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UK Hospitality Food & Beverage - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – UK

Google AI Overview visibility for Hospitality Food & Beverage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.0924714689
78.9075285311
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 11%
Seasonal 0%
Local 35%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
opentable.co.uk 36.61
just-eat.co.uk 26.42
deliveroo.co.uk 11.06
ubereats.com 7.87
viator.com 2.67
fullers.co.uk 2.2
getyourguide.com 1.52
thefork.co.uk 1.21
groupon.co.uk 0.88
virginexperiencedays.co.uk 0.7
others 8.86
  • opentable.co.uk - 36.61%
  • just-eat.co.uk - 26.42%
  • deliveroo.co.uk - 11.06%
  • ubereats.com - 7.87%
  • viator.com - 2.67%
  • fullers.co.uk - 2.2%
  • getyourguide.com - 1.52%
  • thefork.co.uk - 1.21%
  • groupon.co.uk - 0.88%
  • virginexperiencedays.co.uk - 0.7%
  • others - 8.86%

Copyright © Adthena. All rights reserved.

OpenTable.co.uk leads with 36.61% click share, followed by Just-Eat.co.uk at 26.42%. Deliveroo.co.uk holds 11.06%, while ‘others’ capture 8.86%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date just-eat.co.uk deliveroo.co.uk ubereats.com getyourguide.com viator.com opentable.co.uk gocity.com fullers.co.uk thefork.co.uk beefeater.co.uk
2026/07/01 12.47% 33.56% 5.58% 2.31% 10.13% 25.88% 0.9% 0.69% 0.84% 0.01%
2026/07/02 17.3% 32.99% 7.01% 3.2% 3.29% 25.48% 1.2% 0.18% 0.35% 0.03%
2026/07/03 13.22% 24.61% 8.91% 0.99% 2.61% 36.67% 0.45% 0.48% 1.83% 0.11%
2026/07/04 15% 17.38% 5.23% 0.5% 2.22% 43.48% 1.74% 0.88% 0.04% 0.57%
2026/07/05 9.63% 17.17% 2.81% 1.63% 4.67% 46.17% 1.66% 0.75% 6.3% 0.04%
2026/07/06 7.16% 13.38% 6.14% 0.92% 1.65% 49.43% 2.08% 0.98% 1.44% 4.21%
2026/07/07 18.68% 18.86% 8.31% 4.42% 3.69% 30.26% 1.01% 0.36% 1.13% 0.06%
2026/07/08 18.26% 16.99% 6.7% 3.72% 3.1% 32.59% 0.83% 0.55% 0.54% 0.07%
2026/07/09 24% 22.5% 5.38% 1.7% 1.24% 29.99% 0.01% 1.64% 4.6% 0.03%
2026/07/10 16.63% 18.4% 3.09% 2.24% 2.09% 43.51% 0% 1.69% 0.46% 0.74%
2026/07/11 18.11% 20.45% 4.61% 0.82% 2.56% 35.3% 0% 0.63% 2.41% 4.82%
2026/07/12 21.59% 23.36% 4.97% 0.52% 1.37% 27.86% 1.29% 1.78% 3.59% 0.1%
2026/07/13 22.06% 21.39% 7.91% 0.29% 1.63% 30.19% 1.2% 2.32% 2.52% 2.9%
2026/07/14 28.81% 26.57% 1.97% 2.07% 2.61% 24.25% 1.1% 1.31% 0.68% 0.67%
2026/07/15 16.13% 24.41% 4.89% 2.27% 4.83% 35.09% 1.3% 1.73% 0.06% 0.09%
2026/07/16 19.6% 23.34% 5.75% 3.36% 5.24% 20.49% 4.01% 5.22% 0.82% 0.28%
2026/07/17 18% 30.82% 10.77% 4.15% 14.2% 4.47% 0% 0.82% 0.07% 0.16%
2026/07/18 26.65% 14.73% 11.06% 7.2% 6.55% 4.47% 4.07% 0.15% 4.85% 10.53%
2026/07/19 30.55% 21.14% 6.61% 5.15% 9.93% 9.06% 0.01% 3.2% 4.51% 0.07%
2026/07/20 54.36% 18.19% 6.15% 3.55% 3.96% 1.34% 0% 0.26% 0.05% 0.2%
2026/07/21 28.26% 25.93% 2% 2.02% 2.57% 24.26% 1.08% 1.27% 0.71% 0.72%
2026/07/22 27.8% 20.7% 5.24% 2.39% 2.48% 22.13% 0.82% 2.89% 2.69% 2.18%
2026/07/23 23.47% 19.38% 8.6% 1.91% 2.57% 23.85% 1.33% 1.16% 1.03% 1.99%
2026/07/24 21.57% 22.35% 5.49% 2.13% 2.52% 28.52% 0.82% 1.01% 2.68% 0.76%
2026/07/25 29.83% 25.06% 6.31% 4.09% 2.52% 14.67% 0.41% 1.57% 3.8% 0.73%
2026/07/26 28.76% 15.94% 6.22% 1.98% 3.85% 23.83% 1.47% 2.68% 1.59% 2.21%
2026/07/27 25.52% 16.05% 7.54% 1.18% 1.03% 29.97% 0% 4.29% 1.37% 0.02%
2026/07/28 15.94% 26.45% 8.6% 2.88% 2.54% 25.29% 2.37% 2.23% 3.3% 1.28%
2026/07/29 24.75% 26.17% 12.91% 5.57% 9.41% 0.73% 3.12% 0.13% 0.02% 0.01%
2026/07/30 28.68% 29.12% 8.54% 5.39% 9.29% 0.66% 2.98% 2.36% 0.02% 0.02%
2026/07/31 32.64% 30.31% 10.48% 6.03% 5.24% 2.15% 1.25% 0.07% 0.02% 0.01%
  • just-eat.co.uk
  • deliveroo.co.uk
  • ubereats.com
  • getyourguide.com
  • viator.com
  • opentable.co.uk
  • gocity.com
  • fullers.co.uk
  • thefork.co.uk
  • beefeater.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Just Eat’s PPC spend share fluctuated, peaking at 54.36% on the 20th. Deliveroo maintained a steady presence, while UberEats saw modest gains. OpenTable’s share spiked early, then declined. The month concluded with Just Eat leading, followed by Deliveroo.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 285
2026/07/02 324
2026/07/03 328
2026/07/04 329
2026/07/05 341
2026/07/06 316
2026/07/07 325
2026/07/08 316
2026/07/09 336
2026/07/10 344
2026/07/11 340
2026/07/12 345
2026/07/13 340
2026/07/14 343
2026/07/15 336
2026/07/16 337
2026/07/17 294
2026/07/18 310
2026/07/19 307
2026/07/20 290
2026/07/21 343
2026/07/22 358
2026/07/23 358
2026/07/24 355
2026/07/25 373
2026/07/26 393
2026/07/27 374
2026/07/28 380
2026/07/29 333
2026/07/30 303
2026/07/31 290

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July saw a dynamic shift in advertisers, starting at 285 and peaking at 393. The month concluded with a slight dip to 290.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
just-eat.co.uk 8.63%
ubereats.com 4.6%
deliveroo.co.uk 1.79%
getyourguide.com 0.99%
viator.com 0.97%
virginexperiencedays.co.uk -0.1%
rubenshotel.com -0.14%
groupon.co.uk -0.18%
ivycollection.com -0.46%
opentable.co.uk -19.48%

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In the past month, Just Eat surged with an 8.63% click share increase, while Uber Eats followed with 4.6%. Meanwhile, OpenTable faced a significant decline of 19.48%.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date deliveroo.co.uk just-eat.co.uk ubereats.com viator.com getyourguide.com opentable.co.uk groupon.co.uk fullers.co.uk thefork.co.uk smithandwollensky.co.uk
2026/07/01 28.35% 12.66% 5.38% 11.23% 3.76% 26.52% 2.28% 0.8% 1.56% 0.02%
2026/07/02 28.38% 16.49% 6.63% 2.78% 2.46% 26.51% 0.12% 0.36% 0.65% 0.04%
2026/07/03 23.74% 11.79% 9.57% 4.57% 1.17% 36.51% 1.08% 1.3% 1.87% 0.03%
2026/07/04 14.92% 12.18% 5.45% 1.94% 0.52% 41.17% 0.75% 1.56% 0.05% 0.08%
2026/07/05 16.42% 8.28% 2.04% 6.6% 1.41% 41.38% 0.56% 1.94% 6.76% 1.05%
2026/07/06 12.93% 7.42% 5.24% 1.34% 0.65% 43.23% 1.67% 1.5% 2.54% 1.73%
2026/07/07 18.83% 17.1% 9.6% 3.03% 3.25% 27.17% 1.03% 0.73% 1.88% 0.1%
2026/07/08 16.09% 17.62% 7.84% 4.9% 2.84% 32.77% 1.12% 0.94% 0.86% 0.81%
2026/07/09 21.48% 22% 8.26% 1.29% 1.63% 28.51% 1.49% 3.16% 5.66% 0.08%
2026/07/10 17.95% 17.59% 3.66% 2.03% 1.9% 41.22% 1.6% 3.58% 0.94% 1.32%
2026/07/11 19.59% 19.72% 4.31% 5.48% 0.67% 30.42% 0.57% 1.16% 4.43% 2.67%
2026/07/12 20.21% 20.16% 4.14% 1.36% 0.96% 27.43% 1.35% 2.15% 4.12% 6.05%
2026/07/13 20.5% 18.1% 8.82% 6.69% 0.29% 27.25% 1% 3.02% 3.96% 0.32%
2026/07/14 24.34% 26.63% 2.05% 3.58% 2.85% 24.13% 1.32% 2.15% 1.31% 4.48%
2026/07/15 18.43% 14.07% 4.87% 8.65% 5.58% 27.19% 5% 1.79% 0.05% 0.02%
2026/07/16 20.77% 16.29% 6.45% 5.56% 3.09% 13.13% 0.85% 8.06% 1.39% 0.05%
2026/07/17 31.1% 17.5% 12.14% 14.94% 4.87% 5.7% 5.14% 1.21% 0.04% 0.01%
2026/07/18 14.35% 27.41% 7.87% 6.2% 5.53% 5.66% 0.66% 0.27% 4.89% 3.76%
2026/07/19 19.47% 29.65% 5.56% 10.33% 10.17% 7.88% 0.24% 2.68% 4.08% 4.26%
2026/07/20 13.43% 31.58% 3.97% 12.82% 12.39% 1.04% 4.41% 0.33% 0.07% 0.05%
2026/07/21 24.34% 26.63% 2.05% 3.58% 2.85% 24.13% 1.32% 2.15% 1.31% 4.48%
2026/07/22 18.81% 26.5% 4.58% 3.01% 3.56% 22% 0.72% 2.91% 2.45% 2.32%
2026/07/23 17.15% 20.88% 9.72% 5% 2.84% 23.65% 1.43% 1.91% 2.01% 1.25%
2026/07/24 24.51% 22% 5.07% 4.83% 2.35% 25.17% 0.93% 1.46% 4.03% 0.76%
2026/07/25 23.03% 31% 6.74% 2.47% 4.47% 13.92% 2.38% 2.02% 5.02% 0.14%
2026/07/26 16.27% 27.49% 6.5% 5.26% 1.83% 22.54% 1.55% 4.11% 1.49% 4.33%
2026/07/27 15.48% 23% 9.03% 1.44% 1.61% 27.65% 0.79% 5.63% 3.06% 3.95%
2026/07/28 24.75% 17.33% 10.52% 2.46% 2.45% 24.49% 0.47% 3.21% 3.89% 0.08%
2026/07/29 29.32% 24.2% 10.94% 11.96% 5.51% 0.74% 2.96% 0.22% 0.02% 0%
2026/07/30 27.82% 28.51% 6.96% 10.76% 5.43% 0.7% 4.23% 2.93% 0.03% 0%
2026/07/31 30.05% 29.89% 10.39% 5.97% 5.85% 2.48% 1.14% 0.08% 0.02% 0%
  • deliveroo.co.uk
  • just-eat.co.uk
  • ubereats.com
  • viator.com
  • getyourguide.com
  • opentable.co.uk
  • groupon.co.uk
  • fullers.co.uk
  • thefork.co.uk
  • smithandwollensky.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Deliveroo’s impression share fluctuated, peaking at 31.10% on the 17th. Just Eat saw a steady rise, ending at 29.89%. UberEats remained low, while OpenTable’s share dropped significantly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month
  1. 1
    Beefeater | Steak Restaurant - Exceptional Value This Summer https://www.beefeater.co.uk › book

    Great flavours, welcoming spaces, and something for every appetite and occasion. Join us this...

  2. 2
    Fast Delivery, Great Food - Deliveroo - Food Delivery https://www.deliveroo.co.uk › deliveroo › delivery

    £15 off when you spend a minimum of £20 on items. New customers only. T&Cs apply. Save with Summer of Plus deals, here in time for the FIFA World Cup 2026.

  3. 3
    McDonald's delivery and takeaway | Just Eat https://www.just-eat.co.uk

    Order Your Favourite Meal With Free Delivery From This Restaurant Now. View Our Menu, Order Online And Save With Free Delivery At This Restaurant. Exclusive Offers. PayPal Supported. Google Pay Supported. Apple Pay Supported. Download Our App. Types: Chicken, Burgers, Chinese.

  4. 4
    Within Walking Distance - Restaurants Near Me https://www.opentable.co.uk

    Discover the best restaurants near you and book a spot on OpenTable. Make reservations at the finest restaurants nearby. Book now and beat the crowd. Find Restaurants Near You. Book Tables In Seconds.

  5. 5
    Late-Night Bites For Delivery - Delivery In As Little As 20min https://www.ubereats.com

    Get Food Delivery Now. And Satisfy Those Late Night Cravings With Uber Eats.

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In the bustling world of PPC, Beefeater entices with exceptional summer value, while Deliveroo and Just Eat offer irresistible deals and convenience. OpenTable simplifies dining reservations, and Uber Eats caters to late-night cravings, each ad uniquely capturing the essence of their brand.

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