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UK Hospitality Food & Beverage - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – UK

Google AI Overview visibility for Hospitality Food & Beverage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.4173057541
87.5826942459
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 6%
Navigational 2%
Seasonal 0%
Local 34%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
just-eat.co.uk 54.87
opentable.co.uk 14.93
deliveroo.co.uk 6.99
ubereats.com 6.96
virginexperiencedays.co.uk 1.66
papajohns.co.uk 1.57
premierinn.com 1.47
brewersfayre.co.uk 0.88
getyourguide.com 0.86
groupon.co.uk 0.69
others 9.12
  • just-eat.co.uk - 54.87%
  • opentable.co.uk - 14.93%
  • deliveroo.co.uk - 6.99%
  • ubereats.com - 6.96%
  • virginexperiencedays.co.uk - 1.66%
  • papajohns.co.uk - 1.57%
  • premierinn.com - 1.47%
  • brewersfayre.co.uk - 0.88%
  • getyourguide.com - 0.86%
  • groupon.co.uk - 0.69%
  • others - 9.12%

Copyright © Adthena. All rights reserved.

Just Eat dominates with 54.87% click share, followed by OpenTable at 14.93%. Deliveroo and UberEats trail closely, while ‘others’ collectively hold 9.12%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date just-eat.co.uk opentable.co.uk ubereats.com virginexperiencedays.co.uk viator.com deliveroo.co.uk premierinn.com getyourguide.com wowcher.co.uk groupon.co.uk
2026/04/01 8.22% 27.78% 1.14% 1.94% 0.58% 47.09% 1.21% 0.81% 0.4% 0.53%
2026/04/02 27.35% 35.98% 0.62% 2.83% 0.76% 19.69% 1.04% 2.06% 0.56% 0.57%
2026/04/03 5.9% 47.71% 1.14% 2.98% 0.86% 25.23% 1.19% 2.44% 0.53% 0.66%
2026/04/04 21.91% 22.45% 10.57% 2.19% 0.8% 29.02% 0.88% 1.54% 0.42% 0.48%
2026/04/05 44.41% 20.09% 8.99% 1.99% 2.27% 3% 1.35% 2.44% 0.65% 1.07%
2026/04/06 35.55% 6.89% 3.67% 4.59% 3.06% 4% 2.78% 12.19% 0.96% 1.35%
2026/04/07 68.28% 4.03% 1.54% 2.29% 1.12% 2.13% 1.37% 1.64% 0.54% 0.62%
2026/04/08 57.77% 11.98% 8.28% 1.54% 1.18% 4.9% 1.41% 1.25% 0.36% 0.49%
2026/04/09 28.56% 2.96% 2.36% 3.94% 1.5% 38.49% 1.55% 3.52% 0.96% 1.91%
2026/04/10 25.92% 2.7% 22.56% 2.2% 1.4% 24.83% 1.4% 2.37% 0.92% 1.18%
2026/04/11 19.22% 19.36% 21.13% 1.93% 1.33% 17.75% 1.17% 3.15% 0.78% 1.44%
2026/04/12 39.69% 10.04% 12.25% 1.09% 1.26% 20.61% 0.93% 3.16% 0.75% 1.1%
2026/04/13 21.48% 36.18% 9.57% 1.23% 1% 19.62% 0.85% 1.01% 0.51% 0.79%
2026/04/14 24.02% 4.02% 12.18% 2.93% 1.73% 30.5% 1.61% 2.74% 0.98% 1.17%
2026/04/15 33.02% 10.73% 6.38% 1.58% 0.86% 30.29% 1.07% 0.84% 0.9% 1.09%
2026/04/16 30.13% 11.9% 9.41% 1.59% 0.94% 30.94% 1.02% 0.91% 0.53% 0.9%
2026/04/17 41.06% 16.42% 4.49% 1.79% 0.76% 21.63% 0.81% 1.06% 0.4% 0.86%
2026/04/18 25.26% 3.92% 10.6% 1.83% 1.01% 41.77% 0.99% 1.05% 0.76% 0.84%
2026/04/19 32.08% 8.84% 14.11% 1.01% 0.76% 24.75% 0.79% 0.76% 0.28% 0.44%
2026/04/20 25.84% 38.24% 6.36% 1.46% 0.68% 16.18% 0.73% 1.25% 0.41% 0.67%
2026/04/21 27.6% 12.69% 4.12% 1.35% 0.97% 37.57% 0.94% 1.3% 0.56% 0.36%
2026/04/22 31.99% 20.3% 10.44% 2.12% 1.71% 18.15% 1.12% 2.1% 0.55% 0.85%
2026/04/23 34.88% 21.42% 12.06% 3.28% 0.87% 10.97% 1.06% 1.21% 0.91% 1.02%
2026/04/24 46.2% 3.08% 4.69% 2.32% 0.82% 28.38% 1.16% 0.55% 0.55% 0.78%
2026/04/25 45.45% 11.94% 13.03% 6.85% 1.04% 2% 1.33% 0.67% 1.94% 1.85%
2026/04/26 43.88% 2.55% 10.79% 7.86% 2.42% 1.88% 1.75% 2.93% 2.13% 3.03%
2026/04/27 32.27% 30.05% 12.97% 2.9% 0.74% 10.66% 0.81% 1.26% 0.87% 1.22%
2026/04/28 18.92% 55.96% 5.84% 3.11% 0.72% 1.3% 0.88% 0.64% 1.43% 1.63%
2026/04/29 22.32% 33.94% 8.55% 3.16% 0.61% 17.09% 0.77% 0.75% 1.01% 1.73%
2026/04/30 31.78% 30.65% 5.96% 4.76% 2.12% 1.56% 1.5% 1.36% 0.99% 0.98%
  • just-eat.co.uk
  • opentable.co.uk
  • ubereats.com
  • virginexperiencedays.co.uk
  • viator.com
  • deliveroo.co.uk
  • premierinn.com
  • getyourguide.com
  • wowcher.co.uk
  • groupon.co.uk

Copyright © Adthena. All rights reserved.

In April 2026, Just Eat’s PPC spend surged mid-month, peaking at 68.28 on the 7th. OpenTable fluctuated, with a notable spike to 55.96 on the 28th. UberEats remained steady, while Deliveroo’s spend varied, peaking early. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 250
2026/04/02 271
2026/04/03 287
2026/04/04 287
2026/04/05 288
2026/04/06 297
2026/04/07 302
2026/04/08 289
2026/04/09 282
2026/04/10 281
2026/04/11 271
2026/04/12 266
2026/04/13 258
2026/04/14 259
2026/04/15 277
2026/04/16 261
2026/04/17 273
2026/04/18 260
2026/04/19 255
2026/04/20 261
2026/04/21 271
2026/04/22 267
2026/04/23 287
2026/04/24 277
2026/04/25 265
2026/04/26 262
2026/04/27 266
2026/04/28 282
2026/04/29 273
2026/04/30 265

Copyright © Adthena. All rights reserved.

April began with 250 advertisers, peaking at 302 by the 7th. A mid-month dip followed, but numbers stabilized, ending at 265.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
just-eat.co.uk 5.44%
opentable.co.uk 1.11%
rubenshotel.com 0.41%
fullers.co.uk 0.31%
virginexperiencedays.co.uk 0.24%
brewersfayre.co.uk -0.27%
premierinn.com -0.62%
getyourguide.com -0.84%
deliveroo.co.uk -1.19%
ubereats.com -1.97%

Copyright © Adthena. All rights reserved.

In the past month, Just Eat surged with a 5.44% click share increase, while UberEats dropped by 1.97%. OpenTable rose by 1.11%, contrasting Deliveroo’s 1.19% decline.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date just-eat.co.uk opentable.co.uk ubereats.com virginexperiencedays.co.uk viator.com deliveroo.co.uk premierinn.com getyourguide.com groupon.co.uk bottomlessbrunch.com
2026/04/01 12.28% 22.32% 1.44% 2.18% 0.7% 46.08% 1.32% 0.69% 0.58% 0.24%
2026/04/02 36.98% 23.9% 0.64% 3.59% 2.17% 17.86% 1.13% 2.46% 0.75% 0.09%
2026/04/03 9.96% 39.31% 1.69% 3.28% 2.8% 23.38% 1.26% 3.06% 0.74% 0.16%
2026/04/04 22.95% 19.94% 13.37% 2.43% 1.6% 26.33% 0.9% 1.72% 0.49% 0.16%
2026/04/05 47.44% 20.66% 12.27% 1.67% 1.9% 1.45% 1.04% 1.51% 0.88% 0.37%
2026/04/06 38.28% 6.63% 3.8% 3.64% 8.18% 1.9% 2.18% 11.81% 1.1% 0.42%
2026/04/07 63.33% 3.68% 1.33% 1.78% 1.04% 1.24% 1% 0.97% 2.47% 6.1%
2026/04/08 62.01% 10.95% 7.08% 1.61% 1.14% 4.31% 1.34% 0.84% 0.48% 0.17%
2026/04/09 32.71% 3.51% 2.61% 3.81% 3.53% 30.88% 1.42% 3.78% 2.3% 0.23%
2026/04/10 27.98% 3.1% 25.05% 2.03% 2.25% 19.52% 1.26% 2.34% 1.21% 0.3%
2026/04/11 33.21% 9.9% 26.22% 1.55% 2.32% 10.89% 0.92% 2.8% 1.29% 0.11%
2026/04/12 40.11% 12.24% 19.18% 0.82% 2.18% 12.33% 0.61% 2.41% 1.12% 0.11%
2026/04/13 34.19% 21.34% 14.82% 1.08% 0.76% 13.59% 0.65% 0.61% 2.1% 4.43%
2026/04/14 34.84% 3.66% 21.88% 2.04% 2.26% 17.91% 1.04% 2.11% 0.9% 0.51%
2026/04/15 41.46% 9.9% 10.19% 1.29% 0.89% 21.33% 0.78% 0.5% 1.05% 0.16%
2026/04/16 43.25% 8.54% 14% 1.16% 1.73% 20.77% 0.7% 0.52% 0.72% 0.18%
2026/04/17 50.44% 9.11% 7.22% 1.57% 0.73% 16.5% 0.66% 0.82% 0.81% 0.12%
2026/04/18 35% 4.03% 20.08% 1.34% 0.76% 25.71% 0.72% 0.54% 0.64% 0.06%
2026/04/19 36% 6.34% 21.94% 0.76% 0.73% 15.36% 0.56% 1.32% 0.33% 2.81%
2026/04/20 38.93% 21.65% 13.52% 1.38% 0.71% 13.32% 0.66% 0.96% 0.72% 0.4%
2026/04/21 38.67% 6.51% 5.84% 1.24% 1.43% 30.71% 0.77% 1.4% 0.31% 0.11%
2026/04/22 37.92% 11.82% 18.55% 1.6% 2.19% 15.41% 0.8% 1.93% 0.69% 0.25%
2026/04/23 38.45% 15.17% 14.17% 2.32% 0.9% 16.71% 0.64% 1.15% 0.83% 0.53%
2026/04/24 49.06% 2.99% 5.52% 1.73% 0.85% 23.9% 0.82% 0.54% 0.62% 0.3%
2026/04/25 48.03% 11.37% 15.75% 6.09% 0.93% 1.3% 0.95% 0.38% 1.74% 0.48%
2026/04/26 51.44% 2.19% 13.97% 5.57% 2.23% 1.46% 1% 2.32% 2.17% 0.16%
2026/04/27 44.32% 18.84% 15.3% 2.56% 1% 8.2% 0.59% 1.16% 1.2% 0.1%
2026/04/28 29.13% 42.3% 9.94% 3.02% 0.81% 1.35% 0.75% 0.7% 1.61% 0.29%
2026/04/29 18.61% 25.98% 23.54% 2.12% 0.53% 19.06% 0.45% 0.57% 1.2% 0.15%
2026/04/30 38.2% 24.61% 11.66% 3.29% 1.66% 0.94% 0.94% 0.75% 0.72% 0.27%
  • just-eat.co.uk
  • opentable.co.uk
  • ubereats.com
  • virginexperiencedays.co.uk
  • viator.com
  • deliveroo.co.uk
  • premierinn.com
  • getyourguide.com
  • groupon.co.uk
  • bottomlessbrunch.com

Copyright © Adthena. All rights reserved.

In April 2026, Just Eat’s impression share fluctuated, peaking at 63.33% on April 7. OpenTable saw a significant rise on April 28, reaching 42.30%. UberEats and Deliveroo experienced varied trends, while Virgin Experience Days and Viator remained relatively stable. The month concluded with Just Eat leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month
  1. 1
    McDonald's - Order McDonald's https://www.deliveroo.co.uk › mcdonald's › delivery

    50% off when you spend a minimum of £15 on items. New customers only. T&Cs apply. Discover Deliveroo's Meal Deals - amazing value, great taste.

  2. 2
    Michelin Breakfast London | Fine Dining in London https://www.fourseasons.com › four_seasons › dining

    Enjoy Pavyllon London, Bar Antoine And Afternoon Tea In Mayfair’s Luxury Setting. Discover Four Seasons London Dining, From Michelin-Star Tables To Elegant Lounges. Michelin-Starred Dining. Unrivaled Service. Amaranto Restaurant.

  3. 3
    Just Eat https://www.just-eat.co.uk

    Just Eat.co.uk — Freshly Cooked From Your Favourite London Restaurants. Order With Just Eat. Just Eat Delivers More Than You Think. Explore Our Range of Daily...

  4. 4
    10 Best Restaurants Near Me - Find restaurants near me https://www.opentable.co.uk

    Discover top restaurants near me in London, England on OpenTable. Browse real-time table availability, view updated menus, and read reviews from fellow diners. Book your spot now.

  5. 5
    Food Delivery With Uber Eats - Get £10 Off Your First Order https://www.ubereats.com

    £10 Off Your First Order Of £25 Or More. Use Code: UK36J1W. Terms and Fees Apply.

Copyright © Adthena. All rights reserved.

In the bustling world of food delivery and dining, Deliveroo entices new customers with a 50% discount on McDonald’s orders, while Uber Eats offers a £10 discount on first orders. Four Seasons showcases luxury dining with Michelin-starred experiences, and OpenTable connects diners to top London restaurants. Just Eat emphasizes variety from local favorites.

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