US Hospitality Food & Beverage - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
tacobell.com	13.27
wendys.com	12.39
dominos.com	11.01
papajohns.com	7.92
chick-fil-a.com	4.17
olivegarden.com	3.4
jimmyjohns.com	3.19
chipotle.com	3.01
jerseymikes.com	2.98
littlecaesars.com	2.79
others	35.87

In the PPC landscape, Taco Bell leads with 13.27% click share, followed by Wendy’s at 12.39%. Domino’s and Papa John’s trail behind, while ‘others’ dominate with 35.87%.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	papajohns.com	chick-fil-a.com	dominos.com	doordash.com	subway.com	ubereats.com	chipotle.com	littlecaesars.com	grubhub.com	tacobell.com
2025/06/01	21.58%	4.08%	9.1%	11.95%	4.76%	7.44%	4.52%	4.97%	3.85%	2.48%
2025/06/02	22.05%	7.27%	8.96%	6.32%	4.69%	6.22%	5.39%	4.54%	4.61%	2.53%
2025/06/03	23.95%	11.15%	8.78%	7.46%	4.25%	3.18%	7.82%	4.51%	2.05%	2.41%
2025/06/04	17.21%	6.52%	7.87%	13.6%	5.21%	4.53%	6.52%	5.54%	4.63%	2.79%
2025/06/05	20.2%	6.83%	7.5%	7.53%	5.48%	5.16%	8.12%	6.41%	5.19%	2.94%
2025/06/06	18.86%	14.32%	8.58%	9.47%	4.24%	3.21%	4.52%	7.07%	2.86%	2.59%
2025/06/07	20.29%	9.45%	7.38%	10.8%	5.11%	3.3%	3.73%	7.51%	3.51%	2.94%
2025/06/08	26.19%	8.72%	10.52%	3.45%	4.07%	3.19%	6.29%	7.66%	1.5%	3.32%
2025/06/09	28.79%	11.45%	10.24%	3.07%	4.79%	2.04%	4.98%	5.35%	1.86%	3.22%
2025/06/10	26.51%	2.53%	8.13%	6.62%	6.17%	3.17%	3.79%	6.78%	3%	2.92%
2025/06/11	19.08%	12.67%	7.97%	9.44%	4.19%	2.59%	7.16%	4.3%	1.96%	2.61%
2025/06/12	14.51%	15.25%	7.01%	10.35%	3.26%	3.48%	5.84%	7.26%	3.82%	3.06%
2025/06/13	20.59%	10.23%	8.95%	10.11%	3.2%	4.25%	4.13%	6.43%	3.52%	2.76%
2025/06/14	19.5%	21.83%	7.23%	7.59%	5.48%	2.63%	4.92%	4.01%	1.84%	2.4%
2025/06/15	23.54%	7.57%	8.01%	3.86%	5.05%	5.5%	6.73%	5.9%	2.36%	3.07%
2025/06/16	21.52%	15.92%	6.97%	3.16%	5.4%	2.48%	5.67%	6.5%	1.76%	2.97%
2025/06/17	20.16%	15.05%	8.04%	5.06%	5.85%	2.45%	5.95%	3.87%	1.52%	1.84%
2025/06/18	21.99%	9.34%	8.76%	7.08%	5.93%	2.26%	3.96%	5.01%	1.6%	2.59%
2025/06/19	20.13%	12%	7.5%	6.2%	6.59%	3.12%	4.52%	6.06%	2.49%	3.14%
2025/06/20	21.6%	10.78%	8.37%	5.65%	4.77%	4%	5.46%	4.6%	2.84%	2.69%
2025/06/21	19.6%	16.68%	7.59%	3.85%	5.36%	3.76%	6.45%	5.82%	2.79%	2.6%
2025/06/22	24.41%	4.2%	7.98%	4.21%	3.94%	3.83%	8.17%	7.42%	3.2%	2.86%
2025/06/23	21.84%	12.22%	8.39%	3.47%	5.37%	2.86%	6.23%	5.16%	1.86%	3.43%
2025/06/24	18.4%	9.89%	6.71%	4.83%	5.55%	3.04%	5.53%	6.12%	2.08%	2.84%
2025/06/25	22.86%	6.25%	8.17%	5.65%	5.81%	3.19%	5.86%	4.92%	2.81%	3.52%
2025/06/26	22.39%	2.67%	11.77%	4.6%	5.21%	3.32%	5.18%	7.67%	3.82%	2.77%
2025/06/27	23.6%	14.36%	9.01%	7.6%	0.89%	4.15%	4.4%	5.37%	2.47%	2.49%
2025/06/28	28.33%	2.23%	10.28%	6.78%	5.97%	4.13%	5.58%	3.42%	4.21%	3.12%
2025/06/29	24.53%	12.06%	9.89%	2.47%	5.34%	2.17%	6.81%	8.09%	1.57%	2.57%
2025/06/30	21.68%	18.82%	9.28%	5.88%	4.75%	3.92%	3.77%	3.61%	3.28%	2.74%

In June 2025, Papa John’s led with fluctuating ad spend, peaking mid-month. Chick-fil-A showed a dynamic pattern, while Domino’s maintained steady levels. DoorDash and Subway had varied trends, with UberEats and Chipotle showing moderate activity. Little Caesars, Grubhub, and Taco Bell displayed consistent, lower spend.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	583
2025/06/02	603
2025/06/03	466
2025/06/04	621
2025/06/05	601
2025/06/06	627
2025/06/07	590
2025/06/08	585
2025/06/09	563
2025/06/10	622
2025/06/11	689
2025/06/12	627
2025/06/13	653
2025/06/14	617
2025/06/15	633
2025/06/16	594
2025/06/17	643
2025/06/18	629
2025/06/19	594
2025/06/20	664
2025/06/21	628
2025/06/22	642
2025/06/23	627
2025/06/24	653
2025/06/25	621
2025/06/26	597
2025/06/27	654
2025/06/28	594
2025/06/29	572
2025/06/30	632

In June 2025, advertiser numbers fluctuated, peaking at 689 on June 11. The month concluded with 632 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
dairyqueen.com	0.74%
pandaexpress.com	0.72%
dominos.com	0.52%
dennys.com	0.31%
jimmyjohns.com	0.3%
wendys.com	-0.32%
littlecaesars.com	-0.4%
doordash.com	-0.57%
chick-fil-a.com	-0.65%
tacobell.com	-1.41%

Dairy Queen and Panda Express saw the largest click share gains, while Taco Bell experienced the most significant decline.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	dominos.com	tacobell.com	papajohns.com	wendys.com	doordash.com	chick-fil-a.com	ubereats.com	jimmyjohns.com	chipotle.com	littlecaesars.com
2025/06/01	10.53%	8.8%	9.08%	9.27%	11.75%	1.07%	6.41%	3.5%	2.06%	2.32%
2025/06/02	11.1%	8.93%	9.53%	9.14%	5.21%	3.71%	6.24%	2.32%	2.6%	2.18%
2025/06/03	10.85%	8.05%	9.72%	15.67%	7.49%	3.29%	3.42%	1.98%	3.06%	1.86%
2025/06/04	11.17%	9.94%	7.51%	7.07%	13.95%	2.52%	3.72%	2.51%	3.61%	2.22%
2025/06/05	9.55%	11.44%	8.86%	5.87%	7.02%	2.75%	4.39%	1.97%	4.15%	3.12%
2025/06/06	11.62%	10.07%	9.5%	6.09%	8.69%	5.49%	3.04%	2.17%	2.08%	3.08%
2025/06/07	10.02%	10.3%	9.07%	7.17%	8.95%	3.79%	2.99%	2.45%	2.08%	2.99%
2025/06/08	11.4%	11.19%	11.04%	9.13%	3.09%	3.22%	2.62%	2.25%	2.76%	3.31%
2025/06/09	13.08%	11.43%	10.91%	11.83%	3.34%	2.9%	2.41%	2.26%	2.06%	2.27%
2025/06/10	10.6%	10.52%	9.17%	12.28%	5.11%	1.37%	2.36%	1.58%	1.63%	2.69%
2025/06/11	10.24%	9.93%	7.85%	8.34%	9.03%	4.44%	2.22%	2.29%	3.76%	2.31%
2025/06/12	9.3%	11.35%	7.17%	5.38%	8.84%	4.88%	3.19%	2.86%	2.94%	3.38%
2025/06/13	11.46%	10.42%	9.12%	7.93%	8.52%	3.5%	3.44%	2.81%	2.08%	3.07%
2025/06/14	10.06%	9.37%	9.78%	9.94%	6.8%	8.07%	2.52%	2.41%	2.44%	2.14%
2025/06/15	10.08%	11.6%	10.44%	11.43%	3.68%	2.68%	3.9%	2.07%	3.46%	2.62%
2025/06/16	10.23%	11.42%	9.73%	9.4%	2.87%	4.99%	2.32%	2.36%	2.67%	3.14%
2025/06/17	10.02%	6.86%	8.65%	9.05%	5.34%	4.97%	2.24%	3.2%	3.74%	2.15%
2025/06/18	11.77%	10.28%	9.72%	7.2%	6.93%	2.52%	2.37%	1.97%	1.91%	2.61%
2025/06/19	10.83%	10.48%	8.91%	8.21%	5.84%	4.06%	3.06%	3.6%	2.08%	2.71%
2025/06/20	11.08%	10.3%	8.54%	4.23%	5.01%	3.21%	3.71%	3.25%	2.6%	2.27%
2025/06/21	10.64%	10.06%	8.72%	8.07%	3.42%	5.73%	3.51%	2.9%	3.04%	2.58%
2025/06/22	9.89%	10.32%	9.86%	10.29%	3.36%	0.93%	3.56%	3.93%	3.3%	3.07%
2025/06/23	9.88%	11.49%	9.17%	6.1%	3.01%	3.74%	2.91%	1.72%	2.87%	2.38%
2025/06/24	8.99%	9.56%	8.48%	7%	4.57%	3%	2.94%	2.78%	2.71%	2.85%
2025/06/25	9.15%	10.63%	9.16%	11.59%	4.83%	1.76%	2.77%	2.09%	2.43%	1.9%
2025/06/26	13.41%	9.14%	9.63%	9.81%	3.44%	1.19%	3.54%	1.1%	1.83%	3.08%
2025/06/27	12.07%	8.15%	10.32%	9.2%	6.16%	4.71%	4.74%	1.73%	1.75%	2.17%
2025/06/28	12.01%	9.33%	10.64%	12.91%	6.55%	1.04%	4.43%	2.05%	1.99%	1.34%
2025/06/29	13.15%	9.86%	11.74%	11.53%	2.11%	4.75%	1.95%	2.83%	2.96%	3.6%
2025/06/30	13.46%	11.4%	10.14%	8.57%	5.21%	5.14%	3.38%	3.31%	2.01%	1.77%

Domino’s led June with a strong finish, peaking at 13.46% on the 30th. Taco Bell and Papa John’s showed consistent performance, while Wendy’s fluctuated. DoorDash and Chick-fil-A had varied trends, ending lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Chick-fil-A® Restaurant https://www.chick-fil-a.com
Order For Pickup Or Delivery — Order Ahead To Enjoy Juicy Chicken, Entrees, Waffle Potato Fries™, Salads, Treats, & More. Enjoy A Chicken Sandwich With Two Pickles On A Toasted Buttered Bun With Fries & A...
2
Order Online https://www.dominos.com
Domino’s® Pizza — Introducing Domino's® New Parmesan Stuffed Crust Pizza! Try It For The First Time Tonight. Pizza...
3
Papa Johns® Pizza https://www.papajohns.com
Order For Delivery or Carryout — Delicious Pizza, Deliciously Priced. Order Your Delivery or Carryout Meal Online Today! You Love...
4
Shake Shack https://www.shakeshack.com
Order Online — Order now and enjoy juicy burgers, crispy crinkle cut fries, and rich, hand-spun shakes. Experience fresh, high-quality ingredients at Shake Shack. Order your favorites today! Fries.
5
Taco Bell® Menu https://www.tacobell.com
Order Taco Bell® — From Classic Tacos To Burritos To Our Epic Specialties And Combos, Find Your Favorite Now!

In the competitive world of PPC advertising, Chick-fil-A, Domino’s, Papa John’s, Shake Shack, and Taco Bell captivate audiences with enticing offers. Chick-fil-A highlights its signature chicken sandwich, while Domino’s tempts with a new Parmesan Stuffed Crust. Papa John’s emphasizes value, Shake Shack promises quality, and Taco Bell showcases variety.

Frequently Asked Questions

Why is the US Hospitality Food & Beverage June 2025 Report useful and how should I use it?

Why is the US Hospitality Food & Beverage June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Food & Beverage June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Hospitality Food & Beverage June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Food & Beverage June 2025 Report?

The US Hospitality Food & Beverage June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Food & Beverage June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Food & Beverage June 2025 Report for?

The US Hospitality Food & Beverage June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Hospitality Food & Beverage - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Competitor Count for US Hospitality Food & Beverage

Market Loss & Market Gains for US Hospitality Food & Beverage

US Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Frequently Asked Questions

Why is the US Hospitality Food & Beverage June 2025 Report useful and how should I use it?

Why is the US Hospitality Food & Beverage June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Food & Beverage June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Food & Beverage June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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