Why is the UK Hospitality Food & Beverage June 2026 Report useful and how should I use it?

Why is the UK Hospitality Food & Beverage June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Hospitality Food & Beverage June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Hospitality Food & Beverage June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Hospitality Food & Beverage June 2026 Report?

The UK Hospitality Food & Beverage June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Food & Beverage June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Hospitality Food & Beverage June 2026 Report for?

The UK Hospitality Food & Beverage June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Hospitality Food & Beverage - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Food & Beverage UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.8020058335
	83.1979941665

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	50
	50

50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	4%
Navigational	6%
Seasonal	0%
Local	41%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
opentable.co.uk	40.75
just-eat.co.uk	18.99
ubereats.com	9.56
deliveroo.co.uk	9.03
thefork.co.uk	2.56
beefeater.co.uk	2.29
virginexperiencedays.co.uk	1.82
viator.com	1.18
getyourguide.com	1.13
papajohns.co.uk	0.92
others	11.77

opentable.co.uk - 40.75%
just-eat.co.uk - 18.99%
ubereats.com - 9.56%
deliveroo.co.uk - 9.03%
thefork.co.uk - 2.56%
beefeater.co.uk - 2.29%
virginexperiencedays.co.uk - 1.82%
viator.com - 1.18%
getyourguide.com - 1.13%
papajohns.co.uk - 0.92%
others - 11.77%

OpenTable.co.uk dominates with 40.75% click share, followed by Just-Eat.co.uk at 18.99%. Others collectively hold 11.77%, while UberEats.com and Deliveroo.co.uk trail closely.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	deliveroo.co.uk	opentable.co.uk	just-eat.co.uk	ubereats.com	viator.com	getyourguide.com	gocity.com	thefork.co.uk	virginexperiencedays.co.uk	beefeater.co.uk
2026/06/01	12.93%	14.45%	21.77%	11.65%	1.48%	2.07%	4.55%	4.28%	4.58%	5.39%
2026/06/02	10%	13.84%	18.06%	6.17%	0.82%	2.08%	2.41%	3.23%	2.03%	19.15%
2026/06/03	7.84%	23.84%	19.59%	6.63%	2.17%	3.54%	1%	1.7%	4.47%	6.55%
2026/06/04	9.83%	1.86%	28.22%	11.56%	0.98%	0.67%	0.03%	6.48%	4.51%	13.47%
2026/06/05	3.8%	21.97%	22.23%	7.64%	0.6%	0.83%	0.03%	5.6%	3.19%	19.04%
2026/06/06	5.09%	17%	22.52%	5.58%	0.66%	1.74%	2.22%	12.13%	2.99%	13.37%
2026/06/07	10.16%	31.6%	12.59%	7.83%	1.6%	2.43%	3.09%	8.98%	2.04%	9.48%
2026/06/08	16.96%	36.49%	12.06%	7.91%	0.95%	1.32%	1.04%	9.28%	1.55%	3.14%
2026/06/09	12.58%	40.32%	10.66%	5.85%	0.46%	0.96%	1%	13%	1.24%	6.74%
2026/06/10	4.83%	53.6%	11.67%	7.3%	0.4%	0.31%	0.02%	7.64%	2.49%	0.1%
2026/06/11	9.21%	46.99%	11.64%	9.66%	0.39%	0.55%	0.02%	5.45%	2.61%	0.09%
2026/06/12	11.03%	42.23%	14.05%	8.16%	0.48%	1.1%	1.43%	0.09%	2.58%	1.3%
2026/06/13	11.49%	45.67%	10.83%	4.84%	1.42%	2.18%	2.87%	7.14%	1.62%	0.9%
2026/06/14	8.99%	43%	14.46%	7.73%	0.95%	1.34%	1.05%	2.84%	1.38%	4.97%
2026/06/15	22.57%	39.68%	7.77%	10.08%	0.63%	1.63%	1.87%	2.02%	1.42%	0.11%
2026/06/16	12.75%	56.2%	8.41%	7.1%	0.42%	0.3%	0.02%	2.01%	2.39%	0.03%
2026/06/17	10.66%	53.66%	4.32%	11.37%	0.85%	1.73%	3%	1.11%	2.13%	0.02%
2026/06/18	24.14%	38.59%	9.83%	5.71%	0.78%	2.23%	1.04%	4.05%	2.12%	0.99%
2026/06/19	9.06%	46.12%	15.45%	7.61%	1.02%	2.23%	2.49%	2.24%	2%	0.02%
2026/06/20	12.7%	44.89%	12.34%	7.69%	2.45%	2.8%	0.03%	0.72%	1%	0.07%
2026/06/21	14.64%	41.84%	18.02%	9.02%	2.02%	0.37%	4.15%	1.49%	0.51%	0.12%
2026/06/22	9.67%	52.5%	11.64%	7.35%	0.7%	0.39%	0%	3.25%	0.58%	0.06%
2026/06/23	12.72%	40.87%	20.03%	6.58%	2.24%	2.08%	5.07%	1.03%	0.58%	0.02%
2026/06/24	11.27%	46.93%	13.71%	6.83%	2.51%	1.87%	4.79%	5.57%	0.59%	0.03%
2026/06/25	13.77%	47.36%	18.28%	4.75%	2.52%	0.69%	4.94%	1.73%	0.34%	0.02%
2026/06/26	16.76%	42.73%	26.31%	2.3%	0.64%	0.85%	0%	1.67%	0.58%	0.06%
2026/06/27	17.84%	44.71%	14.56%	3.17%	1.96%	2.38%	1.96%	6.74%	0.48%	0.01%
2026/06/28	23.86%	29.7%	24.72%	4.33%	2.32%	3.21%	2.56%	0.95%	0.49%	0.4%
2026/06/29	26.5%	32.19%	16.89%	7.84%	1.51%	2.76%	4.34%	1.26%	0.51%	0.02%
2026/06/30	36.39%	34.89%	7.98%	6.73%	2.67%	2.22%	2.18%	0.86%	0.42%	0.02%

deliveroo.co.uk
opentable.co.uk
just-eat.co.uk
ubereats.com
viator.com
getyourguide.com
gocity.com
thefork.co.uk
virginexperiencedays.co.uk
beefeater.co.uk

In June 2026, Deliveroo’s PPC spend fluctuated, peaking at 36.39% on the 30th. OpenTable dominated early, reaching 56.2% mid-month. Just Eat’s spend dipped, while UberEats remained steady. Viator and GetYourGuide saw minor increases.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	361
2026/06/02	345
2026/06/03	346
2026/06/04	361
2026/06/05	362
2026/06/06	347
2026/06/07	344
2026/06/08	343
2026/06/09	347
2026/06/10	361
2026/06/11	350
2026/06/12	353
2026/06/13	359
2026/06/14	366
2026/06/15	362
2026/06/16	350
2026/06/17	383
2026/06/18	383
2026/06/19	367
2026/06/20	342
2026/06/21	308
2026/06/22	320
2026/06/23	334
2026/06/24	326
2026/06/25	319
2026/06/26	299
2026/06/27	320
2026/06/28	311
2026/06/29	318
2026/06/30	323

June began with 361 advertisers, fluctuating throughout. Mid-month peaked at 383, then declined, ending at 323. A dynamic month with notable mid-month activity.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
opentable.co.uk	6.87%
deliveroo.co.uk	1.93%
ubereats.com	1.37%
viator.com	0.92%
fullers.co.uk	0.68%
buyagift.co.uk	-0.69%
virginexperiencedays.co.uk	-1.51%
just-eat.co.uk	-1.82%
thefork.co.uk	-2.08%
beefeater.co.uk	-3.49%

Opentable.co.uk soared with a 6.87% click share increase, while beefeater.co.uk faced a 3.49% decline. Deliveroo.co.uk and ubereats.com also gained, contrasting with thefork.co.uk’s drop.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	deliveroo.co.uk	opentable.co.uk	ubereats.com	just-eat.co.uk	viator.com	getyourguide.com	thefork.co.uk	virginexperiencedays.co.uk	beefeater.co.uk	smithandwollensky.co.uk
2026/06/01	15.49%	16.07%	12.18%	21.48%	1.4%	1.28%	4.28%	4.05%	6.67%	0.03%
2026/06/02	17.63%	9.08%	6.49%	16.5%	0.85%	1.37%	5.44%	1.84%	17.04%	0.07%
2026/06/03	12.06%	17.83%	6.62%	20.58%	2.57%	2.37%	1.31%	4.55%	7.83%	0.03%
2026/06/04	10.17%	1.75%	14.19%	26.55%	0.66%	0.45%	5.62%	3.78%	16.49%	0.02%
2026/06/05	5.65%	13.28%	13.2%	25.5%	0.96%	1.14%	5.97%	3.72%	13.35%	0.01%
2026/06/06	9.52%	13.34%	7.57%	23.75%	0.71%	1.25%	11.87%	3.19%	12.1%	0.16%
2026/06/07	10.88%	23.07%	9.22%	14.8%	2.01%	1.79%	17.91%	2.01%	7.63%	0.04%
2026/06/08	16.61%	30.51%	11.65%	14.48%	0.98%	0.83%	9.98%	1.41%	4.25%	0.03%
2026/06/09	21.04%	30.11%	7.84%	12.56%	0.59%	0.82%	12.27%	1.35%	5.1%	0.01%
2026/06/10	6.18%	38.69%	10.54%	13.49%	0.31%	0.22%	12.52%	2.57%	0.29%	0.03%
2026/06/11	8.15%	38.96%	10.83%	11.86%	0.55%	0.59%	9.23%	2.47%	0.48%	0.04%
2026/06/12	13.31%	35.47%	11.34%	13.17%	0.43%	0.64%	2.87%	2.34%	1.88%	0.16%
2026/06/13	15.41%	32.32%	6.3%	9.52%	1.69%	1.49%	9.59%	1.51%	0.75%	3.97%
2026/06/14	8.42%	31.17%	11.53%	15.91%	1.09%	0.95%	4.31%	1.41%	4.96%	1.97%
2026/06/15	26.39%	30.38%	13.38%	8.88%	0.78%	1.3%	2.06%	1.56%	0.14%	3.31%
2026/06/16	12.09%	51.67%	8.27%	7.88%	0.34%	0.23%	1.98%	2.64%	0.05%	3.58%
2026/06/17	10.31%	42.45%	12.53%	5.3%	1.31%	1.58%	2.66%	2.53%	0.03%	0.03%
2026/06/18	24.72%	32.69%	9.55%	11.92%	0.87%	1.79%	4.22%	2.28%	0.87%	0.06%
2026/06/19	14.3%	36.9%	9.35%	15.74%	1.39%	1.63%	2.71%	2.05%	0.02%	0.58%
2026/06/20	12.88%	36.14%	7.7%	14.21%	2.92%	1.97%	1.63%	1.05%	0.08%	3.04%
2026/06/21	15.09%	28.97%	12.81%	20.87%	3.46%	0.37%	3.53%	0.58%	0.13%	3.58%
2026/06/22	11.07%	34.62%	9.1%	14.66%	8.34%	0.43%	3.83%	0.6%	0.13%	4.97%
2026/06/23	14.39%	31.03%	7.56%	17.89%	7.83%	2.1%	1.65%	0.5%	0.03%	0.02%
2026/06/24	11.41%	41.3%	8.77%	14.73%	3.82%	1.67%	7.47%	0.63%	0.04%	0.03%
2026/06/25	13.38%	38.9%	6.81%	18.67%	8.99%	0.82%	2.95%	0.34%	0.02%	0.02%
2026/06/26	18.4%	28.44%	3.61%	29.46%	1.67%	1.23%	4.1%	0.66%	0.09%	0.03%
2026/06/27	18.31%	38.78%	3.32%	16.23%	2.78%	2.06%	5.11%	0.54%	0.02%	2.17%
2026/06/28	23.56%	24.92%	4.51%	25.34%	3.45%	2.41%	1.75%	0.54%	0.47%	3.53%
2026/06/29	25.31%	26.65%	8.38%	17.83%	1.86%	1.95%	2.48%	0.53%	1.42%	2.86%
2026/06/30	38.92%	22.89%	11.43%	10.15%	3.77%	2.44%	0.81%	0.45%	0.03%	0.01%

deliveroo.co.uk
opentable.co.uk
ubereats.com
just-eat.co.uk
viator.com
getyourguide.com
thefork.co.uk
virginexperiencedays.co.uk
beefeater.co.uk
smithandwollensky.co.uk

In June 2026, Deliveroo’s impression share fluctuated, peaking at 38.92% on the 30th. OpenTable led mid-month with 51.67% on the 16th. Just Eat’s share was strong early, reaching 26.55% on the 4th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month

1
Browse Top Restaurants https://www.deliveroo.co.uk › deliveroo › reservations
Reserve at Top Restaurants — Attend your first reservation to claim £10 credit on the Deliveroo app. T&Cs Apply. Real-time...
2
McDonald's Delivery - Save On Your First Order Today https://www.just-eat.co.uk
New Customers Get Exclusive Savings On The App. T&Cs Apply; Selected Users Only. Order Your Favourite Meal From McDonald's Within A Few...
3
Within Walking Distance - Restaurants Near Me Open Now https://www.opentable.co.uk
Discover the best restaurants near you and book a spot on OpenTable. Explore the menu, view photos, and read from 19...
4
Restaurant in Mayfair | British Restaurant in Mayfair https://www.roccofortehotels.com
Dine on reimagined classic British dishes, championing local & seasonal ingredients.
5
Restaurants Near Me | Find top restaurants nearby https://www.thefork.co.uk
Find, compare, and book the best restaurants in town with 50% off today thanks to TheFork!

Deliveroo entices with £10 credits for reservations, while Just Eat offers exclusive McDonald’s savings. OpenTable highlights nearby dining options, Rocco Forte Hotels showcases British cuisine, and TheFork provides 50% discounts on top restaurants.

Frequently Asked Questions

Why is the UK Hospitality Food & Beverage June 2026 Report useful and how should I use it?

Why is the UK Hospitality Food & Beverage June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Food & Beverage June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Food & Beverage June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Food & Beverage June 2026 Report?

The UK Hospitality Food & Beverage June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Food & Beverage June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Food & Beverage June 2026 Report for?

The UK Hospitality Food & Beverage June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Hospitality Food & Beverage - PPC Market Share Analysis June 2026

Food & Beverage – UK

Google AI Overview visibility for Hospitality Food & Beverage UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Competitor Count for UK Hospitality Food & Beverage

Market Loss & Market Gains for UK Hospitality Food & Beverage

UK Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Frequently Asked Questions

Why is the UK Hospitality Food & Beverage June 2026 Report useful and how should I use it?

Why is the UK Hospitality Food & Beverage June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Food & Beverage June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Food & Beverage June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Food & Beverage

AUS Food & Beverage