AUS Healthcare & Medical Nursing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – AUS

Google AI Overview visibility for Healthcare & Medical Nursing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.9138391155
88.0861608845
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mable.com.au 9.64
healthcareaustralia.com.au 8.28
betterhelp.com 7.84
updoc.com.au 5.85
health.qld.gov.au 4.8
cprfirstaid.com.au 3.29
australiawidefirstaid.com.au 3.17
betterhealth.vic.gov.au 3.14
nsw.gov.au 3.13
svcs.org.au 2.97
others 47.89
  • mable.com.au - 9.64%
  • healthcareaustralia.com.au - 8.28%
  • betterhelp.com - 7.84%
  • updoc.com.au - 5.85%
  • health.qld.gov.au - 4.8%
  • cprfirstaid.com.au - 3.29%
  • australiawidefirstaid.com.au - 3.17%
  • betterhealth.vic.gov.au - 3.14%
  • nsw.gov.au - 3.13%
  • svcs.org.au - 2.97%
  • others - 47.89%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 47.89% click share, while ‘mable.com.au’ leads specific domains at 9.64%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com mable.com.au bupa.com.au australiawidefirstaid.com.au healthcareaustralia.com.au myjuniper.com cprfirstaid.com.au hireup.com.au updoc.com.au betterhealth.vic.gov.au
2026/04/01 8.47% 9.95% 0.26% 3.94% 4.58% 4.25% 0.04% 2.65% 11.79% 3.69%
2026/04/02 11.73% 9.47% 1.23% 5.47% 4.3% 0% 4.56% 3.2% 9.14% 1.73%
2026/04/03 12.94% 7.6% 2.01% 0% 5.34% 0% 8.57% 3.27% 9.47% 0.01%
2026/04/04 13.73% 6.38% 0.75% 2.79% 4.22% 5.03% 6.63% 3.48% 5.7% 3.99%
2026/04/05 18.14% 5.69% 3.34% 0.67% 3.89% 2.98% 8.41% 3.09% 2.06% 3.05%
2026/04/06 12.47% 7.44% 0% 1.11% 4.14% 6.15% 2.62% 2.7% 6.69% 0%
2026/04/07 11.44% 7.09% 0% 4.4% 4.72% 4.34% 3.15% 3.48% 4.28% 8.11%
2026/04/08 13.26% 6.08% 0.62% 1.59% 5.13% 7.69% 2.33% 2.58% 4.84% 0.28%
2026/04/09 9.94% 7.36% 1.17% 5.3% 4.77% 6.89% 3.23% 1.94% 3.28% 6.54%
2026/04/10 10.64% 8.29% 3.78% 5.47% 4.7% 4.01% 4.2% 3.41% 5.64% 1.23%
2026/04/11 9.64% 6.09% 3.77% 3.88% 4.01% 2.32% 2.56% 2.92% 12.99% 3.2%
2026/04/12 10.75% 7.84% 2.82% 2.42% 5.14% 2.89% 3.47% 3.44% 15.19% 0.53%
2026/04/13 11.38% 7.47% 1.14% 2.53% 3.97% 3.94% 3.91% 3.27% 6.23% 4.03%
2026/04/14 7.84% 8.39% 3.01% 0.72% 4.89% 3.17% 7.49% 2.6% 3.16% 0.85%
2026/04/15 5.95% 7.24% 4.95% 7.81% 3.64% 2.86% 8.25% 2.49% 8.01% 0.63%
2026/04/16 5% 7.15% 3.56% 6.59% 5.35% 4.4% 0% 2.44% 14.81% 0%
2026/04/17 8.68% 8.76% 4.69% 4.84% 6.49% 3.66% 4.03% 2.87% 9.97% 1.23%
2026/04/18 9.38% 8.82% 1.23% 4.97% 6.33% 1.22% 5.67% 3.83% 7.55% 0%
2026/04/19 11.32% 7.92% 5.48% 0% 4.59% 2.42% 5.23% 2.26% 13.19% 0.48%
2026/04/20 6.88% 6.35% 0.83% 6.35% 3.28% 2.4% 3.07% 2.33% 11.36% 1.49%
2026/04/21 5.5% 6.04% 0.46% 3.28% 3.44% 4.94% 7.74% 1.92% 9.15% 8.87%
2026/04/22 7.25% 8.97% 0.71% 2.96% 4% 4.09% 3.73% 2.71% 11.64% 0.06%
2026/04/23 13.6% 7.3% 4.62% 2.23% 3.16% 5.41% 4.84% 1.5% 12.32% 7.37%
2026/04/24 14.69% 10.33% 4.41% 2.94% 3.59% 8.27% 1.44% 3.46% 5.46% 0.79%
2026/04/25 13.53% 6.18% 2.32% 5.27% 3.94% 5.27% 2.2% 4.48% 3.91% 4.99%
2026/04/26 13.49% 6.27% 6.16% 0% 5.56% 4.4% 0.02% 4.51% 11.72% 3.11%
2026/04/27 11.21% 4.88% 2.43% 1.35% 3.65% 7.52% 6.92% 2.77% 12.93% 2.78%
2026/04/28 16.62% 7.14% 2.17% 4.35% 3.78% 2.22% 2.28% 2.4% 13.1% 0.87%
2026/04/29 14.88% 6.45% 3.43% 7.85% 3.52% 2.07% 3.07% 2.33% 10.05% 3.49%
2026/04/30 15.31% 6.69% 6.66% 4.9% 4.3% 3.76% 3.4% 2.39% 1.78% 0%
  • betterhelp.com
  • mable.com.au
  • bupa.com.au
  • australiawidefirstaid.com.au
  • healthcareaustralia.com.au
  • myjuniper.com
  • cprfirstaid.com.au
  • hireup.com.au
  • updoc.com.au
  • betterhealth.vic.gov.au

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April saw dynamic shifts in PPC spend share. Betterhelp.com peaked mid-month, while updoc.com.au fluctuated, ending low. Mable.com.au maintained steady activity, and bupa.com.au showed sporadic spikes. The month concluded with diverse advertiser strategies.

Market Exposure

Competitor Count for AUS Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 234
2026/04/02 222
2026/04/03 226
2026/04/04 224
2026/04/05 234
2026/04/06 247
2026/04/07 230
2026/04/08 225
2026/04/09 213
2026/04/10 211
2026/04/11 215
2026/04/12 227
2026/04/13 224
2026/04/14 235
2026/04/15 231
2026/04/16 235
2026/04/17 205
2026/04/18 200
2026/04/19 219
2026/04/20 241
2026/04/21 222
2026/04/22 218
2026/04/23 216
2026/04/24 219
2026/04/25 219
2026/04/26 214
2026/04/27 222
2026/04/28 224
2026/04/29 214
2026/04/30 211

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 247 on April 6, then declining to 211 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
updoc.com.au 1.85%
cbdcollege.edu.au 1%
betterhelp.com 0.99%
bupa.com.au 0.71%
nsw.gov.au 0.65%
cprfirstaid.com.au -0.55%
cognitopsychology.com.au -0.66%
iah.edu.au -0.66%
healthcareaustralia.com.au -0.87%
health.qld.gov.au -1.03%

Copyright © Adthena. All rights reserved.

Updoc.com.au soared with a 1.85 increase, while health.qld.gov.au dropped by 1.03.

Campaign Efficiency

AUS Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date betterhelp.com bupa.com.au health.qld.gov.au healthcareaustralia.com.au mable.com.au myjuniper.com australiawidefirstaid.com.au cprfirstaid.com.au updoc.com.au hireup.com.au
2026/04/01 10.45% 0.4% 4.22% 7.57% 7.8% 3.87% 2.3% 0.05% 9.67% 2.51%
2026/04/02 11.8% 0.82% 6.94% 5.37% 7.35% 0% 2.81% 2.84% 10.44% 2.5%
2026/04/03 11.84% 1.69% 4.05% 7.37% 5.94% 0% 0% 5.27% 10.77% 2.69%
2026/04/04 14.09% 0.77% 4.96% 6.34% 5.31% 4.48% 1.55% 5.22% 6.97% 2.77%
2026/04/05 17.2% 2.57% 5.03% 5.87% 4.3% 2.51% 0.56% 5.51% 2.66% 2.27%
2026/04/06 12.44% 0% 6.51% 5.55% 5.8% 4.94% 0.5% 1.85% 7.93% 2.01%
2026/04/07 12.09% 0% 2.28% 6.99% 5.66% 3.91% 2.56% 2.04% 5.36% 2.77%
2026/04/08 13.96% 0.56% 2.4% 7.25% 4.52% 6.43% 0.75% 1.57% 5.95% 1.88%
2026/04/09 10.83% 1.25% 2.3% 6.52% 6.16% 6.33% 2.96% 2.24% 4.29% 1.7%
2026/04/10 11.14% 4.52% 3.53% 5.91% 7.02% 3.59% 2.94% 2.96% 7.4% 2.59%
2026/04/11 10.14% 5.11% 4.12% 5.21% 4.87% 2.12% 2.31% 1.75% 15.07% 2.29%
2026/04/12 10.63% 2.47% 3.69% 6.6% 5.87% 2.44% 1.33% 2.13% 15.98% 2.48%
2026/04/13 10.86% 1.13% 2.79% 5.52% 5.65% 3.2% 1.73% 2.92% 7.18% 2.37%
2026/04/14 7.85% 2.48% 2.05% 7.76% 6.37% 2.78% 0.62% 5.99% 2.96% 1.94%
2026/04/15 5.79% 6.89% 2.14% 5.16% 5.28% 2.28% 5.02% 5.59% 9.63% 1.73%
2026/04/16 5.27% 3.64% 1.36% 7.09% 5.61% 4.04% 3.97% 0% 17.17% 1.92%
2026/04/17 9.04% 4.91% 2.52% 8.13% 6.63% 3.33% 2.72% 2.72% 11.9% 2.13%
2026/04/18 9.5% 1.02% 4.95% 9.05% 6.72% 1.11% 2.73% 3.69% 9.15% 2.95%
2026/04/19 12.19% 6.28% 2.28% 6.12% 5.95% 2% 0% 3.62% 15.22% 1.72%
2026/04/20 7.64% 0.78% 1.8% 5.05% 4.99% 2.28% 4.52% 2.67% 13.33% 2.05%
2026/04/21 5.99% 0.34% 1.96% 5.13% 4.85% 4.66% 2.63% 6.21% 10.79% 1.65%
2026/04/22 7.77% 0.76% 1.56% 5.52% 7.71% 3.65% 3.05% 2.77% 13.47% 2.14%
2026/04/23 14.52% 4.76% 2.17% 4.54% 5.6% 4.86% 1.32% 3.36% 15.14% 1.12%
2026/04/24 16.2% 4.7% 2.51% 4.94% 7.66% 7.16% 1.67% 0.85% 6.6% 2.4%
2026/04/25 14.09% 2.04% 2.45% 6.07% 5.1% 4.73% 3.09% 1.56% 4.35% 3.51%
2026/04/26 12.56% 5.87% 2.24% 6.47% 4.57% 3.47% 0% 0.01% 12.13% 3.27%
2026/04/27 11.93% 2.15% 2.37% 4.97% 3.87% 6.47% 0.66% 4.69% 15.48% 2.19%
2026/04/28 17.67% 2.13% 1.23% 4.69% 5.45% 1.88% 2.31% 1.54% 16.07% 1.6%
2026/04/29 14.91% 4.46% 4.51% 4.86% 4.94% 1.81% 4.43% 2.22% 11.72% 1.79%
2026/04/30 16.71% 7.19% 6.7% 5.84% 5.01% 3.3% 2.95% 2.67% 2.1% 1.91%
  • betterhelp.com
  • bupa.com.au
  • health.qld.gov.au
  • healthcareaustralia.com.au
  • mable.com.au
  • myjuniper.com
  • australiawidefirstaid.com.au
  • cprfirstaid.com.au
  • updoc.com.au
  • hireup.com.au

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Betterhelp.com started strong, dipped mid-month, then surged to 16.71%. Updoc.com fluctuated, peaking at 17.17%. Bupa.com.au ended at 7.19%, while health.qld.gov.au rose to 6.7%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing - Last month
  1. 1
    No GP Referral Required | No Waiting Rooms Or Driving https://www.betterhelp.com

    What if you could send your therapist a message anytime? Now you can, with BetterHelp. No...

  2. 2
    Mindplace Kensington | Meet a Psychologist Near You https://mindplace.bupa.com.au

    Convenient In-person Or Online Psychology Sessions At Mindplace. Easy Online Bookings. Local Support For Your Mind. In-person Or Online. Feel Seen & Heard. Talk To Mindplace.

  3. 3
    Jobs available at QLD Health | Healthcare jobs in QLD Health https://careers.health.qld.gov.au

    Find your next career in Queensland. Come for work, stay for the lifestyle. 300 different career paths. No matter what you want to do, you'll find it with us.

  4. 4
    Call Healthdirect - Free, 24/7 Health Advice https://health.nsw.gov.au › call › healthdirect

    Speak To A Registered Nurse For Health Advice. Call Healthdirect For Free. Free 24/7 Service.

  5. 5
    Psychologist Near Me https://www.updoc.com.au › psychology

    Updoc Psychology — Fast, flexible, and affordable. Speak with a registered psychologist when it suits you. Feeling overwhelmed or stuck? Caring Psychologists are available 7...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, BetterHelp shines with its promise of accessibility—no GP referrals or waiting rooms. Bupa’s Mindplace emphasizes local, personalized support, while Queensland Health entices with diverse career paths. Healthdirect offers free, round-the-clock advice, and Updoc provides flexible, affordable psychological care.

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