Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 46.6811153494 |
| 53.3188846506 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 37 |
| 63 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dominos.com | 14.45 |
| wendys.com | 6.52 |
| papajohns.com | 6.17 |
| chick-fil-a.com | 4.78 |
| tacobell.com | 4.67 |
| chipotle.com | 4.39 |
| jerseymikes.com | 4.27 |
| littlecaesars.com | 4 |
| mcdonalds.com | 3.59 |
| olivegarden.com | 3.04 |
| others | 44.12 |
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In the competitive PPC landscape, Domino’s leads with 14.45% click share, while ‘others’ dominate at 44.12%, highlighting diverse advertiser presence.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | dominos.com | papajohns.com | doordash.com | chipotle.com | ubereats.com | tacobell.com | littlecaesars.com | grubhub.com | buffalowildwings.com | chick-fil-a.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 11.83% | 7.89% | 3.97% | 4.41% | 4.03% | 3.41% | 1.75% | 1.85% | 2.86% | 20.81% |
| 2026/09/02 | 16.93% | 14.08% | 5.12% | 5.51% | 5.32% | 4.03% | 3.74% | 2.88% | 3.59% | 0.27% |
| 2026/09/03 | 12.24% | 10.79% | 9.14% | 5.12% | 6.35% | 3.29% | 4.53% | 3.99% | 1.58% | 9.68% |
| 2026/09/04 | 9.89% | 9.42% | 10.79% | 3.31% | 2.8% | 1.65% | 2.65% | 9.85% | 1.28% | 17.4% |
| 2026/09/05 | 11.74% | 10.78% | 9.75% | 4.72% | 6.72% | 2.9% | 3.68% | 6.61% | 3% | 4.47% |
| 2026/09/06 | 10.37% | 10.46% | 9.57% | 5.03% | 5.01% | 2.24% | 2.43% | 5.78% | 3.38% | 11.66% |
| 2026/09/07 | 11.07% | 7.36% | 11.34% | 4.32% | 4.75% | 3.93% | 2.21% | 4.09% | 2.25% | 18.96% |
| 2026/09/08 | 11.39% | 11.26% | 10.78% | 5.18% | 4.27% | 4.44% | 3.67% | 4.21% | 2.22% | 8.67% |
| 2026/09/09 | 13.85% | 11.18% | 9.68% | 4.86% | 6.91% | 1.88% | 3.11% | 3.5% | 2.05% | 6.22% |
| 2026/09/10 | 9.48% | 7.87% | 5.82% | 3.12% | 3.13% | 2.04% | 2.73% | 11.44% | 0.71% | 13.43% |
| 2026/09/11 | 12.54% | 6.93% | 8.48% | 5.28% | 3.36% | 3.15% | 3.83% | 3.15% | 1.85% | 13.06% |
| 2026/09/12 | 14.76% | 10.24% | 7.45% | 6.23% | 5.13% | 3.25% | 1.9% | 3.99% | 3.14% | 5.62% |
| 2026/09/13 | 11.5% | 10.78% | 8.95% | 5.5% | 5.03% | 2.11% | 1.17% | 4.79% | 1.62% | 0.47% |
| 2026/09/14 | 11.82% | 7.78% | 8.65% | 5.12% | 4.06% | 4.11% | 3.72% | 1.95% | 2.39% | 10.56% |
| 2026/09/15 | 10.85% | 10.53% | 7.53% | 4.5% | 2.85% | 1.25% | 3% | 2.83% | 2.97% | 18.08% |
| 2026/09/16 | 9.05% | 10.37% | 11.06% | 4.84% | 3.35% | 1.75% | 3.57% | 4.02% | 2.35% | 11.66% |
| 2026/09/17 | 13.67% | 11.34% | 7.94% | 6.09% | 4.58% | 4.99% | 3.11% | 3.86% | 2.34% | 5.27% |
| 2026/09/18 | 14.66% | 12.67% | 9.34% | 5.12% | 2.88% | 1.38% | 3.13% | 4% | 2.21% | 9.48% |
| 2026/09/19 | 11% | 8.39% | 9.63% | 4.95% | 3.67% | 2.18% | 1.66% | 3.1% | 1.74% | 16.58% |
| 2026/09/20 | 13.46% | 9.02% | 8.09% | 5.59% | 2.82% | 4.46% | 2.69% | 2.64% | 2% | 15.34% |
| 2026/09/21 | 12.54% | 8.91% | 8.78% | 3.59% | 4.86% | 0.01% | 3.97% | 5.36% | 2.48% | 6.34% |
| 2026/09/22 | 14.11% | 7.37% | 9.8% | 4.63% | 4.41% | 2.4% | 3.77% | 3.51% | 1.69% | 11.05% |
| 2026/09/23 | 16.5% | 9.01% | 7.7% | 5.21% | 4.67% | 2.22% | 4.4% | 3.1% | 2.17% | 0.55% |
| 2026/09/24 | 16.44% | 5.96% | 9.88% | 4.9% | 3.65% | 3.35% | 2.7% | 2.56% | 2.86% | 0.64% |
| 2026/09/25 | 17.5% | 7.66% | 10.87% | 3.9% | 5.21% | 0.47% | 2.65% | 3.39% | 3.21% | 10.1% |
| 2026/09/26 | 14.43% | 9.53% | 9.1% | 4.32% | 4.67% | 2.07% | 2.64% | 2.8% | 1.81% | 6.37% |
| 2026/09/27 | 13.93% | 11.61% | 9.44% | 5.2% | 4.15% | 0.57% | 2.66% | 1.7% | 2.23% | 6.81% |
| 2026/09/28 | 14.11% | 10.72% | 9.36% | 5.77% | 4.17% | 2.33% | 3.15% | 3.01% | 2.87% | 10.53% |
| 2026/09/29 | 11.74% | 11.83% | 7% | 5.61% | 4.19% | 3.81% | 2.87% | 1.64% | 2.85% | 14.89% |
| 2026/09/30 | 15.55% | 14.38% | 8.32% | 6.66% | 5.05% | 4.6% | 4.56% | 3.74% | 2.1% | 0.5% |
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In September 2026, Dominos led PPC spend, peaking at 17.50% on the 25th. Papa John’s fluctuated, ending strong at 14.38%. DoorDash and Chipotle showed steady growth, while Chick-fil-A’s spend was volatile, closing at 0.50%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 513 |
| 2026/09/02 | 552 |
| 2026/09/03 | 572 |
| 2026/09/04 | 597 |
| 2026/09/05 | 594 |
| 2026/09/06 | 571 |
| 2026/09/07 | 581 |
| 2026/09/08 | 580 |
| 2026/09/09 | 585 |
| 2026/09/10 | 590 |
| 2026/09/11 | 574 |
| 2026/09/12 | 581 |
| 2026/09/13 | 601 |
| 2026/09/14 | 562 |
| 2026/09/15 | 596 |
| 2026/09/16 | 573 |
| 2026/09/17 | 561 |
| 2026/09/18 | 551 |
| 2026/09/19 | 549 |
| 2026/09/20 | 566 |
| 2026/09/21 | 566 |
| 2026/09/22 | 571 |
| 2026/09/23 | 567 |
| 2026/09/24 | 561 |
| 2026/09/25 | 552 |
| 2026/09/26 | 549 |
| 2026/09/27 | 542 |
| 2026/09/28 | 539 |
| 2026/09/29 | 553 |
| 2026/09/30 | 537 |
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September saw a dynamic shift in distinct advertisers, starting at 513 and peaking at 601 mid-month. The month concluded with a slight decline, ending at 537.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Dominos.com surged with a 1.59% click share increase, while chick-fil-a.com dropped by 1.51%. Applebees.com and dairyqueen.com also gained, contrasting with declines for wendys.com and grubhub.com.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | dominos.com | papajohns.com | grubhub.com | tacobell.com | doordash.com | jerseymikes.com | littlecaesars.com | chipotle.com | wendys.com | chick-fil-a.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 15.12% | 4.43% | 1.62% | 7.68% | 2.77% | 1.98% | 1.75% | 3.85% | 4.04% | 6.64% |
| 2026/09/02 | 15.03% | 6.46% | 1.14% | 5.26% | 3.43% | 2.01% | 3.42% | 3.46% | 3.36% | 0.26% |
| 2026/09/03 | 10.62% | 4.44% | 3.14% | 4.37% | 7.11% | 2.38% | 3.87% | 3.41% | 2.39% | 2.86% |
| 2026/09/04 | 9.6% | 4.47% | 11.17% | 2.47% | 10.22% | 2.73% | 2.93% | 2.28% | 2.67% | 4.85% |
| 2026/09/05 | 11.99% | 5.03% | 3.93% | 4.1% | 9.46% | 3.53% | 3.07% | 3.41% | 3.5% | 1.2% |
| 2026/09/06 | 10.07% | 4.62% | 3.73% | 2.32% | 7.6% | 3.1% | 1.81% | 3.49% | 2.26% | 2.69% |
| 2026/09/07 | 12.5% | 4.65% | 3.1% | 5.06% | 10.42% | 3.02% | 2.52% | 3.93% | 4.85% | 5.59% |
| 2026/09/08 | 11.92% | 5.71% | 2.43% | 5.12% | 10.51% | 2.29% | 3.67% | 3.51% | 4.45% | 2.22% |
| 2026/09/09 | 13.05% | 5.58% | 2.18% | 2.38% | 9.48% | 3.13% | 2.93% | 3.57% | 6.55% | 1.81% |
| 2026/09/10 | 11.25% | 4.56% | 13.64% | 3.25% | 5.4% | 2.5% | 2.14% | 2.4% | 2.88% | 3.89% |
| 2026/09/11 | 13.69% | 5% | 1.99% | 3.25% | 6.69% | 2.96% | 3.94% | 4.39% | 3.24% | 3.88% |
| 2026/09/12 | 14.59% | 5.09% | 2.73% | 4.58% | 5.04% | 3.89% | 2.85% | 5.29% | 3.73% | 1.73% |
| 2026/09/13 | 12.44% | 5.3% | 2.27% | 2.07% | 4.55% | 3.42% | 2.64% | 4.56% | 4.03% | 0.44% |
| 2026/09/14 | 14.22% | 5.15% | 1.28% | 4.27% | 5.98% | 3.35% | 4.73% | 4.13% | 5.95% | 3.14% |
| 2026/09/15 | 12.52% | 6.11% | 1.99% | 0.84% | 7.01% | 2.95% | 3.61% | 4% | 2.34% | 5.28% |
| 2026/09/16 | 10.38% | 5.95% | 2.72% | 1.85% | 10.07% | 2.57% | 3.73% | 4% | 7.84% | 3.24% |
| 2026/09/17 | 15.11% | 6.12% | 2.5% | 6.48% | 5.54% | 4.76% | 3.58% | 4.96% | 5.42% | 1.58% |
| 2026/09/18 | 16.55% | 7.46% | 2.27% | 4.5% | 7.36% | 3.08% | 3.22% | 4.13% | 2.73% | 2.83% |
| 2026/09/19 | 13.04% | 5.32% | 1.89% | 3.38% | 7.58% | 2.73% | 2.32% | 4.07% | 4.47% | 4.84% |
| 2026/09/20 | 15.61% | 5.78% | 1.77% | 5.07% | 6.36% | 2.9% | 3.22% | 5.38% | 5.17% | 4.92% |
| 2026/09/21 | 14.29% | 5.6% | 2.37% | 0.01% | 8.83% | 4.22% | 3.52% | 2.49% | 4.26% | 3.18% |
| 2026/09/22 | 15.38% | 5.5% | 1.82% | 2.93% | 6.77% | 3.19% | 3.82% | 2.93% | 5.44% | 3.45% |
| 2026/09/23 | 17.61% | 5.77% | 1.88% | 3.09% | 5.19% | 3.34% | 3.28% | 2.92% | 4.44% | 0.33% |
| 2026/09/24 | 14.96% | 4.42% | 1.61% | 4.39% | 8.01% | 2.66% | 2.53% | 2.76% | 2.91% | 0.28% |
| 2026/09/25 | 12.43% | 2.98% | 6.08% | 0.73% | 5.65% | 1.96% | 1.84% | 1.91% | 0.89% | 2.25% |
| 2026/09/26 | 14.72% | 5.24% | 2.6% | 1.83% | 5.33% | 3.63% | 2.27% | 2.17% | 2.57% | 1.85% |
| 2026/09/27 | 15.39% | 6.15% | 1.04% | 1.09% | 7.06% | 3.85% | 2.65% | 3.38% | 2.27% | 2.32% |
| 2026/09/28 | 16.42% | 6.19% | 7.72% | 2.87% | 7.09% | 4.7% | 2.88% | 4.09% | 3.02% | 3.17% |
| 2026/09/29 | 13.15% | 5.91% | 0.93% | 3.68% | 4.51% | 3.66% | 2.48% | 4.01% | 3.2% | 4.13% |
| 2026/09/30 | 15.53% | 8.27% | 7.94% | 4.83% | 4.8% | 4.42% | 4% | 3.91% | 3.58% | 0.39% |
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In September 2026, Dominos led with fluctuating impressions, peaking at 17.61%. Papa John’s saw a late surge, ending at 8.27%. Grubhub and DoorDash had notable spikes, while Taco Bell and Wendy’s varied. Chipotle and Chick-fil-A showed mixed trends.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Get 2 entrees, 2 sides & 2 drinks starting at $19.99 when you order Pick 6 from B-Dubs. Order Pick...
A $10 deal on your first delivery & no fees on restaurant orders $50+. Terms apply. Score discounts and find the best offers from the restaurants you love. The restaurants you love. Late-night delivery.
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All Your Favorites Delivered — Get Food Delivery Now. And Satisfy Those Late Night Cravings With Uber Eats. Get Food Delivery...
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Buffalo Wild Wings entices with a “Pick 6” deal, while Grubhub offers fee-free deliveries. Mendocino Farms highlights gourmet options, The Infatuation curates dining lists, and Uber Eats satisfies late-night cravings. Each ad uniquely targets convenience and culinary delight.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Food & Beverage September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Hospitality Food & Beverage September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Hospitality Food & Beverage September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Hospitality Food & Beverage September 2026 Report aggregates data from across both device types and Google Shopping.
The US Hospitality Food & Beverage September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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