Share of Clicks for top 10 UK Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| boots.com | 11.45 |
| theperfumeshop.com | 9.2 |
| lookfantastic.com | 4.6 |
| thefragranceshop.co.uk | 3.97 |
| dior.com | 3.24 |
| charlottetilbury.com | 3.21 |
| spacenk.com | 3.14 |
| hollandandbarrett.com | 2.93 |
| cultbeauty.co.uk | 2.88 |
| amazon.co.uk | 2.78 |
| others | 52.6 |
- boots.com - 11.45%
- theperfumeshop.com - 9.2%
- lookfantastic.com - 4.6%
- thefragranceshop.co.uk - 3.97%
- dior.com - 3.24%
- charlottetilbury.com - 3.21%
- spacenk.com - 3.14%
- hollandandbarrett.com - 2.93%
- cultbeauty.co.uk - 2.88%
- amazon.co.uk - 2.78%
- others - 52.6%
Copyright © Adthena. All rights reserved.
Boots.com leads with 11.45% click share, followed by The Perfume Shop at 9.2%. Others dominate with 52.6%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | boots.com | theperfumeshop.com | lookfantastic.com | dior.com | thefragranceshop.co.uk | allbeauty.com | spacenk.com | sephora.co.uk | charlottetilbury.com | cultbeauty.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 12.58% | 4.22% | 6.86% | 5.04% | 3.72% | 2.01% | 4.67% | 2.23% | 1.3% | 4.7% |
| 2026/02/02 | 9.71% | 4.77% | 6.4% | 4.52% | 4.13% | 1.99% | 4.79% | 1.66% | 3.1% | 4.84% |
| 2026/02/03 | 10.11% | 5.77% | 6.35% | 3.22% | 3.72% | 1.38% | 2.17% | 2.47% | 2.31% | 4.25% |
| 2026/02/04 | 9.62% | 7.37% | 6.25% | 2.85% | 3.78% | 1.13% | 2.31% | 2.93% | 1.55% | 2.65% |
| 2026/02/05 | 9.98% | 8.82% | 5.27% | 3.65% | 3.36% | 1.35% | 2.38% | 2.93% | 2.19% | 2.53% |
| 2026/02/06 | 10.05% | 10.13% | 5.29% | 3.1% | 3.04% | 1.44% | 2.57% | 2.76% | 2.58% | 3.24% |
| 2026/02/07 | 12.08% | 11.56% | 4.34% | 3.3% | 3.43% | 1.77% | 3.3% | 2.53% | 1.73% | 3.7% |
| 2026/02/08 | 12.01% | 11.23% | 4.17% | 3.38% | 3.3% | 1.18% | 3.21% | 2.45% | 2.76% | 3.02% |
| 2026/02/09 | 11.1% | 11.21% | 4.63% | 2.68% | 3.81% | 1.44% | 3.23% | 1.96% | 1.91% | 3.12% |
| 2026/02/10 | 11.9% | 8.34% | 5.12% | 3.2% | 3.72% | 1.4% | 3.55% | 1.74% | 1.71% | 2.93% |
| 2026/02/11 | 11.75% | 8.2% | 4.95% | 2.87% | 3.79% | 2.24% | 3.69% | 1.98% | 1.64% | 3.34% |
| 2026/02/12 | 10.81% | 7.49% | 4.13% | 3.43% | 3.93% | 3.38% | 3.6% | 2.1% | 2.77% | 4.55% |
| 2026/02/13 | 10.03% | 10.11% | 5.28% | 3.09% | 3.04% | 1.44% | 2.57% | 2.76% | 2.58% | 3.24% |
| 2026/02/14 | 12.05% | 11.54% | 4.34% | 3.3% | 3.42% | 1.76% | 3.3% | 2.52% | 1.72% | 3.7% |
| 2026/02/15 | 11.99% | 11.22% | 4.17% | 3.38% | 3.3% | 1.18% | 3.21% | 2.45% | 2.76% | 3.03% |
| 2026/02/16 | 11.08% | 11.19% | 4.62% | 2.68% | 3.8% | 1.43% | 3.23% | 1.96% | 1.91% | 3.11% |
| 2026/02/17 | 6.2% | 5.81% | 7.31% | 1.63% | 3.33% | 2.63% | 3.61% | 1.61% | 1.74% | 3.43% |
| 2026/02/18 | 8.2% | 4.76% | 4.31% | 3.41% | 4.78% | 3.7% | 4.39% | 2.46% | 4.09% | 3.12% |
| 2026/02/19 | 8.24% | 4.89% | 3.33% | 3.45% | 4.78% | 3.88% | 3.44% | 2.6% | 4.62% | 3.82% |
| 2026/02/20 | 8.2% | 4.32% | 3% | 3.38% | 3.97% | 3.25% | 3.81% | 1.85% | 5.24% | 3.76% |
| 2026/02/21 | 9.05% | 3.93% | 2.71% | 3.65% | 3.49% | 3.63% | 3.63% | 2.07% | 5.97% | 4.16% |
| 2026/02/22 | 10.18% | 3.66% | 3.28% | 3.89% | 3.08% | 2.66% | 3.83% | 2.04% | 4.91% | 3.22% |
| 2026/02/23 | 10.12% | 4.09% | 5.27% | 4.28% | 3.34% | 3.05% | 3.84% | 1.96% | 4.32% | 3.1% |
| 2026/02/24 | 9.75% | 5.01% | 5.44% | 3.81% | 3.46% | 2.58% | 3.24% | 2.19% | 3.11% | 2.88% |
| 2026/02/25 | 11.61% | 4.66% | 4.82% | 3.78% | 3.12% | 3% | 3.76% | 1.95% | 5.34% | 3.01% |
| 2026/02/26 | 11.53% | 3.82% | 5.41% | 3.5% | 3.76% | 2.47% | 3.64% | 1.97% | 3.39% | 2.33% |
| 2026/02/27 | 12.31% | 5.15% | 5.14% | 3.31% | 3.72% | 2.19% | 3.7% | 2.15% | 2.76% | 2.92% |
| 2026/02/28 | 10.13% | 6.83% | 4.46% | 3.66% | 3.45% | 3.28% | 2.95% | 2.58% | 1.99% | 1.66% |
- boots.com
- theperfumeshop.com
- lookfantastic.com
- dior.com
- thefragranceshop.co.uk
- allbeauty.com
- spacenk.com
- sephora.co.uk
- charlottetilbury.com
- cultbeauty.co.uk
Copyright © Adthena. All rights reserved.
Boots.com led February with fluctuating spend, peaking mid-month. Theperfumeshop.com surged early, then declined. Lookfantastic.com and Dior.com showed steady patterns. By month’s end, Boots.com maintained dominance, while others varied.
Competitor Count for UK Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 2284 |
| 2026/02/02 | 2402 |
| 2026/02/03 | 2433 |
| 2026/02/04 | 2519 |
| 2026/02/05 | 2502 |
| 2026/02/06 | 2541 |
| 2026/02/07 | 2499 |
| 2026/02/08 | 2440 |
| 2026/02/09 | 2472 |
| 2026/02/10 | 2454 |
| 2026/02/11 | 2508 |
| 2026/02/12 | 2481 |
| 2026/02/13 | 2541 |
| 2026/02/14 | 2499 |
| 2026/02/15 | 2440 |
| 2026/02/16 | 2472 |
| 2026/02/17 | 2137 |
| 2026/02/18 | 2424 |
| 2026/02/19 | 2349 |
| 2026/02/20 | 2288 |
| 2026/02/21 | 2205 |
| 2026/02/22 | 2215 |
| 2026/02/23 | 2317 |
| 2026/02/24 | 2371 |
| 2026/02/25 | 2288 |
| 2026/02/26 | 2203 |
| 2026/02/27 | 2171 |
| 2026/02/28 | 2226 |
Copyright © Adthena. All rights reserved.
February began with 2,284 advertisers, peaking at 2,541 mid-month. A decline followed, ending at 2,226.
