Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 16.674753356 |
| 83.325246644 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 51 |
| 49 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginexperiencedays.co.uk | 22.39 |
| royalalberthall.com | 17.78 |
| barbican.org.uk | 6.02 |
| stubhub.co.uk | 5.55 |
| getyourguide.com | 4.53 |
| viagogo.co.uk | 3.22 |
| redletterdays.co.uk | 2.62 |
| goldentours.com | 2.55 |
| viator.com | 2.3 |
| southbankcentre.co.uk | 2.18 |
| others | 30.86 |
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In the PPC landscape, ‘virginexperiencedays.co.uk’ leads with 22.39% click share, followed by ‘royalalberthall.com’ at 17.78%. ‘Others’ collectively hold a significant 30.86%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginexperiencedays.co.uk | royalalberthall.com | viagogo.co.uk | barbican.org.uk | stubhub.co.uk | redletterdays.co.uk | getyourguide.com | southbankcentre.co.uk | viator.com | goldentours.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 42.2% | 3.97% | 1.1% | 4.1% | 6.19% | 3.81% | 4.06% | 3.37% | 0.5% | 3.01% |
| 2025/10/02 | 15.67% | 17.82% | 3.14% | 6.43% | 7.96% | 4.4% | 3.61% | 2% | 1.72% | 2.95% |
| 2025/10/03 | 18.41% | 16.75% | 6.91% | 4.37% | 6.13% | 3.07% | 2.84% | 2.63% | 1.86% | 4.67% |
| 2025/10/04 | 21.42% | 13.45% | 2.73% | 6.5% | 5.63% | 3.06% | 2.91% | 1.97% | 2.79% | 5.15% |
| 2025/10/05 | 24.26% | 11.87% | 0.91% | 10.18% | 6.77% | 2.83% | 3.44% | 2.11% | 2.42% | 3.22% |
| 2025/10/06 | 31.57% | 11.86% | 4.7% | 1.65% | 6.76% | 3.94% | 3.93% | 2% | 3.01% | 3.96% |
| 2025/10/07 | 17.35% | 10.57% | 2.81% | 5.96% | 6.8% | 4.05% | 4.4% | 1.98% | 3.28% | 5.9% |
| 2025/10/08 | 19.32% | 11.09% | 2.39% | 5.89% | 7.15% | 3.52% | 5.08% | 2.15% | 2.74% | 3.59% |
| 2025/10/09 | 24.72% | 12.45% | 2.23% | 4.37% | 6.05% | 3.66% | 4.03% | 1.8% | 2.41% | 6.32% |
| 2025/10/10 | 27.03% | 16.73% | 3.61% | 4.24% | 4.86% | 2.99% | 5.23% | 1.73% | 3.2% | 3.84% |
| 2025/10/11 | 24.17% | 9.62% | 1.51% | 8.22% | 6.86% | 3.45% | 6.86% | 1.93% | 4.16% | 4.02% |
| 2025/10/12 | 10.2% | 17.77% | 3.32% | 9.52% | 7.6% | 1.35% | 8.02% | 2.66% | 5.48% | 1.09% |
| 2025/10/13 | 14.91% | 17.66% | 1.33% | 3.94% | 5.58% | 4.18% | 7.35% | 2.36% | 6.18% | 2% |
| 2025/10/14 | 19.96% | 14.01% | 5.4% | 3.58% | 4.65% | 3.11% | 6.86% | 2.02% | 5.15% | 4.66% |
| 2025/10/15 | 23.7% | 21.82% | 1.72% | 4.84% | 5.44% | 3.24% | 4.61% | 2.03% | 2.15% | 2.89% |
| 2025/10/16 | 23.1% | 6.53% | 2.37% | 5.75% | 6.48% | 2.5% | 7.59% | 2.08% | 8.07% | 5.5% |
| 2025/10/17 | 27.02% | 13.08% | 6.69% | 3.49% | 6.04% | 1.75% | 4.21% | 2.42% | 2.22% | 3.2% |
| 2025/10/18 | 27.69% | 14.6% | 1.4% | 4.27% | 5.81% | 2.01% | 5.6% | 2.84% | 4.06% | 3.14% |
| 2025/10/19 | 24.98% | 10.65% | 4.31% | 6.69% | 6.21% | 0.91% | 5.48% | 2.78% | 2.73% | 3.37% |
| 2025/10/20 | 10.9% | 19.16% | 6.34% | 3.27% | 7.19% | 2.26% | 5.33% | 3.3% | 3.57% | 3.77% |
| 2025/10/21 | 24.81% | 21.87% | 7.4% | 4.55% | 5.86% | 2.13% | 3.01% | 2.45% | 1.07% | 2.91% |
| 2025/10/22 | 28.05% | 17.77% | 3.25% | 2.4% | 3.81% | 2.05% | 4.16% | 2.39% | 0.48% | 0.04% |
| 2025/10/23 | 15.25% | 26.11% | 2.35% | 5.16% | 3.36% | 0.73% | 7.78% | 2.15% | 2.02% | 1.71% |
| 2025/10/24 | 15.61% | 31.26% | 5.63% | 3.69% | 3.04% | 1.78% | 4.37% | 1.84% | 3.34% | 1.97% |
| 2025/10/25 | 27.25% | 17.25% | 3.38% | 7.86% | 2.69% | 1.44% | 4.74% | 1.75% | 3.49% | 0.62% |
| 2025/10/26 | 20.94% | 19.8% | 2.13% | 6.99% | 3.63% | 1.29% | 5.64% | 2.33% | 2.47% | 0.82% |
| 2025/10/27 | 15.38% | 23.3% | 1.74% | 4.71% | 4.2% | 2.29% | 3.47% | 2.24% | 3.54% | 3.62% |
| 2025/10/28 | 23.47% | 22.92% | 0.41% | 6.67% | 3.15% | 2.47% | 5.43% | 1.8% | 2.82% | 1.12% |
| 2025/10/29 | 20% | 24.23% | 1.93% | 8.79% | 3.17% | 1.8% | 3.3% | 2.04% | 2.76% | 0.75% |
| 2025/10/30 | 15.25% | 30.58% | 1.86% | 6.87% | 3.47% | 1.75% | 5.82% | 1.91% | 2.05% | 0.56% |
| 2025/10/31 | 24.8% | 20.16% | 6.54% | 6.26% | 3.29% | 3.17% | 2.73% | 1.66% | 0.96% | 0.55% |
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Virginexperiencedays.co.uk started strong, fluctuated, and ended at 24.8%. Royalalberthall.com rose steadily, peaking at 31.26%. Viagogo.co.uk remained low, closing at 6.54%. Barbican.org.uk showed moderate stability, finishing at 6.26%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 262 |
| 2025/10/02 | 260 |
| 2025/10/03 | 278 |
| 2025/10/04 | 274 |
| 2025/10/05 | 277 |
| 2025/10/06 | 265 |
| 2025/10/07 | 266 |
| 2025/10/08 | 280 |
| 2025/10/09 | 269 |
| 2025/10/10 | 271 |
| 2025/10/11 | 257 |
| 2025/10/12 | 252 |
| 2025/10/13 | 273 |
| 2025/10/14 | 268 |
| 2025/10/15 | 258 |
| 2025/10/16 | 253 |
| 2025/10/17 | 237 |
| 2025/10/18 | 278 |
| 2025/10/19 | 261 |
| 2025/10/20 | 270 |
| 2025/10/21 | 255 |
| 2025/10/22 | 259 |
| 2025/10/23 | 279 |
| 2025/10/24 | 294 |
| 2025/10/25 | 295 |
| 2025/10/26 | 275 |
| 2025/10/27 | 297 |
| 2025/10/28 | 273 |
| 2025/10/29 | 294 |
| 2025/10/30 | 282 |
| 2025/10/31 | 279 |
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October began with 262 advertisers, fluctuating throughout the month. Peaks on October 24th and 27th reached 294 and 297, respectively. The month concluded with 279 advertisers, indicating a dynamic advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Royalalberthall.com soared with a 6.7% click share increase, while stubhub.co.uk dropped by 2.28%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | virginexperiencedays.co.uk | royalalberthall.com | barbican.org.uk | viagogo.co.uk | stubhub.co.uk | redletterdays.co.uk | getyourguide.com | southbankcentre.co.uk | viator.com | goldentours.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 37.66% | 3.76% | 3.69% | 1.42% | 5.91% | 4.12% | 3.92% | 3.5% | 0.55% | 2.8% |
| 2025/10/02 | 13.38% | 15.1% | 5.86% | 3.19% | 7.33% | 4.34% | 2.96% | 2.25% | 2% | 2.6% |
| 2025/10/03 | 15.42% | 13.85% | 3.63% | 10.92% | 5.39% | 3.1% | 2.2% | 2.9% | 2.09% | 3.96% |
| 2025/10/04 | 18.29% | 12.04% | 6.21% | 3.77% | 5.46% | 3.26% | 2.57% | 2.26% | 3.41% | 4.77% |
| 2025/10/05 | 23.08% | 10.22% | 9.37% | 0.88% | 6.32% | 3.13% | 2.86% | 2.34% | 2.91% | 2.9% |
| 2025/10/06 | 29.93% | 11.12% | 1.56% | 5.4% | 6.43% | 4.23% | 3.32% | 2.23% | 3.26% | 3.44% |
| 2025/10/07 | 16.23% | 10.26% | 5.71% | 3.15% | 6.35% | 4.28% | 3.84% | 2.26% | 3.22% | 4.96% |
| 2025/10/08 | 17.62% | 9.26% | 5.56% | 3.04% | 6.79% | 3.65% | 4.27% | 2.33% | 2.62% | 2.84% |
| 2025/10/09 | 24.05% | 10.82% | 4.23% | 2.4% | 5.77% | 3.85% | 3.13% | 1.93% | 2.22% | 4.85% |
| 2025/10/10 | 26.13% | 14.98% | 4.2% | 4.49% | 4.73% | 3.15% | 4.82% | 1.89% | 2.94% | 2.95% |
| 2025/10/11 | 23.53% | 8.76% | 8.25% | 1.58% | 7.01% | 3.62% | 5.27% | 2.25% | 3.55% | 3.07% |
| 2025/10/12 | 10.8% | 15.24% | 10.04% | 3.21% | 8.12% | 1.55% | 6.01% | 2.86% | 4.11% | 0.84% |
| 2025/10/13 | 16.45% | 15.07% | 4.32% | 1.23% | 6.15% | 4.85% | 5.44% | 2.56% | 4.86% | 1.35% |
| 2025/10/14 | 21.79% | 11.49% | 3.76% | 5.24% | 5.05% | 3.41% | 5.32% | 2.14% | 3.7% | 3.19% |
| 2025/10/15 | 25.97% | 17.8% | 5.08% | 1.51% | 5.87% | 3.77% | 3.24% | 2.17% | 2.14% | 1.97% |
| 2025/10/16 | 25.44% | 5.06% | 6.04% | 3.07% | 6.94% | 2.83% | 5.54% | 1.98% | 6.58% | 3.55% |
| 2025/10/17 | 29.61% | 10.11% | 3.61% | 5.31% | 6.52% | 2.01% | 2.85% | 2.45% | 2.38% | 2.26% |
| 2025/10/18 | 30.76% | 11.04% | 4.69% | 1.15% | 6.45% | 2.21% | 4.2% | 2.98% | 3.09% | 2.3% |
| 2025/10/19 | 28.21% | 8.54% | 7.07% | 2.99% | 6.98% | 1.01% | 3.95% | 2.95% | 2.58% | 2.48% |
| 2025/10/20 | 12.16% | 14.62% | 3.63% | 5.62% | 8.44% | 2.69% | 4.04% | 3.6% | 3.78% | 2.91% |
| 2025/10/21 | 28.03% | 16.17% | 4.87% | 6.2% | 6.79% | 2.45% | 2.21% | 2.71% | 1.15% | 2.18% |
| 2025/10/22 | 31.12% | 13.79% | 3.01% | 2.75% | 4.34% | 2.22% | 3.93% | 2.54% | 0.76% | 0.01% |
| 2025/10/23 | 16.18% | 19.73% | 5.63% | 2.06% | 3.9% | 0.82% | 7.68% | 2.38% | 2.49% | 1.34% |
| 2025/10/24 | 17.15% | 25.08% | 4.1% | 5.64% | 3.54% | 2.01% | 4.24% | 2.1% | 3.57% | 1.66% |
| 2025/10/25 | 28.37% | 12.58% | 8.44% | 3.24% | 2.95% | 1.5% | 4.05% | 1.98% | 3.95% | 0.49% |
| 2025/10/26 | 22.08% | 14.97% | 7.83% | 1.74% | 3.99% | 1.35% | 4.71% | 2.74% | 2.77% | 0.65% |
| 2025/10/27 | 15.75% | 17.7% | 4.95% | 1.45% | 4.58% | 2.38% | 3% | 2.55% | 3.86% | 2.94% |
| 2025/10/28 | 23.42% | 18.96% | 7.17% | 0.45% | 3.37% | 2.41% | 4.82% | 2.14% | 3.42% | 1.06% |
| 2025/10/29 | 19.23% | 20.71% | 9.17% | 1.66% | 3.32% | 1.74% | 3.13% | 2.43% | 3.02% | 0.56% |
| 2025/10/30 | 14.57% | 26.98% | 7.05% | 1.72% | 3.62% | 1.64% | 5.46% | 2.43% | 2.44% | 0.56% |
| 2025/10/31 | 23.33% | 17.89% | 6.51% | 5.93% | 3.57% | 3.05% | 2.98% | 2.11% | 1.36% | 0.56% |
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Virginexperiencedays.co.uk started October strong, peaking at 37.66% but fluctuated, ending at 23.33%. Royalalberthall.com saw a steady rise, closing at 17.89%. Barbican.org.uk and viagogo.co.uk had modest gains, while stubhub.co.uk remained stable. Redletterdays.co.uk and getyourguide.com showed varied trends, with getyourguide.com peaking mid-month. Southbankcentre.co.uk and viator.com had minor fluctuations, and goldentours.com ended with minimal share.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Create Events and Sell Tickets — Amplify your event reach, drive repeat revenue and maximize your cashflow with Eventbrite. Eventbrite is the easiest way to get your events discovered and build a thriving fanbase.
See inside the Hall and uncover the greatest stories of London's most famous stage. Shared by world's...
London's Newest Experience — Now open in London, uncover your spy profile! Get your tickets before...
2025 Concert Tour Dates — Tickets On Sale Today And Selling Fast, Secure Your Seats Now. UK Tickets 2025. Compare Prices on the World's Largest Ticket Marketplace.
Official Site — Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone. Welcome to the Home of Anti-Ordinary Gifts ...
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Eventbrite leads with a compelling promise to amplify event reach and revenue. Royal Albert Hall and Viagogo captivate with exclusive tours and concert tickets. SPYSCAPE intrigues with a spy experience, while Virgin Experience Days offers unique UK adventures.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Hospitality Events & Conferences October 2025 Report
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Data within the UK Hospitality Events & Conferences October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Hospitality Events & Conferences October 2025 Report aggregates data from across both device types and Google Shopping.
The UK Hospitality Events & Conferences October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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