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UK Hospitality Food & Beverage - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – UK

Google AI Overview visibility for Hospitality Food & Beverage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.8340444801
86.1659555199
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 5%
Navigational 2%
Seasonal 0%
Local 40%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
just-eat.co.uk 50.52
opentable.co.uk 15.75
ubereats.com 7.2
deliveroo.co.uk 5.52
virginexperiencedays.co.uk 3.28
beefeater.co.uk 2.01
wowcher.co.uk 1.42
groupon.co.uk 1.19
premierinn.com 1.13
brewersfayre.co.uk 1.12
others 10.86
  • just-eat.co.uk - 50.52%
  • opentable.co.uk - 15.75%
  • ubereats.com - 7.2%
  • deliveroo.co.uk - 5.52%
  • virginexperiencedays.co.uk - 3.28%
  • beefeater.co.uk - 2.01%
  • wowcher.co.uk - 1.42%
  • groupon.co.uk - 1.19%
  • premierinn.com - 1.13%
  • brewersfayre.co.uk - 1.12%
  • others - 10.86%

Copyright © Adthena. All rights reserved.

Just Eat dominates with 50.52% click share, followed by OpenTable at 15.75%. Others collectively hold 10.86%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date just-eat.co.uk ubereats.com opentable.co.uk deliveroo.co.uk beefeater.co.uk virginexperiencedays.co.uk buyagift.co.uk getyourguide.com wowcher.co.uk groupon.co.uk
2026/05/01 44.8% 22.59% 2.78% 1.54% 0% 4.49% 0.58% 0.94% 0.74% 1%
2026/05/02 42.9% 15.75% 2.68% 2.33% 0% 8.77% 1.2% 0.68% 2.94% 2.29%
2026/05/03 42.86% 17.87% 10.74% 2.44% 0% 5.43% 0.38% 1.63% 1.54% 1.81%
2026/05/04 41.48% 5.45% 3.83% 12.92% 0% 3.7% 0.36% 3.14% 1.6% 1.71%
2026/05/05 23.88% 15.97% 23.15% 10.8% 0.04% 4% 0.47% 1.01% 1.84% 2.9%
2026/05/06 21.2% 14.01% 19.23% 14.21% 0% 5.64% 0.75% 0.88% 1.66% 3.63%
2026/05/07 30.38% 2.09% 32.41% 2.11% 0.04% 3.92% 0.55% 0.94% 1.25% 1.38%
2026/05/08 30.77% 17.29% 17.49% 10.27% 0.02% 5.57% 0.42% 0.49% 0.92% 1.25%
2026/05/09 30.69% 23.67% 16.31% 8.95% 0.09% 3.53% 0.63% 1.27% 2.08% 1.32%
2026/05/10 26.75% 11.84% 15% 20.78% 0.12% 2.87% 0.24% 1.67% 0.9% 0.97%
2026/05/11 19.13% 17.6% 16.33% 16.55% 2.78% 3.76% 1.26% 1.12% 2.71% 1.94%
2026/05/12 28.8% 8.49% 4.97% 15.14% 10.21% 4.8% 2.96% 0.58% 3.23% 3.74%
2026/05/13 27.03% 11.13% 16.33% 13.7% 1.66% 5.27% 2.16% 0.94% 2.53% 2.29%
2026/05/14 18.07% 24.54% 9.48% 19.11% 6.77% 3.7% 1.33% 0.81% 2.39% 1.83%
2026/05/15 27.12% 15.24% 24.93% 9.05% 0.02% 4.91% 0.37% 0.44% 0.83% 1.1%
2026/05/16 22.37% 4.74% 12.67% 23% 0.35% 8.44% 3.88% 1.2% 3.58% 1.56%
2026/05/17 32.19% 5.69% 19.71% 13.35% 2.07% 5.31% 3.36% 1.05% 2.94% 1.22%
2026/05/18 34.88% 4.66% 17.97% 7.39% 0.12% 7.37% 3.23% 1.78% 3.05% 0.9%
2026/05/19 41.26% 6.6% 12.99% 13.38% 0.19% 5.74% 1.7% 0.78% 3.21% 1.52%
2026/05/20 35.1% 16.68% 6.17% 9.27% 3.74% 5.46% 1.76% 0.63% 3.43% 2.6%
2026/05/21 22.36% 11.2% 16.31% 19.41% 6.02% 2.98% 1.91% 0.52% 3.58% 2.68%
2026/05/22 13.75% 24.68% 17.62% 18.85% 0.13% 4.21% 1.59% 0.48% 3.41% 2.68%
2026/05/23 15.18% 11.77% 30.56% 17.95% 3.81% 4.29% 1.04% 0.53% 2.33% 2.09%
2026/05/24 24.89% 19.07% 3.88% 14.09% 8.35% 5.75% 1.91% 1.57% 2.4% 2.44%
2026/05/25 23.62% 12.4% 20.94% 13.5% 7.21% 4.35% 1.66% 1.74% 1.25% 1.78%
2026/05/26 27.23% 11.26% 26.97% 1.21% 6.91% 6.17% 1.78% 0.88% 1.21% 1.57%
2026/05/27 21.87% 7.67% 10.62% 15.19% 4.49% 6.97% 1.86% 3.02% 2.08% 2.23%
2026/05/28 28.01% 10.87% 7.48% 18.93% 6.06% 6.25% 1.46% 3.6% 1.19% 1.28%
2026/05/29 23.11% 5.13% 15.91% 12.44% 1.41% 6.67% 1.72% 5.94% 1.87% 2.02%
2026/05/30 21.04% 7.61% 19.89% 12.06% 7.03% 5.16% 1.19% 3.21% 1.37% 1.47%
2026/05/31 25.01% 15.59% 13.43% 6.06% 5.94% 5.06% 1.47% 1.46% 1.42% 1.21%
  • just-eat.co.uk
  • ubereats.com
  • opentable.co.uk
  • deliveroo.co.uk
  • beefeater.co.uk
  • virginexperiencedays.co.uk
  • buyagift.co.uk
  • getyourguide.com
  • wowcher.co.uk
  • groupon.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, Just Eat led with fluctuating spend, peaking early at 44.8% and ending at 25.01%. UberEats and OpenTable showed varied trends, while Deliveroo’s spend was modest. Beefeater and Virgin Experience Days maintained low shares.

Market Exposure

Competitor Count for UK Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 253
2026/05/02 245
2026/05/03 261
2026/05/04 264
2026/05/05 278
2026/05/06 275
2026/05/07 291
2026/05/08 288
2026/05/09 265
2026/05/10 264
2026/05/11 299
2026/05/12 327
2026/05/13 308
2026/05/14 296
2026/05/15 288
2026/05/16 293
2026/05/17 289
2026/05/18 290
2026/05/19 287
2026/05/20 313
2026/05/21 325
2026/05/22 331
2026/05/23 339
2026/05/24 333
2026/05/25 349
2026/05/26 353
2026/05/27 346
2026/05/28 344
2026/05/29 353
2026/05/30 334
2026/05/31 343

Copyright © Adthena. All rights reserved.

May began with 253 advertisers, fluctuating throughout, peaking at 353 on May 26 and 29, and concluding with 343.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
opentable.co.uk 3.09%
beefeater.co.uk 1.52%
virginexperiencedays.co.uk 1.09%
deliveroo.co.uk 1.05%
brewersfayre.co.uk 0.85%
papajohns.co.uk -0.53%
ubereats.com -0.56%
fullers.co.uk -0.79%
thestratford.com -0.86%
just-eat.co.uk -6.73%

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OpenTable.co.uk leads with a 3.09% click share rise, while Just-Eat.co.uk drops by 6.73%. Beefeater.co.uk and VirginExperienceDays.co.uk also see positive growth.

Campaign Efficiency

UK Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date just-eat.co.uk opentable.co.uk ubereats.com deliveroo.co.uk thefork.co.uk beefeater.co.uk virginexperiencedays.co.uk buyagift.co.uk wowcher.co.uk groupon.co.uk
2026/05/01 46.56% 2.79% 19.49% 1.14% 0.07% 0% 3.55% 0.45% 0.61% 0.84%
2026/05/02 46.24% 2.56% 19.34% 1.25% 0.08% 0% 6.25% 0.88% 1.99% 1.86%
2026/05/03 42.38% 11.34% 21.7% 1.53% 4.28% 0% 3.7% 0.31% 1.06% 1.33%
2026/05/04 46.2% 3.9% 6.15% 8.46% 0.03% 0% 2.7% 0.27% 1.16% 1.42%
2026/05/05 29.83% 20.66% 18.04% 10.03% 0.05% 0.03% 2.81% 0.33% 1.52% 2.19%
2026/05/06 28.15% 21.27% 17.16% 9.31% 0.06% 0% 4.37% 0.58% 1.3% 3.17%
2026/05/07 39.94% 24.31% 2.14% 1.45% 0.03% 0.05% 3.53% 0.55% 1.2% 1.37%
2026/05/08 27.66% 31.19% 14.22% 5.41% 0.04% 0.02% 3.1% 0.25% 0.58% 0.72%
2026/05/09 32.26% 16.73% 24.78% 7.82% 0.01% 0.11% 2.79% 0.51% 1.63% 1.16%
2026/05/10 25.94% 14.91% 14.71% 19.74% 0.12% 0.14% 2.12% 0.16% 0.66% 0.79%
2026/05/11 18.49% 16.52% 15.86% 26.53% 0.04% 3.52% 2.55% 0.96% 2.03% 1.44%
2026/05/12 26.36% 7.63% 11.7% 16.04% 3.73% 7.83% 3.5% 2.42% 2.6% 3.03%
2026/05/13 27.71% 8.99% 13.8% 22.3% 0.04% 3.37% 3.98% 1.81% 2% 1.87%
2026/05/14 25.24% 8.16% 25.4% 14.77% 0.07% 8.56% 2.95% 1.13% 2.32% 1.61%
2026/05/15 27.66% 31.18% 14.22% 5.41% 0.04% 0.02% 3.1% 0.25% 0.58% 0.72%
2026/05/16 33.02% 10.02% 5.65% 19.57% 0.03% 0.39% 7.55% 3.75% 3.36% 1.42%
2026/05/17 29.52% 22.32% 6.14% 11.33% 0.01% 10.84% 4.01% 2.77% 2.42% 0.97%
2026/05/18 41.28% 14.74% 6.82% 5.53% 0.09% 0.15% 6.94% 3.27% 3.29% 0.85%
2026/05/19 37.98% 15.97% 8.83% 14.41% 0.02% 0.21% 4.7% 1.43% 2.97% 1.33%
2026/05/20 34.5% 7.76% 23.06% 8.06% 0.05% 3.66% 4.29% 1.54% 3.16% 2.22%
2026/05/21 21.1% 16.98% 12.99% 19.67% 0.02% 5.67% 2.33% 1.62% 3.17% 2.28%
2026/05/22 14.22% 14.6% 24.6% 24.65% 0.01% 2.02% 2.92% 1.27% 2.66% 1.91%
2026/05/23 15.86% 25.64% 14.63% 16.2% 0% 8.27% 3% 0.76% 1.86% 1.46%
2026/05/24 25.45% 3.61% 23.67% 13.16% 0.04% 11.37% 4.3% 1.58% 1.99% 2.08%
2026/05/25 21.47% 21.83% 10.25% 11.03% 6.74% 13.58% 2.96% 1.25% 0.87% 1.25%
2026/05/26 28.61% 21.74% 11.51% 0.93% 0.1% 12.38% 4.97% 1.55% 1.06% 1.23%
2026/05/27 20.94% 16.99% 6.75% 11.29% 1.23% 7.37% 5.36% 1.5% 1.8% 1.88%
2026/05/28 25.31% 8.94% 14.02% 21.71% 0.08% 5.89% 5.06% 1.25% 1.08% 1.09%
2026/05/29 24.21% 16.29% 6.19% 11.79% 8.91% 1.8% 5.09% 1.34% 1.64% 1.6%
2026/05/30 19.9% 21.63% 7.38% 9.97% 2.66% 6.39% 3.97% 0.96% 1.18% 1.17%
2026/05/31 22.96% 15.26% 14.96% 10.84% 7.91% 7.03% 4.18% 1.29% 1.21% 0.98%
  • just-eat.co.uk
  • opentable.co.uk
  • ubereats.com
  • deliveroo.co.uk
  • thefork.co.uk
  • beefeater.co.uk
  • virginexperiencedays.co.uk
  • buyagift.co.uk
  • wowcher.co.uk
  • groupon.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, Just Eat’s impression share fluctuated, starting strong at 46.56% but ending at 22.96%. OpenTable saw a mid-month peak, while UberEats and Deliveroo had varied performances. TheFork and Beefeater showed minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Food & Beverage - Last month
  1. 1
    Beefeater | Steak Restaurant https://www.beefeater.co.uk › book

    Great Steak & Friendly Service — Great flavours, welcoming spaces, and something for every appetite and occasion. Join us this...

  2. 2
    Book a Table Today https://www.deliveroo.co.uk › deliveroo › reservations

    Instant Reservations — Attend your first reservation to claim £10 credit on the Deliveroo app. T&Cs Apply. Real-time...

  3. 3
    Just Eat https://www.just-eat.co.uk

    Just Eat.co.uk — Fresh Food From Your Favourite London Restaurants. Direct To Your Door. Freshly Cooked From Your Favourite London Restaurants. Order With Just Eat.

  4. 4
    Best Restaurants Near Me - Within Walking Distance https://www.opentable.co.uk

    Discover the best restaurants near you and book a spot on OpenTable. Explore...

  5. 5
    Food Delivery With Uber Eats - Get £10 Off Your First Order https://www.ubereats.com

    £10 Off Your First Order Of £25 Or More. Use Code: UK36J1W. Terms and Fees Apply.

Copyright © Adthena. All rights reserved.

In the bustling world of hospitality, Beefeater entices with steak and service, while Deliveroo and Uber Eats offer enticing credits. Just Eat and OpenTable focus on convenience, delivering fresh meals and nearby dining options. Each ad captures unique dining experiences.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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