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US Hospitality Food & Beverage - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – US

Google AI Overview visibility for Hospitality Food & Beverage US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.6279318436
65.3720681564
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 12%
Navigational 1%
Seasonal 0%
Local 20%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
wendys.com 10.41
dominos.com 8.96
chick-fil-a.com 6.67
papajohns.com 5.21
chipotle.com 4.83
littlecaesars.com 4.73
mcdonalds.com 4.73
tacobell.com 4.33
doordash.com 4.21
dairyqueen.com 3.37
others 42.55
  • wendys.com - 10.41%
  • dominos.com - 8.96%
  • chick-fil-a.com - 6.67%
  • papajohns.com - 5.21%
  • chipotle.com - 4.83%
  • littlecaesars.com - 4.73%
  • mcdonalds.com - 4.73%
  • tacobell.com - 4.33%
  • doordash.com - 4.21%
  • dairyqueen.com - 3.37%
  • others - 42.55%

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Wendy’s leads with 10.41% click share, followed by Domino’s at 8.96%. Others dominate with 42.55%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date doordash.com papajohns.com mcdonalds.com ubereats.com chick-fil-a.com dominos.com chipotle.com opentable.com grubhub.com littlecaesars.com
2026/05/01 7.63% 18.7% 0.17% 3.1% 16.98% 15.81% 5.01% 0.59% 2.07% 4.72%
2026/05/02 11.29% 14.52% 6.45% 2.58% 16.13% 14.06% 5.01% 1.18% 2.69% 4.12%
2026/05/03 12.43% 15.59% 0.06% 4.81% 8.25% 12.15% 6.95% 0.69% 3.95% 5.61%
2026/05/04 15.25% 17.32% 0.23% 3.27% 14.52% 10.56% 5.46% 2.34% 2.7% 4.31%
2026/05/05 15.56% 17.08% 0.18% 4.6% 10.15% 12.2% 5.18% 1.62% 5.14% 3.75%
2026/05/06 13.12% 16.97% 0.25% 3.68% 8.58% 17.59% 7.83% 0.48% 3.08% 3.87%
2026/05/07 14.36% 17.5% 0.13% 2.7% 9.41% 14.89% 4.54% 1.29% 3.39% 3.54%
2026/05/08 9.02% 12.16% 0.04% 2.85% 17.21% 15.81% 4.34% 12.25% 2.64% 2.99%
2026/05/09 15.01% 9.83% 0.08% 23.12% 8.51% 12.54% 4.21% 4.83% 2.79% 2.89%
2026/05/10 12.43% 9.53% 0.15% 7.16% 7.31% 11.79% 4.44% 23.21% 6.04% 2.03%
2026/05/11 10.42% 14.42% 0.33% 6.04% 16.32% 11.82% 4.82% 2.15% 2.78% 3.74%
2026/05/12 10.56% 10.41% 0.23% 3.62% 10.98% 11.54% 5.07% 3.42% 15.12% 3.79%
2026/05/13 9.83% 11.85% 13.5% 2.93% 7.33% 9.67% 4.05% 11.13% 3.22% 2.45%
2026/05/14 20.96% 9.48% 8.33% 2.56% 7.86% 8.88% 3.74% 8.41% 1.74% 2.18%
2026/05/15 8.93% 12.03% 0.04% 2.83% 17.02% 15.64% 4.29% 12.51% 2.76% 2.95%
2026/05/16 12.14% 12.78% 14.62% 2.85% 5.26% 14.09% 4.66% 0.86% 2.74% 4.2%
2026/05/17 12.11% 18.36% 3.12% 3.66% 7.97% 13.71% 4.84% 0.99% 2.78% 4.56%
2026/05/18 10.61% 15.22% 16.63% 2.23% 10.76% 8.76% 3.96% 1.14% 1.66% 2.85%
2026/05/19 8.95% 13.25% 17.23% 1.75% 11.65% 14.07% 3.86% 1% 1.82% 2.9%
2026/05/20 12.19% 12.83% 15.94% 2.51% 10.59% 12.8% 3.89% 0.93% 1.42% 3.08%
2026/05/21 19.86% 12.86% 10.1% 4.12% 8.05% 7.28% 3.32% 8.28% 2.05% 2.93%
2026/05/22 13.68% 14.5% 11.93% 5.86% 10.04% 10.26% 4.27% 0.57% 2.74% 3.77%
2026/05/23 22.34% 9.48% 21.78% 2.91% 5.86% 6.32% 2.66% 8.36% 0.6% 1.65%
2026/05/24 16.32% 12.66% 11.89% 6.59% 13.53% 9.39% 3.73% 1.27% 1.3% 2.56%
2026/05/25 17.26% 11.39% 10.48% 7.06% 9.99% 9.57% 2.76% 10.65% 1.4% 1.74%
2026/05/26 16.31% 8.02% 12.33% 5.49% 5.77% 5.9% 2.77% 26.56% 1.48% 2.06%
2026/05/27 39.47% 9.87% 6.27% 3.98% 6.06% 6.41% 3.06% 3.28% 1.5% 2.26%
2026/05/28 24.65% 11.82% 13.45% 5.8% 8.65% 7% 3.38% 3.96% 0.94% 2.25%
2026/05/29 23.87% 9.1% 23.86% 7.2% 2.78% 4.82% 2.21% 11.18% 0.77% 1.72%
2026/05/30 26.48% 9.09% 10.81% 5.59% 3.48% 7.4% 3% 11.57% 1.51% 1.68%
2026/05/31 23.71% 12.56% 10.62% 7.64% 7.06% 6.77% 4.17% 3.62% 2.18% 1.39%
  • doordash.com
  • papajohns.com
  • mcdonalds.com
  • ubereats.com
  • chick-fil-a.com
  • dominos.com
  • chipotle.com
  • opentable.com
  • grubhub.com
  • littlecaesars.com

Copyright © Adthena. All rights reserved.

In May 2026, DoorDash’s PPC spend surged, peaking at 39.47% on the 27th. McDonald’s saw a dramatic rise mid-month, reaching 23.86% on the 29th. Meanwhile, OpenTable’s spend spiked to 26.56% on the 26th. The month concluded with DoorDash leading, followed by McDonald’s and OpenTable.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 522
2026/05/02 519
2026/05/03 533
2026/05/04 544
2026/05/05 547
2026/05/06 530
2026/05/07 585
2026/05/08 549
2026/05/09 531
2026/05/10 578
2026/05/11 590
2026/05/12 592
2026/05/13 572
2026/05/14 588
2026/05/15 549
2026/05/16 570
2026/05/17 605
2026/05/18 572
2026/05/19 584
2026/05/20 590
2026/05/21 615
2026/05/22 607
2026/05/23 623
2026/05/24 629
2026/05/25 688
2026/05/26 679
2026/05/27 661
2026/05/28 657
2026/05/29 630
2026/05/30 670
2026/05/31 632

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May saw a dynamic rise in distinct advertisers, starting at 522 and peaking at 688. The month concluded with 632, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tacobell.com 5.67%
mcdonalds.com 5.52%
doordash.com 1.85%
opentable.com 0.79%
jerseymikes.com 0.44%
wingstop.com -0.87%
chipotle.com -1.05%
dairyqueen.com -1.24%
dominos.com -1.59%
wendys.com -1.76%

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Taco Bell and McDonald’s surged with click share increases of 5.67% and 5.52%, respectively. Meanwhile, Wendy’s and Domino’s faced declines of 1.76% and 1.59%.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date doordash.com ubereats.com dominos.com wendys.com mcdonalds.com papajohns.com chipotle.com chick-fil-a.com opentable.com littlecaesars.com
2026/05/01 6.01% 1.88% 15.54% 10.33% 0.97% 7.3% 4.29% 7.12% 0.82% 5.86%
2026/05/02 9.54% 1.86% 13.54% 9.22% 2.68% 5.67% 4.48% 7.27% 1.08% 5.45%
2026/05/03 11.05% 2.17% 10.77% 7.66% 0.04% 5.83% 5.35% 4.23% 0.73% 6.22%
2026/05/04 8.01% 1.74% 10.4% 9.88% 0.91% 6.28% 4.75% 7.19% 1.75% 5.37%
2026/05/05 13.98% 3.33% 10.34% 7.86% 0.63% 5.82% 4.21% 4.07% 1.94% 4.2%
2026/05/06 14.1% 2.31% 12.58% 7.83% 0.78% 4.91% 5.83% 3.87% 10.78% 3.3%
2026/05/07 12.98% 1.67% 12.57% 7% 0.82% 6.37% 3.69% 4.21% 2.06% 4.13%
2026/05/08 9.74% 1.99% 15.09% 7.09% 0.45% 5.41% 4.27% 8.34% 6.71% 3.69%
2026/05/09 17.56% 18.67% 9.98% 3.94% 0.29% 3.4% 3.7% 3.5% 6.08% 2.81%
2026/05/10 15.58% 6.94% 10.55% 4.89% 0.65% 3.58% 4.8% 3.19% 11.72% 2.31%
2026/05/11 9.17% 5.77% 9.11% 6.89% 0.7% 5.08% 5.25% 6.09% 3.99% 3.92%
2026/05/12 11.04% 2.72% 9.43% 5.85% 0.54% 4.09% 4.23% 4.87% 3.4% 4.21%
2026/05/13 9.39% 2.02% 8.36% 4.32% 5.12% 4.14% 4.08% 3.4% 7.66% 2.89%
2026/05/14 17.45% 1.36% 6.96% 4.93% 2.87% 3.55% 3.44% 3.08% 12.24% 2.46%
2026/05/15 9.74% 1.99% 15.09% 7.09% 0.45% 5.41% 4.27% 8.34% 6.71% 3.69%
2026/05/16 11.5% 1.66% 11.26% 4.19% 7.03% 4.91% 4.74% 3.02% 1.32% 4.74%
2026/05/17 10.17% 1.72% 12.21% 5.39% 2.54% 7.5% 4.7% 4.36% 0.51% 4.72%
2026/05/18 7.42% 1.16% 9.13% 7.69% 7.48% 5.58% 4.25% 5.4% 0.73% 3.63%
2026/05/19 8.63% 0.79% 12.67% 6.16% 8.42% 5.91% 4.05% 5.09% 0.81% 3.87%
2026/05/20 11.03% 1.44% 12.58% 7.52% 6.15% 5.14% 3.67% 5.66% 0.72% 4.25%
2026/05/21 16.48% 3.59% 7.91% 4.55% 6.19% 5.27% 2.84% 4.36% 10.07% 3.39%
2026/05/22 14.68% 3.58% 9.72% 3.85% 5.23% 5.72% 4.94% 6.06% 0.74% 4.64%
2026/05/23 19.61% 2.67% 7.28% 3.69% 10.9% 4.57% 3.22% 3.89% 5.91% 2.74%
2026/05/24 17.68% 6.06% 8.69% 7.68% 4.95% 4.89% 3.5% 5.54% 1.12% 3.19%
2026/05/25 16.18% 5.6% 7.41% 4.34% 5.23% 4.88% 2.94% 4.68% 12.33% 2.56%
2026/05/26 19.61% 5.19% 7.19% 4.45% 7.61% 4.11% 3.2% 3.69% 12.38% 3.16%
2026/05/27 30.26% 2.73% 6.19% 3.83% 3.26% 4.27% 2.67% 2.97% 9.11% 3%
2026/05/28 22.88% 3.92% 7.59% 6.19% 6.88% 5.51% 3.35% 4.32% 3.53% 2.78%
2026/05/29 23.39% 7.25% 6% 3.42% 11.58% 4.59% 2.95% 1.64% 6.66% 2.42%
2026/05/30 21.36% 4.53% 6.55% 3.55% 4.56% 3.63% 3.14% 2.44% 11.57% 2.32%
2026/05/31 22.86% 7.38% 6.53% 5.38% 5.36% 4.42% 4.37% 3.56% 2.52% 1.55%
  • doordash.com
  • ubereats.com
  • dominos.com
  • wendys.com
  • mcdonalds.com
  • papajohns.com
  • chipotle.com
  • chick-fil-a.com
  • opentable.com
  • littlecaesars.com

Copyright © Adthena. All rights reserved.

In May 2026, DoorDash’s impression share surged, peaking at 30.26% on the 27th. UberEats saw a spike on the 9th with 18.67%. Domino’s maintained steady visibility, while Wendy’s fluctuated. McDonald’s and OpenTable had notable peaks mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage - Last month
  1. 1
    Restaurants Near Me - Order Food Delivery - DoorDash https://www.doordash.com

    From national restaurants to local favorites, DoorDash® delivers the top restaurants. No delivery fees on your first order.

  2. 2
    Order Grubhub Now - Grubhub will eat the fees https://www.grubhub.com

    A $10 deal on your first delivery & no fees on restaurant orders $50+. Terms apply. Let Grubhub delivery take care of dinner tonight.

  3. 3
    McDonald's® - New Refresher At McDonald's® https://www.mcdonalds.com

    Enjoy The New Strawberry Watermelon Refresher With Juicy Watermelon & Strawberry Flavor! Try...

  4. 4
    10 Best Restaurants Near Me - Best of The Best: Top 10 https://www.opentable.com › top-10

    Discover the top 10 restaurants near you and book a spot on OpenTable. Explore the menu, view photos, and read from 136 million verified reviews. Discover Top Restaurants. Earn Dining Points.

  5. 5
    $9.99 for a Limited Time! - Big Yummm for $9.99 - Visit Us Today https://www.redrobin.com

    $9.99 – An Entrée With a Bottomless Side and Beverage for Less Than $10

Copyright © Adthena. All rights reserved.

In the bustling world of food delivery and dining, DoorDash and Grubhub captivate with enticing offers—no delivery fees and $10 deals. McDonald’s tempts with refreshing flavors, while OpenTable and Red Robin highlight top dining experiences and value meals.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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