Share of Clicks for top 10 UK Gambling & Gaming Sports Betting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| williamhill.com | 33.67 |
| ladbrokes.com | 16.3 |
| skybet.com | 13.45 |
| bet365.com | 6.05 |
| coral.co.uk | 4.03 |
| paddypower.com | 3.52 |
| boylesports.com | 3.41 |
| betfair.com | 3.27 |
| betfred.com | 2.69 |
| virginbet.com | 1.55 |
| others | 12.06 |
- williamhill.com - 33.67%
- ladbrokes.com - 16.3%
- skybet.com - 13.45%
- bet365.com - 6.05%
- coral.co.uk - 4.03%
- paddypower.com - 3.52%
- boylesports.com - 3.41%
- betfair.com - 3.27%
- betfred.com - 2.69%
- virginbet.com - 1.55%
- others - 12.06%
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William Hill dominates with 33.67% click share, followed by Ladbrokes at 16.3%. Skybet holds 13.45%, while ‘others’ collectively capture 12.06%.
Share of Spend for the top 10 UK Gambling & Gaming Sports Betting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | williamhill.com | bet365.com | ladbrokes.com | skybet.com | coral.co.uk | betfair.com | paddypower.com | hotbettingsites.co.uk | betfred.com | bestukbettingsites.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 7.91% | 2.06% | 17.13% | 15.51% | 9.09% | 0.09% | 10.96% | 1.7% | 3.59% | 0.58% |
| 2026/01/02 | 20.69% | 3.67% | 16.89% | 9.18% | 6.92% | 0.03% | 5.75% | 0.65% | 5.87% | 0.57% |
| 2026/01/03 | 12.87% | 3.36% | 20.27% | 6.69% | 5.73% | 0.16% | 7.48% | 0.76% | 4.13% | 1.48% |
| 2026/01/04 | 9.56% | 7.36% | 22.06% | 9.95% | 4.76% | 0.15% | 7.61% | 0.18% | 6.22% | 1.04% |
| 2026/01/05 | 11.17% | 2.88% | 20.49% | 7.97% | 10.94% | 0.04% | 8.07% | 0.91% | 8.86% | 0.03% |
| 2026/01/06 | 6.5% | 3.18% | 24.72% | 10.06% | 11.61% | 0.04% | 13.54% | 0.28% | 8.14% | 0.54% |
| 2026/01/07 | 8.45% | 1.89% | 23.22% | 3.92% | 9% | 0.06% | 13.11% | 2.49% | 8.18% | 0.01% |
| 2026/01/08 | 16.9% | 3.06% | 7.68% | 8.31% | 9.65% | 6.55% | 7.18% | 1.46% | 9.05% | 2.32% |
| 2026/01/09 | 14.66% | 7.78% | 6.06% | 6.96% | 8.39% | 8.22% | 5.75% | 1.14% | 6.37% | 1.78% |
| 2026/01/10 | 10.1% | 6.8% | 5.4% | 2.19% | 9.44% | 2.69% | 7.68% | 2.67% | 7% | 3.56% |
| 2026/01/11 | 8.01% | 4.41% | 7.5% | 8.83% | 7.91% | 7.03% | 6.02% | 1.87% | 5.11% | 4.62% |
| 2026/01/12 | 6.58% | 3.37% | 6.42% | 7.79% | 7.62% | 5.91% | 5.89% | 2.03% | 6.61% | 4.72% |
| 2026/01/13 | 7.67% | 5.55% | 9.62% | 5.9% | 4.38% | 3.11% | 6.04% | 2.67% | 7.09% | 6.13% |
| 2026/01/14 | 7.03% | 3.61% | 8.07% | 5.41% | 4.2% | 3.38% | 5.12% | 3.43% | 6.77% | 7.18% |
| 2026/01/15 | 5.07% | 7.04% | 11.4% | 11.19% | 6.12% | 4.48% | 5.84% | 2.45% | 4.25% | 2.58% |
| 2026/01/16 | 14.39% | 7.7% | 5.95% | 6.83% | 8.23% | 8.07% | 5.65% | 1.16% | 6.26% | 1.74% |
| 2026/01/17 | 9.7% | 6.1% | 6.57% | 6.9% | 6.42% | 4.57% | 3.9% | 3.49% | 4.76% | 8.02% |
| 2026/01/18 | 10.23% | 4.42% | 6.21% | 4.22% | 6.01% | 3.33% | 4.8% | 5.2% | 6.19% | 7.01% |
| 2026/01/19 | 8.41% | 3.49% | 4.91% | 5.1% | 4.22% | 12.7% | 4.64% | 3.96% | 0.2% | 4.76% |
| 2026/01/20 | 6.78% | 9.3% | 6.7% | 6.52% | 5.19% | 3.2% | 3.13% | 6.56% | 1.99% | 1.44% |
| 2026/01/21 | 8.96% | 6.83% | 5.18% | 6.24% | 4.24% | 10.31% | 3.48% | 5.36% | 1.24% | 2.13% |
| 2026/01/22 | 10.59% | 6.44% | 5.63% | 7.21% | 6.44% | 12.04% | 2.13% | 3.66% | 4.44% | 1.86% |
| 2026/01/23 | 11.51% | 7.71% | 6.96% | 8.13% | 7.05% | 0.11% | 3.36% | 3.91% | 3.64% | 4.39% |
| 2026/01/24 | 12.48% | 8.57% | 10.71% | 5.59% | 9.71% | 4.29% | 1.92% | 2.66% | 4.45% | 5.78% |
| 2026/01/25 | 14.21% | 7.98% | 6.39% | 4.04% | 7.14% | 6.65% | 2.08% | 3.21% | 2.58% | 4.34% |
| 2026/01/26 | 8.04% | 7.82% | 5.86% | 15.36% | 3.72% | 1.62% | 2.81% | 4.89% | 2.57% | 1.89% |
| 2026/01/27 | 8.21% | 8.8% | 9.81% | 9.45% | 7.26% | 4.97% | 2.35% | 5.93% | 1.95% | 0.53% |
| 2026/01/28 | 22.09% | 8.51% | 10.95% | 4.18% | 12.34% | 0.14% | 2.55% | 2.93% | 2.67% | 5.4% |
| 2026/01/29 | 27.71% | 9.58% | 11.97% | 7.9% | 7.57% | 0.12% | 3.03% | 3.09% | 3.06% | 0.36% |
| 2026/01/30 | 17.43% | 10.22% | 9.35% | 4.2% | 5.27% | 6.55% | 4.77% | 3.14% | 7.09% | 1.46% |
| 2026/01/31 | 24.34% | 12.78% | 10.94% | 7.25% | 6.48% | 4.61% | 3.62% | 3.35% | 2.28% | 1.34% |
- williamhill.com
- bet365.com
- ladbrokes.com
- skybet.com
- coral.co.uk
- betfair.com
- paddypower.com
- hotbettingsites.co.uk
- betfred.com
- bestukbettingsites.com
Copyright © Adthena. All rights reserved.
In January 2026, William Hill’s PPC spend surged, peaking at 27.71% on the 29th. Ladbrokes started strong but dipped mid-month. Bet365 and Skybet showed steady growth, while Betfair fluctuated. The month ended with William Hill leading.
Competitor Count for UK Gambling & Gaming Sports Betting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 69 |
| 2026/01/02 | 75 |
| 2026/01/03 | 80 |
| 2026/01/04 | 80 |
| 2026/01/05 | 80 |
| 2026/01/06 | 85 |
| 2026/01/07 | 70 |
| 2026/01/08 | 86 |
| 2026/01/09 | 89 |
| 2026/01/10 | 93 |
| 2026/01/11 | 95 |
| 2026/01/12 | 91 |
| 2026/01/13 | 91 |
| 2026/01/14 | 90 |
| 2026/01/15 | 85 |
| 2026/01/16 | 89 |
| 2026/01/17 | 89 |
| 2026/01/18 | 87 |
| 2026/01/19 | 86 |
| 2026/01/20 | 84 |
| 2026/01/21 | 82 |
| 2026/01/22 | 79 |
| 2026/01/23 | 84 |
| 2026/01/24 | 78 |
| 2026/01/25 | 75 |
| 2026/01/26 | 78 |
| 2026/01/27 | 73 |
| 2026/01/28 | 67 |
| 2026/01/29 | 75 |
| 2026/01/30 | 73 |
| 2026/01/31 | 71 |
Copyright © Adthena. All rights reserved.
January began with 69 advertisers, peaking at 95 mid-month. A decline followed, ending with 71.
