US Hospitality Food & Beverage - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – US

Google AI Overview visibility for Hospitality Food & Beverage US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.2685755812
67.7314244188
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 12%
Navigational 1%
Seasonal 0%
Local 21%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dominos.com 9.33
wendys.com 9.24
chick-fil-a.com 8.35
papajohns.com 6.19
littlecaesars.com 5.85
chipotle.com 4.6
tacobell.com 4.29
olivegarden.com 3.39
jerseymikes.com 2.97
subway.com 2.88
others 42.91
  • dominos.com - 9.33%
  • wendys.com - 9.24%
  • chick-fil-a.com - 8.35%
  • papajohns.com - 6.19%
  • littlecaesars.com - 5.85%
  • chipotle.com - 4.6%
  • tacobell.com - 4.29%
  • olivegarden.com - 3.39%
  • jerseymikes.com - 2.97%
  • subway.com - 2.88%
  • others - 42.91%

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In the PPC landscape, ‘others’ dominate with 42.91% click share, while Domino’s leads individual brands at 9.33%, closely followed by Wendy’s at 9.24%.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date papajohns.com chick-fil-a.com dominos.com doordash.com littlecaesars.com grubhub.com buffalowildwings.com ubereats.com chipotle.com opentable.com
2026/04/01 21.99% 11.26% 12.4% 8.15% 4.62% 2.98% 3.13% 3.58% 6.12% 0.24%
2026/04/02 16.85% 15.18% 13.8% 9.61% 4.79% 3.09% 3.11% 3.45% 5.8% 1.15%
2026/04/03 14.74% 11.64% 14.72% 10.81% 3.73% 2.36% 2.62% 6.58% 4.11% 7.48%
2026/04/04 18.86% 13.93% 17.35% 7.64% 3.87% 2.71% 2.18% 3.32% 4.28% 1.38%
2026/04/05 17.94% 15.48% 15.81% 7.78% 4.26% 2.47% 3.08% 3.56% 0.82% 0.18%
2026/04/06 18.66% 18.85% 12.5% 7% 2.82% 2.85% 2.51% 3.36% 4.66% 0.16%
2026/04/07 18.1% 17.4% 13.49% 7.33% 3.59% 2.62% 2.53% 2.89% 4.53% 1.31%
2026/04/08 18.47% 10.95% 12.83% 7.23% 4.21% 4.16% 3.29% 3.18% 3.86% 1.66%
2026/04/09 16.62% 14.35% 14.07% 9.39% 2.52% 2.39% 2.19% 2.17% 4.79% 0.57%
2026/04/10 16.81% 12.37% 14.11% 14.34% 3.29% 2.66% 2.59% 2.25% 5.19% 0.63%
2026/04/11 21.49% 6.55% 13.36% 10.61% 4.59% 3.17% 1.68% 1.87% 4.85% 1.92%
2026/04/12 15.98% 16.36% 12.94% 9.09% 3.74% 3.23% 2.13% 3.43% 4.16% 1.22%
2026/04/13 17.39% 23.43% 9.57% 7.78% 3.14% 2.74% 1.75% 2.56% 5.39% 0.25%
2026/04/14 15.44% 10.29% 10.8% 11.84% 4.41% 4.74% 2.28% 2.11% 4.32% 0.41%
2026/04/15 16.45% 9% 13.58% 11.49% 3.54% 4.24% 2.9% 2.32% 5.37% 0.34%
2026/04/16 18.51% 17.7% 14.53% 10.24% 3.63% 2.26% 2.32% 1.41% 4.32% 0.85%
2026/04/17 9.92% 4.26% 6.15% 42.36% 2.27% 1.13% 1.11% 0.78% 2.5% 18.54%
2026/04/18 14.46% 14.33% 10.92% 21.38% 3.45% 2.35% 1.75% 1.81% 4.16% 7.1%
2026/04/19 17.55% 15.13% 12.79% 14.51% 3.26% 3.87% 2.01% 2.63% 5.37% 0.43%
2026/04/20 14.49% 20.86% 9.43% 7.25% 3.92% 4.96% 2.47% 2.11% 4.98% 11.99%
2026/04/21 18.89% 20.91% 12.12% 6.32% 4.99% 2.32% 2.37% 2.89% 6.38% 0.17%
2026/04/22 14.32% 9.06% 18.53% 12.15% 4.53% 2.75% 2.75% 3.45% 5.8% 0.33%
2026/04/23 17.01% 16.21% 18.11% 6.66% 3.76% 3.77% 1.78% 2.27% 4.9% 0.53%
2026/04/24 14.36% 20.74% 18.25% 5.74% 4.38% 2.4% 2.56% 1.95% 5.28% 0.41%
2026/04/25 11% 20.22% 20.13% 6.37% 5.02% 2.77% 2.22% 3.17% 5.38% 0.9%
2026/04/26 11.36% 8.96% 20.53% 7.2% 5.76% 3.43% 2.81% 2.55% 6.66% 2.28%
2026/04/27 16.14% 18% 14.45% 5.9% 6.16% 2.64% 2.37% 3.32% 5.13% 2.59%
2026/04/28 17.54% 19.16% 10.57% 10.12% 4.08% 2.44% 2.46% 2.02% 5.78% 0.39%
2026/04/29 19.25% 19.2% 10.24% 9.15% 4.93% 4.54% 2.45% 1.68% 4.93% 0.96%
2026/04/30 21.93% 13.8% 13.78% 6.93% 6.87% 3.08% 2.39% 2.07% 0.76% 0.58%
  • papajohns.com
  • chick-fil-a.com
  • dominos.com
  • doordash.com
  • littlecaesars.com
  • grubhub.com
  • buffalowildwings.com
  • ubereats.com
  • chipotle.com
  • opentable.com

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In April 2026, Papa John’s led with fluctuating spend, peaking at €21.99. Chick-fil-A surged mid-month, while Domino’s maintained steady growth. DoorDash spiked on April 17, reaching €42.36. The month concluded with Papa John’s reclaiming the top spot.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 434
2026/04/02 440
2026/04/03 465
2026/04/04 470
2026/04/05 473
2026/04/06 529
2026/04/07 496
2026/04/08 463
2026/04/09 470
2026/04/10 474
2026/04/11 434
2026/04/12 461
2026/04/13 490
2026/04/14 489
2026/04/15 497
2026/04/16 476
2026/04/17 485
2026/04/18 496
2026/04/19 502
2026/04/20 478
2026/04/21 477
2026/04/22 551
2026/04/23 565
2026/04/24 537
2026/04/25 540
2026/04/26 531
2026/04/27 552
2026/04/28 535
2026/04/29 531
2026/04/30 544

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April saw a dynamic shift in advertisers, starting at 434 and peaking at 565. The month concluded with a robust 544, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
opentable.com 3.76%
littlecaesars.com 1.26%
doordash.com 0.96%
chipotle.com 0.66%
chick-fil-a.com 0.43%
pandaexpress.com -0.23%
papajohns.com -0.56%
wingstop.com -0.61%
ihop.com -1.92%
tacobell.com -7.28%

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OpenTable surged with a 3.76% click share increase, while Taco Bell faced a significant 7.28% decline.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dominos.com littlecaesars.com papajohns.com wendys.com doordash.com chick-fil-a.com olivegarden.com opentable.com chipotle.com tacobell.com
2026/04/01 10.97% 4.88% 8.62% 4.02% 7.46% 4.53% 3.84% 0.26% 5.76% 7.41%
2026/04/02 13.21% 5.21% 7.38% 6.62% 11.2% 6.12% 2.37% 0.76% 5.47% 5.8%
2026/04/03 12.13% 3.85% 6% 5.89% 8.46% 5.91% 1.91% 12.57% 3.73% 3.78%
2026/04/04 14.76% 4.94% 7.82% 7.54% 7.57% 6.41% 2.47% 1.07% 3.67% 6.96%
2026/04/05 13.52% 4.33% 6.72% 8.67% 7.07% 6.13% 2.98% 0.25% 0.93% 6.23%
2026/04/06 10.77% 3.7% 7.01% 5.86% 7.85% 8.89% 2.68% 0.15% 3.83% 4.89%
2026/04/07 11.86% 3.82% 6.31% 3.34% 12.24% 8.87% 1.84% 1.39% 3.97% 7.81%
2026/04/08 11.77% 4.49% 6.86% 6.9% 6.14% 4.52% 3.53% 0.97% 2.95% 6.78%
2026/04/09 11.72% 3.02% 6.35% 5.93% 9.98% 5.87% 3.6% 0.76% 4.21% 6.67%
2026/04/10 12.89% 3.99% 7.21% 5.99% 10.69% 6.08% 1.86% 0.96% 4.8% 5.68%
2026/04/11 10.36% 4.71% 7.06% 6.38% 11% 3.21% 1.79% 5.32% 3.81% 6.32%
2026/04/12 11.38% 4.31% 7.24% 8% 8.75% 7.18% 2.04% 1.24% 3.59% 5.35%
2026/04/13 8.96% 3.52% 7.52% 8.05% 8.33% 10.97% 3.08% 0.36% 5.23% 5.73%
2026/04/14 8.85% 5.17% 6.21% 5.1% 11.44% 4.92% 3.27% 0.6% 3.64% 5.78%
2026/04/15 12.14% 4.63% 6.51% 4.75% 12.71% 3.75% 3.01% 0.43% 4.41% 3.04%
2026/04/16 13.66% 4.38% 7.82% 7.37% 11.88% 8.58% 2.43% 1.36% 3.79% 0%
2026/04/17 6.19% 2.86% 4.14% 4.11% 25.03% 2.43% 1.07% 22.13% 2.56% 0%
2026/04/18 8.27% 4.02% 5.66% 4.25% 21.61% 6.04% 1.52% 14.41% 3.53% 0.29%
2026/04/19 11.32% 4.18% 7.27% 5.39% 17.24% 6.68% 1.8% 0.63% 4.81% 0%
2026/04/20 8.08% 4.33% 4.93% 3.51% 7.21% 8.21% 2.07% 12.57% 4.05% 0.33%
2026/04/21 10.82% 6.22% 7.61% 7.5% 4.88% 8.95% 3.44% 0.18% 5.64% 0%
2026/04/22 15.5% 4.15% 5.74% 5.63% 11.23% 3.67% 2.51% 0.66% 4.88% 0%
2026/04/23 16.37% 5.05% 5.97% 5.69% 7.36% 6.88% 2.32% 1.11% 4.22% 0%
2026/04/24 17.3% 5.54% 5.55% 5.14% 4.92% 8.93% 2.22% 0.73% 4.72% 0%
2026/04/25 12.94% 4.47% 3.63% 5.48% 5.25% 6.11% 1.63% 13.29% 3.43% 0.34%
2026/04/26 15.5% 5.69% 5.29% 10.25% 5.81% 3.39% 2.92% 1.33% 4.47% 0.49%
2026/04/27 12.03% 6.43% 5.38% 7.33% 6.89% 7.35% 3.65% 2.47% 4.69% 0.47%
2026/04/28 9.05% 4.32% 6.11% 8% 12.07% 7.9% 3.57% 0.61% 4.97% 0%
2026/04/29 9.31% 6.11% 7.46% 8.36% 8.98% 8.48% 2.7% 0.93% 4.4% 0%
2026/04/30 13.73% 7.89% 7.77% 7.26% 6.06% 5.47% 2.32% 1.05% 0.63% 0%
  • dominos.com
  • littlecaesars.com
  • papajohns.com
  • wendys.com
  • doordash.com
  • chick-fil-a.com
  • olivegarden.com
  • opentable.com
  • chipotle.com
  • tacobell.com

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Domino’s led April with fluctuating impressions, peaking mid-month. Little Caesars and Papa John’s showed steady growth, while Wendy’s and DoorDash had notable spikes. The month concluded with Domino’s maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage - Last month
  1. 1
    Restaurants Near Me Right Now https://www.doordash.com

    Book a Table Near Me — Book top sit down restaurants near you with instant...

  2. 2
    Restaurants & Bars | Places to Eat in Boston https://www.meetboston.com

    Are you looking for the best places to eat in Boston? Explore our complete list of restaurants in Boston, Cambridge, and the Greater Boston area!

  3. 3
    The Best Restaurants Nearby - Where To Eat Near You https://www.opentable.com › nearby

    Discover the best restaurants near you and book a spot on OpenTable.

  4. 4
    Resy | Browse Restaurants on Resy https://www.resy.com › book-a-table

    Your Destination For Restaurant Discovery And Reservations, All In One Place. Make A Resy. With Resy, You Don't Wait...

  5. 5
    Classic Philly Food Staples | Fine & Casual Dining https://www.visitphilly.com

    Top Chefs in Philadelphia Have Created a Restaurant Scene Rivaling Any in the World. Enjoy a Casual Meal or Dress Up...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC ads, DoorDash, MeetBoston, OpenTable, Resy, and VisitPhilly captivate with themes of convenience and local dining experiences. Their messaging highlights instant bookings, comprehensive dining lists, and unique culinary scenes, enticing users to explore and indulge.

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