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UK Retail Electronics & Appliances - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
currys.co.uk 17.73
amazon.co.uk 12.95
argos.co.uk 12.83
temu.com 10.01
backmarket.co.uk 3.31
apple.com 3.17
ao.com 2.68
ebay.co.uk 2.63
samsung.com 1.96
ninjakitchen.co.uk 1.44
others 31.29

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Currys.co.uk leads with a 17.73% click share. Amazon.co.uk and Argos.co.uk follow closely, while ‘others’ collectively hold a significant 31.29%.

Market Exposure

Share of Spend for the top 10 UK Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk currys.co.uk argos.co.uk backmarket.co.uk apple.com temu.com ebay.co.uk samsung.com ao.com very.co.uk
2025/05/01 14.73% 12.91% 5.27% 7.42% 3.31% 2.19% 2.89% 3.98% 3.54% 2.1%
2025/05/02 14.28% 12.5% 6.88% 6.8% 3.11% 2.07% 2.88% 3.68% 3.93% 2.13%
2025/05/03 15.38% 12.53% 7.52% 5.97% 2.98% 2.06% 3.03% 2.85% 4.1% 2.43%
2025/05/04 16.95% 10.8% 7.78% 5.23% 3.07% 2.07% 3.15% 3.3% 3.73% 2.91%
2025/05/05 17.58% 13.43% 7.69% 5.06% 2.99% 2.11% 2.93% 3.15% 3.38% 3.03%
2025/05/06 18.58% 11.34% 6.69% 5.14% 3.52% 2.31% 3.13% 3.71% 4.09% 2.98%
2025/05/07 17.08% 11.19% 6.48% 5.01% 3.61% 2.14% 3.12% 3.51% 4.63% 2.7%
2025/05/08 10.02% 12.42% 6.36% 5.84% 3.65% 2.15% 3.72% 3.46% 4.33% 2.92%
2025/05/09 11.76% 11.88% 6.51% 6.4% 3.45% 2.1% 3.4% 3.03% 3.64% 2.46%
2025/05/10 11.59% 10.5% 6.75% 7.81% 3.33% 2.38% 3.81% 2.92% 3.32% 2.05%
2025/05/11 11.97% 11.3% 6.91% 6.95% 3.34% 2.44% 4.05% 3.19% 3.63% 1.92%
2025/05/12 10.34% 13.88% 7.56% 6.28% 3.5% 2.47% 4.32% 2.99% 3.98% 2.04%
2025/05/13 10.17% 14.14% 6.37% 6.26% 3.84% 2.16% 3.71% 2.95% 4.2% 1.84%
2025/05/14 10.71% 10.73% 6.43% 6.97% 3.66% 2.1% 4.32% 2.58% 3.61% 1.67%
2025/05/15 10.7% 10.27% 4.45% 7.22% 3.96% 2.35% 3.91% 2.56% 3.62% 1.73%
2025/05/16 10.88% 8.46% 6.63% 6.48% 4.01% 2.83% 2.99% 2.69% 3.01% 2.06%
2025/05/17 11.74% 9.67% 6.55% 5.74% 4.27% 3.35% 3.35% 2.47% 2.52% 2.23%
2025/05/18 10.94% 12.49% 6.73% 5.81% 3.87% 3.57% 3.58% 2.4% 2.86% 2.3%
2025/05/19 12.7% 12.43% 8.18% 5.46% 4.07% 2.65% 3.17% 2.46% 3.47% 1.95%
2025/05/20 9.11% 11.48% 8.73% 6.02% 4.09% 2.56% 3.47% 2.37% 3.19% 1.65%
2025/05/21 7.3% 10.24% 9.32% 7.4% 4.1% 2.61% 3.65% 2.47% 2.9% 1.62%
2025/05/22 7.54% 9.04% 9.77% 6.07% 4.38% 3.34% 3.88% 2.54% 2.79% 1.8%
2025/05/23 7.62% 11.27% 10.11% 5.35% 4.6% 2.41% 3.51% 2.88% 2.78% 2.05%
2025/05/24 7.84% 11.35% 10.68% 5.11% 4.11% 3.13% 2.8% 3.17% 2.82% 2.03%
2025/05/25 7.79% 11.85% 9.33% 5.04% 4% 3.69% 3.64% 3.05% 2.89% 2.58%
2025/05/26 7.63% 12% 9.74% 5.09% 3.96% 3.63% 3.49% 3% 3.21% 2.39%
2025/05/27 9.18% 11.9% 8.62% 6.23% 4.38% 2.77% 3.24% 2.57% 2.99% 1.71%
2025/05/28 10.27% 11.07% 8.19% 6.58% 4.89% 2.49% 2.49% 2.76% 2.12% 1.75%
2025/05/29 10.36% 10.15% 8.43% 6.58% 3.92% 2.23% 2.94% 2.92% 2.14% 1.96%
2025/05/30 11% 10.74% 7.71% 6.44% 4.72% 2.59% 2.54% 2.63% 2.27% 2.33%
2025/05/31 11.25% 10.99% 8.12% 6.12% 4.42% 3% 2.86% 2.82% 2.8% 2.21%

Copyright © Adthena. All rights reserved.

In May 2025, Amazon.co.uk’s PPC spend share fluctuated, peaking at 18.58% on May 6, then declining to 11.25% by month’s end. Currys.co.uk maintained a steady presence, while Argos.co.uk saw a gradual increase, ending at 8.12%. Backmarket.co.uk and Apple.com showed minor variations, with Apple.com closing at 4.42%. Temu.com and eBay.co.uk experienced slight fluctuations, finishing at 3.0% and 2.86%, respectively. Samsung.com and AO.com had modest changes, ending at 2.82% and 2.8%. Very.co.uk’s share remained low, closing at 2.21%.

Market Exposure

Competitor Count for UK Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 3274
2025/05/02 3324
2025/05/03 3262
2025/05/04 3239
2025/05/05 3321
2025/05/06 3252
2025/05/07 3391
2025/05/08 3451
2025/05/09 3427
2025/05/10 3390
2025/05/11 3413
2025/05/12 3403
2025/05/13 3444
2025/05/14 3452
2025/05/15 3529
2025/05/16 3438
2025/05/17 3273
2025/05/18 3257
2025/05/19 3230
2025/05/20 3247
2025/05/21 3199
2025/05/22 3191
2025/05/23 3084
2025/05/24 3054
2025/05/25 2976
2025/05/26 3054
2025/05/27 3075
2025/05/28 3056
2025/05/29 3068
2025/05/30 3022
2025/05/31 2982

Copyright © Adthena. All rights reserved.

Advertisers peaked mid-May at 3,529, then declined, ending the month at 2,982.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
argos.co.uk 3.53%
temu.com 3.47%
ninjakitchen.co.uk 0.77%
hp.com 0.52%
govee.com 0.36%
backmarket.co.uk -0.42%
ebay.co.uk -0.48%
samsung.com -0.6%
ao.com -0.98%
amazon.co.uk -4.4%

Copyright © Adthena. All rights reserved.

Argos.co.uk and Temu.com surged in click share, gaining 3.53 and 3.47, respectively. Amazon.co.uk saw the largest decline, dropping by 4.4.

Campaign Efficiency

UK Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk currys.co.uk argos.co.uk backmarket.co.uk temu.com ebay.co.uk very.co.uk ao.com johnlewis.com samsung.com
2025/05/01 18.24% 11.64% 6.34% 8.32% 4.98% 4.06% 2.57% 3.46% 1.85% 1.61%
2025/05/02 17.67% 11.32% 8.08% 7.61% 4.48% 3.99% 2.61% 3.8% 1.72% 1.76%
2025/05/03 18.86% 10.85% 8.79% 6.73% 3.81% 4.23% 3.08% 3.74% 1.87% 1.44%
2025/05/04 20.73% 9.73% 8.96% 5.74% 3.8% 4.3% 3.64% 3.5% 1.98% 1.78%
2025/05/05 21.6% 11.59% 8.82% 5.6% 3.77% 4.02% 3.76% 3.16% 1.91% 1.64%
2025/05/06 22.76% 10% 7.78% 5.73% 3.94% 4.23% 3.78% 3.94% 1.93% 2.02%
2025/05/07 21.48% 9.7% 7.65% 5.56% 3.53% 4.34% 3.4% 4.67% 1.82% 1.88%
2025/05/08 12.8% 11.08% 7.37% 6.58% 3.63% 5.22% 3.79% 4.59% 2.02% 2.02%
2025/05/09 14.8% 10.65% 7.51% 7.2% 3.33% 4.74% 3.17% 3.52% 1.82% 1.71%
2025/05/10 14.54% 9.66% 7.84% 8.83% 4.07% 5.22% 2.67% 3.1% 1.72% 1.72%
2025/05/11 14.96% 10.29% 8.05% 7.74% 4.21% 5.49% 2.45% 3.39% 1.81% 1.82%
2025/05/12 13.02% 12.4% 8.89% 7.08% 4.49% 5.94% 2.58% 3.75% 2.26% 1.63%
2025/05/13 12.99% 12.62% 7.68% 7.23% 3.89% 5.24% 2.41% 4.02% 1.8% 1.55%
2025/05/14 13.63% 10.15% 7.68% 7.82% 3.79% 6.02% 2.16% 3.42% 1.91% 1.43%
2025/05/15 13.74% 9.4% 5.21% 8.38% 4.17% 5.56% 2.33% 3.4% 2.31% 1.36%
2025/05/16 14.14% 8.2% 7.97% 7.37% 5.61% 4.17% 2.69% 2.84% 2.35% 1.37%
2025/05/17 15.11% 9.34% 8.11% 6.59% 6.25% 4.61% 2.88% 2.4% 2.16% 1.25%
2025/05/18 13.97% 11.76% 8.25% 6.48% 6.53% 4.87% 2.95% 2.74% 2.04% 1.2%
2025/05/19 16.31% 11.66% 9.78% 6.28% 5.48% 4.39% 2.52% 3.31% 2.27% 1.05%
2025/05/20 11.86% 10.98% 10.52% 7.2% 4.52% 5.04% 2.24% 3.09% 2.06% 1%
2025/05/21 9.65% 9.76% 11.21% 8.57% 5.05% 5.16% 2.14% 2.81% 1.73% 1.04%
2025/05/22 9.73% 8.76% 11.61% 6.99% 6.49% 5.56% 2.31% 2.66% 1.65% 1.15%
2025/05/23 9.85% 11.19% 12.17% 6.37% 4.81% 5.04% 2.79% 2.71% 1.73% 1.37%
2025/05/24 10.1% 11.15% 12.82% 6.05% 6.74% 3.9% 2.67% 2.72% 1.9% 1.66%
2025/05/25 10.02% 12.19% 11.41% 5.88% 6.5% 4.96% 3.48% 2.74% 1.99% 1.66%
2025/05/26 9.84% 12.57% 11.61% 5.95% 6.58% 4.88% 3.27% 3.04% 1.84% 1.48%
2025/05/27 12.21% 12.04% 10.6% 7.27% 4.94% 4.55% 2.45% 2.86% 2.07% 1.19%
2025/05/28 13.2% 11.19% 10.27% 7.84% 4.69% 3.54% 2.45% 2.04% 2.23% 1.27%
2025/05/29 13.72% 9.85% 10.1% 7.73% 3.93% 4.16% 2.63% 2% 2.46% 1.39%
2025/05/30 14.28% 10.58% 9.36% 7.6% 5.58% 3.55% 3.06% 2.19% 2.33% 1.26%
2025/05/31 14.61% 10.7% 9.82% 7.17% 5.86% 4.04% 2.88% 2.66% 2.24% 1.41%

Copyright © Adthena. All rights reserved.

Amazon.co.uk started May strong, peaking at 22.76% on the 6th, but ended at 14.61%. Currys.co.uk fluctuated, closing at 10.7%. Argos.co.uk rose steadily, finishing at 9.82%. Backmarket.co.uk saw ups and downs, ending at 7.17%. Temu.com had a mid-month peak, closing at 5.86%. Ebay.co.uk remained stable, ending at 4.04%. Very.co.uk showed slight growth, finishing at 2.88%. Ao.com declined, closing at 2.66%. Johnlewis.com had a slight increase, ending at 2.24%. Samsung.com saw a dip, closing at 1.41%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Apple TV | £8.99/month | Start Your 7 Day Free Trial https://www.amazon.co.uk/

    Renews at £8.99/month after trial. Cancel anytime. Watch Apple TV on Prime Video.

  2. 2
    You Won't Find It Cheaper https://www.ao.com

    Shop Washing Machines Now — Shop Washing Machines From The...

  3. 3
    Apple - Official Site https://www.apple.com › uk

    Spread the cost of your favourite Apple products with 0% finance. Terms Apply. Shop iPhone, Mac, iPad, AirPods, accessories and more.

  4. 4
    Argos UK Official https://www.argos.co.uk › argos › uk

    Argos — Shop All You Need At Argos. Get Free Standard Delivery on Small Items When You Spend £100. Don't Miss Out, Link Your Nectar Card To Your...

  5. 5
    Temu.com Official Site | Free Shipping Today | All Categories https://www.temu.com

    Shop Exciting Products, Brands, And Tools At Temu. Quality Products Sourced Around the World.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon.co.uk entices with a £8.99/month Apple TV offer, highlighting a 7-day free trial. AO.com promises unbeatable prices on washing machines, while Apple.com offers 0% finance on beloved products. Argos.co.uk lures with free delivery on orders over £100, and Temu.com captivates with global quality products and free shipping.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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