UK Logistics Parcel Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
royalmail.com	32.88
amazon.co.uk	11.3
parcel2go.com	8.53
blackcountrymetalworks.co.uk	4.65
kitepackaging.co.uk	3.52
iloveparcels.com	3.4
parcelcompare.com	3.34
parcelhero.com	3.28
postoffice.co.uk	2.17
interparcel.com	2.09
others	24.84

Royal Mail leads with 32.88% click share, followed by Amazon at 11.3%. Others collectively hold 24.84%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	royalmail.com	parcel2go.com	parcelhero.com	amazon.co.uk	parcelcompare.com	blackcountrymetalworks.co.uk	kitepackaging.co.uk	iloveparcels.com	viking-direct.co.uk	interparcel.com
2025/04/01	23.75%	6.26%	5.22%	7.09%	6.35%	4.94%	6.54%	4.2%	2.42%	2.18%
2025/04/02	12.77%	2.82%	3.89%	11.03%	5.41%	4.71%	5.5%	4.81%	5.49%	1.81%
2025/04/03	14.26%	3.84%	4.04%	10.36%	6.18%	6.14%	7.34%	6.62%	5.13%	2.42%
2025/04/04	21.01%	4.61%	4.89%	10.31%	6.83%	5.47%	4.41%	6.38%	2.85%	2.32%
2025/04/05	17.82%	5.91%	4.7%	11.37%	6.88%	5.47%	7.71%	7.13%	4.2%	2.58%
2025/04/06	20.25%	6.13%	5.36%	11.13%	6.53%	5.98%	7.36%	6.48%	3.63%	2.02%
2025/04/07	15.36%	6.2%	5.65%	9.67%	7.86%	6.94%	1.03%	6.34%	2.84%	2.63%
2025/04/08	14.15%	9.62%	7.18%	9.16%	8.68%	4.28%	2.41%	4.7%	2.93%	2.27%
2025/04/09	17.26%	5.11%	5.9%	9.51%	7.75%	5.15%	5.43%	5.71%	2.56%	2.46%
2025/04/10	13.69%	8.82%	6.53%	9.22%	7.47%	4.71%	4.3%	3.44%	4.39%	2.29%
2025/04/11	15.55%	6.64%	5.19%	10.14%	7.41%	6.17%	1.89%	4.76%	3.38%	2.63%
2025/04/12	16.23%	4.73%	4.97%	11.77%	5.82%	6.52%	11.19%	6.09%	2.88%	2.06%
2025/04/13	14.97%	6.75%	4.9%	14.57%	6.65%	6.96%	9.24%	6.69%	2.14%	2.15%
2025/04/14	11.69%	7.94%	6.32%	9.42%	7.97%	4.75%	9.49%	5.48%	1.41%	2.17%
2025/04/15	14.18%	7.51%	7.81%	9.59%	9.26%	3.77%	3.41%	5.84%	3.03%	3.07%
2025/04/16	17.47%	7.84%	7.4%	8.47%	9.05%	5.86%	3.92%	3.96%	2.41%	2.73%
2025/04/17	15.85%	8.16%	8.25%	8.23%	10.09%	4.02%	7.52%	3.91%	1.65%	3.36%
2025/04/18	17.14%	5.73%	3%	9.75%	5.68%	3.73%	11.85%	4.72%	2.76%	3.07%
2025/04/19	22.11%	9.19%	3.28%	13.02%	6.14%	5.25%	3.71%	4.95%	2.21%	2.86%
2025/04/20	19.33%	5.16%	2.44%	14.4%	4.95%	6.03%	7.54%	5.33%	2.87%	2.51%
2025/04/21	15.72%	4.82%	5.31%	10.52%	8.46%	10.06%	3.21%	4.87%	2.89%	2.73%
2025/04/22	13.51%	8.96%	5.89%	10.12%	9%	4.57%	3.44%	4.08%	1.42%	1.99%
2025/04/23	17.2%	8.27%	6.56%	9.74%	8.71%	6.45%	5.12%	2.54%	3.04%	2.53%
2025/04/24	9.81%	9.26%	7.95%	10.37%	10.22%	5.58%	4.84%	3.2%	2.84%	2.18%
2025/04/25	11.81%	7.6%	7.31%	13.92%	8.51%	1.96%	5.04%	3.97%	2.64%	2.21%
2025/04/26	18.17%	10.14%	7.62%	14.48%	8.43%	0.37%	5.33%	3.32%	1.13%	2.02%
2025/04/27	16.55%	12.96%	9.32%	13.67%	9.17%	0.53%	3.27%	4.58%	0.97%	2.24%
2025/04/28	16.18%	10.21%	9.07%	9.99%	8.74%	0.71%	4.98%	3.31%	1.25%	2.2%
2025/04/29	15.7%	10.41%	10.11%	9.23%	8.01%	3.46%	5.39%	2.99%	1.26%	2.54%
2025/04/30	16.51%	8.71%	8.31%	8.2%	8.03%	4.17%	3.81%	3.51%	2.31%	2.13%

April saw Royal Mail’s PPC spend fluctuate, peaking at 23.75% and ending at 16.51%. Parcel2Go and ParcelHero showed steady growth, while Amazon’s share varied, closing at 8.2%.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	396
2025/04/02	367
2025/04/03	387
2025/04/04	370
2025/04/05	347
2025/04/06	349
2025/04/07	327
2025/04/08	336
2025/04/09	308
2025/04/10	314
2025/04/11	302
2025/04/12	308
2025/04/13	320
2025/04/14	321
2025/04/15	322
2025/04/16	312
2025/04/17	320
2025/04/18	296
2025/04/19	324
2025/04/20	309
2025/04/21	314
2025/04/22	306
2025/04/23	314
2025/04/24	303
2025/04/25	303
2025/04/26	294
2025/04/27	291
2025/04/28	319
2025/04/29	296
2025/04/30	287

April began with 396 advertisers, peaking early, then gradually declined. Mid-month saw fluctuations, stabilizing around 320. By month’s end, numbers dipped to 287, marking a downward trend.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
royalmail.com	2.1%
parcel2go.com	1.89%
postoffice.co.uk	0.81%
yodel.co.uk	0.61%
parcelhero.com	0.52%
kitepackaging.co.uk	-0.64%
viking-direct.co.uk	-0.65%
iloveparcels.com	-1.26%
blackcountrymetalworks.co.uk	-1.8%
parcelforce.com	-2.16%

Royal Mail and Parcel2Go surged in click share, while Parcelforce and Black Country Metalworks faced declines.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	royalmail.com	amazon.co.uk	blackcountrymetalworks.co.uk	parcel2go.com	parcelhero.com	parcelcompare.com	iloveparcels.com	kitepackaging.co.uk	viking-direct.co.uk	letterbox4you.co.uk
2025/04/01	19.06%	10.41%	8.73%	5.27%	4.22%	3.72%	6.39%	7.39%	3.36%	3.95%
2025/04/02	9.01%	15.16%	7.53%	1.94%	2.66%	2.49%	6.91%	6.87%	5.74%	3.21%
2025/04/03	10.41%	14.21%	10.18%	2.74%	2.85%	2.97%	9.73%	8.76%	5.31%	3.84%
2025/04/04	15.28%	14.69%	9.15%	3.24%	3.36%	3.25%	9.5%	5.91%	3.96%	3.73%
2025/04/05	15.01%	15.68%	9.51%	4.31%	3.51%	3.27%	10.72%	8.75%	5.21%	1.57%
2025/04/06	16.32%	15.1%	9.98%	4.12%	3.77%	3.28%	9.51%	8.9%	4.65%	1.65%
2025/04/07	12.34%	14.19%	12.32%	4.2%	3.94%	3.96%	10.16%	1.47%	3.98%	2.93%
2025/04/08	11.76%	12.81%	7.44%	6.6%	5.27%	5.03%	7.79%	3.44%	4.16%	4.7%
2025/04/09	12.85%	14.26%	9.09%	3.64%	4.28%	4.06%	9.16%	6.75%	3.57%	4.34%
2025/04/10	10.9%	14%	8.7%	6.68%	5.05%	4.5%	5.77%	5.15%	5.26%	2.74%
2025/04/11	12.62%	13.87%	10.92%	5.22%	3.66%	3.99%	7.26%	2.29%	4.38%	3.95%
2025/04/12	12.44%	14.54%	10.68%	2.91%	3.27%	2.75%	8.6%	12.91%	3.27%	2.1%
2025/04/13	10.06%	18.78%	10.81%	4.81%	3.17%	3.08%	9.57%	11.66%	2.66%	1.06%
2025/04/14	8.36%	13.4%	8.09%	5.4%	4.74%	4.84%	8.23%	12.39%	1.87%	2.34%
2025/04/15	11.87%	14.27%	6.96%	5.3%	5.89%	5.59%	9.57%	4.36%	3.75%	3.64%
2025/04/16	13.51%	12.21%	10.67%	6.37%	6.23%	6.11%	6.4%	4.71%	2.9%	3.29%
2025/04/17	12.85%	11.19%	7.39%	6.39%	6.93%	6.73%	6.36%	8.33%	2.31%	2.18%
2025/04/18	13.26%	14.52%	6.54%	3.96%	1.85%	2.35%	6.72%	13.32%	3.63%	1.59%
2025/04/19	19.46%	16.02%	8.54%	6.43%	1.88%	2.77%	7.38%	5.23%	3.15%	1.57%
2025/04/20	14.56%	18.27%	9.57%	3.7%	1.14%	1.71%	8.17%	9.57%	3.81%	1.78%
2025/04/21	12.46%	14.25%	17.53%	3.04%	3.6%	4.43%	7.17%	4.21%	4.03%	2.34%
2025/04/22	10.6%	12.48%	7.59%	6.72%	4.21%	5.17%	6.05%	4.47%	1.95%	2.12%
2025/04/23	13.23%	13.69%	12.61%	6.41%	5.05%	5.31%	3.99%	6.36%	3.39%	2.85%
2025/04/24	7.93%	14.08%	10.29%	6.89%	6.26%	6.74%	4.87%	5.96%	3.72%	2.24%
2025/04/25	9.02%	19.01%	3.48%	5.96%	5.8%	4.78%	6.28%	6.2%	3.35%	3.47%
2025/04/26	17.87%	18.67%	0.55%	8.23%	5.99%	5.6%	5.22%	6.76%	1.52%	1.19%
2025/04/27	13.24%	16.31%	0.88%	10.76%	7.7%	6.3%	7.14%	4.63%	1.32%	2.51%
2025/04/28	13.28%	14.3%	1.34%	7.99%	7.81%	6.36%	5.12%	6.14%	1.78%	1.57%
2025/04/29	13.94%	12.08%	6.32%	7.85%	8.51%	5.4%	5.04%	6.47%	1.88%	2.08%
2025/04/30	13.21%	10.23%	7.24%	6.61%	6.52%	5.32%	4.98%	4.48%	2.82%	2.4%

April 2025 saw Royal Mail’s impression share fluctuate, peaking at 19.46% on the 19th. Amazon’s share was strong, reaching 19.01% on the 25th. Black Country Metalworks experienced a decline, while Parcel2Go and ParcelHero showed steady growth. The month concluded with Royal Mail leading, despite Amazon’s competitive presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon Shipping UK https://shipping.amazon.co.uk/
Reliable Pickup Service — Reliable parcel delivery from your website, Amazon UK and other e-commerce channels
2
Parcel2Go https://www.parcel2go.com
Parcel2Go UK — Parcel2Go is the UK's leading parcel delivery comparison site. Choose from 20+ couriers! No...
3
ParcelCompare - Find The Best Courier For You https://www.parcelcompare.com
ParcelCompare - Guarantees The Best Parcel Delivery Services For The Best Prices. Book Now
4
Send With Royal Mail https://www.royalmail.com
Send Parcels With Royal Mail — Whether You’re Sending A One-Off Item Or Shipping 20 A Week, We Have The Solution For You.
5
UK Parcel Tracking | Delivery Tracking | Yodel https://www.yodel.co.uk
Deliver smarter with Yodel — nationwide coverage, real-time tracking & secure shipping. Grow your...

In the bustling world of parcel services, Amazon Shipping UK stands out with its promise of reliable delivery across e-commerce channels. Parcel2Go entices with a vast courier comparison, while ParcelCompare guarantees the best prices. Royal Mail offers solutions for varied shipping needs, and Yodel emphasizes nationwide coverage and real-time tracking.

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UK Logistics Parcel Services - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Logistics Parcel Services brands

Share of Spend for the top 10 UK Logistics Parcel Services brands

Competitor Count for UK Logistics Parcel Services

Market Loss & Market Gains for UK Logistics Parcel Services

UK Logistics Parcel Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance