Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 24.307889426 |
| 75.692110574 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 20 |
| 80 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| woolworths.com.au | 42.6 |
| coles.com.au | 23.61 |
| danmurphys.com.au | 5.67 |
| bws.com.au | 1.37 |
| doordash.com | 1.17 |
| liquorland.com.au | 1.06 |
| youfoodz.com | 0.99 |
| amazon.com.au | 0.96 |
| kfc.com.au | 0.95 |
| 7eleven.com.au | 0.87 |
| others | 20.75 |
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In the competitive landscape of Google PPC, Woolworths leads with 42.6% click share, followed by Coles at 23.61%. “Others” collectively hold 20.75%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | woolworths.com.au | coles.com.au | danmurphys.com.au | doordash.com | youfoodz.com | liteneasy.com.au | hellofresh.com.au | amazon.com.au | bulknutrients.com.au | liquorland.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 22.02% | 18.62% | 6.71% | 1.5% | 2.99% | 1.57% | 1.5% | 1.19% | 1.92% | 1.52% |
| 2026/06/02 | 23.43% | 16.71% | 6.88% | 2.48% | 3.24% | 1.74% | 1.86% | 1.28% | 1.65% | 1.9% |
| 2026/06/03 | 22.89% | 17.73% | 7.1% | 1.74% | 3.8% | 1.51% | 2.37% | 3.13% | 1.57% | 0.73% |
| 2026/06/04 | 24.04% | 20.12% | 4.83% | 2.12% | 4.05% | 1.24% | 1.92% | 1.15% | 1.78% | 1.18% |
| 2026/06/05 | 21.8% | 18.51% | 6.25% | 2.83% | 5.09% | 1.48% | 1.56% | 0.79% | 1.68% | 1.08% |
| 2026/06/06 | 22.91% | 17.54% | 5.21% | 2.6% | 4.76% | 1.5% | 2.31% | 0.66% | 1.84% | 1.07% |
| 2026/06/07 | 23.25% | 18.1% | 5.01% | 2.1% | 4% | 1.39% | 2.48% | 0.84% | 1.78% | 0.86% |
| 2026/06/08 | 21.93% | 17.92% | 6.29% | 1.91% | 2.85% | 1.97% | 2.5% | 0.94% | 1.86% | 1.23% |
| 2026/06/09 | 22.58% | 17.41% | 7.97% | 3.26% | 3.09% | 1.55% | 1.39% | 1.05% | 1.6% | 1.68% |
| 2026/06/10 | 23.99% | 21.33% | 5.45% | 1.53% | 2.82% | 1.12% | 2.23% | 1.19% | 1.86% | 1.53% |
| 2026/06/11 | 22.25% | 19.18% | 6.46% | 3.91% | 3.32% | 1.38% | 1.57% | 0.85% | 1.77% | 1.15% |
| 2026/06/12 | 24.26% | 17.68% | 5.38% | 4% | 2.69% | 1.07% | 1.39% | 0.7% | 1.69% | 1.11% |
| 2026/06/13 | 23.56% | 18.6% | 4.85% | 2.44% | 2.95% | 2.06% | 1.75% | 0.89% | 1.98% | 0.88% |
| 2026/06/14 | 21.93% | 18.18% | 6.37% | 3.2% | 2.56% | 1.83% | 1.18% | 1.02% | 1.9% | 1.29% |
| 2026/06/15 | 23.17% | 17.87% | 7.34% | 2.81% | 2.79% | 1.92% | 0.84% | 1.14% | 1.6% | 1.39% |
| 2026/06/16 | 24.19% | 20.48% | 4.69% | 2.92% | 3.01% | 1.28% | 2.03% | 1.14% | 1.79% | 0.96% |
| 2026/06/17 | 21.33% | 16.13% | 7.27% | 2.45% | 4.06% | 1.09% | 1.62% | 1.41% | 1.75% | 1.31% |
| 2026/06/18 | 22.97% | 17.33% | 6.4% | 2.09% | 5.04% | 1.07% | 1.56% | 1.3% | 1.67% | 1.25% |
| 2026/06/19 | 22.67% | 16.27% | 7.41% | 1.82% | 4.94% | 1.21% | 1.23% | 1.32% | 1.51% | 1.5% |
| 2026/06/20 | 21.83% | 11.99% | 7.59% | 2.79% | 7.71% | 1.49% | 0.75% | 1.19% | 1.1% | 1.71% |
| 2026/06/21 | 21.7% | 11.59% | 3.19% | 4.61% | 9.9% | 2.38% | 2.06% | 1.29% | 1.29% | 0.7% |
| 2026/06/22 | 24.93% | 12.33% | 3.82% | 1.86% | 9.55% | 2.54% | 2.09% | 1.43% | 1.32% | 1.24% |
| 2026/06/23 | 26.47% | 14.13% | 3.95% | 2.02% | 7.82% | 1.67% | 0.48% | 1.29% | 1.56% | 1.07% |
| 2026/06/24 | 26.11% | 15.28% | 3.19% | 2.18% | 3.28% | 2.37% | 1.46% | 1.39% | 1.72% | 0.67% |
| 2026/06/25 | 31.36% | 15.25% | 3.63% | 2.19% | 3.46% | 1.6% | 0.49% | 1.23% | 1.56% | 0.96% |
| 2026/06/26 | 30.65% | 14.31% | 3.68% | 1.82% | 3.17% | 1.91% | 0.39% | 1.09% | 1.84% | 0.72% |
| 2026/06/27 | 31.4% | 13.45% | 3.54% | 2.31% | 3.36% | 2.38% | 0.63% | 1.22% | 1.6% | 0.73% |
| 2026/06/28 | 30.66% | 11.29% | 4.16% | 2.54% | 4.65% | 1.9% | 1.24% | 1.42% | 1.29% | 1.25% |
| 2026/06/29 | 31.83% | 10.1% | 3.29% | 2.8% | 5.36% | 3.08% | 1.48% | 1.16% | 1.29% | 0.82% |
| 2026/06/30 | 36.04% | 9.67% | 4.36% | 3.45% | 3.31% | 2.06% | 1.63% | 1.23% | 1.03% | 0.58% |
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In June 2026, Woolworths surged, peaking at 36.04% on the 30th. Coles declined, ending at 9.67%. Dan Murphy’s fluctuated, closing at 4.36%. DoorDash and Youfoodz showed varied trends, finishing at 3.45% and 3.31%, respectively.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 2136 |
| 2026/06/02 | 2294 |
| 2026/06/03 | 2094 |
| 2026/06/04 | 2199 |
| 2026/06/05 | 2197 |
| 2026/06/06 | 2200 |
| 2026/06/07 | 2205 |
| 2026/06/08 | 2216 |
| 2026/06/09 | 2164 |
| 2026/06/10 | 2113 |
| 2026/06/11 | 2137 |
| 2026/06/12 | 2134 |
| 2026/06/13 | 2150 |
| 2026/06/14 | 2123 |
| 2026/06/15 | 2109 |
| 2026/06/16 | 2105 |
| 2026/06/17 | 2213 |
| 2026/06/18 | 2234 |
| 2026/06/19 | 2216 |
| 2026/06/20 | 2130 |
| 2026/06/21 | 2126 |
| 2026/06/22 | 2110 |
| 2026/06/23 | 2107 |
| 2026/06/24 | 2104 |
| 2026/06/25 | 2025 |
| 2026/06/26 | 2134 |
| 2026/06/27 | 2122 |
| 2026/06/28 | 2067 |
| 2026/06/29 | 2059 |
| 2026/06/30 | 1995 |
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June saw fluctuating advertiser numbers, peaking at 2,294 on June 2nd, then gradually declining to 1,995 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Woolworths surged with an 8.57% click share increase, while Coles plummeted by 6.48%. 7-Eleven, Youfoodz, KFC, and Cheesecake saw modest gains.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | woolworths.com.au | coles.com.au | danmurphys.com.au | doordash.com | amazon.com.au | youfoodz.com | iherb.com | bws.com.au | liquorland.com.au | bulknutrients.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 27.37% | 24.51% | 7.43% | 1.67% | 1.6% | 1.08% | 1.08% | 3.49% | 1.64% | 1.15% |
| 2026/06/02 | 27.63% | 22.85% | 7.57% | 2.44% | 1.75% | 1.16% | 1.15% | 2.76% | 2.01% | 1.04% |
| 2026/06/03 | 28.8% | 22.46% | 8.15% | 1.77% | 4.31% | 1.26% | 0.89% | 2.9% | 0.79% | 0.98% |
| 2026/06/04 | 29.31% | 27.12% | 5.57% | 1.96% | 1.65% | 1.22% | 1.02% | 1.4% | 1.28% | 0.96% |
| 2026/06/05 | 27.68% | 25.26% | 7.17% | 2.74% | 1.15% | 1.98% | 1.02% | 1.69% | 1.25% | 0.93% |
| 2026/06/06 | 28.94% | 23.88% | 5.95% | 2.87% | 0.98% | 1.43% | 1.25% | 1.59% | 1.2% | 1.07% |
| 2026/06/07 | 28.67% | 24.55% | 5.57% | 2.18% | 1.28% | 1.26% | 1.23% | 1.27% | 1.03% | 1.03% |
| 2026/06/08 | 27.39% | 25.18% | 6.95% | 2.19% | 1.36% | 1.01% | 1.14% | 1.3% | 1.45% | 1.06% |
| 2026/06/09 | 26.73% | 21.75% | 8.79% | 3.88% | 1.46% | 1.08% | 1.07% | 2.08% | 1.8% | 0.92% |
| 2026/06/10 | 28.49% | 28.04% | 5.94% | 1.5% | 1.67% | 1.02% | 1.04% | 1.64% | 1.61% | 1% |
| 2026/06/11 | 27.57% | 25.28% | 7.23% | 4.49% | 1.2% | 1.04% | 1.05% | 1.64% | 1.23% | 0.94% |
| 2026/06/12 | 28.77% | 23.63% | 6.05% | 4.66% | 1.02% | 0.95% | 1.28% | 1.65% | 1.2% | 0.95% |
| 2026/06/13 | 29.53% | 25.38% | 5.49% | 2.16% | 1.34% | 1.05% | 1.32% | 1.3% | 1.07% | 1.1% |
| 2026/06/14 | 27.43% | 24.94% | 7.07% | 3.5% | 1.43% | 0.91% | 1.12% | 1.44% | 1.53% | 1.07% |
| 2026/06/15 | 28.18% | 22.65% | 8.03% | 3.5% | 1.56% | 0.98% | 1.16% | 2.07% | 1.59% | 0.89% |
| 2026/06/16 | 28.68% | 27.64% | 5.33% | 2.98% | 1.66% | 1.27% | 1.01% | 1.4% | 1.11% | 0.98% |
| 2026/06/17 | 26.39% | 21.4% | 8.36% | 2.7% | 1.94% | 1.27% | 1.2% | 3% | 1.43% | 1.02% |
| 2026/06/18 | 27.9% | 23.02% | 7.31% | 2.72% | 1.89% | 1.48% | 1.17% | 2.43% | 1.5% | 0.93% |
| 2026/06/19 | 27.33% | 21.89% | 8.6% | 2.28% | 1.81% | 1.39% | 1.08% | 2.95% | 1.69% | 0.83% |
| 2026/06/20 | 27.65% | 17.14% | 9.22% | 3.13% | 1.67% | 2.12% | 1.01% | 2.44% | 2.09% | 0.65% |
| 2026/06/21 | 30.15% | 17.21% | 3.64% | 4.59% | 1.98% | 3% | 1.29% | 0.71% | 0.66% | 0.77% |
| 2026/06/22 | 33.11% | 19.5% | 4.22% | 2.44% | 2.16% | 2.83% | 1.2% | 0.84% | 1.03% | 0.78% |
| 2026/06/23 | 32.75% | 20.02% | 4.25% | 2.73% | 1.82% | 2.14% | 1.16% | 0.81% | 0.94% | 0.87% |
| 2026/06/24 | 32.92% | 21.15% | 3.36% | 2.54% | 1.98% | 1.19% | 1.32% | 0.69% | 0.58% | 0.92% |
| 2026/06/25 | 37.61% | 20.21% | 3.98% | 2.32% | 1.71% | 1.25% | 1.07% | 0.81% | 0.83% | 0.81% |
| 2026/06/26 | 37.41% | 18.44% | 3.93% | 1.93% | 1.49% | 1.18% | 0.99% | 0.84% | 0.82% | 0.95% |
| 2026/06/27 | 37.61% | 18.26% | 3.91% | 1.91% | 1.69% | 1.26% | 1.12% | 0.88% | 0.87% | 0.87% |
| 2026/06/28 | 36.74% | 15.69% | 4.52% | 3.45% | 1.94% | 1.66% | 0.93% | 0.91% | 1.03% | 0.64% |
| 2026/06/29 | 39.96% | 14.26% | 3.76% | 3.73% | 1.67% | 1.85% | 0.9% | 1.41% | 0.85% | 0.93% |
| 2026/06/30 | 43.01% | 13.58% | 4.83% | 3.41% | 1.68% | 1.36% | 0.93% | 0.86% | 0.66% | 0.59% |
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Woolworths surged from 27.37% to 43.01% in June, dominating the PPC landscape. Coles declined from 24.51% to 13.58%, while Dan Murphy’s fluctuated, ending at 4.83%. DoorDash and Amazon showed minor variations, finishing at 3.41% and 1.68%, respectively.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Coles® Digital Catalogue — Browse This Week's Catalogue Online For All The Latest Specials & Offers. View & Download the...
Order Online Now And We'll Have Your Drinks Ready To Pick Up In 30 Minutes. Shop Now.
ALDI groceries are now available for delivery directly to your door, only on...
Order For Pick Up Or Delivery — See The Full Menu Of Meals From KFC© And Order For Delivery Or Pick Up Today! Avoid The Food Choice Overload And Grab Our Kentucky Fried...
Shop our Weekly Specials in store or online today at Woolworths, the fresh food people. Browse...
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Coles entices with weekly specials, while Dan Murphy’s guarantees the lowest liquor prices. DoorDash delivers ALDI groceries, KFC offers convenient meal options, and Woolworths highlights fresh food specials. Each ad emphasizes convenience and value, capturing consumer attention.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Retail Grocery and Food June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Retail Grocery and Food June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Retail Grocery and Food June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The AUS Retail Grocery and Food June 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Retail Grocery and Food June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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