Why is the AUS Logistics Parcel Services April 2026 Report useful and how should I use it?

Why is the AUS Logistics Parcel Services April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Logistics Parcel Services April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Logistics Parcel Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Logistics Parcel Services April 2026 Report?

The AUS Logistics Parcel Services April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Parcel Services April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Logistics Parcel Services April 2026 Report for?

The AUS Logistics Parcel Services April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Logistics Parcel Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Parcel Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	11.2406935408
	88.7593064592

11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	61
	39

61%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	14%
Transactional	36%
Navigational	3%
Seasonal	0%
Local	7%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 AUS Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
auspost.com.au	84.37
shipstation.com	6.06
interparcel.com	4.33
fastcourier.com.au	1.42
transdirect.com.au	0.56
packsend.com.au	0.46
startrack.com.au	0.37
bhfcouriers.com.au	0.35
easyship.com	0.28
fedex.com	0.24
others	1.56

auspost.com.au - 84.37%
shipstation.com - 6.06%
interparcel.com - 4.33%
fastcourier.com.au - 1.42%
transdirect.com.au - 0.56%
packsend.com.au - 0.46%
startrack.com.au - 0.37%
bhfcouriers.com.au - 0.35%
easyship.com - 0.28%
fedex.com - 0.24%
others - 1.56%

In the logistics PPC landscape, auspost.com.au dominates with 84.37% click share, overshadowing competitors. Shipstation.com follows at 6.06%, while ‘others’ collectively hold 1.56%.

Market Exposure

Share of Spend for the top 10 AUS Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	auspost.com.au	shipstation.com	interparcel.com	fastcourier.com.au	transdirect.com.au	easyship.com	bhfcouriers.com.au	packsend.com.au	zappy.au	fedex.com
2026/04/01	40.64%	24.8%	9.11%	6.69%	2.01%	1.29%	1.99%	2.41%	0.87%	0.84%
2026/04/02	29.18%	17.88%	9.56%	10.39%	4%	3.57%	3.32%	3.07%	1%	0.81%
2026/04/03	16.63%	38.32%	16.47%	8.65%	2.76%	1.62%	1.24%	2.78%	0.54%	0.65%
2026/04/04	9.13%	29.45%	21.73%	8.52%	3.37%	1.11%	1.58%	4.75%	2.07%	0.63%
2026/04/05	17.23%	29.65%	14.95%	11.06%	3.35%	0.8%	1.54%	4.37%	2.58%	0.95%
2026/04/06	30.6%	24.48%	14.98%	9.64%	1.97%	0.17%	1.49%	6%	0.53%	0.44%
2026/04/07	16.34%	33.6%	9.29%	11.85%	6.48%	0.21%	3.16%	2.8%	0.44%	1.43%
2026/04/08	33.61%	9.82%	11.12%	13.55%	5.7%	0.86%	3.01%	2.83%	1.42%	2.18%
2026/04/09	14.79%	29.68%	14.33%	12.42%	4.27%	1.52%	3.28%	2.71%	2.17%	1.53%
2026/04/10	16.14%	20.72%	16.2%	14.18%	6.71%	1.04%	2.49%	3.81%	2.37%	2.34%
2026/04/11	18.23%	24.59%	14.93%	11.69%	2.87%	2.41%	1.29%	3.38%	1.8%	1.99%
2026/04/12	55.05%	15.36%	12.73%	4.21%	1.76%	0.29%	0.55%	1.52%	1.12%	0.63%
2026/04/13	43.99%	8.79%	10.39%	11.09%	6.13%	0.87%	1.77%	2.7%	2.14%	1.79%
2026/04/14	15.26%	22.78%	17.01%	10.67%	12.44%	0.32%	3.08%	2.07%	1.24%	1.19%
2026/04/15	20.97%	18.88%	8.65%	11.53%	7.56%	11.49%	2.48%	2.37%	2.47%	2.17%
2026/04/16	37%	19.4%	9.29%	10.54%	4.54%	1.07%	3.05%	2.12%	1.53%	1.68%
2026/04/17	23.35%	11.32%	14.07%	19.03%	2.62%	6.42%	2.99%	0.94%	0.33%	10.7%
2026/04/18	18%	28.29%	14.21%	11.37%	5.04%	0.23%	1.9%	3.17%	2.52%	1.53%
2026/04/19	19.33%	28.51%	14.74%	9.87%	6.12%	0.99%	2.16%	2.77%	3.53%	1.42%
2026/04/20	17.84%	16.41%	11.74%	12.31%	6.63%	3.11%	3.58%	2.1%	1.55%	4.71%
2026/04/21	56.79%	12.61%	5.33%	6.31%	4.25%	1.49%	3.25%	1.86%	0.16%	1.56%
2026/04/22	43.47%	6.43%	11.26%	9.2%	6.69%	1.74%	5.02%	2.6%	2.92%	1.11%
2026/04/23	30.6%	7.65%	12.47%	12.97%	10.5%	2.64%	5.53%	4.18%	1.44%	1.47%
2026/04/24	35.07%	12.42%	11.39%	10.75%	7.57%	0.86%	4.57%	2.3%	0.49%	0.94%
2026/04/25	42.47%	15.69%	10.41%	10.6%	3.99%	1.1%	1.61%	2.59%	2.91%	0.75%
2026/04/26	42.51%	12.3%	11.83%	9.76%	1.73%	2.06%	1.6%	2.92%	0.96%	0.72%
2026/04/27	44.52%	10.97%	11.44%	9.23%	3.86%	0.75%	4.44%	2.59%	2.07%	0.47%
2026/04/28	30.72%	25.02%	10.05%	8.41%	6.67%	0.92%	5.27%	2.72%	2.19%	0.23%
2026/04/29	37.15%	8.76%	11.4%	10.12%	7.36%	2.38%	3.7%	2.48%	4.26%	0.15%
2026/04/30	34.55%	14.78%	10.49%	8.06%	6.98%	5.61%	3.71%	3.46%	1.42%	0.06%

auspost.com.au
shipstation.com
interparcel.com
fastcourier.com.au
transdirect.com.au
easyship.com
bhfcouriers.com.au
packsend.com.au
zappy.au
fedex.com

In April 2026, auspost.com.au dominated PPC spend, peaking at 56.79% on April 21. Shipstation.com fluctuated, starting strong but declining mid-month. Interparcel.com maintained steady growth, while fastcourier.com.au showed consistent performance. Transdirect.com.au and easyship.com had minor fluctuations. Bhfcouriers.com.au and packsend.com.au remained stable. Zappy.au and fedex.com had minimal impact. The month ended with auspost.com.au leading.

Market Exposure

Competitor Count for AUS Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	98
2026/04/02	102
2026/04/03	103
2026/04/04	104
2026/04/05	106
2026/04/06	112
2026/04/07	116
2026/04/08	112
2026/04/09	110
2026/04/10	107
2026/04/11	102
2026/04/12	101
2026/04/13	102
2026/04/14	104
2026/04/15	103
2026/04/16	98
2026/04/17	101
2026/04/18	96
2026/04/19	99
2026/04/20	103
2026/04/21	99
2026/04/22	96
2026/04/23	96
2026/04/24	95
2026/04/25	95
2026/04/26	97
2026/04/27	97
2026/04/28	94
2026/04/29	94
2026/04/30	95

April began with 98 advertisers, peaking at 116 by the 7th. A decline followed, ending the month at 95.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
auspost.com.au	4.19%
fedex.com	0.25%
startrack.com.au	0.24%
bhfcouriers.com.au	0.12%
fastcourier.com.au	0.1%
dhl.com	-0.06%
transdirect.com.au	-0.13%
packsend.com.au	-0.15%
interparcel.com	-0.57%
shipstation.com	-3.77%

In the logistics sector, auspost.com.au surged by 4.19%, while shipstation.com dropped by 3.77%, highlighting dynamic shifts in click share.

Campaign Efficiency

AUS Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	auspost.com.au	shipstation.com	interparcel.com	transdirect.com.au	easyship.com	fastcourier.com.au	packsend.com.au	zappy.au	startrack.com.au	fedex.com
2026/04/01	60.29%	30.14%	2.37%	0.52%	0.51%	1.73%	0.57%	0.53%	0.15%	0.19%
2026/04/02	56.14%	22.23%	3.81%	1.38%	1.85%	3.51%	1.29%	0.4%	0.38%	0.23%
2026/04/03	28.97%	53.61%	9.53%	0.72%	0.44%	2.12%	0.86%	0.17%	0.24%	0.12%
2026/04/04	30.31%	43.05%	7.83%	1.47%	0.5%	3.64%	2.01%	1.16%	0.52%	0.22%
2026/04/05	42.29%	39.49%	5.32%	1.19%	0.32%	3.83%	1.54%	1.2%	0.42%	0.26%
2026/04/06	55.79%	31.53%	4.18%	0.59%	0.04%	2.94%	1.32%	0.23%	0.16%	0.13%
2026/04/07	36.7%	47.51%	3.01%	2.12%	0.05%	3.57%	0.81%	0.17%	0.32%	0.38%
2026/04/08	73.8%	4.07%	4.59%	2.05%	0.35%	4.83%	1.01%	0.75%	0.3%	0.61%
2026/04/09	39.56%	41.55%	5.12%	1.39%	0.48%	4.14%	0.88%	0.96%	0.3%	0.37%
2026/04/10	50.17%	26.67%	6.43%	2.45%	0.46%	5.48%	1.06%	1.1%	0.22%	0.66%
2026/04/11	44.41%	31.33%	6.56%	1.02%	1.23%	4.17%	1.73%	1.1%	0.31%	0.71%
2026/04/12	62.77%	22.24%	8.75%	0.65%	0.09%	1.58%	0.54%	0.48%	0.11%	0.15%
2026/04/13	71.35%	4.79%	5.34%	3.41%	0.56%	5.52%	1.53%	1.3%	0.51%	0.58%
2026/04/14	32.57%	33.09%	12.06%	12.9%	0.16%	3.06%	0.71%	0.41%	0.19%	0.28%
2026/04/15	45.75%	25.56%	2.81%	2.75%	12.49%	3.89%	0.96%	0.98%	0.26%	0.51%
2026/04/16	58.07%	29.64%	2.74%	1.33%	0.34%	2.71%	0.7%	0.53%	0.11%	0.4%
2026/04/17	38.2%	18.6%	10.67%	0.83%	9.03%	9.72%	0.28%	0.18%	0.16%	8.92%
2026/04/18	44.8%	36.43%	5%	1.6%	0.06%	3.29%	1.16%	1.13%	0.16%	0.42%
2026/04/19	33.82%	49.8%	4.67%	1.71%	0.47%	2.81%	0.92%	1.37%	0.27%	0.57%
2026/04/20	52.14%	7.39%	4.92%	2.93%	1.2%	4.48%	0.86%	0.74%	17.61%	1.84%
2026/04/21	67.9%	22.79%	1.81%	1.29%	0.65%	1.76%	0.55%	0.09%	0.18%	0.39%
2026/04/22	78.72%	3.21%	4.21%	2.78%	0.62%	3.11%	0.88%	1.49%	0.28%	0.3%
2026/04/23	76.25%	3.67%	4.54%	4.05%	1.08%	3.53%	1.33%	0.62%	0.35%	0.37%
2026/04/24	60.1%	21.54%	4.35%	2.85%	0.35%	3.07%	0.8%	0.25%	0.3%	0.28%
2026/04/25	63.43%	21.23%	4.64%	1.62%	0.4%	3.54%	0.82%	1.23%	0.28%	0.21%
2026/04/26	75.23%	6.26%	4.58%	0.58%	1.05%	3.62%	1.11%	0.41%	0.54%	0.2%
2026/04/27	76.39%	5.6%	4.79%	1.48%	0.3%	3.16%	0.79%	1.1%	0.47%	0.15%
2026/04/28	50.49%	38.08%	2.7%	1.94%	0.29%	1.86%	0.59%	0.78%	0.09%	0.05%
2026/04/29	73.81%	4.48%	4.88%	2.98%	1.13%	3.22%	0.91%	2.36%	0.15%	0.05%
2026/04/30	68.02%	16.58%	3.25%	2.67%	1.86%	1.73%	1.16%	0.57%	0.15%	0.02%

auspost.com.au
shipstation.com
interparcel.com
transdirect.com.au
easyship.com
fastcourier.com.au
packsend.com.au
zappy.au
startrack.com.au
fedex.com

April saw auspost.com.au dominate with fluctuating impressions, peaking at 78.72%. Shipstation.com experienced a decline, while interparcel.com maintained low but steady shares. The month concluded with auspost.com.au leading the pack.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services - Last month

1
Tracking service - Australia Post https://www.auspost.com.au
Track your parcels with the AusPost app, a free MyPost account, or without logging in, and what to do if your delivery is taking longer than expected
2
Send Courier with FedEx | No-Hassle Pickup & Delivery https://www.fedex.com › international › shipping
Fast & reliable deliveries to more than 220 countries and territories. Personalised rates, free...
3
Interparcel x AusPost | Interparcel: AusPost Powered https://au.interparcel.com
Automated Australia Post shipping with Interparcel Shipping Platform. Import orders & generate all...
4
AusPost Shipping https://www.shipstation.com
Ship Faster With More Couriers — Access discounted shipping rates with the largest Australian & international carriers. Sync AuPost ...
5
Australian Postage - Transdirect - Delivery from only $5.11 https://www.transdirect.com.au
All Transdirect parcel delivery services are certified Carbon Neutral. Certified carbon-neutral...

Australia Post’s tracking service emphasizes convenience, while FedEx highlights global reach and reliability. Interparcel and ShipStation focus on integration with AusPost, offering streamlined shipping solutions. Transdirect stands out with eco-friendly, cost-effective delivery options.

Frequently Asked Questions

Why is the AUS Logistics Parcel Services April 2026 Report useful and how should I use it?

Why is the AUS Logistics Parcel Services April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Logistics Parcel Services April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Logistics Parcel Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Logistics Parcel Services April 2026 Report?

The AUS Logistics Parcel Services April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Parcel Services April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Logistics Parcel Services April 2026 Report for?

The AUS Logistics Parcel Services April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Logistics Parcel Services - PPC Market Share Analysis April 2026