UK Hospitality Food & Beverage - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Food & Beverage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	6.40515578479
	93.5948442152

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	36
	64

36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	9%
Navigational	4%
Seasonal	2%
Local	25%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
opentable.co.uk	26.97
ubereats.com	21
virginexperiencedays.co.uk	9.15
just-eat.co.uk	8.29
deliveroo.co.uk	6.66
beefeater.co.uk	3.01
brewersfayre.co.uk	2.32
buyagift.co.uk	1.96
premierinn.com	1.92
papajohns.co.uk	1.35
others	17.37

opentable.co.uk - 26.97%
ubereats.com - 21%
virginexperiencedays.co.uk - 9.15%
just-eat.co.uk - 8.29%
deliveroo.co.uk - 6.66%
beefeater.co.uk - 3.01%
brewersfayre.co.uk - 2.32%
buyagift.co.uk - 1.96%
premierinn.com - 1.92%
papajohns.co.uk - 1.35%
others - 17.37%

OpenTable leads with 26.97% click share, followed by UberEats at 21%. Others collectively hold 17.37%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ubereats.com	opentable.co.uk	virginexperiencedays.co.uk	buyagift.co.uk	deliveroo.co.uk	premierinn.com	wowcher.co.uk	groupon.co.uk	beefeater.co.uk	just-eat.co.uk
2025/12/01	7.04%	15.29%	15.08%	6.76%	4.61%	3.33%	1.63%	2.9%	0.26%	23.83%
2025/12/02	6.14%	5.56%	14.93%	2.06%	5.87%	1.7%	2.44%	3.04%	0.15%	42.76%
2025/12/03	16.61%	6.58%	9.74%	1.36%	7.99%	1.76%	1.68%	1.4%	3.44%	34.94%
2025/12/04	6.68%	43.21%	10.87%	1.69%	13.16%	1.26%	1.57%	2.18%	0.13%	1.69%
2025/12/05	23.44%	16.5%	16.47%	2.74%	11.3%	1.55%	1.93%	3.06%	0.2%	2.02%
2025/12/06	12.45%	24.06%	15.81%	3.49%	17.18%	1.82%	2.67%	3.23%	0.27%	1.07%
2025/12/07	14.75%	18.32%	16.35%	1.98%	16.72%	1.94%	1.28%	2.57%	4.42%	2.87%
2025/12/08	21.82%	24.49%	12.43%	1.47%	15.69%	1.6%	1.32%	2.07%	0.31%	3.3%
2025/12/09	16.46%	16.75%	20.01%	3.52%	2.55%	2.34%	1.99%	4.83%	5.31%	0.35%
2025/12/10	20.87%	24.63%	8.24%	1.91%	16.4%	1.15%	0.96%	1.75%	0.24%	0.36%
2025/12/11	26.22%	11.69%	15.15%	4.35%	15.45%	2.13%	1.08%	2.95%	0.22%	0.61%
2025/12/12	20.19%	32.97%	9.9%	2.64%	9.92%	1.34%	1.42%	2.24%	0.58%	0.38%
2025/12/13	27.23%	37.13%	7.5%	1.48%	10.08%	0.83%	0.54%	0.94%	0.15%	0.28%
2025/12/14	19.44%	15.68%	16.56%	2.81%	10.8%	1.68%	1.66%	3.64%	1.06%	1.45%
2025/12/15	10.08%	45.03%	11.47%	2.26%	5.82%	1.75%	0.8%	2.67%	0.46%	0.21%
2025/12/16	20.9%	12.37%	13.99%	2.73%	13.94%	1.46%	0.92%	2.01%	0.45%	0.21%
2025/12/17	30.09%	10.29%	13.33%	3.51%	19.04%	1.51%	0.68%	1.85%	1%	0.06%
2025/12/18	12.48%	19.73%	13.83%	2.86%	8.87%	1.19%	0.65%	1.17%	17.93%	0.03%
2025/12/19	35.85%	18.69%	8.71%	1.78%	16.62%	0.58%	0.5%	0.88%	0.32%	0.04%
2025/12/20	23.94%	36.91%	6.78%	1.44%	16.11%	0.28%	0.64%	0.72%	0.36%	0.15%
2025/12/21	30.22%	30.08%	10.18%	2.34%	9.08%	0.83%	1.41%	1.54%	0.86%	1.07%
2025/12/22	39.17%	12.17%	14.98%	4.85%	3.81%	1.4%	1.84%	1.92%	0.47%	0.23%
2025/12/23	14.75%	19.26%	12.98%	5.19%	10.01%	1.09%	1.18%	1.25%	16%	0.23%
2025/12/24	28.11%	9.94%	17.91%	5.21%	16.86%	1.12%	1.61%	1.76%	0.31%	0.66%
2025/12/25	36.66%	7.1%	16.67%	2.53%	6.49%	1.15%	2.51%	1.53%	0.54%	0.94%
2025/12/26	15.74%	9.95%	10.81%	1.49%	9.67%	1.14%	2.51%	2.13%	14.75%	0.18%
2025/12/27	53.09%	7.59%	6.09%	0.71%	2.82%	1.48%	1.93%	1.44%	9.74%	0.07%
2025/12/28	44.68%	16.83%	5.43%	1%	10.28%	1.55%	0.92%	1.45%	0.75%	0.88%
2025/12/29	13.03%	26.7%	11.97%	2.32%	7.67%	3.39%	2.29%	1.64%	0.93%	0.55%
2025/12/30	11.7%	52.5%	5.08%	1.16%	12.75%	1.38%	0.79%	1.06%	0.24%	0.39%
2025/12/31	45.08%	23.85%	4.82%	1.35%	1.23%	1.22%	0.94%	0.94%	0.37%	0.3%

ubereats.com
opentable.co.uk
virginexperiencedays.co.uk
buyagift.co.uk
deliveroo.co.uk
premierinn.com
wowcher.co.uk
groupon.co.uk
beefeater.co.uk
just-eat.co.uk

In December 2025, UberEats saw fluctuating PPC spend, peaking at 53.09 on the 27th. OpenTable’s highest was 52.5 on the 30th. Virgin Experience Days remained steady, while Buyagift and Deliveroo had modest peaks. Just-Eat’s spend plummeted after early highs.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	317
2025/12/02	306
2025/12/03	307
2025/12/04	312
2025/12/05	338
2025/12/06	345
2025/12/07	351
2025/12/08	320
2025/12/09	321
2025/12/10	338
2025/12/11	349
2025/12/12	357
2025/12/13	355
2025/12/14	319
2025/12/15	326
2025/12/16	329
2025/12/17	322
2025/12/18	304
2025/12/19	309
2025/12/20	312
2025/12/21	290
2025/12/22	321
2025/12/23	317
2025/12/24	301
2025/12/25	320
2025/12/26	309
2025/12/27	291
2025/12/28	298
2025/12/29	312
2025/12/30	296
2025/12/31	286

Advertisers fluctuated in December, peaking at 357 on the 12th, then gradually declined, ending the month at 286.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ubereats.com	10.86%
beefeater.co.uk	2.97%
papajohns.co.uk	1.1%
tgifridays.co.uk	0.74%
gelato.com	0.59%
groupon.co.uk	-0.79%
virginexperiencedays.co.uk	-1.24%
brewersfayre.co.uk	-1.31%
deliveroo.co.uk	-1.96%
opentable.co.uk	-6.3%

In the past month, ubereats.com surged with a 10.86% click share increase, while opentable.co.uk faced a significant drop of 6.3%.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ubereats.com	opentable.co.uk	experienceoxfordshire.org	rubenshotel.com	virginexperiencedays.co.uk	buyagift.co.uk	groupon.co.uk	deliveroo.co.uk	beefeater.co.uk	just-eat.co.uk
2025/12/01	7.12%	13.4%	0.26%	0.17%	13.65%	6.14%	2.53%	3.23%	0.31%	36.33%
2025/12/02	7.63%	4.68%	0%	0.23%	10.95%	1.43%	2.16%	10.91%	0.17%	48.91%
2025/12/03	18.6%	5.01%	0%	0%	6.84%	0.96%	0.95%	7.65%	8.81%	39.96%
2025/12/04	7.39%	41.74%	0.15%	0.15%	10.64%	1.57%	2.17%	15.66%	0.21%	1.25%
2025/12/05	30.35%	20.49%	0.25%	0.12%	13.67%	2.17%	2.65%	10.5%	0.23%	1.18%
2025/12/06	14.69%	22.59%	0.24%	0.15%	12.29%	2.78%	2.8%	26.02%	0.31%	0.82%
2025/12/07	17.9%	18.03%	0.4%	0%	13.43%	1.64%	1.97%	15.51%	13.01%	1.91%
2025/12/08	24.5%	26.41%	0.27%	0.06%	10.98%	1.24%	1.92%	17.52%	0.47%	2.27%
2025/12/09	20.45%	16.25%	0.62%	0.38%	16.1%	2.66%	4.46%	1.51%	16.05%	0.18%
2025/12/10	18.29%	28.89%	0.18%	8.58%	6.59%	1.48%	1.5%	16.17%	0.21%	0.16%
2025/12/11	30.07%	11.86%	0.28%	0.03%	13.2%	3.65%	2.96%	18.59%	0.23%	0.27%
2025/12/12	22.84%	39.31%	0.28%	0.41%	8.01%	2.19%	1.79%	9%	0.53%	0.18%
2025/12/13	25.58%	38.56%	0.16%	0%	6.27%	1.35%	0.85%	10.53%	0.3%	0.19%
2025/12/14	17.49%	21.53%	0.11%	0.07%	14.29%	2.28%	2.93%	16.32%	1%	0.9%
2025/12/15	13.16%	47.75%	0.3%	0.09%	9.84%	1.91%	2.49%	6.6%	0.47%	0.11%
2025/12/16	25.39%	12.1%	0.33%	0.17%	11%	2.07%	1.59%	15.16%	0.46%	0.1%
2025/12/17	29.61%	8.02%	0.23%	0.12%	9.78%	2.41%	1.57%	12.85%	0.84%	0.03%
2025/12/18	12.37%	13.51%	0.28%	7.59%	11.88%	2.24%	1%	7.33%	18.01%	0.02%
2025/12/19	39.14%	20.87%	0.08%	0.31%	8.14%	1.66%	0.86%	15.86%	0.33%	0.02%
2025/12/20	25.86%	34.16%	0.1%	0%	6.74%	1.39%	0.77%	18.41%	0.37%	0.14%
2025/12/21	40.11%	28.26%	0.19%	0.23%	8.65%	2.05%	1.41%	6.94%	0.69%	0.8%
2025/12/22	29.98%	13.62%	0.23%	0.04%	15.29%	4.63%	2.06%	14.47%	0.5%	0.1%
2025/12/23	15.28%	23.47%	0.19%	0.1%	9.77%	3.83%	0.92%	10.36%	14.88%	0.09%
2025/12/24	25.76%	14.48%	0.22%	0.37%	16.91%	4.61%	1.7%	19.02%	0.31%	0.54%
2025/12/25	36.75%	6.78%	7.41%	0.17%	15.09%	2.12%	1.34%	7.42%	0.38%	0.53%
2025/12/26	16.77%	17.43%	0.09%	0.08%	9.87%	1.38%	1.96%	5.78%	15.84%	0.09%
2025/12/27	42.81%	8.17%	0.33%	0.14%	6.12%	0.76%	1.4%	2.45%	10.76%	0.06%
2025/12/28	39.2%	18.89%	15.79%	0.12%	3.44%	0.56%	0.91%	9.42%	0.54%	0.39%
2025/12/29	13.75%	33.21%	0.54%	0.23%	10.18%	1.92%	1.38%	5.06%	1.06%	0.3%
2025/12/30	11.94%	33.69%	0.4%	8.19%	4.46%	0.99%	0.84%	10.39%	0.26%	0.22%
2025/12/31	42.08%	27.97%	6.39%	5.3%	4.15%	1.09%	0.88%	0.73%	0.3%	0.15%

ubereats.com
opentable.co.uk
experienceoxfordshire.org
rubenshotel.com
virginexperiencedays.co.uk
buyagift.co.uk
groupon.co.uk
deliveroo.co.uk
beefeater.co.uk
just-eat.co.uk

In December 2025, UberEats and OpenTable dominated PPC impressions. UberEats peaked at 42.81% on December 27, while OpenTable reached 47.75% on December 15. The month ended with UberEats at 42.08% and OpenTable at 27.97%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month

1
Breakfast, Lunch & Dinner - Bring The Whole Family https://www.beefeater.co.uk
Brighten Your Day At Your Local Beefeater With Great Food & Drinks At Even Better Prices. Join Us This Winter For Smoking Hot Deals & New Dishes...
2
Find Top Restaurants Near Me https://www.experienceoxfordshire.org
fancy restaurants near me — Michelin star restaurants, cosy rural pubs, farmers’ markets, and social enterprise cafes. Explore diverse dining in Oxford. From Michelin-stars to cozy pubs...
3
Places To Eat Near Me https://www.opentable.co.uk
The Best Places to Eat — Make reservations at the finest restaurants nearby. Book now and beat the crowd. Explore the menu, view photos, and read from 19 million verified reviews. Find Restaurants Near You. Free & Instant Bookings. Make & Modify Bookings. Discover Top Restaurants. Manage Your Reservations.
4
Restaurants Near Me https://www.thefork.co.uk
Find top restaurants nearby — Dig into faster bookings, personalised offers, and more with TheFork— Book a table today! Find...
5
Restaurants Near Me https://www.ubereats.com › food › delivery
Late-Night Bites For Delivery — Restaurant delivery near me? Order restaurants from nearby for delivery with Uber Eats. Don't search "Restaurants near me" Just open Uber Eats & order...

In the bustling world of PPC, Beefeater’s ad shines with family-friendly dining themes, while Experience Oxfordshire highlights diverse culinary experiences. OpenTable and TheFork focus on convenience and choice, and Uber Eats emphasizes late-night delivery. Each ad uniquely caters to different dining desires.

Frequently Asked Questions

Why is the UK Hospitality Food & Beverage December 2025 Report useful and how should I use it?

Why is the UK Hospitality Food & Beverage December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Food & Beverage December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Food & Beverage December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Food & Beverage December 2025 Report?

The UK Hospitality Food & Beverage December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Food & Beverage December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Food & Beverage December 2025 Report for?

The UK Hospitality Food & Beverage December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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UK Hospitality Food & Beverage - PPC Market Share Analysis December 2025

Food & Beverage – UK

Google AI Overview visibility for Hospitality Food & Beverage UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Competitor Count for UK Hospitality Food & Beverage

Market Loss & Market Gains for UK Hospitality Food & Beverage

UK Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Frequently Asked Questions

Why is the UK Hospitality Food & Beverage December 2025 Report useful and how should I use it?

Why is the UK Hospitality Food & Beverage December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Food & Beverage December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Food & Beverage December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Food & Beverage

AUS Food & Beverage