%
2026/09/10 9.91% 34.24% 6.84% 2.9% 9.03% 8.17% 0.73% 2.07% 5.31% 2.97%
2026/09/11 10.29% 35.84% 13.47% 4.5% 6.98% 12.63% 0.64% 0.87% 0.99% 4.81%
2026/09/12 5.27% 24.12% 25% 2.7% 9.67% 11.66% 3.22% 1.98% 0.52% 2.77%
2026/09/13 9.97% 33.28% 3.55% 2.87% 4.77% 13.1% 5.48% 0.83% 0.66% 3.37%
2026/09/14 6.08% 24.36% 26.55% 1.01% 4.39% 12.75% 1.65% 1.13% 0.11% 1.14%
2026/09/15 9.45% 37.76% 5.66% 1.23% 6.69% 20.51% 2.15% 7.95% 0% 1.13%
2026/09/16 11.02% 18.56% 15.21% 10.59% 1.79% 19.2% 2.48% 1.33% 0.11% 14.29%
2026/09/17 6.32% 13.04% 19.34% 4.37% 5.94% 7.25% 5.16% 1.46% 0.24% 23.11%
2026/09/18 2.92% 13.49% 26.58% 1.05% 4.14% 9.34% 3.61% 6.36% 1.24% 17.44%
2026/09/19 3.89% 6.87% 23.35% 0.82% 4.79% 15.05% 1.69% 1.27% 0.94% 33.07%
2026/09/20 11.91% 17.4% 22.85% 1.94% 2.74% 8.15% 5.56% 3.74% 0.79% 13.58%
2026/09/21 15.44% 19.81% 18.12% 4.93% 9.41% 10.17% 0% 7.42% 2.1% 9.23%
2026/09/22 6.49% 13.61% 19.59% 3.85% 6.66% 8.92% 2.93% 4.9% 1.01% 16.19%
2026/09/23 12.2% 16.05% 25.22% 1.63% 6.18% 4.96% 2.19% 3.76% 5.67% 11.01%
2026/09/24 15.85% 10.06% 14.95% 3.8% 10.04% 7.75% 1.2% 7.2% 1.98% 7.89%
2026/09/25 19.23% 14.46% 14.74% 3.88% 4.5% 9.22% 1.14% 2.21% 2.02% 15.52%
2026/09/26 25.55% 16.33% 9.44% 4.73% 7.48% 4.34% 5.28% 5.02% 2.07% 3.86%
2026/09/27 20.96% 17.5% 14.36% 3.89% 12.95% 5.3% 1.2% 7.81% 0% 2.93%
2026/09/28 26.93% 15.53% 18.8% 7.3% 5.14% 2.66% 1.62% 2.92% 1.35% 2.03%
2026/09/29 19.62% 17.55% 21.22% 3.83% 8.44% 4.46% 2.08% 1.91% 1.15% 1.81%
2026/09/30 26.88% 15.54% 13.03% 11.92% 8.81% 4.36% 3.02% 2.06% 2.01% 1.06%
  • pokerchips.com
  • playwsop.com
  • tritonpokertables.com
  • custommadecasino.com
  • fanduel.com
  • vegasworld.com
  • discountpokershop.com
  • betmgm.com
  • americangamingsupply.com
  • casinoworld.com

Copyright © Adthena. All rights reserved.

In September 2026, “pokerchips.com” saw fluctuating impressions, peaking at 26.93% on the 28th. “playwsop.com” started strong but declined, ending at 15.54%. “tritonpokertables.com” had a mid-month surge, closing at 13.03%. “custommadecasino.com” dipped mid-month, rebounding to 11.92%. “fanduel.com” remained steady, finishing at 8.81%. “vegasworld.com” peaked mid-month, ending at 4.36%. “discountpokershop.com” had low activity, closing at 3.02%. “betmgm.com” fluctuated, ending at 2.06%. “americangamingsupply.com” remained low, finishing at 2.01%. “casinoworld.com” peaked mid-month, closing at 1.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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