US Hospitality Food & Beverage - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – US

Google AI Overview visibility for Hospitality Food & Beverage US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.1984713468
58.8015286532
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 12%
Navigational 2%
Seasonal 0%
Local 20%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dominos.com 10.83
tacobell.com 8.83
opentable.com 6.31
mcdonalds.com 5.97
littlecaesars.com 4.49
wendys.com 4.47
chipotle.com 4.07
chick-fil-a.com 3.78
subway.com 3.75
papajohns.com 3.69
others 43.81
  • dominos.com - 10.83%
  • tacobell.com - 8.83%
  • opentable.com - 6.31%
  • mcdonalds.com - 5.97%
  • littlecaesars.com - 4.49%
  • wendys.com - 4.47%
  • chipotle.com - 4.07%
  • chick-fil-a.com - 3.78%
  • subway.com - 3.75%
  • papajohns.com - 3.69%
  • others - 43.81%

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In the PPC landscape, Domino’s leads with 10.83% click share, followed by Taco Bell at 8.83%. Others collectively dominate with 43.81%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date doordash.com mcdonalds.com opentable.com dominos.com papajohns.com chick-fil-a.com ubereats.com chipotle.com littlecaesars.com grubhub.com
2026/07/01 7.24% 8.37% 7.7% 8.83% 10.42% 17.96% 5.1% 4.71% 1.48% 2.77%
2026/07/02 12.36% 7.46% 5.61% 7.13% 8.31% 15.49% 11.37% 3.85% 2.9% 2.83%
2026/07/03 10.45% 8.34% 19.5% 7.07% 7.14% 8.14% 4.54% 3.72% 2.57% 3.47%
2026/07/04 10.86% 2.82% 10.41% 10.17% 9.89% 9.83% 6.64% 4.03% 2.97% 2.14%
2026/07/05 7.24% 9.57% 13.38% 6.58% 9.94% 6.18% 7.09% 4.44% 4.44% 3.14%
2026/07/06 6.85% 8.51% 25.63% 8.63% 7.23% 5.52% 3.5% 4.54% 3.75% 2.24%
2026/07/07 8.82% 5.22% 9.59% 9.82% 8.12% 16.17% 3.61% 3.55% 3.62% 3.93%
2026/07/08 6.04% 5.39% 29.93% 6.01% 8.23% 6.41% 3.7% 3.99% 3.56% 2.84%
2026/07/09 12.06% 12.82% 8.6% 4.56% 9.05% 7.66% 3.78% 4.01% 4.49% 4.58%
2026/07/10 9.53% 3.6% 9.92% 15.1% 8.18% 5.81% 3.76% 4.44% 1.92% 3%
2026/07/11 16.79% 6.98% 17.27% 9.9% 6.75% 1.86% 4.32% 3.15% 2.95% 1.51%
2026/07/12 15.38% 7.97% 12.2% 9.35% 7.68% 1.98% 4.75% 5% 2.92% 2.85%
2026/07/13 15.3% 14.38% 3.5% 10.69% 6.94% 2% 5.95% 5.27% 4.98% 2.31%
2026/07/14 13.91% 13.22% 9.99% 9.52% 7.74% 3.52% 2.97% 4.37% 4.59% 2.86%
2026/07/15 14.34% 5.91% 3.09% 11% 8.62% 0.1% 4.54% 4.63% 5.25% 3.59%
2026/07/16 7.75% 7.93% 0.62% 10.12% 11.7% 7.57% 2.72% 6.38% 4.29% 4.5%
2026/07/17 13.72% 14.79% 1.02% 12.42% 10.32% 0.29% 4.24% 2.83% 6.26% 3.35%
2026/07/18 9.37% 11.04% 0.94% 13.36% 7.97% 12.04% 3.13% 2.87% 4.09% 4.07%
2026/07/19 11.79% 0.06% 10.68% 11.97% 11.19% 0.73% 3.39% 4.94% 5.58% 3.31%
2026/07/20 10.31% 13.14% 7.89% 14.05% 6.74% 6.34% 3.35% 2.47% 2.83% 2.31%
2026/07/21 13.89% 13.18% 9.96% 9.5% 7.73% 3.51% 2.96% 4.36% 4.58% 2.86%
2026/07/22 14.63% 8.1% 2.98% 10.19% 9.56% 8.88% 5.56% 3.2% 4.17% 2.43%
2026/07/23 11.21% 3.15% 7.99% 8.8% 9.8% 7.3% 5.3% 3.79% 5.19% 3.17%
2026/07/24 15.82% 9.56% 16.23% 11.54% 4.36% 5.47% 3.43% 2.58% 2.28% 4.39%
2026/07/25 7.95% 4.22% 4.35% 7.37% 5.55% 3.24% 40.85% 3.11% 2.42% 1.55%
2026/07/26 9.91% 11.88% 16.68% 11.53% 6% 3.13% 3.67% 3.98% 3.32% 3.25%
2026/07/27 8.95% 15% 3.15% 10.71% 7.45% 7.16% 7.48% 4.84% 5.04% 2.24%
2026/07/28 10.37% 5.52% 11.95% 7.56% 5.39% 16.34% 3.18% 4.61% 3.58% 2.61%
2026/07/29 11.69% 10.5% 24.1% 8.64% 5.18% 6.07% 2.98% 3.65% 2.09% 2.16%
2026/07/30 14.63% 6.2% 6.1% 13.46% 6.53% 9.29% 3.94% 3.73% 1.61% 3.38%
2026/07/31 16.98% 16.36% 9.32% 8.92% 7.64% 4.58% 3.75% 3.38% 2.67% 2.04%
  • doordash.com
  • mcdonalds.com
  • opentable.com
  • dominos.com
  • papajohns.com
  • chick-fil-a.com
  • ubereats.com
  • chipotle.com
  • littlecaesars.com
  • grubhub.com

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In July 2026, DoorDash’s PPC spend fluctuated, peaking at 16.98% on the 31st. McDonald’s saw a low of 0.06% on the 19th, while OpenTable’s highest was 29.93% on the 8th. The month ended with varied spend shares across advertisers.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 557
2026/07/02 592
2026/07/03 607
2026/07/04 617
2026/07/05 589
2026/07/06 589
2026/07/07 568
2026/07/08 558
2026/07/09 572
2026/07/10 606
2026/07/11 564
2026/07/12 591
2026/07/13 569
2026/07/14 569
2026/07/15 552
2026/07/16 555
2026/07/17 527
2026/07/18 529
2026/07/19 552
2026/07/20 519
2026/07/21 569
2026/07/22 638
2026/07/23 632
2026/07/24 625
2026/07/25 663
2026/07/26 654
2026/07/27 617
2026/07/28 594
2026/07/29 624
2026/07/30 594
2026/07/31 582

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July began with 557 advertisers, peaking at 663 on the 25th. A mid-month dip to 519 on the 20th was followed by a strong recovery. The month concluded with 582 advertisers, showcasing dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dominos.com 2.93%
ubereats.com 1.19%
doordash.com 0.61%
chick-fil-a.com 0.55%
mcdonalds.com 0.33%
jerseymikes.com -0.45%
chipotle.com -0.55%
papajohns.com -0.69%
subway.com -1.15%
tacobell.com -1.2%

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Dominos.com surged with a 2.93% click share increase, while tacobell.com dropped by 1.2%. Ubereats.com rose by 1.19%, contrasting subway.com’s 1.15% decline.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date doordash.com opentable.com dominos.com mcdonalds.com tacobell.com littlecaesars.com chipotle.com ubereats.com papajohns.com viator.com
2026/07/01 7.12% 13.28% 9.06% 5.29% 6.24% 1.84% 4.87% 3.21% 4.33% 0.49%
2026/07/02 12.28% 8.16% 7.88% 5.22% 4.51% 2.56% 3.93% 7.06% 3.65% 0.5%
2026/07/03 8.46% 25.1% 5.2% 4% 3.03% 1.59% 2.31% 2.24% 2.05% 0.27%
2026/07/04 9.87% 15.13% 9% 2.91% 3.73% 2.46% 3.56% 4.96% 3.85% 0.27%
2026/07/05 6.02% 13.22% 6.25% 5.89% 5.83% 3.14% 3.08% 5.88% 3.81% 0.39%
2026/07/06 5.37% 33.98% 6.94% 5.74% 4% 2.88% 3.14% 2.01% 2.72% 0.09%
2026/07/07 7.28% 14.72% 9.78% 4.15% 4.79% 2.79% 3.02% 2.96% 4.28% 0.21%
2026/07/08 8.17% 27.16% 8.01% 4% 4.26% 2.87% 3.24% 2.38% 3.63% 0.23%
2026/07/09 10.21% 12.24% 6.12% 6.32% 4.88% 3.84% 3.13% 2.33% 3.44% 0.37%
2026/07/10 9.09% 16.47% 10.09% 2.51% 10.1% 2.1% 3.95% 2.23% 3.49% 0.58%
2026/07/11 14.92% 19.3% 10.22% 3.27% 7.09% 2.76% 2.01% 2.52% 2.63% 0.5%
2026/07/12 15.71% 18.02% 9.21% 4.41% 5.35% 2.05% 3.98% 3.25% 2.74% 0.23%
2026/07/13 13.35% 3.16% 9.91% 8.99% 6.62% 3.61% 4.55% 5.07% 2.34% 2.81%
2026/07/14 9.33% 9.45% 7.71% 5.31% 6.01% 2.85% 2.82% 1.22% 2.15% 24.25%
2026/07/15 11.58% 3.31% 12.56% 3.23% 9.03% 3.14% 3.86% 2.66% 2.84% 1.28%
2026/07/16 7.34% 0.95% 11.19% 6.41% 7.73% 3.34% 5.67% 1.77% 4.82% 0.43%
2026/07/17 11.84% 1.78% 12.48% 8.39% 3.93% 4.95% 3.18% 2.88% 4.18% 0.79%
2026/07/18 6.65% 1.13% 15.88% 8.74% 1.43% 4.37% 3.41% 2.11% 3.89% 0.5%
2026/07/19 10.03% 7.03% 13.3% 0.29% 3.42% 4.61% 4.39% 2.06% 3.9% 2.29%
2026/07/20 6.17% 11.78% 13.65% 7.08% 3.29% 2.52% 2.51% 1.98% 1.96% 0.48%
2026/07/21 9.33% 9.45% 7.71% 5.31% 6.01% 2.85% 2.82% 1.22% 2.15% 24.25%
2026/07/22 19.48% 2.75% 10.52% 4.32% 5.82% 3.63% 2.55% 5.32% 3.44% 0.8%
2026/07/23 8.66% 9.12% 9.18% 3.17% 9.68% 4.03% 2.79% 3.76% 2.85% 2.94%
2026/07/24 15.85% 14.15% 13% 5.81% 6.01% 2.03% 2.59% 2.37% 1.78% 0.37%
2026/07/25 8.25% 13.94% 9.08% 2.77% 4.26% 2.05% 2.47% 19.74% 2.46% 0.28%
2026/07/26 9.3% 16.42% 12.53% 5.55% 5.58% 2.75% 3.17% 2.32% 2.47% 1.43%
2026/07/27 9.46% 5.43% 12.35% 9.3% 4.61% 3.79% 3.82% 5.92% 3.21% 0.44%
2026/07/28 12.6% 15.86% 8.99% 4.22% 5.95% 3.44% 3.23% 2.51% 2.23% 0.4%
2026/07/29 9.02% 34.51% 8.16% 6.08% 4.15% 1.89% 3.04% 1.95% 1.74% 0.36%
2026/07/30 12.55% 8.8% 12.9% 4% 2.36% 2.08% 3.21% 2.08% 2.76% 0.16%
2026/07/31 14.53% 13.23% 9.43% 8.09% 3.54% 2.61% 2.6% 2.5% 2.31% 0.18%
  • doordash.com
  • opentable.com
  • dominos.com
  • mcdonalds.com
  • tacobell.com
  • littlecaesars.com
  • chipotle.com
  • ubereats.com
  • papajohns.com
  • viator.com

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In July 2026, DoorDash’s impression share fluctuated, peaking at 19.48% on the 22nd. OpenTable saw a dramatic drop mid-month, while Domino’s maintained steady growth. McDonald’s and Taco Bell had modest shares, with Viator experiencing a significant spike on the 14th and 21st.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage - Last month
  1. 1
    All This. All Under $10 - We Found Your Next 2 Orders https://orderonline.dennys.com

    Denny's Under $10 Menu: More Than Just Mornings, It Belongs On Your Table.

  2. 2
    Order Online https://www.dominos.com

    Pizza Delivery & Carryout — Limited Time: Any Toppings, Any Pizza Only $9.99 With Code BESTDEALEVER. Prices May Vary. Now...

  3. 3
    Best Restaurants Near Me - Order Restaurants on DoorDash https://www.doordash.com

    From national restaurants to local favorites, DoorDash® delivers the top restaurants. No delivery fees on your first order. Order from your favorite restaurants today! Try Something New.

  4. 4
    The Best Restaurants Nearby - Restaurants Close To Me https://www.opentable.com › nearby

    Explore the menu, view photos, and read from 136 million verified reviews. Discover the best restaurants near you and book a spot on OpenTable. Earn Dining Points. Discover Top Restaurants.

  5. 5
    Late-Night Bites For Delivery - All Your Favorites Delivered https://www.ubereats.com

    Get Food Delivery Now. And Satisfy Those Late Night Cravings With Uber Eats.

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In the bustling world of online food services, Denny’s entices with budget-friendly meals under $10, while Domino’s tempts with customizable pizzas at a special price. DoorDash and OpenTable offer convenience and variety, connecting diners to local favorites and top-rated restaurants. Uber Eats caters to late-night cravings, ensuring satisfaction at any hour.

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