AUS Hospitality Food & Beverage - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
subway.com	44.89
ubereats.com	28.48
pizzahut.com.au	7.58
dominos.com.au	3.12
doordash.com	1.92
menulog.com.au	1.42
gelato.com	1.3
guestreservations.com	0.74
viator.com	0.68
groupon.com.au	0.65
others	9.22

Subway.com dominates with 44.89% click share, followed by UberEats at 28.48%. Others collectively hold 9.22%, while PizzaHut.com.au captures 7.58%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	ubereats.com	doordash.com	subway.com	pizzahut.com.au	dominos.com.au	menulog.com.au	guestreservations.com	viator.com	getyourguide.com	foodtrailerking.com.au
2025/06/01	5.28%	8.12%	7.76%	14.34%	10.89%	3.92%	4.49%	8.11%	7.36%	2.13%
2025/06/02	27.67%	22.7%	5.98%	8.48%	4.76%	9.63%	1.35%	2.62%	2.15%	2.03%
2025/06/03	38.55%	14.71%	5.79%	6.96%	3.72%	5.12%	1.23%	2.28%	1.7%	1.61%
2025/06/04	36.75%	22.13%	0.83%	6.11%	1.41%	9.65%	0.87%	0.27%	1.1%	2.07%
2025/06/05	31.63%	19.29%	3.75%	7.14%	3.11%	13.93%	1.05%	2.29%	1.57%	0.01%
2025/06/06	25.09%	20.71%	5.58%	7.19%	7.57%	11.36%	1.36%	2.38%	1.91%	1.04%
2025/06/07	34.36%	17.06%	1.84%	7.58%	7.73%	7.94%	1.21%	2.16%	1.67%	1.32%
2025/06/08	33.74%	17.73%	3.81%	6.48%	5.49%	11.14%	2.45%	1.78%	1.42%	0.84%
2025/06/09	6.6%	6.17%	8.98%	11.28%	7.31%	8.98%	1.87%	4.1%	3.58%	0.02%
2025/06/10	5.18%	7.17%	4.59%	20.07%	7.93%	5.33%	3.08%	3.88%	3.23%	1.66%
2025/06/11	3.82%	7.13%	9.93%	17.45%	8.42%	7.16%	2.27%	5.02%	3.83%	0.53%
2025/06/12	35.45%	16.31%	4.72%	7.46%	3.77%	7.74%	0.66%	2.9%	2.51%	1.57%
2025/06/13	30.32%	18.88%	5.85%	6.16%	5.69%	10.56%	0.81%	2.6%	2.03%	0%
2025/06/14	6.42%	4.15%	10.89%	10.75%	13.9%	4.67%	2.14%	4.36%	2.97%	3.93%
2025/06/15	8.4%	8.79%	6.13%	14.66%	14.3%	8.28%	3.28%	3.01%	2.43%	0.7%
2025/06/16	4.94%	5.41%	7.49%	19.92%	11.96%	7.44%	4.32%	3.42%	2.67%	0.01%
2025/06/17	4.76%	5.23%	16.1%	18.92%	7.63%	5.5%	1.97%	3.59%	3.82%	0.01%
2025/06/18	4.26%	6.16%	14.06%	15.72%	7.69%	3.52%	1.68%	5.88%	5.51%	3.44%
2025/06/19	34.05%	17.87%	5.58%	4.06%	3.03%	14%	1.11%	2.05%	1.43%	1.29%
2025/06/20	36.43%	14.91%	6.26%	6.05%	7.09%	6.17%	2%	2.47%	1.41%	0.45%
2025/06/21	36.39%	15.85%	3.93%	8.12%	6.51%	6.41%	3.02%	1.85%	1.07%	0.08%
2025/06/22	35.27%	17.62%	5.48%	5.86%	5.03%	9.92%	1.15%	1.38%	1.06%	1.09%
2025/06/23	36.13%	13.06%	8.55%	7.03%	2.09%	11.45%	0.88%	1.71%	1.26%	0.76%
2025/06/24	30.24%	17.67%	6.33%	8.85%	3.8%	10.14%	1.08%	2.04%	1.59%	1.44%
2025/06/25	25.69%	21.16%	4.97%	7.34%	3.09%	14.74%	1.27%	2.04%	1.69%	1.45%
2025/06/26	34.56%	14.65%	5.47%	6.16%	2.5%	10.22%	2.89%	1.1%	0.91%	1.15%
2025/06/27	33.56%	15.96%	8.08%	5.53%	4.32%	7.63%	1.81%	2.81%	2.53%	0.59%
2025/06/28	36.66%	11.39%	7.64%	6.4%	3.62%	6.25%	3.31%	2.29%	1.85%	0.77%
2025/06/29	33.21%	16.89%	7.31%	3.87%	2.2%	10.54%	2.36%	1.54%	1.81%	2.12%
2025/06/30	31.67%	14.53%	9.52%	8.58%	5.74%	4.19%	2.19%	1.98%	1.29%	0.85%

In June 2025, UberEats dominated PPC spend, peaking mid-month. DoorDash followed, with consistent fluctuations. Subway and Pizza Hut showed moderate activity, while Menulog and Dominos had varied trends. The month ended with UberEats leading.

Market Exposure

Competitor Count for AUS Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	236
2025/06/02	257
2025/06/03	237
2025/06/04	254
2025/06/05	250
2025/06/06	257
2025/06/07	252
2025/06/08	268
2025/06/09	261
2025/06/10	274
2025/06/11	281
2025/06/12	282
2025/06/13	282
2025/06/14	279
2025/06/15	269
2025/06/16	282
2025/06/17	267
2025/06/18	267
2025/06/19	270
2025/06/20	268
2025/06/21	264
2025/06/22	263
2025/06/23	273
2025/06/24	272
2025/06/25	268
2025/06/26	277
2025/06/27	275
2025/06/28	260
2025/06/29	260
2025/06/30	276

June saw a dynamic rise in distinct advertisers, peaking mid-month at 282. The month concluded with a stable 276, reflecting sustained interest.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
subway.com	5.53%
ubereats.com	2.67%
pancakeparlour.com.au	0.39%
scoopon.com.au	0.26%
drdoughdonuts.com	0.25%
menulog.com.au	-0.29%
blackvelvetcakes.com.au	-0.48%
luxuryescapes.com	-0.59%
dominos.com.au	-1.71%
pizzahut.com.au	-2.56%

Subway.com surged with a 5.53% click share increase, while ubereats.com rose by 2.67%. In contrast, pizzahut.com.au and dominos.com.au faced declines of 2.56% and 1.71%, respectively.

Campaign Efficiency

AUS Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	subway.com	ubereats.com	pizzahut.com.au	doordash.com	dominos.com.au	groupon.com.au	menulog.com.au	guestreservations.com	viator.com	getyourguide.com
2025/06/01	31.9%	2.23%	14.91%	5.71%	10.19%	1.16%	2.77%	3.44%	3.42%	2.83%
2025/06/02	26.09%	17.24%	9.75%	16.12%	5.14%	1.1%	7.81%	1.49%	1.76%	1.41%
2025/06/03	28.7%	23.37%	8.71%	9.74%	4.23%	2.31%	3.54%	1.2%	1.63%	1.13%
2025/06/04	3.57%	26.78%	8.18%	18.65%	1.67%	1.54%	7.74%	1.14%	0.23%	0.77%
2025/06/05	19.29%	21.97%	9.3%	14.64%	3.73%	2.17%	8.91%	1.52%	1.8%	1.16%
2025/06/06	26.64%	16.42%	9.26%	14.49%	9.06%	0.77%	7.27%	1.54%	1.53%	1.28%
2025/06/07	10.14%	23.73%	11.04%	13.96%	10.14%	1.66%	7.14%	1.59%	1.72%	1.28%
2025/06/08	21.76%	21.77%	8.83%	13.29%	6.7%	0.64%	9.02%	2.91%	1.1%	0.89%
2025/06/09	37.81%	2.75%	12.04%	4%	6.36%	3.23%	4.05%	1.7%	1.61%	1.51%
2025/06/10	19.94%	2.4%	24.37%	3.5%	8.41%	2.13%	2.56%	3.74%	2.18%	1.96%
2025/06/11	35.4%	1.29%	15.08%	2.33%	6.96%	2.27%	2.2%	1.88%	2.34%	1.68%
2025/06/12	26.19%	21.44%	8.96%	12.16%	3.99%	0.66%	5.95%	0.68%	1.91%	1.7%
2025/06/13	28.22%	18.55%	7.33%	13.21%	5.91%	0.48%	8.25%	0.98%	1.72%	1.35%
2025/06/14	38.15%	2.71%	10.64%	1.09%	11.84%	4.43%	1.62%	1.52%	2.16%	1.47%
2025/06/15	27.69%	4.02%	15.04%	3.29%	14.29%	3.9%	3.06%	3.05%	1.79%	1.58%
2025/06/16	29.39%	2.16%	19.7%	2.13%	10.77%	2.17%	3.15%	3.54%	1.93%	1.55%
2025/06/17	47.87%	1.59%	16.21%	2.29%	5.54%	1.82%	1.77%	1.31%	1.38%	1.63%
2025/06/18	46.46%	1.67%	12.94%	3.12%	5.65%	2.42%	1.15%	1.42%	2.53%	2.38%
2025/06/19	26.47%	21.13%	5.36%	14.58%	3.22%	0.58%	11.43%	1.12%	1.4%	1.08%
2025/06/20	30.05%	21.95%	8.03%	9.72%	7.52%	0.54%	4.17%	1.89%	1.7%	0.99%
2025/06/21	19.25%	24.01%	11.05%	11.87%	7.49%	1.62%	5.12%	3.27%	1.26%	0.92%
2025/06/22	26.78%	21.79%	7.69%	12.63%	6.01%	0.51%	7.63%	1.23%	0.91%	0.7%
2025/06/23	35.85%	19.64%	7.66%	8.87%	1.99%	0.79%	8.18%	0.99%	0.98%	0.72%
2025/06/24	28.52%	17.49%	10.48%	12.64%	4.07%	0.92%	7.65%	1.16%	1.31%	1.02%
2025/06/25	24.3%	15.77%	9.08%	16.55%	3.61%	0.54%	9.72%	1.26%	1.29%	1.04%
2025/06/26	25.89%	21.15%	7.22%	10.92%	2.88%	1.01%	8.2%	3.1%	0.77%	0.9%
2025/06/27	34.63%	19.21%	6.96%	10.27%	4.71%	0.67%	4.99%	1.99%	1.96%	1.62%
2025/06/28	32.93%	21.17%	7.11%	7.27%	3.92%	1.34%	4.48%	3.35%	1.5%	1.09%
2025/06/29	30.24%	19.1%	4.95%	11.58%	2.37%	2.84%	7.58%	2.15%	1.01%	1.23%
2025/06/30	36.57%	16.13%	8.57%	7.74%	5.59%	3.4%	2.64%	1.84%	1.1%	0.77%

Subway’s impression share fluctuated, peaking at 47.87% on June 17. UberEats saw a significant drop mid-month, while Pizza Hut remained steady. DoorDash and Domino’s showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Super Saturday $1 Pizzas - Get $1 Pizzas* Today Only https://www.dominos.com.au
Buy 1 Large Traditional Or Premium Pizza & Get 1 Large Trad, Value Or Value Max From $1.
2
DoorDash® - Official Site - $0 Delivery Fees on 1st Orders https://www.doordash.com
Find all your favourite eats on DoorDash. Use our promo codes and place your order today. From...
3
Order Takeaway Online - Get 100 Days of $0 Delivery https://www.menulog.com.au
New to Menulog? Use voucher code SIGNUP on the Menulog app to get 100 Days Free Delivery. Forget...
4
Subway® Now Delivers https://order.subway.com › subway › menu
Fresh Subs Delivered — Get a feel good combo delivered to you - Subway Delivers® now available on the app. Subs, salads & wraps delivered fresh - Subway Delivers® now...
5
Uber Eats - Order Food Online https://www.ubereats.com
Food Favourites Delivered Fast — Get Food Delivery Now With Uber Eats. No Minimum Order Needed—Go On, Treat Yourself.

In the bustling world of online food delivery, top advertisers like Domino’s, DoorDash, Menulog, Subway, and Uber Eats captivate audiences with irresistible offers. Domino’s tempts with $1 pizzas, while DoorDash and Menulog entice with free delivery promotions. Subway and Uber Eats promise fresh, fast deliveries, emphasizing convenience and satisfaction.

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage June 2025 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Food & Beverage June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Food & Beverage June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Food & Beverage June 2025 Report?

The AUS Hospitality Food & Beverage June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Food & Beverage June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Food & Beverage June 2025 Report for?

The AUS Hospitality Food & Beverage June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Hospitality Food & Beverage - PPC Market Share Analysis June 2025

Share of Clicks for top 10 AUS Hospitality Food & Beverage brands

Share of Spend for the top 10 AUS Hospitality Food & Beverage brands

Competitor Count for AUS Hospitality Food & Beverage

Market Loss & Market Gains for AUS Hospitality Food & Beverage

AUS Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Food & Beverage

Frequently Asked Questions

Why is the AUS Hospitality Food & Beverage June 2025 Report useful and how should I use it?

Why is the AUS Hospitality Food & Beverage June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Hospitality Food & Beverage June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Hospitality Food & Beverage June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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