Share of Clicks for top 10 UK Retail Home & Garden brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dunelm.com | 7.24 |
| argos.co.uk | 5.38 |
| ikea.com | 4.24 |
| amazon.co.uk | 4.1 |
| wayfair.co.uk | 4.07 |
| dfs.co.uk | 3.55 |
| dusk.com | 3.38 |
| victorianplumbing.co.uk | 3.28 |
| diy.com | 3.23 |
| temu.com | 2.31 |
| others | 59.22 |
- dunelm.com - 7.24%
- argos.co.uk - 5.38%
- ikea.com - 4.24%
- amazon.co.uk - 4.1%
- wayfair.co.uk - 4.07%
- dfs.co.uk - 3.55%
- dusk.com - 3.38%
- victorianplumbing.co.uk - 3.28%
- diy.com - 3.23%
- temu.com - 2.31%
- others - 59.22%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, ‘dunelm.com’ leads with a 7.24% click share, followed by ‘argos.co.uk’ at 5.38%. ‘Others’ dominate with a significant 59.22% share.
Share of Spend for the top 10 UK Retail Home & Garden brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | wayfair.co.uk | dusk.com | victorianplumbing.co.uk | dunelm.com | argos.co.uk | temu.com | amazon.co.uk | ikea.com | dfs.co.uk | diy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 6.17% | 5.19% | 3.77% | 3.91% | 3.14% | 2.28% | 2.07% | 2.12% | 2.2% | 1.67% |
| 2026/10/02 | 4.61% | 4.25% | 4.19% | 4.26% | 3.1% | 1.99% | 2.28% | 2.57% | 2.71% | 1.83% |
| 2026/10/03 | 4.37% | 4.04% | 4.1% | 4.23% | 3.24% | 3.26% | 2.46% | 2.89% | 2.78% | 2.28% |
| 2026/10/04 | 4.66% | 3.7% | 4.24% | 4.3% | 3.21% | 3.41% | 2.65% | 3.01% | 2.62% | 2.33% |
| 2026/10/05 | 3.81% | 3.66% | 4.29% | 4.68% | 3.05% | 3.18% | 2.39% | 2.96% | 2.69% | 2.33% |
| 2026/10/06 | 3.63% | 3.76% | 4.12% | 4.54% | 2.96% | 2.3% | 3.27% | 3.48% | 2.6% | 2.15% |
| 2026/10/07 | 3.89% | 3.79% | 4.31% | 4.7% | 2.82% | 2.02% | 3.17% | 3.47% | 2.52% | 2.09% |
| 2026/10/08 | 3.23% | 4.08% | 4.17% | 4.59% | 2.69% | 2.05% | 2.49% | 3.37% | 2.65% | 2.15% |
| 2026/10/09 | 2.83% | 4.04% | 4.34% | 4.86% | 2.71% | 1.68% | 2.03% | 3.3% | 2.57% | 2.18% |
| 2026/10/10 | 2.48% | 3.97% | 4.35% | 5.07% | 2.8% | 1.57% | 1.8% | 3.88% | 2.95% | 2.25% |
| 2026/10/11 | 2.3% | 3.5% | 4.7% | 5.07% | 3.11% | 1.35% | 1.85% | 4.31% | 3.3% | 2.21% |
| 2026/10/12 | 2.58% | 3.84% | 4.34% | 4.63% | 3.26% | 1.31% | 2.08% | 4.55% | 2.95% | 2.09% |
| 2026/10/13 | 3.27% | 3.94% | 4.35% | 4.66% | 2.97% | 1.59% | 2.21% | 3.9% | 3.2% | 1.9% |
| 2026/10/14 | 3.83% | 4.09% | 4.43% | 4.67% | 2.77% | 2.03% | 2.33% | 3.28% | 2.97% | 1.97% |
| 2026/10/15 | 3.75% | 4.27% | 4.54% | 5.09% | 2.9% | 1.83% | 2.1% | 3.44% | 3.01% | 1.92% |
| 2026/10/16 | 3.73% | 4.32% | 4.38% | 5.5% | 3.06% | 1.72% | 2.19% | 3.27% | 2.68% | 2.1% |
| 2026/10/17 | 3.97% | 4.57% | 4.2% | 5.22% | 2.87% | 2.05% | 2.18% | 3.38% | 3.09% | 1.94% |
| 2026/10/18 | 4.02% | 4.52% | 4.2% | 5.22% | 2.85% | 2.1% | 2.24% | 3.35% | 2.92% | 1.96% |
| 2026/10/19 | 4.37% | 4.65% | 4.3% | 5.37% | 2.81% | 2.14% | 2.26% | 3.23% | 2.85% | 2.06% |
| 2026/10/20 | 4.32% | 4.41% | 4.37% | 5.23% | 2.75% | 2.38% | 2.38% | 3.81% | 2.4% | 1.97% |
| 2026/10/21 | 3.84% | 4.74% | 4.26% | 5.33% | 2.83% | 2.92% | 2.32% | 3.33% | 2.85% | 2.12% |
| 2026/10/22 | 3.22% | 4.43% | 4.3% | 5.24% | 2.96% | 2.43% | 2.25% | 3.33% | 2.75% | 2.08% |
| 2026/10/23 | 3.49% | 4.55% | 4.4% | 5.23% | 2.98% | 2.39% | 2.32% | 3.39% | 2.64% | 2.15% |
| 2026/10/24 | 4.71% | 5.01% | 4.29% | 4.05% | 3.18% | 2.66% | 2.55% | 2.86% | 2.09% | 1.75% |
| 2026/10/25 | 4.28% | 4.59% | 4.42% | 4.16% | 3.27% | 2.56% | 2.57% | 3.03% | 2.37% | 1.93% |
| 2026/10/26 | 4.95% | 4.52% | 4.28% | 4.24% | 3.36% | 2.33% | 3.06% | 2.94% | 2.2% | 1.92% |
| 2026/10/27 | 4.83% | 4.35% | 4.06% | 4.05% | 3.44% | 2.77% | 2.6% | 3.01% | 2.15% | 2.12% |
| 2026/10/28 | 4.81% | 4.1% | 4.06% | 4.03% | 2.89% | 2.47% | 2.5% | 2.74% | 2.43% | 2.2% |
| 2026/10/29 | 5.41% | 4.5% | 4.2% | 4.07% | 3.27% | 2.28% | 2.54% | 2.42% | 2.18% | 2.14% |
| 2026/10/30 | 6.1% | 4.57% | 3.87% | 4.07% | 3.41% | 2.65% | 2.56% | 2.38% | 2.01% | 2.07% |
| 2026/10/31 | 6.47% | 4.74% | 4.26% | 4.15% | 3.43% | 2.85% | 2.72% | 2.52% | 2.01% | 1.9% |
- wayfair.co.uk
- dusk.com
- victorianplumbing.co.uk
- dunelm.com
- argos.co.uk
- temu.com
- amazon.co.uk
- ikea.com
- dfs.co.uk
- diy.com
Copyright © Adthena. All rights reserved.
Wayfair’s spend share started at 6.17%, dipped mid-month, then surged to 6.47% by October’s end. Dusk and Dunelm showed steady growth, while Victorian Plumbing remained stable. Argos and Temu fluctuated, ending higher.
Competitor Count for UK Retail Home & Garden
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 8115 |
| 2026/10/02 | 7787 |
| 2026/10/03 | 7452 |
| 2026/10/04 | 7494 |
| 2026/10/05 | 7535 |
| 2026/10/06 | 7380 |
| 2026/10/07 | 7323 |
| 2026/10/08 | 7428 |
| 2026/10/09 | 7331 |
| 2026/10/10 | 7204 |
| 2026/10/11 | 7258 |
| 2026/10/12 | 7300 |
| 2026/10/13 | 7299 |
| 2026/10/14 | 7558 |
| 2026/10/15 | 7488 |
| 2026/10/16 | 7648 |
| 2026/10/17 | 7576 |
| 2026/10/18 | 7512 |
| 2026/10/19 | 7562 |
| 2026/10/20 | 7588 |
| 2026/10/21 | 7564 |
| 2026/10/22 | 7686 |
| 2026/10/23 | 7491 |
| 2026/10/24 | 7711 |
| 2026/10/25 | 7787 |
| 2026/10/26 | 7927 |
| 2026/10/27 | 7851 |
| 2026/10/28 | 7899 |
| 2026/10/29 | 7741 |
| 2026/10/30 | 7744 |
| 2026/10/31 | 7562 |
Copyright © Adthena. All rights reserved.
October began with 8,115 advertisers, dipping to 7,204 mid-month. A resurgence followed, peaking at 7,927 on October 26. The month concluded with 7,562 advertisers.
