AUS Healthcare & Medical Nursing - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Nursing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.4271449258
	82.5728550742

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	22
	78

22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
betterhelp.com	20.93
mable.com.au	6.16
healthcareaustralia.com.au	6.12
bupa.com.au	5.6
nsw.gov.au	2.81
iah.edu.au	2.7
betterhealth.vic.gov.au	2.21
health.qld.gov.au	2.07
adfcareers.gov.au	2.05
enurse.com.au	1.86
others	47.49

betterhelp.com - 20.93%
mable.com.au - 6.16%
healthcareaustralia.com.au - 6.12%
bupa.com.au - 5.6%
nsw.gov.au - 2.81%
iah.edu.au - 2.7%
betterhealth.vic.gov.au - 2.21%
health.qld.gov.au - 2.07%
adfcareers.gov.au - 2.05%
enurse.com.au - 1.86%
others - 47.49%

In the healthcare PPC landscape, BetterHelp leads with 20.93% click share, while ‘others’ dominate at 47.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	betterhelp.com	bupa.com.au	mable.com.au	healthcareaustralia.com.au	hireup.com.au	iah.edu.au	cbdcollege.edu.au	headwaypsych.com.au	australiawidefirstaid.com.au	myjuniper.com
2025/11/01	25.46%	8.4%	6.33%	3.94%	3.65%	3.75%	0.44%	0.3%	2.22%	0%
2025/11/02	23.27%	4.06%	5.52%	3.33%	4.37%	3.24%	2.92%	5.93%	1.35%	0%
2025/11/03	25.13%	2.45%	5.95%	3.95%	2.09%	1.81%	2.77%	3.08%	1.35%	3.43%
2025/11/04	24.02%	5.4%	6.42%	3.94%	2.82%	1.6%	0.92%	0%	1.35%	0.62%
2025/11/05	26.66%	8.58%	4.73%	3.74%	1.44%	3.02%	2.31%	0%	2.01%	0.89%
2025/11/06	24.93%	7.45%	6.84%	4.21%	2.89%	3.57%	0.69%	0.84%	0.97%	0%
2025/11/07	21.81%	3.52%	4.08%	4%	1.69%	2.71%	3.69%	0.26%	0%	9.82%
2025/11/08	23.65%	3.92%	6.37%	3.49%	3.18%	2.76%	0%	0.47%	0%	6.24%
2025/11/09	25.72%	5.47%	5.15%	4.01%	2.7%	3.55%	0%	1.33%	0%	1.27%
2025/11/10	26.73%	5.24%	5.5%	3.7%	2.04%	4.15%	0.63%	1.24%	0%	1.48%
2025/11/11	23.37%	5.74%	6.87%	3.11%	1.56%	3.07%	2.14%	0.31%	2.94%	0.72%
2025/11/12	22.01%	5.45%	5%	3.41%	1.43%	1.89%	2.22%	7.83%	1.97%	0%
2025/11/13	18.22%	4.44%	6.67%	4.02%	1.72%	2.93%	3.81%	0%	3.12%	3.6%
2025/11/14	18.52%	7.06%	7.07%	3.67%	1.94%	2.99%	2.36%	0.62%	5.02%	3.71%
2025/11/15	21.42%	5.26%	6.41%	3.56%	2.27%	2.7%	2.51%	4.8%	4.38%	0.97%
2025/11/16	22.09%	5.27%	7.18%	3.54%	2.89%	2.85%	2.46%	0%	2.97%	0.69%
2025/11/17	25.49%	6.08%	5.72%	4.8%	2.2%	2.08%	1.48%	0.63%	0.67%	1.41%
2025/11/18	22.71%	8.46%	6.16%	4.41%	1.43%	2.1%	2.48%	2.41%	2.2%	4.79%
2025/11/19	26.95%	7.46%	6.01%	4.12%	1.21%	1.83%	1.89%	0%	0.78%	0%
2025/11/20	19.94%	6.21%	8.48%	3.45%	1.51%	1.96%	3.65%	1.15%	5.97%	5.34%
2025/11/21	22.13%	6.63%	6.06%	3.74%	1.63%	2.84%	3.58%	0%	0.77%	2.22%
2025/11/22	24.41%	8.75%	6%	3.19%	1.65%	3.2%	2.15%	0.91%	0.89%	3.64%
2025/11/23	23.62%	5.81%	6.43%	2.78%	1.95%	2.74%	2.16%	5.95%	0%	0.68%
2025/11/24	24.33%	3.17%	6.2%	3.87%	1.54%	2.4%	1.4%	3.19%	3.26%	0%
2025/11/25	22.86%	2.2%	4.66%	2.98%	0.82%	2.52%	2.75%	3.61%	4.08%	7.2%
2025/11/26	20.15%	4.04%	8.16%	2.97%	1.38%	3.35%	3.1%	1.46%	2.36%	2.36%
2025/11/27	22.64%	4.02%	6.07%	3.51%	1.68%	2.27%	3%	0.73%	2.97%	0%
2025/11/28	21.73%	5.87%	7.53%	2.64%	2.07%	3.83%	3.28%	2.5%	4.77%	0%
2025/11/29	21.33%	8.49%	6.53%	2.48%	2.95%	2.69%	3.06%	4.98%	0%	3.18%
2025/11/30	25.26%	14.52%	5.02%	2.79%	2.71%	2.48%	0.6%	0.58%	0%	0%

betterhelp.com
bupa.com.au
mable.com.au
healthcareaustralia.com.au
hireup.com.au
iah.edu.au
cbdcollege.edu.au
headwaypsych.com.au
australiawidefirstaid.com.au
myjuniper.com

In November 2025, BetterHelp led PPC spend, peaking at 26.95% on the 19th. Bupa surged to 14.52% by month’s end. Mable maintained steady growth, while MyJuniper fluctuated. Healthcare Australia and others showed varied trends.

Market Exposure

Competitor Count for AUS Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	283
2025/11/02	292
2025/11/03	312
2025/11/04	296
2025/11/05	293
2025/11/06	275
2025/11/07	291
2025/11/08	282
2025/11/09	290
2025/11/10	292
2025/11/11	284
2025/11/12	277
2025/11/13	269
2025/11/14	269
2025/11/15	280
2025/11/16	276
2025/11/17	285
2025/11/18	284
2025/11/19	280
2025/11/20	274
2025/11/21	282
2025/11/22	268
2025/11/23	273
2025/11/24	279
2025/11/25	278
2025/11/26	272
2025/11/27	270
2025/11/28	253
2025/11/29	273
2025/11/30	265

November began with 283 advertisers, peaking at 312 on the 3rd. A decline followed, ending the month at 265.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
enurse.com.au	2.71%
betterhealth.vic.gov.au	0.96%
bupa.com.au	0.94%
sentientpsych.com	0.83%
adfcareers.gov.au	0.49%
alliancenursing.com.au	-0.38%
hireup.com.au	-0.38%
mediserve.com.au	-0.46%
iah.edu.au	-0.51%
healthcareaustralia.com.au	-0.58%

In the past month, enurse.com.au surged with a 2.71 increase, while healthcareaustralia.com.au dropped by 0.58.

Campaign Efficiency

AUS Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	betterhelp.com	bupa.com.au	healthcareaustralia.com.au	mable.com.au	hireup.com.au	iah.edu.au	adfcareers.gov.au	health.qld.gov.au	cbdcollege.edu.au	myjuniper.com
2025/11/01	30.01%	10.07%	4.76%	4.21%	3.08%	3.1%	1.61%	0.73%	0.39%	0%
2025/11/02	28.03%	4.83%	4.58%	3.7%	3.71%	2.83%	1.21%	0.86%	2.36%	0%
2025/11/03	30.06%	3.96%	5.27%	4.07%	1.94%	1.98%	1.57%	1.46%	2.21%	2.69%
2025/11/04	28.53%	6.59%	5.46%	4.57%	2.57%	1.75%	1.35%	2.54%	0.73%	0.66%
2025/11/05	29.41%	11.29%	5.46%	2.8%	1.3%	2.54%	0.88%	1.12%	1.85%	0.67%
2025/11/06	27.07%	9.77%	5.49%	4.59%	2.44%	3.05%	1.52%	1.73%	0.45%	0%
2025/11/07	23.74%	5.53%	4.93%	2.7%	1.53%	2.92%	1.19%	1.02%	2.82%	7.73%
2025/11/08	27.17%	5.87%	4.55%	4.55%	2.72%	2.84%	0.99%	1.47%	0%	4.69%
2025/11/09	27.94%	7.35%	4.91%	3.24%	2.29%	2.81%	1.58%	1.32%	0%	1.2%
2025/11/10	27.45%	7.05%	5.45%	3.5%	1.82%	3.38%	2.01%	2.78%	0.39%	1.43%
2025/11/11	26.42%	7.55%	4.27%	4.41%	1.37%	2.91%	1.7%	2.64%	1.64%	0.75%
2025/11/12	24.66%	9.7%	4.97%	3.05%	1.28%	2.03%	2.23%	2.91%	1.69%	0%
2025/11/13	21.97%	7.19%	5.3%	4.54%	1.59%	2.65%	2.98%	1.1%	2.94%	3.85%
2025/11/14	21.89%	8.95%	4.87%	4.76%	1.99%	2.71%	3.19%	0.63%	1.75%	4%
2025/11/15	23.4%	7.36%	4.99%	4.65%	2.22%	2.51%	3.11%	1.82%	2.05%	0.75%
2025/11/16	24.4%	8.04%	5.72%	4.85%	2.62%	2.49%	2.75%	1.22%	1.93%	0.7%
2025/11/17	27.74%	7.08%	6.1%	3.59%	1.91%	1.93%	3.28%	2.93%	1.15%	1.4%
2025/11/18	25%	11.25%	5.85%	3.97%	1.22%	1.78%	2.08%	0.38%	1.78%	4.56%
2025/11/19	29.76%	12%	4.86%	3.77%	1.02%	1.91%	1.87%	0.91%	1.31%	0%
2025/11/20	22.74%	7.47%	4.56%	6.41%	1.49%	1.84%	1.97%	2.83%	2.84%	5.19%
2025/11/21	26.48%	7.73%	5.37%	4.35%	1.54%	2.56%	2.73%	2.95%	2.78%	1.69%
2025/11/22	26.55%	11.11%	4.13%	4.34%	1.47%	2.78%	3.35%	1.19%	1.6%	3.65%
2025/11/23	27.6%	6.85%	4.05%	4.88%	1.82%	1.88%	2.93%	1.34%	1.58%	0.72%
2025/11/24	27.4%	4.68%	5.19%	4.25%	1.35%	1.98%	2.41%	0.77%	1.26%	0%
2025/11/25	27.29%	3.81%	4.12%	3.58%	0.77%	2.32%	1.34%	0.29%	2.29%	5.59%
2025/11/26	23.74%	5.52%	4.37%	5.98%	1.3%	2.56%	2.46%	0.86%	2.48%	2.27%
2025/11/27	27.36%	5.99%	4.98%	4.47%	1.53%	2.03%	2.29%	1.29%	1.99%	0%
2025/11/28	25.65%	6.85%	3.48%	6.06%	2.02%	3.2%	2.24%	1.54%	2.41%	0%
2025/11/29	23.06%	12.75%	3.55%	4.75%	2.3%	1.88%	2.26%	1.82%	2.33%	2.92%
2025/11/30	27.27%	18.16%	4.21%	3.31%	2.19%	2.11%	2.08%	1.93%	0.37%	0%

betterhelp.com
bupa.com.au
healthcareaustralia.com.au
mable.com.au
hireup.com.au
iah.edu.au
adfcareers.gov.au
health.qld.gov.au
cbdcollege.edu.au
myjuniper.com

In November 2025, BetterHelp’s impression share fluctuated, peaking at 30.06% and ending at 27.27%. Bupa.com.au saw a significant rise, closing at 18.16%. HealthcareAustralia and Mable maintained steady shares, while MyJuniper and Hireup showed minor variations. IAH and ADFCareers experienced slight increases, with Health.qld.gov.au and CBDCollege showing minimal changes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing - Last month

1
Nurse - ADF Careers https://www.adfcareers.gov.au
More Than Just Rewarding Work And A Competitive Salary. Enjoy An Exciting Lifestyle With Opportunities To Travel. Apply Now!
2
No GP Referral Required https://www.betterhelp.com
Australia-Based Therapists — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours. No Long...
3
Psychology That Fits You https://www.bupa.com.au
Bupa-Backed Psychology Care — We Make Mental Healthcare Personal. Feel Seen, Supported & Heard At Mindplace. Talk To Us. In-person Or Online Sessions With Mental Health Professionals On Collins St. Book Online.
4
Call Healthdirect - Free, 24/7 Health Advice https://health.nsw.gov.au › call › healthdirect
Get trusted health advice, find nearby GP, urgent care service or a doctor online in NSW.
5
St Vincent's Care Aged Care - Check Out Available Positions https://www.svcs.org.au
Elevate Your Nursing Career With Excellent Benefits & Great Career Growth Opportunities.

In the competitive landscape of healthcare PPC ads, ADF Careers entices with a blend of rewarding work and travel opportunities. BetterHelp and Bupa focus on personalized mental health care, while Healthdirect offers 24/7 advice. St Vincent’s Care highlights career growth in nursing.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Nursing November 2025 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Nursing November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Nursing November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Nursing November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Nursing November 2025 Report?

The AUS Healthcare & Medical Nursing November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Nursing November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Nursing November 2025 Report for?

The AUS Healthcare & Medical Nursing November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Healthcare & Medical Nursing - PPC Market Share Analysis November 2025