Why is the AUS Logistics Parcel Services July 2026 Report useful and how should I use it?

Why is the AUS Logistics Parcel Services July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Logistics Parcel Services July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Logistics Parcel Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Logistics Parcel Services July 2026 Report?

The AUS Logistics Parcel Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Parcel Services July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Logistics Parcel Services July 2026 Report for?

The AUS Logistics Parcel Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Logistics Parcel Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Parcel Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.820476605
	71.179523395

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	53
	47

53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	26%
Navigational	4%
Seasonal	0%
Local	6%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 AUS Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
auspost.com.au	97.24
interparcel.com	0.78
shipstation.com	0.5
fastcourier.com.au	0.44
transdirect.com.au	0.35
packsend.com.au	0.2
easyship.com	0.08
bhfcouriers.com.au	0.06
startrack.com.au	0.04
amazon.com.au	0.03
others	0.28

auspost.com.au - 97.24%
interparcel.com - 0.78%
shipstation.com - 0.5%
fastcourier.com.au - 0.44%
transdirect.com.au - 0.35%
packsend.com.au - 0.2%
easyship.com - 0.08%
bhfcouriers.com.au - 0.06%
startrack.com.au - 0.04%
amazon.com.au - 0.03%
others - 0.28%

Auspost.com.au dominates with 97.24% click share, overshadowing interparcel.com at 0.78%. Others collectively hold 0.28%, highlighting a concentrated market.

Market Exposure

Share of Spend for the top 10 AUS Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	auspost.com.au	interparcel.com	fastcourier.com.au	transdirect.com.au	shipstation.com	packsend.com.au	bhfcouriers.com.au	easyship.com	beenverified.com	statuspnr.in
2026/07/01	71.18%	6.75%	6.28%	5.22%	1.89%	1.14%	1.81%	0.12%	0.65%	0%
2026/07/02	68.54%	4.49%	6.42%	7.57%	1.17%	4.07%	1.61%	2.04%	0%	0%
2026/07/03	30.11%	10.84%	12.59%	5.82%	20.97%	2.13%	3.07%	5.13%	0%	0%
2026/07/04	17.68%	16.23%	20.96%	3.14%	20.06%	10.1%	0.78%	3.61%	0%	0%
2026/07/05	15.02%	18.89%	12.95%	2.3%	22.29%	6.14%	0.94%	5.28%	1.17%	0%
2026/07/06	67.47%	6.62%	4.32%	3.91%	5.61%	0.73%	0.58%	2.19%	1.93%	0%
2026/07/07	32.37%	8.5%	4.68%	4.71%	10.2%	1.28%	1.01%	7.75%	2.46%	22.55%
2026/07/08	41.72%	16.59%	9.89%	8.98%	5.69%	2.1%	1.35%	0.76%	1.26%	0%
2026/07/09	49.87%	10.54%	8.23%	9.03%	4.83%	1.33%	2.38%	0.69%	0%	0%
2026/07/10	17.19%	12.43%	23.69%	11.57%	14.12%	4.08%	2.05%	0.59%	0%	0%
2026/07/11	69.93%	8.27%	5.82%	3.86%	3.31%	1.57%	0.68%	1.3%	0.85%	0%
2026/07/12	86.44%	4.8%	2.57%	1.73%	0.78%	0.72%	0.31%	0.63%	0.12%	0%
2026/07/13	54.08%	6.87%	6.72%	18.77%	1.76%	1.85%	1.29%	0.95%	1.11%	0%
2026/07/14	50.94%	13.38%	8.9%	9.51%	2.9%	5.56%	1.87%	1.26%	0%	0%
2026/07/15	64.41%	8.05%	7.09%	8.29%	1.56%	2.69%	1.6%	0.22%	1.25%	0%
2026/07/16	73.13%	4.83%	5.47%	5.63%	1.79%	1.21%	1.82%	0.66%	0%	0%
2026/07/17	32.96%	12.15%	16.63%	10.23%	9.43%	4.3%	2.89%	1.14%	0%	0%
2026/07/18	43.17%	12.82%	13.35%	7.14%	6.12%	3.61%	1.82%	0.47%	0%	0%
2026/07/19	84.03%	4.55%	2.5%	2.2%	3.07%	0.67%	0.47%	0.11%	0%	0%
2026/07/20	85.61%	1.41%	3.99%	2.4%	2.8%	1.27%	0.75%	0.11%	0%	0%
2026/07/21	49.69%	15.5%	8.68%	9.28%	2.83%	5.43%	1.82%	1.23%	0%	0%
2026/07/22	57.14%	9.65%	9.22%	8.15%	3.25%	2.83%	1.4%	1.17%	0.73%	0%
2026/07/23	54.13%	12.42%	7.79%	5.74%	5.74%	2.41%	1.42%	1.11%	1.25%	0%
2026/07/24	75.72%	4.65%	4.75%	2.8%	4.25%	1.05%	1.36%	0.33%	0.77%	0%
2026/07/25	53.01%	10.24%	8.71%	7.75%	3.09%	3.27%	2.6%	0.96%	0%	0%
2026/07/26	55.2%	9.7%	7.85%	13.27%	2%	2.18%	1.35%	0.18%	1.13%	0%
2026/07/27	70.7%	6.05%	6.63%	3.78%	1.9%	3.11%	1.19%	1.14%	0%	0%
2026/07/28	78.94%	2.9%	5.85%	2.92%	1.76%	1.58%	1%	0.63%	0.18%	0%
2026/07/29	70.43%	5.15%	7.78%	3.05%	0.84%	4.06%	2.47%	0.01%	0%	0%
2026/07/30	75.71%	4.36%	5.19%	4.13%	2.09%	1.87%	1.4%	0.78%	0%	0%
2026/07/31	47.37%	17.32%	9.12%	8.27%	3.16%	2.84%	1.84%	1.38%	0%	0%

auspost.com.au
interparcel.com
fastcourier.com.au
transdirect.com.au
shipstation.com
packsend.com.au
bhfcouriers.com.au
easyship.com
beenverified.com
statuspnr.in

In July 2026, auspost.com.au dominated PPC spend, peaking mid-month. Interparcel.com and fastcourier.com.au showed fluctuating trends, while shipstation.com had a notable early spike. The month concluded with auspost.com.au maintaining a strong lead.

Market Exposure

Competitor Count for AUS Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	87
2026/07/02	89
2026/07/03	86
2026/07/04	88
2026/07/05	93
2026/07/06	90
2026/07/07	88
2026/07/08	91
2026/07/09	87
2026/07/10	87
2026/07/11	89
2026/07/12	87
2026/07/13	92
2026/07/14	87
2026/07/15	91
2026/07/16	88
2026/07/17	87
2026/07/18	87
2026/07/19	87
2026/07/20	81
2026/07/21	87
2026/07/22	98
2026/07/23	100
2026/07/24	96
2026/07/25	96
2026/07/26	100
2026/07/27	88
2026/07/28	92
2026/07/29	77
2026/07/30	96
2026/07/31	99

July began with 87 advertisers, fluctuating slightly until a notable surge on the 22nd, peaking at 100 on the 23rd and 26th. The month concluded with a strong presence of 99 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
auspost.com.au	1.57%
tracelo.com	0.01%
truckit.net	0%
joblist.com	0%
flowersforeveryone.com.au	0%
easyship.com	-0.13%
transdirect.com.au	-0.17%
fastcourier.com.au	-0.24%
interparcel.com	-0.31%
shipstation.com	-0.44%

Auspost.com.au surged with a 1.57 increase, while shipstation.com dropped by 0.44.

Campaign Efficiency

AUS Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	auspost.com.au	interparcel.com	transdirect.com.au	fastcourier.com.au	shipstation.com	packsend.com.au	easyship.com	bhfcouriers.com.au	beenverified.com	tracelo.com
2026/07/01	90.58%	1.6%	2.15%	1.86%	0.62%	0.72%	0.03%	0.49%	0.22%	0.66%
2026/07/02	86.71%	1.31%	3.88%	2.12%	0.4%	3.19%	0.71%	0.34%	0%	0%
2026/07/03	59.58%	2.03%	1.55%	6.59%	21.68%	0.79%	4.52%	0.51%	0%	0.51%
2026/07/04	38.03%	10.54%	0.84%	18.88%	19.62%	9.04%	1%	0.13%	0%	0%
2026/07/05	42.33%	7.59%	0.63%	5.69%	32.42%	2.86%	2.2%	0.22%	0.46%	0.91%
2026/07/06	87.76%	3.46%	0.94%	1.18%	3.62%	0.22%	0.66%	0.1%	0.61%	0.15%
2026/07/07	70.7%	3.68%	1.19%	1%	10.37%	0.66%	7.61%	0.16%	0.63%	0%
2026/07/08	78.28%	6.56%	2.59%	2.53%	4.84%	1.16%	0.1%	0.16%	0.27%	0%
2026/07/09	84.95%	2.79%	2.73%	2.52%	2.12%	0.33%	0.15%	0.46%	0%	0.6%
2026/07/10	42.51%	3.84%	3.07%	23.49%	20.56%	1.62%	0.14%	0.57%	0%	0%
2026/07/11	92.26%	2.19%	0.93%	1.6%	1.09%	0.52%	0.2%	0.1%	0.27%	0%
2026/07/12	95.72%	1.42%	0.41%	0.96%	0.37%	0.3%	0.17%	0.06%	0.07%	0%
2026/07/13	82.5%	1.2%	10.71%	1.92%	0.69%	0.61%	0.18%	0.21%	0.29%	0.14%
2026/07/14	85.87%	3.36%	3.2%	3.11%	1.33%	1.17%	0.28%	0.37%	0%	0%
2026/07/15	88.85%	2.22%	2.43%	2.76%	0.7%	0.96%	0.04%	0.36%	0.41%	0%
2026/07/16	93.99%	0.85%	1.22%	1.4%	0.7%	0.24%	0.12%	0.27%	0%	0.26%
2026/07/17	83.94%	2.29%	2.08%	4.16%	2.91%	1.02%	0.24%	0.64%	0%	0%
2026/07/18	85.65%	2.96%	1.7%	3.23%	1.81%	1.09%	0.07%	0.32%	0%	0.76%
2026/07/19	93.75%	1.02%	0.49%	0.62%	3.18%	0.24%	0.02%	0.1%	0%	0.05%
2026/07/20	95.01%	0.22%	0.47%	0.88%	2.65%	0.31%	0.01%	0.13%	0%	0%
2026/07/21	85.87%	3.36%	3.2%	3.11%	1.33%	1.17%	0.28%	0.37%	0%	0%
2026/07/22	90.65%	1.84%	1.43%	2.26%	0.98%	0.9%	0.19%	0.21%	0.16%	0.16%
2026/07/23	85.67%	3.73%	1.16%	1.63%	4.78%	0.52%	0.17%	0.22%	0.27%	0.27%
2026/07/24	89.88%	1.16%	0.79%	1.5%	4.33%	0.41%	0.06%	0.31%	0.24%	0.12%
2026/07/25	88.56%	2.22%	2.16%	2.05%	1.1%	1.05%	0.12%	0.41%	0%	0.39%
2026/07/26	83.84%	2.61%	7.24%	2.47%	0.62%	0.56%	0.04%	0.26%	0.34%	0.51%
2026/07/27	93.45%	1.29%	0.7%	1.59%	0.54%	0.63%	0.21%	0.18%	0%	0.34%
2026/07/28	94.71%	0.62%	0.56%	1.76%	0.72%	0.36%	0.11%	0.17%	0.09%	0.09%
2026/07/29	94.65%	0.96%	0.57%	1.41%	0.21%	0.66%	0%	0.44%	0%	0%
2026/07/30	94.14%	0.89%	1.18%	1.27%	0.57%	0.55%	0.23%	0.25%	0%	0%
2026/07/31	78.01%	11.31%	2.81%	2.53%	1.36%	0.84%	0.52%	0.38%	0%	0%

auspost.com.au
interparcel.com
transdirect.com.au
fastcourier.com.au
shipstation.com
packsend.com.au
easyship.com
bhfcouriers.com.au
beenverified.com
tracelo.com

In July 2026, auspost.com.au dominated with a peak impression share of 95.72% on July 12. Interparcel.com surged to 11.31% on July 31. Fastcourier.com.au spiked at 23.49% on July 10. The month concluded with auspost.com.au leading at 78.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services - Last month

1
Track Your Parcel https://www.auspost.com.au
AusPost Tracking — Track your parcels with the AusPost app, a free MyPost account, or without logging in, and what to do if your delivery is taking longer than expected
2
Couriers Australia - Cheap Courier & Freight Quotes https://www.fastcourier.com.au
Compare Courier Quotes and Save with Fast Courier Australia. Book a courier from anywhere using Fast Courier. Same day pick up available Australiawide. Australian Owned. Compare and Save. Quote Comparison. Types: Compare And Save...
3
Choose AusPost x Interparcel - Send Parcels With One-Click https://au.interparcel.com
Automated Australia Post shipping with Interparcel Shipping Platform.
4
ShipStation Australia https://www.shipstation.com › couriers
Leading Shipping Solution — Automate Your Order Fulfilment & Delivery. Integrate With Popular Marketplaces & Couriers. ShipStation simplifies online retail order fulfilment and delivery. Competitive Courier Rates.
5
Australian Postage - Transdirect - Delivery from only $5.11 https://www.transdirect.com.au
All Transdirect parcel delivery services are certified Carbon Neutral. Australia's top postage services trusted by 100,000+ small businesses. Ship & save. Australian Owned Couriers. Same Day Dispatch. Overnight Delivery. Interstate Shipping. No Hidden Fees. Instant Quote & Book.

In the bustling world of logistics, five top-performing PPC ads paint a vivid picture of innovation and efficiency. AusPost emphasizes seamless parcel tracking, while Fast Courier highlights cost-saving comparisons. Interparcel offers one-click shipping, ShipStation simplifies order fulfillment, and Transdirect boasts eco-friendly, trusted services. Each ad uniquely addresses customer needs, showcasing the dynamic landscape of parcel services.

Frequently Asked Questions

Why is the AUS Logistics Parcel Services July 2026 Report useful and how should I use it?

Why is the AUS Logistics Parcel Services July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Logistics Parcel Services July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Logistics Parcel Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Logistics Parcel Services July 2026 Report?

The AUS Logistics Parcel Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Parcel Services July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Logistics Parcel Services July 2026 Report for?

The AUS Logistics Parcel Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Logistics Parcel Services - PPC Market Share Analysis July 2026