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UK Hospitality Food & Beverage - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
just-eat.co.uk 62.87
ubereats.com 17.19
virginexperiencedays.co.uk 3.59
premierinn.com 1.94
groupon.co.uk 1.5
wowcher.co.uk 1.25
brewersfayre.co.uk 1.11
gelato.com 0.64
greeneking.co.uk 0.57
deliveroo.co.uk 0.55
others 8.79

Copyright © Adthena. All rights reserved.

In the PPC landscape, Just Eat dominates with 62.87% click share, followed by Uber Eats at 17.19%. Others collectively hold 8.79%, while Virgin Experience Days captures 3.59%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date just-eat.co.uk ubereats.com virginexperiencedays.co.uk premierinn.com greeneking.co.uk wowcher.co.uk groupon.co.uk travelodge.co.uk thecornishcompany.com deliveroo.co.uk
2025/04/01 33.64% 14.26% 11.57% 3.47% 0.14% 4.8% 12.57% 0.51% 1.23% 0.73%
2025/04/02 26.58% 14.93% 12.03% 2.22% 0.37% 6.74% 8.71% 0.46% 1.65% 5.41%
2025/04/03 32.21% 18.5% 5.51% 1.95% 0.5% 5.71% 6.32% 0.43% 2.25% 3.62%
2025/04/04 31.98% 19.6% 5.41% 4.33% 0.46% 4.74% 3.9% 0.88% 3.01% 0.04%
2025/04/05 36.44% 21.35% 3.83% 3.89% 0.48% 2.82% 1.75% 0.52% 1.44% 0.12%
2025/04/06 56.38% 8.85% 3.6% 6.18% 0.36% 3.75% 2.35% 0.52% 1.32% 0.97%
2025/04/07 25.2% 22.96% 9.46% 3.89% 0.52% 3.25% 2.44% 0.79% 2.71% 0.08%
2025/04/08 49.57% 3% 6.37% 7.51% 0.46% 2.09% 2.8% 1.05% 1.56% 1.38%
2025/04/09 25.42% 0.82% 15.53% 8.19% 0.54% 3.95% 8.49% 0.89% 2.4% 0.31%
2025/04/10 35.53% 3.82% 5.06% 8.26% 16.84% 1.48% 2.57% 0.99% 1.89% 0.14%
2025/04/11 46.01% 1.05% 11.86% 7.47% 0.66% 2.82% 3.39% 1.09% 0.82% 0.59%
2025/04/12 33.54% 9.39% 12.91% 6.22% 0.31% 3.74% 2.22% 0.89% 1.76% 0.54%
2025/04/13 28.6% 24.3% 4.95% 5.32% 0.6% 3.05% 1.98% 0.66% 1.23% 7.57%
2025/04/14 27.75% 28.31% 5.7% 5.38% 0.29% 2.3% 2.31% 0.8% 0.39% 8.14%
2025/04/15 39.87% 16.75% 7.69% 5.55% 0.65% 2.2% 2.37% 1.09% 0.26% 0.11%
2025/04/16 41.47% 18.6% 9.69% 5.21% 1.12% 2.24% 3.2% 0.61% 0.46% 0.01%
2025/04/17 41.07% 17.17% 6.92% 5.44% 1.62% 1.83% 3.14% 0.81% 0.47% 0.88%
2025/04/18 39.57% 26.17% 6.02% 3.95% 0.04% 1.32% 1.69% 0.84% 0.64% 1.57%
2025/04/19 41.1% 19.99% 6.76% 6.51% 0.08% 1.79% 2.09% 1.34% 0.97% 0.28%
2025/04/20 42.09% 11.48% 9.57% 2.82% 0.08% 1.79% 2.29% 1.14% 0.91% 10.11%
2025/04/21 42.65% 26.08% 7.43% 5.93% 0.1% 1.36% 0.87% 1.07% 0.38% 0.32%
2025/04/22 44.5% 21.18% 5.26% 5.09% 0.08% 2.3% 1.73% 1.16% 0.36% 0.09%
2025/04/23 32.47% 20.14% 11.13% 5.86% 0.04% 1.9% 3.23% 1.46% 0.6% 0.07%
2025/04/24 35.92% 19.45% 9.83% 4.87% 0.13% 2.14% 3.38% 1.15% 0.26% 1.08%
2025/04/25 29.88% 23.04% 10.33% 4.37% 3.1% 1.68% 1.83% 1.08% 1.05% 1.96%
2025/04/26 29.94% 22.93% 11.41% 6.72% 2.13% 1.98% 2.82% 1.23% 0.43% 2.67%
2025/04/27 35.39% 15.66% 13.07% 6.58% 0.3% 1.79% 3.04% 1.3% 0.69% 0.41%
2025/04/28 34.6% 19.37% 14.68% 4.31% 0.06% 2.1% 3.9% 1.01% 0.83% 0.17%
2025/04/29 53.47% 13.14% 7.73% 5.11% 0.52% 1.81% 2.04% 1.06% 0.51% 0.01%
2025/04/30 31.38% 18.28% 11.27% 6.68% 3.68% 2.74% 2.04% 1.17% 0.45% 0.18%

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Just Eat’s PPC spend fluctuated, peaking at 56.38% on April 6. UberEats saw a dip, hitting 0.82% on April 9. Virgin Experience Days maintained a steady presence, while Premier Inn’s spend was consistent. April concluded with varied spend shares.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 317
2025/04/02 307
2025/04/03 309
2025/04/04 318
2025/04/05 314
2025/04/06 314
2025/04/07 300
2025/04/08 332
2025/04/09 283
2025/04/10 304
2025/04/11 299
2025/04/12 286
2025/04/13 270
2025/04/14 283
2025/04/15 289
2025/04/16 266
2025/04/17 319
2025/04/18 265
2025/04/19 297
2025/04/20 266
2025/04/21 250
2025/04/22 278
2025/04/23 264
2025/04/24 274
2025/04/25 252
2025/04/26 262
2025/04/27 241
2025/04/28 269
2025/04/29 233
2025/04/30 255

Copyright © Adthena. All rights reserved.

April began with 317 advertisers, peaking at 332 on April 8. A decline followed, reaching 233 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
just-eat.co.uk 2.91%
ubereats.com 2.83%
virginexperiencedays.co.uk 0.52%
thelane.co.uk 0.14%
aquashard.co.uk 0.13%
tobycarvery.co.uk -0.48%
groupon.co.uk -0.52%
wowcher.co.uk -0.75%
beefeater.co.uk -0.83%
brewersfayre.co.uk -1.04%

Copyright © Adthena. All rights reserved.

In the past month, Just Eat and Uber Eats surged with click share increases of 2.91 and 2.83, respectively. Meanwhile, Brewers Fayre and Beefeater experienced declines of 1.04 and 0.83.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date just-eat.co.uk virginexperiencedays.co.uk ubereats.com laz.cafe greeneking.co.uk wowcher.co.uk premierinn.com groupon.co.uk buyagift.co.uk deliveroo.co.uk
2025/04/01 47.46% 11.12% 6.82% 0% 0.15% 5.21% 1.08% 13.33% 1.29% 0.71%
2025/04/02 35.81% 11.99% 6.75% 0% 0.38% 7.43% 0.71% 9.5% 1.13% 9.34%
2025/04/03 45.74% 5.87% 8.81% 0.1% 0.54% 6.5% 0.78% 7.21% 1.06% 3.81%
2025/04/04 44.56% 5.89% 9.2% 0% 0.54% 6.08% 1.42% 5.12% 0.44% 0.02%
2025/04/05 45.62% 4.08% 14.41% 0% 0.59% 3.21% 1.29% 1.98% 0.18% 0.08%
2025/04/06 68.63% 3.61% 4.42% 0.03% 0.42% 4.31% 1.88% 2.82% 0.41% 0.46%
2025/04/07 35.84% 9.59% 11.59% 12.38% 0.6% 3.94% 1.28% 2.71% 0.77% 0.04%
2025/04/08 65.32% 6.04% 1.88% 0% 0.43% 2.28% 2.08% 3.1% 0.67% 1.22%
2025/04/09 39.79% 14.72% 0.69% 0% 0.5% 4.17% 2.47% 9.5% 2.05% 0.2%
2025/04/10 49.26% 5.09% 2.87% 0% 15.51% 1.74% 2.53% 3.33% 0.43% 0.1%
2025/04/11 62.82% 9.74% 0.79% 0% 0.62% 2.43% 2.03% 2.9% 0.69% 0.41%
2025/04/12 42.88% 14.7% 4.55% 9.51% 0.3% 4.06% 1.82% 2.58% 0.71% 0.32%
2025/04/13 39.94% 5.29% 18.62% 0.07% 0.74% 3.89% 1.79% 2.28% 0.49% 10.7%
2025/04/14 43.13% 6.67% 15.79% 0% 0.4% 3.34% 1.99% 3.07% 1.1% 9.64%
2025/04/15 51.69% 7.88% 8.36% 8.86% 0.7% 2.57% 1.62% 2.87% 1.8% 0.06%
2025/04/16 58.02% 9.04% 8.79% 0% 1.08% 2.78% 1.73% 4.01% 1.91% 0.01%
2025/04/17 59.18% 6.75% 7.86% 0.15% 1.78% 1.8% 1.77% 3.12% 0.96% 0.93%
2025/04/18 60.54% 5.71% 13.12% 0% 0.04% 1.11% 1.31% 1.84% 0.45% 1.56%
2025/04/19 58.98% 7.59% 10.55% 0% 0.07% 1.9% 2.82% 1.91% 0.82% 0.22%
2025/04/20 48% 7.65% 9.35% 0% 0.06% 1.64% 0.97% 2.12% 1.16% 18.7%
2025/04/21 62.22% 8.35% 12.51% 0% 0.09% 1.7% 2.18% 1.21% 0.73% 0.22%
2025/04/22 64.11% 4.96% 9.88% 0.1% 0.07% 2.79% 1.7% 2.07% 1.18% 0.06%
2025/04/23 53.1% 11.37% 9.6% 0% 0.04% 2.1% 1.89% 3.6% 2.33% 0.05%
2025/04/24 54.88% 9.48% 9.33% 0% 0.13% 2.52% 1.69% 4.33% 1.25% 0.89%
2025/04/25 44.34% 9.12% 18.17% 0% 4.08% 1.87% 1.4% 1.95% 0.95% 4.53%
2025/04/26 46.71% 11.39% 15.96% 0% 2.05% 2.29% 2.37% 3.07% 1.01% 2.83%
2025/04/27 55.08% 12.24% 8% 0% 0.31% 1.96% 2.54% 3.1% 0.49% 0.3%
2025/04/28 51.67% 14.82% 9.09% 0% 0.1% 2.44% 1.65% 4.76% 1.32% 0.11%
2025/04/29 59.8% 8.56% 10.66% 0% 0.81% 2.58% 2.08% 2.96% 0.87% 0%
2025/04/30 49.11% 10.97% 8.77% 4.73% 4.15% 3.13% 2.39% 2.33% 0.84% 0.11%

Copyright © Adthena. All rights reserved.

Just-Eat.co.uk dominated April with fluctuating impressions, peaking at 68.63% on April 6. Virginexperiencedays.co.uk and Ubereats.com showed varied trends, while Laz.cafe and Greeneking.co.uk had minimal shares. The month ended with Just-Eat.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Steak Restaurant | Beefeater https://www.beefeater.co.uk

    Fresh From The Grill — Discover Our Seafood, Steaks and Plant Based...

  2. 2
    Get £12 Off When You Spend £20 https://www.deliveroo.co.uk › deliveroo › delivery

    Get £12 Off Your First Order — £12 off when you spend £20. New customers only. T&Cs & geographical restrictions apply. Save £12...

  3. 3
    Nearest Pub - Pubs Near You https://www.greeneking.co.uk

    It's Not Just The Pub, It's The People. Join Us In The Unbeatable Atmosphere of Your Local. Looking For...

  4. 4
    Just Eat https://www.just-eat.co.uk › london

    Just Eat.co.uk — Forget Coming Home To An Empty Fridge. Come Home To Something Tasty With Just Eat. The...

  5. 5
    Restaurants Near Me https://www.ubereats.com › food › delivery

    Food Delivery Near Me — Get Food Delivery Now With Uber Eats. No Minimum Order Needed—Go On...

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In the bustling world of hospitality and food delivery, top advertisers like Beefeater, Deliveroo, Greene King, Just Eat, and Uber Eats captivate audiences with enticing offers. Beefeater highlights fresh grill options, while Deliveroo tempts with a £12 discount. Greene King emphasizes community, Just Eat promises convenience, and Uber Eats offers no-minimum delivery.

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