Share of Clicks for top 10 UK Media & Entertainment Gaming brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| amazon.co.uk | 16.02 |
| playstation.com | 15.29 |
| nintendo.co.uk | 8.2 |
| crazygames.com | 5.62 |
| nintendo.com | 5.52 |
| minecraft.net | 3.97 |
| g2a.com | 3.55 |
| elementgames.co.uk | 2.92 |
| forgeofempires.com | 2.72 |
| xbox.com | 2.53 |
| others | 33.66 |
- amazon.co.uk - 16.02%
- playstation.com - 15.29%
- nintendo.co.uk - 8.2%
- crazygames.com - 5.62%
- nintendo.com - 5.52%
- minecraft.net - 3.97%
- g2a.com - 3.55%
- elementgames.co.uk - 2.92%
- forgeofempires.com - 2.72%
- xbox.com - 2.53%
- others - 33.66%
Copyright © Adthena. All rights reserved.
In the gaming PPC landscape, Amazon.co.uk leads with 16.02% click share, closely followed by PlayStation.com at 15.29%. ‘Others’ collectively dominate with 33.66%.
Share of Spend for the top 10 UK Media & Entertainment Gaming brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.co.uk | playstation.com | nintendo.co.uk | crazygames.com | g2a.com | forgeofempires.com | happytiger.co.uk | 10bestcasinos.co.uk | 32red.com | virgingames.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 7.62% | 0.18% | 3.91% | 4.2% | 2.63% | 5.06% | 6.31% | 4.23% | 11.77% | 2.22% |
| 2026/02/02 | 11.01% | 5.22% | 6.28% | 7.57% | 4.96% | 3.04% | 0.85% | 2.91% | 4.13% | 6.31% |
| 2026/02/03 | 12.02% | 8.06% | 3.6% | 7.11% | 3.68% | 3.81% | 1.85% | 4.58% | 7.23% | 2.57% |
| 2026/02/04 | 13.24% | 8.18% | 3.71% | 8.49% | 3.31% | 4.89% | 4.92% | 4.32% | 0.09% | 3.69% |
| 2026/02/05 | 15.64% | 10.58% | 2.6% | 3.67% | 3.49% | 2.43% | 5.27% | 5.75% | 2.39% | 1.96% |
| 2026/02/06 | 15.74% | 9.23% | 4.91% | 2.11% | 4.21% | 4.09% | 1.25% | 6.01% | 2.44% | 1.42% |
| 2026/02/07 | 12.96% | 7.01% | 4.04% | 8.9% | 4.78% | 2.65% | 2.91% | 4.59% | 4.03% | 0.63% |
| 2026/02/08 | 7.5% | 7.82% | 3.63% | 4.32% | 3.99% | 2.96% | 11.9% | 8.57% | 3.29% | 3.91% |
| 2026/02/09 | 9.24% | 7.81% | 2.13% | 4.1% | 4.94% | 3.28% | 4.48% | 7.84% | 3.44% | 4.6% |
| 2026/02/10 | 9.56% | 6.53% | 4.89% | 10.43% | 2.79% | 3.39% | 4.77% | 1.61% | 0.02% | 2.16% |
| 2026/02/11 | 6.58% | 5.15% | 3.6% | 5.36% | 3.34% | 4.01% | 3.39% | 6.71% | 0.88% | 4.62% |
| 2026/02/12 | 9.23% | 9.29% | 3.71% | 2.32% | 3.62% | 3.96% | 3.48% | 7.05% | 3.64% | 1.6% |
| 2026/02/13 | 15.51% | 9.09% | 4.83% | 2.07% | 4.15% | 4.02% | 1.23% | 5.92% | 2.4% | 1.4% |
| 2026/02/14 | 12.81% | 6.93% | 3.99% | 8.8% | 4.74% | 2.62% | 3.18% | 4.54% | 3.98% | 0.62% |
| 2026/02/15 | 7.42% | 7.73% | 3.59% | 4.27% | 3.95% | 2.93% | 11.76% | 8.47% | 3.25% | 3.87% |
| 2026/02/16 | 9.21% | 7.78% | 2.12% | 4.08% | 4.92% | 3.27% | 4.47% | 7.81% | 3.43% | 4.59% |
| 2026/02/17 | 3.99% | 2.77% | 1.43% | 16.74% | 1.28% | 4.47% | 6.61% | 11.36% | 2.78% | 3.63% |
| 2026/02/18 | 11.15% | 8.17% | 6.19% | 4.71% | 4.38% | 3.06% | 1.72% | 4.43% | 0% | 2.04% |
| 2026/02/19 | 18.04% | 7.45% | 7.2% | 5.5% | 5.81% | 5.67% | 0.01% | 0.23% | 0% | 0.26% |
| 2026/02/20 | 15.36% | 13.34% | 4.16% | 2.3% | 4.53% | 8.61% | 0.02% | 0.12% | 0% | 0.34% |
| 2026/02/21 | 9.55% | 13.34% | 3.8% | 7.94% | 5.39% | 5.99% | 0% | 0.01% | 0% | 0.04% |
| 2026/02/22 | 5.57% | 9.29% | 5.14% | 11.46% | 4.14% | 8.73% | 0.11% | 0.42% | 0% | 0.04% |
| 2026/02/23 | 5.31% | 6.62% | 3.78% | 8.82% | 3.37% | 7.44% | 0.18% | 0.07% | 0% | 0.06% |
| 2026/02/24 | 5.57% | 5.81% | 4.08% | 10.67% | 3.35% | 6.99% | 0.45% | 0% | 0% | 0.05% |
| 2026/02/25 | 8.51% | 10.47% | 6.47% | 9.37% | 3.01% | 6.83% | 2.93% | 0% | 0% | 0% |
| 2026/02/26 | 7.44% | 8.91% | 6.77% | 3.97% | 5.34% | 8.67% | 3.52% | 5.92% | 1.55% | 0% |
| 2026/02/27 | 12.11% | 7.02% | 4.1% | 8.29% | 3.58% | 10.33% | 0% | 5.76% | 0% | 0% |
| 2026/02/28 | 11.49% | 8.85% | 6.96% | 6.68% | 5.18% | 4.45% | 0% | 0% | 0% | 0% |
- amazon.co.uk
- playstation.com
- nintendo.co.uk
- crazygames.com
- g2a.com
- forgeofempires.com
- happytiger.co.uk
- 10bestcasinos.co.uk
- 32red.com
- virgingames.com
Copyright © Adthena. All rights reserved.
Amazon.co.uk dominated February, peaking mid-month. PlayStation.com surged late, while Nintendo.co.uk remained steady. Crazygames.com and 10bestcasinos.co.uk fluctuated, ending lower. Virgingames.com and Happytiger.co.uk saw minimal activity.
Competitor Count for UK Media & Entertainment Gaming
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 188 |
| 2026/02/02 | 206 |
| 2026/02/03 | 198 |
| 2026/02/04 | 208 |
| 2026/02/05 | 205 |
| 2026/02/06 | 204 |
| 2026/02/07 | 199 |
| 2026/02/08 | 203 |
| 2026/02/09 | 189 |
| 2026/02/10 | 205 |
| 2026/02/11 | 205 |
| 2026/02/12 | 185 |
| 2026/02/13 | 204 |
| 2026/02/14 | 199 |
| 2026/02/15 | 203 |
| 2026/02/16 | 189 |
| 2026/02/17 | 164 |
| 2026/02/18 | 201 |
| 2026/02/19 | 184 |
| 2026/02/20 | 175 |
| 2026/02/21 | 166 |
| 2026/02/22 | 164 |
| 2026/02/23 | 178 |
| 2026/02/24 | 184 |
| 2026/02/25 | 166 |
| 2026/02/26 | 172 |
| 2026/02/27 | 164 |
| 2026/02/28 | 171 |
Copyright © Adthena. All rights reserved.
February began with 188 advertisers, peaking at 208 on the 4th. A decline followed, reaching 164 by the 17th. The month concluded with 171 advertisers, reflecting a fluctuating yet downward trend.