UK Retail Grocery and Food - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – UK

Google AI Overview visibility for Retail Grocery and Food UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.9760711459
75.0239288541
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 18%
Navigational 2%
Seasonal 6%
Local 3%
Problem Solving 5%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ocado.com 7.6
marksandspencer.com 7.56
just-eat.co.uk 5.19
sainsburys.co.uk 5.06
amazon.co.uk 4.27
fortnumandmason.com 3.52
tesco.com 3.25
moonpig.com 2.58
bloomandwild.com 2.41
iceland.co.uk 1.6
others 56.96
  • ocado.com - 7.6%
  • marksandspencer.com - 7.56%
  • just-eat.co.uk - 5.19%
  • sainsburys.co.uk - 5.06%
  • amazon.co.uk - 4.27%
  • fortnumandmason.com - 3.52%
  • tesco.com - 3.25%
  • moonpig.com - 2.58%
  • bloomandwild.com - 2.41%
  • iceland.co.uk - 1.6%
  • others - 56.96%

Copyright © Adthena. All rights reserved.

In the PPC landscape, “others” dominate with 56.96% click share, while Ocado leads individual advertisers at 7.6%, closely followed by Marks & Spencer at 7.56%.

Market Exposure

Share of Spend for the top 10 UK Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date marksandspencer.com ocado.com fortnumandmason.com amazon.co.uk hampers.com regencyhampers.com bloomandwild.com just-eat.co.uk deliveroo.co.uk interflora.co.uk
2026/02/01 5.53% 6.39% 3.86% 3.63% 1.58% 1.83% 7.64% 2.92% 1.36% 1.35%
2026/02/02 6.55% 5.83% 4.72% 3.64% 1.48% 1.54% 5.49% 2.61% 1.3% 2.58%
2026/02/03 7.55% 7.18% 5.8% 3.46% 2.52% 1.72% 3.6% 1.89% 1.16% 2.33%
2026/02/04 6.32% 7.6% 4.93% 3.19% 1.81% 1.54% 4.06% 2.48% 2.66% 1.93%
2026/02/05 6.4% 7.76% 5.42% 3.63% 1.03% 1.57% 4.86% 1.52% 1.47% 1.85%
2026/02/06 6.35% 7.36% 4.37% 3.89% 1.11% 1.71% 6.51% 0.87% 1.3% 2.76%
2026/02/07 7.49% 5.19% 3.19% 3.3% 1.92% 1.67% 7.09% 2.72% 1.77% 2.18%
2026/02/08 5.12% 5.61% 2.25% 3.48% 1.9% 1.77% 6.95% 3.14% 1.7% 1.97%
2026/02/09 6.49% 4.9% 5.3% 3.05% 2.56% 1.89% 6.14% 3.2% 2.67% 2.52%
2026/02/10 7.13% 4.36% 5.37% 3.11% 1.59% 2.09% 4.89% 4.02% 1.43% 2.93%
2026/02/11 7.05% 4.14% 5.97% 2.72% 2.1% 2.5% 5.9% 2.55% 2.39% 2.26%
2026/02/12 6.4% 5.88% 4.67% 3.05% 2.1% 2.13% 6.19% 1.4% 1.4% 2.81%
2026/02/13 6.31% 7.33% 4.34% 3.87% 1.1% 1.7% 6.48% 0.86% 1.29% 2.74%
2026/02/14 7.45% 5.22% 3.16% 3.27% 1.9% 1.65% 7.05% 2.7% 1.8% 2.16%
2026/02/15 5.1% 5.64% 2.24% 3.46% 1.89% 1.76% 6.92% 3.12% 1.74% 1.96%
2026/02/16 6.46% 4.93% 5.27% 3.04% 2.54% 1.88% 6.11% 3.19% 2.68% 2.5%
2026/02/17 4.7% 5.52% 7.46% 3.78% 4.48% 3.05% 2.59% 1.78% 2% 1.01%
2026/02/18 7.22% 5.82% 7.53% 3.48% 3.19% 3.09% 4.56% 2.25% 3.05% 1.9%
2026/02/19 5.6% 6.43% 7.08% 4.2% 2.06% 2.03% 4.37% 2.73% 3.06% 2.5%
2026/02/20 7.87% 6.82% 7.13% 2.8% 1.09% 2.2% 6.29% 3.81% 2.22% 2.77%
2026/02/21 6.99% 6.21% 8.1% 2.77% 1.03% 1.87% 6.46% 2.51% 2.6% 2.35%
2026/02/22 6.9% 6.85% 6.77% 2.59% 1.34% 1.63% 6.21% 3.3% 2.15% 1.6%
2026/02/23 8.29% 7.07% 7.43% 3.17% 1.7% 1.88% 6.04% 1.71% 2.07% 1.81%
2026/02/24 8.76% 6.69% 6.88% 3.52% 2.63% 2.31% 5.03% 1.08% 1.44% 2.22%
2026/02/25 10.01% 6.88% 7.44% 4.45% 2.58% 2.4% 4.21% 0.43% 1.53% 1.55%
2026/02/26 7.57% 6.49% 7.41% 3.46% 2.7% 2.28% 3.95% 1.46% 1.04% 1.72%
2026/02/27 10.05% 5.64% 7.74% 3.29% 2.79% 2.35% 3.56% 1.63% 0.93% 0.97%
2026/02/28 11.7% 6.01% 5.58% 3.48% 3.13% 2.28% 1.47% 1.25% 1.07% 0.64%
  • marksandspencer.com
  • ocado.com
  • fortnumandmason.com
  • amazon.co.uk
  • hampers.com
  • regencyhampers.com
  • bloomandwild.com
  • just-eat.co.uk
  • deliveroo.co.uk
  • interflora.co.uk

Copyright © Adthena. All rights reserved.

Marksandspencer.com surged in February, peaking at 11.70% on the 28th. Ocado.com fluctuated, ending at 6.01%. Fortnumandmason.com saw a mid-month rise, closing at 5.58%. Amazon.co.uk remained steady, finishing at 3.48%. Hampers.com gradually increased, reaching 3.13%. Regencyhampers.com showed stability, ending at 2.28%. Bloomandwild.com declined, closing at 1.47%. Just-eat.co.uk decreased, finishing at 1.25%. Deliveroo.co.uk remained low, ending at 1.07%. Interflora.co.uk dropped, closing at 0.64%.

Market Exposure

Competitor Count for UK Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 1620
2026/02/02 1734
2026/02/03 1820
2026/02/04 1795
2026/02/05 1842
2026/02/06 1818
2026/02/07 1780
2026/02/08 1746
2026/02/09 1719
2026/02/10 1739
2026/02/11 1785
2026/02/12 1744
2026/02/13 1818
2026/02/14 1780
2026/02/15 1746
2026/02/16 1719
2026/02/17 1525
2026/02/18 1730
2026/02/19 1664
2026/02/20 1590
2026/02/21 1526
2026/02/22 1600
2026/02/23 1658
2026/02/24 1669
2026/02/25 1629
2026/02/26 1586
2026/02/27 1597
2026/02/28 1615

Copyright © Adthena. All rights reserved.

February began with 1,620 advertisers, peaking at 1,842 on the 5th. A decline followed, reaching 1,525 on the 17th. The month concluded with 1,615 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fortnumandmason.com 1.17%
marksandspencer.com 1.08%
hotelchocolat.com 0.94%
ocado.com 0.8%
sainsburys.co.uk 0.63%
thecornishcompany.com -0.35%
ebay.co.uk -0.42%
myprotein.com -0.43%
bloomandwild.com -0.69%
just-eat.co.uk -1.04%

Copyright © Adthena. All rights reserved.

Marks & Spencer and Fortnum & Mason lead with click share gains, while Just Eat and Bloom & Wild face declines.

Campaign Efficiency

UK Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date marksandspencer.com ocado.com amazon.co.uk fortnumandmason.com waitrose.com ubereats.com sainsburys.co.uk just-eat.co.uk deliveroo.co.uk bloomandwild.com
2026/02/01 3.7% 7.65% 5.71% 2.95% 1.77% 1.03% 0.69% 2.71% 1.32% 4.15%
2026/02/02 4.59% 6.77% 5.66% 3.7% 2.54% 1.29% 0.49% 1.96% 0.97% 3.41%
2026/02/03 4.67% 8.56% 5.54% 4.77% 1.52% 0.83% 1.6% 1.63% 1.06% 2.08%
2026/02/04 3.85% 9.26% 5.13% 4.02% 1.57% 1.03% 1.81% 2.22% 2.68% 2.14%
2026/02/05 3.96% 8.91% 5.77% 4.3% 1.52% 0.67% 3.18% 1.22% 1.71% 2.45%
2026/02/06 3.96% 8.42% 6.33% 3.43% 1.51% 1.48% 1.78% 0.72% 1.4% 3.29%
2026/02/07 4.75% 6.37% 5.46% 2.53% 1.61% 1.74% 0.64% 2.49% 1.86% 3.77%
2026/02/08 3.4% 6.72% 5.43% 1.82% 1.12% 2.24% 2.35% 2.64% 2.34% 3.66%
2026/02/09 4.08% 6.17% 4.94% 4.29% 1.81% 1.81% 1.91% 2.75% 2.42% 3.51%
2026/02/10 4.5% 5.42% 4.84% 4.62% 1.7% 1.91% 0.58% 3.64% 1.55% 2.5%
2026/02/11 4.34% 5.44% 4.47% 5.14% 1.35% 1.21% 2.32% 2.25% 2.43% 3.3%
2026/02/12 4.14% 7.45% 4.71% 3.93% 1.59% 1.36% 1.81% 1.53% 1.56% 3.57%
2026/02/13 3.96% 8.42% 6.33% 3.43% 1.51% 1.48% 1.78% 0.72% 1.4% 3.29%
2026/02/14 4.75% 6.37% 5.46% 2.53% 1.61% 1.74% 0.64% 2.49% 1.86% 3.77%
2026/02/15 3.4% 6.72% 5.43% 1.82% 1.12% 2.24% 2.35% 2.64% 2.34% 3.66%
2026/02/16 4.08% 6.17% 4.94% 4.29% 1.81% 1.81% 1.91% 2.75% 2.42% 3.51%
2026/02/17 3.11% 7.03% 6.29% 5.74% 1.12% 2.02% 3.86% 1.6% 1.99% 1.23%
2026/02/18 4.31% 6.63% 4.81% 5.53% 1.93% 1.6% 0.6% 1.78% 2.41% 2%
2026/02/19 3.67% 7.88% 6.43% 5.54% 4.31% 2.49% 0.74% 2.52% 2.72% 1.98%
2026/02/20 4.81% 8.02% 4.69% 6.05% 3.05% 2.35% 5.56% 3.77% 1.79% 2.96%
2026/02/21 4.88% 8.03% 4.09% 6.64% 3.15% 1.14% 3.72% 2.81% 2.01% 3.06%
2026/02/22 4.9% 8.22% 3.76% 5.77% 2.58% 1.67% 1.68% 3.4% 2.2% 3.61%
2026/02/23 5.71% 8.67% 4.86% 6.44% 2.46% 1.58% 0.79% 1.61% 2.15% 3.18%
2026/02/24 5.74% 8.3% 5.36% 6.21% 2.46% 0.98% 2.07% 0.97% 1.65% 2.17%
2026/02/25 7.03% 8.65% 5.43% 6.59% 3.08% 1.11% 0.68% 0.44% 1.27% 1.83%
2026/02/26 5.5% 8.08% 5.46% 6.14% 2.86% 1.38% 2.23% 1.39% 0.93% 1.57%
2026/02/27 6.91% 7.42% 5.11% 6.67% 3.16% 1.67% 0.57% 1.41% 0.87% 1.59%
2026/02/28 7.97% 7.71% 5.53% 4.74% 3.41% 1.6% 1.34% 1.04% 0.88% 0.64%
  • marksandspencer.com
  • ocado.com
  • amazon.co.uk
  • fortnumandmason.com
  • waitrose.com
  • ubereats.com
  • sainsburys.co.uk
  • just-eat.co.uk
  • deliveroo.co.uk
  • bloomandwild.com

Copyright © Adthena. All rights reserved.

In February 2026, Marks & Spencer’s impression share surged from 3.7% to 7.97%. Ocado maintained a strong presence, peaking at 8.67%. Amazon’s share fluctuated, ending at 5.53%. Fortnum & Mason saw growth, reaching 6.67%. Waitrose and UberEats had modest gains, while Sainsbury’s and Just Eat experienced volatility. Deliveroo and Bloom & Wild showed declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food - Last month
  1. 1
    Same-Day Grocery Delivery https://www.amazon.co.uk/

    Same-Day Delivery To Your Door — Same Day Delivery, Place Your Order By Lunchtime And You'll Be Cooking In Time For Dinner. Discover...

  2. 2
    Get Your Groceries In Minutes - Deliveroo – Grocery Delivery https://www.deliveroo.co.uk › grocery › delivery

    Shop stress-free with groceries delivered straight to your door. From fruit and veg to household essentials, Deliveroo has you covered. Fast delivery.

  3. 3
    Just Eat - Just Eat.co.uk https://www.just-eat.co.uk

    Freshly Cooked From Your Favourite London Restaurants. Order With Just Eat.

  4. 4
    Sainsbury's Groceries Online

    Home Delivery at Sainsbury's — Get high value deals today! Shop a wide variety of quality products at affordable prices. Purchase our top offers every week. Spend less and eat better at...

  5. 5
    Groceries Delivered. Uber Eats - Delivery In As Little As 20min https://www.ubereats.com

    Order Grocery delivery online from shops near you with Uber Eats. Get (Almost) Anything Delivered...

Copyright © Adthena. All rights reserved.

In the competitive world of grocery delivery, Amazon.co.uk promises same-day service, enticing customers with convenience. Deliveroo.co.uk highlights speed, offering groceries in minutes. Just-Eat.co.uk focuses on freshly cooked meals from favorite restaurants. Sainsbury’s emphasizes value and variety, while Uber Eats boasts rapid delivery in as little as 20 minutes.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports