Share of Clicks for top 10 UK Retail Electronics & Appliances brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| argos.co.uk | 16.97 |
| apple.com | 11.32 |
| temu.com | 10.18 |
| currys.co.uk | 7.68 |
| amazon.co.uk | 6.01 |
| backmarket.co.uk | 3.61 |
| ao.com | 2.21 |
| dyson.co.uk | 2.2 |
| johnlewis.com | 2.12 |
| very.co.uk | 2.1 |
| others | 35.6 |
- argos.co.uk - 16.97%
- apple.com - 11.32%
- temu.com - 10.18%
- currys.co.uk - 7.68%
- amazon.co.uk - 6.01%
- backmarket.co.uk - 3.61%
- ao.com - 2.21%
- dyson.co.uk - 2.2%
- johnlewis.com - 2.12%
- very.co.uk - 2.1%
- others - 35.6%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Argos leads with 16.97% click share, followed by Apple at 11.32%. Temu captures 10.18%, while ‘others’ collectively hold a significant 35.6%.
Share of Spend for the top 10 UK Retail Electronics & Appliances brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | apple.com | currys.co.uk | argos.co.uk | amazon.co.uk | backmarket.co.uk | dyson.co.uk | johnlewis.com | ao.com | very.co.uk | hp.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 13.12% | 8.32% | 7.95% | 7.14% | 6.19% | 3% | 3.93% | 2.76% | 3.38% | 1.48% |
| 2025/11/02 | 13.79% | 7.55% | 8.36% | 7.34% | 6.34% | 3.02% | 3.59% | 2.56% | 3.77% | 1.39% |
| 2025/11/03 | 12.96% | 7.22% | 9.48% | 5.57% | 7.02% | 3.17% | 3.44% | 2.92% | 4.02% | 1.46% |
| 2025/11/04 | 9.52% | 6.89% | 9.81% | 5.69% | 7.29% | 2.82% | 4.05% | 3.2% | 5.1% | 1.95% |
| 2025/11/05 | 13.04% | 5.95% | 8.5% | 5.64% | 6% | 2.89% | 3.76% | 3.18% | 5.25% | 1.75% |
| 2025/11/06 | 14.08% | 4.8% | 8.66% | 4.07% | 6.87% | 2.91% | 3.59% | 2.78% | 5.92% | 2.14% |
| 2025/11/07 | 11.8% | 5.78% | 9.37% | 4.58% | 6.14% | 3.02% | 2.59% | 3.23% | 4.45% | 2.18% |
| 2025/11/08 | 13.79% | 5.32% | 8.88% | 3.66% | 6.5% | 2.81% | 2.51% | 2.98% | 5.21% | 1.62% |
| 2025/11/09 | 16.31% | 5% | 6.86% | 4.36% | 7.18% | 2.98% | 2.03% | 2.98% | 4.94% | 1.47% |
| 2025/11/10 | 15.6% | 5.96% | 7.05% | 4.18% | 7.17% | 3.33% | 2.02% | 3.18% | 4.08% | 1.36% |
| 2025/11/11 | 15.16% | 5.31% | 6.61% | 4.04% | 8.95% | 3.29% | 1.64% | 2.85% | 4.9% | 1.43% |
| 2025/11/12 | 15.28% | 6.76% | 6.2% | 8.33% | 6.95% | 3.24% | 2.09% | 2.92% | 3.68% | 1.87% |
| 2025/11/13 | 14.52% | 6.59% | 5.25% | 7.67% | 6.74% | 3.77% | 2.52% | 3.19% | 1.74% | 2.15% |
| 2025/11/14 | 14.97% | 5.88% | 7.93% | 4.42% | 6.45% | 4.11% | 2.86% | 3.06% | 1.68% | 2.26% |
| 2025/11/15 | 13.81% | 7.6% | 7.64% | 3.94% | 6.15% | 4.17% | 3.04% | 2.99% | 2.35% | 2.87% |
| 2025/11/16 | 12.8% | 8.14% | 7.88% | 3.98% | 5.51% | 4.58% | 3.7% | 2.81% | 2.48% | 2.77% |
| 2025/11/17 | 14.99% | 6.84% | 7.52% | 3.76% | 4.85% | 4.59% | 3.38% | 2.36% | 2.23% | 2.59% |
| 2025/11/18 | 15.07% | 8.96% | 6.91% | 2.71% | 5.48% | 4.38% | 3.42% | 2.86% | 2.5% | 2.67% |
| 2025/11/19 | 10.85% | 8.4% | 7.18% | 3.94% | 7.02% | 4.05% | 2.99% | 3.17% | 2.61% | 2.65% |
| 2025/11/20 | 15.23% | 6.1% | 6.25% | 4.5% | 6.34% | 4.2% | 2.1% | 2.73% | 1.97% | 2.22% |
| 2025/11/21 | 10.7% | 6.33% | 7.25% | 7.29% | 7.17% | 4.24% | 2.04% | 2.83% | 2.06% | 2.71% |
| 2025/11/22 | 11.95% | 6.57% | 7.37% | 6.35% | 5.84% | 3.95% | 2.84% | 2.57% | 2.51% | 2.29% |
| 2025/11/23 | 11.49% | 5.98% | 6.79% | 6.79% | 5.82% | 4.25% | 2.59% | 2.09% | 2.41% | 2.05% |
| 2025/11/24 | 10.88% | 6.56% | 7.81% | 5.6% | 5.73% | 4.3% | 2.47% | 2.45% | 2.19% | 2.43% |
| 2025/11/25 | 10.74% | 7.01% | 8.06% | 4.97% | 5.43% | 4.45% | 2.92% | 2.58% | 1.84% | 2.95% |
| 2025/11/26 | 11.8% | 5.96% | 8.31% | 4.28% | 5.19% | 4.5% | 2.31% | 2.51% | 2.17% | 2.5% |
| 2025/11/27 | 8.94% | 6.01% | 7.94% | 5.81% | 6.53% | 3.82% | 2.6% | 2.77% | 2.36% | 2.97% |
| 2025/11/28 | 10.13% | 5.64% | 10.16% | 7.65% | 6.01% | 3.68% | 2.39% | 2.72% | 2.47% | 2.3% |
| 2025/11/29 | 9.09% | 7.2% | 8.22% | 6.83% | 4.77% | 4% | 3.41% | 2.91% | 2.88% | 2.19% |
| 2025/11/30 | 9.21% | 7.62% | 7.49% | 6.32% | 4.92% | 4.09% | 3.35% | 3.11% | 3.07% | 2.4% |
- apple.com
- currys.co.uk
- argos.co.uk
- amazon.co.uk
- backmarket.co.uk
- dyson.co.uk
- johnlewis.com
- ao.com
- very.co.uk
- hp.com
Copyright © Adthena. All rights reserved.
In November 2025, Apple led PPC spend, peaking mid-month. Currys and Argos showed fluctuating trends, while Amazon’s spend dipped early but rose later. Dyson and John Lewis maintained steady growth, ending the month strong.
Competitor Count for UK Retail Electronics & Appliances
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 2714 |
| 2025/11/02 | 2737 |
| 2025/11/03 | 2770 |
| 2025/11/04 | 2850 |
| 2025/11/05 | 2814 |
| 2025/11/06 | 2778 |
| 2025/11/07 | 2808 |
| 2025/11/08 | 2774 |
| 2025/11/09 | 2638 |
| 2025/11/10 | 2677 |
| 2025/11/11 | 2572 |
| 2025/11/12 | 2642 |
| 2025/11/13 | 2703 |
| 2025/11/14 | 2616 |
| 2025/11/15 | 2593 |
| 2025/11/16 | 2506 |
| 2025/11/17 | 2609 |
| 2025/11/18 | 2571 |
| 2025/11/19 | 2568 |
| 2025/11/20 | 2487 |
| 2025/11/21 | 2626 |
| 2025/11/22 | 2552 |
| 2025/11/23 | 2486 |
| 2025/11/24 | 2548 |
| 2025/11/25 | 2574 |
| 2025/11/26 | 2501 |
| 2025/11/27 | 2587 |
| 2025/11/28 | 2556 |
| 2025/11/29 | 2504 |
| 2025/11/30 | 2575 |
Copyright © Adthena. All rights reserved.
November began with 2,714 advertisers, peaking at 2,850 on the 4th. A decline followed, reaching 2,486 by the 23rd. The month concluded with a slight recovery, ending at 2,575 advertisers.
