UK Hospitality Events & Conferences - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.4580733639
	83.5419266361

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	47
	53

47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	18%
Transactional	3%
Navigational	5%
Seasonal	11%
Local	26%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
virginexperiencedays.co.uk	51.49
royalalberthall.com	22.64
barbican.org.uk	8.75
stubhub.co.uk	2.22
eventbrite.co.uk	2.17
southbankcentre.co.uk	1.64
wmc.org.uk	0.96
viagogo.co.uk	0.58
buyagift.co.uk	0.56
ascot.com	0.41
others	8.58

virginexperiencedays.co.uk - 51.49%
royalalberthall.com - 22.64%
barbican.org.uk - 8.75%
stubhub.co.uk - 2.22%
eventbrite.co.uk - 2.17%
southbankcentre.co.uk - 1.64%
wmc.org.uk - 0.96%
viagogo.co.uk - 0.58%
buyagift.co.uk - 0.56%
ascot.com - 0.41%
others - 8.58%

In the competitive landscape of Google PPC, Virgin Experience Days dominates with 51.49% click share. Royal Albert Hall follows at 22.64%, while Barbican holds 8.75%. Others collectively capture 8.58%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	virginexperiencedays.co.uk	barbican.org.uk	royalalberthall.com	southbankcentre.co.uk	getyourguide.com	stubhub.co.uk	hitched.co.uk	buyagift.co.uk	viagogo.co.uk	redletterdays.co.uk
2025/12/01	35.36%	5.84%	9.01%	3.65%	0.97%	6.6%	1.74%	3.45%	1.59%	1.51%
2025/12/02	28.31%	12.77%	15.59%	3.77%	1.18%	5.29%	1.83%	2.35%	0.87%	1.14%
2025/12/03	48.98%	8.13%	8.52%	2.63%	0.72%	4.21%	1.21%	1.75%	1.41%	1.32%
2025/12/04	32.45%	11.38%	9.95%	2.72%	0.69%	4.68%	2.4%	2.13%	2%	0.86%
2025/12/05	31.22%	10.61%	15.11%	3.81%	0.68%	4.99%	0.14%	1.68%	1.73%	1.15%
2025/12/06	41.01%	10.63%	7.67%	2.74%	0.92%	5.17%	1.55%	2.14%	0.91%	0.86%
2025/12/07	37.67%	8.5%	12.68%	3.47%	0.77%	4.97%	1.75%	1.31%	1.03%	0.63%
2025/12/08	37.64%	9.9%	7.54%	4.07%	1.18%	6.01%	0.68%	1.07%	0.87%	0.73%
2025/12/09	43.25%	7.78%	12.63%	4.04%	0.74%	4.13%	0.96%	1.2%	0.86%	0.79%
2025/12/10	32.3%	11.97%	11.79%	3.74%	1.19%	5.43%	1.91%	2.24%	1.12%	0.8%
2025/12/11	38.42%	6.54%	10.2%	3.12%	0.82%	4.64%	1.66%	1.8%	1.23%	0.73%
2025/12/12	39.7%	9.34%	5.43%	3.53%	1.29%	4.84%	2.27%	1.7%	2.71%	1.1%
2025/12/13	37.48%	11.34%	9.03%	3.97%	0.76%	3.66%	1.4%	1.39%	1.43%	1.19%
2025/12/14	41.85%	11.99%	7.94%	3.15%	1.08%	3.25%	2.12%	1.24%	2.09%	1.05%
2025/12/15	38.73%	6.06%	10.84%	4.03%	1.12%	3.84%	1.87%	1.32%	1.35%	0.83%
2025/12/16	45.47%	6.31%	8.95%	3.13%	0.98%	2.63%	1.55%	1.73%	2.12%	1.67%
2025/12/17	38.68%	8.3%	11.09%	3.53%	2.12%	2.85%	2.5%	2.36%	1.58%	1.96%
2025/12/18	41.79%	7.15%	6.32%	3.63%	1.17%	2.32%	1.71%	2.66%	1.87%	1.76%
2025/12/19	41.27%	9.95%	10.41%	3.95%	1.21%	2.71%	1.95%	2.51%	2.98%	1.94%
2025/12/20	44.67%	9.61%	6.61%	3.94%	1.36%	3%	1.74%	2.23%	1.54%	2.19%
2025/12/21	50.29%	8.82%	9.06%	2.93%	0.78%	1.93%	0.94%	1.78%	2.06%	1.68%
2025/12/22	57.75%	6.25%	7.26%	3.05%	1.01%	1.65%	0.67%	2.39%	1.38%	1.71%
2025/12/23	50.27%	7.97%	4.22%	3.35%	1.27%	2.37%	1.12%	2.18%	2.72%	1.73%
2025/12/24	44.8%	8.86%	7.26%	2.8%	1.04%	2.21%	1.73%	1.92%	1.59%	1.97%
2025/12/25	45.17%	7.38%	8.21%	2.71%	1.31%	2.11%	1.36%	1.74%	1.26%	1.29%
2025/12/26	43.38%	6.59%	11.82%	3.25%	1.63%	2.17%	1.35%	0.89%	2.02%	0.99%
2025/12/27	38.24%	8.38%	11.13%	3.66%	2.01%	3.07%	1.46%	0.97%	3.86%	1.09%
2025/12/28	39.77%	9.73%	11.18%	3.79%	2.46%	3.28%	0.95%	0.79%	3.14%	0.96%
2025/12/29	26.45%	9.03%	15.73%	5.21%	2.29%	3.05%	1.8%	1.1%	2.92%	0.74%
2025/12/30	29.64%	8.19%	14.24%	3.83%	2.25%	3.16%	2.57%	1.49%	2.82%	0.69%
2025/12/31	34.12%	10.34%	9.52%	3.21%	1.92%	1.51%	1.51%	1.14%	1.12%	0.72%

virginexperiencedays.co.uk
barbican.org.uk
royalalberthall.com
southbankcentre.co.uk
getyourguide.com
stubhub.co.uk
hitched.co.uk
buyagift.co.uk
viagogo.co.uk
redletterdays.co.uk

In December 2025, virginexperiencedays.co.uk led with fluctuating spend, peaking at 57.75 on the 22nd. barbican.org.uk and royalalberthall.com showed moderate activity, while getyourguide.com and stubhub.co.uk had lower, yet consistent, spend. The month concluded with virginexperiencedays.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	231
2025/12/02	233
2025/12/03	238
2025/12/04	227
2025/12/05	238
2025/12/06	236
2025/12/07	251
2025/12/08	228
2025/12/09	242
2025/12/10	249
2025/12/11	242
2025/12/12	260
2025/12/13	238
2025/12/14	243
2025/12/15	257
2025/12/16	278
2025/12/17	270
2025/12/18	277
2025/12/19	259
2025/12/20	269
2025/12/21	257
2025/12/22	267
2025/12/23	266
2025/12/24	262
2025/12/25	260
2025/12/26	270
2025/12/27	254
2025/12/28	254
2025/12/29	254
2025/12/30	251
2025/12/31	254

December saw a dynamic shift in advertisers, starting at 231 and peaking at 278 mid-month. The month concluded with a stable 254, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
virginexperiencedays.co.uk	10.32%
spyscape.com	0.23%
viagogo.co.uk	0.23%
viator.com	0.2%
getyourguide.com	0.2%
southbankcentre.co.uk	-0.33%
stubhub.co.uk	-1.31%
barbican.org.uk	-1.42%
eventbrite.co.uk	-3.51%
royalalberthall.com	-3.68%

Virginexperiencedays.co.uk soared with a 10.32% click share increase, while royalalberthall.com plummeted by 3.68%.

Campaign Efficiency

UK Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	virginexperiencedays.co.uk	royalalberthall.com	barbican.org.uk	getyourguide.com	southbankcentre.co.uk	viagogo.co.uk	buyagift.co.uk	stubhub.co.uk	eventbrite.co.uk	activitysuperstore.com
2025/12/01	38.28%	14.74%	3.81%	0.88%	2.76%	1.86%	2.94%	3.31%	3.96%	2.07%
2025/12/02	32.09%	19.27%	9.39%	1.14%	3.01%	1%	2.47%	2.85%	1.19%	3.09%
2025/12/03	51.56%	12.32%	5.48%	0.59%	1.82%	1.94%	1.41%	2.07%	2.71%	2.12%
2025/12/04	34.69%	15.33%	7.63%	0.48%	2.36%	2.5%	1.78%	2.27%	4.9%	2.51%
2025/12/05	33.08%	21.93%	6.87%	0.47%	2.91%	1.93%	1.48%	2.4%	1.93%	3.13%
2025/12/06	42.35%	12.6%	7.1%	0.77%	2.29%	0.98%	1.75%	2.6%	2.64%	2.73%
2025/12/07	41.35%	17.4%	5.71%	0.59%	2.51%	1.06%	1.16%	2.55%	1.4%	3.06%
2025/12/08	40.65%	11.53%	6.94%	1.1%	3.37%	0.99%	0.94%	3.16%	4.33%	2.72%
2025/12/09	43.27%	17.58%	5.51%	0.84%	3.32%	0.83%	1.02%	2.16%	3.11%	1.62%
2025/12/10	34%	20.63%	8.03%	1.21%	2.92%	1.13%	1.72%	2.57%	2.35%	2.41%
2025/12/11	40.04%	15.39%	4.33%	0.59%	2.42%	1.29%	1.49%	2.35%	2.24%	1.88%
2025/12/12	43.63%	7.55%	6.39%	1.22%	2.95%	3.38%	1.67%	2.51%	1.97%	1.69%
2025/12/13	39.51%	13.8%	7.67%	0.61%	3.05%	1.56%	1.23%	1.92%	2.62%	2.28%
2025/12/14	43.98%	13.33%	7.95%	0.96%	2.34%	1.81%	1.02%	1.6%	2.49%	2.64%
2025/12/15	40.2%	17.33%	4.24%	0.91%	2.88%	1.51%	0.98%	1.78%	1.35%	1.45%
2025/12/16	44.31%	13.45%	4.23%	0.93%	2.17%	3.13%	1.28%	1.3%	0.5%	2.51%
2025/12/17	41.47%	16.56%	5.76%	2.37%	2.61%	1.76%	1.86%	1.43%	0.37%	1.54%
2025/12/18	43.79%	9.41%	4.67%	0.96%	2.25%	2.43%	2.32%	1.15%	0.02%	3.86%
2025/12/19	45.67%	15.59%	6.33%	1.34%	2.39%	4.04%	1.96%	1.3%	0.02%	0.58%
2025/12/20	46.25%	10.76%	6.54%	1.55%	2.81%	1.81%	2.02%	1.53%	0.01%	2.16%
2025/12/21	56.32%	11.07%	5.35%	0.64%	1.8%	1.82%	1.26%	0.88%	0.04%	1.23%
2025/12/22	67.01%	7.06%	3.6%	1.03%	1.58%	1.32%	1.98%	0.7%	0.35%	0.79%
2025/12/23	56.09%	7.24%	4.98%	1.25%	2.02%	3.47%	1.73%	1.08%	0.37%	0.8%
2025/12/24	52.15%	9.95%	5.59%	0.91%	1.78%	1.77%	1.61%	1.05%	0.58%	1.15%
2025/12/25	53.57%	10.56%	4.15%	2.33%	1.66%	1.56%	1.3%	0.9%	0.03%	0.03%
2025/12/26	44.61%	15.4%	4.25%	1.82%	2.19%	2.53%	0.75%	1.06%	0.46%	0.31%
2025/12/27	39.28%	17.78%	5.05%	2.08%	2.45%	5.19%	0.76%	1.5%	0.03%	0.35%
2025/12/28	42.88%	17.19%	6.04%	2.54%	2.46%	4.21%	0.63%	1.62%	0.46%	0.01%
2025/12/29	28.58%	23.13%	6.01%	2.17%	3.65%	4.73%	0.88%	1.7%	0.15%	0.44%
2025/12/30	31.41%	23.61%	5.3%	2.45%	2.39%	4.09%	0.96%	1.51%	0.05%	0.03%
2025/12/31	37.3%	15.6%	6.97%	2.31%	1.91%	1.22%	0.9%	0.75%	0.41%	0.03%

virginexperiencedays.co.uk
royalalberthall.com
barbican.org.uk
getyourguide.com
southbankcentre.co.uk
viagogo.co.uk
buyagift.co.uk
stubhub.co.uk
eventbrite.co.uk
activitysuperstore.com

In December 2025, virginexperiencedays.co.uk led with a peak impression share of 67.01% on the 22nd. Royalalberthall.com saw fluctuations, peaking at 23.61% on the 30th. Barbican.org.uk maintained a steady presence, while getyourguide.com and southbankcentre.co.uk showed modest shares. Viagogo.co.uk and buyagift.co.uk had varied performances, with stubhub.co.uk and eventbrite.co.uk experiencing declines. Activitysuperstore.com ended the month with minimal shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences - Last month

1
The Home Of Experience Days | Xmas Gifts | Up To 50% Off https://www.activitysuperstore.com
Experiences Of All Kinds: Adrenaline Adventures, Nature Getaways, Iconic Tours & More!
2
Royal Albert Hall https://www.royalalberthall.com
London's Most Famous Stage. Concerts, Films with Live Orchestra, Ballet and more. Book Tickets. We'll see you soon. Join as a Friend. Shows: Films in Concert, Cinderella, Christmas 2023.
3
SPYSCAPE London https://www.spyscape.com
London's Newest Experience — Now open in London, uncover your spy profile! Get your tickets before they’re gone. London's newest...
4
Royal Albert Hall 2025 Tickets - 2025 Concert Tour Dates https://www.viagogo.co.uk
Tickets On Sale Today And Selling Fast, Secure Your Seats Now. UK Tickets 2025
5
Virgin Experience Days https://www.virginexperiencedays.co.uk
Offer Ends Soon — Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone.

In the vibrant world of Google PPC, the top-performing ads paint a picture of adventure and culture. Activity Superstore entices with adrenaline-fueled experiences and nature getaways, while Royal Albert Hall captivates with iconic performances. SPYSCAPE offers a thrilling spy adventure, and Viagogo ensures you don’t miss out on future concerts. Virgin Experience Days promises unique experiences across the UK, catering to diverse interests.

Frequently Asked Questions

Why is the UK Hospitality Events & Conferences December 2025 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Events & Conferences December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Events & Conferences December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Events & Conferences December 2025 Report?

The UK Hospitality Events & Conferences December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Events & Conferences December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Events & Conferences December 2025 Report for?

The UK Hospitality Events & Conferences December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Google AI Overview visibility for Hospitality Events & Conferences UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Competitor Count for UK Hospitality Events & Conferences

Market Loss & Market Gains for UK Hospitality Events & Conferences

UK Hospitality Events & Conferences Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Frequently Asked Questions

Why is the UK Hospitality Events & Conferences December 2025 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Events & Conferences December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Events & Conferences December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Events & Conferences

AUS Events & Conferences