AUS Logistics Parcel Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Parcel Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.0838356295
	84.9161643705

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	58
	42

57%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	33%
Navigational	2%
Seasonal	0%
Local	8%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
auspost.com.au	94.89
shipstation.com	1.43
sendle.com	0.96
interparcel.com	0.91
fastcourier.com.au	0.5
packsend.com.au	0.31
startrack.com.au	0.14
bhfcouriers.com.au	0.11
transdirect.com.au	0.1
edibleblooms.com.au	0.08
others	0.57

auspost.com.au - 94.89%
shipstation.com - 1.43%
sendle.com - 0.96%
interparcel.com - 0.91%
fastcourier.com.au - 0.5%
packsend.com.au - 0.31%
startrack.com.au - 0.14%
bhfcouriers.com.au - 0.11%
transdirect.com.au - 0.1%
edibleblooms.com.au - 0.08%
others - 0.57%

In the logistics PPC landscape, Auspost dominates with 94.89% click share, overshadowing competitors. Shipstation and Sendle follow, while “others” collectively hold 0.57%.

Market Exposure

Share of Spend for the top 10 AUS Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	fastcourier.com.au	interparcel.com	shipstation.com	auspost.com.au	sendle.com	transdirect.com.au	edibleblooms.com.au	bhfcouriers.com.au	fedex.com	packsend.com.au
2025/12/01	13.12%	5.33%	14.25%	41.76%	1.64%	3.51%	1.44%	4.15%	0.52%	3.08%
2025/12/02	5.09%	3.67%	4.45%	74.73%	0.99%	1.32%	0.72%	1.86%	0.26%	1.1%
2025/12/03	17.07%	6.04%	4.86%	27.29%	2.71%	4.89%	2.47%	7.36%	0.87%	4.78%
2025/12/04	11.54%	1.5%	4.39%	66.25%	0.57%	1.36%	0.47%	1.6%	5.18%	1.02%
2025/12/05	2.39%	2.36%	3.51%	82.71%	1.41%	0.68%	0.32%	1.02%	0.41%	1.57%
2025/12/06	1.4%	1.33%	7.18%	85.38%	0.41%	0.56%	0.26%	0.38%	0.22%	0.53%
2025/12/07	3.02%	1.5%	0.87%	90.76%	1.22%	0.45%	0.16%	0.21%	0.08%	0.35%
2025/12/08	1.32%	1.28%	1.85%	89.43%	1.65%	0.65%	0.25%	0.68%	0.12%	0.4%
2025/12/09	17.88%	7.54%	13.64%	13.11%	2.81%	5.74%	2.95%	8.72%	1.97%	6.07%
2025/12/10	18.34%	10.12%	10.54%	5.6%	2.61%	6.6%	3.91%	10.41%	1.95%	5.05%
2025/12/11	20.18%	9.64%	10.72%	8.48%	3.52%	3.81%	2.84%	9.64%	2.87%	5.15%
2025/12/12	5.55%	6.06%	14.02%	58.33%	1.16%	1.2%	1.36%	2.67%	0.72%	1.79%
2025/12/13	2.97%	2.39%	5.67%	80.71%	0.68%	1.15%	0.55%	0.71%	0.4%	1.32%
2025/12/14	3.22%	4.61%	4.1%	76.45%	2.68%	1.83%	0.65%	0.72%	0.39%	1.26%
2025/12/15	2.94%	2.88%	3.85%	79.25%	3.75%	1.24%	0.45%	1.37%	0.34%	0.68%
2025/12/16	7.5%	2.6%	8.87%	61.3%	1.52%	2.57%	1.18%	2.81%	0.93%	2.6%
2025/12/17	4.01%	6.4%	9.95%	65.67%	2.4%	2.23%	0.7%	1.5%	0.59%	1.75%
2025/12/18	3.27%	3.05%	3.79%	80.47%	0.38%	0.72%	0.47%	1.2%	0.47%	2.45%
2025/12/19	4.04%	1.77%	1.17%	80.96%	0.87%	1.05%	0.58%	1.64%	0.68%	2.08%
2025/12/20	3.43%	2.16%	15.67%	59.72%	3.05%	0.98%	0.83%	0.87%	0.48%	6.95%
2025/12/21	2.87%	3.2%	3.57%	81.4%	0.62%	0.86%	0.53%	0.56%	0.37%	2.66%
2025/12/22	5.19%	5.67%	3.64%	68.29%	1.07%	1.4%	1.22%	1.76%	0.6%	2.13%
2025/12/23	9.58%	6.84%	7.55%	46.77%	2.53%	3.43%	2.52%	3.53%	1.48%	2.06%
2025/12/24	4.3%	5.15%	6.19%	72.24%	1.22%	1.02%	0.67%	1.71%	0.47%	0.81%
2025/12/25	4.66%	3.62%	9.88%	64.56%	4.33%	1.27%	0.85%	1.89%	0.53%	0.9%
2025/12/26	3.19%	6.22%	7.75%	71.37%	1.14%	0.6%	0.93%	0.81%	0.34%	0.6%
2025/12/27	8.96%	11.78%	4.09%	67.65%	0.92%	0.33%	0.55%	0.56%	0.27%	0.39%
2025/12/28	4.16%	4.05%	3.26%	78.48%	1.28%	0.53%	0.72%	0.88%	0.33%	0.36%
2025/12/29	11.86%	7.97%	5.96%	45.93%	3.21%	2.4%	1.32%	3.39%	1%	0.48%
2025/12/30	32.6%	18.11%	7.95%	8.63%	7.6%	2.93%	1.29%	2.4%	1.37%	0.41%
2025/12/31	19.09%	12.29%	10.31%	8.64%	4.93%	4.76%	2.26%	2.23%	1.58%	0.41%

fastcourier.com.au
interparcel.com
shipstation.com
auspost.com.au
sendle.com
transdirect.com.au
edibleblooms.com.au
bhfcouriers.com.au
fedex.com
packsend.com.au

December saw auspost.com.au dominate PPC spend, peaking early, then fluctuating. Fastcourier.com.au surged late, while shipstation.com maintained steady growth. The month ended with auspost.com.au leading, despite a late dip.

Market Exposure

Competitor Count for AUS Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	140
2025/12/02	139
2025/12/03	141
2025/12/04	147
2025/12/05	144
2025/12/06	137
2025/12/07	133
2025/12/08	137
2025/12/09	130
2025/12/10	137
2025/12/11	139
2025/12/12	129
2025/12/13	127
2025/12/14	117
2025/12/15	128
2025/12/16	129
2025/12/17	131
2025/12/18	123
2025/12/19	127
2025/12/20	129
2025/12/21	126
2025/12/22	128
2025/12/23	134
2025/12/24	135
2025/12/25	134
2025/12/26	137
2025/12/27	140
2025/12/28	138
2025/12/29	140
2025/12/30	138
2025/12/31	135

December began with 140 advertisers, fluctuating throughout the month, reaching a low of 117 on the 14th. The month concluded with 135 advertisers, showing a slight decrease overall.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
interparcel.com	0.64%
shipstation.com	0.43%
packsend.com.au	0.2%
sendle.com	0.2%
fastcourier.com.au	0.18%
statuspnr.in	-0.01%
signet.net.au	-0.02%
transdirect.com.au	-0.02%
fedex.com	-0.03%
auspost.com.au	-1.88%

Interparcel.com surged with a 0.64 increase, while auspost.com.au dropped by 1.88. Shipstation.com rose by 0.43, contrasting fedex.com’s slight decline of 0.03.

Campaign Efficiency

AUS Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	shipstation.com	detrack.com	auspost.com.au	fastcourier.com.au	interparcel.com	sendle.com	transdirect.com.au	bhfcouriers.com.au	startrack.com.au	packsend.com.au
2025/12/01	27.52%	0%	53.18%	4.79%	2.37%	1.93%	1.36%	1.44%	0.3%	1.14%
2025/12/02	5.64%	0%	87.53%	1.59%	1.14%	0.72%	0.47%	0.46%	0.07%	0.35%
2025/12/03	2.32%	0%	65.27%	7.99%	2.67%	3.24%	2.42%	2.33%	0.31%	1.96%
2025/12/04	8.75%	0%	73.29%	5.47%	0.6%	0.6%	0.62%	0.5%	3.85%	0.37%
2025/12/05	7.63%	0%	78.57%	0.83%	2.47%	2.35%	0.23%	0.25%	2.13%	2.37%
2025/12/06	8.76%	1.65%	86.71%	0.46%	0.51%	0.36%	0.21%	0.09%	0.04%	0.19%
2025/12/07	1.27%	0%	92.35%	1.37%	1.44%	2.37%	0.21%	0.05%	0.02%	0.13%
2025/12/08	2.62%	0.34%	90.96%	0.44%	1.42%	2.66%	0.27%	0.17%	0.01%	0.12%
2025/12/09	24.03%	0%	42.08%	8.05%	3.86%	2.59%	2.77%	3.09%	0.54%	2.72%
2025/12/10	35.16%	0%	12.14%	10.14%	6.32%	3.28%	4.3%	4.8%	0.25%	2.68%
2025/12/11	31.09%	0%	25.41%	9.9%	5.54%	4%	1.75%	3.83%	0.54%	2.34%
2025/12/12	17.62%	0%	68.33%	1.95%	6.46%	0.69%	0.39%	0.69%	0.15%	0.55%
2025/12/13	10.8%	0%	84.51%	0.96%	0.82%	0.56%	0.41%	0.15%	0.08%	0.4%
2025/12/14	6.66%	0%	82.08%	0.98%	3.85%	3.62%	0.63%	0.14%	0.06%	0.33%
2025/12/15	5.15%	0.01%	82.99%	0.89%	2.89%	5.54%	0.41%	0.32%	0.03%	0.19%
2025/12/16	16.68%	0%	73.21%	2.22%	0.77%	1.21%	0.86%	0.57%	0.09%	0.71%
2025/12/17	12.77%	0%	71.74%	1.29%	6.57%	3.39%	0.83%	0.37%	0.06%	0.69%
2025/12/18	5.79%	0%	85.3%	0.83%	3.01%	0.26%	0.22%	0.23%	0.05%	3.06%
2025/12/19	0.69%	0%	92.32%	1.59%	0.67%	0.79%	0.43%	0.51%	0.17%	0.76%
2025/12/20	23.54%	0%	62.63%	0.98%	0.64%	3.6%	0.27%	0.16%	0.06%	6.14%
2025/12/21	7.83%	0%	82.34%	1.08%	3.42%	0.49%	0.28%	0.12%	0.05%	3.04%
2025/12/22	4.41%	0%	80.21%	1.57%	5%	0.72%	0.46%	0.41%	3.94%	0.58%
2025/12/23	9.34%	0%	75.16%	3.09%	2.23%	2.06%	1.33%	0.91%	0.19%	0.55%
2025/12/24	12.22%	0%	76.96%	1.47%	5%	0.79%	0.39%	0.55%	0.11%	0.23%
2025/12/25	12.91%	0%	78.21%	1.1%	0.94%	3.82%	0.34%	0.46%	0.06%	0.19%
2025/12/26	13.66%	0%	70.53%	0.85%	9.41%	0.56%	0.2%	0.16%	2.66%	0.15%
2025/12/27	6.83%	0%	82.6%	2.87%	5.47%	0.56%	0.08%	0.11%	0.08%	0.1%
2025/12/28	5.55%	0%	85.08%	1.18%	4.84%	0.81%	0.16%	0.19%	0.08%	0.1%
2025/12/29	11.46%	0%	71.35%	4.1%	2.81%	2.22%	0.92%	0.93%	0.25%	0.18%
2025/12/30	11.2%	0%	22.76%	13.7%	21.74%	11.85%	1.23%	0.67%	0.25%	0.22%
2025/12/31	23.18%	22.36%	17.42%	8.58%	4.98%	3.9%	2.09%	0.71%	0.56%	0.24%

shipstation.com
detrack.com
auspost.com.au
fastcourier.com.au
interparcel.com
sendle.com
transdirect.com.au
bhfcouriers.com.au
startrack.com.au
packsend.com.au

December saw ShipStation’s impression share fluctuate, peaking at 35.16% on the 10th. AusPost dominated early, reaching 92.35% on the 7th, but declined to 17.42% by month’s end. Detrack surged to 22.36% on the 31st.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services - Last month

1
Track Your Parcel https://www.auspost.com.au
AusPost Parcel Tracking — Track your parcels with the AusPost app, a free MyPost account, or without logging in, and what to do if your delivery is taking longer than expected. Shop Online. Read Our Blogs. Download Our App.
2
Package Delivery From Anywhere - Same Day Pick Up Available https://www.fastcourier.com.au
Book a courier from anywhere using Fast Courier. Same day pick up available Australiawide. Compare Courier Quotes and Save with Fast Courier Australia. Australian Owned. Compare and Save. Quote Comparison. Types: Compare And Save, Courier Quotes Online.
3
Australia Postage Costs https://au.interparcel.com › standard › delivery
Prices from only $7.15 ex GST — Integrates With Top Ecommerce Platforms For Effortless Shipping & Increased Efficiency. Get in...
4
The Cheapest Way To Ship | Australia-wide Delivery https://www.sendle.com › sendle › delivery
Ship Parcels Across Australia & Around the World With No Lock-in Contracts or Hidden Fees.
5
AusPost Shipping https://www.shipstation.com
Connect Top Australian Carrier — Centralise orders, automate fulfillment, find the best rates and grow your ecomm business. Access...

In the competitive landscape of parcel services, top advertisers like AusPost, Fast Courier, and Sendle captivate with themes of convenience and cost-effectiveness. AusPost emphasizes seamless tracking, while Fast Courier highlights same-day pickups. Sendle stands out with no hidden fees, appealing to budget-conscious customers.

Frequently Asked Questions

Why is the AUS Logistics Parcel Services December 2025 Report useful and how should I use it?

Why is the AUS Logistics Parcel Services December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Logistics Parcel Services December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Logistics Parcel Services December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Logistics Parcel Services December 2025 Report?

The AUS Logistics Parcel Services December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Parcel Services December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Logistics Parcel Services December 2025 Report for?

The AUS Logistics Parcel Services December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Logistics Parcel Services - PPC Market Share Analysis December 2025