US Hospitality Food & Beverage - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – US

Google AI Overview visibility for Hospitality Food & Beverage US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.6811153494
53.3188846506
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 12%
Navigational 3%
Seasonal 0%
Local 14%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dominos.com 14.45
wendys.com 6.52
papajohns.com 6.17
chick-fil-a.com 4.78
tacobell.com 4.67
chipotle.com 4.39
jerseymikes.com 4.27
littlecaesars.com 4
mcdonalds.com 3.59
olivegarden.com 3.04
others 44.12
  • dominos.com - 14.45%
  • wendys.com - 6.52%
  • papajohns.com - 6.17%
  • chick-fil-a.com - 4.78%
  • tacobell.com - 4.67%
  • chipotle.com - 4.39%
  • jerseymikes.com - 4.27%
  • littlecaesars.com - 4%
  • mcdonalds.com - 3.59%
  • olivegarden.com - 3.04%
  • others - 44.12%

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In the competitive PPC landscape, Domino’s leads with 14.45% click share, while ‘others’ dominate at 44.12%, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date dominos.com papajohns.com doordash.com chipotle.com ubereats.com tacobell.com littlecaesars.com grubhub.com buffalowildwings.com chick-fil-a.com
2026/09/01 11.83% 7.89% 3.97% 4.41% 4.03% 3.41% 1.75% 1.85% 2.86% 20.81%
2026/09/02 16.93% 14.08% 5.12% 5.51% 5.32% 4.03% 3.74% 2.88% 3.59% 0.27%
2026/09/03 12.24% 10.79% 9.14% 5.12% 6.35% 3.29% 4.53% 3.99% 1.58% 9.68%
2026/09/04 9.89% 9.42% 10.79% 3.31% 2.8% 1.65% 2.65% 9.85% 1.28% 17.4%
2026/09/05 11.74% 10.78% 9.75% 4.72% 6.72% 2.9% 3.68% 6.61% 3% 4.47%
2026/09/06 10.37% 10.46% 9.57% 5.03% 5.01% 2.24% 2.43% 5.78% 3.38% 11.66%
2026/09/07 11.07% 7.36% 11.34% 4.32% 4.75% 3.93% 2.21% 4.09% 2.25% 18.96%
2026/09/08 11.39% 11.26% 10.78% 5.18% 4.27% 4.44% 3.67% 4.21% 2.22% 8.67%
2026/09/09 13.85% 11.18% 9.68% 4.86% 6.91% 1.88% 3.11% 3.5% 2.05% 6.22%
2026/09/10 9.48% 7.87% 5.82% 3.12% 3.13% 2.04% 2.73% 11.44% 0.71% 13.43%
2026/09/11 12.54% 6.93% 8.48% 5.28% 3.36% 3.15% 3.83% 3.15% 1.85% 13.06%
2026/09/12 14.76% 10.24% 7.45% 6.23% 5.13% 3.25% 1.9% 3.99% 3.14% 5.62%
2026/09/13 11.5% 10.78% 8.95% 5.5% 5.03% 2.11% 1.17% 4.79% 1.62% 0.47%
2026/09/14 11.82% 7.78% 8.65% 5.12% 4.06% 4.11% 3.72% 1.95% 2.39% 10.56%
2026/09/15 10.85% 10.53% 7.53% 4.5% 2.85% 1.25% 3% 2.83% 2.97% 18.08%
2026/09/16 9.05% 10.37% 11.06% 4.84% 3.35% 1.75% 3.57% 4.02% 2.35% 11.66%
2026/09/17 13.67% 11.34% 7.94% 6.09% 4.58% 4.99% 3.11% 3.86% 2.34% 5.27%
2026/09/18 14.66% 12.67% 9.34% 5.12% 2.88% 1.38% 3.13% 4% 2.21% 9.48%
2026/09/19 11% 8.39% 9.63% 4.95% 3.67% 2.18% 1.66% 3.1% 1.74% 16.58%
2026/09/20 13.46% 9.02% 8.09% 5.59% 2.82% 4.46% 2.69% 2.64% 2% 15.34%
2026/09/21 12.54% 8.91% 8.78% 3.59% 4.86% 0.01% 3.97% 5.36% 2.48% 6.34%
2026/09/22 14.11% 7.37% 9.8% 4.63% 4.41% 2.4% 3.77% 3.51% 1.69% 11.05%
2026/09/23 16.5% 9.01% 7.7% 5.21% 4.67% 2.22% 4.4% 3.1% 2.17% 0.55%
2026/09/24 16.44% 5.96% 9.88% 4.9% 3.65% 3.35% 2.7% 2.56% 2.86% 0.64%
2026/09/25 17.5% 7.66% 10.87% 3.9% 5.21% 0.47% 2.65% 3.39% 3.21% 10.1%
2026/09/26 14.43% 9.53% 9.1% 4.32% 4.67% 2.07% 2.64% 2.8% 1.81% 6.37%
2026/09/27 13.93% 11.61% 9.44% 5.2% 4.15% 0.57% 2.66% 1.7% 2.23% 6.81%
2026/09/28 14.11% 10.72% 9.36% 5.77% 4.17% 2.33% 3.15% 3.01% 2.87% 10.53%
2026/09/29 11.74% 11.83% 7% 5.61% 4.19% 3.81% 2.87% 1.64% 2.85% 14.89%
2026/09/30 15.55% 14.38% 8.32% 6.66% 5.05% 4.6% 4.56% 3.74% 2.1% 0.5%
  • dominos.com
  • papajohns.com
  • doordash.com
  • chipotle.com
  • ubereats.com
  • tacobell.com
  • littlecaesars.com
  • grubhub.com
  • buffalowildwings.com
  • chick-fil-a.com

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In September 2026, Dominos led PPC spend, peaking at 17.50% on the 25th. Papa John’s fluctuated, ending strong at 14.38%. DoorDash and Chipotle showed steady growth, while Chick-fil-A’s spend was volatile, closing at 0.50%.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 513
2026/09/02 552
2026/09/03 572
2026/09/04 597
2026/09/05 594
2026/09/06 571
2026/09/07 581
2026/09/08 580
2026/09/09 585
2026/09/10 590
2026/09/11 574
2026/09/12 581
2026/09/13 601
2026/09/14 562
2026/09/15 596
2026/09/16 573
2026/09/17 561
2026/09/18 551
2026/09/19 549
2026/09/20 566
2026/09/21 566
2026/09/22 571
2026/09/23 567
2026/09/24 561
2026/09/25 552
2026/09/26 549
2026/09/27 542
2026/09/28 539
2026/09/29 553
2026/09/30 537

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September saw a dynamic shift in distinct advertisers, starting at 513 and peaking at 601 mid-month. The month concluded with a slight decline, ending at 537.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dominos.com 1.59%
applebees.com 0.92%
dairyqueen.com 0.75%
fiveguys.com 0.67%
bk.com 0.65%
theinfatuation.com -0.6%
chilis.com -0.78%
grubhub.com -1.05%
wendys.com -1.21%
chick-fil-a.com -1.51%

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Dominos.com surged with a 1.59% click share increase, while chick-fil-a.com dropped by 1.51%. Applebees.com and dairyqueen.com also gained, contrasting with declines for wendys.com and grubhub.com.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dominos.com papajohns.com grubhub.com tacobell.com doordash.com jerseymikes.com littlecaesars.com chipotle.com wendys.com chick-fil-a.com
2026/09/01 15.12% 4.43% 1.62% 7.68% 2.77% 1.98% 1.75% 3.85% 4.04% 6.64%
2026/09/02 15.03% 6.46% 1.14% 5.26% 3.43% 2.01% 3.42% 3.46% 3.36% 0.26%
2026/09/03 10.62% 4.44% 3.14% 4.37% 7.11% 2.38% 3.87% 3.41% 2.39% 2.86%
2026/09/04 9.6% 4.47% 11.17% 2.47% 10.22% 2.73% 2.93% 2.28% 2.67% 4.85%
2026/09/05 11.99% 5.03% 3.93% 4.1% 9.46% 3.53% 3.07% 3.41% 3.5% 1.2%
2026/09/06 10.07% 4.62% 3.73% 2.32% 7.6% 3.1% 1.81% 3.49% 2.26% 2.69%
2026/09/07 12.5% 4.65% 3.1% 5.06% 10.42% 3.02% 2.52% 3.93% 4.85% 5.59%
2026/09/08 11.92% 5.71% 2.43% 5.12% 10.51% 2.29% 3.67% 3.51% 4.45% 2.22%
2026/09/09 13.05% 5.58% 2.18% 2.38% 9.48% 3.13% 2.93% 3.57% 6.55% 1.81%
2026/09/10 11.25% 4.56% 13.64% 3.25% 5.4% 2.5% 2.14% 2.4% 2.88% 3.89%
2026/09/11 13.69% 5% 1.99% 3.25% 6.69% 2.96% 3.94% 4.39% 3.24% 3.88%
2026/09/12 14.59% 5.09% 2.73% 4.58% 5.04% 3.89% 2.85% 5.29% 3.73% 1.73%
2026/09/13 12.44% 5.3% 2.27% 2.07% 4.55% 3.42% 2.64% 4.56% 4.03% 0.44%
2026/09/14 14.22% 5.15% 1.28% 4.27% 5.98% 3.35% 4.73% 4.13% 5.95% 3.14%
2026/09/15 12.52% 6.11% 1.99% 0.84% 7.01% 2.95% 3.61% 4% 2.34% 5.28%
2026/09/16 10.38% 5.95% 2.72% 1.85% 10.07% 2.57% 3.73% 4% 7.84% 3.24%
2026/09/17 15.11% 6.12% 2.5% 6.48% 5.54% 4.76% 3.58% 4.96% 5.42% 1.58%
2026/09/18 16.55% 7.46% 2.27% 4.5% 7.36% 3.08% 3.22% 4.13% 2.73% 2.83%
2026/09/19 13.04% 5.32% 1.89% 3.38% 7.58% 2.73% 2.32% 4.07% 4.47% 4.84%
2026/09/20 15.61% 5.78% 1.77% 5.07% 6.36% 2.9% 3.22% 5.38% 5.17% 4.92%
2026/09/21 14.29% 5.6% 2.37% 0.01% 8.83% 4.22% 3.52% 2.49% 4.26% 3.18%
2026/09/22 15.38% 5.5% 1.82% 2.93% 6.77% 3.19% 3.82% 2.93% 5.44% 3.45%
2026/09/23 17.61% 5.77% 1.88% 3.09% 5.19% 3.34% 3.28% 2.92% 4.44% 0.33%
2026/09/24 14.96% 4.42% 1.61% 4.39% 8.01% 2.66% 2.53% 2.76% 2.91% 0.28%
2026/09/25 12.43% 2.98% 6.08% 0.73% 5.65% 1.96% 1.84% 1.91% 0.89% 2.25%
2026/09/26 14.72% 5.24% 2.6% 1.83% 5.33% 3.63% 2.27% 2.17% 2.57% 1.85%
2026/09/27 15.39% 6.15% 1.04% 1.09% 7.06% 3.85% 2.65% 3.38% 2.27% 2.32%
2026/09/28 16.42% 6.19% 7.72% 2.87% 7.09% 4.7% 2.88% 4.09% 3.02% 3.17%
2026/09/29 13.15% 5.91% 0.93% 3.68% 4.51% 3.66% 2.48% 4.01% 3.2% 4.13%
2026/09/30 15.53% 8.27% 7.94% 4.83% 4.8% 4.42% 4% 3.91% 3.58% 0.39%
  • dominos.com
  • papajohns.com
  • grubhub.com
  • tacobell.com
  • doordash.com
  • jerseymikes.com
  • littlecaesars.com
  • chipotle.com
  • wendys.com
  • chick-fil-a.com

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In September 2026, Dominos led with fluctuating impressions, peaking at 17.61%. Papa John’s saw a late surge, ending at 8.27%. Grubhub and DoorDash had notable spikes, while Taco Bell and Wendy’s varied. Chipotle and Chick-fil-A showed mixed trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage - Last month
  1. 1
    B-Dubs Pick 6 for Takeout - Pick 6 from $19.99 at B-Dubs https://www.buffalowildwings.com

    Get 2 entrees, 2 sides & 2 drinks starting at $19.99 when you order Pick 6 from B-Dubs. Order Pick...

  2. 2
    Order Grubhub Now | Grubhub will eat the fees | Order Delivery https://www.grubhub.com › food › delivery

    A $10 deal on your first delivery & no fees on restaurant orders $50+. Terms apply. Score discounts and find the best offers from the restaurants you love. The restaurants you love. Late-night delivery.

  3. 3
    Mendocino Farms | View Our Menu https://www.mendocinofarms.com

    Try our gourmet sandwiches and salads today!

  4. 4
    Where to Eat with Infatuation | Lists for Every Craving https://www.theinfatuation.com

    Sign up for an Infatuation account to discover, save, and organize your dining spots.

  5. 5
    Late-Night Bites For Delivery https://www.ubereats.com

    All Your Favorites Delivered — Get Food Delivery Now. And Satisfy Those Late Night Cravings With Uber Eats. Get Food Delivery...

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Buffalo Wild Wings entices with a “Pick 6” deal, while Grubhub offers fee-free deliveries. Mendocino Farms highlights gourmet options, The Infatuation curates dining lists, and Uber Eats satisfies late-night cravings. Each ad uniquely targets convenience and culinary delight.

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