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UK Healthcare & Medical Nursing - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 11.81
ebay.co.uk 6.5
betterhelp.com 5.87
wcrf.org 4.35
updoc.co.uk 3.33
curedpharmacy.com 3.19
tommys.org 3.09
thechelseapsychologyclinic.com 2.82
hcahealthcare.co.uk 2.64
talkmind.com 2.33
others 54.07

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘myjuniper.co.uk’ leads with 11.81% click share, while ‘others’ dominate at 54.07%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date myjuniper.co.uk connexus-health.co.uk betterhelp.com updoc.co.uk forbes.com talkmind.com thechelseapsychologyclinic.com happymammoth.com everwelloh.co.uk wcrf.org
2025/05/01 24.72% 5.68% 8.43% 2.5% 1.32% 2.13% 0.51% 1.06% 3.27% 0%
2025/05/02 24.83% 0.03% 6.47% 4.43% 3.26% 2.48% 0.69% 2.54% 2.91% 0%
2025/05/03 21.92% 2.49% 4.97% 2.83% 3.01% 3% 3% 1.56% 0% 0%
2025/05/04 22.83% 3.18% 6.82% 2.27% 5.65% 1.85% 3.57% 0.82% 0% 0%
2025/05/05 16.93% 4.27% 6.91% 2.57% 7.38% 2.08% 1.99% 0.02% 2.53% 0.72%
2025/05/06 20.84% 2.6% 9.94% 3.48% 2.89% 3.3% 0.17% 0.74% 1.38% 0%
2025/05/07 23.04% 2.16% 2.57% 3.08% 1.85% 2.52% 0.89% 0.02% 5.87% 0%
2025/05/08 18.17% 0.01% 4.4% 3.53% 1.08% 4.05% 1.74% 2.96% 6.45% 1.61%
2025/05/09 20.09% 0.01% 2.69% 2.28% 1.56% 4.88% 2.49% 4.29% 5.02% 0%
2025/05/10 22.23% 2.2% 2.9% 3.51% 2.98% 3.32% 3.43% 4.05% 0.03% 0%
2025/05/11 12.25% 3.22% 2.07% 3.69% 1.4% 2.28% 2.04% 4.08% 0.02% 25.73%
2025/05/12 23.23% 4.15% 4.06% 2.52% 3.12% 2.4% 1.7% 4.64% 0.14% 2.82%
2025/05/13 23.92% 0.02% 4.75% 3.15% 0.67% 3.87% 1.01% 2.85% 3.99% 0%
2025/05/14 17.58% 3.11% 2.79% 2.75% 0.54% 1.91% 0.91% 4.73% 0.01% 22.76%
2025/05/15 20.19% 3.06% 8.36% 2.38% 8.7% 1.33% 4.68% 4.42% 4.15% 0%
2025/05/16 22.35% 0.02% 10.2% 3.71% 10.02% 1.73% 5.96% 1.35% 2.54% 0%
2025/05/17 24.32% 1.75% 11.84% 4.86% 5.66% 1.09% 5.91% 3.14% 0% 0%
2025/05/18 1.43% 1.93% 13.69% 5.19% 14.52% 4.01% 5.1% 2.65% 0% 0%
2025/05/19 17.36% 4.15% 8.53% 3.97% 5.88% 0.83% 2.87% 2.51% 4.66% 0%
2025/05/20 25.23% 0.01% 5.15% 4.62% 5.51% 2.62% 2.75% 3.28% 3.53% 0%
2025/05/21 25.52% 0.01% 4.39% 4.71% 0.39% 1.37% 3.42% 5.25% 3.36% 0%
2025/05/22 19.85% 3.38% 4.84% 3.88% 0.82% 2.42% 1.21% 4.73% 2.84% 0%
2025/05/23 27.5% 0.02% 4.8% 5.56% 0.69% 1.87% 3.98% 4.07% 0% 0%
2025/05/24 23.88% 0.02% 11.93% 4.18% 0.01% 0.18% 5.88% 2.71% 0% 1.19%
2025/05/25 28.75% 0.02% 8.86% 4.46% 2.15% 1.05% 8.82% 5.28% 0% 0%
2025/05/26 25.45% 3.65% 10.87% 4.96% 1.11% 2.61% 3.37% 2.31% 0% 0%
2025/05/27 29.77% 2.04% 6.04% 5.73% 0.65% 4.19% 3.62% 2.91% 1.43% 0%
2025/05/28 26.97% 5.48% 4.8% 3.84% 0.75% 2.04% 5.47% 4.28% 1.8% 0%
2025/05/29 25.13% 0.02% 8.94% 4.34% 3.95% 1.45% 3.12% 1.92% 0.01% 0%
2025/05/30 25.8% 2.07% 9.66% 4.48% 0.98% 0.68% 6.92% 0.67% 2.02% 0%
2025/05/31 21.73% 8.82% 6.68% 4.65% 2.61% 2.24% 1.67% 1.31% 0.01% 0%

Copyright © Adthena. All rights reserved.

In May 2025, myjuniper.co.uk led with fluctuating spend, peaking at 29.77. Connexus-health.co.uk showed minimal activity, while betterhelp.com and updoc.co.uk maintained steady growth. Forbes.com and talkmind.com had varied trends, ending with moderate shares.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 205
2025/05/02 198
2025/05/03 209
2025/05/04 207
2025/05/05 212
2025/05/06 191
2025/05/07 213
2025/05/08 194
2025/05/09 203
2025/05/10 187
2025/05/11 204
2025/05/12 199
2025/05/13 207
2025/05/14 205
2025/05/15 211
2025/05/16 194
2025/05/17 174
2025/05/18 186
2025/05/19 193
2025/05/20 177
2025/05/21 175
2025/05/22 176
2025/05/23 177
2025/05/24 173
2025/05/25 153
2025/05/26 168
2025/05/27 174
2025/05/28 174
2025/05/29 177
2025/05/30 163
2025/05/31 173

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers fluctuated, peaking at 213 on May 7. A decline followed, reaching a low of 153 on May 25. The month concluded with 173 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
myjuniper.co.uk 2.92%
betterhelp.com 2.58%
updoc.co.uk 2.07%
thechelseapsychologyclinic.com 2.06%
drsick.co.uk 1.32%
circlehealthgroup.co.uk -1.47%
ebay.co.uk -1.79%
hcahealthcare.co.uk -2.06%
tommys.org -2.3%
wcrf.org -8.38%

Copyright © Adthena. All rights reserved.

In the past month, myjuniper.co.uk surged by 2.92%, while wcrf.org plummeted by 8.38%.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date myjuniper.co.uk betterhelp.com updoc.co.uk curedpharmacy.com ebay.co.uk forbes.com thechelseapsychologyclinic.com happymammoth.com hcahealthcare.co.uk wcrf.org
2025/05/01 18.97% 5.77% 2.19% 0% 0% 1.12% 0.45% 0.94% 5.21% 0%
2025/05/02 18.66% 5.04% 4.5% 1.73% 3.46% 2.82% 0.74% 2.55% 2.04% 0%
2025/05/03 16.24% 4.63% 2.12% 3.43% 6.87% 2.33% 2.62% 1.59% 5.42% 0%
2025/05/04 20.46% 4.71% 1.63% 1.74% 3.48% 5.63% 3.28% 0.78% 5.54% 0%
2025/05/05 14.95% 4.98% 2.17% 1.93% 3.05% 5.96% 2.06% 0.02% 1.57% 1.76%
2025/05/06 17.31% 7.72% 2.61% 5.07% 10.14% 2.5% 0.1% 0.51% 4.1% 0%
2025/05/07 17.63% 2.2% 2.39% 5.67% 10.89% 2.04% 0.81% 0.02% 3.37% 0%
2025/05/08 15.58% 3.73% 2.74% 2.52% 3.94% 1.23% 1.38% 2.24% 4.52% 3.45%
2025/05/09 16.39% 2.44% 1.67% 4.17% 10.72% 1.45% 2.01% 3.06% 2.84% 0%
2025/05/10 18.28% 2.65% 2.71% 2.94% 4.83% 2.47% 2.84% 3.1% 4.85% 0%
2025/05/11 8.85% 1.4% 2.44% 3.55% 7.9% 0.97% 1.1% 2.54% 3.69% 35.03%
2025/05/12 18.1% 3.51% 1.83% 5.04% 10.41% 2.68% 1.48% 3.77% 4.39% 5.89%
2025/05/13 18.95% 4.15% 2.26% 5.2% 10.89% 0.81% 0.81% 2.25% 3.33% 0.09%
2025/05/14 11.71% 2.18% 1.8% 3.2% 9.6% 0.51% 0.64% 2.89% 4.07% 30.82%
2025/05/15 18.97% 7.81% 2.24% 1.56% 3.17% 7.08% 2.59% 3.88% 3.29% 0.24%
2025/05/16 19.62% 8.14% 3.52% 2.99% 7.82% 7.82% 4.54% 1.14% 2.25% 0%
2025/05/17 22.92% 8.83% 4.88% 1.84% 3.88% 5.58% 3.89% 3.02% 2.07% 0%
2025/05/18 1.12% 9.99% 4.52% 3.44% 6.95% 10.1% 3.75% 2.25% 3.06% 0%
2025/05/19 16.22% 6.71% 3.76% 2.79% 7.08% 4.62% 2.79% 2.04% 0.99% 0.01%
2025/05/20 18.54% 4.14% 3.57% 4.42% 11.79% 4.59% 2.04% 2.37% 4.79% 0%
2025/05/21 22.09% 4.42% 4.39% 0% 7.67% 0.46% 2.98% 4.53% 0.9% 0%
2025/05/22 18.23% 4.75% 3.89% 3.91% 8.02% 0.73% 1.42% 4.26% 1.56% 0%
2025/05/23 22.18% 4.17% 4.58% 3.73% 9.47% 0.5% 3.62% 3.41% 1.05% 0%
2025/05/24 22.8% 9.04% 4.4% 1.91% 3.97% 0.02% 5.06% 2.83% 0.6% 3.35%
2025/05/25 27.12% 6.88% 4.62% 0% 0.09% 2.34% 6.94% 5.09% 1.24% 0%
2025/05/26 25.67% 9.99% 5.62% 0% 0.16% 1.14% 3.27% 2.45% 1.13% 0%
2025/05/27 24.46% 5.77% 5.21% 3.89% 7.85% 0.88% 3.14% 2.37% 1.06% 0%
2025/05/28 25.12% 5.02% 3.87% 0% 0.07% 0.82% 5.67% 4.23% 1.21% 0%
2025/05/29 22.8% 7.68% 4.67% 1.91% 3.81% 2.11% 3.24% 1.95% 0.76% 0%
2025/05/30 24.8% 8.08% 4.84% 0% 0.17% 0.97% 6.4% 0.64% 0.44% 0%
2025/05/31 20.04% 7.67% 4.71% 3.14% 2.58% 2.45% 1.37% 1.22% 0.01% 0%

Copyright © Adthena. All rights reserved.

In May 2025, myjuniper.co.uk led with fluctuating impressions, peaking at 27.12%. betterhelp.com saw a steady rise, ending at 7.67%. updoc.co.uk maintained moderate growth, while wcrf.org spiked mid-month. The month concluded with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find a Specialised Therapist https://www.betterhelp.com

    No GP Referral Required — About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    Only £29 Per Week https://www.myjuniper.co.uk

    Now £125, Was £189 — Jumpstart your weight loss journey with Juniper. Scientifically proven to reach your goals. Juniper members were 4.5x more likely to lose significant weight. Peer reviewed program.

  3. 3
    NHS Diet Plan - 28 Day Meal Plan https://www.perfectbody.me

    Get a Personalized PerfectBody™ Plan by Completing a Quiz. Use 10k+ Meals & 125+ Workouts. Great Meal Plan Can Be Cheap. Try...

  4. 4
    Calculate My BMI https://www.wcrf.org

    BMI Calculator — Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out where you lie on the BMI scale with our handy...

  5. 5
    Request A Medical Letter - £49 - 1 Hour Turnaround https://www.zoomdoc.com

    Rated 4.8/5 By 50,000 Patients - Simple Questionnaire. The Fastest & Most Trusted Provider

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of quick therapist access, while MyJuniper entices with affordable, scientifically-backed weight loss. PerfectBody offers personalized diet plans, WCRF provides a handy BMI calculator, and ZoomDoc ensures rapid medical letters, all emphasizing convenience and trust.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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