UK Hospitality Food & Beverage - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
just-eat.co.uk 55.41
deliveroo.co.uk 14.67
ubereats.com 10.17
opentable.co.uk 3.62
premierinn.com 1.37
papajohns.co.uk 1.34
virginexperiencedays.co.uk 1.34
papajohns.com 1.21
greeneking.co.uk 1.16
gelato.com 0.76
others 8.95
  • just-eat.co.uk - 55.41%
  • deliveroo.co.uk - 14.67%
  • ubereats.com - 10.17%
  • opentable.co.uk - 3.62%
  • premierinn.com - 1.37%
  • papajohns.co.uk - 1.34%
  • virginexperiencedays.co.uk - 1.34%
  • papajohns.com - 1.21%
  • greeneking.co.uk - 1.16%
  • gelato.com - 0.76%
  • others - 8.95%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Just Eat dominates with 55.41% click share, followed by Deliveroo at 14.67%. Uber Eats captures 10.17%, while others collectively hold 8.95%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date just-eat.co.uk deliveroo.co.uk ubereats.com opentable.co.uk virginexperiencedays.co.uk groupon.co.uk premierinn.com papajohns.co.uk gelato.com papajohns.com
2025/09/01 64.77% 3.83% 5.97% 3.74% 1.24% 1.15% 2.32% 1.49% 1.31% 2.06%
2025/09/02 34.84% 14.98% 27.69% 6.8% 0.72% 0.39% 1.87% 0.87% 0.68% 1.78%
2025/09/03 22.28% 38.48% 25.92% 1.44% 0.83% 0.39% 1.08% 0.51% 0.67% 1.17%
2025/09/04 46.16% 15.36% 17.03% 1.53% 1.51% 0.48% 1.75% 1.15% 0.85% 2.03%
2025/09/05 60.2% 12.57% 3.06% 2.38% 1.54% 0.67% 2.04% 1.37% 0.83% 1.81%
2025/09/06 45.82% 29.83% 10.14% 2.23% 1.18% 0.44% 1.37% 1.08% 0.57% 0.35%
2025/09/07 38.35% 20.03% 18.82% 7.15% 0.47% 0.18% 1.29% 1.63% 0.66% 0.25%
2025/09/08 40.38% 16.73% 11.06% 3.02% 1.58% 0.69% 2.52% 1.22% 0.98% 1.08%
2025/09/09 60.19% 14.07% 3.51% 4.91% 0.51% 0.3% 2.16% 1.2% 0.46% 1.99%
2025/09/10 35.89% 5.78% 20.1% 6.81% 1.08% 1.18% 3.72% 1.99% 1.72% 3.23%
2025/09/11 54.57% 11.24% 12.58% 2.36% 1.15% 0.41% 2.17% 1.24% 0.95% 0.72%
2025/09/12 66.28% 18.64% 0.88% 1.03% 1.5% 0.68% 1.03% 1.65% 0.93% 0.52%
2025/09/13 72.29% 12.12% 2.58% 0.83% 0.65% 0.15% 0.98% 0.84% 0.94% 0.84%
2025/09/14 55.76% 14.89% 13.25% 1.12% 1.36% 0.56% 1.55% 1.04% 0.88% 1.1%
2025/09/15 48.17% 3.7% 19.15% 3.73% 2.56% 1% 2.84% 1.53% 0.93% 0.07%
2025/09/16 53.93% 14.52% 8.6% 3.51% 1.79% 0.81% 1.79% 1.03% 0.99% 2.22%
2025/09/17 61.96% 13.51% 9.42% 2.07% 0.56% 0.24% 1.53% 1.54% 0.58% 0.99%
2025/09/18 60.95% 17.99% 3.53% 2.67% 1.04% 0.21% 1.51% 1.16% 0.72% 0.82%
2025/09/19 48.18% 13.18% 23.55% 2.26% 1.82% 0.43% 0.99% 1.11% 0.25% 1.03%
2025/09/20 50.19% 23.01% 10.73% 1.66% 1.71% 0.66% 0.97% 0.69% 0.62% 1.43%
2025/09/21 63.11% 13.6% 7.42% 1.41% 0.85% 0.47% 1.17% 0.97% 0.57% 2.23%
2025/09/22 57.07% 19.7% 4.86% 2.62% 2.37% 1.53% 1.23% 1.15% 0.54% 0.53%
2025/09/23 66.4% 8.82% 4.19% 4.51% 1.39% 0.81% 1.07% 0.04% 0.89% 1.89%
2025/09/24 69.78% 9.94% 2.15% 2.57% 1.64% 1.51% 1.59% 0.88% 0.44% 0.59%
2025/09/25 42.31% 19.89% 5.05% 12.28% 2.78% 0.98% 1.11% 1.55% 0.52% 1.31%
2025/09/26 41.57% 37.51% 7.56% 2.22% 1.12% 0.56% 0.68% 1.24% 0.43% 0.7%
2025/09/27 36.98% 27.81% 12.07% 11.8% 1.37% 0.63% 1.08% 0.44% 0.54% 0.43%
2025/09/28 59.89% 7.9% 9.45% 5.78% 2.03% 1.22% 1.64% 0.04% 0.77% 0.02%
2025/09/29 55.02% 12.04% 10.7% 3.72% 2.78% 1.39% 1.47% 1.42% 0.89% 0.02%
2025/09/30 58.48% 12.6% 10.47% 2.8% 2.44% 1.29% 1.05% 0.75% 0.53% 0.52%
  • just-eat.co.uk
  • deliveroo.co.uk
  • ubereats.com
  • opentable.co.uk
  • virginexperiencedays.co.uk
  • groupon.co.uk
  • premierinn.com
  • papajohns.co.uk
  • gelato.com
  • papajohns.com

Copyright © Adthena. All rights reserved.

In September 2025, Just Eat dominated PPC spend, peaking mid-month. Deliveroo and UberEats fluctuated, while OpenTable and Virgin Experience Days remained steady. The month concluded with Just Eat leading, followed by Deliveroo.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 309
2025/09/02 323
2025/09/03 344
2025/09/04 334
2025/09/05 343
2025/09/06 330
2025/09/07 331
2025/09/08 319
2025/09/09 334
2025/09/10 315
2025/09/11 335
2025/09/12 310
2025/09/13 296
2025/09/14 306
2025/09/15 304
2025/09/16 299
2025/09/17 276
2025/09/18 286
2025/09/19 267
2025/09/20 275
2025/09/21 286
2025/09/22 292
2025/09/23 268
2025/09/24 291
2025/09/25 312
2025/09/26 299
2025/09/27 310
2025/09/28 284
2025/09/29 298
2025/09/30 302

Copyright © Adthena. All rights reserved.

September began with 309 advertisers, peaking at 344 on the 3rd. A decline followed, reaching a low of 267 on the 19th. The month concluded with a slight recovery, ending at 302 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
just-eat.co.uk 5.28%
deliveroo.co.uk 2.03%
opentable.co.uk 0.85%
virginexperiencedays.co.uk 0.43%
groupon.co.uk 0.33%
papajohns.com -0.4%
papajohns.co.uk -0.54%
premierinn.com -0.72%
greeneking.co.uk -1.11%
ubereats.com -3.7%

Copyright © Adthena. All rights reserved.

Just-eat.co.uk surged with a 5.28% click share increase, while ubereats.com dropped by 3.7%. Deliveroo.co.uk also rose by 2.03%, contrasting with declines from greeneking.co.uk and premierinn.com.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date just-eat.co.uk deliveroo.co.uk ubereats.com opentable.co.uk virginexperiencedays.co.uk groupon.co.uk premierinn.com papajohns.co.uk papajohns.com greeneking.co.uk
2025/09/01 64.22% 3.92% 7.59% 4.5% 1.23% 1.34% 1.93% 1.07% 2.02% 0.11%
2025/09/02 29.16% 15.35% 28.77% 11.1% 0.68% 0.39% 1.41% 0.62% 2.49% 0.09%
2025/09/03 18.5% 41.16% 26.93% 1.65% 0.79% 0.42% 0.89% 0.3% 1.68% 0.07%
2025/09/04 42% 18.88% 19.28% 1.66% 1.45% 0.46% 1.31% 0.78% 2.6% 0.05%
2025/09/05 63.36% 12.37% 3.48% 2.65% 1.25% 0.63% 1.53% 0.95% 2.22% 0.03%
2025/09/06 37.77% 31.33% 17.26% 2.3% 1.19% 0.46% 1.15% 0.73% 0.49% 0.16%
2025/09/07 35.32% 20.41% 19.92% 9.51% 0.37% 0.15% 0.89% 1.02% 0.26% 2.23%
2025/09/08 33.75% 15.91% 11.86% 2.91% 1.27% 0.66% 1.63% 0.76% 1.22% 9.78%
2025/09/09 47.96% 14.26% 4.24% 5.56% 0.41% 0.33% 1.48% 0.82% 2.29% 0.17%
2025/09/10 31.45% 6.25% 24.43% 8.5% 0.91% 1.47% 3.01% 1.54% 4.47% 0.06%
2025/09/11 53.34% 12.39% 13.78% 2.75% 1.16% 0.56% 1.55% 0.9% 0.93% 0.08%
2025/09/12 65.78% 20.19% 0.83% 1.23% 1.59% 0.77% 0.72% 1.19% 0.66% 0.08%
2025/09/13 72.59% 11.26% 2.86% 1.16% 0.71% 0.21% 0.79% 0.77% 1.15% 0.1%
2025/09/14 56.79% 13.37% 13.55% 1.46% 1.42% 0.54% 1.2% 0.81% 1.38% 0.09%
2025/09/15 48.02% 3.61% 23.1% 4.25% 2.67% 1.11% 2.06% 1.05% 0.09% 0.07%
2025/09/16 51.59% 15.51% 7.89% 3.87% 1.64% 0.83% 1.24% 0.7% 2.44% 0.22%
2025/09/17 54.7% 13.75% 10.16% 2.3% 0.45% 0.22% 1.12% 1.04% 1.08% 0.1%
2025/09/18 58.73% 19.18% 4.27% 3.26% 1.19% 0.28% 1.28% 0.99% 1.01% 0.25%
2025/09/19 46.86% 12.45% 25.67% 2.57% 2.06% 0.5% 0.72% 0.87% 1.12% 0.14%
2025/09/20 46.98% 20.89% 12.72% 1.85% 1.76% 0.64% 0.65% 0.45% 1.54% 0.09%
2025/09/21 57.92% 13.35% 7.01% 1.6% 0.72% 0.44% 0.77% 0.69% 2.26% 0.07%
2025/09/22 53.67% 20.81% 6.15% 2.92% 2.91% 2.33% 0.81% 0.83% 0.62% 0.34%
2025/09/23 64.25% 12.06% 4.25% 5.07% 1.28% 0.83% 0.67% 0.03% 2.09% 0.1%
2025/09/24 68.6% 10.76% 2.03% 3.16% 1.68% 1.73% 1.11% 0.73% 0.67% 0.17%
2025/09/25 37.55% 19.87% 5.55% 16.22% 2.6% 1.02% 0.65% 1.14% 1.39% 6.3%
2025/09/26 41.92% 37.38% 7.99% 2.45% 1.05% 0.66% 0.44% 1.03% 0.75% 0.09%
2025/09/27 38.13% 28.85% 14.26% 9.02% 1.19% 0.62% 0.7% 0.31% 0.5% 0.06%
2025/09/28 60.75% 9.29% 8.24% 5.77% 1.81% 1.53% 1.16% 0.04% 0.02% 0.14%
2025/09/29 59.64% 10.94% 9.92% 3.79% 2.55% 1.56% 0.97% 1.09% 0.02% 0.02%
2025/09/30 56.3% 14.98% 11.56% 3.14% 2.17% 1.13% 0.74% 0.69% 0.67% 0.08%
  • just-eat.co.uk
  • deliveroo.co.uk
  • ubereats.com
  • opentable.co.uk
  • virginexperiencedays.co.uk
  • groupon.co.uk
  • premierinn.com
  • papajohns.co.uk
  • papajohns.com
  • greeneking.co.uk

Copyright © Adthena. All rights reserved.

Just Eat’s impression share fluctuated, peaking at 72.59% mid-month. Deliveroo and UberEats showed varied trends, while OpenTable and others remained low. The month ended with Just Eat leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month
  1. 1
    Deliveroo - Food Delivery - Tasty Takeaways In Minutes https://www.deliveroo.co.uk

    £12 off when you spend a minimum of £15 on items. New customers only. T&Cs apply. Deliveroo brings drool-worthy dishes straight to your door. Take your pick of dishes now. Tasty dishes. Delivered to your door.

  2. 2
    The Ivy Belfast Brasserie https://www.ivycollection.com

    In Belfast City Centre — Whether it’s breakfast, brunch, dinner, lunch, you’ll find everything you need at...

  3. 3
    Just Eat https://www.just-eat.co.uk

    Just Eat.co.uk — Forget Coming Home To An Empty Fridge. Come Home To Something Tasty With Just Eat. Just Eat...

  4. 4
    10 Best Restaurants Near Me https://www.opentable.co.uk

    Restaurants in Edinburgh — Browse real-time table availability, view updated menus, and read reviews from fellow diners

  5. 5
    Get £10 Off Your First Order https://www.ubereats.com › food › delivery

    Food Delivery Near Me — £10 Off Your First Order Of £25 Or More. Use Code: UK36J1W. Terms and Fees Apply.

Copyright © Adthena. All rights reserved.

In the bustling world of food delivery and dining, Deliveroo and UberEats captivate with enticing discounts, while Just Eat promises convenience. The Ivy Belfast Brasserie offers a versatile dining experience, and OpenTable connects diners with top Edinburgh restaurants. Each ad highlights unique value, from savings to variety.

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