UK Hospitality Events & Conferences - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – UK

Google AI Overview visibility for Hospitality Events & Conferences UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.674753356
83.325246644
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 7%
Navigational 4%
Seasonal 6%
Local 25%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
virginexperiencedays.co.uk 22.39
royalalberthall.com 17.78
barbican.org.uk 6.02
stubhub.co.uk 5.55
getyourguide.com 4.53
viagogo.co.uk 3.22
redletterdays.co.uk 2.62
goldentours.com 2.55
viator.com 2.3
southbankcentre.co.uk 2.18
others 30.86
  • virginexperiencedays.co.uk - 22.39%
  • royalalberthall.com - 17.78%
  • barbican.org.uk - 6.02%
  • stubhub.co.uk - 5.55%
  • getyourguide.com - 4.53%
  • viagogo.co.uk - 3.22%
  • redletterdays.co.uk - 2.62%
  • goldentours.com - 2.55%
  • viator.com - 2.3%
  • southbankcentre.co.uk - 2.18%
  • others - 30.86%

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In the PPC landscape, ‘virginexperiencedays.co.uk’ leads with 22.39% click share, followed by ‘royalalberthall.com’ at 17.78%. ‘Others’ collectively hold a significant 30.86%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date virginexperiencedays.co.uk royalalberthall.com viagogo.co.uk barbican.org.uk stubhub.co.uk redletterdays.co.uk getyourguide.com southbankcentre.co.uk viator.com goldentours.com
2025/10/01 42.2% 3.97% 1.1% 4.1% 6.19% 3.81% 4.06% 3.37% 0.5% 3.01%
2025/10/02 15.67% 17.82% 3.14% 6.43% 7.96% 4.4% 3.61% 2% 1.72% 2.95%
2025/10/03 18.41% 16.75% 6.91% 4.37% 6.13% 3.07% 2.84% 2.63% 1.86% 4.67%
2025/10/04 21.42% 13.45% 2.73% 6.5% 5.63% 3.06% 2.91% 1.97% 2.79% 5.15%
2025/10/05 24.26% 11.87% 0.91% 10.18% 6.77% 2.83% 3.44% 2.11% 2.42% 3.22%
2025/10/06 31.57% 11.86% 4.7% 1.65% 6.76% 3.94% 3.93% 2% 3.01% 3.96%
2025/10/07 17.35% 10.57% 2.81% 5.96% 6.8% 4.05% 4.4% 1.98% 3.28% 5.9%
2025/10/08 19.32% 11.09% 2.39% 5.89% 7.15% 3.52% 5.08% 2.15% 2.74% 3.59%
2025/10/09 24.72% 12.45% 2.23% 4.37% 6.05% 3.66% 4.03% 1.8% 2.41% 6.32%
2025/10/10 27.03% 16.73% 3.61% 4.24% 4.86% 2.99% 5.23% 1.73% 3.2% 3.84%
2025/10/11 24.17% 9.62% 1.51% 8.22% 6.86% 3.45% 6.86% 1.93% 4.16% 4.02%
2025/10/12 10.2% 17.77% 3.32% 9.52% 7.6% 1.35% 8.02% 2.66% 5.48% 1.09%
2025/10/13 14.91% 17.66% 1.33% 3.94% 5.58% 4.18% 7.35% 2.36% 6.18% 2%
2025/10/14 19.96% 14.01% 5.4% 3.58% 4.65% 3.11% 6.86% 2.02% 5.15% 4.66%
2025/10/15 23.7% 21.82% 1.72% 4.84% 5.44% 3.24% 4.61% 2.03% 2.15% 2.89%
2025/10/16 23.1% 6.53% 2.37% 5.75% 6.48% 2.5% 7.59% 2.08% 8.07% 5.5%
2025/10/17 27.02% 13.08% 6.69% 3.49% 6.04% 1.75% 4.21% 2.42% 2.22% 3.2%
2025/10/18 27.69% 14.6% 1.4% 4.27% 5.81% 2.01% 5.6% 2.84% 4.06% 3.14%
2025/10/19 24.98% 10.65% 4.31% 6.69% 6.21% 0.91% 5.48% 2.78% 2.73% 3.37%
2025/10/20 10.9% 19.16% 6.34% 3.27% 7.19% 2.26% 5.33% 3.3% 3.57% 3.77%
2025/10/21 24.81% 21.87% 7.4% 4.55% 5.86% 2.13% 3.01% 2.45% 1.07% 2.91%
2025/10/22 28.05% 17.77% 3.25% 2.4% 3.81% 2.05% 4.16% 2.39% 0.48% 0.04%
2025/10/23 15.25% 26.11% 2.35% 5.16% 3.36% 0.73% 7.78% 2.15% 2.02% 1.71%
2025/10/24 15.61% 31.26% 5.63% 3.69% 3.04% 1.78% 4.37% 1.84% 3.34% 1.97%
2025/10/25 27.25% 17.25% 3.38% 7.86% 2.69% 1.44% 4.74% 1.75% 3.49% 0.62%
2025/10/26 20.94% 19.8% 2.13% 6.99% 3.63% 1.29% 5.64% 2.33% 2.47% 0.82%
2025/10/27 15.38% 23.3% 1.74% 4.71% 4.2% 2.29% 3.47% 2.24% 3.54% 3.62%
2025/10/28 23.47% 22.92% 0.41% 6.67% 3.15% 2.47% 5.43% 1.8% 2.82% 1.12%
2025/10/29 20% 24.23% 1.93% 8.79% 3.17% 1.8% 3.3% 2.04% 2.76% 0.75%
2025/10/30 15.25% 30.58% 1.86% 6.87% 3.47% 1.75% 5.82% 1.91% 2.05% 0.56%
2025/10/31 24.8% 20.16% 6.54% 6.26% 3.29% 3.17% 2.73% 1.66% 0.96% 0.55%
  • virginexperiencedays.co.uk
  • royalalberthall.com
  • viagogo.co.uk
  • barbican.org.uk
  • stubhub.co.uk
  • redletterdays.co.uk
  • getyourguide.com
  • southbankcentre.co.uk
  • viator.com
  • goldentours.com

Copyright © Adthena. All rights reserved.

Virginexperiencedays.co.uk started strong, fluctuated, and ended at 24.8%. Royalalberthall.com rose steadily, peaking at 31.26%. Viagogo.co.uk remained low, closing at 6.54%. Barbican.org.uk showed moderate stability, finishing at 6.26%.

Market Exposure

Competitor Count for UK Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 262
2025/10/02 260
2025/10/03 278
2025/10/04 274
2025/10/05 277
2025/10/06 265
2025/10/07 266
2025/10/08 280
2025/10/09 269
2025/10/10 271
2025/10/11 257
2025/10/12 252
2025/10/13 273
2025/10/14 268
2025/10/15 258
2025/10/16 253
2025/10/17 237
2025/10/18 278
2025/10/19 261
2025/10/20 270
2025/10/21 255
2025/10/22 259
2025/10/23 279
2025/10/24 294
2025/10/25 295
2025/10/26 275
2025/10/27 297
2025/10/28 273
2025/10/29 294
2025/10/30 282
2025/10/31 279

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October began with 262 advertisers, fluctuating throughout the month. Peaks on October 24th and 27th reached 294 and 297, respectively. The month concluded with 279 advertisers, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
royalalberthall.com 6.7%
wbstudiotour.co.uk 0.56%
londontheatredirect.com 0.3%
hitched.co.uk 0.24%
thebachchoir.org.uk 0.21%
new-adventures.net -0.63%
bighouseexperience.com -0.7%
redletterdays.co.uk -1.31%
goldentours.com -2.12%
stubhub.co.uk -2.28%

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Royalalberthall.com soared with a 6.7% click share increase, while stubhub.co.uk dropped by 2.28%.

Campaign Efficiency

UK Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date virginexperiencedays.co.uk royalalberthall.com barbican.org.uk viagogo.co.uk stubhub.co.uk redletterdays.co.uk getyourguide.com southbankcentre.co.uk viator.com goldentours.com
2025/10/01 37.66% 3.76% 3.69% 1.42% 5.91% 4.12% 3.92% 3.5% 0.55% 2.8%
2025/10/02 13.38% 15.1% 5.86% 3.19% 7.33% 4.34% 2.96% 2.25% 2% 2.6%
2025/10/03 15.42% 13.85% 3.63% 10.92% 5.39% 3.1% 2.2% 2.9% 2.09% 3.96%
2025/10/04 18.29% 12.04% 6.21% 3.77% 5.46% 3.26% 2.57% 2.26% 3.41% 4.77%
2025/10/05 23.08% 10.22% 9.37% 0.88% 6.32% 3.13% 2.86% 2.34% 2.91% 2.9%
2025/10/06 29.93% 11.12% 1.56% 5.4% 6.43% 4.23% 3.32% 2.23% 3.26% 3.44%
2025/10/07 16.23% 10.26% 5.71% 3.15% 6.35% 4.28% 3.84% 2.26% 3.22% 4.96%
2025/10/08 17.62% 9.26% 5.56% 3.04% 6.79% 3.65% 4.27% 2.33% 2.62% 2.84%
2025/10/09 24.05% 10.82% 4.23% 2.4% 5.77% 3.85% 3.13% 1.93% 2.22% 4.85%
2025/10/10 26.13% 14.98% 4.2% 4.49% 4.73% 3.15% 4.82% 1.89% 2.94% 2.95%
2025/10/11 23.53% 8.76% 8.25% 1.58% 7.01% 3.62% 5.27% 2.25% 3.55% 3.07%
2025/10/12 10.8% 15.24% 10.04% 3.21% 8.12% 1.55% 6.01% 2.86% 4.11% 0.84%
2025/10/13 16.45% 15.07% 4.32% 1.23% 6.15% 4.85% 5.44% 2.56% 4.86% 1.35%
2025/10/14 21.79% 11.49% 3.76% 5.24% 5.05% 3.41% 5.32% 2.14% 3.7% 3.19%
2025/10/15 25.97% 17.8% 5.08% 1.51% 5.87% 3.77% 3.24% 2.17% 2.14% 1.97%
2025/10/16 25.44% 5.06% 6.04% 3.07% 6.94% 2.83% 5.54% 1.98% 6.58% 3.55%
2025/10/17 29.61% 10.11% 3.61% 5.31% 6.52% 2.01% 2.85% 2.45% 2.38% 2.26%
2025/10/18 30.76% 11.04% 4.69% 1.15% 6.45% 2.21% 4.2% 2.98% 3.09% 2.3%
2025/10/19 28.21% 8.54% 7.07% 2.99% 6.98% 1.01% 3.95% 2.95% 2.58% 2.48%
2025/10/20 12.16% 14.62% 3.63% 5.62% 8.44% 2.69% 4.04% 3.6% 3.78% 2.91%
2025/10/21 28.03% 16.17% 4.87% 6.2% 6.79% 2.45% 2.21% 2.71% 1.15% 2.18%
2025/10/22 31.12% 13.79% 3.01% 2.75% 4.34% 2.22% 3.93% 2.54% 0.76% 0.01%
2025/10/23 16.18% 19.73% 5.63% 2.06% 3.9% 0.82% 7.68% 2.38% 2.49% 1.34%
2025/10/24 17.15% 25.08% 4.1% 5.64% 3.54% 2.01% 4.24% 2.1% 3.57% 1.66%
2025/10/25 28.37% 12.58% 8.44% 3.24% 2.95% 1.5% 4.05% 1.98% 3.95% 0.49%
2025/10/26 22.08% 14.97% 7.83% 1.74% 3.99% 1.35% 4.71% 2.74% 2.77% 0.65%
2025/10/27 15.75% 17.7% 4.95% 1.45% 4.58% 2.38% 3% 2.55% 3.86% 2.94%
2025/10/28 23.42% 18.96% 7.17% 0.45% 3.37% 2.41% 4.82% 2.14% 3.42% 1.06%
2025/10/29 19.23% 20.71% 9.17% 1.66% 3.32% 1.74% 3.13% 2.43% 3.02% 0.56%
2025/10/30 14.57% 26.98% 7.05% 1.72% 3.62% 1.64% 5.46% 2.43% 2.44% 0.56%
2025/10/31 23.33% 17.89% 6.51% 5.93% 3.57% 3.05% 2.98% 2.11% 1.36% 0.56%
  • virginexperiencedays.co.uk
  • royalalberthall.com
  • barbican.org.uk
  • viagogo.co.uk
  • stubhub.co.uk
  • redletterdays.co.uk
  • getyourguide.com
  • southbankcentre.co.uk
  • viator.com
  • goldentours.com

Copyright © Adthena. All rights reserved.

Virginexperiencedays.co.uk started October strong, peaking at 37.66% but fluctuated, ending at 23.33%. Royalalberthall.com saw a steady rise, closing at 17.89%. Barbican.org.uk and viagogo.co.uk had modest gains, while stubhub.co.uk remained stable. Redletterdays.co.uk and getyourguide.com showed varied trends, with getyourguide.com peaking mid-month. Southbankcentre.co.uk and viator.com had minor fluctuations, and goldentours.com ended with minimal share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences - Last month
  1. 1
    Eventbrite https://www.eventbrite.co.uk

    Create Events and Sell Tickets — Amplify your event reach, drive repeat revenue and maximize your cashflow with Eventbrite. Eventbrite is the easiest way to get your events discovered and build a thriving fanbase.

  2. 2
    Royal Albert Hall Tour https://www.royalalberthall.com

    See inside the Hall and uncover the greatest stories of London's most famous stage. Shared by world's...

  3. 3
    SPYSCAPE London https://www.spyscape.com

    London's Newest Experience — Now open in London, uncover your spy profile! Get your tickets before...

  4. 4
    Royal Albert Hall 2025 Tickets https://www.viagogo.co.uk

    2025 Concert Tour Dates — Tickets On Sale Today And Selling Fast, Secure Your Seats Now. UK Tickets 2025. Compare Prices on the World's Largest Ticket Marketplace.

  5. 5
    Virgin Experience Days https://www.virginexperiencedays.co.uk

    Official Site — Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone. Welcome to the Home of Anti-Ordinary Gifts ...

Copyright © Adthena. All rights reserved.

Eventbrite leads with a compelling promise to amplify event reach and revenue. Royal Albert Hall and Viagogo captivate with exclusive tours and concert tickets. SPYSCAPE intrigues with a spy experience, while Virgin Experience Days offers unique UK adventures.

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