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UK Retail Grocery and Food - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
sainsburys.co.uk 12.77
amazon.co.uk 8.33
ocado.com 8.29
moonpig.com 6.07
waitrose.com 5.45
hotelchocolat.com 4.49
myprotein.com 3.86
bloomandwild.com 2.83
patisserie-valerie.co.uk 2.48
interflora.co.uk 1.8
others 43.63

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In the PPC landscape, Sainsbury’s leads with 12.77% click share, closely followed by Amazon at 8.33%. Ocado and Moonpig trail behind, while ‘others’ dominate with 43.63%.

Market Exposure

Share of Spend for the top 10 UK Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ocado.com moonpig.com bloomandwild.com amazon.co.uk hotelchocolat.com sainsburys.co.uk interflora.co.uk theproteinworks.com waitrose.com patisserie-valerie.co.uk
2025/05/01 6.11% 6.81% 5.85% 11.71% 2.3% 2.3% 3.87% 2.9% 7.6% 2.12%
2025/05/02 6.85% 4.75% 5.69% 10.67% 3.3% 4.96% 4.39% 2.53% 8.41% 1.34%
2025/05/03 7% 5.32% 3.39% 11.21% 3.18% 5.84% 3.63% 2.01% 9.08% 1.4%
2025/05/04 6.8% 5.57% 4.95% 12% 3.33% 5.23% 2.74% 2.11% 8.09% 1.67%
2025/05/05 7.95% 5.01% 4.65% 12.5% 3.13% 3.84% 3.71% 2.12% 6.32% 2.04%
2025/05/06 8.39% 4.24% 4.14% 13.72% 3.13% 4.07% 4.09% 1.98% 7.26% 2.4%
2025/05/07 7.05% 4.45% 6.67% 11.89% 1.46% 4.26% 7.01% 1.99% 5.08% 2.59%
2025/05/08 8.79% 4.27% 8.34% 6.47% 0.89% 6% 6.61% 1.92% 4.86% 2.53%
2025/05/09 10.2% 4.12% 8.72% 7.09% 1.02% 5.92% 6.31% 1.7% 5.11% 2.61%
2025/05/10 10.15% 5.85% 8.02% 6.93% 1.97% 3.2% 4.79% 1.78% 4.98% 2.71%
2025/05/11 10.34% 5.89% 7.59% 6.94% 1.52% 4.34% 5.67% 1.73% 4.23% 3%
2025/05/12 10.33% 5.62% 8.2% 7.44% 0.83% 2.38% 5.37% 2% 3.76% 3.74%
2025/05/13 8.93% 4.11% 8.82% 7.6% 1.63% 1.68% 6.15% 1.74% 6.13% 3.72%
2025/05/14 7.62% 4.87% 9.81% 7.76% 1.86% 2.3% 4.54% 1.69% 8.63% 3.25%
2025/05/15 7.99% 4.51% 7.75% 8.16% 1.16% 4.1% 5.12% 1.64% 8.25% 2.48%
2025/05/16 7.14% 4.18% 7.6% 7.09% 1.45% 6.33% 5.92% 1.84% 6.87% 1.67%
2025/05/17 4.76% 6.08% 5.41% 9.87% 2.4% 9.48% 3.17% 1.91% 7.17% 1.03%
2025/05/18 5.68% 6.73% 5.57% 10.12% 2.88% 6.11% 2.32% 2.43% 7.05% 1.25%
2025/05/19 7.09% 5.01% 6.49% 10.23% 2.24% 10.74% 4.19% 2.16% 4.45% 2.08%
2025/05/20 8.23% 8.15% 6.5% 6.53% 1.03% 5.77% 4.01% 2.33% 3.99% 2.77%
2025/05/21 7.18% 7.11% 10.21% 3.9% 1.77% 5.05% 4.59% 2.31% 3.11% 2.97%
2025/05/22 6.13% 5.83% 12.19% 3.39% 1.71% 5.33% 3.86% 2.34% 3.95% 3.44%
2025/05/23 8.09% 5.11% 8.95% 3.95% 1.84% 6.87% 4.34% 2.3% 3.86% 2.5%
2025/05/24 9.67% 6.52% 8.52% 3.87% 1.64% 6.34% 3.02% 2.17% 3.28% 1.78%
2025/05/25 7.58% 7.7% 11.23% 5.48% 1.74% 4.47% 1.24% 2.12% 3.6% 1.59%
2025/05/26 8.3% 5.94% 11.8% 4.79% 1.95% 2.72% 2.67% 2.54% 2.79% 2.24%
2025/05/27 8.25% 5.64% 12.57% 5.31% 1.24% 1.24% 4.21% 2.72% 3.15% 1.89%
2025/05/28 7.05% 7.42% 13.04% 4.81% 2.07% 2.59% 4.54% 2.56% 2.7% 1.76%
2025/05/29 7.27% 4.63% 12.44% 5.22% 3.07% 4.6% 5.85% 2.08% 2.17% 1.84%
2025/05/30 6.48% 4.44% 11.38% 5.01% 1.95% 8.68% 3.87% 2.22% 2.24% 1.19%
2025/05/31 6.69% 6.22% 5.25% 5.24% 4.7% 3.75% 3.13% 2.23% 1.9% 1.55%

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In May 2025, Bloom & Wild surged, peaking at 13.04% on the 28th. Amazon’s share fluctuated, starting strong but declining mid-month. Ocado’s share peaked early, then stabilized. Moonpig and Waitrose showed varied trends, while Hotel Chocolat and Patisserie Valerie remained low.

Market Exposure

Competitor Count for UK Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 2048
2025/05/02 2035
2025/05/03 2051
2025/05/04 2036
2025/05/05 2038
2025/05/06 2023
2025/05/07 2207
2025/05/08 2254
2025/05/09 2235
2025/05/10 2198
2025/05/11 2230
2025/05/12 2207
2025/05/13 2226
2025/05/14 2236
2025/05/15 2244
2025/05/16 2190
2025/05/17 2101
2025/05/18 2089
2025/05/19 2021
2025/05/20 2092
2025/05/21 2075
2025/05/22 2027
2025/05/23 1970
2025/05/24 1981
2025/05/25 1948
2025/05/26 1949
2025/05/27 1950
2025/05/28 1965
2025/05/29 1956
2025/05/30 1905
2025/05/31 1927

Copyright © Adthena. All rights reserved.

May began with 2,048 advertisers, peaking at 2,254 on May 8. A decline followed, ending the month at 1,927.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
myprotein.com 2.42%
sainsburys.co.uk 2.33%
huel.com 1.48%
moonpig.com 1.4%
bloomandwild.com 0.88%
interflora.co.uk -0.53%
patisserie-valerie.co.uk -0.81%
ocado.com -1.59%
waitrose.com -3.16%
amazon.co.uk -3.58%

Copyright © Adthena. All rights reserved.

Amazon.co.uk and Waitrose.com saw significant declines, while Myprotein.com and Sainsburys.co.uk experienced notable click share growth.

Campaign Efficiency

UK Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk ocado.com sainsburys.co.uk waitrose.com myprotein.com morrisons.com moonpig.com patisserie-valerie.co.uk bloomandwild.com cutterandsquidge.com
2025/05/01 16.46% 7.57% 3.31% 12.86% 1.85% 1.37% 2.31% 3.05% 2.74% 2.66%
2025/05/02 15.39% 8.48% 3.77% 14.45% 1.59% 1.37% 1.76% 1.93% 2.6% 1.94%
2025/05/03 15.85% 9.12% 4.05% 15.3% 1.14% 1.13% 1.96% 1.98% 1.31% 2%
2025/05/04 17.09% 8.64% 3.73% 13.71% 1.22% 1.61% 1.89% 2.49% 2.05% 1.71%
2025/05/05 17.66% 9.95% 3.85% 10.6% 1.14% 1.61% 1.95% 3.15% 1.91% 2.05%
2025/05/06 19.18% 10.31% 2.93% 11.8% 1.19% 1.49% 1.58% 3.48% 1.69% 1.91%
2025/05/07 17.78% 9.46% 3.64% 8.93% 1% 1.5% 1.6% 4.06% 2.91% 2.17%
2025/05/08 9.5% 12.04% 5.28% 8.8% 1.07% 1.9% 1.57% 4.28% 3.6% 2.4%
2025/05/09 10.44% 13.87% 4.67% 8.59% 0.99% 1.57% 1.61% 4.05% 4.07% 1.8%
2025/05/10 10.17% 13.36% 3.18% 8.47% 1.06% 1.79% 2.26% 4.09% 3.19% 1.86%
2025/05/11 10.16% 13.98% 3.73% 7.12% 1.06% 1.9% 2.42% 4.76% 3.16% 2.02%
2025/05/12 10.44% 13.88% 2.97% 6.28% 1.22% 1.33% 2.07% 6.14% 3.6% 2.19%
2025/05/13 11.52% 11.22% 2.38% 10.39% 1.21% 1.01% 1.53% 5.94% 4.21% 2.13%
2025/05/14 11.41% 9.55% 2.85% 14.42% 1.39% 1.54% 1.75% 5.09% 4.47% 1.9%
2025/05/15 12.18% 9.33% 3.14% 13.68% 1.47% 2.22% 1.82% 3.78% 3.46% 2.56%
2025/05/16 11.16% 8.64% 5.74% 11.42% 1.61% 2.33% 1.62% 2.51% 2.99% 2.15%
2025/05/17 15.19% 5.73% 7.13% 11.83% 1.79% 2.49% 2% 1.53% 1.93% 1.58%
2025/05/18 14.94% 7.07% 4.72% 11.45% 1.79% 1.83% 2.29% 1.76% 2% 1.58%
2025/05/19 16.97% 9.09% 7.68% 7.63% 2.03% 1.15% 1.84% 3.29% 2.28% 1.71%
2025/05/20 10.09% 10.66% 7.1% 6.55% 1.95% 1.43% 3.3% 4.27% 2.59% 2.25%
2025/05/21 6.37% 9.84% 5.73% 5.37% 2.19% 1.96% 2.82% 4.6% 4.37% 1.18%
2025/05/22 5.84% 8.48% 4.05% 6.7% 2.19% 1.73% 2.34% 5.44% 5.26% 1.06%
2025/05/23 6.63% 11.26% 5.95% 6.51% 2.09% 1.01% 2.07% 3.87% 3.74% 1.21%
2025/05/24 6.57% 13.78% 5.57% 5.53% 2.23% 1.03% 2.46% 2.75% 3.54% 1.13%
2025/05/25 8.75% 11.14% 4.22% 6.25% 2.37% 1.25% 2.92% 2.58% 4.46% 0.99%
2025/05/26 7.69% 12.07% 3.65% 4.7% 2.18% 1.58% 2.13% 3.54% 4.91% 1.17%
2025/05/27 8.86% 11.66% 1.53% 5.39% 2.12% 1.51% 2.17% 3.13% 5.49% 1.65%
2025/05/28 8.43% 9.92% 3.63% 4.66% 2.4% 1.64% 3.17% 2.68% 5.94% 1.66%
2025/05/29 8.99% 9.84% 3.68% 3.78% 2.39% 1.42% 1.81% 3.03% 5.82% 1.77%
2025/05/30 8.55% 8.93% 7.11% 3.75% 3.23% 1.84% 2.09% 1.91% 4.95% 2.06%
2025/05/31 8.99% 8.82% 3.69% 3.15% 2.64% 2.56% 2.54% 2.43% 2.03% 1.83%

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Amazon.co.uk’s impression share fluctuated, peaking early May, then declining. Ocado.com rose mid-month, while Sainsburys.co.uk saw a late surge. Waitrose.com and Myprotein.com showed varied trends. The month ended with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ASDA Groceries - Shop Online With Asda https://groceries.asda.com › groceries › asda

    Shop Online With Asda & Get £1.50 Delivery Slots! Book Now! Low Prices That Stay Low At Asda! Shop Online Now.

  2. 2
    Just Eat https://www.just-eat.co.uk › birmingham

    Just Eat.co.uk — Forget Coming Home To An Empty Fridge. Come Home To Something Tasty With Just Eat. Just Eat...

  3. 3
    Myprotein™ Official Site https://www.myprotein.com

    The UK's No.1 Sports Nutrition — Elevate Your Fitness Journey with Myprotein's Premium Sports Nutrition. Premium Quality.

  4. 4
    Ocado Online Groceries https://www.ocado.com › ocado › groceries

    Get your shopping on time — 25% off your 1st £60 shop + free deliveries. Max reward: £20. Full terms at ocado.com. Ocado delivers outstanding value. Just look for the value symbol as you shop. Sign up now.

  5. 5
    Sainsbury's Groceries Online https://www.sainsburys.co.uk

    Home Delivery at Sainsbury's — Get high value deals today! Shop a wide variety of quality products at affordable prices. Same high-value deals you're used to in-store, ordered from the convenience of your home.

Copyright © Adthena. All rights reserved.

In the bustling world of online groceries, ASDA entices with low prices and convenient delivery slots. Just Eat promises a tasty welcome home, while Myprotein elevates fitness journeys with premium nutrition. Ocado offers timely shopping with enticing discounts, and Sainsbury’s delivers high-value deals straight to your door.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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