Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 25.2039731443 |
| 74.7960268557 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 27 |
| 73 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| mable.com.au | 9.53 |
| healthcareaustralia.com.au | 9.18 |
| updoc.com.au | 8.06 |
| betterhelp.com | 5.74 |
| nsw.gov.au | 5.04 |
| health.qld.gov.au | 4.22 |
| betterhealth.vic.gov.au | 3.89 |
| australiawidefirstaid.com.au | 3.69 |
| cprfirstaid.com.au | 3.27 |
| svcs.org.au | 2.86 |
| others | 44.52 |
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In the healthcare PPC landscape, ‘mable.com.au’ leads with 9.53% click share, closely followed by ‘healthcareaustralia.com.au’ at 9.18%. ‘Others’ dominate with 44.52%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | mable.com.au | betterhelp.com | updoc.com.au | myjuniper.com | hireup.com.au | healthcareaustralia.com.au | nsw.gov.au | cprfirstaid.com.au | betterhealth.vic.gov.au | australiawidefirstaid.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 6.79% | 8.2% | 7.28% | 3.89% | 3.45% | 3.16% | 3.19% | 10.71% | 6.41% | 1.67% |
| 2026/05/02 | 8.68% | 2.88% | 7.9% | 8.73% | 3.89% | 4.81% | 6.6% | 2.9% | 0.94% | 2.73% |
| 2026/05/03 | 6.51% | 7.88% | 5.89% | 2.6% | 2.15% | 6.25% | 2.67% | 6% | 1.43% | 3.79% |
| 2026/05/04 | 5.78% | 8.39% | 7.97% | 5.7% | 2.07% | 4.33% | 4.41% | 4.27% | 0% | 2.45% |
| 2026/05/05 | 7.71% | 9.32% | 4.08% | 6.46% | 3.3% | 5.04% | 5.53% | 2.19% | 0% | 4.31% |
| 2026/05/06 | 8.55% | 10.61% | 9.59% | 4.61% | 3.96% | 5.27% | 4.22% | 5.27% | 0.35% | 2.57% |
| 2026/05/07 | 6.84% | 6.93% | 10.49% | 7.4% | 2.71% | 3.29% | 0.41% | 7.68% | 9.89% | 3.81% |
| 2026/05/08 | 6.34% | 11.74% | 11.01% | 2.64% | 3.29% | 3.95% | 1.99% | 6.67% | 3.47% | 4.39% |
| 2026/05/09 | 7.07% | 9.83% | 6.65% | 3.75% | 3.54% | 3.59% | 4.7% | 8.04% | 0% | 1.91% |
| 2026/05/10 | 4.98% | 11.57% | 12.12% | 3.83% | 2.97% | 3.15% | 3.78% | 4.38% | 0% | 1.65% |
| 2026/05/11 | 6.2% | 10.73% | 13.49% | 3.64% | 3.07% | 4.15% | 4.68% | 5.79% | 0.24% | 3.58% |
| 2026/05/12 | 7.72% | 10.46% | 18.36% | 4.56% | 2.12% | 4.34% | 1.17% | 3.69% | 1.72% | 4.26% |
| 2026/05/13 | 8.22% | 11.53% | 13.79% | 4.45% | 2.69% | 3.69% | 2.58% | 2.5% | 1.97% | 5.37% |
| 2026/05/14 | 8.65% | 13.01% | 16.92% | 2.41% | 4.03% | 4.7% | 2.45% | 1.05% | 2.76% | 3.1% |
| 2026/05/15 | 8.53% | 17.28% | 15.76% | 3.49% | 2.85% | 4.16% | 1.53% | 1.41% | 3.62% | 2.09% |
| 2026/05/16 | 9% | 7.86% | 17.82% | 7.1% | 3.28% | 5.83% | 2.01% | 0.95% | 2.84% | 2.49% |
| 2026/05/17 | 8.18% | 3.85% | 18.05% | 5.82% | 2.98% | 4.89% | 1.26% | 2.79% | 2.65% | 5.22% |
| 2026/05/18 | 8.71% | 1.36% | 9.54% | 3.84% | 3.88% | 6.6% | 0.01% | 1.1% | 7.43% | 5.15% |
| 2026/05/19 | 7.31% | 3.35% | 24.14% | 3.75% | 3.12% | 8.27% | 4.42% | 1.24% | 5.93% | 3.54% |
| 2026/05/20 | 9.82% | 0.78% | 21.11% | 6.79% | 4.51% | 6.79% | 1.07% | 0% | 0% | 3.58% |
| 2026/05/21 | 9.83% | 0.87% | 11.42% | 7.1% | 4.05% | 6.64% | 5.88% | 4.37% | 1.25% | 3.07% |
| 2026/05/22 | 9.67% | 4.08% | 12.34% | 1.18% | 4.23% | 6.13% | 1.02% | 3% | 0% | 1.74% |
| 2026/05/23 | 10.17% | 2.74% | 8.42% | 2.67% | 5.57% | 6.24% | 3.33% | 5.37% | 3.92% | 5.23% |
| 2026/05/24 | 8.56% | 3.27% | 5.68% | 5.12% | 4.68% | 7.22% | 2.42% | 3.88% | 4.88% | 3.53% |
| 2026/05/25 | 7.51% | 5.05% | 12.05% | 2.13% | 4.07% | 6.42% | 3.83% | 0% | 3.23% | 3.52% |
| 2026/05/26 | 8.82% | 3.42% | 9.82% | 0.72% | 4.4% | 5.35% | 5.96% | 2.38% | 5.26% | 3.96% |
| 2026/05/27 | 9.87% | 6.37% | 16.59% | 3.73% | 2.85% | 5.51% | 4.38% | 1.27% | 1.09% | 2.55% |
| 2026/05/28 | 8.66% | 10.2% | 5.38% | 5.15% | 3.67% | 5.04% | 6.98% | 1.76% | 1.16% | 5.79% |
| 2026/05/29 | 10.44% | 15.08% | 5.49% | 2.81% | 4.85% | 5.75% | 6.87% | 4.47% | 3.82% | 1.63% |
| 2026/05/30 | 10.74% | 13.69% | 7.82% | 4.44% | 2.93% | 4.98% | 3.66% | 1.67% | 4.04% | 2.52% |
| 2026/05/31 | 10.9% | 10.39% | 9.03% | 4.23% | 4.12% | 3.98% | 3.97% | 2.72% | 1.56% | 1.32% |
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In May 2026, mable.com.au’s PPC spend share rose steadily, peaking at 10.90% on the 31st. Meanwhile, betterhelp.com saw fluctuations, ending at 10.39%. Updoc.com.au experienced a mid-month surge, closing at 9.03%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 213 |
| 2026/05/02 | 204 |
| 2026/05/03 | 213 |
| 2026/05/04 | 224 |
| 2026/05/05 | 217 |
| 2026/05/06 | 208 |
| 2026/05/07 | 202 |
| 2026/05/08 | 226 |
| 2026/05/09 | 210 |
| 2026/05/10 | 224 |
| 2026/05/11 | 236 |
| 2026/05/12 | 241 |
| 2026/05/13 | 226 |
| 2026/05/14 | 228 |
| 2026/05/15 | 243 |
| 2026/05/16 | 231 |
| 2026/05/17 | 227 |
| 2026/05/18 | 233 |
| 2026/05/19 | 224 |
| 2026/05/20 | 227 |
| 2026/05/21 | 230 |
| 2026/05/22 | 230 |
| 2026/05/23 | 228 |
| 2026/05/24 | 241 |
| 2026/05/25 | 248 |
| 2026/05/26 | 253 |
| 2026/05/27 | 258 |
| 2026/05/28 | 241 |
| 2026/05/29 | 239 |
| 2026/05/30 | 244 |
| 2026/05/31 | 258 |
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May began with 213 advertisers, fluctuating slightly, but surged mid-month. By May 31, advertisers peaked at 258, marking a significant increase.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, healthcareaustralia.com.au surged by 2.65%, while betterhelp.com dropped by 3.03%. Positive gains were also seen for betterhealth.vic.gov.au and mable.com.au.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | betterhelp.com | mable.com.au | updoc.com.au | myjuniper.com | healthcareaustralia.com.au | nsw.gov.au | hireup.com.au | health.qld.gov.au | cprfirstaid.com.au | australiawidefirstaid.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 8.88% | 5.88% | 9.14% | 3.56% | 4.76% | 3.69% | 2.85% | 2.53% | 8.73% | 1.94% |
| 2026/05/02 | 2.65% | 6.88% | 8.61% | 8.74% | 5.87% | 3.66% | 2.84% | 2.3% | 2.05% | 2.39% |
| 2026/05/03 | 8.67% | 4.95% | 6.86% | 2.61% | 6.61% | 2.07% | 1.6% | 5.13% | 4.84% | 3.19% |
| 2026/05/04 | 7.71% | 4.27% | 8.8% | 5.7% | 5.37% | 4.42% | 1.59% | 4.2% | 3.62% | 2.07% |
| 2026/05/05 | 10.36% | 6.92% | 4.84% | 7.14% | 6.49% | 3.74% | 2.67% | 2.98% | 1.95% | 3.89% |
| 2026/05/06 | 9.99% | 6.77% | 10.84% | 4.28% | 6.58% | 3.28% | 3.17% | 4% | 4.37% | 2.33% |
| 2026/05/07 | 7.06% | 6.11% | 12.91% | 7.66% | 4.65% | 1.03% | 2.14% | 4.27% | 6.55% | 3.4% |
| 2026/05/08 | 11.12% | 5.67% | 10.6% | 2.7% | 5.66% | 2.6% | 2.6% | 2.33% | 5.88% | 4.41% |
| 2026/05/09 | 9.08% | 5.94% | 7.29% | 3.9% | 5.18% | 5.1% | 2.71% | 2.08% | 6.67% | 1.65% |
| 2026/05/10 | 11.06% | 4.13% | 10.19% | 3.9% | 4.49% | 2.8% | 2.17% | 4.55% | 3.61% | 1.42% |
| 2026/05/11 | 10.34% | 5.28% | 12.65% | 3.61% | 6.66% | 3.72% | 2.22% | 1.73% | 4.73% | 3.14% |
| 2026/05/12 | 9.24% | 6.61% | 16.93% | 4.5% | 6.49% | 1.08% | 1.56% | 2.12% | 3.03% | 3.88% |
| 2026/05/13 | 10.45% | 6.83% | 14.93% | 4.53% | 5.6% | 2.84% | 2.04% | 4.55% | 2.24% | 4.93% |
| 2026/05/14 | 12.29% | 7.46% | 16.73% | 2.26% | 6.18% | 1.86% | 2.98% | 1.29% | 0.94% | 2.77% |
| 2026/05/15 | 17.66% | 7.24% | 14.88% | 3.89% | 4.97% | 0.82% | 2.27% | 2.98% | 1.28% | 1.9% |
| 2026/05/16 | 7.07% | 6.84% | 16.46% | 7.33% | 7.22% | 2.52% | 2.6% | 2.91% | 0.87% | 2.57% |
| 2026/05/17 | 3.34% | 6.89% | 15.95% | 5.91% | 7.1% | 2.01% | 2.35% | 3.67% | 1.97% | 4.82% |
| 2026/05/18 | 1.18% | 7.24% | 11.76% | 3.65% | 9.35% | 0.03% | 2.79% | 1.68% | 0.91% | 4.57% |
| 2026/05/19 | 3.32% | 6.13% | 24.14% | 4.25% | 8.84% | 5.76% | 2.58% | 1.09% | 1.16% | 3.47% |
| 2026/05/20 | 0.77% | 8.24% | 21.07% | 7.45% | 8.72% | 1.15% | 3.52% | 3.51% | 0% | 3.65% |
| 2026/05/21 | 0.72% | 7.65% | 11.92% | 6.81% | 9.02% | 7.03% | 2.96% | 3.09% | 3.7% | 2.78% |
| 2026/05/22 | 3.76% | 8.33% | 11.9% | 1.09% | 8.59% | 0.86% | 3.45% | 7.76% | 2.66% | 1.77% |
| 2026/05/23 | 2.34% | 8.48% | 7.57% | 2.93% | 8.45% | 2.35% | 4.14% | 2.44% | 4.78% | 4.78% |
| 2026/05/24 | 3.02% | 6.92% | 6.33% | 5.14% | 11.14% | 1.55% | 3.42% | 2.61% | 3.35% | 3.35% |
| 2026/05/25 | 4.5% | 6.07% | 10.65% | 1.94% | 11.13% | 3.12% | 3.33% | 3.08% | 0% | 3.16% |
| 2026/05/26 | 2.99% | 7.33% | 9.08% | 0.91% | 9.17% | 4.09% | 3.4% | 3% | 2.23% | 3.71% |
| 2026/05/27 | 5.5% | 7.67% | 14.22% | 3.97% | 8.25% | 2.59% | 2.15% | 3.31% | 0.94% | 2.59% |
| 2026/05/28 | 8.82% | 7.04% | 5.21% | 5.56% | 7.6% | 5.46% | 2.74% | 2.82% | 1.51% | 5.29% |
| 2026/05/29 | 14.58% | 8.85% | 5.58% | 3.22% | 7.26% | 6.72% | 3.98% | 2.48% | 3.89% | 1.75% |
| 2026/05/30 | 13.83% | 8.46% | 7.91% | 4.74% | 5.96% | 3.09% | 2.32% | 3.29% | 1.55% | 2.32% |
| 2026/05/31 | 9.81% | 9.05% | 7.5% | 4.65% | 4.62% | 4.11% | 3.53% | 2.99% | 2.53% | 1.26% |
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In May 2026, BetterHelp’s impression share fluctuated, peaking at 17.66% mid-month, then declining. Mable and Updoc showed steady growth, while MyJuniper and Healthcare Australia had moderate fluctuations. The month ended with diverse trends.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
No Long Wait Times — No Referrals, No Long Waits. You Can Get Matched To An Australia-Based Therapist Online. Customized Therapy And Counselling, 100% Online. No...
Healthcare jobs in QLD Health — Find your next career in Queensland. Come for work, stay for the lifestyle. 300 different career paths. No matter what you want to do, you'll find it with us.
We’ll help you find the level of support that’s right for you. Call us today!
*Eligibility And T&Cs Apply. 6 Weeks Free When You Join With Hospital & Extras Cover
Book a Consult Today — Fast, flexible, and affordable. Speak with a registered psychologist when it suits you. Feeling overwhelmed or stuck? Caring Psychologists are available 7...
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In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of no GP referrals and quick access to online therapy. Queensland Health entices with diverse career opportunities, emphasizing lifestyle benefits. HomeMade offers personalized in-home nursing care, while Nurses & Midwives Health attracts with a six-week free offer. Updoc provides accessible, affordable psychological consultations, catering to those feeling overwhelmed. Each ad uniquely addresses specific needs, from mental health to career growth.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Healthcare & Medical Nursing May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Healthcare & Medical Nursing May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Healthcare & Medical Nursing May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The AUS Healthcare & Medical Nursing May 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Healthcare & Medical Nursing May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.