UK Media & Entertainment Gaming - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.co.uk	48.95
cdkeys.com	11.9
playstation.com	8.5
xbox.com	2.99
thrustmaster.com	2.68
g2a.com	2.06
crazygames.com	1.53
poki.com	1.45
thegamecollection.net	1.28
arkadium.com	0.97
others	17.69

Amazon.co.uk dominates with 48.95% click share, overshadowing others at 17.69%. CDKeys.com follows at 11.9%, while PlayStation.com holds 8.5%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.co.uk	cdkeys.com	playstation.com	g2a.com	crazygames.com	xbox.com	thegamecollection.net	giftcard-hub.com	chillblast.com	thrustmaster.com
2025/04/01	40.8%	12.21%	4.56%	3.18%	10.55%	1.7%	2.03%	0.59%	0.77%	0.92%
2025/04/02	45.69%	12.71%	5.52%	3.65%	0.18%	2.97%	2.03%	0.78%	1.09%	0.95%
2025/04/03	40.43%	17.29%	5.02%	4.97%	0.13%	3.62%	1.57%	1.49%	1.31%	1.34%
2025/04/04	37.58%	17.89%	6.5%	3.11%	0.02%	3.58%	1.78%	0.84%	0.73%	1.05%
2025/04/05	45.6%	18.49%	5.3%	3.36%	3.7%	2.33%	0.35%	0.97%	0.85%	0.99%
2025/04/06	49.35%	10.48%	9.54%	3.21%	0.26%	1.64%	0.43%	1.11%	1.5%	1.19%
2025/04/07	44.11%	11.21%	9.59%	3.84%	0.24%	2.44%	0.76%	1.56%	1.1%	1.37%
2025/04/08	45.18%	9.94%	7.78%	2.86%	4.29%	0.87%	0.77%	1.03%	2%	1.13%
2025/04/09	36.57%	11%	5.73%	2.92%	4.18%	3.29%	0.58%	1.34%	1.94%	1.19%
2025/04/10	41.28%	14.5%	5.66%	3.08%	0.01%	2.4%	0.65%	1.11%	1.43%	1.34%
2025/04/11	48.99%	13.2%	4.64%	2.89%	0.02%	3.33%	0.47%	0.95%	1.6%	1.69%
2025/04/12	44.33%	10.19%	6.05%	3.05%	0.2%	1.69%	0.95%	1.56%	1.81%	1.36%
2025/04/13	48.12%	15.31%	6.53%	3%	0.05%	2.54%	0.72%	0.99%	1.3%	0.93%
2025/04/14	48.76%	12.92%	4.2%	3.05%	0.15%	2.64%	0.91%	0.41%	1.02%	0.88%
2025/04/15	43.53%	16.4%	4.56%	3.06%	3.02%	2.09%	0.82%	0.03%	0.93%	1.16%
2025/04/16	51.52%	13.72%	1.7%	2.36%	3.33%	1.97%	0.44%	0.03%	0.63%	1.02%
2025/04/17	42.76%	19.51%	4.54%	2.29%	0%	2.34%	0.66%	0.03%	1.29%	0.33%
2025/04/18	38.29%	13.18%	4.32%	3.25%	5%	3.03%	0.8%	0.04%	0.91%	1.21%
2025/04/19	45.52%	18.53%	1.88%	3.17%	3.3%	2.85%	1.29%	0.02%	1.46%	1.03%
2025/04/20	51.45%	12.23%	3.51%	3.59%	0.01%	3.38%	1.15%	0.02%	1.32%	1.35%
2025/04/21	41.02%	12.35%	4.39%	5.14%	3.61%	3.32%	1.4%	0.27%	1.12%	1.38%
2025/04/22	47.68%	9.66%	3.32%	3.74%	6%	3.54%	0.85%	1.07%	1.46%	0.71%
2025/04/23	44.81%	15.74%	5.6%	5.25%	0%	3.21%	0.68%	1.55%	1.48%	1.63%
2025/04/24	42.61%	10.97%	5.09%	3.34%	4.13%	2.95%	1.51%	1.63%	0.7%	0.73%
2025/04/25	36.43%	13.95%	7.16%	5.15%	7.99%	2.13%	1.74%	1.75%	1.54%	0.89%
2025/04/26	43.88%	12.6%	7.06%	4.02%	4.5%	1.91%	1.28%	1.57%	1.74%	0.51%
2025/04/27	42.45%	12.71%	4.8%	3.99%	0.85%	1.81%	1.37%	1.64%	1.77%	0.5%
2025/04/28	47.14%	12.44%	7.23%	3.37%	0.29%	2.1%	1.33%	1.57%	1.12%	0.73%
2025/04/29	35.69%	13.12%	4.6%	3.78%	3.78%	3.49%	1.48%	1.85%	1.48%	0.76%
2025/04/30	36.49%	12.75%	6.72%	4.18%	3.88%	2.48%	1.99%	1.78%	0.95%	0.65%

April saw Amazon.co.uk dominate PPC spend, peaking mid-month at 51.52%. CDKeys.com fluctuated, ending at 12.75%. PlayStation.com and G2A.com showed modest gains, while CrazyGames.com had sporadic spikes. Xbox.com maintained steady growth.

Market Exposure

Competitor Count for UK Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	251
2025/04/02	244
2025/04/03	248
2025/04/04	245
2025/04/05	244
2025/04/06	252
2025/04/07	244
2025/04/08	247
2025/04/09	246
2025/04/10	255
2025/04/11	253
2025/04/12	244
2025/04/13	250
2025/04/14	237
2025/04/15	249
2025/04/16	241
2025/04/17	244
2025/04/18	233
2025/04/19	237
2025/04/20	251
2025/04/21	242
2025/04/22	241
2025/04/23	245
2025/04/24	260
2025/04/25	259
2025/04/26	265
2025/04/27	270
2025/04/28	258
2025/04/29	247
2025/04/30	263

April saw fluctuating advertiser numbers, starting at 251 and dipping to 233 mid-month. A strong recovery followed, peaking at 270, ending at 263.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
steampowered.com	1.16%
poki.com	0.98%
crazygames.com	0.86%
thegamecollection.net	0.68%
nintendo.com	0.41%
cdkeys.com	-0.4%
playstation.com	-0.65%
thrustmaster.com	-0.88%
minecraft.net	-1.07%
amazon.co.uk	-2.25%

In the past month, steampowered.com surged by 1.16%, while amazon.co.uk dropped by 2.25%.

Campaign Efficiency

UK Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.co.uk	cdkeys.com	playstation.com	g2a.com	thegamecollection.net	k4g.com	xbox.com	temu.com	chillblast.com	electronicfirst.com
2025/04/01	55.04%	12.61%	2.85%	3.13%	1.98%	0.64%	0.68%	1.06%	0.56%	1.02%
2025/04/02	57.88%	12.41%	3.44%	3.39%	1.57%	0.86%	1.07%	0.89%	0.68%	1.29%
2025/04/03	51.61%	16.28%	3.06%	4.53%	1.85%	0.58%	1.24%	1.18%	0.74%	0.94%
2025/04/04	52.9%	17.79%	4.01%	3.05%	1.77%	0.68%	1.28%	0.7%	0.5%	1%
2025/04/05	57.47%	14.96%	3.4%	3.11%	0.64%	0.68%	1%	0.95%	0.6%	0.85%
2025/04/06	61.11%	10.39%	5.73%	3.07%	0.65%	0.77%	0.61%	0.61%	0.95%	0.98%
2025/04/07	57.88%	10.59%	5.71%	3.8%	1.07%	0.81%	0.89%	1.34%	0.77%	0.97%
2025/04/08	57.7%	10.75%	4.8%	2.51%	1.02%	1.03%	0.47%	1.17%	1.26%	0.83%
2025/04/09	51.27%	12.32%	3.79%	2.78%	0.96%	0.63%	1.33%	1.37%	1.29%	0.23%
2025/04/10	53.82%	14.54%	3.53%	2.81%	1.03%	0.97%	1%	1.34%	0.96%	0.41%
2025/04/11	56.96%	13.35%	3.09%	3.73%	0.68%	0.88%	1.3%	1.79%	0.88%	0.7%
2025/04/12	57.36%	9.96%	3.69%	3%	1.13%	0.7%	0.97%	1.9%	1.22%	1.1%
2025/04/13	59.8%	13%	3.63%	2.74%	0.85%	0.66%	0.94%	1.53%	0.72%	0.99%
2025/04/14	59.11%	11.86%	2.38%	2.91%	1.08%	0.82%	1%	1.46%	0.62%	1.11%
2025/04/15	53.42%	16.8%	2.86%	3.01%	1.1%	0.88%	0.91%	1.19%	0.65%	1.53%
2025/04/16	63.21%	12.83%	1.07%	2.21%	0.59%	0.72%	0.73%	0.98%	0.41%	0.86%
2025/04/17	56.2%	14.39%	3.19%	2.58%	0.97%	0.48%	1.07%	0.81%	0.92%	0.88%
2025/04/18	52.1%	14.02%	3.09%	3.08%	1.12%	0.74%	1.19%	1.29%	0.57%	1.18%
2025/04/19	59.03%	11.74%	1.55%	2.8%	1.46%	0.62%	1.04%	1.77%	0.9%	0.92%
2025/04/20	61.74%	11.32%	2.37%	2.82%	1.28%	0.56%	1.22%	1.57%	0.79%	0.93%
2025/04/21	54.76%	12.14%	3%	4.51%	1.76%	0.86%	1.27%	1.57%	0.83%	1.02%
2025/04/22	59.45%	9.67%	2.16%	3.3%	0.9%	0.94%	1.31%	1.62%	0.88%	0.72%
2025/04/23	54.22%	14.45%	3.57%	5.05%	0.87%	0.98%	1.06%	0.78%	0.93%	1.04%
2025/04/24	55.94%	10.09%	3.25%	3.21%	1.68%	0.8%	1.09%	0.86%	0.53%	0.75%
2025/04/25	48.5%	14.46%	4.76%	5.21%	1.53%	0.87%	0.96%	0.87%	0.94%	0.75%
2025/04/26	56.34%	12.44%	4.49%	3.89%	1.25%	0.59%	0.75%	1.25%	1.12%	0.53%
2025/04/27	54.28%	12.4%	3.11%	3.86%	1.15%	1.05%	0.74%	0.81%	0.96%	0.75%
2025/04/28	57.57%	11.46%	4.46%	3.39%	1.23%	0.94%	0.86%	1.2%	0.64%	0.46%
2025/04/29	47.51%	12.81%	3.21%	3.7%	1.81%	1.33%	1.37%	1.75%	0.97%	0.63%
2025/04/30	46%	11.76%	4.2%	4.13%	1.77%	1.19%	1.1%	1.07%	0.6%	0.43%

April saw Amazon.co.uk’s impression share fluctuate, peaking at 63.21% mid-month before dropping to 46.00% by month’s end. CDKeys.com maintained a steady presence, while PlayStation.com and G2A.com experienced minor variations. Overall, Amazon.co.uk led, despite a declining trend.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Frequently Asked Questions

Why is the UK Media & Entertainment Gaming May 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Gaming May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Gaming May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Gaming May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Gaming May 2025 Report?

The UK Media & Entertainment Gaming May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Gaming May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Gaming May 2025 Report for?

The UK Media & Entertainment Gaming May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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Related reports

Media & Entertainment

UK Media & Entertainment Gaming - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Media & Entertainment Gaming brands

Share of Spend for the top 10 UK Media & Entertainment Gaming brands

Competitor Count for UK Media & Entertainment Gaming

Market Loss & Market Gains for UK Media & Entertainment Gaming

UK Media & Entertainment Gaming Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Gaming

Frequently Asked Questions

Why is the UK Media & Entertainment Gaming May 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Gaming May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Gaming May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Gaming May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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