US Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Poker / Poker Tournaments – US

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.04758022678
93.9524197732
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
pokerchips.com 26.75
tritonpokertables.com 14.16
discountpokershop.com 10.16
custommadecasino.com 9.93
playwsop.com 8.88
thepokerstore.com 4.89
pokermerchant.com 4.11
mrcpoker.com 4.06
bbopokertables.com 3.73
gutshotgaming.com 2.68
others 10.65
  • pokerchips.com - 26.75%
  • tritonpokertables.com - 14.16%
  • discountpokershop.com - 10.16%
  • custommadecasino.com - 9.93%
  • playwsop.com - 8.88%
  • thepokerstore.com - 4.89%
  • pokermerchant.com - 4.11%
  • mrcpoker.com - 4.06%
  • bbopokertables.com - 3.73%
  • gutshotgaming.com - 2.68%
  • others - 10.65%

Copyright © Adthena. All rights reserved.

In the poker PPC landscape, pokerchips.com dominates with 26.75% click share, followed by tritonpokertables.com at 14.16%. Others collectively hold 10.65%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date playwsop.com pokerchips.com vegasworld.com tritonpokertables.com custommadecasino.com discountpokershop.com pokermerchant.com gutshotgaming.com mrcpoker.com bbopokertables.com
2026/04/01 0% 19.43% 0% 26.29% 26.46% 0.24% 8.03% 13.71% 1.28% 0%
2026/04/02 1.31% 0% 2.37% 31.86% 33.52% 3.5% 12.62% 2.07% 0% 2.51%
2026/04/03 29.15% 0% 2.04% 4.28% 30.49% 1.49% 6.68% 0% 0.74% 0%
2026/04/04 19.7% 0% 3.69% 8.84% 21.29% 13.05% 5.54% 1.28% 6.61% 1.56%
2026/04/05 0.05% 0% 0% 29.45% 22.34% 4.95% 22.84% 1.1% 1.95% 0%
2026/04/06 12.32% 0% 0% 32.6% 15.77% 5.21% 3.22% 3.56% 0% 0%
2026/04/07 22.38% 20.65% 0% 6.49% 34.13% 2.12% 1.08% 3.5% 2.02% 0%
2026/04/08 11.96% 49.41% 0% 5.99% 17.23% 0% 1.63% 3.82% 4.74% 1.37%
2026/04/09 3.82% 44.57% 0% 7.82% 14.84% 6.52% 3.67% 0% 7.54% 4.41%
2026/04/10 31.02% 17.47% 6.28% 6.89% 5.45% 7.98% 1.05% 2.16% 9.18% 0.87%
2026/04/11 30.47% 9.26% 23.16% 5.64% 16.23% 5.22% 0.17% 1.4% 0.82% 0%
2026/04/12 31.94% 13.76% 3.53% 6.81% 6.92% 15.12% 1.13% 2.63% 9.86% 2.15%
2026/04/13 36.61% 21.43% 18.76% 8.76% 5.34% 0.53% 1.59% 1.07% 0.24% 0.07%
2026/04/14 22.2% 40.15% 0% 6.78% 18.85% 1.31% 1.37% 5.09% 0% 0%
2026/04/15 3.5% 31.63% 0% 12.88% 13.53% 14.86% 4.44% 4.32% 2.65% 0.59%
2026/04/16 0.2% 30.01% 0.28% 17.53% 8.4% 12.22% 10.63% 2.1% 2.58% 4.35%
2026/04/17 24.13% 23.86% 12.14% 17.87% 8.66% 1.1% 1.91% 0.61% 0% 2.69%
2026/04/18 24.38% 12.67% 9.07% 11.74% 4.99% 6.25% 0.88% 2.02% 5.32% 7.83%
2026/04/19 33.98% 17.81% 5.28% 6.81% 9.94% 4.82% 1.07% 0% 1.19% 1.44%
2026/04/20 32.83% 29.29% 0.1% 8.86% 0% 0.08% 0% 1.48% 1.61% 0%
2026/04/21 31.08% 32.92% 1.35% 14.31% 8.39% 5.18% 0% 0% 0% 0%
2026/04/22 14.61% 21.3% 15.64% 7.96% 12.53% 5.51% 9.47% 3.47% 0% 2.18%
2026/04/23 19.73% 23.12% 3.32% 12.61% 7.34% 8.58% 10.76% 2.08% 0.64% 3.2%
2026/04/24 26.01% 20.28% 1.51% 7.62% 10.11% 14.14% 3.03% 2.5% 0.68% 5.62%
2026/04/25 32.5% 16.45% 7.8% 4.93% 5.04% 8.58% 1.94% 3.11% 4.28% 2.02%
2026/04/26 32.67% 53.45% 6.19% 0% 0% 1.98% 0.45% 0% 3.69% 0%
2026/04/27 15.37% 57.91% 6.24% 1.99% 0.24% 0.43% 0% 0% 0.93% 0%
2026/04/28 23.52% 62.33% 7.04% 1.51% 0.19% 0.27% 0.37% 0% 0% 0.05%
2026/04/29 25.67% 48.14% 17.24% 1.89% 0% 2.72% 0% 0% 0% 0%
2026/04/30 53.19% 13.86% 12.58% 2.1% 1.16% 0.41% 0.26% 0% 0% 0%
  • playwsop.com
  • pokerchips.com
  • vegasworld.com
  • tritonpokertables.com
  • custommadecasino.com
  • discountpokershop.com
  • pokermerchant.com
  • gutshotgaming.com
  • mrcpoker.com
  • bbopokertables.com

Copyright © Adthena. All rights reserved.

In April 2026, playwsop.com saw fluctuating PPC spend, peaking at 53.19 on April 30. Pokerchips.com had a strong finish with 62.33 on April 28. Vegasworld.com and gutshotgaming.com maintained moderate activity, while tritonpokertables.com and custommadecasino.com showed varied trends. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 9
2026/04/02 13
2026/04/03 13
2026/04/04 13
2026/04/05 13
2026/04/06 13
2026/04/07 14
2026/04/08 14
2026/04/09 15
2026/04/10 16
2026/04/11 13
2026/04/12 14
2026/04/13 13
2026/04/14 11
2026/04/15 17
2026/04/16 15
2026/04/17 15
2026/04/18 18
2026/04/19 17
2026/04/20 13
2026/04/21 12
2026/04/22 18
2026/04/23 18
2026/04/24 18
2026/04/25 19
2026/04/26 9
2026/04/27 12
2026/04/28 12
2026/04/29 9
2026/04/30 12

Copyright © Adthena. All rights reserved.

April began with 9 advertisers, peaking at 19 mid-month. Fluctuations marked the journey, ending with 12 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pokerchips.com 12.3%
playwsop.com 3.03%
bbopokertables.com 2.39%
vegasworld.com 1.37%
fanduel.com 0.43%
pokermerchant.com -1.45%
tritonpokertables.com -2.26%
mrcpoker.com -3.25%
discountpokershop.com -4.01%
custommadecasino.com -5.8%

Copyright © Adthena. All rights reserved.

Pokerchips.com surged with a 12.3% click share increase, while custommadecasino.com dropped by 5.8%.

Campaign Efficiency

US Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date playwsop.com pokerchips.com tritonpokertables.com custommadecasino.com discountpokershop.com pokermerchant.com gutshotgaming.com brpropoker.com mrcpoker.com thepokerstore.com
2026/04/01 0% 10.18% 35.21% 21.95% 0.65% 11.06% 14.54% 0% 1.45% 0%
2026/04/02 0.15% 0% 37.87% 29.35% 4.08% 13.02% 2.14% 0% 0% 1.93%
2026/04/03 14.46% 0% 7.42% 36.07% 2.63% 10.7% 0% 0% 1.75% 0.88%
2026/04/04 2.83% 0% 11.58% 18.33% 15.93% 8.18% 1.58% 13.52% 9.43% 0%
2026/04/05 0.01% 0% 38.61% 17.05% 3.78% 22.76% 3.55% 0% 1.77% 0%
2026/04/06 3.68% 0% 45.24% 12.64% 4.95% 4.36% 3.61% 6.62% 0% 1.61%
2026/04/07 9.82% 14.19% 12.28% 33.08% 3.87% 1.93% 5.16% 0% 3.35% 1.55%
2026/04/08 9.94% 32.49% 11.79% 20.79% 0% 2.6% 8.51% 0% 6.85% 0%
2026/04/09 1.97% 23.97% 11.3% 15.85% 7.79% 6.49% 0.71% 0% 10.81% 12.5%
2026/04/10 7.78% 15.41% 10.37% 6.61% 10.49% 4.04% 2.83% 5.2% 15.11% 13.86%
2026/04/11 6.24% 10.61% 12.33% 28.72% 9.45% 2.6% 2.44% 2.24% 1.59% 13.43%
2026/04/12 5.6% 10.43% 12.92% 12.49% 21.76% 2.29% 4.11% 3.35% 16.43% 0%
2026/04/13 17.48% 20.04% 20.57% 13.68% 2.18% 3.71% 2.44% 0% 0.73% 0%
2026/04/14 4.66% 31.04% 13.75% 27.8% 2.73% 2.78% 9.12% 0% 0% 1.09%
2026/04/15 0.45% 15.07% 16.97% 13.48% 13.39% 5.85% 9.28% 6.67% 3.33% 7.39%
2026/04/16 0.07% 15.93% 21.88% 8.28% 12.01% 12.81% 4.88% 5.96% 3.41% 5.53%
2026/04/17 4.11% 14.96% 35.2% 13.02% 1.62% 13.29% 1.94% 0% 0% 0.43%
2026/04/18 3.41% 10.04% 17.39% 6.04% 7.14% 10% 2.44% 11.92% 7.35% 8.94%
2026/04/19 13.28% 19.81% 13.88% 19.34% 7.56% 2.09% 0% 0% 2.09% 6.28%
2026/04/20 9.24% 30.78% 25.88% 0% 0.43% 0% 3.96% 0% 3.96% 0%
2026/04/21 4.99% 30.12% 34.84% 10.83% 7.74% 0% 0% 0% 0% 4.64%
2026/04/22 2.02% 15.38% 16.91% 17.97% 6.85% 16.26% 7.25% 0% 0% 3.2%
2026/04/23 5.88% 15.22% 22.38% 10.15% 11.63% 6.62% 4.33% 2.65% 0.94% 8.16%
2026/04/24 5.47% 15.32% 15.89% 10.23% 18.26% 3.33% 7.44% 1.71% 0.93% 8.53%
2026/04/25 5.53% 11.32% 9.71% 4.85% 11.32% 3.24% 11.47% 3.24% 7.79% 16.18%
2026/04/26 10.07% 64.41% 0% 0% 6.2% 1.31% 0% 0% 10.73% 0%
2026/04/27 6.75% 59.82% 8.29% 1.75% 2.62% 0% 0% 0% 2.39% 0.87%
2026/04/28 5.81% 76.05% 3.89% 0.58% 0.58% 0.87% 0% 0% 0% 0.58%
2026/04/29 11.64% 56.83% 5.81% 0% 7.97% 0% 0% 0% 0% 0%
2026/04/30 36.86% 19.75% 10.09% 4.65% 1.56% 1.14% 0% 0% 0% 0%
  • playwsop.com
  • pokerchips.com
  • tritonpokertables.com
  • custommadecasino.com
  • discountpokershop.com
  • pokermerchant.com
  • gutshotgaming.com
  • brpropoker.com
  • mrcpoker.com
  • thepokerstore.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Playwsop.com surged on April 30 with 36.86%, while pokerchips.com peaked at 76.05% on April 28. Tritonpokertables.com started strong but declined, ending at 10.09%. Custommadecasino.com fluctuated, closing at 4.65%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Data is not available for this domain.

Please submit a request

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports