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UK Hospitality Food & Beverage - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – UK

Google AI Overview visibility for Hospitality Food & Beverage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.33700203022
92.6629979698
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 7%
Navigational 4%
Seasonal 0%
Local 22%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
just-eat.co.uk 29.8
opentable.co.uk 13.79
deliveroo.co.uk 12.61
ubereats.com 7.38
virginexperiencedays.co.uk 4.75
premierinn.com 2.64
getyourguide.com 2.62
papajohns.co.uk 1.97
brewersfayre.co.uk 1.97
groupon.co.uk 1.4
others 21.07
  • just-eat.co.uk - 29.8%
  • opentable.co.uk - 13.79%
  • deliveroo.co.uk - 12.61%
  • ubereats.com - 7.38%
  • virginexperiencedays.co.uk - 4.75%
  • premierinn.com - 2.64%
  • getyourguide.com - 2.62%
  • papajohns.co.uk - 1.97%
  • brewersfayre.co.uk - 1.97%
  • groupon.co.uk - 1.4%
  • others - 21.07%

Copyright © Adthena. All rights reserved.

Just Eat leads with 29.8% click share, followed by OpenTable at 13.79%. Deliveroo captures 12.61%, while ‘others’ collectively hold 21.07%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date ubereats.com just-eat.co.uk opentable.co.uk deliveroo.co.uk getyourguide.com virginexperiencedays.co.uk viator.com premierinn.com groupon.co.uk thefork.co.uk
2026/03/01 2.45% 48.77% 3.73% 20.33% 6.36% 2.11% 1.41% 1.4% 1.08% 0.03%
2026/03/02 6.23% 33.44% 2.7% 31.09% 1.03% 5.32% 1.12% 1.71% 1.45% 0.03%
2026/03/03 1.57% 41.66% 2.27% 31.27% 1.2% 2.13% 1.17% 1.26% 1.72% 0.02%
2026/03/04 2.74% 31.95% 3.25% 21.78% 5.07% 5.13% 2.22% 2.52% 2.28% 0.08%
2026/03/05 8.5% 30.02% 3.36% 34.93% 1.92% 2.95% 0.97% 1.3% 1.44% 0.02%
2026/03/06 10.36% 44.17% 9.14% 14.11% 1.4% 3.83% 1.35% 1.31% 0.99% 0.01%
2026/03/07 17.73% 40.14% 6.63% 17.43% 4.44% 1.93% 0.82% 1.03% 0.38% 0.11%
2026/03/08 10.15% 46.66% 7.15% 17.34% 1.87% 2.49% 1.1% 1.32% 0.53% 0.08%
2026/03/09 2.53% 17.52% 32.87% 20.9% 4.6% 3.46% 1.06% 1.53% 0.65% 0.04%
2026/03/10 1.11% 43.96% 2.28% 26.87% 3.87% 3.64% 1.22% 1.49% 0.92% 0.05%
2026/03/11 1.34% 34.29% 13.15% 25.29% 2.86% 5.5% 1.31% 1.63% 1.15% 0.05%
2026/03/12 6.21% 15.86% 9.67% 27.05% 3.37% 6.57% 1.73% 2.45% 0.7% 0.04%
2026/03/13 1.49% 41.43% 13.26% 24.04% 3.33% 2.88% 0.68% 0.95% 0.67% 0.03%
2026/03/14 8.5% 30.9% 11.62% 25.06% 2.04% 5.64% 1.09% 1.29% 0.9% 0.08%
2026/03/15 6.46% 39.85% 14.93% 17.96% 1.47% 3.71% 1.52% 1.56% 0.63% 0.02%
2026/03/16 1.54% 34.16% 13.88% 22.35% 1.76% 4.07% 1.77% 2.15% 0.96% 0.16%
2026/03/17 1.46% 13.54% 22.49% 13.91% 3.22% 4.34% 1.16% 1.44% 1.06% 19.2%
2026/03/18 1.22% 44.14% 3.48% 18.23% 3.26% 4.45% 1.97% 1.88% 1.46% 0%
2026/03/19 1.54% 46.86% 16.03% 6.69% 2.93% 5.39% 1.92% 1.5% 0.78% 0.04%
2026/03/20 2.26% 38.94% 5.31% 6.64% 4.02% 11.51% 1.38% 1.27% 3.68% 0.01%
2026/03/21 1.41% 31.98% 12.55% 3.58% 1.26% 7.57% 1.35% 1.38% 4.22% 0.08%
2026/03/22 1.92% 37.56% 4.15% 17.4% 2.31% 3.72% 1.72% 1.33% 1.97% 0.01%
2026/03/23 2.82% 38.33% 4.52% 10.46% 3.53% 5.74% 2.03% 2.08% 1.71% 0.15%
2026/03/24 1.46% 13.43% 22.29% 13.81% 3.19% 4.3% 1.15% 1.42% 1.05% 19.03%
2026/03/25 0.8% 54.84% 6.29% 17.08% 0.86% 2.71% 1.24% 0.94% 0.54% 0.02%
2026/03/26 0.62% 26.35% 22.99% 16.51% 3.05% 3.94% 2.85% 1.62% 0.79% 0.03%
2026/03/27 1.45% 40.89% 15.72% 22.86% 1.22% 2.39% 1.39% 1.25% 0.48% 0.02%
2026/03/28 13.58% 15.79% 29.3% 13.37% 3.48% 3.67% 1.78% 1.84% 0.66% 0.01%
2026/03/29 6.53% 48.41% 2.93% 20.34% 1.89% 1.66% 2.13% 1.77% 0.5% 0.08%
2026/03/30 2.03% 45.17% 19.6% 4.1% 1.72% 4.67% 1.96% 1.86% 0.78% 0.12%
2026/03/31 24.46% 19.51% 17.44% 13.36% 4.61% 3.69% 1.56% 1.3% 0.62% 0.02%
  • ubereats.com
  • just-eat.co.uk
  • opentable.co.uk
  • deliveroo.co.uk
  • getyourguide.com
  • virginexperiencedays.co.uk
  • viator.com
  • premierinn.com
  • groupon.co.uk
  • thefork.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, UberEats saw a dramatic rise, peaking at 24.46 on the 31st. Just-Eat.co.uk maintained dominance, fluctuating but ending strong. OpenTable.co.uk spiked mid-month, while Deliveroo.co.uk showed consistent activity. TheFork.co.uk had notable spikes on the 17th and 24th.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 279
2026/03/02 284
2026/03/03 296
2026/03/04 302
2026/03/05 314
2026/03/06 310
2026/03/07 305
2026/03/08 317
2026/03/09 327
2026/03/10 305
2026/03/11 305
2026/03/12 301
2026/03/13 325
2026/03/14 304
2026/03/15 297
2026/03/16 311
2026/03/17 318
2026/03/18 297
2026/03/19 288
2026/03/20 326
2026/03/21 292
2026/03/22 286
2026/03/23 294
2026/03/24 318
2026/03/25 265
2026/03/26 266
2026/03/27 241
2026/03/28 253
2026/03/29 225
2026/03/30 230
2026/03/31 237

Copyright © Adthena. All rights reserved.

March began with 279 advertisers, peaking at 327 mid-month. A decline followed, ending at 237. The month showcased dynamic shifts, reflecting competitive fluctuations.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
virginexperiencedays.co.uk 1.45%
thecumberland.com 1.37%
papajohns.co.uk 0.94%
wowcher.co.uk 0.94%
groupon.co.uk 0.79%
bombaysapphire.com -0.55%
fourseasons.com -0.94%
ubereats.com -1.37%
deliveroo.co.uk -4.77%
just-eat.co.uk -5.09%

Copyright © Adthena. All rights reserved.

In the past month, virginexperiencedays.co.uk and thecumberland.com saw notable click share increases, while just-eat.co.uk and deliveroo.co.uk experienced significant declines.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date deliveroo.co.uk ubereats.com just-eat.co.uk opentable.co.uk viator.com getyourguide.com virginexperiencedays.co.uk groupon.co.uk buyagift.co.uk fourseasons.com
2026/03/01 23.53% 2.69% 44.62% 3.47% 2.33% 6.61% 2.11% 1.12% 0.71% 0.13%
2026/03/02 29.11% 7.97% 34.1% 3.02% 1.12% 0.74% 5.72% 1.64% 1.81% 0.2%
2026/03/03 24.79% 2.23% 45.82% 2.51% 1.47% 1.01% 2.16% 2.02% 0.96% 4.37%
2026/03/04 24.72% 2.79% 30.73% 3.04% 3.44% 4.97% 5.07% 2.41% 1.74% 0.08%
2026/03/05 34.22% 10.65% 33.2% 2.86% 0.93% 1.6% 2.8% 1.46% 1.06% 0.04%
2026/03/06 11.51% 15.19% 42.38% 11.22% 1.46% 0.98% 3.65% 1.06% 1.39% 0.06%
2026/03/07 17.07% 20.73% 35.73% 9.46% 1.35% 4.8% 1.62% 0.37% 0.46% 0.12%
2026/03/08 16.55% 9.59% 47.99% 11.19% 0.65% 1.17% 2.2% 0.53% 0.46% 0.09%
2026/03/09 23.18% 4.07% 19.61% 21.23% 2.02% 6.1% 3.95% 0.72% 0.76% 0.14%
2026/03/10 31.17% 1.25% 41.48% 2.16% 1.9% 3.72% 3.31% 0.84% 0.7% 0.41%
2026/03/11 24.41% 1.54% 32.33% 7.76% 1.32% 2.56% 4.77% 1.01% 0.94% 0.04%
2026/03/12 21.69% 6.63% 14.69% 8.84% 1.88% 2.76% 5.52% 0.69% 1.16% 21.84%
2026/03/13 19.77% 1.96% 33.94% 10.85% 1.09% 3.4% 2.59% 0.63% 0.66% 17.15%
2026/03/14 22.63% 10.2% 30.64% 12.82% 1.5% 2.13% 5.56% 0.96% 0.89% 0.03%
2026/03/15 21.75% 7.4% 40.3% 12.48% 2.04% 1.01% 3.61% 0.58% 0.59% 0.11%
2026/03/16 20.6% 2.02% 33.08% 8.77% 12.32% 3.36% 3.53% 0.94% 0.94% 0.05%
2026/03/17 11.64% 2.19% 13.39% 19.81% 3.78% 3.97% 4.65% 1.16% 1.86% 5.27%
2026/03/18 21.53% 1.25% 41.91% 3.37% 3.4% 3.2% 4.14% 1.46% 1.53% 0.27%
2026/03/19 5.72% 1.69% 49.42% 11.32% 4.01% 3.3% 5.47% 1.01% 1.24% 0.2%
2026/03/20 6.54% 2.59% 33.88% 4.72% 2.28% 3.89% 10% 3.67% 2.6% 0.08%
2026/03/21 3.01% 1.62% 29.27% 13% 2.23% 2.2% 8.29% 4.88% 3.72% 0.19%
2026/03/22 12.55% 2.24% 37.59% 4.52% 1.47% 1.85% 4.02% 2.39% 1.15% 0.11%
2026/03/23 11.76% 3.86% 36.8% 4.12% 3.49% 3.7% 5.28% 1.88% 1.96% 0.25%
2026/03/24 11.64% 2.19% 13.39% 19.81% 3.78% 3.97% 4.65% 1.16% 1.86% 5.27%
2026/03/25 13.64% 0.83% 57% 8.34% 1.38% 0.92% 2.9% 0.59% 0.54% 0.14%
2026/03/26 19.45% 0.6% 30.76% 15.65% 3.57% 3.19% 4.59% 0.83% 1.22% 0.11%
2026/03/27 22.37% 1.81% 45.01% 11.37% 2% 1.04% 2.66% 0.6% 1.05% 0.25%
2026/03/28 14.74% 17.05% 16.42% 22.59% 3.62% 3.69% 3.87% 1.22% 1.31% 0.21%
2026/03/29 18.21% 9.36% 41.49% 14.43% 1.58% 1.2% 1.47% 0.45% 0.4% 0.03%
2026/03/30 4.53% 2.58% 49.9% 14.19% 2% 1.43% 5.27% 0.86% 0.48% 0.14%
2026/03/31 30.66% 25.74% 11.64% 11.43% 3.49% 3.37% 2.09% 0.9% 0.19% 0.05%
  • deliveroo.co.uk
  • ubereats.com
  • just-eat.co.uk
  • opentable.co.uk
  • viator.com
  • getyourguide.com
  • virginexperiencedays.co.uk
  • groupon.co.uk
  • buyagift.co.uk
  • fourseasons.com

Copyright © Adthena. All rights reserved.

In March 2026, Just Eat dominated with fluctuating impressions, peaking at 57.00%. Deliveroo saw highs and lows, ending strong at 30.66%. Uber Eats surged late, closing at 25.74%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month
  1. 1
    Deliveroo - Food Delivery https://www.deliveroo.co.uk › deliveroo › delivery

    Order Food On Deliveroo — 50% off when you spend a minimum of £15 on items. New customers only. T&Cs apply.

  2. 2
    London Michelin Dining - Michelin Breakfast London https://www.fourseasons.com › four_seasons › dining

    Enjoy Pavyllon London, Bar Antoine And Afternoon Tea In Mayfair’s Luxury Setting. Discover Four Seasons London Dining, From Michelin-Star Tables...

  3. 3
    McDonald's Delivery - Order Now https://www.just-eat.co.uk

    Order Your Favourite Meal From McDonald's Within A Few Steps At Just Eat! Food Fresh From Your Favourite Restaurants Direct To Your Door.

  4. 4
    Within Walking Distance - Restaurants Near Me https://www.opentable.co.uk

    Explore the menu, view photos, and read from 19 million verified reviews. Guarantee your reservation with OpenTable, with no reservation fees & instant confirmation. Make & Modify Bookings.

  5. 5
    Late-Night Bites For Delivery - Restaurants Near Me https://www.ubereats.com

    Get food delivered now. Satisfy late-night cravings with Uber Eats. Get contactless delivery for restaurant takeaways, food shopping and more.

Copyright © Adthena. All rights reserved.

In the bustling world of food delivery and dining, Deliveroo entices new customers with a 50% discount, while Four Seasons offers a luxurious Michelin-star experience. Just Eat simplifies McDonald’s delivery, OpenTable ensures seamless reservations, and Uber Eats caters to late-night cravings with contactless delivery.

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