UK Retail Electronics & Appliances - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.4186662789
86.5813337211
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 22%
Navigational 7%
Seasonal 3%
Local 4%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 19.65
temu.com 9.25
currys.co.uk 8.2
amazon.co.uk 7.32
apple.com 5.93
backmarket.co.uk 4.29
ao.com 2.3
dyson.co.uk 2.12
ninjakitchen.co.uk 1.81
johnlewis.com 1.68
others 37.45
  • argos.co.uk - 19.65%
  • temu.com - 9.25%
  • currys.co.uk - 8.2%
  • amazon.co.uk - 7.32%
  • apple.com - 5.93%
  • backmarket.co.uk - 4.29%
  • ao.com - 2.3%
  • dyson.co.uk - 2.12%
  • ninjakitchen.co.uk - 1.81%
  • johnlewis.com - 1.68%
  • others - 37.45%

Copyright © Adthena. All rights reserved.

Argos.co.uk leads with 19.65% click share, followed by Temu.com at 9.25%. Others collectively hold 37.45%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date backmarket.co.uk argos.co.uk currys.co.uk apple.com amazon.co.uk dyson.co.uk ao.com sharkclean.co.uk ninjakitchen.co.uk johnlewis.com
2025/12/01 4.87% 7.27% 7.2% 5.58% 7.31% 4.57% 3.29% 1.74% 1.36% 3.26%
2025/12/02 4.3% 6.11% 8.84% 4.94% 5.57% 4.39% 3.81% 2.07% 1.51% 3.76%
2025/12/03 5.5% 5.97% 7.71% 6.24% 4.3% 4.56% 3.41% 1.56% 1.44% 3.54%
2025/12/04 5.72% 6.44% 6.58% 6.35% 3.65% 4.4% 3.76% 1.59% 2.07% 2.98%
2025/12/05 6.42% 7.55% 6.2% 6.25% 6.1% 3.8% 3.6% 2.61% 1.73% 2.67%
2025/12/06 6.14% 6.52% 5.6% 6.26% 8.41% 3.94% 2.59% 2.94% 2.19% 2.38%
2025/12/07 8.32% 6.15% 5.31% 5.77% 7.78% 4.69% 1.99% 2.61% 2.26% 1.9%
2025/12/08 8.23% 6.24% 5.21% 6.17% 7.49% 4.07% 2.22% 2.35% 2.48% 2.2%
2025/12/09 7.94% 6.43% 5.78% 6.54% 6.26% 3.66% 2.87% 2.28% 2.16% 2.3%
2025/12/10 8.61% 6.59% 7% 6.47% 5.94% 3.35% 4.13% 1.87% 1.88% 2.7%
2025/12/11 9.3% 6.42% 6.65% 5.15% 5.49% 4.01% 4.83% 1.98% 1.82% 2.44%
2025/12/12 6.99% 6.67% 7.22% 6.14% 5.41% 4.1% 3.86% 1.95% 2.01% 2.37%
2025/12/13 7.08% 6.78% 7.12% 7.33% 5.68% 3.91% 3.15% 1.96% 1.93% 2.62%
2025/12/14 7.41% 6.31% 6.8% 7.79% 5.4% 4.25% 2.83% 2.07% 2.02% 2.78%
2025/12/15 6.91% 7.2% 7.58% 6.36% 7.64% 3.92% 2.85% 2.08% 1.95% 2.9%
2025/12/16 7.07% 7.62% 8.42% 5.76% 7.66% 2.64% 3.27% 1.95% 2.04% 2.63%
2025/12/17 6.27% 7.91% 9.47% 6.11% 6.14% 2.77% 3.56% 1.96% 2.24% 2.32%
2025/12/18 7.1% 8.86% 9.3% 4.69% 8.38% 2.63% 3.62% 1.57% 1.99% 2.05%
2025/12/19 8% 9.09% 8.99% 4.62% 11.88% 2.99% 2.98% 1.78% 2.34% 1.68%
2025/12/20 7.95% 9.17% 9.39% 5.36% 13.59% 3.04% 2.36% 1.96% 2.52% 1.73%
2025/12/21 8.12% 8.5% 8.83% 5.33% 14.59% 3.21% 3.03% 1.66% 2.7% 1.7%
2025/12/22 8.56% 8.62% 8.09% 5.19% 10.01% 3.61% 3.24% 2.06% 2.82% 1.71%
2025/12/23 7.17% 11.4% 9.32% 5.82% 4.7% 3.5% 2.57% 2.34% 3.09% 1.99%
2025/12/24 8.31% 11.4% 8.38% 5.86% 3.96% 3.88% 1.91% 2.84% 3.11% 1.87%
2025/12/25 8.87% 10.02% 6.98% 5.55% 4.43% 4.29% 1.58% 3.2% 2.98% 1.66%
2025/12/26 7.53% 9.33% 8.36% 5.91% 5.25% 4.36% 2.33% 2.86% 2.78% 1.76%
2025/12/27 7.45% 8.85% 9.81% 4.39% 5.15% 3.32% 2.81% 2.92% 2.43% 2.28%
2025/12/28 8.1% 8.93% 8.95% 5.88% 4.71% 3.39% 2.95% 2.85% 2.49% 2.09%
2025/12/29 8.63% 8.27% 8.1% 6.51% 6.05% 3.81% 3.32% 2.5% 2.42% 1.89%
2025/12/30 8.49% 8.14% 8.51% 5.04% 5.56% 3.95% 3.45% 2.64% 2.73% 2.11%
2025/12/31 8.97% 8.29% 7.51% 5.28% 3.97% 3.77% 3.28% 3.24% 2.61% 2.37%
  • backmarket.co.uk
  • argos.co.uk
  • currys.co.uk
  • apple.com
  • amazon.co.uk
  • dyson.co.uk
  • ao.com
  • sharkclean.co.uk
  • ninjakitchen.co.uk
  • johnlewis.com

Copyright © Adthena. All rights reserved.

In December 2025, Amazon.co.uk surged mid-month, peaking at 14.59% on the 21st. Argos.co.uk also climbed, reaching 11.4% on the 23rd. By month’s end, Amazon led, closing at 3.97%.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 2612
2025/12/02 2607
2025/12/03 2677
2025/12/04 2693
2025/12/05 2705
2025/12/06 2640
2025/12/07 2607
2025/12/08 2558
2025/12/09 2655
2025/12/10 2655
2025/12/11 2685
2025/12/12 2686
2025/12/13 2621
2025/12/14 2466
2025/12/15 2646
2025/12/16 2625
2025/12/17 2638
2025/12/18 2648
2025/12/19 2660
2025/12/20 2601
2025/12/21 2564
2025/12/22 2694
2025/12/23 2717
2025/12/24 2709
2025/12/25 2670
2025/12/26 2617
2025/12/27 2603
2025/12/28 2573
2025/12/29 2582
2025/12/30 2575
2025/12/31 2550

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 2,717 on the 23rd. The month concluded with a slight decline, ending at 2,550.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
currys.co.uk 1.81%
amazon.co.uk 1.8%
very.co.uk 0.66%
ebay.co.uk 0.61%
backmarket.co.uk 0.57%
lenovo.com -0.35%
johnlewis.com -0.39%
bose.co.uk -0.61%
playstation.com -1%
apple.com -1.14%

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Currys.co.uk and Amazon.co.uk surged in click share, gaining 1.81 and 1.8, respectively. Meanwhile, apple.com and playstation.com saw declines of -1.14 and -1.0.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk backmarket.co.uk currys.co.uk temu.com amazon.co.uk ebay.co.uk ao.com very.co.uk apple.com johnlewis.com
2025/12/01 10.17% 5.74% 7.88% 1.9% 9.04% 2.45% 3.25% 3.43% 3.2% 3.7%
2025/12/02 9.05% 4.96% 9.57% 1.55% 6.8% 2.65% 3.82% 4.94% 2.62% 4.29%
2025/12/03 9.03% 6.5% 8.26% 1.34% 5.13% 2.42% 3.45% 3.54% 3.62% 3.91%
2025/12/04 9.87% 6.83% 6.97% 2.47% 4.43% 2.03% 3.81% 2.89% 3.48% 3.22%
2025/12/05 11.3% 7.63% 6.52% 2.17% 7.33% 2.41% 3.57% 2.23% 3.44% 2.91%
2025/12/06 10.36% 7.28% 5.92% 1.95% 10.32% 2.79% 2.6% 1.98% 3.53% 2.64%
2025/12/07 10.2% 9.95% 5.49% 3.7% 9.31% 2.09% 1.89% 2.18% 3.35% 2.15%
2025/12/08 10.61% 9.59% 5.33% 4.59% 8.88% 2.34% 2.18% 2.21% 3.58% 2.47%
2025/12/09 10.65% 9.28% 5.95% 3.97% 7.43% 2.59% 2.76% 2.08% 3.73% 2.57%
2025/12/10 10.48% 10.37% 7.15% 2.4% 7.13% 2.68% 4.05% 2.12% 3.55% 3.02%
2025/12/11 10.14% 11.05% 6.73% 4.93% 6.47% 2.5% 4.63% 2.65% 2.92% 2.64%
2025/12/12 10.92% 8.21% 7.49% 3.07% 6.49% 2.73% 3.89% 2.6% 3.6% 2.64%
2025/12/13 11.09% 8.37% 7.42% 5.43% 6.81% 2.62% 3.06% 2.53% 3.94% 2.97%
2025/12/14 10.56% 8.78% 7.19% 6.94% 6.53% 2.65% 2.67% 2.51% 4.24% 3.18%
2025/12/15 11.48% 7.96% 7.74% 6.28% 9.14% 2.28% 2.68% 2.3% 3.55% 3.29%
2025/12/16 11.29% 8.2% 8.53% 3.96% 9.04% 2.4% 3.09% 2.45% 3.18% 2.8%
2025/12/17 11.92% 7.33% 9.82% 3.56% 7.33% 2.05% 3.4% 2.28% 3.24% 2.62%
2025/12/18 12.29% 7.77% 9.6% 2.49% 10.49% 3.03% 3.4% 3.11% 2.36% 2.21%
2025/12/19 12.53% 8.62% 9.42% 3.6% 14.52% 2.83% 2.81% 3.25% 2.25% 1.83%
2025/12/20 12.96% 8.69% 9.83% 3.59% 16.72% 2.35% 2.21% 2.38% 2.59% 1.95%
2025/12/21 12.13% 8.91% 9.3% 4.13% 17.71% 2.56% 2.79% 2.25% 2.61% 1.86%
2025/12/22 12.02% 9.89% 8.46% 2.7% 12.18% 3.48% 3.2% 2.99% 2.74% 1.95%
2025/12/23 15.7% 8.29% 10% 3.75% 5.75% 3.23% 2.55% 3.19% 3.03% 2.22%
2025/12/24 15.97% 9.43% 8.93% 5.27% 5.02% 3.13% 1.87% 2.64% 3.12% 2.14%
2025/12/25 14.58% 9.93% 7.43% 7.77% 5.55% 3.25% 1.57% 2.96% 2.96% 1.95%
2025/12/26 13.37% 8.38% 8.63% 6.24% 6.48% 3.82% 2.22% 5.27% 3.12% 1.97%
2025/12/27 12.92% 7.95% 9.97% 6.12% 6.35% 3.88% 2.65% 5.68% 2.38% 2.54%
2025/12/28 12.84% 9.09% 9.09% 5.09% 5.84% 4.14% 2.86% 4.99% 2.99% 2.32%
2025/12/29 12.63% 9.72% 8.07% 4.77% 7.7% 3.9% 3.24% 3.88% 3.14% 2.14%
2025/12/30 11.84% 9.63% 8.32% 4.54% 7.16% 3.85% 3.35% 3.07% 2.7% 2.33%
2025/12/31 12.02% 10% 7.71% 5.91% 5.03% 4.24% 3.32% 3.1% 2.72% 2.59%
  • argos.co.uk
  • backmarket.co.uk
  • currys.co.uk
  • temu.com
  • amazon.co.uk
  • ebay.co.uk
  • ao.com
  • very.co.uk
  • apple.com
  • johnlewis.com

Copyright © Adthena. All rights reserved.

In December 2025, Argos led with a steady rise, peaking at 15.97% on the 24th. Amazon surged mid-month, reaching 17.71% on the 21st. Currys and Backmarket showed fluctuations, while Temu and eBay gained momentum towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    Apple | Official Site https://www.apple.com › uk

    iPhone 17 Pro, iPhone Air and iPhone 17 from £799 or £33.29/mo. Terms apply. Get £160–£650 in credit when you trade in iPhone 13 or higher.

  2. 2
    Argos https://www.argos.co.uk

    Official Site — Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. From Tech To Toys, We've Got Everything On Your...

  3. 3
    Currys Discount codes - Save with Exclusive Offers https://www.currys.co.uk

    Discover the latest Currys discount codes and save big on electronics, appliances and more. Unlock exclusive deals and start saving today

  4. 4
    Ninja Kitchen Appliances | Over 31,000 5-Star Ratings https://www.ninjakitchen.co.uk › ninja-kitchen

    Ninja Kitchen Appliances. Built With Purpose. 2Yr Guarantee*. Premium Quality. From Pumpkin Spice Lattes To Casseroles & Family Meals, Ninja Fits Every Mood.

  5. 5
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple entices with trade-in credits for iPhone upgrades, while Argos offers free delivery on diverse products. Currys lures with exclusive discounts, Ninja Kitchen boasts premium appliances, and Temu captivates with global product variety and free shipping.

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