Share of Clicks for top 10 UK Retail Home & Garden brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dunelm.com | 7.42 |
| victorianplumbing.co.uk | 4.01 |
| dusk.com | 3.96 |
| argos.co.uk | 3.71 |
| diy.com | 3.46 |
| amazon.co.uk | 3.41 |
| wayfair.co.uk | 3.16 |
| dfs.co.uk | 2.56 |
| screwfix.com | 2.21 |
| ikea.com | 1.88 |
| others | 64.22 |
- dunelm.com - 7.42%
- victorianplumbing.co.uk - 4.01%
- dusk.com - 3.96%
- argos.co.uk - 3.71%
- diy.com - 3.46%
- amazon.co.uk - 3.41%
- wayfair.co.uk - 3.16%
- dfs.co.uk - 2.56%
- screwfix.com - 2.21%
- ikea.com - 1.88%
- others - 64.22%
Copyright © Adthena. All rights reserved.
Dunelm leads with 7.42% click share, while Victorian Plumbing and Dusk follow closely. Others dominate with 64.22%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Home & Garden brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | dunelm.com | victorianplumbing.co.uk | dusk.com | wayfair.co.uk | argos.co.uk | amazon.co.uk | daals.co.uk | temu.com | diy.com | dfs.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 4.24% | 3.33% | 6.67% | 3.27% | 2.53% | 1.17% | 1.51% | 2.42% | 1.02% | 3.35% |
| 2026/01/02 | 4.91% | 2.86% | 5.78% | 3.75% | 2.59% | 2.12% | 2.2% | 2.94% | 1.04% | 4.59% |
| 2026/01/03 | 4.66% | 3.37% | 6.38% | 3.45% | 2.99% | 2.63% | 2.55% | 2.69% | 1.21% | 3.97% |
| 2026/01/04 | 4.66% | 4.07% | 5.69% | 3.4% | 2.95% | 2.52% | 2.46% | 2.95% | 1.35% | 3.33% |
| 2026/01/05 | 4.86% | 4.65% | 6.2% | 3.53% | 2.6% | 2.31% | 2.42% | 2.14% | 1.17% | 3.84% |
| 2026/01/06 | 5.33% | 5.01% | 6.32% | 2.88% | 2.06% | 1.85% | 2.2% | 1.73% | 1.17% | 2.91% |
| 2026/01/07 | 4.83% | 3.49% | 7.05% | 2.96% | 2.57% | 1.2% | 1.53% | 2.24% | 1.26% | 2.87% |
| 2026/01/08 | 5.57% | 5.13% | 4.74% | 3.34% | 2.32% | 1.74% | 2.21% | 1.41% | 1.33% | 2.26% |
| 2026/01/09 | 3.9% | 4.67% | 5.95% | 2.59% | 1.94% | 1.45% | 2.44% | 1.01% | 1.59% | 2.31% |
| 2026/01/10 | 4.82% | 4.78% | 5.6% | 3.04% | 1.9% | 1.58% | 3.21% | 1.29% | 1.64% | 2.18% |
| 2026/01/11 | 4.72% | 5.29% | 5.85% | 3.22% | 1.83% | 1.47% | 2.78% | 1.46% | 1.79% | 1.89% |
| 2026/01/12 | 5.46% | 5.52% | 5.42% | 2.64% | 1.62% | 1.59% | 2.61% | 1.28% | 1.87% | 2.13% |
| 2026/01/13 | 5.04% | 5.44% | 5.23% | 2.14% | 1.72% | 2.1% | 2.33% | 1.26% | 1.77% | 2.08% |
| 2026/01/14 | 5.44% | 5.48% | 4.88% | 1.69% | 1.49% | 1.89% | 2.13% | 0.83% | 1.44% | 1.95% |
| 2026/01/15 | 5.21% | 4.95% | 4.73% | 1.9% | 1.38% | 2.01% | 2.16% | 0.76% | 1.38% | 2.45% |
| 2026/01/16 | 3.89% | 4.66% | 5.94% | 2.58% | 1.94% | 1.45% | 2.44% | 1.01% | 1.58% | 2.31% |
| 2026/01/17 | 6.19% | 5.5% | 4.45% | 2.59% | 1.05% | 2.08% | 2.1% | 0.93% | 1.46% | 2.59% |
| 2026/01/18 | 7.73% | 5.96% | 4.19% | 2.75% | 1.09% | 2.26% | 1.66% | 0.95% | 1.53% | 2.22% |
| 2026/01/19 | 6.44% | 6.17% | 5.7% | 3.53% | 1.03% | 2.48% | 3.2% | 0.89% | 1.6% | 1.82% |
| 2026/01/20 | 5.4% | 6.84% | 5.24% | 2.27% | 0.82% | 2.05% | 2.1% | 0.9% | 1.83% | 1.77% |
| 2026/01/21 | 3.92% | 7.49% | 3.94% | 1.93% | 0.78% | 1.6% | 1.56% | 0.88% | 1.71% | 1.55% |
| 2026/01/22 | 3.51% | 7.67% | 4.04% | 2.19% | 1.03% | 1.5% | 1.34% | 1.03% | 1.85% | 2.04% |
| 2026/01/23 | 3.44% | 7.26% | 3.98% | 1.52% | 0.97% | 1.49% | 1.91% | 0.74% | 1.66% | 1.82% |
| 2026/01/24 | 3.83% | 7.36% | 4.5% | 1.58% | 0.89% | 1.49% | 1.78% | 0.93% | 1.66% | 1.78% |
| 2026/01/25 | 3.74% | 7.54% | 4.24% | 1.75% | 0.93% | 1.52% | 1.89% | 0.94% | 1.72% | 1.98% |
| 2026/01/26 | 6.02% | 6.12% | 3.49% | 2.52% | 1.23% | 2.01% | 2.14% | 1.11% | 2.01% | 2.2% |
| 2026/01/27 | 6.66% | 6.21% | 3.42% | 3.06% | 2.03% | 1.87% | 1.7% | 1.22% | 1.71% | 1.78% |
| 2026/01/28 | 7.68% | 5.84% | 5.14% | 1.95% | 1.9% | 1.9% | 1.86% | 1.01% | 1.35% | 1.67% |
| 2026/01/29 | 8.82% | 6.18% | 5.14% | 2.03% | 1.36% | 1.77% | 2.47% | 1.16% | 1.29% | 1.41% |
| 2026/01/30 | 8.65% | 5.98% | 4.34% | 2.89% | 2.28% | 2.13% | 2.11% | 1.52% | 1.37% | 1.26% |
| 2026/01/31 | 8.23% | 5.27% | 4.55% | 3.47% | 2.71% | 2.36% | 1.9% | 1.64% | 1.59% | 1.07% |
- dunelm.com
- victorianplumbing.co.uk
- dusk.com
- wayfair.co.uk
- argos.co.uk
- amazon.co.uk
- daals.co.uk
- temu.com
- diy.com
- dfs.co.uk
Copyright © Adthena. All rights reserved.
Dunelm’s PPC spend surged, peaking at 8.82% on January 29. Victorian Plumbing saw a steady rise, reaching 7.67% on January 22. Dusk’s spend fluctuated, ending at 4.55%. Wayfair’s spend dipped mid-month, recovering to 3.47%. Argos and Amazon showed modest increases, while Temu and DIY maintained low spend. DFS’s spend declined, closing at 1.07%.
Competitor Count for UK Retail Home & Garden
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 7754 |
| 2026/01/02 | 7741 |
| 2026/01/03 | 7611 |
| 2026/01/04 | 7613 |
| 2026/01/05 | 7926 |
| 2026/01/06 | 7780 |
| 2026/01/07 | 7763 |
| 2026/01/08 | 7650 |
| 2026/01/09 | 7579 |
| 2026/01/10 | 7681 |
| 2026/01/11 | 7624 |
| 2026/01/12 | 7495 |
| 2026/01/13 | 7582 |
| 2026/01/14 | 7484 |
| 2026/01/15 | 7513 |
| 2026/01/16 | 7579 |
| 2026/01/17 | 7400 |
| 2026/01/18 | 7385 |
| 2026/01/19 | 7346 |
| 2026/01/20 | 7489 |
| 2026/01/21 | 7204 |
| 2026/01/22 | 7022 |
| 2026/01/23 | 7026 |
| 2026/01/24 | 6918 |
| 2026/01/25 | 6893 |
| 2026/01/26 | 7941 |
| 2026/01/27 | 7472 |
| 2026/01/28 | 7358 |
| 2026/01/29 | 7478 |
| 2026/01/30 | 7455 |
| 2026/01/31 | 7327 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 7,941 on the 26th. The month concluded with a decline, ending at 7,327.
