Share of Clicks for top 10 UK Gambling & Gaming Sports Betting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ladbrokes.com | 31.23 |
| skybet.com | 17.97 |
| williamhill.com | 9.36 |
| paddypower.com | 6.2 |
| betvictor.com | 4.69 |
| boylesports.com | 4.1 |
| betfair.com | 3.57 |
| bet365.com | 3.19 |
| coral.co.uk | 2.85 |
| mrq.com | 2.7 |
| others | 14.14 |
- ladbrokes.com - 31.23%
- skybet.com - 17.97%
- williamhill.com - 9.36%
- paddypower.com - 6.2%
- betvictor.com - 4.69%
- boylesports.com - 4.1%
- betfair.com - 3.57%
- bet365.com - 3.19%
- coral.co.uk - 2.85%
- mrq.com - 2.7%
- others - 14.14%
Copyright © Adthena. All rights reserved.
Ladbrokes.com dominates with 31.23% click share, followed by Skybet.com at 17.97%. Others collectively hold 14.14%, showcasing diverse competition.
Share of Spend for the top 10 UK Gambling & Gaming Sports Betting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ladbrokes.com | paddypower.com | skybet.com | betvictor.com | grosvenorcasinos.com | bet365.com | betfair.com | betfred.com | coral.co.uk | williamhill.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 21.79% | 0.08% | 3.98% | 6.09% | 3.64% | 8% | 2.5% | 11.16% | 7.94% | 3.57% |
| 2026/05/02 | 25.43% | 4.71% | 0.84% | 4.59% | 2.58% | 13.39% | 0.13% | 10.37% | 3.64% | 5.85% |
| 2026/05/03 | 19.15% | 0.14% | 3.3% | 3.65% | 0.81% | 5.71% | 0.34% | 6.65% | 17.82% | 4.51% |
| 2026/05/04 | 13.81% | 3.24% | 2.12% | 3.28% | 0.16% | 4.84% | 2.56% | 13.65% | 12.49% | 6.14% |
| 2026/05/05 | 20.14% | 8.57% | 2.47% | 3.49% | 2.18% | 4.29% | 1.09% | 14.01% | 11.79% | 2.66% |
| 2026/05/06 | 16.84% | 9.01% | 2.78% | 4.27% | 2.6% | 3.21% | 0.84% | 16.38% | 17.26% | 3.97% |
| 2026/05/07 | 11.66% | 9.7% | 6.98% | 4.84% | 3.12% | 8.82% | 4.29% | 7.82% | 8.28% | 4.69% |
| 2026/05/08 | 21.65% | 0.28% | 8.11% | 6.69% | 2.82% | 4.62% | 3.08% | 2.76% | 5.44% | 5.51% |
| 2026/05/09 | 18.28% | 0.75% | 2.97% | 5.84% | 4.41% | 12.94% | 2.11% | 1.69% | 4.43% | 3.79% |
| 2026/05/10 | 15.69% | 3.28% | 4.68% | 2.99% | 6.08% | 1.95% | 1.41% | 8.05% | 9.89% | 1.65% |
| 2026/05/11 | 18.96% | 3.25% | 7.53% | 4.01% | 2.37% | 0.95% | 1.08% | 8.19% | 5.14% | 2.53% |
| 2026/05/12 | 14.71% | 3.49% | 4.14% | 1.75% | 6.05% | 4.29% | 3.05% | 9.26% | 8.68% | 1.76% |
| 2026/05/13 | 22.82% | 2.98% | 2.84% | 4.2% | 2.59% | 9% | 3.75% | 5.66% | 10.21% | 1.58% |
| 2026/05/14 | 18.89% | 7.85% | 2.26% | 5.52% | 6.05% | 3.62% | 0.52% | 2.27% | 13.48% | 1.68% |
| 2026/05/15 | 21.64% | 0.28% | 8.11% | 6.69% | 2.86% | 4.62% | 3.08% | 2.76% | 5.44% | 5.51% |
| 2026/05/16 | 25.77% | 0.25% | 5.5% | 9.87% | 1.96% | 13.75% | 2.3% | 0.67% | 4.97% | 0.86% |
| 2026/05/17 | 20.39% | 2.91% | 4.45% | 11.45% | 11.31% | 7.41% | 2.99% | 1.74% | 0.3% | 6.02% |
| 2026/05/18 | 23.53% | 6.47% | 3.87% | 7.52% | 6.35% | 10.87% | 2.08% | 5.09% | 1.56% | 4.75% |
| 2026/05/19 | 20.81% | 0.49% | 14.44% | 9.56% | 2.06% | 12.27% | 7.84% | 1.99% | 0.89% | 3.84% |
| 2026/05/20 | 21.9% | 5.45% | 9.47% | 6.62% | 8.72% | 8.18% | 4.19% | 1.61% | 6.7% | 3.36% |
| 2026/05/21 | 21.59% | 12.68% | 8.78% | 7.85% | 7.79% | 1.71% | 0.88% | 1.07% | 9.06% | 2.4% |
| 2026/05/22 | 21.4% | 11.43% | 7.61% | 7.01% | 4.85% | 2.09% | 3.4% | 3.39% | 16.52% | 4.55% |
| 2026/05/23 | 18.45% | 9.82% | 6.41% | 6.35% | 6.51% | 7.93% | 1.73% | 3.8% | 12.63% | 5.39% |
| 2026/05/24 | 19.17% | 6.5% | 4.78% | 7.28% | 3.54% | 3.22% | 1.62% | 3.6% | 14.41% | 7.02% |
| 2026/05/25 | 15.99% | 16.37% | 11.25% | 5.59% | 7.04% | 4.23% | 5.67% | 1.24% | 3.07% | 4.28% |
| 2026/05/26 | 22.17% | 8.25% | 15.32% | 6.02% | 6.1% | 7.05% | 2.47% | 3.26% | 5.92% | 2.41% |
| 2026/05/27 | 19.89% | 7.83% | 7.78% | 4.69% | 4.22% | 10.83% | 5.68% | 4.56% | 10.59% | 2.72% |
| 2026/05/28 | 23.73% | 7.89% | 11.52% | 5.06% | 4.85% | 5.08% | 3.74% | 5.43% | 10.89% | 0.61% |
| 2026/05/29 | 22.48% | 9.46% | 13.13% | 3.76% | 2.46% | 4.02% | 4.4% | 5.84% | 13.62% | 0.57% |
| 2026/05/30 | 23.47% | 8.15% | 7.13% | 4.76% | 7.26% | 6.18% | 1.74% | 3.4% | 7.75% | 3.96% |
| 2026/05/31 | 17.08% | 15.1% | 10.78% | 7.56% | 3.93% | 3.87% | 3.35% | 3.16% | 2.85% | 0.76% |
- ladbrokes.com
- paddypower.com
- skybet.com
- betvictor.com
- grosvenorcasinos.com
- bet365.com
- betfair.com
- betfred.com
- coral.co.uk
- williamhill.com
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In May 2026, Ladbrokes led with fluctuating spend, peaking mid-month. Paddy Power and Sky Bet showed varied trends, while Betfred and Coral had notable spikes. The month concluded with Ladbrokes maintaining dominance.
Competitor Count for UK Gambling & Gaming Sports Betting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 54 |
| 2026/05/02 | 54 |
| 2026/05/03 | 50 |
| 2026/05/04 | 51 |
| 2026/05/05 | 50 |
| 2026/05/06 | 50 |
| 2026/05/07 | 55 |
| 2026/05/08 | 57 |
| 2026/05/09 | 53 |
| 2026/05/10 | 48 |
| 2026/05/11 | 52 |
| 2026/05/12 | 56 |
| 2026/05/13 | 53 |
| 2026/05/14 | 53 |
| 2026/05/15 | 57 |
| 2026/05/16 | 52 |
| 2026/05/17 | 49 |
| 2026/05/18 | 49 |
| 2026/05/19 | 46 |
| 2026/05/20 | 50 |
| 2026/05/21 | 49 |
| 2026/05/22 | 46 |
| 2026/05/23 | 50 |
| 2026/05/24 | 48 |
| 2026/05/25 | 53 |
| 2026/05/26 | 59 |
| 2026/05/27 | 54 |
| 2026/05/28 | 57 |
| 2026/05/29 | 60 |
| 2026/05/30 | 56 |
| 2026/05/31 | 49 |
Copyright © Adthena. All rights reserved.
May began with 54 advertisers, fluctuating throughout. Peaks on May 8 and May 29 at 57 and 60, respectively, highlighted dynamic competition. The month concluded with 49 advertisers.
