Share of Clicks for top 10 UK Hospitality Museums & Art Galleries brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nhm.ac.uk | 17.36 |
| tate.org.uk | 13.25 |
| britishmuseum.org | 12.05 |
| vam.ac.uk | 6.79 |
| nationalgallery.org.uk | 6.72 |
| hrp.org.uk | 6.63 |
| sciencemuseum.org.uk | 5.09 |
| iwm.org.uk | 3.22 |
| blenheimpalace.com | 2.32 |
| barbican.org.uk | 2.31 |
| others | 24.26 |
- nhm.ac.uk - 17.36%
- tate.org.uk - 13.25%
- britishmuseum.org - 12.05%
- vam.ac.uk - 6.79%
- nationalgallery.org.uk - 6.72%
- hrp.org.uk - 6.63%
- sciencemuseum.org.uk - 5.09%
- iwm.org.uk - 3.22%
- blenheimpalace.com - 2.32%
- barbican.org.uk - 2.31%
- others - 24.26%
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In the competitive landscape of Google’s PPC for museums and galleries, the Natural History Museum leads with 17.36% click share. The British Museum and Tate follow closely, while ‘others’ collectively hold a significant 24.26%.
Share of Spend for the top 10 UK Hospitality Museums & Art Galleries brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nhm.ac.uk | tate.org.uk | britishmuseum.org | nationalgallery.org.uk | vam.ac.uk | hrp.org.uk | viator.com | iwm.org.uk | london-tickets.co.uk | londonmuseum.org.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 18.47% | 7.91% | 8.05% | 8.2% | 7.94% | 5.25% | 2.08% | 5.38% | 1.35% | 3.65% |
| 2025/12/02 | 18.9% | 12.54% | 8.01% | 5.66% | 5.95% | 7.48% | 1.72% | 5.92% | 1.25% | 2.79% |
| 2025/12/03 | 21.99% | 13.22% | 4.86% | 6.34% | 6.37% | 8.69% | 1.79% | 3.48% | 1.95% | 3.24% |
| 2025/12/04 | 15.64% | 10.64% | 6.46% | 7.43% | 11.57% | 6.3% | 1.13% | 5.85% | 0.89% | 3.47% |
| 2025/12/05 | 24.19% | 12.52% | 7.84% | 7.07% | 6.22% | 6.64% | 0.92% | 4.21% | 2.2% | 2.98% |
| 2025/12/06 | 22.35% | 3.11% | 16.15% | 6.61% | 3.87% | 5.74% | 1.01% | 3.77% | 2.28% | 3.19% |
| 2025/12/07 | 26.33% | 6.96% | 7.86% | 7.89% | 6.76% | 6.68% | 1.37% | 4.64% | 2.78% | 2.67% |
| 2025/12/08 | 19.95% | 9.5% | 5.63% | 8.64% | 2.35% | 8.15% | 0.93% | 5.39% | 2.56% | 3.21% |
| 2025/12/09 | 20.82% | 7.65% | 7.07% | 8.75% | 4.12% | 8.65% | 0.93% | 5.68% | 1.93% | 3.2% |
| 2025/12/10 | 24.33% | 15.7% | 7.8% | 7.01% | 5.23% | 5.6% | 1.45% | 4.68% | 1.85% | 2.25% |
| 2025/12/11 | 19.16% | 11.46% | 10.08% | 7.81% | 2.31% | 6.78% | 2.15% | 5.44% | 1.35% | 3.11% |
| 2025/12/12 | 17.76% | 11.16% | 7.11% | 6.28% | 9.95% | 5.48% | 1.72% | 3.94% | 2.03% | 1.99% |
| 2025/12/13 | 22.47% | 6.19% | 7.96% | 6.53% | 8.6% | 7.4% | 2.26% | 3.78% | 3.68% | 2.67% |
| 2025/12/14 | 24.51% | 7.83% | 7.13% | 5.85% | 7.41% | 5.69% | 2.56% | 4% | 2.78% | 2.55% |
| 2025/12/15 | 21.4% | 10.65% | 6.12% | 4.64% | 6.32% | 8.72% | 2.69% | 6.32% | 2.03% | 3.41% |
| 2025/12/16 | 24.96% | 10.06% | 6.19% | 7.9% | 5.14% | 6.52% | 2.11% | 4.64% | 3.44% | 2.35% |
| 2025/12/17 | 19.8% | 7.78% | 7.14% | 8.04% | 9.56% | 6.07% | 1.95% | 5.08% | 2.55% | 2.57% |
| 2025/12/18 | 20.11% | 10.71% | 6.41% | 6.47% | 9.54% | 6.11% | 1.84% | 4.49% | 2.97% | 3.22% |
| 2025/12/19 | 17.75% | 16.16% | 5.1% | 6.68% | 6.77% | 4.47% | 2.34% | 4.07% | 3.35% | 2.89% |
| 2025/12/20 | 25.08% | 5.53% | 10.07% | 7.68% | 6.34% | 4.13% | 2.19% | 3.13% | 4.39% | 2.29% |
| 2025/12/21 | 23.19% | 10.12% | 5.02% | 6.72% | 7.86% | 5.94% | 2.79% | 4.36% | 3.81% | 2.36% |
| 2025/12/22 | 18.26% | 9.83% | 3.33% | 8.22% | 3.92% | 8.7% | 3.82% | 5.63% | 4.96% | 2.33% |
| 2025/12/23 | 25.58% | 6.74% | 6% | 6.72% | 5.14% | 7.2% | 4.7% | 3.57% | 4.07% | 2.22% |
| 2025/12/24 | 20.24% | 7.22% | 6.31% | 7.2% | 6.22% | 5.63% | 3.69% | 4.98% | 4.67% | 2.69% |
| 2025/12/25 | 24.31% | 10.58% | 7.5% | 6.22% | 5.55% | 5.15% | 3.58% | 4.08% | 3.46% | 1.95% |
| 2025/12/26 | 22.57% | 12.38% | 4.39% | 4.99% | 8.21% | 5.03% | 4.99% | 2.96% | 2.81% | 2.28% |
| 2025/12/27 | 25.05% | 11.28% | 4.64% | 6.19% | 2.14% | 5.26% | 7.01% | 3.6% | 3.57% | 1.98% |
| 2025/12/28 | 20.76% | 7.15% | 4.59% | 7.49% | 4.58% | 2.1% | 10.25% | 3.91% | 5.93% | 2.24% |
| 2025/12/29 | 19.51% | 7.65% | 3.65% | 8.27% | 3.41% | 8.22% | 5.91% | 4.17% | 5.48% | 3.01% |
| 2025/12/30 | 17.08% | 11.6% | 5.49% | 6.73% | 5.63% | 6.49% | 5.69% | 3.06% | 3.89% | 1.93% |
| 2025/12/31 | 19.9% | 12.73% | 6.93% | 6.63% | 6.51% | 5.62% | 5.29% | 3.39% | 2.74% | 1.85% |
- nhm.ac.uk
- tate.org.uk
- britishmuseum.org
- nationalgallery.org.uk
- vam.ac.uk
- hrp.org.uk
- viator.com
- iwm.org.uk
- london-tickets.co.uk
- londonmuseum.org.uk
Copyright © Adthena. All rights reserved.
In December 2025, nhm.ac.uk led PPC spend, peaking at 26.33% on the 7th. Tate.org.uk and britishmuseum.org followed, with viator.com surging late month. The month ended with nhm.ac.uk dominant.
Competitor Count for UK Hospitality Museums & Art Galleries
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 156 |
| 2025/12/02 | 160 |
| 2025/12/03 | 148 |
| 2025/12/04 | 162 |
| 2025/12/05 | 166 |
| 2025/12/06 | 175 |
| 2025/12/07 | 180 |
| 2025/12/08 | 174 |
| 2025/12/09 | 174 |
| 2025/12/10 | 187 |
| 2025/12/11 | 186 |
| 2025/12/12 | 190 |
| 2025/12/13 | 187 |
| 2025/12/14 | 191 |
| 2025/12/15 | 186 |
| 2025/12/16 | 191 |
| 2025/12/17 | 187 |
| 2025/12/18 | 197 |
| 2025/12/19 | 195 |
| 2025/12/20 | 189 |
| 2025/12/21 | 183 |
| 2025/12/22 | 182 |
| 2025/12/23 | 180 |
| 2025/12/24 | 170 |
| 2025/12/25 | 179 |
| 2025/12/26 | 177 |
| 2025/12/27 | 177 |
| 2025/12/28 | 168 |
| 2025/12/29 | 174 |
| 2025/12/30 | 186 |
| 2025/12/31 | 175 |
Copyright © Adthena. All rights reserved.
Advertisers surged from 156 to 197 by mid-December, peaking on the 18th. A slight decline followed, ending the month at 175.