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UK Hospitality Food & Beverage - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – UK

Google AI Overview visibility for Hospitality Food & Beverage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.6708594458
78.3291405542
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 4%
Navigational 9%
Seasonal 0%
Local 39%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
just-eat.co.uk 40.35
ubereats.com 13.6
deliveroo.co.uk 9.42
opentable.co.uk 7.69
getyourguide.com 4.45
viator.com 3.64
gocity.com 3.19
fullers.co.uk 2.12
thefork.co.uk 1.98
virginexperiencedays.co.uk 1.3
others 12.26
  • just-eat.co.uk - 40.35%
  • ubereats.com - 13.6%
  • deliveroo.co.uk - 9.42%
  • opentable.co.uk - 7.69%
  • getyourguide.com - 4.45%
  • viator.com - 3.64%
  • gocity.com - 3.19%
  • fullers.co.uk - 2.12%
  • thefork.co.uk - 1.98%
  • virginexperiencedays.co.uk - 1.3%
  • others - 12.26%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Just Eat dominates with 40.35% click share, followed by Uber Eats at 13.6%. Deliveroo captures 9.42%, while “others” collectively hold 12.26%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date just-eat.co.uk gocity.com deliveroo.co.uk getyourguide.com opentable.co.uk ubereats.com thefork.co.uk viator.com virginexperiencedays.co.uk fullers.co.uk
2026/08/01 45.97% 0.05% 6.37% 3.7% 0.58% 22.32% 0.03% 4.47% 1.9% 0.17%
2026/08/02 40.05% 10.16% 5.05% 7.04% 0.44% 16.86% 0.06% 6.83% 1% 3.48%
2026/08/03 33.8% 16.74% 6.46% 6.8% 0.5% 15.33% 0.27% 5% 2.24% 0.31%
2026/08/04 45.25% 2.7% 5.97% 3.44% 6.58% 8.35% 10.53% 2.97% 2.19% 1.5%
2026/08/05 41.97% 3.79% 14.67% 4.09% 2.64% 11.62% 5.36% 4.02% 1.26% 0.43%
2026/08/06 35.4% 5.47% 7.19% 3.53% 5.37% 17.18% 5.33% 3.63% 0.55% 0.74%
2026/08/07 29.12% 2.67% 11.11% 5.08% 8.99% 12.74% 4.71% 6.48% 0.87% 0.81%
2026/08/08 48.57% 0.15% 19.11% 1.53% 0.82% 3.68% 2.11% 0.9% 0.81% 1.34%
2026/08/09 39.05% 10.85% 2.83% 9.77% 3.04% 8.68% 7.58% 3.42% 1.04% 2.04%
2026/08/10 34.43% 11.24% 10.37% 3.72% 0.53% 18.19% 0.14% 4.41% 0.89% 0.21%
2026/08/11 35.35% 11.13% 13.44% 2.79% 1.02% 8.89% 0.13% 2.71% 1.31% 8.54%
2026/08/12 25.18% 12.98% 29.19% 6.86% 2.57% 9.15% 0.02% 2.3% 0.97% 3.27%
2026/08/13 22.57% 7.32% 28.92% 5.67% 2.32% 13.11% 3.35% 2.05% 1.27% 2.34%
2026/08/14 36.63% 12.47% 19.48% 2.41% 3.89% 9.32% 0.36% 1.71% 1.45% 0.31%
2026/08/15 32.74% 0.08% 16.51% 11.22% 4.06% 9.83% 0.33% 10.87% 0.95% 0.44%
2026/08/16 35.88% 0.07% 17.25% 4.87% 7.83% 8.47% 0.08% 2.8% 1.35% 0.38%
2026/08/17 19.02% 0.02% 7.19% 11.79% 24.41% 4.53% 6.75% 11.89% 1.39% 0.55%
2026/08/18 16.93% 16.83% 9.19% 13.12% 1.14% 3.88% 6.11% 5.17% 1.23% 0.53%
2026/08/19 21.69% 20.74% 3.05% 16.04% 6.9% 7.96% 0.06% 3.8% 1.52% 0.96%
2026/08/20 35.44% 11.48% 5.46% 5.09% 3.71% 6.67% 0.24% 8.74% 1% 8.91%
2026/08/21 27.23% 12.01% 17.82% 2.62% 0.83% 13.3% 0.09% 2.47% 1.32% 8.58%
2026/08/22 44.39% 0.03% 13.11% 3.15% 4.59% 7.29% 4.72% 2.38% 1.96% 3.69%
2026/08/23 38.22% 13.49% 12.21% 6.78% 3.19% 9.12% 2.95% 1.51% 0.99% 0.23%
2026/08/24 29.87% 0.05% 10.72% 8.57% 3.77% 17.31% 2.07% 10.64% 1.15% 2.95%
2026/08/25 32.21% 8.47% 29.32% 2.74% 0.68% 7.43% 5.06% 1.54% 1.17% 0.21%
2026/08/26 34.28% 9.03% 12.6% 7.14% 5.6% 7.5% 2.55% 6.39% 1.49% 2.53%
2026/08/27 23.23% 10.34% 25.03% 3.24% 3.97% 11.83% 3.32% 0.63% 1.93% 2.5%
2026/08/28 32.69% 10.93% 12.82% 10.04% 0.61% 5.82% 3.54% 4.84% 3.15% 2.16%
2026/08/29 25.38% 9.92% 13.5% 5.73% 3.07% 18.92% 4.52% 8.87% 3.19% 0.28%
2026/08/30 25.67% 18.57% 18.36% 4.52% 6.92% 13.19% 2.66% 0.31% 2.37% 0.27%
2026/08/31 25.61% 15.15% 12.57% 9.72% 8.61% 7.71% 7.12% 2.55% 1.63% 0.25%
  • just-eat.co.uk
  • gocity.com
  • deliveroo.co.uk
  • getyourguide.com
  • opentable.co.uk
  • ubereats.com
  • thefork.co.uk
  • viator.com
  • virginexperiencedays.co.uk
  • fullers.co.uk

Copyright © Adthena. All rights reserved.

Just-Eat.co.uk’s spend share fluctuated, peaking at 48.57% on August 8. Gocity.com saw a notable rise on August 18, reaching 16.83%. Deliveroo.co.uk’s share peaked at 29.32% on August 25.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 303
2026/08/02 318
2026/08/03 293
2026/08/04 302
2026/08/05 341
2026/08/06 328
2026/08/07 300
2026/08/08 290
2026/08/09 303
2026/08/10 310
2026/08/11 324
2026/08/12 320
2026/08/13 332
2026/08/14 317
2026/08/15 316
2026/08/16 303
2026/08/17 277
2026/08/18 259
2026/08/19 264
2026/08/20 279
2026/08/21 270
2026/08/22 277
2026/08/23 276
2026/08/24 269
2026/08/25 299
2026/08/26 302
2026/08/27 287
2026/08/28 278
2026/08/29 231
2026/08/30 231
2026/08/31 224

Copyright © Adthena. All rights reserved.

August began with 303 advertisers, peaking at 341 on the 5th. A decline followed, ending the month at 224.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
just-eat.co.uk 1.73%
gocity.com 1.59%
ubereats.com 0.57%
getyourguide.com 0.53%
beefeater.co.uk 0.51%
smithandwollensky.co.uk -0.3%
ivycollection.com -0.47%
klook.com -0.51%
deliveroo.co.uk -1.04%
opentable.co.uk -2.69%

Copyright © Adthena. All rights reserved.

In the past month, just-eat.co.uk and gocity.com saw significant click share growth, rising by 1.73% and 1.59% respectively. Conversely, opentable.co.uk experienced a notable decline of 2.69%.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date just-eat.co.uk deliveroo.co.uk opentable.co.uk getyourguide.com thefork.co.uk gocity.com viator.com ubereats.com fullers.co.uk bottomlessbrunch.com
2026/08/01 50.14% 7.5% 0.6% 5.76% 0.03% 0.06% 5.55% 15.58% 0.24% 0.25%
2026/08/02 43.58% 8.68% 0.44% 6.68% 0.06% 5.13% 7.01% 16.9% 2.02% 0.15%
2026/08/03 40.87% 10.71% 0.86% 8.48% 0.57% 9.25% 5.41% 10.91% 0.45% 0.09%
2026/08/04 26.62% 3.41% 6.24% 2.91% 14.15% 0.99% 23.23% 4.17% 1.15% 5.45%
2026/08/05 41% 19.36% 3.54% 4.45% 5.76% 2% 3.94% 7.39% 0.99% 0.1%
2026/08/06 32.79% 9.94% 6.72% 3.36% 7.12% 2.64% 2.94% 16.75% 1% 0.09%
2026/08/07 27.53% 12.76% 11.79% 5.89% 6.11% 1.31% 5.76% 10.08% 1.08% 0.04%
2026/08/08 36.15% 14.81% 0.65% 2.34% 2.36% 0.14% 1.58% 1.51% 1.76% 4.96%
2026/08/09 37.83% 5.1% 4.43% 13.45% 10.38% 5.64% 3.68% 3.61% 2.13% 1.75%
2026/08/10 40.95% 14.14% 0.47% 4.6% 0.2% 5.84% 4.67% 13.58% 0.3% 0.16%
2026/08/11 35.67% 19.83% 1% 3.26% 0.22% 5.68% 2.95% 6.24% 8.1% 0.06%
2026/08/12 24.38% 38.89% 3.5% 6.58% 0.04% 6.56% 2.34% 7.24% 2.37% 1.24%
2026/08/13 24.6% 34.12% 3.1% 5.82% 8.11% 3.62% 2.04% 7.37% 2.16% 0.68%
2026/08/14 37.19% 26.15% 5.32% 2.88% 0.42% 6.35% 2.19% 7.32% 0.39% 0.11%
2026/08/15 27.41% 27.24% 5.8% 10.93% 0.45% 0.09% 10.14% 5.3% 0.6% 0.12%
2026/08/16 36.63% 25.35% 10.9% 5.37% 0.12% 0.09% 2.98% 5.41% 0.58% 0.21%
2026/08/17 17.3% 8.55% 30.57% 10.47% 8.05% 0.01% 10.21% 3.98% 0.75% 0.16%
2026/08/18 17.77% 12.48% 1.56% 15.07% 10.89% 8.8% 5.18% 2.43% 0.72% 2.65%
2026/08/19 23.24% 4.05% 10.9% 18.02% 0.1% 12.09% 5.78% 4.39% 1.49% 0.19%
2026/08/20 38.82% 7.09% 5.46% 5.26% 0.29% 6.1% 8.49% 6.57% 7.87% 0.1%
2026/08/21 26.63% 21.93% 0.91% 4.86% 0.09% 6.45% 2.6% 10.35% 7.1% 3.1%
2026/08/22 38.29% 15.7% 5.51% 5.42% 5.34% 0.02% 2.93% 7.64% 2.46% 2%
2026/08/23 32.28% 15.56% 3.4% 8.9% 2.85% 5.49% 1.39% 5.4% 0.28% 14.28%
2026/08/24 26.31% 13.68% 4.49% 8.45% 2.97% 0.05% 8.8% 17.99% 2.02% 0.61%
2026/08/25 27.03% 27.91% 0.57% 5.71% 4.89% 3.25% 1.23% 4.9% 0.24% 14.37%
2026/08/26 33.34% 13.53% 7.12% 15.89% 3.22% 4.26% 5.75% 2.85% 1.87% 0.1%
2026/08/27 25.61% 29.6% 5.09% 3.64% 4.02% 5.29% 1.15% 9.46% 2.14% 0.97%
2026/08/28 28.94% 11.03% 0.5% 33.65% 3.44% 4.5% 3.91% 1.68% 1.23% 0.84%
2026/08/29 28.33% 16.83% 4.2% 6.44% 5.86% 5.17% 8.47% 15.48% 0.4% 0.19%
2026/08/30 28.44% 22.42% 9.33% 4.51% 3.49% 9.22% 0.41% 13.81% 0.39% 0.12%
2026/08/31 26.55% 17.19% 12.45% 9.41% 8.51% 7.28% 2.91% 2.62% 0.4% 0.12%
  • just-eat.co.uk
  • deliveroo.co.uk
  • opentable.co.uk
  • getyourguide.com
  • thefork.co.uk
  • gocity.com
  • viator.com
  • ubereats.com
  • fullers.co.uk
  • bottomlessbrunch.com

Copyright © Adthena. All rights reserved.

In August 2026, Just Eat’s impression share fluctuated, starting at 50.14% and ending at 26.55%. Deliveroo saw a peak mid-month, while OpenTable and GetYourGuide experienced varied trends. The month concluded with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month
  1. 1
    Mcdonald's Delivery - Get Free Delivery on Deliveroo https://www.deliveroo.co.uk › mcdonald's › delivery

    30 days free delivery when you place your first order. New customers only. T&Cs apply.

  2. 2
    McDonald's - delivery and takeaway | Just Eat https://www.just-eat.co.uk

    Order Your Favourite Meal With Free Delivery From This Restaurant Now. View Our Menu, Order Online And Save With Free Delivery At This Restaurant. Google Pay Supported. PayPal Supported. Apple Pay Supported. Exclusive Offers. Download Our App.

  3. 3
    Within Walking Distance | Restaurants Around Me https://www.opentable.co.uk

    Discover the best restaurants near you and book a spot on OpenTable. Explore the menu, view photos, and read from 19 million verified reviews. Find Restaurants Near You. Free & Instant Bookings. Discover Top Restaurants. Filter By Cuisine & Price.

  4. 4
    Best Restaurants Open Nearby - Find top restaurants nearby https://www.thefork.co.uk

    Find, compare, and book the best restaurants in town with 50% off today thanks to TheFork! Experience dining like never before. Wide selection. Easy booking. Exclusive benefits. User reviews.

  5. 5
    Restaurants Near Me https://www.ubereats.com

    Order Local. Choose Delivery — Meals made easy. Browse local restaurants and order in a few taps with Uber Eats. Top foods. Delivered to your door with Uber Eats. Try now.

Copyright © Adthena. All rights reserved.

In the bustling world of online food delivery, Deliveroo and Just Eat captivate with enticing offers like free delivery for McDonald’s orders. Meanwhile, OpenTable and TheFork highlight dining experiences, emphasizing convenience and exclusive deals. Uber Eats simplifies local meal delivery, promising ease and variety.

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