Share of Clicks for top 10 UK Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| boots.com | 14.7 |
| lookfantastic.com | 6.31 |
| amazon.co.uk | 3.59 |
| theperfumeshop.com | 2.96 |
| spacenk.com | 2.94 |
| charlottetilbury.com | 2.9 |
| hollandandbarrett.com | 2.75 |
| cultbeauty.co.uk | 2.68 |
| allbeauty.com | 2.51 |
| superdrug.com | 2.45 |
| others | 56.21 |
- boots.com - 14.7%
- lookfantastic.com - 6.31%
- amazon.co.uk - 3.59%
- theperfumeshop.com - 2.96%
- spacenk.com - 2.94%
- charlottetilbury.com - 2.9%
- hollandandbarrett.com - 2.75%
- cultbeauty.co.uk - 2.68%
- allbeauty.com - 2.51%
- superdrug.com - 2.45%
- others - 56.21%
Copyright © Adthena. All rights reserved.
In the beauty PPC landscape, Boots leads with 14.70% click share, followed by Lookfantastic at 6.31%. Amazon captures 3.59%, while ‘others’ dominate with 56.21%.
Share of Spend for the top 10 UK Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | boots.com | lookfantastic.com | spacenk.com | superdrug.com | hollandandbarrett.com | allbeauty.com | theperfumeshop.com | cultbeauty.co.uk | amazon.co.uk | charlottetilbury.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 9.14% | 5.57% | 2.37% | 0.83% | 3.7% | 2.27% | 1.89% | 3.11% | 3.38% | 4.89% |
| 2026/05/02 | 8.32% | 5.66% | 2.08% | 0.47% | 3.87% | 2.76% | 2.04% | 2.2% | 3.09% | 3.43% |
| 2026/05/03 | 8.26% | 5.95% | 2.59% | 0.98% | 3.54% | 1.84% | 2.28% | 2.62% | 2.79% | 4.16% |
| 2026/05/04 | 8.79% | 6.37% | 3.03% | 1.48% | 3.4% | 1.58% | 2% | 1.96% | 3.23% | 5.75% |
| 2026/05/05 | 8.29% | 6.96% | 2.27% | 0.88% | 3.32% | 2% | 2.52% | 2.12% | 3.79% | 3.47% |
| 2026/05/06 | 8.66% | 8% | 2.1% | 0.65% | 2.71% | 1.66% | 2.27% | 2.46% | 3.42% | 2.85% |
| 2026/05/07 | 8.68% | 8.75% | 1.78% | 0.66% | 2.93% | 2.13% | 2.3% | 2.9% | 3.05% | 2.18% |
| 2026/05/08 | 7.55% | 5.68% | 1.6% | 0.95% | 2.77% | 1.59% | 1.69% | 3.14% | 3.36% | 3.9% |
| 2026/05/09 | 7.47% | 5.93% | 1.53% | 0.96% | 2.74% | 1.76% | 1.69% | 2.98% | 2.78% | 3.57% |
| 2026/05/10 | 7.85% | 6.09% | 1.72% | 1.62% | 2.76% | 1.68% | 1.81% | 3.23% | 2.77% | 3.48% |
| 2026/05/11 | 12.11% | 6.25% | 2.5% | 2.56% | 1.56% | 2.76% | 1.94% | 4.47% | 2.75% | 1.78% |
| 2026/05/12 | 11.47% | 6.84% | 2.4% | 2.84% | 1.57% | 3.52% | 2.22% | 4.24% | 2.84% | 1.76% |
| 2026/05/13 | 13.07% | 5.21% | 2.02% | 2.23% | 1.98% | 3.34% | 2.61% | 3.32% | 3.12% | 1.59% |
| 2026/05/14 | 12.85% | 4.78% | 2.11% | 2.03% | 1.94% | 3.74% | 2.53% | 4.25% | 3.21% | 1.66% |
| 2026/05/15 | 7.54% | 5.67% | 1.6% | 0.95% | 2.77% | 1.59% | 1.69% | 3.13% | 3.36% | 3.89% |
| 2026/05/16 | 13.77% | 4.93% | 1.99% | 2.79% | 2% | 2.67% | 3.2% | 2.01% | 2.9% | 1.23% |
| 2026/05/17 | 11.94% | 5.43% | 2.27% | 2.04% | 2.03% | 2.49% | 3% | 1.66% | 3.13% | 1.6% |
| 2026/05/18 | 11.65% | 5.33% | 2.22% | 1.9% | 1.93% | 2.84% | 2.89% | 1.55% | 3.28% | 1.45% |
| 2026/05/19 | 10.96% | 5.21% | 2.15% | 2% | 2.06% | 2.32% | 2.64% | 1.52% | 3.56% | 1.8% |
| 2026/05/20 | 10.94% | 7.07% | 2.27% | 1.26% | 1.85% | 2.46% | 2.08% | 1.36% | 3.37% | 1.85% |
| 2026/05/21 | 11% | 6.14% | 2.41% | 1.48% | 1.73% | 2.6% | 1.66% | 1.56% | 2.82% | 2.76% |
| 2026/05/22 | 10.7% | 7.52% | 2.61% | 1.5% | 1.7% | 2.17% | 2.18% | 2.19% | 2.49% | 4.34% |
| 2026/05/23 | 9.97% | 7.14% | 2% | 1.79% | 1.81% | 2.05% | 2.45% | 2.89% | 2.47% | 4.96% |
| 2026/05/24 | 9.9% | 7.16% | 1.49% | 1.92% | 1.7% | 2.17% | 2.12% | 3.32% | 2.22% | 6.44% |
| 2026/05/25 | 10.54% | 7.06% | 1.52% | 2.29% | 2.06% | 2.57% | 2.45% | 4.04% | 2.04% | 5.31% |
| 2026/05/26 | 11.38% | 6.6% | 1.96% | 3% | 1.86% | 2.96% | 2.12% | 3.04% | 1.92% | 6.13% |
| 2026/05/27 | 11.78% | 7.26% | 2.27% | 3.05% | 2.02% | 2.93% | 2.06% | 3.32% | 2.02% | 3.18% |
| 2026/05/28 | 12.48% | 5.52% | 2.17% | 3.23% | 2.18% | 2.6% | 2.13% | 3.28% | 2.01% | 3.37% |
| 2026/05/29 | 12.45% | 6.42% | 2.58% | 2.89% | 2.1% | 2.43% | 2.4% | 3.03% | 2.06% | 2.45% |
| 2026/05/30 | 13.11% | 5.35% | 2.85% | 2.23% | 2.12% | 2.5% | 2.79% | 2.48% | 2.01% | 2.05% |
| 2026/05/31 | 13.54% | 5.25% | 3% | 2.53% | 2.45% | 2.44% | 2.4% | 2.24% | 2.02% | 1.86% |
- boots.com
- lookfantastic.com
- spacenk.com
- superdrug.com
- hollandandbarrett.com
- allbeauty.com
- theperfumeshop.com
- cultbeauty.co.uk
- amazon.co.uk
- charlottetilbury.com
Copyright © Adthena. All rights reserved.
In May 2026, boots.com saw a fluctuating spend share, peaking at 13.77% mid-month. Lookfantastic.com experienced a steady decline, while spacenk.com and superdrug.com showed gradual increases. By month’s end, boots.com led with 13.54%.
Competitor Count for UK Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 2161 |
| 2026/05/02 | 2065 |
| 2026/05/03 | 2058 |
| 2026/05/04 | 2185 |
| 2026/05/05 | 2238 |
| 2026/05/06 | 2323 |
| 2026/05/07 | 2353 |
| 2026/05/08 | 2331 |
| 2026/05/09 | 2262 |
| 2026/05/10 | 2238 |
| 2026/05/11 | 2581 |
| 2026/05/12 | 2775 |
| 2026/05/13 | 2684 |
| 2026/05/14 | 2719 |
| 2026/05/15 | 2331 |
| 2026/05/16 | 2806 |
| 2026/05/17 | 2744 |
| 2026/05/18 | 2766 |
| 2026/05/19 | 2735 |
| 2026/05/20 | 2712 |
| 2026/05/21 | 2765 |
| 2026/05/22 | 2770 |
| 2026/05/23 | 2797 |
| 2026/05/24 | 2855 |
| 2026/05/25 | 2949 |
| 2026/05/26 | 3198 |
| 2026/05/27 | 3078 |
| 2026/05/28 | 3078 |
| 2026/05/29 | 3000 |
| 2026/05/30 | 3085 |
| 2026/05/31 | 3041 |
Copyright © Adthena. All rights reserved.
In May 2026, distinct advertisers on Google SERP surged from 2,161 to 3,041. Mid-month saw a notable spike, peaking at 3,198 on May 26. The month concluded with a strong presence of advertisers.
