Share of Clicks for top 10 UK Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| boots.com | 9.14 |
| thefragranceshop.co.uk | 6.12 |
| lookfantastic.com | 5.37 |
| dior.com | 4.73 |
| theperfumeshop.com | 4.22 |
| hollandandbarrett.com | 3.68 |
| sephora.co.uk | 3.21 |
| amazon.co.uk | 2.82 |
| cultbeauty.co.uk | 2.39 |
| oralb.co.uk | 2.03 |
| others | 56.29 |
- boots.com - 9.14%
- thefragranceshop.co.uk - 6.12%
- lookfantastic.com - 5.37%
- dior.com - 4.73%
- theperfumeshop.com - 4.22%
- hollandandbarrett.com - 3.68%
- sephora.co.uk - 3.21%
- amazon.co.uk - 2.82%
- cultbeauty.co.uk - 2.39%
- oralb.co.uk - 2.03%
- others - 56.29%
Copyright © Adthena. All rights reserved.
Boots.com leads with 9.14% click share, followed by The Fragrance Shop at 6.12%. Others dominate with 56.29%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | boots.com | dior.com | thefragranceshop.co.uk | lookfantastic.com | oralb.co.uk | feelgoodcontacts.com | cultbeauty.co.uk | sephora.co.uk | amazon.co.uk | theperfumeshop.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 8.91% | 2.38% | 2.47% | 8.42% | 1.84% | 1.32% | 3.39% | 2.19% | 1.94% | 4.86% |
| 2025/12/02 | 12.22% | 3.03% | 2.4% | 6.72% | 1.94% | 1.51% | 1.47% | 1.57% | 1.29% | 4.96% |
| 2025/12/03 | 10.36% | 3.4% | 2.28% | 5.39% | 3% | 2.03% | 1.35% | 1.42% | 1.09% | 4.48% |
| 2025/12/04 | 8.47% | 3.52% | 2.38% | 5.04% | 2.03% | 2.21% | 1.69% | 1.48% | 1.06% | 4.23% |
| 2025/12/05 | 9.12% | 3.91% | 3.4% | 4.59% | 2.53% | 2.44% | 2.14% | 1.55% | 1.79% | 4.91% |
| 2025/12/06 | 7.97% | 4.01% | 3.38% | 4.21% | 2.16% | 1.96% | 2.5% | 2.13% | 2.25% | 3.85% |
| 2025/12/07 | 7.38% | 4.69% | 3.2% | 4.76% | 2.31% | 1.82% | 2.56% | 2.52% | 2.32% | 3.87% |
| 2025/12/08 | 6.76% | 4.6% | 3.19% | 4.62% | 2.48% | 2.22% | 2.92% | 4.01% | 2.23% | 4.12% |
| 2025/12/09 | 6.36% | 4.98% | 3.93% | 4.65% | 2.38% | 2.43% | 2.44% | 3.54% | 1.83% | 3.62% |
| 2025/12/10 | 6.56% | 4.66% | 3.95% | 5.37% | 1.86% | 2.33% | 2.95% | 2.86% | 1.66% | 5.66% |
| 2025/12/11 | 7.45% | 4.42% | 4.45% | 4.65% | 2.38% | 2.02% | 2.45% | 2.62% | 1.6% | 3.31% |
| 2025/12/12 | 6.44% | 4.43% | 3.93% | 4.74% | 2.56% | 1.79% | 2.52% | 2.37% | 1.59% | 5.33% |
| 2025/12/13 | 6.31% | 4.24% | 3.67% | 5.02% | 2.47% | 2.27% | 2.42% | 2.22% | 1.58% | 7.42% |
| 2025/12/14 | 6.48% | 4.34% | 3.73% | 5.62% | 2.43% | 1.75% | 2.48% | 2.48% | 1.64% | 7.34% |
| 2025/12/15 | 6.63% | 4.08% | 4.91% | 6% | 2.7% | 2.23% | 2.58% | 2.78% | 2.58% | 6.84% |
| 2025/12/16 | 7.4% | 3.99% | 5.26% | 6.04% | 2.57% | 2.13% | 2.18% | 2.56% | 2.61% | 3.81% |
| 2025/12/17 | 8.35% | 4.5% | 5.3% | 6.16% | 2.56% | 1.99% | 1.93% | 2.69% | 2.03% | 2.79% |
| 2025/12/18 | 7.58% | 4.57% | 5.86% | 5.69% | 2.81% | 2.03% | 2.06% | 2.64% | 2.99% | 3.26% |
| 2025/12/19 | 7.1% | 4.76% | 6.75% | 6.2% | 3.12% | 1.59% | 2.11% | 2.41% | 4.71% | 3.62% |
| 2025/12/20 | 8.32% | 5.26% | 6.11% | 5.47% | 2.55% | 1.64% | 2.55% | 2.18% | 5.4% | 4.64% |
| 2025/12/21 | 7.49% | 5.78% | 6.03% | 5.64% | 3.25% | 1.68% | 2.4% | 2.09% | 6.07% | 3.96% |
| 2025/12/22 | 5.57% | 6.16% | 7.21% | 7.34% | 2.88% | 2.27% | 2.77% | 2.99% | 3.96% | 2.1% |
| 2025/12/23 | 6.53% | 7.19% | 8.35% | 3.87% | 3.34% | 2.01% | 1.95% | 2.38% | 1.85% | 1.64% |
| 2025/12/24 | 6.1% | 7.62% | 7.68% | 2.32% | 3.81% | 2.03% | 1.79% | 2.21% | 1.62% | 1.32% |
| 2025/12/25 | 5.98% | 6.95% | 8.79% | 1.91% | 3.98% | 2.05% | 1.49% | 1.71% | 1.77% | 1.29% |
| 2025/12/26 | 7.2% | 6.01% | 3.59% | 4.71% | 3.7% | 1.65% | 2.9% | 3.47% | 1.65% | 1.15% |
| 2025/12/27 | 8.65% | 5.13% | 5.64% | 5.17% | 3.43% | 1.82% | 2.62% | 2.72% | 1.82% | 1.04% |
| 2025/12/28 | 8.58% | 5.34% | 3.67% | 4.25% | 3.93% | 1.95% | 2.5% | 2.64% | 1.69% | 0.88% |
| 2025/12/29 | 7.69% | 5.09% | 5.44% | 3.66% | 3.66% | 1.95% | 3.15% | 2.02% | 2.39% | 0.97% |
| 2025/12/30 | 8.67% | 5.5% | 6.25% | 3.25% | 3.55% | 2.16% | 2.65% | 1.67% | 2.08% | 0.89% |
| 2025/12/31 | 8.32% | 5.07% | 4.58% | 3.74% | 3.03% | 2.81% | 2.63% | 1.74% | 1.48% | 0.89% |
- boots.com
- dior.com
- thefragranceshop.co.uk
- lookfantastic.com
- oralb.co.uk
- feelgoodcontacts.com
- cultbeauty.co.uk
- sephora.co.uk
- amazon.co.uk
- theperfumeshop.com
Copyright © Adthena. All rights reserved.
Boots.com started December strong, peaking at 12.22% on the 2nd, but gradually declined, ending at 8.32%. Dior.com saw a steady rise, peaking at 7.62% on the 24th. TheFragranceShop.co.uk surged mid-month, peaking at 8.79% on the 25th. Lookfantastic.com fluctuated, peaking early at 8.42% on the 1st. Oralb.co.uk remained stable, peaking at 3.98% on the 25th. Feelgoodcontacts.com had a modest rise, peaking at 2.81% on the 31st. Cultbeauty.co.uk saw a dip mid-month, peaking at 3.39% on the 1st. Sephora.co.uk peaked early at 4.01% on the 8th, then declined. Amazon.co.uk peaked at 6.07% on the 21st, then dropped. ThePerfumeShop.com started strong, peaking at 7.42% on the 13th, but ended at 0.89%.
Competitor Count for UK Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 2370 |
| 2025/12/02 | 2437 |
| 2025/12/03 | 2529 |
| 2025/12/04 | 2528 |
| 2025/12/05 | 2564 |
| 2025/12/06 | 2586 |
| 2025/12/07 | 2495 |
| 2025/12/08 | 2396 |
| 2025/12/09 | 2454 |
| 2025/12/10 | 2484 |
| 2025/12/11 | 2473 |
| 2025/12/12 | 2407 |
| 2025/12/13 | 2497 |
| 2025/12/14 | 2354 |
| 2025/12/15 | 2386 |
| 2025/12/16 | 2409 |
| 2025/12/17 | 2403 |
| 2025/12/18 | 2456 |
| 2025/12/19 | 2509 |
| 2025/12/20 | 2452 |
| 2025/12/21 | 2477 |
| 2025/12/22 | 2616 |
| 2025/12/23 | 2567 |
| 2025/12/24 | 2602 |
| 2025/12/25 | 2538 |
| 2025/12/26 | 2480 |
| 2025/12/27 | 2498 |
| 2025/12/28 | 2465 |
| 2025/12/29 | 2476 |
| 2025/12/30 | 2435 |
| 2025/12/31 | 2437 |
Copyright © Adthena. All rights reserved.
Advertisers surged early December, peaking at 2,616 on the 22nd, before stabilizing to 2,437 by month’s end.
