Why is the AUS Logistics Parcel Services March 2026 Report useful and how should I use it?

Why is the AUS Logistics Parcel Services March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Logistics Parcel Services March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Logistics Parcel Services March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Logistics Parcel Services March 2026 Report?

The AUS Logistics Parcel Services March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Parcel Services March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Logistics Parcel Services March 2026 Report for?

The AUS Logistics Parcel Services March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Logistics Parcel Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Parcel Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	9.61058011873
	90.3894198813

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	60
	40

60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	14%
Transactional	40%
Navigational	1%
Seasonal	0%
Local	8%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
auspost.com.au	92.99
shipstation.com	2.74
interparcel.com	1.71
fastcourier.com.au	0.57
packsend.com.au	0.39
transdirect.com.au	0.18
bhfcouriers.com.au	0.18
zappy.au	0.16
tracelo.com	0.13
startrack.com.au	0.11
others	0.84

auspost.com.au - 92.99%
shipstation.com - 2.74%
interparcel.com - 1.71%
fastcourier.com.au - 0.57%
packsend.com.au - 0.39%
transdirect.com.au - 0.18%
bhfcouriers.com.au - 0.18%
zappy.au - 0.16%
tracelo.com - 0.13%
startrack.com.au - 0.11%
others - 0.84%

In the logistics PPC landscape, AusPost dominates with 92.99% click share, overshadowing competitors. Shipstation follows at 2.74%, while “others” collectively hold 0.84%, highlighting a concentrated market.

Market Exposure

Share of Spend for the top 10 AUS Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	shipstation.com	auspost.com.au	interparcel.com	fastcourier.com.au	bhfcouriers.com.au	packsend.com.au	zappy.au	transdirect.com.au	fedex.com	tracelo.com
2026/03/01	27.67%	16.83%	17.4%	9.21%	1.19%	2.54%	1.54%	1.55%	0.81%	2.68%
2026/03/02	57.01%	4.88%	7.83%	7.68%	1.77%	1.89%	1.33%	3.27%	0.77%	3.33%
2026/03/03	28.93%	32%	8.93%	7.21%	3.79%	2.06%	0.4%	2.28%	1.16%	2.14%
2026/03/04	17.25%	48.41%	6.43%	5.96%	2.41%	7.38%	0.38%	1.19%	0.86%	1.27%
2026/03/05	8.91%	54.73%	8.98%	7.48%	2.41%	1.43%	1.77%	1.54%	1.22%	2.17%
2026/03/06	26.46%	39.89%	7.99%	5.81%	2.19%	1.68%	1.3%	1.48%	0.71%	2.26%
2026/03/07	14.55%	40.26%	13.77%	8.01%	1.72%	1.98%	2.05%	1.15%	0.66%	1.41%
2026/03/08	14.96%	49.76%	9.29%	7.47%	2.1%	2.52%	0.84%	1.13%	0.55%	1.67%
2026/03/09	24.29%	37.01%	15%	4.11%	1.79%	1.67%	1.38%	7.68%	0.73%	0.67%
2026/03/10	13.47%	56.8%	4.88%	6.53%	2.91%	1.36%	0.45%	1.81%	0.67%	1.92%
2026/03/11	5.91%	39.43%	11.73%	9.88%	6.39%	3.05%	0.61%	3.05%	1.37%	2.4%
2026/03/12	5.55%	60.7%	7.37%	6.31%	2.72%	1.97%	0.65%	2.39%	1.4%	0.53%
2026/03/13	5.68%	62.56%	9.8%	3.29%	1.41%	1.19%	1.03%	0.96%	0.49%	1.29%
2026/03/14	23.28%	44.12%	8.57%	8.17%	2.56%	2.54%	0.41%	1.39%	0.59%	0%
2026/03/15	4.88%	73.3%	7.38%	5.04%	1.45%	1.5%	1.38%	0.93%	0.3%	0%
2026/03/16	10.88%	51.51%	6.48%	7.65%	3.34%	2.05%	3.34%	4.25%	0.51%	2.2%
2026/03/17	6.13%	56.34%	3.96%	7.4%	3.55%	2.84%	2.05%	3.77%	0.49%	4.06%
2026/03/18	6%	64.63%	7.34%	5.55%	2.55%	1.7%	1.34%	2.21%	0.66%	1.28%
2026/03/19	5.18%	50.34%	7.16%	6.33%	2.46%	1.52%	1.05%	1.89%	13.75%	0.92%
2026/03/20	14.79%	56.99%	7.09%	4.97%	2.37%	2.01%	1.31%	1.78%	1.04%	0%
2026/03/21	12.46%	54.09%	7.65%	8.59%	2.38%	1.35%	0.93%	1.81%	0.58%	1.89%
2026/03/22	15.08%	44.73%	11.36%	8.84%	2.64%	2.58%	0.44%	1.42%	0.56%	1.13%
2026/03/23	10.57%	32.96%	11.67%	14.17%	3.23%	3.49%	1.83%	5.17%	1.04%	2.3%
2026/03/24	10.78%	57.68%	6.84%	7.43%	2.96%	1.83%	2.01%	1.55%	0.86%	0%
2026/03/25	8.95%	61.28%	8.14%	5.78%	2.46%	1.55%	1.35%	1.82%	0.64%	2.03%
2026/03/26	12.03%	42.61%	14.26%	11.3%	2.91%	1.75%	3.19%	1.78%	0.96%	0%
2026/03/27	13.52%	38.91%	12.2%	9.1%	3.9%	3.47%	4.6%	2.13%	0.92%	0%
2026/03/28	8.19%	46.63%	16.79%	9.21%	1.61%	1.66%	2.21%	1.58%	0.55%	2.34%
2026/03/29	25.75%	33.58%	8.39%	5.88%	0.97%	16.29%	1.69%	0.7%	0.24%	1.57%
2026/03/30	18.94%	52.17%	8.83%	6.07%	1.58%	1.1%	1.73%	2.43%	0.43%	0.47%
2026/03/31	31.44%	30.26%	8.76%	7.96%	2.71%	2.61%	2.28%	2.08%	0.69%	0.63%

shipstation.com
auspost.com.au
interparcel.com
fastcourier.com.au
bhfcouriers.com.au
packsend.com.au
zappy.au
transdirect.com.au
fedex.com
tracelo.com

In March 2026, Shipstation’s PPC spend fluctuated, peaking at 57.01% on March 2nd, then stabilizing. Auspost dominated, reaching 73.3% on March 15th. Interparcel and Fastcourier maintained moderate levels, while FedEx and Tracelo had minimal impact. The month concluded with Shipstation regaining momentum at 31.44%.

Market Exposure

Competitor Count for AUS Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	121
2026/03/02	126
2026/03/03	123
2026/03/04	123
2026/03/05	117
2026/03/06	119
2026/03/07	116
2026/03/08	106
2026/03/09	103
2026/03/10	100
2026/03/11	101
2026/03/12	98
2026/03/13	94
2026/03/14	93
2026/03/15	92
2026/03/16	104
2026/03/17	107
2026/03/18	101
2026/03/19	107
2026/03/20	103
2026/03/21	103
2026/03/22	108
2026/03/23	109
2026/03/24	104
2026/03/25	104
2026/03/26	98
2026/03/27	99
2026/03/28	101
2026/03/29	96
2026/03/30	101
2026/03/31	95

March began with 121 advertisers, peaking at 126 on March 2. A decline followed, reaching a low of 92 on March 15. The month ended with 95 advertisers, reflecting a fluctuating yet downward trend.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
shipstation.com	0.35%
packsend.com.au	0.23%
fedex.com	0.15%
interparcel.com	0.13%
fastcourier.com.au	0.12%
tracelo.com	-0.02%
scannero.io	-0.04%
transdirect.com.au	-0.07%
dhl.com	-0.13%
auspost.com.au	-0.86%

Shipstation.com leads with a 0.35 increase, while auspost.com.au drops by 0.86.

Campaign Efficiency

AUS Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	auspost.com.au	shipstation.com	interparcel.com	fastcourier.com.au	zappy.au	packsend.com.au	bhfcouriers.com.au	transdirect.com.au	tracelo.com	fedex.com
2026/03/01	28.29%	31.08%	16.07%	4.36%	1.58%	0.71%	0.27%	0.36%	1.48%	0.22%
2026/03/02	10.27%	75.89%	2.67%	2.94%	1.1%	0.56%	0.49%	1.29%	1.65%	0.19%
2026/03/03	55.54%	34.14%	2.42%	1.94%	0.34%	0.5%	0.88%	0.6%	0.84%	0.22%
2026/03/04	66.07%	19.48%	1.85%	1.72%	0.35%	5.99%	0.48%	0.24%	0.46%	0.2%
2026/03/05	84.8%	3.17%	3.23%	2.48%	1.37%	0.38%	0.53%	0.41%	0.94%	0.29%
2026/03/06	63.79%	27.9%	2.05%	1.06%	0.73%	0.35%	0.4%	0.24%	0.7%	0.12%
2026/03/07	72.78%	10%	9.15%	1.91%	1.18%	0.43%	0.35%	0.27%	0.56%	0.11%
2026/03/08	77.94%	11.52%	2.81%	2.12%	0.5%	0.69%	0.59%	0.25%	0.67%	0.13%
2026/03/09	59.85%	21.43%	8.23%	0.92%	0.84%	0.33%	0.35%	6.58%	0.17%	0.13%
2026/03/10	81.16%	10.42%	1.31%	1.58%	0.45%	0.3%	0.59%	0.49%	0.79%	0.11%
2026/03/11	81.03%	1.75%	4.02%	3.23%	0.5%	1.18%	1.66%	0.72%	1.18%	0.34%
2026/03/12	90.69%	1.39%	1.9%	1.46%	0.47%	0.34%	0.54%	0.54%	0.2%	0.2%
2026/03/13	80.04%	5.09%	6.27%	0.8%	0.82%	0.39%	0.31%	0.3%	0.48%	0.11%
2026/03/14	74.39%	17.74%	2.34%	2.09%	0.25%	0.51%	0.53%	0.29%	0%	0.13%
2026/03/15	92.18%	1.49%	2.23%	1.38%	0.93%	0.33%	0.29%	0.21%	0%	0.07%
2026/03/16	76.64%	10.79%	1.86%	2.34%	2.32%	0.53%	0.78%	1.37%	0.98%	0.12%
2026/03/17	88.57%	2.07%	0.91%	1.72%	1.4%	0.54%	0.56%	0.91%	1.23%	0.09%
2026/03/18	89.13%	2.27%	2.15%	1.6%	1%	0.36%	0.49%	0.58%	0.43%	0.12%
2026/03/19	79.71%	1.83%	2.27%	1.98%	0.72%	0.39%	0.52%	0.7%	0.41%	7.73%
2026/03/20	80.18%	13.21%	1.77%	1.15%	0.77%	0.38%	0.39%	0.36%	0%	0.15%
2026/03/21	79.09%	11.2%	2.48%	2.52%	0.54%	0.34%	0.52%	0.58%	0.68%	0.11%
2026/03/22	76.99%	12.1%	3.74%	2.33%	0.3%	0.56%	0.57%	0.31%	0.48%	0.11%
2026/03/23	75.98%	5.45%	3.12%	4.52%	2.09%	1.13%	0.62%	1.39%	1.06%	0.2%
2026/03/24	79.65%	9.58%	1.83%	2.29%	1.55%	0.38%	0.57%	0.34%	0%	0.16%
2026/03/25	80.73%	9.27%	2.78%	1.96%	0.74%	0.29%	0.57%	0.67%	0.8%	0.14%
2026/03/26	80.72%	4.28%	4.6%	3.43%	2.44%	0.35%	0.63%	0.36%	0%	0.22%
2026/03/27	77.16%	5.35%	5.3%	2.29%	3.69%	1.24%	0.89%	0.51%	0%	0.22%
2026/03/28	81.51%	2.91%	6.2%	2.87%	1.96%	0.44%	0.36%	0.43%	1%	0.13%
2026/03/29	52.39%	29.18%	2.41%	1.47%	0.85%	11.39%	0.17%	0.19%	0.58%	0.05%
2026/03/30	74.1%	17.47%	2.5%	1.77%	1.22%	0.22%	0.35%	0.57%	0.2%	0.08%
2026/03/31	45.75%	42.2%	3.15%	1.9%	1.61%	0.81%	0.68%	0.53%	0.33%	0.15%

auspost.com.au
shipstation.com
interparcel.com
fastcourier.com.au
zappy.au
packsend.com.au
bhfcouriers.com.au
transdirect.com.au
tracelo.com
fedex.com

In March 2026, auspost.com.au dominated with a peak impression share of 92.18% on March 15. Shipstation.com fluctuated, starting strong at 75.89% on March 2, but dipped significantly. Interparcel.com and fastcourier.com.au maintained low shares, while zappy.au and packsand.com.au showed minor variations. The month concluded with auspost.com.au leading, despite a dip to 45.75% on March 31.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services - Last month

1
Australia Post https://www.auspost.com.au
Enjoy More Convenience — Make deposits, withdraw money and get balance enquiries at participating Post Offices. Manage your money locally with access to over 80 banks and financial institutions. For You or Small Business.
2
Interparcel Shipping Platform - Interparcel x AusPost https://au.interparcel.com
Automated Australia Post shipping with Interparcel Shipping Platform. Import orders & generate all...
3
Pack & Send https://www.packsend.com.au
Australia’s Best Courier — Trusted Courier & Freight Solutions. Send Anything Anywhere. Save Time, Money & Trouble. Total...
4
AusPost Shipping - Connect AusPost & ShipStation https://www.shipstation.com
Access discounted shipping rates with the largest Australian & international carriers
5
Australia Post eParcel shipping app | Starshipit https://www.starshipit.com
Save time and work smarter with Starshipit's shipping and fulfilment automation software.

Australia’s logistics landscape is dominated by convenience and automation. Australia Post emphasizes local banking services, while Interparcel and ShipStation highlight seamless integration with AusPost. Pack & Send promises reliability, and Starshipit focuses on efficiency through automation.

Frequently Asked Questions

Why is the AUS Logistics Parcel Services March 2026 Report useful and how should I use it?

Why is the AUS Logistics Parcel Services March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Logistics Parcel Services March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Logistics Parcel Services March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Logistics Parcel Services March 2026 Report?

The AUS Logistics Parcel Services March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Parcel Services March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Logistics Parcel Services March 2026 Report for?

The AUS Logistics Parcel Services March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Logistics Parcel Services - PPC Market Share Analysis March 2026