UK Hospitality Events & Conferences - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.5040369089
	82.4959630911

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	49
	51

49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	17%
Transactional	3%
Navigational	1%
Seasonal	17%
Local	27%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
getyourguide.com	19.89
virginexperiencedays.co.uk	19.68
royalalberthall.com	18.02
viator.com	12.63
headout.com	4.85
barbican.org.uk	4.19
gocity.com	3.87
groupon.co.uk	2.34
eventbrite.co.uk	1.43
klook.com	1.4
others	11.7

getyourguide.com - 19.89%
virginexperiencedays.co.uk - 19.68%
royalalberthall.com - 18.02%
viator.com - 12.63%
headout.com - 4.85%
barbican.org.uk - 4.19%
gocity.com - 3.87%
groupon.co.uk - 2.34%
eventbrite.co.uk - 1.43%
klook.com - 1.4%
others - 11.7%

In the PPC landscape, GetYourGuide leads with 19.89% click share, closely followed by Virgin Experience Days at 19.68%. Royal Albert Hall captures 18.02%, while Viator holds 12.63%. Others collectively account for 11.70%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	virginexperiencedays.co.uk	getyourguide.com	viator.com	headout.com	gocity.com	royalalberthall.com	hellotickets.com	groupon.co.uk	southbankcentre.co.uk	klook.com
2026/02/01	9.63%	23.12%	20.71%	5.54%	12%	3.17%	2.12%	8.07%	1.31%	1.2%
2026/02/02	12.68%	24.32%	11.66%	6.27%	16.32%	3.43%	1.5%	3.18%	1.77%	1.47%
2026/02/03	12.89%	28.23%	15.9%	4.68%	13.58%	2.29%	2.04%	4.56%	0.56%	1.83%
2026/02/04	9.2%	24.82%	19.5%	7.08%	6.56%	4.13%	3.11%	3.68%	2.01%	3.72%
2026/02/05	5.48%	26.13%	22.66%	6%	8.29%	4.56%	2.05%	6.04%	1.81%	2.88%
2026/02/06	9.33%	26.19%	21.58%	5.66%	9.14%	3.35%	2.32%	3.68%	1.49%	3.07%
2026/02/07	5.99%	26.44%	22.68%	6.71%	9.33%	4.79%	2.5%	3.51%	2.4%	1.49%
2026/02/08	8.35%	26.71%	22.84%	5.95%	7.67%	3.52%	2.13%	2.6%	2.01%	3.04%
2026/02/09	10.31%	26.95%	23.16%	6.35%	8.06%	3.44%	1.93%	2.95%	1.96%	2.71%
2026/02/10	8.85%	28.3%	19.77%	6.54%	11.56%	3.56%	1.74%	4.82%	1.82%	1.36%
2026/02/11	7.19%	25.7%	25.37%	5.68%	8.96%	5.18%	2.05%	5.31%	1.94%	0.8%
2026/02/12	10.69%	24.65%	22.05%	6.03%	12.46%	5.42%	2.18%	3.18%	1.52%	0.53%
2026/02/13	8.95%	25.12%	21.43%	7.95%	8.84%	3.22%	2.24%	3.54%	1.43%	3.1%
2026/02/14	5.93%	26.16%	22.87%	6.64%	9.23%	4.74%	2.62%	3.47%	2.37%	1.54%
2026/02/15	8.26%	26.45%	22.99%	5.88%	7.6%	3.48%	2.13%	2.57%	1.99%	3.12%
2026/02/16	10.2%	26.65%	23.38%	6.28%	8.11%	3.4%	1.92%	2.92%	1.94%	2.8%
2026/02/17	9.27%	31.51%	31.92%	7.76%	0.23%	1.83%	1.61%	2.8%	1.19%	0.79%
2026/02/18	11.62%	26.5%	29.31%	4.44%	0.11%	4.83%	1.02%	5.7%	1.07%	1.43%
2026/02/19	13.88%	21.6%	21.03%	8.11%	0.31%	5.68%	1.43%	2.46%	1.72%	2.77%
2026/02/20	13.63%	25.37%	28.58%	5.25%	0.29%	4.48%	1.65%	4.83%	0.86%	1.08%
2026/02/21	12.74%	20.87%	23.99%	11.31%	0.42%	8.7%	1.69%	2.57%	2.7%	0.66%
2026/02/22	10.75%	22.54%	21.16%	8.69%	7.42%	7.15%	1.94%	3.71%	1.69%	0.99%
2026/02/23	10.13%	21.4%	28.52%	8.86%	4.26%	5.91%	1.29%	2.51%	1.45%	2.45%
2026/02/24	12.33%	18.84%	19.73%	8.92%	6.86%	6.26%	1.87%	1.43%	2.26%	2.17%
2026/02/25	11.96%	23.66%	17.75%	14.57%	7.61%	4.47%	1.28%	1.86%	3.09%	2.25%
2026/02/26	15.6%	23.28%	18.17%	9.83%	11.14%	4.47%	0.57%	1.64%	2.05%	0.93%
2026/02/27	16.71%	19.3%	21.34%	12.04%	9.21%	2.96%	1.05%	4.33%	1.73%	0.77%
2026/02/28	34.28%	17%	16.31%	9.75%	3.31%	2.64%	1.51%	1.1%	0.99%	0.61%

virginexperiencedays.co.uk
getyourguide.com
viator.com
headout.com
gocity.com
royalalberthall.com
hellotickets.com
groupon.co.uk
southbankcentre.co.uk
klook.com

In February 2026, Virgin Experience Days saw a dramatic rise, peaking at 34.28% on the 28th. GetYourGuide started strong but declined, ending at 17.00%. Viator fluctuated, peaking mid-month. Headout and GoCity had varied trends, while Royal Albert Hall and HelloTickets remained steady. Southbank Centre and Klook showed minimal changes.

Market Exposure

Competitor Count for UK Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	214
2026/02/02	194
2026/02/03	199
2026/02/04	222
2026/02/05	214
2026/02/06	207
2026/02/07	207
2026/02/08	205
2026/02/09	214
2026/02/10	214
2026/02/11	203
2026/02/12	200
2026/02/13	207
2026/02/14	207
2026/02/15	205
2026/02/16	214
2026/02/17	161
2026/02/18	204
2026/02/19	213
2026/02/20	188
2026/02/21	187
2026/02/22	202
2026/02/23	219
2026/02/24	226
2026/02/25	215
2026/02/26	206
2026/02/27	183
2026/02/28	191

February saw fluctuating advertiser numbers, peaking at 226 on the 24th. A notable dip to 161 occurred on the 17th. The month concluded with 191 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
virginexperiencedays.co.uk	6.72%
headout.com	1.49%
wmc.org.uk	0.89%
scavengerhunt.com	0.4%
premierinn.com	0.18%
hellotickets.com	-0.55%
eventbrite.co.uk	-0.69%
groupon.co.uk	-1.17%
gocity.com	-2.63%
getyourguide.com	-2.94%

Virginexperiencedays.co.uk surged with a 6.72% increase, while getyourguide.com dropped by 2.94%. Headout.com gained 1.49%, contrasting gocity.com’s 2.63% decline.

Campaign Efficiency

UK Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	virginexperiencedays.co.uk	headout.com	royalalberthall.com	tiqets.com	gocity.com	hellotickets.com	groupon.co.uk	klook.com
2026/02/01	27.38%	25.74%	4.66%	4.61%	3.28%	1.83%	9%	3.64%	7.64%	1.06%
2026/02/02	32.68%	16.81%	6.03%	5.12%	3.7%	2.07%	11.16%	2.3%	4.37%	1.68%
2026/02/03	31.46%	22.94%	5.94%	5.99%	1.95%	3.82%	9.13%	3.77%	3.47%	1.23%
2026/02/04	31.94%	24.06%	4.29%	5.52%	4.02%	1.39%	4.15%	3.75%	3.37%	3.03%
2026/02/05	30.77%	27.37%	2.53%	4.05%	4.41%	1.38%	5.31%	5.37%	4.32%	2.27%
2026/02/06	29.8%	22.97%	5.68%	6.9%	4.07%	1.44%	6.53%	3.83%	3.9%	2.7%
2026/02/07	31.94%	28.1%	3.2%	4.33%	4.78%	3.44%	5.86%	4.64%	3.02%	1.37%
2026/02/08	33.38%	26.36%	4.71%	3.95%	3.91%	3.41%	4.7%	3.84%	2.15%	1.79%
2026/02/09	34.51%	26.42%	4.17%	4.63%	3.65%	2.7%	6.27%	3.13%	2.87%	2.45%
2026/02/10	33.85%	27.2%	4.2%	5.46%	2.56%	1.79%	8.01%	2.71%	3.43%	1.54%
2026/02/11	30.87%	27.04%	4.13%	5.21%	4.39%	2.95%	5.94%	3.75%	4.74%	1.03%
2026/02/12	31.65%	27.4%	5.41%	5.45%	3.22%	1.31%	7.46%	5.49%	2.41%	0.66%
2026/02/13	29.8%	22.97%	5.68%	6.9%	4.07%	1.44%	6.53%	3.83%	3.9%	2.7%
2026/02/14	31.94%	28.1%	3.2%	4.33%	4.78%	3.44%	5.86%	4.64%	3.02%	1.37%
2026/02/15	33.38%	26.36%	4.71%	3.95%	3.91%	3.41%	4.7%	3.84%	2.15%	1.79%
2026/02/16	34.51%	26.42%	4.17%	4.63%	3.65%	2.7%	6.27%	3.13%	2.87%	2.45%
2026/02/17	37.23%	32.05%	3.88%	6.93%	2.37%	2.52%	0.15%	4.48%	2.3%	0.81%
2026/02/18	36.4%	29.56%	5.86%	3.77%	3.16%	1.74%	0.1%	2.33%	4.04%	1.72%
2026/02/19	28.75%	28.54%	6.31%	5.51%	4.68%	3.16%	0.25%	3.25%	1.74%	1.85%
2026/02/20	28.42%	26.15%	9.13%	8.22%	5.46%	1.31%	0.42%	1.72%	3.94%	2.04%
2026/02/21	26.11%	24.99%	8.47%	9.32%	8.15%	2.05%	0.47%	1.72%	2.57%	0.96%
2026/02/22	27.15%	24.95%	8%	8%	4.99%	1%	5.93%	2.06%	3.54%	1.6%
2026/02/23	26.4%	29.6%	6.6%	8%	6.92%	1.38%	4.07%	1.32%	2.37%	3.13%
2026/02/24	25.02%	21.19%	7.93%	8.63%	6.96%	1.7%	5.46%	1.92%	2.3%	3.11%
2026/02/25	27.25%	22.36%	9.09%	11.42%	4.7%	1.35%	5.64%	1.29%	2.39%	3.56%
2026/02/26	27.17%	20.19%	9.91%	9.25%	4.32%	1.94%	9.95%	0.63%	2%	1.66%
2026/02/27	23.22%	20.38%	11.81%	12.38%	3.33%	1.78%	7.27%	1.49%	4.23%	1.72%
2026/02/28	24.28%	22.86%	19.65%	9.72%	3.2%	1.89%	1.69%	1.54%	1.03%	0.73%

getyourguide.com
viator.com
virginexperiencedays.co.uk
headout.com
royalalberthall.com
tiqets.com
gocity.com
hellotickets.com
groupon.co.uk
klook.com

In February 2026, GetYourGuide.com led with a peak impression share of 37.23% on the 17th, before declining to 24.28% by month’s end. Viator.com saw fluctuations, peaking at 32.05% on the 17th, ending at 22.86%. Virginexperiencedays.co.uk surged from 4.66% to 19.65%. Headout.com rose to 12.38% on the 27th, closing at 9.72%. Royalalberthall.com peaked at 8.15% on the 21st, finishing at 3.2%. Tiqets.com remained stable, ending at 1.89%. Gocity.com fluctuated, peaking at 11.16% on the 2nd, closing at 1.69%. Hellotickets.com started at 3.64%, ending at 1.54%. Groupon.co.uk saw a high of 7.64% on the 1st, closing at 1.03%. Klook.com remained low, ending at 0.73%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences - Last month

1
Discover Winter Wonderland | 2026 Christmas Getaways https://www.centerparcs.co.uk
Meet Santa, Try Fun Activities And Explore The Magical Winter Woodland Together. Book For A Festive Family Break This Xmas In The Forest. Holidays ...
2
Hotels Near The ExCel - Hotel The Excel - Premier Inn London https://www.premierinn.com › hotels › london
Comfy Rooms With Quality Mattresses, Firm Or Soft Pillows & Blackout Curtains. Book Now. Book...
3
Royal Albert Hall https://www.royalalberthall.com
London's Most Famous Stage. Concerts, Films with Live Orchestra, Ballet and more. Book Tickets. We'll see you soon. Join as a Friend.
4
Royal Festival Hall http://www.southbankcentre.co.uk
Join As A Member — Get priority booking, an exclusive members area, special members events and more. Exclusive events.
5
Virgin Experience Days https://www.virginexperiencedays.co.uk
Offer Ends Soon — Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone.

In the realm of Google’s PPC, Center Parcs enchants with festive family escapes, while Premier Inn promises comfort near London’s ExCel. The Royal Albert Hall and Southbank Centre captivate with cultural allure, and Virgin Experience Days offers diverse adventures. Each ad weaves a unique narrative, enticing audiences with memorable experiences.

Frequently Asked Questions

Why is the UK Hospitality Events & Conferences February 2026 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Events & Conferences February 2026 Report
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How often is the data updated?

Data within the UK Hospitality Events & Conferences February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Events & Conferences February 2026 Report?

The UK Hospitality Events & Conferences February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Events & Conferences February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Events & Conferences February 2026 Report for?

The UK Hospitality Events & Conferences February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Google AI Overview visibility for Hospitality Events & Conferences UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Competitor Count for UK Hospitality Events & Conferences

Market Loss & Market Gains for UK Hospitality Events & Conferences

UK Hospitality Events & Conferences Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Frequently Asked Questions

Why is the UK Hospitality Events & Conferences February 2026 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Events & Conferences February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Events & Conferences February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Events & Conferences

AUS Events & Conferences