UK Healthcare & Medical Nursing - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	31.5935398905
	68.4064601095

31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	41
	59

41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	40%

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
wcrf.org	32.3
myjuniper.co.uk	6.57
betterhelp.com	4.36
medexpress.co.uk	4.01
nurseproductrange.co.uk	3.95
hcahealthcare.co.uk	3.11
ebay.co.uk	2.92
healthychildren.org	2.43
thechelseapsychologyclinic.com	1.77
tommys.org	1.73
others	36.85

wcrf.org - 32.3%
myjuniper.co.uk - 6.57%
betterhelp.com - 4.36%
medexpress.co.uk - 4.01%
nurseproductrange.co.uk - 3.95%
hcahealthcare.co.uk - 3.11%
ebay.co.uk - 2.92%
healthychildren.org - 2.43%
thechelseapsychologyclinic.com - 1.77%
tommys.org - 1.73%
others - 36.85%

In the healthcare PPC landscape, ‘wcrf.org’ leads with 32.3% click share, closely followed by ‘others’ at 36.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	myjuniper.co.uk	medexpress.co.uk	wcrf.org	chequp.com	betterhelp.com	e-surgery.com	hcahealthcare.co.uk	healthychildren.org	healthexpress.co.uk	thechelseapsychologyclinic.com
2025/12/01	20.29%	0%	29.98%	6.96%	1.87%	0%	1.57%	0%	1.15%	2.56%
2025/12/02	23.65%	0%	11.55%	8.7%	10.03%	0%	2.45%	0%	1.13%	3.59%
2025/12/03	16.02%	0%	25.67%	13.47%	5.76%	0%	2.84%	0%	3.2%	4.45%
2025/12/04	15.92%	3.41%	25.52%	10.02%	6.66%	0%	1.34%	0%	2.05%	3.97%
2025/12/05	14.02%	6.77%	25.49%	5.95%	4.65%	0%	1.19%	0%	1.94%	2.68%
2025/12/06	22.57%	0%	29.98%	6.32%	4.48%	0%	2.43%	0%	2.97%	0.14%
2025/12/07	19.71%	0%	28.79%	7.42%	6.67%	0%	2.32%	0%	5.02%	0.79%
2025/12/08	18.97%	1.45%	18.56%	5.83%	7.56%	0%	0.67%	0%	5.32%	5.73%
2025/12/09	11.81%	4.4%	48.33%	2.29%	3.61%	0%	0.98%	0%	4.42%	2.74%
2025/12/10	13.85%	5.9%	32.49%	4.5%	5.7%	0%	0.95%	0%	7.77%	1.08%
2025/12/11	10.79%	12.73%	28.57%	2.69%	5.67%	0%	1.75%	0%	7.86%	1.93%
2025/12/12	10.97%	10.74%	16.23%	2.97%	7.2%	0%	1.51%	8.36%	4.21%	2.76%
2025/12/13	8.64%	6.44%	43.93%	1.22%	3.37%	0%	1.83%	6.52%	3.98%	1.75%
2025/12/14	18.38%	10.47%	9.94%	4.32%	10.62%	0%	2.44%	0%	5.42%	1.74%
2025/12/15	15.73%	10.73%	18.35%	3.46%	6.4%	0%	1.8%	0.02%	5.62%	3.66%
2025/12/16	11.12%	7.82%	39.87%	0%	4.6%	0%	1.21%	0%	3.7%	0.83%
2025/12/17	11.86%	10.58%	31.25%	0%	5.39%	0%	1.52%	6.79%	4.47%	2.69%
2025/12/18	15.47%	11.93%	20.05%	0%	6.71%	1.64%	1.33%	0%	4.88%	3.59%
2025/12/19	15.01%	11.69%	17.03%	0%	6.92%	4.43%	1.4%	0%	2.81%	3.29%
2025/12/20	15.11%	8.55%	28.91%	0%	4.79%	3.18%	1.82%	7.58%	0%	1.32%
2025/12/21	12.53%	7.41%	39.45%	0%	5.12%	3.39%	0.85%	8.37%	0%	1.47%
2025/12/22	19.52%	15.59%	14.9%	0%	7.26%	3.71%	1.68%	0%	0%	0.55%
2025/12/23	18.92%	15.61%	0.12%	0%	8.09%	4.1%	2.27%	0%	0%	0%
2025/12/24	21.31%	16.27%	2.68%	0%	7.87%	3.95%	1.26%	0%	0%	0%
2025/12/25	19.32%	12.85%	1.47%	7.07%	9.29%	2.35%	3.48%	0%	0%	0%
2025/12/26	16.75%	10.15%	11.25%	5.33%	8.42%	2.13%	3.11%	0%	0%	0%
2025/12/27	18.54%	12.07%	10.72%	6.27%	8.06%	2.96%	2.1%	0%	0%	1.84%
2025/12/28	17.71%	15.28%	1.7%	6.25%	7.75%	4.13%	2.1%	0%	0%	0%
2025/12/29	20.15%	19.43%	1.5%	4.72%	8.11%	4.06%	1.69%	0%	0%	0%
2025/12/30	20.42%	14.5%	10.79%	5.23%	2.85%	3.08%	1.89%	0%	0%	0%
2025/12/31	19.73%	16.04%	10.89%	4.98%	2.87%	2.81%	1.38%	0%	0%	0%

myjuniper.co.uk
medexpress.co.uk
wcrf.org
chequp.com
betterhelp.com
e-surgery.com
hcahealthcare.co.uk
healthychildren.org
healthexpress.co.uk
thechelseapsychologyclinic.com

In December 2025, myjuniper.co.uk led with fluctuating spend, peaking early and stabilizing. Medexpress.co.uk saw a mid-month surge, while wcrf.org’s spend spiked mid-month before declining. The month concluded with myjuniper.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	179
2025/12/02	165
2025/12/03	167
2025/12/04	170
2025/12/05	171
2025/12/06	167
2025/12/07	163
2025/12/08	169
2025/12/09	168
2025/12/10	174
2025/12/11	190
2025/12/12	182
2025/12/13	166
2025/12/14	164
2025/12/15	174
2025/12/16	176
2025/12/17	173
2025/12/18	161
2025/12/19	154
2025/12/20	155
2025/12/21	164
2025/12/22	172
2025/12/23	165
2025/12/24	164
2025/12/25	162
2025/12/26	158
2025/12/27	168
2025/12/28	163
2025/12/29	167
2025/12/30	166
2025/12/31	160

December began with 179 advertisers, fluctuating throughout the month. Peaks on December 11th at 190, then a decline, ending at 160.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
medexpress.co.uk	3.44%
myjuniper.co.uk	2.25%
ebay.co.uk	2.24%
betterhelp.com	1.4%
webmedpharmacy.co.uk	1.26%
healthychildren.org	-0.73%
healthierweight.co.uk	-0.99%
thechelseapsychologyclinic.com	-1.15%
healthexpress.co.uk	-1.26%
wcrf.org	-18.82%

Medexpress.co.uk surged with a 3.44% click share increase, while wcrf.org plummeted by 18.82%. Myjuniper.co.uk and ebay.co.uk also saw positive gains.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	wcrf.org	myjuniper.co.uk	medexpress.co.uk	ebay.co.uk	chequp.com	nurseproductrange.co.uk	hcahealthcare.co.uk	betterhelp.com	healthychildren.org	thechelseapsychologyclinic.com
2025/12/01	42.18%	13.04%	0%	0.69%	3.59%	1.94%	2.17%	1.5%	0%	2.1%
2025/12/02	18.34%	16.94%	0%	1.58%	5.24%	3.15%	3.85%	6.18%	0%	3.01%
2025/12/03	34.97%	10.44%	0%	2.2%	7.87%	3.58%	4.23%	3.34%	0%	3.3%
2025/12/04	36.84%	10.57%	2.14%	0.35%	5.77%	4.16%	1.89%	3.77%	0%	3.66%
2025/12/05	33.63%	8.9%	4.19%	2.84%	3.19%	3.42%	1.81%	2.87%	0%	1.98%
2025/12/06	39.78%	13.67%	0%	4.23%	3.44%	1.06%	3.48%	2.55%	0%	0.12%
2025/12/07	39.13%	12.73%	0%	0.79%	4.29%	2.83%	3.6%	4.23%	0%	0.75%
2025/12/08	26.82%	12.61%	0.98%	0.77%	3.45%	4.31%	1.19%	4.59%	0%	4.79%
2025/12/09	61.06%	6.89%	2.49%	0.43%	1.12%	2.51%	1.38%	1.78%	0%	2.09%
2025/12/10	42.87%	8.71%	3.54%	2.52%	2.41%	2.52%	1.57%	3.31%	0%	0.68%
2025/12/11	39.23%	7.15%	7.97%	1.3%	1.48%	2.02%	2.72%	3.29%	0%	1.56%
2025/12/12	24.47%	7.45%	6.45%	4.01%	1.64%	2.25%	2.31%	4.27%	10.9%	2.15%
2025/12/13	52.81%	4.72%	3.24%	2.5%	0.57%	1.66%	2.52%	2.07%	7.05%	1.02%
2025/12/14	14.94%	13.52%	6.87%	1.54%	2.56%	1.54%	4.33%	6.8%	0%	1.29%
2025/12/15	29.93%	10.8%	6.56%	1.58%	1.93%	1.63%	2.82%	3.59%	0.04%	3.13%
2025/12/16	51.77%	6.75%	4.15%	0.5%	0%	0.92%	1.63%	2.76%	0%	0.52%
2025/12/17	42.02%	7.41%	6.02%	1.97%	0%	1.76%	2.28%	3.11%	8.36%	2.06%
2025/12/18	29.28%	10.52%	7.19%	1.5%	0%	3.47%	2.04%	4.22%	0%	3.28%
2025/12/19	25.9%	10.52%	7.44%	1.84%	0%	2.74%	2.28%	4.64%	0%	2.9%
2025/12/20	38.45%	10.1%	4.99%	0%	0%	1.58%	2.8%	2.87%	9.59%	1.11%
2025/12/21	51.89%	7.99%	4.37%	0.43%	0%	0.24%	1.29%	2.97%	7.38%	1.35%
2025/12/22	21.05%	13.92%	10.81%	2.14%	0%	2.48%	2.69%	4.72%	0%	0.5%
2025/12/23	0.38%	12.09%	9.65%	20.76%	0%	2.27%	3.31%	4.89%	0%	0%
2025/12/24	6.98%	16.27%	11.5%	2.86%	0%	3.25%	2.39%	5.88%	0%	0%
2025/12/25	4.02%	14.28%	8.42%	11.33%	4.43%	2.07%	5.79%	6.7%	0%	0%
2025/12/26	18.42%	12.53%	6.83%	0.01%	3.35%	3.36%	5.78%	6.18%	0%	0%
2025/12/27	15.79%	13.51%	7.86%	2.85%	3.78%	3.1%	3.58%	5.56%	0%	1.57%
2025/12/28	4.64%	13.54%	10.94%	0.45%	4.08%	5.2%	3.75%	6.18%	0%	0%
2025/12/29	4.41%	16.08%	14.21%	0.48%	3.47%	1.67%	3.21%	6.39%	0%	0%
2025/12/30	17.34%	14.5%	9.47%	2.79%	3.49%	4.18%	2.98%	1.72%	0%	0%
2025/12/31	17.87%	14.43%	10.96%	3.7%	3.39%	3.25%	2.54%	1.63%	0%	0%

wcrf.org
myjuniper.co.uk
medexpress.co.uk
ebay.co.uk
chequp.com
nurseproductrange.co.uk
hcahealthcare.co.uk
betterhelp.com
healthychildren.org
thechelseapsychologyclinic.com

In December 2025, wcrf.org led with fluctuating impressions, peaking at 61.06% on the 9th. Myjuniper.co.uk maintained steady visibility, while medexpress.co.uk saw a late surge. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month

1
No GP Referral Required https://www.betterhelp.com
Average Session Rating: 4.9/5 — About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.
2
BMI Calculator | Find out your BMI - Body Mass Index
Check your BMI with our BMI calculator. We will tell you if you are eligible for weight loss surgery and which procedure is most suitable. Get A Free Quote. Types: Gastric Band, Gastric Bypass, Gastric Sleeve.
3
BMI https://www.healthychildren.org
Powered by pediatricians.Trusted by parents.The American Academy of Pediatrics. Stay Healthy. Learn More. Be Safe. Brands: Expert advice, trustworthy information, healthy families.
4
Weight Loss Covered By NHS? https://www.myjuniper.co.uk
4.5x Faster Weight Loss — Jumpstart your weight loss journey with Juniper. Scientifically proven to reach your goals. You're...
5
Calculate Your BMI https://www.wcrf.org › bmi-calculator
Find Your Ideal Weight — Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out...

In the competitive landscape of healthcare PPC ads, BetterHelp shines with its promise of quick therapist access and high satisfaction. Healthier Weight and WCRF focus on BMI calculators, offering insights into weight management. MyJuniper emphasizes NHS-covered weight loss, while HealthyChildren.org provides trusted pediatric advice.

Frequently Asked Questions

Why is the UK Healthcare & Medical Nursing December 2025 Report useful and how should I use it?

Why is the UK Healthcare & Medical Nursing December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Healthcare & Medical Nursing December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Healthcare & Medical Nursing December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Healthcare & Medical Nursing December 2025 Report?

The UK Healthcare & Medical Nursing December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Healthcare & Medical Nursing December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Healthcare & Medical Nursing December 2025 Report for?

The UK Healthcare & Medical Nursing December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Healthcare & Medical Nursing UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Competitor Count for UK Healthcare & Medical Nursing

Market Loss & Market Gains for UK Healthcare & Medical Nursing

UK Healthcare & Medical Nursing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Frequently Asked Questions

Why is the UK Healthcare & Medical Nursing December 2025 Report useful and how should I use it?

Why is the UK Healthcare & Medical Nursing December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Healthcare & Medical Nursing December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Healthcare & Medical Nursing December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

US Nursing

AUS Nursing

the7stars achieves Google Ads PPC campaign optimization with Adthena