Why is the AUS Healthcare & Medical Nursing April 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Nursing April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Healthcare & Medical Nursing April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Healthcare & Medical Nursing April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Healthcare & Medical Nursing April 2026 Report?

The AUS Healthcare & Medical Nursing April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Nursing April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Healthcare & Medical Nursing April 2026 Report for?

The AUS Healthcare & Medical Nursing April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Healthcare & Medical Nursing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Nursing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	11.4204257625
	88.5795742375

11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	19
	81

19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
mable.com.au	9.25
betterhelp.com	8
healthcareaustralia.com.au	6.31
nsw.gov.au	4.3
myjuniper.com	3.8
betterhealth.vic.gov.au	3.23
health.qld.gov.au	3.12
cprfirstaid.com.au	2.46
equilibriumpsychology.com.au	2.26
svcs.org.au	2.12
others	55.15

mable.com.au - 9.25%
betterhelp.com - 8%
healthcareaustralia.com.au - 6.31%
nsw.gov.au - 4.3%
myjuniper.com - 3.8%
betterhealth.vic.gov.au - 3.23%
health.qld.gov.au - 3.12%
cprfirstaid.com.au - 2.46%
equilibriumpsychology.com.au - 2.26%
svcs.org.au - 2.12%
others - 55.15%

In the healthcare PPC landscape, ‘others’ dominate with 55.15% click share, while ‘mable.com.au’ leads specific domains at 9.25%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	updoc.com.au	myjuniper.com	betterhelp.com	cprfirstaid.com.au	mable.com.au	healthcareaustralia.com.au	australiawidefirstaid.com.au	hireup.com.au	cbdcollege.edu.au	everyday-psychology.com.au
2026/03/01	0%	8.08%	9.12%	7.24%	6.08%	2.61%	0%	2.58%	3.01%	5.75%
2026/03/02	0%	10.41%	9.88%	3.46%	5.96%	3.68%	3.38%	4.15%	3.18%	0%
2026/03/03	0%	9.06%	9.74%	3.33%	7.51%	4.7%	4.41%	4.28%	2.99%	1.47%
2026/03/04	0%	8.61%	11.27%	6.07%	6.97%	3.92%	4.08%	2.74%	0%	1.72%
2026/03/05	0.24%	12.11%	12.16%	3.48%	4.95%	2.69%	4.32%	2.54%	0.91%	4.44%
2026/03/06	0%	9.16%	9.02%	3.63%	5.66%	3.79%	0.94%	2.59%	0.97%	3.22%
2026/03/07	0%	8.38%	10.11%	2.53%	7.85%	3.8%	1.18%	2.69%	0%	4.82%
2026/03/08	0%	7.38%	8.43%	4.69%	9.75%	4.16%	1.34%	5.49%	4.87%	4.8%
2026/03/09	0%	12.53%	9.57%	2.68%	6.27%	3.4%	0.85%	2.22%	0.88%	4.5%
2026/03/10	0%	10.75%	8.81%	3.23%	6.66%	3.4%	0%	2.85%	4.21%	0.66%
2026/03/11	0%	8.2%	9.55%	1.56%	7.36%	3.18%	2.5%	2.8%	4.36%	0.68%
2026/03/12	0%	0%	8.46%	5.8%	7.82%	3.87%	0%	2.36%	2.99%	6.5%
2026/03/13	0%	0%	7.79%	2.9%	9.58%	3.57%	4.03%	3.19%	0%	0%
2026/03/14	0%	9.99%	7.49%	5.28%	6.36%	3.08%	3.42%	2.73%	5.15%	3.58%
2026/03/15	0%	10.63%	8.63%	8.83%	6.97%	3.26%	4.57%	3.18%	0%	0.68%
2026/03/16	1.49%	10.58%	12.79%	4.64%	8.35%	3.25%	1%	2.1%	1.63%	2.08%
2026/03/17	4.54%	6.73%	8.18%	2.89%	7.48%	3.17%	2.91%	1.77%	11.05%	4.02%
2026/03/18	5.64%	4.44%	8.2%	2.21%	8.39%	3.97%	2.34%	1.77%	2.54%	1.36%
2026/03/19	7.17%	10.06%	8.74%	1.81%	7.76%	2.46%	5.2%	2%	0.91%	2.3%
2026/03/20	11.37%	0%	5.53%	5.49%	7.17%	3.19%	2.42%	2.39%	0%	6.77%
2026/03/21	4.85%	5.32%	7.42%	5.97%	5.76%	2.86%	1.85%	1.83%	0%	3.86%
2026/03/22	6.91%	7.12%	7.65%	9.72%	5.95%	3.37%	4.26%	1.67%	0%	3.66%
2026/03/23	3.14%	4.91%	7.32%	3.35%	7.44%	3.68%	2.05%	1.63%	5.29%	3.68%
2026/03/24	6.21%	9.27%	6.05%	4.25%	6.84%	2.87%	4.11%	1.27%	6.65%	2.39%
2026/03/25	3.49%	9.97%	13.64%	4.71%	5.87%	3%	1.4%	1.79%	3.12%	0%
2026/03/26	2.83%	2.39%	12.45%	5%	6.74%	2.96%	3.55%	1.5%	2.73%	2.81%
2026/03/27	2.02%	15.85%	12.13%	3.6%	5.56%	2.29%	5.66%	1.71%	6.12%	1.15%
2026/03/28	4.05%	8.4%	13.86%	5.09%	6.81%	4.2%	2.57%	3.66%	4.47%	0%
2026/03/29	1.83%	9.35%	14.55%	9.82%	5.97%	4.83%	0%	2.37%	2.72%	0%
2026/03/30	3.57%	6.45%	8.59%	4.61%	7.39%	3.69%	1.01%	3.64%	2.7%	0%
2026/03/31	13.41%	9.48%	8.99%	8.3%	6.62%	2.45%	2.35%	2.26%	1.91%	0%

updoc.com.au
myjuniper.com
betterhelp.com
cprfirstaid.com.au
mable.com.au
healthcareaustralia.com.au
australiawidefirstaid.com.au
hireup.com.au
cbdcollege.edu.au
everyday-psychology.com.au

In March 2026, Updoc.com.au’s PPC spend surged, peaking at 13.41% on the 31st. Myjuniper.com maintained steady high values, while Betterhelp.com saw a late-month rise. Cprfirstaid.com.au fluctuated, ending strong. Mable.com.au remained consistent. Healthcareaustralia.com.au and Australiawidefirstaid.com.au showed varied trends. Hireup.com.au and Cbdcollege.edu.au had modest fluctuations. Everyday-psychology.com.au experienced a mid-month dip.

Market Exposure

Competitor Count for AUS Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	241
2026/03/02	257
2026/03/03	244
2026/03/04	232
2026/03/05	221
2026/03/06	230
2026/03/07	234
2026/03/08	233
2026/03/09	245
2026/03/10	246
2026/03/11	252
2026/03/12	244
2026/03/13	241
2026/03/14	247
2026/03/15	252
2026/03/16	263
2026/03/17	256
2026/03/18	252
2026/03/19	245
2026/03/20	249
2026/03/21	239
2026/03/22	239
2026/03/23	250
2026/03/24	245
2026/03/25	232
2026/03/26	232
2026/03/27	221
2026/03/28	222
2026/03/29	216
2026/03/30	232
2026/03/31	224

March began with 241 advertisers, peaking at 263 mid-month. A decline followed, ending at 224.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
updoc.com.au	2.67%
nsw.gov.au	1.89%
bupa.com.au	0.66%
sportsandspinalphysio.com.au	0.66%
thefeelgoodclinic.com	0.65%
myjuniper.com	-0.52%
truehope.com.au	-0.61%
everyday-psychology.com.au	-0.74%
healthcareaustralia.com.au	-0.76%
cognitopsychology.com.au	-1.04%

Updoc.com.au surged with a 2.67 increase, while cognitopsychology.com.au dropped by 1.04. NSW.gov.au also rose by 1.89, contrasting with healthcareaustralia.com.au’s 0.76 decline.

Campaign Efficiency

AUS Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	betterhelp.com	myjuniper.com	updoc.com.au	mable.com.au	cprfirstaid.com.au	healthcareaustralia.com.au	hireup.com.au	health.qld.gov.au	nsw.gov.au	everyday-psychology.com.au
2026/03/01	10.19%	7.84%	0%	5.08%	4.82%	3.88%	2.53%	1.81%	4.16%	5.72%
2026/03/02	12.43%	9.46%	0%	4.95%	1.81%	5.31%	3.43%	0.91%	2.96%	0%
2026/03/03	11.55%	7.46%	0%	5.69%	1.79%	5.93%	3.19%	1.05%	3.91%	2.11%
2026/03/04	13.81%	7.63%	0%	5.08%	3.36%	5.86%	2.22%	1.16%	0.02%	1.91%
2026/03/05	15.41%	10.96%	0.05%	4.61%	1.73%	3.85%	2.56%	3.28%	1.76%	4.88%
2026/03/06	10.76%	8.08%	0%	5.08%	1.61%	5.29%	1.94%	0.99%	1.85%	3.11%
2026/03/07	11.66%	7.2%	0%	5.63%	1.35%	4.79%	2.16%	3.07%	0.86%	5%
2026/03/08	10.58%	6.69%	0%	7.65%	2.65%	5.63%	4.66%	2.04%	3.24%	5.54%
2026/03/09	12.38%	11.21%	0%	5.6%	1.48%	4.89%	1.72%	0.76%	4.77%	5.26%
2026/03/10	11.35%	9.76%	0%	5.35%	1.86%	5.02%	2.49%	0.58%	0.08%	0.74%
2026/03/11	10.68%	6.75%	0%	5.54%	0.64%	4.73%	2.14%	1.19%	1.99%	0.67%
2026/03/12	9.64%	0%	0%	5.68%	2.87%	4.73%	1.92%	3.46%	4.36%	6.35%
2026/03/13	10.15%	0%	0%	8.41%	1.64%	4.49%	3.07%	1.51%	0.12%	0%
2026/03/14	10.16%	10.31%	0%	5.44%	3.07%	4.07%	2.33%	3.11%	0.03%	4.86%
2026/03/15	10.7%	10.19%	0%	6.37%	4.99%	3.96%	2.46%	1.35%	0.05%	0.77%
2026/03/16	15.2%	8.76%	1.96%	6.96%	2.26%	4.16%	1.77%	1.98%	1.92%	1.93%
2026/03/17	9.57%	6.21%	6.56%	6%	1.26%	4.32%	1.72%	3.88%	2.42%	3.84%
2026/03/18	10.06%	3.47%	5.31%	6.64%	1.46%	5.23%	1.6%	3.3%	2.67%	1.18%
2026/03/19	9.97%	9.73%	4.55%	6.65%	0.83%	3.43%	1.84%	7.31%	0.01%	2.83%
2026/03/20	6.5%	0%	7.43%	6.11%	3.02%	3.96%	2.52%	0.66%	4.79%	6.92%
2026/03/21	10.01%	5.27%	2.92%	4.94%	2.71%	3.56%	1.47%	0.96%	4.08%	3.47%
2026/03/22	9.38%	6.71%	5.29%	5.2%	5.52%	4.39%	1.58%	2.28%	3.07%	4.05%
2026/03/23	8.93%	4.59%	2.85%	6.15%	1.71%	4.6%	1.54%	1.55%	2.67%	4.03%
2026/03/24	7.95%	8.5%	4.55%	6.14%	2.4%	4.23%	1.22%	2.66%	3.75%	2.95%
2026/03/25	18.1%	8.84%	2.35%	4.78%	2.62%	3.55%	1.7%	2.47%	1.96%	0%
2026/03/26	15.22%	1.94%	2.71%	5.73%	2.84%	3.91%	1.47%	2.88%	3.1%	3.51%
2026/03/27	16.05%	15.46%	2.01%	4.38%	2.07%	3.17%	1.72%	2.14%	5.35%	1.5%
2026/03/28	18.07%	7.58%	3.87%	5.91%	2.78%	5.29%	3.39%	1.75%	0.87%	0%
2026/03/29	18.3%	9.36%	2.04%	4.79%	5.4%	5.88%	2.29%	3.05%	2.48%	0%
2026/03/30	11.23%	5.82%	2.56%	6.52%	2.16%	5.56%	3.38%	1.21%	3.21%	0%
2026/03/31	10.87%	9.62%	9.38%	5.68%	4.54%	3.83%	2.44%	1.19%	0.17%	0%

betterhelp.com
myjuniper.com
updoc.com.au
mable.com.au
cprfirstaid.com.au
healthcareaustralia.com.au
hireup.com.au
health.qld.gov.au
nsw.gov.au
everyday-psychology.com.au

In March 2026, betterhelp.com saw fluctuating ad impressions, peaking at 18.30% on March 29. Myjuniper.com experienced a significant drop mid-month, while updoc.com.au’s impressions surged on March 31. Mable.com.au maintained steady impressions, and cprfirstaid.com.au had a notable rise on March 22. Healthcareaustralia.com.au and hireup.com.au showed consistent trends, whereas everyday-psychology.com.au and health.qld.gov.au had sporadic peaks. Nsw.gov.au’s impressions varied, ending the month with a low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing - Last month

1
No GP Referral Required https://www.betterhelp.com
Average Session Rating: 4.9/5 — What if you could send your therapist a message anytime? Now you can, with BetterHelp. No...
2
Qualified Nurse 24/7 | Free Health Advice https://www.health.qld.gov.au
Is the ED right for you? Explore options for seeking treatment for your health concerns. Care Options.
3
No Doctors Visit Required - In Stock Discreet Delivery https://www.myjuniper.com › weight-loss › treatment
You’re 4.5x More Likely To Lose Significant Weight With Juniper. Terms & Min Payment Apply
4
Call Healthdirect | Instant Advice From A Nurse https://health.nsw.gov.au › call › healthdirect
Speak To A Registered Nurse For Health Advice. Call Healthdirect For Free
5
No.1 in Australia - 45.50A$ Only - Weight Management Consultaion https://www.primemedic.com.au
For Personalised Health Assessment and Lifestyle Guidance in Australia. Online Doctor-Led Weight...

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of therapist accessibility, while Health Queensland and Healthdirect offer 24/7 nurse advice. MyJuniper and PrimeMedic focus on weight management, emphasizing convenience and personalized care.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Nursing April 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Nursing April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Nursing April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Nursing April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Nursing April 2026 Report?

The AUS Healthcare & Medical Nursing April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Nursing April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Nursing April 2026 Report for?

The AUS Healthcare & Medical Nursing April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Nursing - PPC Market Share Analysis April 2026