Share of Clicks for top 10 UK Retail Home & Garden brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dunelm.com | 7.32 |
| amazon.co.uk | 4.32 |
| argos.co.uk | 4.03 |
| dusk.com | 3.65 |
| wayfair.co.uk | 3.61 |
| victorianplumbing.co.uk | 3.43 |
| screwfix.com | 2.27 |
| ikea.com | 2.21 |
| daals.co.uk | 2.2 |
| diy.com | 2.16 |
| others | 64.8 |
- dunelm.com - 7.32%
- amazon.co.uk - 4.32%
- argos.co.uk - 4.03%
- dusk.com - 3.65%
- wayfair.co.uk - 3.61%
- victorianplumbing.co.uk - 3.43%
- screwfix.com - 2.27%
- ikea.com - 2.21%
- daals.co.uk - 2.2%
- diy.com - 2.16%
- others - 64.8%
Copyright © Adthena. All rights reserved.
Dunelm leads with 7.32% click share, followed by Amazon at 4.32%. Argos and Dusk trail closely. Others dominate with 64.8%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Home & Garden brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | dusk.com | dunelm.com | victorianplumbing.co.uk | dfs.co.uk | wayfair.co.uk | argos.co.uk | screwfix.com | ikea.com | daals.co.uk | amazon.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 9.66% | 3.55% | 4.25% | 1.01% | 3.13% | 2.04% | 1.04% | 1.32% | 3.03% | 2.28% |
| 2025/12/02 | 6.38% | 4.23% | 5.06% | 1.07% | 2.02% | 1.35% | 1.38% | 1.13% | 3.57% | 1.59% |
| 2025/12/03 | 5.16% | 4.58% | 4.42% | 1.24% | 2.24% | 1.32% | 1.7% | 0.98% | 2.71% | 1.13% |
| 2025/12/04 | 5.03% | 3.99% | 4.73% | 1.04% | 2.92% | 1.43% | 1.94% | 0.75% | 2.52% | 0.89% |
| 2025/12/05 | 4.12% | 5.2% | 4.97% | 0.67% | 2.79% | 1.77% | 1.64% | 0.09% | 3.2% | 1.73% |
| 2025/12/06 | 4.1% | 5.29% | 3.74% | 0.69% | 4.59% | 1.39% | 1.13% | 0.84% | 3.65% | 2.28% |
| 2025/12/07 | 5.41% | 4.69% | 3.51% | 0.64% | 4.14% | 1.26% | 0.7% | 1.38% | 3.42% | 1.97% |
| 2025/12/08 | 5.06% | 5.03% | 4.86% | 0.74% | 3.71% | 1.18% | 0.71% | 1.23% | 3.68% | 1.89% |
| 2025/12/09 | 4.61% | 4.89% | 5.24% | 0.47% | 2.48% | 1.18% | 0.98% | 0.97% | 5.34% | 1.4% |
| 2025/12/10 | 4.11% | 3.93% | 5.61% | 0.38% | 2.92% | 1.5% | 1.19% | 1.19% | 3.87% | 1.36% |
| 2025/12/11 | 3.79% | 4.1% | 5.54% | 0.46% | 2.75% | 1.59% | 1.49% | 1.37% | 3.93% | 1.45% |
| 2025/12/12 | 4.04% | 4.76% | 4.96% | 0.52% | 2.75% | 1.65% | 1.19% | 1.43% | 3.75% | 1.47% |
| 2025/12/13 | 3.46% | 5.13% | 4.92% | 0.53% | 3.18% | 1.58% | 0.9% | 1.31% | 3.59% | 1.52% |
| 2025/12/14 | 3.81% | 5.31% | 4.57% | 0.53% | 3.5% | 1.53% | 0.8% | 1.17% | 4.15% | 1.51% |
| 2025/12/15 | 3.31% | 6.57% | 4.79% | 0.56% | 3.36% | 1.54% | 1.31% | 1.36% | 4.24% | 2.54% |
| 2025/12/16 | 2.64% | 7.7% | 5.41% | 0.5% | 2.91% | 1.54% | 1.7% | 1.39% | 3.4% | 2.61% |
| 2025/12/17 | 2.9% | 7.04% | 5.38% | 0.48% | 2.55% | 1.7% | 1.76% | 1.59% | 3.43% | 1.99% |
| 2025/12/18 | 2.93% | 5.64% | 4.46% | 0.34% | 3.24% | 2.31% | 1.59% | 1.99% | 4.1% | 3.92% |
| 2025/12/19 | 2.84% | 5.24% | 4.4% | 0.34% | 3.36% | 2.47% | 1.63% | 2.1% | 3.75% | 6.66% |
| 2025/12/20 | 3.08% | 5.42% | 4.03% | 0.52% | 3.51% | 2.72% | 1.46% | 2.56% | 2.01% | 8.17% |
| 2025/12/21 | 3.47% | 4.93% | 3.72% | 0.86% | 4.12% | 2.53% | 1.15% | 2.03% | 1.97% | 8.67% |
| 2025/12/22 | 3.5% | 3.73% | 3.81% | 1.17% | 4.18% | 2.83% | 1.42% | 2.49% | 2.42% | 5.52% |
| 2025/12/23 | 3.3% | 5.34% | 4.64% | 1.71% | 4.77% | 3.49% | 1.87% | 2.19% | 2.08% | 1.76% |
| 2025/12/24 | 4.19% | 5.43% | 3.85% | 3.08% | 3.79% | 3.21% | 1.76% | 3.44% | 1.46% | 1.41% |
| 2025/12/25 | 4.37% | 5.93% | 3.71% | 4.67% | 3.03% | 2.59% | 1.42% | 4.09% | 1.62% | 1.55% |
| 2025/12/26 | 5.27% | 6.43% | 2.98% | 4.32% | 7.07% | 2.04% | 1.03% | 2.1% | 2.1% | 1.42% |
| 2025/12/27 | 5.77% | 8.87% | 2.83% | 3.34% | 5.31% | 2.01% | 0.9% | 1.57% | 1.99% | 1.4% |
| 2025/12/28 | 5.15% | 8.67% | 3.04% | 2.31% | 4.8% | 2.19% | 1.12% | 1.22% | 1.6% | 1.38% |
| 2025/12/29 | 5.99% | 6.79% | 3.84% | 2.01% | 3.45% | 2.17% | 1.33% | 1.14% | 1.92% | 1.8% |
| 2025/12/30 | 6.34% | 5.13% | 3.9% | 2.06% | 3.12% | 2.35% | 1.68% | 1.33% | 2.07% | 1.74% |
| 2025/12/31 | 7.2% | 4.83% | 3.86% | 3.12% | 3.11% | 2.39% | 1.72% | 1.71% | 1.6% | 1.11% |
- dusk.com
- dunelm.com
- victorianplumbing.co.uk
- dfs.co.uk
- wayfair.co.uk
- argos.co.uk
- screwfix.com
- ikea.com
- daals.co.uk
- amazon.co.uk
Copyright © Adthena. All rights reserved.
Dusk.com started December strong, peaking at 9.66% but gradually declined to 7.2% by month-end. Dunelm.com saw a mid-month surge, peaking at 8.87% on December 27. Victorianplumbing.co.uk maintained stability, ending at 3.86%. DFS.co.uk experienced a late surge, reaching 4.67% on December 25. Wayfair.co.uk peaked post-Christmas at 7.07%. Argos.co.uk showed steady growth, closing at 2.39%. Screwfix.com ended with a slight rise to 1.72%. Ikea.com had a late peak at 4.09% on December 25. Daals.co.uk saw a mid-month dip, closing at 1.6%. Amazon.co.uk peaked dramatically at 8.67% on December 21, ending at 1.11%.
Competitor Count for UK Retail Home & Garden
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 7843 |
| 2025/12/02 | 7842 |
| 2025/12/03 | 7952 |
| 2025/12/04 | 7924 |
| 2025/12/05 | 8088 |
| 2025/12/06 | 7868 |
| 2025/12/07 | 7745 |
| 2025/12/08 | 7666 |
| 2025/12/09 | 7825 |
| 2025/12/10 | 7907 |
| 2025/12/11 | 7960 |
| 2025/12/12 | 7951 |
| 2025/12/13 | 7859 |
| 2025/12/14 | 7552 |
| 2025/12/15 | 7918 |
| 2025/12/16 | 7936 |
| 2025/12/17 | 7989 |
| 2025/12/18 | 8104 |
| 2025/12/19 | 8124 |
| 2025/12/20 | 7980 |
| 2025/12/21 | 7918 |
| 2025/12/22 | 8184 |
| 2025/12/23 | 8258 |
| 2025/12/24 | 8224 |
| 2025/12/25 | 8131 |
| 2025/12/26 | 8062 |
| 2025/12/27 | 7847 |
| 2025/12/28 | 7852 |
| 2025/12/29 | 7893 |
| 2025/12/30 | 7784 |
| 2025/12/31 | 7763 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 8,258 on December 23. The month concluded with a slight decline, ending at 7,763.
