UK Hospitality Food & Beverage - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
just-eat.co.uk	59.87
ubereats.com	17.34
deliveroo.co.uk	6.21
virginexperiencedays.co.uk	2.97
premierinn.com	1.59
papajohns.co.uk	1.52
wowcher.co.uk	1.19
groupon.co.uk	1.08
greeneking.co.uk	0.87
caterer.com	0.49
others	6.87

In the hospitality and food & beverage PPC landscape, Just Eat dominates with 59.87% click share. Uber Eats follows at 17.34%, while Deliveroo captures 6.21%. Others collectively hold 6.87%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	just-eat.co.uk	deliveroo.co.uk	ubereats.com	virginexperiencedays.co.uk	papajohns.co.uk	thecornishcompany.com	groupon.co.uk	premierinn.com	wowcher.co.uk	greeneking.co.uk
2025/05/01	29.63%	1.67%	12.1%	18.59%	1.53%	1.25%	4.29%	4.86%	4.59%	0.04%
2025/05/02	31.11%	6.99%	18.66%	14.83%	0.09%	1.3%	2.67%	4.85%	4.1%	0.05%
2025/05/03	19.26%	10.32%	18.67%	17.09%	1.21%	1.18%	3.75%	3.63%	5.29%	0.11%
2025/05/04	24.17%	6.31%	20.75%	12.42%	0.04%	2.3%	5.13%	3.24%	5.79%	0.12%
2025/05/05	25.85%	5.45%	17.34%	12.58%	1.41%	1.56%	4.74%	5.3%	5.79%	0.07%
2025/05/06	19.31%	17.72%	14.88%	9.47%	0.06%	1.64%	6.12%	3.37%	6.66%	0.08%
2025/05/07	36.66%	0.56%	3.24%	9.02%	1.88%	1.33%	5.75%	6.35%	4.88%	2.66%
2025/05/08	35.15%	15.45%	4.88%	8.06%	0.12%	1.03%	4.35%	5.4%	3.69%	2.49%
2025/05/09	47.16%	9.31%	1.74%	8.65%	0.04%	0.7%	3.39%	4.39%	3.37%	0.15%
2025/05/10	39.02%	13.67%	18.24%	5.31%	0.95%	1.57%	2.83%	2.5%	2.45%	0.03%
2025/05/11	43.33%	0.93%	22.49%	4.41%	1.36%	1.26%	1.85%	4.14%	1.88%	0.04%
2025/05/12	44.04%	14.51%	16.71%	5.66%	0.07%	0.78%	1.2%	3.39%	1.52%	0.03%
2025/05/13	40.96%	8.89%	15.75%	7.44%	0.04%	1.93%	3.33%	3.81%	3.24%	0.09%
2025/05/14	15.24%	3.42%	36.45%	7.82%	0%	2.4%	4.83%	3.63%	5.6%	0.04%
2025/05/15	18.44%	36.09%	26.37%	3.62%	0.38%	0.57%	0.51%	2.34%	1.06%	0.04%
2025/05/16	24.71%	37.75%	16.23%	2.69%	0.09%	0.88%	0.73%	2.93%	1.26%	0.02%
2025/05/17	52.85%	27.36%	6.6%	1.67%	0.88%	0.41%	0.23%	0.98%	0.53%	0.09%
2025/05/18	40.84%	28.74%	15.84%	1.76%	1.67%	0.27%	0.71%	1.37%	0.67%	0.01%
2025/05/19	19.95%	36.94%	22.07%	2.49%	1.28%	0.55%	0.42%	2.27%	0.27%	1.47%
2025/05/20	34.16%	29.07%	10.91%	3.35%	1.15%	0.25%	1.14%	2.28%	0.99%	3.46%
2025/05/21	29.16%	21.75%	20.88%	3.06%	1.26%	0.76%	1.41%	1.95%	1.29%	1.44%
2025/05/22	31.55%	28.51%	11.96%	1.97%	0.97%	0.46%	0.5%	1.05%	0.76%	12.19%
2025/05/23	34.79%	30.59%	15.91%	2.17%	0.93%	0.84%	0.55%	1.63%	0.4%	1.11%
2025/05/24	37.19%	24.54%	18.66%	2.54%	1.13%	0.4%	0.57%	1.76%	0.86%	0.03%
2025/05/25	44.84%	16.72%	15.66%	1.31%	0.26%	0.42%	0.26%	0.83%	0.16%	0.74%
2025/05/26	48.91%	13.37%	16.89%	2.71%	1.03%	0.56%	0.63%	1.38%	0.9%	0.01%
2025/05/27	42.93%	19.14%	17.18%	3.12%	0.91%	1.3%	1.46%	1.35%	0.88%	0.02%
2025/05/28	34.44%	29.73%	21.31%	1.42%	0.67%	0.25%	0.75%	1.18%	0.56%	1.59%
2025/05/29	52.18%	14.14%	10.69%	2.64%	0.88%	0.23%	0.89%	1.34%	0.72%	5.48%
2025/05/30	33.78%	31.5%	17.06%	1.79%	1.75%	1.38%	0.55%	1.34%	0.46%	0.02%
2025/05/31	40.73%	31.52%	12.49%	1.66%	1.52%	1.17%	1.13%	1.04%	0.83%	0%

In May 2025, Just Eat dominated PPC spend, peaking at 52.85%. Deliveroo surged mid-month, while UberEats fluctuated. Virgin Experience Days and Papa John’s maintained low shares. Greeneking spiked briefly. The month ended with Just Eat leading.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	234
2025/05/02	252
2025/05/03	255
2025/05/04	261
2025/05/05	262
2025/05/06	253
2025/05/07	312
2025/05/08	324
2025/05/09	314
2025/05/10	328
2025/05/11	310
2025/05/12	285
2025/05/13	333
2025/05/14	321
2025/05/15	323
2025/05/16	313
2025/05/17	287
2025/05/18	267
2025/05/19	259
2025/05/20	267
2025/05/21	251
2025/05/22	257
2025/05/23	248
2025/05/24	255
2025/05/25	227
2025/05/26	255
2025/05/27	253
2025/05/28	253
2025/05/29	256
2025/05/30	242
2025/05/31	250

May began with 234 advertisers, peaking at 333 mid-month. A decline followed, ending with 250.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
deliveroo.co.uk	3.55%
ubereats.com	3.41%
papajohns.co.uk	1.34%
greeneking.co.uk	1.3%
masalazone.com	0.45%
groupon.co.uk	-1.16%
premierinn.com	-1.17%
wowcher.co.uk	-1.36%
just-eat.co.uk	-1.8%
virginexperiencedays.co.uk	-2.33%

In the past month, Deliveroo and UberEats surged in click share, while Virgin Experience Days and Just Eat saw declines.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	just-eat.co.uk	deliveroo.co.uk	ubereats.com	virginexperiencedays.co.uk	groupon.co.uk	thecornishcompany.com	wowcher.co.uk	premierinn.com	buyagift.co.uk	greeneking.co.uk
2025/05/01	43.03%	1.91%	7.03%	18.89%	5.04%	0.77%	5.38%	1.71%	2.29%	0.03%
2025/05/02	43.12%	10.2%	12.82%	14.28%	2.94%	0.96%	4.3%	1.83%	0.6%	0.04%
2025/05/03	35.99%	7.49%	9.39%	19.47%	4.58%	0.82%	6.35%	1.68%	0.76%	0.12%
2025/05/04	42.12%	4.39%	8.25%	14.06%	6.4%	2.07%	7.08%	1.61%	0.26%	0.14%
2025/05/05	43.99%	3.75%	6.86%	14.39%	5.67%	1.25%	7.13%	2.53%	0.37%	0.1%
2025/05/06	35.28%	13.31%	8.71%	10.61%	7.08%	1.21%	7.42%	1.67%	0.57%	0.11%
2025/05/07	46.69%	0.66%	2.4%	8.54%	7.09%	1.21%	5.2%	2.69%	0.55%	3.08%
2025/05/08	42.85%	11.25%	7.76%	8.77%	5.4%	0.69%	4.33%	2.62%	0.46%	2.51%
2025/05/09	58.65%	6.16%	1.39%	9.26%	3.72%	0.6%	3.93%	2.06%	0.5%	0.16%
2025/05/10	47.5%	12.89%	11.83%	7.4%	3.46%	1.46%	3.11%	1.33%	0.32%	0.02%
2025/05/11	61.01%	1%	10.03%	4.88%	2.49%	1.09%	2.29%	2.35%	0.51%	0.07%
2025/05/12	54.9%	13.56%	8.66%	6.99%	1.64%	0.71%	2.24%	2.03%	0.19%	0.04%
2025/05/13	47.95%	8.52%	7.11%	9.23%	4.82%	1.98%	4.43%	1.96%	1.12%	0.11%
2025/05/14	24.9%	3.72%	29.35%	9.12%	6.02%	2.39%	6.82%	1.72%	1.42%	0.1%
2025/05/15	29.14%	31.76%	21.3%	4.53%	0.76%	0.58%	1.44%	1.24%	0.67%	0.03%
2025/05/16	34.72%	31.63%	13.76%	2.85%	0.88%	0.76%	1.59%	1.54%	0.44%	0.02%
2025/05/17	60.6%	24.48%	3.62%	2.15%	0.36%	0.4%	0.88%	0.62%	0.26%	0.11%
2025/05/18	48.8%	27.14%	10.39%	2.41%	1.1%	0.54%	1.02%	0.86%	0.28%	0.01%
2025/05/19	36.72%	30.37%	17.49%	2.42%	0.5%	0.48%	0.33%	1.16%	0.27%	0.82%
2025/05/20	44.29%	26.19%	4.83%	3.75%	1.36%	0.29%	1.2%	1.24%	0.88%	4.27%
2025/05/21	46.51%	17.74%	13.14%	3.15%	1.69%	0.74%	1.68%	1.04%	1.43%	0.84%
2025/05/22	44.35%	24.89%	5.16%	2.26%	0.6%	0.55%	0.96%	0.57%	0.36%	10.16%
2025/05/23	49.39%	27.84%	7.04%	2.45%	0.62%	0.62%	0.56%	0.97%	0.93%	1.63%
2025/05/24	51.98%	23.19%	8.16%	2.97%	0.66%	0.65%	1.1%	1.01%	0.75%	0.03%
2025/05/25	54.81%	14.75%	13.56%	1.59%	0.28%	0.37%	0.19%	0.43%	0.33%	0.42%
2025/05/26	58.21%	12.47%	8.22%	3.05%	0.74%	0.56%	1.13%	0.82%	0.76%	0.01%
2025/05/27	50.07%	18.59%	11.96%	3.95%	1.83%	1.21%	1.08%	0.78%	0.46%	0.04%
2025/05/28	43.09%	27.41%	15.71%	1.6%	1.13%	0.13%	0.8%	0.66%	0.24%	2.47%
2025/05/29	57.41%	13.81%	7.85%	3.13%	1.06%	0.35%	0.87%	0.75%	0.51%	5.45%
2025/05/30	45.51%	28.64%	10.45%	2.35%	0.66%	1.47%	0.59%	0.72%	0.32%	0.02%
2025/05/31	48.44%	29.04%	8.64%	2.05%	1.35%	1.3%	0.94%	0.63%	0.1%	0%

Just-Eat.co.uk dominated May, peaking at 61.01% on the 11th. Deliveroo.co.uk surged mid-month, while UberEats.com remained steady. Virginexperiencedays.co.uk and Groupon.co.uk saw fluctuations. Greeneking.co.uk spiked on the 22nd.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
£12 Off Your First Order https://www.deliveroo.co.uk
Deliveroo - Food Delivery — £12 off when you spend £20. New customers only. T&Cs & geographical restrictions apply. Save £12...
2
Find The Closest Pubs Near You https://www.fullers.co.uk › pub › finder
Find The Best Pubs Near You — Book A Spot In The Sun At Your Local Fuller's This Summer. Discover The Best Pubs Near You
3
Pubs Near You | Find A Pub Near You https://www.greeneking.co.uk
It's Not Just The Pub, It's The People. Join Us In The Unbeatable Atmosphere of Your Local. King Of The Seasons Meets King Of The Pubs. Join Us This Spring At Your Local Greene King.
4
Just Eat | Just Eat.co.uk https://www.just-eat.co.uk › london
Forget Coming Home To An Empty Fridge. Come Home To Something Tasty With Just Eat. Just Eat...
5
Food Delivery Near Me https://www.ubereats.com
Restaurants Near Me — Get Food Delivery Now With Uber Eats. No Minimum Order Needed—Go On...

In the bustling world of food and drink, Deliveroo entices new customers with a £12 discount, while Fuller’s and Greene King invite patrons to enjoy local pub atmospheres. Just Eat and Uber Eats promise convenience, offering tasty meals delivered right to your door.

Frequently Asked Questions

Why is the UK Hospitality Food & Beverage May 2025 Report useful and how should I use it?

Why is the UK Hospitality Food & Beverage May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Food & Beverage May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Food & Beverage May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Food & Beverage May 2025 Report?

The UK Hospitality Food & Beverage May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Food & Beverage May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Food & Beverage May 2025 Report for?

The UK Hospitality Food & Beverage May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Related reports

Hospitality

UK Hospitality Food & Beverage - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Competitor Count for UK Hospitality Food & Beverage

Market Loss & Market Gains for UK Hospitality Food & Beverage

UK Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Frequently Asked Questions

Why is the UK Hospitality Food & Beverage May 2025 Report useful and how should I use it?

Why is the UK Hospitality Food & Beverage May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Food & Beverage May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Food & Beverage May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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