UK Hospitality Events & Conferences - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
virginexperiencedays.co.uk	40.62
barbican.org.uk	15.64
royalalberthall.com	13.37
southbankcentre.co.uk	6.21
stubhub.co.uk	5.28
eventim.co.uk	1.47
mammamiatheparty.co.uk	1.41
premierinn.com	1.14
eventbrite.co.uk	1.09
wowcher.co.uk	0.78
others	12.99

Virginexperiencedays.co.uk dominates with 40.62% click share, followed by Barbican.org.uk at 15.64%. Others collectively hold 12.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	virginexperiencedays.co.uk	royalalberthall.com	southbankcentre.co.uk	barbican.org.uk	stubhub.co.uk	premierinn.com	travelodge.co.uk	redletterdays.co.uk	wowcher.co.uk	loveholidays.com
2025/04/01	39.07%	7.67%	5.91%	12.44%	6.97%	1.05%	0.55%	0.05%	1.47%	1.31%
2025/04/02	51.24%	8.75%	7.27%	6.58%	5.4%	0.47%	0.23%	0.62%	1.92%	0.56%
2025/04/03	31.84%	2.85%	17.77%	11.74%	7.3%	2.92%	0.96%	1.27%	0.9%	1.2%
2025/04/04	16.12%	18.47%	18.41%	8.88%	5.5%	2.28%	0.71%	1.28%	2.18%	1.49%
2025/04/05	24.48%	3.77%	12.68%	12.92%	11.2%	5.07%	0.6%	0.78%	3.91%	2.25%
2025/04/06	20.3%	7.03%	12.8%	13.25%	6.83%	3.62%	0.65%	0.75%	2.62%	1.26%
2025/04/07	37.02%	1.47%	7.97%	11.62%	7.49%	1.68%	0.86%	1.14%	1.42%	1.39%
2025/04/08	16.8%	16.62%	11.83%	12.85%	6.63%	5.2%	1.62%	0.46%	1.06%	1.39%
2025/04/09	22.07%	4.96%	8.9%	18.74%	6.01%	3.72%	2.31%	2.26%	1.83%	1.09%
2025/04/10	22.63%	2.74%	19.77%	8.25%	7.16%	3.34%	0.81%	1.08%	2.05%	1.18%
2025/04/11	26.73%	4.78%	19.15%	10.31%	5.15%	1.8%	0.66%	0.84%	1.07%	1.07%
2025/04/12	15.74%	2.88%	3.73%	17.93%	8.51%	4.39%	2.22%	2.95%	1.51%	2.25%
2025/04/13	22.66%	3.64%	1.72%	22.88%	10.55%	4.68%	1.49%	3.47%	0.49%	2.58%
2025/04/14	24.93%	1.62%	3.01%	15.63%	11.13%	5.44%	3.39%	0.86%	0.8%	2.22%
2025/04/15	9.47%	5.17%	15.11%	11.69%	9.7%	3.18%	1.76%	2.64%	2.1%	1.92%
2025/04/16	16.39%	6.36%	8.47%	20.82%	9.3%	2.77%	0.74%	1.04%	1.88%	1.53%
2025/04/17	26.26%	5.12%	7.08%	13.61%	8.04%	3.24%	1.64%	1.18%	0.6%	1.28%
2025/04/18	17.1%	25.96%	8.07%	13.65%	10.8%	2.64%	0.84%	0.74%	1.03%	1.52%
2025/04/19	24.52%	7.76%	10.84%	10.89%	9.05%	4.26%	1.91%	1.04%	0.56%	1.69%
2025/04/20	18.55%	3.15%	12.43%	14.36%	8.94%	4.52%	2.58%	1.87%	0.84%	1.87%
2025/04/21	34.07%	2.73%	5.78%	15.81%	6.35%	3.17%	2.07%	0.86%	0.85%	1.78%
2025/04/22	45.13%	3.57%	8.93%	7.58%	4.66%	7.06%	0.94%	0.61%	1.53%	1.7%
2025/04/23	32.54%	5.55%	8.05%	11.33%	6.41%	2.2%	1.39%	1.86%	2.58%	1.36%
2025/04/24	22.47%	5.67%	15.45%	7.43%	5.06%	1.62%	1.09%	1.39%	2.18%	1.6%
2025/04/25	30.7%	5.81%	12.11%	5.43%	5.07%	2.17%	1.01%	1.94%	3.21%	1.7%
2025/04/26	23.82%	6.73%	12.24%	5.13%	4.79%	3.79%	2.09%	2.03%	1.67%	1.63%
2025/04/27	34.71%	5.02%	11.01%	4.98%	4.26%	2.51%	1.76%	1.48%	1.02%	1.2%
2025/04/28	25.04%	8.6%	12.78%	7.17%	4.28%	3.01%	2.06%	0.86%	0.96%	0.91%
2025/04/29	30.78%	4.67%	10.72%	6.89%	5.05%	3.39%	2.6%	1.48%	1.34%	1.26%
2025/04/30	23.46%	11.39%	10.92%	7.1%	4.37%	3.38%	1.96%	1.79%	1.32%	1.17%

April saw dynamic shifts in PPC spend share. Virginexperiencedays.co.uk led with fluctuating peaks, while royalalberthall.com and southbankcentre.co.uk showed sporadic spikes. By month’s end, virginexperiencedays.co.uk maintained dominance, despite volatility.

Market Exposure

Competitor Count for UK Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	237
2025/04/02	217
2025/04/03	220
2025/04/04	216
2025/04/05	206
2025/04/06	218
2025/04/07	212
2025/04/08	210
2025/04/09	211
2025/04/10	224
2025/04/11	204
2025/04/12	191
2025/04/13	188
2025/04/14	200
2025/04/15	208
2025/04/16	192
2025/04/17	196
2025/04/18	177
2025/04/19	221
2025/04/20	201
2025/04/21	182
2025/04/22	217
2025/04/23	218
2025/04/24	221
2025/04/25	212
2025/04/26	219
2025/04/27	211
2025/04/28	213
2025/04/29	219
2025/04/30	216

April began with 237 advertisers, fluctuating throughout the month, peaking at 224 on April 10. The month concluded with 216 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
virginexperiencedays.co.uk	5.57%
mammamiatheparty.co.uk	1.96%
royalalberthall.com	1.14%
formula1.com	0.83%
thenec.co.uk	0.52%
racingbreaks.com	-0.56%
eventbrite.co.uk	-0.71%
stubhub.co.uk	-1.32%
eventim.co.uk	-1.6%
barbican.org.uk	-6.3%

Virginexperiencedays.co.uk surged by 5.57%, while barbican.org.uk dropped by 6.3%. MammaMiaTheParty.co.uk rose 1.96%, contrasting with eventim.co.uk’s 1.6% decline.

Campaign Efficiency

UK Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	virginexperiencedays.co.uk	royalalberthall.com	southbankcentre.co.uk	barbican.org.uk	redletterdays.co.uk	premierinn.com	wowcher.co.uk	stubhub.co.uk	buyagift.co.uk	eventim.co.uk
2025/04/01	43.39%	7.45%	5.81%	9.77%	0.04%	0.6%	2.36%	2.75%	1.96%	0.83%
2025/04/02	57.41%	6.03%	6.21%	5.34%	0.96%	0.27%	3.35%	2.02%	2.32%	0.74%
2025/04/03	44.75%	3.24%	9.78%	8.49%	2.18%	1.84%	1.79%	2.59%	2.46%	1.45%
2025/04/04	21.89%	14.53%	12.47%	6.78%	2.61%	1.53%	4.65%	2.37%	3.04%	3.45%
2025/04/05	33.3%	2.43%	6.61%	10.23%	1.35%	3.51%	7.28%	5%	1.89%	1.3%
2025/04/06	24.51%	8.34%	6.17%	9.94%	1.05%	2.17%	6.09%	2.83%	0.35%	1.87%
2025/04/07	47.82%	1.02%	3.23%	9.07%	1.93%	0.82%	2.98%	2.74%	2.82%	2.72%
2025/04/08	21.98%	16.29%	10.59%	10.85%	1.04%	4.65%	2.29%	3.09%	0.31%	1.02%
2025/04/09	26.78%	5.34%	8.96%	14.48%	3.86%	2.29%	3.24%	2.63%	3.08%	2.87%
2025/04/10	27.65%	3.77%	15.22%	6.92%	2.24%	1.94%	3.73%	3.08%	2.26%	5.04%
2025/04/11	33.2%	5.93%	13.29%	8.24%	1.79%	0.9%	2.95%	2.43%	0.24%	3.98%
2025/04/12	23.27%	2.37%	2.48%	14.12%	5.04%	2.45%	2.71%	3.47%	4.89%	4.73%
2025/04/13	33.3%	2.53%	1.47%	16.83%	6.92%	2.64%	0.7%	4.12%	0.28%	6.13%
2025/04/14	31.62%	1.09%	2.05%	12.9%	1.45%	3.33%	2.03%	4.76%	0.52%	6.49%
2025/04/15	13.17%	4.82%	12.46%	8.92%	5.1%	1.59%	3.6%	3.56%	3.88%	5.98%
2025/04/16	26.31%	5.15%	5.61%	15%	1.9%	7.49%	3.25%	3.31%	4.41%	4.17%
2025/04/17	29.83%	6.14%	6.26%	10.73%	1.85%	1.99%	1.41%	3.02%	0.27%	2.75%
2025/04/18	21.13%	20.3%	9.4%	13.55%	1.52%	1.81%	1.97%	5.42%	0.42%	4.55%
2025/04/19	33.23%	8.36%	5.32%	8.75%	1.96%	3.93%	1.43%	3.77%	0.17%	1.47%
2025/04/20	26.69%	1.91%	5.68%	12.02%	4.13%	3.41%	1.91%	3.95%	1.33%	1.54%
2025/04/21	44.05%	1.63%	2.87%	11.86%	1.48%	2.1%	1.82%	2.42%	1.72%	0%
2025/04/22	51.62%	3.33%	8.1%	5.95%	1.3%	3.28%	3.6%	1.93%	1.07%	1.92%
2025/04/23	38.03%	4.73%	6.7%	8.78%	3.2%	1.46%	5.37%	2.63%	1.03%	0%
2025/04/24	25.8%	5.15%	9.98%	7.32%	2.32%	1.1%	4.87%	2.39%	1.67%	1.34%
2025/04/25	36.47%	6.26%	7.52%	4.49%	3.44%	1.37%	7.01%	2.21%	2.62%	1.15%
2025/04/26	26.38%	7.11%	8.08%	4.58%	3.59%	3.9%	3.56%	2.09%	2.45%	2.34%
2025/04/27	40.02%	7.11%	7.72%	3.87%	2.57%	1.81%	2.53%	1.68%	2.24%	0.94%
2025/04/28	30.53%	9.22%	7.96%	6.21%	1.61%	2.29%	2.66%	2.08%	2.13%	0.5%
2025/04/29	35.39%	3.88%	7.62%	5.8%	2%	2.56%	3.88%	2.38%	1.94%	1.62%
2025/04/30	26.7%	11.41%	7.71%	6.55%	3.28%	2.56%	2.49%	2.05%	1.97%	0%

April saw fluctuating PPC impressions for virginexperiencedays.co.uk, peaking at 57.41% on April 2nd. The month ended with a dip to 26.7%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
58th Street | The Lost Estate https://www.58thstreet.co.uk
A Night Of Pure Immersion — 'The' Jazz Age Super-Speakeasy. 3...
2
Hotel The O2 Arena https://www.premierinn.com
Hotels Near The O2 Arena — Plan Your Break With Our Flexible Rate Options. Premier Inn Has Comfort You Can Count On.
3
Tours - Royal Albert Hall https://www.royalalberthall.com
See inside the Hall and uncover the greatest stories of London's most famous stage.
4
What's on - London https://www.southbankcentre.co.uk
See leading thinkers, activists, journalists, and politicians at the Southbank Centre. Browse talks, debates and discussions in London.
5
Virgin Experience Days™ https://www.virginexperiencedays.co.uk
Virgin Experience Days — Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone. Looking For Your Next Experience? Stick With The...

In the vibrant world of PPC, 58th Street entices with a Jazz Age speakeasy allure, while Premier Inn promises comfort near The O2 Arena. Royal Albert Hall invites exploration of iconic stories, Southbank Centre engages with thought-provoking events, and Virgin Experience Days offers diverse UK adventures.

Frequently Asked Questions

Why is the UK Hospitality Events & Conferences April 2025 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the UK Hospitality Events & Conferences April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The UK Hospitality Events & Conferences April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

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Who is this UK Hospitality Events & Conferences April 2025 Report for?

The UK Hospitality Events & Conferences April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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UK Hospitality Events & Conferences - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Competitor Count for UK Hospitality Events & Conferences

Market Loss & Market Gains for UK Hospitality Events & Conferences

UK Hospitality Events & Conferences Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Frequently Asked Questions

Why is the UK Hospitality Events & Conferences April 2025 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Events & Conferences April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Events & Conferences April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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