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UK Retail Home & Garden - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
dunelm.com 8.23
amazon.co.uk 7.3
wayfair.co.uk 4.98
argos.co.uk 4.04
dusk.com 3.45
diy.com 3.28
ikea.com 2.72
victorianplumbing.co.uk 2.69
temu.com 1.82
therange.co.uk 1.58
others 59.91

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In the retail home and garden sector, Dunelm leads with 8.23% click share, followed by Amazon at 7.3%. Others dominate with 59.91%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date dunelm.com amazon.co.uk wayfair.co.uk dusk.com victorianplumbing.co.uk argos.co.uk temu.com daals.co.uk ikea.com diy.com
2025/05/01 4.84% 5.53% 3.5% 5.09% 3.73% 1.62% 2.1% 2.07% 2.47% 1.83%
2025/05/02 4.47% 5.65% 3.93% 5.35% 3.52% 2.13% 1.6% 2.05% 2.59% 1.81%
2025/05/03 3.73% 6.03% 3.65% 5.59% 3.64% 2.36% 1.58% 2.31% 2.89% 1.66%
2025/05/04 4.02% 6.74% 5.64% 6.09% 3.7% 2.4% 1.56% 1.84% 2.87% 1.7%
2025/05/05 5.01% 7.09% 4.59% 5.43% 3.56% 2.16% 1.69% 1.47% 2.65% 1.54%
2025/05/06 5.05% 7.34% 4.2% 6.12% 2.95% 2.01% 1.93% 2% 2.7% 1.33%
2025/05/07 4.41% 7.23% 3.63% 5.35% 2.87% 1.96% 1.94% 1.78% 2.4% 1.55%
2025/05/08 4.22% 3.96% 4.02% 5.09% 2.94% 2% 1.81% 1.96% 2.79% 1.83%
2025/05/09 4.1% 4.63% 4.02% 4.34% 2.91% 2.05% 1.86% 1.8% 2.87% 1.89%
2025/05/10 4.03% 4.69% 3.64% 5.24% 2.98% 2.34% 2.21% 1.82% 2.46% 1.84%
2025/05/11 4.2% 4.92% 4.37% 4.32% 3.41% 2.33% 1.91% 1.99% 2.63% 1.63%
2025/05/12 5.28% 4.35% 5.15% 3.62% 3.66% 2.69% 1.72% 2.61% 2.61% 1.71%
2025/05/13 4.68% 4.47% 5.36% 3.83% 3.29% 2.23% 1.86% 1.57% 2.69% 1.91%
2025/05/14 4.94% 4.65% 5.05% 3.66% 3.32% 1.85% 1.57% 1.52% 2.35% 1.48%
2025/05/15 4.76% 4.37% 4.89% 3.78% 3.52% 1.13% 1.82% 2.07% 2.1% 1.75%
2025/05/16 4.21% 4.18% 4.22% 4.55% 3.57% 1.7% 1.64% 2.48% 1.83% 1.72%
2025/05/17 4.94% 4.93% 4.13% 5.57% 3.71% 1.66% 2.22% 2.8% 1.86% 1.82%
2025/05/18 4.17% 4.75% 4.31% 5.86% 4.1% 1.58% 2.39% 3.3% 1.76% 1.6%
2025/05/19 3.83% 5.66% 5.67% 4.53% 3.81% 2.06% 1.74% 3.26% 1.91% 1.85%
2025/05/20 3.74% 3.8% 4.95% 4.15% 3.62% 2.01% 1.83% 3.39% 1.84% 1.47%
2025/05/21 5.19% 2.87% 4.35% 3.97% 4.03% 1.92% 1.67% 2.43% 1.92% 1.69%
2025/05/22 4.68% 2.97% 3.68% 4.47% 3.5% 2.13% 1.73% 2.51% 2.28% 1.59%
2025/05/23 6.08% 3% 3.86% 4.36% 3.44% 2.21% 1.38% 2.2% 2.52% 1.05%
2025/05/24 5.75% 2.95% 5.15% 4.59% 3.57% 2.4% 1.88% 2.16% 1.82% 1.12%
2025/05/25 5.2% 3.11% 5.22% 5.44% 3.36% 2.36% 2.55% 2.28% 2% 1.07%
2025/05/26 5.68% 2.98% 4.91% 5.36% 3.4% 2.26% 2.43% 2.17% 1.87% 1.42%
2025/05/27 6.98% 3.48% 4.89% 4.66% 3.58% 2.15% 1.82% 2.98% 1.73% 1.74%
2025/05/28 6.24% 4.14% 4.84% 4.5% 3.57% 2.03% 1.37% 2.26% 1.88% 2%
2025/05/29 5.27% 4.12% 4.25% 4.55% 3.17% 2% 1.53% 1.93% 1.74% 1.86%
2025/05/30 5.15% 4.76% 5.11% 3.44% 3.69% 1.87% 1.54% 2.16% 2.14% 2.11%
2025/05/31 5.14% 5.12% 4.66% 4.01% 3.47% 2.1% 2.05% 1.93% 1.9% 1.88%

Copyright © Adthena. All rights reserved.

Amazon.co.uk led May’s PPC spend, peaking early, then dipping mid-month. Dunelm.com surged late, while Wayfair.co.uk and Dusk.com showed consistent fluctuations. The month ended with Amazon.co.uk regaining momentum.

Market Exposure

Competitor Count for UK Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 9549
2025/05/02 9603
2025/05/03 9633
2025/05/04 9657
2025/05/05 9813
2025/05/06 9671
2025/05/07 10080
2025/05/08 10218
2025/05/09 10133
2025/05/10 10045
2025/05/11 10148
2025/05/12 10095
2025/05/13 10193
2025/05/14 10145
2025/05/15 10255
2025/05/16 10056
2025/05/17 9522
2025/05/18 9555
2025/05/19 9401
2025/05/20 9445
2025/05/21 9304
2025/05/22 9225
2025/05/23 9019
2025/05/24 8930
2025/05/25 8753
2025/05/26 8892
2025/05/27 8902
2025/05/28 8840
2025/05/29 8852
2025/05/30 8736
2025/05/31 8681

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In May 2025, distinct advertisers peaked at 10,255 mid-month, then steadily declined, ending at 8,681.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
dunelm.com 1.28%
wayfair.co.uk 0.73%
bloomandwild.com 0.58%
daals.co.uk 0.45%
victorianplumbing.co.uk 0.3%
robertdyas.co.uk -0.3%
dfs.co.uk -0.32%
screwfix.com -0.37%
ikea.com -0.63%
amazon.co.uk -1.92%

Copyright © Adthena. All rights reserved.

Dunelm.com surged with a 1.28% click share increase, while amazon.co.uk faced a 1.92% decline. Wayfair.co.uk and bloomandwild.com also rose, contrasting ikea.com’s drop.

Campaign Efficiency

UK Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk dunelm.com wayfair.co.uk dusk.com temu.com argos.co.uk victorianplumbing.co.uk diy.com ikea.com daals.co.uk
2025/05/01 8.69% 6.07% 4.23% 4.59% 3.01% 2.07% 2.44% 2.09% 2.88% 1.88%
2025/05/02 8.83% 5.58% 4.7% 4.83% 2.24% 2.73% 2.51% 2.03% 2.97% 1.9%
2025/05/03 9.17% 4.63% 4.43% 5.21% 2.17% 2.99% 2.56% 1.89% 3.28% 2.18%
2025/05/04 10.22% 4.94% 6.69% 5.6% 2.04% 3.1% 2.64% 1.93% 3.3% 1.71%
2025/05/05 10.85% 6.17% 5.35% 5.05% 2.3% 2.76% 2.5% 1.75% 3.08% 1.37%
2025/05/06 11.24% 6.22% 5.02% 5.67% 2.69% 2.57% 2.12% 1.53% 3.04% 1.85%
2025/05/07 11.16% 5.51% 4.43% 5.04% 2.67% 2.46% 2.01% 1.72% 2.78% 1.64%
2025/05/08 6.17% 5.38% 4.97% 4.66% 2.56% 2.5% 2.07% 2.13% 3.19% 1.81%
2025/05/09 7.11% 5.17% 4.93% 4.02% 2.56% 2.57% 2.08% 2.21% 3.3% 1.67%
2025/05/10 7.28% 4.99% 4.53% 4.79% 3.08% 2.99% 2.16% 2.24% 2.92% 1.68%
2025/05/11 7.53% 5.23% 5.46% 4.01% 2.67% 2.98% 2.38% 1.96% 3.07% 1.8%
2025/05/12 6.73% 6.62% 6.33% 3.29% 2.44% 3.41% 2.62% 2.09% 3.08% 2.37%
2025/05/13 6.98% 6% 6.54% 3.45% 2.73% 2.87% 2.38% 2.2% 3.09% 1.45%
2025/05/14 7.3% 6.19% 6.1% 3.25% 2.3% 2.36% 2.35% 1.83% 2.79% 1.4%
2025/05/15 6.9% 5.91% 6.05% 3.43% 2.71% 1.4% 2.47% 1.97% 2.49% 1.97%
2025/05/16 6.77% 5.35% 5.39% 4.24% 2.45% 2.16% 2.44% 2.01% 2.27% 2.46%
2025/05/17 8.01% 6.32% 5.29% 5.2% 3.24% 2.16% 2.64% 2.15% 2.29% 2.75%
2025/05/18 7.63% 5.31% 5.52% 5.6% 3.51% 2.09% 2.74% 1.91% 2.25% 3.26%
2025/05/19 8.95% 4.76% 7.16% 4.29% 2.61% 2.65% 2.5% 2.1% 2.41% 3.32%
2025/05/20 6.25% 4.84% 6.19% 3.87% 2.8% 2.61% 2.53% 1.77% 2.27% 3.39%
2025/05/21 4.8% 6.46% 5.49% 3.62% 2.55% 2.55% 2.84% 2.01% 2.27% 2.47%
2025/05/22 4.87% 6.02% 4.66% 4.23% 2.69% 2.78% 2.43% 1.88% 2.71% 2.48%
2025/05/23 4.92% 8.19% 4.92% 4.19% 2.1% 2.91% 2.36% 1.06% 2.92% 2.2%
2025/05/24 4.78% 7.76% 6.46% 4.42% 2.8% 3.18% 2.48% 1.36% 2.15% 2.13%
2025/05/25 4.93% 6.93% 6.56% 5.19% 3.73% 3.16% 2.41% 1.26% 2.39% 2.33%
2025/05/26 4.88% 7.57% 6.14% 5.11% 3.66% 3.03% 2.44% 1.8% 2.19% 2.13%
2025/05/27 5.58% 9.17% 6.16% 4.55% 2.69% 2.86% 2.39% 2.06% 2.06% 3.02%
2025/05/28 6.82% 8.24% 6.1% 4.32% 2.11% 2.64% 2.35% 2.34% 2.19% 2.25%
2025/05/29 6.93% 6.83% 5.59% 4.32% 2.34% 2.61% 2.15% 2.18% 2.08% 1.93%
2025/05/30 7.93% 7% 6.6% 3.15% 2.4% 2.45% 2.57% 2.43% 2.44% 2.12%
2025/05/31 8.46% 6.77% 6% 3.62% 3.06% 2.78% 2.4% 2.26% 2.22% 1.95%

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In May 2025, Amazon.co.uk’s impression share peaked early, then dipped mid-month, ending at 8.46%. Dunelm.com saw a late surge, closing at 6.77%. Wayfair.co.uk maintained steady growth, finishing at 6.0%. Dusk.com fluctuated, ending at 3.62%. Temu.com showed gradual improvement, closing at 3.06%. Argos.co.uk remained stable, ending at 2.78%. Victorianplumbing.co.uk had minor fluctuations, finishing at 2.4%. DIY.com saw a late rise, closing at 2.26%. Ikea.com experienced a slight decline, ending at 2.22%. Daals.co.uk fluctuated, closing at 1.95%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bed and mattress size guide - Bed & Mattress Size Guide https://www.dfs.co.uk

    Struggling to find the right bed and mattress to fit your bedroom? Read our bed and mattress size guide and discover which mattress to pair with your bed.

  2. 2
    Shop Today At B&Q - Everything You Need At B&Q https://www.diy.com

    Find Everything You Need For Your Home & Garden Projects At B&Q - Easy Click And Collect. Ready To Tackle Your Next Project? B&Q Has Everything You Need. Shop Now For Great Deals.

  3. 3
    Bed Frame UK Size Guide – DUSK https://www.dusk.com

    Find out everything you need to know about UK bed frame sizes, from standard dimensions to how to choose what size you need for your bedroom.

  4. 4
    Discover Howdens Kitchens https://www.howdens.com › browse › kitchens

    Book a Free Design Appointment — Discover the latest trends. Book a design appointment and receive a free 3D kitchen plan.

  5. 5
    Up To 50% Off Kitchen Units - Kitchens From Under £3,000 https://www.wickes.co.uk › kitchens

    Free Measuring Service Available, When You Choose From Our Wickes Bespoke Range.

Copyright © Adthena. All rights reserved.

In the competitive world of home and garden PPC ads, DFS and DUSK captivate with detailed bed and mattress guides, ensuring customers find the perfect fit. B&Q and Wickes entice with comprehensive home project solutions and significant kitchen discounts, while Howdens offers personalized kitchen design experiences.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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