Share of Clicks for top 10 UK Retail Home & Garden brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dunelm.com | 5.65 |
| dusk.com | 4.92 |
| argos.co.uk | 4.59 |
| wayfair.co.uk | 3.96 |
| victorianplumbing.co.uk | 3.55 |
| amazon.co.uk | 3.26 |
| daals.co.uk | 2.68 |
| ikea.com | 2.67 |
| screwfix.com | 1.84 |
| diy.com | 1.8 |
| others | 65.08 |
- dunelm.com - 5.65%
- dusk.com - 4.92%
- argos.co.uk - 4.59%
- wayfair.co.uk - 3.96%
- victorianplumbing.co.uk - 3.55%
- amazon.co.uk - 3.26%
- daals.co.uk - 2.68%
- ikea.com - 2.67%
- screwfix.com - 1.84%
- diy.com - 1.8%
- others - 65.08%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, ‘others’ dominate with 65.08% click share, while Dunelm leads individual advertisers at 5.65%, followed by Dusk at 4.92%.
Share of Spend for the top 10 UK Retail Home & Garden brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | dusk.com | victorianplumbing.co.uk | dunelm.com | wayfair.co.uk | daals.co.uk | argos.co.uk | amazon.co.uk | ikea.com | dfs.co.uk | diy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 6.5% | 4.03% | 4.41% | 5.3% | 3.31% | 2.16% | 2.79% | 2.72% | 1.77% | 0.83% |
| 2025/11/02 | 6.01% | 3.82% | 3.76% | 6.06% | 3.21% | 2.27% | 2.75% | 2.46% | 2.12% | 0.89% |
| 2025/11/03 | 5.24% | 4.07% | 4.49% | 5.66% | 3.66% | 2.23% | 2.33% | 2.06% | 2.28% | 1.18% |
| 2025/11/04 | 5.05% | 4.55% | 5.5% | 2.38% | 2.99% | 2.32% | 2.27% | 2.18% | 1.8% | 1.99% |
| 2025/11/05 | 5.05% | 4.6% | 4.53% | 2.51% | 2.99% | 1.87% | 2.14% | 2.52% | 1.91% | 1.54% |
| 2025/11/06 | 4.92% | 4.59% | 4.51% | 2.5% | 3.23% | 1.9% | 1.47% | 2.24% | 1.79% | 1.39% |
| 2025/11/07 | 5.42% | 4.44% | 3.82% | 2.9% | 3.05% | 2.01% | 1.47% | 2.06% | 1.82% | 1.25% |
| 2025/11/08 | 6.47% | 4.1% | 3.81% | 3.55% | 3.71% | 1.97% | 1.23% | 1.97% | 1.67% | 1.34% |
| 2025/11/09 | 6.86% | 3.87% | 3.21% | 3.56% | 4.12% | 1.52% | 1.75% | 1.82% | 1.77% | 1.07% |
| 2025/11/10 | 6.38% | 4.37% | 3.3% | 3.32% | 4.33% | 1.45% | 1.55% | 1.89% | 1.86% | 1.04% |
| 2025/11/11 | 6.6% | 5.19% | 3.27% | 3.67% | 3.77% | 1.67% | 1.67% | 1.98% | 1.69% | 0.81% |
| 2025/11/12 | 5.49% | 5.27% | 3.23% | 2.32% | 3.25% | 1.67% | 3.98% | 1.25% | 1.23% | 0.81% |
| 2025/11/13 | 6.21% | 4.5% | 3.2% | 2.89% | 3.61% | 1.35% | 3.3% | 1.36% | 1.15% | 0.99% |
| 2025/11/14 | 7.17% | 4.46% | 3.47% | 2.83% | 3.66% | 1.88% | 1.29% | 1.22% | 1% | 1.33% |
| 2025/11/15 | 7.12% | 4% | 3.55% | 3.42% | 3.49% | 2.14% | 1.24% | 1.74% | 1.25% | 1.33% |
| 2025/11/16 | 7.04% | 3.78% | 3.02% | 3.66% | 4.2% | 2.04% | 1.18% | 1.49% | 1.32% | 0.97% |
| 2025/11/17 | 5.85% | 4.23% | 2.78% | 3.47% | 3.93% | 1.99% | 1.25% | 1.79% | 1.15% | 0.87% |
| 2025/11/18 | 5.29% | 4.31% | 3.95% | 4.47% | 3.93% | 2.27% | 0.81% | 1.84% | 1.06% | 1.19% |
| 2025/11/19 | 5.66% | 4.54% | 4.71% | 3.67% | 3.52% | 2.49% | 1.09% | 1.8% | 1.02% | 1.37% |
| 2025/11/20 | 6.79% | 4.59% | 3.54% | 3.63% | 3.53% | 2.11% | 1.22% | 1.75% | 1.33% | 1.11% |
| 2025/11/21 | 6.16% | 4.82% | 4.15% | 4.56% | 3.55% | 2.71% | 2.28% | 1.57% | 1.47% | 0.81% |
| 2025/11/22 | 6.3% | 4.23% | 4.57% | 4.16% | 3.01% | 3.12% | 2.14% | 1.35% | 1.49% | 0.84% |
| 2025/11/23 | 6.44% | 3.61% | 3.24% | 4.18% | 2.78% | 2.37% | 2.58% | 1.52% | 1.46% | 0.8% |
| 2025/11/24 | 6.32% | 4.19% | 3.46% | 3.38% | 3.64% | 3.09% | 2% | 1.42% | 1.3% | 1.04% |
| 2025/11/25 | 5.82% | 4.59% | 4.33% | 2.92% | 2.76% | 3.1% | 1.75% | 1.67% | 1.29% | 0.96% |
| 2025/11/26 | 6.02% | 5.01% | 3.88% | 2.61% | 2.38% | 3.3% | 1.42% | 1.3% | 1.07% | 0.93% |
| 2025/11/27 | 6.04% | 4.47% | 4.17% | 3.06% | 2.5% | 3.16% | 1.74% | 1.5% | 1.18% | 0.9% |
| 2025/11/28 | 7.63% | 3.87% | 3.45% | 2.95% | 3.62% | 4.28% | 2.42% | 1.52% | 0.99% | 0.99% |
| 2025/11/29 | 7.22% | 3.81% | 3.69% | 3.51% | 2.83% | 2.79% | 2.08% | 1.44% | 1.08% | 1.12% |
| 2025/11/30 | 7.79% | 3.7% | 3.52% | 2.92% | 2.81% | 2.29% | 1.89% | 1.31% | 1.1% | 1.01% |
- dusk.com
- victorianplumbing.co.uk
- dunelm.com
- wayfair.co.uk
- daals.co.uk
- argos.co.uk
- amazon.co.uk
- ikea.com
- dfs.co.uk
- diy.com
Copyright © Adthena. All rights reserved.
In November 2025, dusk.com led with a fluctuating spend share, peaking at 7.79%. Victorianplumbing.co.uk and dunelm.com showed moderate stability, while wayfair.co.uk and daals.co.uk experienced varied trends. Argos.co.uk and amazon.co.uk had lower shares, with ikea.com, dfs.co.uk, and diy.com trailing. The month concluded with dusk.com maintaining dominance.
Competitor Count for UK Retail Home & Garden
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 8274 |
| 2025/11/02 | 8355 |
| 2025/11/03 | 8349 |
| 2025/11/04 | 8462 |
| 2025/11/05 | 8393 |
| 2025/11/06 | 8281 |
| 2025/11/07 | 8347 |
| 2025/11/08 | 8276 |
| 2025/11/09 | 7891 |
| 2025/11/10 | 7991 |
| 2025/11/11 | 7581 |
| 2025/11/12 | 7944 |
| 2025/11/13 | 8017 |
| 2025/11/14 | 7849 |
| 2025/11/15 | 7774 |
| 2025/11/16 | 7689 |
| 2025/11/17 | 7886 |
| 2025/11/18 | 7825 |
| 2025/11/19 | 7838 |
| 2025/11/20 | 7500 |
| 2025/11/21 | 7907 |
| 2025/11/22 | 7784 |
| 2025/11/23 | 7643 |
| 2025/11/24 | 7741 |
| 2025/11/25 | 7798 |
| 2025/11/26 | 7646 |
| 2025/11/27 | 7802 |
| 2025/11/28 | 7753 |
| 2025/11/29 | 7688 |
| 2025/11/30 | 7791 |
Copyright © Adthena. All rights reserved.
November began with 8,274 advertisers, peaking at 8,462 on the 4th. A decline followed, reaching 7,500 on the 20th. The month concluded with 7,791 advertisers, reflecting a dynamic landscape.
