UK Retail Electronics & Appliances - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – UK

Google AI Overview visibility for Retail Electronics & Appliances UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.249257237
83.750742763
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 21%
Navigational 7%
Seasonal 3%
Local 4%
Problem Solving 6%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 21.09
temu.com 8.29
currys.co.uk 7.8
amazon.co.uk 6.36
apple.com 5.72
backmarket.co.uk 4.6
ninjakitchen.co.uk 3.2
dyson.co.uk 2.47
ebay.co.uk 2.03
ao.com 2.02
others 36.42
  • argos.co.uk - 21.09%
  • temu.com - 8.29%
  • currys.co.uk - 7.8%
  • amazon.co.uk - 6.36%
  • apple.com - 5.72%
  • backmarket.co.uk - 4.6%
  • ninjakitchen.co.uk - 3.2%
  • dyson.co.uk - 2.47%
  • ebay.co.uk - 2.03%
  • ao.com - 2.02%
  • others - 36.42%

Copyright © Adthena. All rights reserved.

Argos.co.uk leads with 21.09% click share, followed by Temu.com at 8.29%. Others collectively hold 36.42%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date argos.co.uk currys.co.uk apple.com amazon.co.uk backmarket.co.uk dyson.co.uk ninjakitchen.co.uk ao.com sharkclean.co.uk ebay.co.uk
2026/01/01 10.11% 8.14% 5.01% 3.88% 8.37% 5.26% 3.4% 2.34% 3.14% 2.7%
2026/01/02 10.9% 7.8% 5.57% 5.51% 7.28% 5.15% 3.45% 2.36% 2.67% 3.32%
2026/01/03 11.06% 7.28% 6.19% 6.28% 7.06% 4.75% 3.55% 2.41% 2.68% 3.29%
2026/01/04 10.58% 6.53% 6.49% 5.9% 8% 4.28% 3.41% 2.57% 3.84% 3.25%
2026/01/05 10.23% 5.87% 5.39% 6.2% 7.23% 4.71% 3.49% 2.66% 3.46% 2.88%
2026/01/06 8.09% 7.05% 5.95% 5.21% 6.72% 4.8% 4.48% 2.59% 3.13% 2.19%
2026/01/07 9.87% 7.66% 4.93% 3.76% 8.04% 5.43% 3.06% 2.89% 3.84% 2.75%
2026/01/08 9.89% 6.44% 5.6% 4.95% 7.38% 4.31% 4.15% 2.83% 1.7% 2.73%
2026/01/09 9.23% 6.05% 6.59% 4.79% 7.89% 5.47% 3.84% 2.41% 3.11% 2.69%
2026/01/10 7.63% 5.65% 6.27% 5% 9.32% 5.38% 3.76% 2.45% 3.54% 2.71%
2026/01/11 8.19% 5.8% 5.5% 4.94% 7.62% 5.48% 4.03% 2.74% 2.98% 2.98%
2026/01/12 8.54% 6.05% 6.29% 4.85% 9.17% 6.34% 3.76% 2.31% 3.35% 2.67%
2026/01/13 7.71% 6.81% 4.77% 6.72% 6.13% 5.57% 3.66% 3.14% 3.45% 2.5%
2026/01/14 7.31% 7.02% 5.6% 6.6% 4.86% 6.09% 4.07% 2.79% 3.18% 2.5%
2026/01/15 7.53% 7.43% 5.77% 6.62% 4.44% 6.01% 4.01% 2.75% 3.14% 2.42%
2026/01/16 9.22% 6.04% 6.58% 4.78% 7.9% 5.46% 3.83% 2.41% 3.1% 2.69%
2026/01/17 7.08% 6.7% 6.4% 6.08% 8.33% 5.51% 3.91% 2.16% 2.86% 1.78%
2026/01/18 7.07% 6.8% 5.47% 6.84% 8.53% 4.99% 3.72% 2.36% 2.94% 1.86%
2026/01/19 6.31% 7.99% 6.18% 7.4% 8.63% 4.99% 3.23% 2.8% 1.95% 2.01%
2026/01/20 6.43% 7.59% 5.41% 6.99% 8.44% 4.94% 2.65% 2.55% 1.5% 2.33%
2026/01/21 7.6% 7.33% 8.33% 4.67% 12.43% 3.58% 2.23% 2.18% 1.13% 1.79%
2026/01/22 9.58% 6.73% 8.84% 4.07% 12.1% 4.69% 3.01% 1.94% 1.07% 1.47%
2026/01/23 8.24% 6.71% 6.85% 4.06% 11.28% 4.49% 4.42% 2.11% 2.79% 1.31%
2026/01/24 9.29% 6.21% 7.12% 4% 12.33% 3.61% 5.23% 2.08% 2.69% 1.38%
2026/01/25 9.4% 6.11% 7.86% 4.21% 12.16% 3.89% 4.68% 1.87% 2.92% 1.39%
2026/01/26 9.59% 6.84% 7.46% 5.3% 6.36% 4.1% 4.38% 2.45% 3% 1.86%
2026/01/27 10.78% 7.25% 5.91% 5.5% 5.59% 4.08% 4.19% 2.29% 3.47% 1.81%
2026/01/28 9.79% 6.65% 6.85% 5.71% 4.37% 5.03% 4.24% 2.75% 3.32% 2.01%
2026/01/29 8.74% 5.55% 6.56% 5.76% 3.73% 4.61% 4.62% 2.54% 3.18% 2.28%
2026/01/30 10.36% 7.09% 6.58% 5.74% 4.17% 5.13% 3.89% 2.56% 2.66% 2.15%
2026/01/31 12.95% 6.66% 6.55% 6.15% 5.02% 4.01% 3.67% 2.82% 2.62% 2.61%
  • argos.co.uk
  • currys.co.uk
  • apple.com
  • amazon.co.uk
  • backmarket.co.uk
  • dyson.co.uk
  • ninjakitchen.co.uk
  • ao.com
  • sharkclean.co.uk
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

Argos.co.uk led January with a fluctuating spend share, peaking at 12.95% on the 31st. Backmarket.co.uk surged mid-month, reaching 12.43% on the 21st. Currys.co.uk and Apple.com maintained steady shares, while Amazon.co.uk and others showed varied trends.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 2552
2026/01/02 2552
2026/01/03 2489
2026/01/04 2478
2026/01/05 2608
2026/01/06 2580
2026/01/07 2550
2026/01/08 2608
2026/01/09 2544
2026/01/10 2623
2026/01/11 2557
2026/01/12 2495
2026/01/13 2575
2026/01/14 2569
2026/01/15 2545
2026/01/16 2544
2026/01/17 2519
2026/01/18 2461
2026/01/19 2462
2026/01/20 2493
2026/01/21 2356
2026/01/22 2259
2026/01/23 2271
2026/01/24 2201
2026/01/25 2222
2026/01/26 2708
2026/01/27 2540
2026/01/28 2519
2026/01/29 2608
2026/01/30 2563
2026/01/31 2522

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 2,708 on the 26th. The month concluded with 2,522 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
argos.co.uk 2.9%
temu.com 0.69%
very.co.uk 0.43%
samsung.com 0.26%
asda.com 0.25%
backmarket.co.uk -0.38%
sharkclean.co.uk -0.47%
dyson.co.uk -0.58%
ring.com -0.59%
ebay.co.uk -0.62%

Copyright © Adthena. All rights reserved.

Argos.co.uk surged with a 2.90% click share increase, while ebay.co.uk dropped by 0.62%. Temu.com and very.co.uk also gained, contrasting with declines from ring.com and dyson.co.uk.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk amazon.co.uk currys.co.uk backmarket.co.uk very.co.uk ebay.co.uk temu.com ao.com apple.com ninjakitchen.co.uk
2026/01/01 13.41% 5.27% 8.67% 9.92% 3.31% 4.18% 3.75% 2.56% 2.51% 2.13%
2026/01/02 13.86% 7.36% 8.1% 8.56% 2.85% 4.97% 6.11% 2.55% 2.62% 2.2%
2026/01/03 14.11% 8.2% 7.45% 8.38% 2.63% 4.89% 5.29% 2.49% 2.97% 2.35%
2026/01/04 13.64% 7.8% 6.72% 9.8% 3.02% 4.85% 4.86% 2.63% 3.01% 2.2%
2026/01/05 13.25% 8.09% 5.87% 8.59% 3.05% 4.34% 3.76% 2.73% 2.56% 2.36%
2026/01/06 11.04% 6.92% 7.16% 8.28% 2.65% 3.45% 2.76% 2.74% 2.97% 3.05%
2026/01/07 12.67% 4.98% 8.3% 9.66% 3.42% 4.18% 4.54% 3.12% 2.39% 1.94%
2026/01/08 12.48% 6.28% 6.82% 9.05% 1.95% 4.2% 2.52% 2.98% 2.82% 2.67%
2026/01/09 12.28% 6.2% 6.18% 10.23% 1.94% 4.32% 2.37% 2.61% 3.43% 2.57%
2026/01/10 10.1% 6.45% 5.74% 11.76% 2.79% 4.22% 3.46% 2.56% 2.97% 2.47%
2026/01/11 11.24% 6.4% 6.02% 9.81% 2.72% 4.59% 3.02% 2.85% 2.77% 2.65%
2026/01/12 11.4% 6.51% 6.16% 12.03% 2.52% 4.1% 2.87% 2.42% 3.17% 2.45%
2026/01/13 10.09% 8.68% 6.78% 8.09% 2.6% 3.8% 4.14% 3.16% 2.33% 2.42%
2026/01/14 10.28% 8.65% 7.28% 6.55% 2.03% 3.82% 2.55% 2.92% 2.71% 2.65%
2026/01/15 9.85% 8.62% 7.72% 5.94% 2.74% 3.77% 2.69% 2.87% 2.75% 2.53%
2026/01/16 12.27% 6.19% 6.18% 10.24% 1.94% 4.32% 2.37% 2.6% 3.43% 2.56%
2026/01/17 9.52% 8.09% 6.86% 10.69% 3.03% 2.73% 3.72% 2.28% 3.12% 2.44%
2026/01/18 9.18% 8.69% 7.05% 10.79% 2.78% 2.75% 3.07% 2.38% 2.69% 2.32%
2026/01/19 9.39% 9.39% 8.07% 10.59% 2.85% 3.02% 3% 2.8% 2.94% 1.99%
2026/01/20 8.5% 8.7% 7.65% 10.29% 2.91% 3.48% 2.91% 2.6% 2.62% 1.64%
2026/01/21 10.39% 5.8% 7.45% 15.78% 1.77% 2.76% 4.53% 2.24% 3.76% 1.35%
2026/01/22 12.89% 5.3% 6.68% 15.3% 2.97% 2.37% 3.95% 2% 4.14% 1.83%
2026/01/23 11.86% 5.09% 6.46% 13.55% 3.7% 2.06% 7.85% 2.12% 3.37% 2.62%
2026/01/24 12.84% 5.19% 6.06% 15.41% 3.96% 2.17% 5.43% 2.12% 3.52% 3.26%
2026/01/25 13% 5.54% 6.24% 15.31% 4.21% 2.16% 4.01% 1.91% 3.81% 2.94%
2026/01/26 12.73% 7.09% 6.92% 7.59% 4.49% 3.03% 3.54% 2.6% 3.58% 2.73%
2026/01/27 14.48% 7.15% 7.38% 6.75% 3.73% 2.88% 2.24% 2.4% 2.93% 2.73%
2026/01/28 13.41% 7.65% 6.64% 5.3% 3.33% 3.21% 2.27% 2.88% 3.28% 2.83%
2026/01/29 11.77% 7.89% 5.72% 4.47% 4.37% 3.62% 1.8% 2.68% 3.1% 2.97%
2026/01/30 13.92% 7.97% 7.32% 4.89% 4.62% 3.41% 2.14% 2.63% 2.75% 2.43%
2026/01/31 16.76% 8.39% 6.8% 5.81% 5.12% 4.03% 3.01% 2.85% 2.6% 2.27%
  • argos.co.uk
  • amazon.co.uk
  • currys.co.uk
  • backmarket.co.uk
  • very.co.uk
  • ebay.co.uk
  • temu.com
  • ao.com
  • apple.com
  • ninjakitchen.co.uk

Copyright © Adthena. All rights reserved.

Argos led January with a strong finish at 16.76%. Amazon’s share rose steadily, ending at 8.39%. Backmarket peaked mid-month, closing at 5.81%. Currys and Very showed moderate fluctuations, while eBay and Temu had minor variations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances - Last month
  1. 1
    iPad | Apple Official Site https://www.apple.com › uk

    Explore the lineup. Shop iPad, iPad Air, iPad mini, and the new iPad Pro. Engrave your iPad with your name or a personal note for free. Only at Apple. Services: Specialist help, Apple Store Pickup, Free engraving, Financing available.

  2. 2
    Argos https://www.argos.co.uk

    Official Site — Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. From Tech To Toys, We've Got Everything On Your...

  3. 3
    Currys Discount codes - Save with Exclusive Offers https://www.currys.co.uk

    Discover the latest Currys discount codes and save big on electronics, appliances and more. Unlock exclusive deals and start saving today.

  4. 4
    Ninja Winter Sale | Up To 30% Off Ninja Kitchen https://www.ninjakitchen.co.uk › ninja-kitchen

    The UK's No.1 Air Fryer & Multi-Cooker Brand*. 0% Finance Over £99. New Lines Added. Ninja Kitchen Appliances. Built With Purpose. 2Yr Guarantee*. Premium Quality.

  5. 5
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple leads with its personalized iPad offerings, emphasizing free engraving and financing. Argos and Currys focus on variety and savings, with Argos highlighting free delivery and Currys promoting exclusive discounts. Ninja Kitchen captivates with its winter sale and premium quality, while Temu entices with global product variety and free shipping.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports