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UK Retail Home & Garden - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 10.49
dunelm.com 7.98
wayfair.co.uk 5.11
ikea.com 4.49
argos.co.uk 4.3
dusk.com 3.25
victorianplumbing.co.uk 2.71
diy.com 2.18
johnlewis.com 1.82
temu.com 1.63
others 56.04

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In the competitive landscape of Google’s PPC, Amazon.co.uk leads with a 10.49% click share, followed by Dunelm.com at 7.98%. Others collectively dominate with 56.04%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk dunelm.com dusk.com victorianplumbing.co.uk ikea.com wayfair.co.uk argos.co.uk temu.com oakfurnitureland.co.uk daals.co.uk
2025/04/01 6.26% 5.11% 4.27% 4.48% 2.38% 3.85% 2.47% 1.67% 1.27% 2.96%
2025/04/02 6.37% 5.12% 4.39% 4.27% 2.55% 3.47% 1.94% 1.48% 1.85% 2.36%
2025/04/03 6.27% 5.49% 3.98% 4.78% 2.84% 4.12% 1.41% 1.86% 1.32% 2.49%
2025/04/04 6.99% 5.96% 3.63% 3.88% 3.24% 4.05% 1.87% 2.11% 1.29% 2.4%
2025/04/05 8.02% 4.61% 3.44% 3.51% 3.88% 4.62% 2.14% 1.69% 1.54% 2.24%
2025/04/06 8.29% 5.06% 3.16% 3.81% 3.54% 5.34% 1.85% 1.47% 2.34% 2.19%
2025/04/07 8.26% 4.93% 4.12% 3.51% 3.44% 5.76% 1.97% 1.32% 1.86% 2.25%
2025/04/08 7.46% 5.22% 4.72% 3.4% 2.98% 4.53% 1.81% 1.82% 1.31% 2.18%
2025/04/09 7.47% 4.68% 4.06% 3.48% 3.48% 4.84% 1.99% 1.34% 1.19% 1.63%
2025/04/10 7.41% 5.08% 3.93% 3.25% 3.77% 5.18% 2.45% 1.12% 1.15% 1.51%
2025/04/11 6.57% 5.13% 4.19% 2.96% 4.02% 4.86% 2.8% 1.64% 1.22% 1.98%
2025/04/12 6.81% 4.83% 3.84% 3.44% 4.12% 5.68% 2.93% 1.75% 1.54% 2.16%
2025/04/13 7.6% 4.64% 2.89% 3.19% 4.1% 6.02% 3.36% 1.96% 1.52% 2.16%
2025/04/14 8.89% 4.26% 3.3% 3.21% 4.36% 5.96% 3.18% 1.42% 1.44% 1.72%
2025/04/15 8.01% 4.98% 3.41% 3.06% 4.33% 4.24% 3.44% 1.57% 0.94% 1.6%
2025/04/16 7.47% 5.05% 4.31% 3.52% 4.39% 4.31% 2.71% 1.26% 0.93% 1.91%
2025/04/17 6.98% 4.94% 4.56% 3.04% 4.63% 4% 2.37% 1.74% 1.07% 1.7%
2025/04/18 6.24% 5.47% 5.79% 3.57% 4.22% 4.51% 2.31% 2.28% 1.33% 1.37%
2025/04/19 8.23% 4.21% 6.39% 2.91% 4.92% 3.86% 2.27% 1.9% 1.72% 1.38%
2025/04/20 7.72% 3.5% 6.53% 2.97% 4.85% 5.54% 2.07% 2.78% 1.63% 1.35%
2025/04/21 8.1% 3.01% 6.74% 2.88% 4.21% 4.72% 1.98% 2.01% 1.84% 1.41%
2025/04/22 7.78% 2.84% 5.93% 2.76% 4.76% 4.54% 1.97% 2.02% 1.01% 1.67%
2025/04/23 6.68% 4.7% 5.82% 3.07% 3.76% 3.87% 1.98% 1.43% 1.22% 2.11%
2025/04/24 7.17% 4.22% 5.44% 3.43% 4.15% 3.08% 1.84% 1.5% 0.96% 1.79%
2025/04/25 6.44% 4.65% 4.9% 3.78% 3.7% 3.39% 2.2% 1.42% 1% 1.8%
2025/04/26 7.03% 5.43% 4.46% 3.67% 3.84% 6.42% 2.21% 1.4% 1.34% 1.91%
2025/04/27 7.11% 4.58% 4.92% 3.54% 3.77% 6.61% 1.93% 1.53% 1.29% 2.03%
2025/04/28 7.4% 4.57% 3.7% 3.42% 3.93% 7.64% 1.86% 1.53% 1.4% 2.2%
2025/04/29 6.73% 6.15% 3.94% 3.49% 3.91% 2.75% 1.95% 1.97% 1.06% 2.05%
2025/04/30 5.99% 5.99% 4.88% 3.84% 3.56% 2.95% 1.74% 1.55% 1.51% 1.43%

Copyright © Adthena. All rights reserved.

Amazon.co.uk led April’s PPC spend, peaking mid-month. Dunelm.com and Dusk.com showed fluctuating trends, while Wayfair.co.uk surged late. Argos.co.uk and Temu.com remained steady, with Oakfurnitureland.co.uk and Daals.co.uk trailing.

Market Exposure

Competitor Count for UK Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 9908
2025/04/02 9827
2025/04/03 9969
2025/04/04 10001
2025/04/05 9812
2025/04/06 10007
2025/04/07 9886
2025/04/08 9821
2025/04/09 9654
2025/04/10 9818
2025/04/11 9732
2025/04/12 9664
2025/04/13 9710
2025/04/14 9829
2025/04/15 9670
2025/04/16 9646
2025/04/17 9751
2025/04/18 9254
2025/04/19 9697
2025/04/20 9680
2025/04/21 9689
2025/04/22 9793
2025/04/23 9589
2025/04/24 9747
2025/04/25 9560
2025/04/26 9706
2025/04/27 9719
2025/04/28 9837
2025/04/29 9602
2025/04/30 9570

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 10,007 on April 6. The month concluded with a slight decline, ending at 9,570.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
diy.com 0.9%
dusk.com 0.86%
dfs.co.uk 0.52%
dunelm.com 0.45%
furniturevillage.co.uk 0.44%
bedkingdom.co.uk -0.2%
daals.co.uk -0.29%
ebay.co.uk -0.43%
argos.co.uk -0.52%
amazon.co.uk -0.75%

Copyright © Adthena. All rights reserved.

Diy.com and dusk.com surged in click share, while amazon.co.uk and argos.co.uk faced declines.

Campaign Efficiency

UK Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk dunelm.com dusk.com ikea.com wayfair.co.uk victorianplumbing.co.uk temu.com argos.co.uk diy.com daals.co.uk
2025/04/01 9.73% 6.3% 3.91% 2.84% 4.85% 2.97% 2.39% 3.31% 1.42% 2.98%
2025/04/02 10% 6.33% 3.99% 3.05% 4.34% 2.83% 2.15% 2.56% 1.22% 2.43%
2025/04/03 9.78% 6.71% 3.54% 3.36% 5.1% 3.03% 2.51% 1.92% 1.38% 2.47%
2025/04/04 10.69% 7.32% 3.22% 3.92% 4.83% 2.52% 2.76% 2.45% 1.18% 2.36%
2025/04/05 12.1% 5.89% 3.1% 4.52% 5.52% 2.28% 2.31% 2.82% 1.07% 2.25%
2025/04/06 12.47% 6.39% 2.89% 4.17% 6.47% 2.48% 1.99% 2.43% 1.14% 2.23%
2025/04/07 12.68% 6.24% 3.63% 4.07% 7% 2.32% 1.81% 2.56% 1.14% 2.2%
2025/04/08 11.35% 6.58% 4.35% 3.55% 5.49% 2.31% 2.65% 2.34% 1.15% 2.23%
2025/04/09 11.51% 5.94% 3.78% 4.11% 5.89% 2.29% 1.91% 2.59% 0.99% 1.64%
2025/04/10 11.33% 6.44% 3.59% 4.4% 6.33% 2.15% 1.6% 3.23% 1.08% 1.52%
2025/04/11 10.1% 6.48% 3.84% 4.71% 5.95% 2.04% 2.35% 3.71% 1.28% 2%
2025/04/12 10.51% 6.02% 3.47% 4.86% 6.94% 2.19% 2.4% 3.86% 1.13% 2.13%
2025/04/13 11.46% 5.82% 2.55% 4.83% 7.17% 2.1% 2.56% 4.38% 1.34% 2.09%
2025/04/14 12.5% 5.37% 2.93% 5.27% 7.23% 2.12% 1.9% 4.2% 1.27% 1.7%
2025/04/15 12.08% 6.22% 3.01% 5.07% 5.13% 2.07% 2.26% 4.49% 1.34% 1.58%
2025/04/16 11.46% 6.42% 3.81% 5.16% 5.28% 2.3% 1.78% 3.56% 1.29% 1.92%
2025/04/17 10.9% 6.37% 3.86% 5.36% 4.81% 1.98% 2.46% 3.07% 1.34% 1.68%
2025/04/18 9.95% 6.9% 5.05% 5.09% 5.71% 2.32% 3.23% 2.97% 2.1% 1.34%
2025/04/19 12.33% 5.72% 5.62% 5.59% 4.67% 1.88% 2.48% 2.94% 1.51% 1.33%
2025/04/20 11.68% 4.57% 5.77% 5.26% 6.67% 1.9% 3.6% 2.67% 1.37% 1.31%
2025/04/21 12.23% 3.95% 6.12% 4.77% 5.73% 1.75% 2.73% 2.49% 1.37% 1.4%
2025/04/22 11.9% 3.65% 5.42% 5.42% 5.57% 1.72% 2.79% 2.52% 1.46% 1.57%
2025/04/23 10.43% 6.16% 5.29% 4.45% 4.83% 2% 2.03% 2.61% 1.76% 1.95%
2025/04/24 11.2% 5.41% 4.88% 4.86% 3.82% 2.29% 2.1% 2.37% 1.84% 1.66%
2025/04/25 10.19% 5.9% 4.37% 4.35% 4.21% 2.46% 2.08% 2.86% 1.87% 1.7%
2025/04/26 11.08% 6.94% 3.86% 4.51% 7.86% 2.43% 1.96% 2.8% 1.85% 1.71%
2025/04/27 11.01% 5.86% 4.23% 4.42% 8.16% 2.31% 2.04% 2.45% 1.74% 1.81%
2025/04/28 11.41% 5.78% 3.23% 4.43% 9.33% 2.26% 2.14% 2.34% 1.4% 2%
2025/04/29 10.25% 7.8% 3.49% 4.49% 3.47% 2.35% 2.89% 2.48% 1.71% 1.93%
2025/04/30 9.37% 7.59% 4.33% 4.06% 3.74% 2.57% 2.27% 2.24% 1.66% 1.4%

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April saw Amazon.co.uk’s impression share fluctuate, peaking mid-month before declining. Dunelm.com experienced a dip, while Wayfair.co.uk surged late April. Ikea.com maintained steady growth, and Dusk.com showed a mid-month rise.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bed and mattress size guide https://www.dfs.co.uk

    Bed & Mattress Size Guide — Struggling to find the right bed and mattress to fit your bedroom? Read our bed and mattress size guide and discover which mattress to pair with your bed.

  2. 2
    Shop Today At B&Q - Everything You Need At B&Q https://www.diy.com

    Find Everything You Need For Your Home & Garden Projects At B&Q - Easy Click And Collect. Ready To Tackle Your Next Project? B&Q Has Everything You Need. Shop Now For Great Deals.

  3. 3
    Discover Howdens Kitchens https://www.howdens.com › browse › kitchens

    Book a Free Design Appointment — Discover the latest trends. Book a design appointment and receive a free 3D kitchen plan.

  4. 4
    Wayfair UK https://www.wayfair.co.uk

    Wayfair — Hand-curated Collection Of Products That Fit Your Style, Space And Budget. Shop now! Shop Our Unbeatable Selection Of Furniture, Decor & More...

  5. 5
    Sofa Beds At Willow & Hall | Easter Sale - Up to 20% Off https://www.willowandhall.co.uk › easter-sale › up-to-20%-off

    Get Up To 20% Off On All Made To Order Sofa Beds In the Easter Sale At Willow & Hall. British Handmade Sofa Beds & Furniture.

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In the competitive world of home and garden PPC ads, DFS.co.uk captivates with a practical bed and mattress size guide, while B&Q at DIY.com entices with comprehensive home project solutions. Howdens.com offers personalized kitchen designs, Wayfair.co.uk showcases diverse, stylish furniture, and Willow & Hall highlights British craftsmanship with their Easter sale on sofa beds.

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