UK Media & Entertainment Digital Media - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Digital Media UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.8981871189
	83.1018128811

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	44
	56

44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	8%
Navigational	10%
Seasonal	1%
Local	0%
Problem Solving	19%

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
youtube.com	78.84
bbcgoodfood.com	3.55
viagogo.co.uk	3.39
freeprintsapp.co.uk	1.44
omaze.co.uk	1.23
artlist.io	1.16
snapchat.com	1.01
playstation.com	0.76
spotify.com	0.71
apple.com	0.64
others	7.27

youtube.com - 78.84%
bbcgoodfood.com - 3.55%
viagogo.co.uk - 3.39%
freeprintsapp.co.uk - 1.44%
omaze.co.uk - 1.23%
artlist.io - 1.16%
snapchat.com - 1.01%
playstation.com - 0.76%
spotify.com - 0.71%
apple.com - 0.64%
others - 7.27%

YouTube dominates with 78.84% click share, overshadowing others. Viagogo and BBC Good Food follow, while ‘others’ collectively hold 7.27%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	viagogo.co.uk	viagogo.com	freeprintsapp.co.uk	gaia.com	artlist.io	apple.com	datemyage.com	match.com	omaze.co.uk	youtube.com
2026/01/01	14.47%	9.98%	2.55%	2.96%	2.84%	3.09%	2.81%	4.16%	0.34%	0.04%
2026/01/02	10.89%	9.01%	4.11%	3.31%	3.14%	3.15%	5%	2.87%	0.37%	0.03%
2026/01/03	13.47%	10.46%	3.41%	3.31%	3.36%	0.6%	4.44%	2.46%	0.76%	0%
2026/01/04	12.73%	9.62%	3.71%	3.54%	3.2%	4.05%	6.68%	4.46%	0.2%	0.05%
2026/01/05	2.83%	2.34%	0.8%	0.79%	0.7%	0.79%	1.33%	0.59%	0%	69.27%
2026/01/06	14.11%	4.97%	4.69%	3.43%	2.54%	2.46%	2.26%	4.45%	0.83%	0%
2026/01/07	12.54%	8.01%	4.76%	3.31%	2.99%	3.81%	4.04%	3.43%	0.39%	0.05%
2026/01/08	16.5%	6.68%	2.97%	3.56%	3.04%	3.32%	2.22%	4.52%	4.02%	0.72%
2026/01/09	10.52%	7.58%	1.58%	3.6%	3.24%	2.56%	4.62%	3.96%	5.99%	0.05%
2026/01/10	4.75%	1.1%	0.98%	0.76%	0.68%	0.5%	0.73%	0.62%	1.14%	70.68%
2026/01/11	14.72%	3.21%	1.56%	2.4%	2%	1.39%	2.48%	2.45%	3.79%	0.37%
2026/01/12	12.26%	4.58%	2.92%	2.59%	2.5%	2.78%	2.69%	3.5%	4.39%	0%
2026/01/13	12.84%	3.76%	2.43%	2.65%	2.45%	2.31%	2.02%	2.66%	3.02%	0%
2026/01/14	3.15%	1.28%	0.84%	0.81%	0.7%	0.43%	0.48%	0.97%	0.9%	71.39%
2026/01/15	2.61%	0.64%	1.04%	0.52%	0.49%	0.58%	0.85%	0.52%	0.74%	81.67%
2026/01/16	10.51%	7.57%	1.58%	3.59%	3.24%	2.56%	4.62%	3.95%	5.98%	0.05%
2026/01/17	21.67%	3.39%	2.61%	3.11%	2.6%	1.73%	5.36%	4.22%	5.12%	0.03%
2026/01/18	21.56%	3.62%	2.64%	3.33%	2.91%	2.6%	4.01%	3.51%	3.77%	6.52%
2026/01/19	2.23%	0.93%	0.5%	0.49%	0.38%	0.31%	0.28%	0.67%	0.55%	86.78%
2026/01/20	16.72%	1.03%	2.59%	3.19%	3.2%	3.32%	1.9%	3.44%	5.39%	0.66%
2026/01/21	4.46%	2.31%	0.96%	1.2%	0.86%	0.8%	0.62%	0%	1.01%	70.68%
2026/01/22	13.48%	5.26%	3.43%	3.12%	2.95%	3.06%	2.61%	2.55%	3.1%	4.67%
2026/01/23	13.19%	5.79%	4.2%	3.46%	3.77%	3.3%	1.62%	2.36%	3.33%	0.05%
2026/01/24	14.94%	4.72%	3.62%	3.37%	3.58%	3.36%	2.91%	4.81%	3.32%	0%
2026/01/25	19.19%	2.72%	4.67%	3.49%	3.74%	2.64%	2.07%	3.8%	2.22%	1.07%
2026/01/26	18.35%	2.26%	3.85%	2.9%	3.07%	3.33%	2.22%	3.95%	2.84%	15.65%
2026/01/27	32.47%	0%	4.51%	2.82%	2.82%	4.37%	4.29%	5.21%	2.2%	0.04%
2026/01/28	9.43%	0.29%	1.65%	1.1%	1.16%	0.93%	1.68%	2.7%	0.38%	64.01%
2026/01/29	24.11%	0.93%	4.71%	3.76%	3.51%	2.86%	1.34%	8.52%	0.74%	5.64%
2026/01/30	16.48%	6.37%	5.77%	3.72%	3.13%	3.78%	2.4%	6.21%	0.49%	3.5%
2026/01/31	16.96%	6.32%	3.81%	3.76%	3.64%	3.11%	2.46%	2.35%	1.93%	0%

viagogo.co.uk
viagogo.com
freeprintsapp.co.uk
gaia.com
artlist.io
apple.com
datemyage.com
match.com
omaze.co.uk
youtube.com

In January 2026, viagogo.co.uk’s PPC spend fluctuated, peaking at 32.47% on the 27th. Meanwhile, youtube.com dominated with a significant spike on the 19th at 86.78%. The month concluded with youtube.com leading, despite a drop to 0.00% on the 31st.

Market Exposure

Competitor Count for UK Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	270
2026/01/02	260
2026/01/03	270
2026/01/04	274
2026/01/05	276
2026/01/06	277
2026/01/07	274
2026/01/08	269
2026/01/09	277
2026/01/10	268
2026/01/11	280
2026/01/12	262
2026/01/13	266
2026/01/14	257
2026/01/15	285
2026/01/16	277
2026/01/17	265
2026/01/18	279
2026/01/19	260
2026/01/20	278
2026/01/21	264
2026/01/22	258
2026/01/23	260
2026/01/24	250
2026/01/25	252
2026/01/26	258
2026/01/27	262
2026/01/28	244
2026/01/29	244
2026/01/30	248
2026/01/31	245

January saw fluctuating advertiser numbers, peaking at 285 on the 15th. The month ended with a decline, closing at 245.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
snapchat.com	2.45%
viagogo.co.uk	1.36%
freeprintsapp.co.uk	0.38%
artlist.io	0.32%
playstation.com	0.2%
eharmony.co.uk	-0.18%
g2a.com	-0.43%
startselect.com	-0.46%
spotify.com	-0.77%
youtube.com	-2.29%

Snapchat.com surged with a 2.45% click share increase, while youtube.com faced a 2.29% decline. Viagogo.co.uk also rose by 1.36%.

Campaign Efficiency

UK Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	viagogo.co.uk	bbcgoodfood.com	freeprintsapp.co.uk	viagogo.com	eharmony.co.uk	datemyage.com	omaze.co.uk	match.com	startselect.com	youtube.com
2026/01/01	19.26%	2.03%	3.75%	8.18%	6.7%	1.76%	0.34%	2.61%	0.16%	0.06%
2026/01/02	8.68%	7.51%	5.91%	7.2%	6.37%	3.33%	0.36%	1.8%	0.27%	0.05%
2026/01/03	15.52%	8.34%	4.74%	8.39%	9.8%	3.69%	0.7%	1.65%	0.43%	0%
2026/01/04	13.56%	4.72%	5.45%	7.92%	7.74%	6.07%	0.2%	3%	0.87%	0.07%
2026/01/05	2.38%	1.45%	0.95%	1.53%	0.9%	0.75%	0%	0.33%	0.04%	76.54%
2026/01/06	10.93%	12.47%	6.83%	4.18%	3.94%	1.53%	0.83%	3.06%	0.22%	0%
2026/01/07	9.71%	5.54%	7.01%	6.69%	8.07%	3.32%	0.37%	2.22%	0.16%	0.06%
2026/01/08	12.4%	9.82%	4.46%	5.76%	1.99%	1.32%	3.93%	3.04%	0.19%	3.27%
2026/01/09	6.28%	9.83%	2.66%	7.54%	1.98%	3.79%	6.51%	3.26%	1.79%	0.09%
2026/01/10	2.25%	0.58%	0.79%	0.49%	0.46%	0.23%	0.6%	0.24%	1.64%	81.68%
2026/01/11	9.99%	3.22%	1.84%	2.16%	1.69%	1.29%	2.92%	1.29%	9.88%	1.29%
2026/01/12	8.51%	11.8%	3.86%	3.39%	2.1%	1.49%	3.71%	2.06%	6.1%	0%
2026/01/13	6.07%	7.24%	3.37%	3.03%	0.94%	0.94%	2.66%	1.74%	10.07%	0%
2026/01/14	1.2%	0%	0.9%	0.8%	0.65%	0.21%	0.64%	0.45%	2.5%	73.85%
2026/01/15	1.02%	1.52%	1.11%	0.41%	0.32%	0.39%	0.52%	0.25%	0.43%	84.86%
2026/01/16	6.28%	9.83%	2.66%	7.54%	1.98%	3.79%	6.51%	3.26%	1.79%	0.09%
2026/01/17	18.06%	10.05%	4.03%	2.99%	1.17%	4.51%	4.96%	2.59%	0.47%	0.05%
2026/01/18	18.7%	5.78%	4.13%	3.1%	2.43%	4.6%	3.77%	2.47%	0.32%	6.59%
2026/01/19	1.24%	0.74%	0.55%	0.58%	0.11%	0.15%	0.39%	0.31%	0.13%	91.23%
2026/01/20	13.18%	6.99%	3.86%	0.94%	0.87%	1.28%	5.12%	1.97%	0.04%	4.25%
2026/01/21	1.36%	3%	0.81%	1.05%	0.1%	0.24%	0.54%	0%	0.01%	83.33%
2026/01/22	8.07%	6.54%	5.99%	5.38%	0.79%	2.26%	3.52%	1.97%	0.01%	2.92%
2026/01/23	7.09%	12.92%	6.6%	5.06%	0.97%	1.6%	3.22%	1.79%	0.01%	0.08%
2026/01/24	8.33%	7.59%	5.52%	4.17%	0.81%	2.09%	3.38%	3.34%	0.01%	0%
2026/01/25	10.17%	10.81%	7.09%	2.54%	0.98%	1.51%	2.22%	2.52%	0.01%	6.25%
2026/01/26	13.41%	8.81%	5.74%	2.07%	0.46%	1.72%	2.71%	2.56%	0.04%	21.66%
2026/01/27	32.56%	6.71%	6.07%	0%	0.48%	3.78%	1.93%	3.15%	0.04%	0.07%
2026/01/28	7.7%	0%	1.98%	0.22%	0.15%	0.87%	0.29%	1.45%	0.14%	73.68%
2026/01/29	16.05%	0%	8.83%	1.07%	0.6%	1.45%	0.87%	7.19%	0.05%	6.61%
2026/01/30	9.99%	0%	9.82%	5.99%	1.17%	2.22%	0.53%	4.62%	0.08%	8.52%
2026/01/31	14.11%	6.27%	5.65%	5.16%	2.43%	2.08%	1.81%	1.73%	0.05%	0%

viagogo.co.uk
bbcgoodfood.com
freeprintsapp.co.uk
viagogo.com
eharmony.co.uk
datemyage.com
omaze.co.uk
match.com
startselect.com
youtube.com

January 2026 saw dynamic shifts in PPC impressions. Viagogo.co.uk fluctuated, peaking at 32.56% on the 27th. BBCGoodFood.com maintained moderate stability, while FreePrintsApp.co.uk ended with a 9.82% high. YouTube.com dominated with a 91.23% peak on the 19th, concluding the month with a notable presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media - Last month

1
Good Food | Recipes and cooking tips https://www.bbcgoodfood.com
We’re all about good recipes, and about quality home cooking that everyone can enjoy
2
Spotify https://open.spotify.com
Single by Snipawizdom — Spotify is a digital music service that gives you access to millions of songs. Listen to Elclassico on Spotify.
3
viagogo Tickets - Tickets On Sale Available Now https://www.viagogo.co.uk
On Sale Today And Selling Fast, Secure Your Seats Now As Prices Are Rising.
4
Viagogo Tickets https://www.viagogo.com
Find Your Perfect Event Ticket — Tickets for Concerts, Sport, Theatre at viagogo, an online ticket marketplace. Limited-time deals on...
5
YouTube http://www.youtube.com
Start Watching Videos — Start Watching Videos You'll Love. Share your videos with friends, family, and the world.

In the vibrant world of Google PPC, top performers like BBC Good Food, Spotify, Viagogo, and YouTube captivate audiences with enticing themes. BBC Good Food emphasizes quality home cooking, while Spotify offers vast musical access. Viagogo focuses on securing event tickets, and YouTube invites global video sharing.

Frequently Asked Questions

Why is the UK Media & Entertainment Digital Media January 2026 Report useful and how should I use it?

Why is the UK Media & Entertainment Digital Media January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Digital Media January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Digital Media January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Digital Media January 2026 Report?

The UK Media & Entertainment Digital Media January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Digital Media January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Digital Media January 2026 Report for?

The UK Media & Entertainment Digital Media January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Media & Entertainment

US Digital Media

AUS

Media & Entertainment

UK Media & Entertainment Digital Media - PPC Market Share Analysis January 2026

Digital Media – UK

Google AI Overview visibility for Media & Entertainment Digital Media UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Media & Entertainment Digital Media brands

Share of Spend for the top 10 UK Media & Entertainment Digital Media brands

Competitor Count for UK Media & Entertainment Digital Media

Market Loss & Market Gains for UK Media & Entertainment Digital Media

UK Media & Entertainment Digital Media Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Digital Media

Frequently Asked Questions

Why is the UK Media & Entertainment Digital Media January 2026 Report useful and how should I use it?

Why is the UK Media & Entertainment Digital Media January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Digital Media January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Digital Media January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Digital Media

AUS Digital Media