Share of Clicks for top 10 UK Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| boots.com | 7.64 |
| lookfantastic.com | 5.37 |
| amazon.co.uk | 4.7 |
| hollandandbarrett.com | 3.9 |
| theperfumeshop.com | 3.38 |
| spacenk.com | 3.07 |
| cultbeauty.co.uk | 2.89 |
| allbeauty.com | 2.49 |
| noli.com | 2.05 |
| dior.com | 2.02 |
| others | 62.49 |
- boots.com - 7.64%
- lookfantastic.com - 5.37%
- amazon.co.uk - 4.7%
- hollandandbarrett.com - 3.9%
- theperfumeshop.com - 3.38%
- spacenk.com - 3.07%
- cultbeauty.co.uk - 2.89%
- allbeauty.com - 2.49%
- noli.com - 2.05%
- dior.com - 2.02%
- others - 62.49%
Copyright © Adthena. All rights reserved.
In the beauty PPC landscape, Boots leads with 7.64% click share, followed by Lookfantastic at 5.37%. Amazon.co.uk captures 4.7%, while ‘others’ dominate with 62.49%.
Share of Spend for the top 10 UK Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lookfantastic.com | allbeauty.com | amazon.co.uk | boots.com | hollandandbarrett.com | sephora.co.uk | cultbeauty.co.uk | dior.com | noli.com | theperfumeshop.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/09/01 | 6.42% | 1.8% | 4.23% | 3.97% | 3.28% | 1.94% | 1.93% | 1.56% | 1.52% | 3.74% |
| 2025/09/02 | 6.12% | 2.68% | 4.08% | 4.21% | 2.96% | 1.67% | 1.73% | 1.45% | 2.45% | 4.65% |
| 2025/09/03 | 5.91% | 3.21% | 4.06% | 3.85% | 3.12% | 1.54% | 2.77% | 1.66% | 3.03% | 4.21% |
| 2025/09/04 | 4.14% | 2.83% | 3.73% | 4.09% | 3.09% | 1.36% | 3.29% | 1.95% | 4.29% | 3.34% |
| 2025/09/05 | 4.65% | 2.47% | 2.61% | 3.15% | 3.09% | 1.39% | 3.31% | 2.3% | 4.79% | 4.46% |
| 2025/09/06 | 5.19% | 2.59% | 3.18% | 3.27% | 3.03% | 1.79% | 3.18% | 2.16% | 4.34% | 4.6% |
| 2025/09/07 | 6.03% | 2% | 3.26% | 3.36% | 3.62% | 2.06% | 2.32% | 2.27% | 3.02% | 4.74% |
| 2025/09/08 | 4.81% | 2.27% | 3.82% | 3.56% | 3.54% | 2.17% | 2.61% | 1.92% | 2.57% | 3.69% |
| 2025/09/09 | 4.7% | 1.78% | 3.67% | 3.68% | 4.04% | 2.42% | 2.29% | 2.3% | 1.89% | 2.92% |
| 2025/09/10 | 4.92% | 2% | 4.09% | 3.56% | 3.84% | 2.8% | 2.78% | 1.98% | 2.27% | 3.65% |
| 2025/09/11 | 4.09% | 1.9% | 4.72% | 3.96% | 4.07% | 2.22% | 3.53% | 2.42% | 1.62% | 3.25% |
| 2025/09/12 | 5.03% | 1.72% | 4.85% | 3.74% | 4.25% | 1.57% | 3.33% | 2.2% | 1.56% | 3.51% |
| 2025/09/13 | 5.02% | 2.01% | 4.58% | 3.56% | 4.37% | 1.36% | 3.85% | 2.11% | 2.16% | 3.84% |
| 2025/09/14 | 4.68% | 1.6% | 5.06% | 3.5% | 5.02% | 1.71% | 3.63% | 2.53% | 2.3% | 3.64% |
| 2025/09/15 | 4.52% | 1.7% | 5.81% | 3.65% | 4.31% | 1.39% | 3.47% | 2.61% | 2.05% | 3.5% |
| 2025/09/16 | 4.5% | 1.8% | 5.35% | 3.81% | 4% | 1.13% | 3.15% | 2.68% | 1.8% | 3.53% |
| 2025/09/17 | 5.83% | 1.99% | 4.84% | 3.09% | 4.03% | 1.31% | 3.64% | 0.65% | 2.04% | 2.93% |
| 2025/09/18 | 4.29% | 1.82% | 4.53% | 2.95% | 4.43% | 1.22% | 3.53% | 2.01% | 1.75% | 2.79% |
| 2025/09/19 | 6.59% | 2.2% | 4.38% | 2.74% | 3.02% | 1.3% | 3.45% | 1.96% | 2.52% | 2.85% |
| 2025/09/20 | 6.68% | 2.6% | 6.11% | 2.76% | 3.38% | 1.51% | 4.6% | 2.48% | 2.62% | 3.55% |
| 2025/09/21 | 7.22% | 2.48% | 5.92% | 2.54% | 4.42% | 1.5% | 4.82% | 2.18% | 2.2% | 3% |
| 2025/09/22 | 6.07% | 2.01% | 6.11% | 3.09% | 3.78% | 1.36% | 4.03% | 2.19% | 1.84% | 3.23% |
| 2025/09/23 | 5.16% | 1.77% | 5.43% | 3.16% | 4.25% | 1.52% | 4.42% | 2.41% | 1.94% | 2.83% |
| 2025/09/24 | 6.07% | 2.54% | 5.27% | 3.61% | 3.52% | 1.22% | 3.57% | 2.68% | 2.15% | 2.61% |
| 2025/09/25 | 4.65% | 2.55% | 4.26% | 3.68% | 3.53% | 2.84% | 2.78% | 2.59% | 2.53% | 2.41% |
| 2025/09/26 | 5.55% | 3.41% | 4.33% | 3.66% | 3.78% | 3.89% | 2.51% | 1.95% | 2.13% | 2.22% |
| 2025/09/27 | 6.01% | 4.02% | 4.42% | 3.98% | 4.2% | 3.64% | 2.7% | 2.02% | 1.46% | 2.59% |
| 2025/09/28 | 6.87% | 3.81% | 4.74% | 3.97% | 3.72% | 3.06% | 2.52% | 2.24% | 1.69% | 2.57% |
| 2025/09/29 | 5.24% | 3.75% | 4.75% | 4.24% | 3.54% | 3.48% | 2.11% | 2.41% | 2.05% | 3.16% |
| 2025/09/30 | 6.66% | 4.88% | 4.65% | 4.26% | 3.46% | 3.06% | 3.03% | 2.7% | 1.9% | 1.86% |
- lookfantastic.com
- allbeauty.com
- amazon.co.uk
- boots.com
- hollandandbarrett.com
- sephora.co.uk
- cultbeauty.co.uk
- dior.com
- noli.com
- theperfumeshop.com
Copyright © Adthena. All rights reserved.
In September 2025, lookfantastic.com led with fluctuating spend, peaking at 7.22%. allbeauty.com saw a late surge, ending at 4.88%. amazon.co.uk maintained steady growth, closing at 4.65%. The month concluded with diverse trends across advertisers.
Competitor Count for UK Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/09/01 | 2737 |
| 2025/09/02 | 2816 |
| 2025/09/03 | 2899 |
| 2025/09/04 | 3002 |
| 2025/09/05 | 2959 |
| 2025/09/06 | 2868 |
| 2025/09/07 | 2726 |
| 2025/09/08 | 2844 |
| 2025/09/09 | 2785 |
| 2025/09/10 | 2741 |
| 2025/09/11 | 2765 |
| 2025/09/12 | 2717 |
| 2025/09/13 | 2587 |
| 2025/09/14 | 2525 |
| 2025/09/15 | 2642 |
| 2025/09/16 | 2714 |
| 2025/09/17 | 2496 |
| 2025/09/18 | 2534 |
| 2025/09/19 | 2638 |
| 2025/09/20 | 2761 |
| 2025/09/21 | 2748 |
| 2025/09/22 | 2815 |
| 2025/09/23 | 2682 |
| 2025/09/24 | 2869 |
| 2025/09/25 | 3077 |
| 2025/09/26 | 2936 |
| 2025/09/27 | 2843 |
| 2025/09/28 | 2803 |
| 2025/09/29 | 2847 |
| 2025/09/30 | 2865 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout September, peaking at 3,077 on the 25th. The month concluded with 2,865 advertisers, reflecting a dynamic landscape.
