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UK Hospitality Events & Conferences - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
virginexperiencedays.co.uk 46.76
barbican.org.uk 13.22
royalalberthall.com 11.89
southbankcentre.co.uk 5.26
stubhub.co.uk 3.61
eventbrite.co.uk 2.61
premierinn.com 1
redletterdays.co.uk 0.94
mammamiatheparty.co.uk 0.78
formula1.com 0.73
others 13.2

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Virginexperiencedays.co.uk dominates with 46.76% click share, followed by Barbican.org.uk at 13.22%. ‘Others’ collectively hold 13.20%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date virginexperiencedays.co.uk barbican.org.uk royalalberthall.com stubhub.co.uk southbankcentre.co.uk redletterdays.co.uk buyagift.co.uk goldentours.com premierinn.com travelodge.co.uk
2025/05/01 34.71% 3.33% 6.35% 5.15% 8.54% 2.89% 2% 0.01% 2.61% 1.89%
2025/05/02 35.52% 4.13% 9.07% 3.84% 9.31% 1.67% 1.28% 0% 3.03% 1.71%
2025/05/03 30.36% 6.74% 10.82% 3.4% 7.13% 2.17% 1.28% 0.04% 2.39% 1.31%
2025/05/04 15.84% 7.53% 10.97% 4.23% 11.64% 2.28% 1.29% 0.05% 3.92% 1.61%
2025/05/05 33.82% 7.64% 7.15% 3.41% 8.26% 1.76% 0.54% 0.03% 2.65% 1.43%
2025/05/06 41.19% 10.11% 2.82% 3.5% 8.19% 2.32% 0.82% 0.04% 2.3% 1.08%
2025/05/07 42.48% 11.1% 1.47% 3.53% 7.09% 2.42% 1.31% 0.04% 2.81% 1.67%
2025/05/08 47.04% 9.1% 3.3% 3.35% 6.21% 1.93% 1.11% 0.05% 2% 0.71%
2025/05/09 33.1% 7.87% 1.98% 4.91% 8.8% 3.31% 1.67% 0.08% 3.29% 1.41%
2025/05/10 42.71% 9.15% 3.06% 4.19% 4.15% 1.34% 1.73% 0.06% 6.86% 1.39%
2025/05/11 42.55% 5.33% 2.64% 4.19% 5.49% 2.37% 2.97% 0.06% 2.76% 1.3%
2025/05/12 38.04% 14.75% 1% 5.6% 5.76% 1.88% 1.29% 0.06% 3.59% 1.3%
2025/05/13 42.84% 4.84% 2.56% 2.68% 6.47% 1.48% 1.5% 0.05% 9.14% 0.97%
2025/05/14 33.06% 11.66% 4.21% 3.81% 6.52% 1.57% 3.02% 0.06% 2.74% 1.01%
2025/05/15 28.67% 10.59% 5% 3.4% 7.48% 2.29% 2.53% 0.06% 3.12% 1.75%
2025/05/16 24.55% 15.18% 5.69% 3.41% 5.5% 2.37% 1.75% 0.07% 2.6% 1.69%
2025/05/17 25.38% 17.02% 2.44% 5.28% 3.66% 1.39% 1.06% 0.06% 3.02% 2.1%
2025/05/18 21.68% 14.46% 9.39% 4.05% 4.62% 2.35% 1.25% 0.04% 3.64% 2.21%
2025/05/19 34.06% 16.65% 8.96% 3.44% 2.59% 1.03% 0.87% 0.07% 1.98% 1.1%
2025/05/20 30.76% 12.21% 8.66% 3.07% 4.88% 1.32% 1.27% 5.88% 2.05% 0.81%
2025/05/21 23.44% 5.32% 10.05% 4.95% 7.27% 1.91% 2.09% 7.94% 1.98% 1.01%
2025/05/22 14.68% 19.22% 13.03% 4.26% 7.18% 2.52% 1.69% 5% 2.39% 1.06%
2025/05/23 27.98% 14.46% 6.63% 4.15% 7.1% 2.26% 2.02% 2.48% 2.53% 2.16%
2025/05/24 34.12% 7.95% 10.93% 3.4% 3.67% 3.08% 1.27% 5.47% 1.88% 1.19%
2025/05/25 26.47% 17.63% 12.08% 4.18% 3.43% 1.34% 0.96% 5.44% 2.55% 1.04%
2025/05/26 39.34% 13.61% 3.44% 3.59% 4.21% 0.88% 1.23% 3.31% 2.22% 1.11%
2025/05/27 49.13% 10.31% 2.78% 3.25% 6.65% 1.44% 1.67% 3.11% 1.17% 0.63%
2025/05/28 38.08% 6.42% 2.46% 4.82% 10.83% 1.66% 1.17% 2.96% 1.95% 1.08%
2025/05/29 34.55% 9.94% 10.81% 3.98% 7.47% 1.94% 0.6% 2.42% 1.68% 1.3%
2025/05/30 34.75% 9.01% 6.82% 4.24% 5.8% 2.23% 0.87% 2.69% 7.03% 0.68%
2025/05/31 51.13% 10.84% 8.14% 3.41% 2.74% 2.04% 1.18% 1.03% 0.89% 0.72%

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In May 2025, virginexperiencedays.co.uk led with a peak spend share of 51.13% on the 31st. Meanwhile, barbican.org.uk saw a notable rise mid-month, reaching 19.22% on the 22nd. Royalalberthall.com fluctuated, peaking at 13.03% on the 22nd. Stubhub.co.uk maintained a steady presence, while southbankcentre.co.uk experienced a surge on the 28th with 10.83%. Redletterdays.co.uk and buyagift.co.uk had modest shares, with goldentours.com spiking to 7.94% on the 21st. Premierinn.com and travelodge.co.uk showed consistent, lower spend shares throughout.

Market Exposure

Competitor Count for UK Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 205
2025/05/02 208
2025/05/03 233
2025/05/04 230
2025/05/05 228
2025/05/06 215
2025/05/07 259
2025/05/08 259
2025/05/09 250
2025/05/10 251
2025/05/11 235
2025/05/12 241
2025/05/13 251
2025/05/14 257
2025/05/15 259
2025/05/16 249
2025/05/17 207
2025/05/18 201
2025/05/19 231
2025/05/20 228
2025/05/21 217
2025/05/22 200
2025/05/23 195
2025/05/24 197
2025/05/25 185
2025/05/26 190
2025/05/27 172
2025/05/28 200
2025/05/29 191
2025/05/30 199
2025/05/31 183

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In May 2025, distinct advertisers fluctuated, peaking at 259 on May 7 and 15. The month concluded with a decline, reaching 183 on May 31.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
royalalberthall.com 7.57%
barbican.org.uk 2.56%
goldentours.com 0.78%
eventim.co.uk 0.39%
wbstudiotour.co.uk 0.39%
mammamiatheparty.co.uk -0.6%
premierinn.com -0.64%
eventbrite.co.uk -1.01%
southbankcentre.co.uk -1.4%
virginexperiencedays.co.uk -5.05%

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Royal Albert Hall shines with a 7.57% click share rise, while Virgin Experience Days drops by 5.05%. Barbican gains 2.56%, contrasting Eventbrite’s 1.01% decline.

Campaign Efficiency

UK Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date virginexperiencedays.co.uk barbican.org.uk royalalberthall.com thegiftexperience.co.uk wowcher.co.uk redletterdays.co.uk stubhub.co.uk southbankcentre.co.uk buyagift.co.uk premierinn.com
2025/05/01 41.17% 2.54% 3.91% 2.04% 5.7% 4.81% 2.3% 5.15% 3.06% 1.67%
2025/05/02 37.76% 3.34% 6.12% 1.97% 4.09% 2.98% 2.34% 7.23% 2.3% 2.2%
2025/05/03 30.27% 4.96% 11.86% 1.93% 4.15% 3.32% 1.94% 6.84% 1.84% 1.73%
2025/05/04 18.73% 5.53% 11.55% 0.2% 2.16% 3.77% 2.38% 10.16% 1.78% 3.25%
2025/05/05 37.04% 5.34% 5.98% 2.55% 2.9% 2.88% 2.1% 7.7% 0.56% 2.11%
2025/05/06 41.78% 7.3% 3.11% 1.83% 5.67% 3.67% 2% 6.75% 0.87% 1.69%
2025/05/07 46.26% 7.36% 1.94% 1.87% 3.35% 3.49% 1.89% 5.68% 1.85% 2%
2025/05/08 48.73% 6.16% 3.21% 1.94% 3.11% 2.91% 1.82% 5.64% 1.52% 1.33%
2025/05/09 33.78% 5.19% 2.21% 1.5% 3.96% 5.02% 2.7% 8.19% 2.12% 2.32%
2025/05/10 43.89% 6.29% 3.33% 0.89% 1.34% 2.09% 2.62% 2.87% 2.36% 3.88%
2025/05/11 44.88% 3.14% 3.18% 1.27% 1.61% 3.33% 2.05% 3.27% 4.06% 1.81%
2025/05/12 40% 11.42% 0.96% 1.29% 2.31% 3.16% 3.69% 4.08% 1.62% 2.96%
2025/05/13 48.54% 3.52% 1.61% 1.18% 3.19% 2.16% 1.56% 6.25% 1.94% 5.06%
2025/05/14 33.26% 8.52% 4.71% 0.83% 2.62% 2.4% 2.15% 6.4% 4.34% 2%
2025/05/15 28.65% 7.7% 5.48% 0.68% 2.82% 3.72% 1.87% 7.42% 3.76% 2.09%
2025/05/16 26.81% 11.68% 5.07% 1.45% 1.77% 4.08% 1.98% 5.52% 2.76% 1.83%
2025/05/17 28.7% 12.71% 2.8% 0.05% 4.86% 2.01% 2.99% 2.29% 1.13% 2.17%
2025/05/18 22.09% 10.77% 9.02% 0.07% 3.7% 3.8% 2.35% 3.39% 1.4% 2.77%
2025/05/19 36.13% 12.75% 8.6% 1.97% 1.93% 1.65% 1.99% 1.89% 1.24% 1.43%
2025/05/20 31.03% 9.42% 9.05% 1.75% 4% 2.08% 1.82% 5.1% 1.83% 1.89%
2025/05/21 23.2% 4.29% 10.72% 1.43% 1.16% 3.27% 3.24% 6.11% 2.8% 1.32%
2025/05/22 17.15% 14.45% 12.96% 1.45% 2.07% 4.19% 2.38% 7.4% 2.08% 1.39%
2025/05/23 28.3% 10.97% 5.8% 0.19% 2.25% 3.64% 2.38% 7.21% 2.28% 1.61%
2025/05/24 38.26% 5.69% 11.32% 0.46% 1.69% 5.34% 1.91% 2.52% 1.85% 1.16%
2025/05/25 30.13% 14.5% 13.12% 0.05% 0.5% 2.23% 2.61% 2.76% 1.02% 2.12%
2025/05/26 47.71% 10% 2.11% 0.07% 1.31% 1.33% 2.04% 2.6% 1.44% 1.49%
2025/05/27 52.28% 6.83% 2.83% 1.61% 3.41% 2.15% 1.66% 5.72% 2.17% 0.64%
2025/05/28 39.31% 4.48% 2.87% 0.82% 2.27% 2.91% 3.01% 10.83% 1.52% 1.26%
2025/05/29 36.63% 7.26% 9.29% 3.84% 0.57% 3.32% 2.4% 8.21% 0.61% 1.07%
2025/05/30 36.59% 6.37% 6.18% 2.92% 1.49% 3.78% 2.5% 5.38% 1.42% 3.76%
2025/05/31 52.22% 7.26% 6.98% 3.87% 3.16% 3% 1.69% 1.59% 1.53% 0.56%

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In May 2025, virginexperiencedays.co.uk led with fluctuating impressions, peaking at 52.28%. Barbican.org.uk and royalalberthall.com showed steady growth, while thegiftexperience.co.uk remained low. The month concluded with virginexperiencedays.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    WB's Preferred Partner - Harry Potter Studio Tours https://www.goldentours.com

    Tickets Include Transportation from London on Harry Potter Branded Bus. Book for Summer! See The Movie Set, Costume & Props from All Harry Potter Movies at...

  2. 2
    Hotels in O2 Arena, London | IHG® Hotels & Resorts | A Hotel For Every Occasion https://www.ihg.com

    Open Up Your World and Discover Our Family of Brands. Over 6,600 Hotels Worldwide! Select Personal Stay Preferences to Customize Hotel Stays Just The Way You Like. Best Price Guarantee. Prime Locations. Earn IHG® One Rewards.

  3. 3
    Hotels Near Excel - Excel Hotels https://www.premierinn.com › hotels › london

    Plan Your Break With Our Flexible Rate Options. Premier Inn Has Comfort You Can Count On.

  4. 4
    What's on - Free events - London https://www.southbankcentre.co.uk

    Take part in our free events, workshops, social gatherings and family entertainment. The Southbank Centre offers free creative activities to inspire everyone. Read News. View Magazine.

  5. 5
    Virgin Experience Days https://www.virginexperiencedays.co.uk

    Official Site — Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone.

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In the bustling world of PPC advertising, five standout campaigns capture attention. Golden Tours enchants with Harry Potter Studio Tours, offering a magical journey from London. IHG® Hotels & Resorts promises personalized stays across 6,600 locations. Premier Inn ensures comfort near Excel. Southbank Centre invites all to free creative events. Virgin Experience Days offers unique UK adventures. Each ad weaves a compelling narrative, enticing audiences with unique experiences and promises.

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