Market Exposure
Share of Clicks for top 10 AUS Retail Grocery and Food brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| woolworths.com.au | 48.02 |
| coles.com.au | 20.58 |
| danmurphys.com.au | 4.06 |
| taste.com.au | 2.23 |
| bws.com.au | 2.23 |
| 7eleven.com.au | 1.81 |
| liteneasy.com.au | 1.52 |
| liquorland.com.au | 1.48 |
| cheesecake.com.au | 0.93 |
| kfc.com.au | 0.84 |
| others | 16.3 |
- woolworths.com.au - 48.02%
- coles.com.au - 20.58%
- danmurphys.com.au - 4.06%
- taste.com.au - 2.23%
- bws.com.au - 2.23%
- 7eleven.com.au - 1.81%
- liteneasy.com.au - 1.52%
- liquorland.com.au - 1.48%
- cheesecake.com.au - 0.93%
- kfc.com.au - 0.84%
- others - 16.3%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Woolworths dominates with 48.02% click share, followed by Coles at 20.58%. Dan Murphy’s holds 4.06%, while ‘others’ collectively capture 16.30%.
Market Exposure
Share of Spend for the top 10 AUS Retail Grocery and Food brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | woolworths.com.au | coles.com.au | liteneasy.com.au | danmurphys.com.au | liquorland.com.au | hellofresh.com.au | taste.com.au | youfoodz.com | mymusclechef.com | doordash.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 27.54% | 15.21% | 5.34% | 2.61% | 1.75% | 2.95% | 0.59% | 3.95% | 1.34% | 1.66% |
| 2026/08/02 | 26.76% | 15.43% | 5.53% | 2.53% | 1.71% | 2.89% | 0.63% | 4.23% | 1.84% | 2.4% |
| 2026/08/03 | 27.13% | 15.62% | 6.43% | 3.23% | 2.18% | 2.28% | 0.78% | 3.61% | 1.65% | 2.18% |
| 2026/08/04 | 27.24% | 15.62% | 4.5% | 3.19% | 1.78% | 4.34% | 0.69% | 3.98% | 1.78% | 2.49% |
| 2026/08/05 | 26.43% | 13.12% | 7.35% | 1.95% | 1.29% | 3.06% | 1.51% | 5.24% | 2.1% | 1.71% |
| 2026/08/06 | 27.37% | 13.78% | 4.89% | 2.29% | 1.08% | 3.38% | 1.6% | 4.94% | 0.99% | 2.44% |
| 2026/08/07 | 27.69% | 15.06% | 5.13% | 2.75% | 1.28% | 3.54% | 1.45% | 4.44% | 2.04% | 1.54% |
| 2026/08/08 | 24.38% | 12.41% | 2.53% | 6.84% | 2.79% | 3.81% | 1.39% | 5.6% | 1.76% | 2.43% |
| 2026/08/09 | 24.61% | 14.11% | 7.7% | 3.59% | 2% | 3.38% | 1.36% | 5.89% | 1.52% | 1.43% |
| 2026/08/10 | 22.95% | 12.9% | 8.54% | 4.21% | 1.95% | 3.51% | 1.86% | 5.69% | 1.91% | 1.24% |
| 2026/08/11 | 23.25% | 10.75% | 4.81% | 4.35% | 1.29% | 4.63% | 1.71% | 4.44% | 2.76% | 1.74% |
| 2026/08/12 | 24.59% | 11.78% | 8.36% | 4.64% | 0.97% | 2.7% | 1.91% | 5.41% | 1.29% | 1.44% |
| 2026/08/13 | 24.89% | 11.22% | 6.49% | 4.61% | 0.96% | 3.87% | 1.76% | 5.16% | 1.56% | 1.64% |
| 2026/08/14 | 25.53% | 13.22% | 6.95% | 3.73% | 0.76% | 4.06% | 1.2% | 5.61% | 1.91% | 1.34% |
| 2026/08/15 | 24.16% | 14.22% | 3.78% | 5.37% | 0.94% | 1.67% | 1.26% | 4.27% | 0.87% | 1.42% |
| 2026/08/16 | 23.94% | 12.36% | 7.94% | 4.74% | 0.68% | 2.76% | 1.69% | 6.16% | 0.92% | 1.36% |
| 2026/08/17 | 26.07% | 13.79% | 8.79% | 5.85% | 1.01% | 1.78% | 1.21% | 5.5% | 0.42% | 1.31% |
| 2026/08/18 | 24.06% | 13.8% | 5.66% | 5.65% | 1.32% | 2.52% | 1.61% | 4.03% | 1% | 1.32% |
| 2026/08/19 | 25.22% | 14.87% | 4.08% | 5.99% | 1.51% | 2.82% | 1.83% | 4.5% | 1.34% | 1.32% |
| 2026/08/20 | 27.14% | 13.74% | 5.38% | 4.65% | 1.8% | 3.2% | 2.15% | 3.72% | 0.77% | 1.27% |
| 2026/08/21 | 26.06% | 12.6% | 6.42% | 3.86% | 1.85% | 5.31% | 2.09% | 4% | 1.71% | 1.38% |
| 2026/08/22 | 25.42% | 12.64% | 5.73% | 3.15% | 1.81% | 5.2% | 1.91% | 3.74% | 3.13% | 1.5% |
| 2026/08/23 | 24.87% | 12.7% | 5.26% | 3.21% | 1.34% | 4.37% | 1.71% | 4.72% | 3.21% | 1.2% |
| 2026/08/24 | 24.78% | 12.04% | 7.81% | 4.75% | 1.99% | 3.69% | 1.82% | 4.64% | 1.27% | 1.33% |
| 2026/08/25 | 25.97% | 11.03% | 6.88% | 4.23% | 1.67% | 4.79% | 2.11% | 4.68% | 1.81% | 1.06% |
| 2026/08/26 | 30.52% | 12.46% | 3.39% | 5.03% | 1.39% | 5.15% | 2.33% | 3.31% | 1.08% | 1.05% |
| 2026/08/27 | 27.08% | 11.8% | 4.6% | 5.58% | 1.57% | 5.49% | 2.46% | 4.12% | 1.16% | 1.31% |
| 2026/08/28 | 25.76% | 11.08% | 6.16% | 4.23% | 1.32% | 4.8% | 2.32% | 3.58% | 1.21% | 2.76% |
| 2026/08/29 | 24.6% | 10.93% | 8.34% | 4.27% | 1.85% | 6% | 2.34% | 3.04% | 1.89% | 2% |
| 2026/08/30 | 24.75% | 11.59% | 7.38% | 4.5% | 1.47% | 5.46% | 1.94% | 2.9% | 1.57% | 1.68% |
| 2026/08/31 | 25.4% | 11.88% | 5.42% | 5.06% | 2.86% | 2.69% | 2.25% | 2.02% | 1.7% | 1.37% |
- woolworths.com.au
- coles.com.au
- liteneasy.com.au
- danmurphys.com.au
- liquorland.com.au
- hellofresh.com.au
- taste.com.au
- youfoodz.com
- mymusclechef.com
- doordash.com
Copyright © Adthena. All rights reserved.
Woolworths led August with fluctuating spend, peaking at 30.52% on the 26th. Coles saw a decline, ending at 11.88%. Lite n’ Easy and Dan Murphy’s showed varied trends, while HelloFresh peaked at 6.00% on the 29th.
Market Exposure
Competitor Count for AUS Retail Grocery and Food
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1521 |
| 2026/08/02 | 1510 |
| 2026/08/03 | 1513 |
| 2026/08/04 | 1501 |
| 2026/08/05 | 1366 |
| 2026/08/06 | 1389 |
| 2026/08/07 | 1383 |
| 2026/08/08 | 1283 |
| 2026/08/09 | 1315 |
| 2026/08/10 | 1330 |
| 2026/08/11 | 1372 |
| 2026/08/12 | 1320 |
| 2026/08/13 | 1293 |
| 2026/08/14 | 1288 |
| 2026/08/15 | 1257 |
| 2026/08/16 | 1246 |
| 2026/08/17 | 1238 |
| 2026/08/18 | 1228 |
| 2026/08/19 | 1210 |
| 2026/08/20 | 1239 |
| 2026/08/21 | 1273 |
| 2026/08/22 | 1297 |
| 2026/08/23 | 1308 |
| 2026/08/24 | 1298 |
| 2026/08/25 | 1286 |
| 2026/08/26 | 1274 |
| 2026/08/27 | 1246 |
| 2026/08/28 | 1282 |
| 2026/08/29 | 1295 |
| 2026/08/30 | 1311 |
| 2026/08/31 | 1340 |
Copyright © Adthena. All rights reserved.
August began with 1,521 advertisers, dipping to 1,210 mid-month. A recovery followed, ending at 1,340.
