UK Hospitality Food & Beverage - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Food & Beverage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	7.04924403949
	92.9507559605

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	39
	61

39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	8%
Navigational	3%
Seasonal	2%
Local	27%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ubereats.com	25.7
just-eat.co.uk	21.87
opentable.co.uk	13.8
deliveroo.co.uk	8.25
getyourguide.com	3.96
virginexperiencedays.co.uk	2.95
viator.com	2.59
beefeater.co.uk	1.83
papajohns.co.uk	1.75
premierinn.com	1.29
others	16.01

ubereats.com - 25.7%
just-eat.co.uk - 21.87%
opentable.co.uk - 13.8%
deliveroo.co.uk - 8.25%
getyourguide.com - 3.96%
virginexperiencedays.co.uk - 2.95%
viator.com - 2.59%
beefeater.co.uk - 1.83%
papajohns.co.uk - 1.75%
premierinn.com - 1.29%
others - 16.01%

In the PPC landscape, UberEats leads with 25.7% click share, followed by Just Eat at 21.87%. Others collectively hold 16.01%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	viator.com	ubereats.com	deliveroo.co.uk	just-eat.co.uk	getyourguide.com	virginexperiencedays.co.uk	opentable.co.uk	groupon.co.uk	buyagift.co.uk	beefeater.co.uk
2026/01/01	0.45%	46%	1.15%	1.63%	0.29%	3.82%	30.55%	1.09%	1.12%	0.67%
2026/01/02	0.46%	39.58%	1.22%	7.48%	0.3%	3.92%	28.07%	1.29%	0.98%	0.06%
2026/01/03	0.39%	31.71%	1.04%	15.42%	0.33%	4.92%	26.96%	1.76%	1.75%	0%
2026/01/04	0.32%	45.8%	0.86%	0.6%	0.38%	3.28%	29.33%	1.31%	1.19%	0%
2026/01/05	0.22%	48.29%	0.87%	1.22%	0.27%	2.64%	29.85%	1.2%	1.71%	0%
2026/01/06	0.27%	14.11%	31.12%	0.08%	0.36%	4.42%	29.87%	1.71%	2.23%	0.02%
2026/01/07	0.49%	39.77%	1.01%	0.25%	0.25%	4.06%	33.36%	0.84%	1.17%	0.24%
2026/01/08	0.11%	15.95%	56.81%	0.14%	0.2%	3.15%	2.01%	1.43%	1.46%	0.23%
2026/01/09	0.16%	20.87%	56.33%	0.17%	0.29%	3.23%	3.89%	1.38%	1.23%	0.39%
2026/01/10	0.12%	29.96%	37.32%	1.24%	0.34%	4.8%	6.71%	1.58%	1.54%	0.91%
2026/01/11	0.08%	25.56%	45.07%	0.13%	0.18%	2.06%	1.45%	0.8%	0.86%	16.3%
2026/01/12	0.13%	36.42%	13.74%	0.91%	0.5%	2.55%	5.45%	0.77%	1.01%	21.98%
2026/01/13	0.47%	48.32%	8.78%	0.28%	0.52%	4.69%	9.37%	1.68%	2.37%	0.47%
2026/01/14	0.43%	22.24%	16.08%	13.45%	0.39%	7.33%	5.94%	2.56%	3.67%	1.45%
2026/01/15	0.84%	20.32%	10.12%	5.43%	12.42%	3.97%	23.18%	0.99%	1.46%	6.21%
2026/01/16	0.16%	20.56%	55.49%	0.17%	0.28%	3.18%	3.84%	1.36%	1.22%	0.69%
2026/01/17	1.39%	34.49%	10%	0.53%	10.01%	3.88%	4.23%	1.17%	0.36%	21.53%
2026/01/18	3.02%	13.33%	9.18%	0.64%	12.4%	10.6%	6.85%	2.51%	1.08%	22.59%
2026/01/19	2.97%	13.39%	4.94%	11.59%	16.81%	8.14%	14.32%	3.16%	0.68%	0.4%
2026/01/20	1.71%	16.27%	5.86%	8.27%	11.36%	7.24%	25.34%	1.08%	1.44%	0.16%
2026/01/21	2.13%	53.88%	0.8%	0.56%	10.59%	3.98%	12.58%	0.75%	1.95%	0.04%
2026/01/22	26.32%	21.14%	8.16%	11.05%	1.36%	1.6%	2.75%	1.17%	1.43%	0.09%
2026/01/23	11.75%	30.11%	4.59%	19.58%	11.13%	1.48%	2.58%	0.69%	1.37%	0.01%
2026/01/24	17.97%	9.78%	8.01%	22.73%	7.65%	1.63%	8.02%	0.73%	1.04%	2.86%
2026/01/25	2.45%	42.49%	11.01%	14.03%	1.93%	1.83%	2.58%	1.26%	1.03%	0.21%
2026/01/26	20.48%	23.21%	2.62%	14.47%	8.58%	1.69%	2.6%	0.96%	0.48%	0.07%
2026/01/27	10.95%	15.51%	4.7%	27.99%	7.94%	1.56%	6.54%	0.8%	0.34%	0.1%
2026/01/28	12.1%	6.9%	0.9%	51.58%	8.48%	2.75%	2.16%	1.17%	1.78%	0.09%
2026/01/29	22.88%	14.18%	5.98%	11.52%	12.19%	3.02%	2.38%	1.2%	1.22%	0.1%
2026/01/30	19.33%	19.97%	4.68%	21.26%	8.24%	3.64%	2.72%	1.2%	0.99%	0.09%
2026/01/31	20.41%	19.52%	15.07%	14.73%	9.51%	3.43%	1.97%	1.38%	0.82%	0.11%

viator.com
ubereats.com
deliveroo.co.uk
just-eat.co.uk
getyourguide.com
virginexperiencedays.co.uk
opentable.co.uk
groupon.co.uk
buyagift.co.uk
beefeater.co.uk

In January 2026, Viator’s spend share surged mid-month, peaking at 26.32 on the 22nd. UberEats fluctuated, with a high of 53.88 on the 21st. Deliveroo spiked on the 8th at 56.81. By month’s end, Viator led, closing at 20.41.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	287
2026/01/02	294
2026/01/03	289
2026/01/04	289
2026/01/05	299
2026/01/06	290
2026/01/07	286
2026/01/08	288
2026/01/09	273
2026/01/10	274
2026/01/11	276
2026/01/12	275
2026/01/13	276
2026/01/14	263
2026/01/15	285
2026/01/16	273
2026/01/17	266
2026/01/18	266
2026/01/19	263
2026/01/20	269
2026/01/21	267
2026/01/22	250
2026/01/23	249
2026/01/24	246
2026/01/25	256
2026/01/26	273
2026/01/27	257
2026/01/28	250
2026/01/29	249
2026/01/30	259
2026/01/31	239

January saw a fluctuating trend in distinct advertisers, starting at 287 and peaking at 299. The month concluded with a decline to 239, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
just-eat.co.uk	31.48%
getyourguide.com	4.87%
viator.com	4.77%
bombaysapphire.com	0.96%
klook.com	0.7%
virginexperiencedays.co.uk	-1.22%
beefeater.co.uk	-3.05%
opentable.co.uk	-6.96%
deliveroo.co.uk	-11.67%
ubereats.com	-14.75%

Just-eat.co.uk surged with a 31.48% click share increase, while ubereats.com plummeted by 14.75%. Getyourguide.com and viator.com also saw positive gains, contrasting deliveroo.co.uk’s decline.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	just-eat.co.uk	ubereats.com	viator.com	deliveroo.co.uk	getyourguide.com	virginexperiencedays.co.uk	opentable.co.uk	groupon.co.uk	beefeater.co.uk	rubenshotel.com
2026/01/01	1.24%	52.97%	0.43%	0.99%	0.21%	3.96%	23.8%	1.1%	0.64%	0.22%
2026/01/02	4.04%	42.89%	0.43%	1.01%	0.22%	4.03%	26.06%	1.27%	0.08%	0.18%
2026/01/03	12.54%	35.65%	0.28%	0.75%	0.19%	4.22%	27.99%	1.39%	0%	0.13%
2026/01/04	0.44%	57.18%	0.26%	0.68%	0.24%	3.49%	18.04%	1.36%	0%	0.05%
2026/01/05	0.76%	48.13%	0.16%	0.69%	0.16%	2.42%	19.9%	1%	0%	0.04%
2026/01/06	0.06%	16.34%	0.22%	30.45%	0.27%	4.95%	21.51%	1.88%	0.02%	6.59%
2026/01/07	0.15%	42.57%	0.46%	0.74%	0.19%	4.32%	27.98%	0.85%	0.29%	5.51%
2026/01/08	0.05%	14.29%	0.06%	45.17%	0.1%	2.44%	1.56%	1%	0.23%	4.59%
2026/01/09	0.09%	23.01%	0.12%	55.4%	0.2%	3.07%	3.92%	1.16%	0.87%	0.07%
2026/01/10	0.92%	31.79%	0.05%	36.13%	0.19%	4.04%	8.66%	1.2%	0.91%	5.95%
2026/01/11	0.07%	30.66%	0.06%	40.89%	0.12%	2.13%	1.66%	0.85%	14.76%	0.3%
2026/01/12	0.73%	46.32%	0.07%	13.79%	0.4%	2.93%	6.66%	0.9%	12.09%	0.07%
2026/01/13	0.21%	55.56%	0.39%	9.62%	0.34%	4.09%	8.5%	1.31%	0.57%	0.24%
2026/01/14	24.23%	27.04%	0.27%	16.91%	0.2%	5.1%	4.49%	1.65%	1.31%	0.4%
2026/01/15	10.4%	19.83%	15.35%	10.32%	13.6%	3.01%	7.35%	0.93%	5.26%	1.38%
2026/01/16	0.09%	23.01%	0.12%	55.4%	0.2%	3.07%	3.92%	1.16%	0.87%	0.07%
2026/01/17	0.26%	36.57%	9.43%	12%	10.81%	3.11%	4.04%	1%	13.03%	0.05%
2026/01/18	0.32%	17.59%	15.54%	15.73%	13.86%	7.69%	6.28%	1.93%	8.6%	0.04%
2026/01/19	7.55%	15.7%	14.67%	6.12%	14.7%	4.99%	12.86%	4.6%	0.31%	0.08%
2026/01/20	11.1%	17.02%	14.53%	7.33%	9.65%	3.88%	17.3%	2.16%	0.13%	1.03%
2026/01/21	0.36%	42.12%	14.13%	0.44%	13.07%	2.87%	13.05%	0.77%	0.05%	0.05%
2026/01/22	20.68%	26.14%	15.13%	7.91%	2.12%	1.32%	2.44%	1.24%	2.99%	0%
2026/01/23	22.33%	33.34%	10.86%	5.38%	13.16%	1.13%	1.96%	0.69%	0.01%	0.07%
2026/01/24	21.18%	9.57%	18.2%	9.45%	10.24%	1.48%	11.9%	0.69%	2.64%	0.03%
2026/01/25	16.92%	34.22%	22.9%	8.39%	0.91%	0.89%	1.55%	0.63%	0.12%	4.84%
2026/01/26	23.42%	20.25%	9.94%	3.82%	9.1%	1.12%	2.1%	2.31%	3.75%	0.06%
2026/01/27	28.88%	15.3%	5.51%	6.61%	8.59%	1.09%	6.98%	0.61%	0.13%	17.82%
2026/01/28	47.18%	7.21%	24.84%	0.44%	8.18%	1.68%	1.55%	0.73%	0.08%	0.03%
2026/01/29	16.17%	18.36%	9.82%	9.6%	12.18%	1.87%	1.88%	0.82%	0.09%	6.78%
2026/01/30	25.36%	22.5%	10.48%	8.29%	10.1%	2.86%	2.39%	3.01%	0.11%	0.44%
2026/01/31	20.68%	20.04%	17.15%	16.5%	10.34%	2.84%	1.85%	1.05%	0.12%	0.03%

just-eat.co.uk
ubereats.com
viator.com
deliveroo.co.uk
getyourguide.com
virginexperiencedays.co.uk
opentable.co.uk
groupon.co.uk
beefeater.co.uk
rubenshotel.com

In January 2026, Just Eat’s impression share fluctuated, peaking at 47.18% on the 28th. UberEats started strong but declined, while Deliveroo surged mid-month. Viator and GetYourGuide saw mid-month spikes. The month ended with varied shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month

1
Beefeater | Steak Restaurant - Breakfast, Lunch & Dinner https://www.beefeater.co.uk › book
At Beefeater the Grill Is an Experience and We Love Bringing People Together To Enjoy It! We've Got Plenty of Amazing Deals...
2
Fast Delivery, Great Food | Deliveroo - Food Delivery https://www.deliveroo.co.uk › deliveroo › delivery
Deliveroo brings drool-worthy dishes straight to your door. Take your pick of dishes now. Say hello to the tastiest takeaways. Get your fave dishes delivered to your door now. Find Delicious Discounts.
3
Order Food Near Me - Takeaway Near You - Order Food Now https://www.just-eat.co.uk
Fresh Food From Your Favourite Birmingham Restaurants. Delivered To Your Door. Groceries, Pet Supplies, and Pharmacy...
4
Top-Rated Restaurants Near Me | Within Walking Distance https://www.opentable.co.uk
Guarantee your reservation with OpenTable, with no reservation fees & instant confirmation. Make reservations at the finest restaurants nearby. Book now and beat the crowd. Find Restaurants Near You. Free & Instant Bookings. Make & Modify Bookings.
5
Late-Night Bites For Delivery | Delivery In As Little As 20min https://www.ubereats.com › food › delivery
Get Food Delivery Now With Uber Eats. No Minimum Order Needed—Go On, Treat Yourself. Get Food Delivery Now. And Satisfy Those Late Night...

In the bustling world of hospitality and food delivery, top advertisers like Beefeater, Deliveroo, Just Eat, OpenTable, and Uber Eats captivate audiences with enticing themes. Beefeater highlights communal dining experiences, while Deliveroo and Just Eat promise convenience and variety. OpenTable offers seamless reservations, and Uber Eats caters to late-night cravings, each with unique propositions.

Frequently Asked Questions

Why is the UK Hospitality Food & Beverage January 2026 Report useful and how should I use it?

Why is the UK Hospitality Food & Beverage January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Food & Beverage January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Food & Beverage January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Food & Beverage January 2026 Report?

The UK Hospitality Food & Beverage January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Food & Beverage January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Food & Beverage January 2026 Report for?

The UK Hospitality Food & Beverage January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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UK Hospitality Food & Beverage - PPC Market Share Analysis January 2026

Food & Beverage – UK

Google AI Overview visibility for Hospitality Food & Beverage UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Competitor Count for UK Hospitality Food & Beverage

Market Loss & Market Gains for UK Hospitality Food & Beverage

UK Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Frequently Asked Questions

Why is the UK Hospitality Food & Beverage January 2026 Report useful and how should I use it?

Why is the UK Hospitality Food & Beverage January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Food & Beverage January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Food & Beverage January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Food & Beverage

AUS Food & Beverage