UK Logistics Parcel Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
royalmail.com	30.63
parcel2go.com	8.26
amazon.co.uk	8.13
parcelforce.com	7.68
parcelhero.com	5.33
parcelcompare.com	5.01
blackcountrymetalworks.co.uk	3.67
postoffice.co.uk	3.04
iloveparcels.com	2.62
kitepackaging.co.uk	2.56
others	23.07

Royal Mail leads with 30.63% click share, followed by ‘others’ at 23.07%. Parcel2Go and Amazon trail with 8.26% and 8.13%, respectively.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	royalmail.com	parcel2go.com	parcelhero.com	parcelcompare.com	amazon.co.uk	iloveparcels.com	parcelmonkey.co.uk	kitepackaging.co.uk	parcelforce.com	blackcountrymetalworks.co.uk
2025/05/01	18.67%	6.82%	7.39%	8.43%	10.33%	2.8%	1.78%	4.37%	0.37%	6.55%
2025/05/02	14.63%	7.7%	8.48%	9.6%	8.66%	2.27%	1.81%	7.05%	2.42%	3.77%
2025/05/03	16.84%	8.13%	7.28%	6%	12.66%	3.02%	1.78%	5.1%	3.08%	4.5%
2025/05/04	15.99%	7.48%	8.65%	4.38%	10.43%	4.01%	1.77%	9.91%	0.44%	5.05%
2025/05/05	14.4%	8.41%	10.36%	8.52%	10.01%	2.34%	1.64%	3.85%	1.87%	3.03%
2025/05/06	14.09%	8.03%	9.15%	10.24%	11.7%	1.93%	1.62%	7.25%	2.28%	3.13%
2025/05/07	17.44%	8.95%	9.21%	8.53%	11.56%	1.58%	1.38%	7.4%	1.41%	3.37%
2025/05/08	16.09%	9.41%	10.1%	10.12%	10.23%	1.55%	2.22%	3.1%	2.37%	2.95%
2025/05/09	13.09%	9.62%	8.55%	10.88%	8.7%	3.45%	2.33%	1.95%	4.78%	3.31%
2025/05/10	13.8%	11.51%	8.96%	7.54%	11.1%	3.3%	2.81%	5.09%	0.26%	4.82%
2025/05/11	14.77%	11.19%	8.22%	9.16%	13.5%	4.73%	2.1%	3.56%	0.95%	3.32%
2025/05/12	12.54%	10.83%	11.2%	10.48%	9.7%	2.69%	3.45%	3.84%	2.76%	4.24%
2025/05/13	15.62%	12.53%	11.19%	10.15%	7.47%	1.82%	3.1%	4.4%	1.96%	2.82%
2025/05/14	14.38%	10.39%	10.65%	10.62%	6.36%	2.57%	3.13%	2.5%	4.15%	3.15%
2025/05/15	12.13%	8.93%	11.12%	11.2%	6.43%	2.75%	3.34%	1.78%	2.83%	3.04%
2025/05/16	12.2%	8.31%	10.25%	10.1%	6.38%	3.89%	3.84%	2.24%	3.37%	1.7%
2025/05/17	11.27%	7.77%	10.88%	7.78%	6.24%	4.97%	2.99%	4.35%	2.03%	2.43%
2025/05/18	10.85%	6.58%	10.19%	7.54%	7%	3.48%	3.66%	4.22%	3.87%	6.09%
2025/05/19	10.13%	8.96%	10.92%	11.87%	5.4%	5.28%	3.75%	4.42%	1.87%	1.9%
2025/05/20	10.49%	7.63%	11.12%	11.32%	4.25%	3.5%	2.83%	4.06%	2.03%	2.22%
2025/05/21	12.47%	7.28%	11.47%	10.56%	3.44%	2.86%	2.57%	2.89%	4.93%	1.96%
2025/05/22	9.64%	6.95%	10.86%	9.29%	5.47%	3.31%	2.93%	4.53%	2.11%	2.96%
2025/05/23	11.64%	8.62%	12.08%	12.31%	4.38%	3.1%	3.3%	1.73%	4.7%	2.67%
2025/05/24	15.02%	8.74%	7.75%	8.42%	7.67%	2.79%	2.19%	3.74%	0.79%	7.11%
2025/05/25	12.54%	7.31%	6.8%	7.43%	7.87%	6.42%	2.14%	5.35%	1.36%	5.34%
2025/05/26	9.8%	6.61%	9.52%	8.14%	5.36%	4.44%	1.37%	6.99%	4.66%	4.3%
2025/05/27	11.08%	8.35%	11.11%	10.29%	4.67%	2.65%	2.93%	3.15%	0.8%	4.53%
2025/05/28	13.72%	7.86%	11.7%	9.14%	5.79%	3.85%	2.86%	4.49%	1.2%	1.79%
2025/05/29	15.29%	9.39%	12.24%	10.5%	5.56%	2.84%	2.71%	2.38%	1.38%	0%
2025/05/30	13.2%	9.36%	10.96%	8.78%	7.26%	3.59%	2.72%	3.7%	0.74%	0%
2025/05/31	19.79%	10.01%	9.41%	8.37%	7.8%	3.97%	3.52%	2.36%	0.97%	0.4%

In May 2025, Royal Mail’s PPC spend share fluctuated, peaking at 19.79% on the 31st. Parcel2Go and ParcelHero showed steady growth, while Amazon’s share declined mid-month. The month ended with Royal Mail leading.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	303
2025/05/02	312
2025/05/03	292
2025/05/04	305
2025/05/05	325
2025/05/06	295
2025/05/07	324
2025/05/08	325
2025/05/09	318
2025/05/10	312
2025/05/11	313
2025/05/12	326
2025/05/13	354
2025/05/14	362
2025/05/15	366
2025/05/16	338
2025/05/17	314
2025/05/18	301
2025/05/19	303
2025/05/20	309
2025/05/21	289
2025/05/22	299
2025/05/23	298
2025/05/24	281
2025/05/25	274
2025/05/26	286
2025/05/27	284
2025/05/28	284
2025/05/29	284
2025/05/30	284
2025/05/31	283

Advertisers peaked mid-month at 366, then declined steadily, ending May at 283.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
deliveroo.co.uk	1.43%
iloveparcels.com	1.1%
interparcel.com	0.94%
parcelhero.com	0.91%
postoffice.co.uk	0.83%
tinyboxcompany.co.uk	-0.23%
parcel2go.com	-1.22%
amazon.co.uk	-1.47%
parcelforce.com	-2.12%
royalmail.com	-5.43%

Royalmail.com saw a significant drop of 5.43% in click share, while deliveroo.co.uk experienced a notable increase of 1.43%.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	royalmail.com	amazon.co.uk	parcel2go.com	parcelhero.com	iloveparcels.com	parcelcompare.com	kitepackaging.co.uk	viking-direct.co.uk	blackcountrymetalworks.co.uk	parcelforce.com
2025/05/01	14.6%	13.97%	5.45%	5.87%	4.52%	5.38%	4.86%	3.9%	11.97%	0.3%
2025/05/02	13.09%	11.58%	6.2%	7.34%	3.89%	6.78%	7.7%	2.66%	7.13%	2.29%
2025/05/03	13.84%	16.59%	6.1%	5.31%	5.13%	4.02%	5.96%	3.21%	8.33%	3.51%
2025/05/04	13.7%	13.12%	5.58%	6.67%	6.68%	2.45%	10.64%	2.15%	9.36%	0.32%
2025/05/05	12.63%	13.27%	6.23%	8.53%	4.2%	6.18%	4.8%	2.76%	5.41%	2.39%
2025/05/06	14.08%	15.14%	6.06%	7.38%	3.07%	8.08%	8.46%	2.67%	5.88%	2.59%
2025/05/07	15.7%	14.28%	7.22%	7.56%	2.81%	6.53%	8.5%	3.17%	6.22%	2.21%
2025/05/08	15.17%	11.9%	7.88%	8.5%	2.67%	8.17%	3.98%	1.82%	5.33%	3.41%
2025/05/09	11.83%	10.8%	7.57%	6.71%	5.71%	8.03%	2.43%	2.97%	6.22%	6.46%
2025/05/10	11.84%	14.1%	9.69%	6.87%	5.99%	5.21%	5.92%	2.21%	9.4%	0.22%
2025/05/11	13.53%	15.68%	9.34%	6.68%	8.05%	6.91%	4.36%	1.79%	5.78%	1.44%
2025/05/12	11.15%	11.94%	8.62%	9.61%	5.1%	8.09%	4.62%	2.05%	7.89%	4.27%
2025/05/13	15.84%	8.45%	10.38%	9.71%	3.36%	8.12%	5.17%	1.93%	5.33%	2%
2025/05/14	13.35%	8.19%	8.78%	9.46%	4.7%	8.51%	3.08%	2.6%	6.03%	5.2%
2025/05/15	10.48%	7.62%	7.3%	10.31%	5.32%	9.61%	1.83%	1.9%	5.95%	3.08%
2025/05/16	10.1%	8.45%	7.83%	9.02%	7.74%	8.1%	2.45%	2.48%	3.51%	3.58%
2025/05/17	9.35%	7.66%	6.63%	10.7%	9.11%	5.11%	4.75%	2.61%	4.83%	1.86%
2025/05/18	7.83%	8.71%	5.03%	9.5%	6.23%	5.35%	4.4%	2.68%	11.76%	3.63%
2025/05/19	8.53%	7.05%	7.91%	10.06%	10.52%	10.23%	4.87%	2.21%	3.85%	1.86%
2025/05/20	8.91%	5.67%	6.17%	10.01%	7.54%	9.22%	4.48%	3.17%	5%	1.98%
2025/05/21	10.21%	4.66%	6.36%	10.18%	5.87%	8.63%	3.38%	2.68%	4.01%	6.4%
2025/05/22	6.84%	6.76%	5.93%	10.01%	6.36%	6.72%	6.02%	3.39%	5.41%	1.8%
2025/05/23	9.83%	6.58%	6.95%	10.73%	5.32%	9.76%	2.17%	3.31%	5.35%	4.51%
2025/05/24	12.78%	10.36%	6.47%	6.04%	5.3%	5.78%	4.44%	2.43%	14.04%	0.52%
2025/05/25	9.23%	9.53%	5.49%	4.89%	11.14%	4.82%	7.49%	1.51%	9.55%	0.72%
2025/05/26	7%	6.64%	6.42%	8.91%	7.76%	6.34%	8.36%	1.14%	7.31%	4.73%
2025/05/27	9.67%	6.26%	7.21%	10.36%	5.2%	8.25%	3.7%	2.86%	9.79%	0.5%
2025/05/28	11%	8.49%	6.56%	10.72%	7.53%	7.11%	5.76%	2.4%	3.74%	1.12%
2025/05/29	12.88%	7.66%	8.98%	12.21%	5.34%	9.76%	2.85%	3.04%	0%	1.12%
2025/05/30	12.39%	9.92%	8.51%	10.51%	7.05%	6.88%	3.85%	2.01%	0%	0.52%
2025/05/31	17.31%	10.29%	9.04%	8.54%	8.47%	6.29%	2.93%	1.75%	0.84%	0.84%

In May 2025, Royal Mail’s PPC impression share fluctuated, peaking at 17.31% on the 31st. Amazon’s share started strong but declined, ending at 10.29%. Parcel2Go and ParcelHero showed steady growth, while Black Country Metalworks saw a sharp drop.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon Shipping UK - Reliable Pickup Service https://shipping.amazon.co.uk/
Reliable parcel delivery from your website, Amazon UK and other e-commerce channels
2
ParcelCompare https://www.parcelcompare.com
Find The Best Courier For You — ParcelCompare - Guarantees The Best Parcel Delivery Services For The Best Prices. Book Now
3
Parcel force https://send.parcelforce.com › parcelforce › worldwide
Parcelforce UK Post With Trust — Sending A Parcel Has Never Been Easier. Browse Our Cheap, Flexible & Premium Services Now. We...
4
Compare prices & save upto 60% https://www.parcelhero.com
The UK's Best Shipping Prices — Whether you’re sending a parcel in the UK or abroad, we make it easy to save you money
5
Royal Mail | Sending A Parcel? Royal Mail https://www.royalmail.com
Book Your Return Online Today. Not Going To Be Home? Your Local Postie Can Still Collect. Arrange To Have Your Item Collected...

In the competitive landscape of parcel services, Amazon Shipping UK stands out with its reliable pickup service, catering to e-commerce channels. ParcelCompare emphasizes affordability and guarantees the best prices. Parcelforce highlights trust and flexibility, while ParcelHero focuses on significant savings. Royal Mail offers convenience with online booking and local collection.

Frequently Asked Questions

Why is the UK Logistics Parcel Services May 2025 Report useful and how should I use it?

Why is the UK Logistics Parcel Services May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the UK Logistics Parcel Services May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The UK Logistics Parcel Services May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Logistics Parcel Services May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Logistics Parcel Services May 2025 Report for?

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UK Logistics Parcel Services - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Logistics Parcel Services brands

Share of Spend for the top 10 UK Logistics Parcel Services brands

Competitor Count for UK Logistics Parcel Services

Market Loss & Market Gains for UK Logistics Parcel Services

UK Logistics Parcel Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Frequently Asked Questions

Why is the UK Logistics Parcel Services May 2025 Report useful and how should I use it?

Why is the UK Logistics Parcel Services May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Logistics Parcel Services May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Logistics Parcel Services May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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