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UK Hospitality Food & Beverage - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – UK

Google AI Overview visibility for Hospitality Food & Beverage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.34429010489
91.6557098951
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 6%
Navigational 2%
Seasonal 0%
Local 36%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
just-eat.co.uk 54.87
opentable.co.uk 14.93
deliveroo.co.uk 6.99
ubereats.com 6.96
virginexperiencedays.co.uk 1.66
papajohns.co.uk 1.57
premierinn.com 1.47
brewersfayre.co.uk 0.88
getyourguide.com 0.86
groupon.co.uk 0.69
others 9.12
  • just-eat.co.uk - 54.87%
  • opentable.co.uk - 14.93%
  • deliveroo.co.uk - 6.99%
  • ubereats.com - 6.96%
  • virginexperiencedays.co.uk - 1.66%
  • papajohns.co.uk - 1.57%
  • premierinn.com - 1.47%
  • brewersfayre.co.uk - 0.88%
  • getyourguide.com - 0.86%
  • groupon.co.uk - 0.69%
  • others - 9.12%

Copyright © Adthena. All rights reserved.

Just Eat dominates with 54.87% click share, followed by OpenTable at 14.93%. Deliveroo and UberEats trail closely, while ‘others’ collectively hold 9.12%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date just-eat.co.uk opentable.co.uk ubereats.com virginexperiencedays.co.uk viator.com deliveroo.co.uk premierinn.com getyourguide.com wowcher.co.uk groupon.co.uk
2026/04/01 8.22% 27.78% 1.14% 1.94% 0.58% 47.09% 1.21% 0.81% 0.4% 0.53%
2026/04/02 27.35% 35.98% 0.62% 2.83% 0.76% 19.69% 1.04% 2.06% 0.56% 0.57%
2026/04/03 5.9% 47.71% 1.14% 2.98% 0.86% 25.23% 1.19% 2.44% 0.53% 0.66%
2026/04/04 21.91% 22.45% 10.57% 2.19% 0.8% 29.02% 0.88% 1.54% 0.42% 0.48%
2026/04/05 44.41% 20.09% 8.99% 1.99% 2.27% 3% 1.35% 2.44% 0.65% 1.07%
2026/04/06 35.55% 6.89% 3.67% 4.59% 3.06% 4% 2.78% 12.19% 0.96% 1.35%
2026/04/07 68.28% 4.03% 1.54% 2.29% 1.12% 2.13% 1.37% 1.64% 0.54% 0.62%
2026/04/08 57.77% 11.98% 8.28% 1.54% 1.18% 4.9% 1.41% 1.25% 0.36% 0.49%
2026/04/09 28.56% 2.96% 2.36% 3.94% 1.5% 38.49% 1.55% 3.52% 0.96% 1.91%
2026/04/10 25.92% 2.7% 22.56% 2.2% 1.4% 24.83% 1.4% 2.37% 0.92% 1.18%
2026/04/11 19.22% 19.36% 21.13% 1.93% 1.33% 17.75% 1.17% 3.15% 0.78% 1.44%
2026/04/12 39.69% 10.04% 12.25% 1.09% 1.26% 20.61% 0.93% 3.16% 0.75% 1.1%
2026/04/13 21.48% 36.18% 9.57% 1.23% 1% 19.62% 0.85% 1.01% 0.51% 0.79%
2026/04/14 24.02% 4.02% 12.18% 2.93% 1.73% 30.5% 1.61% 2.74% 0.98% 1.17%
2026/04/15 33.02% 10.73% 6.38% 1.58% 0.86% 30.29% 1.07% 0.84% 0.9% 1.09%
2026/04/16 30.13% 11.9% 9.41% 1.59% 0.94% 30.94% 1.02% 0.91% 0.53% 0.9%
2026/04/17 41.06% 16.42% 4.49% 1.79% 0.76% 21.63% 0.81% 1.06% 0.4% 0.86%
2026/04/18 25.26% 3.92% 10.6% 1.83% 1.01% 41.77% 0.99% 1.05% 0.76% 0.84%
2026/04/19 32.08% 8.84% 14.11% 1.01% 0.76% 24.75% 0.79% 0.76% 0.28% 0.44%
2026/04/20 25.84% 38.24% 6.36% 1.46% 0.68% 16.18% 0.73% 1.25% 0.41% 0.67%
2026/04/21 27.6% 12.69% 4.12% 1.35% 0.97% 37.57% 0.94% 1.3% 0.56% 0.36%
2026/04/22 31.99% 20.3% 10.44% 2.12% 1.71% 18.15% 1.12% 2.1% 0.55% 0.85%
2026/04/23 34.88% 21.42% 12.06% 3.28% 0.87% 10.97% 1.06% 1.21% 0.91% 1.02%
2026/04/24 46.2% 3.08% 4.69% 2.32% 0.82% 28.38% 1.16% 0.55% 0.55% 0.78%
2026/04/25 45.45% 11.94% 13.03% 6.85% 1.04% 2% 1.33% 0.67% 1.94% 1.85%
2026/04/26 43.88% 2.55% 10.79% 7.86% 2.42% 1.88% 1.75% 2.93% 2.13% 3.03%
2026/04/27 32.27% 30.05% 12.97% 2.9% 0.74% 10.66% 0.81% 1.26% 0.87% 1.22%
2026/04/28 18.92% 55.96% 5.84% 3.11% 0.72% 1.3% 0.88% 0.64% 1.43% 1.63%
2026/04/29 22.32% 33.94% 8.55% 3.16% 0.61% 17.09% 0.77% 0.75% 1.01% 1.73%
2026/04/30 31.78% 30.65% 5.96% 4.76% 2.12% 1.56% 1.5% 1.36% 0.99% 0.98%
  • just-eat.co.uk
  • opentable.co.uk
  • ubereats.com
  • virginexperiencedays.co.uk
  • viator.com
  • deliveroo.co.uk
  • premierinn.com
  • getyourguide.com
  • wowcher.co.uk
  • groupon.co.uk

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Just Eat peaked at 68.28% on April 7, while OpenTable surged to 55.96% on April 28. Deliveroo’s highest was 47.09% on April 1. The month concluded with Just Eat leading, followed by OpenTable and Deliveroo.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 250
2026/04/02 271
2026/04/03 287
2026/04/04 287
2026/04/05 288
2026/04/06 297
2026/04/07 302
2026/04/08 289
2026/04/09 282
2026/04/10 281
2026/04/11 271
2026/04/12 266
2026/04/13 258
2026/04/14 259
2026/04/15 277
2026/04/16 261
2026/04/17 273
2026/04/18 260
2026/04/19 255
2026/04/20 261
2026/04/21 271
2026/04/22 267
2026/04/23 287
2026/04/24 277
2026/04/25 265
2026/04/26 262
2026/04/27 266
2026/04/28 282
2026/04/29 273
2026/04/30 265

Copyright © Adthena. All rights reserved.

April began with 250 advertisers, peaking at 302 by the 7th. A mid-month dip saw numbers fall to 258, but they rebounded to 287 on the 23rd. The month concluded with 265 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
just-eat.co.uk 5.44%
opentable.co.uk 1.11%
rubenshotel.com 0.41%
fullers.co.uk 0.31%
virginexperiencedays.co.uk 0.24%
brewersfayre.co.uk -0.27%
premierinn.com -0.62%
getyourguide.com -0.84%
deliveroo.co.uk -1.19%
ubereats.com -1.97%

Copyright © Adthena. All rights reserved.

Just-eat.co.uk surged with a 5.44% click share increase, while ubereats.com dropped by 1.97%. Opentable.co.uk gained 1.11%, contrasting deliveroo.co.uk’s 1.19% decline.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date just-eat.co.uk opentable.co.uk ubereats.com virginexperiencedays.co.uk viator.com deliveroo.co.uk premierinn.com getyourguide.com groupon.co.uk bottomlessbrunch.com
2026/04/01 12.28% 22.32% 1.44% 2.18% 0.7% 46.08% 1.32% 0.69% 0.58% 0.24%
2026/04/02 36.98% 23.9% 0.64% 3.59% 2.17% 17.86% 1.13% 2.46% 0.75% 0.09%
2026/04/03 9.96% 39.31% 1.69% 3.28% 2.8% 23.38% 1.26% 3.06% 0.74% 0.16%
2026/04/04 22.95% 19.94% 13.37% 2.43% 1.6% 26.33% 0.9% 1.72% 0.49% 0.16%
2026/04/05 47.44% 20.66% 12.27% 1.67% 1.9% 1.45% 1.04% 1.51% 0.88% 0.37%
2026/04/06 38.28% 6.63% 3.8% 3.64% 8.18% 1.9% 2.18% 11.81% 1.1% 0.42%
2026/04/07 63.33% 3.68% 1.33% 1.78% 1.04% 1.24% 1% 0.97% 2.47% 6.1%
2026/04/08 62.01% 10.95% 7.08% 1.61% 1.14% 4.31% 1.34% 0.84% 0.48% 0.17%
2026/04/09 32.71% 3.51% 2.61% 3.81% 3.53% 30.88% 1.42% 3.78% 2.3% 0.23%
2026/04/10 27.98% 3.1% 25.05% 2.03% 2.25% 19.52% 1.26% 2.34% 1.21% 0.3%
2026/04/11 33.21% 9.9% 26.22% 1.55% 2.32% 10.89% 0.92% 2.8% 1.29% 0.11%
2026/04/12 40.11% 12.24% 19.18% 0.82% 2.18% 12.33% 0.61% 2.41% 1.12% 0.11%
2026/04/13 34.19% 21.34% 14.82% 1.08% 0.76% 13.59% 0.65% 0.61% 2.1% 4.43%
2026/04/14 34.84% 3.66% 21.88% 2.04% 2.26% 17.91% 1.04% 2.11% 0.9% 0.51%
2026/04/15 41.46% 9.9% 10.19% 1.29% 0.89% 21.33% 0.78% 0.5% 1.05% 0.16%
2026/04/16 43.25% 8.54% 14% 1.16% 1.73% 20.77% 0.7% 0.52% 0.72% 0.18%
2026/04/17 50.44% 9.11% 7.22% 1.57% 0.73% 16.5% 0.66% 0.82% 0.81% 0.12%
2026/04/18 35% 4.03% 20.08% 1.34% 0.76% 25.71% 0.72% 0.54% 0.64% 0.06%
2026/04/19 36% 6.34% 21.94% 0.76% 0.73% 15.36% 0.56% 1.32% 0.33% 2.81%
2026/04/20 38.93% 21.65% 13.52% 1.38% 0.71% 13.32% 0.66% 0.96% 0.72% 0.4%
2026/04/21 38.67% 6.51% 5.84% 1.24% 1.43% 30.71% 0.77% 1.4% 0.31% 0.11%
2026/04/22 37.92% 11.82% 18.55% 1.6% 2.19% 15.41% 0.8% 1.93% 0.69% 0.25%
2026/04/23 38.45% 15.17% 14.17% 2.32% 0.9% 16.71% 0.64% 1.15% 0.83% 0.53%
2026/04/24 49.06% 2.99% 5.52% 1.73% 0.85% 23.9% 0.82% 0.54% 0.62% 0.3%
2026/04/25 48.03% 11.37% 15.75% 6.09% 0.93% 1.3% 0.95% 0.38% 1.74% 0.48%
2026/04/26 51.44% 2.19% 13.97% 5.57% 2.23% 1.46% 1% 2.32% 2.17% 0.16%
2026/04/27 44.32% 18.84% 15.3% 2.56% 1% 8.2% 0.59% 1.16% 1.2% 0.1%
2026/04/28 29.13% 42.3% 9.94% 3.02% 0.81% 1.35% 0.75% 0.7% 1.61% 0.29%
2026/04/29 18.61% 25.98% 23.54% 2.12% 0.53% 19.06% 0.45% 0.57% 1.2% 0.15%
2026/04/30 38.2% 24.61% 11.66% 3.29% 1.66% 0.94% 0.94% 0.75% 0.72% 0.27%
  • just-eat.co.uk
  • opentable.co.uk
  • ubereats.com
  • virginexperiencedays.co.uk
  • viator.com
  • deliveroo.co.uk
  • premierinn.com
  • getyourguide.com
  • groupon.co.uk
  • bottomlessbrunch.com

Copyright © Adthena. All rights reserved.

In April 2026, Just Eat’s impression share fluctuated, peaking at 63.33% on April 7. OpenTable saw a significant rise on April 28, reaching 42.3%. UberEats had a notable spike on April 10, with 25.05%. Deliveroo’s share varied, peaking at 46.08% on April 1. The month concluded with Just Eat leading, despite fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month
  1. 1
    Mcdonald's - Order Mcdonald's https://www.deliveroo.co.uk › mcdonald's › delivery

    50% off when you spend a minimum of £15 on items. New customers only. T&Cs apply. Discover Deliveroo's Meal Deals - amazing value, great taste.

  2. 2
    Just Eat https://www.just-eat.co.uk

    Just Eat.co.uk — Freshly Cooked From Your Favourite London Restaurants. Order With Just Eat. Just Eat Delivers More Than You Think. Explore Our Range of Daily...

  3. 3
    10 Best Restaurants Near Me - Find restaurants near me https://www.opentable.co.uk

    Discover top restaurants near me in London, England on OpenTable. Browse real-time table availability, view updated menus, and read reviews from fellow diners. Book your spot now.

  4. 4
    Good Places to Eat Near You https://www.rubenshotel.com › place_to_eat › near_you

    The English Grill, London — Welcome to The English Grill, a traditional English restaurant holding two AA Rosettes. Proud to Hold Two AA Rosettes. A Refined Dining Experience. Book a Table Now. Delightful Array of Dishes

  5. 5
    Food Delivery With Uber Eats - Get £10 Off Your First Order https://www.ubereats.com

    £10 Off Your First Order Of £25 Or More. Use Code: UK36J1W. Terms and Fees Apply.

Copyright © Adthena. All rights reserved.

In the bustling world of food delivery and dining, Deliveroo entices new customers with a 50% discount on McDonald’s orders over £15. Just Eat highlights its vast London restaurant network, while OpenTable offers real-time reservations. Rubens Hotel showcases its award-winning English Grill, and Uber Eats tempts with a £10 discount on first orders.

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