AUS Hospitality Food & Beverage - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Food & Beverage AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	7.05246662211
	92.9475333779

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	49
	51

49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	60%
Navigational	2%
Seasonal	0%
Local	13%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
subway.com	25.6
ubereats.com	21.62
doordash.com	16.92
dominos.com.au	7.58
pizzahut.com.au	6.8
menulog.com.au	4.99
blackvelvetcakes.com.au	1.91
getyourguide.com	1.12
gelato.com	0.68
pizzafusion.com.au	0.68
others	12.1

subway.com - 25.6%
ubereats.com - 21.62%
doordash.com - 16.92%
dominos.com.au - 7.58%
pizzahut.com.au - 6.8%
menulog.com.au - 4.99%
blackvelvetcakes.com.au - 1.91%
getyourguide.com - 1.12%
gelato.com - 0.68%
pizzafusion.com.au - 0.68%
others - 12.1%

Subway leads with 25.6% click share, followed by UberEats at 21.62%. DoorDash captures 16.92%, while ‘others’ hold 12.1%. Domino’s and Pizza Hut trail with 7.58% and 6.8%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ubereats.com	doordash.com	subway.com	dominos.com.au	menulog.com.au	getyourguide.com	viator.com	pizzahut.com.au	11inchpizza.com.au	blackvelvetcakes.com.au
2025/10/01	23.1%	21.27%	20.77%	6.75%	4.86%	1.36%	0.72%	0.98%	0.37%	7.46%
2025/10/02	24.33%	20.79%	30.57%	4.32%	8.3%	0.73%	0.35%	0.46%	0.54%	0.03%
2025/10/03	30.24%	16.95%	24.1%	10.41%	4.84%	1.55%	0.83%	0.52%	1.76%	0.01%
2025/10/04	22%	22.63%	29.64%	11%	4.1%	1.21%	0.58%	0.43%	0.02%	0.01%
2025/10/05	31.93%	24.19%	12.68%	8.1%	2.96%	1.54%	0.76%	0.48%	0.04%	0.01%
2025/10/06	18.6%	18.44%	37.73%	5.34%	5.16%	1.12%	0.47%	0.62%	0.42%	0.01%
2025/10/07	29.44%	20.77%	24.81%	4.79%	7.42%	0.95%	0.4%	0.41%	0.39%	0.01%
2025/10/08	22.95%	14.18%	34.35%	6.49%	8.77%	0.95%	0.52%	0.41%	0.4%	0.03%
2025/10/09	23.08%	24.78%	24.43%	4.5%	6.13%	1.21%	0.63%	0.4%	1.5%	0%
2025/10/10	20.96%	12.75%	42.93%	10.06%	1.85%	1.02%	0.57%	0.66%	0.62%	0%
2025/10/11	21.22%	19.69%	28.53%	10.72%	1.83%	1.03%	0.74%	0.68%	0.02%	2.31%
2025/10/12	24.88%	16.93%	25.44%	11.64%	4.85%	0.8%	0.45%	0.56%	0.06%	4.62%
2025/10/13	20.86%	23.98%	21.68%	9.85%	9.64%	1.17%	0.72%	0.54%	0.53%	0%
2025/10/14	23.09%	16.92%	28.28%	7.82%	4.89%	1.34%	0.71%	0.83%	0.83%	0%
2025/10/15	20.51%	13.17%	28.68%	7.99%	2.95%	1.13%	0.8%	0.6%	0.9%	10.97%
2025/10/16	16.04%	12.68%	43.71%	7.93%	4.61%	0.94%	0.78%	0.67%	0.21%	0.03%
2025/10/17	18.31%	14.83%	36.84%	12.62%	1.55%	1.32%	0.76%	0.6%	1.62%	0.03%
2025/10/18	15.94%	15.94%	26.39%	9.54%	4.91%	1.41%	0.86%	0.47%	0.36%	10.23%
2025/10/19	20.78%	20.53%	20.79%	16.03%	4.69%	1.47%	0.95%	0.59%	0.76%	0%
2025/10/20	18.73%	18.67%	31.16%	9.37%	4.46%	1.33%	0.9%	0.82%	1.35%	0%
2025/10/21	17.87%	17.08%	31.77%	9.37%	6.48%	1.46%	1.04%	1.46%	1.2%	0.01%
2025/10/22	25.93%	16.9%	24.72%	6.97%	6.11%	1.25%	0.97%	0.79%	1.76%	0%
2025/10/23	21.98%	19.95%	24.99%	6.58%	5.73%	1.72%	1%	0.92%	1.62%	0.01%
2025/10/24	18.41%	20.25%	25.94%	12.83%	3.31%	1.85%	1.29%	0.88%	1.09%	0.05%
2025/10/25	22.34%	16.16%	24.83%	11.59%	5.6%	1.67%	1.16%	0.97%	1.18%	0%
2025/10/26	18.69%	14.86%	31.98%	11.22%	2.25%	1.64%	1.15%	1.04%	0.32%	1.11%
2025/10/27	19.42%	8.64%	30.03%	4.55%	5.34%	1.83%	1.28%	1.33%	0.71%	10.18%
2025/10/28	16.24%	16.98%	23.5%	5.41%	4.99%	1.5%	0.9%	1.58%	1.13%	9.61%
2025/10/29	27.64%	20.72%	16.48%	5.73%	6.11%	2.14%	1.36%	0.63%	1.09%	0.05%
2025/10/30	26.6%	22.78%	27.5%	3.06%	5.03%	1.37%	0.79%	0.55%	0.49%	0%
2025/10/31	29.1%	23.74%	15.26%	11.98%	3.8%	1.94%	0.92%	0.62%	0.36%	0%

ubereats.com
doordash.com
subway.com
dominos.com.au
menulog.com.au
getyourguide.com
viator.com
pizzahut.com.au
11inchpizza.com.au
blackvelvetcakes.com.au

In October 2025, UberEats and Subway dominated PPC spend, with Subway peaking mid-month. DoorDash fluctuated, while Domino’s and Menulog remained steady. Black Velvet Cakes had sporadic spikes. The month ended with UberEats leading.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	233
2025/10/02	216
2025/10/03	221
2025/10/04	216
2025/10/05	228
2025/10/06	235
2025/10/07	235
2025/10/08	222
2025/10/09	231
2025/10/10	235
2025/10/11	233
2025/10/12	225
2025/10/13	224
2025/10/14	217
2025/10/15	227
2025/10/16	228
2025/10/17	228
2025/10/18	234
2025/10/19	230
2025/10/20	245
2025/10/21	242
2025/10/22	246
2025/10/23	245
2025/10/24	240
2025/10/25	240
2025/10/26	243
2025/10/27	230
2025/10/28	220
2025/10/29	210
2025/10/30	222
2025/10/31	227

Advertisers fluctuated in October, peaking at 246 on the 22nd. The month concluded with 227, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
pizzahut.com.au	1.92%
doordash.com	0.98%
dominos.com.au	0.77%
blackvelvetcakes.com.au	0.64%
menulog.com.au	0.58%
hyatt.com	-0.09%
foodstorm.com	-0.11%
kingofcakes.com.au	-0.32%
ubereats.com	-0.95%
subway.com	-6.64%

Subway.com saw a significant drop of 6.64%, while Pizzahut.com.au gained 1.92%. Doordash.com increased by 0.98%, and Dominos.com.au rose by 0.77%.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ubereats.com	doordash.com	dominos.com.au	subway.com	pizzahut.com.au	menulog.com.au	viator.com	getyourguide.com	11inchpizza.com.au	blackvelvetcakes.com.au
2025/10/01	18.48%	18.18%	6.99%	16.73%	7.14%	5.71%	1.17%	0.78%	0.47%	8.79%
2025/10/02	21.31%	16.95%	4.97%	29.38%	4.13%	8.39%	0.75%	0.54%	0.8%	0.02%
2025/10/03	26.58%	14.64%	11.45%	23.53%	4.27%	4.77%	1.33%	1.07%	2.26%	0%
2025/10/04	19.33%	20.41%	11.39%	27.33%	3.47%	4.42%	1.1%	0.81%	0.02%	0%
2025/10/05	26.14%	20.63%	8.06%	13.74%	3.96%	2.75%	1.13%	0.95%	0.04%	0%
2025/10/06	17.08%	15.67%	5.68%	33.94%	4.89%	5.11%	1.01%	0.91%	0.74%	0%
2025/10/07	26.03%	18.68%	5.23%	24.86%	3.64%	7.11%	0.91%	0.74%	0.53%	0%
2025/10/08	20.18%	12.44%	6.93%	31.51%	3.93%	10.14%	0.89%	0.72%	0.58%	0.02%
2025/10/09	20.6%	23.03%	4.06%	22.67%	3.4%	7.01%	1.1%	0.95%	1.76%	0%
2025/10/10	19.53%	12.55%	10.64%	37.27%	5.68%	2.19%	1.06%	0.89%	0.78%	0%
2025/10/11	18.83%	18.32%	9.84%	23.97%	5.12%	1.83%	1.29%	0.82%	0.01%	4.72%
2025/10/12	23.46%	16.47%	10.94%	21.88%	5.05%	4.52%	0.89%	0.69%	0.05%	6.66%
2025/10/13	19.53%	22.63%	9.47%	20.67%	4.51%	8.81%	1.19%	0.92%	0.53%	0%
2025/10/14	21.57%	17.01%	7.27%	23.5%	6.18%	5.46%	1.16%	1.12%	1.01%	0%
2025/10/15	18.48%	13.5%	7.27%	22.79%	4.77%	3.11%	1.08%	0.79%	0.97%	13.75%
2025/10/16	16.44%	13.52%	7.62%	37.41%	5.06%	4.93%	1.15%	0.73%	0.31%	0.02%
2025/10/17	18.53%	16.25%	12.1%	30.99%	4.63%	1.71%	1.14%	1.01%	1.73%	0.05%
2025/10/18	15.02%	15.43%	8.78%	24.26%	3.72%	4.87%	1.15%	1.05%	0.34%	11.39%
2025/10/19	20.14%	20.74%	15.14%	18.71%	4.15%	5.18%	1.18%	0.94%	0.74%	0%
2025/10/20	17.67%	17.81%	8.37%	29.3%	6.04%	4.2%	1.2%	0.88%	1.28%	0%
2025/10/21	16.84%	16%	9.2%	27.85%	8.61%	6.51%	1.36%	1.01%	1.13%	0.01%
2025/10/22	22.61%	16.71%	6.76%	24.95%	5.29%	6.28%	1.18%	0.8%	1.62%	0%
2025/10/23	20.47%	18.62%	5.82%	26.32%	5.89%	5.35%	1.34%	1.07%	1.48%	0.08%
2025/10/24	17.77%	19.36%	11.82%	25.99%	5.23%	3.36%	1.43%	1.14%	1.06%	0.05%
2025/10/25	19.92%	15.15%	11.46%	24.82%	5.99%	5.4%	1.25%	1.01%	1.34%	0%
2025/10/26	15.81%	13.31%	10.64%	31.13%	6.5%	2.3%	1.31%	0.95%	0.39%	1.49%
2025/10/27	18.13%	8.4%	4.07%	25.71%	8.02%	4.86%	1.34%	1.08%	0.91%	12.01%
2025/10/28	13.51%	14.37%	5.39%	21.84%	9.23%	4.89%	1.11%	0.81%	1.45%	9.03%
2025/10/29	23.88%	17.89%	5.76%	18.03%	5.38%	5.99%	1.63%	1.25%	1.42%	0.06%
2025/10/30	24.58%	20.77%	3.04%	26.76%	4.56%	5.05%	1.01%	0.78%	0.67%	0%
2025/10/31	25.87%	21.46%	14.59%	13.14%	4.98%	4.28%	1.28%	1.17%	0.44%	0%

ubereats.com
doordash.com
dominos.com.au
subway.com
pizzahut.com.au
menulog.com.au
viator.com
getyourguide.com
11inchpizza.com.au
blackvelvetcakes.com.au

In October 2025, UberEats and Subway dominated PPC impressions, with Subway peaking mid-month. DoorDash fluctuated, while Domino’s and Pizza Hut remained steady. Black Velvet Cakes had sporadic spikes. The month ended with UberEats leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage - Last month

1
Get 30% Off* Domino's Pizza - Order Domino's Online https://www.dominos.com.au
Order Now For Hot, Fresh Pizza Delivered Fast To Your Door. Check Out Our Latest Menu Here
2
DoorDash® - Official Site - $0 Delivery Fees on 1st Orders https://www.doordash.com
Find all your favourite eats on DoorDash. Use our promo codes and place your order today.
3
Order Takeaway Online | $10 for 90 Days Free Delivery https://www.menulog.com.au
Unlock 90 days of free delivery and exclusive offers now. Add Menulog+ at checkout. Forget Coming Home To An Empty Fridge.
4
Order Pick Up At Subway® - Fresh Subs To-Go https://order.subway.com › subway › menu
Click & Collect your sub, salad or wrap just the way you like it on the Subway® app. Subs at your...
5
Uber Eats - Order Food Online https://www.ubereats.com › food › delivery
Late-Night Bites For Delivery — Get Food Delivery Now With Uber Eats. No Minimum Order Needed—Go On, Treat Yourself. Get Food...

In the bustling world of online food delivery, top advertisers like Domino’s, DoorDash, Menulog, Subway, and Uber Eats captivate audiences with enticing offers. Domino’s tempts with a 30% discount, while DoorDash and Menulog lure with free delivery. Subway promotes convenience with pick-up options, and Uber Eats promises late-night indulgence without order minimums.

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage October 2025 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Food & Beverage October 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Food & Beverage October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Food & Beverage October 2025 Report?

The AUS Hospitality Food & Beverage October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Food & Beverage October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Food & Beverage October 2025 Report for?

The AUS Hospitality Food & Beverage October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Hospitality Food & Beverage - PPC Market Share Analysis October 2025

Food & Beverage – AUS

Google AI Overview visibility for Hospitality Food & Beverage AUS

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Competitor Count for AUS Hospitality Food & Beverage

Market Loss & Market Gains for AUS Hospitality Food & Beverage

AUS Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage October 2025 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Hospitality Food & Beverage October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Hospitality Food & Beverage October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Food & Beverage

UK Food & Beverage