Share of Clicks for top 10 UK Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| boots.com | 8.49 |
| lookfantastic.com | 5.74 |
| thefragranceshop.co.uk | 5.53 |
| theperfumeshop.com | 4.44 |
| cultbeauty.co.uk | 4.19 |
| hollandandbarrett.com | 3.87 |
| dior.com | 3.83 |
| charlottetilbury.com | 3.36 |
| sephora.co.uk | 2.78 |
| spacenk.com | 2.64 |
| others | 55.13 |
- boots.com - 8.49%
- lookfantastic.com - 5.74%
- thefragranceshop.co.uk - 5.53%
- theperfumeshop.com - 4.44%
- cultbeauty.co.uk - 4.19%
- hollandandbarrett.com - 3.87%
- dior.com - 3.83%
- charlottetilbury.com - 3.36%
- sephora.co.uk - 2.78%
- spacenk.com - 2.64%
- others - 55.13%
Copyright © Adthena. All rights reserved.
In the beauty PPC landscape, ‘others’ dominate with 55.13% click share. Boots.com leads individual advertisers at 8.49%, followed by Lookfantastic.com at 5.74% and Thefragranceshop.co.uk at 5.53%.
Share of Spend for the top 10 UK Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | boots.com | cultbeauty.co.uk | lookfantastic.com | theperfumeshop.com | thefragranceshop.co.uk | dior.com | sephora.co.uk | oralb.co.uk | charlottetilbury.com | dyson.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 8.8% | 2.78% | 4.11% | 1.89% | 3.92% | 5.68% | 1.88% | 3.99% | 2.59% | 3.01% |
| 2026/01/02 | 8.67% | 3.04% | 5.09% | 2.86% | 4.28% | 3.67% | 3.12% | 3.64% | 2.51% | 2.74% |
| 2026/01/03 | 8.9% | 2.22% | 6.02% | 3.77% | 4.54% | 3.75% | 3.54% | 3.57% | 1.86% | 2.6% |
| 2026/01/04 | 8.79% | 2.49% | 5.6% | 3.55% | 3.67% | 3.84% | 3.43% | 3.29% | 1.84% | 2.49% |
| 2026/01/05 | 8.98% | 2.95% | 5.91% | 3.68% | 4.06% | 3.87% | 2.8% | 3.98% | 2.12% | 2.41% |
| 2026/01/06 | 7.07% | 3.55% | 5.37% | 2.82% | 4.17% | 4.39% | 2.58% | 3.55% | 2.53% | 2.93% |
| 2026/01/07 | 9.23% | 3.28% | 4.07% | 1.21% | 5.9% | 5.14% | 2.02% | 3.54% | 2.09% | 2.77% |
| 2026/01/08 | 6.18% | 3.64% | 6.3% | 1.87% | 4.17% | 4.92% | 3.02% | 4.21% | 2.59% | 2.38% |
| 2026/01/09 | 4.95% | 3.12% | 6.22% | 2.12% | 4.87% | 4.14% | 2.52% | 4.49% | 2.78% | 2.99% |
| 2026/01/10 | 6.22% | 2.88% | 6.43% | 1.77% | 4.64% | 4.01% | 2.37% | 5.78% | 2.44% | 2.83% |
| 2026/01/11 | 5.49% | 3.84% | 6.22% | 1.87% | 4.71% | 4.28% | 2.03% | 4.55% | 5.16% | 2.57% |
| 2026/01/12 | 5.53% | 4.03% | 5.43% | 1.87% | 4.35% | 4.12% | 2.2% | 5.53% | 4.88% | 2.49% |
| 2026/01/13 | 6.4% | 4.15% | 4.61% | 1.97% | 4.34% | 4.45% | 1.94% | 4.65% | 3.66% | 3.16% |
| 2026/01/14 | 6.21% | 4.4% | 5.39% | 1.74% | 3.99% | 3.74% | 2.38% | 4.09% | 3.19% | 3.35% |
| 2026/01/15 | 6.33% | 4.28% | 5.11% | 1.64% | 4.33% | 3.56% | 2.57% | 4.36% | 2.77% | 3.61% |
| 2026/01/16 | 4.94% | 3.12% | 6.22% | 2.11% | 4.87% | 4.13% | 2.52% | 4.49% | 2.78% | 2.99% |
| 2026/01/17 | 4.46% | 4.67% | 5.4% | 2.43% | 4.6% | 4.18% | 2.55% | 3.96% | 2.82% | 3.25% |
| 2026/01/18 | 5.19% | 4.66% | 6.76% | 1.9% | 4.83% | 4.47% | 2.76% | 3.59% | 4.31% | 2.3% |
| 2026/01/19 | 5.9% | 4.5% | 6.65% | 2.95% | 4.15% | 4.2% | 2.95% | 2.67% | 4% | 2.96% |
| 2026/01/20 | 7.5% | 4.69% | 5.26% | 2.61% | 4.84% | 4.06% | 2.73% | 2.69% | 4.86% | 2.24% |
| 2026/01/21 | 5.07% | 6.01% | 4.7% | 4.38% | 4.67% | 3.6% | 2.45% | 2.9% | 5.86% | 2.01% |
| 2026/01/22 | 5.02% | 7.49% | 4.93% | 5.06% | 4.4% | 3.68% | 2.16% | 2.54% | 7.66% | 1.95% |
| 2026/01/23 | 6.58% | 7.5% | 4.77% | 5.4% | 4.69% | 3.09% | 2.85% | 2.78% | 4.99% | 1.65% |
| 2026/01/24 | 6.17% | 6.95% | 5.09% | 4.48% | 4.28% | 3.47% | 3.62% | 2.65% | 3.36% | 1.99% |
| 2026/01/25 | 6.3% | 8.09% | 5.06% | 4.72% | 4.68% | 3.03% | 3.67% | 2.32% | 5.71% | 2% |
| 2026/01/26 | 7.66% | 7.22% | 5.62% | 4.74% | 3.63% | 3.35% | 3.13% | 3.02% | 5.46% | 1.88% |
| 2026/01/27 | 10.88% | 7.48% | 5.59% | 4.52% | 3.3% | 3.6% | 2.63% | 2.56% | 3.98% | 2.64% |
| 2026/01/28 | 12.68% | 6.65% | 5.88% | 4.6% | 2.86% | 3.23% | 2.35% | 2.85% | 4.32% | 2.04% |
| 2026/01/29 | 12.21% | 4.84% | 6.57% | 4.18% | 2.97% | 2.83% | 2.57% | 2.8% | 2% | 2.45% |
| 2026/01/30 | 11.14% | 7.25% | 7.85% | 5.84% | 3.6% | 3.64% | 2.31% | 2.71% | 1.98% | 2.01% |
| 2026/01/31 | 11.93% | 7.03% | 6.05% | 5.46% | 3.64% | 3.35% | 2.63% | 2.56% | 2.13% | 1.96% |
- boots.com
- cultbeauty.co.uk
- lookfantastic.com
- theperfumeshop.com
- thefragranceshop.co.uk
- dior.com
- sephora.co.uk
- oralb.co.uk
- charlottetilbury.com
- dyson.co.uk
Copyright © Adthena. All rights reserved.
Boots.com started January strong, peaking at 12.68% on the 28th. Cultbeauty.co.uk saw a steady rise, ending at 7.03%. Lookfantastic.com fluctuated, closing at 6.05%. Theperfumeshop.com and thefragranceshop.co.uk had moderate gains. Dior.com and sephora.co.uk showed slight declines. Oralb.co.uk and charlottetilbury.com experienced dips, while dyson.co.uk ended with a slight decrease.
Competitor Count for UK Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 2403 |
| 2026/01/02 | 2423 |
| 2026/01/03 | 2408 |
| 2026/01/04 | 2430 |
| 2026/01/05 | 2475 |
| 2026/01/06 | 2389 |
| 2026/01/07 | 2437 |
| 2026/01/08 | 2384 |
| 2026/01/09 | 2334 |
| 2026/01/10 | 2455 |
| 2026/01/11 | 2445 |
| 2026/01/12 | 2336 |
| 2026/01/13 | 2427 |
| 2026/01/14 | 2425 |
| 2026/01/15 | 2392 |
| 2026/01/16 | 2334 |
| 2026/01/17 | 2344 |
| 2026/01/18 | 2384 |
| 2026/01/19 | 2350 |
| 2026/01/20 | 2388 |
| 2026/01/21 | 2241 |
| 2026/01/22 | 2112 |
| 2026/01/23 | 2115 |
| 2026/01/24 | 2091 |
| 2026/01/25 | 2110 |
| 2026/01/26 | 2354 |
| 2026/01/27 | 2274 |
| 2026/01/28 | 2197 |
| 2026/01/29 | 2232 |
| 2026/01/30 | 2229 |
| 2026/01/31 | 2162 |
Copyright © Adthena. All rights reserved.
January began with 2,403 advertisers, peaking at 2,475 on the 5th. A decline followed, reaching 2,091 on the 24th. The month concluded with 2,162 advertisers.
