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AUS Healthcare & Medical Nursing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – AUS

Google AI Overview visibility for Healthcare & Medical Nursing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.2043265051
74.7956734949
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mable.com.au 11.23
betterhelp.com 8.52
australiawidefirstaid.com.au 5.6
healthcareaustralia.com.au 4.92
hireup.com.au 3.33
nursenextdoor.com.au 2.39
updoc.com.au 2.21
healthengine.com.au 2.2
myjuniper.com 2.07
forbes.com 2.05
others 55.48
  • mable.com.au - 11.23%
  • betterhelp.com - 8.52%
  • australiawidefirstaid.com.au - 5.6%
  • healthcareaustralia.com.au - 4.92%
  • hireup.com.au - 3.33%
  • nursenextdoor.com.au - 2.39%
  • updoc.com.au - 2.21%
  • healthengine.com.au - 2.2%
  • myjuniper.com - 2.07%
  • forbes.com - 2.05%
  • others - 55.48%

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In the healthcare PPC landscape, ‘mable.com.au’ leads with 11.23% click share, followed by ‘betterhelp.com’ at 8.52%. ‘Others’ dominate with 55.48%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com australiawidefirstaid.com.au mable.com.au hireup.com.au cprfirstaid.com.au updoc.com.au nursenextdoor.com.au healthengine.com.au forbes.com myjuniper.com
2026/07/01 16.34% 3.85% 11.03% 3.12% 4.06% 3.61% 0.89% 1.67% 2.91% 3.5%
2026/07/02 12.44% 5.68% 8.9% 4.65% 2.11% 2.86% 1.27% 1.43% 2.06% 3.52%
2026/07/03 9.48% 6.32% 7.5% 5.08% 3.71% 1.37% 1.48% 6.76% 7.86% 1.65%
2026/07/04 11.54% 3.68% 9.31% 4.02% 3.67% 0.8% 0.94% 1.73% 5.56% 3.71%
2026/07/05 9.87% 4.42% 11.03% 6.19% 0.69% 1.8% 1.9% 0.63% 4.38% 1.94%
2026/07/06 13.98% 1.72% 7.7% 4.11% 0.93% 6.96% 1.67% 0.9% 4.93% 4.37%
2026/07/07 10.41% 6.18% 8.68% 6.39% 1.31% 4.37% 2.42% 2.44% 5.1% 2.87%
2026/07/08 8.43% 8.61% 11.67% 5.58% 2.5% 0.71% 0.94% 4.16% 1.91% 0%
2026/07/09 5.1% 5.3% 7.89% 4.75% 4.42% 0.09% 1.26% 11.36% 2.52% 3.81%
2026/07/10 4.8% 6.26% 12.12% 7.59% 1.62% 1.42% 1.61% 5.59% 2.88% 9.99%
2026/07/11 5.12% 4.52% 10.92% 5.06% 1.17% 1.96% 3.32% 1.49% 3.13% 5.07%
2026/07/12 6.14% 6.55% 10.33% 5.89% 3.22% 1.86% 3.01% 0% 3.81% 2.86%
2026/07/13 6.82% 3.17% 9.95% 4.03% 4.02% 0.99% 3.13% 2.83% 6.5% 4.99%
2026/07/14 8.14% 10.75% 8.4% 2.88% 2.47% 1.98% 2.38% 1.88% 6.32% 3.23%
2026/07/15 10.69% 8.77% 11.48% 2.43% 0.18% 1.43% 2.3% 1.2% 2.72% 2.58%
2026/07/16 5.84% 3.63% 6.95% 4.6% 0.85% 3.36% 2.97% 1.34% 0.74% 1.31%
2026/07/17 7.42% 6.19% 10.29% 3.29% 6.14% 8.2% 2.17% 0.67% 0.32% 2.11%
2026/07/18 13.17% 7.3% 7.37% 5.68% 0.99% 8.32% 1.11% 6.11% 0.19% 0%
2026/07/19 2.48% 8.85% 6.86% 3.97% 4.47% 1.4% 4.41% 0% 3.21% 1.59%
2026/07/20 8.29% 3.15% 9.81% 3.1% 3.25% 7.74% 2.2% 4.37% 0.79% 1.13%
2026/07/21 7.75% 10.23% 8.04% 2.74% 2.36% 1.88% 2.31% 1.79% 6.31% 3.07%
2026/07/22 7.71% 16.62% 10.23% 2.76% 0.82% 3.96% 1.85% 3.54% 1.75% 4.38%
2026/07/23 9.76% 3.15% 10.77% 3.77% 2.3% 2.34% 1.94% 3.92% 2.21% 8.11%
2026/07/24 13.62% 3.71% 11.08% 3.9% 3% 2.6% 1.86% 2.06% 3.16% 6.64%
2026/07/25 10.46% 4.5% 9.53% 3.08% 2.96% 4.3% 3.13% 2.52% 3.3% 4.46%
2026/07/26 12.82% 5.77% 6.85% 3.75% 2.85% 0.69% 1.5% 4.06% 3.24% 5.73%
2026/07/27 12.34% 3.76% 7.45% 3.35% 1.19% 3.58% 1.42% 2.34% 1.49% 3.5%
2026/07/28 13.44% 10.07% 5.87% 4.56% 2.76% 4.14% 1.18% 5.43% 0.44% 4.64%
2026/07/29 24.26% 1.54% 5.15% 3.16% 2.46% 4.81% 3.32% 0% 2.3% 1.79%
2026/07/30 10.76% 6.34% 6.33% 3.64% 2.03% 5.67% 2.71% 2.93% 3.26% 3.48%
2026/07/31 9.79% 8.42% 8.13% 3.39% 3.17% 2.65% 2.27% 2.14% 1.64% 1.41%
  • betterhelp.com
  • australiawidefirstaid.com.au
  • mable.com.au
  • hireup.com.au
  • cprfirstaid.com.au
  • updoc.com.au
  • nursenextdoor.com.au
  • healthengine.com.au
  • forbes.com
  • myjuniper.com

Copyright © Adthena. All rights reserved.

In July 2026, BetterHelp’s PPC spend share fluctuated, peaking at 24.26% on the 29th. AustraliaWideFirstAid saw a notable rise on the 22nd with 16.62%. Mable maintained steady performance, while Hireup and CPRFirstAid experienced minor variations. Updoc’s share spiked mid-month, and NurseNextDoor remained consistent. HealthEngine and Forbes showed sporadic increases, while MyJuniper had a significant peak on the 10th. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 200
2026/07/02 219
2026/07/03 209
2026/07/04 226
2026/07/05 226
2026/07/06 216
2026/07/07 216
2026/07/08 207
2026/07/09 195
2026/07/10 196
2026/07/11 210
2026/07/12 213
2026/07/13 202
2026/07/14 217
2026/07/15 216
2026/07/16 222
2026/07/17 216
2026/07/18 193
2026/07/19 210
2026/07/20 206
2026/07/21 217
2026/07/22 238
2026/07/23 236
2026/07/24 235
2026/07/25 233
2026/07/26 249
2026/07/27 229
2026/07/28 225
2026/07/29 182
2026/07/30 232
2026/07/31 231

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July saw a dynamic shift in advertisers, starting at 200 and peaking at 249. The month concluded with a slight dip to 231, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
betterhelp.com 4.72%
betterhealth.vic.gov.au 2.72%
updoc.com.au 1.28%
australiawidefirstaid.com.au 1.08%
headwaypsych.com.au 0.84%
hireup.com.au -0.73%
forbes.com -0.94%
health.qld.gov.au -0.98%
healthcareaustralia.com.au -1.47%
mable.com.au -1.88%

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In the past month, betterhelp.com surged with a 4.72% click share increase, while mable.com.au faced a decline of 1.88%.

Campaign Efficiency

AUS Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betterhelp.com mable.com.au australiawidefirstaid.com.au healthcareaustralia.com.au hireup.com.au updoc.com.au nursenextdoor.com.au healthengine.com.au forbes.com myjuniper.com
2026/07/01 13.45% 9.01% 2.97% 4.25% 3.23% 2.47% 1.09% 1.22% 2.26% 4.45%
2026/07/02 11.46% 8.89% 3.67% 5% 5.01% 2.47% 1.33% 1.13% 1.97% 4.13%
2026/07/03 8.58% 7.13% 4.04% 4.83% 5.13% 0.91% 1.53% 7.39% 7.84% 1.52%
2026/07/04 10.35% 7.85% 2.24% 3.21% 4.12% 0.64% 1.03% 1.38% 5.4% 3.37%
2026/07/05 8.65% 8.9% 2.78% 4.27% 5.68% 1.38% 1.9% 0.43% 4.23% 2.09%
2026/07/06 12.18% 7.2% 1% 6.7% 4.32% 4.73% 1.75% 0.61% 4.92% 4.49%
2026/07/07 9.22% 7.6% 4.13% 4.87% 6.76% 3.15% 2.44% 1.9% 4.99% 3.09%
2026/07/08 7.7% 8.81% 5.54% 6.13% 5.92% 0.5% 2.28% 3.4% 1.91% 0%
2026/07/09 4.87% 7.87% 3.72% 3.58% 5.01% 0.05% 1.45% 8.32% 2.59% 3.7%
2026/07/10 4.19% 9.31% 3.77% 3.87% 7.55% 0.58% 1.53% 6.82% 2.76% 11.21%
2026/07/11 5.04% 9.68% 3.04% 3.3% 5.26% 1.36% 3.77% 1.24% 3.35% 5.27%
2026/07/12 5.34% 9.85% 4.21% 4.13% 5.3% 1.05% 2.96% 0% 3.88% 2.88%
2026/07/13 5.98% 10.03% 1.8% 4.7% 4.07% 0.94% 3.39% 2.2% 6.65% 4.68%
2026/07/14 6.58% 7.52% 6.85% 4.47% 2.53% 1.33% 2.43% 1.53% 5.9% 3.1%
2026/07/15 9.64% 9.94% 5.96% 4.89% 2.63% 1.39% 2.28% 1.01% 2.98% 2.45%
2026/07/16 7.48% 6.97% 2.43% 3.63% 4.8% 2.65% 2.99% 0.99% 0.75% 1.21%
2026/07/17 6.88% 8.28% 3.84% 2.2% 3.9% 7.42% 1.96% 0.59% 0.3% 2.88%
2026/07/18 15.23% 6.92% 4.98% 3.15% 6.23% 8.19% 1.09% 4.87% 0.13% 0%
2026/07/19 2.45% 6.24% 6.21% 3.57% 3.68% 0.96% 4.74% 0% 3.54% 2.32%
2026/07/20 9.42% 8.51% 2.13% 2.38% 3.33% 7.12% 2.57% 5.8% 0.78% 1.59%
2026/07/21 6.58% 7.52% 6.85% 4.47% 2.53% 1.33% 2.43% 1.53% 5.9% 3.1%
2026/07/22 11.18% 8.77% 11.18% 2.72% 2.99% 3.5% 2.07% 2.4% 1.85% 4.92%
2026/07/23 11.61% 9.15% 1.99% 3.67% 4.69% 2.1% 2.03% 2.82% 2.26% 7.88%
2026/07/24 15.35% 10.71% 2.29% 2.78% 4.72% 2.26% 2.15% 1.39% 3.19% 6.84%
2026/07/25 10.92% 8.84% 2.78% 2.62% 3.14% 4.15% 3.13% 1.7% 3.49% 4.16%
2026/07/26 14.04% 6.46% 3.94% 2.54% 3.94% 0.57% 1.58% 2.75% 2.91% 5.9%
2026/07/27 13.07% 7.34% 2.45% 3.7% 3.84% 3.67% 1.27% 2.43% 1.72% 3.67%
2026/07/28 14.78% 6.52% 6.67% 3.2% 5.06% 4.56% 1.06% 4.63% 0.47% 4.55%
2026/07/29 22.73% 3.74% 0.97% 4.82% 3.22% 4.49% 2.79% 0% 1.98% 1.45%
2026/07/30 10.56% 6.3% 4.23% 3.67% 3.86% 5.22% 2.78% 3.36% 3.34% 3.8%
2026/07/31 10.45% 7.56% 5.52% 3.93% 3.57% 2.48% 2.34% 1.69% 1.61% 1.38%
  • betterhelp.com
  • mable.com.au
  • australiawidefirstaid.com.au
  • healthcareaustralia.com.au
  • hireup.com.au
  • updoc.com.au
  • nursenextdoor.com.au
  • healthengine.com.au
  • forbes.com
  • myjuniper.com

Copyright © Adthena. All rights reserved.

In July 2026, BetterHelp.com saw fluctuating ad impressions, peaking at 22.73% on July 29. Mable.com.au maintained steady impressions, while AustraliaWideFirstAid.com.au experienced a mid-month spike. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing - Last month
  1. 1
    No GP Referral Required https://www.betterhelp.com

    No Long Wait Times — No Referrals, No Long Waits. You Can Get Matched To An Australia-Based Therapist Online.

  2. 2
    In-Home 24-Hour Care - Simple & Affordable Pricing https://www.fivegoodfriends.com.au › agedcare › services

    One of Australia’s top providers of in-home care and disability support services.

  3. 3
    Find a Psychologist Near you https://www.healthengine.com.au

    View Psychologists' Profiles — View Psychologist near me appointments and book online with Healthengine now. Book your appointments today for adults, children & families with flexible times. Same Day Bookings.

  4. 4
    Private Nurse at Home: Find Verified Nurses | Mable https://www.mable.com.au

    View The Profiles Of Support Workers In Your Area to Help with Nursing Requirements.

  5. 5
    Psychologist Near Me | Accepting New Patients https://www.updoc.com.au

    No Referrals. No Wait Lists. No Waiting Rooms. Psychologists Are Accepting New Patients. Consultations From $169. Medicare Rebates...

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In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of immediate access to therapists without GP referrals. Five Good Friends emphasizes affordable, 24-hour in-home care, while Healthengine and Updoc focus on easy access to psychologists, highlighting convenience and flexibility. Mable offers personalized nursing care, showcasing verified professionals.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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