US Hospitality Food & Beverage - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
chick-fil-a.com	9.09
dominos.com	8.14
tacobell.com	7.95
wendys.com	6.46
papajohns.com	5.68
chilis.com	3.87
jimmyjohns.com	3.69
doordash.com	3.58
subway.com	3.2
panerabread.com	2.58
others	45.76

Chick-fil-A leads with 9.09% click share, followed by Domino’s at 8.14%. Taco Bell captures 7.95%, while others dominate with 45.76%.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	doordash.com	papajohns.com	dominos.com	ubereats.com	grubhub.com	chick-fil-a.com	subway.com	ezcater.com	factor75.com	instacart.com
2025/02/01	16.01%	4.24%	5.66%	8.51%	9.89%	2.27%	1.52%	0.83%	2.82%	1.45%
2025/02/02	13.97%	6.09%	7.05%	7.23%	8.06%	5.95%	1.67%	0.79%	3.76%	1.51%
2025/02/03	12.94%	6.8%	5.34%	5.44%	5.93%	3.44%	1.65%	1.35%	4.74%	1.63%
2025/02/04	14.88%	6.32%	4.58%	7.27%	9.01%	4.16%	2.26%	4.18%	2.38%	2.13%
2025/02/05	15.15%	6.31%	4.47%	8.84%	9.78%	3.6%	1.76%	2.04%	2.71%	2.22%
2025/02/06	16.27%	5.39%	4.95%	9.63%	9.54%	6%	1.5%	2.09%	2.38%	1.83%
2025/02/07	17.8%	4.18%	5.85%	8.53%	9.54%	4.65%	2.36%	3.68%	2.42%	1.51%
2025/02/08	18.13%	7.24%	4.82%	10.77%	7.56%	5.63%	1.91%	1.18%	2.37%	1.29%
2025/02/09	21.73%	6.73%	6.5%	9.51%	8.69%	3.98%	1.77%	0.9%	2.18%	2.71%
2025/02/10	20.74%	5.5%	7.12%	7.84%	7.87%	4.52%	1.96%	2.08%	2.1%	1.83%
2025/02/11	18.02%	6.56%	5.01%	6.39%	6.61%	4.67%	2.82%	4.39%	2.4%	3.03%
2025/02/12	18.05%	6.82%	6.07%	6.07%	8.11%	1.16%	2.65%	2.44%	2.78%	1.31%
2025/02/13	16.18%	7.6%	5.79%	8.36%	8.08%	1.52%	2.32%	2.15%	1.66%	2.56%
2025/02/14	15.28%	5.59%	5.58%	6.65%	7.84%	8.04%	1.45%	2.48%	1.71%	4.12%
2025/02/15	17.29%	8.58%	7.43%	6.09%	6.18%	5.98%	2.04%	1.33%	2.1%	1.37%
2025/02/16	14.29%	6.76%	9.19%	5.76%	5.25%	5.06%	2.36%	0.82%	2.78%	2.58%
2025/02/17	13.4%	8%	8.94%	8.9%	6.81%	3.07%	2.13%	1.27%	2.96%	1.86%
2025/02/18	13.51%	6.53%	5.87%	6.87%	3.87%	4.1%	2.48%	2.85%	2.21%	1.5%
2025/02/19	12.7%	7.43%	9.22%	8.61%	4.89%	3.12%	2.38%	2.38%	2.22%	1.27%
2025/02/20	18.34%	4.41%	7.33%	8.4%	5.29%	1.14%	1.72%	2.51%	1.54%	2.58%
2025/02/21	12.68%	6.17%	5.29%	6.98%	6%	3.84%	2.35%	2.74%	1.32%	1.87%
2025/02/22	15.15%	6.43%	4.26%	13.55%	6.34%	3.17%	1.8%	1.46%	1.83%	1.13%
2025/02/23	11.57%	6.33%	5.76%	6.52%	5.02%	5.37%	2.64%	1.17%	1.92%	3.07%
2025/02/24	13.47%	7.3%	6.95%	8.82%	6.61%	4.23%	2.27%	1.37%	2.5%	1.93%
2025/02/25	12.77%	5.77%	4.74%	7.82%	6.71%	4.94%	2.57%	4.84%	2.47%	1.35%
2025/02/26	11.64%	8.88%	6.79%	8.8%	5.79%	2.19%	2.55%	2.71%	2.28%	0.86%
2025/02/27	11.75%	8.35%	7.31%	8.8%	4.7%	5.58%	3.31%	2.79%	1.49%	0.57%
2025/02/28	13.97%	8.35%	7.64%	6.74%	6.18%	5.75%	3.02%	2.99%	2.06%	0.43%

In February 2025, DoorDash’s PPC spend share fluctuated, peaking at 21.73% on the 9th. Papa John’s and Domino’s showed steady growth, while UberEats and Grubhub experienced volatility. The month concluded with DoorDash leading, despite a decline.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	1477
2025/02/02	1431
2025/02/03	1409
2025/02/04	1359
2025/02/05	1427
2025/02/06	1447
2025/02/07	1384
2025/02/08	1301
2025/02/09	1304
2025/02/10	1395
2025/02/11	1362
2025/02/12	1344
2025/02/13	1298
2025/02/14	1355
2025/02/15	1232
2025/02/16	1282
2025/02/17	1290
2025/02/18	1211
2025/02/19	1376
2025/02/20	1368
2025/02/21	1295
2025/02/22	1407
2025/02/23	1282
2025/02/24	1315
2025/02/25	1312
2025/02/26	1387
2025/02/27	1170
2025/02/28	1210

February saw a fluctuating number of distinct advertisers, starting at 1,477 and ending at 1,210. Mid-month, numbers dipped to 1,170, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
mcdonalds.com	1.79%
tacobell.com	0.69%
dominos.com	0.49%
jimmyjohns.com	0.39%
wendys.com	0.38%
littlecaesars.com	-0.29%
applebees.com	-0.35%
pizzahut.com	-0.47%
grubhub.com	-0.62%
doordash.com	-0.82%

McDonald’s surged with a 1.79 increase, while DoorDash dropped by 0.82. Taco Bell and Domino’s also gained, contrasting Grubhub’s decline.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	dominos.com	doordash.com	chick-fil-a.com	papajohns.com	tacobell.com	ubereats.com	wendys.com	jimmyjohns.com	grubhub.com	chilis.com
2025/02/01	7.7%	11.19%	3.92%	3.86%	3.75%	4.21%	2.82%	1.89%	3.98%	1.72%
2025/02/02	9.53%	10.3%	5.02%	4.72%	3.69%	4.33%	3.08%	2.11%	3.18%	2.15%
2025/02/03	7.14%	8.31%	4.85%	4.61%	4.3%	4.25%	4.07%	2.24%	2.66%	2.21%
2025/02/04	6.5%	9.15%	5.2%	4.83%	4.25%	3.18%	4.33%	2.19%	3.12%	1.9%
2025/02/05	5.75%	9.66%	6.17%	5.02%	3.55%	5.85%	3.99%	2.1%	3.43%	2.01%
2025/02/06	7.54%	12.01%	6%	4.26%	4.06%	7.41%	2.93%	2.04%	3.53%	1.94%
2025/02/07	7.83%	12.65%	4.14%	3.39%	3.62%	4.34%	2.4%	2.48%	3.3%	2.06%
2025/02/08	6.56%	12.33%	7.41%	4.13%	4.29%	6.95%	2.88%	2.42%	3.62%	1.72%
2025/02/09	9.28%	16.21%	6.25%	5.64%	4.18%	7.11%	2.67%	2.16%	2.7%	2.12%
2025/02/10	8.94%	15.09%	4.99%	4.12%	3.91%	5.23%	3.19%	1.68%	2.86%	1.47%
2025/02/11	6.63%	11.2%	4.71%	4.76%	5.55%	2.62%	4.54%	2.02%	2.59%	1.75%
2025/02/12	7.48%	12.38%	3.87%	4.74%	4.64%	2.72%	4.39%	2.56%	3.14%	1.99%
2025/02/13	8.05%	9.96%	4.74%	5.14%	4.09%	4.52%	3.51%	2.29%	2.53%	2.43%
2025/02/14	7.58%	9.9%	10.03%	3.92%	4.84%	2.95%	2.83%	2.37%	2.88%	2.37%
2025/02/15	8.9%	12.19%	7.39%	5.02%	3.96%	2.77%	4.29%	2.98%	2.48%	1.96%
2025/02/16	10.44%	9.61%	6.15%	4.7%	5.22%	2.29%	3.47%	2.42%	2.11%	2.08%
2025/02/17	9.8%	8.91%	6.61%	4.72%	5.31%	7.02%	4.07%	2.22%	2.57%	1.86%
2025/02/18	7.82%	8.03%	5.51%	4.08%	5.37%	4.41%	4.27%	2.86%	1.8%	3.15%
2025/02/19	10.79%	8.3%	4.98%	4.42%	6.21%	6.98%	4.09%	2.78%	2.06%	2.81%
2025/02/20	7.9%	14.37%	3.34%	2.62%	4.42%	6.74%	3.11%	2.36%	2.19%	1.86%
2025/02/21	7.83%	7.4%	6.04%	4.13%	5.21%	2.98%	3.37%	2.62%	2.49%	2.75%
2025/02/22	5.62%	8.85%	5.71%	4.22%	4.96%	8.3%	4.21%	2.24%	2.08%	2.12%
2025/02/23	8.36%	6.56%	7.98%	3.98%	5.34%	4.89%	3.27%	3.21%	2.21%	2.42%
2025/02/24	9.16%	7.54%	7.58%	4.49%	4.17%	4.26%	3.37%	4.19%	2.26%	2.44%
2025/02/25	6.66%	6.75%	6.73%	3.95%	4.78%	3.47%	6.37%	3.06%	2.14%	2.44%
2025/02/26	9.41%	6.21%	6%	5.32%	5.18%	5.9%	3.76%	2.9%	1.93%	2%
2025/02/27	10.42%	6.44%	8.81%	4.95%	4.43%	3.97%	4.59%	2.35%	1.96%	2.8%
2025/02/28	10.17%	9.29%	7.68%	6.02%	4.96%	3.62%	3.05%	2.74%	2.55%	2.48%

In February 2025, DoorDash led with fluctuating impressions, peaking mid-month. Domino’s and Chick-fil-A showed consistent growth, while UberEats and Wendy’s had varied trends. The month concluded with DoorDash maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Order Now - Chick-fil-A® Menu https://www.chick-fil-a.com
Order Ahead To Enjoy Juicy Chicken, Entrees, Waffle Potato Fries™, Salads, Treats, & More. Enjoy A...
2
Chili's® Grill & Bar https://www.chilis.com
Chili's® Restaurant Menu — Stop By Chili's® To Discover Everything From Sizzling Fajitas To Refreshing Margaritas! Your Nearby Restaurant Able To Satisfy All Of Your...
3
Order Online https://www.dominos.com
Domino’s® Pizza — Pizza, Breads & Dips, Wings, Pastas, Desserts, and More. Get All Your Favorites Delivered. Domino’s®...
4
Papa Johns® Official Website https://www.papajohns.com
Papa Johns® Pizza — Delicious Pizza, Deliciously Priced. Order Your Delivery or Carryout Meal Online Today! You Love...
5
Pizza Hut® Official Site - Order Online Now https://www.pizzahut.com
Discover Classic & New Menu Items, and Enjoy Seamless Ordering For Delivery...

In the bustling world of PPC ads, Chick-fil-A, Chili’s, Domino’s, Papa John’s, and Pizza Hut captivate with enticing offers. Chick-fil-A highlights juicy chicken and convenience, while Chili’s tempts with sizzling fajitas. Domino’s, Papa John’s, and Pizza Hut promise delicious pizzas, emphasizing ease and variety.

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US Hospitality Food & Beverage - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Competitor Count for US Hospitality Food & Beverage

Market Loss & Market Gains for US Hospitality Food & Beverage

US Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance