AUS Retail Grocery and Food - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Grocery and Food category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Grocery and Food – AUS

Google AI Overview visibility for Retail Grocery and Food AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.307889426
75.692110574
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 15%
Navigational 2%
Seasonal 1%
Local 7%
Problem Solving 3%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Retail Grocery and Food brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
woolworths.com.au 42.6
coles.com.au 23.61
danmurphys.com.au 5.67
bws.com.au 1.37
doordash.com 1.17
liquorland.com.au 1.06
youfoodz.com 0.99
amazon.com.au 0.96
kfc.com.au 0.95
7eleven.com.au 0.87
others 20.75
  • woolworths.com.au - 42.6%
  • coles.com.au - 23.61%
  • danmurphys.com.au - 5.67%
  • bws.com.au - 1.37%
  • doordash.com - 1.17%
  • liquorland.com.au - 1.06%
  • youfoodz.com - 0.99%
  • amazon.com.au - 0.96%
  • kfc.com.au - 0.95%
  • 7eleven.com.au - 0.87%
  • others - 20.75%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Woolworths leads with 42.6% click share, followed by Coles at 23.61%. “Others” collectively hold 20.75%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Retail Grocery and Food brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date woolworths.com.au coles.com.au danmurphys.com.au doordash.com youfoodz.com liteneasy.com.au hellofresh.com.au amazon.com.au bulknutrients.com.au liquorland.com.au
2026/06/01 22.02% 18.62% 6.71% 1.5% 2.99% 1.57% 1.5% 1.19% 1.92% 1.52%
2026/06/02 23.43% 16.71% 6.88% 2.48% 3.24% 1.74% 1.86% 1.28% 1.65% 1.9%
2026/06/03 22.89% 17.73% 7.1% 1.74% 3.8% 1.51% 2.37% 3.13% 1.57% 0.73%
2026/06/04 24.04% 20.12% 4.83% 2.12% 4.05% 1.24% 1.92% 1.15% 1.78% 1.18%
2026/06/05 21.8% 18.51% 6.25% 2.83% 5.09% 1.48% 1.56% 0.79% 1.68% 1.08%
2026/06/06 22.91% 17.54% 5.21% 2.6% 4.76% 1.5% 2.31% 0.66% 1.84% 1.07%
2026/06/07 23.25% 18.1% 5.01% 2.1% 4% 1.39% 2.48% 0.84% 1.78% 0.86%
2026/06/08 21.93% 17.92% 6.29% 1.91% 2.85% 1.97% 2.5% 0.94% 1.86% 1.23%
2026/06/09 22.58% 17.41% 7.97% 3.26% 3.09% 1.55% 1.39% 1.05% 1.6% 1.68%
2026/06/10 23.99% 21.33% 5.45% 1.53% 2.82% 1.12% 2.23% 1.19% 1.86% 1.53%
2026/06/11 22.25% 19.18% 6.46% 3.91% 3.32% 1.38% 1.57% 0.85% 1.77% 1.15%
2026/06/12 24.26% 17.68% 5.38% 4% 2.69% 1.07% 1.39% 0.7% 1.69% 1.11%
2026/06/13 23.56% 18.6% 4.85% 2.44% 2.95% 2.06% 1.75% 0.89% 1.98% 0.88%
2026/06/14 21.93% 18.18% 6.37% 3.2% 2.56% 1.83% 1.18% 1.02% 1.9% 1.29%
2026/06/15 23.17% 17.87% 7.34% 2.81% 2.79% 1.92% 0.84% 1.14% 1.6% 1.39%
2026/06/16 24.19% 20.48% 4.69% 2.92% 3.01% 1.28% 2.03% 1.14% 1.79% 0.96%
2026/06/17 21.33% 16.13% 7.27% 2.45% 4.06% 1.09% 1.62% 1.41% 1.75% 1.31%
2026/06/18 22.97% 17.33% 6.4% 2.09% 5.04% 1.07% 1.56% 1.3% 1.67% 1.25%
2026/06/19 22.67% 16.27% 7.41% 1.82% 4.94% 1.21% 1.23% 1.32% 1.51% 1.5%
2026/06/20 21.83% 11.99% 7.59% 2.79% 7.71% 1.49% 0.75% 1.19% 1.1% 1.71%
2026/06/21 21.7% 11.59% 3.19% 4.61% 9.9% 2.38% 2.06% 1.29% 1.29% 0.7%
2026/06/22 24.93% 12.33% 3.82% 1.86% 9.55% 2.54% 2.09% 1.43% 1.32% 1.24%
2026/06/23 26.47% 14.13% 3.95% 2.02% 7.82% 1.67% 0.48% 1.29% 1.56% 1.07%
2026/06/24 26.11% 15.28% 3.19% 2.18% 3.28% 2.37% 1.46% 1.39% 1.72% 0.67%
2026/06/25 31.36% 15.25% 3.63% 2.19% 3.46% 1.6% 0.49% 1.23% 1.56% 0.96%
2026/06/26 30.65% 14.31% 3.68% 1.82% 3.17% 1.91% 0.39% 1.09% 1.84% 0.72%
2026/06/27 31.4% 13.45% 3.54% 2.31% 3.36% 2.38% 0.63% 1.22% 1.6% 0.73%
2026/06/28 30.66% 11.29% 4.16% 2.54% 4.65% 1.9% 1.24% 1.42% 1.29% 1.25%
2026/06/29 31.83% 10.1% 3.29% 2.8% 5.36% 3.08% 1.48% 1.16% 1.29% 0.82%
2026/06/30 36.04% 9.67% 4.36% 3.45% 3.31% 2.06% 1.63% 1.23% 1.03% 0.58%
  • woolworths.com.au
  • coles.com.au
  • danmurphys.com.au
  • doordash.com
  • youfoodz.com
  • liteneasy.com.au
  • hellofresh.com.au
  • amazon.com.au
  • bulknutrients.com.au
  • liquorland.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Woolworths surged, peaking at 36.04% on the 30th. Coles declined, ending at 9.67%. Dan Murphy’s fluctuated, closing at 4.36%. DoorDash and Youfoodz showed varied trends, finishing at 3.45% and 3.31%, respectively.

Market Exposure

Competitor Count for AUS Retail Grocery and Food

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2136
2026/06/02 2294
2026/06/03 2094
2026/06/04 2199
2026/06/05 2197
2026/06/06 2200
2026/06/07 2205
2026/06/08 2216
2026/06/09 2164
2026/06/10 2113
2026/06/11 2137
2026/06/12 2134
2026/06/13 2150
2026/06/14 2123
2026/06/15 2109
2026/06/16 2105
2026/06/17 2213
2026/06/18 2234
2026/06/19 2216
2026/06/20 2130
2026/06/21 2126
2026/06/22 2110
2026/06/23 2107
2026/06/24 2104
2026/06/25 2025
2026/06/26 2134
2026/06/27 2122
2026/06/28 2067
2026/06/29 2059
2026/06/30 1995

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 2,294 on June 2nd, then gradually declining to 1,995 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Grocery and Food

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
woolworths.com.au 8.57%
7eleven.com.au 0.37%
youfoodz.com 0.3%
kfc.com.au 0.26%
cheesecake.com.au 0.25%
kentstreetcellars.com.au -0.18%
doordash.com -0.23%
blackpepper.com.au -0.27%
danmurphys.com.au -1.25%
coles.com.au -6.48%

Copyright © Adthena. All rights reserved.

Woolworths surged with an 8.57% click share increase, while Coles plummeted by 6.48%. 7-Eleven, Youfoodz, KFC, and Cheesecake saw modest gains.

Campaign Efficiency

AUS Retail Grocery and Food Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date woolworths.com.au coles.com.au danmurphys.com.au doordash.com amazon.com.au youfoodz.com iherb.com bws.com.au liquorland.com.au bulknutrients.com.au
2026/06/01 27.37% 24.51% 7.43% 1.67% 1.6% 1.08% 1.08% 3.49% 1.64% 1.15%
2026/06/02 27.63% 22.85% 7.57% 2.44% 1.75% 1.16% 1.15% 2.76% 2.01% 1.04%
2026/06/03 28.8% 22.46% 8.15% 1.77% 4.31% 1.26% 0.89% 2.9% 0.79% 0.98%
2026/06/04 29.31% 27.12% 5.57% 1.96% 1.65% 1.22% 1.02% 1.4% 1.28% 0.96%
2026/06/05 27.68% 25.26% 7.17% 2.74% 1.15% 1.98% 1.02% 1.69% 1.25% 0.93%
2026/06/06 28.94% 23.88% 5.95% 2.87% 0.98% 1.43% 1.25% 1.59% 1.2% 1.07%
2026/06/07 28.67% 24.55% 5.57% 2.18% 1.28% 1.26% 1.23% 1.27% 1.03% 1.03%
2026/06/08 27.39% 25.18% 6.95% 2.19% 1.36% 1.01% 1.14% 1.3% 1.45% 1.06%
2026/06/09 26.73% 21.75% 8.79% 3.88% 1.46% 1.08% 1.07% 2.08% 1.8% 0.92%
2026/06/10 28.49% 28.04% 5.94% 1.5% 1.67% 1.02% 1.04% 1.64% 1.61% 1%
2026/06/11 27.57% 25.28% 7.23% 4.49% 1.2% 1.04% 1.05% 1.64% 1.23% 0.94%
2026/06/12 28.77% 23.63% 6.05% 4.66% 1.02% 0.95% 1.28% 1.65% 1.2% 0.95%
2026/06/13 29.53% 25.38% 5.49% 2.16% 1.34% 1.05% 1.32% 1.3% 1.07% 1.1%
2026/06/14 27.43% 24.94% 7.07% 3.5% 1.43% 0.91% 1.12% 1.44% 1.53% 1.07%
2026/06/15 28.18% 22.65% 8.03% 3.5% 1.56% 0.98% 1.16% 2.07% 1.59% 0.89%
2026/06/16 28.68% 27.64% 5.33% 2.98% 1.66% 1.27% 1.01% 1.4% 1.11% 0.98%
2026/06/17 26.39% 21.4% 8.36% 2.7% 1.94% 1.27% 1.2% 3% 1.43% 1.02%
2026/06/18 27.9% 23.02% 7.31% 2.72% 1.89% 1.48% 1.17% 2.43% 1.5% 0.93%
2026/06/19 27.33% 21.89% 8.6% 2.28% 1.81% 1.39% 1.08% 2.95% 1.69% 0.83%
2026/06/20 27.65% 17.14% 9.22% 3.13% 1.67% 2.12% 1.01% 2.44% 2.09% 0.65%
2026/06/21 30.15% 17.21% 3.64% 4.59% 1.98% 3% 1.29% 0.71% 0.66% 0.77%
2026/06/22 33.11% 19.5% 4.22% 2.44% 2.16% 2.83% 1.2% 0.84% 1.03% 0.78%
2026/06/23 32.75% 20.02% 4.25% 2.73% 1.82% 2.14% 1.16% 0.81% 0.94% 0.87%
2026/06/24 32.92% 21.15% 3.36% 2.54% 1.98% 1.19% 1.32% 0.69% 0.58% 0.92%
2026/06/25 37.61% 20.21% 3.98% 2.32% 1.71% 1.25% 1.07% 0.81% 0.83% 0.81%
2026/06/26 37.41% 18.44% 3.93% 1.93% 1.49% 1.18% 0.99% 0.84% 0.82% 0.95%
2026/06/27 37.61% 18.26% 3.91% 1.91% 1.69% 1.26% 1.12% 0.88% 0.87% 0.87%
2026/06/28 36.74% 15.69% 4.52% 3.45% 1.94% 1.66% 0.93% 0.91% 1.03% 0.64%
2026/06/29 39.96% 14.26% 3.76% 3.73% 1.67% 1.85% 0.9% 1.41% 0.85% 0.93%
2026/06/30 43.01% 13.58% 4.83% 3.41% 1.68% 1.36% 0.93% 0.86% 0.66% 0.59%
  • woolworths.com.au
  • coles.com.au
  • danmurphys.com.au
  • doordash.com
  • amazon.com.au
  • youfoodz.com
  • iherb.com
  • bws.com.au
  • liquorland.com.au
  • bulknutrients.com.au

Copyright © Adthena. All rights reserved.

Woolworths surged from 27.37% to 43.01% in June, dominating the PPC landscape. Coles declined from 24.51% to 13.58%, while Dan Murphy’s fluctuated, ending at 4.83%. DoorDash and Amazon showed minor variations, finishing at 3.41% and 1.68%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Retail Grocery and Food - Last month
  1. 1
    Weekly Specials Catalogue https://www.coles.com.au › coles › catalogue

    Coles® Digital Catalogue — Browse This Week's Catalogue Online For All The Latest Specials & Offers. View & Download the...

  2. 2
    Dan Murphy's - Lowest Liquor Price Guarantee https://www.danmurphys.com.au

    Order Online Now And We'll Have Your Drinks Ready To Pick Up In 30 Minutes. Shop Now.

  3. 3
    ALDI groceries to Your Door - Fresh ALDI Groceries Delivered https://www.doordash.com

    ALDI groceries are now available for delivery directly to your door, only on...

  4. 4
    KFC® Australia https://www.kfc.com.au

    Order For Pick Up Or Delivery — See The Full Menu Of Meals From KFC© And Order For Delivery Or Pick Up Today! Avoid The Food Choice Overload And Grab Our Kentucky Fried...

  5. 5
    Woolworths Supermarket | Shop Woolworths Online https://www.woolworths.com.au › woolworths › supermarket

    Shop our Weekly Specials in store or online today at Woolworths, the fresh food people. Browse...

Copyright © Adthena. All rights reserved.

Coles entices with weekly specials, while Dan Murphy’s guarantees the lowest liquor prices. DoorDash delivers ALDI groceries, KFC offers convenient meal options, and Woolworths highlights fresh food specials. Each ad emphasizes convenience and value, capturing consumer attention.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports